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FHA 2018: FOOD and HOTEL ASIA 2018 Singapur 24-27 De Abril 2018

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FHA 2018: FOOD and HOTEL ASIA 2018 Singapur 24-27 De Abril 2018 INFORME IF DE FERIAS 2018 FHA 2018: FOOD AND HOTEL ASIA 2018 Singapur 24-27 de abril 2018 Oficina Económica y Comercial de la Embajada de España en Singapur Este documento tiene carácter exclusivamente informativo y su contenido no podrá ser invocado en apoyo de ninguna reclamación o recurso. ICEX España Exportación e Inversiones no asume la responsabilidad de la información, opinión o acción basada en dicho contenido, con independencia de que haya realizado todos los esfuerzos posibles para asegurar la exactitud de la información que contienen sus páginas. INFORME IF DE FERIAS 1 de Agosto de 2018 Singapur Este estudio ha sido realizado por Patricia Ruiz-Oriol Sanfrutos y Lourdes Marín Sánchez Bajo la supervisión de la Oficina Económica y Comercial de la Embajada de España en Singapur. Editado por ICEX España Exportación e Inversiones, E.P.E., M.P. NIPO: 060-18-044-9 IF FHA 2018: FOOD AND HOTEL ASIA 2018 Índice 1. Perfil de la Feria 4 1.1. Ficha técnica 4 1.2. Sectores y productos representados 6 1.3. Actividades de promoción de la feria por parte de la Ofecome 7 2. Descripción y evolución de la Feria 8 2.1. Organización y distribución de la feria 8 2.2. Datos estadísticos de participación. Pabellón Alimentación 11 2.3. Datos estadísticos de participación. Pabellón Prowine 13 2.4. Visitantes 14 2.5. Cuadro resumen 14 2.6. Participación española. Pabellones España 15 2.7. Participación española fuera de los Pabellones España 17 3. Tendencias y novedades presentadas 19 4. Valoración 21 4.1. Valoración del evento en su conjunto 21 4.2. Valoración de la participación española y principales países competidores 21 5. Anexos 23 5.1. Actos paralelos 23 5.2. Sumario de conferencias y eventos 24 5.3. Imágenes de la feria 25 3 Oficina Económica y Comercial de la Embajada de España en Singapur IF FHA 2018: FOOD AND HOTEL ASIA 2018 1. Perfil de la Feria 1.1. Ficha técnica FHA 2018. FOOD AND HOTEL ASIA 2018 Ámbito: Internacional Fecha: Del 24 al 27 de abril de 2018 Edición: 21ª Edición (2ª Edición de Prowine) Frecuencia: Bienal Lugar de celebración: Singapore Expo, Halls 1-10 y MAX Atria Horario de la feria: 09:00 – 18:00 (Food and Hotel) 10:00 – 18:00 (Prowine) Precio de la entrada: Gratuita para visitantes con solicitud de registro previa al 13 de abril. 80 SGD (52,56 euros) para fecha posterior. Medios de transporte: Estación MRT: Expo Autobuses: 12, 24, 38, 35 Shuttle Bus oficial del hotel Taxi y coche (precios parking: 3,2 SGD primeras 2 horas; 1,5 SGD cada media hora siguiente; 20 SGD máximo diario). Organizadores: UBM, Messe Düsseldorf Asia (Prowine) Colaboradores: Avalada por: Approved International Fair, Ufi Apoyada por: Singapore Exhibition and Convention Bureau Celebrada en: Your Singapore Superficie total: 119.500 m2, 10 Halls, Suntec Singapore y MAX Atria. Pabellones españoles: 468 m2 (FoodAsia 360 m2 y ProWine 234 m2) 4 Oficina Económica y Comercial de la Embajada de España en Singapur IF FHA 2018: FOOD AND HOTEL ASIA 2018 Precio del m2: Superficie 640 SGD (mínimo 18 m2) Superficie + Estructura 705 SGD (mínimo 9 m2) Superficie + Pack Standard 715 SGD (mínimo 9 m2) Superficie + Pack Counter 725 SGD (mínimo 9 m2) Superficie + Pack Premium 735 (mínimo 15 m2) Servicios incluidos: Conferencias y seminarios Material de prensa para expositores y asistentes Sala de reuniones Zonas VIP Puntos de Internet Centro de prensa Salas de rezo para musulmanes Autobuses gratuitos para transportar a los expositores a sus hoteles y servicio interno de bus entre pabellones. Servicios ofrecidos: Catering, azafatas, equipos de comunicación (ordenadores, Internet, etc.) entre otros. Carácter: Profesional Tipo de visitantes: Profesionales y especialistas del sector: bares, restaurantes, hoteles, líneas aéreas, cruceros, sistemas integrados, de distribución, distribuidores, importadores, mayoristas. Fecha de la próxima edición: 31 Marzo – 3 Abril 2020 Otras ferias relacionadas: Seoul Food & Hotel (1-4 mayo 2018), Food & Hotel Myanmar (6-8 junio 2018), Food & Hotel Thailand (5-8 septiembre 2018), Food & Hotel India (5-7 septiembre 2018), FHC China (13-15 noviembre 2018), Food & Hotel Indonesia (24-17 julio 2019), Food & Hotel Vietnam (24-26 abril 2019), HOFEX (7-10 mayo 2019), FHMalasia (24–27 septiembre 2019), Food Hotel and Tourism Bali (5-7 marzo 2020), Prowein HOFEX (7-10 mayo de 2019), ProWine China (13-15 noviembre 2018). 5 Oficina Económica y Comercial de la Embajada de España en Singapur IF FHA 2018: FOOD AND HOTEL ASIA 2018 1.2. Sectores y productos representados A continuación se indican los principales productos representados en las tres temáticas incluidas en la división de Food de la feria así como los productos expuestos en ProWine: FoodAsia (Halls 5-9): - Panadería, Confitería y pastelería - Cereales, granos y sus productos - Condimentos y mermeladas, confitería - Lácteos. Productos de huevo - Comida étnica / delicatessen - Productos frescos, congelados y refrigerados - Productos de frutas y conservas - Alimentos saludables y funcionales - Ingredientes y productos semiterminados - Alimentos procesados, Preparados y semipreparados - Carnes y productos de Carne - Aceites y sus derivados - Pasta - Aves y productos de Ave - Productos para marcas blancas; Comidas preparadas - Productos del mar - Snacks - Productos vegetales y preservados - Zumos y bebidas Bakery&Pastry (Hall 1-2): - Equipamiento para panaderías, plantas e industrias - Expositores y equipamiento para negocios - Ingredientes - Equipamiento para envasado y embalaje - Almacenado y refrigeración SpecialityCoffe&Tea (Hall 2-3): - Equipamiento para cafeterías, plantas e industrias - Expositores y equipamiento para negocios - Ingredientes: café, té y complementos Prowine (Hall 10): - Vino: Tintos, Blancos, Rosados, Vinos de Postre, Espumosos y Fortificados - Cerveza - Licores, bebidas espirituosas - Refrescos 6 Oficina Económica y Comercial de la Embajada de España en Singapur IF FHA 2018: FOOD AND HOTEL ASIA 2018 1.3. Actividades de promoción de la feria por parte de la Ofecome Para la participación en la feria Food & Hotel Asia 2018, las actividades llevadas a cabo por esta oficina fueron las siguientes: Actualización de estudios de mercado de los sectores relacionados con la feria: vino, cerveza, queso, jamón, aceite de oliva y equipamiento hostelero, que se entregaron a las diferentes empresas expositoras españolas al inicio de la feria, junto con otra información de carácter práctico para el exhibidor español. Actualización de la base de datos de importadores y distribuidores en Singapur destinado a elaborar un mailing con más de 216 empresas (145 alimentación; y vino; 71 equipamiento hostelero) cubriendo las áreas de interés: importadores, distribuidores, prensa especializada y prescriptores de opinión, responsables de alimentación y bebidas de hoteles y restaurantes seleccionados, chefs, sumilleres, centrales de compras, empresas de catering, supermercados y cadenas de distribución, escuelas locales de hostelería, empresas de duty-free. Envío a las empresas de dicha base de datos de una breve presentación de los pabellones españoles, junto con una invitación a la feria y un enlace a una web creada por ICEX a tal efecto. Realizado mediante correo electrónico. Distribución por parte del Consejero de la relación de empresas españolas participantes en los Pabellones Oficiales a las Oficinas Comerciales del Sudeste Asiático, para su oportuno envío a sus contactos locales de referencia. Colaboración y apoyo a ICEX en la contratación de la empresa de decoración del pabellón español y su posterior montaje. Visita, asistencia y soporte a los expositores españoles durante el transcurso de la feria. Para ello la Oficina Comercial puso a disposición de cada pabellón de un becario (en total 3), así como de la presencia constante del Consejero y del analista de mercado. Además, se contó con el trabajo adicional de otros dos becarios en momentos puntuales de sobrecarga de trabajo. Organización de una cata de vino (gratuitas salvo por el coste del sumiller premio 2009 de Singapur, el Sr. Indra Kumar, con reserva de OFECOMES de área en el Wine Theatre del Hall 10). Realización, recogida y revisión a ICEX de una encuesta al final de la feria a cada expositor participantepara conocer su valoración sobre diferentes aspectos del evento y de la organización. 7 Oficina Económica y Comercial de la Embajada de España en Singapur IF FHA 2018: FOOD AND HOTEL ASIA 2018 2. Descripción y evolución de la Feria 2.1. Organización y distribución de la feria La organización de Food&Hotel Asia 2018 corrió a cargo de UBM: UBM 10 Kallang Avenue #09-16 Aperia Tower 2 Singapore 339510 Tel: +65 6233 6688 Fax: +65 6233 6633 Página web: http://www.ubm.com/ E-mail: [email protected] MESSE DÜSSELDORF ASIA 3 HarbourFront Place #09-02 HarbourFront Tower Two Singapore 099254 Tel: (65) 6332 9620 Fax: (65) 6332 9655 / 6337 4633 Página web: mda.messe-dusseldorf.com E-mail: [email protected] La feria se dividió en 7 temáticas: 1. ProWine Asia 2. Food Asia 3. Bakery & Pastry 4. Speciality Coffe & Tea 5. Hotel Asia 6. Hospitality Style Asia 7. Hospitality Technology 8 Oficina Económica y Comercial de la Embajada de España en Singapur IF FHA 2018: FOOD AND HOTEL ASIA 2018 La distribución de cada temática en los pabellones, así como las competiciones que tuvieron lugar en los espacios preparados para ello dentro de cada pabellón, se detallan en la siguiente tabla: Nº Hall Contenido Competiciones Asian Pastry Cup 2018 1 Bakery & Pastry Hotel Asia C3 Chocolate Chef Competition 2 Bakery & Pastry Hotel Asia Asian Gelato Cup Barista Super Duo Challenge 3 Specialty Coffee & Tea Latte Arta Showdown Individual Challenge Battle for the Lion 9 Food Asia 2018 Plated Food Display Sweet High Tea Challenge National Team Challenge - Cold Display 10 Wine & Spirits Asia National Cocktail Competition Atria Individual Challenge – Patisserie Practical & FHA International Conference Max Cold Display Fuente: FHA 2018 Página Web https://www.foodnhotelasia.com/whats-on/competitions/ En esta edición se amplió el espacio de la FHA hasta los 119.500 m2, entre Suntec Singapore y Singapore Expo, un 16% más que en la edición anterior.
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