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KG senbergerRosenbergerRosen P.O.Box 1260 bergerRosenbergerRosenber D-84526 Tittmoning gerRosenbergerRosenberger Tel.: +49 86 84 / 18 0 RosenbergerRosenbergerRo Fax.: +49 86 84 / 18 4 99 senbergerRosenbergerRosen E-mail: [email protected] Web: www.rosenberger.de bergerRosenbergerRosenber Ordering No. gerRosenbergerRosenberger Info005Chronic50 RosenbergerRosenbergerRo pA 192505 Production: www.uc-cooperation.de senbergerRosenbergerRosen bergerRosenbergerRosenber gerRosenbergerRosenberger Hans and Käthe Rosenberger on the day of their golden wedding anniversary The success of the first years is due to their industriousness, their entrepreneurial courage and their straightfor- ward and understanding approach to everyone who had to do with the company. The personal example set by Hans and Käthe Rosenberger was at the root of the company‘s social climate: modesty and pioneering spirit, a friendly approach and discipline, making an effort and enjoyment of success are the characteristics which define the „We are Rosenberger“ feeling that exists to this day. Both of them were not able to experience the jubilee, but their life‘s work goes on. This chronicle is dedicated to them. 1958 Hans Rosenberger Maschinenbau founded On January 1, 1958, following the cle boosted both companies so death of his father-in-law, Georg strongly that they engage even very New production at the Winzl, Hans Rosenberger takes small suppliers for the fi nishing of „Dumpe Works“ over his fi tter‘s workshop and parts in integrated subcontracting. founds his own company - Hans Th e Munich industrialist Dr.-Ing. Rosenberger Maschinenbau. For Th e opening accounts show just Günther Häberlein purchases the site a few years he continues working how small the beginnings of the near Pietling, where until December as production manager of the Alz- company were. But we can only 1951 the industrious businessman metall Werkzeugmaschinenfabrik make a guess at the diversity of Rolf Dumpe had constructed and and runs his own company in his jobs mastered by the few em- operated a factory producing fi ttings remaining spare time. ployees. In addition to the usual activities of a fi tter‘s workshop for heating systems. After the On the one hand, the newly like welding, forging, boring and spectacular bankruptcy - the biggest founded company continues the grinding, there are already milling fi nancial scandal in Bavaria at the business of the fi tter‘s workshop and polishing machines in action time since the war - no buyer had manufacturing stair railings, win- alongside a foundry furnace for been found for the factory for years. dow grates and metal gates for pri- casting aluminum parts. Häberlein, who runs an enterprise vate customers, and on the other, for manufacturing radio and measu- starts to focus on the manufacture Turnover equivalent in euros: ring instruments, which is well- of individual components for €0.024 million (+100%) known by experts, moves the major the engineering and automotive part of its production to Pietling and industries. Th e fi rst customers in manufactures coaxial connectors in this sector are Alzmetall and MAN particular. - the German economic mira- Opening accounts: Very modest beginnings do not yet give any signs of the later development into a global enterprise. Borgward 100,000 Goggomobils „Spatz“ production Focke Kolibri In March, the 100,000th Goggomo- stopped bil runs off the production line. Th e Th e fi rst series-produced car with In January, the fi rst helicopter legendary microcar from the Hans plastic body was manufactured near Traunreut from 1955 to 1958. A to- developed in Germany after the war Glas engineering works in Dingol- fi ng is totally lacking in comfort, but tal of 1,600 units were produced. In is completed by the automobile ma- is so cheap that even average wage October, production is ceased when nufacturer Borgward in Bremen. earners can aff ord it. sales cannot be revived even via the Victoria-Zweirad-Union company. 1959 Growing with orders from MAN With the modest earnings from his follow. The foundation stone for own company, Hans Rosenberger many years of cooperation is thus Crisis at BMW invests in new machines; one of laid. Even after the loss of its Eisenach car the first major procurements is factory, BMW (Bayerische Motoren- a KERN lathe for working large New machines and the skills and Werke) remains one of the largest castings. MAN has a long-term resourcefulness of the employees and most significant industrial demand for such parts for the are foundations on which the enterprises in Bavaria. In 1951, car booming truck industry and that future of the small company rests. production had started in Munich is the order that Hans Rosenber- The other part is more difficult to with model 501, known as the „V8“, ger was firmly counting on when grasp. It has to do with the per- which became famous in a televisi- he purchased the machine, as he sonality of the company founder on series as police car „Isar 12“. In gladly used to tell. But he does and his wife. They are modest, but 1955, construction of the microcar not get the order. MAN tries to ambitious; they are hard-working, Isetta starts. It is designed to pene- process the parts fully automatical- but foresighted; they are clever and trate the mass market, but despite ly in own production. Only after industrious to be competitive in the relatively high popularity of the months, when this attempt proves the power games of business life; front hatch car, BMW makes great to be uneconomical, Rosenberger they are persevering and honest losses. In December 1959, Daimler receives the first order. Accor- enough to win people‘s trust, the Benz, supported by a bank consor- ding to Hans Rosenberger, the trust of the employees, customers tium, wants to take over BMW and purchaser remembered his terribly and suppliers. The pioneering per- incorporate it into the enterprise, but disappointed face and that is why formance of the first years would the independence of the company he turned to him. not be conceivable without the is pushed through with spectacular personal example set by Hans and legal means at the shareholders‘ The complicated precision parts Käthe Rosenberger. meeting. for MAN turn out to be a stroke of luck. The skills of the lathe Turnover equivalent in euros: After capital write-down and workers permits them to achieve €0.036 million (+55%) acquisition of the available shares high piece-rate bonuses and the by Herbert Quandt, in the 1960s company is still able to manufac- BMW begins to grow into a leading ture cost-effectively. More orders provider of middle-class and premi- um cars. Figure skating: European champions In February 1959, in Prague, Marika Kilius and Hans Jürgen Bäumler become European Champions in pairs figure skating. Economy: Full employment In July 1959, for the first time since the end of World War II, the employment statistics of the Federal Republic of Germany show more vacancies than unemployed. Armament: Starfighters The Federal Minister of Defense, Franz Josef Strauß, announces that 96 „Starfighter“ fighter planes have been ordered from the American MAN truck: MAN trucks with the „chubby cheeks“ design are a familiar sight at the time. The company‘s first orders are for machining parts for this successful series. manufacturer Lockheed. 1960 Running out of space New machines. New orders. As of In his memoirs, Hans Rosenber- Professional training April, Hans Rosenberger devotes ger reports that at the end of his is an investment himself exclusively to his own time at Alzmetall he already had company. He has given up his 25 employees. The works are still in the future leading function in the produc- located in an outhouse of his own tion shop at Alzmetall. Now, he home (later the works are turned That is most certainly not what Hans no longer has to ask for time off into a double garage with the same Rosenberger would have said; he to visit customers and can check dimensions). „Of course, every- always abhorred manager phrases. that everything is all right in the thing was much too small, here But in the fall of 1960, he takes on workshop during the day. How in the house and in the hut, as three new apprentices who want to determinedly he does this is shown we lovingly called it,“ he reports. learn the profession of fitter. Two by the figures. In 1960, more In 1960, space has to be found of these stay with Rosenberger their money than the total turnover of for a Monforts automatic lathe, whole working lives and are section 1959 is spent on new machines. a copying lathe and a milling managers for decades as masters and The absolute values may