RTL Group
Deutsche Bank, Berlin, June 18th 2015 Agenda
1 2 3 2015 4 Quarter 1 Business Outlook Strategy 2015 highlights segments 2015 update
2 1 2 3 4 Highlights Successful start into 2015
€ 1,308 million 110 % Revenue Cash conversion rate 14.8% EBITA Margin € 194 million € 106 million Reported EBITA Net profit
3 Agenda
1 2 3 2015 4 Quarter 1 Business Outlook Strategy 2015 highlights segments 2015 update
4 1 2 3 4 Mediengruppe RTL Deutschland Very strong performance in first quarter
NET TV ADVERTISING KEY FINANCIALS MARKET DEVELOPMENT (in € million) Q1 2015 vs. Q1 2014 (in %) REVENUE EBITA EBITDA
+8.0% 31.5% ROS 32.4% MG RTL Market Deutschland 485 9,5% 449 +14.2% +13.8%
4 - 5 % 153 157
2014 2015 2015 2015
Source: RTL Group estimates MG RTL De including RTL II and Super RTL
5 1 2 3 4 Mediengruppe RTL Deutschland Clear market leadership maintained…
FAMILY OF CHANNELS BY CHANNEL 14 – 59 (in %), YTD 31 May 2015 14 – 59 (in %)
-1.1 +/-0 -0.5 -0.2 -0.2 -0.2
Others MG RTL 12,6 9,6 21,7% 8,0 8,0 8,3 10% line 28,9% 6,6
ARD-III 7,2% RTL Sat 1 ZDF ARD Pro 7 Vox
-0.1 -0.3 -0.1 +0.4 +/-0 +/-0 ARD 8,0% 5,4 4,9 8,0% 26,2% 1,5 1,8 ZDF P7S1 1,1 1,0 RTL II Kabel 1 S. RTL RTL Nitro Sixx N-TV
Source: AGF in cooperation with GfK X Percentage point deviation vs. Q1 2014 Note: MG RTL De including RTL II and Super RTL
6 1 2 3 4 Mediengruppe RTL Deutschland …especially in main ad revenue generation slots
FAMILY OF CHANNELS 14 – 59 (in %), YTD 31 May 2015 ACCESS PRIME TIME PRIME TIME (17 – 20h) 14 – 59 (in %) (20 – 23h) 14 – 59 (in %)
Others MG RTL +3.8 pp +4.9 pp 21,7% 28,9% 13,7 12,8 ARD-III 7,2% 9,0 8,8
ARD 8,0%
8,0% 26,2% ZDF P7S1 RTL Sat 1 RTL Sat 1
Source: AGF in cooperation with GfK Note: MG RTL De including RTL II and Super RTL
7 1 2 3 4 Groupe M6 Solid performance - market showing some signs of recovery
NET TV ADVERTISING KEY FINANCIALS MARKET DEVELOPMENT (in € million) Q1 2015 vs. Q1 2014 (in %) REVENUE EBITA EBITDA
-11.0% 13.3% ROS 25.6% Market M6 TF1 346 3,0 3,2 308
+2.5% +16.2% 0,6 79
41
2014 2015 2015 2015
Source: RTL Group estimates Groupe M6 and TF1 as reported
8 1 2 3 4 FremantleMedia Solid start into 2015
KEY FINANCIALS REVENUE BRIDGE 2014 – 2015 (in € million) (in € million) REVENUE EBITA
313 (28) 29 (23) 313 2.9% ROS 1.0% 4 295 295 RadicalMedia FX German film Phasing impact “Der Medicus” & other & scope
9
3
2014 2015 2014 2015 2014 2015
9 1 2 3 4 Other markets Very mixed advertising market picture
BELGIUM 50 NETHERLANDS 98 HUNGARY 21 . Clear market leader . Clear market leader . Improved performance . Lower EBITA in continued 11 . Lower EBITA in weak (3) but uncertainty continues 4 weak ad market ad market on punitive ad tax
FRENCH RADIO 35 CROATIA 7 . #1 Radio in France . Stable revenue and . Weak revenue and (1) EBITA (1) EBITA
SPAIN 232 RTL CBS . Strong rebound Asia Entertainment Network in TV ad market continues 34 . Expanded to 4 new countries in 2014, currently reaching a total of 16 markets EBITDA
Revenue EBITA, in € million
10 1 2 3 4 Digital business Strong growth – driven by newly acquired businesses
ONLINE REVENUES Quarter 1 (in € million) Ad Non-Ad +66%
88
53
2014 2015
11 Agenda
1 2 3 2015 4 Quarter 1 Business Outlook Strategy 2015 highlights segments 2015 update
12 1 2 3 2015 4 RTL Group Outlook for 2015
No change to current guidance
Total revenue and EBITA expected to be broadly stable reflecting mixed European advertising markets and consolidation effects
Platform revenue is expected to grow strongly, and digital revenue will continue to grow by double-digit growth rates
13 Agenda
1 2 43 2015 4 Quarter 1 Business Outlook Strategy 2015 highlights segments 2015 update
14 1 2 3 4 Strategic focus for 2015 A leader across broadcast, content and digital
BEST IN BEST IN BEST IN TV ONLINE VIDEO MONETISATION
Develop Grow Capture Must-See TV, globally in all digital growth counter fragmentation video segments and new business
15 1 2 3 4 Best in TV Linear TV is still the dominant form of video consumption
Stable TV consumption in core markets Portfolio meeting fragmenting usage
TV CONSUMPTION SHARE OF In minutes per day1) NON-LINEAR New linear VIEWING2) TV channels
223 Germany 221 9% 221 Linear France 212 OTT channels 200 10% 191 NL Non-linear 7% offers
2010 2011 2012 2013 2014
1) GER: 3+ GfK; FR: 4+ Médiamétrie; NL 6+ SKO; includes live TV and DVR recorded viewing 2) RTL Group estimate based on IHS 2013 figures; non-linear viewing share of total video consumption (Traditional TV + online video)
16 1 2 3 4 Best in TV Video measurement needs to follow the audience
Type of viewing Trend Data DE FR NL
Linear TV Linear viewing on TV set Extended TV Panel Measurement Time-shifted Time shifted viewing within 7 days 4 days
Catch-Up TV (7+days) Starting 2016 Starting 2015 Incl. IPTV 2015 Online Hybrid online data (PC) (Panel + Census) Planned Starting Other offers (e.g. YouTube, VOD services1)) n/a 2015/16 2015
Mobile integration with Planned Planned Starting Mobile Video viewing on mobile devices online panel 2015/16 2015/16 2015
Change is happening gradually – expectations are for 2016 on
17 1) Depending on participation (e.g. YouTube to join in GER, not in NL) 1 2 3 4 Best in TV Some growth potential for RTL Group’s platform fees
Re-transmission fees as % of total revenue In 2014 HD US Broadcasters channels
31% Thematic 26% channels 20% 17% VOD on managed platforms 4%
CBS FOX ABC NBC RTL Group
YoY +33% +26% +23% +33% +19% Growth:1)
18 1) YoY growth of total retransmission revenue in 2014 1 2 3 4 Best in online video Developing the FremantleMedia pipeline – entertainment shows
2014/2015 launches with potential to travel
RTL Germany launch, headliner at MIPTV 2015 Sold into 12 markets (incl. Argentina, Turkey, Romania, Croatia, Czech Republic, Indonesia, Ireland, Peru)
Beat The Brain – 30 Episodes BBC2 across Series 1 in production M6 France prime Series 2 Netherlands in production RTL4
On air TV3 Denmark, in production Kanal5 Finland. Aired Canada, successfully launched in Sweden. Launched at MIPTV 2015 Piloting for VOX Germany
La Banda – In production for Univision launching Series 2 commissioned SVT Sweden. Interest in Germany, Autumn 2015 Belgium, Portugal, Serbia, India, China, UK, US
Successful pilot launch on BBC2 primetime, Couples version launching July 2015 on ProSieben, launched at MIPTV 2015 piloting NBC USA, sold to NBC Pan Arabia
Launched successfully on BBC3, sold to Kabel Series 2 in production in the USA, Syndication 1 Germany
19 1 2 3 4 Best in online video Developing the FremantleMedia pipeline – US scripted
Three goals… … to maximize investment returns
Formats Novels Adaptation Original IP 1 11 Level of FM investment
Production Fee Co-Production FM Production Develop Take strong IP James Ellroy measured First Look Deal risks
Carlton Cuse Bryan Fuller Scott Frank 2
Lost Minority Work with Bates Motel Hannibal Report the best The Strain Out Of Sight Multi-season effect on series’ profitability (Illustrative) talent 2 Season 1 Season 2 Season 3 Season 4 Production costs License fee & tax credit 3 Maximize returns Distribution revenue Leverage over time global Additional distribution network revenue generated with pick-up of next season(s)
20 1 2 3 4 Best in online video Strong MCN presence across the whole value chain
FMM Broadcasters Aggregation MCN Vertical MCN Production Brands/Talent
#3 Global MCN #1 Style Network European productions #1 French Comedy channel
Style and music offers launched
#1 European MCN #1 pre-school kids International productions Dutch MCN with BBTV as tech provider …
International content brands German comedy channel launched (on- & off-YT)
A truly global network More depth in verticals More original content More value creation
21 1 2 3 4 Best in monetisation SpotXchange adds technological capabilities to RTL Group
Leading video exchange expanding in Europe
Ad decisions 4.5bn processed per day +600m Unique viewers New platform reached globally1) +240 partners Signed in 2014 BeNeLux Germany Northern Ireland Joint venture Office opening, strategic Tech hub opened with RTL Nederland partnership with in Belfast Countries Netzathleten Media +190 reached
1) per month
22 1 2 3 4 Strategic focus for 2015 A global leader across broadcast, content and digital
IT’S ABOUT IT’S ABOUT IT’S ABOUT IT’S ABOUT CREATIVITY SALES DISTRIBUTION VIDEO
Attracting top talent Multiscreen sales Platform revenues “Must-see content” Collaboration Balancing ad & pay VOD, MCNs & brands Global digital reach
Invest in Long-term Enhance global Develop and capabilities & approach, presence and experiment profitable growth capture reach synergize
23 Disclaimer
This presentation is not an offer or solicitation of an offer to buy or sell securities. It is furnished to you solely for your information and use at this meeting. It contains summary information only and does not purport to be comprehensive or complete, and it is not intended to be (and should not be used as) the sole basis of any analysis or other evaluation. No representation or warranty (express or implied) is made as to, and no reliance should be placed on, any information, including projections, estimates, targets and opinions, contained herein, and no liability whatsoever is accepted as to any errors, omissions or misstatements contained herein. By accepting this presentation you acknowledge that you will be solely responsible for your own assessment of the market and the market position of RTL Group S.A. (the "Company”) and that you will conduct your own analysis and be solely responsible for forming your own view of the potential future performance of the Company’s business. This presentation contains certain forward-looking statements relating to the business, financial performance and results of the Company and/or the industry in which the Company operates. Forward-looking statements concern future circumstances and results and other statements that are not historical facts, sometimes identified by the words “believes,” “expects,” “predicts,” “intends,” “projects,” “plans,” “estimates,” “aims,” “foresees,” “anticipates,” “targets,” “will,” “would,” “could” and similar expressions. The forward-looking statements contained in this presentation, including assumptions, opinions and views of the Company or cited from third-party sources, are solely opinions and forecasts which are uncertain and subject to risks and uncertainty because they relate to events and depend upon future circumstances that may or may not occur, many of which are beyond the Company’s control. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the Company or any of its subsidiaries (together with the Company, the “Group”) or industry results to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Actual events may differ significantly from any anticipated development due to a number of factors, including without limitation, changes in general economic conditions, in particular economic conditions in core markets of the members of the Group, changes in the markets in which the Group operates, changes affecting interest rate levels, changes affecting currency exchange rates, changes in competition levels, changes in laws and regulations, the potential impact of legal proceedings and actions, the Group’s ability to achieve operational synergies from past or future acquisitions and the materialisation of risks relating to past divestments. The Company does not guarantee that the assumptions underlying the forward-looking statements in this presentation are free from errors and it does not accept any responsibility for the future accuracy of the opinions expressed in this presentation. The Company does not assume any obligation to update any information or statements in this presentation to reflect subsequent events. The forward-looking statements in this presentation are made only as of the date hereof. Neither the delivery of this presentation nor any further discussions of the Company with any of the recipients thereof shall, under any circumstances, create any implication that there has been no change in the affairs of the Company since such date. This presentation is for information purposes only, and does not constitute a prospectus or an offer to sell, exchange or transfer any securities or a solicitation of an offer to purchase, exchange or transfer any securities in or into the United States or in any other jurisdiction. Securities may not be offered, sold or transferred in the United States absent registration or pursuant to an available exemption from the registration requirements of the U.S. Securities Act of 1933, as amended.
24 Best in TV Growth potential in Germany as print loses share
42% TV’S AD SHARE IN MEDIA MIX 2014 41% In % of total ad spend
29% 29% Growth 27% potential 24%
GER NED UK FRA ESP USA
Print ad share 39% 26% 18% 20% 20% 17%
Print ad share -5pp -4pp -3pp -2pp -2pp -3pp development
Source: Screen Digest 2014
25