The Frankfurt Book Fair by Even Out-Of-Stock Books Ordered Ers to Buy Local

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FRIDAY, 21 October 2016 | Frankfurt Book Fair | Read more at publishingperspectives.com

HarperCollins executives host a tea reception for author Nujeen Mustafa, who is pictured here with: Chantal Restivo Alessi (Chief Digital Officer and Executive Vice President, International, HarperColins), Ananth Padmanabhan (CEO, HarperCollins India), Nisreen Mustafa (sister of Nujeen Mustafa), David Roth-Ey (Group Digital Director and Publisher, HarperCollins UK), Brian Murray (President and CEO), Jans-Joris Keijzer (Managing Director, HarperCollins Holland), and Thomas Beckmann (Managing Director, HarperCollins Germany).

Brewing up a Bestseller

HarperCollins executives take a break with the remarkable Nujeen Mustafa. See page 15 for more.

PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2016 1 EDITORIAL

Anantha Padmanabhan India: The Fault in our Laws

A call to protect freedom of expression and copyright in India. Editorial by Anantha Padmanabhan, CEO at HarperCollins India

e are celebrating 70 years of shrill when we engage in debate. love the fact that defamation can Wfreedom. We are the world’s We love our languages. We have be called criminal. We are in love youngest and largest democracy, written a great many books. Ob- with the idea of ‘free speech’. We and celebrate our ability to host sessed as we are, we publish many love books. We also ban books. free and fair elections and exer- dozens every year about ourselves. Indian laws allow room to de- cise choice. We celebrate, almost, We adore English. We have won fine defamation as a criminal- of our economic disparity. We most three Man Booker prizes and in- fense. Books–even sentences and definitely celebrate our ideological numerable others. We host the paragraphs–could be viewed as differences. We love the arts. We largest, and the most number of offending religious sentiments and love that we are called ‘incredible’. literary festivals, across languag- banned. Publishers can be arrest- We love that we are the future of es, in any one region of the globe. ed, even for fictional work. Each the consumer economy. We are We have some of the finest liter- year, publishers in India spend socialists on our sleeves and cap- ary minds in the world. We host valuable time, money, and resourc- italists in our hearts. We have a some of the world’s most provoc- es on legal reads, to ensure books thriving fourth estate, arguably the ative public intellectuals. We have are ‘publishable’. In a recent judge- largest and most successful in the minds that have shaped the course ment, the Supreme Court ruled in “We love world. We print acres of newsprint of modern history. We have one favor of photocopying education- every morning, carrying some of the largest and fastest growing al content for free distribution in news, a few ideas, and mostly ad- education businesses in the world. classrooms. Indian publishers lose books. vertisements into many million And yet: we love to abuse intel- many millions in revenue to pho- homes, and digitally into devices. lectual property and copyright. We tocopying and piracy. We celebrate the fact that we are love to argue over interpretations There is immense pleasure in We also cerebral and intellectual, and ac- of history. We have a political sen- publishing. There often is a pur- tually enjoy, to the point of being timent and love the word ‘sedition.’ pose. It’s about time we came to- sadistic, our ability to engage in We have a religious sentiment that gether to defend that purpose. • ban books.” arguments. We love debate. We can very easily be offended. We go blue in our faces, and are often love the word ‘defamation.’ We —Anantha Padmanabhan

Editorial: Copyright Concerns

By Porter Anderson, freedom of expression, our pub- Editor-in-Chief lishers and authors simply must be SHOW DAILY able to protect their investments o many roads in Frankfurt this in that expression. As publishing Syear have led to copyright entrepreneur Richard Nash told Publishing Perspectives is a trade PUBLISHER : Hannah Johnson battles: you could be forgiven for the Business Club Stage audience journal for the international book EDITOR-IN-CHIEF : Porter Anderson fearing a collision at the inter- on Thursday, the actual intellectu- publishing industry. With a network of MANAGING EDITOR: Andrew Wilkins section of fair-use ambitions and al property of a book may add up correspondents and publishing experts BUSINESS DEVELOPMENT : Erin L. Cox who live and work around the world, we LAYOUT : Elizabeth Berman rights holders’ protection. to no more than about 7 percent of offer unique coverage of global markets As HarperCollins India’s always- the return. What the music world and companies. articulate Anantha Padmanabhan calls “360-degree revenue,” he PHOTOGRAPHY: Johannes Minkus tells us in his guest commentary said, holds the future’s profitability PUBLISHING PERSPECTIVES DISTRIBUTION: Frank & Petra Hörnig today (above), even that massive points. Exploit those rights. a project of the German Book Office NY readership’s supreme court has As we close the internation- 17 Battery Place, Suite 906 New York, NY 10004 CONTRIBUTORS TO THIS ISSUE : ruled in favor of photocopying ed- al trade industry’s week here at +1-212-794-2851 Louise Adler ucational content free of charge. #FBM16, we want to thank you Marie Bilde And elsewhere in this issue, you’ll for reading us and sharing with us Alastair Horne find the Australian Publishers As- your expertise on where we are in SUBSCRIBE FOR FREE: Anantha Padmanabhan sociation’s Louise Adler’s ringing this issue-charged autumn. Travel Sign up to receive our global publishing Mark Piesing alarm about parallel importation safely, stay in touch with us at Pub- news in your inbox each day: Olivia Snaije publishingperspectives.com/subscribe Roger Tagholm rules again under attack: they’re lishing Perspectives, and be vigilant Marie Waine considered critical to publishers’ where your rights are concerned: READ : publishingperspectives.com prosperity down under. it’s becoming a jungle out there. • LIKE : facebook.com/pubperspectives For all the important conver- FOLLOW : twitter.com/pubperspectives sations we’ve held this week about

2 PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2016 BREXIT

The Implications of Brexit for the UK Academic Market

Threats and opportunities were considered by leading figures from academic publishing at Thursday’s panel discussion on Brexit. By Roger Tagholm

ccording to panelists on the APublishing Perspectives Stage Thursday, possible outcomes of the UK’s vote to leave the EU include a collapse in funding for research; a drain of talented people from the European Union; and iso- lation from European discussions on copyright. Andy Robinson, senior vice president and managing director of Wiley’s Society Services, said that 10 percent of the academic workforce in the UK is from the EU, against the national average of 5.6 percent. UK Prime Minis- ter Theresa May’s tough stance on immigration has led to a question mark over the status of these workers. “We have 31,000 researchers from the EU and 125,000 students who are worth £3.7bn to the economy,” Robinson said. “These people are providing high quality research former managing director of ac- Head of European Government Brexit too: “There is a short term and I think the publishing sector is ademic publishing at Cambridge Affairs at the RELX Group, called currency gain,” he said, “so royalty going to have to manage the possi- University Press and now academ- a “diverging” in copyright regimes. checks have gone up. It means we ble impact on this workforce.” ic and policy correspondent for He admitted that if he were might eliminate VAT on journals, He noted that UK researchers the Independent Publishers Guild, Google, “I’d be dusting off my although that might go the other now faced “being at the back of warned that leaving the EU “might new proposals for the Hargreaves way, too. It gives us a chance to the queue”—there was evidence result in a fragmentation of copy- Report” on intellectual property: really get behind the Department of UK academics being taken off right protection”. Google might want to seize the of International Trade and focus grant applications as a result of EU law will cease to apply in opportunity to grab more content. on emerging markets; and it’s a the vote–and he emphasized that the UK once Article 50 is triggered Fisher said that if the UK “is chance for UK research to really publishers “need to make a strong (the process by which the UK will outside the tent, then there’s a market itself.” economic case for research funds.” leave the EU), which may result in danger of being isolated in any A final, optimistic note was On copyright, Richard Fisher, what moderator Richard Mollet, discussions of any new regulatory sounded by Fisher, though. framework in Europe.” Fisher also “British academic publishing warned of a loss of influence on is- has always been international, sues like open access. and has to be international,” he Yet Robinson did—slightly be- said. “Those relationships won’t go grudgingly—admit that there was away as a result of Brexit. There’s just about a glass-half-full view of all to play for.” •

“British academic publishing has always been international, and has to be international.”

Left to right: Richard Mollet (RELX Group), \ Richard Fisher (academic and policy —Richard Fisher correspondent), and Andy Robinson (Wiley)

PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2016 3 BOOKSELLING

Jan Orthey Message to Booksellers: Get on Your Bike!

Free evening book deliveries by bicycle are just one tactic being explored by bookseller Lünebuch in the German town of Lüneburg. By Andrew Wilkins

ookseller Jan Orthey of Lüne- by bookstores and booksellers as- line orders are for books already Bbuch says bike deliveries are sociations,” presented on Thurs- in its stock of 100,000 titles, and aimed at encouraging his custom- day at the Frankfurt Book Fair by even out-of-stock books ordered ers to buy local. the European and International by 4pm are ready for collection by “We are a downtown business,” Booksellers Federation. 9am the next day. tracking orders, and runs over 100 he says of his business in Lower Drawing on a national Buy Lo- “Compared to other retailers, events each year, including a crime Saxony, which this year received cal campaign, Lünebuch works this is Utopia,” he observes. “The book festival. an honorary mention in the Ger- with other retailers in downtown customer has a VIP status with us. No wonder Orthey, as third man Booksellers Prize. “We sur- Lüneburg to lure customers away This is the point: we have to put generation bookseller, thinks eb- vive on the fact we’re an attractive from online retailers. While Lüne- the customer back into the focus ooks—just 5 percent of the German place to go.” buch sells books online, 80 per- of everything we do.” market—are a distraction: Orthey was asked to give his cent of orders are actually picked Lünebuch also gives 1000 free “We’ve talked about ebooks a take on the best practices book- up from the one of its two stores. books to local schoolchildren each lot. I think we should talk about sellers can follow at the seminar, This might have something to year, produces it own quality book something else. Promoting read- “Creative and Innovative Solutions do with the fact that 87% of on- magazine, offers its own app for ing is more important.” •

EDItEUR: Easing Pain in the Publishing Supply Chain

At the Fair, EDItEUR celebrates 25 years as a self-styled “one-stop shop” for book industry standards. Interview by Marie Bilde

eld annually, EDItEUR’s Sup- own standards—particularly ONIX, Third, there’s the “network ef- Book and DDEX for the recorded Hply Chain Seminar attracts Thema and EDItX—have become fect,” where the value of using a music sector or EIDR, an identifier experts in book industry infra- more important. EDItEUR also standard increases as other people and metadata standard for filmed structure for discussions on how supplies turnkey management adopt it too. That’s why EDItEUR’s entertainment. to keep speed and quality high and services to the International ISBN standards are all open and free of PP: Where do you see EDItEUR costs low in the digital market- Agency, and this year it has taken charge to use, even though our in another 5 or 10 years? place. a similar management role for the standards work is funded by our GB: I hope our standards can Publishing Perspectives inter- the International Standard Name 115 members. continue to evolve and remain viewed the organization’s execu- Identifier (ISNI). PP: The book industry shares relevant, continue to deliver real tive director, Graham Bell, about PP: What are the most import- some significant supply chain business benefits, and continue EDItEUR’s past, present, and ant values that publishers and challenges with other industries. to act as exemplars in the indus- future. retailers can obtain from these Is there a knowledge exchange go- try. But as our work becomes more Publishing Perspectives: How standards? ing on between them? complex, EDItEUR also needs to and where was EDItEUR founded GB: I think there are three real GB: What’s not always obvious continue to attract new members 25 years ago? And has its focus on sources of benefit. is that behind the scenes, that willing to fund our work for the standards governance changed First, the standards that we de- exchange does go on. There are benefit of the whole book and se- during the last two-and-a-half velop aim to ease real pain in the strong underlying similarities be- rials trade. • decades? supply chain. ONIX is about dis- tween a standard like ONIX for Graham Bell: EDItEUR orig- tribution of the rich descriptive inated as a European project in metadata that’s so vital to book- 1991, aimed at improving the way sellers, and for those organizations that various EDI [electronic data that adopt it—as either senders or interchange] messages were used recipients of data—it delivers real in the book trade. Brian Green led efficiency benefits over the alter- the project. He had worked for the native, a blizzard of unique and Publishers Association in the UK proprietary spreadsheets. and he established EDItEUR as a Second, standards like ONIX not-for-profit company. force a company to take a good Our task is to develop, manage, look at its own internal business and support various supply chain practices. I often say that good standards that help the industry, metadata is a by-product—a result and we’ve always had that inter- of good business practice—rather national view. Today, EDItEUR’s than being an aim in itself. Graham Bell

4 PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2016 GUEST OF HONOR: FRANCE

‘Frankfurt in French’: A New Chapter in a Productive Partnership

French Prime Minister Manuel Valls discusses copyright, culture, and translation. By Alastair Horne

rench Prime Minister Manuel their work. FValls made a passionate case As the son of a painter and the for copyright, culture, and coop- husband of a musician—and with eration in a speech to mark the an Italian mother and a Span- launch of Francfort en français, a ish-speaking father—Valls is well year-long cycle of events to cel- placed to make the case for the ebrate France’s status as Guest of importance of culture and inter- Honor at next year’s fair. national cooperation. Dictator- Valls spoke with Peter Feld- ships and ideologies always fight mann, Mayor of Frankfurt; Anne culture first, he said, but as long as Tallineau of the Institut Français; we have men and women writing and program chair Paul de Sinety. books, we have a road to progress He likened the friendship be- along. Frankfurt itself, as a capi- Left to right: Peter Feldmann (Mayor of Frankfurt), Manuel Valls (French Prime Minister), and Juergen tween France and Germany to a tal of Europe, shows that nations Boos (Frankfurt Book Fair Director) “wonderful book,” insisting that that once fought each other can the best pages were yet to be now work together in support of a written. common project. The language of Europe, Valls will visit the country, with 70 at He also stressed the vital im- Valls was keen to share a diverse said, is translation. the fair itself. There will be de- portance of copyright to the cre- and inclusive vision for “Frankfurt A busy year of cultural activity bates, street performances, and ative economy. Without copyright, in French,” noting the presence of will see more than 300 events take concerts. Teams of French and Valls said, writers don’t get paid Franco-German institutes in Af- place over the course of 2017 un- German authors will play football and so culture declines. We must rica, the growing significance of der the ‘Frankfurt in French’ um- against each other. A tour of bi- be vigilant, he insisted, and win the France’s new digital start-ups, and brella, organized by the Institut cycling writers will tie in with the fight for copyright to ensure that the importance of partnerships Français in Germany. start of next year’s Tour de France writers and artists can live from with Switzerland and Belgium. More than 240 French authors in Dusseldorf. •

FILM BOOKS AUDIO

cinestate.com | @cinestatement PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2016 5 PHOTOS FROM THE FAIR

The Frankfurt Book Fair’s 2016 Young Talent Winners, from Brazil, China, Germany, the Netherlands, the UK and the US, celebrate their accolades at the Business Club (image courtesy of Bernd Hartung/Frankfurt Book Fair).

Ryan David Mullin (Chief Product Officer, Oolipo), Michael Bhaskar (Co-Founder and Publishing Director, Canelo), and Will Evans (President, Cinestate) discussed Halo Summer was awarded the €10,000 Kindle Storyteller Award at the Open Stage their common aspiration to liberate storytelling from format constraints by on Thursday for her self-published book, Aschenkindel - Das wahre Märchen. developing platforms that give storytellers more tools.

Todd Siegal and Lynn Franklin of Franklin & Siegal Associates celebrate 25 years in Tracey Armstrong, CEO of Copyright Clearance Center, speaks in the Business Club the LitAg. on Thursday (image courtesy of Bernd Hartung/Frankfurt Book Fair).

6 PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2016 PHOTOS FROM THE FAIR

Alan Samson of the Orion Publishing Group, pictured here with Dorothea Dorothea Grimberg (Frankfurt Book Fair) presents the UK’s Little Tiger Books with Grimberg (Frankfurt Book Fair) celebrates 25 years at the Frankfurt Book Fair. a cake to celebrate 25 years of exhibiting with the Frankfurt Book Fair.

The winner of the Hans Christian Anderson Award, illustrator Rotraut Susanne Berner, finally receives her medal from IBBY president Wally De Doncker. Berner was unable to travel to New Zealand to pick up her award in August.

Serving up a slice of the future: The Bookseller’s editor Philip Jones and its director of publisher relations, Emma Lowe. The magazine has seen a huge increase in entries for its FutureBook Awards this year–108 of them, up from 60 to 70 in previous years–and has shortlisted 40 companies across eight categories. The Australian Henry Rosenbloom celebrates the 40th birthday of the company he winners will be announced at the FutureBook Conference in London on Friday founded, Scribe Publications. Longevity is clearly a focus: among Henry’s lead titles December 2. is Marie de Hennezel’s Sex After Sixty.

PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2016 7 COPYRIGHT

Barbarians at the Gates of Australian Publishing

Louise Adler, president of the Australian Publishers Association, outlines her industry’s battle against potentially damaging copyright reforms. By Louise Adler

he rights of copyright holders ism. Five times the Australian gov- lishers, printers, booksellers and do we think a writer’s produce Tand the commercialization of ernment’s Productivity Commis- librarians—has come together to should be free? intellectual property have been sion has been asked to review the work on a campaign with Austra- The barbarians are at the gate, under threat for almost two de- industry and has recommended lian writers on the frontline. dreaming of a global market in cades now in Australia, the world’s PIRs be abolished. Booksellers organised a Nation- which content is free and cre- 14th largest publishing industry. To date, we have managed to al Bookshop Day to build consum- ativity and innovation flourish. Despite that, the industry now persuade the reading public that er awareness of the value of book- But their dream is our nightmare. generates revenues of AUD$2 a so-called “open” market would shops. In tandem, the Australian They don’t have the numbers yet, billion and publishes more than mean less Australian books, less Publishers Association has worked but we would be wrong to be com- 10,000 books annually. Australian writers, less diversity in relentlessly to educate politicians. placent. • Our industry operates under the range of available books, less Melbourne University Publish- parallel importation rules (PIRs). income for Australian writers, less ing published a free book, #Save- Louise Adler is chief executive of These support the rights of copy- bookshops, less international ex- OzStories, with contributions from Melbourne University Publishing right holders and ensure that the posure for Australian writers, and Australia’s literary luminaries. and president of the Australian import of commercial quantities of certainly no guarantee of cheaper Penguin Random distributed the Publishers Association. a book is prohibited without per- books. book to bookshops and the two mission of the copyright holder. The reading public doesn’t major printers in Australia printed Louise Adler However, if Australian publishers much care, one way or another, 130,000 copies. Fairfax Media, one do not make a title available within about the commercial viability of of Australia’s largest media groups, 14 days of the international pub- behemoths like Penguin Random supported the book through its lishing date, booksellers can im- or lively independents like Text print and online newspapers and port quantities of competing edi- Publishing. But they do care—very news agencies across the country. tions or single copies of any title much—about the Coca-Cola-iza- Our message was simple: books from anywhere in the world. tion of Australian culture. Aus- matter. PIRs have allowed Australian tralian books by Australian writ- The industry has also had to publishers to create a vibrant com- ers engender huge loyalty and fend off the proposed introduc- mercial market and protect their support. tion of fair use. Again, the income investment in Australian writers. In 2015, the Productivity Com- of Australian writers (who earn However, PIRs have also long mission was again asked to con- on average just AUD$13,000 per been a focus for free marke- sider the regulatory regime for annum) is at the forefront. As one teers, who argue that they are an intellectual property. The entire colleague argues: we expect to pay old-fashioned form of protection- industry—writers, agents, pub- the farmer for her produce, why

Emerging Voices in China’s Literary Landscape

By Marie Waine whole country, and this burden translators aimed at promoting The Chinese literary landscape is, of course, much too heavy Chinese literature in translation. has developed rapidly over the ichael Kahn-Ackermann, se- for an artist and a writer,” says After living in Beijing for 15 years, past 80 years, says Kahn-Acker- Mnior consultant at the Con- Kahn-Ackermann. founder Eric Abrahamsen recently mann, and there is more oppor- fucius Institute, wants to make one Nei is a novelist and screen- moved back to the US to get out tunity to discover up-and-coming thing clear: Writers Lu Nei and Yu writer, whose novel Young Babylon and promote Chinese literature Chinese writers. • Yishuang are at the Frankfurt Book was published in English in 2005 globally. Fair not just to represent China, by AmazonCrossing. His second but to represent strong literature English translation for Tales of Left to right: Dr. Jing Bartz (Moderater), Lu Nei (Writer), Eric Abrahamsen (Paper Republic, Founder/ Translator), Yishuang Yu (Writer), Michael Kahn-Ackermann (Confucius Institute Headquarters, senior from strong authors in general. Flower Street is set to be published consultant/translator) The “New Literary Voices from by Amazon in 2017. He says he is China” panel took place on Thurs- hoping what he writes will be able day morning (October 20) with to be recognized by others with support from the Confucius In- literary dreams. stitute, an organization aimed at Yishuang is a short-story writ- promoting Chinese language and er from Beijing who published her culture throughout the world. collections All That is Solid Melts “The problem with these writ- into Air and I Didn’t Start the Fire. ers is that they have to repre- Both writers work with Paper sent a society, government, and Republic, a collective of literary

8 PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2016 TODAY’S HIGHLIGHTS

Frankfurt Event Highlights: Friday, 21 October 2016

THINKING ALTERNATIVES: IT’S JUST THE BEGINNING: THE Minghui Ma is an editor at the GEORGIAN FICTION IN 30 VISIONS ON THE RISE OF TYPOGRAPHY IN THE Educational Science Publishing MINUTES CONSEQUENCES OF THE DIGITAL AGE House in China, and was selected as 16:30 - 18:00 REFUGEE CRISIS ON EUROPE 11:15 - 12:00 the winner of the 2016 China Young Hall 5.0 / Booth B100 10:30 - 11:30 THE ARTS+ Runway (Hall 4.1 P 53) Stars Programme. The Georgian National Book Center Weltempfang Salon (Hall 3.1 L 25) Designing a good reading and Georgian Publishers and The participants will examine experience for dynamic content LEAN BACK AND CAREER: Booksellers Association will host the meaning of current visions requires different thinking and WOMEN IN THE DIGITAL WORLD a discussion about contemporary connected with the refugee crisis (in workflows from paper typography. 13:30 - 14:00 literature. Reception to follow. German). Hot Spot Education Stage HOW DO YOUNG PEOPLE TICK? (Hall 4.2 C 96) GRAPHIC NOVELS AND COMICS BEIRUT SHORT STORIES QUIZ ON THE SINUS YOUTH Top women managers discuss the RECEPTION 10:30 - 11:30 STUDY 2016 relevance of feminine leadership 17:00 - 18:30 Weltempfang Stage (Hall 3.1 L 25) 11:30 - 12:00 qualities in the digital age (in International Stage (Hall 5.1 A 128) Three young writers from Lebanon Hot Spot Education Stage German). Relaxed networking reception for present their short stories. (Hall 4.2 C 96) the comics industry, and for writers The authors of the SINUS Youth HOW TO GET INTO THE MARKET and artists to meet literary agents, INNOVATIVE IDEAS IN Study 2016 present their findings (in FOR EDUCATIONAL PUBLISHING comic dealers, and publishers. SOUTHEAST ASIA’S CONTENT German). IN MALAYSIA AND INDONESIA INDUSTRY 15:00 - 15:30 11:00 - 11:30 YOUNG TALENT: MINGHUI MA Publishing Perspectives Stage Publishing Perspectives Stage ON THE ROLE OF DIGITAL IN (Hall 6.0 E 11) (Hall 6.0 E 11) CHINESE EDUCTION TODAY Statistics show growing publishing Find out about the creative 12:30 - 13:00 potential in Southeast Asia. industries in Southeast Asia. Publishing Perspectives Stage (Hall 6.0 E 11)

At the Weltempfang: Does a European Literature Exist?

Writers from across Europe address what they share when it comes to literature. By Olivia Snaije

t does, according to panelists on reaucrats, suffering from a refu- Ithe Weltempfang Stage. Moder- gee crisis and with a tendency to- ated in German by Peter Ripken, Literature can’t move ward nationalism and right-wing chair of the board of the Interna- politics. tional Cities of Refuge Network Can European literature con- (ICORN), literary critic Mercedes mountains, but it can tribute to saving Europe? Monmany, Italian author Paola “I’m optimistic by nature,” said Soriga, and Paris-based Indian galvanize social progress. Soriga. “I know this moment is dif- writer Shumona Sinha discussed ficult for Europeans and those ar- in Spanish, Italian and French the riving in Europe. But I have great cultural connections and aspira- confidence in the new generation. tions within European literature. They live together within all these Monmany—whose 2015 book Paola Soriga’s 2015 novel La Shumona Sinha has lived in Par- borders. Of course literature can’t Por las fronteras de Europa / Un Stagione che verrá (The Season is since 2001; her 2012 book, Asso- solve things on its own. But with viaje por la narrativa de los siglos That Will Come) is about the lives mons les Pauvres! (Let’s Beat Up the culture and literature and a good XX y XXI (Through Europe’s Bor- of three Italians born in 1979, like Poor!) was written in French. Her political policy I think it’s possible.” ders, a Trip Through Narratives Soriga, who “live in a European vision of Europe as a child came “My literature is a cultural mix,” from the 20th and 21st Centuries) world,” part of a generation that via literature, and it inspired her to said Sinha. “Thanks to the French introduces readers to European speaks several languages, grew up become a writer. “I was in Calcut- language and European culture I literature with the notion that bor- with the European exchange pro- ta,” she said, “but in my head I was have become someone else. I have ders are permeable—said Europe gram Erasmus, and low cost flights already living in Europe.” high hopes for literature and its must not simply be an economic that allowed for travel to most Writing in French, she said, lib- place in the world.” idea, but a cultural and spiritual European cities. Soriga, who is erates her from her original cul- Literature can’t move moun- one, as well. from Sardinia, quoted the late Sar- ture and from the weight of being tains, said Monmany, but it can “We should think about com- dinian author Sergio Atzeni, who a woman. galvanize social progress. “I con- mon references and not differenc- said he was Sardinian, Italian and But Europe, noted Ripken, is sider myself European and my es,” she said. “We have literature in European. “We are European, but going through a difficult passage— rights are precious to me, I want common. There’s no passport nec- we should also see further than it is considered a negative term to work for these common cultural essary for culture.” Europe.” by many, a union of incapable bu- values that we have today.” •

PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2016 9 CROSS-MEDIA

THE ARTS+ Presents: A Book Is A Film Is A Game

A networking day held Thursday in the new ARTS+ zone explored different aspects of book adapting books in the film and game industries. By Mark Piesing

surable impact on sales figures of Laurent Duvault, director of the corresponding book,” observes international and audio-visual de- Krüger. velopment at Franco-Belgian giant Markus Heitz is a German fan- Media Participations, had come tasy, horror, and science fiction to the conference to discuss Luc author, most famous for his five- Besson’s new movie Valérian and book saga The Dwarves, which has the City of a Thousand Planets and sold 4.6 million copies. show off some of its artwork pub- “I ran round for two years try- licly for the first time. ing to sell the gaming rights to The movie is adapted from the book but couldn’t sell it,” says Valérian et Laureline, a cult French Heitz. “The game publishers all science fiction comics series pub- said they had read the book, they lished by Media Participants and liked the book, but the answer was created by writer Pierre Christin no.” and artist Jean-Claude Mézières.

Laurent Duvault The first book of the series has First published in 1967, the final finally been adapted into a video instalment was published in 2010. game by German games develop- “Luc had always loved Valérian Book Is A Film Is A Game” tations was very low. In 2015, only er King Air Games. The game was et Laureline,” notes Duvault. “In “A was a collaboration between 18.63 percent of original movies created in about 18 months for 1997, he made a promise that, if the €50 million Netherlands Film released in Germany were from budget of about €1 million. The Fifth Element was successful, Fund and the Frankfurt Book Fair book adaptations and 4.1 percent A Kickstarter campaign helped he would make Valérian. In 2005, in THE ARTS+ area in Hall 4.1. New of adaptations of other kinds. to build support for the game he signed the first option for a live to the fair this year, THE ARTS+ “These surveys help to explain among its active and enthusiastic movie. Then, in 2016, he began is a platform that encourages the why it seems that book adapta- fan base. “The drawback is that shooting.” exploration of the intersection tions dominate movie releases,” the fans really know the books,” “In the ’70s and ’80s, foreign between the arts, technology, and Krüger believes. This is reflect- says Thysen. “It took us weeks and rights were sold all over the world business. ed in books’ over-representation weeks to get the facts right about but not always under the same Students Janine Krüger and in the top 10 German movies of five different Dwarf kingdoms. name,” observes Duvault. “Today, Tobias Mohr were there to pres- 2015—29.17 percent were adapted Sales of between US$2 million the arrival of the internet means ent research supervised by Pro- from books and just 3.13 percent and US$3 million will guarantee a that every deal has to use the same fessor Christoph Bläsi at the Jo- from other sources. sequel. name. There is a danger that ev- hannes-Gutenberg University, in The 12 weeks that The Martian “We only own the rights to eryone will think we are ripping Mainz, about the number and the film tie-in paperback stayed on the this one game,” says Jim Theydon, Star Wars off when you come to nature of movies that had been bestseller list of German Der Spie- co-founder of King Air. “Revenue do the movie, but it was created adapted from either a book or oth- gel magazine compared to the one share is the only deal we would do 10-15 years before Star Wars. We er sources like games. week for the trade paperback is because we wanted to make sure do what we can but today digital The results were surprising: evidence of another effect. we all had the same interest in rules.” • the number of video game adap- “Book adaptations have a mea- making it a success.”

Iraq Joins the International Publishers Association

By Roger Tagholm lishers, the Ivorian Publishers As- Commenting on the new mem- al fora, such as WIPO (World Inter- sociation, the Mauritanian Union bers—who will potentially move national Property Organization), raq and Senegal are among five for Publishing & Distribution, the from provisional membership to WTO (World Trade Organisation) Inew countries whose publisher Union of Moroccan Publishers, full membership after a period of and other UN agencies, and speak associations became provision- and the Senegalese Publishers up to three years—Charkin said: for the vast and complex global al members of the International Association. “Every year the IPA grows stronger publishing industry with a single, Publishers Association (IPA) yes- At the Assembly, Dutch pub- and better able to execute its dual coherent and compelling voice.” terday when their applications lisher Michiel Kolman of Elsevi- mission of promoting and defend- The inclusion of the new mem- were unanimously accepted by the er was also formally elected IPA ing both copyright and freedom to bers brings the IPA membership IPA’s General Assembly here at the President, replacing Bloomsbury publish around the world. As the to 64 publishers associations in 59 Frankfurt Book Fair. UK’s executive director Richard focal point for publishers associ- countries. • The full list, in alphabetical Charkin, whose two-year mandate ations from almost 60 countries, orde,r is the Union of Iraqi Pub- ends on January 1, 2017. the IPA can participate in key glob-

10 PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2016 EDUCATION

Cengage’s Michael Hansen on Classroom Technology

The CEO of Cengage Learning says the company is spending millions on digital course delivery. By Porter Anderson

S-based Cengage has some is in place to overcome a problem 15-minute lesson, the system can U550 higher-education courses that’s in every classroom in the tell if the right lesson has been available now as digitally delivered world: “teaching to the middle.” learned correctly. If not, the sys- multimedia content. Indeed, he “All of us remember one teach- tem is able to offer different it- tells Publishing Perspectives, the er who taught us something” so erations of the lesson to help the company now is at a point at which valuable that “this special moment student get it right. its basic curriculum offerings are will always be there for us,” he says. Video, perhaps, might be in- in place. With as many as 750 de- But “teaching to the middle” means troduced in a course section to a velopers at work in various parts that with maybe 10 advanced stu- student who is not understanding of the world—creating, updating, dents, 15 students lagging the a particular element of the course. and customizing these courses— others, and 30 in the middle, he “We use not only video as a the emphasis moves to opening says, teachers are focusing on that one-way medium to carry infor- up an academic market with “a lot center group, thus shortchanging mation to a student but also as of pushback,” Hansen said in a live the students in the accelerated a feature of interactive student interview appearance at Frankfurt and remedial parts of the course. groups,” Hansen says. “For exam- Michael Hansen on Thursday (October 20). “While you learn so much from ple, in [teaching] public speaking, Professors, particularly those teachers,” Hansen says, “you also you can see yourself speaking and in adjunct positions who may feel learn from other students.” allow others to see you and offer 100 years.” As with the rapid ad- insecure about their employment, The Cengage MindTap system feedback.” This ‘group approach’ vances of digital reading in trade Hansen says, may see this system’s delivers course material in “short offers a new platform to both the publishing, educational advances delivery of efficient, self-teaching burst” formats with “adaptive an- content itself and study groups. are running into similar resistance. lessons to students’ digital devic- alytics” in place, allowing a profes- And trade publishers who “To get to this point,” Han- es as a threat to their jobs—not sor to group students as she or he heard Hansen speak at the Busi- sen said, “we are investing about understanding that it actually in- wants to do. ness Club were nodding vigorous- US$180 million per year. Our tech- creases a faculty’s efficiency and The system “observes the stu- ly as they heard Hansen say, “Just nology group has increased, and ability to focus on students’ needs. dent,” Hansen says. And, based on think about the classroom of 1916. our print division has become Now, he says, the technology the student’s answers to—say—a Not much change has occurred in much more lean.” •

Telling the Stories of Young Boat Refugees

By Roger Tagholm The ship was redirected to Lon- don and eventually sailed to New new YA title from Toronto’s York, where Ruth got a job making AAnnick Press, Stormy Seas– gloves for the US Army. Stories of Young Boat Refugees, “We have had a lot of interest aims to help young people make from foreign publishers,” says The- sense of the images of refugees ophilus. “We’re publishing in April they see every night on TV news 2017, and we’re hoping to have bulletins. Written by Mary Beth PDFs to send out after the fair.” Leatherdale and Eleanor Shake- Annick Press was founded in speare, the beautifully produced 1975–it is currently celebrating book tells the stories of children its 40th anniversary–and takes who have fled persecution or war Gayna Theophilus its name from its founders, Rick zones by boat during the twenti- Wilks, who is still a director, and eth century through the present. Anne Millyard. It publishes around “It’s a collection of true stories, the refugees–apart from Ruth, who explain exactly what is happening 25 titles a year, and believes in en- from that of Ruth, an 18-year-old is no longer alive–and write: “Each to these refugees and to set their couraging “critical thinking and Jewish girl who fled Germany for year, a million refugees fleeing stories in historical context. There the development of a child’s inner Cuba in 1939 on the SS St. Louis, to war, conflict, and persecution risk are many disturbing echoes of his- resources so that, in addition to Mohamed, who left the Ivory Coast their lives crossing the Mediterra- torical refugee situations today. In becoming confident, contributing in 2006 at the age of 13 and even- nean. Tens of thousands of them 1939, the SS St. Louis was turned members of their community, they tually arrived in Italy in 2010,” says are unaccompanied migrants like away from Cuba, because Cubans are also engaged with society at Annick’s sales and rights manager Mohamed, children traveling alone resented a large number of refu- large and their peers around the Gayna Theophilus. without any adult.” gees–including 2,500 Jews–who globe.” • The authors tracked down all The purpose of the book is to had already come to the country.

PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2016 11 VIEWPOINTS FROM THE FAIR

One-Question Interviews with Thursday Fairgoers

LUCYA ANDAM DEWI REAGAN ARTHUR PT. WAHANA INSPIRASI HACHETTE, USA NUSANTARA, INDONESIA Q: What do you see as the most Q: What is the best part about the exciting trend in publishing? Frankfurt Book Fair? A: It’s the way the internet, social A: After being Guest of Honor at media, digital, and marketing have the Fair last year, we have sold leveled the playing field for the more rights than ever before. This discussion of books. It’s the ways year we have a high target of sell- people discover books and the ing more than 100 titles. We have ways that we can discover readers. had challenges in the past with It’s the way in which discussions digital coming into the industry. about books and discoveries about Not competitively against print books happen from traditional books, but just finding out how media down to a more grassroots, print and digital can work togeth- more democratically driven media. er. The print book is still interest- I think that’s very exciting. • ing, and many publishers want to buy rights for print, so to see that — Interviews by Marie Waine excitement first-hand at the Fair is Lucya Andam Dewi amazing. Reagan Arthur

Gudovitz Offers Exciting Titles from Japan and Korea

Agent Neil Gudovitz discusses works on offer from Asia. By Porter Anderson

ne of the most promising tant. The heavily illustrated book, with offers pending in other mar- Oworks on offer at Frankfurt which offers both practical and kets. In South Korea, the book is this week is the Japanese runaway theoretical advice for maximiz- published by The Angle Books, Ltd. Sara Lloyd bestseller Hibana (Spark) by Nao- ing your space, has been out for Gudovitz is also present- ki Matayoshi. Considered by some several months and has met with ing a novel to round out all the Floor Talk: Sara Lloyd to have single-handedly raised the widespread success. non-fiction: The Ave Maria Violin, stats on Japan’s 2015 book sales, And wait, there’s more: Fumio an historical young-adult novel t’s the channel, not the con- Hibana garnered popularity after Sasaki’s Goodbye Things: The New by Yoshiko Kagawa. Set in both “Itainer,” says Sara Lloyd, Digital it won the Akutugawa Prize and Japanese Minimalism is along on modern-day Japan and Nazi-era and Communications Director at was adapted into a Netflix film. the trip this week, too, originally Germany and Poland, it involves Macmillan UK. “Publishers have Neil Gudovitz, Founder of the published in Japan by Wani. Soon, the discovery of a violin played in worried too much whether it’s a Brooklyn-based Gudovitz & Com- it seems, the only problem we may the Auschwitz Orchestra, and was printed book or an ebook–they pany Literary Agency, is thrilled to have with clutter is too many an- originally published in 2015 by Ka- need to worry more about where be offering the book at the Fair. ti-clutter books. dokawa in Tokyo. • the content is going to be discov- Gudovitz is an American with From Korea, Gudovitz is offer- ered. There is a new generation a 20-year run as a literary agent, ing The Miracle of Number Reading, coming up who have a complete- who started his publishing career from the medical and intellectual ly different way of engaging with as an assistant in the subsidi- group ChaSeo. Gudovitz says, “The things in which they’re interested– ary rights department at Farrar, concept is that through repetition something like 40% of millennials Straus, & Giroux (FSG). He also of numbers over a 30-day period, put ad block on. You have to go to worked at Thomson Publishing in certain orders and cadences, apps or Snapchat or Wattpad, not and Waterside Productions before your body is stimulated in certain websites. I cannot believe people launching his own agency in 2015. ways and you’ll realize health ben- are still putting money into web- He claims his best-known cli- efits including more energy, better sites. ent to be Marie Kondo, whose memory, deeper sleep, increased “I think publishers are a lit- book The Life-Changing Magic of mental focus, even better skin. “In tle too relaxed about things at Tidying Up is in 40 markets. An addition to these numerical exer- the moment–they think that the animated work, The Life-Chang- cises,” he says, “the book provides ebook revolution has happened, ing Manga of Tidying Up, is set for detailed scientific explanations we’re back to print, we’re happy release by Sunmark Publishing in for how such health benefits are with the mixed retail environment Japan in 2017, “with the rest of the realized.” of the high street and online. But world to follow,” Gudovitz hopes. The book has been licensed, we need to worry about how we’re And then there’s Room to Gudovitz says, mostly in auctions going to engage with new audi- Breathe by Lu Wei, China’s hugely in Italy, Germany, China, Japan, ences coming up.” • influential interior design consul- Portugal, and the Czech Republic,

12 PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2016 TOPIC ON THE PAGE

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PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2016 13 BOOKS IN BROWSERS

The Edge of Storytelling: Books in Browsers

Over the years, the event has drawn a loyal base of delegates whose interest is in seeing publishing in particular and storytelling in general move past the early stages of the digital dynamic. This year’s speakers include Tom Abba, Dan Archer, Nick Brown, Deepak Chetty, Dave Cra- mer, Mohini Freya Dutta, Kris Fallon, Jane Friedhoff, Samantha Goldman, Donna Hancox, Richard Nash, Kate Pullinger, Zahr Said, Peter Brantley Books in Broswers VI in San Francisco Dorothy Santos, Zara Rahman, Ali Osworth, Joe Veix, Craig Taylor, By Porter Anderson “Using images, video, and frag- “All over the globe, mobile users Brewster Kahle, and Helen Klaebe. ments of text, everyday users as are producing and sharing videos The rising passion for digital an Francisco’s Books in Brows- well as artists, historians, poets, on social platforms, document- potential, Brantley says, “is why Sers conference is produced by and filmmakers are creating mil- ing small pieces of our lives and the Frankfurt Book Fair is pivot- the University of California Davis lions of experiences that inform, binding the planet together in a ing Books in Browsers this year to and the Frankfurt Book Fair. This entertain, and speculate.” tapestry of pictures and videos,” examine these newer forms of in- year, it will explore the latest tech- The November 3-4 event, which says Brantley. “And with accessible teractive and visual story-building. nology behind visual storytelling. will be held at the Grand Theater Virtual Reality platforms like Goo- ‘Telling Small Stories” explores the “Storytelling has moved beat San Francisco’s Gray Area Foun- gle Daydream and Sony’s Playsta- rich and exciting diversity of our yond books,” says Peter Brantley, dation for the Arts, is formally ti- tion VR, we’re in the early stages of image-centric world.” who directs this highly specialized tled “Books in Browsers VII: Telling creating immersive, life-like repli- Brantley likes to call this “the gathering each year. Small Stories.” cations of our world.” edge of the future of publishing.” •

The Frankfurt Book Fair after show 18 - 22 October 2016

Tuesday 10 pm Opening Wednesday – Saturday 6 pm – 2 am

@ AMP / Bar BOOK Gallusanlage 2 (corner of Kaiserstrasse) 60329 Frankfurt am Main Nearest station: Willy-Brandt-Platz 14 PUBLISHINGLOUNGE PERSPECTIVES / FRANKFURT BOOK FAIR 2016 www.book-fair.com/booklounge #fbm16 AUTHOR INSIGHTS

Nujeen Mustafa’s Journey from Syria to Literary Stage

With the help of Christina Lamb, co-writer of I Am Malala, Syrian refugee Nujeen Mustafa brings her story to the world stage and to the Frankfurt Book Fair. By Porter Anderson

t was the first time Nujeen Mus- Olivia Snaije interviews author Nujeen Mustafa Itafa had seen the sea, and she on Thursday at the Publishing Perspectives Stage and her sisters had found the way there by following the instructions of a smuggler on Google Maps. She would cross the eight miles of sea between Turkey and the Greek is- land of Lesbos in a refugee boat.

“We had paid $1,500 each in- stead of the usual $1,000 to have a dinghy just for our family, but it seemed others would be in our boat. We would be thir- ty-eight in total—twenty-seven adults and eleven children. Now we were here there was noth- ing we could do—we couldn’t go back and people said the smug- glers used their knives and cat- Spanish, and Portuguese. Lamb is Federer. She’s keen to know more tle prods on those who changed also the co-author of I Am Mala- about the rising Austrian champi- their minds.” la with Malala Yousafszai, and her on Dominic Thiem. fluency in portraying the resil- “There were happy and hom- “This was my A Syrian refugee from Alep- ience and determination of these ey times,” she says. “And I was 12,” po, Mustafa has been written up young survivors is clearly on view she says, when “we began to get opportunity to many times since her astonishing again in this new book. surrounded by ISIS. I didn’t know 3,500-hundred mile journey from As chatty as any 17-year-old, if I was going to live again anoth- do a good thing. home to safety in Wesseling, Ger- she jumps into an after-school er day. I thought the helicopter many: in a wheelchair. She has interview with Publishing Perspec- would just come by and drop a I’ve always cerebral palsy. And the overland tives with happy, effusive charm. bomb on us when we were asleep.” route she and her siblings had Quickly, we get to the ques- This continual fear of attack, looked for a to take traces amazing arcs on a tion of the profound difference she says, was the hardest thing for map: Syria to Turkey to Greece to between her life today in a subur- her to handle. “Our rooms at home way to make Macedonia to Serbia to Hungary to ban setting near Cologne and the would vibrate” with the concus- Slovenia to Austria to Germany. stark trials she has faced down to sions of explosions at times. She was interviewed yesterday be there. Although now she says she feels the world a afternoon (October 20) in a “Meet “I feel like Alice in Wonderland,” very much a part of her new com- the Author” conversation on the she tells us with a giggle. “But I munity and seen as her own per- better place.” Publishing Perspectives Stage with still recall the sensations, the feel- son, she talks movingly of “how our Paris-based correspondent ings I had” on her long journey. “It they look at you, how you’re seen” —Nujeen Mustafa Olivia Snaije. Mustafa also ap- doesn’t yet feel far enough away when you’re a refugee. peared yesterday morning at the yet to seem like a dream.” “Sometimes you’re detained,” knew who Malala was, of course, Open Stage in the Agora, in an in- “I laugh at the reactions peo- she says, as she was in what she so I knew this was huge.” There’s terview with Newsweek magazine. ple have,” she confides, “about my calls the worst part of her jour- not a trace of irony in her voice Our quote is from the very first being in a wheelchair.” Known far ney in Slovenia. “You’re in a police when she says, “They really threw part of Mustafa’s book, Nujeen: more widely for the sheer feat of station, or being interrogated. You the bombshell on me when they One Girl’s Journey from War-Torn her escape from Syria than for her feel like an epidemic. Like they’re said they wanted to do a book.” Syria in a Wheelchair, and from an medical condition, she says, she trying to protect their people And Nujeen Mustafa will be very early section of her ordeal. It’s in can still shock people who don’t from you. It’s the attitude. People much in her element in Frankfurt the same early lines that you learn realize until they meet her that she thought wrong of me, but we are this week. “I love writers,” she says, that her aunt and uncle “were shot doesn’t walk. “I sometimes forget peaceful people, we don’t want to “because I think they’re very deep dead by Daesh snipers” at a funeral myself,” she says. hurt anybody.” people who love expressing and in the city of Kobane—“a day I don’t “But you know, I think I’m des- She’s been in Germany for a bit writing down ideas. Christina was want to think about.” tined to be different from every- over a year, and she’s still awed by a wonderful companion. And the Mustafa’s book as told to Sun- one else.” the fact that a book has been cre- idea that somebody would care day Times journalist Christina In Aleppo, she says, there were ated about her. The connection about just a girl who’s 16.” Lamb was released last month by many happy times. She’s a football was made through a BBC News “But this was my opportunity to HarperCollins in nine languages fan and adores tennis, compar- crew at the Hungarian border with do a good thing. I’ve always looked including German, Swedish, Finn- ing notes excitedly about Novak Serbia. As things came together, for a way to make the world a bet- ish, Danish, Italian, French, Dutch, Djokovic, Rafa Nadal, and Roger she’s says, “I met Christina and I ter place.” •

PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2016 15 Why should you want to publish another Holocaust book? Because ‘The Long Night’ isn’t just another Holocaust book.

The Long Night isn’t simply another Holocaust book. It’s an inspiring story about survival and humanity in the midst of the Holocaust.

By publishing The Long Night you will help a new generation understand the truth of the Holocaust. You will help teach them the vital lessons it taught previous generations and show them how easily it could happen again today.

The Long Night is an outstanding introduction to Holocaust literature for everyone and a valuable educational resource for schools and universities. It shows the reader that, even in the midst of cruelty and suering, it’s still possible to find humanity, friendship and kindness.

The Long Night was also used as a major resource for this year’s International Holocaust Educators Conference Workshop.

The Long Night has already been “This publication deserves to be seen as an published in English, but most foreign important moment in Holocaust literature. language rights and all film rights for It makes available to a wide audience a this remarkable book are still available. particularly fine, particularly clear sighted account. It is impossible to read this book To find out more please contact Bernie and fail to see the world a little dierently.” Nyman on +44 (0)20 3601 4163 or email Lord Finkelstein OBE him to [email protected].

The Long Night FBF Ad_06.indd 1 11/10/2016 16:05