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Hummus Deli Handheld Foods Pâté Soups American Cheese BUSINESS Specialty Cheese World Update Reader Service No ALSO INSIDE Fried Chicken and Potatoes Holiday Parties Aug./Sept. ’07 $14.95 Hummus Deli Handheld Foods Pâté Soups American Cheese BUSINESS Specialty Cheese World Update Reader Service No. 104 AUG./SEPT. ’07 • VOL. 12/NO. 4 Deli TABLE OF CONTENTS BUSINESS MERCHANDISING REVIEW FRIED CHICKEN & POTATOES Fried Chicken — As Popular As Ever ................16 When it comes to fried chicken, COVER STORY consumers indulge in a time-tested favorite. Potato Side Dishes ............................................18 Delis that offer great potato sides to accompany their main course offerings have a leg up on the competition. Add Some Ring To Your Holiday Season ..........22 Offering easy dinner and entertaining solutions guarantees big bucks this winter. PROCUREMENT STRATEGIES The Hummus Hook ............................................27 Boasting a healthful profile, many say hummus is on the verge of emulating the salsa category in terms of popularity. Food On The Move ..........................................36 With today’s fast-paced society, busy consumers are seeking handheld foods that are easy to eat on the run. Pâté For The Holidays And Beyond ..................40 Pâté sales heat up over the holidays. PREPARED FOODS 1122 Five Top Soup Trends ........................................44 Capitalizing on this growing category adds dollars to the bottom line. COMMENTARY EDITOR’S NOTE DEPARTMENT The Order/Product Disconnect ..............6 SPECIALTY CHEESE CORNER Why in the world do most service deli counters American Specialty Cheese ..........................51 take orders exactly as they did 50 years ago? Quality, variety and supply rule the category. PUBLISHER’S INSIGHTS Specialty Cheese World Update ..................55 The Idiosyncrasies Of Genius ................8 An increasingly sophisticated buying public With genius come behaviors that most of us has spurred the growth of this important would find unconventional, unexpected and, category segment. sometimes, quite bizarre. IN EVERY ISSUE MARKETING PERSPECTIVE IDDBA Report: DELI BUSINESS Quiz ............................................4 Best Basics And Beyond ......................60 Deli Watch ....................................................10 The IDDBA show was a wonderland TechNews ......................................................61 of choices for delis looking for ways Information Showcase ..................................62 to cater to today’s fly-by shoppers. Blast From The Past ......................................62 DELI BUSINESS (ISSN 1088-7059) is published by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425 POSTMASTER: Send address changes to DELI BUSINESS, P.O. Box 810217, Boca Raton, FL 33481-0217 AUG./SEPT.2007 DELI BUSINESS 3 Deli Deli BUSINESS QUIZ TIMOTHY BURKART BUSINESS Deli Business Manager, Western Region Nestlé Foodservices Carlsbad, CA President and Editor-in-Chief • JAMES E. PREVOR [email protected] Helping retailers maximize their deli sales by offering the right Publishing Director • KENNETH L. WHITACRE products within a limited space is just one of the responsibilities [email protected] Timothy Burkart fulfills as deli business manager for Nestlé Publisher/Editorial Director • LEE SMITH Foodservices’ western region. A 7-year veteran with the Glendale, CA-based compa- [email protected] ny, Timothy has focused five of those years in the deli foodservices. Managing Editor • JAN FIALKOW He has been reading DELI BUSINESS for five years. “It gives me the opportunity to [email protected] see what’s going on in the industry, various trends and new products,” Timothy says. “I like knowing what’s going on in the industry in areas other than my region. It gives Special Projects Editor • MIRA SLOTT [email protected] me a much broader perspective.” As the winner of the DELI BUSINESS quiz, Timothy will receive an iPod Nano. Assistant Editor • AMY SHANNON [email protected] Editorial Assistant • YAHIA LABABIDI [email protected] WIN A GRAPHITE WEDGE The new Face Forward Plus wedge gets your shots within easy putting range. The face is Circulation Manager • KELLY ROSKIN thrust forward, promoting clean contact. Your choice of 52° gap (70 to 90 yards), 56° sand, 58° [email protected] strong lob (40 to 60 yeards) or 60° lob (inside 40 yards). Production Director • DIANA LEVINE [email protected] HOW TO WIN To win the DELI BUSINESS Quiz, the first thing you have to do is enter. The rules Production Leader • JACKIE TUCKER are simple: Read through the articles and advertisements in this issue to find the [email protected] answers. Fill in the blanks corresponding to the questions below, and either cut along Production Department •FREDDY PULIDO the dotted line or photocopy the page and send your answers, along with a business JOANNA ARMSTRONG card or company letterhead, to the address listed below. The winner will be chosen by Research Director • SHARON OLSON drawing from the responses received before the publication of the Dec./Jan. 2008 issue Contributing Editors of DELI BUSINESS. The winner must agree to submit a photo to be published in BOB JOHNSON BARBARA ROBISON that issue. JACQUELINE ROSS LIEBERMAN KAREN SILVERSTON LISA WHITE Advertising Quiz Questions JORDAN BAUM [email protected] 1) What is the toll-free number for Summer Fresh Salads? ______________ RAY GHANEM [email protected] ___________________________________________________________ ERIC NIEMAN 2) What is the street address for Lamb Weston? ______________________ [email protected] ___________________________________________________________ Send insertion orders, payments, press releases, photos, letters to the editor, etc., to: 3) What is the email address for Conroy Foods? ______________________ DELI BUSINESS ___________________________________________________________ P.O. Box 810217, Boca Raton, FL 33481-0217 Phone: 561-994-1118 Fax: 561-994-1610 4) What is the web address for Kettle Cuisine? _______________________ E-mail: [email protected] 5) In what city is Blue & White Foods located? _______________________ Phoenix Media Network, Inc. ___________________________________________________________ Chairman of the Board • JAMES E. PREVOR Executive Vice President • KENNETH L. WHITACRE 6) Who do you contact at Fiorucci Foods for information? ______________ Senior Vice President • LEE SMITH ___________________________________________________________ General Counsel • DEBRA PREVOR Executive Assistant • FRAN GRUSKIN This issue was: ■ Personally addressed to me ■ Addressed to someone else Trade Show Coordinator • JACKIE LOMONTE DELI BUSINESS is published by Name: ________________________________________________________ Phoenix Media Network, Inc. Company:______________________________________________________ P.O. Box 810425, Boca Raton, FL 33481-0425 Phone: 561-994-1118 Fax: 561-994-1610 Position: _______________________________________________________ Entire contents © Copyright 2007 Phoenix Media Network, Inc. Street: ________________________________________________________ All rights reserved. City/State:_________________________________________ Zip:________ Printed in the U.S.A. Publication Agreement No. 40047928 Phone: ( ) ____________________ Fax: ( ) ________________ Please send answers to: DELI BUSINESS QUIZ: Aug./Sept. 2007 Issue P.O. Box 810217 • Boca Raton, FL 33481-0217 4 DELI BUSINESS AUG./SEPT. 2007 Reader Service No. 121 FROM THE EDITOR’S DESK The Order/Product Disconnect modern deli department at a top operator Choose from: is a marvel to behold. Bountiful displays of Hot and Cold Subz; Deli Sandwiches; Saladz; Wrapz, A prepared foods, mouth-watering rotisseries Burgerz and Hot Dogz; Grilled Chicken Sandwiches; Pretzel cooking in the background, sandwiches overflowing Meltz; Fajitaz and Nachoz; Fryz and Chicken Stripz (Select with the finest ingredients from all corners of the Locations); Breakfast Sandwiches globe, wok stations, pizza programs and more. All of these items are completely customizable using our Yet the ordering mechanism in the vast majority Touchscreen ordering system. Imagine an entire menu right at has not kept up with the broadening of the range your finger tips. There’s no need to scream over the counter to and the increased emphasis on cooked items. get Mild Pepper Rings on your sub...Just press a button. It’s Although able to fulfill culinary dreams unthinkable quick, easy, helps ensure the accuracy of your order and pre- a generation ago, the modern deli in a mass-market vents others from knowing your strange eating habits. outlet is horribly Sheetz also provides a fax By slow and typically does not order form so consumers, meet consumer needs for including local businesses, can Jim Prevor convenience. fax an order and pick it up. This dichotomy between Why in the world do most service As a convenience store Editor-in-Chief of food and service often sours deli counters take orders exactly focused on made-to-order DELI BUSINESS consumers on the deli. Why? fresh foods, it is understand- Consumers attracted by as they did 50 years ago? able Sheetz would pioneer fresh, sliced and prepared-to- systems to speed the order- order offerings wind up set- ing process. Yet a Sheetz-like tling for prepackaged and system would be more valu- self-service items — which aren’t what they wanted. able for a supermarket deli. A Sheetz store is tiny, without a The whole situation creates a Hobson’s Choice that
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