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Extract Coffee Roasters and Boston Tea Party Promoting the Growth Of WEDNESDAY, JUNE 14, 2017 Issue 2 Coffee Education: Coffee Through My Lens Extract Coffee Roasters and Boston Tea Party Building a Coffee School in Kenya Promoting the Growth of a Coffee Culture in Ukraine What Chapters Mean to the Coffee Community SCA Introduces Roaster/Retailer Financial Benchmarking Study A PUBLICATION OF THE SPECIALTY COFFEE ASSOCIATION Cover Photo: Jordan Sanchez Cover Photo: Jordan WEDNESDAY, 14TH JUNE, 2017 4 Official Host 9 Coffee Through My Lens Sponsor: BWT JORDAN SANCHEZ 5 Coffee Education: 10 Building a Coffee School Extract Coffee Roasters in Kenya and Boston Tea Party REGINE GUION-FIRMIN DAN LACEY 11 What Chapters Mean to 6 Promoting the Growth of the Coffee Community a Coffee Culture in Ukraine JACKIE MALONE TABLE OF CONTENTS TABLE ANDRII CHOOCKOVSKY & EUGENE KIM 8 SCA Introduces Roaster/ Retailer Financial Benchmarking Study HEATHER WARD STAFF ADVERTISERS LILY KUBOTA List & Beisler Executive Editor International Coffee Week FEKETE RÉKA Photo Credit: Jordan Sanchez Jordan Photo Credit: made by zwoelf Design KEITH AMOS Advertising Sales DANNY PINNELL Digital Edition 2 THE DAILY EDITION | WEDNESDAY, 14TH JUNE, 2017 SCHEDULE OF EVENTS WEDNESDAY 14TH JUNE 9.00 - 17.00 Brew Bar & Espresso Bar hours Hall F North 9.00 - 17.00 Espresso Bar Service Hall F North 9.30 - 12.00 World Latte Art Championship Round One Hall F North 9.00 - 17.00 World Cup Tasters Championship Coffee Tasting Hall G South East 9.30 - 17.00 World Brewers Cup Round One Hall G South East 10.00 - 17.00 World of Coffee Exhibition Opening Hours Hungexpo, Halls F, G & 2 10.00 - 17.00 Bar in Serve The Audience bar @Curtis Booth Stand A15, Hall G, Hungexpo 10.00 - 17.00 WOC Lecture Series First Floor, Hungexpo Halls F/G 10.00 - 12.00 World Cup Tasters Championship Quarter Finals Hall G South East 10.00 - 11.00 Fairtrade International Open Cupping Session Cupping Room 1, Hall F, Hungexpo 10.00 - 13.00 Ethiopian Women in Coffee Association Cupping Cupping Room 2, Hungexpo, Hall 25 11.30 - 12.30 Collaborative Coffee Source Closed Cupping Cupping Room 1, Hall F, Hungexpo 12.00 - 16.30 World Coffee in Good Spirits Hall F North Serve The Audience @ Espresso Bar 12.00 - 17.00 World Coffee in Good Spirits Serve Hall F North The Audience Spirit Bar 12.30 - 16.30 World Coffee in Good Spirits Round One 13.00 - 14.00 Café de Mexico Open Cupping Session WOC Cupping Room 1, Hall F, Hungexpo 14.00 -16.00 Leadership Volunteer Meet and Greet Hungexpo, Hall 25 14.30 - 15.30 Equatorial Traders OPEN Cupping Session Cupping Room 1, Hall F, Hungexpo 15:00 - 17:00 Cezve/Ibrik Championship Round 1, Day 2 Hall G South East 16.00 - 17.00 Cadefihulia OPEN Cupping Session Cupping Room 1, Hall F, Hungexpo 18.30 - 20.30 IWCA Cocktail Reception (Registration Required) Intercontinental Hotel, Budapest LEARN ABOUT THE COFFEE PRODUCERS GUILD IWCA Cocktail Reception will be held on Wednesday 14th June Join us for a Meet and Greet on Wednesday, 14th June from at 18.30 at the Intercontinental Hotel. Tickets for this IWCA 14:00-15:00 at Hungexpo - Hall 25 Room 121 Cocktail will be sold at Euro 35,00 each. Open to all who are interested in learning more about Coffee IWCA European working group invites you to join a meeting on Producers Guild activities and progress! Wednesday 14th at 2pm in Hall 25 to get to know the volunteers who have shown interest so far in supporting the IWCA in Europe, LEARN ABOUT THE COFFEE TECHNICIANS GUILD and to develop ideas how to move forward. Join us for a Meet and Greet on Wednesday, 14th June from 15:30-16:30 at Hungexpo - Hall 25 Room 118 ETHIOPIAN WOMEN IN COFFEE ACTIVITIES Open to all who are interested in learning more about Coffee Technicians Guild activities and progress! Two cupping sessions will feature coffees from representatives of the Ethiopian Women in Coffee association (EWIC), including cup quality competition winners. Twenty coffee samples produced by INTERNATIONAL WOMEN IN COFFEE ACTIVITIES EWIC members will be presented at 10:30–12:30 and 14:00–16:00 Cupping of IWCA coffees will take place on Wednesday 14th on Wednesday, 14th June in the Hall 25 cupping facility adjacent all day and Thursday 15th in the morning in Hall 25 next to the to the main exhibition hall. exhibition hall – just follow the signs! Official Host Sponsor: BWT → Official Host Sponsor for World of Coffee 2017: BWT water+more Deutschland GmbH WATER OPTIMISATION WITH VISION FOR the world over, too. Many of them swear determines the mineral composition WORLD-CLASS COFFEES by these systems, which ensure effective of the local water. The diversity of the The technology provided by BWT wa- machine protection and an outstanding countryside reflects the differences in ter+more delivers the optimum require- sensory experience in equal measure. local water qualities. But, with modern ments for success with brewing speciality BWT water+more always takes a proac- water optimisation, it is possible to coffees, using clever filter systems and tive approach, and once again this year conjure cups of the best coffees with package solutions. BWT water+more it is ensuring the best coffee water and maximum repeatability, day after day boasts the world's biggest product port- refreshing kicks of flavour throughout and anywhere in the world. folio of optimising water for hot and cold World of Coffee. Show exhibitors are With BWT water+more, coffee-lovers beverages. Founded in 2005, the water welcome to draw off their ideal coffee can share in any amount of vision: both filter specialist is a member of the global water at the BWT water+more stand. A from the comprehensive know-how of Best Water Technology AG (BWT). Estab- second filling station is located in "The the filter specialists, and similarly by lished in Austria in 1990, the BWT Group Village", which is home to roasters, cof- entering the major competition that is Europe's leading player in the water fee farmers, coffee-shop operators, and BWT water+more is running at World of treatment industry, with more than 3,300 manufacturers from all around the world. Coffee 2017. employees in 70 subsidiaries and affiliates. BWT water+more is making high-quality, food-safe 18-litre bottles available to The prize is a magnificent balloon flight all exhibitors for refilling. For endlessly for 2 x 2 people, as part of International good coffee pleasure. Hot-Air Balloon Week 2018 in Salzburg's Lungau region. And in the SCA Member Lounge, the water specialists are supplying visitors The lucky winners will be our guests at with minerally-balanced drinking water the Vital- und Relaxhotel Alm.Gut in St. from the dispenser. Margarethen from 12-15 January. The BWT hot-air balloon will be taking off in the company of many other colourful balloons and providing views of this magnificent Alpine winter panorama. The prize includes a 3-night stay with half board and a balloon ride in the Lungau FILTER SOLUTIONS, DESIGNED WITH AN EYE TO region. The winners will be responsi- THE BIGGER PICTURE ble for making their own return travel The coffee world is looking to Budapest: arrangements. But BWT water+more will the vibrant metropolis is this year's home be contributing a generous sum towards to Europe's hottest coffee event. BWT the costs of travel. To take part, visit BWT water+more is again contributing to the water+more at Stand C5 or online at www.bwt-wam.coffee. staging of this event as the host spon- sor. And that’s not all: on Stand C5, the SHARE THE VISION, WIN, AND LIFT OFF company is exhibiting unbeatably good A hot-air balloon offers a breath-taking We look forward to connecting with you solutions for water optimisation, designed 360-degree view of the world. But what at World of Coffee! with attention to every detail and an eye does this aerial vision have to do with to the bigger picture. They enable users good coffee? Quite a lot, actually! From to produce the ideal water for coffee, the air, it is easy to recognise the variety anywhere in the world. That's something in the countryside, with each different known to baristas and coffee professionals area underpinned by a geology that 4 THE DAILY EDITION | WEDNESDAY, 14TH JUNE, 2017 Official Host Sponsor: BWT Coffee Education: Extract Coffee Roasters and Boston Tea Party BY DAN LACEY At its best, coffee education can transform a business. It inspires and engages employees, and it enhances customer loyalty and experience. Developing, retaining, and attracting talent are vital activities for business growth and success. So why is formally recognized training so often treated as an afterthought or a ‘nice to have’? So often in hospitality I've seen budding baristas put in charge of coffee service with little to no knowledge or guidance. The resulting coffee is often terrible. Customers get disenfranchised, baristas become demotivated, and growers and roasters don’t get the respect that their carefully produced coffee deserves. We must ask ourselves, is it really fair to ex- pect baristas to make great coffee without the knowledge, skills, and time to practice? Those of us who work in coffee understand that there’s both an art and a science to making great coffee, pouring beautiful milk and running a busy cafe. Having worked together since 2011, last year justice. Furthermore, it’s an opportunity for These are skills that take time to master. One Extract Coffee Roasters and Boston Tea Party baristas to truly understand the story behind the business championing coffee education is Boston embarked on an ambitious project which has coffee they serve.
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