Research Report Collaboration and Social Media-2008 Taking Stock of Today’s Experiences and Tomorrow’s Opportunities Geoffrey Bock Steve Paxhia The Gilbane Group June 9, 2008 Gilbane Group Inc. 763 Massachusetts Avenue Cambridge, MA 02139 USA Tel: 617.497.9443 Fax: 617.497.5256
[email protected] http://gilbane.com With Thanks to Our Sponsors Platinum Gold Silver ©2008 Gilbane Group, Inc. i http://gilbane.com Collaboration and Social Media — 2008 Table of Contents With Thanks to Our Sponsors .................................................................................. i Our Perspective ................................................................................. vi How American Companies Use Social Media ....................................... i Tracking Social Media ............................................................................................. 2 Adopting Social Media .............................................................................................. 5 Social Media Profiles .............................................................................................. 10 A Social Media Roadmap ....................................................................................... 30 Customer Stories ............................................................................. 32 Awareness at Earth Knowledge ............................................................................. 33 EMC Documentum eRoom at Bechtel ................................................................... 36 EMC Documentum eRoom