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DER STANDARD | Derstandard.At: Our Philosophy Successful advertising. „Crossgenial“. Facts and Figures / Last update: 09.08.2018 DER STANDARD | derStandard.at: Our philosophy 2 Facts and Figures / Last update: 09.08.2018 DER STANDARD: Reach and circulation Reach Monday–Saturday Saturday Readers 480.000 500.000 MA 2017 ~ NRS* National Reach 6,5 % 6,7 % MA 2017 ~ NRS* Decisionmakers 14,5 % 28,9 % LAE 2017 ~ BMRS Circulation Monday–Saturday Saturday ÖAK 2017-II ~ ABC Number of copies 73.000 109.000 printed Number of copies 72.000 100.000 distributed Number of copies sold 58.000 69.000 Subscriptions 52.000 62.000 * Survey: January – December 2017 3 Facts and Figures / Last update: 09.08.2018 DER STANDARD: Readership Education Household Social Consumer Gender Age completed income net class habits 60% 55% 50% 50% 45% 39% 40% 35% 30% 27% 27% 25% 22% 19% 20% 18% 18% 16% 16% 13% 10% 10% 8% 10% 0% 70+ Male 14-19 30-39 40-49 60-69 20-29 50-59 Female 3.450 + 3.450 up 1.499 up to ABC1 to ABC1 up 49 ABC1 to ABC1 up 39 Early Early Adopters A-Levels/ 1.500 thru 2.549thru 1.500 3.449thru 2.550 Higher Higher Education High school graduate schoolHigh DER STANDARD Population total Reference: MA 2017 ~ NRS, Survey: January – December 2017; readership structure in % 4 Facts and Figures / Last update: 09.08.2018 Readership by age and income 3.900 Die Presse 3.700 Salzburger Nachrichten Kurier DER STANDARD 3.500 OÖ Nachrichten Vbg. Nachrichten Tiroler Tageszeitung 3.300 Kleine Zeitung 3.100 Kronen Zeitung 2.900 Österreich (free of charge) Heute (free of charge) 2.700 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 Reference: MA 2017 ~ NRS, Survey: January – December 2017 (mean value for Austrian new spapers) 5 Facts and Figures / Last update: 09.08.2018 Reach in federal states 42,0 26,0 MA ~ NRS 13,313,5 27,4 MA ~ NRS (Weekend) 20,0 LAE ~ BMRS 11,9 Vienna LAE ~ BMRS (Weekend) 8,6 5,4 5,7 4,8 4,9 Lower Austria and Upper Austria Burgenland 31,5 25,6 24,2 21,5 9,0 11,5 12,2 11,4 5,1 5,3 4,4 5,3 5,4 5,1 3,9 4,5 Salzburg 29,6 Vorarlberg Tyrol Styria 11,6 2,8 3,0 Carinthia References: MA 2017 ~ NRS (Survey: January – December 2017), LAE 2017 ~ BMRS; reach per federal state in % 6 Facts and Figures / Last update: 09.08.2018 More is more 6,5% 165.000 readers more at 31 % lower rates than Die Presse. 480.000 4,2% 315.000 Die PresseDie Ø age: 43,0 Ø age: 50,4 CPM*: € 27,00 CPM*: € 39,40 * Cost per mille Reference: MA 2017 ~ NRS (Survey: January – December 2017), rate example: JP 4c, valid October 2017; w eekly average 7 Facts and Figures / Last update: 09.08.2018 Overlapping readerships – other newspapers 63,5 % of DER STANDARD Exclusive readers do not read either readership 63,5 % Kurier, Die Presse or Kronen Zeitung. Kurier 15,9 % Only 15,9 % also look into Kurier, 15,1 % also read Die Presse and 16,3 % read Kronen Zeitung. Die Presse 15,1 % Kronen Zeitung 16,3 % Reference: MA 2017 ~ NRS, Survey: January – December 2017 8 Facts and Figures / Last update: 09.08.2018 Overlapping readerships – other magazines 75,7 % of DER STANDARD Exclusive readers do not read either Trend, readership 75,7 % Gewinn, News or Profil. Trend 4,5 % Only 4,5 % also look into Trend, Gewinn 7,1 % 7,1 % read Gewinn, 6,8 % News and 13,1 % read Profil. News 6,8 % Profil 13,1 % Reference: MA 2017 ~ NRS, Survey: January – December 2017 9 Facts and Figures / Last update: 09.08.2018 Overlapping readerships – lifestyle magazines 89,9 % of DER STANDARD Exclusive readers do not read either Diva, readership 89,9 % Wienerin or Woman. Diva 1,4 % Only 1,4 % also look into Diva, 4,8 % Wienerin 4,8 % read Wienerin and 5,5 % read Woman 5,5 % Woman. Reference: MA 2017 ~ NRS, Survey: January – December 2017 10 Facts and Figures / Last update: 09.08.2018 Special ad formats in DER STANDARD Cover Inside Out RONDO Tip-On RONDO Special RONDO Stencil Vertical STANDARD Different paper color Cover bar Sustainability report The presented ad formats are only a selsction of opportunities. Please, find out more about our special ad formats on derStandard.at/advertising. 11 Facts and Figures / Last update: 09.08.2018 About derStandard.at derStandard.at/total Ratio stationary/mobile devices*** Unique Users* 2.392.000 per month Devices used to visit derStandard.at 14+ years, national Reach* 31,90% per month 14+ years, national 38% Stationary Devices Unique Users* (Unique Clients) 1.216.000 per w eek 62% 14+ years, national Mobile Devices (Unique Clients) Unique Clients** 4.764.000 per month Visits** 25.364.000 per month Version of derStandard.at used Page Impressions** 125.464.000 per month Length of stay per Visit** 08:17 in minutes 43% Full Version Usetime per page** 01:41 in minutes (PI) 57% (Unique Clients) Mobile Version and Apps (Unique Clients) derStandard.at/mobile Mobile Unique Users* 1.414.000 per month The difference in numbers between “devices used” and “version Mobile Unique Clients** 2.944.000 per month used” occurs due to users visiting the full version on mobile devices (mainly tablets). Mobile Page Impressions** 67.425.000 per month Sources: * ÖWA Plus 2017-IV, multi domain; ** ÖWA 7/2018, multi domain; *** internal measurement 7/2018 (usage of mobile and stationary – desktop pcs and notebooks – devices) 12 Facts and Figures / Last update: 09.08.2018 The Austrian online market Unique User 2.383.000 2.352.000 1.818.000 1.796.000 1.549.000 1.375.000 1.341.000 31,7% 31,3% 24,2% 23,9% 20,6% 18,3% 17,9% derStandard.at krone.at kurier.at oe24.at diepresse.com heute.at kleinezeitung.at Reference: ÖWA Plus 2017-IV; single domains Usetime per Visit 08:32 05:33 04:30 04:19 04:04 03:27 no information derStandard.at krone.at diepresse.com kurier.at kleinezeitung.at heute.at oe24.at Reference: ÖWA 7/2018; single domains 13 Facts and Figures / Last update: 09.08.2018 derStandard.at readership Education Household Social Gender Age completed income net class 60% 54% 50% 46% 41% 40% 35% 30% 30% 26% 24% 23% 21% 20% 20% 20% 16% 15% 16% 10% 9% 10% 6% 0% 70+ Male 30-39 60-69 14-19 20-29 40-49 50-59 3,500+ Female up up 1,500 to ABC1 up to to ABC1 39 up to ABC1 49 up A-Levels/High 1,500 thru2,500 1,500 Schoolgraduate thru3,5002,500 Higher Higher education derStandard.at Total Reference: ÖWA Plus 2017-IV, multi domain; readership structure in % 14 Facts and Figures / Last update: 09.08.2018 Reach in federal states 41,4 31,2 28,5 ÖWA Plus Vienna Lower Austria 33,9 Upper Austria 27,0 24,1 29,3 29,7 28,6 Burgenland Vorarlberg Salzburg Tyrol Styria Carinthia Reference: ÖWA Plus 2017-IV, multi domain; reach per federal state in % 15 Facts and Figures / Last update: 09.08.2018 derStandard.at mobile platforms mobile access/month* text.derStandard.at iPhone App iPad App Android App Desktop Version Total mobil.derStandard.at iPhone 16.258.000 8.566.000 697.000 25.524.000 iPad 175.000 1.098.000 5.957.000 7.231.000 Android 39.779.000 8.474.000 3.166.000 51.419.000 other OS 768.000 55.000 823.000 Total PI 56.980.000 8.566.000 1.098.000 8.474.000 9.875.000 84.997.000 Total UC 2.564.000 68.000 302.000 48.000 435.000 3.334.000 Reference: * internal measurement 7/2018 (access to the according product via mobile device) 16 Facts and Figures / Last update: 09.08.2018 derStandard.at invites to linger derStandard.at 3.469.000 hours krone.at kleinezeitung.at 2.567.000 hours 801.000 hours kurier.at 746.000 hours heute.at 675.000 hours diepresse.com 548.000 hours oe24.at 0 hours Reference: ÖWA 7/2018, single domains/month. Total length of stay = (Number of visits) x (average lenth of stay per visit). 17 Facts and Figures / Last update: 09.08.2018 Facts and Figures derStandard.at derStandard.at / Last update:Last 09.08.2018 invites 4.500.000 to 4.000.000 linger 3.500.000 3.000.000 2.500.000 2.000.000 1.500.000 1.000.000 500.000 0 Jul Jul 15 Jul 16 Jul 18 Jul Jul 13 Jul 14 Jul 17 Okt15 16Apr Okt16 Apr17 Okt17 18Apr Apr13 Okt13 Apr14 Okt14 Apr15 Mai Mai 13 Jun 14 Jun 15 Jan 16 Jan 17 Mai 17 Jan 18 Jan Jan 13 Jun 13 Jan 14 Mai 14 Jan 15 Mai 15 Mai 16 Jun 16 Jun 17 Mai 18 Jun 18 Mrz 14 Mrz 15 Mrz Mrz 13 Mrz 16 Mrz 17 Mrz 18 Mrz Feb 13Feb Feb 14Feb 15Feb 16Feb 17Feb 18Feb Aug Aug 13 Sep 13 Dez 13 Sep 14 Dez 14 Aug 17 Nov Nov 13 Aug 14 Nov 14 Aug 15 Sep 15 Nov 15 Dez 15 Aug 16 Sep 16 Nov 16 Dez 16 Aug 17 Sep 17 Nov 17 Dez 17 derStandard.at krone.at oe24.at kleinezeitung.at diepresse.com kurier.at heute.at news.at Reference: ÖWA 7/2018, single domains; average time on site in hours per month and site Average time on site = time users have spent on a site across all visits 18 Decision-makers choose DER STANDARD… Print Reach (absolute) Reach in % Academics PNI* Monday–Saturday 49.000 14,5 % 58,5 % € 4.502 Saturday 97.000 28,9 % 54,8 % € 4.417 Digital Reach (absolute) Reach in % Academics PNI* Monday–Sunday 53.000 15,8 % 61,5 % € 4.408 Crossmedial Reach (absolute) Reach in % Academics PNI* Monday–Sunday 79.000 23,5 % 61,9 % € 4.435 28,9% total reach: 23,5% Crossmedia 7,7% 6,8% 9,0% 14,5% Print Print 14,5% Crossmedia Digital Digital 15,8% DER STANDARD DER STANDARD (Sat/Sun) Reference: LAE 2017 ~ BMRS (Print: readers per issue; Digital: users per day; Crossmedial: cross-media-reach per day) * Personal Net Income 19 Facts and Figures / Last update: 09.08.2018 Decision-makers choose DER STANDARD… DER STANDARD 7,7% 6,8% 9,0% 23,5% Die Presse 9,8% 5,7% 5,5% 21,0% Print Crossmedia Digital Kurier 12,3% 4,4% 3,9% 20,6% Kleine Zeitung 10,4% 5,4% 3,1% 18,9% Reference: LAE 2017 ~ BMRS (Print: readers per issue; Digital: users per day; Crossmedial: cross-media-reach per day) 20 Facts and Figures / Last update: 09.08.2018 Visibility guarantee 21 Facts and Figures / Last update: 09.08.2018 Optimize your campaign • Pinpoint your online ads with targeting Self-learning Performance-Campaigns 22 Facts and Figures / Last update: 09.08.2018 Native Advertising • • Feature Promotion Promotion with user interaction Live Ticker 23 Facts and Figures / Last update: 09.08.2018 Thank you for your interest! Facts and Figures / Last update: 09.08.2018 .
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