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DESCARGARTE EL PDF DE LA Joan Navarro, @Joannavarro REVISTA, ESCANEA ESTE CÓDIGO QR Jordi Rodríguez Virgili, @Jrvirgili CON TU MÓVIL Nº 0033 - 2ª etapa DICIEMBRE DE 2018 WWW.COMPOLITICA.COM EDITA ACOP - ASOCIACIÓN DE COMUNICACIÓN POLITICA Avda. Complutense s/n Fac. CC. de la Información, Dpto. CAVP II, 5ª planta 28040 Madrid (ESPAÑA). www.compolitica.com DIRECTOR Eduardo G. Vega, @eduardoglezvega SUBDIRECTORA Gabriela Ortega Jarrín, @gabrielaortegaj COMITÉ EDITORIAL David Redoli, @dredoli PARA DESCARGARTE EL PDF DE LA Joan Navarro, @joannavarro REVISTA, ESCANEA ESTE CÓDIGO QR Jordi Rodríguez Virgili, @jrvirgili CON TU MÓVIL. Joaquín Marqués, @Quim_Marques Pedro Marfil, @jpedromarfil Daniel García, @danigarcia1986 Eduardo Castillo, @NassinCastillo La Revista de ACOP, nuevo nombre para El Molinillo de ACOP tras Paola Cannata, @PaolaCannata 82 números editados, es una publicación mensual a la que tie- José Luis Izaguirre, @jl_izaguirre92 nen acceso directo todos los socios de ACOP. Es una vía de co- Vicente Rodrigo, @_VRodrigo municación abierta para todas aquellas personas interesadas en Juan Luis Fernández, @juanlu_fl la comunicación política, una disciplina que, día a día, cobra más Pablo Martín Díez importancia en las democracias de todo el mundo, en un entor- no cada vez más globalizado e intercomunicado, donde gobier- REVISIÓN Y CORRECCIÓN nos y ciudadanos mantienen relaciones cada vez más estrechas Cristina Ramos, @CrisRamDuq y más transparentes. DISEÑO En La Revista de ACOP encontrarás contenidos de actualidad re- Estudio VicenteRojo, www.vicenterojo.net lacionados con la comunicación pública e informaciones de inte- rés para los profesionales de este sector. La Revista de ACOP es COMITÉ ASESOR INTERNACIONAL una de las revistas de referencia en su sector, habiendo sido re- W. Lance Bennet, fundador y director del Center For Communication and Civic Engagement. conocida con el premio Victory Award a la mejor publicación po- Michael Delli Carpini, decano de la Annenberg lítica en cuatro ocasiones consecutivas: 2014, 2015, 2016 y 2017. School for Communication. Steven G. Dong, director del Instituto de Relaciones La Revista de ACOP es, ante todo, una útil herramienta al servicio Públicas y Comunicación Estratégica de Tsinghua. de los socios de ACOP, por lo que todas vuestras sugerencias Stanley Greenberg, doctor en Harvard. o colaboraciones son más que bienvenidas. Podéis hacérnoslas Marta Lagos, directora fundadora de la Corporación llegar a través de esta dirección: Latinobarómetro. [email protected] Simón Pachano, coordinador de la Maestría en Ciencia Política de FLACSO. Los artículos publicados en esta revista son fruto de la selección Holli A. Semetko, directora de la Oficina de Asuntos y redacción del Comité editorial, y no representan la posición ofi- Exteriores y del Instituto Calus M. Halle for Global cial de la Asociación, que solo se expresa a través de sus circu- Learning, Universidad de Emory. lares oficiales. Los contenidos aquí recogidos están protegidos Heather Simpson, jefa de Gabinete y asesora por las leyes de la propiedad intelectual, por lo que solo podrá principal de Helen Clark, Primera Ministra de Nueva hacerse uso de ellos citando su origen. Zelanda (1999-2008). Silvio Waisbord, director del Programa de Graduados en la Escuela de Medios y Asuntos SÍGUENOS EN: Públicos, Universidad de Washington. /AsociacionACOP /photos/compolitica/ El Molinillo de ACOP. N°1 al N°82 (2008-2015) ISSN 2340-9576 @compolitica /user/compolitica La revista de ACOP, Segunda Etapa /company/asociación-de-comunicación-política-acop- ISSN 2445-3951 #LaRevistaDeACOP Nº 032 NOVIEMBRE DE 2018 SUMARIO Los 10 protagonistas políticos de 2018 06 Los 10 conceptos Las 10 webs clave de 2018 12 políticas de 2018 50 04 16 50 64 Un año para Las 10 fotos de 2018 Las 10 webs Las 10 valoraciones celebrar en ACOP Vicente Rodrigo y Juan Luis políticas de 2018 de popularidad de Daniel Ureña Fernández Marina Isún 2018 Pedro Marfil 06 22 54 Los 10 Las 10 entrevistas Los 10 social media 66 protagonistas de 2018 de 2018 Calendario políticos de 2018 José Luis Izaguirre e Irene Daniel García Electoral 2019 David Redoli Morchón y Asiaín Paola Cannata Lina María Cabezas Rincón 58 28 Los 10 libros de 80 12 Las 20 mejores 2018 Agenda de Los 10 conceptos ficciones políticas Eduardo Castillo Congresos 2019 clave de 2018 de 2018 Adriana Parker Francisco Seoane Ignacio Martín Granados 3 #LaRevistaDeACOP Un año para celebrar en ACOP ACOP 2018 lega el fin de año y con él, ya A lo largo de 2018 también han cambia- es tradición ofreceros desde do los liderazgos en los tres países de ACOP este número especial América Latina con mayor población: en el que hacemos balance Brasil, México y Colombia. El caso más de lo más destacado de 2018 reciente, el triunfo electoral de Jair Bolso- L en comunicación política y naro a finales de octubre, fue un ejem- presentamos un avance de lo que nos plo de cómo las redes y los grupos de espera en 2019. WhatsApp pueden impulsar a un candi- DANIEL UREÑA dato por vías menos convencionales que @danielurena Como sucede con las mejores añadas los clásicos spots de televisión. Presidente de ACOP de los vinos, este 2018 que ahora ter- mina ha resultado excelente para nues- Del mismo modo, en noviembre, las mid- tra Asociación. Cumplimos una década terms en Estados Unidos sirvieron para y en junio lo celebramos por todo lo catapultar hacia la victoria a jóvenes aspi- alto en el V Encuentro Internacional de rantes a quienes casi nadie conocía unos Comunicación Política en Bilbao, una ci- meses antes. Buena parte de su éxito se ta que se convirtió en un gran éxito y lo deben a plataformas como Instagram, volvió a conectar durante tres días in- donde la audiencia tiende a valorar cua- tensos a profesionales de diferentes lidades como la espontaneidad, la trans- ámbitos con una pasión en común: la parencia o la cercanía. La artificiosidad, la consultoría y la investigación en comu- opacidad y la frialdad no arrastran votos: nicación política. se buscan políticos de carne y hueso. Desde el punto de vista de los aconteci- De cara a 2019 nos espera una nueva mientos, 2018 ha sido un año de inten- dosis de comunicación política. De un sas transformaciones políticas en Espa- lado del Atlántico tendremos elecciones ña. Estos doce meses han estado mar- al Parlamento Europeo, además de las cados por una cierta imprevisibilidad, municipales y autonómicas en España, no solo por el inesperado relevo en La sin descartar una convocatoria anticipa- Moncloa sino también por una serie de da a las generales. Y en América Latina, si dimisiones que se han producido a un en 2018 ha habido campañas presiden- ritmo acelerado por la presión de los ciales en los tres países más poblados, el medios digitales y las redes sociales. próximo año llegará el turno del cuarto de la lista: Argentina. Desde ACOP segui- Los políticos y sus asesores tienen el remos muy de cerca todas estas carre- desafío de adaptar sus tiempos de re- ras a las urnas. acción a este nuevo escenario. Para ello cuentan con el factor generacional: por En el lanzamiento de esta edición espe- primera vez desde el fin de la dictadu- cial de nuestra revista, podemos sentir- ra, los cuatro grandes partidos están nos más que orgullosos. Nuestra familia dirigidos por líderes que no vivieron la de consultores, asesores y académicos Transición. Pedro Sánchez era apenas no deja de crecer en número de socios un niño cuando Adolfo Suárez asumió y en actividades por toda España, y es- el poder, y tanto Pablo Casado como tamos convencidos de que la próxima Pablo Iglesias y Albert Rivera dieron sus temporada nos traerá todavía más moti- primeros pasos ya en democracia. vos para celebrar. ¡Feliz 2019 a todos! ¤ 5 #LaRevistaDeACOP 10 / 100 Los 10 protagonistas políticos de 2018 6 #LaRevistaDeACOP PROTAGONISTAS 2018 oportunidades, garantizar el respeto de 1. DONALD TRUMP los derechos humanos y promover la (ESTADOS UNIDOS) paz donde aún persisten conflictos ar- mados. Aunque el propio Guterres ha onald Trump volvió a ser el reconocido que el avance del cambio gran protagonista político climático es más rápido que las medidas en 2018. Estados Unidos de respuesta, no ha cejado en su empe- votó el 6 de noviembre pa- ño por impulsar una auténtica transición DAVID REDOLI ra renovar por completo la ecológica, con el objetivo de minimizar MORCHÓN Cámara de Representan- los daños al único planeta conocido en @dredoli D tes y un tercio del Senado, y para elegir el que podemos vivir: la Tierra. Su labor Sociólogo y los gobernadores de 36 Estados. Trump merece ser reconocida como personaje expresidente de ACOP planteó la votación como un plebiscito político fundamental en 2018. sobre su figura y su gestión, y, aunque perdió el control de la Cámara de Repre- sentantes, mejoró posiciones en el Se- 3. JAIR BOLSONARO nado y conservó tres gobernadores cla- (BRASIL) ve para las elecciones presidenciales de 2020: en Texas, en Ohio y en Florida. ¿Por Ha sido tachado (y probablemente con qué Trump se ha ganado la confianza de razones más que fundamentadas) de tantos norteamericanos? La respuesta es ultraderechista, de homófobo, de misó- multicausal, pero tal vez una de las razo- gino, de autoritario y de liberticida. Pero nes principales del éxito del actual inquili- el hecho es que este exmilitar de 63 años LINA MARÍA CABEZAS no de la Casa Blanca sea que su discurso (nostálgico de la dictadura brasileña) RINCÓN canaliza las frustraciones de millones de ganó las elecciones presidenciales del @lmcabezas norteamericanos que cada vez se sienten mes de octubre de forma espectacular: Consultora senior del menos partícipes del “sueño americano” con un contundente 55,13 % frente al Departamento de y que experimentan vidas cada vez más 44,87 % de Fernando Haddad, 55 años Asuntos Públicos de precarias, más inciertas, más difíciles y y del Partido de los Trabajadores. Tras ATREVIA menos esperanzadoras. Sea como fuere, su victoria, Bolsonaro se dirigió a sus el fenómeno Trump parece que llegará compatriotas por Facebook, rezó públi- con fuerza hasta 2020.
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