Book the exceptional.
Facts and Figures / Stand: 06.05.2019 Facts and Figures / Stand: 06.05.2019 2 Facts and Figures / Stand: 06.05.2019 Reach Monday–Saturday Readers 583.000 MA 2018 ~ NRS* National Reach 7,8 % MA 2018 ~ NRS* Decisionmakers 14,5 % LAE 2017 ~ BMRS
* Survey: January – December 2018
Facts and Figures / Stand: 06.05.2019 4 Circulation Monday–Saturday Saturday ÖAK 2018-II ~ ABC
Number of copies printed 69.000 103.000
Number of copies sold 55.000 66.000
Subscriptions 50.000 59.000
Facts and Figures / Stand: 06.05.2019 5 Male 58,7%
Female 41,3%
Population total DER STANDARD
14-19 6,1% 20-29 19,5% 30-39 18,2% 40-49 17,4% 50-59 16,6% 60-69 10,6% 70+ 11,6%
Population total DER STANDARD
Reference: MA 2018 ~ NRS, Survey: January – December 2018; readership structure
Facts and Figures / Stand: 06.05.2019 6 A-Levels/ High school graduate 26,9%
Higher Education 32,8%
Population total DER STANDARD
up to 1.499 10,4%
1.500 thru 2.549 19,1%
2.550 thru 3.449 22,0%
3.450 + 48,5%
Population total DER STANDARD
Reference: MA 2018 ~ NRS, Survey: January – December 2018; readership structure
Facts and Figures / Stand: 06.05.2019 7 ABC1 up to 39 24,3%
ABC1 up to 49 36,7%
Population total DER STANDARD
Early Adopters 22,2%
Population total DER STANDARD
Reference: MA 2018 ~ NRS, Survey: January – December 2018; readership structure
Facts and Figures / Stand: 06.05.2019 8 14,9%
5,8% 6,0% Vienna
Lower Austria & Burgenland Upper Austria 7,1% 6,8% 4,2% 6,2%
Vorarlberg Tyrol Salzburg Styria 4,5%
Carinthia
Reference: MA 2018 ~ NRS, Survey: January – December 2018
Facts and Figures / Stand: 06.05.2019 3.900 Die Presse
3.700 Salzburger Nachrichten
Vbg. Nachrichten Kurier 3.500 OÖ Nachrichten
Tiroler Tageszeitung 3.300 Kleine Zeitung Population average
43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Kronen Zeitung 3.100 Österreich (free of charge) Heute (free of charge)
2.900
Reference: MA 2018 ~ NRS, Survey: January – December 2018 (mean value for Austrian newspapers)
Facts and Figures / Stand: 06.05.2019 10 DER STANDARD 583.000
Die Presse 346.000 237.000
Reach Difference
44,3 Average Age 50,8
21,8 CPM* 35,9
DER STANDARD Die Presse
* Cost per mille Reference: MA 2018 ~ NRS, Survey: January – December 2018; rate example: JP 4c, valid October 2018; weekly average
Facts and Figures / Stand: 06.05.2019 11 Exclusive Readers 60,8% Die Presse 21,4% Kurier 16,0% Kronen Zeitung 17,7%
Exclusive Readers 77,4% Profil 15,1% News 7,2% Gewinn 6,4% Trend 4,0% Reading aid Salmon pink bars: These are readers you can reach exclusively with DER STANDARD. Grey bars: Only this percentage of the DER STANDARD readership reads the other newspapers and magazines mentioned. Exclusive Readers 90,8% Wienerin 5,1% Woman 5,1% Diva 1,2%
Reference: MA 2018 ~ NRS, Survey: January – December 2018
Facts and Figures / Stand: 06.05.2019 12 Facts and Figures / Stand: 06.05.2019 DER STANDARD total Unique Users* 2.238.000 per month 14+ years, national reach* 29,8 % per month 14+ years, national Unique Clients** 5.878.045 per month Visits** 29.047.420 per month Page Impressions** 137.014.337 per month Length of stay per Visit** 07:15 in minutes Usetime per page** 01:33 in minutes (PI)
DER STANDARD mobile
mobile Unique Users* 1.450.000 per month
mobile reach* 22,2% per month
mobile Unique Clients** 3.684.333 per month
mobile Page Impressions** 76.650.213 per month
References: * ÖWA Plus 2018-IV, multi domain, ** ÖWA 03/2019 multi domain
Facts and Figures / Stand: 06.05.2019 14 Male 55,0%
Female 45,0%
Population DER STANDARD
14-19 9,0% 20-29 23,4% 30-39 21,5% 40-49 18,1% 50-59 14,0% 60-69 8,5% 70+ 5,5%
Population DER STANDARD
Reference: ÖWA Plus 2018-IV, multi domain; readership structure in %
Facts and Figures / Stand: 06.05.2019 15 A-Levels/High School graduate 27,0%
Higher education 17,0%
Population DER STANDARD
up to 1,500 17,2%
1,500 thru 2,500 27,5%
2,500 thru 3,500 21,4%
3,500+ 33,9%
Population DER STANDARD
Reference: ÖWA Plus 2018-IV, multi domain; readership structure in %
Facts and Figures / Stand: 06.05.2019 16 ABC1 up to 39 32,3%
ABC1 up to 49 42,6%
Population DER STANDARD
Reference: ÖWA Plus 2018-IV, multi domain; readership structure in %
Facts and Figures / Stand: 06.05.2019 17 2.231.000
1.747.000 1.704.000
830.000
29,7% 23,3% 22,7% 11,1%
DER STANDARD kleinezeitung.at kurier.at diepresse.com
07:31
05:01 04:11 03:38
DER STANDARD diepresse.com kleinezeitung.at kurier.at
Reference: ÖWA Plus 2018-IV, ÖWA 03/2019; single domains
Facts and Figures / Stand: 06.05.2019 19 Reference: ÖWA 03/2019, single domains/month. Total length of stay = (Number of visits) x (average length of stay per visit).
Facts and Figures / Stand: 06.05.2019 20 mobile access/ text.dSt.at iPhone iPad Android Desktop Total Official ÖWA Statistics** month* mobil.dSt.at App App App Version iPhone 18.869.000 9.354.000 745.000 28.969.000 Total PI 76.650.000
iPad 203.000 1.515.000 6.459.000 8.177.000 Total UC 3.684.000
Android 42.974.000 10.040.000 3.252.000 56.266.000
other OS 466.000 28.000 494.000
Total PI 62.512.000 9.354.000 1.515.000 10.040.000 10.484.000 93.906.000
Total UC 2.723.000 71.000 232.000 55.000 443.000 3.457.000
Reference: * internal measurement 03/2019 (access to the according product via mobile device) ** ÖWA 03/2019 (mobile), ÖWA does not include all available mobile products
Facts and Figures / Stand: 06.05.2019 22 Facts and Figures / Stand: 06.05.2019 Reach Reach Product Ø PNI* (absolute) (in %)
Print (Monday–Saturday) 49.000 14,5 % € 4502,–
Print Wochenende (Saturday) 97.000 28,9 % € 4417,–
Digital (Monday–Sunday) 53.000 15,8 % € 4408,–
Crossmedia (Monday–Sunday) 79.000 23,5 % € 4435,–
Reference: LAE 2017 ~ BMRS (Print: Readers per Issue; Digital: Users per Day; Crossmedial: Cross-Media-Reach per Day) * Personal Net Income
Facts and Figures / Stand: 06.05.2019 24 DER STANDARD 7,7% 6,8% 9,0% 23,5%
Die Presse 9,8% 5,7% 5,5% 21,0% Print Crossmedial Kurier 12,3% 4,4% 3,9% 20,6% Digital
Kleine Zeitung 10,4% 5,4% 3,1% 18,9%
Reference: LAE 2017 ~ BMRS (Print: Readers per Issue; Digital: Users per Day; Crossmedial: Cross-Media-Reach per Day)
Facts and Figures / Stand: 06.05.2019 25 42%
26%
27% 20%
12% 9% Vienna
Upper Austria Lower Austria & Burgenland 24% 26% 32% 22% 12% 9% 11% 12%
Tyrol Salzburg Styria Vorarlberg 30%
Reach (Mon–Sat)
12% Reach (Sat)
Reference: LAE 2017 ~ BMRS; Print: Readers per Issue
Carinthia Facts and Figures / Stand: 06.05.2019 26 Cover Inside Out RONDO Tip-On RONDO Special RONDO Stencil Vertical STANDARD
Different paper color Cover bar Sustainability report
The presented ad formats are only a selsction of opportunities. Please, find out more about our special ad formats at derStandard.at/advertising.
Facts and Figures / Stand: 06.05.2019 27 Facts and Figures / Stand: 06.05.2019 28 Facts and Figures / Stand: 06.05.2019 29 Promotion with Feature Promotion user integration
Facts and Figures / Stand: 06.05.2019 30 Facts and Figures / Stand: 06.05.2019