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2021 SPONSORSHIP INFORMATION “Just Keep Glittering!” -Finding Nemo

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2021 SPONSORSHIP INFORMATION “Just Keep Glittering!” -Finding Nemo 2021 SPONSORSHIP INFORMATION “Just keep glittering!” -Finding Nemo With two competition seasons (mostly) under our belt, Glitter Cat has continued to do things we could never have imagined possible even as the industry quickly embraced our mission. We initially set out to change what the face of a successful barista competitor looks like and now we have expanded that scope to include 49 coffee professionals who have changed the US Coffee Competition scene for the better. I am sitting on our couch during shelter-in-place with a cat on either side of me, reminiscing about the past season and the moment that sticks out was at the Nashville Qualifier. We heard change. We saw change. There is change. It was here we, as underrepresented coffee professionals historically missing on competition stages, made it clear we were taking places. After a Glitter Cat called “Time!” shots were passed around in celebration and cheering erupted. The entire energy of the competition hall was different. Representation across so many different communities, not only by how we looked, but how we identified, was present and growing in numbers. Among many firsts in the US competition, we saw things that many couldn’t even dream of, including the first ever deaf competitor on stage. It seems Glitter Cat has sparked tangible change in a short time. Yet we all know, progress isn’t linear... As you’ll see, the successes and challenges were exciting and have only served to make us strive for more as we adapt to something entirely different for this next year. While Glitter Cat still intends to be a competition training program for coffee professionals from marginalized communities, the condensing and cancellation of competition makes us sure that our platform can and should reach beyond the competition stage to create more opportunities for BIPOC, womxn, LGBTQIA+, and disabled coffee professionals to have their voices amplified and build their careers in an industry that’s not going away. Glitter Cat is actively fundraising for 2021 and we have big plans for expansion. Perhaps the biggest two additions are the launch of the Business Accountability Project and a Digital Competition, in addition to follow up bootcamps and competition financial assistance for the 2021 nationals. We are excited to work together with you to continue to make a major impact in the coffee industry! T. Ben Grimm Creator of Glitter Cat Barista Chief Glitter Officer 1+215.970.4192 · [email protected] IG: @glittercatbarista · @tbengrimm OVERVIEW + OBJECTIVES WHAT IS GLITTER CAT? The team at Glitter Cat is incredibly excited for year three! After the incredible growth from our first year hosting one bootcamp to our second year putting on four bootcamps, five community events, and one follow-up bootcamps for nationals qualifiers, we spent year two learning, growing, and adding in as much glitter as possible! As of July 2019, we are a 501(c)(3) non-profit which allows us to expand our sponsorship opportunities and reach even more coffee professionals. For the upcoming 2021 competition season, we will host follow-up bootcamps for nationally qualified Coffee in Good Spirits and Roasters competitors, in addition to launching the Business Accountability Project, hosting a Digital Competition, organizing a COVID-19 grant relief fund, and laying the groundwork for Glitter Cat Labs. Our mission continues to be changing the face of what the average coffee competitor looks like and creating communities for coffee professionals from marginalized communities to thrive personally and professionally. OBJECTIVES 1. Increase representation and success of competitors who self-identify as part of a marginalized community: including but not limited to BI-POC, LGBTQIA+, womxn, and people with disabilities. 2. Deconstruct questions around rules and regulations and provide free training from US and World Champions. 3. Foster special, unique, and meaningful communities that transcend bootcamps while building relationships and networking communities between senior and junior competitors. 4. Provide professional resources for career development beyond the competition stage. IN THE 2020 SEASON, WE SAW MAJOR CHANGES. Glitter Cat’s vastly expanded program saw incredible successes and unique challenges that will inform the future of the program. Glitter Cat’s main objective in 2018 was to help change the face of the average barista competitor, and we started to see major changes in the 2020 season. CLICK HERE FOR A FULL LIST OF GLITTER CAT DEMOGRAPHICS, RANKINGS, RECAPS, AND PHOTOS. OBJECTIVE 1: INCREASE REPRESENTATION At the qualifier level, representation of communities significantly increased. CONTINUED COMMITMENT TO BARISTAS WITH DISABILITIES Nicole Henderson (GC2020), is the first deaf person to compete in a United States Coffee Competition. INCREASE OF BI-POC REPRESENTATION IN BARISTA AND BREWERS In 2019, 1 black person qualified for Nationals across the four competitions, 2019 Glitter Cat Anthony Ragler. We saw two black women make history by qualifying for USBrC and USBC this year: Kristina Jackson (GC2020) and Michelle Johnson (Honorary Cat). This year, Anthony Ragler (GC2019) was the first black USBC finalist since Lem Butler in 2016, and the second black finalist in USBC history. In USBrC, 2020 Glitter Cats Dre Morales (10th place) and Peace Sakulclanuwat (17th place) presented Mexican and Thai coffees, which are not often showcased in coffee competitions. WE SPARKED MAJOR CHANGE IN REPRESENTATION FOR USCIGS 2019: Over 90% of National qualifiers identified as male and/or white 2020: 10 of 24 national qualifiers are Glitter Cats, all of whom identify as BIPOC, LGBTQIA+, or womxn. GLITTER CAT NATIONAL QUALIFIERS • USBC: 5 (14% of National Qualifiers) • USBrC: 5 (16% of National Qualifiers) • USCIGS: 10 (42% of National Qualifiers) OBJECTIVE 2: TOP TIER TRAINING Jianing “Douzi” Du, World Brewers Cup Champion 2019, flew in from China to instruct at the Brewers Cup Bootcamp, a major opportunity for new and veteran competitors! Each bootcamp had the reigning 2019 U.S. champion instruct. Each bootcamp had World certified judges and multiple U.S./World Champions OBJECTIVE 3: FOSTERING RELATIONSHIPS Glitter Cats supporting Glitter Cats! NYC Glitter Cats built an event and fundraiser to support national qualifiers from New York. They raised over $5000! We’re seeing very strong relationships across cohorts with baristas, brewers, roasters, and CIGS competitors collaborating on various projects beyond competition. OBJECTIVE 4: CAREER DEVELOPMENT Numerous Glitter Cats have received job offers and started businesses and initiatives since their participation in the program and establishing themselves on the competition stage. GALS workshop - Atlas Coffee Importers led Glitter Cats through a Gender Action Learning Systems workshop, which included a journey mapping exercise to analyze where they are at and where they wish to go, while taking a look at challenges and opportunities. PLAN FOR 2021 With the 2021 competition season effectively cancelled, Glitter Cat will not be slowing down. Rather, this is a fantastic opportunity for us to expand our organization to have greater impact outside of the competition sphere while supporting competitors for the delayed national competition next year. FOLLOW-UP BOOTCAMPS AND SUPPORTING 2021 COMPETITORS Host a follow-up bootcamp for the ten Glitter Cats who qualified for USCIGS and provide financial and product support where needed. Support marginalized qualifiers for US Roasters and US Cup Tasters as Adopted Cats. BUSINESS ACCOUNTABILITY PROJECT Glitter Cat is using 2021 to break away from being a “competition only training program” and is committed to being a resource for anti-racism practices. Specifically, the B.A.P. will work with multiple companies to implement anti-racism measures into their hiring and operations. This will be a yearlong and on-going project with the end goal being a resource for specialty coffee businesses. DIGI-CATS DIGITAL COMPETITION Create a digital socially distant competition for coffee professionals from marginalized communities to be held in Fall 2020. Competition will resemble US Coffee Competitions with Barista, Brewers, Roasters, CIGS, Cup Tasters and Latte Art. COMMUNITY EVENT AT EXPO 2021 Glitter Cat plans on putting on a large event in New Orleans to celebrate the completion of the 2021 season and create a safe space for marginalized attendees. Being attached to Expo 2021, Glitter Cat aims to have an event that has food, games, beverages, and activities for folx of all different backgrounds to enjoy. Concept includes an event similar to the Carnivalito hosted in Costa Mesa. COMETOGETHER.COFFEE: A COVID19 GRANT RELIEF FUND Collaboration with Fellow Products to create an ongoing relief fund for coffee businesses owned by members of marginalized communities. GLITTER CAT LABS Rent and outfit a space in the Los Angeles area to run most Glitter Cat bootcamps and events and act as a coworking and training space for marginalized coffee professionals. PARTNER WITH US! This year, Glitter Cat will continue to support national competitors for USCIGS, Roasters, and Cup Tasters for the April 2021 national competition while expanding our reach and impact to the broader coffee community. Seeing as a traditional competition season is not occurring, Glitter Cat is committed to supporting marginalized coffee professionals in creative and unique ways. Below is a breakdown of Glitter Cat’s updated scope of work for the 2021 season. Included in this scope is: Digital Competition, Business Accountability Project, Follow Up Bootcamps, Competition Costs, SCA community event, and a COVID-19 relief fund. As a 501(c)(3) we are unable to profit from these funds received and commit to using them to support our mission of supporting underrepresented and marginalized coffee professionals and all sponsorship monies and in-kind/financial donations are 100% tax-deductible. GLITTER CAT FOLLOW-UP BOOTCAMPS In 2019 we held a follow up bootcamp for USBC qualifiers and found immense success in Nationals placements due to having direct and intentional follow up training. In 2020 we held a combination USBC-USBrC follow-up bootcamp and had plans for a USCIGS follow up.
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