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Radio Guide 34-03-31.Pdf ONLY TWO MORE WEEKS TO WIN $10,000.00 THE RADIO EDUCATION AND AMUSEMENT Teacher of Hundreds of Millions, Joy of Every Family away from the trifling details of this earthly life. You turn the knob a little further, and a quaint "You're By M. L. ANNENBERC te11ing IHE 1" informs you that the American genius of comeny, Eddie Cantor, is somewhere on the earth's surface, busy enter­ President and Publisher 0/ Radio Guide taining you. You laugh, enjoy ~ire and relax with tens of mil­ Radio is pre-eminently the agent, and all-powerful pro-­ Jions of others for a few moments. mater, of happiness and ed ucntion. 'Vherever there is a listen­ Then, with another tUTn of the knob, comes "ViII Rogers, ing ear, the news, thought, music ot' the world is carried, on mys­ whose philosophy reaches llS wide as the messagc of the radio~ the teriolls waves of ether, by the tireless radio, traveling with the interpreter of events for millions of Americans. speed of light, around the world seven times in a second, with eleven thousand miles to spare. The Ally of Democracy On his distant ranch, far (rom railroad or neighboring 'The effort of human beings, in their wars and their revo­ bouse, the farmer leurns from a friendly broadcastipg voice just lutions, has been to establish EQUALITY, to do away with what his crop is worth, that very day, and decides to ship or selfish, cruel discrimination, that would give everything to the postpone selling. few, nothing to the many. The woman who thinks herself too stout, the man willing The printing press was an aid to democracy, making knowl­ to take exercises to order, wake to hear the radio instructing edge available to all who could rcad. And the public school, th'em i·n muscular movements that promote health, strength and greatest institution devised by human beings, opened libraries desired Icssening of weight. and books to all, by making reuding uni,'ersal. AU of the 123,000,000 human beings in tlle United States The rndio is the greatest, most efficient, most magnificent may sit and simultaneously )lear tbe voice of President Roose­ ally of democracy, in that it takes to the humblest home, withont velt, talking in his 'Vhite H ouse study, addressing all the people, charge, without trouble, without making it necessary for the old whose chief executive he is, not seeing tlu;ir faces, but knowing .. gralrldmother to lea\'e her arm chair, or the father to mO\'e from them well, while they in their minds, see his earnest face, with his lighted seat, all the knowledge, the pleasure, the entertain­ its intense concentration on duty, and actually hear his voice. ment, the excitement and news, not only of this country, but of countries spread all around the world, north and south Qf the The Modern Teacher equlltor. In ancient days, learned men, Socrates, Plato or Aristotle Some, selfish, na.rrow minded, say radio takes the plnce of in Greece, Thales and Pythagoras before them, taught small many orchestras, enables one teacher or entertainer to do the groups of students, trusting to (uture centuries, the slow word work of ten thousand, and that this is wrong. They forget the of mouth process, to spread their wisdom throughout the earth. old Sllying " The welfare of the public should be the supreme Today, the greatest of teachers might sit alone in congenial law." That which makes the mujority happy should be ap. loneliness on a mountain top. and talk to the entire population plauded by all. of the globe. In ancient days, the water carrier, with water of duhious A group of young people, gathered in some homesteader's quality on llis shouiders, or in a jar balanced on his head, thought little cabin in the far west, need not sit in dull idleness through that was the only way to supply water. The water seHer would the evening. A little knob is turned, a number selected, tlnd the have denounced the prcsent system that causes pipes to carry finest dance music that the richest individual or institution can fresh water in the city to the top floors of the humblest tene­ command, is theirs, played perhaps thousands of miles from the ments. players M much their8 tlte jOJJ of li8tening, and their opportunity Those that wrote and illuminated the old parchment books for happy dmlCillg, a8 though they lived in the center of.the big­ by hand, probably looked with hatred and alarm at the printing ge8t city, with unlimited wealth at com'lna nd. press. But nobody would go back to the hand printing of books. Greatest of all miracles, the King of England, addressing Of all the blessings, and all the sources of happiness. amuse­ his L ords and Commons, .Mussolini reaffirming his hold on the ment and education, of all the means by which masses of people people that trust him, or Stalin in far-off :Moscow protesting can be kt:pt contented, calm and peaceful, the radio leads, and his love of peace, but warning any enemy of Russia to keep away, there is no competitor in sigllt. Clln bc heard by men, women and children that live on the edge of the Pacific Ocean, far north in Alaska, or in the warm ,and Blessed Are the Teachers beautiful winter sunshine of Southern Florida and the Gulf Blessed are the teachers, and the radio is the greatest Coast. teacher. Ble5sed are those that confer happiness on others, the radio All Things to All the World is the greatest carrier of happiness to the greatest number of You turn the radio knob, and a scientist of the rank oC buman beings. .Jeans, Eddington or ~Iillikan, his voice distinctly heard in every Blessed is he who carries light into dark places. The radio gathering of the old and the young that craves knowledge, carries information to minds that need it, and happiness to mil­ spreads information concerning the mysterious cosmic rays, that lions of families that would be lonely without it. permeate all space, the physics of the sun, with its temperature As beautiful as the sun is to fields, trees, crops and the of forty million degrees centigrade above zero, as familiar to physical life of man, the radio is to man's 'lnentallife~ shedding .Jeans as the thermometer on your back porch is to you, or Ed­ the sunshine of knowledge, happiness and truth, and working dington in language that the old and young alike understand as no agency on earth has worked ever before, to promote tlod describing " The Stars in their Courses," and carries the listener make real the brotherhood of 'lna·n. 2 "ClVhf r gd YOY to Itll 1M the SKrd of you r ,uc(eu?" . .. "O~I It', ~ .«ret, ell?" .•. JACK BENNY GRI LLS HIMSELF NEXT WEEK'S RADIO GUIDE "I'll ask the questions," I told him, "You just By Jack Benny answer them." SPECIAL FEATURES "All right," he agreed, p,ulling a cigar from my vest Edilion will Contain a Group 0/ EllO, again I This is Jack Benny, the famous pocket. "Ya gotta match?' he asked then. journalist, just returned to his typewriter after "Mr. Benny," I said, handin~ him my lighter, " I Striking A rlicles Including H an interview with Jack Benny, the famous radio understand you were in show busmess a long time be­ comedian. The interview? Let me set it down in detail: fore you became a radio comedian. Tell me, what was "Pardon me, sir," I said, ''I'm J ack Benny, the the (irst role you eve r played?" THE TRUTH ABOUT famous journalist." " I oncr:., played the role of a sailor," "I ne\'er heard of you," he replied. "What do you "\Vhat was )'our nut success?" want? And what do you mean butting into the studio "Well, after playing comedy in the Navy, I was RADIO ADVERTISING here while I'm broadcasting? Can't you see I'm on the booked for a vaudeville circuit on the West Coast. I A Frank, Striking Presentation airr' was terrific, I was sensational! I was marvelous­ 0/ "I've heard of you," I replied. "You're the guy colossal." Jnterest to all Listeners who tells the jokes on Frank Black's Sunday night pro­ "What do you mean by that, Mr. Benny?" gram," " I mean that my act was fair." "Pardon mt," said the great Mr. Benny. "let me "Well, Mr. Benny," I insisted, "it has been rumored BEN BERNIE'S OWN get this straight. Are you the comedian, or am I?" around that you have some talent as a violinist, Did "Mr. Benny," I said, "RADIo GUIDE has asked me to you really play the violin on the stage?" interview you ... Fim, could I get you to tell me the "Sure," he decla red. "Why, that's all I did." "LOOK BEHIND ME" secret of your success?" . "Why didn't you con tinue fiddling?" "Oh! It's a secret, eh?" he replied. HM.y good man, "Well:' he said, "lleiretz, Frill. Kreisler and Spald­ The Great Maestro's Whimsical Review don't you know I have five million li steners every ing were playing too, and the field became overcrowded. 0/ MileslOlies lie's Passed Sunday ni~ht ?" So I quit," "But J ack Pearl, the Baron Munchausen of the "According to the recent poll conducted by a New Air, says )'ou have only three." York newspaper, you are the most popular of all the STARTLING FACTS "Why, the low-You mean he says I have only radio comedians in the United States, I low does it feel?" three million listeners?'" " It's stupendous! Colossal! TerrifJi~!" "No," I informed him.
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