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MAGAZINE SUMMER 2018

INSIDE: Political Books | Gov’t Policies | Freedom to Publish | IPR Summer Book Picks | 2018 Frankfurt Preview Guide

A Big Year for Politics & Publishing

INSIDE: 2018 Frankfurter Buchmesse Preview Guide Learn about this year’s book fair highlights including new exhibition areas, VIP speakers, and can’t-miss conferences and events. Turn to page 18 »

Publishing Perspectives / Summer 2018 PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2016 1 Letter from the editor

Editorial: ‘All Politics Is Local’ – Not Anymore

s we look ahead to the Frankfurter Buch- inent a force that it becomes the primary chal- #OnTheSamePage this autumn—its celebration Amesse this year (October 10 to 14), it’s hard lenge faced by the Nigerian book publishing in- of the 70th anniversary of the UN’s Universal not to marvel at the old line “All Politics Is Lo- dustry (Page 11). Declaration of Human Rights—it’s easier than cal,” usually associated with the former Speaker Translators have some things to tell us about ever to realize that we are all having one conver- of the US House of Representatives, Tip O’Neill. how stories cross borders. As Takami Nieda sation, in all our many languages, in all our many His political memoir, All Politics Is Local, and Oth- tells us, when she translates from Japanese into markets, with all our many readers and authors er Rules of the Game, was published in 1993 by English, “It’s always interesting to observe how and colleagues. Times Books. Western readers ... often respond to literature We are talking about decency, respect, sup- What a difference 25 years makes. Today, solely through the lens of the current political port for human value, the thrill of our multicul- O’Neill might be amazed to see how globally moment” (Page 12). tural and ethnic and national differences, and the we discuss our “local” politics—and how easi- If in some countries the big books of the year unity of our determination to see this world be ly we understand them. We may not know all are all about politics, we learn from Livres Hebdo’s better—not least because it has the grace of hon- the names and details of one another’s markets, Fabrice Piault in Paris that French readers seem est, eloquent literature to guide it. but the underlying issues seem to have more to have reached a level of political exhaustion All politics now are global. Because global commonalities than differences, and a stark and when it comes to their reading choices. is our local. And we hope you’ll join us in this pressing energy behind them. And seemingly everywhere, there are new mighty planetary conversation in Frankfurt. We Here in our Summer Magazine, you’ll find threats to the freedom to publish, from the un- want you there with us. See you then. • Hugo Setzer, CEO and publisher at Mexico City’s speakable murders of publishers and journalists Manuel Moderno, on the familiar and persistent in some places to the insidious phrase-making ways he and his colleagues feel the government’s of isolationist autocrats in the West, who talk of Porter Anderson presence (Pages 4-5). “fake news” and call authors and journalists “the Editor-in-Chief In Lagos, the story might look like too little enemy of the people.” Publishing Perspectives government presence, when piracy is so prom- As Frankfurt turns 70 and rolls out its new

Publishing Perspectives is a trade journal for the international book publishing industry. With a network of correspondents and publishing experts around the world, we offer unique coverage of global markets and companies.

Publisher: Hannah Johnson Editor-in-Chief: Porter Anderson Business Development Director: Erin L. Cox

Contributors to this issue: Adam Critchley Carla Douglas Olivia Snaije Roger Tagholm

Publishing Perspectives is a project of: Frankfurt Book Fair New York Inc.

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2 Publishing Perspectives / Summer 2018 News from around the world

News Briefs: Headlines from International Publishing

Longlist: 2018 Man Booker Prize for Fiction

ust two weeks after being hand- Jed the “Golden Man Booker” award for The English Patient, Ca- nadian author Michael Ondaatje is on the 2018 Man Booker Prize for Fiction longlist, announced on July 24 in London. Ondaatje’s Warlight Kinokuniya Opens Its First Five Startups from is in contention along with 12 Bookstore in Cambodia Germany, Latvia, and other titles by American, British, Romania Chosen for 2018 Irish, and Canadian authors. apan-based bookstore chain CONTENTshift The 2018 longlist includes four JKinokuniya announced in June debut novels, four authors under the opening of its first bookstore ONTENTshift is a startup ac- 30 years old, and—for the first in Cambodia. The store specializes Ccelerator program staged by time—a graphic novel. Michiel Kolman, President of the IPA in stationery, general merchan- the German Publishers and Book- The prize confers a purse of dise, and books—a product mix sellers Association. £50,000 to the winner and £2,500 IPA on Copyright created to attract younger Cambo- The five winners will attend to each shortlisted author. The Exceptions at WIPO dian readers. coaching sessions and participate shortlist of six titles is to be an- Meeting Kinokuniya operates some 30 in a workshop weekend before nounced on September 20, and the overseas locations in the States, pitching their companies at this winner announcement is sched- ach year, the World Intellec- Thailand, Malaysia, Taiwan, Indo- year’s Frankfurter Buchmesse (Oc- uled for October 16. Etual Property Organization nesia, Australia, the United Arab tober 10 to 14). (WIPO) in Geneva hosts two Emirates, and Singapore. The Longlist: weeks of meetings of the Standing In opening its Phnom Penh eKidz.eu (Germany) Committee on Copyright and Re- store, the company told the press, MindZip (Germany) Belinda Bauer (UK): lated Rights (SCCR). “Kinokuniya aims to build a book- Scienceroot (Romania) Snap (Bantam Press) This year at the 36th SCCR store that is hard to tire of, even if Sigmund Talks (Germany) meeting in May and June, the In- frequented every day.” • (Latvia) (UK): SummarizeBot Anna Burns ternational Publishers Associa- Milkman (Faber & Faber) tion’s (IPA) president Michiel Kol- Nick Drnaso (USA): man made a statement on behalf of Sabrina (Granta Books) the world’s publishing community. Kolman was at this meeting, (Canada): Esi Edugyan he told Publishing Perspectives be- Washington Black (Serpent’s Tail) cause “publishers need to be vigi- lant, and to insist that no such ef- Guy Gunaratne (UK): In Our Mad And Furious City forts toward copyright exceptions (Tinder Press) in education become a reality on the international stage.” Daisy Johnson (UK): In line with this argument, Everything Under (Jonathan Cape) Kolman said during the SCCR Russia: Prosveshcheniye Storytel Sees Promise in meeting, “The IPA opposes the and Pearson in Spain’s Audiobook Market Rachel Kushner (USA): The Mars Room (Jonathan Cape) establishment of new mandatory Distribution Deal copyright limitations and excep- wedish audiobook company Sophie Mackintosh (UK): tions at the international level. ussian publishing company SStorytel launched in Spain last The Water Cure (Hamish Our support for the Draft Action RProsveshcheniye, which re- October and released a new report Hamilton) Plans is inextricably linked to that ports holding a 30-percent share this summer about its strategy for position.” of Russia’s educational publishing Spanish-language audio content. Michael Ondaatje (Canada): Warlight (Jonathan Cape) Kolman told Publishing Perspec- sector, announced a distribution While Storytel’s “Spanish cata- tives that, on average, a member joint venture with Pearson. logue boasts more than 1,500 au- Richard Powers (USA): nation of WIPO will have eight The new venture, called diobooks and 35,000 audiobooks The Overstory (Willian copyright exceptions relating to Language-Prosveshcheniye, is in English,” the report found that Heinemann) educational use of content and that expected to represent the inter- there is demand for more audio this proves to be adequate in most ests of Pearson in Russia, with content. So Storytel has decided to Robin Robertson (UK): The Long Take (Picador) cases because each member-state Prosveshcheniye owning a con- develop its own Spanish-language is presumed to know and respond trolling stake of 52 percent. audio content. Sally Rooney (Ireland): best to its market and situation on A spokesman for the new The company now produces Normal People (Faber & Faber) the ground. The IPA’s position is company tells Publishing Perspec- “100 exclusive series published in that in most cases, a blanket inter- tives that the new venture antici- more than 10 countries” and has Donal Ryan (Ireland): From A Low And Quiet Sea national policy would be count- pates a turning a profit from the plans to have 200 series in produc- (Doubleday Ireland) er-productive. • first year of operation. • tion by the end of 2018. •

Publishing Perspectives / Summer 2018 3 Mexico

How the Government Influences Book Publishing in Mexico

Hugo Setzer From freedom to publish and self-censorship to VAT rates and state book purchases—the Mexican government’s policies and actions play a large role in the country’s book publishing industry.

the perpetrators of the crime to be brought to where it’s deemed safe enough to operate. One justice. And PRH Grupo Editorial also launched no-go zone: the northeastern border state of a journalism prize named for Valdez, the first Tamaulipas. award of which was given in May to Mexican “We have sales representatives who promote journalists Daniela Rea Gómez and Pablo Ferri books with university professors, to see if they Tórtola for their investigation into abuses car- fit their needs. But we haven’t sent sales repre- ried out by the Mexican military between 2006 sentatives to Tamaulipas for a while because it’s and 2014. too dangerous.” “While Mexico no longer faces the problem Nevertheless, Setzer says, the economic sce- of government censorship, as the country has nario “has improved since the 1980s, when there become more democratic, there’s now a ques- were currency devaluations almost every year, tion of self-censorship,” says Hugo Setzer, CEO draining publishers’ investments and forcing of education publisher Manual Moderno and many to leave Mexico.” vice president of the International Publishers He says, however, that he’s also concerned Association (IPA). “At the moment, it’s a threat about the prospect of president-elect Andrés to writers. As a publisher, we don’t see the threat Manuel López Obrador’s administration when yet, but it’s coming very close. If things don’t im- he takes office in December. The left-wing, for- prove we might say, ‘We had better not publish mer Mexico City mayor won a landslide victory By Adam Critchley this title because we’ll get into trouble with the in July. Setzer says he’s concerned that López drug lords.’ ” Obrador may be antagonistic to a free press. Setzer is set to succeed Michiel Kolman as t least six journalists were murdered in president of the IPA, and not least because of his Manual Moderno and Education AMexico in connection with their work in work with the IPA, he’s well attuned to the issue Publishing in Mexico 2017, according to the Committee to Protect of freedom to publish. Journalists. That puts Mexico third in the world “In previous years, you couldn’t publish a With an active catalogue of around 400 books in terms of lethal danger to journalists. book criticizing the Mexican government so eas- and publishing 40 new titles a year, Manual Among those killed was Javier Valdez, ily,” Setzer tells Publishing Perspectives, “but now- Moderno started life in 1958 by purchasing the founder of the weekly news magazine Ríodoce. Six adays there’s no problem. The problem we’re rights and translating a series of US medical months before his death Valdez presented his having now has more to do with journalists who books, a list on which the house was heavily de- book Narcoperiodismo at the 2016 Guadalajara are under attack by drug cartels. pendent in the beginning. Book Fair. During the programming about the “At the level of newspapers and magazines, When the medical books’ American pub- book—which chronicles threats and violence the freedom to publish is already under threat, lisher was bought out by McGraw-Hill, Manu- suffered by Mexican journalists—Valdez spoke and we should all be worried if a fellow publisher al Moderno lost the rights and income, which of the dangers facing the profession, and his de- is facing a problem like that,” says Setzer. represented about a third of the company’s total termination to continue writing, despite crimi- Violence is the latest obstacle to publish- revenues. nals’ threats to silence him. ing in the country, Setzer says, where currency “We had to restructure the company and go Following Valdez’s death, Penguin Random devaluations and a lack of bookstores and gov- out and look for local authors and other books House’s literary director in Mexico, Ricardo ernment support for the industry already make to translate,” Setzer says. “But we were able to Cayuela, published an open letter co-signed by publishing difficult. Where his publishing house adapt and it made us stronger because it broke 47 Mexican publishers and writers, calling for is affected most directly, he says, has to do with our dependency.”

4 Publishing Perspectives / Summer 2018 Education publishing

Setzer says another important change in re- “There’s a lot going on in science publishing cent years has to do with the evolution in how with translation from English to Spanish, but students study. practically nothing the other way round, and so “They read fewer books than before,” he says, we’re exploring less traditional markets, such “You cover up one “accessing more content on the Internet, and our as the Arab world, India, Eastern Europe, and overall sales in the undergraduate market have Asia.” hole and another declined. We’ve had to find innovative solutions In 2017, Manual Moderno was the recip- to meet that change.” ient of an award from the Mexican Center for hole appears, but Those solutions include digital formats re- Philanthropy (Cemefi) for its corporate volun- if you don’t do sponsive to the students’ usage patterns. More tary work. Setzer says the titles in his catalogue than half the company’s catalogue now is avail- that he’s most proud of are in a series of guides anything about it, able in e-editions. The company is now working for parents who nurture visually impaired, deaf, in EPUB 3 and doing more about accessibility. and premature babies. It’s a project developed you will end up with Manual Moderno has co-published with in partnership with the Universidad Autónoma two of Mexico’s largest public universities, the Metropolitana and the country’s pediatrics insti- a field full of holes.” Universidad Nacional Autónoma of Mexico tute. It’s unusual for Manual Moderno because (UNAM) and the Universidad de Guadalajara. the books are distributed free of charge. Hugo Setzer, Both institutions, Setzer says, realize that they Setzer says he also includes piracy and the CEO, Manual Moderno need commercial publishers to make their titles digitally-driven push for free content as chal- more widely available. lenges to publishers. But he bemoans a lack of support from the “Piracy is not going to completely go away, government, including its policy of providing but you need to contain it to manageable limits,” free textbooks to primary school children, block- he says. ing out the private sector. “You cover up one hole and another hole ap- “The publishing industry doesn’t receive a lot pears, but if you don’t do anything about it, you of support from the government,” Setzer says. will end up with a field full of holes,” he says. “Publishers are exempt from VAT, for example, “Countries still have a lot to do. It can be per- but bookstores are not, which means they have ceived that piracy alleviates certain social pres- to write it off as expenditure, and that would be sures, and governments are not as tough on it as very easy to fix,” he says. they could be.” “It’s just a question of political will. With the Mexico is among nine Latin American coun- government producing all textbooks for ages up tries on the 2018 Watch List of the US’ Special to six, there’s only one book for each subject, re- 301 Report on Intellectual Property Rights, an sulting in a lack of diversity, which is important annual review of global IP protection and en- for education and for the publishing industry. forcement. “But the government says [producing a di- A part of that report reads, “Many of the list- versity of textbooks] would be too expensive. ed trading partners, including Canada, Egypt, We’ve shown that it would only add a small in- Indonesia, Mexico, Turkey, Turkmenistan, crease in government expenditure, and the di- UAE, and Uzbekistan, do not provide adequate versity of titles would make it worthwhile,” he or effective border enforcement against counter- says, adding that the government does buy ju- feit and pirated goods; in addition, many listed nior high school textbooks from private publish- countries’ customs officials lack authority to take ing companies. ex officio action to seize and destroy such goods at the border or to take such action for goods Beyond the Borders in-transit.” “And there’s a global push to make content Exports account for around 20 percent of the free,” Setzer says, “with very large corporations, company’s book sales, Setzer says. Manual tech companies, reaping benefits because they Moderno has an office in Colombia, and South sell advertising with content they don’t pur- America represents an important market to the chase. Free content gives them a vehicle for that, publishing house, he says, despite the crisis in and that’s damaging the publishing industry. Venezuela, formerly a big book buyer. “It’s not easy to fight for free content, and we “We try to use the local resources,” he says, have to engage with that,” says Hugo Setzer. • “so a book being developed in Colombia will be printed there.

Publishing Perspectives / Summer 2018 5 Freedom to publish

Key Issues: Freedom to Publish & Censorship

Many publishers see themselves as defenders of the freedom to publish, resisting censorship and political pressure. Here, we offer a look at some of the events and discussions taking place this year around this important issue.

uring last year’s CEO Talk at the Frank- Dfurt Book Fair, two global publishing lead- ers emphasized the role of book publishers in defending the principle of freedom to publish against censorship. “Our need to defend freedom of expression against mob rule is becoming more essential than ever,” said Carolyn Reidy, CEO of Simon & Schuster. Guillaume Dervieux, VP of French publish- ing company Albin Michel agreed, saying, “The publishing house must be powerful . . . not only in defending [the rights of] authors but also when it comes to freedom of expression.” Over the last several months—and years— Publishing Perspectives has reported on threats and challenges to freedom to publish across the globe. From physical violence to the subtler threat of self-censorship, we take a look as some of the events and discussions that took place in 2018 around these increasingly important issues. frustrating forms of censorship and the domina- the] Munshiganj district of Bangladesh. Such —Hannah Johnson tion of religious bodies.” attacks on writers and publishers in full public Author Iman Humaydan, who directs the view have a chilling effect on freedom of expres- Debating the Impact of Censorship Lebanon chapter of PEN International, spoke sion and are a stark reminder of the lack of secu- in the Arab World about her proposal that a monitoring and re- rity for journalists and writers.” porting project be established in Lebanon to As PEN America writes, Bachchu “was a for- n January this year, the Arab Publishers As- track and publicize Arab authors, writers, and mer district general secretary of the Communist Isociation conference was held in Tunis, the journalists who are encountering repressive Party of Bangladesh” and had previously had capital city of Tunisia. The program addressed, opposition. “There are many Arab writers, jour- threats “from extremist groups due to his out- among other issues, censorship in the region. nalists, and authors,” she said, “whose lives are spoken support for secularism.” At the conference, author Shukri Al Mab- endangered every day. Many are threatened by khout—the 2015 winner of the International imprisonment and a number even assassinated.” Persian Writing at the Prize for Arabic Fiction for Al Talyeni (The Ital- ‘Tehran Book Fair Uncensored’ ian)—led a panel discussion titled “Censorship in Murder in Bangladesh the Arab World: Restrictions Imposed on Cul- he fourth annual Tehran Book Fair Uncen- tural Expression and its Impact on Creativity.” n June, many voices in the world publishing Tsored was sponsored this year by the Inter- Al Mabkhout pointed out that censorship in Icommunity condemned the reported murder national Alliance of Independent Publishers for Arab cultures often revolves around sexual con- of publisher Shahzahan Bachchu in Bangladesh. the second time. A traveling exhibition and lit- tent. Authorities, he said, are “afraid that it may PEN America issued a statement saying, erary program, the Uncensored fair is produced stir up sexual desires” despite the fact that, today, “The murder of Shahzahan Bachchu, a publish- in various locales by participating publishers. It “what a person finds on the Internet is a thou- er, writer, and activist known for his support of runs parallel to the larger Tehran International sand times more [sexually charged] than what an secularism, is proof that free expression remains Book Fair. author could write in a book.” under grave threat in Bangladesh.” The aim of the Uncensored events, accord- He argued that censorship of this kind is Reports seem to agree that Bachchu died ing to the alliance, is “to disseminate books in unrealistic. “To understand the issue of censor- instantly, and an account in The Wire echoes Persian, including those censored in Iran, and ship, it is essential that we must realize that the others that say that while no claim of responsi- books on Iran.” problem does not lie in talking about the body or bility has been lodged, the authorities are having This year, the Uncensored fair made stops in sex, but in certain Muslims who do not believe their counter-terrorism department investigate London, Toronto, Los Angeles, Cologne, Ham- in individual freedom.” the attack as potentially the work of Islamist ex- burg, Paris, Bremen, Berlin, Stockholm, Copen- Egyptian author Ahmed Al Shahawy was tremists. hagen, Brussels, The Hague, Vienna, Amster- even more blunt. “In fact, freedom in the Arab The 600,000-member International Federa- dam, Rotterdam, and Goteborg. world is not sufficient for the people nor for a tion of Journalists has been particularly proac- Laurence Hugues, who manages the spon- novelist or a poet,” he said. “There’s limited free- tive in its response. IFJ’s general secretary An- soring International Alliance of Independent dom in our countries in general. Censorship is thony Bellanger was quoted, saying, “The IFJ is Publishers in Paris, said, “This first experience practiced not only by Arab governments but also deeply saddened by the the cold-blooded murder was very successful, and Persian publishers from by society and religion, where we see different of blogger and publisher Shahzahan Bachchu [in the diaspora—in Europe and United States—

6 Publishing Perspectives / Summer 2018 Censorship decided to continue [organizing] the Tehran “It is a fundamental task of this congress,” he “Publishers must Book Fair Uncensored. Among these publishers, said, “to strengthen our awareness of self-cen- there’s Tinouche Nazmjou, Utopiran Naakojaa sorship.” have the will and the publishing in France. He has made every effort Nygaard also said that pressure for profit- to preserve the original impulse of the first edi- ability in a publishing business has come increas- ability to challenge tion in London.” ingly under corporate control in recent decades. Uncensored is very much a group effort. This has meant an erosion of free publication, established thinking.” Funding and organization comes from partici- as “more commercial thinking” has led to board- pating publishers, said Hugues. room influence on editors’ decisions. Kristenn Einarsson, New this year, the fair has published a free Thai publisher Trasvin Jittidecharak—a Chair of the International Publishers anthology of Persian literature called Uncensored. member of IPA’s Freedom To Publish commit- Association’s Freedom to Publish “The idea” behind this anthology, Hugues said, tee and the founder of Silkworm Books—spoke committee “is to publish all the texts, novels, poems that are of how insidious self-censorship can become in censored in Iran but not yet published outside many markets of the world. the country. “The question of self-censorship and how it “The collection should offer access to these arises is important,” Jittidecharak said, “because texts and at the same time reveal what kind of when you grow up in a country like Thailand, work is being censored—which ideas and writ- you don’t know when it happens” to you. “It just ings.” happens that you use self-censorship all the time As for the future of the event, Hugues said, without noticing it. Therefore, it’s so important “We do expect the Tehran Book Fair Uncen- for you to check yourself, to ask, ‘Did I ask this sored to continue, and we hope more and more of myself? Or did I ask my editor to do that?’ It “Self-censorship is publishers will join in, especially from Iran and becomes questions, every day, every week, when Afghanistan.” you deal with manuscripts.” based on fear—fear Frankfurter Buchmesse director Juergen Cautionary Remarks on Boos also had compelling commentary to offer. of losing your job, of Self-Censorship In the 1960s and 1970s, Boos said, there were “a lot of discussions and a lot of demonstrations” being passed over for f publishing and literature are going to be able around the political impact of books. And if Ito help “create and maintain free healthy so- there was a quieter period after that, “I’ve seen promotion, fear of cieties,” said Kristenn Einarsson, chair of the in the last 25 years,” he said, “these issues coming International Publishers Association‘s (IPA) back to book fairs.” standing out . . . Freedom To Publish committee, in New Delhi, Boos referred to last September’s difficult “then publishers must have the will and the abil- situation at the Göteborg Book Fair in Sweden or of not being ity to challenge established thinking, preserve when Maria Källsson, the fair’s director, came the history of our cultures, and to make room under intense pressure because of the fair’s de- politically correct.” for critical opposition and challenging artistic cision to accept the right-wing extremist weekly William Nygaard, expression.” newspaper Nya Tider (New Times) among its Chairman of the Norwegian His comments laid the groundwork for what exhibitors. Broadcasting Corporation many delegates to the 32nd International Pub- “We had the same situation last autumn in lishers Congress in India said is an alarming Frankfurt,” Boos told the congress delegates. “Of trend in the business today: self-censorship. more than 7,500 publishers, we had four right- The world watched carefully in January as wing publishers from Germany. And some peo- Macmillan’s Henry Holt and Company rushed ple told us that we should exclude those people.” up its publication of the book by journalist Mi- Boos made it clear that he wasn’t going to chael Wolff, Fire and Fury: Inside the Trump White give in to the pressure to exclude these exhibi- House, when Donald Trump attempted to intim- tors: “Our DNA, our backbone, is the freedom idate the publisher with a cease-and-desist letter to publish. And even if we don’t like these opin- threatening legal action if the book was released. ions, even if we don’t like these books, we cannot Macmillan CEO John Sargent defied the exclude them.” “Our DNA, our White House, calling the failed effort at suppres- When asked by Einarsson how Boos sees sion, “flagrantly unconstitutional.” But in other trends in self-censorship today, Boos pointed to backbone, is the instances, pressures on publishers, book fairs, the rise of nationalistic governments in many freedom to publish. authors, and booksellers can be much subtler parts of the world. As an example: in light of and can produce powerful inhibitions to free ex- cases in which scholarly journals in China have And even if we pression, speakers told the congress. been told not to make certain articles available, The first speaker was William Nygaard, he said, it can be expected that those journal don’t like these chairman of the Norwegian Broadcasting Cor- publishers would question themselves about poration and former chief of Norway’s second what to publish in China in the future. opinions, even if largest publishing house, Aschehoug. In 1993, “I have a feeling,” Boos said, that pressures of Nygaard was shot three times outside his home self-censorship “are getting worse.” • we don’t like these in an attack believed to be linked to his 1989 pub- lication of Salman Rushdie’s The Satanic Verses. books, we cannot “Self-censorship is based on fear,” he said, “fear of losing your job, of being passed over for (Full-length versions of all these articles, written exclude them.” promotion, fear of standing out . . . or of not be- by Porter Anderson, are available to read online ing politically correct. at .) Juergen Boos, publishingperspectives.com Director, Frankfurter Buchmesse

Publishing Perspectives / Summer 2018 7 France

Politics and Publishing in France: Resistance—and Fatigue

The French market doesn’t shy away from serious books, but publishers and consumers are embracing lighter reading these days.

Contemporaine (A Little Manual for Everyday Re- sistance, Acte Sud, May). “Part of the situation means resisting,“ Piault says about the book’s ap- proach. “It’s not a struggle for anything, it’s just a matter of resisting.” Another indication he cites of a certain fa- tigue when it comes to political issues was the underwhelming sales of books commemorating the 50th anniversary of May 1968, the largest mass protest movement in recent French history and the biggest strike ever held by the workers’ movement. Livres Hebdo counted 151 books pub- lished for the anniversary—66 more than on pre- vious anniversaries. And yet: “I don’t think even one book sold more than 10,000 copies,” said Piault. “The Great Publishing Flop,” the business paper Les Echos trumpeted, quoting Emmanuel Clerc, an editor with Éditions de l’Observatoire: Fabrice Piault (Image: Olivia Snaije) “It was blindness,” he said. “Not to mention the saturation with political books after an elec- tion year followed by 12 months of analyzing By Olivia Snaije [former President] François Hollande’s book Emmanuel Macron’s victory. The French have (Les lecons du pouvoir, The Lessons of Power, Stock, probably had enough.” April) on the period of time during his presiden- But comic books, or “BDs” (bandes dessinées), recent article in Le Monde reported that tial mandate. He wasn’t very popular toward the seem to be the exception, with a good selection AEmmanuel Macron’s advisors and adminis- end, but perhaps there’s a sort of nostalgia for on French politics, including a comic on the trators are close to burning out because of the when things were more familiar.” 2017 presidential election campaign and one on president’s frenetic work pace. Macron’s election Moreover, Hollande is in the midst of a suc- the far right-wing politician, Marine Le Pen. has shaken up France in many ways, including cessful book tour; his book has been on the best- Piault is careful to point out, however, that what’s being published (or not) these days. seller list for weeks this year. political books are just part of the ongoing trend Fabrice Piault, editor-in-chief of French But the popularity of Hollande’s book aside, in BD publishing toward more nonfiction. This book industry magazine Livres Hebdo, spoke last Piault says he thinks that people are feeling trend includes reportage, essays, books about year to Copyright Clearance Center’s Beyond the slightly numb. With Macron, he says, France immigration, and even comics on scientific sub- Book podcast about how the suspenseful 2017 has sailed into uncharted waters, and people are jects like the environment. presidential elections actually slowed down book simply in a holding pattern, waiting to see what “You can learn about the economy, philoso- sales because people were busy with social media will happen. phy, or geopolitics by reading BDs,” says Piault, and following the events in newspapers and on What about books on Macron’s policies? adding that Marion Montaigne, a young com- television rather than reading books. “I think it’s still too early” to tell, Piault says. ics artist, has been immensely successful with a “During an election period,” Piault tells Pub- “I’m sure books will come along [on this subject], series on scientific subjects made accessible for lishing Perspectives today, “publishers always fear but I’m not so sure that there will be a lot” by this the layperson. Her comic on space exploration what will happen. They usually try to anticipate. autumn. through the eyes of an astronaut—Dans la combi They postpone the release of books while others For the moment, Piault says, people may de Thomas Pesquet (Dargaud, November 2017)— publish light fiction because they think people want what he refers to as “lighter reading. was written in collaboration with French astro- might need some relief. “It’s not just about France,” he says. “The naut Thomas Pesquet, who allowed her to follow “Only a few books during last year’s election international situation in general is worrying. his preparations before his six-month mission to campaign did well, such as Macron’s book (Révo- There are so many images on TV or on social the International Space Station. He remained in lution, XO Editions, 2016) or even François Fil- media about immigrants, or rising nationalism touch with her until his return. lon’s (Faire, Albin Michel, 2015).” that right now people just want to take some dis- So it does appear that French readers may be This year, says Piault, “It’s a better one for tance from all of this and some people could be taking a break from political reading, as Piault books, generally speaking, but there are not turning inward.” suggests. And it remains to be seen if they’ll re- many political books. The publishers are taking Piault mentions a current bestselling book acquire a taste for it once books on the how and a rest. The only [political] bestseller we have is by Cyril Dion called Petit Manuel de Résistance why of Macron’s “new” France start appearing. •

8 Publishing Perspectives / Summer 2018 Political books

Title Highlights: French Books on Political Books Hit the Current Events American Bestseller Lists

Révolution Emmanuel Macron 2018 Kicked Off with “Fire and Fury” In media materials, NPD says the volume of political print book titles sold following the 2016 XO ew publishers have received an 11-page election—from the first quarter of 2017 through Sep 2015 / 320 pgs. Fcease-and-desist order from a personal at- the first quarter of 2018, reached 12 million 9782226318992 torney of the president of the United States. But units. This is nearly double the 6.8 million sold Macmillan’s Henry Holt and Company division following the 2012 election, says NPD, from the “A compelling not only received such an order but responded first quarter of 2013 to the first quarter of 2014. testimony and statement of values” with a decision to rush its publication of Fire and Hillary Clinton’s What Happened was the Fury by Michael Wolff by five days. top-selling political book in 2017, according to The book was published on January 5, 2018. NPD, with 500,000 copies sold. Wolff’s Fire and Two and a half weeks later, Macmillan report- Fury sold close to 1 million print copies in the ed that it had sold 1.7 million copies of the book first quarter of this year. across all formats. The book had gone through Faire François Fillon 22 printings at the point, and more than 30 “Trump Bump” in Children’s Books rights deals had been completed. Albin Michel Macmillan CEO John Sergeant responded ear the end of January this year, children’s Sep 2015 / 320 pgs. to Trump’s cease-and-desist letter with a memo Nbook publisher Margie Wolfe of Toron- 9782226318992 saying, “a demand to cease and desist publica- to-based Second Story Press took part in the tion—a clear effort by the President of the Unit- Children’s Books Salon in New York City, pro- “The story of an ed States to intimidate a publisher into halting duced by Publishing Perspectives and the Frankfurt extraordinary publication of an important book on the work- Book Fair New York. This two-day event hosted political life” ings of the government—is an attempt to achieve presentations and rights meetings between in- what is called prior restraint. That is something ternational children’s book publishers and US that no American court would order as it is fla- editors. grantly unconstitutional.” There, during a comprehensive presentation by children’s books editors from HarperCollins, Les leçons du US: Political Book Sales Up 32 Percent Wolfe asked if US publishers have seen changes pouvoir (Lessons of Power) to the children’s and YA book market as a result François Hollande olitical book category sales, including po- of the divisive American political climate. “Plitical science and political biographies, While the speakers did not have data to Stock drove growth in US print book sales for the show a direct correlation between the charged Apr 2018 / 288 pgs. year-to-date ending June 10,” wrote NPD Book politics of the moment and book sales, other 9782234084971 in a new report released in June this year. publishers made it clear that politics were chang- “With solid sales of major hits [including] ing the book marketplace. “There were at least “On excercising Michael Wolff’s Fire and Fury (Macmillan/Hen- four people,” Wolfe said, “who came up to me power” ry Holt, January) and James Comey’s A Higher later and told me that they are seeing response.” Loyalty, book sales in the political category rose This is, Wolfe says, a “positive impact on 32 percent this year.” a publisher like ourselves. The ‘Trump bump’ The category, according to NPD, “made up is because there’s a recognition among educa- Petit manuel 3.8 percent of all print nonfiction in the first tors and librarians and parents that you need to de résistance quarter of 2018, the highest market share for po- have content that deals with the world around contemporaine (A Little Manual for litical books since Decision Points by George Bush us in a way that’s interesting for the children Everyday Resistance) was released in the fourth quarter of 2010.” and doesn’t frighten them, a way that enlightens Cyril Dion The NPD report also noted that “Three without being scary.” • of the top five bestselling print books year-to- Actes Sud date ending June 10, 2018 were politically fo- May 2018 / 160 pgs. cused,” including Fire and Fury by Michael Wolff 9782330101442 (993,000 copies sold), A Higher Loyalty by James Comey (562,000 copies sold), and Last Week To- night with John Oliver Presents a Day in the Life of Marlon Bundo Dans la combi de by Jill Twiss (477,000 copies sold). Thomas Pesquet “No matter what your political affiliation, François Fillon there’s no denying that the current cultural cli- mate has been very good for books,” says Kristen Dargaud McLean, executive director of business develop- Nov 2017 / 208 pgs. ment at NPD Book. 9782205076394 “We’re seeing these tent pole political titles (Full-length versions of all these articles, written lay down huge sales figures, as current-events by Porter Anderson, are available to read online “A year in the life of oriented buyers snap them up.” at .) an astronaut” publishingperspectives.com

Publishing Perspectives / Summer 2018 9 Copyright and government

Key Issues: Government Policies and Publishing

ike many other industries, book publish- toward establishing Europe’s Digital Single Mar- Ling is inherently political, from the content ket, the copyright directive in question would that gets published to how books are sold. Poli- require technology corporations like Google and cies devised by governments—whether they are Facebook to monitor content uploaded to their meant to protect a country’s national literature, platforms in order to protect copyrights. increase literacy, or provide better access to edu- Publishing Perspectives spoke to Dr. Jessica cational materials—can have a big impact on the Sänger, legal counsel and director of European book business, both locally and globally. and international affairs for the German Pub- Here we look at a just a few of the sitautions lishers and Booksellers Association about the around the world in which government policies copyright directive and its role in building Eu- are influencing publishing. —Hannah Johnson rope’s Digital Single Market. “The provision that has attracted the great- Canadian Publishers Push for est public attention,” said Sänger, “is directed at Copyright Change getting large commercial platforms to conclude licenses with rights holders to cover the content n May, Canada’s Standing Committee on In- their users’ upload to the services (for example, Idustry, Science, and Technology held a hear- YouTube), thereby protecting users from liabil- money paid to these writers by publishers has di- ing to review the country’s 2012 Copyright ity and paying rights holders at least something minished and it’s unclear whether a rejuvenated Modernization Act, during which publishers for these uses.” Detskaya Literatura can lead to improvements in and association spoke about how this law has For book publishers in Germany, this direc- compensation levels. hurt the publishing business. tive is particularly important, said Sänger, be- Canadian publishers estimate that they’re cause it would “give German lawmakers a sound Marrakesh Treaty Passes in losing more than $50 million annually in copy- basis on which to install a system which will US Senate, Goes to House right revenue as a result of the act’s “fair dealing” once again permit publishers to receive a share exception in education settings. of collective management organizations (CMO) ate on June 28, the US Senate passed the The crisis has set the publishing and educa- revenues paid for uses under exceptions.” LMarrakesh Treaty to Facilitate Access to tional communities at odds with each other in Published Works for Persons Who Are Blind, a series of increasingly acrimonious debates and Russia Calls for State-Run Visually Impaired, or Otherwise Print Disabled. court actions. Children’s Publishing House The purpose of this international treaty is to At the hearing, Glenn Rollans—president of create a universal copyright exception that will the Association of Canadian Publishers (ACP) eportedly backed by Vladimir Putin, the allow authorized parties to “travel” accessible and co-owner of Brush Education—pointed out Rproposal to establish a new state-owned formats to appropriate consumers. that the business of publishing and its copyright publishing house for children’s books was an- The legislation still requires passage in the protections depend on the intelligent support of nounced at the beginning of this year by Yuri US House of Representatives and the president’s governmental regulators. Polyakov, head of the public council of the Rus- signature before it becomes a US law. “I need to say as clearly and as bluntly as I sian ministry of culture. The Association of American Publishers can,” Rollans told the committee, “that if you Polyakov said the majority of leading Rus- (AAP) has been integrally involved in the pro- don’t intend for there to be damage, you need to sian commercial children’s book publishing motion of the treaty and its progress through the take a leadership role in stopping it and revers- houses mostly specialize in foreign books for US system. As Publishing Perspectives reported, it ing it.” children, the quality of which falls short of what was in April that the AAP’s executive vice pres- Where Ottawa’s Standing Committee on the state considers adequate. ident and general counsel, Allan Adler, testified Industry, Science, and Technology will go with The Kremlin’s response is to lead the market before the Senate Foreign Relations Committee its review of the Copyright Modernization Act is with new Russian children’s content produced on the efficacy and importance of the treaty. something many in international book publish- under state control. In a statement on behalf of the association, ing are eager to learn. Polyakov says, “Children books, including its president and CEO, Maria Pallante, says, encyclopedias, are translated literally, and when “Publishers greatly appreciate the actions by European Parliament Rejects Digital you read a section on Russia you really horrified. Senate leadership to advance ratification of the Single Market’s Copyright Directive There’s an absolutely Western and pejorative Marrakesh Treaty. We hope the House will now view of our history” purveyed in such literature. act quickly so that the Treaty and legislation can n July 5, the European Parliament rejected Part of the newly announced plans involve be sent to the President for his signature.” Othe copyright directive adopted in June by expanding Detskaya Literatura, the Soviet-era So far, 39 countries have ratified and imple- the Legal Affairs Committee. Another vote on children’s publishing house established in 1933 mented the treaty. • an amended bill is scheduled for September. by the Communist Party that was last summer The Federation of European Publishers re- slated to be offered for private ownership. sponded by saying, “We very much hope that . . . Alexander Preobrazhensky, co-chairman of the European Parliament adopt a text that will the Association of Children’s and Youth Writ- sustain and promote the creative industries of ers, said that despite the sector’s growth, chil- (Read full-length versions of all these articles, which book publishing is a leading component.” dren’s literature in recent years has been affected written by Eugene Gerden and Porter Anderson, Part of the wide-ranging, long-term effort in Russia by declining numbers of authors. The at publishingperspectives.com.)

10 Publishing Perspectives / Summer 2018 Nigeria

Bookselling in Lagos and the Politics of Piracy

At Jazzhole, a bookstore in Nigeria that’s part of a family-owned chain, owner Kunle Tejuoso sees how piracy affects the book industry’s bottom line.

“Piracy happens when supply doesn’t meet demand.”

Kunle Tejuoso, owner, Jazzhole

playwright Wole Soyinka—first black African to win the Nobel Prize for Literature (Algeri- an-born Albert Camus was the first African)—to the writer Nadine Gordimer. “We’ve sold books to the generals in power Jazzhole bookstore in Lagos, Nigeria (Image: Roger Tagholm) and radical activists in detention,” says Tejuoso. And how big an issue is piracy to Jazzhole and the Glendora shops? “Overall, the pirates are By Roger Tagholm encouraging. a big concern because they steal a large share of “Publishing businesses are hard to set up or book revenue. sustain when the return on investment is greatly “There are enough cheap second-hand books he bookshop called Jazzhole in Lagos is a affected by book pirates.” across the country,” he says, “so I don’t think Tvery cool, if eccentric place. It has a full-sized And at ground level, the challenges of sell- fiction is a big market for the pirates, but yes, drum kit and African tom-toms; vintage posters ing books in Lagos includes the lights going out business books, management, self-improvement of Nigerian classics like Chinua Achebe’s Things in the shop because of one of the city’s frequent books, popular textbooks, certainly, and reli- Fall Apart; a mini replica of a red London phone power shortages. An old Lagos joke says that the gious and spiritual books are all pirated. Those, box; photographs and album covers of American letters NEPA, the former National Electric Pow- and local popular fiction such as Chinua Achebe jazz greats including Miles Davis, Charlie Park- er Authority, actually stand for “Never Expect and Chimamanda [Ngozi Adichie].” er, Thelonius Monk, and John Coltrane; and a Power Always.” Jazzhole stocks copies of Adichie’s breakout little café with long, low tables of curated stock Jazzhole was opened in 1991 and moved book Purple Hibiscus. Printed on the cover is a next to stacks of records and second-hand New to its present location on the ground floor of a special message from the publisher which says: Yorker magazines. small apartment block in the suburb of Ikoyi in “Fight Piracy Buy the ORIGINAL.” It’s also a survivor in a country in which 1995. The shop is part of the Glendora Books Tejuoso says that piracy is worse in urban ar- bookselling faces some unique challenges. chain, which has five stores across the city. eas away from Lagos. “Raids are made,” he says, “Piracy happens when supply doesn’t meet It has made a name for itself because of its “but usually not systematically enough to eradi- demand,” says Kunle Tejuoso, owner of the eclectic mix of books, music, and related mem- cate the problem.” store’s parent company, about the rampant pira- orabilia, as well as the events it hosts, and the Adedapo says publishers appreciate efforts cy sweeping the nation’s book market. passion Tejuoso has for jazz, African writing, of the Nigerian Copyright Commission, the “It happens when there’s a shortage of a book and black culture. Standard Organization of Nigeria, the Nigerian people want,” he says, “such as biographies of lo- “My parents opened their first bookstore Customs Services, the Nigeria Police Force, and cal leaders, politicians, or on the politics of our called Glendora in 1975,” says Tejuoso, “with its other law enforcement agencies. times—Nigerian politics largely, the Nigerian name made up from all the names in our family. But, he says, “We still crave more unflinch- Civil War, books on corruption.” “Glendora has lived to serve several genera- ing support [from those] bodies in fighting Piracy is a major problem for Nigeria’s book tions since its opening, and we now occasionally the battle against pirates. If possible, a special industry and was extensively discussed at the re- see young grandparents telling their loved ones anti-piracy unit should be created within the cent International Publishers Association Africa how they used to basically spend their whole law enforcement agencies for rapid response on Seminar held in Lagos in June. time in our stores.” book piracy issues.” Gbadega Adedapo, president of the Nigeri- Tejuoso opened Jazzhole, he says, “to add a And bookstore chain owner Kunle Tejuoso an Publishers Association, says: “Publishers are serious side to the brand, and to include my love says that for his business, there is a line of de- losing more than 40 percent of their revenue to for jazz and music in general. So in Jazzhole we fense: the discerning and loyal customer. the pirates. It’s our biggest challenge and has led have all sorts of performances.” “In Nigeria,” he says, “there will always be to mistrust among authors, publishers, and book Events are important to the shop, as they those customers who prefer buying a well-pro- distributors. Authors are not motivated to write are to the wider Glendora chain. Over the years, duced book printed properly and supplied by a when the proceeds through royalties are not the stores have played host to everyone from the publisher to a legitimate bookstore.” •

Publishing Perspectives / Summer 2018 11 Crossing borders

The Politics of Literary Translation

Daniel Hahn Takami Nieda Emma Ramadan

Three literary translators share their insights on working with political material and operating within the politics of book publishing.

By Carla Douglas a bit sexist, or an author will use an overwrought PUBLISHING PERSPECTIVES: “Politics” can metaphor that I think would sound better pared mean many things, too. Can you address the pol- down. But my job is not to make the book what itics of recommending books? How readily do or translators, there can be points at which I think is its best version; it’s to allow English publishers accept such recommendations, and Fpolitics might be a factor into how the work speakers to read the author’s words as they were are there issues to be aware of? is carried out. intended. RAMADAN: When I’m recommending Publishing Perspectives spoke with translators NIEDA: Absolutely. That’s the first rule I tell books for translation to publishers, I am aware Daniel Hahn, Takami Nieda, and Emma Rama- my students at Seattle Central College where I of what kind of topics are “hot” right now, and dan about how political challenges may affect the teach: don’t let your personal feelings and be- sometimes it’s interesting for me to play into work of translation. liefs color your translation. Translation requires that. For example, more and more publishers a sustained commitment to understanding the seem interested in publishing books by queer PUBLISHING PERSPECTIVES: Have you feelings and beliefs of the author and characters. authors and by women authors. found yourself working on material with which HAHN: Of course the whole point of trans- Being aware of a publisher’s list is hugely you disagree politically? lating is embodying a voice that isn’t your own; important, and even more important to me is DANIEL HAHN: Very rarely. I’ve translated every book I translate represents the views of knowing where their sentiments lie. If I know a relatively little that’s overtly political—in the whoever wrote it, and mine won’t map onto given publisher is more conservative, I wouldn’t sense of being explicitly about political ideas, at those directly. pitch them an experimental work by a radical least—and when I have, it’s either been a reason- queer author, [and] they won’t find the books I ably good match for my own views or at least PUBLISHING PERSPECTIVES: Have you ever pitch to be a good fit for them anyway. within range. been asked to translate one of the key political HAHN: Translators recommend books to If I were asked to translate something I books of the year? publishers all the time, and most publishers are thought really foul, my question wouldn’t be HAHN: No, but I’m struggling to think of open about considering them. Of course it helps whether I should be true to its beliefs or not . . . what such a book might be. When was the last to have an existing relationship already, but even I only translate things I choose to. time the English-language market took any kind for a newcomer, publishers are usually keen to EMMA RAMADAN: No, I wouldn’t pitch or of interest in a non-Anglophone political book? hear what they have to say. agree to translate a book that I disagreed with On the rare occasions when a “big book” in the And there are political considerations to politically. Anglophone market is obviously political, it’s a which books we choose to pitch. Are we doing TAKAMI NIEDA: That’s an ethical dilemma book from the UK or the US. That in itself is enough to broaden the market, which has bias- that interpreters are encountering, I think, with pretty damning, of course. es toward European languages, toward voices of increasing frequency since Donald Trump took NIEDA: None of the books I’ve translated majority ethnicities, toward male writers? “No” office in the United States. Thankfully, [literary] have been explcitly political. But it’s always in- is the short answer. translators are able to examine the material first teresting to observe how Western readers—or NIEDA: My first concern is always going to and decide whether they want to be involved maybe I should say American readers—often re- be about whether the book tells a good story. with its translation or not. spond to literature solely through the lens of the Before I recommend any book for translation to current political moment. publishers, I have to be absolutely in love with PUBLISHING PERSPECTIVES: Is this a fea- Readers are absolutely free to read litera- the material because the process of acquiring the ture of the work of translation—setting aside ture however they like, of course, and it’s fasci- rights, translating, editing, and promoting the your personal feelings, beliefs or biases? Is there nating to see how often reviewers on Amazon book can be quite long. a difference when your discomfort with the ma- and Goodreads have invoked immigration, gun I also try to be mindful that whatever I trans- terial is political? violence, and the #MeToo movement in discuss- late will help present a diverse picture of Japa- RAMADAN: I often have to set aside my per- ing their reactions to certain translated works nese literature to the rest of the world and that sonal feelings, beliefs, biases when translating. that were produced outside of those moments. includes paying attention to a diverse represen- Sometimes a character will say or do something There’s no denying that reading is a political act. tation of authors and translators. •

12 Publishing Perspectives / Summer 2018 Book publishing data

By the Numbers: Global Book Market Statistics

Sales, readers, formats: statistics from several markets highlight notable trends in the books business. —Hannah Johnson

CANADA (ENGLISH): RUSSIA: UKRAINE: „„ Online sales accounted for some 52 „„ Growth in the ebook market (LitRes „„ Book production in Ukraine has gone percent of overall book sales in 2017, up 5 reports 45-percent growth over last year) has up, fueled by increased orders from the state. percent over 2016. been led by self-published ebooks and mo- „„ Following a ban on book imports from bile reading. „„ In 2017, young adult literature made Russia, the number of Russian books in the up for 40 percent of trade book sales. Adult „„ Six months ago, the average audiobook Ukranian market has dropped from 50 per- nonfiction (32 percent) and fiction (26 per- listener consumed 0.7 audiobooks per cent to 25 percent. cent) took second and third place. month; now it’s up to 1.5 per month. Source: Folio; Ukrainian Publishers and Book- Source: BookNet Canada Source: LitRes; Union of Book Publishers sellers Association

GERMANY: UK: USA: „„ Book buyers in Germany purchased an „„ Publishers saw an 8-percent increase in „„ Overall revenue for American publish- average of 12.4 books in 2017, up from 11 export sales for 2017, with exports to Europe ers reached $14.7 billion in 2017, just 0.4 books in 2016. accounting for 36 percent. percent lower than in 2016. „„ Overall book sales were €9.13 billion in „„ In 2017, audiobook sales rose by 25 „„ Revenue from trade consumer books 2017, down 1.6 percent from 2016. percent, while sales of children’s books de- was up by 1.3 percent in 2017, but sales of creased by 3 percent. „„ Since 2013, there are some 6.4 million children’s books were down by 2.1 percent fewer book buyers in Germany. Source: Publishers Association and ebooks were down by 4.7 percent. Source: German Publishers and Booksellers Source: Association of American Publishers Association; GfK

Preamble: WHEREAS recognition of the inherent dignity and of the equal and inalienable rights of all members of the human family is the foundation of freedom, justice and peace in the world, WHEREAS disregard and contempt for human rights have resulted in barbarous acts which have outraged the conscience of mankind, and the advent of a world in which human beings shall enjoy freedom of speech and belief and freedom from fear and want has been proclaimed as the highest aspiration of the common people, WHEREAS it is essential, if man is not to be compelled to have recourse, as a last resort, to rebellion against tyranny and oppression, that human rights should be protected by the rule of law, WHEREAS it is essential to promote the development of friendly relations between nations, WHEREAS the peoples of the United Nations have in the Charter reaffi rmed their faith in fundamental human rights, in the dignity and worth of the human person and in the equal rights of men and women and have determined to promote I’M ON THE social progress and better standards of life in larger freedom, WHEREAS Member States have pledged themselves to achieve, in cooperation with the United Nations, the promotion of universal respect for and observance of human rights and fundamental freedoms, WHEREAS a common understanding of these rights and freedoms is of the greatest importance for the full realization of this pledge, NOW, therefore, The General Assembly proclaims this Universal DeclarationSAME of Human Rights as a common standard of achievement for PAGE.all peoples and all nations, to the end that every individual and every organ of society, keeping this Declaration constantly in mind, shall strive by teaching and education to promote respect for these rights and freedoms and by progressive measures, national and international, to secure their universal and effective recognition and observance, both among the peoples of Member States themselves and among the peoples of territories under their jurisdiction. Universal Declaration of Human Rights

Stand up for human rights and help us celebrate In collaboration with: 70 years of advocacy for freedom, peace and diversity. Frankfurter Buchmesse / Hall 4.0 Foyer buchmesse.de/en/onthesamepage #onthesamepage Publishing Perspectives / Summer 2018 13

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INSTANT RIGHTS: Q&A with Thomas Cox

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CHILDREN’S NONFICTION FICTION HUMANITIES

Bronze and Sunflower The Eagle Has Landed Remorse Test Safe as Houses by Cao Wenxuan by Peter Murray by Khalil Sweileh by Stuart Hodkinson

Phoenix Juvenile and Children’s Phoenix Juvenile and Children’s Hachette Antoine / Nofal Manchester University Press Publishing Ltd. Publishing Ltd. Jan 2017 | 248 pgs. Mar 2019 | 184 pgs. May 2017 | 296 pgs. Oct 2018 | 96 pgs. Orig Lang: Arabic Orig Lang: English Orig Lang: Chinese Orig Lang: English and French ISBN: 9786144386712 ISBN: 9781526129987 ISBN: 9787552256956 ISBN: 9780994394514 Winner of the 2018 Sheikh Zayed Book The tragedy of the Grenfell Tower When Sunflower, a young city girl, The most significant event of our Award for Literature fire has revealed a shadowy moves to the countryside, she meets time and the start of hundreds of background of outsourcing, private Bronze, who is ostracized by the Space expeditions for mankind, we This semi-autobiographical novel finance initiatives, a council turning other village boys. Soon the pair are celebrate the 50th anniversary of takes readers through the streets a blind eye to health and safety inseparable and, to Bronze, it seems Apollo 11’s journey to the moon of Damascus and offers a first-hand concerns, and many questions need that fate has brought him the sister and back. With amazing images of look at life and loss during the answers. Stuart Hodkinson has he has always longed for, but will the event supplied by NASA and Syrian civil war. Sweileh laments those answers. she be able to stay? a foreword from astronaut, Buzz the missed opportunities and Aldrin. destruction the conflict has caused World rights available Rights sold: German, English, in his country. French, Italian, Korean, World rights available Portuguese, Slovenian, and World rights available Vietnamese

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MEDICINE PERSONAL DEVELOPMENT SOCIAL SCIENCES AGRICULTURE

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IPR License / Summer 2018 17 TOPIC ON THE PAGE

© schneider+schumacher Preview Guide Frankfurter Buchmesse 2018 Guest of Honor Georgia | The New Frankfurt Pavilion | Frankfurt Kids | THE ARTS+ Frankfurt EDU | Frankfurt Rights Meeting | THE MARKETS | Insider Tips | Hall Plan

18 FRANKFURTER BUCHMESSE PREVIEW NEWS FROM FRANKFURT Welcome to Frankfurter Buchmesse 2018 s the fair celebrates its 70th birthday, AFrankfurter Buchmesse Director Juergen Boos talks about what is new at the book fair – Juergen Boos, Director Frankfurter Buchmesse and what stays the same. © Peter Hirth / Frankfurter Buchmesse Frankfurter Buchmesse (10-14 October) takes place for the 70th time in 2018 – and both the event and publishing have developed out of all opportunity to engage in different event formats “A Truly Global Event” recognition since that first gathering. If there on the fairgrounds and in the city of Frankfurt, Amid so much change, the core values of the is one message that is consistent over seven ranging from book readings to poetry slams and book fair remain the same, and as a trade fair decades, it is that change is a constant; or as food and drink events. enabling business and providing networking Director Juergen Boos puts it: “The Frankfurt Accessibility is another buzzword for this opportunities are central. “As the world’s largest Book Fair is brand-new every year.” year’s fair. The Buchmesse team has been trade fair in publishing we provide a platform to cooperating with the Technical University of meet business partners from all over the world “We are Driven by the Industry” Darmstadt in a research project to explore and and from different industries within one week,” Technology’s impact might be the most improve the ways information and the fair- Juergen Boos points out. “With more than 520 obvious source of change, but there are subtle grounds can be accessed more easily. “It’s very tables sold in the Literary Agents & Scouts alterations to the structure of the fair too, like important to us that we make the fair accessi- Center – the ‘engine’ of the book fair, as we new and improved areas for different aspects ble and enjoyable for everyone – including those like to call it – the rights trade continues to of the industry. With the newly-launched with extra needs,” says Juergen Boos. go strong in Frankfurt,” adds Juergen Boos. ‘Frankfurt Kids’ and ‘Frankfurt EDU’ formats for Cultural exchange has always been at the instance, close attention is being paid to the chil- “Artificial Intelligence Is a Big Topic” heart of the fair – not least through the Guest dren’s and educational sectors. “We’re becom- What are the other big themes of the 2018 of Honor initiative, this year featuring Georgia. ing more attentive to different focal topics in fair? The continuous rise of mobile content and The country’s location at the border of Europe publishing,” says Juergen Boos. “The Frankfurt other new digital platforms will be an important and Asia and its distinctive literature and cul- Book Fair is driven by the industry, and we want topic, Juergen Boos thinks. “Print content will ture will make for a fascinating Guest of Honor to make sure all of publishing’s sectors get the always be with us, but publishers are in compe- presentation. most out of their time in Frankfurt.” tition with mobile devices, and we need to get “Frankfurter Buchmesse is a truly global Also, this year’s fair will have a renewed, better at exploiting our content on other plat- event,” says the book fair’s Director. At a time strong emphasis on connecting users with forms like TV streaming, film and audio. of nationalism, Brexit and other dividing is- © schneider+schumacher content. “Publishers and authors want to get These will be among the topics discussed at the sues, Juergen Boos believes dialogue is key: closer to their readers,” says Juergen Boos. conferences and programs we offer for our trade “We have exhibitors and visitors from more Among the initiatives fostering those connec- visitors.” than 130 countries at the book fair. tions will be the expansion of the BOOKFEST, The impact of artificial intelligence will be Of course, not everyone agrees with everyone the fair’s literature and stories festival launched another talking point. Here, the STM sector and else – that’s why the fair as a platform for in 2017. The heart of the festival will be publishers in Asian countries like Korea are lead- dialogue is of such importance. The events the Frankfurt Pavilion, a brand-new stage on the ing the way. “It’s a huge issue – every place I’ve lined up to celebrate the anniversary of the Agora – the fair’s outside area. The curated been outside of Europe lately sees it as a big topic,” signing of the Universal Declaration of program will put German-speaking and says Juergen Boos. At the fair’s THE ARTS+ Human Rights at this year’s fair further international authors, as well as publishers business festival these technologies will be emphasize this point. Technology may and politicians under the spotlight each day. explored, as well as new business models and be changing the way we communicate, Also, authors and readers will have the opportunities arising from these. but the imperative of the first Frankfurter Buchmesse – to meet face to face, talk, share and discuss different views – is more Frankfurter Buchmesse in Numbers vital than ever in 2018.” 286,425 Visitors from 137 Countries 7,309 Exhibitors from 102 Countries 500 Tables Sold in the Literary Agents & Rights Center 4,000 Events 10,000 Journalists and Bloggers in Attendance #fbm18

(Source: Frankfurter Buchmesse; the figures relate to the 2017 book fair) buchmesse.de

FRANKFURTER BUCHMESSE PREVIEW 19 GUEST OF HONOR

Georgia on Our Minds

will continue to run activities until the end of 2018. Berlin and Hamburg are among other cities joining the program. How will the fair promote Georgian literature internationally? Georgia imports a lot of literature from other countries: Around 45% of books are published in translation. The Guest of Honor program seeks to send literature the other way too by encouraging and facilitating transla- tions of Georgian books into other languages. A translation program set up by the Georgian National Book Center as part of the preparation for the Guest of Honor presentation has helped more than 200 Georgian books to be translated

© Georgia – Made by Characters into 25 different foreign languages in the last few years. The Center’s subsidies for overseas publish- uest of Honor at this year’s Frankfurt Book Georgia has been very engaged in the program ers and the increased profile of Georgia at the fair GFair is Georgia – a country small on size but and is really seizing the chance to increase the mean this number should at least double in 2018. big on literary heritage. Simone Bühler, Head visibility of its culture. Who will be Guest of Honor next year? of the Guest of Honor Program at Frankfurter What is going on at the fair? Norway will be Guest of Honor in 2019. At the Buchmesse, gives insights. The heart of the presentation will be the Guest official Handover Ceremony on the last day of the of Honor Pavilion, designed to tie in to the fair, Georgia will give the Guest of Honor Scroll What is the Guest of Honor program? ‘Made by Characters’ theme. It will be home to to Norway. NORLA – Norwegian Literature It is an opportunity for the Frankfurter discussions, readings and many other events, Abroad – has already undertaken many activi- Buchmesse to highlight the literature, culture and will display books from and about Georgia. ties to promote Norwegian titles internationally. and publishing industry of one country in More than 70 Georgian authors are part of the particular. A different region is presented program, and many of the country’s 100 publish- Visit the Guest of Honor Pavilion at the fair: each year, with an organizing team from that ers – including big houses like Bakur Sulakauri Forum, Level 1 country and the book fair working together and Palitra L, but a lot of smaller ones, too – on a literary and cultural program, publish- will be in attendance. There will be ‘Happy buchmesse.de/guest-of-honor ing activities and other initiatives taking place Hours’ in the Guest of Honor Pavilion at the before, during and after the fair. end of each day of the fair, featuring Georgia’s georgiancharacters.com Why has Georgia been chosen? renowned music and wine as well as book-related Georgia is a particularly interesting Guest activities. of Honor. It has a unique geopolitical loca- Who can I see? Frankfurt’s Guests of Honor: tion at the crossroads of Europe and Asia, and Among the acclaimed authors attending draws on many different storytelling traditions. the fair will be Aka Morchiladze, perhaps Past and Future The result is a vivid, hybrid culture that is much Georgia’s best-known novelist, and Nino richer and more varied than some expect from Haratischwili, a Georgian author writing in 2013 Brazil such a relatively small country. The Guest of German. They will both be keynote speakers at 2014 Finland Honor program is a great opportunity to bring it the fair’s Opening Ceremony. 2015 Indonesia 2016 Flanders and the Netherlands to attention on an international scale. What is happening elsewhere? 2017 France How is it being promoted? It will be hard to miss Georgian culture in The Guest of Honor contract with Georgia Frankfurt in October. Beyond the Buchmesse 2018 Georgia was signed five years ago, and the Frankfurter there will be theater, film, food and many other 2019 Norway Buchmesse and the Georgian National Book programs. The city’s museums will be curating 2020 Canada Center have been collaborating on ideas ever exhibitions and events on themes including Geor- 2021 Spain since. Inspired by the distinctive Georgian al- gian history, art, architecture and underground 2022 Slovenia phabet of 33 letters, the promotional campaigns culture. In all, more than 15 locations will have 2023 Italy have the slogan ‘Georgia – Made by Characters.’ Georgia-related material, and many of them

About Georgia

Population 3.7 Million People Bookshops Approximately 50 Size 69,700 Square Kilometres Reading Levels 67% visited a bookshop in the last year, Publishers Around 100 Registered Companies 48% read fiction at least once a week Output 4,175 New Titles Published in 2015 E-Reading 11% of readers read books electronically Print Runs Average 1,000 Copies Associations Georgian Publishers and Booksellers Association Annual Sales 13m Georgian Lari (5.3 Million USD) (www.gpba.ge), Georgian National Book Center Average Book (www.book.gov.ge)

Price 11.75 Georgian Lari (4.80 USD) (Source: ‘Georgian Book Market Research 2015’, Georgian National Book Center)

20 FRANKFURTER BUCHMESSE PREVIEW CELEBRATING LITERATURE

The Frankfurt Pavilion BOOKFEST Takes Center Stage he central open-air space of the Frankfurter The Bookseller, buchreport, PublishNews and TBuchmesse, the Agora, will have an Publishers Weekly. eye-catching new feature for the fair’s special On the five days of the fair, the Pavilion will be 70th year in 2018: the Frankfurt Pavilion. the core of BOOKFEST, the literature and With seating for about 300 people in a space stories festival of the Frankfurter Buchmesse. of 500 square meters, the Pavilion will be The Pavilion will host a cultural program that © Frankfurter Buchmesse / Christoph Seubert an exciting new addition to the fair. Designed includes book readings, author discussions, by renowned Frankfurt architects panel sessions and music experiences. Events The 2018 BOOKFEST program of schneider+schumacher, the structure will be like ceremonies to present awards, including Frankfurter Buchmesse’s literature constructed from wood with a translucent mem- the German Book Prize, the German Children’s festival includes book readings, brane, and will be rebuilt at future book fairs. Literature Award and the European Prize for panel discussions and poetry slams, Literature, plus press conferences and Guest of and will feature authors not just Honor activities will take place in the Pavilion. Prominent Guests On Stage from Germany but from around The Pavilion has been designed as a cocoon- the world. Beyond books there will style space in which ideas and stories can grow, “Stories Need Good Spaces” be events with food and drink, and and will be home to numerous big events. Lars Birken-Bertsch, Director Business The Frankfurter Buchmesse Opening Press Development GSC at Frankfurter Buchmesse, traditional and modern electronic Conference, at which award-winning author says: “Stories need good spaces, and the music from Georgia, this year’s Chimamanda Ngozi Adichie will speak, Frankfurt Pavilion is meant to offer our partners Guest of Honor. will be hosted in the Pavilion on 9 October. and their exceptional content an appropriate The CEO Talk, now moved to the Frankfurt venue. Together we want to create a special Pavilion, will feature a discussion with John atmosphere for dialogue and networking – a Sargent, CEO of Macmillan. The talk, chaired by central stage for publishing professionals and Rüdiger Wischenbart, is presented by the inter- lovers of literature from around the world.” national trade magazines Livres Hebdo, Bookdao,

© Frankfurter Buchmesse / Christoph Seubert

English-language events in the Frankfurt Pavilion will include panels with bestselling American writers Meg Wolitzer and Paul Beatty, winner of awards including Chimamanda Ngozi Adichie, © Wani Olatunde © schneider+schumacher the Man Booker Prize for Fiction. Popular Chinese science fiction writer Cixin Liu will be making a rare appearance in Europe, and among other guests are German-Turkish journalist Deniz Yücel, Russian author Dmitry Glukhovsky and Juli Zeh, a German writer whose work has been translated into English and many other languages.

While the Frankfurt Pavilion is the heart of BOOKFEST, the program will spread its wings to travel to other venues on the fairground and in the city, including Frankfurt’s Bahnhofsviertel district and various pop-up locations.

Find all events on the BOOKFEST website.

bookfest.de

FRANKFURTER BUCHMESSE PREVIEW 21 CHILDREN’S MEDIA

Five Children’s Tech Trends

Technology is transforming the way children and young adults engage with content. Hendrik Hellige, Director Business Development Visual Culture & International Children’s Books at Frankfurter Buchmesse, selects five trends that will affect publishers in the years ahead. © Julia Marie Werner / Frankfurter Buchmesse 1 Gaming Blockbuster games like Minecraft have been a publishing phenomenon for a while now. Books will continue to be a big part of that – whether as spin-offs from gaming brands or as the inspiration for new games.

2 Augmented Reality Publishers are closely watching © Marc Jacquemin / Frankfurter Buchmesse © Markus Kirchgessner / Frankfurter Buchmesse developments in augmented reality, but the real changes will happen when big tech companies like Apple get properly on board with it. In Meet ‘Frankfurt Kids’ time, AR will have a major impact on the way content is delivered and hildren’s books have always been integral to known as a domestic award, but is being consumed on phones and tablets. Cthe Frankfurt Book Fair, but their presence promoted as a truly international event in 2018. steps up a level in 2018 with the new ‘Frankfurt Thus, it is an award that should capture the 3 Voice Control Kids’ area. interest of all international publishers. Last year’s Voice-activated devices like Alexa “The aim is to bring children’s publishers category winners included American authors and Siri are giving children new ways from around the world together in a central Becky Albertalli and Bonnie-Sue Hitchcock, to discover and access content. There meeting and events space,” says Hendrik Hellige, Swedish writer and illustrator Jakob Wegelius, is huge potential for audiobooks Director Business Development Visual Culture and Portuguese picture book author Isabel in particular: After all, listening to & International Children’s Books at Frankfurter Minhós Martins. From Germany’s point of view, stories aloud is the way we all start Buchmesse. Previously spread across the fair in this shows that the country is hungry for written to understand language and learn to Hall 3, other halls and on collective stands, in- and illustrated content from around the world. read in the first place. ternational children’s media specialists have been Another prize scheme, the Frankfurter lacking a focal point – Frankfurt Kids, located be- Buchmesse Film Awards, will have a sharp 4 Artificial Intelligence tween Hall 5.1 and Hall 6.1, will change that. focus on the kids sector too, with a category Advances in AI are going to make The area will act as a showcase for interna- rewarding adaptations of books for children or things like voice-control technology tional publishers – including newer and smaller young adults as part of the mix when the 2018 even more compelling to children. ones who have previously found it tough to gen- awards are presented at THE ARTS+ area on We are not quite at the stage where erate exposure for their books to publishers and Thursday, 11 October. Children’s books will children and their devices can talk to consumers. “It will also help to promote innova- be prominent on the public-facing side of the one another, but those days might tive start-ups, from which some of the most ex- fair as well, with some big names involved in not be far off. citing new children’s content is emerging at the the ‘Family Day’ at the new Frankfurt Pavilion moment,” says Hendrik Hellige. on Sunday, 14 October, and as part of the fair’s 5 Social Media Storytelling Frankfurt Kids will be home to a curated BOOKFEST program. Social media platforms are changing program of readings, discussions and other It all adds up to a much more prominent chil- events with authors and publishers, and will dren’s element of the book fair in 2018. The the way children create and engage have a corner dedicated to illustrators. It will also Frankfurt Kids space will evolve in future years with content. For them, passive help to connect children’s books publishers with following feedback, but for now it will cast a wel- consumption is an alien concept: people from new media seeking to buy and sell comed new spotlight on one of the most creative They expect to interact with the content, like film production and gaming com- and rapidly expanding areas of trade publishing. stories they read, and want to tell panies, literary or marketing agents and brand their own ones. They create, edit and licensing specialists. communicate their stories on apps This year’s fair will widen the horizons of Frankfurt Kids like Instagram – which in a sense is children’s books in further ways – in- just like storytelling, only in a more cluding through awards. The German Children’s Date: Wednesday, 10 October - abstract way. Writing and fan-fiction and Youth Literature Award, founded in 1956 Sunday, 14 October 2018 platforms like WattPad are shaking and presented at the Frankfurt Book Fair things up, too. each year, has previously been largely Location: Foyer 5.1 / 6.1

22 FRANKFURTER BUCHMESSE PREVIEW MEDIA & CULTURE

Three Big Themes of Beyond Books: Cultural THE ARTS+ in 2018 Exchange at THE ARTS+ 1 Innovation This year’s THE ARTS+ Innovation Summit on Wednesday, 10 October, will take a look at the growing gap between technology and culture and find ways to close it. Achieving this will require the support of policy- makers. Therefore, the Summit will draw on input from partners, in- cluding the European Commission, to discuss how the political eco- system can support content creators. “We need to ensure that technology companies and content companies can work alongside each other,” says Holger Volland. “Publishers might have felt weakened by tech com- panies, and for many years they have been seen as ‘dinosaurs.’ But there’s been a real evolution

© Anett Weirauch / Frankfurter Buchmesse of thinking, and publishers are realizing that the rich content they ow is technology changing society? Holger Volland describes THE ARTS+ as produce makes them extremely HHow can artificial intelligence trans- “a combination of new technologies on dis- powerful.” form the way we define and consume culture? play and a business laboratory.” For publish- What will publishing and media companies ers, it offers a way of getting to grips with 2 Commercial Strategy of the future look like? Who will our curators rapid change in the industry. “THE ARTS+ Creating content is often the easy part be? These are among the many questions that makes changes and developments in the in- of the process: It is the distribution will be discussed at THE ARTS+, Frankfurter dustry visible and tangible. For everyone and commercial elements of the Buchmesse’s business festival dedicated to the involved in books all these new technolo- supply chain that are hardest to get future of the creative and cultural industries. gies might appear frightening at first – but right. Several sessions at THE ARTS+ Launched to increase the scope of the book whatever your feelings are about it, THE will debate how creators and cultural fair beyond the traditional boundaries of pub- ARTS+ gives us the space not only to create institutions like museums can reach lishing, THE ARTS+ sits at the crossroads changes but to discuss them in the first place.” users and make more money from of four important paths: culture, technolo- their output and curation. “It’s a gy, business and politics. By pulling together great way to come together and content creators, tech companies, politicians meet new partners and identify new and cultural institutions, THE ARTS+ has business outlets – to make content generated important discussions and has commercial as well as creative,” says been well received by visitors since its launch Entry to THE ARTS+ is included in the Holger Volland. in 2016. Frankfurter Buchmesse ticket. Find the entire “There have been so many changes in program on the website. 3 Artificial Intelligence the creation, curation and distribution of Many experts think AI is going to cultural content that also open up new busi- theartsplus.com ness opportunities – that’s why we started shake up publishing over the next THE ARTS+,” says Holger Volland, Vice few years. “There’s not a corner of the President Business Development & Sales at world where AI isn’t going to play a Frankfurter Buchmesse. “We realized the book THE ARTS+ in Numbers role,” says Holger Volland. “Especially fair wasn’t yet wide enough to cover all that, in scientific and educational so we created THE ARTS+ as a new umbrella 120,000 Visitors publishing it’s going to be huge.” for discussions around these topics.” 3,000 Square Meters THE ARTS+ will explore AI’s potential THE ARTS+ program will have its center 120 Speakers to transform the way content is in Hall 4.1 of the book fair. It will comprise 65 Events produced in particular. two-hour micro-conferences, speakers, panel 54 Exhibitors © Anett Weirauch / Frankfurter Buchmesse discussions, workshops and networking 31 Partners events on each day of the fair. 20 Countries Represented Across 3,000 square meters of space at Events THE ARTS+ will act as a showcase for 1 Robot technological innovation and sit across both the trade and consumer elements of the (Source: Frankfurter Buchmesse; Frankfurt Book Fair. the figures relate to the 2017 book fair)

FRANKFURTER BUCHMESSE PREVIEW 23 INTERNATIONAL PUBLISHING

We Are All ‘On The Same Page’: The Story of the UDHR Signed in December 1948, the Celebrating Human Rights Universal Declaration of Human Rights is a major landmark in inter- national law and conventions. It is Preamble: WHEREAS recognition of the inherent dignity and of the equal and inalienable rights of all members of the human family is the foundation of freedom, justice and peace in the world, WHEREAS disregard and contempt for human rights have resulted in barbarous acts which have outraged the conscience of mankind, and the advent of a world in made up of 30 different articles about which human beings shall enjoy freedom of speech and belief and freedom from fear and want has been proclaimed as the highest aspiration of the common people, WHEREAS it is essential, if man is not to be compelled to have recourse, individuals’ fundamental rights, inclu- as a last resort, to rebellion against tyranny and oppression, that human rights should be protected by the rule of ding liberty, equality, dignity and so- law, WHEREAS it is essential to promote the development of friendly relations between nations, WHEREAS the peoples cial entitlement. of the United Nations have in the Charter reaffi rmed their faith in fundamental human rights, in the dignity and worth of the human person and in the equal rights of men and women and have determined to promote The Declaration grew out of the I’M ON THE social progress and better standards of life in larger freedom, WHEREAS Member States have pledged Second World War and a deter- themselves to achieve, in cooperation with the United Nations, the promotion of universal mination to promote peace and respect for and observance of human rights and fundamental freedoms, WHEREAS a justice, and it was signed by the large common understanding of these rights and freedoms is of the greatest importance for the full realization of this pledge, NOW, therefore, The General Assembly proclaims this Universal DeclarationSAME of Human Rights as a common standard of achievement for PAGE.all peoples and all nations, to the end that every individual and every organ of society, keeping this Declaration constantly in mind, shall strive by teaching and education to promote respect for these rights and freedoms and by progressive measures, national and international, to secure their universal and effective majority of members of the United recognition and observance, both among the peoples of Member States themselves and among the peoples of territories under their jurisdiction. Universal Declaration of Human Rights Nations at the time. Its articles are

Stand up for human rights and help us celebrate In collaboration with: not legally binding, but they have 70 years of advocacy for freedom, peace and diversity. Frankfurter Buchmesse / Hall 4.0 Foyer formed the basis of many inter- buchmesse.de/en/onthesamepaget is not just the Frankfurt #onthesamepage Book Fair that is cel- At the Buchmesse itself, renowned authors national and domestic laws around ebrating a special 70th anniversary in 2018 – it and journalists, including Chimamanda Ngozi I the world over the last 70 years. is also 70 years since the signing of the Universal Adichie, Denis Yücel and Aslı Erdoğan, will talk 180803_FBM_Anzeigenmaster_235x105_3mmBS_PSO_LWC_Improved.indd 4 07.08.18 14:28 Declaration of Human Rights (UDHR). about human rights, which will also be an im- The Declaration has been instrumental in the portant theme discussed at the Weltempfang protection of human rights and the promotion of in Hall 4.1. All publishers, authors, illustrators, peace ever since it was agreed. It has also influ- booksellers and others are invited to get Meet New Faces from enced the modern version of Frankfurter involved. The foyer of Hall 4.0 will host an Buchmesse, which was held for the first time ‘On The Same Page’ meeting point for everyone International Publishing less than a year after the UDHR was signed. interested in engaging in the campaign. The freedoms the Declaration sets out ‒ of Human rights are the platform on which The 20 participants of the Frankfurter thought, speech and assembly in particular ‒ freedom of expression and publishing are built. Buchmesse Invitation Program are are at the heart of the fair, and will be celebrated The Frankfurt Book Fair has been a stage for small independent publishing com- with more passion than ever this October. intercultural dialogue for seven decades now, panies from Africa, the Arab world, The centerpiece will be the ‘On The Same and in 2018 it is more important than ever to Asia, Central and Eastern Europe, Page’ campaign by Frankfurter Buchmesse and discuss fundamental rights and share stories. Latin America and the Caribbean. the German Publishers and Booksellers Asso- Take the chance to meet them and ciation, supported by the United Nations and Katja Böhne, Vice President Marketing & network over soup and drinks at the Amnesty International. Activities will start well Communications at Frankfurter Buchmesse Get-Together on Friday, 12 October, before the fair, with a social media campaign and at 12.30 pm at stand A114 in Hall 5.1. coverage planned by big German TV stations ARTE and ZDF. buchmesse.de/onthesamepage buchmesse.de/invitation-program

Global Trendspotting: Countries to Watch at the Fair

t Frankfurter Buchmesse publishers from Americas publishers in Italy and Spain have been enjoying Amore than 100 countries present their titles – Canada, Guest of Honor at the fair in 2020, revivals in their markets lately and will be coming both well-known and still to be discovered. starts its preparations with an increased pres- to Frankfurt in increased numbers. Among the exhibitors are collective stands from ence at the Buchmesse, and has also been orga- around 70 countries. Which territories are nizing visiting programs to get closer to German Africa increasing their space this year? Here are just publishers. In Latin America, publishers from The role of France as Guest of Honor at last some of the hot spots across four continents in Cuba will take a stand after several years away year’s fair prompted a lot of francophone 2018. due to economic challenges in the country. countries across Africa to play a greater part in the fair, and many of them will be back again Asia Europe in 2018. Egypt will meanwhile have a larger Japan’s collective stand will be bigger than Georgia, Guest of Honor at the 2018 Frankfurter space, and the fair is working with the African ever before, while China adds another major Buchmesse, will naturally be a key focus, and pub- Publishers Network (APNET) to attract more trade publisher and bookseller to its numbers. lishers, authors and others from the country will publishers and associations from across the The Middle East market is buoyant too, with the take a total of around 500 square meters of space continent. Al Maktoum Foundation from the United Arab across various halls. Next year’s Guest of Honor, Emirates being particularly prominent in 2018. Norway, will be getting a lot of exposure too, and Martina Barth and Eleonora di Blasio, Publishers from across Asia will be out in force has been running exchange visits for publishers Key Account Managers Business Development & at various events, especially on the ASEAN stage. ahead of the fair. After a challenging few years, Sales at Frankfurter Buchmesse

24 FRANKFURTER BUCHMESSE PREVIEW SCIENCE & EDUCATION

A Step up for Education It’s All Academic Academic, professional and business year, including opportunities information publishers will find to book a simple meeting some new additions to the usual table or display area as well hive of activity in Hall 4.2 around the as full-size booths and stands. Academic and Business Information In all, they will take up 220 Stage. They include two breakfast square meters of space in a sessions organized by the Society dedicated zone in Hall 4.2. for Scholarly Publishing and The On Friday evening of the Scholarly Kitchen with a focus on book fair week, there will diversity, inclusivity and equity in be an ‘investor pitch’ session scholarly publishing. These sessions and reception for start-ups are free of charge for all fair seeking funding for future attendees and will take place on 10 growth. October, 8.45-11 am. © Marc Jacquemin / Frankfurter Buchmesse These initiatives will help to lower the barriers to entry Librarians can discover new so- ompanies and trade visitors involved in and introduce many innovative and disruptive lutions from both new and learning will have more to see and hear than technology companies to the fair. Bringing them C established technology companies ever before at Frankfurter Buchmesse this year, into contact with publishers will create a diverse at the International Library Center following efforts to pull together some of the environment in which the future of the educa- many different educational elements at the fair. tion sector can be properly discussed. (ILC) in the same hall. On Saturday, It is a recognition that this sector is one of the Hall 4.2 will also feature an Education Stage 13 October, the 6th edition of most dynamic, innovative and fastest-growing for events, while opposite, there will be a smaller the International Convention of areas of publishing right now. Workshop Area for start-ups to showcase their University Presses will take place, A new over-arching ‘Frankfurt EDU’ brand solutions and services. Educational content from focusing on the topic of digital has been created to signal the enhanced features. different European countries will also be celebrated developments and how they are It will be prominent throughout the space for at the presentation of the Best European Learning transforming – or disrupting – the international educational companies in Hall 4.2 Materials Awards (BELMA), and at pitch sessions academic publishing industry. and in the area for German-language businesses for the Global EdTech Startups Awards (GESA) Michael Bhaskar, Co-Founder and in Hall 3.1. As with the new ‘Frankfurt Kids’ on the Education Stage. Publishing Director of CANELO will format, the aim is to create a more structured and In an area of the industry that is changing fast, be the keynote speaker. Among the visible space and program that can connect ex- one of the dominant themes at the fair will be the conference’s topics is the advent of hibitors and visitors in new ways — while the present and future roles of publishers and EdTech Open Access. ambition is to grow the Frankfurt EDU event specialists — two sides of the market that are get- into the biggest and best of its kind for providers ting inexorably closer. But as the fair will show, On the weekend of the fair, the ILC of learning content and technology anywhere the debate about their roles has shifted away from area will be transformed into an in the world. The book fair is large enough to the use of technology for technology’s sake and interactive lab where visitors can deliver a global perspective on education, but in- towards its value for human learning. experience the future of libraries timate enough for publishers and others to get and learning concepts. On the insights into local markets and trends. Robert Liebermann, Director Strategic Marketing Academic and Business Information The new format will offer more support for at Frankfurter Buchmesse Stage next to the ILC, as well as at smaller companies in particular. Start-ups buchmesse.de/edu participating stands, the ‘Campus will have new options for exhibiting this Weekend’ will offer a wide variety of events aimed at students. The program is supported by major publishers in Hall 4.2.

© Julia Marie Werner / Frankfurter Buchmesse

FRANKFURTER BUCHMESSE PREVIEW 25 TOPIC ON THE PAGE

6.0 6.3 Congress Center 5.0 5.1 6.1 Literary Agents & Foyer 5.1/6.1 Messe Frankfurt, International Publishers International Publishers Café 6.2 Scouts Centre (LitAg) Level C3 Belgium (Flanders) Africa Collective stand Press Centre Central, Eastern and Arab World International Publishers Publishers Rights international newcomer Southeastern Europe Belgium (Wallonia) Australia Corner: Frankfurt Kids Stage Iran Canada (Québec) Canada 9 October Illustrators Corner Italy France India 2018 Netherlands Greece Ireland Northern Europe Latin America Israel Entrance Turkey Portugal New Zealand 6 6.3 Torhaus Spain South Africa Galleria Switzerland (francophone) United Kingdom 6.2 USA 6.1 5 5.1 Invitation Programme International Stage 8 6.0 5.0 Entrance Ludwig-Erhard-Anlage Via Mobile Via Mobile Messeturm

Signierboxen Festhalle Forum, Level 0 F.0 Torhaus Frankfurt 10 Pavilion ARD (National Public Service YOGI TEA® F.1 Center Lesezelt Service TV Broadcaster) Polizei Police Entrance 4.0 Agora City 1 1.1 Forum, Level 1 4.1 Entrance Hall 10 South Operation and Shuttle Bus: 4 4.2 3 .Via Security Center (OSC) Hall 4.0 Car Park Rebstock Departure Visitor Busses Entrance Hall 3 East Polizei Police Police Shuttle Bus: Car Park Rebstock Fire Brigade 3.0 Hall 10 South First Aid 3 3.1 (Departure Visitor Busses) 1.1 Agora Cosplay Area: YOGI TEA® Lesezelt 13/14 October 2018 (Reading Marquee)

Signing Boxes 3.0 3.1 Fiction and Non-Fiction Fiction and Non-Fiction 4.0 4.1 4.2 Self-Publishing Area Audiobooks Collective Stand Collective Exhibition of Smaller Children's and Young International Publishers Fiction and Non-Fiction STM & Academic Publishing, Independent Publishers Adult Media Asia Azubistro Business Information

Reading Zone of Independent Publishers Academic & Business Information Stage Publishing Solutions Education and Learning Studying for Books International Library Centre (ILC) and Book Trade Services 3. Via LitCam Stage Interactive LAB at ILC: 13/14 October Booksellers' Café Art Books | Art | Design Calendar Gallery Religion Publishing Services & Retail Stage International Book Art buchmesse.de Artist Books Education and Learning Tourism Stationery and Gifts EdTech & Start-up Area Gourmet Gallery Business Club Education Stage Future of Culture Festival #fbm18 (Room Europa) International Education Exhibition (IEE) German Publishers & Rare Books & Fine Art Frankfurt Workshop Area Booksellers Association Centre Antiquarian book fair Weltempfang State of planning: July 2018 Centre for Politics, Literature and Translation 26 FRANKFURTER BUCHMESSE PREVIEW TOPIC ON THE PAGE

6.0 6.3 Congress Center 5.0 5.1 6.1 Literary Agents & Foyer 5.1/6.1 Messe Frankfurt, International Publishers International Publishers Café 6.2 Scouts Centre (LitAg) Level C3 Belgium (Flanders) Africa Collective stand Press Centre Central, Eastern and Arab World International Publishers Publishers Rights international newcomer Southeastern Europe Belgium (Wallonia) Australia Corner: Frankfurt Kids Stage Iran Canada (Québec) Canada 9 October Illustrators Corner Italy France India 2018 Netherlands Greece Ireland Northern Europe Latin America Israel Entrance Turkey Portugal New Zealand 6 6.3 Torhaus Spain South Africa Galleria Switzerland (francophone) United Kingdom 6.2 USA 6.1 5 5.1 Invitation Programme International Stage 8 6.0 5.0 Entrance Ludwig-Erhard-Anlage Via Mobile Via Mobile Messeturm

Signierboxen Festhalle Forum, Level 0 F.0 Torhaus Frankfurt 10 Pavilion ARD (National Public Service YOGI TEA® F.1 Center Lesezelt Service TV Broadcaster) Polizei Police Entrance 4.0 Agora City 1 1.1 Forum, Level 1 4.1 Entrance Hall 10 South Operation and Shuttle Bus: 4 4.2 3 .Via Security Center (OSC) Hall 4.0 Car Park Rebstock Departure Visitor Busses Entrance Hall 3 East Polizei Police Police Shuttle Bus: Car Park Rebstock Fire Brigade 3.0 Hall 10 South First Aid 3 3.1 (Departure Visitor Busses) 1.1 Agora Cosplay Area: YOGI TEA® Lesezelt 13/14 October 2018 (Reading Marquee)

Signing Boxes 3.0 3.1 Fiction and Non-Fiction Fiction and Non-Fiction 4.0 4.1 4.2 Self-Publishing Area Audiobooks Collective Stand Collective Exhibition of Smaller Children's and Young International Publishers Fiction and Non-Fiction STM & Academic Publishing, Independent Publishers Adult Media Asia Azubistro Business Information

Reading Zone of Independent Publishers Academic & Business Information Stage Publishing Solutions Education and Learning Studying for Books International Library Centre (ILC) and Book Trade Services 3. Via LitCam Stage Interactive LAB at ILC: 13/14 October Booksellers' Café Art Books | Art | Design Calendar Gallery Religion Publishing Services & Retail Stage International Book Art buchmesse.de Artist Books Education and Learning Tourism Stationery and Gifts EdTech & Start-up Area Gourmet Gallery Business Club Education Stage Future of Culture Festival #fbm18 (Room Europa) International Education Exhibition (IEE) German Publishers & Rare Books & Fine Art Frankfurt Workshop Area Booksellers Association Centre Antiquarian book fair Weltempfang State of planning: July 2018 Centre for Politics, Literature and Translation FRANKFURTER BUCHMESSE PREVIEW 27 RIGHTS & LICENSING

© Frankfurter Buchmesse / Bernd Hartung About IPR License

Holders and buyers of rights can Seven Reasons to Attend the get the help they need to connect with each other via IPR License, the leading international platform for Frankfurt Rights Meeting negotiations and deals. Established in 2012 and majority- he Frankfurt Rights Meeting (FRM) takes 4 Tune in to Audio Tplace for the 32nd time in 2018, and is the Last year’s Frankfurt Rights Meeting addressed owned by the Frankfurt Book Fair perfect way for rights and licensing profes- the blossoming market for publishers’ audio since 2016, with Copyright Clearance sionals, agents, scouts and others to kickstart content – yet the sector is changing so fast that Center and China South Publishing their book fair. More than 200 delegates will the subject is well worth revisiting in 2018. & Media Group owning minority discuss big themes selected by an expert advi- Join our audio round-table to exchange views stakes, the service lets publishers sory board and moderated by Kris Kliemann, and discuss the latest rights trends and revenue and other buyers search for content former Vice President of Global Rights at models. by author, title or subject. They can Wiley and now a rights and licensing consultant. then connect with rights holders 5 Catch up on Copyright to discuss terms, make offers and 1 Discover Poland, Romania and Russia Another round-table will discuss developments complete transactions. The first hour of the FRM will be dedicated to and trends in the world of copyright – the Poland, Romania and Russia: three markets bedrock of all publishers’ rights and licensing IPR License is a particularly effective that offer significant rights and licensing poten- activity. FRM partner Copyright Clearance Center way of monetizing backlist content, tial but that, like many others, are undergoing will be on hand with guidance. in which many rights may not yet change and are not always easy to understand. have been sold. Experts from each country – Joanna Maciuk, 6 Track Technology Foreign Fiction Editor at Prószyński Media in How is new technology changing the way rights It can be useful for smaller Poland; Bogdan Stănescu, Editorial Director of are bought and sold? Another FRM partner, IPR publishers too, who do not always Romania’s largest publisher Polirom; and Irina License, will have the latest news and insights have the time or resources in-house Prokhorova, Publisher at Russia’s New Literary – including the rapidly emerging blockchain Observer – will provide guides to the scale and concept. to dedicate to rights. Using IPR opportunities of their respective markets, and License, and in particular the Instant Rights and Instant Permissions auto- identify the trends and challenges to be aware of. 7 Network As well as opportunities to engage in talks mation tools, simplifies their rights operations and frees them up to 2 Understand Subscription Models at the round-tables, the conference provides Subscription is still fairly new for the trade superb networking at a coffee break and a concentrate on their publishing. side of book publishing. How can newcomers reception afterwards. It is a great chance to catch Rights sellers can also gather crucial navigate through the unfamiliar terms of license up with old contacts and make new ones in a analytics about their trading on the related to contracts, royalties, revenue streams, convivial atmosphere before the start of the platform – about which publishers or and other issues in a subscription landscape? Huw Frankfurt Book Fair. territories are most interested in Alexander, experienced Digital Sales Manager of their content, for example. SAGE Publishing in the UK, will look back on the Jenny Kühne, Manager Rights & Licensing lessons learned by STM publishers and act as guide Rights listings at the IPR hub have to some of the opportunities to embrace and pitfalls been viewed by rights buyers in to avoid. He will be joined by experts from the trade 185 countries and 161 languages. side who will provide an overview of the current Frankfurt Rights Meeting For many publishers, IPR License models in the market and explain how they work. now provides a natural extension of Date: Tuesday, 9 October 2018 the Frankfurt Book Fair: a place for 3 Join Round-Table Discussions Time: 2 pm – 5 pm the buyers and sellers of rights to The plenary sessions will be followed by discus- establish exciting new relationships sions in smaller groups. Hosted by speakers as Location: Hall 4.0, Room Europa and discover fresh content all year well as other experts, the round-tables will pro- round. vide time to ask follow-up questions and continue Tickets and program available online. the debate about markets, subscriptions and other topics. buchmesse.de/rights-meeting iprlicense.com

28 FRANKFURTER BUCHMESSE PREVIEW MARKETS & POLITICS

Kickstart Your Fair at THE MARKETS

aving previously taken a close look at Building a Book Club Meet the Players Hindividual countries, THE MARKETS Gustavo Lembert da Cunha, founder of Brazilian Networking at THE MARKETS includes the conference will shift focus slightly this year to book club TAGLivros, shares the club’s story, chance to make one-to-one, ten-minute appoint- discuss different revenue models around the some of the secrets of its success, and how it can ments with experts on markets around the world – world such as bundled content, subscriptions help publishers increase sales. a great way to get to know publishers and experts and direct-to-consumer sales. “THE MARKETS you might not otherwise meet. This year, you is the Frankfurt Book Fair in a nutshell,” Subscription Models can also engage with the winners of the fair’s Young says Katharina Ewald, Director Business New subscription models will be a big theme of Talent programs in cooperation with Börsenblatt, Development at Frankfurter Buchmesse. the 2018 Frankfurt Book Fair. In this look The Bookseller, China Publishers Magazine, Here are some key sessions. at the Swedish subscription market, Anki Ahrnell Nederlands Uitgeversverbond, Publishers of leading publisher Bonnier AB and Niclas Weekly, PublishNews and Schweizer Buchhandel. Sandin of the audio platform BookBeat They are up-and-coming publishing professionals discuss growth opportunities. from Germany, Switzerland, the Netherlands, the UK, the US, China and Brazil. “They’re going to Brand Advocacy give us fresh perspectives on things we have been Recommendations are one of the biggest sources thinking about for years,” says Katharina Ewald. of book sales – but how can publishers generate them? This presentation will look at different ways to appeal to brand advocates and influenc- THE MARKETS ers via social media, clubs, fairs and other live events. Date: Tuesday, 9 October 2018 Time: 9.30 am – 1 pm Short-Form Content Digital technology is giving publishers new ways Location: Hall 4.0, Room Europa to package and sell content. A panel of publish- ers close the conference by discussing opportu- Tickets and program available online. nities like bundling and serials. © Bernd Hartung / Frankfurter Buchmesse buchmesse.de/themarkets

The Weltempfang: Five Must-See Events

rankfurter Buchmesse’s Weltempfang is the The Right to Speak Freely – The 2018 LiBeraturpreis Ffair’s forum for politics, literature and Press Freedom in Europe Litprom’s prize for female writers from Latin translation. It will feature more than 40 events A panel of journalists, including Turkish writer America, Asia, Africa and the Arab world cele- on the Weltempfang Stage and in the Salon in Aslı Erdoğan, debates mounting threats to press brates its 30th anniversary this year. The 2018 Hall 4.1. Since most of them are simultaneously freedom, and what can be done to uphold it. recipient, Vietnamese author Nguyen Ngoc translated into English, the stages are well worth When: Wednesday, 10 October, 1.30 pm, Stage Tu, will discuss her work on stage. “It is more a visit from non-German speakers. important than ever that we introduce people The motto of the 2018 Weltempfang will be Translation Slam to new cultures in ways like this,” says Anita ‘Global Citizenship — Democracy and Com- Shakespeare as hip-hop, Dylan as biblical verse Djafari, Managing Director of Litprom. mitment.’ “We think of the Weltempfang as the – and at quick-fire speed! Three pros and an When: Saturday, 13 October, 4.30 pm, Stage place to meet the ‘Weltgeist’ [world spirit],” enthusiastic audience play with familiar texts says Tobias Voss, Vice President International from literature and music. “Translating is usu- A Past That Never Forgets: Affairs at Frankfurter Buchmesse. Free speech ally a pretty silent job, but this will bring it to Decolonisation in Africa and Europe will be a big theme, and there will be numerous life,” says Tobias Voss. How do you decolonize knowledge, thought cross-country and cross-culture debates. When: Saturday, 13 October, 11.30 am, Salon and actions? Cameroonian philosopher Achille The program is curated by Frankfurter Mbembe will address this question on the panel. Buchmesse and Litprom, a non-profit organisation When: Sunday, 14 October, 1.30 pm, Stage promoting diverse literary voices, in cooperation with the German Federal Foreign Office.

A World in Flux: The Waning Influence of the West? Acting as the official opening of the 2018 Weltempfang, this discussion will consider changes in western democracies. Introduced by Frankfurter Buchmesse Director Juergen Boos and the Head of the Directorate-General for Culture and Com- munication of the German Federal Foreign Office, Dr Andreas Görgen, it will welcome commenta- tors including author and poet Olga Martynova. When: Wednesday, 10 October, 4.30 pm, Stage © Alexander Heimann / Frankfurter Buchmesse

FRANKFURTER BUCHMESSE PREVIEW 29 NETWORKING

Engage Join the Club Take a Tour or fair-goers who want to take their with the FFrankfurt experience to the next level, the Business Club is the place to be. With the Frankfurt BUSINESS Ticket you Frankfurt can enjoy the amenities of the Business Club at Frankfurter Buchmesse. This exclusive area in Hall 4.0 offers a calm and relaxed atmosphere Book Fair to work or meet in a premium setting with a concierge service and free catering. As one of last here is so much more to see and do at the year’s Club members Piotr Klasinski of Neografia TFrankfurter Buchmesse. Here are a few put it: “It was like an island of peace between the © Alexander Heimann / Frankfurter Buchmesse more suggestions for making the most of your waves of a restless ocean — quiet and comfort- time at the fair. able, clear and elegantly styled.” hether you are new to the Frankfurt Book The BUSINESS Ticket also includes access WFair or just want to discover new places, to all conferences of Frankfurter Buchmesse, a Buchmesse tour is a good way to get your including THE MARKETS and the Frankfurt bearings. The tour program starts with guidance Rights Meeting on the pre-fair Tuesday, as well as for newcomers at 1 pm on Tuesday, 9 October, to matchmaking sessions, such as Ask the Expert, and continues with visits to areas including Business Breakfast and the Happy Hour every Frankfurt Kids and the Gourmet Gallery. evening at the Business Club. Tours are offered in both English and German.

Book your ticket online: Book your tour online:

© Bernd Hartung / Frankfurter Buchmesse buchmesse.de/business buchmesse.de/tours

Run with Us! Join Us on Use the App

tart your Frankfurt Book Fair for it followed a conversation be- Social Media lanning your time carefully is Swith some fresh air and exer- tween Frankfurter Buchmesse Pcrucial to a successful fair vis- cise! We will be hosting the second Director Juergen Boos and Cecilia he Frankfurter Buchmesse it, and the free Frankfurter Buch- Frankfurter Buchmesse Kickoff de la Campa, Executive Director Tteam is active across the main messe app has an array of features Run at 5pm on Sunday, 7 October, of Writers House, who says about social media platforms — so connect to make your life easier. It provides starting at the clubhouse of the the 2017 run: “The best part was with them to get updates, view- an up-to-date catalogue to browse “Frankfurter Ruderverein von meeting so many new publishing points and photos from the fair and exhibitors and events to attend. 1865” on Alte Brücke. It is a 5K fun contacts from around the world.” its activities all year round. Detailed maps will help you navi- run along the river, followed by a gate the fair, and digital tours will reception. Send an email to Riky Stock Twitter @Book_Fair familiarize you with your sur- The Kickoff Run was launched ([email protected]) before Join 35,000+ followers to get the roundings. in 2017 by Frankfurt Book Fair 30 September to book your place. very latest news and views from The app also provides a match- New York, in collaboration with Participation is free, but dona- the fair. Use the hashtag #fbm18 making function to connect with the Buchmesse and mediacampus tions to the Room to Read charity to gather and communicate fair- other book fair exhibitors and trade frankfurt. It is a pleasant and (roomtoread.org) are welcome! related content. visitors. You can download it for free informal way for exhibitors and from Apple’s App Store or Google trade visitors to meet up before Facebook Play from early September on. the fair gets underway. The idea @FrankfurterBuchmesse Head here for regular posts with in- fos and photos for literature lovers.

Instagram @Buchmesse Take a look behind the scenes: This is the place to go for photos and lively videos by the book fair team.

LinkedIn Join the LinkedIn group (bit.ly/FBF_LinkedInGroup) and take part in discussions or start your own. Expand your profes- sional network and stay up to date.

© Ines Bachor / Frankfurter Buchmesse #fbm18 © Marc Jacquemin / Frankfurter Buchmesse

30 FRANKFURTER BUCHMESSE PREVIEW INSIDER TIPS Top Tips and Favorite Places: Advice from the Frankfurter Buchmesse Team

he Frankfurt Book Fair is an exhilarating Take Care of Yourself Follow the 80:20 Rule Texperience – but for first-timers in My advice would be to al- About 80% of a visit to the particular, it can be daunting. Members of the ways wear sensible shoes Frankfurt Book Fair should Buchmesse team share some guidance for making and plan some time in your be planned, with a clear idea the most of your time in Frankfurt. calendar for something to of where you’re going and eat — if you are hurrying when you need to be there. Be Prepared from meeting to meeting, it But set aside 20% of your Be clear about what you can be easy to forget lunch. time to see what else is out want to get out of the Martina Barth, Key Account Manager Business there. It’s important to see what is happening book fair: Draw up a list Development & Sales outside the big markets, and you can get so many of priorities, and identify ideas just by exploring the international halls. who you want to talk to. Pay a Visit to THE ARTS+ Jenny Kühne, Manager Rights & Licensing Use tools like our online Publishing isn’t a separate catalogue and our app, part of the media market, Spend Time with Your Favorite Author and talk to your contacts about people to meet. and in a digital world The fair is the place to If you’re well prepared, then you won’t get lost the connections between engage with literature and in the jungle of the fair. Also, use the nights as different parts of publishing writers from all around well as the days: the parties and BOOKFEST are crucial. THE ARTS+ is a the world. I’m very excited events are valuable, too. Get some sleep before great place to explore them, about the Elena Ferrante you come! and to close the gap between creative media and exhibition organized by the Juergen Boos, Director Frankfurter Buchmesse technology. It’s a place to be open-minded. Italian Cultural Institute Hendrik Hellige, Director Business Development this year. Also, make sure to check our events Look Beyond Your Hall Visual Culture & International Children’s Books calendar to see if you can meet your favorite So many publishers come to authors in person at the fair. the book fair and never get Look Inside the Pavilion Eleonora di Blasio, Key Account Manager Business to explore beyond the hall You should go and see the Development & Sales where they exhibit. Try to new Frankfurt Pavilion – take at least an hour a day it’s going to be spectacular! Organize Dinners in Advance for a book fair safari, and ex- Also, go and see some events When you’ve had a busy perience other parts of the of the Weltempfang – day at the fair, there is fair you don’t know yet. A ‘walking lunch’ I’m particularly looking nothing nicer than getting is a good way to do it. forward to hearing from together and catching up Holger Volland, Vice President Business Vietnamese author and LiBeraturpreis winner with colleagues and friends Development & Sales Nguyen Ngoc Tu this year. over a meal and a big glass Anita Djafari, Managing Director Litprom of something chilled. But Go to Parties the Frankfurt restaurants get very busy during Book fair parties are great Make Frankfurt an Experience book fair week, so make sure you get orga- places to meet new people. Add personal highlights to nized and put some reservations in your diary. Even if you just know one your business trip: Fly in Alex Hippisley-Cox, Head of UK PR person there, go along and early to visit the recon- they will introduce you to structed historic center of Photos: © Bernd Hartung, Nurettin Çiçek, Fernando Baptista, Frank Krings, Wonge Bergmann, Katrin Hage ten more. Talk to everyone Frankfurt, and join us on you meet and extend your the Sunday before the fair network. And bring aspirin – you might need it! for the Kickoff Run. Get in touch with us: Katharina Ewald, Director Business Development Don’t miss the Tuesday pre-fair conferences, Our experts speak more than 25 languages to and start your days at the fair relaxed – with a better serve you. yoga session at the Education Stage. Meet the Guest of Honor Phone: +49 (0)69 2102-0 When your business at the Robert Liebermann, Director Strategic Marketing E-Mail: [email protected] book fair is done, go along Web: buchmesse.de to the Guest of Honor Stop by the Nonbook Section Frankfurter Buchmesse GmbH Pavilion. People will be Be it retro postcards, Braubachstrasse 16 | 60311 Frankfurt, Germany

pleased to see you there. scented candles or beau- Editor: You can meet Georgian tifully crafted notebooks Ines Bachor, Frankfurter Buchmesse characters, authors and – the Collective stand Editorial Contributions by: their publishers, and enjoy Georgian wine and Nonbook in Hall 4.0 is the Tom Holman, Freelance Writer Design: music. Also, don’t expect to see everything during big stage for little gifts. Anett Weirauch, WEIRAUCH // MediaDesign one visit of the fair: At Frankfurter Buchmesse you Look out for stylish and This preview contains information as of August 2018 discover something new every time you go there. unique stationary products! and may be subject to change. Please check our Simone Bühler, Head of the Guest of Honor Program Kathrin Grün, Head of PR & Communications website for the most up-to-date information.

FRANKFURTER BUCHMESSE PREVIEW 31 2020 The year Canada will be the GUEST OF HONOUR at the FRANKFURT BOOK FAIR

Discover the Diversity of Canadian Writing Visit canadafbm2020.com Follow us on @CanadaFBM2020 for more on: Translation Incentives Online Rights Catalogue – French & English Selection Fellowship Opportunities to Canada

À bientôt !