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Broadcast Weekly Publishing Company, 726 Pacific Building, San Telephone Douglas 5273 March 25, 1923, Yearly Subscription: $3.00 in the United States and Canada

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Broadcast Weekly Publishing Company, 726 Pacific Building, San Telephone Douglas 5273 March 25, 1923, Yearly Subscription: $3.00 in the United States and Canada www.americanradiohistory.com Does 10 Years of Consistently Successful Radio Manufacture Mean Anything to You? T was just ten years ago that the first mand which has made possible the build- radio receiving set bearing the name ing of the great new factories at Cincinnati 1 "CROSLEY" made its appearance. Ad- and the finest of all broadcasting studio mittedly, in the light of present-day radio plants in America (the Nation's Station .. receiving sets, it was a crude thing. But, WLW). like the original carbon incandescent light In the past, Crosley has proved that no of Edison's-like the cumbersome and un-. manufacturer in the radio business gainly original Ford-it was a pioneer. can possibly approach the beauty of Crosley Since that beginning, thousands of radio cabinets, manufacturers the performance of Crosley sets, and radio pioneers have the tone of Crosley come and speakers, and many gone. But-through all of the other features turmoil and characteristic of Crosley vicissitudes-all of the strug- radio receivers. gle and strife-all of the ups and downs- which radio, as a new and then untried Now comes something entirely new- business has passed, Crosley has built and and Crosley would naturally be expected maintained a leadership among the few to accomplish it. The new Crosley sets outstanding successes who have survived. set a mark at which all radio manufac- This survival has been due to only one turers will shoot. These days are price thing-the giving to the public of the days-but price does not mean everything. utmost in radio for the least in money What you get for your dollar means every- expended. "You're THERE with a Cros - thing, provided the price is low. Crosley ley" has become part of the national lan- gives more for the dollar than any other guage. "Built as only Crosley can build radio manufacturer. them" is what folks look for today in the No radio manufacturer in America can finest to he offered in radio receiving sets. undersell Crosley and deliver the same Crosley was also a pioneer in the de- performance-the quality of reception- velopment of straight line quality produc- the same highly desirable cabinet beauty. tion methods which materially reduced the Phone or write us TODAY. We will im- cost of manufacturing radio receiving mediately demonstrate any of the New sets-and these savings were passed on to Crosley Models for you-then you'll know your customers. Public approval of this for yourself that they are the greatest policy has resulted in a constantly increas- radio value ever offered to the American ing demand for Crosley products, a de - public. San Francisco KIM I.áÁvÉNS[ROf Los Angeles I N CORGORI.TED 121-131 RADIO EQUIPMENT 135-139 Ninth St. C wp D West 17th St. CROSLEY RADIO THE JAMES H. BARRY CO., SAN FRANCISCO www.americanradiohistory.com B ROADCAST WEEKLY The Leading Radio Guide of the Pacific Coast Vol. X, No. 32 A. J. URBAIN, Editor and Publisher August 8, 1931 RADIO SET CENSUS DISAPPOINTING FAR fewer radio receiving sets are in It is believed by the radio industry that use in this country than has been esti- the number of set owners has increased tre- mated by even the most conservative mendously since the census was taken, more interests, it is indicated by results of the than fifteen months ago, but it is admitted count made by the United States Census by even the most optimistic that a new count Bureau in connection with its 1930 census today would not give the total of 15,000,000 of population. which was so generally believed more than Figures for the entire country are not yet a year ago would be found by the Census available, but data so far compiled indicates Bureau. that the total number of sets will probably There is, however, a bright side to the pic- be found not to reach 10,000,000, instead of ture. With but little more than one-third of the more than 15,000,000 receivers estimated the country's families owning receiving sets, by the industry and by the Department of there is a tremendous field for sales in future Commerce from fragmentary surveys made years. With the definite knowledge of con- from time to time. ditions gained by the census and the use of The states for which data have so far been production figures in the future, the industry completed show approximately one-third of at all times will know just how close to the their families as possessing receiving sets, mythical "saturation" point it is approaching the figures covering thirty-three states and and will be able to plan accordingly. the District of Columbia, where 12,296,408 Plans are already being made to take ad- families reported 4,096,181 sets. The per- vantage of the Census Bureau's work. Pro- centage of families owning sets ranged from duction of sets to invade markets as yet little 5.4 in Mississippi to 54.9 in Connecticut. exploited has passed the blueprint stage with Among the fifteen states for which compu- a number of manufacturers, and the near tations have not yet been completed are a future will see sets for homes now equipped number in which the proportion of set - with electricity, using new tubes which take owning families will be very high, among but little current and powered by batteries them California, Illinois, Massachusetts, capable of operating six months without re- Missouri, New Jersey, New York, Ohio, charging; new types of electric sets to meet Rhode Island, but it is not varying grades of income, and other develop- Pennsylvania and con- anticipated that these states will be able to ments required to satisfy the needs of do more than to bring the total of sets for sumers which are not met by the equipment the country to the 10,000,000 mark. now on the market. Francisco, Calif. Published weekly by the Broadcast Weekly Publishing Company, 726 Pacific Building, San Telephone DOuglas 5273 March 25, 1923, Yearly subscription: $3.00 in the United States and Canada. Entered as second class matter, at the Post Office, San Francisco, California, under Act of March 3, 1879. Copyright, 1931, by Broadcast Weekly Publishing Company 3 www.americanradiohistory.com HAWAII GREETS HAPPYTIMERS A glimpse of the ealorful welcoming ceremonies which marked the arrival of the "Shell Ship of Joy" in Hawaii is furnished ly these views of the reception. The upper photo shows Captals Debbsie, left, being welcomed by Mayor Faank Wright (with key), while E. R. Sanders, his dhughter Betty Jane and Duke Kahana- moku look on. Girls of the Royal Hawaiian Glee Club are shown with (a few of) the Happytimers in the center picture. A section of the tremendous crowd at the dock for the arrival is shown in the picture the lower right and Captain Dobbsie, lower left, is "all leid out" from the looks of the many garlands around his neck. www.americanradiohistory.com Captain Dobbsie Captures Hawaii APTAIN DOBBSIE and his Shell the Happytimers were guests of the Cham- Happytimers, whose Shell Ship of Joy ber of Commerce, where the entertainment C cruises have brought pleasure to hun- and welcoming proceedings were broadcast dreds of thousands of mainland fans, sur- from a remote control station established by passed all previous records and earned last- KGU. Another program from KGU pre- ing recognition as radio's ambassadors of ceded a sight-seeing tour of the city. The good will and wholesome entertainment on Ship of Joy's crew then visited the Shrine the Shell Happytime cruise to Hawaii. Hospital for Crippled Children. A swim at Hailed as stellar entertainers upon their Waikiki, dinner at the Royal Hawaiian, and in- arrival in Honolulu, the famous Shell group an entertainment by Island singers and had lost all other identity and were regarded strumentalists, also broadcast by KGU, cli- as the Pacific Coast's emissaries of friend- maxed the eventful day of arrival. ship to the Islands when Hawaii finally said Friday's big feature was the evening "Aloha." broadcast to the coast, an "All Hawaii" Happytimers not be com- broadcast during which the "Its value to the Islands can world about Advertier, in com- and Island officials told the puted," said the Honolulu NBC network which picked upon the Ship of Joy's Hawaii over the menting editorially up broadcast from the gardens of the value of the cruise to the the visit. And the Royal Hawaiian Hotel. Between scheduled sponsors is similarly beyond figurative esti- and special broadcasts Friday, the entire in opinion of E. H. Sanders, mation, the cast had again enjoyed the hospitality of Shell's advertising and sales promotion man- their Island fans on a sight-seeing tour. They ager. "We are more than gratified in the after broadcasting was successful sailed at noon Saturday knowledge that the project and a special that it was the regular Shell Happytime far beyond our expectations, and morning Island program from KGU. The as we had intended-as a gesture regarded sailing was one of the most colorful ever of and fellowship to the people friendliness witnessed, Hawaiian residents declared. of the Mr. Sanders said. "The Islands," Thousands of residents, headed by city and new and closer relationships established by striking Territory officials, bid the Malolo farewell. this experiment are, to my mind, The broadcasts from the Malolo en route evidences of how big a part international trip to Los to play in to Hawaii and on the return radio broadcasts will soon come successful from a tech- interests of people Angeles were highly coördinating the personal standpoint, due to the untiring efforts throughout the civilized world." nical of the NBC and RCA engineers.
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