NCADA Substance Abuse INSIDE: 2 Director’s Commentary: Symposium Coming April 23 Shark Hunting Hosted by SLU, event will feature national speakers 3 Calendar projecting the future of prevention and treatment. 4 Opiate Press Conference 5 Teen Institute In commemoration of our 50th Anniversary, NCADA’s Spring Commentary: Awards Luncheon will expand to become a day-long symposium: Is It All About the Dopamine? the Looking Toward the Future. Nationally-known experts will explore breakthrough concepts in the field of substance abuse and addiction. 6 Strike Down Heroin 2015 NCADA Open House key Looking Toward the Future takes 7 Tributes and Contributions

place Thursday, April 23 at Saint Louis University (Saint Louis Room – Busch Student Center).

Speakers include David K. Mineta, deputy director of the Office of National Drug Control Policy; Mark Kleiman, professor of public policy, University of California, Jonathan Gibralter, president of The newsletter of the Frostburg State University, and Matthew K. Johnson, associate professor of psychiatry at Johns Hopkins University School of Med-

National Council on Alcoholism Alcoholism on Council National icine. Each speaker will explain his work and its importance to the and Drugand Abuse – St. Louis Area treatment of substance abuse and addiction. Participants can register either for the full-day symposium or for the The afternoon will be capped off with a presentation of the Addiction luncheon. Performance Project by Outside the Wire. This innovative, social- ly-engaged theater troupe out of New York taps into the talent of Symposium cost: $100 (includes Awards Luncheon) a stable of performers that includes Jesse Eisenberg, Frances Mc- Awards Luncheon only: $30 Dormand, Blythe Danner, Charles S. Dutton and Paul Giamatti. The (Luncheon-only attendance will be limited; presentation features dramatic readings from Eugene O’Neill’s Long early registration is strongly advised.) Day’s Journey into Night and serves as a springboard for discussion Register at ncada-stl.org or by on addiction issues. The names of the participating performers will phone at (314) 962-3456 x307. be announced in early April. Saint Louis University St. Louis Room – This year’s Awards Luncheon honorees: Busch Student Center Mark Schupp & Scott Ferguson – Gateway Award 20 N. Grand Blvd. Chad Sebora – Community Service Award St. Louis MO 63103 Bill Tayon – Helen B. Madden Award

1 9 6 5 – 2 0 1 5 spring 2015 Anniversary Celebration Continues with 50Y E A R S Michael McDonald Concert in August After our April Symposium, is known for his success NCADA’s 50th Anniversary with the Doobie Brothers, activities continue August 22 his collaborations with with a concert starring Michael McDonald at Kenny Loggins and James the Sheldon Concert Hall. Ingram, and his long-time association with Donald McDonald has won five Grammy awards and Fagen and Steely Dan. is an important friend of NCADA, performing at our 40th and 45th anniversary concerts. He continued p.4

DIRECTOR’S The PSA was our bigger boat. Produced pro bono by Mark COMMENTARY Schupp and directed by Scott Ferguson, its mission was to CALENDAR Shark Hunting grab our community by the lapels, get up in its face and March 19: Youth Mental Health First Aid Training NCADA has always kept a low profile. Here in children—had screened the video before we yell: Pay attention! Our children are dying! To that end, it 8:00 a.m. – 3:30 p.m.; NCADA, 9355 Olive Blvd. St. Louis, those who know who we are and what we even considered airing it; and because we were succeeded. For information visit ncada-stl.org or contact Danna Squires at ’ll catch [email protected] or (314) 962-3456 x301. “I do – schools, social service agencies, community so certain of our motives and what we hoped to rom the moment we posted it to our websites, the ad went coalitions, funders, treatment centers – know that accomplish, these reactions surprised us. “How,” viral online and through social media. By Monday, the day March 20: Addiction & the Family Impact this bird for F 8:00 a.m. – 3:30 p.m.; NCADA, 9355 Olive Blvd. we’re a solid organization that works exclusively we thought, “could anyone misunderstand what after the Super Bowl, it had been viewed 160,000 times on To register visit ncada-stl.org or contact Catie Myers at (314) in St. Louis and six surrounding we were trying to do?” you, but it YouTube; by Tuesday morning, 230,000. As I write this, our 962-3456 x318. (Also offered June 16, August 4 and December 10.) counties. Outside of St. Louis, no ad has been viewed on the web nearly half a million times We knew we could not get people talking about April 2: Youth Advocacy Conference ain’t gonna one’s ever heard of us. heroin by taking a conventional approach, by people in more than 25 Jefferson City – for details visit ncada-stl.org or contact Angie be easy. That all changed on February 1, because we’ve taken that conventional approach countries on every continent Yarbrough at [email protected] or (314) 962-3456 x352. 2015 when we aired a provocative for the last four years. We’ve led dozens of on Earth except Antarctica. April 13–16: Substance Abuse Prevention Skills Training Bad fish... public service announcement town hall meetings, delivered hundreds of We have received messages NCADA, 9355 Olive Blvd. For information contact Jenny during the local broadcast of the presentations, gone to Jefferson City to speak of praise and support from Armbruster at [email protected] or (314) 962-3456. This shark, highest rated Super Bowl in history. with our legislators, published op-eds in the leaders in Washington at April 23: NCADA 50th Anniversary Symposium St. Louis Post Dispatch, created a heroin-specific the White House Office of At Saint Louis University. See story on page 1. n the one night of the year swallow website, and worn and distributed tens of National Drug Control Policy, June 2–5: Teen Institute people were actually watching Howard O thousands of red latex bracelets. the National Institute on Drug Abuse, and the Substance See story on page 5. you whole.” the commercials, over a million Weissman Abuse and Mental Health Services Administration. Executive Director June 16: Addiction & the Family Impact television sets in our region showed ut despite our work, None of which diminished the significance of the messages 8:00 a.m. – 3:30 p.m.; NCADA, 9355 Olive Blvd. Robert Shaw a suburban teenager succumb to a fatal heroin To register visit ncada-stl.org or contact Catie Myers at (314) BMissouri has failed to Eventually we got saying we had been disrespectful to people who had overdose while, on the accompanying soundtrack, 962-3456 x318. (Also offered March 20, August 4 and December 10.) as Quint, in Jaws join the other 49 states in directly felt the consequences of this deadly epidemic. I sent a strangely “cheerful” song told how the young most people June 24: Ethics yoU passing a prescription drug long, personal notes to people who sent us angry e-mails man had gone from naively experimenting with monitoring program. Most 8:30 a.m. – 3:30 p.m.; NCADA, 9355 Olive Blvd. For full details – though not from across the country, and additional back-and-forth prescription painkillers, to heroin addiction, to doctors did not change their or to register, visit ncada-stl.org or contact Catie Myers at (314) communications followed. Eventually, most people — though 962-3456 x318. death. prescribing patterns. And all – came to not all — came to understand and even agree that our radical July 20 & 21: Prevention Leadership Conference 2015 It was jarring to most, confusing to some, and it the stories kept coming approach was necessary. understand St. Charles Convention Center. For details visit ncada-stl.org or hit hard. Many of those who watched it understood about all kinds of kids contact Lori Kreuger at (314) 962-3456 x323. from all kinds of families I know our ad caused some families to relive the anguish of that tackling this lethal problem required an un- our radical usual, even disturbing, approach. But others — in dying from overdoses. The a loss they will carry with them for the rest of their lives, particular, parents who have lost a child to a drug heroin/opiate problem was approach and I am sorry for stirring that hurt. But I also know that overdose and remain profoundly scarred by their outpacing our best efforts to combating this epidemic requires doing something that tragedy — were furious about the “happy” sound- curtail it. startles people. Not those who already have lost someone to it, but those who don’t know that there’s a problem ing music. A few even accused NCADA of making a So like the Roy Scheider character in the movie mockery of their child’s death. in St. Louis or who don’t believe it could be in their own Jaws said when he first saw the killer shark, it neighborhood, or their own house, or just up the stairs in Upcoming presentations of the St. Louis Coalition Because all of us at NCADA believed so strongly seemed to us that, if we wanted to get people their bathroom medicine cabinet or their child’s bedroom. in the power of the ad; because more than around here to finally do something about on Addictions 100 people—including parents who had lost heroin, we were “gonna need a bigger boat.” he morning after the Super Bowl, a father called NCADA Mar. 11 – Will Hassett: Experiential Therapy in Addictions and said, “My son’s using heroin. That kid in the T April 8 – John Colligan: Neuroscience & Addiction commercial could be him. I know we need help.” May 13 – Ed Moses: Synthetic Drugs Within an hour the young man was admitted to a treatment program. For this one family, our 60-second PSA did what we June 10 – Marilyn Bader: Social Media: the Pluses & Pitfalls hoped it would. The St. Louis Coalition on Addictions is an NCADA program that brings together individuals concerned about addiction disease. Our heroin ad was by no means perfect. For some, it simply It provides a forum for networking, for learning about the use missed the mark. For a few, it was deeply painful. But we got and abuse of alcohol and other drugs, and for discussion of other people talking and, in some cases, to take action. addictions. Participation is open to anyone interested in the prevention and treatment of addictions. We did not kill the shark, but we got people searching for fins The Coalition meets the second Wednesday of each month from in the water. It’s a start. 11:45 – 1:00 at NCADA, 9355 Olive Boulevard (one-half mile west of I-170). Lunch is provided free of charge (courtesy of Alkermes, Inc.) [email protected] and one contact hour certificate is available for $3.00.

2 NCADA KEY NCADA KEY 3 Concert, continued from p. 1 Teen Institute 2015 Set for June 2-5 McDonald’s Motown album Here To Love You Reset: we do this with our alarms in the morning, to resetting their perception of alcohol and is certified platinum by the Minute By Minute computers after updates, and clocks for daylight other drugs. RIAA, selling over two million It Keeps You Running savings time. But this year at the 36th annual copies. The follow-up, Motown On June 2-5, teens from across the St. Two, was a top-ten album in With Kenny Loggins: Teen Institute for Prevention Leaders, the theme This Is It “Reset” will act as a reminder for teens to be open Louis and surrounding areas will gather the U.S. and U.K. in Dittmer, MO for a life-changing retreat With James Ingram: McDonald’s writing and singing where they will learn the impact of alcohol, tobacco and other drugs. credits with the Doobie Broth- Ya Mo B There (Grammy winner) ers include: Duet with Patti LaBelle: Not only will teens gain a wealth of knowledge, but they will have Taking It To The Streets On My Own (Grammy winner) fun doing it. Evening activities such as yoga and karaoke will keep Real Love Opening for McDonald will be teens engaged and help them forge new friendships. At the end of You Belong to Me St. Louis R&B performer Brian TI, participants will take away the skills needed to be positive leaders What A Fool Believes Owens. in their communities. (Grammy for Song of the Year) Ticket information will be posted Michael McDonald performs with his band at NCADA’s If you know a teen currently in 9th, 10th or 11th grade who is Nothing But A Heartache soon at ncada-stl.org. 45th anniversary concert in 2010. interested in attending, visit stlteeninstitute.org or contact Libby Brim at (314) 962.3456 x 320 or Kim Sherony at (314) 962.3456 x TI is a multi-day retreat that brings together teens 342. Press Conference Reveals Next Steps on Opiate Abuse from over 30 St. Louis area schools.

NCADA, police, legislators, and treatment On the legislative front, State Representatives professionals focus on goals and strategies Steve Lynch (R-Waynesville) and Jeanne Kirkton (D-Webster Groves) were both present to describe Is It All About the Dopamine? NCADA called a press conference on February 20 to announce its bi-partisan efforts to pass bills that would: Commentary by Dan Duncan And then there’s dopamine. Although it is only new awareness-raising collaboration with the St. Louis County Police • Create a Prescription Drug Monitoring Program The field of substance abuse continues to suffer from not knowing; one of many neurotransmitters in the brain, it’s and to describe a broader, multi-faceted initiative to help beat back (to prevent “doctor shopping”) that is, not knowing exactly what addiction is or what causes it. the one most often mentioned in connection with the ongoing heroin epidemic. Held nearly three weeks after NCADA’s behavior and mental health. Do a little research Super Bowl PSA restarted the community-wide conversation about • Allow for the broader availability of Narcan (a Think about it. The better and more completely we understand the lifesaving opiate-overdose antidote) on dopamine and you’ll find its implication in a heroin, the press conference was causes of addiction, the more successful we’ll be in both prevention variety of maladies including Parkinson’s Disease, • Grant limited immunity from illegal drug intended to push the issue past and treatment. ADHD, schizophrenia, and yes, the disease of charges to people calling 911 for someone conversation and into coordinated addiction. There’s even an indication that some dying from a drug overdose (“911-Good Not that there has been any shortage of hypotheses offered as action. people who receive gastric bypass surgery acquire Samaritan law”) answers. In 1960, with funding from Brinkley Smithers and Marty NCADA introduced an “Opiate Mann (the founder of the National Council on Alcoholism), E.M.Jel- an increased risk of alcoholism or other compul- Recovery Plan,” a combination With support from the legislature, the medical linek published “The Disease Concept of Alcoholism,” which illustrat- sive behaviors, perhaps resulting from a blunted of legislative advocacy, increased and treatment communities, and a few concerned ed a path of predictable symptoms that reinforced the understand- response to dopamine following the surgery. In focus on prevention and family corporate partners, there is reason to be ing of addiction as a disease. But causation was still a missing link. other words, if, after surgery, a person no longer cautiously optimistic. experiences a dopamine-triggered sense of plea- education, and a search for Since then the focus has been primarily on genetics, co-occurring corporate or other funding partners sure from eating, might the brain hunger for other mental health conditions, environmental factors, and brain devel- dopamine-release avenues? to expand both prevention services opment. Most current theories reject a single-issue cause in favor and available substance abuse of the idea that susceptibility to addiction is multi-faceted: a com- Although we obviously don’t know all we need to treatment. NCADA stressed the bination of genetics, brain chemistry, inadequate coping skills, and know about the nature of addiction, we are closing importance of responding to this immature personality traits that makes one person more vulnerable in, and dopamine’s role merits additional study Det. Casey Lambert of the St. Louis heroin epidemic as a true public than the next. and research. We can’t yet say it’s all about the County Police discusses collaborat- health crisis and the importance of dopamine, but it may turn out to play a significant ing with NCADA on an upcoming community-wide support. There’s no question that our growing knowledge of brain function role. At this point, it’s fair to say that dopamine series of billboards. is advancing our understanding of diseases, including addiction. has been implicated, the adjudication is incom- Emergency medicine physician, For example, knowing that the developing adolescent brain is the plete, and the jury’s still out. Michael Mullins, described the addiction-related horrors he sees in birthplace of most addictions suggests the possibility that a neural Dan Duncan is associate executive director of NCADA. the Barnes-Jewish ER almost every day and the need for a change in pathway created by persistent use of mood-altering chemicals may [email protected] doctor prescribing practices. Rep. Jeanne Kirkton (left), Dr. Michael Mullins, Howard be linked to the physiological construct of addiction. Weissman, and Rep. Steve Lynch take follow-up questions.

4 NCADA KEY NCADA KEY 5 MEMORIALS Charley Meyer Bob & Cathy Albert Rose Jon & Cynthia Rill Goldsticker Phil & Kay Roush Dario Cova Strike Down Heroin Needs Thomas & Carol Grady Doug Schell & Peg Chip Miller Arlene Miller Bob Graham Weathers Terry & Judy Piper Tributes & Joyce Haubein Diane Grigg Roger & Peggy Sponsors, Volunteers David Bateman David Nelson Les Grotpeter Scheppers Contributions Dorothy & Edith Diane Levine & Jim Robert Gulino Connie Schnuck Cooper Jenkins John & Diane Hefele Ginny Shaller December 2014–January 2015 Rob & Virginia Farr Since its beginning in 2012, Strike Down Heroin has brought Kay Roush Sandy Herrmann Deb Shasserre David Haubein Garie & Ken Perry H. Charles & Lisa Hiatt John & Claire Shields together a dedicated group of volunteers to combat the local epidemic Jeff Kline Mary Ellen Schukai William Johnson Becky & Joshua Jim & Jane Shimony of opiate abuse. Once again, we need people to step to the line, and 2015 Christopher Kallaos McNaughton Kay & Phil Roush Danna & Jim Squires Joel & Carol Kamil keep this great tradition rolling. CORPORATIONS, FOUNDATIONS & Lois & Jim Parker Cary & Jacque White Richard Stringer ORGANIZATIONS Nancy Stubblefield Denny & Wendy Bill Sunderman Kammer Wayne & Phyllis Sway Brenda Turpin Coming this summer to Amazon Smile Foundation Kimberly Hume Howard & Elma Doug & Sheri Tollefsen To join our committee or for more information contact Angie Gary & Marsha Wilson American Direct Marketing Resources Kanefield Debra Towsend Ed Tasch John Haubein Andy Kanefield & Lois Norma Jean Vavra Yarbrough at (314) 962.3456 x352 or [email protected]. Tropicana Lanes Barack Obama Elementary School David Haubein Janet & Jason Popelka Soffer Klein Charter Communications Jim & Joyce Kesting Bill & Candace Voegtli William Kolen Howard Weissman Clifford Willard Gaylord Foundation Curt & Lori Nerenberg Diane Levine & Jim Richard & Dana Kind John Vollmer Jenkins Gayle Kirsten & Howard George Vournas Concordia Seminary Patsy McAuley Potratz Gregory Wagener Fawncy O’Toole Essential Testing INDIVIDUALS Sarah Kolling David Weil NCADA Celebrates Grand Franklin County Children and Families Community Jamie Metz Leonard & Audrey Brenda Kosark Howard & Susan Resource Board Jerrianne Adams Adreon Ed Koslin & Fran Weissman Wendy & Dustin Weintraub Mr. W. Grant Hogan Truck Leasing, Inc. Jeanne Rupp Ahearn Joel Kruse Williams III Opening of Billy Building Fawncy O’Toole John Burroughs School Richard & Nancy Paul & Joan Kutz Christine Williams Arnoldy Landco Construction Helen and Robert Stafford Manion Stephen & Terry Open House draws 120 guests to 9355 Olive Boulevard Sharp Marilyn & Terry Bader Chris & Theresa Martin Wintermann Lilly Christy Busch Hermann Charitable Foundation Harry & Susan Hom Bart & Ellen Brnjac Tom & Jenny Marx Nancy Woolbright Sunlight and friends streamed into the lobby of the Billy Building on Maritz Inc. Daniel Spielberg Debbie Broms & Chip Jonna Mason Kyle Wootten Miller Missouri Association of Student Councils Karen Eddinger Lisa McKinley Larry & Lisa Zarin January 28, adding warmth to a brisk morning. Maureen & Greg Keith & Cynthia Larner John & Laverna Meyer Missouri Department of Mental Health, Division of Browne VOLUNTEERS The open house was the kick-off of Behavioral Health Kay Wilson, Jr. Barbara C. Burton Charley & Ann Meyer Chris Aguirre Jane Wilson Ron Cain Martin Mraz NCADA’s 50th Anniversary celebration Rotary Club of Webster Groves Thomas Ferdman Cheryl & Mark Carrier Richard & Carole The Sayers Foundation TRIBUTES Muckler Amy Garcia and featured building tours, snacks, a Zoe Cassin Jack Mueller Maggie Helderle display of 1965 memorabilia, a ribbon- Schnucks eScrip Alvia Chambers The Name Game. Lori Krueger mans the Lisa Bernstein Jim & Nancy Murphy Barb Krafve cutting ceremony, and a few (short) Siteman Family Foundation Mary Alice & John Ryan Dr. Jack & Patty name tag table in the lobby. Croughan Mary Jo Napper Sharon Lenon St. Louis County Children’s Service Fund speeches. Wes Haubein Mary T. & Pat Dolan Becky & Dave Nelson Lu Lochmann A Big Operation. Jaime Hoff (saluting) Tompras Family Charitable Fund Anne Hale Tom Dolan Perry Newman Emily Meyers If you were unable to attend, please plan Janice & John Oexeman Nicole Robinson guides visitors through a display of 1965 United Way of Greater St. Louis Tom Herrmann Lawrence Doyle Arthur & Carol Aaron Smith birthdays and artifacts – including Imo’s to join us Wednesday, January 28, 2065 Jill & Rich Niedbalski Richard & Judy Dubin Walmart Foundation Oppenheim Pizza, the Spirograph, and the Gateway Tom Erickson Ben Smith for our 100th Anniversary Open House. Washington University Brad Janssen Peter Perkins Arch. (From left: Natalie Benjamin, Doris Ferguson Nate Smith Details coming soon. Doug & Chelle Georgia Pettus Darrell Smith, Eric Lemmo.) Daniel & Eleanor Ferry Allison Stauder Dohrmann Bob & Lynne Piening Bobette Figler Kayla Theberge GRANTS RECENTLY RECEIVED Kathryn Plax David Johnson Winnetka Fitch Ashlee Vieregger Clifford Willard Gaylord Foundation Robert Rapisardo Tom Plog Paul & Suzanne Tamesha Wallace Teen Institute Margaret Ritchie Harriet Kopolow Geerling Darion Williams Vanetta Rogers John R. Goodall Charitable Trust Janet & Jason Popelka Roger Goldman Rachael Yamnitz Teen Institute Sam Yarbrough Siteman Family Foundation Prevention First-City St. Louis Blues 14 Fund From left to right: Prevention Leadership Conference Dawn Lammert and Walmart Foundation Pam Hughes escort Prevention Leadership Conference Arlene Miller and Shirleas Washington through the glamorous Kopolow Korner (the Prevention storage area) during NCADA’s open house. Olivette Mayor Jean Antoine steadys the bow as Howard Weissman ceremoniously cuts the gold ribbon.

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