BROADCAST WEEKLY Per Cent of All Votes Cast Favored This Represents, We Again Express Our Appreciation¡ to Program

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BROADCAST WEEKLY Per Cent of All Votes Cast Favored This Represents, We Again Express Our Appreciation¡ to Program OE WEBK ifOR3130 12t 1 www.americanradiohistory.com The NEW MAYFLOWER 10 Special New Features ...PLUS Authentic Colonial Design What a joy-a thing so beautiful, so perfect, and yet so easy to own and eco- nomical to operate. MAYFLOWER'S gleaming Colonial cabinet was designed in the very New England shops where were fashioned those historic old chests and highboys which are veritable treas- Aristocrat of All ures today. And MAYFLOWER'S 10 big new SPECIAL features insure long Electric Refrigerators years of economical trouble -free opera- tion second to none in the field. Write, wire, or phone for complete informa- tion, or come in for demonstration. $189.50 complete installed KlERVLáávÉNS[ Ï ELECTRIC INCORPORATED RADIO EQUIPMENTÓ REFRIGERATION DIVISION San Francisco -121-131 Ninth St. Los Angeles-135-139 West 17th St. www.americanradiohistory.com B ROADCAST WEEKLY The Leading Radio Guide of the Pacific Coast Vol X, No. 28 A. J. URBAIN, Editor and Publisher July 11, 1931 PROGRAM CONTEST SURPRISES rjrkHE final tabulation and classifica- hour, independent of the day of the week, tion of the ballots in BROADCAST 8 p. m., second, 8:30 p. m., third. WEEKLY'S recent "Program Popu- Among the days of the week, Monday larity Contest," brought many surprises. received most votes. Saturday, second ; According to the most popu- this survey, Tuesday, third ; Sunday, fourth ; Thurs- lar radio reaching Pacific program Coast day, fifth; Wednesday, sixth ; and Fri- listeners between 6 p. m. and 11 p. m., day last. Pacific Time, is Seth Parker, broadcast In behalf of the great radio audience at 6:45 p. m. each Sunday. Seventy-four whom BROADCAST WEEKLY per cent of all votes cast favored this represents, we again express our appreciation¡ to program. Amos 'n' Andy were a close those loyal radio patriots who second with a 72 per cent vote. Other contributed programs deserving special mention be- ballots in this contest. You may have cause of their marked popularity in the the satisfaction of knowing that you par- ticipated in and contributed to the most contest, are : Memory Lane, Spotlight Revue, Jamboree, Empire Builders, significant and most successful ballot in Merrymakers, Cecil and Sally, Watanabe Western radio history. Broadcasting and Archie, Calmon Luboviski and Claire leaders throughout the entire nation are Mellonino, Lee Roberts, Mystery Ser- now analyzing and studying this ballot ials, Arizona Wranglers, Gilmore Circus, with the most profound care. It has and the Demi Tasse Revue. already resulted in several program The vote showed the most popular changes favorable to the radio audience listening periods of the week, in order and undoubtedly will cause many more. of their respective ballot to be : Sunday, The movement is under way. Help 6 :45 p. m. ; Monday, 8 p. m.; Tuesday, keep it going. At every opportunity- 8 :30 p. m. ; Wednesday, 7 p. m. ; Thurs- vote, talk, and write in the interest of day, 7 p. m. ; Friday, 7 p. m. ; Saturday, better radio programs-and patronize 9:30 p. m., 7 p. m. was the most popular deserving radio advertisers. Published weekly by the Broadcast Weekly Publishing Company, 726 Pacific Building, San Francisco, Calif. Telephone DOuglas 5273 Yearly subscription: $3.00 in the United States and Canada. Entered as second class matter, March 25, 1923, at the Post Office, San Francisco, California, under Act of March 3, 1879. Copyright, 1931, by Broadcast Weekly Publishing Company 3 www.americanradiohistory.com SHELL HAPPYTIMERS MAKING HISTORY AMLOADS of mail, a switchboard buzz- number, ideally suited to the plan of the ing with telephonic inquiries and ex- Happytime program as inspired by the pressions of interest and unprecedented cruise will be the "theme song" of the event. enthusiasm among artists are but a few of It was composed by Bories, and Dobbsie the many evidences of the success with wrote the words. which Captain Dobbsie's Hawaiian cruise of The third number is "Cheer Up" and was the "Shell Ship of Joy" is meeting. turned out by the same prolific pair. So widespread is the interest in the Hap- Dobbsie started a minor travel panic when pytimers' jaunt to Honolulu aboard the Ma- he' announced the cruise and Matson Line lolo that even the most conservative ob- officials report unprecedented interest in servers agree the sailing on July 11 will be Hawaii, with almost everyone wanting to one of the most memorable in the history sail on the Malolo July 11. That the Malolo of San Francisco's waterfront. Thousands passenger list will include one of the largest of ardent fans and one of the most repre- crowds of Happytimers ever assembled is sentative groups of public officials and celeb- already assured. rities ever assembled will gather to give Technical arrangements for the unique Captain Dobbsie and his crew a rousing series of ship to shore broadcasts are going send-off. forward on schedule, the National Broad- Persistent reports include that Governor casting Company reports. Joseph Baker, James Rolph, Jr., will be present to say KGO engineer, went to Los Angeles to su- "Bon voyage"; that the sailing will be broad- pervise completion of the installation of spe- cast from the dock and the deck of the cial equipment while the Malolo was in that steamer, with excited Happytimers broad- port. Baker will be in charge of the opera- casting their breathless goodbyes and that tion of the special short-wave transmitter in- the Hollywood movie colony will be rep- stalled by special permission of the Federal resented by one or more stars who have Radio Commission. arranged vacation schedules to permit them The transmitter, whose call letters are to accompany their favorite radio troupe. WIOXAI, is now being given preliminary These developments are entirely possible, tests to determine the most satisfactory but the present status of negotiations does schedule and frequency for the transmission not permit definite announcement at this and reception of the broadcasts. Two receiv- time. ing stations are being utilized in the test, But there are innumerable new develop- one at Point Reyes, California, and the other ments to report since the first announcement at Koko Head, near Honolulu. If the re- last week. One of the most important of ception at Point Reyes is best, the program these is that three new song numbers have will be relayed to the San Francisco studios been written especially for the Malolo Hap- of NBC and then rebroadcast over the net- pytime cruise. work which regularly carries the program, "What Aloha Means," on which Captain including KPO, San Francisco; KHQ, Spo- Dobbsie collaborated with Merton Bories, kane; KOMO, Seattle; KGW, Portland; who has written several other Hawaiian KFI, Los Angeles, and KSL, Salt Lake City. numbers including "Song of Hawaii" and If the pick-up at Koko Head proves more "Goodbye Hawaii," bids fair to become an satisfactory, the programs will be relayed international hit. It will be introduced dur- to a transmitting station at Kahuku, then ing the cruise. It was written as a special flashed across the Pacific to Point Reyes, greeting to the people of Hawaii and in thence to San Francisco and rebroadcast. appreciation of their contributions to the This brief summary indicates the complex pleasure and entertainment of Pacific Coast technical problems which the broadcast in- residents. volves. Combined with the many problems "Ship Ahoy,' a sparkling background presented by organization of preliminary 4 www.americanradiohistory.com July 12-18 BROADCAST WEEKLY 5 plans, negotiations with the Matson Line, tion for the special permit was prepared. selection of the talent and other detail, the The granting of this permit by the Federal plans represent one of the most ambitious Radio Commission last week marked the radio events ever projected. consummation of their negotiations. More than 18 months have elapsed since The broadcast will be a "first" in radio the idea for an honest-to -goodness cruise history and it is appropriate that the Shell for the "Shell Ship of Joy" was conceived Happytime will execute it. The popularity by E. H. Sanders, director of advertising of the program has never waned and the and sales promotion for the Shell Oil Com- fact that through enterprise and hard work, pany. Execution of the idea presented many they have brought this new distinction to technical and legal obstacles, but Mr. Sand- Pacific Coast radio, is but additional proof ers, having originated and carried out many that their popularity is well deserved. another unique idea, overcame them all Lest you forget, the initial broadcast from through enthusiasm and persistency. It was the Malolo will be heard over the NBC Pa- Sanders who conceived the outdoor Christ- cific Coast network between 8 and 9 a. m. mas Tree idea, which was later developed in Monday, July 13. Subsequent broadcasts the annual Shell Christmas display and from the ship at sea will be heard at the has attracted nation-wide attention. Inci- same time on July 14, 15, 16, 20, 21, 22 and dentally, the outdoor Christmas Tree is now 23. There will be two morning broadcasts The S.S. MALOLO, "Speed Queen of the Pacific," will have a new skipper on her July 11 cruise to Hawaii. "Captain" Hugh Barrett Dobbs (inset) will be guiding the "Shell Ship of Joy" on its first actual voyage, while Captain Charles A. Berndtson of the Matson Line keeps a true course for scores of Happytimers accompanying Dobbsie and his gang. in evidence at thousands of Pacific Coast from Hawaii, either from the ship at the homes every Yuletide. Sanders also inaug- dock or from a land studio, on July 17 and urated the "treasure hunts" which, sponsored 18.
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