Successful advertising.
„Crossgenial“.
Facts and Figures / Last update: 23.02.2018 DER STANDARD | derStandard.at: Our philosophy
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Facts and Figures / Last update: 23.02.2018 DER STANDARD: Reach and circulation
Reach Monday–Saturday Saturday Readers 444.000 488.000 MA 16/17 ~ NRS* National Reach 6,0 % 6,6 % MA 16/17 ~ NRS* Decisionmakers 15,5 % 30,0 % LAE 2015 ~ BMRS
Circulation Monday–Saturday Saturday ÖAK 2017-II ~ ABC Number of copies 73.000 109.000 printed Number of copies 72.000 100.000 distributed Number of copies sold 58.000 69.000 Subscriptions 52.000 62.000
* Survey: July 2016 – June 2017 3
Facts and Figures / Last update: 23.02.2018 DER STANDARD: Readership
Education Household Social Consumer Gender Age completed income net class habits
60% 54%
48% 50% 46%
40% 37% 34%
30% 25% 25% 22% 23% 20% 20% 20% 18% 15% 16% 13% 11% 10% 9% 10%
0%
70+
Male
14-19 30-39 40-49 60-69 20-29 50-59
Female
3.450 + 3.450
up 1.499 up to
ABC1 to ABC1 up 49 ABC1 to ABC1 up 39
Early Early Adopters
A-Levels/
1.500 thru 2.549thru 1.500 3.449thru 2.550
Higher Higher Education High school graduate schoolHigh
DER STANDARD Population total Reference: MA 16/17 ~ NRS, Survey: July 2016 – June 2017; readership structure in % 4
Facts and Figures / Last update: 23.02.2018 Readership by age and income Newspaper readers by average age and net household income.
3.800 Die Presse 3.700
3.600
DER STANDARD Kurier 3.500
Salzburger Nachrichten OÖ Nachrichten 3.400
3.300 Tiroler Tageszeitung Kleine Zeitung Vbg. Nachrichten 3.200
3.100 Kronen Zeitung 3.000
Österreich (free of charge) 2.900 Heute (free of charge)
2.800 43 44 45 46 47 48 49 50 51 52 53 54 55
Reference: MA 16/17 ~ NRS, Survey: July 2016 – June 2017 (mean value for Austrian new spapers) 5
Facts and Figures / Last update: 23.02.2018 Reach in federal states Across the country: A question of competence. 45,0 On weekends as well as during the week.
25,6
MA ~ NRS 13,2 28,6 11,8 MA ~ NRS (Weekend) 23,3 LAE ~ BMRS 14,5 12,0 LAE ~ BMRS (Weekend) Vienna 4,9 5,5 4,5 4,7 Lower Austria and Upper Austria Burgenland
27,4 27,5 22,7 21,7 13,2 13,2 10,4 9,6 3,3 3,9 4,1 4,6 5,5 5,2 3,9 4,7
Salzburg 25,7 Vorarlberg Tyrol Styria
14,1
3,6 3,2
Carinthia
References: MA 16/17 ~ NRS (Survey: July 2016 – June 2017), LAE 2015 ~ BMRS; reach per federal state in % 6
Facts and Figures / Last update: 23.02.2018 More is more Comparing the reach of DER STANDARD and Die Presse.
6,0% 444.000 138.000 readers more at 29 % lower rates than Die Presse.
4,1%
306.000
Die PresseDie
Ø age: 43,4 Ø age: 49,8 CPM*: € 28,60 CPM*: € 40,50
* Cost per mille Reference: MA 16/17 ~ NRS (Survey: July 2016 – June 2017), rate example: JP 4c, valid October 2017; w eekly average 7
Facts and Figures / Last update: 23.02.2018 Overlapping readerships – other newspapers Readers who will only read DER STANDARD – and those who read other newspapers, as well.
DER STANDARD 61,9 % of DER STANDARD Exclusive readers do not read either readership 61,9 % Kurier, Die Presse or Kronen Zeitung.
Kurier 15,8 % Only 15,8 % also look into Kurier, 15,6 % also read Die Presse and 17,3 % read Kronen Zeitung. Die Presse 15,6 %
Kronen Zeitung 17,3 %
Reference: MA 16/17 ~ NRS, Survey: July 2016 – June 2017 8
Facts and Figures / Last update: 23.02.2018 Overlapping readerships – other magazines Readers, who are interested in politics and economics, who will only read DER STANDARD – and those who read other business magazines, as well.
DER STANDARD 76,6 % of DER STANDARD Exclusive readers do not read either Trend, readership 76,6 % Gewinn, News or Profil.
Trend 3,5 % Only 3,5 % also look into Trend, Gewinn 6,0 % 6 % read Gewinn, 7,3 % News and 13,6 % read Profil. News 7,3 %
Profil 13,6 %
Reference: MA 16/17 ~ NRS, Survey: July 2016 – June 2017 9
Facts and Figures / Last update: 23.02.2018 Overlapping readerships – lifestyle magazines Readers, who are interested in lifestyle topics, who will only read DER STANDARD – and those who read other lifestyle magazines, as well.
DER STANDARD 89,9 % of DER STANDARD Exclusive readers do not read either Diva, readership 89,9 % Wienerin or Woman.
Diva 1,2 % Only 1,2 % also look into Diva, 4,6 % Wienerin 4,6 % read Wienerin and 5,9 % read Woman 5,9 % Woman.
Reference: MA 16/17 ~ NRS, Survey: July 2016 – June 2017 10
Facts and Figures / Last update: 23.02.2018 Special ad formats in DER STANDARD More creative freedom. More flexibility. More attention.
Cover Inside Out RONDO Tip-On RONDO Special RONDO Stencil
Vertical STANDARD
Different paper color Cover bar Sustainability report
The presented ad formats are only a selsction of opportunities. Please, find out more about our special ad formats on derStandard.at/advertising. 11
Facts and Figures / Last update: 23.02.2018 About derStandard.at
derStandard.at/total Ratio stationary/mobile devices*** Unique Users* 2.253.000 per month Devices used to visit derStandard.at 14+ years, national Reach* 30,30% per month 14+ years, national 43% Stationary Devices Unique Users* (Unique Clients) 1.104.000 per w eek 57% 14+ years, national Mobile Devices (Unique Clients) Unique Clients** 6.387.000 per month
Visits** 32.232.000 per month Version of derStandard.at used Page Impressions** 140.559.000 per month
Length of stay per Visit** 06:55 in minutes 49% 51% Full Version Usetime per page** 01:34 in minutes (PI) (Unique Clients) Mobile Version and Apps (Unique Clients) derStandard.at/mobile
Mobile Unique Users* 1.210.000 per month The difference in numbers between “devices used” and “version Mobile Unique Clients** 4.051.000 per month used” occurs due to users visiting the full version on mobile devices (mainly tablets). Mobile Page Impressions** 72.288.000 per month
Sources: * ÖWA Plus 2017-III, multi domain; ** ÖWA 1/2018, multi domain; *** internal measurement 1/2018 (usage of mobile and stationary – desktop pcs and notebooks – devices) 12
Facts and Figures / Last update: 23.02.2018 The Austrian online market Extract from the Austrian range of newspapers.
6.079.000
5.320.000
3.855.000 3.595.000 Unique Clients = different terminals 2.942.000 2.644.000 Unique User = 2.247.000 2.217.000 different persons 1.594.000 1.639.000 1.411.000 1.222.000
derStandard.at krone.at kurier.at oe24.at diepresse.com kleinezeitung.at
1:51
1:36 1:33 Time per Page Impression in min:sec
0:53
0:37 0:33
krone.at derStandard.at kurier.at diepresse.com oe24.at kleinezeitung.at
References: ÖWA Plus 2017-III, single domains; ÖWA 1/2018, single domains 13
Facts and Figures / Last update: 23.02.2018 derStandard.at readership
Education Household Social Gender Age completed income net class
60% 52%
50% 48%
42% 40% 34% 29% 30% 27% 24% 23% 22% 21% 20% 18% 20% 16% 17%
9% 10% 8% 5%
0%
70+
Male
30-39 60-69 14-19 20-29 40-49 50-59
3,500+
Female
up up 1,500 to
ABC1 up to to ABC1 39 up to ABC1 49 up
A-Levels/High
1,500 thru2,500 1,500 Schoolgraduate thru3,5002,500 Higher Higher education
derStandard.at Total
Reference: ÖWA Plus 2017-III, multi domain; readership structure in % 14
Facts and Figures / Last update: 23.02.2018 Reach in federal states Across the country, derStandard.at is popular among readers.
39,2
31,3
ÖWA Plus 27,4
Vienna Lower Austria
Upper Austria 29,5 27,5 21,6 27,5 26,9
26,6 Burgenland Vorarlberg Salzburg Tyrol Styria
Carinthia
Reference: ÖWA Plus 2017-III, multi domain; reach per federal state in % 15
Facts and Figures / Last update: 23.02.2018 derStandard.at mobile platforms
mobile access/month*
text.derStandard.at iPhone App iPad App Android App Desktop Version Total mobil.derStandard.at
iPhone 19.116.000 8.317.000 710.000 28.152.000 iPad 202.000 2.641.000 7.699.000 10.542.000 Android 41.189.000 8.057.000 3.230.000 52.477.000 other OS 1.109.000 87.000 1.195.000 Total PI 61.616.000 8.317.000 2.641.000 8.057.000 11.725.000 92.366.000
Total UC 3.409.000 68.000 15.000 53.000 657.000 4.133.000
Reference: * internal measurement 1/2018 (access to the according product via mobile device) 16
Facts and Figures / Last update: 23.02.2018 derStandard.at invites to linger derStandard.at ist Austria‘s #1 among newspapers concerning the length of stay online.
derStandard.at 3.671.000 hours
krone.at 3.213.000 hours
kurier.at 978.000 hours
diepresse.com 649.000 hours
oe24.at 647.000 hours
kleinezeitung.at 630.000 hours
References: ÖWA 1/2018, single domains/month. Total length of stay = (Number of visits) x (average lenth of stay per visit). 17
Facts and Figures / Last update: 23.02.2018 derStandard.at invites to linger derStandard.at reaches the longest average time on site in comparison with other Austrian websites by newspaper publishers.
4.500.000
4.000.000
3.500.000
3.000.000
2.500.000
2.000.000
1.500.000
1.000.000
500.000
0
Jul Jul 13 Jul 14 Jul Jul 15 Jul 16 Jul 17
Okt15 16Apr Okt16 17Apr Okt17 Apr13 Okt13 Apr14 Okt14 Apr15
Jan Jan 13 Jan 14 Mai 17 Mai Mai 13 Jun 13 Mai 14 Jun 14 Jan 15 Mai 15 Jun 15 Jan 16 Mai 16 Jun 16 Jan 17 Jun 17 Jan 18
Mrz 15 Mrz 16 Mrz 17 Mrz Mrz 13 Mrz 14 Mrz
Feb 14Feb 15Feb Feb 13Feb 16Feb 17Feb
Aug Aug 13 Aug 14 Sep 14 Aug 15 Sep 15 Sep 16 Sep 17 Sep Sep 13 Nov 13 Dez 13 Nov 14 Dez 14 Nov 15 Dez 15 Aug 16 Nov 16 Dez 16 Aug 17 Aug 17 Nov 17 Dez 17
derStandard.at krone.at oe24.at kleinezeitung.at diepresse.com kurier.at heute.at news.at
Reference: ÖWA 1/2018, single domains; average time on site in hours per month and site Average time on site = time users have spent on a site across all visits 18
Facts and Figures / Last update: 23.02.2018 Decision-makers choose DER STANDARD… … in print, online or both.
Print Reach (absolute) Reach in % Academics PNI* Monday–Saturday 52.000 15,5 % 56,0 % € 4.237 Saturday 100.000 30,0 % 51,0 % € 4.137
Digital Reach (absolute) Reach in % Academics PNI* Monday–Sunday 46.000 13,7 % 57,5 % € 4.317
Crossmedial Reach (absolute) Reach in % Academics PNI* Monday–Sunday 79.000 23,6 % 55,9 % € 4.277
30,0% total reach: 23,6%
Crossmedia 9,9% 5,6% 8,1% 15,5% Print Print 15,5% Crossmedia Digital
Digital 13,7% DER STANDARD DER STANDARD (Sat/Sun)
Reference: LAE 2015 ~ BMRS (Print: readers per issue; Digital: users per day; Crossmedial: cross-media-reach per day) * Personal Net Income 19
Facts and Figures / Last update: 23.02.2018 Decision-makers choose DER STANDARD… Not only the newspaper performs well in reaching decision-makers, also derStandard.at is Austria‘s best-performing online-platform when it comes to readers in executicve roles.
DER STANDARD 9,9% 5,6% 8,1% 23,6%
Kurier 13,7% 3,6% 3,4% 20,7%
Print Crossmedia Digital
Die Presse 9,9% 4,2% 5,8% 19,9%
Kleine Zeitung 11,9% 5,2% 1,8% 18,9%
Reference: LAE 2015 ~ BMRS (Print: readers per issue; Digital: users per day; Crossmedial: cross-media-reach per day) 20
Facts and Figures / Last update: 23.02.2018 Visibility guarantee
Following the recommendation of the VOeZ (Austrian Newspaper Association) the ad visibility guarantee 60/1-30 applies to all ads on derStandard.at.
An ad is considered delivered when at least 60% of its pixels are in view for at least one second.
After 30 seconds the depicted ad may change.
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Facts and Figures / Last update: 23.02.2018 Optimize your campaign • Targeting, click and conversion optimizing help your campaign to achieve better advertising results.
Pinpoint your online ads with targeting By placing your ad in a corresponding environment (e.g. concert tickets in arts & cultures) or by delivering it to your special target audience (e.g. LoHaS in Vienna) you offer the reader extra value and thus increase the relevance of your message. Self-learning Performance-Campaigns Reach your specific campaign goals by using our click or conversion optimization.
First, we show your ad We then identify users We target further This should lead to an You receive a market to all users. who have clicked on campaigns to similar increase in your click research report for your ad/bought your clickers or buyers. or conversion rate. your brand and click/ product. order variable for further campaigns.
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Facts and Figures / Last update: 23.02.2018 Native Advertising • is characterized by paid ads that are cohesive with the page content and very well assimiliated into the design. It offers relevant content in an environment of interest to the reader. This way you create awareness for and involvement with your specific concern. • Your advantage: Campaigns in high quality journalistic environments enjoy a higher perception, credibility and advertising acceptance, they will be better remembered and will finally lead to higher brand sympathy.
Feature Promotion Promotion with user interaction Live Ticker
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Facts and Figures / Last update: 23.02.2018 Thank you for your interest! We are looking forward to hearing from you.
Facts and Figures / Last update: 23.02.2018