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5 Secrets to Bestseller Book Marketing Copy

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5 Secrets to Bestseller Book Marketing Copy 5 Secrets to Writing Bestseller Book Marketing Copy! With Casey Demchak ©Copyright 2020 Casey Demchak LLC 3 challenges many authors face 1. “I can write a book, but I have no idea how to write persuasive marketing copy that sells lots of copies.” 2. “I feel uncomfortable ‘bragging’ about my book in writing.” 3. “Forget the writing part, I don’t even know how book marketing copy should be organized.” ©Copyright 2020 Casey Demchak LLC Writing book marketing copy doesn’t have to be difficult, stressful, or fearful. In fact, it should be fun! ©Copyright 2020 Casey Demchak LLC During this session you will … Find out why strong book marketing copy is so essential to your promotion campaign. Gain insight into five book marketing copy secrets that help you sell more books. Receive 1 BIG bonus writing secret. Find out how to make your audience want to read your book marketing copy! ©Copyright 2020 Casey Demchak LLC Meet Casey • Copywriter for dozens of Amazon and International bestselling books. • 7 American Advertising Copywriting Awards. • Author, “Essential Sales Writing Secrets.” ©Copyright 2020 Casey Demchak LLC I Had a Writing Dream Too … ©Copyright 2020 Casey Demchak LLC A few of the nonfiction books for which I’ve written marketing copy ©Copyright 2020 Casey Demchak LLC Now We’re Ready to Run! ©Copyright 2020 Casey Demchak LLC 2 reasons why great book marketing copy is so important! ©Copyright 2020 Casey Demchak LLC Reason #1 “It gives you and your book a more professional image. ” ©Copyright 2020 Casey Demchak LLC Reason #2 “Using social media to build awareness and excitement about your book is a sound marketing tactic. But, at some point you need to write compelling marketing copy that motivates people to BUY your book NOW .” ©Copyright 2020 Casey Demchak LLC 5 Secrets to Writing Bestseller Book Marketing Copy ©Copyright 2020 Casey Demchak LLC Secret #1 “Don’t focus on what your book is about. Focus on what people will get out of your book.” ©Copyright 2020 Casey Demchak LLC Your reader is asking: “What’s in this for me?” ©Copyright 2020 Casey Demchak LLC Benefits are king. Write them down! • What are your readers’ primary takeaways? • What kind of information are you teaching? • What thirst are you quenching? • What curiosity are you satisfying? • What compelling questions are you answering? • What emotions are you inspiring or stirring up? • What kind of wisdom or lessons are you sharing? Know exactly what benefits you want readers to gain from your book before you write your marketing copy! ©Copyright 2020 Casey Demchak LLC Your book marketing copy is like a “conversation” between you and potential readers. ©Copyright 2020 Casey Demchak LLC Benefits are king – Beyond Influencer Marketing ©Copyright 2020 Casey Demchak LLC Secret #2 “Use simple straightforward headlines.” ©Copyright 2020 Casey Demchak LLC Always remember…. Your headlines are the most important real estate in your book marketing copy. Never waste the space! ©Copyright 2020 Casey Demchak LLC The goal of your headline... 1. Grab the attention of your audience 2. Motivate them to want to learn more about your book. It’s that simple! ©Copyright 2020 Casey Demchak LLC You don’t have to be crafty, clever or cutesy A clear, benefit-focused headline often works best. ©Copyright 2020 Casey Demchak LLC Draw from proven headline formats Problem-solution Reverse Your Chronic Pain Without Drugs How to … How to Build BIG Wealth After Age 50 Great Escape Travel to the Most Dangerous Places on Earth! ©Copyright 2020 Casey Demchak LLC More proven headline formats Reasons why 7 Reasons Why Day Trading Can Set You Free Numbered list 9 Habits that Lead to Financial Freedom! Provocative question Interested in Exclusive Behind-the-Scenes Conversion Secrets? ©Copyright 2020 Casey Demchak LLC Secret #3 “Make your marketing copy at-a-glance friendly.” ©Copyright 2020 Casey Demchak LLC How to make your copy “friendly” • Employ a liberal use of headlines , subheads , very short paragraphs and bullet points . • Give your headlines, subheads, and call-to-action lines the “ skim test .” • Make sure your main points jump off the page. ©Copyright 2020 Casey Demchak LLC NOT at-a-Glance Friendly Copy Reset Your Personal Hard Drive! Chances are, you developed negative patterns as a child from which you’ve never broken free – because they are ingrained in your personal hard drive . YOU the Divine Genius guides you through an eye-opening process by which you can shift up your energy and establish new, life-affirming practices; open up and start exploring life’s unlimited possibilities; and change your perception of who you really are. Carol Talbot makes it abundantly clear that you have the hidden ability to change the “programs” running at your subconscious level. Discover how to tell yourself a new life story – one in which you tap into your unending power to manifest the greatest living version of YOU. ©Copyright 2020 Casey Demchak LLC At-a-Glance Friendly Copy Reset Your Personal Hard Drive Chances are, you developed negative patterns as a child from which you’ve never broken free – because they are ingrained in your personal hard drive . YOU the Divine Genius guides you through an eye-opening process by which you can… • Shift up your energy and establish new, life-affirming practices • Open up and start exploring life’s unlimited possibilities • Change your perception of who you really are Carol Talbot makes it abundantly clear that you have the hidden ability to change the “programs” running at your subconscious level. Discover how to tell yourself a new life story – one in which you tap into your unending power to manifest the greatest living version of YOU. ©Copyright 2020 Casey Demchak LLC Secret #4 “Paint solution pictures with your words.” ©Copyright 2020 Casey Demchak LLC ”Direct” the movie you want playing in your prospect’s head. ©Copyright 2020 Casey Demchak LLC Paint a Satisfaction Picture…. Detail what your reader’s life will look or feel like when they’ve read your book. Bring promises and expectations to life. Paint a picture with your words! ©Copyright 2020 Casey Demchak LLC Make Big Happen – Mark Moses Realize your dreams beyond the board room Success in business is extremely rewarding and gratifying. But it shouldn’t come at the expense of a well-rounded life. Instead, it can be a springboard to a life of gratitude , enjoyment and giving …BIG! In Make Big Happen , Mark Moses illustrates through photos, stories, and action plans how his wildly-successful business principles can be applied to a life in which you… • Give back to your community and become a respected leader • Create an ambitious “bucket list” and check off items with abandon • Experience the fulfillment that comes through living your purpose • Stop living on “auto pilot” and start living with energy and passion • Focus on things and people that INCREASE your energy—and avoid those that don’t You really do have the power to choose and live the life you want. Now is your moment to MAKE BIG HAPPEN! ©Copyright 2020 Casey Demchak LLC Journaling Power– Mari L. McCarthy Reconnect with Your Core and Your True Authentic Self As you read Journaling Power , it becomes evident that the road to self-love, peace, and inner security can be paved with a pen. Scientific evidence, supports Mari’s revelation that expressive journaling can facilitate a personal transformation through which you… Let go of hang-ups and disempowering thoughts that hold you back Elevate feelings of joy and lightness while reducing depression Tap into power, talents and abilities you’ve previously denied Commit to new goals and take inspired actions to achieve them Participate in the curing of your own disease! Your fingertips give you the ability to pick up prescription pills and pop them in your mouth. But this doesn’t have to be what you do to feel better! Journaling Power will show you exactly how to use those same fingertips to leverage a holistic power that has a magnificent healing effect on your mind and body. Without any nasty side effects! ©Copyright 2020 Casey Demchak LLC Secret #5 “Create a subhead sequence that engages the skimmers.” ©Copyright 2020 Casey Demchak LLC Your biggest challenge: Getting people to actually read your marketing copy! Before your audience reads YOUR book marketing copy, they are going to glance at it and give it a quick skim. If people like what they see when they skim your copy, there’s a strong chance they’ll take time to read your body copy to learn more about your book. This leads to more book sales ! The secret I’m about to show you will help you snag the skimmers ! Using this technique makes it much easier to compel copy skimmers to read your landing pages, eblasts, Amazon descriptions, and back cover copy. ©Copyright 2020 Casey Demchak LLC EXAMPLE Discover the Book that Blends Business with Soul The Soul of Your Business Penny Smith Integrate Mindfulness with Entrepreneurial Success <Body copy goes here…> Create Financial Abundance through Appreciation and Focus <Body copy goes here…> Turn Your Profession into a Purpose-Driven Journey <Body copy goes here…> View Your Company as a Living Being and Not a Machine <Body copy goes here…> Purchase this Book TODAY and Receive 3 Special Bonus Gifts! ©Copyright<Offer 2020 copy Casey goes Demchak here…> LLC BONUS Secret “How to get perfect book endorsements.” ©Copyright 2020 Casey Demchak LLC Sound Too Good to Be True? Well, it’s not. You can do this! ©Copyright 2020 Casey Demchak LLC The Big Secret … • Write your own endorsements! • Then, invite influential people to put their names on them. This technique works! ©Copyright 2020 Casey Demchak LLC Is Writing Your Own Endorsements Sneaky or Unethical? • No it isn’t.
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