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I,Ssu,Ure (Iostptiéetca H Pizes) Pickups Pers°B Ag YSY v FpRVEK A 2g 23 to -.eA01\DC>Sitil-`()( Gotest .i,ssu,ure (iostptiéetCa h piZes) Pickups Pers°B aG YSY . e1 ofthe1 e A: URNER CritiqueBy o st s °f Art' Silh°u SilhouettesC,osslp Gossip Studio s It -Sews sfr° R Letterresof p,rtlsts Pict ras Pr° °f 1 1 www.americanradiohistory.com The NEW MAYFLOWER Aristocrat of All Electric Refrigerators PROMISE yourself NOW to see this Aristocrat of ALL Electrical Refrigerators. The breath -taking beauty of tra- ditional Colonial design plus outstanding efficiency and economy mark this the biggest refrigerator value of all times. TEN new and distinctive features, every one of which increases MAYFLOWER'S usefulness and convenience just that much, insure perfect trouble -free operation at absolute minimum cost. Money cannot buy another refrigerator like this, yet it actually costs less than most others. Write or phone for complete information or come in for demonstration. Authentically Colonial Not merely a mechanical ice box, but a real piece of authentic Colonial Period furniture, designed in the very shops where were fashioned those historic old chests and highboys which are verit- able treasures today. Behold the beau- tiful symmetry, the pleasing propor- tions, the full bevelled top, the curved apron, the Colonial hardware, the graceful legs. Only THE MAYFLOWER has these. IEReáÁvÉNS[ROF INCORPORATED RADIO EQUIPMENT ELECTRIC REFRIGERATION DIVISION San Francisco ... 121-131 R Los A7L9pL' . 1,2-15y V( www.americanradiohistory.com B ROADCAST \/%/KLY The Leading Radio Guide of the Pacific Coast Vol. X, No. 34 A. J. URBAIN, Editor and Publisher August 22, 1931 RADIO A FACTOR IN RETURN OF PROSPERITY ADIO will prove to be the most im- cent of the families in some states reporting portant factor in bringing about the ownership of sets and as few as five to ten return of normal business conditions per cent in others. and prosperity in the United States. "We can look for industrial history to This is the view of Dr. Julius Klein, As- repeat itself," he declared, in discussing this sistant Secretary of Commerce, for years an situation. "These gaps will be closed up, it observer of business trends and industrial is very certain, and with 20,000,000 homes developments. still there as a potential market, to say noth- sets, portables, In every major depression which the ing of replacements, extra seems to be a broad market United States has experienced for more etc., there still even without considering the enormous field than a half -century, Dr. Klein finds, a new abroad. In fact, I am told by trade experts played a prominent part in industry has will probably as a mini- the depres- that the industry bringing about recovery. After mum have to double its operations during 1875, it was the rapid growth of the sion of the next five years. railroads which supplied employment and "It is probable that, as an industry, radio consuming power for speeding recovery, he nineties has only half grown, and just at this time points out; after the panic of the its should inter- bicycle industry, this possibility of expansion came the expansion of the est everyone concerned with the recovery and after 1921 it was the improvement and each serious business de- helped of business. After cheapening of the automobile which pression of modern times, the opening and take up the business slack. development of some particular new field of Today it is the 20 -year -old radio industry human occupation for human energy con- to which the country looks for relief from tributed markedly to the restoration of pros- the depression which has existed for nearly perity. Today, clambering as we are up two years. from the 1930-31 visitation of unpleasant- There is, Dr. Klein has discovered, a ness, it would not be at all unlikely that the striking analogy between radio and the auto- growth in new household electrical special- mobile. Like the motor car in the early days ties such as the radio may help materially of its manufacture, the distribution of radio to keep men and money busy during the receivers is ragged, with more than 50 per next decade." Published weekly by the Broadcast Weekly Publishing Company, 726 Pacific Building, San Francisco, Calif. Telephone DOuglas 5273 Yearly subscription: $3.00 in the United States and Canada. Entered as second class matter, March 25, 1923, at the Post Office, San Francisco, California, under Act of March 3, 1879. Copyright, 1931, by Broadcast Weekly Publishing Company 3 www.americanradiohistory.com PERSONAL PICKUPS T. R., Los Angeles.- marvelously clear complexion, and a profile to Phillip Maxwell (KFI) delight the heart of a cameo cutter. Marjorie comes from a long line is slightly taller, with hazel eyes, evenly bal- of musicians. They can anced features, dimples, and enough vivacious- be traced as far back as ness for all three. Imelda is a tiny thing, in- 1460, and among them ately dainty, remote and self-possessed. Her were organists, choir eyes are almost black; she seldom smiles and is directors, lute players, unfathomable as the deep, deep sea. composers and authors * * of musical books. Mr. Mrs. A. P., Burlingame.-Foster Cope (NBC) Maxwell has devoted is one of the most unusual and interesting many years characters I have ever known. His heaven is to special- a room with a door that will lock, a sturdy izing in child voice cul- table and scads of blank manuscript sheets. He ture, directing some forgets to eat, forgets to sleep, loses all sense of the country's most of time, and no amount of cajoling can pry him prominent choirs, train- from his work until it is finished. Finally he ing raw recruits and emerges, hollow-eyed and exhausted, sleeps the organizing male chor- clock around and is cheerfully prepared to be- uses. He has also given gin the next health -destroying marathon. Ex- much time to the piano, organ and the drama. treme in every respect is Foster-high-strung (You know, of course, he is one of the characters and sensitive, frequently misunderstood, but in "D-17 Emperor.") He is a short-wave DX those who take the trouble to know him love enthusiast, is deeply interested in the biog- him greatly. He hails from Salt Lake City, is raphies of great masters, cherishes the works of twenty-six years old, married a high school such composers as Beethoven, Bach and Brahms, sweetheart and has four children. is seemingly inexhaustible and finds recreation * * in boating or a baseball game. Maryan, Oakland.-Your question was an- * * swered in the June 28 to July 4 issue of Broad- Blondy, Sacramento.-Tom Ballenger (KTAB) cast Weekly. is admittedly fond of the ladies, consumes nu- merous milk shakes daily and is susceptible to A. C. J., Long Beach.-Ted Bliss (KFOX) is pathetic stories which all too frequently result twenty-seven years of age; was born in Ottawa, in financial loss to himself. He attained his Ontario, is 5 feet 8% inches tall, weighs 153 twentieth birthday February 13 of this year; is pounds, has blue eyes and brown curly hair. tall, slim and swanky with exploring eyes, His first job upon leaving Oregon Agricultural nearly -blond hair and an audacious smile. He College was as a steel worker in a shipyard. was born and reared in Chicago and is a former From that he went into newspaper work. He college student. Swimming and sun baths are had always been interested in dramatics and an important factor in his routine. He will not came the day when he was annexed to the be hurried in his eating. Likes mystery stories, Pasadena Community Players. Soon he was cannot resist making "wise cracks," harbors no playing leads in prominent theaters on the superstitions and has ambitions to become an Coast, but an insistent inner voice kept scold- aviator. ing him to change his vocation to a more prac- s a tical, material business. So, with a firm set Mrs. I. T., Davenport.-Lofner and Harris jaw he forsook the "bright lights," became a (NBC) use as their theme song "Rose Room," department store buyer and was on the verge of a composition by Art Hickman, published about convincing himself that herein lay his future thirteen years ago. success when someone forced upon him a radio * * * engagement. Now he conducts several impor- Newc., Stockton.-Benay Venuta (KPO) tant broadcasts, drives around in a white - worked in pictures while attending high school, painted Austin, studies music and plants lovely went on the stage, into cabaret, and came to flowers in the garden shared by his mother and radio in January of 1930. She is a decided self at their charming Long Beach residence. blonde, has blue -gray eyes, is 5 feet 6% inches * tall and changes her weight to suit her whim or Mrs. M. R., Bremerton.-Allan Wilson (KPO) rôle. Her ancestry is English and Swiss -Italian; was the last to arrive in a family of ten. There she speaks French and Italian, has traveled ex- were two sopranos, one contralto, two tenors, tensively and studied music in Europe. Den- one baritone and one bass in the Wilson home tists and parsnips are her deadliest foes, swim- and the little church in the community was ming and skiing her most pleasurable sports, happily content to keep the choir personnel tea roses her favorite flower and salami sand- strictly Wilsonian. Allan worked in his father's wiches on Russian rye bread her chosen repast. blacksmith shop until he was old enough to be She dislikes thunderstorms, is afraid of cows sent off to college.
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