'What's New in News

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SEPTEMBER 11, 1967; FIFTY CENTS elevision Age 'What'snewinnews I -issue report on developments in a dynamic medium 0

U -z 0f w VD 0 o- Z V. -J < ZO C 25 Years of w J Advertising

V) go Contributed For The Public Good 5,473,581,000 TV I APRESSIONS On Behalf Of The U. S. 0. tit's the extent to which the Petry repre- Med TV stations impressed the public wit the need to help this Advertising Coun- ci :ampaign last year. These stations be- ille in serving as well as selling.

# THE ORIGINAL STATION REPRESENTATIVE

rPETRY REPRESENTED TELEVISION STATIONS- -RESPONSIBLE AND RESPONSIVE

EW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT LOS ANGELES ILADELPHIA SAN FRANCISCO ST. LOUIS Remember, though, when you write yoi, You see, there ore lots of things you con Pick a subfect and write. can expect on answer and that answer cote about. O I think you're doing a lousy fob isn't always going to be o polite thank Give yourself half o chance and you of representing me. you. Your congressman may just write con even get involved. Becoming in- O I think you're doing a great fob volved means you have to be ready to of representing me. back and ask you to help do something O I think the draft laws should be about the problem you brought to his at risk certain things like disappointment more equitable. tention. But don't let that stop you. Go and conflict. But the rewards are great. O I think smog control and water ahead and write your letter: Shouldn't When you help accomplish something pollution controls should be there be a traffic light on that bad corner? worthwhile you really feel good. mandatory nationally. Don't you think your children's classrooms Now how many times in your life O I have a son who would like to get in the Naval Academy. should be less crowded? And what about have you ieally felt good? a new field for the little League to ploy So go ahead and get out that clean on? Shouldn't more of our tax money be white sheet of paper and your trusty ball spent on domestic problems instead of point and fire away. If you don't know WA6C-TV, New York manned moon probes? Should our draft who to write in our area, write us and ABC WOKS -TV, Chicago we'll send you a book called "Who's Owned WAYZ-TV, Derrolt lows be more equitable and shouldn't Television KASC-TV, Los Angelo% Congress have a uniform code of ethics? Who in Public Office," then you'll know. Stations KGO-TV, Son Francisco The ABC Owned Television Stations want you to write. We are involved in our communi- ties, in our country, in our world. We take sides on important issues. We report them, we editorialize about them and sometimes because there are people who are involved and write letters and talk to other people and make waves, things happen. Not every time, but if more people didn't turn off their minds after they turned off their sets, maybe more things would happen. WHEN YOU'RE IN THE MARKET FOR SALES...

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TobTim'on-toe. September 11. 1% Facts in focus... SEPTEMBER 11, 1967 the NSI BLUE CHIP Television Age SUMMARY Id )5THE DYNAMIC MEDIUM A lull dish of news events, spiced with controversy, is spurring tv coverage of world happenings.

28 NEWS UNDER FIRE Effortstoshackletocoverage areincreasing,says new RTADA president.

:10 PROGRESS AND PROBLEMS The three network news presidents review accomplishments Finger-tip information and tackle questions about proper news treatment. issued 6 times a year: maps of NSI (and/or Metro) 32 TV'S RISING WASHINGTON STATUS areas Congress resisted rise of broadcast press but today video le - roster of reportable TV porters are the lair -haired boys. stations Day part average audience 34 OF NEWS AND LEAD-INS estimates (1/4 hr. & cumes) An AR/3 study analyzes the effect of late -evening network and more programming on the late news. all in one handy volume 62 WHAT THE FCC FIGURES SHOW For complete details An analysis of Iv revenue data and !elm Mc) tcrcal (11,().11 call, wire or write trends in spot and local advertising.

DEPARTMENTS 10 Publisher's Letter 37 Viewpoints Report to the renders t'ro;rurruning pros and runs Nielsen Station Index 12Letters to the Editor 38 Film/Tape Report NSI EXECUTIVE AND EASTERN The customers always write Ronny/gip ofnen SALES/SERVICE OFFICE NEW YORK (10019) 1290 Avenue of the Americas . 956-2500 15 Tele-scope 47Spot Report rhat's ahead behind the scenes Digest of national activity NSI SALES/SERVICE OFFICES CHICAGO (60601) 39Wall St. Report 360 N. Michigan Ave.. 372-3810 17 Business Barometer HOLLYWOOD(90028) 41easuring the trends The financial picture 1680 N Vine St H011ywood 6.4391 SAN FRANCISCO (94104) 21Newsfront 85In the Picture

68 Post St YUkon 6-6437 The tray it happened .4 man in the news a service of A. C. Nielsen Company Television Age ispublished every other Monday by the Television Editorial Corp. CHICAGO (60645) Publication Office: 440 Boston Post Road, Orange. Conn. Address mail to editorial, advertising and circulation offices:1270 Avenue of the Americas, Rockefeller Center, 2101 Howard Street 465-4400 New York, N.Y. 10020. Circle 7-7660. Controlled circulation postage paid at New York, N.Y. and at Orange, Conn.

Television Age. September II, 1967 "Channel 2 did much the best TV job of covering the ...The result was a 'live' interview with Mayor Addoni- tragic Newark race riots and generously shared the zio and Gov. Hughes. Ch. 4 at the time was replaying film last night with non-commercial Channel 13." an old repeat....Ch. 7 also was preoccupied with pro- BOB WILLIAMS, NEW YORK POST, JULY 15 gramming echoes.... Ch. 2 again wisely dropped a "WCBS-TVis on the job with Newark riot special. scheduled 'Eye on New York' replay and instead went Channel 2 can take a bow for delivering a half-hour for an 'Eye on Newark' venture, in which its reporters report yesterday afternoon on Thursday night's riot-were given an opportunity to express their viewpoints ing in Newark.... In addition to excellent films of theon the violence.... It was a remarkable day for good outburst, the 1 PM telecast, which preempted '2 at local TV journalism on the part of Ch. 2....Bythe One,' showed Governor Hughes' press conference, time Ch. 4 got around to 'special' attention to the plus interviews with Negro leaders, Newark's Mayor Newark story at 11:15 last night, there was another Hugh J. Addonizio and eyewitnesses. Reporters Chet big story brewing, the rail strike...." Curtis and Martin Steadman provided firsthand ac- BOB WILLIAMS, NEW YORK POST, JULY 17 counts and gave background...." KAY GARDELLA, DAILY NEWS, JULY 15 "The depth and drama of the[WCBS-TV]television coverage impressed New York viewers who regis- "[WCBS-TV],which has given an outstanding cover-tered shock at the graphic depiction of the 'battle age of the tragedy, devoted another special to the zone' a few miles away." gory outbreak during the evening." EDITOR & PUBLISHER, JULY 22 BEN GROSS, DAILY NEWS, JULY 17 "Friday's 6 p.m. news onWCBS-TVhad an excellent "The Ch. 2 'Newsmakers' program abandoned a chat riot wrapup lasting through the first half hour of the about Mayor Lindsay's 'Summer Task Force' andshow...well ahead with the up-to-the-minute report." switched to the tragic social battle -ground of Newark. VARIETY, JULY 26

It is in time of public emergency that it becomesmost clearly apparent whyWCBS-TVmaintains the largest and most professional local television news staff in the country. Not contentto rely on news wire services or simply to broadcast highlights ofa major story, WCBS-TVNews is able to throw the skills arid nearlyexperience 150 of seasoned news professionals into providing on -the -spotlive (and/or film) coverage plus background, cause and effectas well. From many locations at once. The repeated notice taken by the press of theWCBS-TVNews riot coverage confirms what has been apparent for some time to viewers: thatWCBS-TVNews has set new standards for broadcast journalism, and in doing so has surpassed all others, by far, in thedimensions of its service to the community. wcosive2 Television Age \ ()I \\ &sit KBOI-TV Publisher S.J.Paul Editorial Director \ Hied J. Eillt sell IDAHO! Managing Editor Hai hat KBOI-TV Boise serves Idaho's Senior Editor ki I capital...the state's key Associate Editor KahnSewer retail and distribution Editorial Assistant center. Boise's influence Kathleen liergei Financial Editor extends to every part A. N. Burke Advertising of Idaho Norman Berkowitz Advertising Director KBOI-TV reaches more Mort Miller Advertising Manager homes, men and women Marguerite Blaise Sales Service Director from 7:00AM to 1:00AM IceShet itlan Production Director than any other Idaho Fred Lounsbury television station. Circulation Director 1...% Business Office NSI 8 ARB Feb -Mar.67. Au- dience measurements we esti- MiriamSilsi ratan mates only, based on data suppliedbyindicatedsources Branch Offices andsubjectto thestrengths andlimitationsthereof. Midwest Paul Blakemore,Jr. 6044 N.Waterbury Road Des Moines, Iowa 515-277-2660

South lierbert Martin Box 3233A Birmingham, Ala. 35205 205-322-6528 United Kingdom F. A. Smyth & Assoc. 35 Dover Street TELEVISION London, W. 1, England Member of Business Publications Channel 2 CBS Audit of Circulations, Inc. BOISE BRA

Atlitated withBonne dilleInternationalsta- TELEVISION ACEispublished every other tions, KSL-TV Salt Lake City, K IRO -TV Se- attle, KID -TV Idaho Falls. Monday by the Television Editorial Corp. Editorial, advertising and circulation office: 1270 Avenue of the Americas, Rockefeller Center, New York, N.Y.10020. Phone: Circle 7.7660. Single copy: 50 cents. Year- Represented by ly subscription in the U.S. and possessions: $7; Canada: $7; elsewhere: $15. (3 Tele- vision Editorial Corp. 1967. The entire con- , 1 1 INC. O1.7 1'r 1: 1:IN,(1)DDWARD, tents of TELEVISION ACE are protected by copyright in the U.S. and in all countries signatory to the Bern Convention and to the Pan-American Convention.

Teletisbm Age, September II, 1967 of IV*.

When hundreds ofmen were hunting the Mad Mountain Man of ShadeGap,we senta woman.

Hollenbaugh was a killeron the loose. Marie flagged it down and jumped in. Crouched With him was Peggy Ann Bradnick, the 17- low, she rode through the barricade. ar-old girl he had kidnaped. At the hospital, thenews was good. Peggy Ann, For six days he dragged her through the Penn- scratched and bruised, would be all right. Ina Ivan i a mountains. short time, KDKA-TV viewerssaw the familiar, This seventh day would be his last. but dirty face of Marie Torre. Shewas delivering Marie Torre, of Group W station KDKA-TV the story they had waiteda week to hear. Pittsburgh,was covering the story. She had The Shade Gap kidnapingwas a tough assign- ant the previous night at a police stakeoutnear ment. But that didn't stop us from sending Marie )1lenbaugh's cabin. Torre up the mountain. This morning she was tuned to a police radio Because Group W stations &in hirewomen ten the bulletin came over the air. The Mountain just to cover the stories thatare of interest to other in had been shot. Peggy Annwas being rushed women. a hospital. As far as we're concerned,a good reporter is a Marie drove to the CountyMedical Center. But good reporter. Manor woman. oadblock stopped her near the gates. Police were And it didn't take GROUP ping out thepress. Marie Torre long to Spottinga carload of volunteer riflemen, liDIVI-T1/ 2 W prove us right. 11,1111\lbliUUSLBRUAULA:311N6 LUMPANY The Embassy of Ireland

His Excellency William P. Fay, Ambassador of Ireland, and Mrs. Fay in the salon of the Embassy ... another in the WTOP-TV series on the Washington diplomatic scene.

WTOP-TV WASHINGTON, D. C. Represented by TvAR A POST-NEWSWEEK STATION

Photograph by Fred Maroon tt) Letter from the Publisher NOON TIME Tv's Awesome Responsibility in Riot Coverage The coverage of riots or "disturbanuc- placesan awesomere- sponsibility on every station manager in the country. The problems of coverage are not confined to the major markets. Upheavals can and have occurred in cities ranging in size from Bogalusa. La. to Cambridge, Md. to Syracuse. N.Y. The accusation that television has intensified and. in fact. gene- rated many incidents is not only unfounded but is irrational. There were riots, disturbances demonstrations going back in history-long befote television was ever on the scene. That the medium mirrors society's woes is what gives it such great impact. On the other hand the medium cannot duck the responsibility on how these disturbances are handled. As a matter of fact. the major news services and the networks have cautioned their neiismen and cameramen to report a racial disturbance in a calm matter-of-fact manner-underplayed rather than overplayed. NBC News Director Rex Goad, in an interdepartmental memor- andum to the network's newsmen. has set up specific guidelines on PRIMETIME handling racial disturbances. These guidelines are designed not to curtail coverage butto insureitsresponsibility. "They are," he SHREVEPORT! points out. "journalistic basics that newsmen know but must not forget in the heat of covering a big story." KSLA-TV's "NOON NEWS" (12- "Our job is to report the story. not to promote it. No more predict 12:30 pm., Mon. -Fri.) DELIVERS violence than you would a bank run. Pinpointing a specific location off. may MORE HOMES than EITHER OF in a riot," he continues. "before police have cordoned it serve only to attract participants and spectators. A riot should not OTHER TWO STATIONS delivers be covered like a football game." IN PRIME TIME! (6:30-10 pm, There has been a great deal of discussion these past several weeks Sun. -Sat.)' as to whether television stations should enter intolocal inLormal agreements. The media in some cities have informally agreed not to Look at the figures! KSLA report a racial disturbance untilitis under control. Others have TV's "Noon News" delivers: agreed not to broadcast any twits or pictures until at least one-half hour after a major disturbance is underway. The network news chiefs take a broad perspective of these agree- 97,600 Adults ments. They feel that these arrangements can beextremely danger. ous to free and unfettered coverage of a localcatastrophe or a major 63,300 Women! mishap. On the other hand station management and individual station 66,900 Homes! news directors feel a grave responsibility totheir own community. It would seem that the execution of this responsibility should be firmly 72 %Audience Share! in the hands of the individual station managers who will be faced Only KSLA-TV's prime -night figures with increasingly difficult decisions. (6:30.10 pm, Sun. -Sat.) manage to Television, infact, can and has exerted great influence in pre- top this noon -time delivery in Adults venting racial disturbances. For example, in Saginaw. Michigan. and Homes! Toni Eynon, news director of WNEM-TV, was able to convince ry the A Rating Fluke . . . militant negro leaders to appear on the station and appeal to negro youths to stay off the streetsand to "keep it cool." No...Things were the same way last Fall! As a result, a tense calm prevailed. The previous nighteight persons had been wounded.storewindows had been broken, fires had Interestedin some Noon Time %%as almost in a stateof seige. Itis an ac- Prime? See your H -R -P rep for been started and the cit'. limited availabilities in this. .. complishmentof which the station can be justly proud. and other prime news blocks. Cordia I KSLA-TV*12 SHREVEPORT, LOUISIANA 'A. R.B. Feb. -Mar. '67 (Subject to reasonable error)

llh Television Age, September ll, 1967 For television news directors: aticket to broader horizons. The first international conference for TV news directors will be held in Paris on October 26 and 27 under the auspices of the Radio Television News Directors Association and Time -Life Broadcast. Virtually every TV news operation in Europe will be represented. We will compare organization, techniques and standards with news professionals who may broadcast in different languages, but who share common problems. The cost of transportation and lodging is an investment in television news leadership for your station. For full details, write Richard Krolik, Time -Life Broadcast, Time & life Building, New York, New York 10020, or call 212-556-4221.

SALON DES CHAMPS Mc/ES [A\

PARIS

N S

OCT D 2t127 19157

ADMIT ONE \C

RTNDATIME/LIFE BROADCAST

eletision Age, September II, 1967 11 Finally, a professional -quality 16mm camera with utterly totally reliable automation. The new Canon Scoopic-16 is the perfect tool for sophisticated or novice cameramen who have to shoot instinctively and get it right the first time. Scoopic-16 combines fully automatic CdS exposure control and an integral 13.76mm zoom lens with reflex viewing. Letters electric drive and automatic loading. It frees you to follow the to the action and make your shot-no fussing with meter, Editor diaphragm control or lens turret. Even loading, of standard 16rnm spools, has been automated. And Scoopic-16 is engineered for your comfort. Everything H -R Clarifies TARGET Stand about it-from its contoured hand grip with convenient lour article on Media Comp, Inc. thumb action shutter release to its light weight and balanced (News/root, TELEVISION AGE, August design-was planned to give you the ultimate convenience in handheld action shooting. 14) leaves the impression that H -R If you're the kind of guy who has to go where the action is, Television has endorsed TARGETS you'll want to go there with the new Canon Scoopic-16. as an intermediate phase in our con- It's your kind of camera. By design. ersion from the pioneer IBM 1401 New Canon Scoopic-16: Uses 16mm film, single or double perforated availability system to our new on-line on standard 100' spools. CanonZoom lens, (1.6, coated. Zoom range 360 data communications network. 13-76mm, ratio: 5.84:1, focusing to 5 ft. Fully automated, motorized CdS exposure control system (with manual override) cross couples to This is not so. To date, we have all running speeds, all 'f' stops (11.6-122), all films ASA 10320 Selected received a presentation by Mr. Wy- aperture shows on scale in viewfinder. Running speeds: 16, 24.3.', 48 fps. Self -threading. Thru the -!ens viewing. Built-in focusing glass. man and Mr. Shepard and are evalu- Viewing brightness riot affected by 'f' stop, Corrective, adjustable eyepiece. Self -resetting film counter. Motor driven ating the possible value of their sys- by one 12 5V interchangeable. rechargeable tem tostationrepresentatives and nickel cadmium battery (shoots approximately 8 rolls per charge). stations. Nothing more. I would also like to correct the mis- See the Scoopic-16 at your deater's or impression that we are just now in- write for literature. Canon U.S.A., Inc.. stalling a 360 system and that our 550 Fifth Avenue, New York, N. Y. 10036 targetfor going "on air"islate spring of 1969. H -R has been in busi- Canon ness with its 360 since March ofthis year, performing a multiplicity of research and accounting functions. The only area of delay is in respect to our overall communications network, due tothenon -availabilityofcertain equipment. MARTIN E. GOLDBERG, Vice President Research and Data Processing H -R Television, Inc. New York, N.Y. 10017 (Ed.Note:The TELEVISION AGE story said H -R is "considering using" TARGETS. The "on air" reference was to the overall communications network.) 'Better Than The Booklet' I have just read the two -column box which you devoted to our most recent brochure in your current issue (Spot Report, TELEVISIONAGE, August 14). It was handled in a masterful way NEW CANON and did an excellent job of summing up our company's recentactivities on SCOOPIC-16. behalf of the Spot Television industry -an even better spell -out thanthe FIRST 16mm booklet itself. II We are delighted and grateful for "POINT -AND -SHOOT this coverage. ROBERT L. HUTTON JR. ELECTRIC Vice President Edward Petry & Co. CINE CAMERA. New York, N.Y. 10022

I 2 Television Age, September 11, 1967 VIMEDIATE-INCISIVE_INCLUSIVE! News:Designed for Milwaukee 'TMJ-TV brings Milwaukeeans news as it happens... from where it's happening! On -the-spot local reporting helicopter and mobileunits. World coverage by wire services, eather wires, and video news bureaus, network facilities, sports and tape. Complete news coverage ...fast !Experienced, intelligent reporting and terpreting by the area's largestnews staff provides more in-depth broadcasts than g station. And 20 years of experience, any compet- coupled with Milwaukee's most modernbroadcast facilities, ye viewers the best ratednews*... Designed for Milwaukee.

C. Nielsen Co.. Oct. 20 -Nov. 2. 10-23.1966 TMJ-TV (5,3011:30 P. M.. Mon. -Fri.. and 10:00-10:30 P. M.. Sun. -Fri.). COLOR IN MILWAUKEE WTMJ TV TiltImolitArs on WHIO-TV,Dayton, Ohio -6 p.m. to 7:30 p.m., Mon. thru Fri. First 90 -minute news in Dayton First full -color news, weather and sports

TOM FRAWLEY DON WAYNE News Director Local -Business News

ED KRAHLING JOE WISSELL Local News General News

TOM HAMLIN ANDY CASSELLS Sports Director Downtown Dayton

MORT BEACH LYLE STIEG Downtown Dayton Military Affairs 110 1

CHUCK UPTHEGROVE BOB TAMASKA News and Photography Regional News

DICK BIESER MIKE BRIGNER O Weather Photography On the air for one year, this complete 90 -minutes of news has increased viewing homes 28 percent* from 6 to 7:30 P.M. with full -color news in a variety and volume never before provided in the Dayton area. Anchor program is Huntley and Brinkley, and in half-hour segments on either side WHIO-TV's favorite news specialists will present complete coverage on sports; state, local and regional news; women's features; a Wright Patterson Air Force Base report; oi0/10 business news; daily filmed reports from Ohio and the Miami Valley; weather and miscellany. With steadily soaring interest in news, news, and more news, 0 0 THE BIG NEWS offers audiences that are big, alert, affluent, and influential. See Petry for availabilities. Represented by Petry *ARB-MARCH 1966 - MARCH 19672-Any figures quoted or derived from audience surveys are estimates subject to sampling and other errors. The original reports can be reviewed for details on methodology.

(IVCon Broadcasting Corporation stations: WSOAM -FM -TV,Atlanta; WHIG AM -FM -TV, Dayton; WSOC AM -FM -TV, Charlotte; WIOD AM -FM, Miami; KIVU. San FrancisCo-Oahland; WIIC TV. Pittsburgh

14 Television Age, September 11, 1967 WHAT'S AHEAD BEHIND THE SCENES Tele-scope

European-U.S. News Conference Hispanic cooperation itteento 20 tanks directors flow U.S. stations are Tv producers in Latin America and Spain are work- expected to attend the joint confab between American ingoutpossibilitiesforsettingup anassociation. and European electronic newsmen setforParis on comparabletoAmerica's NAB, thatwillgrouptv October 26 and 27. Co -sponsored by the Radio Television interests throughout the Spanish speaking world. The News Directors Association and Time -Life Broadcast, group sofar has no connection with Olavision, the the Americans will exchange notes with their counter- network -likeprogram supplyorganizationbeingset parts from 18 member countries of the European Broad- up in South America by Movierecord, theSpanish ad- casting Union. It will be the first such conference held. vertising complex. The new group, which includes such Among thosedefinitelyattendingwillbeBruce prominent figures in western hemisphere tv as Emilio Dennis,WGNContinental Broadcasting vice president Azcarraga, head of Telesistema Mexicana, and Goar andretiring RTNDA president;JayCrouse,news Mestre,headofProarterlinArgentina,metthis director of theWHASstations, Louisville, and Dennis' summer in Santiago de Compostela, Spain, todiscuss successor as RTNDA chief; Theodore N. McDowell, common problems. The group will meet again next head of news fortheWMALstations,Washington; summer in Buenos Aires. Thomas Frawley, wHio-Tv, Dayton, 0., news director; Ralph Renick, news director ofWTVJ,Miami, and Eddie DDB's New Film and Tape Center Barker, news head of theKRLDstations, Dallas. From Doyle Dane Bernbach is famous forits "take -it -or - the networks, John Cooper will represent CBS. Others leave -it"stance with clients: "This is our best idea, are also expected. and if you don't like it, lump it." While other agencies Speakers will include Robert Gamble, news director drive their creative types batty with client rejections, of wn3m-Tv, Indianapolis, who will discuss the news some claim, DDB keeps them happy. The catch is that operation of medium -size stations. There will also be the client doesn't see the work until Bill Bernbach or hiscounterpart from a European station.Similarly, Bob Gage have okayed it. Now DDB will be on even talkswill be given by newsmen from large stations surer footing vis-a-vis the client when it comes to tv on both sides of the Atlantic. Talking on legal issues commercials. Instead of putting all their chips on the of news coverage will be Theodore Pierson of Pierson, storyboard, and trusting the DDB producers and the Ball & Dowd. Moderator will be Time -Life Broadcast's film studios they commission to make the board move. Sig Mickelson. the art directors and copywriters of the agency will Because the news study group of the EBU will meet be able to work out kinks before the film is assigned. two days before the joint conference, European attend- DDB has carved outafilmand tape center on ance is expected to be high. Organizers of the joint the 22nd floor ofits 42nd St. headquarters, and put conference are waiting to hear from Intervision, East in a Steenbeck editing machine, a closed-circuit linkup European counterpart of the EBU, and are mulling to three screening rooms, a sound -mixing center together over the best way to approach the Russians. Total attend- with recording studio, and a 16 mm Auricon camera. ance is expected to be around 100. Client Sony's videorecorder and camera figure in the complex, but so, too, do the products of Ampex and Sokolsky Out of Print other manufacturers. In the center DDB will be able to Of the several prestigious print photographers who test ideas for commercials, check color values against have branched out into commercials making, one would monochrome, cast, and screen. like to get all the way out of print-Melvin Sokolsky. The fashionable fashion photographer started doing tv Six Channels in Pago Pago commercials three years ago, now finds himself intensely There's quite a market for tv in American Samoa, occupied in the field. He now prefers film -making to the U.S. trust territory east of the New Zealand -admin- still work, and would like to concentrate all his energies istered Western Samoa, right in the middle of Oceania in cinematography. Far from specializing infashion, between Fiji and Tahiti. William Kreitner, NBC -Inter- Sokolsky has shot commercials foreverything from national's director of operations in the Far East and oleomargarine to Volkswagen to Mobil to dog food. Australasia, reported that six channels are in full opera- Jewelry Box Maker New to Spot tion in Pago Pago, beaming educational tv to school- roorils daytimes and entertainment and documentaries Testing out the advantages of spot tv for the first at night. The top programs, the NBC man reported, time, The Mele Manufacturing Co.,Inc., New York, are Bonanza and Cheyenne. Next comes I Spy, esteemed goesintotelevisionthisyear withapre -Christmas by Samoans becauseit'sgot a non-white ina lead pitchforitsjewelryboxes. The company hadits part. Get Smart does well, Kreitner said, because the agency, Rumrill-Hoyt,Inc.,obtain minute placements relativelyunsophisticated Samoans dig visual humor. in Boston and Rochester. Schedule breaks November 26 And Hennesey, he said,ispopular because of the and will run from three to four weeks. If sales increase islanders' affection for the U.S. Navy. There are no in these markets, the company will probablyuse more commercials on the air in Pago Pago since Tv of Samoa spot next spring, a spokesman said. is operated by the Department of Education.

Television Age, September 11, 1967 15 LOOK WHAT HAPPENED TO US...

JUNE 8, 1966 NOW

Even the worsttornado can be conquered!

The picture (above left) was taken the night that the As the dominant voice on radio and television in To- nation's worst tornado funneled a path of destruction peka, we are proud of our public service in helping to a half mile wide and over twenty miles long through save thousands of lives. Topeka, Kansas. We are equally proud to have a hand in the rebuilding Topeka didn't take it sitting down. Its peoplegot to of a great city-from one of disastrous destruction to work on a rebuilding spree. The result (above right): an even more thriving market with growth and sales A new Topeka, rebuilt and booming! potential already beyond expectations. WIBW-Radio kept onitstoes, too! The result: The We look forward to other awards for future public above Distinguished Service Award presentedto us by service. Sigma Delta Chi for public service. But no more tornadoes, please. Itis in recognition of warning Topekans21 minutes before havoc struck, and then continuing all -talk cov- For complete story call Avery-Knodel or Topeka 913 272-3456. erage for 23 consecutive hours withouta break. With- out a commercial. Miraculously, in a disaster that claimedover 100 million dollars in property damage, only 17persons died.

TV Radio FM Topeka, Kansas Broadcast Services of Stauffer Publications

16 Television Age, September II, 1967 Business barometer

The release of 1966 tv revenue figures by the Federal Communications Commission permits "Business barometer" to adjust its monthly figures for last year and the first half of '67. Hence, the report on July spot business, scheduled for this issue, will appear in the September 25 issue.

The FCC reported that times sales to stations in 1966 for spot and local business plus network compensation came to$1,462.3 million. This compares with "Business barometer" figures of $1,446.3 million, a difference of only $16 million, or 1 per cent. In the network compensation area, FCC reported a '66 total of $244.2 million, while the "barometer" tally was $241.2 million, a spread of $3 million or 1.2 per cent.

The spot and local figures were affected by major revisions by the FCC this year in Revised Mita-Spot. Local. Compensation Reremie spot and local totals for the years '61 through '65 National Spot Local Sales Compensation (for more details on this 1966 1967 1966 1967 1966 1967 unusual revision, see the January analysis of FCC data else- :;55.8 ...,57.5 S23.9 z;26.0 319.11 $19.1 where in this issue). Febrtgar 66.2 70.3 2 1.6 25.7 18.6 19.0 March 77.6 77.8 2').1 33.7 21.0 21.0 The FCC revisions showed that, April 75.0 71.1 29.8 30.8 20.7 21.1 for the five-year period, May spot was understated and 76.7 79.9 29.8 31.1 20.5 20.8 local was overstated. Since Jane 72.3 66.8 26.3 28.2 20.3 18.7 "barometer" figures for '66 July 62.8 21.6 19.8 were projected on the basis August of '65 FCC data, they were 63.6 23.6 19.8 similarly affected. September 71.1 27.7 20.5 October 90.7 35.7 21.7 Aalusted according to the FCC. November 89.8 37.8 21.0 revisions, the "barometer" December total for spot was $846.2 67.1 33.2 21.3 million in '62, compared with Total s871.7 $316.1 million S211.2 million the FCC figure of $871.7 million. a difference of 2.9 per cent. The adiusted "barometer" total for local business in "66was $357.1 million, compared with the FCC figure of $346.4 million,a difference of 3 per cent.

In comparing half-year totals for '67 vs. '66 in spot, local and network compensation revenue, the adjusted figures reveal trends already pinpointedby previous "barometer" data published thisyear. Spot revenue is just about even with last vear-$423.4 million in '67, compared with $423.6in '66. Local billings through June are $175.5 millionvs. $163.8 million last year, while network compensation is $120.0 million ('67)vs. $120.1 million ('66).

Next issue -a reporton spot business in July.

I root righted Immure of TEI 1%1%10 In formationi. 8114111.11S Raronseteri ba.ed.u,n limeof .lotionsinall income and geographical categoric,. iaholnierl bt Dan R Urea .ireet.

Television .4ge, September 11. 1967 17 LOOK WHAT

ATA1:11)2111 HAPPENED Itto ,4:11:i'a 4/.31)10

OZII:11);;--.11t1;011161110111/1 TO US... .614N10)

JUNE 8, 1966 NOW

Even the worst tornadocan be conquered!

The picture (above left) was taken the night that the As the dominant voice on radio and televisionin To- nation's worst tornado funneled a path of destruction peka, we are proud of our public service in helping to a half mile wide and over twenty miles long through save thousands of lives. Topeka, Kansas. We are equally proud to have a hand in the rebuilding Topeka didn't takeit sitting down. Its people got to of a great city-from one of disastrous destruction to work on a rebuilding spree. The result (above right): an even more thriving market with growth and sales A new Topeka, rebuilt and booming! potential already beyond expectations. WIBW-Radio kept on itstoes, too! The result: The We look forward to other awards forfuture public above Distinguished Service Award presentedto us by service. Sigma Delta Chi for public service. But no more tornadoes, please. Itis in recognition of warning Topekans21 minutes before havoc struck, and then continuing all -talk cov- For complete story call Avery-Knodel or Topeka 913 272-3456. erage for 23 consecutive hours withouta break. With- out a commercial. Miraculously, in a disaster that claimed over 100 million dollars in property damage, only 17 persons died. ES

TV Radio FM Topeka, Kansas Broadcast Services of Stauffer Publications

16 Television Age, September 11, 1967 Business barometer

The FCC reported that times sales to stations in 1966 for spot and local business plus network compensation came to $1,462.3 million. This compares with "Business barometer" figures of $1,446.3 million, a difference of only $16 million, or 1 per cent. In the network compensation area, FCC reported a '66 total of $244.2 million, while the "barometer" tally was $241.2 million, a spread of $3 million or 1.2 per cent.

The spot and local figures were affected by major revisions by the FCC this year in Revised Data -Spot, Local. Compensation Revenue spot and local totals for the years '61 through '65 National Spot Local Sales Com pensatio1 (for more details on this 1966 1967 1966 1967 1966 1967 unusual revision, see the JartUary analysis of FCC data else- $55.8 $57.3 $23.9 $26.0 $19.0 $19.4 where in this issue). February 66.2 70.3 21.6 25.7 18.6 19.0 larch 77.6 77.8 29.1 33.7 21.0 21.0 The FCC revisions showed that, l pull 75.0 71.1 29.8 30.8 20.7 21.1 for the five-year period, flay spot was understated and 76.7 79.9 29.8 31.1 20.5 20.8 local was overstated. Since Ione 72.3 66.8 26.3 28.2 20.3 18.7 "barometer" figures for '66 July 62.8 24.6 19.8 were projected on the basis August of '65 FCC data, they were 63.6 23.6 19.8 similarly affected. September 74.1 27.7 20.5 October 90.7 35.7 21.7 Adjusted according to the FCC Norember 89.8 37.8 21.0 revisions, the "barometer" llecem1m.r total for spot was $846.2 67.1 33.2 21.3 million in '62, compared with Total s:;71.7million $346.4million $211.2million the FCC figure of $871.7 million, a difference of 2.9 per cent. The adjusted "barometer" total for local business in "66was $357.1 million, compared with the FCC figure of $346.4 million,a difference of 3 per cent.

In comparing half-year totals for '67 vs. '66 in spot, local and network compensation revenue, the adjusted figures reveal trends already pinpointedby previous "barometer" data published thisyear. Spot revenue is just about even with last year -$423.4 million in '67, compared with $423.6 in '66.Local billings through June are $175.5 millionvs. $163.8 million last year, while network compensation is $120.0 million ('67)vs. $120.1 million('66).

Next issue -a reporton spot business in July.

rop,righled of TH 1.1 1.111\tl.F. Bu.ine.. Barometer i. bawd on a crass -section o1 .rations Informationi.tabulated b Hurt & Bradstreet. inall income and geographical categories.

Tele! tsimi1ge. September 1 I.1067 17 wonder whatever became of Good Old Roger?

You remember Roger- That's right! The eager one. the kid in the media department. Always had his nose buried in a You know-the kid.who always stack of figures or a trade asked all those questions. magazine-usually Television Age. Good Old Roger became the boss.

Yep! He's still asking questions. about you the other day.

Still watching the figures. . . still Why don't you call on Roger reading Television Age. with your message in Television Age Only, now he's runningthe show. so good old Roger doesn't have to

Come to think of it. He was asking Television Agewonder whatever became of you?

-"-trap4

ELEVISION AGE MEETS THE NEEDS OF THE PEOPLE WHO SPENDOVER Al51,000,000,000 IN TELEVISION ANNUALLY OPINIONATED GUY!!!

WCCO Television Editorialist George Rice pioneered the TV editorial in the Twin Cities area, beginning in June 1959. Since that time he has offered opinions on more than 3,000 different subjects. His editorials are part of the Noon and 10 PM News on Channel 4 and continue to be the only regularly scheduled television editorials in the Minneapolis -St. Paul market.

THE DIFFERENCE BETWEEN GOOD AND GREAT IN TWIN CITY TELEVISION... THE WAY IT HAPPENED Newsfront Color Over Europe Across the Channel, France is pre- paring proud panoplies for the prem- Afterasix -year war overline iereofcolorOctober1.Photo- standards that at times seemed to be graphed at Versailles, a biography of like The Thirty Years War inthe Louis XIV by Roberto Rossellini will way it set European governments at lendaproperairofGaullist lance point with each other. color tv grandeur. More frivolouswillbe is at last on the air in at least one musical comedies produced by Jean- part of Europe. Christophe Averty. Not surprisingly, thefirstEuro- GOODMAN IN BERLIN pean nation to inaugurate a color Predicts Big Impact.From that, Spanish Tinted Tv.Beforelong service is a technological innovator- Goodman predicted color would have colorwill come toSpain, where West Germany. Yesterday Germany; a dynamic impact on the economies plans are afoot to go color next year: tomorrow, Britain, and Holland. The of Europe starting in the 1970s. to Sweden ('69), to Poland ('69), Netherlands will have a three-month Of course, Goodman's expectations and, by decade's end, Italy, Ireland. jumpontheneighboringisland only hold good for those economies Denmark, Belgium. Czechoslovakia. across the North Sea, when Dutch with commercial tv. In Europe, that's Yugoslavia, and Switzerland. tv kicks off September 21. Already. only Italy, Spain, Germany, Austria. In 1971, a number of other Euro- however, there has been color tv in Portugal. Finland, Switzerland, Brit- pean countries are expected to go Holland. It's been coming in from ain andIreland. But not France. color:Finland,Norway,Austria. Germanysince August25,when Holland, Norway, Sweden, Denmark. Hungary, and East Germany. The ZweitesDeutsches Fernsehenwent Greece or Belgium. following year, Monaco and Luxem- polychrome asfillipto the annual Currently, the French Chamber of bourg are to go color, a delay which Radio and Tv Exhibition in West Deputies is discussing openingup of leads observers to ruminate over the Berlin. The nextnight, Germany's either of the two French ORIF net- effects of the black -and -white 'adver- first networkI ARD )went color too. works to commercials. Oddsare no tising from the stationsI Tele-Monte- Belgians with color sets have been go-ahead will be given. Ofcourse, Carlo,Tele-Luxembourg) inthe catching the German color shows too. a slight stimulus to any European principality and the duchy penetrat- The catch is that there are not many economy may be given by the sales of ing a France already blase over color. Belgians with colorsets, nor Hol- color sets. Portugal plans to go color in 1973. landers, nor Britons. But 30,000 color But for those Europeans whoare Greece, in 1990. The Greeks have yet set .. estimated to be in operation not Germans, flush with the results of to go on properly with black -and - in Germany. an "economic miracle," color sets white. are hard to come by. In Holland, for Color video.as has been made Goodman's Speech.At the radio - example. color sets are selling for clearby many,ismore thana television fest in Berlin, NBC presi- $800; in France, for $850. status symbol, more than the mono- dent Julian Goodman said that "it's chrome transmitter or the national a task of broadcasters and politicians Color In England.BBC will be airline new nations set up soon as to show that global color communica- kicking off color on its second uhf they'vechuckedoutthecolonial tions, intelligently 'administered,can network in December. (Hong Kong, governors. Said Goodman, "Itin- neutralize the perils of parochialism, withthe new consortium running creases the viewer's desire to watch and perhaps some day nullify them. HKTVB, turns to it in October.) The programs;itstrengthens his com- "Germany." he said, "may be able Soviet Union goes to color on No- prehension oftheprogramhe to avoid the early years of uncer- vember 7, as an electronic extension watches;itdeepens his emotional ofthepyrotechnics attending taintyand gropingthatattended the involvement in what he sees." color development inthe U.S.. be- 50th anniversary of the Bolshevik Goodman also predicted,inhis cause European systems will begin Revolution. talk to the Berliners, an increased with a backlog of technical assurance To promote polychrome. the BBC market for German programs, color and expertise. is sending a roadshow out tothe this time, in the U. S. That would provinces starting September 25 to be a short step up from zero, but for "What's more," Goodman told the herald the advent of tint. However. an occasional satellite relay. Good- Germans, "you're starting off witha the roadshow, tied in to sale of color greater volume of man foresaw, however. that amplified color program- sets, won't hit Scotland until after satellization would bind new world ming than NBC presented back in the color premiere air date. The show 1954. to old by myriad threads, all bright- will play Manchester and Leeds in ly colored: "The day will come when "It's clear," he added, "whypro- November, Newcastle, Birmingham, theterms"colortelevision"and jected set sales figures foryour first London and Bournemouth I where the "global televisionwill not describe year of colortv exceedthetotal well-heeled retired old folks are), in separate and special dimensions of number of color sets in America after October, and Croydon. London sub- television;theywilldescribetele- our first three years." urb. this month. vision itself."

Television Age, September II, 1967 21 View from. Tokyo ful ammunition in their regular meeting in the least aware of it, are in- ingswiththe three Japanese net- creasing our understanding of and Where do children of all ages uni- works. The aims oftheteachers' familiarity with America." Monma formly agree that Bewitched is their group are to make television fare in finds that U.S. programs actas a favorite tv program? And where is Japan more suitable for children and stimulus to Japanese producers and Popeye the least -liked show among more in line with Japanese tradition. points out there is even criticism that kids? About 340 programs of 10 minutes they are becoming blindly imitative. Tokyo. or more are aired each week on the He concludes thereis no simple These and other facts about what five channels available in Tokyo from answer to whether U.S. tv is destroy- Japanese youngsters think about U.S. 6-11p.m. About 50 of these are ing Japanese culture traditions. "How- tv shows come out of a recent sur- foreign. Kazuo Monma. executive di- ever, at the present time I do not see vey among about1,100 Japanese rector of the council, said that despite any destructive trends serious enough school children from 10 through 17. the "considerable number" of foreign to cause that much concern." The study was conducted in Tokyo programs, there has been no attempt Monma was pleased with the re- by the National Audience Board and to evaluate public opinion about these sults of the survey. "After reviewing the Japanese Teachers' Council for programs, Japan learned about the the opinions," he said in his report Better Tv Programs. activities of the National Audience on the study, "It becomes obvious Bewitched heads thelistof 10 Board through articles by Hajime that the children possess more dis- most -liked programs. The others, in Ishii, an official of the Asian Pro- criminating taste and more superior order of preference, are: Time Tun- ductivity Organization. Ishiiis one judgment in evaluating tv programs nel, Jericho, The Fugitive, The Lit- ofthefoundersoftheJapanese than adults expectedtofind." He tlestHobo, Andy Williams Show, Audience Council, which was organ- noted that the negative verdict on GirlfromU.N.C.L.E.,Flipper,I ized along the lines of the NAB. His Popeye came as a surprise to adults Dream of Jeannie and Rat Patrol. articles about the board appeared in and pointedoutthatthereasons Best Show. For some unexplained Chooshisha(TheAudience),the given for dislikingitdiffer by age teat.on.the best -liked show kept its council's publication. group. The elementary and junior No. One ranking even when the re- high school students said it was "not Culture Corrupted? As in the case entertaining," while "cheap produc- sponses were tabulated by three age of nearlyall countries affected by groups -10-12, 13-15 and 16-17. Once tion" was the common reason among U.S.culture,Japanisconcerned senior high school students. past the top spot, however, differenc- about the preservation of its tradi- es emerged. Second and third rank- The widespread criticism of dub- tions. Writing in The Viewer, the bing inthe study was not aimed ing shows among the youngest group NAB's publication, Monma posed two were Flipper and The Littlest Hobo. solelyatitsquality. Some of the positions that might be taken on this older studentsfeltthatit was not Among the middle group it was Time subject. One, that Japanese culture Tunnel and Jericho. And among the necessary, saying they preferred the is being corrupted by Western culture original language spoken in the show. oldest it was Andy Williams and The as represented by the U.S. (and par- Fugitive. There was also considerable criti- ticularly U.S. tv) and that steps must cism about programs considered un- Again, in the case of Popeye, it be taken to preserveit. Two, that wasleast -likedbyall threeage suitable to Japanese tastes. The chil- as modernization progresses, the cul- dren commented on differences in groups. Further, it led as the least - tural traditions of individual coun- liked by a wide margin. And finally, manners and other habits of every- tries will disappear, so why not go day life.It was pointed out, for ex- all age groups agreed that the next along with the trend of the times? two ranking shows in the least -liked ample, that ways in which affection Neither position is completely ac- and loveare expresseddifferin category were Batman and Mighty ceptable, said Monma, but both have Hercules. Japan. They also commented on the merit. Hestated, "International As might be expected, the same differences in humor, particularly in broadcasting networks are being per- comedies. shows sometimes popped up in both fected so that the time is now ap- the best -liked and least -liked listings. proaching when one will be able to Council Meetings.The teachers' Included were I Dream of Jeanne view events on television the instant council holds meetings every three and The Fugitive. they happen-anywhere. Ifeel that months with the Japanese networks. The children were also asked to through the medium of television the A dozen meetings have been held so name programs they wanted back on enormous advances of science will far. At a recent meeting, about 30 the air. Heading the list: Man from bring the world more and more to- educators met with about 10 writers U.N.C.L.E., Burke's Law, Laramie, getherin progress toward unifica- and producers of children's tv pro- Lassie and Leave it to Beaver. tion." grams from the Tokyo Broadcasting Chief complaints from the young But, he adds, itwill not do for System and the Nippon Television respondents about the two programs Japan to "hastily accept so much of Network Corp. theyfavoredleastwere "noten- American culture that it throws away Theme of the discussion was what tertaining" and "cheap production:: its own jewels." children think about home dramas. Bad dubbing of programs in general ThroughviewingofU.S.pro- The teachers brought out the point was a major overall complaint. grams, he went on,the Japanese, that many children feel that the lives Purpose of the survey was to pro- "whose television viewing is second of children. on tv shows are often vide the teachers' council with use- only to the Americans', without be- not like those of real children.

22 Television Age, September 11, 1967 In Eastern Michigan everything points to FIVE asthe News Source most people watch most often.

TV -5. . .the "first" hand witheveryone in Eastern Michigan. Here's the big news on a BIG market: 1,632,500 Buy -minded people $4,178,471,000.00 spendable income 470,800 TV Homes 32nd in the nation in total retail sales Michigan's 2nd Market (2nd only to Detroit) Represented by the Edward Petry Co.

Figures based on Sales Management's 1966 Survey of ry Markets with updated Survey of Buying Power figures WNEM TV "Your Good Luck Station"

FLINT- SAGINAW- BAY CITY- MIDLAND ALL EASTERN MICHIGAN

Television Age, September 11, 1967

1 . betweenIn today's continentsfast -paced andworld their . ideologies . where the ga 1, providespleneedshrunken want for totruth them by know! globalemerges the And, Lac*. in greater Houston,with the then firstKPRC ever. word New: Peo ir communicatrns . . . tht KPRCpeersnews all forand theexcellence KPRC-T time. Corpistently honored by it I, fiave won morebroadcast major journalism combined.news awards Truthfully than . other.. Houston station: Houston's top new station! CHANNEL NBC in Houston rprsntad ntionally by Edward Nary & SEPTEMBER 11, 1967

141-11

The dynaisedium

A full measure of news erent,. spiced with controversy, is spurring tv coverage of world happenings

T he total impact of a news medium is not easy east war and the heating up of the domestic dispute to pin down but tv can marshall a host of argu- over the Vietnam conflict. ments that point to its ever-increasing role in jour- Some of the rise in tv news activity is the long- nalism. This dynamism can be seen on a number term effect of the half-hour network news strips. of levels-in public opinion polls, in the growing These have increasingly become the base around volume of news programming, in the ballooning which stations have bolstered local coverage. And. size of news staffs, in the use of color and, ironic- as indicated elsewhere in this issue, the stations ally, in the criticism leveled at the medium over themselves are making sizeable contributions to its coverage of the civil rights riots of 1967. network journalism by supplying newsfilm about Fueling tv's role have been, within the past few local events of national importance. months alone, a good quota of dramatic running The current pressures on tv to "cool it" when news stories. Besides the riots, there was the Mid- covering racial disorders are an uncomfortable

Television Age, September 11, 1967 25 iH man -in -the -streetisviewingwith alarm and concern what we're beaming into his home. Missouri Republican Rep. Durward G. Hall has the dubious distinction ofleadingthischarge.InJuly, Representative Hall espoused the con- tentionthatmedia,especiallythe "instant media," could contribute to riots by giving time to direct appeals News forviolence. He was followed by LouisianaDemocraticRep.Hale Boggs who cited, "the tremendous under fire impact of national television," adding he was "amazed that our vehicles of communication would use their time Efforts to shackle tv and effort to put agitators on nationwide television to spread this kind coverage are increasing of disorder and incite people to riot in our country." Responsible covera says new RTNDA The ranking minority member of of riots (top, sce president the Communications Subcomm'ttee, from Newark) a Pennsylvania Republican Sen. Hugh access of tv Scott, fired off letters to all the net- court trials (b By JAY CROUSE tom, Dr. C works and two wire services urging Coppolino) are iss the development of a riot coverage facing tv newsm code. The senator acknowledged that, This year may well be known as "such a code must be consistent with the year of "open season" on freedom of speech." But, he added, broadcastnews. Thecontinuing "Concentrationonthesensational struggleoverfreepress -fairtrial aspects of the situation and the fre- figured prominently in the early part quent broadcast of appeals to riot by of the year, and appears headed for extremists raises a serious question some sort of showdown when the as to the editorial responsibility and American Bar Association's House of thediscretionofthe media." He Delegates convenes in Chicago next stated the belief that the news media, February. in many instances, inadvertently con- The importance of this controversy tributed to the turmoil. -and make no mistake about that WestVirginiaDemocraticRep. importance-became lost for a time Harley Staggers is on record favor- in the welter of charges and outright ing hearings on the chargesthat. fabrications that grew out of broad- "tv coverage of statements by the casting's coverage of this summer's Stokely Carmichaels and the H. Rap riots. Unless the industry is success- Browns contributes toriots,"and. ful in fighting off the imposition of "early coverage of disturbances helps restrictingcodes,covenants,pacts, them grow into full-scale riots." agreements or what -have -you from There were others, but they fol- outsidesources,thequestionof lowed the same vein. And the import "Where do we go from here in de- of their comments is plainly evident. velopingbroadcastnews?",could Any congressional investigation well be reduced to "Where will we would be aimed in the direction of be allowed to go, where will we be shackling broadcast news with new permitted to operate?" fetters, new restrictions that would Improbable? Television has been only serve to deprive the American singled out as the principal offender viewing public of a prime source of among media in the alleged over- information. playing of racial violence by sena- Does anyone honestly believe that tors, congressmen, newspapers and the Carmichaels or the Browns are all the rest to such an extent that the going to disappear if they are ignored

28 by broadcast news? On the other side of this coin is the proposition that a certain amount of public pro. tection accrues from accurate reporting of conditions or situations as they develop. Suppose, for example, there had been no reporting at all of the riots in Newark or Detroit. No reporting by any media. News of these events most certainly would not have been confined to these two citiesalone. We in Louisville would have learned of the events just as citizens in Dallas, SanFrancisco,Portland.Ore.or Portland, Me. But what we would have heard would have been a far cry from what actually transpired. Let's be honest about this. Broadcast news can make the best contribution by complete reporting of all phases of a given situation, whether that situation be a disturbing one. such as a riot, or a re -assuring event. The false charges that have been hurled by the print media are the hardestofalltocounter because most newsmen knowbetter.The Washington Evening Star identified television as the "principal offender" among media in the overemphasis of racial violence in an editorial last month. The paper charged: "Why should representatives of a tv network, as was the case recently in Cambridge, Md., `confer' with dem- onstratorstohavethemadvance their demonstration by two hoursso the films could be flown back to New York for the 11 p.m. 'news' show- a show which left the impression with the viewer that he was seeinga film of a spontaneous demonstration?" Why indeed? As has been pointed out,theincidentneveroccurred. The Star's editorial writer apparently believed a story in a previous edi- tion of the paper. And this storywas apparently about a report ofan incident that may have happenedsev- eral years ago. Unfortunately industry spokesmen today must spend a disproportionate amount of their time defending irre- sponsible and uniformed attacks. A corollary here is that unless broadcast news finally establishes itselfon a par with print media as far as (Continued on page 70)

29 In October of1962,most Ameri- cans had a pretty good picture of kr AdlaiStevenson.And whynot? pk Twiceapresidentialnominee,a leading spokesmanforhisparty, ELVER II. LOWER now U.S. Ambassador to the United president. IBCNews Nations, Stevenson was afamiliar li figure. And his image?Well, he was respected, respectable, and sophisticated-a fewcuts above the rough-and-tumbleofthepolitical Progress arena. In fact, said many observers, that was the trouble. Adlai Steven- Ce and son had no bite. r. Could this 10 -year -old image be problems altered in one day? To a large ex- tentitwas. For as the Cuban mis- silecrisis erupted. Stevenson con- The three network fronted the Soviet delegate in a Se-

news presidents review News isa special kind oftele- vision. It's not bound by box accost plish in en ts and office imperatives, such as audience size. It must be divorced from out- tackle questions about sidecontrols.Itmustperforma of tothepublic, RICHARD S. SALANT function value proper news treatment rr hether the public likes what it sees president, CBS News or not. You might say that sometimes the more the public dislikes what it sees, the better the news. And a yet the public must be drawn to the k news by some effort to make it ap- k pealing. Youcan'tbeconcernedwith counting the heads in your audience a %Oren planning your news programming. Journalism has built up stand- at

arils over the years and these should at not be subject tothe moods and io

The two most important running news stories during the past year, Vietnam and racial turmoil in our country, are almost certain to keep correspondents and cameramen busy WILLIAM McANDREW in the months ahead. ti president, NBC News Not only can we expect them to commandattentionintheirown right. but, in addition. they will help

to shape the biggest news story of O all-politics. The domestic political storyis the skeleton on which all news is built. It's a continuous, repetitive story, but it's one that changes and develops constantly. The war in Vietnam is part ofit,and so are taxes, and prices in the supermarket, and riots in our cities. It's the only story we

30 Television Age, September 11, 1967 curits Councilsession andchal- On Sunday in March of 1965 Ne- pened in Selma that day-but only lenged him to say whether Soviet mis- groesinSelina,Ala., preparedto television could have givenitthe siles were-or were not-in Cuba.The march to the state capitol. At that impactitdid. scenewilllong be remembered- point in our history civil rights was Telex isiondidnotdistort what Stevenson shouting at the Russian: a growing issue, but an amorphous happened in Selina-nor what hap- "Are there. or are there not? Don't one, and no one incident had as yet penedinthe Security Council.It wait forthe translation-answer crystallized the problem. There were merelyshowedwhat happened-but right now." The Russian, grinning, newsmen present as the Negro march it is the nature of the medium that it nervouslylaughing.obviouslycor- out of Selma began and there were underlines the exceptional. nered. and there was the answer. still camermen, but most important And it was no accident that tele- This scene took place-live-on there weretelevisionfilm camera- visionwasthere when Stevenson television. It was repeated on newsmen. made his attack on the Russian posi- casts, on special programs, andit The march was broken up by Sel- tionand whentheSelma march was invariably part of the television ma police, and the aftermath. with turned violent. We had been covering ii tributes to Stevenson when he died. its picture of injured bodies strewn both stories. often live, on a fairly I'That scene to a very remarkable ex- over the street. had a sharp impact continuous basis. tent changedthewhole image of on the public that viewed it on net- With television now moving rapid- Adlai Stevenson. It could only have worktelevisionthatnight.Every lyintoits third decade as a mass ihappened on television. news medium reported on what hap - (Continued on page 412)

passions of the time nor what the to be concerned. policy. greatest number of people want at We certainly need an audience if Our onlycontactwith thesales any particular moment. we're going to communicate. But it peopleisthrough one salesliason Ifyou asked people what they never comes down to that in actual man. His purpose is to keep abreast want to see on the news, they might practice.Ican't recall any decision of what sales is doing and to let the very well say. "Don't depress us with we've taken where the presumed size sales side know what we're doing. sad scenes of our boys dying in Viet of audience was afactor.If you Butthere's another sidetothe Nam." Or. they might say, "Show- practice good journalism, you'll get coin. And that's responsibility. ingpicturesofracialriotingwill an audience. If the audience happens Broadcast news has to bear the bur- only encourage others to riot. Don't to be real big, that's gravy. den on two levels: from the point of lend your power to anti -social Of course. we'd be very happy if view of good journalism and from forces." advertisers were standing in line to the fact that we are licensed by the So audience size can't be the test sponsor anything we offered. But we public. That means we must be oh. for us. Maybe being able to look at shouldn't have to worry about that. jective. that we mustreflect major ourselves in the mirror each morning And we don't. We have a budget and iewpoints. is one test. I don't mean that ratings thus. no economic concern.Idon't What is objectivity?I suppose in areabsolutelydisregarded.Ifour know whether we make money on the final analysis that the answer is audience is so small that we're yell- our advertisers or not.Idon't really a philosophical one. The question is ing down a rainpipe, then we ought care. That's a matter of corporate (Continued on page 76)

must cover all the time. campaign started a year early as a the election story. There is no better Because we are heading into an result of the riots in Detroit. way to make personalevaluations election year. the political story will All of us at NBC enjoy election of the candidates than by seeing and be of even greater concern to the years in spite of the burden of work hearing them in action on the cam- networks'newsdivisions.Bythe they bring.Ihave been deeply in- paign trail. time its climax-Election Night-is volved in every one of them since The televisionscreen provides a reached. NBC News alone will have 1936. and I look forward to this next better understanding of a national spent millions of dollars and millions one with the same enthusiasm Ifelt conventionthancouldbe gained of man-hours in coverage of the pri- when Franklin D. Roosevelt was seek- from a front row seat, because tele- maries, national political conventions ing his second term. visionnewsnotonlycoversthe and campaigns. I think one reason why television events in the main arena-the speech- The networks' special coverage of journalists enjoy covering the elec- es and demonstrations-but also goes the election story is already under- tion year developments is thatitis behind the scenes where more im- way. NBC News analyzed the Re- natural to like doing things one can portant things are likely to be hap- publican Partyina documentary. do well. pening.And,onElectionNight, The Loyal Opposition, last July5. The electionyear was made to viewers get their information on all Scheduled for this fall isa one -hour order for television. No other me- the major races with the utmost speed Huntley -Brinkley special report that dium can equal television in giving and accuracy. sill shore that the 1968 Presidential millions a sense of participation in (Continued on page 76)

Tele, September II, 1967 31 years ago, when a network reporter covering Capitol Hill had no more privileges than a tourist. He could walktheCongressionalhallsbut could not enter the Press Gallery. He could sit in the balcony (in the unreserved section)but was bound by the rule banning the taking of notes exceptinthepresssection. Today, the network reporterin Tv's rising Washingtonfindsthingsdifferent. There are studios just off both House and Senate chamberswithdirect Washington audio lines, occasional live television cameras and daily film activity. A status gallary staff serves him and special seats are reserved for him inthat balcony where he now can take notes Congress resisted rise without leaving the chamber. of broadcast press but In fact,if that reporter is peri- patetic enough, he'llfindthathis today video reportersare network has similar facilities avail- the fair-haired boys able at the White House, the State Department, the Pentagon and, on By WILLIAM SMALL occasion,inalmosteveryfederal agency,airportfacility,historical site, and-when needed-every hotel It was Joseph Pulitzer who said that in Washington. In the more frequent- accuracy is to a newspaper what ly used locations, lines are permanent. virtue is to a lady. In the others, installation is quickly It was Adlai Stevenson who added, arranged. "but a newspaper can always print How activelyisthe capital cov- a retraction." eredbytelevision?The network Newspaper men in Washingtonare television"pool"averagedmore slowly retracting some of thepre- than one remote every two weeks cious myths of past years-myths lastyear. Individual networks had about the competition, television. Not fully as many "unilateral" television without traces of bitterness do they feeds. now concede that a few television The networkpoolalsoassigns reporters are "good enough" to work "mults" tofacilitate audio pickups on a paper. Even more damaging to and minimize the number of micro- tradition and gallingtoego, they phones placed before Presidentsor now grumble about the growing in- U.S.Senatorsincommittee.Last fluence of electronic journalism in year, over 550 such "mult" assign. the nation's capital, about television ments were made. "taking over." These are minor manifestations of Once newspapers complainedof a growing truth: in terms of news television as a nuisance with those coverage by television, there is more eye -squintinglights,thosenever- activityinWashingtonthanany- ending cables, and those untrained, where else in the world. The excep- naive, golden -voiced correspondents. tionsareduringthose temporary Now the newspapers complainof periods of feverish activity in cities televisionasadifferentkindof temporarily housing a political con- nuisance with those specially -timed vention or where there is a race riot appearances by news sources, those orothernaturalandman-made accommodatingfavors,andthose disasters. pampered, much -courted ( still golden- The heart of broadcasting remains voiced) correspondents. in New York and most news produc- There was a day,less than 30 (Continued on page 73)

1 sus

Top. first use pickup from Senate gallery. L. to r.,II. R. Baukage, Robert McCormack, Richard Harkness. Left, CBS' Roger Mudd discusses Congress. Above, NBC's Nancy Dickerson with

33 Nevertheless, lead-ins must be riods shows that the leading news taken into account. This is indicated show was preceded by the top pro- byobservingtheaudienceresults gram for the lead-in period in 34 from a random selectionof any cases, or a little over half. In addi- group ofmarkets throughoutthe tion, 16 of the 60 leading news pro- country.TheAmericanResearch grams scored ratings in excess of the Bureau selected forTELEVISION AGE lead-in program, indicating thata 12three -stationmarkets,threein good news show can attractaddi- eachtime zone, from the March, tional audience toastationat a 1967, nationwide sweep and analyzed difficult time (thatis, a time when the audiencesfor thelate -evening many people are going to bed). Of news news periods in connection with their Ifthe chances are about 50-50 lead-in and following programs. The that a top -rated lead-inis followed and data were analyzed separatelyfor by a top -rated news period, then it time zones because late news times can be argued that there is no neces- lead-ins differ -11 p.m. in Eastern and Pa- saryrelationship between the two. cific Zones and 10 p.m. in Central However, itshould be pointed out Mil study analyzes the and Mountain Zones. thatin many cases rankings were An averageof Monday -through - determined by only 1 or 2 rating effect of late -evening Fridaylate -news segments showed points and that when there are wide that two of the three network -affili- differences in ratings the impact of network programming ated station groups tied for the lead the lead-insis more noticeable. withidenticalratingsof15(see For example, on Thursday night on the late news chart). Significantly, the same two IIIthree of the time zones, the one - station groups also tied in average o -threerankinginlead-ins was ratings for lead-in programs, which followed by the same ranking for was 21. In eight out of 12 markets, the news period. These were the only Among all the time periods of net- the leading late news show was pre- instances where this occurred and work programming that local af- ceded by the leader in its time period. the rating gaps for the lead-ins were filiates scan carefully each year, there Thus, there is strong evidence of a much higher than average. The net- is one that receives special attention. relationship between lead-ins and late work lead-ins at this time, in order That'stheperiodwhichprecedes news. There are obviously other fac- of ranking, were TheDean Martin the segment most local stations set tors and the figures shown could be Show(NBC),The Thursday Night aside for news. nothing more than a coincidence. It Movie(CBS) and Stage '67 (ABC). The reasons are dear. First, sta- might well be that the stations with tions are conscious thattheir local the highest -rated network shows hap- Influence of Movies newscasts go beyond the values of pen also to have the most appealing Thereisa popularbelief,says publicserviceprogrammingwith news shows. However, since 60 time ARB, thatcertain program types, good advertiser appeal. Those which periods were involved(12 stations such as movies, will insure a strong score audience successes have a ma- times five days), a certain amount news audience. Since movies preceded jor impact on the station's image in of what researcherscall "washing the news in 47 of the 60 periods the community. News provides the out" may take place, that is, factors analyzed, the research firm studied means bywhichthestationcan which would upset the relationship their effect as lead-ins. achieve a vital link with its viewers. betweenlead-inand news period It was found that (1)in 36 per Secondly, stations know that the audiences are likely to be offset to cent of the cases, a leading movie battle to attract a good news audi- a certain extent by factors which was followed by the leading news enceis made easier when a high support it. program, (2)in 21 per cent, the share of viewers is already tuned to Following Programs movie led but the news program did the lead-in show. not, (3)in 13 per cent, the movie It would be a mistake, however, for The figures also pointed up a re- did not lead but the news program station programmers to comfortably lationship between the late news and did and (4)inthe remaining 30 assume that in building a newscast the following programs. In nine out per cent neither movies nor news led audience the lead-iniseverything. of 12 markets, the five-day averages in their respective time periods. Con- In fact, much substantiation can be revealed that the leading news period clusion: no relationship between offered to show thereis no single rating was followed by a top -rated movies' and news' audience levels. pattern to news audience success, un- show in its time period. The ARB analysis also pointed up less itis to combine the best of all When the data are looked at more the effect of clock time on late news the many elements which make any closely, the picture is a little differ- levels.Inthe Eastern and Pacific program successful. ent. An analysis of the 60 time pe- Zones the lead-in show averaged a

3 t Television Age, September 11, 1967 News audiences: two aspects Lead-ins and Late News 17.7 rating, the news segment a 10.1 Monday -Friday average ratings, 3 markets each zone and thefollowing program a5.6. ( News periods: 11-11:30 Eastern and Pacific Zones, Thus, news audiences were roughly 10-10:30 Central and Mountain Zones) 70 per centoff from the network levels. In the Central and Mountain ABC CBS NBC Zones, the comparable figures were Lead-inNews Lead-inNews Lead-in News 20.5,17.3 and10.0. The loss for 21 news is here about 15 per cent. 19 The clock time difference between I16 14 14 the coastregions andthecentral sections has another effect of interest to buyers of news. And that is the degree to which viewers of the early - evening news alsowatch thelate news. 25 22 ARB analyzed two stations in dif- 119 ferent time zones and found that on 17 a West Coast station the per cent ofearlynewsviewers whoalso watched the late segments clustered around 10. For a Midwest station, however. the figure ranged between 40 and 50 per cent. 21 19 Audience Loyalty 18 16 -117 Another facet of this situation re- vealedby ARB researchisthat, among the 12 markets analyzed for lead-in impact. the leading late -news station was also the leader in early evening news. This may be related tothe widely held view that once 24 a station is a leader in news ratings. C) 17 itisdifficultto shakeitloose.If 13 true.itis probably connected with 11 the notion that habitual tv viewing 4 a. 5 toastationisdue more to news programming than any otherpro- gramming area. Some notion of this loyalty can be gathered from data on frequency 21 21 of viewing to news strips. ARB finds 15 15 that this generally runs between 2.5 11 and 3 segments per week, with 2.8 a good rule of thumb. All also analyzed the day-by-day popularityof late news and found avariance by time zones.In the East and Pacific Zones. Friday ranks Early and Late News viewing highest of all weekdaNs. with Thurs- day and Wednesday following in that Per cent of homes viewing early news who also views latenews order and Monday and Tuesday tie- Mon. Tues. Wed. Thurs. Fri. ing for last place. In the Central and A West Coast Station Mountain Zones, the top daywas 9 10 10 11 1.1 Thursday. with Wednesday, Monday. Friday and Tuesday following in that A Midwest Station 42 50 42 49 42 order. There is no direct relationship betweenthebest -dayrankingfor Source: ARR. March, 1967 lead-in periods and those fornews.

Teleti.siim,4ige. September 11, 1967 Ule and the Eastern Iowa market are epiphytic

We derive nourishment from industrial output in 1966. Factory tune's top 500 firms. 115 have Iowa the air. And supply it-to a market employment averagedbetter than locations. which also derives tangible suste- 200,000 a month in 1966. Of For - TheEasternIowamarket nance from industry and agriculture (WMTland) contains 60% of Iowa's (mostly the former-the ratio was population and buying power. It in- something like 3 to 1in 1966). cludes Cedar Rapids, Iowa City, If your impression of Iowa is Waterloo and Dubuque-four of based on the touching but incom- Iowa's largest population centers. pletesentimentofa well-known The song ("That's where the tall corn Practically the only unemployed grows"), consider: MINT folks in our market are job place- Less than 30% of Iowa's labor Stations ment specialists. force is directly employed in agricul- Check the Katz Agency, our natural production. The other 70% Mail Address: Cedar Rapids, Iowa tionalrepresentatives,forfurther contributed to Iowa's $10.2 billion of WMT, WMT-FM, WMT-TV information. KWMT, KWMT-FM, Fort Dodge Represented by The Katz Agency

36 Television Age, September 11, 1967 A PROGRAM MAN'S ... Viewpoints

The Fine Art of Predicting Ratings Will Raymond Burr.secretly cured by the Flying Nun, ever get out of that wheel chair? I n this publication, and in almost every other trade Will anyone care about a lawyer who specializes in book on television and advertising, there have ap- getting obvious murderers out of the pokey? seared various sage predictions about the coming tele- Will Dean Martin wake up? ision season. Friday Some of the prognostications are made by computers. Will the great old movies chopped up into big bits Togrammed by mortals, and some have been presented lick the specially made kid shows? y methodical researchers using past records and some- How come all western names sound like grunts and ne's opinion of the new pilots. They all are for the belches? irds. Will old Mother Bell ever stop amusing itself and give the public something they want and can understand? I In thefirstplace any schoolboy can make certain accurate predictions, armed with the facts of past per- Saturday -13rmance, time period expectancies, and probabilities Will Jackie Gleason lose weight? f audience splits between networks. Will Lawrence Welk contemporize his show? t The realkillersare the new shows. No one can Will Saturday night still be the lonesomest tv night ccurately predict the success of a series from a pilot- of the week? ; articularly without reference toits environment and Frivolous though this may seem, the facts are that ie next few episodes. thereal pros of show biz and television know that they can never predict the vagaries of the public. I The predictors always cite their averages. Since the I atioofthe networksisprettyconstant theyonly There is some mystique which occurs that makes a ave to balance their predictions with that ratio and regular viewer react to a performer or to a vehicle ley average out all right. and never give him or it another chance. But who ever bought a schedule on averages? The This occurs early in the season and is generally a oor bugger who buys has to guess on specific shows mass reaction. specific competitive positions and that's the chafe. The buyer of televisionis paying a premium price For example. the anti -predictions of this column are for movies thisyear. Why? For safety,that's why. s follows: Without knowing thetitles,the buyer knows that on unday the whole the movies will average better than regular programs. Will the stories of the girl -eating bears in Yellow- one Park cause people to keep their tasty children Therefore,since heisbeing judged onthecost -om watching Gentle (man-eating) Ben? Damned if of reaching a thousand homes, he is going to play the know. game conservatively and accomplish his goal without Will Ed Sullivan, back to back with the Smothers risk. rothers, have enough hot acts to mopup the night? Will the movies be good titles? Ionday Will Cowboy in Africa be affected by the blackpower lots? Or will they just look lost? Will Carol Burnett find a format? Supporting players? ary Moore? A new husband -director -producer? Happi- ess? 'uesday Will Garrison's Gorillas reflect the thirstfor blood mat apparently exists among viewers? Will Jerry Lewis still be looking for Dean Martin? GENTLE HEN: DO BEARS EAT BOI, /ill he be able to transpose his moviesuccess to tele- ;ision with a book show? The buyer who picks a new show,or a performer ' Will Dundee and Culhanego the way of O'Brien? trying again, has the odds against him. Chances lirednesday are only about 1in 3 that he will be successful Will Custer's long locks on the get him the in group? day of reckoning. All new showsare a hazard unless Will CBS News Specials give Run for Your Lile a they have a time period which is foolproofand there inger run? aren't many of those around. Will the Beverly Hillbilliesgo on forever? 'hursday Fatigue is another factor that is difficultto predict. Candidates for the meat Will the jokerun out on Batman? wagon this year are Bonanza andHillbilliesinthebox carfigureclass.But the Will the Bible belt boycott the FlyingNun? (Continuedon page 601 gerision Age, September 11, 1967 37 Film/Tape Report

CBS FILMS PROMOTES BARUCH dent for international sales is Wil- lard Block, who had been director of CBS Films promotedRALI'llBA- international sales at CBS Films for RUCH vicepresidentandgeneral manager. He had been vice president the past two years. Block joined the in charge of international sales for company in 1957 as an account executive, became internationalsales CBSFilmssince1959.Baruch joined the network syndication di- manager in 1960. Earlier, Block was vision in '54 as an account execu- at NBC in network sales. tive, became an account supervisor Succeeding Block as director of in- five years later. Earlier, Baruch was ternational sales is LAWRENCE B. HIL- with SESAC, the Du Mont tv net- FORD,internationalsalesmanager since March 1966. work,and ConsolidatedTv Film Sales, a subsidiary of the Los An- Hilford joined CBS Films in '64 as geles Times. assistant international sales manager. M ICHL LE Before that he was with Screen Gems, assales manager of Screen Gems invite all those who concern them- I Canada) Ltd. selves with film acquisition. He started with Screen Gems as as- "For example, ifit's a children's sistant to the vice president in charge film, you must include the officials of sales, and later moved into inter- responsible for children's program- national operations. ming. In France, at the ORTF, there' always a committee and beyond the committee, there's one official who MICHELE LA BELLE passes on the technical and aesthetic quality of the film, another who han- Probably the prettiest lady in the dles the financial dealings, yet an- tv distribution field is a young Parisi- other who's in charge of purchas- enne named Michele Dmitri. Born in- ing." to the film business-her father was BARUCH However complicated the proced- a representative for a Belgian theater ure,Mlle.Dmitrireportedlyhas As vice president of international chain, Cobelcine-Mlle. Dmitri has managed to succeed with it. Even be- sales for cps Films, Baruch directed been chosen by Stanley E. Dudelson, fore her appointment by AI -TV, she the syndication division's salesac- first vice president of American In- had sold a number of American In- tivities abroad, supervisin,..; 2offices ternational Tv, as Al -TV's European ternational properties to the ORTF and sales representatives around the representative. and to the Swiss network. world. She will also continue to act as Baruch is a governor of the Na- U.S. representative for the film pur- tionalAcademyofTvArtsand chasing office of the Office de la Ra- QUICK CUTS Sciences. He is also active in the In- diodiffusion TelevisionFrancaise The marriage of Huntington Hart- ternational Radio and Tv Society, (ORTF.), a post she has held for the ford's Gallery of Modern Art and the Broadcast Pioneers, and the Poor past couple of years.Earlier.the tv medium isgetting thicker and Richard Club of Philadelphia. Parisienne represented Tv Cinema in thicker; before long the Nshould Educated at the Sorbonne and the Eastern Europe and Africa, concen- be nodding serenely and senilely like Lycee Janson, Baruch speaks fluent tratingonL'AfriqueLatine,the Darby and Joan. French and German. He lives with former French territories. Lastmonththe mini -museum his wife and children in Manhattan. Mlle.Dmitri, who speaksfluent showed the NBC News triumph of Succeeding Baruch as vice presi- English with a charming slight ac- kitsch over kulch, The Louvre, an cent. is also fluent in Russian, Italian, opus distinguished by camerawork and of course Flemish-she was born (TomPriestleyi.butruinedby in Brussels-and French. music (della Joio in joyless vein), by Interviewed recently on a trip to script, (Sidney Carroll) and by or- Al -TV'sNew Yorkheadquarters, ganization (Lucy Jarvis?). (But as Mlle. Dmitri spoke of the procedures the closing line says, the museum it- involved in selling film to the French selfis indestructible. impervious to tv system, and to other quasi -govern- the ravages of tv producers.) ment entities elsewherein Europe. Next month, the gallery plans to "There's always a committee," she run the winners in Herb Rosen's In- said. "So the first thing you do, al- ternational Film Tv Festival of New most invariably, is to set up a screen- York, and this month, an Ed Sullivan, ing. not in the bureaucrats' offices, retrospective. Hartfordistrying to but in a private screening room, and sell his museum.

)(1'DIP Television Age, September 11, 196 This time,wedecided to list the professional motion picture equipment youcan't buyor rentfrom Camera Mart.

You say there's nothing on the list? You're right. Because if it's worth renting or buying, we stock it. But if you should ask for sometning that we don't have in stock, relax. We'll get that for you, too. Either way, you get what you want at Camera Mart. And that includes lightweight, portable equipment. Things like Arriflex, Eclair, Colortran, Mitchell, Nagra Sound Recorders and Wireless Mike Systems. We also carry Elemack and Colortran Dollies... and battery -operated portable Sun Guns and long range Angenieux Zoom lenses and many more. Now that you know we have everything, you only have part of the story. The rest is the extra service and dependability that can mean the difference between getting the job done right or not ... service other dealers only talk about. Call us and see.

CAMERA MARTINC. 1845 BROADWAY (60th ST.) NEW YORK, N.Y. 10023 212757-6971 SALES SERVICE RENTALS relerisirm Age, September II, 1967 THE DIGGERS Group W (Westinghouse Broad- casting Iis syndicating a series of 40 half hours on archaeology. The series How It Happened, (The Story of .4rchaeology), is currently running on Group W's KPIX San Francisco, at 6:30 in the morning, five days a week. The programs were produced by Group W in cooperation with the University of Pennsylvania. and were taped by Group W's KY W -TV Phila- delphia at the University Museum.

SHAGGY STORY Karastan Rug Mills. through AC&R. is putting a shaggy tale into some 50 markets this month, a half-hour color film shot in South America by Milton Greene and Joe Eula for The Wool Bureau and the American Wool Council. In the half hour, Candice Bergen sports woolen fashions around South America. The half houris called The Girl Game. Karastan is sponsoring it in the markets.

EL CASO DE CASTRO National Educational Tv is circu- latingtoetvsa NET Journal on Cuba filmed this past summer during the celebration of the anniversary of the start of the Cuban revolution. Part of the footage is coverage of the summer's meeting of the Organ- izationofLatin AmericanStates. Castroite counterpart to the Wash- ington -dominatedOrganization of American States. On camera in the NET hour are James Reston. Wilfred Burchett. poet Pablo Armando Fernandez. novelist Edmundo Desnoes. and Stokely Car- michael. MERV-EILLEUSEI This is George Nakano, Film Director Yeah.The Mery Griffin Show Behind him are skedaddled up from 98 to 115 markets once it went color, toward the Stan Bermann end of last month. Coming into the Herb Skoble lineup to swell the strip show sales Tone Karnash tally to the 115 market point were 17 stations in the U. S. and Canada: WCA X -TV Burlington.CFCN-TVCal- gary. WIS-TV Columbia, WNYP-TV Jamestown, WBIR-TV Knoxville, KPTV Portland, KGSC-TV San Jose, wow -Tv Topeka, CVCN-TV Kimberly, CFCN-TV Lake Louise, CFWL-TV Parson, KMEG- TV SiouxCity,WJBF-TV Augusta, CKBB-TV Barrie, KTSM-TV El Paso, KT III -TV Grand Forks and WEAT-TV Herb Skoble & Associates 300 East 46 Street Tel. 867-4660 West Palm Beach.

40 Television Age, September 11, 1967 10 HO Singer, as usual with its specials. Advertising Directory of Tony Bennett, et al.), will promo). he Ho out of Don Ho, around whom inger is building a network special SELLING COMMERCIALS Dr telecast this coming season. But so too, it seems, will Ho work inger along every available thread. ome 2300 Singer stores and show- ooms around the U. S. will he dis- I&WDrive Insof Canada Commercial Music Chef-Boy-Ar-Dee-loey Ross Y S.R laying a line of Don Ho Original-. ::.-- _---_ censed bytheHawaiian singer's .,: ompany. Ho -Brown Productions. .--.., w as--- .

nc. ..,,,....,. Of course. the displayofHo-li- ... ensed Ho originals will plug the up- In no oming telecast. In the Ho line arc ,.. k iII lohashirts.sunglasses. most any - dkr sing a tourist might want to bring 'ilk .ack from Waikiki. PANTOMIME PICTURES, Hollywood COLODZIN PRODUCTIONS, INC., New York ....,.-, HE MOVIES

ITV N. W.Ayer Warner Bros.-Seven Arts chalked Chevrolet Campbell E ...1 1) seven more sales of its Volume IIof Films of The '50s And '60s. r----- he takers: WTRF-TV Wheeling. ITN -TV Washington. WICU-TV Eric. .., LEN -Tv Temple -Waco, KIII-TV Cor- nsChristi,KUIII-TVJoplinand EC -TV SiouxCity.Sofarthe IIIIdle has been sold in 107 market-.

'UGIT THE FUGITIVE PELICANFILMS,INC.,New York THE TVA GROUP, New Uri, \\ lienlastmonthDoc Kimble upped running, on the ABC-TV net- ork in primetime, the ol' doe also

aggered to a halt in Canada, Fin- American Telephone & Telegraph N. W. Ayer Clairol Numero Uno F3Jle Cone e. Belding, rid, Ireland, Britain, Spain, Mexico. OP

tpati. Germany, Curacao, Colombia, -.414 enezuela. Peru,Panama,Costa ira. I londuras.andBrazil-all '".."40VW )untries in which The Fugitive had Ak ?enrunning ever sincethe man . ith one arm did the doe wrong. ., But elsewhere, in countries which ;; oughtthe Kimble sagalaterin re game. not running it from the WYLDE FILMS,Inc., New York LIBRA PRODUCTIONS,INC., New York artvirtuallysimultanteously with ,leU.S. network, the doe will be inning for as short as another year r as long as two-ABC Films con - Aqua Velva Parkson Advertising Cold Power acts stipulate there's no shortcuts Norman Craig & Hummel ir the doe. Fugit. Fugit. Fugit. Ir You lose one, you winone. As JP' GETS OUT he Fugitive goes out. incomes a ew one from Canada. ABC Films uki_oiSN11711t-: puttinga Canadiantr,ame!..16)w rill' F -A n the road: It's Your Move. In a ' i " 1wets*.; " '%...

.S. version produced by thenet- ... ork syndication division in coop- . ation with flagship WABC-TV New ork and Baer Joelson Productions. VIDEOTAPE CENTER, New York FORD FILM ASSOCIATES. INC New York e show kicks off as a daytime strip elerision Age, September 11. 1967 on the flagship next week (Sept. 18). INDEPENDENT'S WORLD Pictures Ltd., is marketing The Six The format is proven; it has been Ihr waythingsaregoingfor Day War, a half-hour film, produced used for three years time in Canada, Independent Tv Corp., sales this byZavala-RissProductionsfrom in two weekly half-hours on CTV; year may topfourmillion.ITC footage shot by theIsraeli Army daytimeandprimetimeversions. president Abe Mandell, looking san- and from captured Arab newsreel Now in the states it goes on video- guinelyforward fromamidyear footage. Technical consultant on the tape, in color, five times a week. sales point of some $2 million, said film was Gunther L. Less, who has been privy to the workings of Israel's Filinways, through that at the present clip, sales would ui Firestone government. Films Syndication, Ltd.,scored top last year's by a third. One reasonforthesuccess,he six more sales of Pat Boone in Holly- THE DOTTED LINE wood, for a 22 -market tally to date. said, is that the company can guar- The six:KHJK-TV San Francisco, antee a foreign telecaster a full run NBC Films sold Divorce Court to WSBK-TVBoston, xmc-Tv Houston, of a series, even when he signs up eightmorestations,foralineup WSWO-TVSpringfield,WCPO-TVCin- foritprior to world premiere in to date of 40 markets running the cinnati,and a network affiliatein Britain. No cancellationsafter13 first -run series thisfall. The eight: Clevelandthatwishesnottobe weeks, or 26, as often befalls U.S. xcig-TvTucson,KHSL-TVChico - named asyet, perhaps to surprise series, sold abroad before home net- Redding, WHNB-TV Hartford,WEHT the competition. workkickoff;curtailmentswhich Evansville, WDAF-TV KansasCity, leave the foreign telecasters up in WTVNColumbus,WCYB-TVBristol, GILLIGAN'S ARCHIPELAGO the air. and fcrwr-Tv Seattle -Tacoma. lilted Artists Tv has hued up In other action, the network syn- 57 markets for Gilligan's Island in Independent Tv Corp. launched dicationdivisionsoldLaredoto syndicationthisfall,asthe show international syndication of a new WTVC Chattanoogaand KTAL-TV comes off the CBS -TV network after Supermarionation-process series, Shreveport -Texarkana,Laramie to a three year run. Captain Scarlet and the Mysterians, WCTVTallahassee,Richard Boone Pierre Weis, executive vice presi- with kickoff sales in Argentina and Show to writs -Tv Miami and WJCT dent of UA-TV, said the 57 market Uruguay. Jacksonville. Forest Rangers to wivi tally,attainedinthefewmonths Miami and WDBJ-TV Roanoke, Vic- ONTO THE ROAD since the NAB Convention last April, toryat Sea toWRFT-Tv Roanoke, is a record high in syndication sales V.arlicr Bros. -Seven Arts Tv, Danger Is My Business toWHNB-TV in that time. incooperation withIsrael Motion Hartford,ProfilesinCourageto EXCLUSIVE PRODUCTS NEW! PROFESSIONAL FREE FOR THE ASKING PRO JR. TRIPOD MAKE-UP KIT NEW POCKET .""""!WORLD'S SptClUily I',, pat d 4. COLOR TV, MOTION SIZE SMOOTHEST PICTURE & STILL RENTAL raw, FRICTION HEAD CATALOG PHOTOGRAPHY NEW! IMPROVED Invaluable 48 -page ref- By The erence guide, crammed with the latest 35mm WITH TEFLON' RESEARCH & 16mm cameras, ac- COUNCIL OF cessories,lighting, BEARINGS MAKE-UP sound, editing and re- ARTISTS, lated equipment from The Nev., Mark II Pro INC. the World's Largest In- Jr. Head with 1 eflon ventory of Motion Pic- bearings combines ture Rental Equipment. fluid head smoothness with the fast, free movement of a friction $7500 head. Features include 1. "T" level; knob for Complete with mounting camera; adjustable angle telescoping pan and tilt Case & Instructions. 3 positions for attaching pan handle; tension control Complete New Color Process kit contains over 65 items of knobs. foundation bases, eye color,lip color, mascara, lotions, 4 The Pro Jr.adjustable V -grooved tripod legs give almost brushes. putts, etc., plus attractive carrying case and step twice the gripping surface as before and greater rigidity at by step instructions. Includes all make-up required for Ekta- any extension is assured. chrome ECO 7255, EMF 7256, EF 7257 and EF 7258, color negative 5251 and Ansco 242 film stocks. Also ideally suited Detailed MODEL NO. PRICES for color TV and theatrical make-up applications. specification sheets FTH 8 Head only $125.00 describing our products FTR 8 Head with Legs 195.00 Free brochure listing over 250 individually priced items and in lull with prices. FTL - 8 Legs only 85.00 SMPTE technical paper reprint available. REQUEST A SET TODAY!FCEF-14 Fibre Case 22.00 .9,6B/CEC0 Dept. 302 315 West 43rd Street, New York, N. Y. 10036 Cable : CINEQU I P (212) JU 6-1420 Telex: 1-25497 Branches in: F&B/CENI -`01rAp1'11-44 Hialeah, Fla. Washington, D.C./ Atlanta/ New Orleans/ Cleveland

42 ,/ ,!,,11 1- I KGMB-TV Honolulu and Silent Service to s.1(. -r Jacksonville. Advertising Directory of S.I.N.-Spanish International Network-sold itsBullfights from SELLING COMMERCIALS Mexico series to nine stations pre- paring to go on the air. The licensees taking the colortaped shows (available also in black -and -white) : CBS TelevisionNetwork lelloofCanada McKim Advertising WWONI-TV New Orleans, KDTV Dallas, wAJ A -Tv Miami. KPAZ-TV Phoenix, r. rro0striP 1 KENIO-TVSanFrancisco, WECO-TV liCirria Pittsburgh, KJDO-TV Rosenberg (near lir, 4 Houston), WBMO-TV Atlantaand .,..) WSCO-TV Newport (near Cincinnati). The fiestas bravas from Plaza Mexico and the Plaza de Toros in Tijuana ., .....,...... ,,. . .0 4.11y are currently running on WPHL-TV _ ...... a Philadelphia, WCIU-TV Chicago, WDCA-TV Washington, KGRT-TV Har- DOLPHIN PRODUCTIONS, INC.. New York PAUL KIM & LEW GIFFORD, New York lingen, KEMX-TV Los Angeles, KWEX- TV San Antonio and WTSJ-TV San Juan.

Dairy Queen Campbell-Mithun.Inc. Kenner Toys Leonard M. Sive Wolper Television Sales chalked up a tally of 55 stations in the

lineup for the new run of Truth or , ,Consequences this fall. Wolper'sgeneralsalesmanager ...,

Wynn Nathan said 26 of the stations ' at were going to run the game show infringe time. between 6:00 and . 0 ' 7:30 p.m. ---. SARRA. INC. The 55 -market tally was reached JAMIESON FILM COMPANY.Dallas with a bash of midsummer sales. to ;14 stations: WBKB Chicago, KFMB-TV San Diego. KOIN-TV Portland. WJAC- TV Johnstown, WMAR-TV Baltimore. Elmer'sGlue -All Conahay &Lyon Kentucky Fried Chicken Noble Bury Associate WJXT Jacksonville, WHIN -TV Hunt- ington, KTRK-TV Houston. WTVT Tampa, KNIEG-TV Sioux City, KTVK ..,, Phoenix. WBOC-TV Salisbury, WHAS- TV Louisvilleand WPTZ-TVPlaits - burg. .4- --- ,i Meanwhile. Wolper chalked up 29 stations signed for a Christmas special, The Mean Mr. Firecracker, with j? f:a143&114,.V- recentsales i .. \.JI. 4,,,,,e4.- - - -...ss,---, ,...%, to WABI-TV Bangor, FILMEX, INC., New York WSOC-TV Charlotte, WFNIY-TV Greens- FRED A. NILES-Chicago. Hollywood, New Yor boro, %MT Jacksonville.WLVA-TV Lynchburg and WCSII-TV Portland.

First Pennsylvania Bank N. W. Ayer Lee Pants Grey Advertising RKO PicturesCo.linedup hree more stationsin the line of I .4 fire for Firing Line with William F. . .4. 4 Buckley,Jr. The takers:WJCT-TV

Jacksonville, WSWO-TV Springfield. Ind WVIE-TV Sacramento, 'Ill:;11/11hin an etv. The : ''''?TT-

alk series was renewed byWCPO-TV ...... i.,',..",f Cincinnati, KRNIA-T1 Denverand b " ;1 t: (XTV Sacramento. The reason two Sacramento .... sta- TOTEM PRODUCTIONS, INC., New York ions figure in the lineup is because FILMFAIR, NEW YORK (XTV gave an okay to the syndica-

Television Age, September 11, 1967 tion company to let the etv have a LEE JACKOWAY joined Official as for both the motion picture and the run of thefirst39 shows inthe Northeasternsalesmanager, head - still divisions of B&B. Braun joined series. quartering in Richmond, Va. Jacko- B&B in '64. He is a founder of Films Elsewhere, RKO Pictures sold way had been with WLW-D Dayton, for Educators, an educationalfilm t. the Abbott and Costello cartoon se- and earlier was Southern division production house. ries to WJW-TV Cleveland and KHBY- manager for Wolper Tv Sales. TV Henderson -Las Vegas. On the Coast, BURKE KAPLAN joined K&P Enterprises Co. as vice pres- LENARD ALBERT MAULER joined Sandy Frank Program Sales the international sales department of ident in charge of sales and pro- sold America! to WFLA-TV Tampa. ABC Films as managing director of duction. Before joining the conuner- d. cials studio, Kaplan was with a UHF TheAmericanWesttoWROC-TV Far Eastern sales, headquartering in operation, and earlier worked in pro- Rochester, High and Wild to KNBC- Sydney. Hitherto ABC Films cov- f gramproductionat MGM Tele- TV Los Angeles, and KGUN-TV Tucson ered the East Asiatic territory from The Traveler. the New York office. studios. Before that he was assistant Manger for the past three years national sales manager for KIIJ-TV GYPSY'S NINETEEN was general manager of Austarama Los Angeles, and made commercials and programs at KTTV Los Angeles. AmericanInternationalTv Television Pty. Ltd. Before that he tallied up sales after a month in its was in New York as director of in- ERNIE ANDREWS joinedDePatie- initialseriessyndicationventure. ternational operations for three Aus- Freleng as vice president, heading up And lo, Gypsy was set for stripping traliantvoutfits: Amalgamated Tv a team DePatie-Freleng put together this fall in 19 markets. Services, MacquarieBroadcasting to make live -action tv commercials, Taking The Gypsy Rose Lee Show, Service,andArtransaFilmsand somewhat a new departure for the r. half hour weekdays across the board, Radio. Earlier, Manger was station cartoon studio. Depatie-Freleng has p are KABC-TV Los Angeles, WABC-TV managerforATN-Channel7in made live -action commercials before. New York, WBKB-TV Chicago, WWJ- Sydney. but never in a big way. TV Detroit, WHEN -TV Syracuse, WJAR- Andrews was a vice president in li TV Providence, Kccm-Ty Albuquer- CLOSE-UP Hanna-Barbera'scommercialdivi- que, KBIM-TV Roswell, KHBV-TV Las King Features Tv madeaco- sion, and before that was in the agen- Vegas. KBTV Denver, KMSP-TV Min- production deal with Tony Curtis for cy game for over a decade. neapolis. KI'LR-TV .St. Louis. KZAZ-TV a series of tv specials about Holly- wood, with Hearst columnist Dorothy SESAC shifted w. F. MYERS from Tucson. WICA-TV Ashtabula. WSWO- the post of director of station rela- TV Springfield.KGSC-TV SanJose. Manners as host. Brodax first suggested an inside - tions to that of director of interna- KVIQ-T \ Eureka. WLBW-TV Miami and tional relations. SIDNEY H. GUBER was EGO --1`;an Francisco. Hollywood show to Miss Manners five years ago, when she was Louella moved from general sales manager to director of marketing services and ZOOMING IN Parsons' assistant. Later, when Tony Curtis talked to her about an idea CHARLES SCULLY was named director iii,joined Triangle Pro- of information services. gram Sales as midwest representa- along the same lines,she brought Curtis and Brodax together. ElektraFilm tive,headquartering in Chicago. RUTH BEEN joined Productions as assistant production where for the past decade he headed COMMERCIALS MAKERS his own company, Television Pro- manager. Miss Deen has worked as a gram Service. Producer -director BOB SAGE,for- script supervisor on a flock of feature mer vice president of FilmFair, set films and tv series, among them The up Sage and Associates inHolly. Defenders, Naked City, The Nurses, wood to make commercials and in- and Hawk. dustrials.Sage was with FilmFair

for five years. earlier was with The INTERPOL f, Peterson Co. and Animation. Inc. At Group W has teamed up with Lon- Ir FilmFair he had a hand in the Go don's ABC Television Ltd. to make Go Goodyear campaign. a series of 13 half hours on The In Chicago, still photographer RIC World of Crime. WAITE linked up with The Film Mak- The series will take a look at inter- fi ers to work as director -cameraman national narcotics traffic, smuggling, on a number of assignments. Waite and gambling;"theapparentin- shoots for ads and women's maga- crease of anti -socialtrends among zines. and has already freelanced a young people in different countries;" MILLER number of commercials. for Rich's and recent changes in criminal law in Atlanta, for Serta Mattress. and around the world. Official Films awarded a vice presi- for Outboard Marine. dency to JAMES P. MILLER, who has Programs intheserieswillbe been treasurer and secretary of the HERBERT J. BRAUN moved up to the filmed on location in Britain. West company since 1963. Miller joined postofEasternsales manager at Germany. Denmark. Sweden and the Official in '61 as assistant controller. Rebell & Bebell Color Laboratories. U.S. Howard Thomas. managing became treasurer the next year. heading up sales on the East Coast director of ABC Television in Lon-

44 7'elevision Age, September II, 1967 don, and Robert Noris, managing director of Associated British Pathe, Advertising Directory of Ltd.,distributingorganizationfor ABC-TV Ltd., said they view the co- production as "an ideal example of SELLING COMMERCIALS the kind of international cooperation that enhances tv." Lastfall,ABC-TV Ltd.co -pro-

duced with NET in the U. S. a docu- Unit Fabrics Finish Lennen 8 Newell Revlon GreyAdvertising mentaryseries,The Strugglefor Peace. Executive producer for The World of Crime will be Michael Redding - ton, an Englishman; associate producer will be Walter McGraw. an 1merican. A team of British and ail' I1111 American criminologistswillparti- .4011111ft [ ipate in the series. TV GRAPHICS.INC.. New York Reddington is supervisor of fea- MUPPETS,INC., NewYork !tires for ABC-TV London. McGraw produced Crime and Punishment, a

,;roup W radio series: Profile of a Lone Star Gas Co. BBDO Schmidt's Beer Ted Bates Riot, on the Watts disturbances. and the V.D. Epidemic.

.,,

....

..," .

, .

FIDELITYFILMPRODUCTIONS. Dallas ELEKTRA FILM PRODUCTIONS.INC.. New Yor

Osco Drugs EarleLudgin Sealy.Inc. Earle Ludo

SHAY

ROBERT E. SHAYjoined Videotape

:enter inNewYork as tape services ' . ,.... wcount executive, in charge of sales 4 J. -. - orthe company's post -production ......

'.wilities-film-to-tape transfers, dup- 4 V' .._ . ng, electronic editing. physical edit- .-46.,;. ... ng,Tv-ola editing. kinescopes and WGN CONTINENTAL PRODUCTIONS. Chicago SANDLER FILM COMMERCIALS. INC.. Holywoo tiggybacking.Shaywasprogram 'tanager of wm-Tv Columbus for liveyears, and before that was a Ralston -Purina Co. Foote Cone & Belding 'roducer-director at wBz-Tv Boston. Seven Up International 1 WalterPoni:Lo

TURISMO For Ogilvy and Mather and the Economic Development Administra- tion of the Commonwealth of Puerto PA- vtAir lico, EUE/Screen Gems andWAPA- - . ry San Juan. station owned by Screen '3ems. are shootinga series of three ti-rrnmsai FILMFAIR, HOLLYWOOD 50 -second commercials topromote MOVIERECORO.INC.;STUDIOS MORO.S.A lourism in Puerto Rico.

Television Age, September 11, 1967 The campaign is the first use of The ABC Owned tv stations went Advertising Directory of tv advertising by the Puerto Rican into co -production with John Guedel government. EUE/Screen Gems di-on a new show, The Lid's Off-With SELLING rector -cameraman Mike Nebbia is onLinkletter. The program will run onl location around the island, filmingthe ABC anchors, and will be syndi- COMMERCIALS the rainforest of El Yunque, thecatedto others by Paramount Tv Enterprises. radiotelescopeatArecibo,theold The network anchor group has five churchat San German, the phos-

Snackadoos GardnerAdvertising other projects in the works for syndi- phorescent bay at La Parquera. andcation,inadditiontoThe Gypsy other attractions. Rose Lee Show, distributed by Amer- icanInternational Tv, and Hardy 0 MOS Curdy, distributed by ABC Films. will happen soon! SALES TICKER FirestoneFilmSyndicationCo. PEOPLE pickedupdistributionrightsto GEORGE MOYNIHAN wasnamed GreatestFightsoftheCentury,general manager of WBC Produc- Knockout,andCartoonClassics, tions,productionandsyndication PACIFIC COMMERCIALS, Hollywood from Caxton,Inc.,owners of thearm of Group W. Moynihan. who series. had been program manager at Group W's KPIX San Francisco. succeeded Len Firestone, president of Fire-Chet Collier, who in June moved up Westinghouse stoneFilmSyndication,saidhis to the presidency of WBC Produc- company had developed a number oftions. Moynihan, before moving to flexible packages for the properties,San Francisco two years ago, was -"!\t with the fight film package to includeprogram manager of WBZ-TV Boston 106 episodes not yet seen on tv, ofand executive producer for Group W Greatest Fights of the Century. in New York. Firestone also plans to throw in feature-lengthcartoonstostations In Hollywood. M. KENNETH HYMAN - - taking the Cartoon Classics series;took over from Jack L. Warner as he has in lengths ofexecutivevicepresidentincharge PGL PRODUCTIONS,INC., New York from 60 to 90 minutes. of worldwide production for Warner Firestone also remarked that theBros.-Seven Arts Ltd. Cartoon Classics could easily, be used Hyman.sonofthecompany's as segments of a kid show, or couldboard chairman Eliot Hyman. had

WhitehallLaboratories-Resdan Y&R even be run as adult programmingbeen headquarteringin London as in prime time. an independent producer. where for MGM -TV he recently produced the WolperTvSales,division ofcurrent The Dirty Dozen. Metromedia, chalked up sales of The Earlier. Hyman worked as a pro- Woody Woodbury Show to WGN-TV ducer on The Hill (Sean ConneryI. Chicago, ww..1-TvDetroit, WKBS-TV Gigot(Jackie Gleason I.Whatever Philadelphia. WTTV Indianapolis, Happened to Baby lane? The Small KWGN Denver, WKBG-TV Boston, World o/ Sammy Lee, She (Ursula K PLB-Tv St. Louis. KUTV Dallas andAndress.). One Million Years B. C. STARS & STRIPES PRODS. FOREVER, INC., N.Y WCIX-TV Miami and a number of(Raquel Welch), and The Nanny. other stations, in addition to Metro- media outlets which were lined up NAT GREENE joined Coastal Film earlier. Service as a sales representative. He

Winston Cigarettes Wm. Esty & Co. has been a film editor in New York r WBC Productions shifted castingfor the past 11 years. 0#64*perations and talent booking for the "like Douglas Show from New York I.EN FABIAN joinedManhattan L';i I&it! i to Philadelphia, where the show isColor Laboratory as an account ex-

I taped at Group W's KYW-TV. fr ROW ecutive. 7.- Joining the operation as talent co- ordinatorisShelley Andrews, who was with The Alan Burke Show and F. M. "PETE" CLEMENTS, president of Cine Art in Detroit and Holly- 414Int.gm% the Barry Gray show in New York. HERB SNOBLE & ASSOCIATES. New York Herassistant willbeBarbra wood. was elected adirector and Shotel, who was in the public affairs corporate officer of Producers Studio programming department at KYW-TV. in Detroit.

46 Television Age. September 11, 1967 SEPTEMBER 11. 1967

TELEVISION AGE REPORT

a review of current activity in nationai spot tv

The stir created in the trade press situation will occur until advertiser advertisers. Theyfeel i1 N illgain recent I \ bystatementsoutof interest in the 30 shows it is warrant- greater advertiser support n hen the HockadayAssociates.Inc..I subse- ed. "I'd like to see this big market economy and spot business picks up. quently re -named Hockaday I)eWolfe for 30s Hughes talks about." one rep So long asinterestisscattered Giordano.Inc.1 regardingstation demanded. "We have seen no great and sporadic. they say. negotiation handling of 30 -second rates. has been swing to 30s. Except among adver- for rates on 30s will continue on a met with mixed reaction from sta- tisers who have 30s available from market -by -market basis. "An adver- tion representatives. Comments range piggyback pairs and who use them tiser might get a 30 at 55 or 60 per Ifrom strong defense of current pric- separately.occasionally.whenthe cent of tile minute rate in a market ing practices to a fast put-down of 30s are attractively priced. no one is like Chicago. %%here demand for 30s the position taken by Hockaday vice knocking down our doors." is fairly high and stations can afford president and media director John Reps are not pessimistic about the to make them available-to meet ad- Hughes. long range future of the 30. however. vertiser demand." one rep said. "Or "He isn't saving anything new." They stillseeitas a good selling he may have to pay 85 to 100 per retorted one rep spokesman. referring tool for stations and an effective com- cent in a smaller market or in one Ito Hughes' statements that i 1 1 local mercial ehick for large and small where 20's are selling well." stations are overpricing 30s.I 21 thel When advertisers in a large enough aren't listing 30s on their rate cards. body show significant interest, reps 131 30 -second rates should lw fixed. feel, stations will meet the demand and not preemptible. by coming together on a more or "He's just one more person at ilw ratefor 30s andwill make agency level trying to get stations to them available in fixed positions. give away 30s." Hughes held that a (premium on the 30 i- justified. but should not exceed 60 per cent of the Among current and upcoming spot minute rate. The 30 are sold at from campaigns from agencies and adver- 60 to75 per cent of the minute tisersacrossthecountryarethe price. and as high as 100 per cent in following: some markets. "Many stations do list the 30on Bonk!' 1.0. their rate card." said one spokesman (Ross Roy, Inc., N.Y.) countering another of Hughes' points. % seven -week flight for KAVA EV-AANT At SSC&B, Inc., New York, media COFFEE breaks October 15, in 15 to 17 "Those who don't, don't because the% hum. Roger Stajtworks onthe selected markets. The new, 90 per cent acid free coffee product was first haven't had much demand for them." .N.oxell and American Cyanamidac- introduced last March in a seven -week Reps say no stabilization of the 30 counts. (Continued on page 48)

Television Age, September //, /967 47 Spot(Continued from page 47) Faultless Starch Co. (Bruce B. Brewer & Co., St. Louis) September 18 is start time on a buy for test flight in Kalamazoo and Phoenix. FA1.I.TLESS STARCH. Fringe and prime In addition to renewal buys in those ID's till be used through November 26 markets, commercials will run in Bay in 50 major markets. Buying is City, Saginaw, Toledo, Ft. Wayne, Ann !Mt kn. Detroit, Lansing, Hartford -New Haven, Portland, New York. Boston, Providenee, Springfield, Tucson, and Grand Rapids. Ford Motor ro. Day and fringe minute- will be used. 0/WO, Ingrid Thalheimer is the contact. This company's Philco division plans a carious -product push to break October 9. Bristol-Myers Co. The eight to 10 -week push will use (Foote, Cone & Belding, Inc., N.Y.) fringe 30's and prime 20's in 15 major A nine -week buy for INNOCENT markets. Buying is Hal Davis. BLONDE and HAIR SO NEW, from Clairol, breaks at issue date. Teens are General Foods Corp. the target of the fringe piggybacks in 26 (Benton & Bowles, Inc., N.Y.) top markets. Buying is Alargaret lliieksma. Commercials for FORTIFIED OAT FL 1K ES will be in 35 major markets Bristol-Myers Co. thiongh late September. Fringe minute - (Young & Rubicam, Inc., N.Y.) and piggybacks are being used. Buying September 25 is start time on a four -week is Jason Roth. flight for EXCEDRIN. Fringe minutes, 30's and 45/15 piggybacks will lie used in 32 major markets. Buying is General Foods Corp. Doug Werner. (Ogilvy & Mather, Inc., N.Y.) Commercials for GREAT SIIAKES break Brooke Bond Tea Co., Inc. atissue date. Independent 30's, early (Simonds, Payson Co., Inc., Boston) fringe utes and piggybacks willhc used in 50 major markets through \Loch k seven -week push for RED ROSE TEA 31. A buy for SHAKE 'N BAKE -tail- breaks October 1. Fringe and day September 25 in front 40 to 50 maim minutes will be used to reach women markets. The five -week flight gill use COUNT ON in 27 markets. Buying is Hartley Baxter. early and late fringe piggybacks. Carter -Wallace, Inc. Buying is Tony Lively. KOV R (SSC&B, Inc., N.Y.) Golden Press Independent 30'.s and fringe piggybacks (Geyer, Morey, Ballard, Inc..N.Y.) gill carry the message for .NRRID SPRAY FOR ACTION DEODORANT, starting at issue date. Short one to two-week flights for Commercials will be in the top 50 UNIVERSAL HISTORY OF THE WORLD are currently in Mobile, Litth SACRAMENTO markcis through December 31. Bob 1 bald" is the contact. Rock, Philadelphia. Luskin. 14.1111g-4ms H. . STOCKTON Columbia, S.C.. and Nashyille. Fein minute's and prime 20's are being CALIFORNIA Continental Baking Co., Inc. used. Bill Millar buys. (Ted Bates & Co., Inc., N.Y.) Commercials for MORTON'S FROZEN FOODS break at issue date, September 18. Ideal Toy Corp. mid scptendwr 25. The 10 to 13 -week (Grey Advertising, Inc., N.Y.)

I Dill use day and some fringe A 10 -week buy breaks October 2 for You really stimulate sales in the minutes to reach women in 50 major and these toy products: GIGGLES. Tilts). Stockton -Sacramentomarket top markets. Buying are Helen Grady RACERIFIC, ACTION HIGHW :end and Travis Mueller. CAPTAIN ACTION. About 50 per cent ttf when you put your message on the 45 -market schedule is in piggyback-. television station KOVR. People Corn Products Co. with fringe minutes and prime 20's in this booming$5.30billion (Lennen & Newell, Inc., N.Y.) completing the plan. Marge Styallm% boy-. market* watch KOVR forin- Grnimercialsfor DIET' NIAZOLA depth, exclusive farm and local MARGARINE break September 16 and Ideal Toy Corp. news programing, and for high - September 18. Fringe and day minutes. (Hellgott & Partners, N.Y.) 30's, and ID's will be used in 12 Fall activity for this company's game rated ABC shows. Thisisthe inhlwest and east coast markets through products starts October 2. Commercials combination that gets your com- \member 12. Sandy Floyd is the contact. for SLAP TRAP, CAREFUL. COLD mercials seen ... in one of Ameri- FEET, SUPER CITY. HANDS DOWN- Corn Products Co. Tipm and KABOOM. will be in 45 ca's fastest growing markets. (SSC&B, Inc., N.Y ) markets fin- 10 weeks. Fringe piggybacks. Data Source: Sales Management's 1967 The Best Foods divis' has an eight -week 1111111lieS, and prime 20's will be Copyrighted Survey - used. Buying is Isabelle Standard. Effective Baying Income buy for NEW SOFT FABRIC sorrENER, to break September 25. Day and fringe minutes and piggybacks Andrew Jergens Co. gill be used in 26 major markets. (Cunningham & Walsh, Inc., N.Y.) Buying is Peter Wolfe. Plans are still tentative on a fall buy for JERGENS LOTION. Being considered is a Curtiss Candy Co. schedule to run from October 22 through (Clinton E. Frank, Inc., Chicago) December 16 and then from January 2 Commercials for CURTISS CANDY through February 19. Minutes and break October 9. Fringe and day minutes possibly 20's or 30's will be used will be used in 135 markets for six probably in from 30 to 40 markets. McCLATCHY BROADCASTING weeks. Buying are Joan Scholl, Mary Carton is the contact. BASIC ABC AFFILIATE REPRESENTED Charlotte Tucker, Peg Bartelson, on page 53) NATIONALLY BY KATZ TELEVISION Dick Clitner, and Tom Stumpf. (Continued

48 Television Age, September 11, 1967 One Seller's Opinion... PERCENTAGES VERSUS REAL VALUE All the recent conversation about the 30 -second commercial and rates for 30s seem to have become bogged down in a discussion of percentages. Should the 30 be priced at 50 per cent of the minute rate? Should a percentage ceiling be placed on the 30? Particularly vociferous on this subject have been several well known media directors who have taken the stand, publicly anyway, that their agencies will not pay more than 50 per cent of the minute rate for a 30 - second commercial. Whether or not they have done this in order to establish some kind of base for bargaining is not the point. The point is that what they should be concerned with is not percentages but the value they will he getting for their money. The buyer never has evaluated efficiencyin terms of percentages. He wants to know what those percentages mean in terms of real dollar value. He judges the efficacy of any rate upon what value the spot has in cost efficiency for his product. He does not ask to pay 33 1/3 per cent of the minute rate for a 20 simply because the 20 is that part of a minute in time. So why should he expect to pay 50 per cent for a 30 just because it is half of a minute? If he is told to buy 30's strictly according to whether or not they are priced at 50 per cent of the minute rate, furthermore, he is going to run into some real trouble. Suppose that two stations are each offering a 30 - second spot at $150. The two stations deliver ta;et audiences as follows: Station A: 100,000 Station B: 120,000 The cpm for a 30 on station A is $1.50, and the rate for the 30 is 50 GO FIRST per cent of the minute rate. Station B has a cpm of $1.30, but is selling the 30 at 60 per cent. Which would you buy? Obviously, station B is the choice buy. CLASS WITH But suppose the media supervisor sends out a memo stating that no 30 -second spots are to be purchased where the rate is more than KMJ TV 50 per cent of the applicable 60 -second rate. Let us further suppose that the stations have 60 -second rates as follows: FRESNO CALIFORNIA Station A: $300 CPM: $3.00 Station B: $250 CPM: $2.08 Now which 30 would you buy? Obviously,usinga percentage withoutevaluatingotherrelative information can be more costly in the longrun. Carrying things a Put more snap in your western bitfurther, to say that a 30 -second spot is half the duration ofa sales. Put your message on KMJ- minute is not to saNthat itis half the value of the minute. TV. The San Joaquin Valley's Advertisers are buying 30's and they have beenright from the first television station puts first minute 30s began to be offered, because they have found itto be a classskillsand equipmentto good selling unit.It gives them back the spot flexibility they found work and delivers the audience they did not have in many cases where piggybacking necessitateda compromise of target audience for one or another of the brands paired. you want in the nation's Number Research on the effectiveness of the 30 has proven that itis more One agricultural income county. than half as effective as the minute. Therefore, althoughitishalf of a minute in time, it is not half a minute in terms of selling value. Dow Source: SRDS. June 1967 In evaluating 30s at their real value, agencies and advertisers must also consider selling, production, and accounting costs whichaccrue tothe station handling 30s. The rates stationsare asking are not profiteering rates by any stretch of the imagination. The 30's are being offered at their real value, and the buyer should be willing to pay whatever that value is. He should continueto evaluate the true worth of a 30 -second rate justas he has always evaluated rates in the past,in terms of cost efficiency and audience delivered. And let's have done with debate about percentages. McCLATCHY BROADCASTING BASIC NBC AFFILIATE REPRESENTED NATIONALLY BY KATZ TELEVISION

Television Age, September 11, 1967 49 Agency Appointments

FRANK KIRKPATRICK, account su- WILLIAM H. NIALLIsON, Nice presi- ROIIERTI).BENTLEY and JOELI.. pervisor at Young & Rubicam, Inc., dentatGardner AdvertisingCo., l'PINjoinedNeedham, Harper & was appointed vice president. was named general manager of the Steers, Inc., Chicago, as account su- agency's New York division. He was pervisors. SAMUEL N. SCHELL, account EARL C. LYON, group account man- formerly supervisor on the Pet. Inc. ,upervisor, was elected a vice presi- agement supervisor, and MALCOLM account, in St. Louis. OCHS, director of media and research, at Campbell -Ewald Co., Detroit, were FORREST F. OWEN, JR., was named named vice presidents. regional manager of the Minneapolis office of BBDO, Inc. He was recent- BRADY BROWN joined Wm. F-ty, ly president of Clyne Maxon, 11w.. loc., New York, a, ,enior vice BBDO subsidiary, during temporary absence of C. Terrence Clyne. Before that, he was regional manager in BBDO's Chicago office.

WILLIAM G. OSBORN joined Mac - Manus, John & Adams, Inc., Bloom- fieldHills,Mich.,as accountex- ecutive on the Pontiac account. He was formerly account executive at Benton & Bowles, Inc. SCIIELL dent. Bentley ma, formerly an ac- e I Leis SeniorvicepresidentPHILIP S. executive with Burnett BOONE was named chairman of the Co.,Inc. Upin was with Edward executive committee,Dancer -Fitz- IL Weiss & Co. gerald -Sample, Inc./West, San Fran- JA NIES J. O'NEAL, management ,n- S BROWN vice cisco,and senior president pervisor for Lufthansa German AU -- a STANLEYT.PETERSON becamedi- lines, Knox Gelatin, United Slates dent and account supervisor on the rectorofDFS/Westoperations. Travel Service, Bermuda Trade De- WhitehalldivisionofAmerican LARRY WW1 was named account velopment Board. and Grace Lines Home Products Corp. Brown was supervisor for Ralston Purina Poul- atD'ArcyAdvertisingCo.,Inv.. formerly executive director of the try products. New York, was elected an executive Inter -Public Group subsidiary, Prod- vice president. uct Development Workshop. ROBERT B. HYDE, account supervisor. GEORGE R. clunsrw,Ju.,joined and RICHARD A. KEBBON, JR., account DONALD SALTZMAN wasnamed Lennen & Newell, Inc., New York, manager of tv programming and pro- as vice president and ace t su- gram development at Compton Ad- pervisor on the National Distiller, vertising, Inc., New York. Saltzman Products Co. account. He was for- was formerly tv program director at merly vice president and ,iipervi-or Papert, Koenig, Lois, Inc. of the same account atthetI

F.J.VAN BORTELandWINSTON WHITE were named executive vice \ool;NI5\ 11:111)NIS\ j 'viNI.1 presidents of Marplan. White heads Inc., New York. a,ac- on the researchservices.Van Bortelis countexcculis, Haggle, chairman of marketing and product brand. He was formerly with Grey Advertising. Inc. policy committee and manager of KEBBON HYDE Marplan's Chicago office. nAvin N.NELsON j Clinton E. group supervisor, were elected vice Frank, Inc., Chicago, as vice presi- CHESTER R.COOPER was named presidents at Ted Bates & Co., Inc., head of the tv and radio department New York. at Gray & Rogers, Inc., Philadelphia. He was formerly directorofpro- duction. PAUL A. LAWLESS joined Lennen & Newell,Inc., New York,asvice presidentandassociatemerchan- disingdirector.He wasformerly WJTV.. Sells merchandising manager and director of trade relations with the Colgate Metropolitan Palmolive Co.

Mississippi DOLORF.S LA FALCE joinedJ. M. Mathes Inc., New York, as account executive on packaged goodsac- counts. She was formerly account executive with Rurnri11-Hoyt, Inc. NELSON Metro effective buying - J.BRIANBARRY,accountsuper- dent and account supervisor. He was income up 112.4% visor at Pritchard, Wood, Inc., New formerly with Jack Tinker & Part- York, was elected a vice president. ners, New York.

iTelevision Age, September ii, 1967 Prtifilp JOEL SPIEGEL

From him Net ork office at Street New York University. He never had & Finney, Inc., new media plan- any doubt about wanting to go into nerfuel Spiegelspoke about some advertising. "It was no accident," he of the things that prompted his move said. "I made my decision in college to planning after three years as a and this is where I want to stay." project director in media analysis at Unlike several media buyers, who Cue% kilvertising. have recently expressed the view that "1 lirmost challenging aspect of the buyer should do his own media this put of media is that its a con - planning. Spiegel feels the functions hangingarea." he ex- should be kept separate. "The plan- plained. -New tools of the trade. so ner should not get involved in buy- to speak. Jr,. discovered almost on a ing." he insisted. "If he's on a brand weekk basi, Whether these are gen- with a high commitment in spot tv, eral media concepts which can be ap- he's going to spend a lot of time buy- plied to any brand. or new informa- Another aspect, equally attractive to ing and not enough of it planning. A ti to be applied to my particular Spiegel. was the business knowledge planner should use that time to be- brand. they make my jolt a dnatnic he could gain. "If vou get involved come very closely involved with the and continual learning process. inenoughdifferentproductcate- marketing people, the account people, The desire to become involved t%ith goriesforoneclient.voulearn and the client." thettu.nkingsof one brand ora about the marketing plans and con- He agrees, however, that the plan- single group of brands contributed to cepts inherent to that particular kind ner should become enough involved Spiegel's decision to leave his post of business.It becomes more than in buying to understand some of the rat Gret. "At Grey I was working on just a strict media operation." difficulties, to know what is happen- mintbrands." he noted. "exatnin- The media planner'sinterestin ing, and to see that his plans are ng media research techniques that marketing concepts comes, no doubt, properly executed. ouldbe appliedtoallbrands.I from his earlier training in market- Married,Spiegelliveswithhis .s antedtostaywithoneproduct ing andbusinessadministration, wife in Far Rockaway, New York, romp long enough to get to know it." working for a bachelor of science where he likes to spend his weekends .1.11,11.- the j..1) of a media planner. degree in business administration at on the golf course. How theWestisONE...

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GREAT FALLS SERVING 208,000 TELEVISION HOMES IN 60 COUNTIES KULR-TV BILLINGS KFBB-TV, GREAT FALLS, MONTANA KULR-TV, BILLINGS, MONTANA WYOMING

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GROUP DISCOUNTS AVAILABLE ASK YOUR MEEKERMAN! reletision Age, September 11, 1967 Fringe Benefits Spot Billings Per Tv Home Fringe benefits -media buy- Here is a list of the three -or -more -station markets broken out by the ers get them by the basketsful. FCC in its annual reports for 1966 and 1965, together with the amount They are the winners of color of spot investment per home in each of those markets. The homes figure televisions,transistorradios, is based on average viewing in each market according to American expensive cameras, They even Research Bureau reports for March and November, 1966 and /96.5. come in for station -sponsored 9 a.m. to midnight. vacations. Generally, these "vacations" Market 1966 1965 Market 1966 1965 are in the form of semi-busi- Albany-Sch'taily-Troy 39.15$36.63 Little Rock, Ark. 20.41 20.39 ness/social weekends at which Albuquerque, N.M. 22.84 20.93 Los Angeles, Cal. 80.46 69.61 station officials wine and dine .Amarillo, Tex. 20.68 18.76 Louisville, Ky. 37.29 38.79 a group of buyers, before lead- Atlanta, Ga. 53.46 38.91 Madison, Wise. 26.60 28.36 Bakersfield, Cal. 21.95 21.44 Memphis. Tenn. 31.21 28.43 ing them on tour of station Baltimore. Md. 50.60 45.93 Nliami, Fla. 59.50 54.67 facilities. Bangor, Me. 14.41 Milwaukee, Wise. 49.77 44.36 One station, however, WLCY- Beaumont - Minneapolis -St. Paul 46.16 40.01 TV Tampa -St. Petersburg, and Port Arthur. Tex. 18.32 21.53 Mobile, Ala. -Pensacola. It Fla. 24.32 22.51 its rep, H -R, decided to change Binghamton, N.Y. 25.25 27.74 Birmingham, Ala. 37.35 n.a. Montgomery, Ala. 28.43 27.05 1 allthat. Last month H -R se- Boston. Mass. 58.22 49.35 Nashville, Tenn. 25.88 22.51 lected, out of a batch of regis- Buffalo -Niagara Falls 35.69 34.48 New Orleans, La. 40.73 38.13 trationcardsfilledoutby Cedar Rapids - New York, N.Y. 54.37 49.07 1 Waterloo, Ia. 28.21 24.93 Norfolk -Portsmouth - media buyers, one winner, to Charleston -Oak Hill - Newport -News - receiveanall -expensepaid Huntington. W. Va.- Hampton. Va. 24.49 23.89 Florida weekend. Ashland, Ky 20.60 19.32 Odessa-Midland- The winner, Louise Gainey, Charleston, S.C. 14.01 12.25 Monahans. Tex. 20.18 19.77 of Kenyon & Eckhardt,Inc., Charlotte, N.('.. 40.45 39.18 Oklahoma City - Chattanooga, T.... 18.57 18.44 Enid, Okla. 51.45 49.52 New York, accompanied by her Chicago, Ill. 70.40 68.78 Omaha. Nebr. 32.57 33.70 buying assistant, Martha Gar- Cincinnati, Ohio 41.73 37.21 Orlando -Daytona Brach 27.01 25.98 bold, spent a weekend at the Cleveland, Ohio 46.16 38.70 Paducah, Ky.-Cape Girardeau, Mo.- Sheraton Inn,St.Petersburg. Colorado Springs -Pueblo 23.08 2L84 Columbia, S.C. 35.68 34.96 Harrisburg, Ill. 19.04 19.31 where she was entertained by Columbus, Ohio 48.23 44.27 Peoria, Ill. 23.08 26.78 the Hawaiian Outrigger Riders Corpus Christi, Tex. 19.46 22.67 Philadelphia, Penn. 50.01 45.99 1 andtreatedtoanindoor Dallas -Fort Worth, Tex.55.33 48.77 Phoenix -Mesa, Ariz. 41.99 40.48 "luau."Significantlyabsent Davenport, Ia. Rock Pittsburgh, Pa. 48.15 43.69 Island -Moline, Ill. 24.97 23.12 Portland -Poland Spgs. Me. 24.98 25.49 from the weekend plan was the Dayton, Ohio 37.40 36.28 Portland, Ore. 45.88 44.98 usual tour of station facilities Denver, Colo. 50.43 45.72 Providence, R.I.-New and the sales pitch. Des Moines -Ames. Iowa 36.19 34.27 Bedford, Mass. 45.00 40.68 Purpose ofthe Detroit, Mich. 40.62 37.39 Richmond -Petersburg, Va. 26.34 27.78 station's Roanoke -Lynchburg, Va. 16.64 18.30 FloridaSweepstakes Duluth, Minn. 2L24 n.a. Promo- El Paso, Tex. 21.12 21.69 Rochester, N.Y. 37.29 34.93 tion,an H -R spokesman ex- Rochester -Austin, Minn. - Erie, Pa. 21.66 n.a. 3 plained,wasmerelytosay Evansville, Ind. 25.54 22.93 Mason City, Iowa 18.56 15.09 "Thanksfordoingbusiness Fargo Valley City, N.D. 20.94 19.18 Rockford, Ill. 19.89 n.a. 36.27 Sacramento -Stockton. Cal. 48.81 45.00 ith Flint -Saginaw -Bay City 38.29 us." The stationplans Fort Wayne, hid. 30.18 28.52 Salt Lake -Ogden -Provo 31.24 30.70 toplayhosttoadifferent Fresno -Hanford -Visalia 37.80 39.58 San Antonio, Tex. 33.08 33.15 media buyer each month. Next Grand Rapids -Kalamazoo41.55 42.21 San Francisco -Oakland 86.13 74.73 candidate for the Florida treat- Green Bay, Wise. 18.17 18.83 Seattle -Tacoma, Wash. 51.55 50.28 Greensboro -High Point - Shreveport, La. - ment will be Hal Katz, of Grey Winston Salem, N.C. 27.81 23.24 Texarkana, Tex. 24.47 23.45 Advertising, Inc.. New York. Greenville -Washington, South Bend -Elkhart, Ind.20.66 18.78 New Bern, N.C. 20.79 19.58 Spokane. Wash. 26.68 29.31 Greenville -Spartanburg, Springfield -Decatur - S.C.-Ashville, N.C. 23.61 22.75 Champaign Urbana - I 1 arrisburg-Lancaster- Danville, Ill. 32.59 30.46 WJTV.. Sells York-Lebanon, Pa. 37.78 35.98 St. Louis, Mo. 54.44 50.46 Hartford -New Haven -New Syracuse, N.Y. 38.69 39.18 Metropolitan Britain -Waterbury 66.60 63.76 Tampa -St. Petersburg 38.67 36.09 I lonoltilu, Hawaii 32.33 27.42 Tucson, Ariz. 24.35 22.41 Mississippi Houston -Galveston, Tex. 59.23 54.70 Tulsa. Okla. 36.37 34.31 Huntsville, Decatur, Ala.19.95 25.39 Washington, D.C. 56.80 51.49 Indianapolis -Bloomington47.56 41.18 Wichita Falls, Tex - Jackson Johnstown -Altoona, Pa. 23.81 27.17 Lawton, Okla. 18.33 18.27 Kansas City. Mo. 55.18 51.35 Wichita -Hutchinson, Knoxville, Tenn. 28.71 27.69 Kans. 23.56 27.49 Metro effective buying Las Vegas -Henderson 14.77 14.41 I ke- Barre -Scranton 23.02 19.86 Lincoln-llastings-Kearney25.81 26.62 1 oungstown, Ohio 22.34 22.77 income up1 1 2 .4 %

5') Television Age, September 11, 1967 Mobil Oil Corp. Mohasco Industries, Inc. Lot(Continued from page 48) (Doyle Dane Bernbach, Inc.. N.Y.) (Daniel & Charles, Inc., N.Y.) The name of this company's new consumer Commercials break at issue date for I Johnson & Johnson contest is still a secret. (onunercials ALEXANDER SMITH CARPETS. (SSC&B, Inc., N.Y.) for the contr.! break September 22 and The test -market program calls for four A carious -product push for this company October 6. The two four -week flight. to six -week flights in 15 scattered will be in 36 top and major markets will use fringe minutes and prime 20's markets to run through November 7. through October 1. Women are the target in from 70 to 80 market-. Buying Fringe and day minutes are being used. of the fringe minutes, piggybacks is Jerry Levy. Buying is Doris Gould. and 30's. Buying is Paul Sabin. C. F. Mueller Co. NationalBiscuit Co./James 0. Lea & Perth's, Inc. (Needham, Harper & Steers,Inc., Welch Co. (I. M. Mathes, Inc., N.Y.) N.Y.) ( Wm. Esty,Co., Inc., N.Y.) Commercials for LEA &PERKINS October 2 is start time on a 15 -week buy These companies plan piggyback buys for STEAK SAUCE break at issue date. for this c patty's SPAGHETTI and WELCH'S CANDIES and NABISCO Fringe minutes and prime 20's will be MACARONI product.. Early and late WHEAT AND RICE HONEYS. The used for from eight to 10 weeks in fringe minute. gill be used in 10 five -week flight breaks at issue date 1\.0 k. Houston, Minneapolis, top market-. Ito!. idholm in about 35 markets. Buying are Si. 1,16, and New Orleans. A possible is the contact. Ed Moir and Jerry Ilarrison. exp.m.ion to three additional markets ma% come in late fall. Ruth Clinton (Continued on page 51) is the contact. Lever Bros. (Daniel & Charles, Inc., N.Y.) This companyis testing a new commercial Whocaresabout approach for GLANIOREN E. with minutes and piggyback. in St. Louis The four -week flight breaks at issue date. Expansion to more markets is scheduled for later this fall. Pat O'Rourke is the buyer. Flossie Lever Bros. ( J. Walter Thompson Co.. N.Y.) iinific- andpigo hacks will carry the mc--ae on U \ LIQUID starting at i-m date. The seven -week buy will he in 83 major markets. Buying i. Boo Rettig. Schoonover? Louis Marx &Co., Inc. (Ted Bates & Co., Inc., N.Y.)

\12 -week buy for MARX TOYS break- t), oher 1. Kids are the target of the do and early fringe minutes in 40 WHO-TV...that's who! major market.. Buying is Mary Ohser. WHO -TV is the only central Iowa television station witha Miles Laboratories, Inc. regular schedule of editorials. Why do we editorialize? ( Jack Tinker & Partners, N.Y.) Because our viewers, like Flossie Schoonover of Davis activityFall for CHOCKS breaks at City, Iowa, want such opinion to help them make decisions i-ue date. Fringe minutes and 30's will ton for about 12 weeks in 50 major on important issues. We care about Flossie, so we give narket.. Buying are Bernice Gutmann ind Jeff Charnik. her our opinions in editorials telecast regularly.As a result, Flossie Schoonover-and the rest ofour viewers Henley & James Labs. -care about us, too! (Foote, Cone & Belding, Inc.,N.Y.) A 29-utek push for CONTAC starts at issue date. Fall activity begins in 12 top market., using prime and fringe ID's. Late fall expansion to southern markets will bring the total to 36. Nadine Martin is the contact. WJTV.. Sells Metropolitan Mississippi

Jackson

le' COLORFUL 13 DES MOINES, IOWA Metro effective buying income up 112.4% Represented Nationally by Peters, Griffin, Woodward,Inc.

elevisionAge, September II, 1967 Spot (Continued from page 53) Media Personals North American Philips Co., Inc. JOHN ROCKEjoined Weightman, ( LaRoche, McCaffrey & McCall, Inc., Inc., Philadelphia, as a media buyer.He was formerlywithJ.L. N.Y.) Snyder Associates. A one -week flight for NORELCO TAPE RECORDERS breaks September 16. Men Meltzer, are the target of the late fringe minutes STAN COLBERSON joined in 29 top markets. Buying is Irwin Joseph. Aron & Lemen, Inc., San Francisco, as director of media and marketing. Ile was formerly director of media Numetric Corp. and marketing at Lennen & (Pritchard, Wood, Inc., N.Y.) Inc., L.A. A 10 -week schedule for MR. DIPPY flat or straws breaks at issue date. Fringe 30Et.srwctd.joinedStreet & and day minutes to reach kids will be in six eastern and two midwestern Fred E. if Was namedgeneral Finney.Inc.. New York. a- media plannerontheBuggiesaccount. markos. Fred Gorkie is the contact. manager ofWI.W-TCincinnati.lie of Ilewas formerly a ith Grey Adver- was formerly general manager tising. Inc.. New 1..1-k. Procter & Gamble Co. San Francisco. (Dancer -Fitzgerald -Sample, Inc., KPIX N.Y.) A three-week flight for DREFT breaks September 18. Fringe minutes to reach women will be in 10 selected markets. CBS ListsNew Rates Mike Weiner is the contact. Another 10 -market buy, for PUFFS, will use fringe Latestrate information on CBS Wale -TV Knoxville,Tenn.,from and (lay minutes through December. network affiliates, released recently. $750 to$800, effective January 7, Buying is John McCurdy. summarizesstationrateincreases 1968. since July 1. 1967. as follows: KI.As-TVLas Vegas,Nev.,from Quaker Oats Co. $200 to $250,effectiveJanuary 21, ( LaRoche, McCaffrey & McCall, Inc., K FD A -TVAmarillo, Tex., from $425 1968. N.Y.) to $475, effective January 21, 1968. KEYC-TV Mankato,Minn.,from A 60 to 70 -market buy for LIFE cereal WAFII-TVBaton Rouge. La from $150 to $175, effective February 4, will run in two four -weeks flights. $525 to $575. effective September 17. 1968. Kid- are the target of the first flight, 1967. K NOE-TVMonroe. La.,f $600 breaking at issue date. The second Kook: -Tv Billing, Mont., from $300 to $625, effective December 24, 1967. flight,starting October1.willreach to $350. effective January 21, 1968. KT% 0Ottumwa, Iowa, from $325 adultt. Fringe and day minutes are KXLF-TV to $350, effective September 17, 1967. plawn...I. John Ward is the buyer. Butte, Mont.. from $300 to $350, effective January 21. 1968. KOOL-TVPhoenix, Ariz., from $750 KFVS-TV CapeGirardeau,Mo., to $775. effective February 18, 1968. Quaker Opts CO. from $775 to $800. effective October KOTA-TVRapid City,S.D., from ( I. Walter Thompson Co., N.Y.) 1, 1967. 8:375 to $425, effective December 24, A 12 -week buy for various Burry biscuit watm-Tv- Columbus,Ga.,from $650 1967. products breaks September 25. Kids to $700, effective February 18, 1968. WTVItRichmond, Va., from $750 are the target of the late fringe and WC BI -TV Columbus,Miss.,from weekend piggybacks in 26 top east to $825, effective October 1, 1967. $300to$.350.effectiveDecember WCEE-TVRockford, Ill., from $250 (Continued on page.57) 10.1967. to $300, effective September 17, 1967. WIINS-TV Columbus,Ohio,from Ksuw-Tv Salinas -Monterey, Calif., $1,200to$1,275, effective January from $650 to$700, effectiveFeb- 7, 1968. ruary 18, 1968. WTVYDothan. Ala.. from $350 to KSLA-TVShreveport, La., from $725 $375, effective October 15, 1967. to $775, effective February 18, 1968. KLOE-TVGoodland, Kan., from $50 KELO-TVSioux Falls,S.D., from to $75, effective December 24, 1967. $1,150 to $1,250, effective February KKEX-TVGrand Junction,Colo., 18, 1968. front $200 to $254/ effective January wsni--Tv South Bend, Ind., from 21, 1968. $550 to $575, effective January 7, KAvs-Tv Hays, Kan., from $130 to 1968. $150, effective October 15, 1967. WsPA-TV Spartanburg -Greenville, KGMMTV Honolulu, Hawaii. front S.C., from $675 to$725, effective 1J s375to$400,effective September F. 1967. January 7,1968. WHEN -TV Syracuse,N.Y.,from Knox -Ty Houston,Tex.,from s1.425 to $1,475, effective October $1.000 to $1,100. effective December 10,1967. I.1967. %YuNT -TV Huntsville,Ala.,from K NIA TTwin Falls, Ida., from $225 $225 to $300, effective February 18, to $250, effective January 21, 1968. 1968. KIILU-TVYuma, Ariz., from $75 to David C. Adams, r., senior executive KID -TVIdaho Falls, Ida., from $300 $100, effective November 12, 1967. vicepresident, NBC, accepts gold to $325, effective January 21, 1968. WADI -TVBirmingham, Ala., from gavel from Orison S. Marden, presi- WJ TVJackson, Miss., from $700 $1,400 to $1,500, effective February dent, American Bar Association at to $750, effective January 7, 1968. 18. 1968.. W.1 Ill. -TVJohnson City, Tenn., from WsVA-TVHarrisonburg, Va., from ABA's Honolulu meeting. Two other $475 to $525, effective October 15, $300to$350, effective October1,

tv gavels were won by NBC News and 1967. 1967. WNBC-TVNew York.

54 Television Age, September 11, 1 Buyer's Checklist New Representatives wiTA-TvHarrisburg,Pa.from WRIIL-TV Columbus, Ga., from $650 $500 to $550, effective February 13, to $700, effective February 18, 1968 WAAY-TVHuntsville,Ala. named 1968. WII NT -TV Huntsville,Ala.,from to Adam Young-VIM, Inc.itsna- WEAR -TV Mobile -Pensacola.Fla.. $225 $300,effectiveFebruary tional sales representative. effective from $675 to $725. effective Febru- 18. 1968. immediately. ary 13. 1968. knot. -Tv Phoenix, Ariz., from $750 KATYLittle Rock, Ark.. from $600 to SHOO. effective February IR, 1968. Network Rate Increases to $650, effective February 13, 1968. k .1% Shreveport. l.a.. from $723 CBS -TV: to S775, effective 18. 1968. \ xvos-Tv Bellingham, Wash.. from xJET-Tv Erie,Pa.. from $175 to $125 to $300, effective September 3. Station (:hatiges $225, effective February 13, 1968. 1967. %%I.,» -1%I:lurk-twig, W.a.. is a WRAL-TV Raleigh, N.C., from $1,- WA PI -TV Birmingham.Ala..from nensecondary affiliate of the ARC 200 to 81.300. effective February 13, $1,400 to $1.500. effective February tele i-ion network.effective 1968. IR, 1968.

4 western style welcome for the net( 'elevision season, with a carnival sub- theme, was used by ABC affiliate WFAA-TV Dallas -Ft.Worth, to pro - FROM DAVENPORT TO: note its fall season program line-up. Station hosted more than 900 clients, idvertising agencies, and press at a Chicago 147 'Hats Oft To A Very Special Sea - ;on" party at the Sheraton -Dallas Ho - Des Moines 165 'el.Highlight of the evening teas a St. Louis 199 Omaha 282 Minneapolis -St. Paul 291

kiZI:11. di S- 10 -minute ABC filtn,"A Very Special ieason," previewing ABC's 11 new bows, 80 specials. and sports cover- "WOC-TV delivers the Q -C market, tge.Eleven carnival game booths, -cpresenting the 11 new shows, were free from outside media influence" ;et up along an Old Irest-type street. 'ictured at the Bunt per Caine booth Says Jack Thomsen, WOC-TV News Director ire Paul Berry (1.), Paul Berry Ad- The Quad -Cities', one of the Printers' Ink 76 Proved Test Markets, tertising, and Jim Pratt. operations passes all the tests you care to give it.The largest market between Manager, WFAA-TV. Chicago and Omaha, Minneapolis -St. Paul and St. Louis, the Quad- Cities is self-contained, without any outside media influence or inter- ference.Yet, the Quad -Cities is easily accessible via busy Interstate 80 plus two well-known airlines. WJTV..Sells Whether you care to test market or do a total market campaign, WOC-TV, as a single dominant media, can give you all thecoverage Metropolitan you need without the additional media you would normally associate Mississippi with a market serving over 11/2 million people. You'll make the right buy when you buy WOC-TV!

WOCTV where the NEWS is

WOC-TV . where the COLOR is Serving the Quad -Cities WOC-TV where the PERSONALITIES are w market from Pvletro effective buying OC6 Davenport, Iowa income up 112.4% DavenporlBellandod, Iowa -Rock istand East Hohne. Exclusive National Representative - Peters. Griffin, Woodward, Inc.

!'elevision Age, September II, 1%7 Rep Report Required Reading ARTHUR RICHARD TRAPP joined Harrington, Righter & Parsons, Inc., for everyone Published byHastingsllott se New York, asaccountexecutive. He was formerly account executive who makes his with Edward Petry & Co., Inc. JERE E. CARMODY joined the Chi- living in the cago television sales staff of Avery- Knodel, Inc. He was formerly with television industry. Allen Torbet Associates and its pred- ecessor, Venard, Torbet & McConnell, THE TELEVISION COPYWRITER Inc. How to Create Successful TV Commercials byCharlesAnthonyWainwright,Vice THOMAS A. BARRETT joinedthe President and Associate Creative Director, midwest salesstaffof Katz Tele- Tatham -Laird & Kudner, Inc., Chicago vision in New York. He was form- Written by a veteran television commercial - erly national sales manager at wLos- maker, this book is a thorough and practical TV Asheville,N.C. examinationofthecreativeprocess from DAVID W. GRACE joined the Chicago idea to finished film. 320pageswith many sales staff of Blair Television as an storyboard illustrations, fully indexed. Cloth- account executive. He was formerly bound. $8.95 with RKO GeneralBroadcasting, DOCUMENTARY IN AMERICAN Chicago. TELEVISION by A. William Bluem, Syracuse University Samuel Thurm, advertising vice pres- "Easily the definitive book on the television identat Lever BrothersCo., was documentary, this work's value will not be named consumer relations vice presi- diminished by the passing years." Lawrence dent responsible for advertising, mar- Laurent in The Washington Post. keting research, and public relations, 312 pages, 100 photos, notes, 3 appendices, and became a member of the manage - bibliography, index. $ 8 .95 TELEVISION STATIONMANAGEMENT The Business of Broadcasting edited by bale Roe, ABC-TV Network Seventeen industry professionals examine the realities of operating a television station. All phases of operation are thoroughly treated- management, programming, news, advertising, promotion,traffic,technicalservices,etc. 256 pages. TextEd. (Paper) $3.95, Cloth $6.95 WRITING FOR TELEVISION AND RADIO by Robert L. Hilliard, University of North Carolina A realistic, practical book on the craft of mew committee. Thurm joined Lever writingfortelevision and radio. Contains Bros.in 1956, as media director, H ample, up-to-dateillustrativematerial. 320 and was appointed general manager pages, sample scripts, review questions, in- of the advertising services division dexed. $6.95 two years later. He had previously ORDER FORM held positions in media and research BOOK DIVISION,TELEVISION AGE with Young & Rubicant, Inc. 1270 Avenue of Americas, New York, N. Y. 10020 Please send me the following books: 0 THE TELEVISION COPYWRITER $8.95 WJTV..Sells 7 DOCUMENTARY IN AMERICAN TELEVISION$8.95 Metropolitan TELEVISION STATION MANAGEMENT 0 Paper $3.95 0 Cloth $6.95 Mississippi r]WRITING FOR TELEVISION AND RADIO $6.95 NAME ADDRESS CITY STATE ZIP (Please add 500 per book for mailing and handling.) Metro effective buying Check enclosed. income up 112.4%

5(1 Television Age, September 11, 1967 Spot(Continued from page 54) minute commercials break at issue date are being used through February 18. in Tampa -St. Petersburg, and San Bob Westover is the contact. andwest coast markets. Buying Diego. Elliot Cohen buys. Doris Corrigan. Textron, Inc. Stella-D'Oro Biscuit Co., Inc. (Sutherland -Abbott, Boston) (layette -Faberge, Inc. (Firestone Associates, Inc., N.Y.) Commercials for HOMELITE CHAIN 'Nadler & Larimer, Inc., N.Y.) An eight -week push for BISCUITS. SAWS break September 17 and October 1. two-week flight for RAYETTE BREADSTICKS, and COOKIES, breaks The six to 10 -week buy will use fringe ,TRAIGIIT SET breaks September 25. at issue date. Women are the target minutes and prime 20's to reach men iupplementing a network buy, day and of the fringe and clay minutes and in 25 major markets. Buying tinge minutes will run in New York, ID's in the 25 top markets. Dorothy is John Spoffard. Houston, Boston. San Diego, Miami, Callenda is the buyer. and Ilartford-New Haven. Sue 3-M Co. ;radii- is the contact. Sterling Drug, Inc. (BBDO, Inc., Minneapolis) (Benton & Bowles, Inc., N.Y.) An eight -week buy for 3-M RESCUE L J. Reynolds Tobacco Co. A test of new commercial copy for SOAP PADS breaks at issue date. 'Dancer -Fitzgerald -Sample, Inc., VANQUISH is currently being conducted Fringe and prime 30's and ID's will be N.Y.) in Terre Haute, Indianapolis, Boston, and used in 21 major markets. Buying Houston. Fringe minutes and piggybacks is Dennis Nustad. ;ommercials for CAMELS cigarettes sill be in 115 markets through December ;1. Early and late fringe minutes will re used to reach men primarily. haying is Steve Lemberg. ihulton, Inc. Benton & Bowles, Inc., N.Y.) 'his company's Technique division is ntrudneing SHANIPOWN TECHNIQUE ,air conditioner. Early and late fringe

YOU MAY NEVER SEE A ROSE TREE 40"THICK*

BUT... Sales Can Be Rosy in the 39th Market with WKZO-TV! A rose without a thorn-that's the alone, for instance, four new plants Grand Rapids -Kalamazoo and have recently created 7,200newin- Greater Western Michigan marketdustrial and service jobs. They served by WKZO-TV. brought over18,000 newpeople to :eorge Ketchum (I.), chairmano/ Already the nation's 39tht tele-town and addedanother $25,000,000 lie vision market, this area is still grow- toretail sales. That's just Kalama- executive committee, Ketchum, ing, still unfolding. In Kalamazoo McLeod &Grove,Inc.,presents zoo; the same sort of growth is taking place all over the market! old u web to Jack M. Reeves, vice WKIO.TV MARKET

COVERAGE AREA ARB '65 If you like the heady fragrance of 'resident and account supervisor in climbing sales-now and later on- ieagency'sPittsburghoffice,in sow your selling seed via WKZO- ecognition of 20 years o/service TV. Your green -thumbed Avery- ;jilt the ad shop. Knodel mancan giveyou complete particulars on our rich soil and year- 'round "growing" season. FOR SALE... ALL OR PART Andif you want all the rest of 300 USED -I T HOUR upstate Michigan worth having, add VIDEO TAPES ON ONE HOUR REELS IN 1VWTV /WWUP-TV, Cadillac- INDIVIDUAL FIBER Sault Ste. Marie, to your WKZO- SHIPPING CASES. TV schedule. OUR NEW SHOWS ARE ON FILM COLOR'B & W ... AND TAPES ARE IN STORAGE AT PRODUCER'S FILM CENTER *There's one at Tombstone, Arizona. HOLLYWOOD, CALIFORNIA. tARB's 1965 Teter ision Market Analysis.

Submit bid or further Rie information write. RA010 KALAMAZOO SAME CREEK MIFF CRAMS AADICIS LA LANNE INCORPORATED OHM GRAND KALAMAZOO WATS FM CADILLAC WKZO -TV 100,000 WATTS CHANNEL 3 5224 Santa Monica Boulevard TELEVISION 1000' TO'Nfit WKEISTV GRAND RAPIDS KALAMAZIX Studios In Oath Kalamazoo and Grand Rapids WW Hollywood, California 90029 "/ACIA7P4 CITY far Gramm Western Michigan I A vry-K nodal, Inc.. fotimiro Matimailloprosmtaihros .SIN-fY GRAND ISLAND, AL. elevision Age, September 11, 1967 5 7 1- Tonight's TBOBig onig s Question TBQBig Question DO YOU BELIEVE THE ORIOLES CAN WIN THE AMERICAN LEAGUE SHOULD MARYLAND S ABORTION PENNANT THIS YEAR ? Tonight s LAWS BE LIBERALIZED ? TBOBig Question NO

WAS CASSIUS CLAY 23% TREATED FAIRLY ? Tonight's TBQBig Question

36% DO YOU BELIEVE LEE HARVEY OSWALD ACTED ALONE TO

ASSASSINATE PRES. KENNEDY? a What do

Marylanders on g TBQBig think? Question SHOULD BALTIMORE HAVE WMAR-TV has A TEEN AGE CURFEW ? s' the answers on 25% Tonight's TBQBig Question

SUCCESS STORY- BALTIMORE STYLE! TONIGHT'S BIG QUESTION: produced by the WMAR-TV News Department. One of its most important aspects is the daily involvement of thousands of Channel 2 Maryland viewers. Every Monday through Friday, in the 7 to 7:30 PM news period - and repeatedly during the evening - a question of current local, national or international concern is asked on the air. Viewers can vote YES or NO by dialing one of two numbers. A battery of telephones takes incoming calls, answers them by recorded voice and automatically records the votes. Results are aired the same night in the 11 PM news period. Viewers of Channel 2 have dialed TONIGHT'S BIG QUESTION 181,397 times in the first eight weeks! Proof again, that Mary- landers look to WMAR-TV for the best over-all news programming!

In Maryland WMARMost People Watch COLOR -TV -FULL CHANNEL 2, SUNPAPERS TELEVISION TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by THE KATZ AGENCY, INC

58 Television Age, September 11, Wall Street Report

Movies' Last Stand. The motion executive of 20th Century recently picture industry is now enjoying its registeredanofferingof110.000 last stand as an independent entity shares in a secondary offering. in the business world. Gradually this Itwasreported.however.that colorful, gossipy. controversial and thereIverenegotiationsunderwa% creative industry is being absorbed with some party to acquire the whole by the other segments of U.S. Indus. block. That would stillleave Darr% I try. Zanuck the major :shareholder and Just look atthe trend. The first topofficerofthe companxbut iI major company to be taken over was might also indicate the arrival of new RK0 Radio Pictures which was tak- forces. The management indicated in en over by General Teleradio, a di- late August that it may split its com vision of General Tire back in the mon stock and refinance its convert- '50s. And some of the RK0 studio ible debentures. properties wound up in the Desilu company. Another interpretation. To some Universal Pictures went under the observers it looked as if 20th Century ,ontrolofMusicCorporationof was clearing the decks for making \ merica which is expanding to a di- some acquisitions of its own instead -ified entertainment company. of awaiting an offer to be merged. What is the significance of all these G & W Gobbles Paramount. Para- moves? And why hasittaken so mount Pictures was gobbled up by long for other businesses to recog- new management, me in. he fast growing Gulf & Western In- nize the basic role and value of the But iv itself inctrilst`li the demand dustries, a company that started out film industry? for the product of an industry which in the automotive parts business. To answer the last question first. has enormous know-how inoptics, Control of Warner there existeda generaluneasiness music. sound. and a number of other 'lifted to the Seven Arts Co. United about the filmindustry becauseit fields notfullyappreciated twenty \rtistshas been absorbed by the was such a target of publicity. years ago. l'ransAmerica Corporation, a giant The business has fed on the shen- Now the advantages of the industry West Coast financial company. nanigans of bothitsstars and its have come to light with the enormous Now inrapid succession. Time. executives and, by all accepted norms prices being paid for films for tv.It Inc. has acquired a stock interest in of the 20s to ,I0s. it was not a busi- is clear that motion pictures have an \I -G-11:a new group of investors ness. enormous role to play in education. in promotion and advertising. And latelast monthitwas dis- 1967 Market Data On The Major Film Producers closed that CBS had perfected an Price Range Dividend Earnings electronic -filmdes icewhich allows Allied Artists 17;,61/4 none* 18c-9 mos. the playback of motion pictures or Columbia 331/2.-52% $2.11 tine]. 51.40.9 mos. 3ICA other visual material through a con- 34%-58% $2.11r Incl. a 21/2% stock 1.78.6 mos. ventional tv set. M.0 -.1I 32%41% SI( incl. stock) 1.83-9 mos. 20th Century Fox 32%.577/s $1.60 1.28-3 mos. This device wasfirst mentioned Warner Bros. 21:";4-28 $1.20 86c-6 mo.. early in 1966 and its existence was °Earnings of AlliedArtists have not been enough to cover payments to the preferred stockholders. whichgives them the right to elect a majority of the board. promptly denied by CBS. although insuchcarefullywordedfashion ihat 'I'ELEvistox AGE discounted the 'needed by Serge Semenenko, the Bos- Deprecated By Many. Itwas looked denial. on commercial banker now retired. down on as an ephemeral activity Whether the CBS device,called is seeking to acquire control of Co- inwhich ahard-headed.. practical Electronic Video Record:ng, will be lumbia Pictures, and D. Kaltman & man would not be involved. The ad- the effective devicefor creating a Co. has made a tender offer for convent of tv changed all that. market four movies in the home re- :rol of Allied Artists Pictures Corp. Initially. of course. it was assumed mains to be seen. Undoubtedly other that tv meant the death of the motion Only One Lett. That comparable devices will he brought leaves 20th picturebusinessorthe"movies.% forth and some may be even more Century -Fox as about the only major And to a limited extent it did. ideally suited to this purpose. lot involved with some major new The star s% stem. for example,was But it demonstrates anew the great nvestment group. And that condition killed. The distribution systemwas nay not last long. market for films, a market that took alsoradicallyaltered.Technology a long time for the business com- Spyros Skouras, the former chief was also changed. And aboveall, munity to appreciate.

elevision Age, September II, I%7 59 AffiliatesSupply News Material To Networks 7 26 KTVI: Phoenix Rioting in Negro district. 7 27 komo-Tv Seattle Boeing tests new version 727. The following;list. compiled from netitork records. 28 taco -Tv San Francisco Rioting. shows stations which supplied news material for net- 7 28 WKIIET% Cincinnati Rioting.

work airing during July. 1967 (except the listingfor 7 20 %%I ii I Philadelphia Mayor Tateannouncespartial CBS -TV, which covers the period June 8-July 2111. state of emergent 7 ;1 o t. ii -1% W. Palm Beach Riviera Beach rioting. K %is! -1%Wichita Racial disturbance-.

ABC: t1 o I I Ii New Orleans Civil right- demonstrations. Date Station Subject .11 NZ- t% Detroit Romney -perch. W YZ-Tv Detroit Federal [coops pull out of De- 7,1 %l six -TINashville Dam threatens collapse. troit. 7'1 KTRK-TV 1-1011St011 Lurleen Wallace enters hospital. 7,13WKRC-TV Cincinnati Riots break out again. CBS: 7/4WXYZ-TV Detroit Romney and legislators at work. Date Station Subject 7/5wNAc-Tv Boston Elliot crossing Atlantic alone in ketch. 6 '26wwL-Tv New Orleans Gurvitch vs. Garrison. 7/5WXYZ-TV Detroit Food poisoning affects 53 girls in 6 '27o WL-TV New Orleans Gurvitch vs. Garrison. marching band. 7 1 wtsv-Tv Milwaukee Rioting at Lake Geneva. 7/6nco-Tv San Francisco Ann Pelligrino completes round 711WJ W -TV Cleveland Bede interview. the world flight. 7;11KP1X-TV San Francisco Fonteyn and Nureyev. 7/6WF1L-Tv Philadelphia Helicopters used for rescue work. 7/19WUTV Charlotte Hendersonville plane crash. 7/6WNAC-TV Boston Alansetsoff onsoloAtlantic 7 21wcco-Tv Minneapolis Minneapolis situation. sail. 7/6wmun-Tv Manchester Two boysgoingtoExpo via NBC: pony cart. Date Station Subject 7/7KONO-TV San Antonio LadybirdtoursCentralTexas historicalsites. 7 '3WsYll-TV Syracuse Elmira plane crash. 7/8KMSP-Ty Minneapolis Hubert Humphrey addresses 7 6Ws11-TY Atlanta Cubs vs. Braves. N EA. 7 6wsti-Tv Atlanta Interview Floyd Little and Steve 7,'9KTRK-TV Houston Illtspital news conference on Lur- Spurrier. leen Wallace tests. 7'8WJ Au -Tv Providence Newport yacht race. 7/9KTIIK-TV Houston Pro -American rally by DAR and 7 Al KCRA-TV Sacramento Debbie Meyer swimming star. American Legion members. 7'11 KItON-TV San FranciscoSan Francisco subway. IllKM11C-TV Kansas City Negro rioting. 711 WFGA-TV Jacksonville Horse feature. 10 KRTK-TV Houston Surgery for Lurleen Wallace. 7 '13 WIIC-TV Pittsburgh National campers convention. II WI.TV BoWling Green Tornado. 714 UKYC-TV Cleveland Education of Spanish children. 11K1tTK-TV Houston Wallace surgery successful. 7 16 wnsu-Tv New Orleans Miss. starvat . 12 %yr; k -TV Dallas Cowboys quarterback Don Mere- 717 wnsu-Tv New Orleans Cubans. dith. wsoc-Tv Police arrest 12, Greensboro, 712 KGO-TV San Francisco Fonteyn, Nureyev appear in court. 7 /19 WFUC-TV Greenville Plane crash Hendersonville, N.C. 712 wvEC-TV Norfolk Flareup at Newport News ship- 7 '20 KoA-Tv Denver Denver P.G.A. yards. 7 90 wnAL-TV Baltimore Frank Robinson interview. 713 WNAC-Tv Boston NAACP convent' 7 21 Ws0C-TV Charlotte Sunny Point ammo supply. 717 W1.11W-TV Mianii Dean Rusk speech. 7 21 KOA-TV Denver P.G.A. golf, Denver. 717 KGO-TV San Francisco Railroad strike. 7 21 wsoc-Tv Charlotte Shellfire and aerials. 718 KTI1K-TV Houston Ernie Terrell in training. 7 26 wsoc-Tv Charlotte Seminar on urban problems. 7 19 KIM' Denver Bus careens off Pikes Peak. 7 26 wnstr-Tc New Orleans New Orleans Saints. 719 WXYZ-Tv Detroit NAW news conference. 7 26 11 ir yn-Ty Bristol. \ Atlanta Falcons training. 7 19 KETV Omaha Coverage KC -135 plane crash. 7 27 msoc-Tv Charlotte :Maritime industry. 7 21) wTvi.-Tv Pittsburgh Interview ousted Pirates manager 727 Nuic-Tit Pittsburgh WillieStargell. Walker. 7 27 must. -Tv New Orleans Hearings. 7'20 nmse-Tv Minneapolis Riotingin Negro district. 7 28 west -TV New Orleans Garrison footage. 7/25 WA11-TV Atlanta Martin Luther King news con- 7 29 WKYC-TY Cleveland Opera Homemaker. ference. 7 29 WKYC-TV Cleveland Firestone golf course. 7.'25 VI'ZZNI-Tv Grand RapidsRioting in Negro area. 7 31 WKAL-TV Baltimore Johnny Unitas. Baltimore Colts. 7/25 KGL'N-TV Tucson Rioting. 7 31 WS13-TV Atlanta Tobacco auctions, Ca. and Fla.

Viewpoints(Continued from 37) A handy way of hiding failure. the sellers' market, and the code. and The prediction game is just that. the cavalier treatment advertisers get A tidy game withlittlepractical from the networks, more advertising soundest buyer will take that chance application. A show -by -showcom- dollars than everwill go into the on the record. A sharp drop-off in petitive prediction is of great interest medium. There just isn't any other either would be a success by average to the board of directors of the net- way to sell as well. standards. works because their stock. to a de- Buyers will look for bargains. De- Specials will cost twice as much gree,willreflecttheearlyrating spiteeventhecorrectpredictions per minute this year compared to success or failure of the averages. the best way to buy is to get a price average minutes on regularly sched- Hut a buyer who has to pick a lower than the asking price. No one uled shows, but the kind of ader- schedule for the quarter or for the is a failure on television. Even dis- User who uses them is not likely to year can do little about his choice appointing showsareasmashing buy them fortheir costefficiency. except in the case of total disaster. bargain at the right price per minute. Their promotionalvalueandim- One prediction is surefire. Despite The trickisto know bow to_et portance isthe basic raison d'etre. muchjustifiablegrumblingabout that price. .1.1%

LTelevision Age, September 11, 1967 BROACCST,- STATE NEW YORK AWAF,7

WBEN-Tv nocithionst OWNS PUMA TODOUTSTANDING .4,)/ miser

For the second successive year WHEN -TV has been awarded first prize by the New York State Broadcasters Association for Outstanding Public Service Programming.

To have our fellow professionals so highly regard our efforts to keepour audience enlightened as well as informed is a source of great pride and satisfaction.

Our television cameras, our staff of news writers and reporters will continue to scan the wide range of events, issues and controversies which involve our community and will document and report them in the penetrating format WB E N-11/ which television so effectively allows. The Buffalo Evening News Station To this we are dedicated. CH. In Buffalo CBS Basic

derision Age, September 11, 1967 61 While the 1966 revenue figures paresw ilktheactualchangesin released by the Federal Com- the other lop10 markets-Boston, municationsCommissionwereno Cleveland.Philadelphia.Pittsburgh surprise,therevisionsinthe spot and Washington -- showing anin- and local time sales data covering crease of 13.4 per cent for spot from the first half of the 60s gave broad- 1965 to 1966 and a localrise of casters quite a turn. They did not 17.1per cent. As aresult of the show anyreversalof thegeneral changes, New York,for example, trend of spot and local business. If now shows (see pullout chart) a rise anything, they showed an intensifica- in local business over 1965 of 12.5 tion of the direction these two as- per cent and areduced jump in pects of station business took. spot of 11.2 per cent. But the factthey were concen- The overall FCC figures revealed trated in major markets made quite a hefty jump in revenue for tv. Total a difference to stations and reps com- broadcast revenues came to $2,203 paring their business in each market million, compared with $1965 mil- ith the market as a whole. lion in 1965, an increase of 12.1 per The revisions cover 1961 through cent. Profits rose 10 per cent, going 1965. The markets involved are all from$447.9millionin 1965to in the top 10-New York, LosAn- $492.9 million in 1966. geles. -Chicago.DetroitandSan The networks and their owned - Francisco-all,ithas been noted. and -operatedstationsturnedina markets with ABC -owned stations. 15.6 per cent jump in profits, going The revisions resulted in a boost from 101.6millionin1965to for spot totals and a drop in local $186.8millionin1966. The 479 What the business levels of equal size. Total other vhf stations recorded a profit dollar figures for television were not jump of 9.4 per cent, rising from affected. The effect on total spot and $286.5 million in 1965 to 5313.5 mil- FCC figures local time sales figures ranged from lionin 1966. about $12 million in 1961 to about The uhfstations(figureswere show $22 million in 1965. Since spot in- availablefor 114)had theirbest volves alarger dollar figure than rise in revenue since the early 50s. local, the impact of the change on The 1966 total came to $59.8 million, Ananalysis of television spot is not great. Spot's growth line fully 20.3 per cent and about $10 ismerely alittlesteeper. But the million above 1965. During the pre- revenue data; what trends effect on local figures is quite pro- vious four years, uhf revenues had nounced. In 1965 it amounted to a been rising at about $5 million per are revealed in spot and drop of nearly 7 per cent. The de- year. cline in local business in 1961 turned However, the overall profit picture local advertising out to be much sharper than previ- %vas grim, due mainly to the sizable ousfigures showed. However, the expenses of carrying the new uhf climb has been steady since then. outletsin major markets. Overall, To provide some further idea of uhf stations lost $7.4 million in 196o. what the revisions mean, if the 1965 compared with $200,000 in 1965. figures were to remain unchanged, A review of the past 11 years (see the five markets would have shown chart Imakes clear that spot's rise a rise in spot in 1966 of about 25 hasbeenconsistentlymorerapid per cent and a drop inlocal ,of than the other segments of tv. The about 22 per cent.In New York 1966 figure(time sales)isnearly alone,it would have meant a spot triple what it was in 1955 (compar- increase of 28 per cent and a local able to an index figure of 392, linked decline of 44 per cent. This corn - toa base of 100 in 1955). Local

62 Television Age, September 11, 1967 dITIONALSPOT television A

.8 5.5 12.1 0 7.4 IR Local 9.2 9.7 Television Mark. 1966 1965 7.3 , I bany-Schenectady4r $2,144,053 $1,836,155 16.8 Albany -Schenectady -Troy, N.Y. 10.2 Ihuquerque, 1,809,060 1,666,580 8.5 Albuquerque, N.M. 8.0 marillo, Tex. 1,350,050 1,190,188 13.4 Amarillo, Tex. 4,058,734 3.1 Atlanta, Ga. ttlanta, Ga. 4,185,017 4.6 844,265 945,285 -6.5 Bakersfield, Calif. takersfield, Calif. 16.5 3.0 :altimore, Md. 4,383,071 3,749,712 16.9 Baltimore, Md. 5.6

:augor, Me. 662,892 Bangor, Me. 5.6 teaumont-Port Arthur, 1,111,080 1,044,660 6.4 Beaumont -Port Arthur, Tex. :inghamton, N.Y. 1,080,745 896,309 20.6 Binghamton, N.Y.

7.0 :irmingiham, Ala. 2,192,589 Birmingham, Ala. 3.1 :o.ton, Mass. 8,756,162 7,445,535 17.6 Boston, Mass. 6.6 :uffalo-Niagara Falls, l' 3,661,241 3,269,260 12.0 Buffalo -Niagara Falls, N.Y. 4.5 :edar Rapids -Waterloo, 998,324 841,527 18.6 Cedar Rapids -Waterloo, Iowa harleston-Oak Hill - Charleston -Oak Hill -Huntington, 1,842,786 1,715,728 7.4 W. Va.-Ashland, Ky. 2.0 Huntington, W. Va.-I1 4.8

harleston, S.C. 1,072,297 931,393 15.1 Charleston, S.C. 7.2 harlotte, N.C. 2,070,160 1,709,579 21.1 Charlotte, N.C. 15.7 TOTAL hattanooga, Tenn. 1,150,777 869,157 32.4 Chattanooga, Tenn. 11,863,198 10,876,000 9.1 Chicago, Ill. icago, Ill. 5.1 3,438,061 2,902,275 18.5 Cincinnati, Ohio mcinnati, Ohio 6.3 2.8 I. %eland, Ohio 6,141.209 5,636,960 8.9 Cleveland, Ohio 6.0 (dorado Springs-Pucbl 860,282 908,493 -5.4 Colorado Springs -Pueblo, Colo. 1.8 ..lambia, S.C. 913,601 740,066 23.4 Columbia, S.C. .I limbos, Ohio 4,271,791 3,355,155 27.3 Columbus, Ohio ,carpus Christi, Tcx. 920,958 715,383 28.7 Corpus Christi, Tex. -1.2 LOCAL III 9.9 iallas-Fort Worth, Texi 6,264,593 5,792,417 8.2 Dallas -Fort Worth, Tex. 9.9 lavenport, Iowa -Rock I Davenport, Iowa -Rock Island - 5.1 Moline, Ill. 901,186 775,855 19.2 Moline, Ill. layton, Ohio 3,240,144 2,663,247 21.7 Dayton, Ohio 3,051,792 3,019,683 1.1 Denver, Colo. icnver, Colo. 6.9 les Moines, Ames, Iowti 1,457,999 1,309,755 11.3 Des Moines, Ames, Iowa

8.2 'ctroit, Mich. 7,106,295 7,206,000 -1.4 Detroit, Mich. 3.4

mluth, Alinn.-Superior;1 849,330 Duluth, Minn. -Superior, Wisc. 4.0 - NETINORKVI I Paso, Tex. 1,294,016 1,131,651 14.3 El Paso, Tex.

tie, Penn. 818,410 a Erie, Penn. / vansville, Ind. 1,211,638 1,154,798 4.9 Evansville, Ind. 5.2 argo-Valley City, N.D. 1,067,663 820,191 30.2 Fargo -Valley City, N.D. 10.5 6.8 6.1 lint -Saginaw -Bay City. 1,786,190 1,479,365 20.7 Flint -Saginaw -Bay City, Mich. 6.8 ort Wayne, Ind. 1,085,795 890,670 21.9 Fort Wayne, Ind. 1,636,842 1,375,128 19.0 Fresno -Hanford -Visalia, Calif. rand Rapids-Kalamazo 1,558.221 1,159,676 34.4 Grand Rapids -Kalamazoo, Mich. reen Bay, Wisc. 1,166,664 866,778 34.6 Green Bay, Wisc. 1.6 6.7 6.3 reensboroIligh Point - Greensboro -High Point -Winston 8.8 Salem. N.C. 1,691,965 1,649,568 2.6 Salem, N.C. tl:reenville-Washington-: Greenville -Washington -New 12.8 I Bern, N.C. 890,992 866,082 2.9 Bern, N.C. :reenville-Spartanburg. Greenville -Spartanburg, S.C.- -1.5 Asheville, N.C. 1,610,714 1,017,133 58.4 Asheville, N.C. 6.7 larrisburg-Lancaster-Y I larrisburg-Lancaster-York- 3.1 Lebanon, Pa. 1,760,926 1,478,367 19.1 Lebanon, Pa. 1.1

5.9 lart ford -New Haven -N4 Hartford -New Haven -New Britain- Waterbury, Conn. 2,377,684 1,985,138 19.8 Waterbury, Conn. 2.3 lonolulu. Hawaii 3,056,912 2,460,001 24.3 Honolulu, Hawaii 8.5 louston-Galveston, Tex 3,540,232 2,820,990 25.5 Houston -Galveston, Tex. 10.2 luntsville-Decatur, Ala 679,974 533,543 27.4 Huntsville -Decatur, Ala. -11.2 ndianapolis-Bloomingto 5,150,175 3,853,637 33.6 Indianapolis -Bloomington, Ind. 6.1 ohnstown-Altoona, Pa. 865,198 791,190 9.4 Johnstown -Altoona, Pa. 1964 1%5 1966 Kansas City, Mo. 3,340,996 2,615,298 27.7 Kansas City, Mo.

67 National Spot Local 1966 1965 1966 1965 $2,196,525 $1,971,515 11.4 $1,018,070 $967,388 5.2 Knoxville, Tenn. 425,451 392,766 8.3 1,742.893 1,439,868 21.3 Las Vegas -Henderson, Nev. 1,373,198 1,448,299 -5.2 1,095,220 1,022,930 7.1 Lincoln -Hastings -Kearney, Neb. 1,834,918 1,783,828 2.9 1,851,559 1,152,150 60.7 Little Rock, Ark. 83,158,394 67,824,000 22.6 20,587,074 22,041,000 -6.6 Los Angeles, Calif.

.1.810,449 4,672,569 3.0 2,444.483 1,916,823 27.5 Louisville, Ky. 1,502,896 1,471,720 2.1 846,714 756,453 11.9 Madison, Wisc. 4,741,837 4,338,005 9.3 2,137,593 1,671,354 27.9 Memphis, Tenn. While thel96( 11.411,966 9,908,590 15.2 3,807,996 3,454,147 10.2 Miami, Fla. released le% 9,575,697 8,495,310 12.7 4,016,790 4,330,906 -7.3 Milwaukee, Wisc. Cotnn 10.727,067 9,413,929 13.9 6,652,292 6,426,517 3.5 Minneapolis -St. Paul, Minn. surprise,therevis 2.020,755 1,831,310 10.3 1,190,255 1,047,530 13.6 Mobile, Ala. -Pensacola, Fla. and local time sal 1,003,747 929,163 8.0 981,600 807,132 21.6 Montgomery, Ala. 3.720,953 3,290,342 13.1 2,800,355 2,510,588 11.5 Nashville, Tenn. the first half of the 6,065,064 5,366,982 13.0 4,429,425 3,467,380 27.7 New Orleans, La. casters quite a tur show anyreversal111,144,064 99,303,000 11.9 12,778,957 10,206,000 25.2 New York, N.Y. trend of spot and Norfolk -Portsmouth -Newport 2,776,808 2,650,102 4.8 2,359.206 2,151,333 9.7 News -Hampton, Va. anything, they show 734,475 712,592 3.1 837,187 755,345 10.8 Odessa-Midland-Monahans, Tex. tion of the directi 6.019,635 5,823,204 3.4 1,876,429 1,528,394 22.8 Oklahoma City -Enid, Okla. pects of station bu Butthefactth 3.250.916 3,523,204 -7.7 1,796,852 1,718,543 4.6 Omaha, Nebr. 2.571,283 2,258,532 14.0 1,545,012 1,435,918 7.6 Orlando -Daytona Beach, Fla. trated in major mt Paducah, Ky.-Cape Girardeau, a difference to static 1,506,104 1,480,740 1.7 615,087 425,556 44.5 Mo.-Harrisburg, Ill. paring their busine: 1,411,881 1,557,106 -9.1 1,562,850 1,100,247 42.0 Peoria, Ill. with the market as 35,318.293 31,881,559 10.8 9,647,692 7,193,613 34.1 Philadelphia, Penn. The revisions co 4,597,687 4,169,246 10.3 3,268,679 2,784,562 17.4 Phoenix -Mesa, Ariz. 1965. The markets 18,121,798 16,873,662 7.4 5,890,099 5,751,122 2.4 Pittsburgh, Penn. 1.853.468 1,994,875 -7.1 1,231,083 1,029,539 19.6 Portland -Poland Springs, Me. in the top 10-Ne 7,344,713 6,798,344 8.0 3,076,223 2,636,362 16.7 Portland, Ore. geles.Chicago,I

Francisco -all,it Providence, R.I.-New 4 markets with ABC - 6.174.671 5,735,270 7.7 1,998,524 1,694,251 18.0 Bedford, Mass. 2,244.133 2,276,405 -1.4 1,518,200 1,523,227 -.3 Richmond -Petersburg. \'a. The revisions re 1,359,239 1,398,891 -2.8 1,260,655 1,168,382 7.9 Roanoke -Lynchburg, Va. for spot totals and 3,065.129 2,982,927 2.8 2,061,183 1,954,672 5.4 Rochester, N.Y. business levels of Rochester -Austin, Minn. - dollar figures for to 704,985 609,604 15.6 848,468 782,135 8.5 Mason City, Iowa

affected. The effect 898,979 1,252,916 Rockford -Freeport, Ill. local time sales fig 7.873,785 6,880,602 14.4 3,000,872 2,843,601 5.5 Sacramento -Stockton, Calif. 3.158,023 2,981,155 5.9 2,287,588 2,045,366 11.8 Salt Lake City -Ogden -Provo, Utah about $12 million 3.539,193 3,515,252 .7 2,474,463 2,146,473 15.3 San Antonio, Tex. $22 million in 19C volvesalarger d 33,393,469 28,683,000 16.4 10,276,438 8,217,000 25.0 San Francisco -Oakland, Calif. local, the impact 10,727,628 9,897,986 8.4 4,335,742 3,188,593 36.0 Seattle -Tacoma, Wash. 2,212,236 2,151,330 2.8 1,455,936 1,159,323 25.6 Shreveport, La. -Texarkana, Tex. spot is not great. 1,256,205 1,181,273 6.3 886,592 706,373 25.5 South Bend -Elkhart, Ind. is merely alittle 2,337,597 2,479,767 -5.7 1,172,932 1,041,130 12.7 Spokane, Wash. effect on local figs Springfield -Decatur -Champaign. nounced. In 1965 2,701,734 2,610,482 3.5 2,159,973 1,689,321 27.9 Urbana -Danville, Ill. drop of nearly 7 1 15,438,269 14,398,535 7.2 3,591,584 2,971,239 20.9 St. Louis, Mo. cline in local busine 5.583,145 5,333,822 4.7 1,643,043 1.373,937 19.6 Syracuse, N.Y. Tampa -St. Petersburg, Fla. out to be much sh 6,218,802 5,615,238 10.7 2,774,088 2,302,108 20.5 ousfigures showe 1,010,651 917,545 10.1 1.331,598 1,207,509 10.3 Tucson. Ariz. climb has been ste 3.763.866 3,578,907 5.2 1,902,520 1,391,242 36.7 Tulsa, Okla. To provide som, 17,954.765 15,058,603 19.2 4,092,515 3,452,151 18.5 Washington, D.C. 888,796 870,546 2.1 1,103,911 1,047,267 5.4 Wichita Falls, Tex. -Lawton, Okla. what the revisions 2,344,414 2,719,130-13.8 2,025,778 1,741,099 16.4 Wichita -Hutchinson, Kans. figures were tore_ the five markets w 2,058,104 1,871,276 10.0 1,295,689 1,161,207 11.6 Wilkes Barre -Scranton, Penn. 1.297,787 1,286.480 .9 802,251 660,397 -8.2 Youngstown, Ohio : a rise in spot in 3,840,859 3,322,863 15.6 769,310 837,869 -8.2 San Juan -Caguas, Puerto Rico per cent and a I about 22 per cen819,590,845 72,600,000 1L3 293,625,997 249,692,000 11.8 Total 3 -station markets alone,it would ht 52,076,346 64,113,052-18.8 52,785,966 52,154,031 1.2 Total less than 3 stations increase of 28 per871,667,191 786,698,000 11.1 346,411,963 301,846,000 11.5 Total all markets decline of 44 per

62 411(1.

NATIONALSPOT

350

has gone up one and third times (133 per cent, or an Index of 233) its1955 level while network time sales have doubled. As in 1965, spot time sales were 47 per cent of the total in 1966. This / compares with 34 per cent 10 years ago. The network share of time sales slipped alittle, dropping from 35 300 per cent in 1965 to 34 per cent in 1966. The lost1per cent went to local, which rose from 18 per cent ,'share in 1965 to 19 per cent in 1966. Ten years ago,the network share iwas 45 per cent, while the local share t was 21 per cent. TOTAL The profit -and -loss picture for stations operating a full year was as follows: 87 per cent of vhf stations ended up in the black, the same as 250 1965. However, only 58.5 of uhf ; stations showed aprofitin1966. I This compares with 66 per cent in LOCALII 1965. Of the 401 vhf stations report- Indexof ing a profit. 116 made more than television SImillionlastyear. Not one uhf /- outlet cleared that much. The biggest timesales uhf profit -maker fell in the 5400.000- / 1955-66 / . $600,000 bracket. More than half of . the 55 uhfers recording a profit made 200 NETINORK41 5100.000 or less. Sixteen made be- /, tween $200,000 and $400,000. // More than half of the uhf stations /iz/ showing a loss (39 in all) dropped /, $100,000 or more. Eight of them lost 4:f $400,000 or more. Five vhf stations .. / also fell in that loss bracket. Twenty- / / five outletslost:'100.000or / / more. ...,/ // ..- .0- It xvould seem that once a station 150 / the $3 million mark inreve- nues, it can figure on a sure profit. / / \\/ \otv station making that much or ///// more lost money in 1966. However. ./ / l/ tine station grossing between $2 and ,--// million lost money and 11 stations / rossing more than $1 million ended // up in the red. / The biggest money -making bracket / --- listed by the FCC is $3 millionor / 100 more.Thirty-threestationsfellin 19551956 1957 1958 19591960 1961 1962196.1 /964 1965/916 that bracket, 28 of which hadreve- Source: FCC Reports, 1955-66, revised961.65

'Television Age, September 11, 1967 67 nues of $8 million or more. There Murrow Anthology- are 34 stations all told which gross 68 million or more a year. Television went over the $1 bil- Proof That Viewers DoSo Recognize Integrity lion -mark for programming expenses In Search of Light: the broadcastsMurrow istalking to you, to one in 1966 for the first time. The figure o/ Edward R. Marrow Knopf, $6.95American citizen, and notto any was $1,073 million, compared with grandstand, not to any abstraction $953 million in 1965. The FCC data This book shows how good "broad- like The Big Audience;youfeel also showed asizable increasein cast journalism" can be; it has neverMurrow is trying to tell you and to general and administrative expenses been better thanit was when Mur-warn you of what really is at stake -from $51.1millionin1965to row wasreporting,whether from inthe world, and that heiscon- $63.6 million last year. London or from the Graybar build-cerned that you getitright. Average expenditures by stations ing. The sad part is that with Mur- A phrase that Murrow reserved for film went up somewhat in 1966, row, broadcast news reached heightsas his highest accolade, using it only when thefigure was $237.000 as it has not been able to maintain. for men who remained steadfast in against $222,000 in 1965. The uhf This book should become a land-hopeless situations, who were brave average increase was sizable: $70,- mark in the history of journalism.even when they were aware of all the 761 in 1966 compared with $48,403 Everykidinjournalismschool odds. was "four -o'clock -in -the -morn- in 1965. The largest stations (broad- should be made to read it, and every ing courage." cast revenues of $7.5 million and working newsman should read itif He sawitinmiddle-agedair over)actually showed a small de- only to get a notion of how goodraid wardens trying to defuse an un- cline in the average expenditure for journalism can be, whether it reachesexploded bomb; he sawitinhis film.Talentcostswentuponly the public in print or over the air.friend Jan Mazaryk, staying on as slightly last year. For. in print form, many of Mur- foreignministerofagovernment row's reports, written to be spoken,usurped by Soviet puppets until flung Tally Shows Spot Is Up compare with the best reports everbodily out the w inflow of his min- TELEVISION AGE's tally of spot ex- written for print. compare with theistry. penditures pertvfamilyforthe classicreportsofJackLondon. The phrase might well be used of three -or -more station markets showed Richard Harding Davis, W. H. Stan-Edward R. Murrow. He.too, had about two-thirds of the markets with ley. and the other great correspond-the "four -o'clock -in -the -morning cour- per -family spot expenditure increases, ents. age" to question denial of a pass- about a quarter remaining the same Reading Murrow's reports, one isport to U.S. Congressman Leo Isaac- and about one out of seven showing oftenamazedtothinkthey wereson at a time when even the New declines. Thisiscalculated on the written under unusual pressures ofYork Times had blessedthe with- basis of average viewing through the timeandcircumstance.evenforholding: to withstandenormous day, so the per -family figureisre- broadcasting - before theallclear pressures fromthe CBS executive lated to viewing volume rather than had sounded, or the Channel clearedsuite and from Washington: and to only the number of potential homes. on the return flight from Berlin, oract according tohis consciencein The biggestdollarincreasesin later while the telephones were still a hundred cases where it w ould have this indicator were in the larger mar- ringing with calls from Washington been easier. to most men, to do noth- kets. The biggest jump was registered tryingtopreventacontroversial ing. or to acquiesce. by Atlanta, which went from $38.91 broadcast. But more importantly. he showed in1965 to $53.16 in1966.(The Withoutpretentiousnessorpor- such courageinthemost central market showed a 36.1 per cent jump tentousness or pontification (the sortsense of the phrase-he never averted in spot time sales last year.) Among of thing one gets these days from h his eves from the dark clouds gather- other markets showing increases were newcastersalmostfromtheday ing and sweeping the world, never Baltimore, $45.93 to $50.60; Boston, their names become well known).honed his bead from the storm. $49.35 to $58.22: Cleveland, $38.70 Morrow wrote-andthis must be \ lost of the broadcasts in the book to $46.16; Dallas -Ft. Worth, $48.77 stressed: the man who took pride in under review are radio broadcasts: to $55.33; Houston -Galveston, $54.70 the craft of reporter was. above all theeditorpointsoutthatthat's to $59.23; Indianapolis -Bloomington, else and before allelse. a writer-where Murrow had a chance to use $41.18to$47.56;LosAngeles, Marrow wrote the history of the day language. $69.61 to $80.46; Milwaukee, $14.36 with a clarity. a simplicity, a modes- So. through his language.OU can to$49.77;Minneapolis -St.Paul, ty.anaccuracy.andapervasive relive the days of the Blitz. FOR's $40.01 to $46.16; New York, $49.07 awareness of the context of that his-death, Potsdam. Korea. the Arms - to$54.37; San Francisco -Oakland, tory that one rarely finds in the longMcCarthy hearings. all those yester- $74.73 to $86.13 and Washington, belabored work of professional his- daysinalltheirimmediacy.felt. $51.49 to $56.80. torians writing in leisure and tran-perceived. and recorded by an un- San Francisco ranks first in per - quillity long after the fires have beencommonly gifted participant-%es. a family expenditures with Los An- put out. participant. no mere observer. Through Murrow's language, you gelessecondandChicagothird When he wrote. he wrote as one itnow. and. ($70.40). Interestingly, the Hartford - who talked directly. "I -Thou." to his seeitnow. you hear New Haven -New Britain -Waterbury, listener-the singular, not the plural. %%hatis perhaps the greatest meas- Reading these broadcasts, you feel ure of his craft. % ou feel it now.- 1.1P. Conn. complex is fourth ($66.60).

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Television Age, September II, 1967 69 Crouse (Continued /rom page 29) jointly in attempts to reach an under- atthe arrest, the pre-trialhearii4o standing. Agreement. however, is not andthetrialof a suspect. It journalistic freedoms are concerned, possible when you have opposing RTNDA's position that the Reardon our future course could be drasticalk viewpoints, and such is the case here. Committee report amounts toani curtailed. The ABA is pushing adoption of %Ration to "judicial managementof the Reardon Report. This was issued It is heartening to note the celerity the news." Adoption of theteem1- and firmness with which the major ahnost a year ago and calls for the mendations contained in the Reard networks rejected Senator Scott's call sharpest restrictions in reporting of Report would cause allnews media for a code of emergency procedure. crime news. Justice Paul C. Reardon great trouble in getting facts about All responsible broadcast news organ- of the Massachusetts Supreme Court criminalcasesfromlawenforce- izations have quietly, but effectiveh, is chairman of the special Free Press - mentofficers,courtofficialsand drawn up their own set of guidelines Fair Trial Committee. Itis his con- law) ers for the defense andprose- cution. toaid them indifficultsituations. tention that all his committee is doing But the fact of the matter is that no is, "cleaning the bar's own house." Briefly.therecommendations,if code with other stations, networks or Justice Reardon professes to be per- adopted 13% the ABA, would forbid all media would be workable. And what plexedatthe opposition posed by suchofficials under threatof con- most of the critics overlook is that broadcast news tohis committee's tempt penalties. to release or author. this type of arrangement would onk proposals. ize the release of -ain extra -judicial" statement, which the Reardon Com- leadtonews management ofthe `Management of The (Yews' worst sort. mittee defines as anything thatgoes This is really the crux of why the If the bar association were indeed beyond the public record. or when it Radio -Television News Directors As- just "cleaning its own house," there is not necessary to inform the public that an investigationis underwa o sociationdisagreeswiththe ABA could be no grounds for objection The committee over the free press -fairtrialissue. from the media. But the Reardon recommendations This struggle is heading for a con- Committee report, if adopted, would would even forbid the defendant clusion early next year. Media repre- bar prosecutors, lawyers, judges and guilt or innocence or other matters sentatives and bar association spokes. police from giving out any but the relating to the merits of thecase men have been working singly and barest information in a criminal case from being discussed. The recommendations also would allowany defendanttheprivilege CREDO ofbarringthepublic(including of the Radio TelevisionNews Directors Association newsmen) from any part or all of pre-trialhearing,orallowa The Radio Television News Directors 4. News presentation must be ac- judge to take such action on hisown. Association believes that the broad- curate, factual,in good taste, and castingoffactual,objectiveand without bias. Writer and newscaster And thecommittee's recommenda- timely news is the finest public serv- should co-operate to avoid sensation- tions conclude with a provision to ice radio or television stations can alism in reporting, writing, editing allow judges to hold in contemptany perform. An important objective for and broadcasting. newsmen who, in the opinion of a whicheveryradioandtelevision station should strive is a newsroom 5. The use of the word "Bulletin" court, circulatestatements during a competently staffed and honestly op- should be limited to label only those criminal trial "reasonably calculated" erated, with everyeffort made to reports of such transcendant interest thatthey warrantinterruptionof to affect the outcome of the trial or give its listeners and viewers com- "seriously threatening to have sue plete, prompt and intelligently - the regular broadcast schedule. The screened newscasts. word "Flash" mustnotbeused an effect." Inthefurtheranceofthisbelief contrary to its historic meaning in andthisobjective, RTN DAsub- news usage. TOO Little Crime Neu's? scribes its allegiance to these Stan- 6. Commentary and analysis iiiiibt be dard;of Practice. Furthermore, clearly identified in all news broad- Man% members of the bar have RTND in-i-t. on the compliance casts. been complaining thatbroadcast of it- nololuq- mitt' these Standards 7. Editorialmaterialmo-t not be news doesn't pay enough attention le( acticr. mixed with factualIle% reporting to crime news.Itis RTN DA's con Standards of Practice and, when itisii-cd,itmust be ietion that adoption of the Reardon I. The III!ws director, a. a key fig- clearly labeled. Report w illresult in effectively cut ureinthebroadcastingindustry, 8. The race, creed. color or preions ting off broiolcast news (-overage o has the public intere-ts as his fore- status of an individual in the new, criminal new s. st respon-ibility.llisprincipal should not be mentioned unlessit purpose is to keep the public well- isnecessarytotheunderstandinw Thereareresponsibleindustr informed. of the story. leaders now who are advocating w 2. Complete coverage of the news 9. No story, either wire copy or lo- drop the ages -old battle against th is the news director's prime object- cally written, should be used until ABA's Canon 35, which prohibit ive, and the emphasis should be on the newscaster has readitunder- cameras in the courtroom. The feel SCI111e andunderstanding,particu- -tandingly. The 0111) acceptable ex- lar!)J.it C 'erns the Fleas within ing is that the bench and bar need ception wouldbea late -breaking "an listening area. story of such importance that the the camera and microphone mor 3. Materialselectedforne%scast near director or newsman on duty than the electronic media need at, must be judged on its news merit ,on-idcr.ita "must" for a new- to the courtroom. There is merit alone. program already on the air. to that line of reasoning. It is not too (Continued on page 72)

70 Television Age, September II, 1%7 sex H-16 cine system

some time now Bolex has been making MANY APPLICATIONS.-Because of its The 11-16 REX-5 (Fig. 3) shown with- selling (at V to 'A less than any one ruggedness, compactness and light weight a out 400 ft. magazine. The camera takes 100 the best professional 16mm cine sys- single operator can use the Bolex H-16 sys- tt. film loads and has all of the traditional you can buy. tem for any of the following applications: Bolex features such as filter slot, variable shutter for fades, dissolves and greater ex- 4E MAN OPERATION.-Iiolex H-16 Sports filming, including coaching and train- ras have become famous for their rug- ing films, for club and school use. posure control, automatic loading and provision to accept the 400 ft. magazine if - ess, dependability, quality optics and Medical photography, surgical and research iweight, making them perfect for one Cinephoto micrography. desired. Lenses shown are Switar 10mm .4dvertising, promotion and TI' work for both f/1.6, 25mm f/1.4, 75mm f/ 1.9. r ( Fig.I ) filming operations and elimi- studio and location shooting. iag the need for any kind of hack -up Travel and educational filming. Wild life and nature photography. .1mateur film making. Industrial filming, including training, recording, research and work study films. Memomotion and traffic flow studies. Periodic industrial data recording. Underwater filming, (with housing). Time lapse studies. Remote control filming. Instrumentation recording. types of sound work.

FIG ,M CAPACITY.-The only thing that

3 < H-16 cameras could be faulted on c that they only had a 100 ft. film ca - FIG. 4 v. FT. MAGAZINE.-That's why we in- The Bolex H-16 M-5 ( Fig. 4), with sin- rred the Rolex 400 ft. film magazine to gle lens mount, an extremely economical, it)th the the H-16 professional quality 16mm camera equipped ilki in the Bolex H-16 tine system. with such features as variable speeds, single 3NCHRONIZATION.-Used with the frame shooting, footage and frame counter, constant speed motor (24 FPS) with unlimited film rewind and automatic v output for lip -sync on TA inch tape and threading. /natic built in clap -stick for easy syn- I lization,the 400ft. magazine with Air the H-16 REX-5or the H -I6 M-5, FIG. 2 .his the professional user in any branch of Ilse production, science, industry or edu- The H-16 REX-5 camera (Fig. 2), with a :o unlimited versatility and scope. 400 ft. magazine, 24 FPS constant speed lIE TWO BASIC CAMERAS.-The motor, detachable take-up motor on magazine eliminating the use of old fashioned I'. REX-5 is a three lens turret camera itoffers reflex viewing and focusing on take-up belts. The H-16 REX-5 offers reflex r iidglass, allowing the photographer viewing and focusing on ground glass. Vari- ollete control of composition, framing able shutter. Filter slot. Accurate automatic dual frame counters and registrator claw liorrect evaluation of depth of field. The I., M-5, built with economy in mind, is a for picture steadiness. ler lens camera with viewing through a Shown on the camera is a Vario Switar e vable optical finder mounted on the 86EE zoom lens with automatic exposure imif the camera. The H -I6 M-5 takes all control and a zoom range of 18 to 86mm. Ward "C" mount lenses or Pan Cinor Maximum aperture f/2.5. FIG. 5 'Angenieux zoom lenses, both equipped The H -I6 M-5 ( Fig. 5) can also be used reflex viewing and focusing. in conjunction with the 400 ft. magazine, 24 NSES AND ACCESSORIES.-There FPS constant speed motor and recharge- r0 fixed focal length lenses from 10mm able battery pack. This is an ideal set-up ;Omm in the H-16 system, and 7 zoom for sports filming where a large film capac- s giving a wide range of zooming ni- ity is desirable to avoid loss of action footage.

1 from 5 toI up to 10 to 1, including the s Switar 86EE, the world's first and fully automatic 16mm variable focal h lens, with zoom from 18 to 86thm. y accessories are available in the H-16 SEND FOR BOOKLET.-If you would m including motors, close-up attach - like a free 32 page technical booklet on film- s, grips, matte box, titter, light meter, ing for television and a Bolex 16mm cata- ring cases and both optical sound and logue write: Paillard Inc., 1900 Lower Rd., al/magnetic sound projectors. FIG. 3 Linden, N. J.07036 *A division of Paillard Incorporated, manufacturers of Hermes office machines. Crouse (Continued from page 70) stantly changing due toimproved devoted to general new programmin equipment and techniques. It takes a in 1967 than there were in 1966 an far-fetched to conceive of the time knowledgeable man just to keep pace thetrendcontinuesupward. when members of the bar will be with the constantly changing meth- wHAS-Tv we just launched an hour long local news format in the evening seeking broadcast coverage of court- ods, but a trained and capable re- This continuing expansion of news room activities. porter or news writer can always find These then are some of the press- a good slot in a television newsroom." programming by the networks and ing problems that could inhibit the What then does the future hold? local stations alike means a continu- Improved techniques certainly. Im- ing demand for qualified people. orderlydevelopmentofbroadcast news. Notice Isaid could. I don't provedtechnicalknow-how and The half-hour news formatin. augurated by CBS -TV in September believe the future growth of this one - equipment are also on the way. Im- eyed giant we fondly call electronic proved facilities areinthe future of 1963 was viewed with skepticism journalism will be retarded by any- for all of us. But these are the trap- by many at the outset. Now there is pings. These are the tools with which serious discussion within the indus- one.TheAmericanpublichas grown to know and trust what they we do our jobs and any improve- try about 30 minutes not being long see and hear via broadcast news. ments will only enable us to perform enough. Length alone is not the an- They have come to expect excellence, with a greater degree of efficiency, swer.Substanceisthekey. And and I believe the industry has grown and thereby produce an improved broadcast news is producing substan- right along with that trust and is product. tive news programming to such a d providing the viewing public with a The real improvement inbroad- gree thatadditional timeisbein cast news, however, will still be made high -qualityproduct.Certainly we sought. by people-by the practitioners of have our critics. We always will. We All Is Not Rosy always should. All we ask is that the theart.Theseimprovementsare criticism be responsible. being made every day in every sec- Perhaps this paints too optimistic tion of the country. They are coming a picture of broadcast news today, `No Different Than Print' through bettereditorializing. They Obviously, all is not rosy. There are are showing up on home screens all still too many radio and television The role of broadcast news is no over the nation as thorough, investi- stations that give less than lip service different thantheprint media. A gative reporting. The public is being to their commitment to public service couple of years ago I wrote the chap- served a varied fare of well-done programming. Even the most dedi- ter "The News Department" for the documentaries. cated broadcast newsman will be the book,TelevisionStationManage- There are more hours per week first to agree that his ability to do ment. The role of broadcast news as his job to the best of his talents will be sharply curtailed by a lack of stated then has not changed. Nor About the Author willit change. adequate financial backing. I said then: "The role of broadcast lay Crouse, new president of Certainly, money makes the differ- news is the same as printed news- the Radio -Television News Di- ence.I'm nottalking heresolely to inform the public. This is jour- rectors Association, is news di- about financial reward for thein- nalism and trained journalists must rector of theWHASstations, dividual. I am emphasizing the fact do the job. Basically the only differ- Louisville. He has been with that station managements are becom- ence between the newspaper reporter ing increasingly aware thatittakes andtheelectronicjournalist is sizable amounts of money to mount equipment. Both deal in facts. Both a good newsroom. I am also under- weave these facts into a report, or scoring the belief that news opera- story.Both communicate thisfin- tions ought not be predicated on the ished product, the story, to the gen- premise that they have to show a eral public. We in electronic journal- net profit consistent with the rising ism have a distinct advantage over graphs of other station departments. our newspaper colleagues. Our facts There are,quite obviously,still are fleshed out with the sight and too many stations-radio and tele- sound of the story, which breathes vision-that insistthattheir news life into our reports. The television departments carry an equal share of viewer not only hears what we are the corporate fiscal load. The plain talking about, he sees the story de- them as a newsman since 1952. fact of the matter is that the station's veloping as we sketch it for him. andasnewsdirectorsince image in the market it serves is close- "This type of reporting really is 1962. His news operation won ly connected with the news job it not so excitingly new that it can't be the RTNDA national award for does. The news department is the one easily defined. It is basic communica- ReportingofaCommunity department of the station that has tion. And it demands that the prac- Problem in 1964 for a three- the opportunity to portray the sta- titionersbegoodreportersfirst. part documentary on the soil tion to the public every day. th Electronicjournalismtoday, And this is precisely what RTNDA and erosion, floods, etc., caused by even more so in the future, needs is all about. RTNDA is now of age. poor control of strip and auger qualified, competent newsmen. The Since an inauspicious beginning in plain fact is that our business is con- mining in Eastern Kentucky. Cleveland back in1946, we have

72 Television Age, September 11, 1967 grown in number to more than 1,100 and the most prestige in this capital. members of a formal pool with a strong. We have altered our consti- Washington network news cover- rotating chairmanship. It is this pool tution and strengthened the organiza- ageisdirected by John Lynch at which coordinates and assigns con- tion. We have become international ABC (across from the Mayflower on stant coverage of major events, in- in scope. But we have never lost sight Connecticut Ave.), by myself at CBS cluding Presidential appearances (a 3fourgoal,the improvement of (a few blocks away along M St. and conference telephonelineconnects broadcast journalism. We shall never "restaurant row") and Bill Monroe pool members and the White House). ;ease the crusade for more freedom at NBC (on Nebraska Ave., a few These men alsorepresent thenet- )f information and better access to miles tothenorthwest). Each worksinarrangingcoverageof :he news. bureau has over one hundred peo- events at the "Hill." RTNDA has gone to court protest- ple on staff, ranging from the Brink- In addition to the networks, many ng the FCC's order adopting pro- leys and Sevareids to copyboys and news operations are active in Wash- isions of the fairness doctrine as a studio technicians. ington to serve station groups. There 'ommission rule. RTNDA is asking In addition to directing their own are also a few one-man bureaus cov- hat the order be set aside as a viola- coverage,thebureauchiefsare ering for individual stations and, on i.in of theconstitutionalFirst 1mendment guarantee of free speech oul free press. A victory would place oadcasters more in line with print nedia in so far as journalistic free- I,,ms are concerned. ULTRASONIC We now have the Carnegie and CF2 ord Foundations looking over our houlders. Congress isin the midst CLEANER for .f legislatingaCorporationfor 'ublic Broadcasting. And the Public ;1 oadcast Laboratoryisareality. MOTION PICTURE FILM )utof all these developments will ome newideas, new approaches. I ew techniquesand improvements Presented The Academy of Motion Picture Arts and hat will help shape tomorrow's ap- Sciences Award of Merit for Outstanding Technical Achievement. proach to broadcast news.

Small(Continued from page 32) ionis there but the busiest place Ultrasonic energy is the most effective and economical way to thoroughly and or news coverageisWashington. rapidly clean motion picture film without mechanical scrubbing and wiping. The Though percentages vary as new: cold boiling effect (cavitation) of ultrasonic energy performs the entire opera Lion. Only the solvent touches the film and a forced air, flash dry -off removes all rom Vietnam or the Middle East solvent and residue. ,rthe central city (be it Watts or )etroit 1pops into prominence. most Restores clarity and sound to maximum najor newscasts return to Washing - quality. Enhances the entertainment valueof on news for perhaps 30 per cent of motion picture film and improves com heir overall fare. In terms of news mercials. pecials, ranging from inaugurations Assures static free film with color bal- Presidential) tojointmeetings ance undisturbed. Cuts projector maintenance costs . . . Congressional) and from weddings no dirt or dust carried into gates and Lucil tohearings(Fulbrightl, orifices . .. less breakdowns. Vashington provides, happily or un- Completely automatic ... requires only loading and unloading. iappil).the majorityof interrup- Costs only 1/20 of a penny per run ions in network schedules. ning foot to operate. The recordis studded with spec- Used by every major motion picture lab acularperformances,nonemore in the world. iistoric than the role played by the Vashington news bureaus during the DESCRIPTIVE BROCHURE WILL BE SENT ON amous "fourclays"following the REQUEST. :ennedy assassination. Those dark Patents :ays in November of '63 came as lose as television ever will to mak- USA -2,967,119 Luxembourg -37,634 Belgium -582,469 Great Britain -909,421 n ng newspapers superfluous. France -1,238,523 Other World Pats.Pend. Wtih the exception of the AP, JPI,local Washington newspapers including that local favorite, The LIPSNER-SMITH CORPORATION 7334 No. ClarkSt.,Chicago,III.60626 Jew York Times), the networks have Telephone: 312-338.3040 he largest staffs. the greatest output, '447

'elevision Age. September 11, 1967 73 occasion,otherindividualstations media that electronic newsmen won Radio was not new to the Congress setup small bureaus. Most local entrance tothe congressional gal- The opening of Congress in 1923 WashingtonstationsstaffCapitol leries. The first Press Gallery goes wasbroadcast,aswasPresident Hill. Also active in news coverage back to 1838 and the 25th Congress Coolidge's State of the Union mes- are a number of foreign broadcast when local newspapers were given sage to that Congress two days later, bureaus. floor privileges. A year later, six out- on December 6. Actually, one month tr When a Washington story attracts of-town reporters were similarly ac- earlier, radio had carried ex -Presi- speciallocalinterest,quite a few commodated.Exactly 100years dent Woodrow Wilson'sArmistice stations from one area may set up a later, radio reporters gained access. Day message.InFebruary1924, temporary Washington staff. Several A committee of four organized the Wilson's funeral services were broad- from Connecticut covered the Dodd effort. Led by the late Fulton Lewis, cast and in March of the following censure case. In addition, individual Jr. (who became first president of year, Coolidge's inauguration. stations frequently fly in correspond. the Radio Correspondents Gallery), In 1939. however, the broadcaster ents to do interviews or discussion itincluded Fred Morrison of the became a congressionally recognized programs withlocalcongressmen. now defunct Transradio Press Serv- force. On June 26 of that year H. R. ice (he is presently in charge of pub- Baukage of NBC gave the maiden Banquet Held Each Spring lic relations for the Republican Na- broadcast from a gallery "studio."r tional Committee), Albert Warner of The original gallery had 26 mem- Allof these(and a number of CBS (later to go toU.S. News and bers. Today there are almost 450 others who keep membership in the WorldReport) and Carlton Smith active members ofthe Radio and I Congressional Radio and Television of NBCt later an NBC vice presi- TelevisionGallery, and broadcasts I Galleriesfor prestigepurposes) dent). After the gallery committee are conducted daily by all networks fi gatherat thedinner each spring. The was formed, Smith was replaced by and many others. first annual banquet dinner of the William McAndrew (erroneously House and Senate Radio and Tele- listed in one of the early member- Message from FDR vision Gallery was held in 1940 at shiplistsas "Tom" McAndrew). the Mayflower. Bob Menaugh, super- This small group prevailed upon When the gallery had its formal visor of the House Gallery since its Rep. John J. ("Jack") Dempsey of opening in July 1939, FDR sent a inception. remembers that part of New Mexico to put through an en- messagehailingitsmembersas the entertainment was feeding in a -pioneersinagreatadventure." abling resolution in April 1939. Five t. broadcastof The Shadow. One days later, Iowa Sen. Guy Gillette With a suspicion shared by political hundred persons were present and offered a similar Senate measure and figureseversince.thePresident Gen. George C. Marshall was the the Radio Gallery was in business addedthathe urged them to be speaker. "fair" in theircoverage. Today 900 to a 1.000 broadcasters Television came later. Harry About the Author and special invited guests attend the Truman delivering the first State of annual dinner. Every President since William J. Small has been a the UniontelecastinJanuary of FDR has attended one or more of radio-tv news director for most 1947. That same year saw the first these banquets and the room glitters of his working life. He is now televised hearing-that of a House with cabinet members. military neus director and bureau chief Labor Committee. The main witness chiefs,membersoftheSupreme of CBS News, Washington, hav- was colorful Jimmy Petrillo. grand Court and enough legislators to form ingcome toCBS in the capital master of all union musicians. a working majority of both houses The real impact of televised hear- of Congress. Entertainment ranges ings,includingthegreatpolitical from Bob Hope to local types like Liz impact, became evident in 1951 when Carpenter or Everett Dirksen. the late Estes Kefauver held his crime One of the unique aspects of the investigation hearings. Early the fol- broadcast dinner is a network "gag" lowingyear. Speaker Sam Rayburn film.Itis a compilation of earthy forbade television from covering Un- Washington humor with stings for American Activities Committee hear- the most prominent of the guests in ings in Detroit. the audience. In addition, the gag Republicans wereupsetbythe reel pokes fun at the news broad- Rayburn ruling,inpart because a castersthemselves. Many agoof memberofthecommittee.Rep. committed in innocence is in the film Charles E. Potter. was apotential foraMichiganSenate to the dismay of correspondents who in1962.Previouslybe was candidate thought the matter swept away on news director of the \Nuts sta- seat. Potter's supporters calledit an the cutting roomfloor.Networks tions,Louisville,andbefore underhanded means of keeping their themselves are kidded. In 1966, the that was director of news for man off television in his home state. running gagthroughoutthefilm MSChicago. He beganhis In Washington. Minority Leader was Senator Dirksen plaintively ask- career in Texas, working for Joe Martin Jr., asked for a formal ing, "And where is CBS? Has any- both radio stations and news- ruling.Speaker Rayburn saidthe one seen CBS?" papers. rules of the House are the rules of L. Itwas 101yearsafterprinted its committees "and as far as the

74 Television Age, September II, 1967iii [t t Chair knows. there is no rule grant- Gerald Ford for party activity, etc.). Dynamic (Continued from page 27) ingtheprivilegeoftelevision." In contrast, many Senate figures restrict news coverage aremainly re- Since Senate committees establish are household names (Dirksen, Ful- action to the omnipresent tv news- their own parliamentary procedures, bright, Kennedy Ted and Kennedy man, the viewer'sattitude toward the Senate continued to permit tele- Bob,Mansfield,Morse,etc.)and video is one of increasing trustand vision but the now famous Rayburn even freshmen can achieve quick na- reliance. This is shown in the con- Rule became the law of the House. tional prominence(Percy, Brooke, tinuing studies of public attitudesby There was an exception to come a etc.). Roper Research Associates forthe year later when the GOP won control Without comparable exposure to Television Information Office. of the 83rd Congress.Joe Martin television, the House is destined to A key question about newsasked became Speaker and. without formal growingobscurity.Thisisunfor- in five separate studies from 1959 to ruling. allowed House committees to tunate. Its work is of equal impor- 1967 showed a growing number of permittelevisionbutin 1954 the tance. and coverage of the committee, people getting most of their news Democratsregainedcontrol.They sincethefloorof the House has from tv. In the former years. news- revertedtothe earlier ban under limited debate, is all the more vital. papers ranked first,with tv second; Rayburn himself and since his death, One can see the same witnesses say this year the ranking was reversed. under Speaker John McCormack. the same things before two commit- The latest tally showed that 64 pet A fewSenatecommitteesalso tees. On the House side, it is worth centoftherespondentslistedtv have such a ban. Committee Chair- a mention; on the Senate side, it can among the media fromwhich they men Eastland I Judiciary) and create a national stir. "usuallyget most of(the)news Russell( ArmedServices)forbid Some day television news will help about what's going on in the world cameras while insession. A third. bring the House into the contempo- today." The figure for newspapers equally powerful figure relented last rary scene. That day can't come too was 55 per cent. Radio wasthird ear when Senator John Stennis per- soon. with 28 per cent, while other sources mitted tv coverage of his Prepared- There are other barriers(visual received small percentages. nessSubcommittee.Helaterex- as well as sound) for television news Another indication of tv's standing pressed pleasure with the perform. to crack. The Pentagon is still largely as a news medium was inthe answers ance by the network pool. In August newspaper -oriented(despitelarge to a question about which of four of1967, Senator Eastlandinvited investmentsin broadcast services). media-tv,newspapers.magazines televisionfor thefirsttime as he The Pentagon has decision makers in and radio-would be believed in case conducted hearings on urban race PublicInformationlargelyfrom of conflicting reports among them. riots. newspaper backgrounds andmost Again, newspapers ranked first- On the House side. however, it is suffer the disease of newsmen -made - as most believable-in 1959with tv till"stake -out" in the hall outside bureaucrats: they outdo traditional second. In 1967, tv topped the other and no televisioninside. One can bureaucrats as protectionists defend- media by a wide margin, with news- make a case for this contributing to ingthealleged"nationalgood." papers second and theother two diminishing House influence on the Many federal agencies remain ner- media rankingapoor thirdand nationalscene.Not many House vous about cameras, and a few grey- fourth. members are true national figures. beards (of all ages)fail to see the This increasing trust and reliance Ironically. Adam Clayton Powell is importance ofthetelevision news in tv by its viewers is the answer, audience. almostthe only exception, though broadcastersfeel,to any criticism Though the nature of the medium some Representatives are known for about the way the medium practices their specialties(i.e., Wilbur Mills and its working materials leave con- intaxlegislation. John Moss for quests yet to be made, television in journalism and is proof that tv news- .freedomofinformationactivity, Washington has travelled far in a men and executives are carrying out veryshorttime.Time andtech- their public serviceresponsibilities

nology will carry it further. as they should be. Misplaced Decimal A misplaced decimal point gave a ten -fold pay raise (on paper only) to the 14.267 serv- LAND OF YEAR-ROUND icemen and dependents at Pope Air Force Base near Fayette- NIN GOOD LIVING, GOOD BUSINESS ille. N.C., two weeks ago. In the Special Report on the Mili- ALA. GA./GA. tary Market (TELEVISION AGE. WC T August 28), the tabular data included with the story listed the military payroll at Pope AFB TALLAHASSEE THOMASVILLE as $180 million a year. The figure should have been $18 BLAIR TELEVISION 1111111(II.

Television Age. September 11, 1967 McAndrew(continued frompage 31) and a real one. If now and then we journalism is the growing interest of inadvertently aid the cause of some- viewers in this kind of programming. NBC News began planning its 19- one looking for personal aggrandize- The size of the audience formany 68politicalcoverageimmediately ment, we feel this is a lesser evil than of the network news specials during after the 1966 off-year elections. The failing to give the public the facts the past year exceeded all expecta- coverage will follow the pattern that about a newsworthy event. tions. It is a trend that I believe will The NBC News policy for covering repeatedlyhasprovedsuccessful. continue. Therewillbe some modifications an explosive situationis simply to and, we hope, some improvements, use common sense and good judgment. Our film crews go out in un- but we are not contemplating any Salallt (Continued frompage 31) markedcars.Ourreportersand startling innovations, simply because not easytoresolve. Thereisno we see no need for any. cameramen work as unobtrusively as possible without missing the action. doubt that any journalist has to select We do not depend on film alone; we facts, has to decide what is impor- Both Areas Important use words behind the pictures, and tant and what is not, has to empha- size some facts and play down others. The increased einphasi:. on politics these keep the story in balance. The thirdmost important news A newsman mustaskhimself, should not lessen the need or obliga- however,whetherhe'sjournalist tion to continue extensive coverage story in the past year was that which unfolded in the Middle East. This enough to includeall the relevant of Vietnam or racial strife. Both of facts, even if they work against him. these news areas are likely to remain presented the threat of a world crisis for a time. but, fortunately, the war If you accept that and can put active. Both pose problems for news- aside personal feelings, then I'd say men. between Israel and the Arab states did not become a larger conflict, as you're objective. That's not a 100 Vietnam is not an easy story to per centdefinition, but,afterall, cover. It's not even one story, but many feared it might. Nevertheless, the tensions in the Middle East will we're dealing with human beings. many, with ramifications throughout I can hear somebody say we took the world. I think television news has require close watching. The nation's space program, which a point of view in the four-part series succeeded fairly well in explaining on the Warren Report. True, we and interpreting a complex and often suffereda setback because of the came tocertain conclusions.Itis confusing situation. tragic accident in which three astronauts losttheirlives,will resume also true that for the first time in our However, neither the reporters at history we stated our conclusions in the scene nor the men behind desks prominence in the news. NASA plans for the Apollo 4 mission, using our own name. in network news are fully satisfied In this case. we felt with the effort, and a great deal of the huge Saturn 5 rocket, within a it was war- ranted. We weren't dealing with gen- thought is given constantly to finding few weeks. ways to do the job better. We can expect increased use of eral ideas or with political philoso- In my opinion, network news cov- satellites as a part of regular news phy. We weren't for or against any erage on the racial picture has been coverage as well as for special events public policy.It was a controversy over facts, not ideas. We researched an outstanding example of responsi- as soon as they become more avail- ble journalism. I am fully aware of able and the rates go down. the facts and told the public our con- occasional charges that the presence One of the most gratifying things clusions. I'll grant it was unusual for of tv cameras tends toincite vio- to those of us who are in broadcast us to go beyond the common practice lence, but I have seen no evidence of talking to experts and participants of their validity. bysettingupour ownresearch No one has ever been able to show Huntley -Brinkley studies. But that doesn't make it any any connection between the fact that Sandwich the less journalism. I think the Warren Report series we covered a riot in one city with Among the examples of sta- the outbreak of another riotsome- is the most significant thing we've tionsincreasing newspro- done-certainly during the past sea- where else. gramming is WHIO-TV Dayton, This does not mean that we are son.It was independent, investiga- which hasputthe Huntley - tive reporting on a scale never done unmindful of the potential danger of Brinkley Report in between two a medium with the impact that tele- before. I don't know if we changed half hours of locallv-originated anybody's mind. vision has. We are continually on news programming. The station guard against publicity seekers who In the first place. we weren't aim- hadpreviouslyprogrammed ingtoreachthe Warren Report would like to use television for their local and regional news, sports, own advantage. buffs, who've long made up their business news and interviews minds about the assassination. We We know, for example, that some from 6 to 6:30. This was re- demonstrations inthe South were wanted toreach average people- tained and and a half hour be- people who had heard all kinds of staged early enough in the day so ginning at7 was added with thatfilm opinions about what really happened could make northbound local and regional news, sports, planes and arrive in time to be shown but had no way of evaluating the weather and features. The sta- complexities. on nationwide evening news pro- tionreportsincreasedaudi- grams. Of course.it's hard to measure ences for each of the three half the extent to which a program can But, it is not always easy to dis- hours. tinguish between a staged incident (Continued on page 78)

76 Television Age, September 11, 1967 WFIL-TV does nothave acopyrighton Television Instant Poll

Last February, for the first time also have started a nightly audience in the history of television, WFIL-TV television poll. involved its viewers by the thousands as On August 24th, TIP was expanded participants in its nightly news. to a two -station hook-up for one night. Through TelevisionInstant Poll Both WFIL-TV and WIIC-TV, Pittsburgh, (TIP), the 7 O'Clock News audience is asked their respective eastern and asked to vote "yes" or "no" on a topic western Pennsylvania audiences whether of current interest. Robert Kennedy should be drafted as a They respond by calling batteries candidate for President in 1968. of "yes" and "no" phones which are The result: just about the same answered automatically and registered for both cities. More than six out of ten on an electronic counter. voted "no:' The results of the voting are broad- WFIL-TV is proud to have orig- cast on the 11 O'Clock News the same inated TIP. We believe in it as a tool night. of democracy in action, that its instant After the very first program, WFIL playback will involve the voter in local, knew it had really started something. state and national issues to an extent (Other stations had asked viewers to no one has yet imagined. And that the respond, but never on a regular, sched- power of television's numbers, profiling uled nightly basis.) A Philadelphia judge the voice of the people every night, will cited a TIP vote in pronouncing sentence. engender respect and attention on the Stations in various parts of the country part of public officials. asked, us about TIP and several started As responsible broadcasters, we are their own version. Tonight's Big Question glad to share TIP with any interested in Baltimore. Television Audience Poll station. To find out how it works, call in Pittsburgh. And by the time this ad or write Pat Polillo, News Director, Area appears, a station in Washington will Code 215, TRinity 8-9700.

A TRIANGLE GROUP STATIONWHL-TV6 As we go to press, WLBW Miami, WJW Cleveland and WGAN Portland, Me. have started TIP.

Television Age. September ii, 1967 Salant (Continuedfrom page 76) very interesting. It seems to be true thestraightlecture.Thisdoesn't that if the picture is not related to mean that you can't be interesting change a person's mind. Anyway,our the words the viewer doesn't hear when you're tryingtoinform an purposeisn'ttochangepeople's them. audience. There must be some kind minds. I can recall an example of this in of compromise between stimulating We getletters, butI don't pay a documentary on DeGaulle some the viewer and giving him the facts. much attention to them. Lettersare years ago. There was a section about I would like to seemore personal not representative. They're just from the secret army organization thatwas journalismaround. Ontelevision, people who like to write letters. It's opposing French withdrawal from most of your materialis by-lined, very hard to keep a complete record. Algeria. One of the leaders of this anyway, in a sense, since the an- Some letters come to the affiliates. group was describing their objectives. nouncer is only anonymous when you some come here. The reporters get It was done voice-over while pictures can't see his face.Idon't go for lettersaddressedtothem.Walter of riots in Algeria were on thescreen. group -think journalism. That's not Cronkite got about three-quarters of Since there was no direct connection good for anybody. If there'smore the mail that came in on the Warren between the words and the pictures, room for news on tv, there will be Report series. I've been askingone the results were distracting. Because "columnists" in time. I hope we get of my men to keep track of the mail Ibis is true, the writing must follow more Ed Murrows around. and its general tone. But he hasn't the pictures in mostcases. Some people feel that the personal had time. We don't have toomany There was aninterestingstudy side of visual journalism has to be people around here.Ilike to keep done some time agoon army train- visual-in other words, the personal management and supportingfunc- ing films. Two versionswere made. camera. But the camera can't say tions thin. In one, Hollywood peoplewere hired enough. There has to be content and The Warren Report series brings to make some dramatic footage-pic- thoughts, expressed in words. A tv up another point about tv news-its tures of combat, and so forth. The journalist cannot be just a cinema- length.Somepeoplemayhave information was givenvoice-over. tographer. If he's not a journalist, thought the series was the first of a The other version was the straight too, he'll get into re-enactments and new type of news special-one that lecture type. Later, a testwas made staging. You won't know where the goes on and on, night after night. to see which version put across the facts begin and fiction ends. It's not that way at all. This series most information. The winner was happened to need four nights,so we gave it four nights. I hope it hasn't started a trend.I would resist, for example, news programs that goon Tv Members of CongressionalGalleries for four, three, even two hours. That Bekm is a listing of tv broadcastersIs ith newsmen entitled to admission requires a lot of attention. I don't to the Radio and Television Correspondents' Galleriesin Congress. think people will pay attention toa Not listed are the networks and vhf stationslocated in Washington, all news show that long. It would make of which also havenewsmen entitled to admission to the gallerie-. me restless. CBS TelevisionStations: WCBS-TV Atlanta,WSBK-TVBoston(Fay Gillis New York,KNXT(TV)Los Angeles, Wells, Linton Wells). WBBM-TV, Writing with Impart Chicago, WCAU-Tv, Philadel- Time -Life Broadcast, Inc.: phia,KM0X-TV, KLZDen- St. Louis, (Lincoln M. ver, Idon'tpretendtounderstand Furber, John H. Mulera, Joseph Neil, WOOD -TVGrand Rapids,KOCO-TV George M. B. Reading, Mary Worth San Diego, KERO-TV Bakersfield,WFBM- Marshall McLuhan butIfeel that Tv Indianapolis (R. Norris Brock, Carl a writer has to adjust in working in Warren, Philip Ford Young III). C. Coleman Jr., Lucille Enid Larkin, tv. He has to write for the eye and The Evening Star Broadcasting Co.J. W. 'Bill' Roberts). Washington NewsBureau: WCIV-TV the ear. And it must be memorable. Charleston,WLVA-TV,Lynchburg, wvvi.- Triangle Stations, Inc.:WFIL-TVPhila- delphia,WFBC-TV The viewer can't go back to read TV,New Orleans; also covers forWMAL- Altoona,WLYH-TVLan- something he didn't recall or didn't TV,Washington, which has own news caster -Lebanon, WNBF-TV Binghamton, WNHC-TVNew Haven,KFRE-TVFresno understand. So the medium controls bureau (William H. Bahruth, Charles H. Brager, John R. Harter, Paul D. (Anne Denton Blair). content to that extent. Young). WAVE -TVLouisville (David E. Hender- son). Ifeel we've neglected writing in Metromedia,Inc.: WNEW-TV New tv. Eric Severeid spends a lot of time York,WTTC (TV)Washington,KTTV (TV) WDSU-TV NewOrleans (Roulhac writing his two or three minutes that LosAngeles,KMBC-TV KansasCity Hamilton). will be on the air. We've been focus- (Daniel M. Blackburn, Pye Chamber- Westinghouse Broadcasting Co. Inc.: layne, Kathleen Mary Day, Florence S. WBZ-TVBoston,KYW-TVPhiladelphia, ing on word content, but I'm talking Lowe, F. M. "Jim" Randolph, Walter C. KPIX-TV San Francisco, KoKA-Tv Pitts- about the marriage of content and Rodgers). burgh,wiz-ry Baltimore (Stanley style. RKO General Broadcasting:WOR-TV Brooks, Peter R. Clapper, Sid Davis, Do our words lack impact because New York,WRAC -TVBostonKIIJ-TVLos Rod MacLeish,RichardRosenkranz, Arthur Schreiber). of the way we write tv news Angeles,WHBQ-TVMemphis, witcr (Tv) or be- Hartford, act.w-Tv Windsor(Clifford WGN Continental Broadcasting: cause the picture is distracting? I'm Evans). WCN-TVChicago, KWON -TV Denver,KDAL- inclinedtothinkit'sthe former: StorerBroadcastingCo.: WJBK-TV TVDuluth (Robert F. Foster, Henry Words and pictures can complement Detroit, WJW-TV Cleveland, WSPD-TV 0. Wilson). each other very well. This area of Toledo,witt-ryMilwaukee,WACA-TV WTVD-TVDurham (Jack Williams). "multi -channelcommunication"is

78 Television Age, September 11, 1967 you're a promotion man, you should be cploring the changing role of promotionin e exploding field of communications. Broadcasters Promotion Association )u should meet with other promotion experts 1812 Hempstead Road iger to share their know-how and Lancaster, Pennsylvania 17601 .ofessional savvy.

NJ should head on to Toronto this fall forthe Get your registration in now . . . while you are thinking about it!Early 167 BPA Seminar... registrations save you money! IIAN: The Communicator. CHECK ONE: Voting Member Affiliate Member 0 Associate to Toronto... where the promotion is! Member CI Non -Member CI Advance Registration: BPA Member $50.00,Non -Member $65.00 'th ANNUAL SEMINAR,ROYAL YORK HOTEL, -)RONTO, CANADA, Registration at Seminar: BPA Member $55.00,Non -Member $70.00 CTOBER 16-18, 1967. Are you bringing your wife? Yes No hr the full storycontact BPA. Name IAN -MEMBERS: Comejoin us. Registration le applies toyour membership dues! Station or Firm Address

City State Attached is my check for $ as my advance registration fee. Mail this registration form with L your check to BPA address above.

Idevision .4ge, September 11, 1967 79 What would induce 17 busy media and advertisin executives to meet again and again to evaluat media promotioncampaigns?

Here's what one said

RUDY WAHLIG "I consented to serve on the Gold Chevron Award Pane Media Director Doremus 8 Company more for my own sake and the improvement of the profe MAL OCHS sion than for Standard Rate . . . We all want to helpimprov Dir., Media 8 Research Cam PDe II -E v. ald the quality of the information upon which we base ou buying. The people who take the trouble and time to fash

DANIEL McGRATH ion worthwhile campaigns in SRDS should receive due rec Assoc. Media Director Tatham -Laird & Kudner ognition."

What is the Gold Chevron Award? DOROTHYSHAHINIAN

Media Department It is not a prize for winning a contest. ITSM Div. of McCann-Erickson It is a mark of recognition, by agency media execu tives, advertising managers and advertisers' medi analysts, of a medium's effort to provide the kinds o information they need to help them buy.

It can be earned by any medium whose Service -At program in SRDS, in the estimation of the panelists,i does a better -than -average job of meeting the infor-: mational requirements of people who use SRDS. JOAN STARK Asst. Grp. Head, J. (Jack) T. D. CORNWELL Media Dept. Mgr., Adv. 8 Grey Advertising, Inc. Sales Promotion Celanese Chemical Co. What's unique about it? The Award criteria are not based on art techniques or scin- BRUCE SMALL Asst. V. P.-8 Mgr., tillating prose. They are not based on a campaign's suit-i Spt. Bdcst. Unit Ted Bates ability to sales objectives. They are based on how well the; service advertising campaigns are oriented to the buyers'

needs - how complete the media information is . . . how useful in helping them plan media campaigns and buy TERRY PELLEGRINO wisely. Asst. to Sr. V. P. 8 Media Dir. Young 8 Rubicam

WILLIAM SCHINK THURMAN PIERCE V. P. 8 Sr. Media Cons. Assoc. Media Director G. M. Basford J. Walter Thompson

80 Television Age, September 11, 19 GRACE PORTERFIELD ROBERT WIDHOLM Buying Group Manager Media Group Supervisor Needham, Harper & Ted Bates Steers

A WARREN REBELL V. P. & Acct. Exec. Campbell -Ewald

JOSEPHH. NEWMAN Media Director Marsteller, Inc. INOLD KICZALES DAVID D. KEEGAN gr., Creative Serv. Media Coordinator nde Div., Thomas J. Lipton lion Carbide RICHARD TREA Media Director Richard K. Manoff, Inc.

/ho benefits (besides Award winners)? ALL media have access to the panelists' analyses of media campaigns (anonymously, of course).It can help them orient their own sales approaches more closely to buyers' prime interests, hence make their own Service -Ads more effective. Buyers will find much more useful information in SRDS where they want it and use it.

here are no "entries" edia do not "enter" campaigns for "judging." Gold Chev- in Awards are made on the basis of continuing scrutiny i Chevron Award Panelists of continuing campaigns in R DS.

:OMING forthcoming ads significant observations and sugges- )ns of the panel will be reported, verbatim. How can edia use their Service -Ads to best advantage? What points 'e more significant than others? How can even the Award - inning campaigns be improved? Watch for future SRDS ports in this publication.

IN SRDS YOU ARE THERE selling by helping people buy

STANDARD RATE & DATA SERVICE. INC. 5201 Old Orchard Road. Skokie. Illinois 60076 312-YOrktown 6-8500 Sales Offices. Skokie New York Los Angeles

re/elision .9ge, September 11, 1967 81 of Lower (Continued from page 31) IThere was thorough coverage, by our news executives to do all course, but controlled by the judg- their command to avoid being pa medium, there's much debate about ment and perspective of news pro- ofa news event rather thanth the proper role of tv news. I men- ducers and executives. chroniclers ofit." With veryfe tion the two incidents above not be- In a Security Council meeting the exceptions, we succeeded in this. cause they are unusual, but because television camera is an unseen wit- Theotherprincipalemergency they are common. They are the com- ness-but not on a riot street. This news event that arose this year was mon illustrations of the special con- danger was noted by ABC's vice the death of the three astronauts in tribution that television makes to the presidentinchargeofcorporate their capsule during a dry run. The business of news. relations, James Hagerty, when in a tragedy was covered in a variety of But it takes only a little reflection letterto Senator Hugh Scott con- special programs, special reports, on to see that being in the right place cerning riot coverage he noted: "... news programs, etc. The funerals of at the right time is not the most im- our news crews have been instructed (Continued on page 84) portant contribution, dramatic and eye-catching as it may be. More important is that television signals the significance of a news event simply by coveringit.Nothing extraordi- nary may happen. but the event as a whole is brought to the attention of viewers who ordinarilywould never get around to reading about it, and who would not stay peeled to their radio for long periods. The Mid -east Debates Take this year's United Nations' etoth, debates on the Middle East crisis. The Security Council sessions were covered in detail and over live tele- N,***It<"._A..5..-tz:_ vision for the most part. No single expected to be ready speech or incident stands out from New $500,000 studio for WRCB-TV Chattanooga is those debates-the way the Steven- January 1968, according to Jack N. Berkman, president of Rust Craft Broad- son challenge stood out years before. casting. To be built on two -acre tract immediately across Tennessee River Many of the speeches were overlong, from downtown section of city, studio will contain latest in color equipment over -detailed and boring. Most were including color processing, said Harry D. Burke, vice president and genera one-sided, one way or the other, and manager of the NBC affiliate. some were distastefully bitter. Yet on television the Security Council sessions remained fascinating throughout and as they unfolded revealed a realistic, if grim view of international politics today. The point is that only television could have done that. No reading of the proceedings of the Council could have brought across the drama, the emotion of those meetings. And realistically.how many readthe transcripts of those speeches-in the few newspapers where excerpts of any length are available? It's clear then that television gave significance to the Security Council sessions simply by being there, and at the General Assembly debate that followed.Televisionisavolatile View of $3 mill:on building complex to be built by KLZ-TV-AM-FM, Denver. medium, however, and what I've just Hugh Terry, president and general manager of stations and head of Western said cannot be applied unthinkingly. Division of Time -Life Broadcast, said new center will triple present facilities. The most recent eample, of course,'is Demolition of buildings on present site, adjacent to stations' current quarters, the series of riots that hit the cities began after Labor Day. Target for completion is late 1968. The tv stations this past summer. Blanket coverage will have three studios, largest of which is bigger than combined present of theriotsituations would have studios, Terry said. New communications center of nearly 90,000 square feet been unwise and, perhaps, unfair. will include film and tape production facilities.

82 IITelevision Age, September 11, 196 Why didn't 9,643,862 media Impressions work?

simple!...inadequate distribution!

e end result of all advertising is measured by a MSI serves the following quality media y simple common denominator ... SALES. with actionable in -market distributional data: ie media investmentcan only pay off where the eying decisions are made.. .in the store. Atlanta WAGA-TV Storer TV Sales Atlanta MI -Radio Robert E. Eastman Co. Pi:arly 7 out of every 10 purchases result from Baltimore WITH -Radio Robert E. Eastman Co. Buffalo WGR-Radio Katz Agency line decision made in the store. Charleston, S.C. WUSN-TV Eastman TV Charlotte WBT-Radio Blair Radio Charlotte WBTV-TV TvAR Chicago WBKB-TV ABC TV Spot Sales ALL PRODUCTS AVERAGE Chicago MacFadden Pub. MB Sales Corp. Cincinnati WSAI-Radio Robert E. Eastman Co PER CENT OF PURCHASE S Cleveland WIXY-Radio . Robert E. Eastman Co. - Columbus, 0. WBNS-Radio Blair Radio pecifically Generally Store Denver KBTV-TV Peters, Griffin. Woodward Denver KBTR-Radio Avery-Knodel. Inc. Planned Planned Substitute + Unplanned=Decisions Detroit WXYZ-Radio Blair Radio Detroit MacFadden Pub. . . MB Sales Corp. Duluth WDIO-TV Eastman TV 31.1 17.2 1.8 49.9 68.9 Florence, S.C. WBTW-TV Blair Television Hartford WPOP-Radio Blair Radio Huntington/Charleston WHTN-TV Eastman TV Kansas City KMBC-TV Metro TV Sales 1) mtstititer Haying Habits Study Knoxville WKGN-Radio Robert E. Eastman Co. Los Angeles KGIL-Radio Robert E. Eastman Co.

Los Angeles MacFadden Pub. . . MB Sales Corp. NI timely,actionable, in -market distributional Miami WGBS-Radio Major Market Radio Milwaukee WITI-TV Storer TV Sales elligeuce is available to qualified advertisers: Minneapolis/St. Paul KRSI-Radio AreawideCommunications Distribution (in -stock or out -of -stock) WITH New York City WPAT-Radio Katz Agency New York City MacFadden Pub. . . MB Sales Corp. NAMES AND ADDRESSES OF OUT -OF- Norfolk WNOR-Radio Robert E. Eastman Co. Oklahoma City KTOK-Radio Robert E. Eastman Co. STOCK STORES. Portland, Ore. KPOJ-Radio Edward Petry & Co. Number of items on the shelf. Raleigh/Durham WTVD-TV Blair Television Richmond WLEE-Radio Robert E. Eastman Co. Number of shelf facings. Richmond WXEX-TV Eastman TV Shelf St. Louis WIL-Radio Edward Petry & Co position(top,eye -level,waist -level, San Francisco KKHI-Radio Robert E. Eastman Co bottom). San Francisco KGO-TV ABC TV Spot Sales Springfield, Mo. KTTS-TV Eastman TV Special displays (aisle -end, bins, etc.). Washington, D.C. WTTG-TV Metro TV Sales 100 Cities (Discount Stores).The Discount Point -of -purchase devices (special attention- Merchandiser getters, such as shelf talkers, window streamer, MB Sales Corp. store banner). Date each store was checked. Price of item, store -by -store.

444 MADISON AVENUE NEW YORK. N. Y. 10022 (212) PLaza 1-1660 Teletype No. 710-581-6776

MEDIA SURVEY INC

elerision .4ge. September 11, 1%7 83 Lower (Continued from page 82) ium could translate)that the most Nevertheless, when film started ar pitiful victims of the disorderswere thethreeastronauts were carried riving from the Middle East, the w Negroes themselves. certainly took on a new dimensio live.Coverage wasfull.Infact, I think it's safe to say that the for many viewers. more than one NASA official thought picture most Americans have of the the tragedy was over -covered, in the Next year, men will again be o riots and their aftermath isone they biting the earth on their way to th. sense that it cast such a pall of fail- got from television-for the most ure over the program. moon. It will be largely a televisio part-and not from the print media. story. The presidential elections an Of course. at that point the pro- On the other hand, the public's pic- gram had failedand the tragedy campaigns willexcite the country, ture of the outbreak of fighting in and it will be essentially a television that struck seemed to many to be the Middle East was formed for the pointless. But what would the space story. A President will be elected, program-and the astronauts-have most part by newspapers and radio. and it will be a television story. This, of course, is television'scon- The fact that these will be televi- meant to the public if television had genital problem, and will be until not devoted so much time to it for sion storiesis perhaps the best in- the past two years? Don't mistake transocean satellites are as common dicationthattelevisionnews has

as AT&T landlinesintheU.S. come of age. my point. The other media would S have done a good job in involving the publicinterest.But for sheer Urges Care In Using Ad Spending Estimates vicarious excitement, can anything match the moment of blast-off on Competitive expendituresinad- Program costs are an average of television. or the moment of splash- vertising must be used with care, estimatesfromthenetworks and down and recovery? says Needham, Harper & Steers in five advertising agencies. Therefore, itslatestmarketing services news- says NH&S, reportedexpenditures Third Case of Judgment letter. "areliabletodifferfromactual ui Network television data come from dollars spent since the program costs kh Of course, there were periods in two published reports-Leading Na- are rough estimates and do not take between blast-off and recovery when tional Advertisers (LNA) and Broad- into account the many 'package buys' verylittlehappened, butto have castAdvertisingReports(BAR), characteristic of network sales." covered only the beginning and the which are similar in their content, As for spot expenditures, which pi end would have been to distort the data -gatheringprocessesandcost comefromLNA/Rorabaugh,the purpose of the mission. This is in a estimates, NH&S pointsout.The agency says they must be used with sense a third case in which judg- reports come out monthly, detail the "extremecare." It givesthese ment of cover- number of network minutes by brand reasons: (1) Not all stations report age is appropriate. and program and are obtained by to the service,(2) costs are based Every executive in tv news spends monitoring the direct eastern feeds on one-time rates and do not take long hours pondering just what the of the three networks. These moni- into account discounts and deals, and function of video journalism is. But tored tapes are then checked against (3) brand identification is often in- one thing. at long last, is clear: it is monthly network schedules to adjust complete and sometimes grouped in no longer a step -child to print. for regional activity, the agency ex- miscellaneouscategoriesthatare I don't say this just because tele- plains in the newsletter. difficult to break out. vision can now offer news coverage comprehensive enough to keep any citizen informed of the major issues. Iti I say it because we have learned how to use television as a news medium. A great deal has been written about television news' role in the coverage of the riots this summer. Most writers have explored the possibility that tv somehow prolonged the disturbances, butpractically no one has come to that conclusion after looking intothematter.The New York Times' Jack Gould, in a long column analyzingthe problem, con- cluded that tv journalists and their film crews played it just about right this summer. On the other hand, television news John Hlavacek, foreign correspondent for KMTV Omaha films a wagon -load did bring across the dimension of of Bulgarian farm workers during tour of eastern Europe. He shot footage whathappened.didconveythe for six hall -hour specials for airing in early Fall. Together with wife, Pegge mindless passion that gripped many Parker, also an accredited foreign correspondent, and four of their children, of the looters and hoodlums, and did he toured, in addition to Bulgaria, Yugoslavia, Poland, Rumania, Czecho- show (in pictures that no other med- slovakia and East Germany.

84 Television Age, September 11, 1967 In the picture

CMord Botway had been a vice "Ihaveadvisedsomeofour president and associate media clients to spend less money on cer- lirector for 1 I years-live at Dancer- tain campaigns," he said, "and there ;Itzgerald-Sample. nine at Ogilvy & isno argument on thatkindof lather --when he was asked, by the advice betweenthe media depart- tirincipals in Jack Tinker & Partners, ment and top management, because ojointheiroperationas media the media department isintop man- lirector and associate partner. agement." According to Botway. they offered iim not only a chance to move up The increased importance of the nd a chance to work with a bright media function at Tinker has re- ww agency. but "the opportunity to sultedin a newattitudetoward lave the media investment given a media personnel. "We are attracting CLIFFORD BOTWAY nice at the very- top level of man- brighter, better, more intelligent ad- New Tinker partner ement." That was something new vertising and financialconsultants, ii media. he suggested. as opposed to media clerks," Botway "Thecharacterofagencies is emphasized. "And for those people hanging to a degree." Botway ex- smart enough torealizethatthe ilained."andtheresponsiblityof consultant is in and the clerk is out, emphasis on media and demanding nediadepartmentstoclients is thereisobviously a very exciting more experienced media personnel, hangingdrastically.Iwas most future. as Botway says they are, does this inxioustoheinan environment "It always amuses me when media mean thatother agencieswillre- Own. Icould influence that change directors lament the fact that they model their operation along the lines aid participate init more actively." can't get good people, or that buyers pursued by Tinker? They'll have to, jump from agency to agency," he Botway feels. TIII' change. he feels. has to do mused. "We'refloodedwith good "Clients, who are primarily busi- 1 w ith increasing client awareness people. Our people don't leave us nessmen, have an absolute awareness 1.11 cii,,tive advertising has as much because when we do get them, we of theabilityof the people they ilo ith how and where the money don't make clerks out of them. They are doing business with, and agencies

spent asithas to do with how find a position of importance in an won't be able to live with bad media w product storyistold. As a re- agency where they'll be listened to." departments anymore. Ifthey're ult. he says. media departments are At Tinker, media buyers do their going toattract more able people, ecoming more important in the total ownplanning.Theycarrythose they'll have to change their method dvertising picture and experienced 'plansto the client, present them, of operation. This is a body blow iediamen aregaininglongde- and explain them. "This is an ad- to many agencies modelled along erved prestige. vantage to the client, because he is more classiclines of organization, "It's very lucky for an individual exposed to the thinking of the people where the media functionissplit ) be in the media business today." whodidthe thinking without the up among buyers, planners, assistant e observed. "because in some re- risk of multi -stage misinterpretation. mediadirectors, associatemedia pects,we arethecorners. We've anditbenefits our people inthat directors, and what have -you. Let's eeninadepresssed industryfor they are working in a real situation. face it. Reorganization is expensive." ears, and the world is waking up If their work is not satisfactory. they ) us all at once." know it from the man who pays the At the helm of an agency media The Tinker shop isinthe fore - bills." department which feels it is al- 0111of that aw akening. the media readyinstepwiththe changing 'rector feels. The fact that Botway Botwavseesthistechniqueof attitudetoward mediaoperations. ecame afullpartnerinthe firm operation as a direct outgrowth Botway is an enthusiastic spokesman little over a monthago may well of what he callsTinker's creative for change and a campaigner for e proof of that. Botway sees his invention,whichistohavethe equality between media and creative ppointment as a "recognition within people whowritethe copy communi- departments. "Agencies must recog- e management of this company of cate directly with the client. "It also nizethatusingtheirdollarsad- Ie importance of where the money reduces the personnel loadatthe vantageously in reaching consumers spent and how much ought to be agency." he added. isas important as what they say pent. advertisers If are placing more to the consumers." he insists. re/elision Age, September 11, 1967 85 THE LIGHTER SIDE Incamera

Who says tv skirts the burning is- The nudity movement-Cimarron a Complete Advertising Man. sues of our time? Why, a glance at Strip. Course E-317, called "Who Are You thefallschedules showthat,far The brain drain-Star Trek. What Can You Do? A Class in U from being an "escapist" medium,tv Synthesis ofthe sexes-He and learning," aims to teach participan is facing controversial subjects with She. to "try to start thinking of ourselv no holds barred. The Chinese H-bomb-Run for as different from everyone else." Lo Some of the controversial subjects Your Life. of luck, fellows.

and the shows that apparently deal The miniskirt issue-Petticoat with them: Junction. Schizophrenia in prime time: Th Birth control-Accidental Family. The new supernarcotics-Iron 90 -minute series based on Anatolie Ronald Reagan and racism-Cow- Horse. of a Murder which MGM -TV is pr boy in Africa. Summit conferences-Off to See paring for future network presenta LSD andreligion-TheFlying the Wizard. Lion may reflect the fact that, as Nun. Extortion in New Orleans-Gar- nation, we are often schizophreni Hippies-Gentle Ben. rison's Gorillas. so much so that we take it for gran Repeal of the 24th Amendment in Amphetamine addict-Flipper. ed. Producer Ingo Preminger sai favor of unlimited terms for Lyndon What to do with our senior citi- the main character in the series wi B. Johnson-The Second Hundred zens-Mothers-inLaw. be a small town criminal lawyer wh Years. Mrs. John F. Kennedy-That Girl. travels "wherever a case appeals t DeGaulle in Quebec-Mission Im- him, although by nature hewoul' possible. At New York's School of Visual prefer to stay home, fishing." Dean Rusk and the intellectuals- Arts, a training ground for agency The actor who gets the role w Get Smart! art directors and commercials mak- have a tough time figuring out ; Psychosis in American life-Man- ers, there were signs of an approach- character's "motivation."

nix (Manics, get it?) ing hegemony of the art director in Urban renewal-Rat Patrol. the course catalogue. For example, Montreal -born, erstwhile "French Lady Bird's beautification program courseE-205 was entitled"Don't bombshellFifiD'Orsay, who ha -Green Acres. Call Me An Art Director"..."Call Me never seen Paris and who admits to being 63. said the other day onTh Mery Griffin Show, "I was once a sexpot, but now I'm a sexagenarian." We're happy to see that in getting older, Fifi is not changing her out look.

Thehour-longspaceadventure -cries,Thunderbird, filmed in Britain ith "supermarionettes, revolves around theintrepid astronaut Jeff D Tracy and his five sons, all members of International Rescue, a hush-hush organization of the 21st Century with hideaway cliff -faced headquarters somewhere in the Pacific, always on the alert to spot trouble and protect humanity. Featured are five super scientific machines. which are the real stars. Thunderbird I is a fast scout vehicle. Thunderbird IIis a huge transport craft which carries an underwater rocket.ThunderbirdIV.Thunder- bird IIIflies deep into space and Thunderbird V is a monitor satellite. We think the only answer to scien- tificescalation on tvisunilateral ..4 MI I -.1what, on the other channel., .bile he's running bases?" withdrawal.

Television Age, September II, 1967 KSTID-TV is...

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