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Fuld & Company CICI SUPERSUPER TECHTECH USERSUSERS Super users of intelligence technology are made, not born. It is money, time, and focus on process – in addition to their use of technology – that brings them to World Class. Fuld & Company Intelligence Software Report®2008-2009 A Review of Software/Technology Offerings in the Competitive Intelligence Arena FULD & COMPANY The Global Leader in Competitive Intelligence A PROFILE OF CICI SUPERSUPER TETECCHH Technology is Our colleagues the best indicator UUSSERERSS likely speak of a successful Hebrew, Hindi, intelligence Swedish, or program Portuguese rather BUT it needs a than English foundation of as their primary staffing, budget, and language. networks. 91.2% of Companies from the World Class programs following countries score the highest in received the highest technology technology scores sophistication. (ranked in descending order by average score): Israel We have mature India programs Sweden (with years of Brazil experience and other United States strengths, Canada such as trained United Kingdom staff, expertise in France primary research, Australia and a close working Italy relationship with Germany senior management). 67.7% of us have Finance intelligence programs We have deep We are likely a Pharma that are over four pockets… Technology or a Telecom years old and have a 60% have Pharmaceutical score of 41 or more, budgets of Company. Other making us World over one million Class overall. dollars. Tech INTELLIGENCE SOFTWARE REPORT® 2008‐2009 Who are the Super Users of Competitive Intelligence Technology? A REVIEW OF 13 SOFTWARE/TECHNOLOGY OFFERINGS COMPETITIVE INTELLIGENCE FULD & COMPANY 126 Charles Street ♦ Cambridge, Massachusetts 02141 20 Conduit Street ♦ London W1S 2XW United Kingdom Phone +1 617-492-5900 Phone +44 207-659-6999 Fax +1 617-492-7108 Fax +44 207-659-6998 www.fuld.com [email protected] Intelligence Software Report® is a Fuld & Company registered trademark FULD & COMPANY INTELLIGENCE SOFTWARE REPORT® 2008‐2009 PAGE 1 Table of Contents Welcome… ........................................................................................................................... 3 Disclaimer ........................................................................................................................... 4 What is competitive intelligence? .................................................................................... 5 Tech Super Users & Tech Kryptonite ............................................................................. 6 The Kryptonite ................................................................................................................... 8 Lessons from the data: ...................................................................................................... 9 What Technology Do the “Super Tech” Users Use? ................................................... 10 The Intelligence Cycle ..................................................................................................... 12 Scoring Criteria for Each Step in the Cycle .................................................................. 13 Understanding the Ratings ............................................................................................ 19 Why There Are No Winners .......................................................................................... 20 Which parts of the organization most often use these technologies? ...................... 22 Technology Labels ........................................................................................................... 23 Product Reviews .............................................................................................................. 24 Brimstone ...................................................................................................................... 25 Cipher Systems............................................................................................................. 28 Coemergence Inc. ......................................................................................................... 35 Comintell ....................................................................................................................... 41 Global Intelligence Alliance Group ........................................................................... 48 KB Intelligence Crawl SAS ......................................................................................... 52 Netro City Design & Information Systems Inc. ....................................................... 57 QL2 Software ................................................................................................................ 61 Strategy Software ......................................................................................................... 65 TEMIS ............................................................................................................................ 71 TNS Media Intelligence/Cymfony............................................................................. 77 Traction Software ......................................................................................................... 83 Wincite Systems ........................................................................................................... 92 Appendix: ......................................................................................................................... 97 Fuld & Company – Background .................................................................................. 100 Our Services .................................................................................................................... 101 Fuld & Company Objectivity & the JumpStart Process ........................................... 104 Report Authors ............................................................................................................... 105 FULD & COMPANY INTELLIGENCE SOFTWARE REPORT® 2008‐2009 PAGE 2 Welcome… Since 1998, Fuld & Company has continuously evaluated software packages with potential CI applications. This year for the first time we incorporated the Global CI Benchmarking survey, containing a self‐assessment of over 480 companies on a range of attributes critical to their competitive intelligence program, to understand how these companies view their own use of technology. No doubt you will find some of the analysis surprising. As in past reviews, for the 2008‐2009 Intelligence Software Report® we assessed the approximately one‐dozen products through vendor interviews, product demonstrations, vendor‐produced training sessions, and customer surveys. We evaluated the software packages with regard to the five steps of the Intelligence Cycle. We first had to distinguish between packages that promoted themselves as Business Intelligence (BI) vs. CI tools. Business Intelligence software, as the industry labels many of its products, typically deals with data warehouses and quantitative analysis, almost exclusively of a company’s internal data (e.g. CRM, customer relationship management data). The CI process depends heavily on the collection and analysis of qualitative information that includes both internally‐ generated and externally‐available data; therefore we eliminated most of the self‐ described BI software tools before beginning our in‐depth evaluations. Individual ratings reflect the level of automation provided by the software tool to the CI Cycle. Note that the software packages designed for a more general user base received lower total ratings because they covered fewer steps in the Intelligence Cycle: This does not in any way impugn the value of the software itself. A product may work superbly as a collection tool, but be weak in other areas. If you have any questions, feel free to write the report’s authors; our contact information is listed at the end of this report. Sincerely, Leonard M. Fuld President FULD & COMPANY INTELLIGENCE SOFTWARE REPORT® 2008‐2009 PAGE 3 DISCLAIMER Please note that the information and other content appearing in this report and in the Intelligence Software Report on the www.fuld.com Web site is based on data provided by the vendors of each product, or through publicly available information. The Intelligence Software Report is purely a public resource of general information (intended, but not promised or guaranteed to be correct, complete, or up to date), and is not intended to be a source of legal information. We have used our best efforts to make certain the information is correct as of the date we posted it, but we do not guarantee that it has not changed since that time. Fuld & Company assumes no responsibility or liability for the information and other content appearing in the Report, or for any damages arising out of the use of or inability to use the content or other content or services provided or downloaded from the Fuld Web site, or accessed on the Internet as a result of materials appearing on the Fuld Web site, regardless of the cause of action under which such damages are sought. Because some states do not allow the exclusion of implied warranties or the limitation of liability for consequential or incidental damages, the above exclusions may not apply to you. In such states, the liability of Fuld & Company is limited to the greatest extent permitted by law. Also note that the Fuld Intelligence Software Report is intended to offer a thumbnail view of some of the many software tools that can be used by competitive intelligence professionals. If you have a specific
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