5 Secrets to Bestseller Book Marketing Copy

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5 Secrets to Writing Bestseller Book Marketing Copy!

With Casey Demchak

1. “I can write a book, but I have no idea how to write persuasive marketing copy that sells lots of copies.”

2. “I feel uncomfortable ‘bragging’ about my book in writing.”

3. “Forget the writing part, I don’t even know how book marketing copy should be organized.”

In fact, it should be fun!

Find out why strong book marketing copy is so essential to your promotion campaign.

Gain insight into five book marketing copy secrets that help you sell more books.

Receive 1 BIG bonus writing secret.

Find out how to make your audience want to read your book marketing copy!

• Copywriter for dozens of Amazon and International bestselling books. • 7 American Advertising Copywriting Awards. • Author, “Essential Sales Writing Secrets.”

“Using social media to build awareness and excitement about your book is a sound marketing tactic. But, at some point you need to write compelling marketing copy that motivates people to BUY your book NOW .”

“Don’t focus on what your book is about. Focus on what people will get out of your book.”

• What are your readers’ primary takeaways? • What kind of information are you teaching? • What thirst are you quenching? • What curiosity are you satisfying? • What compelling questions are you answering? • What emotions are you inspiring or stirring up? • What kind of wisdom or lessons are you sharing?

Know exactly what benefits you want readers to gain from your book before you write your marketing copy!

“Use simple straightforward headlines.”

Never waste the space!

1. Grab the attention of your audience 2. Motivate them to want to learn more about your book.

It’s that simple!

A clear, benefit-focused headline often works best.

Problem-solution Reverse Your Chronic Pain Without Drugs How to … How to Build BIG Wealth After Age 50 Great Escape Travel to the Most Dangerous Places on Earth!

Reasons why 7 Reasons Why Day Trading Can Set You Free Numbered list 9 Habits that Lead to Financial Freedom! Provocative question Interested in Exclusive Behind-the-Scenes Conversion Secrets?

“Make your marketing copy at-a-glance friendly.”

• Employ a liberal use of headlines , subheads , very short paragraphs and bullet points .

• Give your headlines, subheads, and call-to-action lines the “ skim test .”

• Make sure your main points jump off the page.

Reset Your Personal Hard Drive! Chances are, you developed negative patterns as a child from which you’ve never broken free – because they are ingrained in your personal hard drive . YOU the Divine Genius guides you through an eye-opening process by which you can shift up your energy and establish new, life-affirming practices; open up and start exploring life’s unlimited possibilities; and change your perception of who you really are. Carol Talbot makes it abundantly clear that you have the hidden ability to change the “programs” running at your subconscious level. Discover how to tell yourself a new life story – one in which you tap into your unending power to manifest the greatest living version of YOU.

Reset Your Personal Hard Drive

Chances are, you developed negative patterns as a child from which you’ve never broken free – because they are ingrained in your personal hard drive .

YOU the Divine Genius guides you through an eye-opening process by which you can…

• Shift up your energy and establish new, life-affirming practices • Open up and start exploring life’s unlimited possibilities • Change your perception of who you really are

Carol Talbot makes it abundantly clear that you have the hidden ability to change the “programs” running at your subconscious level.

Discover how to tell yourself a new life story – one in which you tap into your unending power to manifest the greatest living version of YOU.

“Paint solution pictures with your words.”

Detail what your reader’s life will look or feel like when they’ve read your book.

Bring promises and expectations to life.

Paint a picture with your words!

Realize your dreams beyond the board room

Success in business is extremely rewarding and gratifying. But it shouldn’t come at the expense of a well-rounded life. Instead, it can be a springboard to a life of gratitude , enjoyment and giving …BIG!

In Make Big Happen , Mark Moses illustrates through photos, stories, and action plans how his wildly-successful business principles can be applied to a life in which you…

• Give back to your community and become a respected leader • Create an ambitious “bucket list” and check off items with abandon • Experience the fulfillment that comes through living your purpose • Stop living on “auto pilot” and start living with energy and passion • Focus on things and people that INCREASE your energy—and avoid those that don’t

You really do have the power to choose and live the life you want.

Now is your moment to MAKE BIG HAPPEN!

Reconnect with Your Core and Your True Authentic Self

As you read Journaling Power , it becomes evident that the road to self-love, peace, and inner security can be paved with a pen. Scientific evidence, supports Mari’s revelation that expressive journaling can facilitate a personal transformation through which you…

 Let go of hang-ups and disempowering thoughts that hold you back  Elevate feelings of joy and lightness while reducing depression  Tap into power, talents and abilities you’ve previously denied  Commit to new goals and take inspired actions to achieve them  Participate in the curing of your own disease!

Your fingertips give you the ability to pick up prescription pills and pop them in your mouth. But this doesn’t have to be what you do to feel better!

Journaling Power will show you exactly how to use those same fingertips to leverage a holistic power that has a magnificent healing effect on your mind and body.

Without any nasty side effects!

“Create a subhead sequence that engages the skimmers.”

Before your audience reads YOUR book marketing copy, they are going to glance at it and give it a quick skim.

If people like what they see when they skim your copy, there’s a strong chance they’ll take time to read your body copy to learn more about your book.

This leads to more book sales !

The secret I’m about to show you will help you snag the skimmers !

Using this technique makes it much easier to compel copy skimmers to read your landing pages, eblasts, Amazon descriptions, and back cover copy.

The Soul of Your Business Penny Smith

Integrate Mindfulness with Entrepreneurial Success

Create Financial Abundance through Appreciation and Focus

Turn Your Profession into a Purpose-Driven Journey

View Your Company as a Living Being and Not a Machine

Purchase this Book TODAY and Receive 3 Special Bonus Gifts!

“How to get perfect book endorsements.”

Well, it’s not. You can do this!

• Write your own endorsements!

• Then, invite influential people to put their names on them.

This technique works!

• No it isn’t.

• This is done routinely in the book publishing world.

• I’ve written hundreds of endorsement quotes for authors who’ve used this strategy to great effect.

“No doubt about it. This book is going to reshape careers and make a major impact in a lot of people’s lives. It’s a must read!”

“Wow, I’ve read a ton on this topic, but this is THE book that presents this information in simple steps I can implement quickly. A big-time thumbs up!”

1. You save them time. 2. You give them free publicity . 3. You reinforce their reputation as an industry expert . 4. It’s a win/win for both you.

You can do the same thing!

There’s a lot more I can teach you about writing marketing copy that sells a lot of books.

1. You can write your own book marketing copy, kind of making it up as you go based on blogs you’ve read – which takes a lot of time!

2. You can learn professional book marketing copy techniques that have helped more than three dozen authors for whom I’ve written become Amazon bestsellers, and even international bestsellers. Pick up my free eBook at CaseyDemchak.com/Secrets

7 Must-Know Copywriting Secrets that Sell More Books.

Casey Demchak [email protected]

Visit CaseyDemchak.com