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[email protected] Final MBLM Hosts Successful Book Launch Event for Amazon #1 International Bestseller: Brand Intimacy: A New Paradigm in Marketing Event Took Place at The Redbury New York on November 14, 2017 and Featured Bestselling Authors Mario Natarelli and Rina Plapler NEW YORK — November 30, 2017 — MBLM, the Brand Intimacy Agency focused on strategy, design, creative and technology, hosted a successful book launch event for its Amazon #1 international bestseller: Brand Intimacy: A New Paradigm in Marketing. Bestselling authors in Business & Money Mario Natarelli, managing partner, and Rina Plapler, partner, discussed their new book and the importance of it in today’s marketplace. John Diefenbach, Chairman, also spoke at the event, which had over 100 attendees and took place at The Redbury New York on November 14, 2017. “It was wonderful to be able to celebrate the launch of our new book with those who have been most instrumental in the process of writing it,” stated Natarelli. The book, which became a bestseller less than 24 hours after launch, focuses on the concept of Brand Intimacy, which is a new marketing paradigm that leverages and strengthens the emotional bonds between a person and a brand. Brand Intimacy provides insight and lessons for marketers, business leaders and entrepreneurs who are seeking to understand these ultimate brand relationships and the opportunities they represent. Certain brands are studied, such as Apple, Amazon and Netflix for their successes as well as United, Foursquare and Apple again for their missteps.