Successful advertising.

„Crossgenial“.

Facts and Figures / Last update: 27.06.2017 | derStandard.at: Our philosophy

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Facts and Figures / Last update: 27.06.2017 DER STANDARD: Reach and circulation

Reach Monday–Saturday Saturday Readers 389,000 468,000 MA 2016 ~ NRS* National Reach 5.3 % 6.4 % MA 2016 ~ NRS* Decisionmakers 15.5 % 30.0 % LAE 2015 ~ BMRS

Circulation Monday–Saturday Saturday ÖAK 2016-II ~ ABC Number of copies 85,000 131,000 printed Number of copies 79,000 113,000 distributed Number of copies sold 62,000 75,000 Subscriptions 53,000 62,000

* Survey: January – December 2016 3

Facts and Figures / Last update: 27.06.2017 DER STANDARD: Readership

Education Household Social Consumer Gender Age completed income net class habits

60% 57%

50% 45% 43%

40% 37% 34%

30% 26% 25% 23% 20% 21% 18% 20% 17% 16% 15% 11% 12% 12% 9% 10%

0%

70+

Male

14-19 30-39 40-49 60-69 20-29 50-59

Female

3.450 + 3.450

up 1.499 up to

ABC1 to ABC1 up 49 ABC1 to ABC1 up 39

Early Early Adopters

A-Levels/

1.500 thru 2.549thru 1.500 3.449thru 2.550

Higher Higher Education High school graduate schoolHigh

DER STANDARD Population total Reference: MA 2016 ~ NRS, Survey: January – December 2016 (readership structure in %) 4

Facts and Figures / Last update: 27.06.2017 Readership by age and income readers by average age and net household income.

3,800

Die Presse 3,700

3,600

3,500 Kurier DER STANDARD

3,400 OÖ Nachrichten

3,300 Tiroler Tageszeitung Kleine Zeitung 3,200

Vbg. Nachrichten 3,100

3,000 Kronen Zeitung

Österreich (free of charge) 2,900 Heute (free of charge)

2,800 43 44 45 46 47 48 49 50 51 52 53 54 55

Reference: MA 2016 ~ NRS, Survey: January – December 2016 (mean value for Austrian new spapers) 5

Facts and Figures / Last update: 27.06.2017 Reach in federal states Across the country: A question of competence. 45.0 On weekends as well as during the week.

25.6

MA ~ NRS 12.0 28.6 9.7 MA ~ NRS (Weekend) 23.3 LAE ~ BMRS 14.5 12.0 LAE ~ BMRS (Weekend) 4.4 5.2 4.2 4.8 Lower and Upper Austria Burgenland

27.4 27.5 22.7 21.7 13.2 13.2 10.4 9.6 3.3 3.8 5.5 5.1 4.3 4.2 4.8 4.2

Salzburg 25.7 Vorarlberg Tyrol Styria

14.1

3.2 4.1

Carinthia

References: MA 2016 ~ NRS (Survey: January – December 2016), LAE 2015 ~ BMRS; reach per federal state in % 6

Facts and Figures / Last update: 27.06.2017 More is more Comparing the reach of DER STANDARD and .

5.3% 93,000 readers more at 389,000 22 % lower rates than Die Presse.

4.0%

296,000

Die PresseDie

Ø age: 43.9 Ø age: 50.8 CPM*: € 32.60 CPM*: € 41.80

* Cost per mille Reference: MA 2016 ~ NRS (Survey: January – December 2016), rate example: JP 4c, valid October 2016; w eekly average 7

Facts and Figures / Last update: 27.06.2017 Overlapping readerships – other Readers who will only read DER STANDARD – and those who read other newspapers, as well.

DER STANDARD 62,6 % of DER STANDARD Exclusive readers do not read either readership 62.6 % Kurier, Die Presse or Kronen Zeitung.

Kurier 14.5 % Only 14,5 % also look into Kurier, 15,2 % also read Die Presse and 17,1 % read Kronen Zeitung. Die Presse 15.2 %

Kronen Zeitung 17.1 %

Reference: MA 2016 ~ NRS, Survey: January – December 2016 8

Facts and Figures / Last update: 27.06.2017 Overlapping readerships – other magazines Readers, who are interested in politics and economics, who will only read DER STANDARD – and those who read other business magazines, as well.

DER STANDARD 74,5 % of DER STANDARD Exclusive readers do not read either Trend, readership 74.5 % Gewinn, News or Profil.

Trend 3.5 % Only 3,5 % also look into Trend, Gewinn 6.3 % 6,3 % read Gewinn, 8,7 % News and 14,2 % read Profil. News 8.7 %

Profil 14.2 %

Reference: MA 2016 ~ NRS, Survey: January – December 2016 9

Facts and Figures / Last update: 27.06.2017 Overlapping readerships – lifestyle magazines Readers, who are interested in lifestyle topics, who will only read DER STANDARD – and those who read other lifestyle magazines, as well.

DER STANDARD 86,9 % of DER STANDARD Exclusive readers do not read either Diva, readership 86.9 % Wiener, Wienerin or Woman.

Diva 1.4 % Only 1,4 % also look into Diva. Wiener 3.3 % 3,3 % read Wiener, 5,4 % Wienerin 5.4 % Wienerin and 5,7 % read Woman. Woman 5.7 %

Reference: MA 2016 ~ NRS, Survey: January – December 2016 10

Facts and Figures / Last update: 27.06.2017 Special ad formats in DER STANDARD More creative freedom. More flexibility. More attention.

Cover Inside Out RONDO Tip-On RONDO Special RONDO Stencil

Vertical STANDARD

Different paper color Cover bar Sustainability report

The presented ad formats are only a selsction of opportunities. Please, find out more about our special ad formats on derStandard.at/advertising. 11

Facts and Figures / Last update: 27.06.2017 About derStandard.at

derStandard.at/total Ratio stationary/mobile devices*** Unique Users* 2,051,000 per month Devices used to visit derStandard.at 14+ years, national Unique Users* 1,028,000 per w eek 14+ years, national 49% 51% Stationary Devices Unique Clients** 4,870,000 per month (Unique Clients) Mobile Devices Visits** 27,543,000 per month (Unique Clients)

Page Impressions** 122,709,000 per month

Length of stay per Visit** 07:11 in minutes Version of derStandard.at used

Usetime per page** 01:36 in minutes (PI) 44% Full Version 56% (Unique Clients) derStandard.at/mobile Mobile Version and Apps (Unique Clients) Mobile Unique Users* 1,118,000 per month

Mobile Unique Clients** 2,839,000 per month The difference in numbers between “devices used” and “version Mobile Page Impressions** 59,817,000 per month used” occurs due to users visiting the full version on mobile devices (mainly tablets).

Sources: * ÖWA Plus 2016-IV, multi domain; ** ÖWA 5/2017, multi domain; *** internal measurement 5/2017 (usage of mobile and stationary – desktop pcs and notebooks – devices) 12

Facts and Figures / Last update: 27.06.2017 The Austrian online market Extract from the Austrian range of newspapers.

4,845,000 4,580,000 4,366,000

3,164,000 Unique Clients = 2,875,000 different terminals Unique User = 2,039,000 2,129,000 2,055,000 different persons 1,413,000 1,403,000 1,361,000 945,000

derStandard.at oe24.at krone.at kurier.at diepresse.com kleinezeitung.at

1:36 1:36

1:21 Time per Page Impression in min:sec 0:58 0:52 0:45

krone.at derStandard.at kurier.at diepresse.com kleinezeitung.at oe24.at

References: ÖWA Plus 2016-IV, single domains; ÖWA 5/2017, single domains 13

Facts and Figures / Last update: 27.06.2017 derStandard.at readership

Education Household Social Gender Age completed income net class

60% 54%

50% 46% 46%

40% 34% 34%

30% 26% 26% 26% 24% 20% 19% 18% 20% 16% 14% 10% 10% 7% 4%

0%

70+

Male

30-39 60-69 14-19 20-29 40-49 50-59

3,500+

Female

up up 1,500 to

ABC1 up to to ABC1 39 up to ABC1 49 up

A-Levels/High

1,500 thru2,500 1,500 Schoolgraduate thru3,5002,500 Higher Higher education

derStandard.at Total

Reference: ÖWA Plus 2016-IV, multi domain; readership structure in % 14

Facts and Figures / Last update: 27.06.2017 Reach in federal states Across the country, derStandard.at is popular among readers.

37.7

29.4

ÖWA Plus 24.6

Vienna Lower Austria Upper Austria

23.2 23.6 21.4 21.2 24.9

Burgenland Vorarlberg Salzburg 22.9 Tyrol Styria

Carinthia

Reference: ÖWA Plus 2016-IV, multi domain; reach per federal state in % 15

Facts and Figures / Last update: 27.06.2017 derStandard.at mobile platforms

mobile access/month*

text.derStandard.at iPhone App iPad App Android App Desktop Version Total mobil.derStandard.at

iPhone 16,189,000 7,398,000 584,000 24,252,000 iPad 169,000 2,347,000 6,718,000 9,234,000 Android 32,774,000 6,368,000 2,712,000 41,853,000 other OS 1,611,000 127,000 1,738,000 Total PI 50,743,000 7,398,000 2,347,000 6,368,000 10,142,000 77,078,000

Total UC 2,665,000 65,000 15,000 47,000 528,000 3,268,000

Reference: * internal measurement 5/2017 (access to the according product via mobile device) 16

Facts and Figures / Last update: 27.06.2017 derStandard.at invites to linger derStandard.at ist Austria‘s #1 among newspapers concerning the length of stay online.

kleinezeitung.at diepresse.com kurier.at oe24.at krone.at derStandard.at 494,000 hours 718,000 hours 756,000 hours 810,000 hours 2,772,000 hours 3,278,000 hours

References: ÖWA 5/2017, single domains/month. Total length of stay = (Number of visits) x (average lenth of stay per visit). 17

Facts and Figures / Last update: 27.06.2017 derStandard.at invites to linger derStandard.at reaches the longest average time on site in comparison with other Austrian websites by newspaper publishers.

4,000,000

3,500,000

3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

500,000

0

Jul Jul 13 Jul 14 Jul 15 Jul 16

Apr 13Apr 13Oct 14Apr 14Oct 15Apr 15Oct 16Apr 16Oct 17Apr

Jan Jan 13 Jan 14 Jan 15 Jan 16 Jan 17 Jun Jun 13 Jun 14 Jun 15 Jun 16

Mar 13Mar 14Mar 15Mar 16Mar 17Mar

Feb13 Feb14 Feb15 Feb16 Feb17

Nov Nov 13 Dec 13 Nov 14 Dec 14 Nov 15 Dec 15 Nov 16 Dec 16

Aug Aug 13 Sep 13 Aug 14 Sep 14 Aug 15 Sep 15 Aug 16 Sep 16

May 13May 14May 15May 16May 17May

derStandard.at krone.at oe24.at kleinezeitung.at diepresse.com kurier.at heute.at news.at

Reference: ÖWA 5/2017, single domains; average time on site in hours per month and site Average time on site = time users have spent on a site across all visits 18

Facts and Figures / Last update: 27.06.2017 Decision-makers choose DER STANDARD… … in print, online or both.

Print Reach (absolute) Reach in % Academics PNI* Monday–Saturday 52,000 15.5 % 56.0 % € 4,237 Saturday 100,000 30.0 % 51.0 % € 4,137

Digital Reach (absolute) Reach in % Academics PNI* Monday–Sunday 46,000 13.7 % 57.5 % € 4,317

Crossmedial Reach (absolute) Reach in % Academics PNI* Monday–Sunday 79,000 23.6 % 55.9 % € 4,277

30.0% total reach: 23.6%

Crossmedia 9.9% 5.6% 8.1% 15.5% Print Print 15.5% Crossmedia Digital

Digital 13.7% DER STANDARD DER STANDARD (Sat/Sun)

Reference: LAE 2015 ~ BMRS (Print: readers per issue; Digital: users per day; Crossmedial: cross-media-reach per day) * Personal Net Income 19

Facts and Figures / Last update: 27.06.2017 Decision-makers choose DER STANDARD… Not only the newspaper performs well in reaching decision-makers, also derStandard.at is Austria‘s best-performing online-platform when it comes to readers in executicve roles.

DER STANDARD 9.9% 5.6% 8.1% 23.6%

Kurier 13.7% 3.6% 3.4% 20.7%

Print Crossmedia Digital

Die Presse 9.9% 4.2% 5.8% 19.9%

Kleine Zeitung 11.9% 5.2% 1.8% 18.9%

Reference: LAE 2015 ~ BMRS (Print: readers per issue; Digital: users per day; Crossmedial: cross-media-reach per day) 20

Facts and Figures / Last update: 27.06.2017 Visibility guarantee

Following the recommendation of the VOeZ (Austrian Newspaper Association) the ad visibility guarantee 60/1-30 applies to all ads on derStandard.at.

An ad is considered delivered when at least 60% of its pixels are in view for at least one second.

After 30 seconds the depicted ad may change.

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Facts and Figures / Last update: 27.06.2017 Optimize your campaign • Targeting, click and conversion optimizing help your campaign to achieve better advertising results.

Pinpoint your online ads with targeting By placing your ad in a corresponding environment (e.g. concert tickets in arts & cultures) or by delivering it to your special target audience (e.g. LoHaS in Vienna) you offer the reader extra value and thus increase the relevance of your message. Self-learning Performance-Campaigns Reach your specific campaign goals by using our click or conversion optimization.

First, we show your ad We then identify users We target further This should lead to an You receive a market to all users. who have clicked on campaigns to similar increase in your click research report for your ad/bought your clickers or buyers. or conversion rate. your brand and click/ product. order variable for further campaigns.

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Facts and Figures / Last update: 27.06.2017 Native Advertising • is characterized by paid ads that are cohesive with the page content and very well assimiliated into the design. It offers relevant content in an environment of interest to the reader. This way you create awareness for and involvement with your specific concern. • Your advantage: Campaigns in high quality journalistic environments enjoy a higher perception, credibility and advertising acceptance, they will be better remembered and will finally lead to higher brand sympathy.

Feature Promotion Promotion with user interaction Live Ticker

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Facts and Figures / Last update: 27.06.2017 Thank you for your interest! We Are looking forward to hearing from you.

Facts and Figures / Last update: 27.06.2017