FOR IMMEDIATE RELEASE

Press Contact: Amanda Whiting Media Relations Manager (323) 890-3718 [email protected]

BOSS LAUNCHES LOOP STATION WORLD CHAMPIONSHIP Top U.S. Looper Talent to Win $3,000 in Gear, Trip to Winter NAMM 2011

Los Angeles, CA, June 1, 2010 — Guitarists, bassists, keyboard players, beatboxers, looping musicians of all sorts: BOSS® wants you to bring it on. BOSS Corporation is pleased to launch the Loop Station World Championship. Start by submitting a video performance with any BOSS RC-Series looping product, and the result could be a trip to the U.S. Finals in Hollywood, California. Or, better yet, $3,000 in BOSS gear and a trip to the International Championship at Winter NAMM 2011 in Anaheim, California.

Open Competition – June 1, 2010 – August 31, 2010 • Upload a video performance using any BOSS RC-Series Looper to Youtube.com that is five minutes or less. • Visit www.BossUS.com/LoopStation to fill out entry form. • Entries will be judged and selected by BOSS, who will be looking at the creativity, musicianship, stage presence, and technical skill of the looping performance.

U.S. Finals – October 23, 2010 • Top six entries will be flown in to compete at the BOSS U.S. Loop Station Finals at the Musicians Institute in Hollywood, CA. • Performances will be judged by a panel of music industry insiders, including: o Jeff Baxter (The Doobie Brothers, Steely Dan) o Michael Molenda (Editorial Director – Guitar Player, Bass Player, EQ, Keyboard Magazines) o Paul Youngblood (Vice-President of BOSS U.S., Director of BOSS Japan) • Prizes include: o 1st Prize - $3,000 in BOSS Gear; trip to the International Championship o 2nd Prize - $2,000 in BOSS Gear o 3rd Prize - $1,000 in BOSS Gear

International World Championship – Winter NAMM, January 13-16, 2011 • Winner of the U.S. Finals will represent the United States in the BOSS International Loop Station Championship in Anaheim, CA. • Performances will be judged by a panel of music industry insiders and celebrities. • Prizes include: o 1st Prize - $3,000 in BOSS Gear (2,500 EU) o 2nd Prize - $2,000 in BOSS Gear (1,500 EU) o 3rd Prize - $1,000 in BOSS Gear (750 EU)

To enter the U.S. division of the BOSS Loop Station World Championship, please visit: www.BossUS.com/LoopStation.

------About BOSS BOSS, a division of Roland Corporation, has achieved legendary status among guitarists by offering a diverse, world-leading product lineup that includes compact effects processors, multi-effects processors, digital recorders, rhythm machines, metronomes, tuners, and more. For more information, visit http://www.BossUS.com.

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