Feasibility Study Copenhagen Campus
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bibliot ek e x ecutive summar y feasibilit y stud y – c o p enhagen cam p us
Preface
The idea of Copenhagen Campus emerged in the association Think- partly for making it possible for us to conduct this feasibility study but TankTalents (TTT) at the International Talents Symposium hosted by just as important for the support and sparring we have received from our the weekly newsletter Monday Morning, Heidrick & Struggles and the Advisory Board consisting of representatives from the sponsors. Danish Chamber of Commerce. However, a similar idea arose in the think tank for Internationalisation and Business Development (TIE) in We would also like to thank all the people from the University of Copen- 2006. The focus here was to transform Copenhagen into a knowledge hagen, the Danish Technical University, Copenhagen Business School, city in international top class. Although this idea did not materialise, we the University Colleges Denmark, the City of Copenhagen, the Capital are convinced that the work done in TIE has paved the way for us and Region of Denmark, the Ministry of Science, Technology and Innovation facilitated support for the implementation of our project. and a number of people, companies and institutions which have contri- buted with information, numbers and material for the study. We would like to thank our 7 sponsors Finally, we would like to thank our Board of Directors in ThinkTankTalents, The City of Copenhagen Lærke Hesselholt, NSR, Kåre Sand, Heidrick & Struggles and Asger Daug- bjerg, Monday Morning for good support and sparring throughout the The Capital Region of Denmark process of this feasibility study.
Novo Nordisk A/S
Microsoft Development Center Copenhagen Copenhagen, 30 June 2010 Saxo Bank A/S
Oticon Fonden Anette Snedgaard Galskjøt
Vibeke Snedgaard Rafaelsen
e x ecutive summar y feasibilit y stud y – c o p enhagen cam p us
Executive Summary there and should contain common areas as well as areas designated for the users of each specific unit. Introduction Denmark lacks Talent! The Economic Council of the Labour Movement CC should have a strong culture, brand and common identity and (AE) and Copenhagen Institute for Future Studies predict that in 2019 thereby signal an international, cosmopolitan universe based on a Danish we will be short of 105,000 people with an academic education. The platform. fight for talent therefore becomes very important, and thus the ability to create incentives to attract and retain both domestic and foreign talent is Concept and size crucial. Copenhagen Campus (CC) could be such an incentive and at the According to Nordic City Network, a “knowledge city”, will win on the same time provide housing for students, trainees and research people, following parameters: Danes as well as foreigners. 1. It must be attractive as stated in www.mercer.com “Quality of living Denmark is known as a closed community, with more focus on repatria- survey” to be able to attract the necessary critical talent mass. tion than integration of foreigners. At the same time, there is a lack of housing for both foreign and Danish students as well as for trainees and 2. It must be innovative and thus work as a catalyst to development of research people. The idea is that CC will consist of housing aimed at a new knowledge. good mixture of these groups and at the same time be an environment for living, which promotes the physical meeting between residents, the 3. It must have a strong culture, which can release the creative potential. business community, the universities, governmental institutions and the local environment. This way CC will support Copenhagen in becoming a According to Professor Francisco Carillo Javier at Monterrey Institute for “knowledge city” and enable talents to live side-by-side, while facilitating Technology, the worlds leading knowledge cities focus on their own of- integration and innovation. ferings, strengths and challenges to create a unique cultural atmosphere, which can bring new inspiration and growth to the region. CC must be The needs and demands of the users an attraction with a strong culture and a story to tell which, alongside Copenhagen Campus should contain high quality, attractive and afford- many other initiatives, will support Copenhagen in its effort to become able and sustainable housing. the leading city of knowledge in Northern Europe.
The design should cater for various cultural backgrounds without becom- The first phase should consist of around 1,100 college rooms for Danish ing anonymous and should facilitate a good balance between private and foreign students, and 400 flats and houses for trainees and research life and the ability to socialise. The area should include various types of people. The area should be around 90,000 m2 and should provide hous- housing, made to match the different stages of life for the people living ing and facilities for the residents of CC as well as facilities, which may be
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bibliotek e x ecutive summar y feasibilit y stud y – c o p enhagen cam p us
used by everybody. Such facilities should include a “knowledge hotel”, Sustainability, not only financially, but also in respect of environmental various restaurants and cafés, a second-hand store, super markets, a and social responsibility, should be visible in all elements of Copenhagen music house, theatres, sports facilities, international school and kinder- Campus, from the choice of building material to energy sources and pre- garten, church/mosque and a so called ‘one-stop-shop’ to make it easier sorting of waste as well as the choice of employees at CC, where diversity for foreigners to be integrated in Denmark in respect of paperwork and should be a key word. contact to all relevant authorities. Danish companies with strong brands Location The following four areas have been analysed: 1. Nordhavnen 2. Ørestad North CC@Carlsberg 3. The Old People’s Village (Nørrebro) 4. Carlsberg’s old brewery area in Valby. for innovation The analysis shows that the realisation of CC would be possible both in Nordhavnen and at Carlsberg’s old brewery area. Based on the focus on sustainability, the infrastructure and readiness, as well as the world-wide and integration known Carlsberg brand with more than 150 years of history and cul- ture, the conclusion is that the first phase of CC should be established in Carlsberg’s old brewery area in Valby.
Based on the experience from the first phase, the second part of CC should participate in establishing all these facilities and thereby secure could be established in Nordhavnen in Copenhagen, which most awareness, synergy, differentiation, quality and preference. probably also will develop into a very interesting area.
The culture should be one of mutual respect and understanding and Building and architecture young students will be requested to comply with certain rules to be able The architectural principle for CC should contain a new type of campus, to live there. The organisational structure will determinate how people which creates a natural interaction between foreigners and Danes as well will live and work together and will facilitate integration and innovation as between students, research people, trainees and the local population as well as internationalisation of the Danish participants. in the area. The interaction will create ties, which will make it attractive for foreigners to prolong their stay in Denmark or to decide to stay here permanently. Social relations are crucial for successful integration.
sportsfaciliteter internet café
folkekøkken
læsesal spisehus
Copenhagen Campus boliger fitness park
vaskeri café
plads
bibliotek e x ecutive summar y feasibilit y stud y – c o p enhagen cam p us
The CC project should signal world class in quality, sustainability, fore- The rental price for the rooms should be differentiated and reflect the sightedness, and promote happiness and respect amongst people. The economic ability of the various residents. I.e. college rooms will be less buildings and their location will reflect the diversity of the people living expensive than the rooms designated for trainees and research people. there in such a way, that no group will be isolated but rather mixed in a large area. Public institutions will be mixed with private, foreign people Conclusion with the Danes, young students with families etc. This study concludes that it is a good idea to establish a campus environ- ment in Copenhagen, which provides housing for foreign and Danish Effects on society talented, young people – housing which is so desperately needed, and Denmark faces a challenge, both in respect of the lack of talent and in which hopefully will facilitate integration and innovation. respect of our demographic development, as there will not be enough people on the labour market in the future to pay for the ones not working. The first phase of Copenhagen Campus should be placed in Carlsberg’s old brewery grounds in Valby, right next to the young, dynamic and Each year around 16,000 foreign students come to Denmark to study – creative city environment of Vesterbro. CC should contain around 1,100 either as exchange students or on a full degree. If we were able to retain rooms for students and young trainees as well as 400 flats and houses for just 10% of these, and if they would stay and use their skills in Denmark older students, trainees and research people. this would mean an extra DKK 960 mill. in BNP per year! Add to this the extra research capability, which would be added to the region and the Copenhagen Campus should work to have a strong organisation and positive effect this would probably have on the adventure economy and culture, which can support innovation and integration between Danish foreign investments in Copenhagen. and foreign people.
Financing Successful integration will furthermore mitigate the lack of skilled labour, CC should be realised by private funding, primarily by the large Danish which Denmark most likely will experience over the next 10 years. And business foundations, as a self-regulating foundation to secure the thus Copenhagen Campus will contribute to securing our welfare society maximal freedom in respect of design of buildings and concept. The by attracting and retaining part of the talented people needed for Den- foundation should be run by a management group and have a board of mark to be competitive and innovative in the future. directors consisting of representatives from public and private business life as well as the government and universities in the area.
The project is estimated to cost around 1.8 billion DKK plus the price for the real estate. sportsfaciliteter internet café
folkekøkken
læsesal spisehus
Copenhagen Campus boliger fitness park
vaskeri café
plads
bibliotek e x ecutive summar y feasibilit y stud y – c o p enhagen cam p us
læs esa l sports faciliteter
Foreningen ThinkTankTalents Svalevej 31 fitness fol in kekøkken tern et 2900 Hellerup caf www.thinktanktalents.dk Cop é C enhag [email protected] ampu s en bolig er spis ehu s vask e par ri caf k é
plad s july 2010
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