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Terms for Creative Professionals a Collection of Key Terms and Definitions Used by Creative Professionals terms for Creative Professionals A collection of key terms and definitions used by Creative Professionals. Learn more about them from Yes I’m a Designer courses! contiguous canvas lorem responsive noise DPS design blend ipsum mode Masthead master rule of histogram margin smart head page thirds entry pdf sharpening point object resample baseline stock hue Gutter Bleed shift photo jpeg process FPO mood body color pixel copy spread contrast orphan slug board drop mask shadow cmyk rulers ppi layers contour pixel sans GIF serif feather font text kern selection artboard Psd wrap alias rasterize spot mock- hsb color invert lossy leading up adjust- hierarchy color pantone ment texture stroke line tracking RGB swatch trace negative PNG gray- scale layout guide space composition thumbnail gradient balance alpha vector dominance half wire tone frame vibrance rhythm DTP value tiff emboss cmyk emphasis bezier scale saturation CMS curve shape soft unity proportion CROP proof style widow trim action guide vector filter opacity mark greeking mask brigthness grid © 2013 | Designed by Martin Perhiniak | www.yesimadesigner.com 1 terms for Creative Professionals A collection of key terms and definitions used by Creative Professionals. Learn more about them from Yes I’m a Designer courses! Graphic Design Balance One of the principles of design, Blend mode Blending modes determine CMS Color management is the balance places elements on the page how the pixels in a layer blend with controlled conversion between the Glossary so that text and graphic elements are pixels on underlying layers. Most color representations of various evenly distributed. In layouts with commonly used modes are Normal, devices, such as image scanners, digital Action Recorded series’ of steps in an even balance the graphics don’t Multiply, Screen and Overlay. cameras, monitors, TV screens, film Adobe Photoshop for simplifying overpower the text and the page printers, computer printers, offset repetitive tasks. doesn’t seem to tilt to one side or the Bleed When an image or presses, and corresponding other. printed color extends media. The primary goal Adjustment Powerful tools in Adobe beyond the trimmed of color management is Photoshop. They can enhance, repair, Baseline Shift The baseline is an edge of a page, it is to obtain a good match and correct the color and tonality invisible line onto which all type called a “bleed”. across color devices (lightness, darkness, and contrast) characters sit. Moving characters up Bleeding ensures of an image. They can or down in relation to the baseline and that the print CMYK The CMYK be used non- using it effectively can make a huge extends to the color model (process destructively difference to the professional look of edges of the color, four color) is as Adjustment your type. paper. The paper is a subtractive color Layers. usually trimmed to model, used in color Bevel Raised effect created by applying the desired size after printing, and is also used Alias The highlight and shadow colors to the printing. to describe the printing jagged edges inside and outside edges of the border process itself. CMYK refers on curves of an image or text area in order to Body copy Main text to the four inks used in some and diagonal create the illusion that the image or part of an advertisement color printing: cyan, magenta, lines in a bitmap text area has three dimensions. Also or any printed matter (as distinct from yellow, and key (black). image are known as aliasing. Aliasing see at Emboss. the logo, headline, subheadings, and can be minimized with a smoothing graphics) that provides the ‘meat’ Color Colors are the life of any type of process called anti-aliasing which adds Bezier curve Mathematically defined of the communication. Usually a graphic designing. Without effective additional pixels to make the edges curve used in two-dimensional graphic professional copywriter writes the body colors it is nearly impossible to design appear less jagged. applications. The curve is copy. a winning brand identity. Every color defined by four points: has its own meaning and each color Alpha A fourth color component in the initial position Brightness The brightness (light/ describes different purpose and idea. the RGB color model that represents and the terminating dark) of an image, the intensity One must take care of the selection opacity. By changing Alpha values, position (which are of a light source or color of the color that it should exactly images can be rendered completely called “anchors”) luminance. communicate about the brand and transparent to completely opaque. and two separate company’s mission and vision. Color Canvas Working area in Adobe middle points can aid organization so develop a color Artboard In Adobe Illustrator you can Photoshop, which can be (which are called strategy and stay consistent with those use Artboards to organise your artwork extended or reduced to fit more “handles”). colors. Color can give emphasis to and save or print them out. image content into the document. create a hierarchy. © 2013 | Designed by Martin Perhiniak | www.yesimadesigner.com 2 terms for Creative Professionals A collection of key terms and definitions used by Creative Professionals. Learn more about them from Yes I’m a Designer courses! Composition In the visual arts usually white, or none at all development of digital libraries and Font In typography, a set of all – in particular painting, graphic catalogues. characters in a typeface. design, photography and sculpture Contrast A principle of art, contrast – composition is the placement or refers to the arrangement of opposite Drop shadow A commonly used visual FPO For Position Only is to indicate arrangement of visual elements or elements (light vs. dark colors, rough effect consisting of drawing that looks that the image (as seen) has only been ingredients in a work of art, as distinct vs. smooth textures, large vs. small like the shadow of an object, giving the added to the design to indicate its from the subject of a work. It can also shapes, etc.) in a piece so as to create impression that the object is raised position on the layout and thus is not be thought of as the organization of visual interest, excitement and drama. above the objects behind it. indicative of the appearance of the The colors white and black provide the final printed image. the elements of art according to the DTP Desktop publishing is the creation principles of art. greatest degree of contrast. Complementary colors of documents using page layout skills GIF GIF images display up to 256 Compression There are two types of also highly contrast on a personal computer. colors. GIF images generally have very small file sizes and are the most widely image file compression algorithms: with one another. An Emboss Embossing an image, gives it lossless and lossy. Lossless artist can employ used graphic format on the web. The a three dimensional (3-D) quality. The low quality resulting from compression compression algorithms reduce file size contrast as a tool, 3-D effect is created with highlights while preserving a perfect copy of the to direct the viewer’s makes them unsuitable for and shadows on the edges of the professional printing. original uncompressed image. Lossy attention to a particular image. Also see at Bevel. compression algorithms on the other point of interest within the Gradient Allows the hand allow for variable compression piece. Emphasis Something that is singled out user to fill an object/ that trades image quality for file size. or made more prominent has emphasis. Crop One basic way to modify images image with a smooth An element of a design that dominates transition of colors. Contiguous is a term used in Adobe is to crop them — remove some part or becomes the center of interest has Photoshop for a couple of tools of the image. Cropping changes the emphasis. Grayscale Grayscale (like the Magic Wand). It means appearance of images in order to images contains black, white and 254 neighbouring, adjacent or connected. better fit the layout, make a statement, Entry point Point or points on the shades of gray. If this option is checked then the or improve the overall appearance of layout where the reader can start Magic Wand will only sample from the design. reading. The designer has to help Greeking In computing, a means of neighbouring areas with similar colours readability by adding entry points. speeding up the display redraw rate of and will stop at the edges. When turned Dominance Dominance is created by a computer monitor by representing off the selection can spread freely. contrasting size, positioning, color, Feather Feathering is a technique text characters below a certain size as style, or shape. The focal point should used to smooth or blur the edges of a gray lines, boxes, or illegible dummy Contour/silhouette The image of a dominate the design with scale and feature. type. person, object or scene represented as contrast without sacrificing the unity a solid shape of a single colour, usually of the whole. Filter A filter is applied to Grid An underlying structure black, its edges matching the outline of images or art works to easily of columns, rows, margins, the subject. The interior of a silhouette DPS Digital Publishing includes the create special effects or to and lines, that dictate is featureless, and the whole is typically digital publication of e-books, EPUBs, achieve a look that would be the way information is presented on a light background, Digital Magazines (also sometimes too difficult to create manually. organized on a page. known as electronic articles), and the © 2013 | Designed by Martin Perhiniak | www.yesimadesigner.com 3 terms for Creative Professionals A collection of key terms and definitions used by Creative Professionals.
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