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INTRODUCTION the BMW Group Is a Manufacturer of Luxury Automobiles and Motorcycles
Marketing Activities Of BMW INTRODUCTION The BMW Group is a manufacturer of luxury automobiles and motorcycles. It has 24 production facilities spread over thirteen countries and the company‟s products are sold in more than 140 countries. BMW Group owns three brands namely BMW, MINI and Rolls- Royce. This project contains detailed information about the marketing and promotional activities of BMW. It contains the history of BMW, its evolution after the world war and its growth as one of the leading automobile brands. This project also contains the information about the growth of BMW as a brand in India and its awards and recognitions that it received in India and how it became the market leader. This project also contains the launch of the mini cooper showroom in India and also the information about the establishment of the first Aston martin showroom in India, both owned by infinity cars. It contains information about infinity cars as a BMW dealership and the success stories of the owners. Apart from this, information about the major events and activities are also mentioned in the project, the 3 series launch which was a major event has also been covered in the project. The two project reports that I had prepared for the company are also a part of this project, The referral program project which is an innovative marketing technique to get more customers is a part of this project and the other project report is about the competitor analysis which contains the marketing and promotional activities of the competitors of BMW like Audi, Mercedes and JLR About BMW BMW (Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company founded in 1917. -
Los Motores Aeroespaciales, A-Z
Sponsored by L’Aeroteca - BARCELONA ISBN 978-84-608-7523-9 < aeroteca.com > Depósito Legal B 9066-2016 Título: Los Motores Aeroespaciales A-Z. © Parte/Vers: 1/12 Página: 1 Autor: Ricardo Miguel Vidal Edición 2018-V12 = Rev. 01 Los Motores Aeroespaciales, A-Z (The Aerospace En- gines, A-Z) Versión 12 2018 por Ricardo Miguel Vidal * * * -MOTOR: Máquina que transforma en movimiento la energía que recibe. (sea química, eléctrica, vapor...) Sponsored by L’Aeroteca - BARCELONA ISBN 978-84-608-7523-9 Este facsímil es < aeroteca.com > Depósito Legal B 9066-2016 ORIGINAL si la Título: Los Motores Aeroespaciales A-Z. © página anterior tiene Parte/Vers: 1/12 Página: 2 el sello con tinta Autor: Ricardo Miguel Vidal VERDE Edición: 2018-V12 = Rev. 01 Presentación de la edición 2018-V12 (Incluye todas las anteriores versiones y sus Apéndices) La edición 2003 era una publicación en partes que se archiva en Binders por el propio lector (2,3,4 anillas, etc), anchos o estrechos y del color que desease durante el acopio parcial de la edición. Se entregaba por grupos de hojas impresas a una cara (edición 2003), a incluir en los Binders (archivadores). Cada hoja era sustituíble en el futuro si aparecía una nueva misma hoja ampliada o corregida. Este sistema de anillas admitia nuevas páginas con información adicional. Una hoja con adhesivos para portada y lomo identifi caba cada volumen provisional. Las tapas defi nitivas fueron metálicas, y se entregaraban con el 4 º volumen. O con la publicación completa desde el año 2005 en adelante. -Las Publicaciones -parcial y completa- están protegidas legalmente y mediante un sello de tinta especial color VERDE se identifi can los originales. -
Case Is Investment in Apparently Non-Productive Assets
World Resources Institute Sustainable Enterprise Program A program of the World Resources Institute BAYERISCHE MOTOREN WERKE AG (A) F. or more than a decade, WRI's In the late summer of 1990, the German government Sustainable Enterprise Program invited industry commentary on a proposed policy to make (SEP) has harnessed the power of automobile manufacturers responsible for the final business to create profitable solutions disassembly and disposal of their products, as well as for to environment and development ensuring that most of each vehicle is recycled. Commonly challenges. BELL, a project of SEP, is focused on working with managers known as product "take-back" requirements, such and academics to make companies legislation is potentially revolutionary for manufacturers. more competitive by approaching The obligation to assume stewardship for a product long social and environmental challenges after it has been sold necessitates changes in product as unmet market needs that provide design, materials use and disassembly techniques that business growth opportunities through would have been unthinkable even ten years ago. entrepreneurship, innovation, and Moreover, establishment of a reverse distribution network organizational change. to collect discarded products requires a significant Permission to reprint this case is investment in apparently non-productive assets. available at the BELL case store. Additional information on the Case At BMW AG, it was the task of the recycling group (T-RC) Series, BELL, and WRI is available at: to determine the company's response to the draft www BELLinnovation org legislation, which was called "Draft: The Federal Government's Policy on the Reduction, Minimization, or Utilization of Scrapped Vehicle Wastes." Dr.-Ing. -
Vysoké Učení Technické V Brně Pohonné Jednotky Automobilů
VYSOKÉ UČENÍ TECHNICKÉ V BRNĚ BRNO UNIVERSITY OF TECHNOLOGY FAKULTA STROJNÍHO INŢENÝRSTVÍ ÚSTAV AUTOMOBILNÍHO A DOPRAVNÍHO INŢENÝRSTVÍ FACULTY OF MECHANICAL ENGINEERING INSTITUTE OF AUTOMOTIVE ENGINEERING POHONNÉ JEDNOTKY AUTOMOBILŮ BMW POWERTRAINS OF BMW CARS BAKALÁŘSKÁ PRÁCE BACHELOR´S THESIS AUTOR PRÁCE TOMÁŠ GULÁŠ AUTHOR VEDOUCÍ PRÁCE prof. Ing. VÁCLAV PÍŠTĚK, DrSc. SUPERVISOR BRNO 2011 ABSTRAKT, KĽÚČOVÉ SLOVÁ ABSTRAKT Bakalárska práca sa zaoberá pohonnými jednotkami mníchovskej automobilky BMW. Hodnotí ich historický vývoj, zameriava sa na zaujímavé inovatívne riešenia v danej oblasti, charakterizuje súčasný stav a úspech BMW na svetovom trhu, poukazuje na široké perspektívy a vízie automobilky do budúcnosti. KĽÚČOVÉ SLOVÁ BMW, MINI, motor, prevodovka, spaľovanie, benzín, diesel, VANOS, Valvetronic, HPI, TwinPower Turbo, TwinScroll Turbo, Variable Twin Turbo, SMG, DCT, xDrive, EfficientDynamics, Active Hybrid, vodík, CleanEnergy ABSTRACT Bachelor's thesis deals with the powertrains of the Munich carmaker BMW. It evaluates their historical development, focuses on the interesting innovative solutions in this domain, describes the current status and the success of BMW in the world market, points to a wide perspective and vision for the future car. KEYWORDS BMW, MINI, engine, transmission, combustion, gasoline, diesel, VANOS, Valvetronic, HPI, TwinPower Turbo, TwinScroll Turbo, Variable Twin Turbo, SMG, DCT, xDrive, EfficientDynamics, Active Hybrid, hydrogen, CleanEnergy BRNO 2011 BIBLIOGRAFICKÁ CITÁCIA BIBLIOGRAFICKÁ CITÁCIA GULÁŠ, T. Pohonné jednotky automobilů BMW. Brno: Vysoké učení technické v Brně, Fakulta strojního inţenýrství, 2011. 96 s. Vedoucí bakalářské práce prof. Ing. Václav Píštěk, DrSc.. BRNO 2011 ČESTNÉ PREHLÁSENIE ČESTNÉ PREHLÁSENIE Prehlasujem, ţe táto práca je mojím pôvodným dielom, spracoval som ju samostatne pod vedením pána prof. Ing. Václava Píštěka, DrSc. a s pouţitím zdrojov uvedených v zozname. -
Bayerische Motoren Werke AG
BMW Bayerische Motoren Werke AG Francia: Le plaisir de conduire España: ¿Te gusta conducir? Hispanoamérica: El placer de conducir Alemania: Freude am Fahren Tipo Sociedad anónima Industria Automóvil Fundación 1916 Sede Múnich, Alemania Ámbito Mundial Productos Automóviles, motocicletas,motores, bicicletas, banca,seguros Ingresos 76.380 millones de € (2013)1 Beneficio 5.210 millones de € (2013)2 neto Valor de la empresa: 113.290 millones de € (2013) Deuda de la empresa: 69.180 millones de € (2013) Director Dr. Norbert Reithofer ejecutivo Empleados (-3,80%) 96.230 (2009)3 Divisiones MINI BMW Motorrad M GmbH Filiales Rolls-Royce BMW Bank Sitio web www.bmw.es (España) www.bmw.com (Internacional) BMW (siglas en alemán de: Bayerische Motoren Werke, «Fábricas bávaras de motores») es un fabricante alemán de automóviles y motocicletas, cuya sede se encuentra en Múnich. Sus subsidiarias son Rolls-Royce y BMW Bank. BMW es el líder mundial de ventas dentro de los fabricantes de gama alta.4 Índice [ocultar] 1 Historia de BMW. o 1.1 Comienzos o 1.2 Logotipo o 1.3 Primera motocicleta BMW o 1.4 Primera producción de automóviles en Eisenach o 1.5 Durante la Segunda Guerra Mundial o 1.6 Posguerra o 1.7 Crisis de finales de los años 1950 o 1.8 Comienzo de la recuperación y compra de Glas o 1.9 Era Kuenheim o 1.10 La debacle de Rover o 1.11 Historia reciente o 1.12 Motocicletas Husqvarna o 1.13 Presidentes del consejo de administración de BMW o 1.14 Hechos cronológicos relevantes o 1.15 Cronología del lanzamiento de productos 2 Gama de productos o 2.1 Automóviles . -
BMW Mobile Tradition Live 02/2006
www.bmw-mobiletradition.com Mobile Tradition | Year 04 | Issue 02 | 2006 Mobile Tradition live Facts and background The perfect line. BMW coupés 1938 – 2006 Page 16 30 Historic motor racing meets Formula One: BMW racers thrill thousands in Kuala Lumpur, Malaysia. 40 JU 52 in BMW Mobile Tradition design: the legendary aircraft takes to the skies as a brand ambassador. 44 The road to the BMW R 100 RS: in 1976 BMW unveils the fi rst production motor- cycle with full fairing as standard. 52 The story of the founding of Bayerische Motoren Werke: engineering prowess and bold enterprise distinguish the early years. The new BMW 3 Series Coupé Sheer www.bmw.com Driving Pleasure What is Elegance? Is elegance more than skin deep? The new BMW 3 Series Coupe is elegance in motion. Consider the smooth acceleration of its turbocharged, fuel-injected 6-cylinder engine and exceptional stability and control of its sport suspension and active steering system. It’s all part of the continuing quest for driving performance that is the legacy of the BMW 3 Series. Elegance? At BMW, it’s the inevitable outcome of performance. Elegance driven by performance. The new BMW 3 Series Coupé BMW Mobile Tradition I Editorial Dear Friends of BMW Group, Bayerische Motoren Werke – better known as BMW – looks back on a long and glorious past. The enterprise was founded 90 years ago based on three separate companies. This issue of Mobile Tradition live brings you further fas- cinating details on how the company came about and its turbulent early days. This year, attention focuses on BMW coupés. -
Sustainable Value Report 2001/2002
We will confirm yourWe in advance. details complete and send you dates (please your indicate Dates choice): accompanied by _____ person(s). Disassembly Center near (RDZ) in Unterschleissheim Munich. I will be in participating in a guided tourI am interested of the BMW and Recycling Reply design.product Duration: approx. hours. 4 below. listed are Dates environmentally safe, and recycling-optimized recycling end-of-life vehicle BMW include the comprehensive of program experts.Topics recycling part in a guided tour take to invited are and discussion with BMW You Invitation Dialogue with BMW experts recycling Additional information on the Internet February 6, 2001 December 6, 2001 November 8, 2001 The arrow symbol found throughout this report “ ”signifies additional information available on the Internet. Links to the Sustainable Value Report 2001/2002 are summarized on the following Web page: www.bmwgroup.com/sustainability www.bmwgroup.com/sustainability Sustainable Value Value Sustainable Report 2001/2002 Additional themes include: Additional subjects: on the following available Detailed information and publications are Transportation concepts and traffic Transportation Vehicle recycling recycling Vehicle Sustainable Value Value Sustainable Report management Alternative drive concepts drive Alternative Environmentally compatible automobile I am interested in receiving your in receiving I am interested next CleanEnergy management systems Environmental Energy strategies Clean air Mobility and the environment production production Sustainable Value Report Publisher Bayerische Motoren Werke Aktiengesellschaft Petuelring 130 2001/2002 80788 Munich, Germany Internet: www.bmwgroup.com E-mail: [email protected] Tel. +49.89.382.0 Environment, Economy, Social Responsibility: Meeting the Future Editor Dr. Raimund Medrisch Tel. +49.89.382.26689 Fax +49.89.382.26342 Contacts for BMW Environmental Policy Environmental Protection Tel. -
Russia Corporate Communications
Russia Corporate Communications Пресс-релиз 23 июля 2012 BMW ОТМЕЧАЕТ 95 ЛЕТ С ДАТЫ СОЗДАНИЯ В прошедшие выходные концерн BMW Group, выпускающий автомобили люкс- класса под брендами BMW, MINI и Rolls-Royce отметил 95-летие марки BMW. 21 июля 1917 года объединенное предприятие впервые предстает как BMW GmbH, «Общество с ограниченной ответственностью «Баварский моторный завод». Эту дату принято считать днем рождения бренда BMW, чьи автомобили и мотоциклы сегодня известны во всех уголках планеты. Сегодня BMW Group является мировым лидером в продаже автомобилей люкс- класса, тем не менее история марки BMW не всегда была гладкой. Давайте же посмотрим как она развивалась. Краткое содержание: 1920-е: лучшие моторы Баварии стр. 1 1930-е: победы и рекорды стр. 4 1940-е: прорывы и отступления стр. 7 1950-е: турбулентные времена стр. 9 1960-е: новый класс стр. 12 1970-е: счет идет на серии стр. 14 1980-е: золото на чемпионатах мира стр. 17 1990-е: ветер перемен стр. 20 2000-е: с позиций современника стр. 23 1920-е: лучшие моторы Баварии Образование компании сопровождалось неоднократной сменой названия. Её основу составили два предприятия, моторостроительное Rapp Motorenwerke и авиастроительное Otto-Flugzeugewerke, по счастливому стечению обстоятельств располагавшиеся неподалеку друг от друга, в окрестностях баварского городка Обервизенфельд (Oberwiesenfeld). 10 декабря 1917 года в Имперском патентном бюро (Kaiserliches Patentamt) под номером 221388 был зарегистрирован знаменитый бело-голубой торговый знак 1 Russia Corporate Communications BMW. Чередующиеся в круге эмблемы белые и синие сектора – это цвета щита живших под Регенсбургом рыцарей графов фон Богенов (von Bogen). В 1247 году, после ослабления рода, цвета перенял правящий Баварией королевский дом Виттельсбахов (Wittelsbach). -
La Storia Del Logo Bmw
La storia del logo Bmw Bayerische Motoren Werke AG Nazione Germania Tipologia Società per azioni Fondazione 1917 Sede principale Monaco di Baviera Filiali MINI e Rolls-Royce Persone chiave Norbert Reithofer, presidente e AD Settore Autoveicoli Prodotti Automobili e Motociclette Fatturato 60 miliardi di € (2010) Dipendenti 107.079 (2007) Slogan Piacere di guidare Note Soprannomi: Bavarian Motor Works, Bimmer Sito web www.bmw.com BMW (acronimo di Bayerische Motoren Werke, in italiano Fabbrica Bavarese di Motori) è un'azienda tedesca produttrice di autoveicoli e motoveicoli, con sede a Monaco di Baviera. Il contesto Durante la prima guerra mondiale, l'industria meccanica tedesca era impegnata a migliorare la potenza e l'affidabilità delle nuove "macchine volanti" che, per la prima volta, rivestivano un importante ruolo bellico. Anche la Daimler aveva messo a punto un motore aeronautico, realizzato dalla consociata austriaca Austro- Daimler e sviluppato da Max Friz, uno dei brillanti ingegneri del reparto corse Daimler, la cui attività era sospesa a causa della guerra. Commissionata dal governo austriaco, per ragioni di celerità produttiva, la costruzione dei motori Austro- Daimler venne affidata alla licenziataria bavarese Rapp Motorenwerke, ditta nella quale anche Friz si trasferì, con la speranza di veder realizzato il suo progetto per un motore d'aereo con sei cilindri in linea e albero a camme in testa, in grado di funzionare a quote molto elevate; ben oltre i 5.000 metri. Alla Rapp, in veste di supervisore tecnico dell'aviazione militare austro-ungarica, era presente l'ingegnere Josef Popp, al quale Friz mostrò i disegni del suo nuovo motore. Popp capì immediatamente che si trattava di un propulsore tecnologicamente molto avanzato e ne caldeggiò la realizzazione a Julius Auspitzer, cofondatore e unico azionista della Rapp Motorenwerke. -
BMW Group Sustainable Value Report 2010 GRI-Beratung Inhaltskonzept
SuStainable Value RepoRt GrundlaGen der BerichterstattunG Der Sustainable Value Report 2010 der BMW Group Mit diesem achten Sustainable Value Report informiert die BMW Group ihre Stakeholder transparent über ihre Nachhaltigkeitsstrategie und die Verankerung des Themas im Unternehmen. Ausgehend von aktuellen und zukünftigen Herausforderungen in den Bereichen „Nachhaltiges Wirtschaften“, „Produktverantwortung“, „Kon zernweiter Umweltschutz“, „Mitarbeiter“ und „Gesellschaftliches Engagement“ stellt die BMW Group Lösungs ansätze und konkrete Maßnahmen zur Verbesserung ihrer Nachhaltigkeitsleistung dar. Im Kapitel „Ziele, Kenn zahlen und Fakten“ werden die Maßnahmen mit relevanten Kennzahlen belegt und die Zielsetzungen der einzelnen Bereiche transparent aufgezeigt. Der vorliegende Bericht stellt zu Beginn jedes Kapitels auf einer Doppelseite die wichtigsten Fakten im Überblick dar. Dazu gehören TopThemen und deren Herausforderungen, Erfolge und Ziele sowie Kernindikatoren (Key Performance Indicators), mit deren Hilfe die Nachhaltigkeits leistung der BMW Group gemessen und gesteuert wird. Der vorliegende Sustainable Value Report wird in Deutsch und Englisch veröffentlicht. Um eine bessere Lesbar keit zu gewährleisten, wurde auf geschlechtsbezogene Doppelnennungen verzichtet und stattdessen die männliche Schreibweise gewählt. In Übereinstimmung mit GRI Der Sustainable Value Report 2010 wurde in Übereinstimmung mit dem Leitfaden der Global Reporting Initiative (GRI G3) erstellt. Dabei wurde auch das automobilspezifische Automotive Sector -
BMW History BMW in the 1910S - the Beginning
BMW history BMW in the 1910s - the beginning To better understand BMW today you have to know and understand BMW history. The last century gives the “flavor” of today’s BMW cars, the ingredient that makes them so special. This “special” can be almost seen as the soul of a person. BMW cars have an unmistakably personality and an obsessive care about the feeling of driving, thus their slogan "the ultimate driving machine". This creates a bond between the car and the driver that may last for a lifetime. These three magic letters stand for Bayerische Motoren Werke, or in English, Bavarian Motor Works. The "Motor" is the core of this acronym and is the foundation; the key part around which BMW builds every product. BMW Drives invites you to be part in this amazing trip and you will find out the story that lies behind BMW. HOW BMW PROGRESSED FROM THIS TO 1913 The man who started all was Karl Friedrich Rapp in October 1913. Not everybody knows that BMW started as a manufacturer of aircraft with Austro-Daimler, who was unable to meet its demands that of building V12 Aero engines under license. The company expanded too quickly, and by 1916 Karl Friedrich Rapp resigned from the company because of financial troubles. The company was taken over by two Austrians Franz- Josef Popp and Max Fritz backed by a Vienna engines. Rapp establishes "Rapp-Motorenwerke" in a former bicycle factory near Munich. He starts manufacturing his own aircraft engines but unfortunately they suffered form problems with vibrations. Close to Rapp´s factory, Gustav Otto, the son of the inventor of the four-stroke internal combustion engine, sets up a business building small aircrafts. -
Il Picchio 2018 N.63
Istituto Comprensivo “Gianni Rodari” Santa Giustina Il Picchio Giugno 2018 n. 63 Redattori: Asia Argenta, Eleonora Badole , SOMMARIO: Gianluca Bonet , Giorgia Cassol , Giulia Clara Grattapaglia, Emsel Ibeska, Martina Paniz Docente responsabile: Antonella Mercia Buon compleanno Costitu- 2 zione! Grandi personalità del 6 nostro tempo Tradizioni locali 8 Benvenuto ai lettori! Ambiente 12 Amici animali 18 Cari lettori, Abbiamo deciso di sud- Ritroverete delle pagine In giro per Belluno 21 dedicate alla Tecnologia e con l’arrivo della pri- dividere il nostro gior- 26 una restituzione dei dati Il mondo degli adolescenti mavera diamo il benve- nalino in diverse sezioni tratti dal questionario nuto al Il Picchio n°63, che raggruppano artico- Uso della rete 30 che vi abbiamo sottopo- che ritorna ricco di ar- li relativi a Musica, sto qualche settimana fa. I nostri interessi 54 ticoli dopo una lunga Sport, Scuola, Natura e tanto altro. Picchio lettore 58 dormita. Abbiamo proposto anche L’obiettivo che ci siamo delle letture per l’estate e Un po’ di relax 61 I picchiatori quest’anno dei film che si nsono par- hanno lavorato nel se- posti è stato quello non Ringraziamenti 64 si nolto interessati. Non condo quadrimestre, solo di informare, ma mancano i giorchi a fine dandosi da fare per soprattutto allietare, lettura… cercare notizie, appro- indignare, far riflettere e, perché no, anche ri- NOTIZIE DI RILIEVO: fondire temi di comune La veste del Picchio interesse, far conoscere dere i nostri lettori. Per quest’anno è sbarazzina, Cellulari e internet nella passioni e attività della questo ci siamo sforzati colorata e invoglia nostra scuola 33 nostra scuola.