WCE Press Kit 2015.Pdf
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about world coee events World Coffee Events is the premier producer of events for the coffee community and licenses championships in more than 60 countries/regions involving thousands of participants worldwide. The World Coffee Events’ mission is to develop events that engage the specialty coffee community and promote coffee excellence. about the world barista championship The World Barista Championship (WBC) is the premier international coee competition produced annually by World Coee Events (WCE). The competition focuses on promoting excellence in coee, advancing the barista profession, and engaging a worldwide audience with an annual championship event that serves as the culmination of local and regional events around the globe. wbc facts & statistics each competitor prepares 4 espresso, 4 cappuccino & 4 original signature drinks to exacting standards during a 15-minute performance set to music since its inception, WBC has been hosted by parent organizations and global partners last year, partnering with international tradeshows, we welcomed nearly 10,000 attendees onsite with an additional 40,000 unique viewers watching the Livestream coverage there are 60+ national bodies participating in the WBC = previous championship = 2015 World Barista Championship 15 years of WBC WBC 2000 WBC 2001 WBC 2002 WBC 2003 WBC 2004 WBC 2005 WBC 2006 WBC 2007 Monte Carlo Monaco Miami USA Oslo Norway Boston USA Trieste Italy Seattle USA Berne Switzerland Tokyo Japan Hosted by SCAE Hosted by SCAA Hosted by SCAE Hosted by SCAA Hosted by SCAE Hosted by SCAA Hosted by SCAE Hosted by SCAJ WBC 2008 WBC 2009 WBC 2010 WBC 2011 WBC 2012 WBC 2013 WBC 2014 WBC 2015 Copenhagen Denmark Atlanta USA London UK Bogota Colombia Vienna Austria Melbourne AUS Rimini Italy Seattle USA Hosted by SCAE Hosted by SCAE Hosted by SCAE Hosted by FNC Hosted by SCAE Hosted by MICE Hosted by SCAE Hosted by SCAA world coee competitions Between 2011-2012, World Coee Events grew its competition portfolio when it agreed to run preexisting competitions (World Latte Art Championship, World Cup Tasters Championship, and World Coee in Good Spirits Championship) in addition to developing two new competition formats, World Brewers Cup and World Coee Roasting Championship. world brewers cup highlights the craft of filter coee brewing by hand in a competition platform, promoting manual coee brewing and service excellence. world latte art championship highlights artistic expression in a competition platform that challenges the barista in an on-demand performance. world coee in good spirits championship promotes innovative beverage recipes that showcase coee, spirits, and unique ingredients in a competition format. world cup tasters championship awards the professional coee cupper who demonstrates speed, skill, and accuracy in distinguishing the taste in a competition format. world coee roasting championship highlights the talent & skill of those involved in the discerning of high-quality product and the artisanal craft of roasting specialty coee within a competitive format. = previous world coee competitions = 2015 world coee competitions world coee competitions 2012-2015 World Latte Art Championship (WLAC) WLAC / WCIGS / WCTC WLAC / WCIGS / WCTC WLAC / WCIGS / WCTC World Coee in Good Spirits Championship (WCIGS) Aug 2014 - Melbourne Jun 2013 - Nice WBrC / WCRC World Cup Tasters Championship (WCTC) Jun 2012 - Vienna World Brewers Cup (WBrC) WBrC / WCRC WBrC / WCRC World Coee Roasting Championship (WCRC) June 2014 - Rimini May 2013 - Melbourne June 2015 Gothenburg Sweden worldwide feature events wce all stars There is more than one way to promote excellence WCE All-Stars events showcase some of the world’s best in coee: World Coee Events develops feature events baristas in activities including: espresso & cappuccino like WBC All Stars and Re:co for cutomized regions and challenges, on-demand performances, pop quiz segments, audiences in order to promote specialty coee to a surprise challenges, and more. All-Stars events oer a wider audience of consumers, as well as initiate dialogues unique opportunity to engage with coee consumers through about important issues that impact the coee industry a fun and informal--yet informative--platform. and those who work within it. WCE acts as consultants, oering feature event development and execution services. = TED coee = previous wbc all stars = 2015 wbc all stars = Re:co = tamper tantrum live previous & upcoming events Re:co - The Specialty WCE All Stars WCE All Stars WCE All Stars WBC All Stars Tamper Tantrum Live TED Coee Coee Symposium Shanghai, China Milan, Italy Guangzhao, China Oct 2013 - Milan Jun 2012 - Vienna Mar 2014 - Vancouver June 2015 March 2015 October 2015 November 2015 Mar 2013 - Shanghai Jun 2013 - Nice Sep 2014 - Rio Di Janero Gothenburg Sweden Oct 2014 - Seoul Oct 2014 - Asia Tour WCE All Stars WCE All Stars Nov 2014 - Dubai Re:co Latin America Sydney, Australia Bogota, Colombia Guatemala City September 2015 October 2015 August 2015 Re:co is a unique, new symposium, launching in Europe at the Nordic World of Coffee in Gothenburg on the 15th & 16th of June 2015. Re:co is an event designed for high-level discussion, leading innovation and strategy development for those passionate and influential in the world of specialty coffee. Through a mixture of speakers, interactive experiencesand opportunities for conversation, Re:co will look primarily at the new specialty coffee market in Europe. The event will have a wider scope than the state of the market, the challenges we face and some of the solutions we have. Re:co will also shine a light on opportunities for growth and development, delving into how these can be approached. Re:co’s audience are those looking to gain insight into the new specialty coffee market in Europe, as well as those looking to be challenged and inspired by their industry. It is an essentisal event for leaders of businesses who believe that collaborative work and discussion can benefit all involved. sta advisory board Cindy Ludviksen Amy Ball Laura Lee Drewry Pearson James Shepherd Bart Deprez Lina Chodo Managing Director Special Projects Manager Director of Business Director, Treasurer 2014 Chair (SCAE) SCAE SCAE Development Irene Dennehy Irene Beretta David Veal Mike Yung Marcus Boni Yoshihito Kato Finance Executive Events Manager SCAE Executive Director 2015 Chair (SCAE) SCAA SCAE Shelby Paul Nathan Slabaugh Jamie Jessup Ric Rhinehart Carl Sara Stephen Morrissey Events Manager Media Specialist Partnership Manager SCAA Executive Director SCAA SCAA Jenn Rugolo Roukiat Delrue Tereza Vertatova Peter Giuliano Dan Streetman Communications & National Bodies Manager Re:co Event Coordinator Director, SCAA SCAA Marketing Manager press information work groups partnering to create an WCE Work Groups are experience that shares made up of volunteers specialty coee to the that support the mission world of the organization and assist in developing initiatives toward the strategic plan. Annual Want to join us at one working groups may of our events? also be formed to Contact us for a FREE pass: assist with specific [email protected] projects related to one or more activities. Need a photograph or video? We’ve got you covered. Contact us for free access to our photoshelter and/or video clip licensing information: [email protected] We’re always happy to answer any questions you might have, so please don’t hesitate to get in touch. More Information Website: www.worldcoeeevents.org World Barista Championship: www.worldbaristachampionship.org Re:co: www.recosymposium.org Facebook: www.facebook.com/WorldCoeeEvents World Brewer’s Cup Championship: www.worldbrewerscup.org Twitter: www.twitter.com/WCoeeEvents World Latte Art Championship: www.worldlatteart.org Instagram: www.instagram.com/WCoeeEvents World Cup Tasters Championship: www.worldcuptasters.org Livestream: www.livestream.com/worldcoee World Coee in Good Spirits: www.worldcoeeingoodspirits.org Youtube: www.youtube.com/WorldCoeeEvents World Coee Roasting Championship: www.worldcoeeroasting.org.