Malaysia National Championships 2021 | 2022 Sponsorship Opportunities Prospectus Malaysia Championship 2021 / 2022 Malaysia Art Championship 2021 / 2022 Malaysia Brewers’ Cup 2021 / 2022

Hosted by Organised by Montgomery Group In-conjunction with ABOUT THE ORGANISER The Malaysia Specialty Coffee Association (MSCA) will play host and be the organising committee of the upcoming MBC, MLAC, & MBrC 2021.

MSCA is the official national body of the nation to overlook all World Coffee Event (WCE) competitions in Malaysia.

MSCA roles are as follows: ▪ To uphold competition standards. ▪ To ensure that the competition operates according to WCE Rules & Regulations for all WCE sanctioned competition. ▪ Developing local judges to be recognized as qualified judges for WCE championship.

ABOUT MALAYSIA NATIONAL COFFEE CHAMPIONSHIP SERIES Well Supported By Our Industry Partners since 2015, Malaysia Barista Won The World Champion in 2018

• Malaysia Barista Championship (MBC) • Malaysia Latte Art Championship (MLAC) • Malaysia Brewers’ Cup (MBrc)

3 Major Coffee Competitions Malaysia National Coffee Championship (MNCC) has been attracting coffee Sanctioned by World Coffee Events (WCE), MSCA enthusiasts, majority of whom are young professionals with spending power and are keen to pursue a quality cup and lifestyle in their everyday life. We have also runs the competition annually with the key witnessed strong interest within media and public in recent years; alongside with objective of levelling up Malaysia’s Coffee continued growing coffee consumption in Malaysia. MSCA will continue to unite, Profession in all key areas on the world stage. develop and enhance the Specialty Coffee Industry in Malaysia! The Malaysia Latte Art The Malaysia Barista The Malaysia Brewers Cup (MBrC) Championship (MLAC) will see top Championship (MBC) is an will line-up Malaysia's top and creative baristas competing to inaugural competition that who will showcase their coffee create the best looking cup of highlights the craft of baristas, brewing expertise. The winner will latte. The winner will be awarded encouraging the local baristas to represent Malaysia in the World the honour to represent Malaysia participate in competitions to Brewer's Cup in the World Stage. in the World Latte Art develop their skills. World Coffee Championship. Events (WCE) also officially The World Brewers Cup sanctions the championship. competition highlights the craft of The championship highlights the filtered coffee, brewed by hand; artistic expression in a The objective of MBC is to promotes manual coffee-brewing competition platform which highlight the skills of these and service excellence in Specialty challenges the barista in an on- baristas, promoting excellence in Coffee. This Championship not demand performance and the service, presentation as well as only challenges the depth of audience can expect a riveting self-confidence. The nations knowledge of the Barista but also display of intricate skills and champion will be able to compete tests his or her ability to truly showmanship by contestants. in the world stage alongside some bring out outstanding flavours of the best baristas in the world. through techniques in the brewing of coffee. When Are the Championships?

2021 & 2022 Editions Venue : International Café and Beverage Show (ICBS)， KLCC, Malaysia Date : 17 – 19 June 2021(Date for 2022 to be advised)

www.intl-cbs.com This Year, We Bring You Special Deals!

We Maximise Your Return On Investment

1 Sponsorship 1. Sponsorship entitlements allow you to promote your business direct to business owner (B2B) and consumer (B2C).

2. Gives you immediate recognition as an industry leader! Meaningful Access to 2 Events Audiences B2B B2C 3. A great platform to showcase your latest services, developments and products.

4. Strengthen your existing bonds with your stakeholders.

5. Tap into unrivalled partnership.

6. Your company will gain merit as a good corporate citizen and positive publicity.

17-19 June 2021 March 2021 7. Maximize this opportunity now and do not left behind by your SPONSORSHIP KLCC, KL One Utama Shopping Mall, KL competitors!

Key Benefits Put your business front and centre | Get in front of your target market | Brand awareness & media exposure | Increase your reach and exposure to new clients, customers and businesses | Reconnect with customers and engage with an audience | Generate strong leads Before Your Bid, Please Note!

1. This is a sealed bidding

2. Hard copies of documents requested to mail to MSCA Secretariat Office

3. The winning bidder shall be a sponsor of MNCC for 2 editions of 2021 and 2022.

4. The sponsorship amount will be as per winning bid payable per edition The Packages (For Year 2021 & 2022 The Packages (For Year 2021 & 2022 The Packages (For Year 2021 & 2022 BIDDING PROCESS

1. This is a sealed bid process. 2. All bids are to be sent via mail/by hand to the Secretariat Office: Address: B-3A-23A, 10 Boulevard, Lebuhraya Sprint, Jalan Cempaka, Kampung Sungai Kayu Ara, 47400, Petaling Jaya, Selangor, Malaysia Attn: Ms Cynthia Cheong (Coordinator) 3. The closing date for submission of bids will be on 29th of January 2021, at 5PM. 4. The committee members of MSCA will review the bids received against the following framework. 5. There is no limit to the number of sponsorship packages a sponsor can bid for. 6. Bids should meet or exceed the Reserve Price for each sponsorship package in order to receive full benefits listed. 7. Where the highest bids for sponsorship package are the same amount, sponsor will send in another bidding form to re-bid. 8. The committee members of MSCA will decide on the basis for awarding sponsorship packages where a valid bid is not received for a package. 9. Successful bidders will subsequently be requested to confirm their bid in writing, which will facilitate MSCA raising the appropriate invoice. 10. Full payment is due at the time of notification that you are the winning bidder. 11. Sponsor has to support equipment for preliminary round in March 2021 12. All sponsors are to abide by the terms and conditions set by MSCA; to be officially notified during the award.

Mailing Address: Attention: Ms Cynthia Cheong Malaysia Specialty Coffee Association (MSCA) B-3A-23A, 10 Boulevard, Lebuhraya Sprint, Jalan Cempaka, Kampung Sungai Kayu Ara, 47400, Petaling Jaya, Selangor, Malaysia Tel: +603 8408 1988 Be Part of the Malaysia Coffee Industry Partnership

For More Information, please contact:

Ms Cynthia Cheong Malaysia Specialty Coffee Association (MSCA) B-3A-23A, 10 Boulevard, Lebuhraya Sprint, Jalan Cempaka, Kampung Sungai Kayu Ara, 47400, Petaling Jaya, Selangor, Malaysia Tel: +60 3-8408 1988 | Email: [email protected]