Printing Guidelines

2015 Technical Specs and Best Practices for Publication

Ad sizes and deadlines • Quick file-prep checklist • Electronic ad delivery requirements • Newsprint color swatches In order to produce a high quality newspaper ad, press considerations must be addressed at each stage of ad preparation. In particular, the absorbent texture of newsprint causes significant dot gain on press. This guide includes specifications that will help compensate for press gain and variances and help you design ads that will reproduce well in The Boston Globe. If you have questions or wish to test prior to submitting, please contact us. Advertising Production Help Line: 617-929-8470

If you have further questions please contact: [email protected] Director of Advertising Production: Cesar Molina 617-929-3484 • [email protected]

THE BOSTON GLOBE IS A PROUD MEMBER OF IFRA THE INTERNATIONAL NEWSPAPER COLOR QUALITY CLUB. 2 TIME RECIPIENT OF IFRA AWARD RECIPIENT NEWSPAPER EXCELLENCE Black & White Printing

Dot gain means that the dot enlarges when the ink adheres to absorbent paper like newsprint, especially EXPECT APPROXIMATELY on high speed presses like the Globe’s. So what you 15% DOT GAIN see for a proof on your desktop laser printer is not a fair preview. Count on roughly 15% dot gain when adjusting images and designing type. 15% 75% 60% TYPE SPECS San serif typefaces are the safest choice for newsprint reproduction because they have more uniform char- 60% BLACK COULD acter thickness. Roman typefaces with delicate serifs PRINT AS 75% BLACK could be distorted if thin strokes drop out or thick strokes fill in. • Minimum text size recommended: DOT GAIN SPECS 7pt for 100% black text. In highlight and shadow area, a 5-8% gain occurs; in midtones, a gain of • Minimum size recommended for reversed type: 18-22% occurs. A highlighted dot less 10pt on 100% black and make it bold than 6% will appear white (blowout) and a shadow dot greater than 93% Times Reg 8pt Times Bold 10pt will print solid black on press.

• When overprinting black type on a screened background make it 30% black or less

10pt on 25% black 10pt on 40% black

Make all black text 100% black (not 4-color or rich black) Before uncorrected stock photo After properly adjusted using curves

GRAYSCALE Contrast Curve Basic Curve CURVES IN 1. Add an adjustment point Add an adjustment PHOTOSHOP to the curve (click), set the point to the curve input value to 10% and set (click), set the input 1. In Curves palette, set the output value to 5% value to 50% and highlight to 0% and set the output value set shadow to 95% 2. Add another adjustment to 35% point to the curve, set the 2. Apply contrast curve input value to 90% and set (if necessary) the output value to 95% 3. Apply basic curve for dot gain in midtones. Color Printing

All printing at the Globe is CMYK. No Pantone or spot colors are recognized. Any files submitted that use other bostonglobe.com/advertiser/specs 3 profiles will be converted to CMYK which may shift the colors. Maximum Ink Density of 230% to 240% recommended with only one solid color. Any secondary color should not exceed 80% each.Color Printing Specifications HIGHLIGHT: 5% Cyan, 3% Magenta, 3% Yellow, 0% Black ° Color ads are designated as any information on the cyan plate. Any supporting ad. Simply changing an image in Photoshop from SHADOW:multicolor 60% (CMYK) Cyan, 50%. Spot Magenta, colors sold 50% and Yellow, 80% Blackfiles such as a Photoshop image or an Illustrator duotone to CMYK is not the best way to create a printed in The Boston Globe do not match Pan- EPS must follow the same rule. All color elements duotone for a 4 color ad. Changing an image in tone colors. Pantone Tru Match System Colors in a spot color ad must be prepared with the Photoshop from duotone to CMYK will not pro- (PMS Colors) are not recognized spot colors in the specified CMYK mix or a tint of that CMYK mix. duce a correct duotone for a spot color ad. newspaper industry. bostonglobe.com/advertiser/specs 3 ° Pantone colors (Don’t use them) To create your duotone image: See color palette in this guide (pages 5-11) Pantone Tru Match System Colors (PMS Colors) 1. Start with a grayscale image. for selecting and adjusting colors. are not recognized spot colors in the newspaper Color Printing Specificationsindustry. A PMS color is always translated to 2. Create an empty CMYK image exactly • All spot color ads must be prepared as the CMYK equivalent. That CMYK equivalent the size of the original image. CMYK composite files. when printed on newsprint will not match the Color ads are designated as any information on the cyan plate. Any supporting ad. Simply changing an image in Photoshop from ° PMS color as it appears in the Pantone swatch- 3. Copy and paste the entire grayscale image multicolor• DO (CMYK) NOT prepare. Spot separations colors sold andfor spot colorfiles ads such as a Photoshop image or an Illustrator duotone to CMYK is not the best way to create a book. Many of the colors found in the Pantone separately into the channels that will be used. printed in Thein newsprint. Boston Globe do not match Pan- EPS must follow the same rule. All color elements duotone for a 4 color ad. Changing an image in swatchbook are out of the gamut (printable Example: If the ad is going to be BLACK + tone colors. Pantone Tru Match System Colors in a spot color ad must be prepared with the Photoshop from duotone to CMYK will not pro- • Color images must be CMYK, including duotone range of colors) of newspaper production. RED #75 (m100 y60), paste into the magenta (PMS Colors) are not recognized spot colors in the specified CMYK mix or a tint of that CMYK mix. duce a correct duotone for a spot color ad. images. and yellow channels. newspaper industry. The Boston Globe color guide should be 72 pixels per inch (ppi) at 254 ppi at 100% size is correct! Pantoneused as colors a refer (Don’ence tfor use all them colors.) To create4. your Using duotone the curves image: window , adjust the total 200%When creating size is wrong! an ad toIt maybe printed as spotDon’t color° use, an image at 200% size See color palette in this guide (pages 5-11) Pantone Tru Match System Colors (PMS Colors) density of each channel individually. lookthere fine must on not the beinternet any information but on theand unused expect good results. 1. Start with a grayscale image. for selecting and adjusting colors. are not recognized° Creating spot colorsa duotone in the newspaper images in a Example: If the target color is m100 y60, pixelsplate (orwill channel appear jaggedin Photoshop.) in print. Example: A spot industry. CMYKA PMS color envir is onmentalways translated - A duotone to can be 2. Create anworking empty CMYKin the imageyellow exactlychannel set the • All spotcolor color ad ads using must RED be (m100prepar y60)ed as should not have Adjusting Color Images the CMYKsimulated equivalent. in either That CMYK a 4 color equivalent ad or a spot color the size of100% the originalinput value image. to a 60% output value. CMYK composite files. when printed on newsprint will not match the All images (even stock) mustPMS becolor corrected as it appears for in the Pantone swatch- in3. AdobeCopy and paste thePhotoshop entire grayscale image • DO NOT prepareImages separations & for Scanning spot color ads separately into the channels that will be used. in newsprint. print as CMYK and proper resolutionbook. Many maintained. of the colors found in the Pantone swatchbook are out of the gamut (printable Example: If the ad is going to be BLACK + A maximum ink density of 230% to 240% is recommended with 1. On the Adjusting Curves pallete, color set images the Highlight in Photoshop to 5c 3m 3y 0k - For and acceptable • Color images° must be CMYK, including duotone range of colors) of newspaper production. ° RED #75 (m100 y60), paste into the magenta only one solid color. Any secondary colors should not exceed 80% each. Shadowreproduction, to 60cand 50m allyellow images 50y channels. 80k. must (The be highlight adjusted is for an areadot gain.in the images.BITMAP/LINE ART: 1016 pixels per inch at 100%The Bostonof final Globeoutput colorsize. guide should be subject matter of the image that should print white – the shadow Highlight: Cyan-5% Magenta-3%used Yellow-3% as a refer enceBlack-0% for all colors. is the darkest4. Using point the in thecurves image). window Use, theadjust Info the palette total to check When creatingCOLOR/GRAYSCALE: an ad to be printed 254 as pixels spot percolor inch, at 100% of final output size. Shadow: Cyan-60% Magenta-50% Yellow-50% Black-80% ink density indensity the shadow of each is lesschannel than individually240%. . there must not be any information on the unused ° Creating a duotone images in a Example: If the target color is m100 y60, plate (or channel in Photoshop.) Example: A spot CMYK environment - A duotone can be2. Apply the Basic Curve to adjust for dot gain in the midtones. Uncorrected working in the yellow channel set the color ad using RED (m100 y60) should not have simulated in either a 4 color ad or a spot color 100% input value to a 60% output value. Stock Image 3. Go to Filters pallette and apply Unsharp Mask Images & Scanning This image is too magenta 3. Finally convert RGB image to CMYK with CMYK setup and flat and will print in “color settngs” below. ° A maximum ink density of 230% to 240%darker is recommended on press. with ° Adjusting color images in Photoshop - For acceptable only one solid color. Any secondary colors should not exceed 80% each. reproduction, all images must be adjusted for dot gain. Highlight: Cyan-5% Magenta-3% Yellow-3% Black-0% Shadow: Cyan-60% Magenta-50% Yellow-50% Black-80%

BEFORE - uncorrected stock photo AFTER - properly adjusted photo 1. Convert RGB image to CMYK with CMYK setup above. Properly Adjusted 2. Set the Highlight to 5c 3m 3y 0k and Shadow to 60c 50m 50y 80k. Stock Image (The highlight is an area in the subject matter of the image that should print white - the shadow is the darkest point in the image This image has beter color - use the info palette to measure ink density) balance and contrast and he shadows will print 3. Apply the Basic Curve to adjust for dot gain in the midtones. darker on press. 4. Use the Info palette to compare CMYK values from the image to the CMYK values shown in the Color Guide on pages 5-11.

BEFORE - uncorrected stock photo AFTER - properly adjusted photo 1. Convert RGB image to CMYK with CMYK setup above. 2. Set the Highlight to 5c 3m 3y 0k and Shadow to 60c 50m 50y 80k. (TheHalftone highlight fr isequency: an area in 100the linessubject per matter inch of the image that shouldColor/Grayscale: print white - the 254 shadow pixels is per the inchdarkest at 100%point inof the ﬁnal image output size. - use the info palette to measure ink density) INCORRECT - 72 ppi @100% CORRECT - 254 ppi @100% Line Art/Bitmap: 1200 dots per inch at 100% of ﬁnal output size. 3. Apply the Basic Curve to adjust for dot gain in the midtones.

4. Use the Info palette to compare CMYK values from the image to the CMYK values shown in the Color Guide on pages 5-11.

Halftone frequency: 100 lines per inch Color/Grayscale: 254 pixels per inch at 100% of ﬁnal output size. INCORRECT - 72 ppi @100% CORRECT - 254 ppi @100% Line Art/Bitmap: 1200 dots per inch at 100% of ﬁnal output size. Color Type & Knock-Outs

All inks/colors are translucent in newsprint. This must be considered when color elements are designed to overlap. Size and weight of type must be taken into KNOCKOUT VS. OVERPRINT account when deciding to overprint or knockout. Knockouts should be set per element, not to the entire document. Knockout Red Overprint Red Color Type and Knocking Out Black text should only be created with 100% black. Never use a 4-color or rich black text. The default set-up for the black swatch in InDesign is denoted [black] which is set to overprint in the Preferences/Appearance of Black menu. We advise overprinting bold black text on solid colors to avoid registration shift. 14 pt is the minimum size recommended for color type with no more than 2 process colors (2 plates) in the mix. 10 pt bold is the minimum recommended Knockout Black Overprint Black weight for knockout of color text. NOTE: Guidelines also apply to text in rasterized images or converted to vectors.

Knockout Black Overprint Black

Knockout Black Overprint Black LOREMLOREM IPSUMIPSUM LOREMLOREM IPSUMIPSUM

Knockout Color Box & Overprint Color Box & Knockout Black Box Overprint Black Box

Do not put white type in a box set to overprint or set white type (less than 14pt) on top of 4-color images

Knockout Image Overprint Image 8 pt. knockout Benton Sans Bold type on a 4-color photo is not recommended.

10 pt. knockout New Century Schoolbook Bold type on a 4-color photo is not recommended.

12 pt. knockout Benton Sans Bold type on a 4-color Things to set knockouts for: photo is not recommended. • Black dropshadows (if you don’t use the Object/Effects/Dropshadow menu in InDesign) 14 pt. knockout New Century Schoolbook • White type in [black] boxes that are set to overprint • Color blocks placed over an image (B&W or grayscale) Bold type on a 4-color photo is OK. • An image placed over a color block

Knockouts Tips for InDesign: To knock out a color or 16 pt. knockout Benton Sans Bold type object you must group them together and use the Object/ Transparency/Object Blending menu to check off the on a 4-color photo is better. Isolate Group and Knock Out Group boxes. If you want to knock out black (without effecting your whole document) then create a new swatch with the name Knockout Black and apply the proper Object Blending settings to it’s group. Ad Sizes Newspaper ad sizes are differentiated by what section of the paper that they appear in. Display ads run throughout the paper on a 6-column grid. Classified ads only run in the Automotive, Help Wanted, Real Estate and Classified Marketplace sections which use a 10-column grid. Deadlines DISPLAY COLUMN WIDTHS PUB. DATE/SECTION RESERVATION MATERIAL DUE 1 1.83 inches SUNDAY 2 3.79 inches Main sections 12 noon, Wed. 5pm,, Fri. 3 5.75 inches Arts, Movies, Travel, Books, Ideas 12 noon, Wed. 5pm, Wed. 4 7.708 inches Globe North, Globe South, Globe West 12 noon, Wed. 5pm, Wed. 5 9.667 inches Help Wanted 5pm Thurs 4:30pm, Fri. 6 11.625 inches Doubletruck 24.12 inches Address, Automotive 4:30pm, Thurs. 4:30pm, Fri. All other Classified 4pm, Fri. 4:30pm, Fri. COMMON DISPLAY DEPTHS MONDAY Full page 21 inches Main Sections 4pm. Fri. 5pm, Fri. 3/4 page 15.75 inches Living Arts 5pm, Thurs. 5pm, Fri. 1/2 page 10.5 inches Legal Notices 4pm, Fri. 4:30pm, Fri. TUESDAY Main Sections 4pm, Fri. 5pm, Mon. CLASSIFIED COLUMN WIDTHS Living Arts 5pm, Fri. 5pm, Fri. 1 1.05 inches 2 2.23 inches Legal Notices 4pm, Fri. 4:30pm, Fri. 3 3.4 inches WEDNESDAY Main Sections 4pm, Mon. 5pm, Tues. 4 4.58 inches 5 5.75 inches Living Arts 5pm, Fri. 5pm, Mon. 6 6.93 inches Legal Notices 4pm, Mon. 4:30pm, Mon. 7 8.08 inches THURSDAY 8 9.33 inches Main Sections 4pm, Tues. 5pm, Wed. 9 10.5 inches Living Arts 5pm, Mon. 5pm, Tues.

10 11.625 inches Legal Notices 4pm, Tues. 4:30pm, Tues. FRIDAY COMMON CLASSIFIED DEPTHS Main Sections 4pm, Wed. 5pm, Thurs. Full page 21 inches Living Arts 5pm, Tues. 5pm, Wed. 3/4 page 15.75 inches Classified, Legal Notices 4pm, Wed. 4:30pm, Wed. 1/2 page 10.5 inches SATURDAY 1/4 page 5.25 inches Main sections 4pm, Thurs. 5pm, Fri.

Ad sizes for the Boston Globe Magazine Living Arts 5pm, Wed. 5pm, Thurs. are a different – see the next page. Please Classified, Legal Notices 4pm, Fri. 4:30pm, Fri. contact Ad Production at 617-929-8470 for sizes for spadeas, wraps, gatefolds or other specialty sizes for premium positions. DEADLINE EXCEPTIONS: • Double Truck and Specialty Ads (Spadeas, Gatefolds, etc.): Material due 24 hours earlier than stated deadlines. • To get a newsprint proof: Copy is due at Globe 48hrs prior to Material Due deadlines. bostonglobe.com/advertiser/specs 13 Frequently Asked Questions

Q: My ad ran OK in other newspapers. Why did I Q: Why won’t the Globe make corrections to get a call from your production staff? my electronic ad? A: We try to contact our customers whenever A: It is often impossible to make corrections to possible to make them aware of ﬁle preparation electronic ﬁles without risking a loss in print problems. quality.

Q: Why does the Globe disscourage sending ads Q: I am aware that my PDF file does not meet via email? Boston Globe specifications. How can I notify the Globe early that I would like the ad to run A: Materials sent via email cannot be tracked as-is? or archived. The Boston Globe’s network security necessitates the rejection of file attachments A: You may include a sign-off statement in the over a specified size limit. FastChannel.com and production (or special) instructions field when AP AdSend are third-party vendors that provide a sending via FastChannel, AdSend or AdTransit. manageable path for electronic ad delivery to The Boston Globe. All ads that arrive via FastChannel If you have further questions, please call our or AdSend are archived with a tracking number Ad Production Help Line: 617-929-8470 or 7598. and checked for basic file preparation errors.

The Boston Globe Magazine Printing Speciﬁcations Images & Scanning

Globe° Printing Magazine process - Heatset Offset Specs ° Color reproduction guidelines ° Deadlines: Color and black & white space reservations Ad sizes and printing specs differ for the Boston Globe newspaper and° the BostonInput Globe scanning Magazine due rtoesolution paper Magazine are due on the 5th Friday prior to stock and305 printing Pixels processes. Per Inch, Colors 120and images Pixels prepared Per CentimeterMax. Ink publication. Ad material is due on the for newspaper reproduction will print very differently in the Density magazine. Images intended for use in both the magazine 300-320% 2nd Wednesday prior to publication. and newspaper° T mustype be qualitycolor corrected - independently.Thin lines and lettering(total CMYK) File preparationwith ﬁne and electronic serifs should delivery paths be avoided.are ColorMedium type GCR the same as Boston Globe newspaper requirements. should be restricted to two process colors.(not more Magazine Printing process: Heatset Offset than 60%) Input scanning resolution: 300 Pixels Per Inch Highlight B&W Images° - ShadowBlack 95% & Highlightwhite 5% reproduction C 5%, M 3%, Y 3%, K 0% Type quality:guidelines Thin lines and - letteringShadow with fi95% ne serifs Highlight 5% should be avoided. Color type should be restricted to two process colors. Images may bleed up Bleeds:° ImagesLayout may bleed up criteria to the fold. In- the case of spreads,to theimages fold. may extend In the beyond case the of fold. spreads, images may extend beyond the fold. MAGAZINE AD SIZES (width by depth in inches)

Full page Combination8.5 x 9.75 orders - Colors and images Magazine Maximum Ink Density PL US ° a FoForeign-Bornreign-Born PresidPresident Case for RULES The weenweenenn TTreateatss ’S BOOK CLUB THE Scary-GoodGood Hallo ONDUCT BOSTON ggee iinin Hoops 1/2 pg horizontalprepared 8.5for x 4.8125newspaper reproduction will print // MISSC Thehe Other AinAingeng 2014 300-320% (total CMYK) BURGER RECIPES JULY20, A SPECIAL UFFED LOBE ELECTION THA AN OPEN LETTER // ST TONG T’S NOT SO SPECIAL TCOUNT THE BOS By Charles P. Pierce OT QUESTIONS DON’ THE DUCKLINGS LL QW BOSTO WAYFOR TO THE HEN BA N 1/ 2 pg vertical 4.1692 x 9.75 014 :W ING MAKE 14,2 SY very differently in the magazine. ImagesAT intendedSEPTEMBER MPHONY JIM BRAUDE e agazin | CELEBR NGLOBE boston.com/m THE BOS TO ’S MAGAZINE NEW MAESTR 10.25.09 obe TS MAKE TEACHERS MISERABLE Gl AREN O/ HOWP Medium GCR/THE BRUINS ARE

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Download Boston Globe Media’s Digital Advertising Set Up Guide at www.boston.com/ advertisers/adguide. It’s a resource for advertisers who provide their own creative with specs for all our site’s policies, procedures, turn-around times, display rules, clickTAG code, and rich media instructions. From high-impact rich media campaigns to highly-effective targeted executions, our digital media solutions can complement your print campaigns. Questions? Contact your Ad Operations Campaign Manager, or email [email protected] Files and Delivery

Files Accepted Ways to send fi les Adobe Acrobat PDF fi les only. • AdSEND at adsend.com Optimal setting is PDF/X1A 2001. • AdTransit at adtransit.com

• Documents should be 100% printed • E-mail directly to Boston Globe sales size. (No scaling will be done) and representative or call our Help Line at should have borders or crop marks. 617-929-8470 to make arrangements.

• Do not create encrypted PDF fi les or • E-mail to [email protected] add any security to your fi les. Proofs & special requests • If you’re aware that your PDF fi le File-Prep does not meet Boston Globe specs but • Color correction is done only at the would like the ad to run as-is you can client’s request and must be contracted include a sign-off statement in the for in advance Checklist special instructions fi eld. • There is a 48 hour prior-to-deadline lead time for a fi rst proof on newsprint. 1. Check ad size is 100% printed size • Test fi les are welcome but must be and has a border or crop marks. clearly marked and received 48 hours before deadline. 2. All black text is 100% black (no 4-color black or rich black).

3. Colors are set to CMYK. No RGB, E-Sheet Service spot or Pantone colors. 4. All images (color, B&W and even Ad verification at stock photos) and screens have been your fingertips adjusted for dot gain of roughly 15%. E-sheets online tearsheets make electronic proof of publication, ad tracking 5. All color images are CMYK and and documentation faster and easier. maximum ink density is correct Whether you’re looking for an ad that (240% or less for newsprint and ran today or two years ago E-sheets 320% or less for Globe Magazine). lets you retrieve it in the context of the entire page. You can even receive an E-sheet 6. Any 3 or 4-color text should be 14pt. link for each page that features type or larger. Any color text smaller than one of your ads by 8am on the that should be a 2-color mix or less. day of publication!

Log in today with your 7. Knockout text is not recommended on account number 4-color backgrounds (photo or color box). • Access your account at http://ts.merlinone.com 8. Boston Globe Magazine specs and ad sizes are different than those for • Enter your account number the newspaper. in user id fi eld: Your account # can be located at the top of your billing statement in the 9. All PDF fi les should be created using box labeled “Billed A/C #” PDFX-1a-2001 distiller settings and should You must add two zeros in not have added security or encryption. front of account # followed by the letters bgl. Example: 002108763bgl 10. If you have any questions don’t • Enter temporary password: hesitate to call our Ad Production team welcome (all lower case) at 617-929-8470. If you have additional questions or issues, contact our help desk at 617-929-8470 or [email protected]. Color Palette This guide is a limited example of the color gamut (printable range of colors) of The Boston Globe newspaper. Use the CMYK values as a reference for choosing colors for text, illustrations and color correcting images. When attempting to match a color, place the target item or color swatch on the color guide to best match the color and adjust the color mix as necessary.

100 cyan 30c 10y 50c 10y 100c 40m 10y 80c 20m 100c 80m

100 magenta 60m 20y 20c 40m 50c 50m 60c 80m 30c 60m 50k

100 yellow 15m 100y 50m 100y 70m 50y 100m 80y 50c 100m 50y

10c 30y 20c 80y 80c 80y 80c 40m 40y 100c 80m 100c 60y 40k

10c 10m 20y 10m 20y 20c 40m 70y 30c 70m 100y 60c 80m 100y 40c 70m 70y 50k

20m 40y 10k 15m 20k 10c 40k 30c 30k 40c 60m 60y 40k 100 Black