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Bestseller Lists and Product Variety
Bestseller Lists and Product Variety Alan T. Sorensen∗ July 2006 Abstract This paper uses detailed weekly data on sales of hardcover fiction books to evaluate the impact of the New York Times bestseller list on sales and product variety. In order to circum- vent the obvious problem of simultaneity of sales and bestseller status, the analysis exploits time lags and accidental omissions in the construction of the list. The empirical results indi- cate that appearing on the list leads to a modest increase in sales for the average book, and that the effect is more dramatic for bestsellers by debut authors. The paper discusses how the additional concentration of demand on top-selling books could lead to a reduction in the privately optimal number of books to publish. However, the data suggest the opposite is true: the market expansion effect of bestseller lists appears to dominate any business stealing from non-bestselling titles. ∗Stanford University and NBER; [email protected]. I am thankful to the Hoover Institution, where much of this research was conducted, and to Nielsen BookScan for providing the book sales data. The research has benefitted from helpful conversations with Jim King, Phillip Leslie, and Joel Sobel, among many others. Scott Rasmussen provided excellent research assistance. Any errors are mine. 1 1 Introduction The perceived importance of bestseller lists is a salient feature of multimedia industries. Weekly sales rankings for books of various genres are published in at least 40 different newspapers across the U.S., and “making the list” seems to be a benchmark of success for authors. -
Monthly Highlights from TBBC
Monthly Highlights from TBBC January 2021 TALKING BOOK & BRAILLE CENTER A MESSAGE FROM THE NEW JERSEY STATE LIBRARIAN This will be my last newsletter message. I will be retiring on January 31st. Jennifer Nelson has been named as the next State Librarian. I have been reflecting on the past eight years. While I believe that the State Library has made many advances across the state, none has been as positive and fulfilling as the services to you, our TBBC patrons. You can go to public libraries in almost every county for help to download books and magazines. TBBC can now send multiple books on a single cartridge and TBBC is now piloting a Braille device that fits into the palm of your hand. Such advances are truly remarkable and will get better. So as I leave a job I love, I love that you can now get “any book, any time.” Take care and be safe. Thank you, Mary Mary L. Chute New Jersey State Librarian NEW JERSEY STATE LIBRARIAN – JENNIFER NELSON Thomas Edison State University (TESU) announced that Jennifer R. Nelson has been chosen to serve as the new State Librarian for the New Jersey State Library (NJSL), an affiliate of TESU. TESU President, Dr. Merodie A. Hancock, said “Jen has built a reputation as an active state and national leader in digital inclusion, equity and diversity programming, and technology and data innovation.” Jennifer Nelson currently serves as the director of Minnesota State Library Services, a division that administers Minnesota’s state and federal programs for libraries and the Minnesota Braille and Talking Book Library. -
MBLM Hosts Successful Book Launch Event for Amazon #1 International Bestseller: Brand Intimacy: a New Paradigm in Marketing
MBLM TH 114 WEST 27 STREET #2 NEW YORK, NY 10001 WWW.MBLM.COM RUBENSTEIN PUBLIC RELATIONS CONTACT: KATI BERGOU, 212-805-3014 [email protected] Final MBLM Hosts Successful Book Launch Event for Amazon #1 International Bestseller: Brand Intimacy: A New Paradigm in Marketing Event Took Place at The Redbury New York on November 14, 2017 and Featured Bestselling Authors Mario Natarelli and Rina Plapler NEW YORK — November 30, 2017 — MBLM, the Brand Intimacy Agency focused on strategy, design, creative and technology, hosted a successful book launch event for its Amazon #1 international bestseller: Brand Intimacy: A New Paradigm in Marketing. Bestselling authors in Business & Money Mario Natarelli, managing partner, and Rina Plapler, partner, discussed their new book and the importance of it in today’s marketplace. John Diefenbach, Chairman, also spoke at the event, which had over 100 attendees and took place at The Redbury New York on November 14, 2017. “It was wonderful to be able to celebrate the launch of our new book with those who have been most instrumental in the process of writing it,” stated Natarelli. The book, which became a bestseller less than 24 hours after launch, focuses on the concept of Brand Intimacy, which is a new marketing paradigm that leverages and strengthens the emotional bonds between a person and a brand. Brand Intimacy provides insight and lessons for marketers, business leaders and entrepreneurs who are seeking to understand these ultimate brand relationships and the opportunities they represent. Certain brands are studied, such as Apple, Amazon and Netflix for their successes as well as United, Foursquare and Apple again for their missteps. -
Oprah's Book Club & Book Club
OPRAH’S BOOK CLUB & BOOK CLUB 2.0 Below is a listing of books highlighting authors and selections chosen by Oprah Winfrey for viewers of her former TV show to read and discuss. Started in 1996, it began as a monthly book club, but now, titles are added sporadically by. DATE TITLE, AUTHOR, CALL NUMBER & DESCRIPTION THE DEEP END OF THE OCEAN, by Jacquelyn Mitchard Call Number: F MITCHARD It happened in a flash. One minute Beth Cappadora was the happily married mother of three. The next, one of 09/1996 them, 3-year-old Ben, was missing. Was he kidnapped? No one knew, and as minutes lengthened into hours, days, weeks, months, years, even the woman police officer obsessed with the case gave up hope. But suddenly something so unexpected happens, it changes everything. SONG OF SOLOMON, by Toni Morrison Call Number: F MORRISON 10/1996 Milkman Dead was born shortly after a neighborhood eccentric hurled himself off a rooftop in a vain attempt at flight. For the rest of his life he, too, will be trying to fly. With this brilliantly imagined novel, Toni Morrison transfigures the coming-of-age story as audaciously as Saul Bellow or Gabriel García Márquez. THE BOOK OF RUTH, by Jane Hamilton Call Number: Available on Hoopla 11/1996 Winner of the 1989 PEN/Hemingway Foundation Award for best first novel, this exquisite book confronts real-life issues of alienation and violence from which the author creates a stunning testament to the human capacity for mercy, compassion and love. SHE’S COME UNDONE, by Wally Lamb Call Number: eBook on OverDrive Meet Dolores Price. -
5 Secrets to Bestseller Book Marketing Copy
5 Secrets to Writing Bestseller Book Marketing Copy! With Casey Demchak ©Copyright 2020 Casey Demchak LLC 3 challenges many authors face 1. “I can write a book, but I have no idea how to write persuasive marketing copy that sells lots of copies.” 2. “I feel uncomfortable ‘bragging’ about my book in writing.” 3. “Forget the writing part, I don’t even know how book marketing copy should be organized.” ©Copyright 2020 Casey Demchak LLC Writing book marketing copy doesn’t have to be difficult, stressful, or fearful. In fact, it should be fun! ©Copyright 2020 Casey Demchak LLC During this session you will … Find out why strong book marketing copy is so essential to your promotion campaign. Gain insight into five book marketing copy secrets that help you sell more books. Receive 1 BIG bonus writing secret. Find out how to make your audience want to read your book marketing copy! ©Copyright 2020 Casey Demchak LLC Meet Casey • Copywriter for dozens of Amazon and International bestselling books. • 7 American Advertising Copywriting Awards. • Author, “Essential Sales Writing Secrets.” ©Copyright 2020 Casey Demchak LLC I Had a Writing Dream Too … ©Copyright 2020 Casey Demchak LLC A few of the nonfiction books for which I’ve written marketing copy ©Copyright 2020 Casey Demchak LLC Now We’re Ready to Run! ©Copyright 2020 Casey Demchak LLC 2 reasons why great book marketing copy is so important! ©Copyright 2020 Casey Demchak LLC Reason #1 “It gives you and your book a more professional image. ” ©Copyright 2020 Casey Demchak LLC Reason #2 “Using social media to build awareness and excitement about your book is a sound marketing tactic. -
The New York Times Bestseller
Business NOT FOR RESALE BOOK EXCERPT CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. The New York Times Bestseller “AN INSTANT CLASSIC! Whether you’re leading change or changing your REVISED and UPDATED SECOND EDITION life, this book delivers.” —Stephen R. Covey, author of The 7 Habits of NEW CASE STUDIES • APPLICATIONS • RESEARCH Highly Effective People “Ideas can change the world—but only when coupled with influence—the ability to change hearts, minds, and behavior. This book provides a prac - tical approach to lead change and empower us all to make a difference.” —Muhammad Yunus, Nobel Peace Prize Winner “Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behav - ior change that will last.” —Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company “If you are truly motivated to make productive changes in your life, don’t put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that ‘no one ever wants to hear my view,’ Influencer can help guide you in making the changes that put you in the driver’s seat.” —Deborah Norville, anchor of Inside Edition and bestselling author JOSEPH GRENNY, KERRY PATTERSON, DAVID MAXFIELD, RON McMILLAN, and AL SWITZLER are the leaders of VitalSmarts, an innovator in best practices training products and services that has taught millions of people worldwide and that has worked with more than 300 of the Fortune 500 companies. www.vitalsmarts.com Joseph Grenny • Kerry Patterson David Maxfield • Ron McMillan • Al Switzler TM From the bestselling authors of New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto i-xii_1-324_wholebook_grenny.indd 1 3/20/13 7:38 PM Copyright © 2013 by VitalSmarts, LLC. -
Reading Black Lives Matter
Reading Black Lives Matter Over the last few months there has been significant media coverage of the Black Lives Matter campaign. This is a good time then, for those of us in education to reflect on our practice and ask ourselves how we can promote genuine inclusion, equality and be pro- actively anti-racist. One area that always demands scrutiny is the curriculum. What is absent and excluded sends a strong message. To that end, the English team at CPA have been creating a new English Curriculum and making sure it includes positive and diverse representations of young Black people by contemporary writers. Some of the books we have chosen to include are listed below. I hope you’ll be as excited as we are by the choices we’ve made. The Black Flamingo by Dean Atta Michael waits in the stage wings, wearing a pink wig, pink fluffy coat and black heels. One more step will see him illuminated by spotlight. He has been on a journey of bravery to get here, and he is almost ready to show himself to the world in bold colours ... Can he emerge as The Black Flamingo? The Hate U Give by Angie Thomas Sixteen-year-old Starr lives in two worlds: the poor neighbourhood where she was born and raised and her posh high school in the suburbs. The uneasy balance between them is shattered when Starr is the only witness to the fatal shooting of her unarmed best friend, Khalil, by a police officer. Now what Starr says could destroy her community. -
The Young Readers Adaptation
FOR IMMEDIATE RELEASE DELACORTE PRESS TO PUBLISH YOUNG READERS’ ADAPTATION OF NEW YORK TIMES BESTSELLER THE SUM OF US BY HEATHER McGHEE New York, NY (August 25, 2021)—Delacorte Press, an imprint of Random House Children’s Books, will publish THE SUM OF US: What Racism Costs Everyone and How We Can Prosper Together (Adapted for Young Readers), a middle-grade adaptation of Heather McGhee’s adult New York Times bestseller The Sum of Us for readers ages 10 and up, it was announced today by Beverly Horowitz, Senior Vice President and Publisher of Delacorte Press. Horowitz acquired North American rights from Janine Kamouh and Dorian Karchmar at William Morris Endeavor and will edit the project. Originally published in February 2021, and hailed as “illuminating and hopeful” by the New York Times and “[a] powerhouse of a book about the deep, enduring, cross-cultural, multi-generational, and real-life cost of racist policy- making in the United States” by Elizabeth Gilbert, THE SUM OF US is an analysis of how we arrived at a divided America, sharing a way forward that is positive and hopeful. McGhee marshals economic and sociological research to paint the true legacy of racism’s costs, but at the heart of the book are the humble stories of people yearning to be part of a better America, including white supremacy’s collateral victims: white people themselves. This heartfelt message from a Black woman to a multiracial America will leave young people with a new vision for a future in which life can be more than a zero-sum game. -
Launching an Amazon Bestseller
Launching an Amazon Bestseller Meet Tom Tom’s Goals www.getleverage.com Dr. Tom Rofrano is the founder and director of Natural Medicine Clinic in Palm Beach Tom’s primary goal with this project was for his Gardens, Florida. He has successfully seen book to be listed as a #1 Amazon Bestseller. over 100,000 patient visits during his 33+ But beyond that, he wanted to use this book to years of practicing natural medicine. boost his credibility, bring in new clients to his practice, and help people improve their lives. Tom helps patients discover the root Hitting the bestseller list was one of the best cause of their ailments and provides ways to achieve that and ensure his book was a them with clear solutions to get better massive success. through his detailed evaluation and testing as a chiropractic physician and functional medicine practitioner. In 2019, Tom was working on a book called The FreeDiet: A Clinically Proven Plan to Heal Your Gut and Thyroid and Free Yourself from Pain, Fatigue, Fogginess, and Fat. After spending countless hours working on this book, he wanted to ensure its success with a launch strategy that would guarantee it hit the top of the Amazon Bestseller List. This would not only help him achieve more sales, but add credibility to his name and brand. That’s where the Leverage team comes in… Our Plan At Leverage, we have a tried-and-true process They will then receive instructions on when to for launching Amazon bestsellers that we’ve buy the book as well as an advanced copy so used with many of our clients. -
A History of Audiobooks
A HISTORY OF AUDIOBOOKS 1931: The American Foundation for the Blind and the Library of Congress Book for the Blind Project establish the Talking Book Program. 1932: The first test audio recordings include a chapter from Helen Keller’s Midstream and Edgar Allan Poe’s The Raven. 1934: The first recordings are made for the Talking Book Program and include parts of The Bible, The Declaration of Independence, and Shakespeare’s plays. 1948: The Recording for the Blind program is founded (later renamed Learning Ally). 1952: Caedmon Records is formed in New York and is a pioneer in the audiobook industry. 1955: Listening Library is founded and is the first to distribute audiobooks to libraries and schools. 1963: The cassette tape is invented. 1970s: Libraries start carrying audiobooks. 1985: Publishers Weekly identifies 21 audiobook publishers including Caedmon, Recorded Books, Books on Tape, Harper and Row, and Random House. 1980s: Bookstores start to display audiobooks on bookshelves instead of in separate displays. 1986: The Audio Publishers Association is created. 1986: The Book of the Month Club and The Literary Guild start offering its members audiobooks. 1987: Publishers Weekly starts a regular column to cover the audiobook industry. 1992: AudioFile Magazine is launched. 1994: The APA establishes the term “audiobook” as the industry standard. 1995: The first Audio Publishers Association Conference (APAC) takes place at the Chicago Marriott Hotel. 1996: The first Audie Awards ceremony for audiobooks takes place at the Chicago Hyatt Regency. 1997: Audible debuts the first digital audio player. 1998: The APA launches the first June Is Audiobook Month month-long celebration of audio. -
The Struggle of Black People to Avoid Stereotypes In
THE STRUGGLE OF BLACK PEOPLE TO AVOID STEREOTYPES IN ANGIE THOMAS’ THE HATE U GIVE A THESIS In Partial Fulfillment of the Requirements for the Bachelor Degree Majoring Literature in English Department Faculty of Humanities Diponegoro University Submitted by: Suryaningrum Ayu Irawati NIM: 13020114130060 FACULTY OF HUMANITIES DIPONEGORO UNIVERSITY SEMARANG 2018 PRONOUNCEMENT The writer honestly confirms that she compiles this thesis by herself without taking any results from other researchers in S-1, S-2, S-3, and in diploma degree of any university. The writer ascertains that she does not quote any material from other publications or someone’s paper except from the reference mentioned. Semarang, May 2nd 2018 Suryaningrum Ayu Irawati i MOTTO AND DEDICATION “Life can give everything to whoever tries to understand and is willing to receive new knowledge.” Pramoedya Ananta Toer This thesis is dedicated to my beloved family and to everyone who always encourage the writer. ii THE STRUGGLE OF BLACK PEOPLE TO AVOID STEREOTYPES IN ANGIE THOMAS’ THE HATE U GIVE Written by Suryaningrum Ayu Irawati NIM: 13020114130060 is approved by the thesis advisor On May 2nd, 2018 Thesis Advisor Dra. Christina Resnitriwati, M. Hum. NIP. 195602161983032001 The Head of the English Department Dr. Agus Subiyanto, M. A. NIP. 196408141990011001 iii VALIDATION Approved by Strata 1 Thesis Examination Committee Faculty of Humanities Diponegoro University On May 30th, 2018 Chair Person First Member Drs. Siswo Harsono, M.Hum. Hadiyanto, S.S., M.Hum. NIP. 196404181990011001 NIP. 19740725200801013 Second Member Third Member Dra. R. Aj. Atrinawati, M.Hum. Dwi Wulandari, S.S., M.A. NIP. -
Racial Discrimination Portrayed in Angie Thomas's
RACIAL DISCRIMINATION PORTRAYED IN ANGIE THOMAS’S NOVEL THE HATE U GIVE A THESIS BY PUTRI ERINA BR. PINEM REG NO. 160705018 DEPARTMENT OF ENGLISH FACULTY OF CULTURAL STUDIES UNIVERSITY OF SUMATRA UTARA MEDAN 2020 i UNIVERSITAS SUMATERA UTARA RACIAL DISCRIMINATION PORTRAYED IN ANGIE THOMAS’S NOVEL THE HATE U GIVE A THESIS BY: PUTRI ERINA BR PINEM REG NO: 160705018 SUPERVISOR CO-SUPERVISOR Dr. Siti Norma Nasution, M.Hum. Dra. Diah Rahayu Pratama, M.Pd NIP. 195707201983032001 NIP. 19561214 198601 2 001 Submitted to Faculty of Cultural Studies University of Sumatera Utara Medan in partial fulfillment of the requirements for the degree of Sarjana Sastra from Department of English DEPARTMENT OF ENGLISH FACULTY OF CULTURAL STUDIES UNIVERSITY OF SUMATERA UTARA MEDAN 2020 ii UNIVERSITAS SUMATERA UTARA Approved by the Department of English, Faculty of Cultural Studies University of Sumatera Utara (USU) Medan as thesis for The Sarjana Sastra Examination. Head, Secretary, Prof. T. Silvana Sinar, M.A., Ph.D. Rahmadsyah Rangkuti, M.A, Ph.D. NIP. 19540916 198003 2 003 NIP. 19750209 200812 1 002 iii UNIVERSITAS SUMATERA UTARA Accepted by the Board of Examiners in partial fulfillment of requirements for the degree of Sarjana Sastra from the Department of English, Faculty of Cultural Studies University of Sumatera Utara, Medan. The examination is held in Department of English Faculty of Cultural Studies University of Sumatera Utara on December 17th , 2020. Dean of Faculty of Cultural Studies University of Sumatera Utara Dr. Budi Agustono, M.S. NIP. 19600805 198703 1 001 Board of Examiners Rahmadsyah Rangkuti, M.A., Ph.D.