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DER STANDARD | Derstandard.At: Our Philosophy Successful advertising. „Crossgenial“. Facts and Figures / Last update: 27.06.2017 DER STANDARD | derStandard.at: Our philosophy 2 Facts and Figures / Last update: 27.06.2017 DER STANDARD: Reach and circulation Reach Monday–Saturday Saturday Readers 389,000 468,000 MA 2016 ~ NRS* National Reach 5.3 % 6.4 % MA 2016 ~ NRS* Decisionmakers 15.5 % 30.0 % LAE 2015 ~ BMRS Circulation Monday–Saturday Saturday ÖAK 2016-II ~ ABC Number of copies 85,000 131,000 printed Number of copies 79,000 113,000 distributed Number of copies sold 62,000 75,000 Subscriptions 53,000 62,000 * Survey: January – December 2016 3 Facts and Figures / Last update: 27.06.2017 DER STANDARD: Readership Education Household Social Consumer Gender Age completed income net class habits 60% 57% 50% 45% 43% 40% 37% 34% 30% 26% 25% 23% 20% 21% 18% 20% 17% 16% 15% 11% 12% 12% 9% 10% 0% 70+ Male 14-19 30-39 40-49 60-69 20-29 50-59 Female 3.450 + 3.450 up 1.499 up to ABC1 to ABC1 up 49 ABC1 to ABC1 up 39 Early Early Adopters A-Levels/ 1.500 thru 2.549thru 1.500 3.449thru 2.550 Higher Higher Education High school graduate schoolHigh DER STANDARD Population total Reference: MA 2016 ~ NRS, Survey: January – December 2016 (readership structure in %) 4 Facts and Figures / Last update: 27.06.2017 Readership by age and income Newspaper readers by average age and net household income. 3,800 Die Presse 3,700 3,600 3,500 Kurier DER STANDARD 3,400 Salzburger Nachrichten OÖ Nachrichten 3,300 Tiroler Tageszeitung Kleine Zeitung 3,200 Vbg. Nachrichten 3,100 3,000 Kronen Zeitung Österreich (free of charge) 2,900 Heute (free of charge) 2,800 43 44 45 46 47 48 49 50 51 52 53 54 55 Reference: MA 2016 ~ NRS, Survey: January – December 2016 (mean value for Austrian new spapers) 5 Facts and Figures / Last update: 27.06.2017 Reach in federal states Across the country: A question of competence. 45.0 On weekends as well as during the week. 25.6 MA ~ NRS 12.0 28.6 9.7 MA ~ NRS (Weekend) 23.3 LAE ~ BMRS 14.5 12.0 LAE ~ BMRS (Weekend) Vienna 4.4 5.2 4.2 4.8 Lower Austria and Upper Austria Burgenland 27.4 27.5 22.7 21.7 13.2 13.2 10.4 9.6 3.3 3.8 5.5 5.1 4.3 4.2 4.8 4.2 Salzburg 25.7 Vorarlberg Tyrol Styria 14.1 3.2 4.1 Carinthia References: MA 2016 ~ NRS (Survey: January – December 2016), LAE 2015 ~ BMRS; reach per federal state in % 6 Facts and Figures / Last update: 27.06.2017 More is more Comparing the reach of DER STANDARD and Die Presse. 5.3% 93,000 readers more at 389,000 22 % lower rates than Die Presse. 4.0% 296,000 Die PresseDie Ø age: 43.9 Ø age: 50.8 CPM*: € 32.60 CPM*: € 41.80 * Cost per mille Reference: MA 2016 ~ NRS (Survey: January – December 2016), rate example: JP 4c, valid October 2016; w eekly average 7 Facts and Figures / Last update: 27.06.2017 Overlapping readerships – other newspapers Readers who will only read DER STANDARD – and those who read other newspapers, as well. DER STANDARD 62,6 % of DER STANDARD Exclusive readers do not read either readership 62.6 % Kurier, Die Presse or Kronen Zeitung. Kurier 14.5 % Only 14,5 % also look into Kurier, 15,2 % also read Die Presse and 17,1 % read Kronen Zeitung. Die Presse 15.2 % Kronen Zeitung 17.1 % Reference: MA 2016 ~ NRS, Survey: January – December 2016 8 Facts and Figures / Last update: 27.06.2017 Overlapping readerships – other magazines Readers, who are interested in politics and economics, who will only read DER STANDARD – and those who read other business magazines, as well. DER STANDARD 74,5 % of DER STANDARD Exclusive readers do not read either Trend, readership 74.5 % Gewinn, News or Profil. Trend 3.5 % Only 3,5 % also look into Trend, Gewinn 6.3 % 6,3 % read Gewinn, 8,7 % News and 14,2 % read Profil. News 8.7 % Profil 14.2 % Reference: MA 2016 ~ NRS, Survey: January – December 2016 9 Facts and Figures / Last update: 27.06.2017 Overlapping readerships – lifestyle magazines Readers, who are interested in lifestyle topics, who will only read DER STANDARD – and those who read other lifestyle magazines, as well. DER STANDARD 86,9 % of DER STANDARD Exclusive readers do not read either Diva, readership 86.9 % Wiener, Wienerin or Woman. Diva 1.4 % Only 1,4 % also look into Diva. Wiener 3.3 % 3,3 % read Wiener, 5,4 % Wienerin 5.4 % Wienerin and 5,7 % read Woman. Woman 5.7 % Reference: MA 2016 ~ NRS, Survey: January – December 2016 10 Facts and Figures / Last update: 27.06.2017 Special ad formats in DER STANDARD More creative freedom. More flexibility. More attention. Cover Inside Out RONDO Tip-On RONDO Special RONDO Stencil Vertical STANDARD Different paper color Cover bar Sustainability report The presented ad formats are only a selsction of opportunities. Please, find out more about our special ad formats on derStandard.at/advertising. 11 Facts and Figures / Last update: 27.06.2017 About derStandard.at derStandard.at/total Ratio stationary/mobile devices*** Unique Users* 2,051,000 per month Devices used to visit derStandard.at 14+ years, national Unique Users* 1,028,000 per w eek 14+ years, national 49% 51% Stationary Devices Unique Clients** 4,870,000 per month (Unique Clients) Mobile Devices Visits** 27,543,000 per month (Unique Clients) Page Impressions** 122,709,000 per month Length of stay per Visit** 07:11 in minutes Version of derStandard.at used Usetime per page** 01:36 in minutes (PI) 44% Full Version 56% (Unique Clients) derStandard.at/mobile Mobile Version and Apps (Unique Clients) Mobile Unique Users* 1,118,000 per month Mobile Unique Clients** 2,839,000 per month The difference in numbers between “devices used” and “version Mobile Page Impressions** 59,817,000 per month used” occurs due to users visiting the full version on mobile devices (mainly tablets). Sources: * ÖWA Plus 2016-IV, multi domain; ** ÖWA 5/2017, multi domain; *** internal measurement 5/2017 (usage of mobile and stationary – desktop pcs and notebooks – devices) 12 Facts and Figures / Last update: 27.06.2017 The Austrian online market Extract from the Austrian range of newspapers. 4,845,000 4,580,000 4,366,000 3,164,000 Unique Clients = 2,875,000 different terminals Unique User = 2,039,000 2,129,000 2,055,000 different persons 1,413,000 1,403,000 1,361,000 945,000 derStandard.at oe24.at krone.at kurier.at diepresse.com kleinezeitung.at 1:36 1:36 1:21 Time per Page Impression in min:sec 0:58 0:52 0:45 krone.at derStandard.at kurier.at diepresse.com kleinezeitung.at oe24.at References: ÖWA Plus 2016-IV, single domains; ÖWA 5/2017, single domains 13 Facts and Figures / Last update: 27.06.2017 derStandard.at readership Education Household Social Gender Age completed income net class 60% 54% 50% 46% 46% 40% 34% 34% 30% 26% 26% 26% 24% 20% 19% 18% 20% 16% 14% 10% 10% 7% 4% 0% 70+ Male 30-39 60-69 14-19 20-29 40-49 50-59 3,500+ Female up up 1,500 to ABC1 up to to ABC1 39 up to ABC1 49 up A-Levels/High 1,500 thru2,500 1,500 Schoolgraduate thru3,5002,500 Higher Higher education derStandard.at Total Reference: ÖWA Plus 2016-IV, multi domain; readership structure in % 14 Facts and Figures / Last update: 27.06.2017 Reach in federal states Across the country, derStandard.at is popular among readers. 37.7 29.4 ÖWA Plus 24.6 Vienna Lower Austria Upper Austria 23.2 23.6 21.4 21.2 24.9 Burgenland Vorarlberg Salzburg 22.9 Tyrol Styria Carinthia Reference: ÖWA Plus 2016-IV, multi domain; reach per federal state in % 15 Facts and Figures / Last update: 27.06.2017 derStandard.at mobile platforms mobile access/month* text.derStandard.at iPhone App iPad App Android App Desktop Version Total mobil.derStandard.at iPhone 16,189,000 7,398,000 584,000 24,252,000 iPad 169,000 2,347,000 6,718,000 9,234,000 Android 32,774,000 6,368,000 2,712,000 41,853,000 other OS 1,611,000 127,000 1,738,000 Total PI 50,743,000 7,398,000 2,347,000 6,368,000 10,142,000 77,078,000 Total UC 2,665,000 65,000 15,000 47,000 528,000 3,268,000 Reference: * internal measurement 5/2017 (access to the according product via mobile device) 16 Facts and Figures / Last update: 27.06.2017 derStandard.at invites to linger derStandard.at ist Austria‘s #1 among newspapers concerning the length of stay online. kleinezeitung.at diepresse.com kurier.at oe24.at krone.at derStandard.at 494,000 hours 718,000 hours 756,000 hours 810,000 hours 2,772,000 hours 3,278,000 hours References: ÖWA 5/2017, single domains/month. Total length of stay = (Number of visits) x (average lenth of stay per visit). 17 Facts and Figures / Last update: 27.06.2017 Facts and Figures other on time averagelongest the reaches derStandard.at derStandard.at / Last update:Last Austrian websites by newspaper publishers. websitesnewspaperbyAustrian 27.06.2017 invites 4,000,000 to 3,500,000 linger 3,000,000 site in 2,500,000 comparison 2,000,000 1,500,000 1,000,000 with 500,000 0 Jul Jul 13 Jul 14 Jul 15 Jul 16 Apr 13Apr 13Oct 14Apr 14Oct 15Apr 15Oct 16Apr 16Oct 17Apr Jan Jan 13 Jan 14 Jan 15 Jan 16 Jan 17 Jun Jun 13 Jun 14 Jun 15 Jun 16 Mar13 Mar14 Mar15 Mar16 Mar17 Feb13 Feb14 Feb15 Feb16 Feb17 Nov Nov 13 Dec 13 Nov 14 Dec 14 Nov 15 Dec 15 Nov 16 Dec 16 Aug Aug 13 Sep 13 Aug 14 Sep 14 Aug 15 Sep 15 Aug 16 Sep 16 May 13May 14May 15May 16May 17May derStandard.at krone.at oe24.at kleinezeitung.at diepresse.com kurier.at heute.at news.at Reference: ÖWA 5/2017, single domains; average time on site in hours per month and site Average time on site = time users have spent on a site across all visits 18 Decision-makers choose DER STANDARD… … in print, online or both.
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