WOR-TV Will Be on the Air As Soon As the Television Antenna Tower Is Completed

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JANUARY 17, 1949'

The Newswee, .-_ -f ' cï io and Television

Today's the day... Washington's Eye On The World GOES ON THE AIR CHANNEL 9

CBS -MBS Television Networks WOIC WASHINGTON, D.C. ... and another great MUTUAL TV Station... WOR-TV will be on the air as soon as the television antenna tower is completed. NEW YORK...CHANNEL 9...

IN THIS ISSUE: BALTIMORE MARKET STORY i$j.rADAAS -FORT WORTH MARK,`

Tough luck, Junior... just shows how important both size and coverage can be. But down Texas way two frequencies permit you to select the market which best fits your budget ... 570 for local penetration ... 820 for broader area coverage. Both are coupled with top talent in programming and the most modern engineering and transcription facilities on WFAA.

Represented Nationally by TEXAS QUALITY NETWORK

E D W A R D P E T R Y A N D C O M P A N Y Radio Service of the Dallas Morning News \ F M í/

By Ordr of FCC, WFAA Shor.s Tim on Both Fire quc e Day ls«mnight, a 600% increase in the number of people in our area of consistent, perfect reception.

710 KC THROUGHOUT all OF GREATER MI *50,000 doy,

Represented by KATZ

COLUMBIA BROADCASTING SYSTEM MIAMI j FLORIDA

FLORIDA'S FIRST AND ONLY 50 KW STATION!

Published every Monday, 53rd issue (Year Book Number) published in February by BROADCASTING PUBLICATIONS, Inc.. 870 National Press Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. /J\

Upcoming' Business Briefly Closed Circuit I BREWERY TV Edelbrew Brewery, Brook - Jan. 17: Multiple Ownership, oral argument, FCC Iyn, to sponsor 10:30 -10:45 portion Hdqrs., Washington. p.m. of scheduled to move its ABC's Bowling Headliners on McCANN -ERICKSON 18 RMA Industrial Relations Committee four stations of television department, headed Jan. -19: eastern TV entire Chicago conference, Hotel Stotler, New York. network Sunday nights. Sponsor- Bill Vance, to New York. Radio Director ship to be on WJZ-TV New York, WFIL -TV by Jan. 20 -22: CBC board meeting, Montreal. Ken remains in Chicago to handle tele- Philadelphia, WMAL -TV Washington, WAAM Craig Jan. 21 -23: CBS Television Clinic, Waldorf -Asto- (TV) Baltimore, on 52 -week vision aspects. ria Hotel, New York. contract. Show carried on full eastern network 10 -11 p.m. sus- SIGNS of belt-tightening becoming more evi- (Other Upcomings on page 36) taining until Edelbrew signed. Agency, Gor- dent among networks. In addition to ABC ac- don & Mattern, New York. cent on economy premised upon television cost, MBS is functioning on basis of minimum per- BAKERY CAMPAIGN Langendorf United sonnel replacements, with remaining staff to Bakeries, San Francisco, appoints Biow Co., absorb additional load. In recent weeks two Bulletins that city, to handle annual $800,000 advertising campaign. Les Hannah, agency's San station relations field men have left, without CHICAGO CUBS will levy $5,000 service replacements. Francisco manager, will supervise. Use of charge against Chicago TV stations carrying radio undetermined at present. BARE BONES operation of BMB (see story 1949 home games. This doesn't mean owner page 23, editorial page 40) expected to mean P. K. Wrigley's enthusiasm for television has stripping of staff down to that which actually been dampened, it was stated. Understanding RATNER WILL TAKE LEAVE reached with officials of all TV stations that will conduct second survey in March. Pre- TO WRITE INDUSTRY SCRIPT sumed also that substantial portion of head- cost of erecting camera platforms etc. and quarters suite in New York will be relin- loss of seats behind structures worth $5,000 VICTOR RATNER, CBS vice president, will quished. to ball club. take leave of absence to write script for All- WNBT (TV) New York moving daily sign -on Radio Promotion movie, he told industry com- in new BMB crisis was NAB Pres- FIREMAN from p.m. to 3 p.m., Feb. 1. mittee meeting in New York Friday. Inability Miller, whose to save tri- time 6:30 starting ident Justin plan New afternoon programs to include half-hour of five writers who have worked on project so ratified. Bare - partite research project was daily physical culture program, woman's far to produce acceptable script prompted Mr. bones operation, he felt, would guard present club participation show and story -teller for Ratner to undertake job personally. investment of stations in second survey and Maurice Mitchell, will into children. NAB director of broadcast BMB hopes new setup bring back advertising, pointed out need for organized fold many subscribers. accounting system to handle funds contributed INTERNATIONAL HARVESTER Co. will CBS TO NAME HAUSMAN to All -Radio promotion and said he would set move Harvest of Stars, now heard on CBS LOUIS HAUSMAN, CBS associate director un such system. Gordon Gray, WIP Philadel- Wednesdays 9:30 -10 p.m., to NBC in Sunday of advertising and sales promotion, slated to phia, chairman of committee; Lewis H. Avery afternoon time unspecified. Contract to be be promoted to director soon. of Avery -Knodel, and Mr. Ratner will appear signed this week. before - February meeting of NAB board to plump for industry support of promotion WHETHER by happenstance or good timing, CBS BUYING BENNY FIRM campaign. there's significance in practically simultaneous ON INSTALMENT BASIS NBC reported it had completed research on actions involving clear channels. Last week original contents analysis, which will be turned Chairman -designate Edwin C. Johnson of Sen- CBS acquired Jack Benny's Amusement En- over to Mr. Ratner for incorporation in script. ate Interstate Commerce Committee reintro- terprises Inc. on instalment payment plan, net- Committee also laid plans for aggressive cam- duced bill (S-491) putting 50 kw lid on clear work reported to Securities & Exchange Com- paign within next four weeks to increase pres- channels with provision which would not pre- mission. Summary of transaction showed ent total of 400 subscribers. clude duplication. Word also went out last CBS bought 3,500 shares of Benny corporation, week for Jan. 20 meeting of non-clear channel and Columbia Records Inc., wholly owned CBS Members present included besides Mr. Rat- broadcasters to be held in Chicago at call of subsidiary, bought remainder -1,500 shares. ner, and Mr. Gray, WIP Philadelphia (chair- Ed Craney, Montana station owner who has led Payments are in cash, approximately 22.12% man), W. B. McGill, Westinghouse Radio Sta- tions Inc.; Will Baltin. TBA; Ivor Kenway, fight against clears (see page 46). Dec. 30, 1948, % of balance Jan. 3, 1949, re- ABC; Roy Porteous, NBC; William Ensign, mainder in two equal installments, Jan. 2, DIVISION of Lever Radio; WOV New PEPSODENT Brothers 1950 and Jan. 2, 1951. CBS reported to have Transit Ralph Weil, York; Co. (Rayve Home Permanent Kit), through its all voting power of Amusement Enterprises Mr. Mitchell; Lewis H. Avery, Avery -Knodel. agency, J. Walter Thompson, Chicago, cur- by owning 70% and by having 100% voting rently looking for daytime network program power of stock of Columbia Records. to introduce kit (see story, page 22). B &B AUDITIONS FOR NAM BENTON & BOWLES, New York, preparing WHOLE QUESTION of AFM relationship to and auditioning musical program featuring television expected to get full attention looking 'i01i9JlB Thü9~ Alice Andre Kostelanetz today (Jan. 17) for pos- toward settling most issues as soon as Presi- sible sponsorship by National Assn. of Manu- dent Petrillo is free of Presidential Inaugural (Departmental Index page 6; TV Index page 80) facturers. Program will be submitted to board ceremony planning and can again concentrate of NAM. Decision expected by Feb. 1. on other matters. ABC Stock Sale 21 AM or FM Video? 21 RATHER widespread reports last week that BMB Solution 23 JOINS COLGATE- PALMOLIVE sale of ABC to Twentieth Century-Fox had Clear Channel Breakdown 23 JOHN R. GILMAN will join Colgate -Palm- been revived were promptly dismissed at ABC NRDGA Makes Awards 25 olive -Peet Co. as vice president Feb. 15. He headquarters with comment that. Edward J. ABC, MBS Billings for 1948 26 resigned recently as Lever Bros. vice president - Noble, board chairman and principal stock - Representation Probe Continues 28 director. Appointment announced by E. H. (Continued on page 78) East- Midwest Coaxial Cable Opened 32 Little, C -P -P president.- Page 4 January 17, 1949 BROADCASTING Telecasting You want programs that make sales? Fine! That's local programming. Healthy sales-increase prompted just what we have for you at WOWO. the sponsor to write, in part: "We all like the friendly, Take the ABE ANDREWS SHOW. At 1:15 way Abe sells our merchandise with his human manner." Sundays, Abe talks about sports, hunting, fishing, the outdoors in general. Since 1945, this show has been Just one testimonial, Mr. Advertiser, but there are making sales aplenty for the Schlatter Hardware plenty more where this came from. Shoot at your Company. Moreover, it has won an Ohio State Award product -sales target in WOWO's 59- county BMB for educational programs, and a Billboard Award for area by checking Free & Peters for availabilities.

FORT WAYNE A B C A F F I L I A T E

WESTINGHOUSE RADIO STATIONS Inc KIN KBKA KEX NBZ MA WOWO NBZ -TV National Representatives, Free & Peters, except for WBZ -TV; for WBZ-TV, NBC Spot Sales

BROADCASTING Telecasting January0 17, 1949 Page 5 WE HATE TO BRAG

Publobed Weekly by Broadcasting Publications, Inc. Executive, Editorial, Advertising and Circulation Offices: 870 National Press Bldg. Washington 4, D. C. Telephone: ME 1022 DEPARTMENTS: Agencies 8 Allied Arts 75 Commercial 67 Editorial 40 FCC Actions 61 ut FCC Box Score 77 Feature of the Week 16 Management 42 New Business 10 Network Accounts 10 News 66 On All Accounts 16 Open Mike 12 Our leadership Our Respects to 40 Production 71 Programs 65 Promotion 76 in fini is Radiorama 38 not Technical 70 Telestatus 18

FEATURE CALENDAR an accident First issue of the month: Comparative Network Program Sponsors Schedule Second issue: Network Boxscore; Public Interest Third issue: Trends Survey Last issue: Telecasting Showsheet

You buy a lot more than At Washington Headquarters SOL TAISHOFF broadcast time, when you buy Editor and Publisher EDITORIAL WFDF! Your WFDF radio dollars also get ART KING, Managing Editor J. Frank Beatty, Rufus Crater, Associate Edi- tors; Fred Fitzgerald, News Editor; Paul Ful- thousands of impacts for your clients' trade names comer, Asst. to the News Editor; Robert B. Luce Research Editor; Mary Zurhorst, Copy Editor. STAFF: Lawrence Christopher, Phyllis which are plugged via this pioneer station's Engelman, Jo Haney, Ed Keys, Tyler Nourse, year John Osbon. EDITORIAL ASSISTANTS: Yvonne Caldwell, Nancy Diehl Grace Har- 'round merchandising grove, Mary Madden; Eleanor J. Brumbaugh, and promotion activities. Secretary to the Publisher. BUSINESS Here's the line up and don't forget, it PAYS to MAURY LONG, Business Manager Winfield R. Levi, Assistant Advertising Man- ager; George L, Dant, Adv. Production Man- follow the leader! ager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Virginia Dooley. AUDITING: B. T. Taishoff, Irving C. Miller, WFDF Does the Most Eunice Weston. Comprehensive, Intensive SPECIAL PUBLICATIONS BERNARD PLATT, Director Merchandising and Promotion Job of Any Estelle Markowitz. Station in the Flint CIRCULATION AND READERS' SERVICE Area: JOHN P. COSGROVE, Manager Warren Sheets, Chapalier Hodgson, Jeanette Display newspaper ads Juke box inserts Wiley, Elaine Haskell, Lillian Oliver. NEW YORK BUREAU Movie trailers 250 Park Ave., Zone 17, PLaza 5 -8355 Courtesy announcements EDITORIAL: Edwin H. James, New York Editor; Herman Brandschain, Asst. to the New posters York Editor; Florence Small, Stella Volpi, Taxi Publicity stories Betty R. Stone. Bruce Robertson, Senior Associate Editor. Bus cards inside of all busses Letters to the trade ADVERTISING: S. J. Paul, Advertising Di- rector; Tom Stack. BUREAU Posters on CHICAGO outside of Valley Personal calls on 360 N. Michigan Ave., Zone 1, CEntral 6 -4115 William L. Thompson, Manager; Jane Pinker- Coach Line busses the trade ton. HOLLYWOOD BUREAU Taft Building, Hollywood and Vine, Zone 28. HEmpstead 8181 David Glickman, West Coast Manager; Ralph 910 Kilocycles G. Tuchrnan, Hollywood News Editor; Ann August. FLINT TORONTO 417 Harbour Commission Bldg. Elgin 0775 James Montagnes. BROADCASTING Magazine was founded in 1931 MICH. by Broadcasting Publications Inc., using the title: BROADCASTING -The News Magazine of the Fifth Estate. Broadcast Advertising was AMERICAN BROADCASTING COMPANY acquired in 1932 and Broadcast Reporter in 1933. Reg. U. S. Pat. Office L R E P R E S E N T E D B Y T H E K A T Z A G E N C Y Copyright 1949 by Broadcasting Publications, ¡sc. Associated with: WOOD Grand Rapids-WEB M Indianapolis -WEOA Evansvilleew Subscription Price: 57.00 Per Year, 25c Per Copy

Page 6 January 17, 1949 BROADCASTING Telecasting 51,542

S1fi46 sos 51.465

Income Per Copda ^-19 1 Map Reprinted Courtesy of 5Y?ate, .ver ;;. $1,500 6 3001 99 SI as 51100-1 . '- ander incomes S1099 ,323 capita got Staten. $1 est per Person. . Per Una h income ;weave for Dakota °v overage an d North oe4 the December 7, 1948 Nevado tlevv York breakdown state- by-state by this shown States RICHEST arms Thee ached By 1(01%. Are Re

highest -- has the North Dakota yard" -- America "front state i^ onY farm within e of income capita income capita Pper against Per And ...average as S167ß. 465.50 KFYR COMES IN o fat top 51 `g". line is a 4' for station LOUD and CLEAR IN ; z millivolt 51320.60 d A LARGER AREA -- and station "A, °^ out farther 51407 for THAN ANY OTHER signal stoles KFYR's Central STATION in the U.S.A.! because °tth That's [ha Ns' to cover MORE clearer farm areas. richest 550 KC ÁFF0W ATE BLAIR 3014N REP` DAKOTA B15MARCKr t40.

BROADCASTING Telecasting January 17, 1949 Page 7 , u 11,11111h1ï11191 l'i i'i!IIIIIIihI' ill d ï'l!i llll I4 I'i Ill 'II 6111Ill I11 11'111111111161,III1 I'I9i',611 J Ili i.!II::II'.

the first television station -09en dal

in the Mid -South ... IIIIIIIIIIPIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIiIIl111111111

ROBERT EAGAN appointed director of merchandising in Chicago office of Foote, Cone & Belding, and BUCKINGHAM W. GUNN, former program director at WGN Chicago, joins radio and television production With pardonable pride we point department there. Mr. Eagan was general district manager of The Kroger Co.'s to the fine Television job WMCT Chicago branch before joining agency. is doing for its clients. One good reason: A staff of sixty working PHILIP KLEIN, president of Philip Klein Adv., Philadelphia, announced that direction of agency has been assumed by MORTON KOSHLAND and HERBERT with the finest equipment avail- RINGGOLD, his associates for past 13 years. Messrs. Koshland and Ringgold able. WMCT is completely will be principal stockholders in new Philip Klein Agency Inc. Mr. Klein staffed, completely equipped for continues his active interest as chairman of the board. EDWARD FELBIN of any assignment. For instance, our radio department will assume duties of radio director. Office will remain at 1910 Rittenhouse Square. new RCA Mobile Unit complete with Micro-wave relay ... JEROME B. HARRISON, vice president and radio -television director of French & Preston, New York, resigned to join executive staff of Charles Dallas Reach Co., same city. Mr. Harrison will be in charge of Or take our studio and trans- new business for agency's New York office and will super- mitting equipment -all RCA - vise radio and television activities. the finest money can buy! Movie TED R. MEREDITH, formerly with Norman Malone & equipment is Bell & Howell, East- Assoc., Akron, Ohio, joins Griswold- Eshleman Co., Cleve- man, and Auricon for sound with land, as assistant director of media and research. movies; Houston rapid film proc- RUSSELL F. MANNEY, formerly account executive for essor, and Bell & Howell printer, BBDO New York, where he served on the General Electric, with a complete staff of produc- TWA, B. F. Goodrich and other accounts, joins Geyer, New- tion specialists to get the job done. ell & Ganger, as account executive in the Detroit office. WW Mr. Harrison KENNETH A. WESTERVELT, agency account executive, assigned new duties involving the Kelvinator account cooperative advertising campaign. In addition to one studio 28 by 34 feet, WMCT has a spacious FRED H. FIDLER, Pacific Coast manager of J. Walter Thompson Co., San Francisco, appointed a vice president of agency. auditorium seating 1,050 people with dressing rooms, scenery stor- JAMES EMMETT, formerly manager of now -dissolved Hollywood office of age -the works! Our program 'Morris F. Swaney Inc., returns to Butler- Emmett Adv., Portland, Ore., as active member of firm. library is replete with up- to -the- minute program material, and we GLADYS YORK, with the William H. Weintraub agency, New York, since are completely equipped to handle coverage of local events. October 1947, appointed business manager of agency's radio department. Miss York, prior to her association with the agency, was with ABC as sales service I manager. Before that she was with network sales at CBS. What about sets? Are people H. A. STADTHAGEN, former research operations manager at Dancer -Fitz- r t, buying them? You bet they are! gerald -Sample in Chicago and New York, joins media department of Ruth - ^1 The question is: How long will rauff & Ryan, Chicago. He is working in market and media research. suppliers be able to meet the demand? We tell you all this, be- SCOTT LEONARD, former vice president at Tracy -Locke agency, Dallas, joins cause it may be that you are one Young & Rubicam, Chicago, as account executive. He also worked as account executive at J. M. Mathes Inc., New York. of the aggressive advertisers who capitalize on the terrific impact JOHN J. READY appointed executive in -charge of midwest operations at of a new medium in the $2,000,000,000 Memphis market. George F. Florey Inc., Chicago.

DAVID BIBERMAN, formerly with promotion departments of the Herald Tribune and Fawcett Publications, both New York, appointed head of new television department of Douglas D. Simon Adv., New York.

JOSEPH WALLACE, formerly with Kenyon & Eckhardt, joins art directors staff at Doherty, Clifford & Shenfield, New York.

WMCWMCFWMCT National Representatives DAVID ROSE, formerly with Milton Weinberg Adv., Los Angeles, joins art The Branham Company department of Erwin, Wasey & Co., that city. Owned and operated by the Commercial Appeal LEONARD R. WOODRUFF joins Shutran Mablin Adv., Detroit, as merchandising director and account executive. CHANNEL 4 MEMPHIS BESS HARRISON, formerly with Kudner Agency, Los Angeles and Hollywood, joins McCann- Erickson, Hollywood, as business manager. AFFILIATED WITH NBC CBS D U M O N T GEORGE LEWIS, former publicity director of WEN New York and exploita- tion director of MBS, appointed radio director of F. Darius Benham & Assoc., New York. (Continued on page 68) Page 8 January 17. 1949 BROADCASTING Telecasting Jamison feels like a new man ...

And why not ?... we just hired him.

Mr. Jamison could be almost any Weed and Company representative. He came into our life well recommended. And he looks to us like the sort of alert, hard working expert who will fit right into our organization, where we're doing more business for all of our clients than ever before in our successful radio history.

Like all the other Jamisons here at Weed and Company, he has an instinctive and highly professional grasp of any broadcasting problem that comes his way, whether it's ...an advertiser's problem ... a broadcaster's problem ...a radio problem or... a television problem.

Above all- Jamison realizes that the basic commodity he has to sell is service in an intricate and highly specialized field of advertising. He provides it honestly and expertly... and the results are already beginning to show in good black figures.

Like all successful men, Mr. Jamison feels good about his business... and Weed and Company feels good about Mr. Jamison. For...you see... Mr. Jamison could be any one of us.

radio and television station representatives Weed new york boston chicago detroit and company san francisco atlanta hollywood

BROADCASTING Telecasting lanaary 17, 1949 Paga 9 Illlldll tl1111111fIlli WFBC's ¢W MARKET IS 853,700 usiK¢ss PEOPLE MAXWELL HOUSE COFFEE DIVISION of General Foods Corp., New York, signed a five year contract with 13 -week renewals for sponsorship of Lambs Gambols on WNBT and six other East Coast NBC TV stations, Sundays, 8:30 -9 p.m., effective Feb. 27. Agency: Benton & Bowles, New York. I OLNEY & CARPENTER, New York (O & C brand potato sticks, cheese coated sticks and French fried potatoes), sponsoring live and spot radio campaign in Hartford, Conn., Rochester, Syracuse and New York City, plus the Marjorie 1st in Mills program on five -station New England Regional network. Agency: Fuller 1 & & Smith Ross, New York. SOUTH BUFFALO THE CELOMAT Corp., New York (Vue Scope TV enlarging lenses and teleroto COURIER CAROLINA turntables), sponsoring television spot announcement campaign on WCBS -TV, WPIX and WABD, all New York. Agency: Tracy, Kent & Co., New York. EXPRESS STATION NUFFIELD Organization, Cowley, England (low -cost automobiles), appoints Dorland Inc., New York, to handle United States advertising for its Morris Cars. Television will be used.

LANGENDORF UNITED BAKERIES, San Francisco, appoints The Biow Co., same city, to handle advertising for Langendorf bread and cake. Langendorf uses radio.

BOSTON EDISON Co., Boston, appoints John C. Dowd Inc., same city, to handle advertising. Radio will be used. TREE SWEET Products Co., Santa Ana, Calif., (Tree Sweet canned juices) 9L11I appoints BBDO, Los Angeles, to handle advertising, effective Feb. 1. 9 Y., -B !1 THE SULFUR -8 CHEMICAL Co., Brooklyn, N. (Sulfur hair and scalp BLANKETS II preparations), appoints W. B. Doner & Co., New York, to handle advertising. I be I': Radio will used. I1 BUFFALO and the I Pied- I! Greenville's rich I PHARMACAL York for !I WHITEHALL Co., New (Anacin, Bisodol, etc.), renews I - I is 62 five weekly Zeke Manners on 17 West Coast stations. Agency: Dancer IL mont market first in weeks, I NIAGARA I FRONTIER I Fitzgerald- Sample, New York. I! 5. C. in employment, I Co., I LENNOX FURNACE Marshalltown, Iowa, is completing media schedules I income and sales. I with representatives from its' agency, Henri, Hurst & McDonald, Chicago. Spot radio probably will be used nationally in special campaigns. AD FRIED Adv Oakland, Calif., appointed for three new accounts: Model Air- plane Motors Co., Berkeley, launching national campaign; Television Distrib- IWFBC is Greenville's utors, Oakland, and Television Enterprises, Oakland, both planning use of II radio in area. IIONLY AM station Ioperating 5 IIon 0 0 0 II NQfwoth {i ccountl Iwatts IIday and night. II WILDROOT Co., Buffalo, N. Y., (Wildroot cream oil) Jan. 12 renewed II What's the Name of That Song on full Don Lee network, Aloha Network plus I CKWX Vancouver, B. C., Canada, Wednesdays -8:30 p.m. PST). Contract is I (8 I BUFFA I 52 I for weeks. Agency: BBDO, New York. anawumn WHELAN DRUG STORES, New York, effective Jan. 20, to sponsor Hotel Broadway, comedy series on DuMont TV network, Thursdays, 8:30 -9 p.m. Agency: Stanton B. Fisher Inc., New York.

ALLEN B. DuMONT Labs, Receiver Sales Division, to sponsor Gua Edwards Schooldays, Tues., 9 -9:30 p.m., starting Jan. 18, and Your Magic Window, variety GREEN VILLE-SPARTANBURG- show, Thurs., 9 -9:30 p.m., starting Jan. 18, on DuMont TV network. Agency: Newell & New York. ANDERSON MARKETS Geyer, Ganger, GENERAL ELECTRIC Co., Schenectady, N. Y., was scheduled to sponsor Riddle Me This on CBS TV network, starting Jan. 16 from 8:30 -9 p.m. Film quiz was premiered last Nov. 14 on WCBS -TV New York. A. STEIN & Co Chicago (Paris garters, suspenders, belts), to sponsor Identify, sports quiz on WENR -TV (ABC) Chicago, starting Feb. 14. Show also will be telecast live over 11 network stations, and by video recording on another. Agency: Louis A. Smith, Chicago. 5000 Watts 19 Hours Daily n and WFBC -FM .tQdpcople 93.7 Channel 60,000 Warts LEE H. BRISTOL, executive vice president of Bristol -Myers' Co., New York, xwO[- GREENVILLE, S.C. elected president of firm succeeding his brother, HENRY P. BRISTOL, who becomes chairman of the board. DR. DELMAS K. KITCHEN, director of MUTUAL BROADCASTING SYSTEM THE NEWS- PIEDMONT STATION medical division, appointed a vice president, and FRANKLIN H. BIVINS and WEED & CO. Representatives GUSTAVE A. JAEGER elected assistant vice presidents of the company. In Canada: HORACE N. REPRESENTED BY AVERY -KNODEL, INC. E. S. McKAY appointed advertising and sales promotion manager of General STOVIN CO. Electric Co.'s Air Conditioning Dept., Bloomfield, N. J. Page 10 January 17, 1949 BROADCASTING Telecasting YOU MIGHT BAG A 916 -POUND GRIZZLY BEAR'-

BUT...

YOU WON'T

HIT ANYTHING

IN WESTERN MICHIGAN

WITHOUT WKZO - WJEF !

Yes, it is impossible to reach Western Michigan consistently via stations outside of Western Michigan. It may look easy on the map, but convince you of our outstanding rural there's a catch. Maps don't show that coverage; (2) You can project our rat- Western Michigan is literally hemmed in ings in Kalamazoo and Grand Rapids to by a wall of fading. This wall really pre- the number of radio homes in these two vents effective reception of even the cities and discover that WKZO -WJEF most powerful "outside" stations. have nearly 23% more listeners in Kala- So to get anything big in this area, mazoo and Grand Rapids than the next- you've got to use "inside" stations. best two -station combination. What's WKZO, Kalamazoo, and WJEF, Grand more, our combination rate is 30% less! Rapids, offer you the perfect answer be- Talk it over with us, or with Avery- cause: (1) BMB audience figures will Knodel, Inc.! * Arthur Young killed a 916-pound grizzly bear in Yellowstone National Park. WKZ 14,4116. IN KALAMAZOO and GREATER WESTERN MICHIGAN (CBS)

BOTH OWNED AND OPERATED BY FETZER BROADCASTING COMPANY AVEllY.KNODEL, INC., EXCLUSIVE NATIONAL REPRESENTATIVES City, KVOO Tulsa, KCRC Enid, Veteran Reader KTOK Oklahoma City, KSWO EDITOR, BROADCASTING: Lawton, KVSO Ardmore, KGFF Shawnee, KADA Ada, KTMC Mc- I have been a reader of BROAD- Alester, KBIX Muskogee, KSPI CASTING for a great many years Stillwater, and. KWFT Wichita and have always found it to be not /i /% Falls, Tex... . only an accurate and reliable source of news, but also an ex- (Letters are welcomed. The editors reserve the Burns Arnold tremely well -written and interest- right to use only the most pertinent portions.) Extension Radio Specialist ing publication. Cooperative Extension Work

111111111 IIIIIIIIIIIIIIIIII dIIP' in Agriculture and Home William H. Kearns IIIIIIIIII! IIIIIIIIIIIIIIIIII! IIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIII !!IIII!IIIII31III11111 V @111111111111IIII!II111111 N 511111QINIIII!! 11IIIIIIIIIIIIIVIIIIIIIi1111I1111 !III111111 Ted Bates & Co. Economics radio director for Consolidated for twelve Oklahoma stations and Stillwater, Okla. New York Radio Artists in 1938, used this de- one Texas station, all of them farm vice successfully in producing 26 and home features in the interest spot announcements for the Vick of the farm public of the South- Talking People Chemical Co. However, we used west. These stations pay their own Gordon Gray Again 15 voices speaking and singing in line charges to the campus of Okla- BROADCASTING: I unison . & M we do EDITOR, EDITOR, BROADCASTING: homa A College and the William von Zehle In reading letter captioned "Blue I read the story title "The Talk- rest. To us it is a matter of utiliz- William von Zehle & Co. Over Gray," Jan. 3 OPEN MIKE, I ing People" on page 35 of your ing the millions of dollars worth of New York radio equipment and air time glad- wonder that you don't have more (Jan. 1) issue crediting Meredith trouble with the 0Willson with this gimmick. ly offered to us by the stations in Gordon Gray 4I would like to go on record and For the Farm Public helping us provide a needed service problem." EDITOR, BROADCASTING: for our mutual interests. say that Bill Spire, currently with The two gentle- 2 . stations are WKY Sullivan, Stauffer, Colwell. & For two years now we have The radio /Bayles, and myself, when I was been broadcasting daily programs Oklahoma City, KOMA Oklahoma men pictured as "Gordon Grays" are only two of the several in radio by the same name. I can't ac- cuse the two men Mr. Gray in question of adopting the name for "air purposes," since they are neither one in the performance end of radio, but the abundance of Gordon Grays is rather suspicious. I might add that the name appears on my birth certificate. Do you suppose we might start an organization known as "The Gordon Grays of Radio "? çQy, Gordon Gray KECK Odessa, Tex. P.S. -This Gordon Gray is on the news staff at KECK.

A The supplying of frozen pool. r ./ try to hungry metropolitan Radio vs. Television is BIG BUSINESS among WIBW listeners. EDITOR, BROADCASTING: We're calling this to your As a high school student about attention because it's just one to begin a career in broadcasting, of the many new and diversified I would like to express my views sources of revenue that add a on the current radio vs. television big PLUS to the spendable in- problem. come of our farm and small town radio audience . your Today, TV is at best only a guarantee of year -round buying supplement to the established ra- power. dio features, although the miracle Remember this picture the of video and heavy financial set next time you're carving a investment tends to make the owner chicken or turkey. Let it re- forget radio in the evening hours. mind you that the greatest per- sonalized selling force in Kansas I feel that, after the novelty of TV wears off, the listener- viewer ii V ''_ " and adjoining states is . . . WIBW. will seek good entertainment whether on radio or TV. In order to . hold its audience, television will have to ,improve its present program schedule, bringing its entertainment standard up to the present level maintained by radio. W 1 B W. Eventually, radio comedy, audience- participation, interview, and sports programs will become stand- SERVING AND SELLING ard TV fare, because it is obvious that they are suited for that med- "THE MAGIC CIRCLE" ium. Now, what is left for radio? WIBW TOPEKA, KANSAS WIBW -FM The discriminating future listener will be equipped with AM, FM, and TV, and will most likely Rep: CAPPER PUBLICATIONS, INC. BEN LUDY, Gen. Mgr. WIBW KCKN KCKN -FM (Continued on page 14) Page 12 January 17, 1949 BROADCASTING Telecasting GROWING MARKETS

Growing markets are attractive places in which to spend advertising dollars, especially now when every advertising dollar must do its capacity job. That's one reason why discriminating advertisers are concentrating on Southwestern markets. No other section of the United States can show, month after month, the increases which are regularly setting new records in Tulsa and in other Southwestern markets. Check the Federal Reserve, Department of Commerce, or your own sales figures for the Southwest and you'll see why this area continues to be the best place for 1949 advertising concentration!

In 1949 take full advantage of booming markets by using Oklahoma's Greatest Station, KVOO, whose 50,000 watts and long established, faithful audience is an unbeatable combination to get maximum sales results in the Southwest.

EDWARD PETRY & COMPANY INC., NATIONAL REPRESENTATIVES NBC AFFILIATE UNLIMITED TIME

BROADCASTING Telecasting January 17, 1949 Page 13 Open Mike Touche, Monsieur ers to keep basic station lists up -to- ful changes in format which have date. helped to make BROADCASTING more (Continued from page 12) EDITOR: BROADCASTING: You could do the same thing for and more valuable [and] . so improve a which prefer FM to AM. In the years Mr. Zimmer, the man who AM and FM stations, thereby ex- magazine already ... was the leader in its field. to come AM and FM must spe- never attended an FM convention, plaining all the changes in figures which in "FCC Box cialize in quality the as far as Mr. Ware knew, had appear the features for Score." There is no reason, either, discriminating listener (opera, breakfast with the president of FMA, at the last FMA convention why network affiliations could not Portable Recorders Ç` in Chicago on the very morning be handled in the same manner - or at least I see none. EDITOR, BROADCASTING: that he was made president... . I believe this since Since your Graeme Zimmer procedure, it magazine printed the would necessitate only a very request of Mr. Warren Ashton re- Radio Director small additional amount of space, garding portable recording equip- WCSI Columbus, Ind. would solve the problem. You of- ment, I thought your readers would Editor's Note: Mr. Zimmer is refer- ten use much more space in sep- like to know of ring to alleged allegations made during the recent internal FMA rumpus arate stories for these items. our experience. [BROADCASTING, Jan. symphony, semi -classic, show, and 3]. William D. Laudeman We have a specially constructed popular music, news, comment, 357 W. 46th St. tape recorder discussion, etc.), much as FM is New York City which is accept- now doing in contrast to radio.. Offers Suggestions able to our stand- P. A keen spirit of competition will EDITOR, BROADCASTING: S. Publication of the "FCC ards for broad- exist, healthy situa- Monthly Report" also is very help- creating a I would like to suggest that casting, and it tion for broadcasting. ... ful to anyone wishing to keep sta- has proven ex- you include in your so- called "FCC tion lists up -to -date. Let's hope William H. Traphagen Jr. Box Score" each week the names of tremely success- you continue this feature, too. And ful. It is packed 45 Rugby Road the TV statoins taking the air in while I'm at it, let me also con- in a suitcase... . Cedar Grove, N. J. that week, thus enabling your read- gratulate .... for the many help- In the past weeks, we have recorded five different choral groups consisting of approximately 150 persons in each group. The results FIRST FACT FOR 1949 of each were very gratifying. We also record five Good Store Quiz programs each week and numerous interviews, etc. Our experience with wire recorders has not been the best... . Elmer G. Muschany Production Manager KXOK St. Louis.

Help in Planning EDITOR, BROADCASTING: . I have received my new subscriptions to BROADCASTING, and can see that you too have made ...- and it's a market worth your intense sales big plans for the year 1949. I am especially interested in the feature coverage. 1,321,400 people spent $654,888,000 stories on the 1948 highlights of the networks and the 1949 outlook. For a youngster starting in the last year in retail stores. ... Let WSIX help make management field, these little gems of wisdom and fine pieces of re- your sales effort a success in its 60 BMB counties porting certainly help a lot in future planning... . -the Nashville retail market area plus! No won- Robert J. Williamson Jr. der so many sponsors count on WSIX year after Manager WMIK Middlesboro, Ky. year for results! WCNX Signs Four EDITOR, BROADCASTING: WCNX went on the air Dec. 12, 1948, and my brother Bill and myself are managing directors. Of course that means that since Aug. 4 when we received our CP from the FCC we've actually been ditch diggers on radials, carpenters, fT,C'ap e plumbers and janitors. er (7 We're proud of one thing, how- asCi ever, in this city of Middletown E -t r ABC AFFILIATE 5000 W 980 KC there are five banks and we have V 'TENNESSEE signed four of them to 52 -week con- ii'nnw and WSIX -FM 71,000 W 97.5 MC tracts. Four out of five -and we inw.V4,nuunúúiii National Representative: THE KATZ AGENCY. INC. expect the fifth next week. Richard J. O'Brien WSIX gives you oil three: MARKET, COVERAGE, ECONOMY Managing Director WCNX Middletown, Conn. Page 14 January 17, 1949 BROADCASTING Telecasting Wintertime Is Listening Time ire WWVA's Prosperous Farm Market

There are 1,919,351 people on the 446,639 farm homes in the WWVA coverage area; an area that includes basically Eastern Ohio, Western Pennsylvania, Virginia and West Virginia -that spreads into Kentucky, WRITE Maine, Maryland, New York, North Carolina, Tennessee and Vermont. NOW FOR YOUR FREE These WWVA farms produce nearly a Billion Dollars worth of COPY farm products annually. WWVA In these Winter months -in the hiatus between the Fall harvesting and the Spring planting -these WWVA farm people have more time FARM AUDIENCE for listening ... and for buying. WWVA's locally produced pro- REPORT grams are designed to attract and hold them as WWVA listeners. Mail surveys prove that they do listen to WWVA and buy WWVA - advertised products.

Ask an Edward Petry man how you can reach this WWVA farm audience effectively and economically

50,000 WATTS CBS WHEELING, W. VA. NATIONALLY REPRESENTED BY EDWARD PETRY & CO. National Sales Headquarters: 527 Lexington Ave., New York City

BROADCASTING Telecasting January 17, 1949 Page 15 T2Cctut2 at the Week Profits Await Advertisers THE SWING at WHB Kansas City, Mo., is ever toward pulchritude. in these The problem is to keep the station's 5 symbolic rope pendulum filled with beauty to attract the advertising eye. But in the WHB Swing Girl Sorority the swing is constantly miMarkets to marital bliss. Eye - catching WHB "Swing Girls" appear on the traditional rope awing in a. breezy costume in all the station's trade paper advertisements, and are also being uti- you llmore ... lized in direct mail promotion. There have been four "Swing Girls" since 1945, when WHB adopted its new slogan, "The Swing Is to WHB in Kansas City." With the dawn of 1949, the score to date is three "Swing Girls," well married, and two of them mothers. The mothers are Mrs. Charles Phil- lips and Mrs. William Gilbert Jr., the first two members of the exclu- MISS RALSTON, the 1949 Swing sive sorority. The 1948 "Swing Girl, is WHB'8 latest find. Girl," Mary Gibbs, after one WESt starring movie for an independent Ralston of EA STONI PA pro- plan to keep Vera ESTABLISHED ducer, returned to Kansas City and Wichita, Kan., model for the 1949 /936 . claimed a husband. series, out of Cupid's clutches. She Now WEB is trying to devise a (Continued on page 68) when you%f'more On {ccounts WKBO NE of broadcasting's own is project. In the spring of 1947, NARRISBURG,PA the producer of the effective Walt sounded out 550 station man- /912 WFLA public relations recruiting agers, within a reasonable distance ESTABLISHED transcriptions which have been of the Command's 21 air stations, made available to stations since as to their interest in an NARTC gives you a bigger audience in the early 1947 by the Naval Air Re- show. A total of 285 said they serve Training Command. would carry such a program. The heart of Florida's richest trade Lieut. Commdr. Walter H. Kim- heavy response helped the com- area -the growing Tampa -St. mell, director of radio at NARTC mander convince his superiors that headquarters in Glenview, Ill., is the radio was the answer to Petersburg market.. And the their re- same "Walt" Kimmell who served cruiting problems. GAL steady, substantial payrolls of with distinction as announcer -pro- They authorized a transcribed - spot diversified industry, agriculture ducer program director - promo - campaign featuring a then - LANCASTER9 tional manager of unknown mixed eSTABLISHED and commerce make it a several southwest quintet singing a responsive audience -right around stations before the jingle about how the war. Know -how air reserve could be the calendar! You sell more gained on K O M A a "Hobby With a people because you tel! more Oklahoma City, Future." Three hun- KGKO Foit Worth, dred and twenty sta- people when you use the K F D M Beaumont, tions took the spots. double -barreled impact of KFDA Amarillo, Commdr. Kimmell and KWFT Wichita WFLA -AM and WFLA -FM. wrote the ditty, Falls, Tex., his home which helped make pp town, enabled him the quintet famous. to produce last year Today, they are the (1948) a series of "Honey Dreamers," E 26 weekly quarter - heard and seen on hour open -end shows ABC's radio and which was used by television stations. 543 stations in the Next production United States, as was six five -minute well as outlets in shows again featur- Honolulu, Alaska, WA LT ing the Honey Represented by and Panama. Dreamers with the Now another 26 -week package is Mel Henke instrumental trio added. ROBERT in the- works and with a $35,000 Tommy Bartlett, of ABC's Welcome budget from the Navy, compared Travelers, was m.c. of the aeries, MEEKER NATIONAL RIISINTATrv1ü with $22,000 last year, ' Commdr. aired on 380 stations. ASSOCIATES JOHN BLAIR e CO. Kimmell expects the series to be "Reason we made only six shows NEW YORK LOS ANGELES SourNIASTI.N AIRISINTAnvI aired by 1,000 stations. was because there was just enough SAN FRANCISCO CHICAGO HARRY E. CUMMINGS Selling the Navy on building its money available to do one double - JAQnYMgw, ILdUDA air reserve membership through faced disc," the commander recalls. STEINMAN radio was an exclusive Kimmel! (Continued on page Bá) STATIONS Page 16 January 17, 1949 BROADCASTING Telecasting CENE EMERALD DON BELL AN AFTERNOON FAVORITE MUSIC & FUN DISC EMCEE Music (Live and Wax) and Visitin' 6:00 -8:00 A.M & 12:45-1:30 P.M. 640'**0 3:15.4:45 P.M. KRNT!

BILL RILEY The Station With AL "Ironman" COUPPEE QUIZ -WHIZ RADIO'S MISTER SPORTS AUD PART EMCEE TWICE DAILY The Fabulous PERSONALITIES and Astronomical HOOFERS! AL ROCKWELL BETTY WELLS LATE -EVENING PRINCE "First Lady In Iowa Radio" OF PLATTERS 11:30 A.M. COMMENTATOR Consistently Among the Nation's TOP 20 Rated Stations

RIES TUTTLE CHARLES McCUEN OUTDOORS EXPERT NEWS ACE FOR KRNT & TRIBUNE 7:15 & 8:00 A.M. - 12:15 P.M. ASK A KATZ MAN ABOUT DES MOINES and KRNT - The Register and Tribune Station "A Leader In The Nation .. The Leader In Des Moines!" CORDON CAMMACK RUSS VAN DYKE 6:00 P.M. NEWS- MASTER NIGHT NEWS KING (TRIBUNE COLUMNIST) 10:00 & 11:00 P.M.

This Terrific Team of Air Salesmen Will Sell for You in a Market Rich, Ripe, Ready!

BROADCASTING Telecasting January 17, 1949 Page 17 ., .. ' I 1 II I' 1 ' l' N ' I : nTO Advertiser Analysis, Dec. 5 -11 T 42) A (Report L7IQA ta tu.A

NUMBER of television ad- Table I vision advertisers were in the top 680 spot. There were 99 advertisers in vertisers increased to in all of Growth in Number of TV Advertisers the 23 major TV markets, according this category, 81 of which were June -Dec. 1948 local -retail. were to the Dec. 5 -11 Rorabough Report June July Aug. Sept. Oct. Nov. Dec. The balance net- on Television Advertising. This Report Report Report Report Repon Report Report work and spot advertisers. covers a total of 41 commercial No. of Markets 11 16 19 19 21 23 Eighty -one television advertisers No. of Stations 20 26 32 32 37 37 41 50 stations. Total number of adver- No. of Advertisers were in the apparel groups, of tisers is 54 above the November Network 14 14 18 the m were local advertisers, 28 Selective 76 113 122 t21 l33 237 237 3 report. Local- Retail 144 153 197 236 281 373 413 spot, and network. (See table The increase is principally in the TOTAL ADVERTISERS 234 280 337 376 495 626 680 IV) local advertising field, with 40 of Automotive advertising was next the total increase in this category. Table II in order -with 78 accounts, 67 of which were local dealers advertis- Network advertisers remained the Advertisers by Market Aree same -37. Spot advertising showed (Dee. 5-11) ing in their home markets. a gain of 14 sponsors over the pre- Leml- Dec. 5-11 The top three in the previous 'Network Selective Retail Total ceding month. (See Table I) Accounts Accounts Accounts Accounts er (leu) month were apparel, radio and tele- These reports are based on a one - Atlanta WSB-TV 3 9 8 20 1 vision and automotive, in that or- week survey in each month. It is Baltimore WEAL-TV, WMAR -TV, WAAM 33 31 40 104 der. Boston WBZ -TV, WNAC -TV 32 18 11 61 i felt that one complete week repre- Buffalo WBEN -TV 5 11 8 24 (2) Food and food products occupied Chicago WBKB, WGN -TV, WENR -TV 3 39 16 58 place sents an adequate sample of the Cincinnati WLWT 6 19 2 27 the fourth spot in both entire month. In the six -month pe- Cleveland WEWS 4 12 3 19 2 months, with 63 accounts in Decem- Detroit WWJ -TV, WXYZ -TV, W.1111(-TV S 21 23 49 8 riod since the reports were estab- Ft. Worth- Dallas WBAP -TV 4 6 15 ber and 43 in November. lished, the number of television Los Angeles KFI -TV KTLA, KTSL 2 2 31 59 - Louisville WAVE -TV 3 7 15 15 markets has doubled, as has the Milwaukee WTMJ -TV 5 of The number Mi polis -St. Paul KSTP-TV 3 27 14 (1) number stations. New Haven WNHC-TV 2 14 22 2 of advertisers using television in New York WABD, WAN, WCBS -TV, all categories has nearly tripled. WJZ -TV, WNBT, WPIX 37 8 60 179 18 Philadelphia WCAU -TV, WFIL -TV, WPTZ 34 45 46 129 (3) 864,000 Ns Richmond WTVR 26 7 8 41 New York Leads St. Louis KSD -IV 5 15 7 27 5 Salt Lake City KDYL-TV 3 4 10 17 NBC Releases Set Data Of these major markets, New Schenectady WRGB -TV 27 7 5 39 2 Seattle KRSC -TV 1 7 18 26 26) A York, Philadelphia, Baltimore, Toledo WSPD -TV 4 TOTAL of 864,000 TV sets were Washington and Boston have the Washington WMAL -TV, WNBW, WTTG 35 26 35 96 (12) installed (and presumably in use) largest number of advertisers. New in this country as of Dec. 1, accord- York leads the field with 179, on Table Ill ing to data released last week by six stations, while Boston has 61 Newly Active Accounts NBC's research department. City - accounts on two stations. (See By Markets by -city breakdown follows: Table II) Network Selective Local-Retail Total CITY TV SETS INSTALLED The four leading television mar- Atlanta 2 1 3 New York 370,000 Baltimore 3 6 8 17 Baltimore 30,000 kets, New York, Philadelphia, Bal- Boston 3 3 11 Boston 32,900 timore and Washington lead in the Buffalo - 52 Philadelphia 95,000 Chicago - 12 5 17 Richmond 4,600 local -retail advertising field, as well Cincinnati - 6 - 6 Schenectady 11,800 as in the total number of adver- Cleveland - - - - Washington 24,500 Detroit - 6 8 14 Buffalo 8,000 tisers in the market. Ft. Worth-Dallas - 1 1 2 Chicago 48,000 The spot advertising leaders are Los Ms 3 9 12 Cleveland 18,500 Louisville 1 5 7 13 Detroit 22,000 New York with 82 accounts; Phila- Milwaukee - 2 5 7 Milwaukee 11,300 u Minneapolis -St. Paul 3 3 St. Louis - - 14,000 m delphia, 45; Chicago, 39; and Balti- New Haven 6 6 - - Toledo 4,500 a more, 31. Chicago was not linked New York 4 21 18 43 Albuquerque iul 200 i Philadelphia 10 6 20 u this sur- Atlanta 4,200 i by the Midwest cable when 1 i Richmond 2 2 5 v Cincinnati 10,000 a . i and St. Louis 2 4 6 i vey of advertising was taken, Ft. l - Worth 2,000 i Salt Lake City 2 2 - - Dallas 2,500 i consequently shows a high spot Schenectady 2 2 2 6 u Louisville i L. li 2,300 i tt 1 7 18 26 i Memphis il figure for December. 1,100 u Toledo 7 i I l.n - - Minneapolis -St. Paul 8,300 u Washington 4 1 2 7 i in . The general rise the number Salt ,nu Lake City 1,200 lN of television accounts was shared Seattle 1,500 l Los Angeles n Table IV 80,700 by nearly all markets. nl New Haven 11,000 I TV Advertisers by Product Groups Syracuse 100 : following markets gained lu The Dayton :l (Dec. S-11) 1,100 n the most accounts: New York u Erie 200 n Network Spot Local Total n Houston 200 l of 18; Detroit i showed a net gain : Agriculture - - - Indianapolis 200 added 7. l added 8; and Chicago Apparel 3 28 50 81 New Orleans 1,500 i Automotive it Pittsburgh 2,500 Louisville and Seattle were added 3 67 78 Aviation Providence 3,500 to the report with this issue, and Beer & Wins - 27 2 29 San Diego 200 Building Matetiab 7 4 San Francisco 1.500 showed 15 and 26 accounts respec- Confectionary - 9 1 10 Others 52,900 tively in December. Consumer Services 2 28 30 Drugs á Remedies 4 4 2 11 There were 232 new television Entertainment 4 4 advertisers in December. Of these Food á Food Prod. 5 34 22 63 Gasoline 2 7 4 14 newly active accounts 94 were spot Horticulture SET FIGURES, reported to - - 3 3 advertisers, and 114 were local - Household Equipment and Supplies 3 16 31 50 BROADCASTING during the past Household Fumishings 1 9 20 30 retail advertisers. New York led Industrial Materials week: the markets in the number of newly Insurance 2 - 2 Milwaukee- 14,187 as of Jan. 1, Jewelry 1 10 18 29 reported by WTMJ -TV Milwaukee. active accounts with a total of 43 05k. Equipment á Stationery - 2 1 3 advertisers. Other markets that Publishing - 3 4 7 Chicago (within 50 -miles radius) Radios 6 12 81 99 Retail -57,335 as of Nov. 30, 1948, re- showed exceptional increases in - 45 45 Smoking Materials new accounts were Philadelphia 2 1 12 ported by Electric Assn. of Chicago. Soaps, Cleansers & Polishes. 1 3 - with 20; Chicago and Baltimore Sporting Goods and Toys 3 e s 16 Buffalo- 10,774 as of Dec. 31, Toiletries with 17 each. (See table III) 3 7 1 11 1948, reported by Buffalo Niagara Transppoortation, Travel and Resorts - 2 4 6 Of the 27 major product -groups Miscalla - 3 18 21 Electric Co. advertising on TV, radio and tele- Total 37 211 416 664 Page 18. January 17, 1949 BROADCASTING Telecasting MORE THAN SENSATIONAL ! ! ONLY SLIGHTLY LESS THAN COLOSSAL

JJtQ Woody W.c[[acu âlw,w.hae .tak,¢nn Cítlarzta Stnicm.

wI4 3O FAN CLUB `0,

CHARTER MEMBER

AN OFFER OF THIS BUTTON met with an immediate and terrific response -climaxed

by 780 LETTERS IN ONE DAY. OVER 2500 EAGER MEMBERS OF THE "WOODY WILLOW FAN CLUB" RECRUITED IN TWO WEEKS, make it a powerful children's program for ANY ADVERTISER. We've RE- ORDERED buttons to meet the urgent testimonial to this unique puppet personality. THE KIDS LOVE WOODY WILLOW. IT'S A SWELL ADVERTISING BET.

SEE YOUR PETRY MAN NOW!

/7 - wsb!tv _, gIjcMinsk 3ouxmd

ON PEACHTREE STREET

BROADCASTING Telecasting January 17, 1949 Page 19 IT'S EASY, IF YOU KNOW HOW!

IN some parts of the nation, a radio station can do almost anything -can broadcast in Chinese or Italian-and still be "right" for a lot of people.

It's different in the South. Accurate Know -How is especially important in KWKH's four -state area. Our listeners have definite and fairly uniform preferences. They want their programs to recognize their preferences. KWKH gives them this sort of programming, learned from 23 years of continuous study. Our audience responds by listening to KWKH, and by buying the products we advertise.

We'd be happy to tell you all about KWKH's outstanding rating, and how you can use our Know -How. Ask us-or The Branham Company! KWKH Texas SHREVEPORT LOUISIANA

The Branham Company Arkansas 50,000 Watts C B S Representatives Mississippi

Henry Clay, General Manager Vol. 36, No. 3 WASHINGTON, D. C., J.'' UA RY 17, 1949 $7.00 A YEAR -25c A COPY

ABC STOCK About 20% Shifts in Brisk Turnovers By EDWIN H. JAMES the three ABC executives was not traded on the Exchange and the being bought as a long -term in- connected with any negotiatidñs re- 'general circulation of news con- vestment, unless by parties desir- AN ANALYSIS last week of New garding a change in ownership of cerning the Fox -ABC negotiations. ous of obtaining it in quantity to York Stock Exchange trading in the company, according to aft ABC The heavy volume of 54,800 assure a voice in company affairs. stock in past two ABC common the official, but was caused by purely shares occurred in the week that The speculative . nature of the and a half months disclosed a pre- personal motives. negotiations were known to be in stock -from an ordinary investor's vailing buyer's market and recur- Those selling stock in December progress; and trading slackened to point of view -was stressed by rent inconsistencies in the week -by- were Mark Woods, president, who 30,800 shares in the next week, dur- these sources. week volume of shares changing sold 30,500 shares and retains only ing which the deal was called off. ABC has paid no dividend since hands. 6,500; Robert E. Kintner, execu- But negotiations had been aban- the latest public issuance of the At the same time it was learned tive vice president, who sold 17,300 doned for four weeks when the stock last May. Its immediate that three top executives of ABC shares and now has 16,000 (9,500 most active six -day volume oc- future, as an investment, is, by had sold large portions of their more than Mr. Woods), and C. curred =that of 87,100 shares in conservative In estimates, not reward- stock holdings in the company. Nicholas Priaulx, vice president the last week of December. ing. ABC, which unlike RCA and December the executives liquidated and treasurer, who sold ?4,000 Sale Report Unconfirmed Columbia; depends entirely upon 61,800 shares. But the ABC stock shares, leaving him 1,000. All revenue from broadcasting, firm despite the It was presumed, although im- stands prices remained three are directors of the company. to make lean earnings in the next trio's selling. There are 1,689,017 A table showing weekly trading possible to confirm, that some of the 51,800 shares sold by Messrs. year because of the cost of tele- shares of ABC common stock out- in ABC stock, including the high vision. standing. and low prices each week, follows: Woods, 'Kintner and Priaulx were this week. An indication that the company In the last two months of 1948 Week Total traded. In the weekly volume of shares traded Ending: Shares H ¢h Low The ,persistently heavy trading itself anticipated a period of high Nov. 5 6,900 634` throughout the two -month period, costs of television unaccompanied on the Exchange soared from 6,900 Nov. 12 22,800 ;$ in the first week of November to Nov. 19 9,300 ¡ 734 however, could not have resulted, by commensurate gains in AM Nov. 26 54,800 !4 it was believed, from scattered and broadcasting revenues was seen in 87,100 in the last week of the year, Dec. 3 30,800 7 with weekly totals between those Dec. 10 22,000 7 unorganized buying prompted by its recent reduction of personnel Dec. 17 15,000 74 news of the Fox -ABC negotiations at its New York headquarters and extremes fluctuating widely. Dec. 24 20.800 Yet in the same period the price 87,100 ; nor, obviously, could it be explained its diversion of budget funds to Jan.1 717 38,800 9% by the liquidation by the three ex- of stock rose slightly but steadily, Total television. a phenomenon usually associated for Period 308,300 ecutives. Although top executives stren- with carefully engineered buying. Both volume and prices were off Similarly, the volume could not uously denied that personnel firings be ascribed to year-end "tax loss" Buyers Not Known slightly in the second week of Jan- had been general or that substan- uary, according to the pace of daily selling which characterized the tial money had been withdrawn The identity of buyers of the trading in the first four days-of the market at this season. The price of from AM operations and diverted stock could not be learned. Stock six-day Stock Exchange weak. In ABC stock rose in the period to its to television, it was understood that Exchange and Securities and Ex- the Jan. 8 -12 inclusive period a highest mark so that investors, more than a dozen employes were change Commission rules prohibit total of 13,600 shares was traded seeking to take losses for tax pur- released and that budget requests disclosure of such information save with a high of 9íiú and a low of poses, 'could not achieve that pur- by some department heads, based in the case of company officers, and 91/4. pose by unloading ABC stock. on 1948 spending, had been slashed ABC officials shed no light on the There seemed to be some correla- Wall Street observers said it was as much as 25 %. The money thus subject. But the state of the market tion between the volume of stock unlikely that the ABC stock was withdrawn would be spent on video. suggested one or more individuals were engaged in the delicate ma- neuver of acquiring a sizeable block of ABC stock. The existence of a continuing Urges Industry Tests, buyer's market in ABC stock FCC prompted speculation-wholly un- AM OR FM VIDEO. confirmed-that Spyros Skouras, THE BATTLE of FM vs. AM will to be that Laurel findings, while results justifying further experi- president of Twentieth Century- be fought all over again in the showing promise for FM picture ments. This opinion was not unan- Fox Film Co., may have undertak- the upper (UHF) possibly by visual portion of service, can't be good imous. en acquisition of a voice in ABC television band. enough to justify upsetting of the The results were discussed at means of stock purchases, follow- present television of Already some experimental work VHF band. length last week by the NAB En- ing the unsuccessful conclusion feasibility of using FM for the gineering to buy the com- on Upset Manufacturing Executive Committee. his negotiations video signal has been done in the Appearing at the committee's meet- pany [BROADCASTING, Dec. 6, 1948]. Any thought of such a radical intimated that FCC's laboratory at Laurel, Md., ing (see story page 30) were John Mr. Skouras has a signal of approximate- change in present TV standards R. Willoughby, FCC acting chief interest in ABC survived the employing his ly 75 mc. would rock foundations of the en- engineer, and Hart Cowperthwait, collapse of his negotiations with tire manufacturing, station and re- Noble, ABC chairman Now the FCC, convinced that fur- acting chief of the FCC Television Edward J. are justified, has lated TV industries involving bil- Broadcasting Section. of the board and majority stock ther experiments proposed that the industry start lions of dollars in investment, to According to NAB, Mr. Wil- holder. At the time of the original say nothing of the effect on the announcement of the failure of the intensive testing of FM picture sig- loughby said the experiments re- nals in the upper band to determine million set owners, it was pointed veal promise and indicate more deal, a spokesman for Mr. Skouras out in industry circles. was careful to ,report that the if FM might be superior to AM for freedom from interference if FM is parties were still "on friendly visual service. Engineers familiar with the used instead of the 'present AM terms." Consensus of informal engineer- Laurel experiments recognize, how- video signal. He declared it im- The sale of stock in December by ing views around the FCC seemed ever, that the FCC has produced (Continued on page 53) BROADCASTING Telecasting January. 17, 1949 Page 21 Affiliation Report Named Executive V.P. At yearend network affilia- ROBERT SWEZEY Of WDSU Stations HAYMES SIGNED tions were: In Big World Contract Network AM TV ROBERT D. SWEZEY, who resigned as vice president and general man- SIGNING of Dick Haymes to an ABC 272 CBS 179 20 ager of Mutual two months ago [BROADCASTING, N'ov. 8, 1948], last week exclusive three -year transcription DuMont became executive vice president of WDSU Broadcasting Services Inc., contract as part of the biggest Mutual 519 13 (Interim op.) operator of WDSU, WDSU -FM and WDSU -TV New Orleans. talent budget in its history was NBC 170 39 Mr. Swezey was also ,elected to announced last week by World * 1, the board of directors. ` He Broadcasting System. will pointprent as executive vice presi- take his new post Feb. 1.' ' John Sinn, president of World, dent of the New Orleans properties, Fred Weber, former general said that Mr. Haynes will be pre- GM's AUTO SHOW Edgar B. Stern Jr., president of sented in a special package pro- manager of Mutual, has resigned WDSU Broadcasting Services Inc., CBS -TV Net Time Bought as general manager of the WDSU gram in the World library. He said: "... We feel that we are op- will be accompanied by Carmen GENERAL MOTORS Corp., De- erating the outstanding radio, FM Dragon and his orchestra, with troit, will sponsor a one -time tele- and television properties in the guest spots by songstress Helen cast on the full CBS -TV network South, and Mr. Swezey's back- Forrest. All the recordings will be from New York to Chicago, Jan. ground training and experience done on the West Coast, starting 24, 9 -9:30 p.m., showing highlights with the lading networks of the this week: Financial details were of the company's auto show to be country place us in a position to not divulged. held Jan. 20 -27, at New York's provide greater entertainment and Also announced were new exclu- Waldorf- Astoria Hotel. public service to our listeners in sive transcription contracts with both radio Program, named after the show, and television through David Rose, Eddie Howard, Ray Unlimited, will be the benefit of Mr. Swezey's ability Bloch and Lynn Murray. Transportation and experience in those fields." filmed by Universal International Other World changes: A. P. at the press preview Jan. 19 and Mr.Swezey Mr. Weber Mr. Swezey, who is married and Sambrook, formerly head of sta- during the opening days of the the father of three young children, tion relations, has become commer- show and rush -processed for tele- operations to return to station will move his family to New cial manager of its new commer- vising in mid -show week. To expe- management in the East. Mr. Orleans. cial department, George Fields is dite production, the musical score Weber was part owner of the sta- taking over midwestern sales terri- will be recorded on film in advance tion prior to its acquisition by the tory and the World office in Chi- and the picture footage matched Stern family a few months ago. cago is now consolidated with the with the music. Each car will have A graduate attorney, Mr. Swezey THIRD SERIES Ziv Co. office at 360 N. Michigan. theme: "In My Merrie its own served as vice president and gen- Readied by Eells' Syndicate Oldsmobile," "See the USA in Your eral manager of MBS for four Chevrolet," etc., with an unnamed years. He was previously associ- LAST WEEK Adventures of PEPSODENT "rich, luxurious theme" for Cadil- ated, successively, with NBC as at- Frank Race was signed as third In Home Permanent Field New lac. Campbell -Ewald Co., torney, with Blue Network as gen- program in Broadcasters Program PEPSODENT handling the program. Division of Lever York, is eral counsel and secretary. Syndicate, cooperative program Bros. enters the home permanent The Pontiac Motors Division of Resignation from Mutual wave field in mid -January with the also syndication group, directed by General Motors Corp. will nation -wide introduction of its a one-time program on a His resignation from Mutual was Bruce Eells & Assoc., Hollywood. sponsor unexpected and marked end Rayve Home Permanent kit using five -station CBS -TV eastern net- the of Transcriptions of the program, a a long -time business association weekly half -hour mystery- adven- spot announcements, a network work, Jan. 21, 8 -8:30 p.m. starring show, newspapers and Shay and Dick Haymes between him and Edgar Kobak, ture series, will be available for de- magazines. Dorothy Mutual Mr. Kobak was Effective Jan. 31, a blanketing and also showing the Pontiac dis - presideiit. livery executive vice president of Blue at to syndicate member sta- campaign of spot radio announce- play the GM auto show. Mac - at the time of Mr. Swezey's service tions Feb. 20. ments will be launched on 90 sta- & Adams, Detroit, is Manus, John with The other two shows are five - tions with a combined listening the agency for this program, to be that network. Mr. Swezey quit Mutual in a dis- weekly quarter -hour Pat O'Brien audience of more than 40 million. produced jointly by CBS and Mil- - J. Walter dred Fenton. pute over an executive reorgani- From Inside Hollywood and weekly Thompson, Chicago, is zation which he believed diminished half hour Frontier Town. Distri- handling the radio campaign. The agency is also currently the stature of his No. 2 job at the bution of . the former started Dec. network. 16. Frontier Town is scheduled for viewing several shows for sponsor- Ostby Resigns ship of In anouncing Mr. Swezey's distribution a daytime AM network ap- late this month. show. NORMAN OSTBY, assistant to vice president of ABC Western Di- vision, has announced his resigna- Zimmer Meet Dropped tion effective Jan. 15, after 11 years with the network and NBC before PROPOSAL by Graeme Zimmer, that. Mr. Ostby first joined NBC radio director of WCSI-WWNI Co- New York as network salesman in lumbus, Ind., FM outlets, to hold a 1938. Later he was instrumental "rump" meeting of FM Assn. mem- in setting up the sales service de- bers in Chicago this week [BROAD- partment fer the Blue when it was CASTING, Jan. 3], has been dropped, separated. He moved into the sta- Mr. Zimmer stated last week. The tion relations department in 1942 meeting was to have been attended and in January 1946 went to Holly- by FMA members who do not ap- wood as assistant to the vice presi- prove of present association man- dent in addition to the duties of agement and policies. Mr. Zimmer public service director and public indicated opposition to present poli- relations director. cies of the FMA board could be more effectively developed at the next board meeting, likely to be WJAS to Hollingbery held in a few weeks. APPOINTMENT of George P. Hollingbery Co. as exclusive na- ASCAP Conclave tional representative for WJAS Pittsburgh, effective Jan. 13, was THE FIRST postwar convention announced last week by H. K. Bren- of ASCAP's field force will be held nen, president and general manager the week of Jan. 31 in New York, Drawn for BROADCASTING by Sid Dix of the basic CBS outlet. The sta- President Fred E. Ahlert announced tion, established in 1921, operates "The networks have hit on an equitable method of deciding who gets last week. No similar conclave has with 5 kwon 1320 kc fulltime. the choice time on the coaxial cable." been held since 1942. Page 22.. January 17, .1949 BROADCASTING Telecasting BMB SOLUTION Funds Sought; Baker Directs Study

By BRUCE ROBERTSON stations on the average, with some- partite control of audience re- what fewer if they are high -income search is in establishing the meth- EXECUTIVE COMMITTEE of stations and somewhat more if they last week responded to criti- ods and results that are mutually BMB are in the lower income class. to cism of BMB operation and de- satisfactory the sellers of radio mands for a method more respon- Future of BMB beyond the com- time (the broadcasters) and the broadcasters pletion of the upcoming study is buyers (the advertisers and agen- sive to wishes of the less who provide its financial support. somewhat than clear. The Ex- cies), it was stated. Following a two -day meeting in ecutive Committee reported that a An equally obvious disadvan- New York the committee an- check with leading advertisers, tage is that the buyers and sellers nounced resignation of John agencies and broadcasters "dis- may not always agree on what Churchill as research director and closed a renewed conviction of the techniques are best. In cases like NAB's loan of its director of re- value of and need for preserving BMB, where the sellers supply all search, Dr. Kenneth H. Baker, to the tripartite principle and con- of the organization's financial sup- BMB to supervise the second tinuing an operation of this port, this may be further compli- nation -wide study of station and nature." cated by a natural desire on the network audiences. Each to Study Own Needs part of those who are paying the bill to have the final say on what This study "will proceed on The committee further explained schedule this March," the commit- they are buying. that to meet this "expressed need" Officially, there is no word of tee stated, with reports of results each of BMB's three -member asso- to be published in September. Some any break on BMB policies be- ciations -ANA, AAAA and NAB - tween the advertisers and agencies 600,000 ballots will be mailed in will study its own radio research March to radio families comprising on the one hand and the broad- needs that can best be served by a casters on the other. Yet in ac- a representative cross- section in tripartite organization. every county in the country, plus cepting the "resignation" of Mr. When this is done, the BMB Churchill and in filling his place every city of 25,000 population or board will review the recommenda- Mr. BAKER more in metropolitan areas and of with the research head of NAB, tions of each group and then deter- who remains an employe of NAB, 10,000 or more elsewhere. mine "whether to reorganize the All broadcasting station cities -board will appraise the expressed BMB apparently is bowing to bureau or establish a new struc- desires of the advertisers, agencies broadcaster complaints of the pre- down to 6,000 population will be in- ture that more clearly recognizes dividually surveyed and all sub- and broadcasters in the light of vious conduct of bureau affairs. the changing needs of the indus- changing conditions in the field After long underground rum- scriber station cities regardless of try." size. of broadcasting, such as the rapid blings, these broadcaster com- Ample Financing This was interpreted to mean development of television, and will plaints broke out into the open at that each association will ask its then determine how it can best the NAB board meeting last No- The committee announced it had members: "What do you want in function in the interests of all vember. taken "steps to assure ample radio research that can best be pro- three groups. No deadline has been The following week, in accord- financing not only for operating vided by a tripartite organization set, but presumably the reorgan- ance with the NAB requests, BMB the bureau and servicing its sub- like BMB rather than by an inde- ization will occur before the end of announced a realignment of top scribers, but also for such activities pendent commercial research com- 1949. personnel and the creation of an as may be authorized on recom- pany or otherwise?" The BMB The obvious advantage of tri- (Continued on page 55) mendation of the Engineering Ad- visory Committee, Television Re- search Committee and experimental work on research techniques." The chief "step" was to authorize Johnson Renews Fight and instruct BMB President Hugh Feltis to launch an intensive sales CLEAR BREAKDOWN campaign designed to bring the A MEASURE to restrict AM stations to 50 kw and open the clear of the Senate Commerce Commit- total of subscribers up to at least channels for duplication, was among the hundreds of bills thrown into tee, Sen. Charles W. Tobey (R- the 1,000 mark set as a goal by the the hopper of the 81st Congress last week. N. H.), instructed the Commission NAB board last fall. BMB pres- Sen. Edwin Johnson (D-Colo.), arch foe of power beyond the present to take no action on the clear chan- ently has 802 subscribers, made up 50 kw limit, was author of the * nel proceedings pending the Con- of 648 AM. stations, 133 FM, 13 measure, which bears a very close cleared, provisions of the John- gressional hearings. The order TV, plus national and regional net- resemblance to a bill he intro- son bill were incorporated in the was later withdrawn. works. duced during the 80th Congress. White Bill (S-1333), which cleared At that time Sen. Johnson told Justin Miller, NAB president The proposal (S -491), introduced a major hurdle-approval by the member the Senate if the FCC were per- and of the BMB Executive last Thursday, would amend Sec- Senate Interstate and Foreign to Committee, supplemented the com- mitted settle the question such tion 303 of the Communications Commerce Committee. But the action would be tantamount tO the mittee statement by explaining Act. committee approval was considered that "broadcasters who already tail wagging the dog. He sug- The amendment provides that more of a gesture to Sen. Wallace gested that the Senate be given have paid two -thirds of their sub- H. White Jr., retiring committee scriber fees into BMB's treasury no station operating in the AM the opportunity of studying the broadcast band from 540 to 1600 chairman, and did not receive at- matter. for the 1949 study assure the prac- tention on the Senate floor or in tical completion of that study pro- kc should be granted a license Sen. Johnson, asked Friday to operate with power in excess the House. vided that they continue their Introduction of the clear chan- whether he had asked or intended financial support and presuming of 50 kw. It also stipulates that to ask FCC to defer action on á FCC will adopt no rule, regula- nel-cracking measure in the Demo- careful control of bureau expenses, cratic- controlled 81st Congress is clear channel decision pending a supplemented by a concentrated tion or condition "which provides Congressional study, replied he had that not more than one station expected to cause much more anx- selling campaign." iety in the clears' camp than it "no plans at present." It is understood the overall cost shall be assigned to a Class I -A Hearings on the issue will be channel." did a year ago. This time, the of conducting the nation -wide sur- Colorado solon is chairman of the held, if they are found to be neces- vey will come to about $600,000 and During the Republican-controlled Senate Commerce Committee; to sary, the Colorado legislator said. that if all present subscribers con- 80th Congress, a Congressional which the bill was referred. He told BROADCASTING no hear- tinue their payments, the BMB committee for the first time in 21 ings had been scheduled and that treasury at the completion of the years of radio regulation conducted Clear Decision Still Awaited he had no immediate plans for study will have some $500,000 on hearings on the controversial clear - FCC has yet to render a deci- them. hand. This means that to avoid a channel, question. sion on the clear channel case it The clear channel stations' hopes deficit to be paid out of future col- Hearings were held on the John- has been studying. Its examination of power above 50 kw had been of lections BMB should sign up son Bill (S -2231) to break down evidence was interrupted last successfully nipped once before in enough stations to assure an addi- clear channels and keep' the power March when, on the prodding of tional $100,000 revenue. About 100 ceiling at 50 kw. When the smoke Senator Johnson, acting chairman (Continued on page 48) BROADCASTING Télecasting January 17, 1949 page 23 Coverage Plans Final; Music Cleared CONTINENTAL INAUGURATION Network Plans for Inaugural made its final plans last week for all -out coverage AS THE INDUSTRY FM Network will of one of the year's biggest events, blanket clearance on all ASCAP and CONTINENTAL of James C. Petrillo were given for fes- add western Pennsylvania and New BMI music and the blessings In- in President Truman's second term. England this week, feeding its tivities ushering auguration coverage to groups of Clearance on all ASCAP music * areas. for radio and television networks ceive a pooled telecast of proceed - stations in those ings. Hudson Eldridge, WASH (FM) which will carry to vast audiences, Washington, network manager, all or parts of the Inaugural gala Hardly a vantage point in Wash - familiar said an 8,000 -cycle wire link from on Jan. 19, oath ceremonies, the ington will be lacking the provide 20, and cameras. Cover - New York to Boston will parade and Inaugural Ball Jan. microphones stations to the New to Mel- age is planned from various build - Continental was offered in a telegram England Group, which consists in- vin D. Hildreth, general chairman ings, stands, mobile units, air - helicopter. itially of four stations with others of the Inaugural Committee. The planes, a blimp and a Conti- ASCAP in the negotiation stage. message was initiated by The gala from 8:30 td 11:30 p.m. nental now has a 15,000-cycle line from 10 p.m. President Fred E. Ahlert. Jan. 19 and the ball to Alpine, N. J. Jan. 20 to 2 a.m. Jan. 21 will be Identical courtesies were ex- line to Boston will by vice covered by the 4 AM networks, The fulltime tended for BMI its presi- feed W %HR (FM) Boston, oper- dent, Robert J. Burton. Continental FM network and the television networks, through a ated by Harvey Radio Labs in Petrillo Sends Message pooled arrangement. conjunction with WTAO, AM out- Permission for participation of by let. Others on the link will be Heavy coverage will be given -FM, Providence Journal American Federation of Musicians television newsreel companies plan- WPJB members was contained in a mes- films immediately station; WACE -FM Springfield, ning to fly their Mass., with the AM outlet using sage from AFM President James to video stations off the coaxial C. Petrillo. some of the service on a delayed path. basis; WHAV-FM Haverhill, Mass. Kenneth D. Fry, Inaugural radio The Inaugural gala will feature Negotiations are under way in director, estimated that 660 radio the largest musical organization Portsmouth and Berlin, N. H.; and television men -commentators, ever assembled in Washington. announcers, cameramen, directors, Augusta, Me.; North Adams, Composed of 525 musicians and a Mass.; Hartford - New Britain - rewrite men, engineers, reporters 185-voice chorus, it will be heard Meriden area, and others. and electricians-will lend their as the grand finale to the variety LINE OF MARCH for the Inaugura- efforts to bring a word and visual show. tion Parade will start at the Capitol, A special events line of 5,000 picture into millions of homes lower left, following the black line cycles will feed Universal Network Comprising the orchestra will be in the -state around Pitts- throughout the nation. members of the National Sym- up Constitution Ave. to Pennsylvania tri area Ave. where it will go diagonally to burgh. The hookup may be ex- Midwest audiences will get their phony, the Army, Navy, Air Force, panded to cover a score of FM first major on- the -spot news tele- and Marine Corps bands, and an 15th St., N. W. There, at the Treas- Dept., the parade turns right for outlets. Key station is WKJF cast from the Nation's Capital. ensemble of 32 specially selected ury (FM) Pittsburgh. Others are Stations of the four eastern and musicians. three blocks until it again hits Penn- then turns WNIQ (FM) Uniontown, Pa.; midwestern video networks, linked Participating sylvania Ave. The parade WFAH Bands left past the White House, upper (FM) Alliance, O.; Jan. 11 by coaxial cable, will re- WAJR -FM Morgantown, W. Taking part in the two and one - right, and disbands at 17th St. Va.; WISR -FM Butler, Pa.; WMEW- half hour show, but not participat- * * :_ ing in the finale, will be the bands FM Meadville, Pa.; WAVL and NBC IS SUED of Lionel Hampton and Phil Charlie McCarthy and Mortimer WAVL -FM Apollo, Pa.; WPIC -FM Sharon, Pa. Million in Damages Asked Spitalny. Snerd; Phil Harris and Alice Faye, The orchestras of Guy Lombardo Margaret O'Brien, Lena Horne, Universal also will take the DAMAGES of $1.2 million are and Phil Spitalny will play for the Jane Froman; Dick Haymes, Joan Continental high -fidelity tape serv- sought from NBC and three other Inaugural Ball. Davis, Gene Autry, George Jessel, ice, which is being fed to an eight - defendants in a suit filed in U. S. Stars entertaining for the gala Gene Kelly, Jane Powell and Kay state midwestern area and a hookup District Court at Fort Worth Jan. will include Edgar Bergen, with Starr. on the West Coast and in Florida. 12 in behalf of William E. Ballard of Palo Pinto County, Texas. Mr. Ballard alleges that NBC used a copyrighted idea of his on its Peo- ple Are Funny program last Sep- Temporarily tember and October without hi De1oyed consent. FCC REORGANIZATION Defendants, besides NBC, are: REORGANIZATION of the FCC ity to divide itself into panels, the With Comr. Sterling at the high Russel M. Seeds agency, Chicago; into semi- autonomous panels, al- members of each division elect frequency conferences at Mexico Brown & Williamson Tobacco though approved in principal their own chairman. The panel as- City, and Comr. Webster slated to Corp., and Raleigh Cigarettes. [BROADCASTING, Jan. 10], was de- signments and probable chairmen, attend a meeting of the Dominion Mr. Ballard asserts that he is layed temporarily last week pend- as disclosed originally, are: Marine Asan. at Montreal this the author and sole owner of copy- ing final agreement on details. Broadcast Panel - Rosel H. week, it appeared unlikely that ac- righted matter known as "The One of the principal points of Hyde, chairman; George E. Stir- tion on the plan would be taken Lucky Interview Introducing Se- disagreement was the degree of ling and Frieda B. Hennock. before next week. autonomy to be given the three crets of the Little Black Fox." Date Common Carrier Panel -Paul A. Chairman Coy reportedly is sup- Feb. 12, 1948, panels. Comr. Frieda B. Hen - of the copyright was Walker, chairman; E. M. Webster porting the plan as a means of re- acdording to the petition. It was nock in particular was understood and Robert F. Jones. taining the services of Comr. Web- this copyrighted material, the peti- to feel that the plan as drawn up ster, who has indicated he will not tion declares, that NBC used. did not give the panels enough Safety & Special Services Panel M. Webster, accept reappointment when his Mr. authority, especially in its provi- -E. chairman; Paul Petition asserts further that A. Walker and Robert F. Jones. term expires June 30 unless there Ballard was closing a deal with a sion for automatic appeal from a is a reorganization of the Commis- Texas businessman to sell exclusive panel to the full Commission. Chairman Wayne Coy would con- sion into divisions. rights to his copyrighted material She also felt there should be centrate on administrative duties and more definite plana for personal and sit on no panel except in the The plan which the Commission in Texas for a fee of $25,000 has agreed upon in principle was that the deal was not consummated assistants for each Commissioner, absence of a regular member, ac- had been in- it was reported. cording to the proposal. The full advocated almost a year ago by after the material Comr. Jones, in the course of com- cluded in the People Are Funny Vice Chairman Paul A. Walker Commission would handle all mat- broadcast. Plaintiff contends he also was understood to favor ters not specifically assigned to a ments which the Senate Interstate suffered loss of $25,000 in each of greater autonomy for the various panel, including general rule - & Foreign Commerce Committee the 48 states as a result of alleged divisions. making, overall allocations and had solicited in connection with the infringement and piracy of copy- Under the Communications Act, similar affairs which affect all then -pending White Bill to amend righted material. which gives the Commission author- panels. the Communications Act. Page 24 January 17, 1949 Telecasting NRDGA AWARDS ZCMI, Joske's, Polsky's Win A RETAILERS' landslide into radio 2. The value of the beamed pro- Retail advertising departments tered in this year's contest, and the is an immediate prospect if the an- gram technique. without a skilled radio advertising advertising techniques embodied in nual radio competition sponsored 3. The economy and effectiveness staff, Mr. Mitchell said, "are months the entries signify the importance by the National Retail Dry Goods of complete co- ordination of all and years behind the field." The of radio and the necessity for Assn. is any indi- media. superb quality of the programs en- "bright, modern, hard -hitting sell- cation, Maurice ing specialists who know how to use Mitchell, NAB's, radio as it should be used -as a director of broad- NRDGA- Awards to Retailers -1948 basic medium," he said. cast advertising, Mr. Mitchell announced that once said last Wednes- GENERAL FAMILY PROGRAMS again NAB will make available day. Store City Program Station Award studies of the entries in a soon -to- Mr. Mitchell, 1. Class "C" (SIS million and over in volume) be released booklet. speaking at the Hecht Co. Washington Community Reporter WGAY Grand Wieboldrs Chicago Melody Lane WBBM Grand Three Groups sales promo- Sibley, Lindsay & Carr Rochester Dawn Patrol WHAM First of The Fair Chicago News on the Spot WMAO Second Winners in the 1948 NRDGA tion session Bon Marcha Seattle Piano Melodies KOMO Second Mr. Mitchell NRDGA's annual Joske's San Antonio Good Morning Show KTSA Third competition were classified into three groups, according to dollar convention at 2. Class "B" ($5 million to $15 million) New York's Statler Hotel, an- volume. Programs also were James Black Dry Goods Co. Waterloo RFD 1540 KXEL First judged in various categories, which nounced awards in the association's McCurdy & Co. Rochester Little Symphony WHAM Second Rhodes Dept. Store Seattle Top Seven KJR Second were "General Family," "Worn- annual national radio contest. Zion's Co -op Mercantile Inst.' Salt Lake City Utah Symphony Hour KSL Third This year's event, Mr. Mitchell en's," "Teen-Age," "Children's," said, was significant in that the 3. Class "A" (Up to $5 million) "Farm" and "Men's." number of entries broke all records, Pomeroy's Pottsville Tone Portraits WPAM Grand Stores winning prizes in more Bigelow's Dept. Store Jamestown Dunigan Family WJTN First than and judges agreed that the calibre Sam Sheinberg Dry Goods Co. Memphis High Noon Roundup WMPS Second one category included Zion's of programs submitted was of "the John Bressmer Co. Springtield, Ill. Upon Reflection WCVS Third Co- operative Mercantile Institution, highest ever." Salt Lake City, whose concentrated ' Special ¡NW commendation award for best over -all ¡ob of radio programming and radio efforts and related sales pro- Sales results directly traceable to advertising by a retail store. motion were rewarded with three radio promotion were reported far WOMEN'S PROGRAMS in excess of previous years, he dis- prizes. Also, NAB made a special 1. Class "C" commendation to ZCMI for "the closed, with the winning stores Ed Schuster & Co. Milwaukee The "Carla" Program WTMJ Grand achieving a standard of excellence Sibley, Lindsay & Curr Rochester Tower Clock Time WHAM First best over -all job of radio program- Polsky's Akron Lynn Lawrence WAKR Second ming and advertising by a retail unequalled in any other retail ad- Joske's San Antonio For the Ladies K7SA, KONO Third vertising medium. store." 2. Class "B" The number of entries in the The store's winning programs, Kaufman- Strauss Louisville Coffee Call WHAS First The Utah Symphony Hour, beamed contest -50% greater than last Pomeroy's Reading Priscilla Pomeroy WHUM Second year, 300% higher than in 1946, to the general family, Campus Va- 3. Class "A" confirms the imminence of a mass rieties for college and junior col- retailer entry into radio, Mr. B & M Peoria Serenade in Style WMBD First lege listeners, and The Story Prin- George Wyman & Co. South Bend The Time, The Place, WSBT Second cesa Mitchell pointed out. Whereas The Tune for moppets in the 4 to 10 group, won third, first and grand only a few years ago retail adver- CHILDREN'S PROGRAMS tising was far behind network and NRDGA prizes respectively. Zion Co-op. Mercantile Inst. Salt Lake City The Story Princess KSL Grand ZCMI is a Class "B" national spot in radio's overall pic- Lit Bros. Philadelphia Magic Lady Supper Club WFIL Grand store in the Emporium ture, in 1947 it forged ahead to St. Paul Once Upon a Story Time WMIN First NRDGA scale, i.e., $5 million to $15 million become radio's chief source of in- TEEN -AGE PROGRAMS yearly volume. In Class "C," $15 million come. In 1948 retailers again led John Shillito Co. Cincinnati Junior Town Meeting WSAI Grand or over, Polsky's Akron Teen -Age Hi Jinx WHKK First Joske's of San Antonio, and all others in use of radio, he said. Zion Co -op Mercantile Inst. Salt Lake City Campus Varieties KU7A First Once again, Mr. Mitchell de- Polsky's of Akron, were multiple clared, the entries in this contest FARM PROGRAMS winners (see full list of awards on have emphasized the points that C. M. Guggenheimer First this page), with the former receiv- James Block Dry Goods Co. Waterlooaterloo Neighbors `News KXEL Second ing NAB and NRDGA have jointly Joske's San Antonio Farm and Ranch News KTSA Third third prizes in "General Fam- ily," "Women's" and "Farm" cate- plugged for several years. They MEN'S PROGRAMS are: gories; and the latter, two second James Black Dry Goods Co. Waterloo Grant Price and KXEL First prizes, for 1. The importance of understand- The News programs beamed to ing your objective. Polsky's Akron Evening News WHKK Second women and farmers.

SUNDAY NIGHT CBS Talent Efforts Concentrated Hooper Fight Goes On PAALEY PACED by its newly acquired Jack THE "MISSION TO HOLLYWOOD" by CBS Board Chairman William conversation' purportedly involved Benny program, CBS Sunday eve- Paley last week has given rise to speculation that his round of West other radio personalities still on ning programming led the Hooper Coast conferences in reality represented the network's initial invasion NBC -with the gamut running parade for the second week Jan. 9. of the ABC talent chest and additional raids on NBC. from Fibber McGee and Molly to Fred Allen, only NBC show to If Mr. Paley's Hollywood sched- * Duffy's Tavern. lead CBS opposition in the critical ule was merely window- dressing, and Freeman Gosden, the Amos 'n' The CBS board chairman and Sunday hours a week before, fell which observers seriously doubt, he, Andy team, and comedian Jack other principals didn't have any- behind his opposition Jan. 9. at least, held a decided winning Benny. thing to say about their confer- The lineup: edge for a war of nerves. Part of Mr. Paley's activities ences. But the actions spoke loud- 8.30 -7 p.m., CBS., Spike Jones for What actually transpired during during the week included confer - ly for themselves. Some facts did Coca -Cola, 10.5 rating; NBC, Ozzie & Harriet for International Silver Co., his many impressive conferences ences with major motion picture become known. Mr. Paley did 10.4. remained a matter only of Mr. studio officials. This included a meet with Edgar Bergen. It was 7 -7:30 p.m., CBS Jack Benny for American Tobacco Co., 27.3; NBC, Hor- Paley's and his conferees' personal session with MGM's Dore Schary not known whether the ventrilo- ace Heidt for Philip Morris & Co., M. 11.4. knowledge. But, in the light of and Harry Warner, reportedly quist signed or not, but according 7.30 -8 p.m., CBS, Amos 'n' Andy for recent developments in the "Battle on the topic of television film pro- to prevailing talk, he was strongly Lever Bros., 19.1; NBC, Phil Harris - Alice Faye for Rexall Drug Co., 13.3. of the Stars," his conference held duction possibilities. considering a ticket to CBS. 8 -8:30 p.m., CBS Sam Spade for deep significance to seasoned ob- Jules Stein, head of MCA, and Bing Crosby also got into a hud- Wildroot Co., 11.2 NBC, Fred Allen for Ford Dealers of America,A 10.7. servers. Lew Wasserman, another MCA ex- dle with Mr. Paley, who was be- 8:30 -9 p.m., CBS, Life With Luigi, Raids on the NBC corral had al- ecutive, also spent considerable lieved to have been eager to meet sustainer, 8.6; NBC, NBC Theatre, sustainer, 8.2. ready netted CBS Charles Correll time with the CBS official. Their (Continued on page 49) BROADCASTING Telecasting January 17, 1949 ' Page 25 Gardner Adv. 278,338 Cecil 8 Preshrey 262,269 MacManus, John I Adams 252,619 Weinstein 8 Co 238,025 Tops $44 Million in '48 Buchanan 8 Co 226,362 Hon,g-Cooper 171,576 ABC's GROSS William Von Zehle 8 Co 162,883 Blow 147,839 Chas. Dallas Reach Co 146,656 ABC GROSS network time sales GROSS TIME SA LES Henri, Hunt L McDonald 133,798 1947 and 1948 Zimmer -Keller 125,497 for 1948 amounted to $44,303,376, F. Swaney Inc 82,000 1948 Gain or loss over 1947 Morris Hirson 8 Jorgensen 81,168 according to figures released last Cumulative week. This total compares to Month 1948 1947 Monthly Olian Adv. 79,617 Jan. $3,989,001 53,577,008 5+411,993 $ +411,993 John C. Dowd Inc 71,448 1947's billings of $43,548,057, rep- Feb. 3,792,256 3,241,101 +551,155 +963,148 St. Georges 8 Keys. 69,366 March 4,076,207 3,568,895 +507,312 +1,470,460 Roy S. Duratine Inc 66,618 resenting an increase of 1.7%, or April 3,997,640 3,453,150 +544,490 +2,014,950 Brisacher, Von Norden 8 Staff 53,192 $755,319. May 4,045,384 3,628,602 +416,782 +2,431,732 William Hart Adler Inc 40,273 June 3,488,474 3,377,565 +110,909 +2,542,641 Swaney, Drake 8 Bement 33,016 Dancer -Fitzgerald -Sample, New July 2,793,180 3,470,190 -677,010 +1,865,631 Lockwood -Shackelford 32,688 York, was ABC's highest spender Aug. 2,787,805 3,376,483 -588,678 +1,276,953 Pacific National 29,305 Sept. 3,164,857 3,656,012 -491,155 + 785,798 No Agency 23,842 in 1948, purchasing network time Oct. 4,279,369 4,203,034 + 76,335 + 862,133 Ewell 8 Thurber Assoc 22,380 to the amount of $5,361,292, some Nov. 3,908,034 3,903,944 + 4,090 + 866,223 Arthur Meyerhoff 6 Co 20,677 Dec. 3,981,169 4,092,073 -110,904 + 755,319 GI -Gailey 17,684 $1,470,000 more than J. Walter Wiltman 8 Callahan 11,176 Thompson Co., Which placed second. Total $44,303,376 $43,548,057 Russell, Harris 8 Wood 7,512 Wesley Assoc. 7,248, General Mills, Minneapolis, was Huber Hoge 6 Sons 7,084 the leading ABC advertiser for the Fruehauf Trailer 125,497 AGENCIES Fitr- Carlson-Cash 6,288 J. D. Torcher 8 Co 6,026 Club Aluminum Products 125,422 Damer- Fiugerald- Sample 55,361,292 year, billing a total of $4,666,348 Bosco 94,851 Beaumont 8 Hohman 3,856 J. Walter Thompson Co 3,891,292 Doherty Co 1,920 worth of the network's time, Swerl Products Div. of Allied McCann -Erickson Advertising 3,139,435 Lester L. Wolff Inc. 384 Chemical 8 Dye 85,629 BBDO 2,392,145 $1,787,000 more than Procter & Kaiser -Frazer 82,000 Compton Adv. 2,225,036 Total $44,303,376 Gamble, Cincinnati, who spent Richfield Oil 81,168 Hutchins Adv. 2,128,069 Paul F. Reich Co 79,617 Eckhardt CLASSIFICATIONS $2,879,348 on ABC for second Reichhold Chemicals 73,050 Foot, Con Bling 1 14,040 1948 place. First National 71,448 Benton 8 Bowles 1,549,931 Benjamin Moore 8 Co 69,366 Foods and Food Products $15,981,823 Food and food products, with Kudner Agency 1,504,820 Drugs and Toilet Goods 8,323,749 Whitehall Pharmacal 69,183 C. J. LaRoche & Co 1,138,289 $16,981,823 in ABC led Tucker 66,618 Radios, Refrigerators, Phonographs billings, Warwick 8 Legler 1,090,109 8 Electrical Appl 5,022,057 Revere Camera 54,507 William H. Weintraub 8 Co 1,034,720 over the second -high drugs and Mantle Lomp 40,273 Laundry Soaps and CI .. 2,692,843 Knox Reeves Adv. 1,005,740 Lubricants, Petroleum Products and toilet goods classification by Calif. Medical Assn 32,688 Maxon Inc. 980,298 Fisher Flouring Mills 29,305 Fuel 1,549,082 $7,658,074. Sherman 8 Marquette 834,916 Cigars, Cigarettes and Tobacco 1,373,818 Stanley Heat. Products 23,842 S5C8B General Motors 23,096 814,372 Publications 1,351,642 1948 ADVERTISERS Robert W. Orr 8 Assoc 804,832 Household Furnishing, and Acres 1,123,142 Wilson Sporting Goods 22,380 Doherty, Clifford 8 Shenfield 770.003 General Mills $4,666,348 "42" Products 21,980 Insurance 1,096,053 Procter 8 Gamble 2,879,348 Lawrence C. Gumbinner Adv 726,525 Automobiles, Trucks and Acces 1,095,464 Consolidated Royal Chemical 20,677 lennen 8 Mitchell Phi ko 2,128,069 Butler Packing 19,616 700,500 Steel 1,052,090 Swift 2,112,742 Geyer, Newell & Ganger 689,199 Jewelry and Asses 787,867 Mode O'Day 17,684 William Esty Co 673,318 Sterling Drug 2,025,268 Clary Multiplier 11,596 Transportation and Travel 589,570 Quaker Oats 1,973,205 Needham, Louis 8 Brorby 613,100 Confectioneries 501,468 United Steel Workers of America 11,176 Schwimmer E Scott Libby, McNeill 8 Libby 1,778,550 McKesson Robbins 421,851 Clothing and Dry Goods 424,183 8 8,118 Young 8 Rubican, 426,125 Toni, Div. of Gillette 1,714,040 Sixth Army Command 7,512 News Programs Sponsored by Westinghouse (Lamp Div.) 1,318,029 Tatham -laird 393,767 Labor Unions 400,908 Beauty Factors 7,248 Weiss 8 Geller U. S. Steel Corp. of Delp 1,052,090 H. 378,942 Political. 365,673 William Wise & Co 7,084 Politico Is Kellogg 1,048,640 Shontex 6,288 365,673 Miscellaneous 297,446 Texas Co. 1,029,210 Leo Burnett Co 352,096 Wine. 171,576 Fisher Body Div., Gen. Motors 4,134 Roche, Williams Gillette Safety Razor Co 894,669 Lines 8 Cleary 347,214 Paints 69,366 Pacific Greyhound 3,856 H. B. Humphrey Co Equitable Life Assurance 876,747 Clear Weave Stores 2,304 309,938 Sporting Goods 22,380 Andrew Jergens Co 804,832 The Joseph Katz Co 305,462 Controversial Issues Programs 11,176 Bristol -Myer 770,003 Andrew Gahagan Assoc 294,913 Norwich Pharmacal 726,525 Total $44,303,376 J. M. Mathes Inc 287,154 Total $44,303,376 P. Lorillard 700,500 Nash- Kelvinator 689,199 General Electric (Lamp Dept.) 673,398 R. J. Reynolds Tobacco 673,318 Notional Biscuit 668,882 Curtis Pub. 666,657 Seeman Bros. 636,551 Pacific Coast Boras 615,225 Near $23 Million in '48 Derby Foods 613,100 MBS BILLINGS Southern Cotton Oil 595,940 Nestle's 588,941 Goodyear 541,500 Pillsbury Mills 515,520 TOTAL BILLINGS on MBS last which spent $1,407,855 with the MUTUAL 1948 EXPENDITURES Universal Match 421,851 year reached $22,769,464, an in- network. Ralston has BY INDUSTRY Frank H. La Co 404,195 bought over of $396,753 over 1. Elgin- American Div. Ill. Watch crease the $22,- $1 million worth of MBS time every Drugs & Toilet Goods____ $6,019,944 Case Co. 378,942 372,711 figure Mutual billed in 2. Foods & Food Beverages_ 3,626,312 year since 1945. 3. Politics 365,673 1947, according to figures released Cigars, Cigarettes & Carter Products 358,284 The drug toilet Tobacco 3,217,909 Noxoema - 328,002 by the network last week. and goods indus- 4. Automobiles & Accessories 1,938,913 Christian Science Pub. 309,938 try leads the 5. 1,652,998 American 305,462 Cecil and Presbrey, New York, list of advertisers in- Religious Oil 6. Confectionery & Soft American Railroads 298,560 purchased more time on Mutual dustry-wise, with billings totalling 1,265,047 America's 294,913 Drinks Future 7. 1,178,481 Standard Labs 292,707 than any other agency. The firm, $6,019,944, or almost double that Jewelry & Silverware 8. Finance & Insurance 728,706 American Express 287,154 which three years ago placed less of the foods and food beverages in- Force 278,338 9. Laundry & Household Air Recruiting 626,880 Speidel Co. 262,269 than half million dollars, bought dustry which placed with $3,626,- Supplies 10. Clothing & Dry Goods 593,413 Champion Spark Plug 252,619 $2,049,850 worth of Mutual time. 312. Drocke. Co. 248,573 11. Building Materials 425,780 United Electrical, Radio 8 Machine Shows placed by the agency are 12. Miscellaneous 410,507 Workers of America 238,025 Twenty Questions MUTUAL 1948 GROSS MIXINGS 13. Lubricant, Petroleum & Farnsworth 213,362 for Ronson, Fuel 289,595 Mutual Life Insurance 186,618 Heart's Desire for Philip Morris, Month Monthly Cumulative 14. Paints & Hardware 287,671 15. Sporting Goods 247,233 General Foods 177,552 now off the air, and Queen for a Jan. ___---- -____ $2,072,002 $2,072,002 Wine Growers Guild - 171,576 Feb. 2,073,260 4,145,262 16. Radio & Phonographs 116,038 Railroad Trainmen 162,883 Day for Philip Morris and Miles March ______2,089,090 6,234,352 17. Stationary Sc Publishers 87,739 -_ 18. Wines, Beer & Liquor 56,298 Eversharp 147,839 Labs. April 1,907,971 8,142,323 L. E. Waterman Co. 146,656 May 1,850,634 9,992,957 John Morrell 6 Co 133,798 Leading Mutual sponsor was the June 1,639,517 11,632,474 Total $22,769,464 Arabian -American Oil Co 133,242 July 1,512,664 13,145,138 Smith Bros. 128,086 Ralston Purina Co., St. Louis, Aug. 1,630,683 14,775,821 1948 Sept. 1,755,932 16,511,753 MUTUAL ADVERTISER Oct 2,260,063 18,771,816 EXPENDITURES Nov. 2,030,250 20,802,066 1. Ralston Purina $1,407,855 Dec. 1,947,398 22,769,464 2. Philip Morris 1,401,402 Total $22,769,464 (Continued on page 48)

CBS, agency and Borden Co. officials got together of first broadcast of Borden - sponsored County Fair in its new time period, Wednesdays, 9 -9:30 p.m. (EST) on CBS. L to r: Leonard Carlton, director of program; Win Elliot, m.c.; Red Reynolds, CBS sales department; Stuart Peabody, Borden's director of advertising; Newell Davis, CBS production staff; Bill Gernannt, producer of County Fair; Leonard Erikson, vice president and radio director of Kenyon & Eckhardt, which handles Borden account, and George Chatfield, K & E vice president and Borden account executive. BROADCASTING Telecasting BUDGET FCC Is Cut Under President's Message By ED KEYS Iie pointed out that technological of 902 employes, having an aggre- A NEW FCC BUDGET higher than the current year's initial appropria- developments in television have cre- gate income of $3,666,237, would 480, whose tion, but somewhat less than this year's actual expenditures will be, was ated major problems in frequency be in Washington and recommended last week by President Truman. assignments and application proc- salaries total $1,948,345, would be essing which will absorb cònsider- in the field. The proposal, outlined in the President's budget message to the 81st able Commission time and effort to The appropriation under which Congress last Monday, would give resolve successfully. FCC is currently operating allows the Commission $6,634,000 for the bases. In an explanatory statement ac- Increased attention to the large for a maximum of 1,407 employes, year starting July 1, 1949. This backlog, which on Nov. 30, 1948, drawing a total of $5,659,732 in compares with a $6,351,000 appro- companying the message, President Truman said that FCC's broadcast numbered 793 applications, will be salaries. Of this number 918 are priation for the current year. But permitted by declines in applica- Washington employes with a pay- the current appropriation is yet to activities through 1950 "will center on television and the backlog in tions for new standard stations and roll of $3,670,931 and 487 field be supplemented by some $367,000 changes in facilities, according to workers earning an aggregate of to take care of salary increases standard broadcast station applications." President Truman. $1,988,801. voted during the last session of FCC's 1947 -48 budget request for Congress. "Spectrum reallocation," he told Expansion to Continue Congress, "will continue through He also expects expansion in the approximately $7.3 million was Even though the new recom- $1 million in 1950 to be at the forefront among use and variety of nonbroadcast trimmed more than mended appropriation would thus the final appropriation. The agen- fall $84,000 short of this year's Commission problems. services to continue through 1950. "Frequency assignments of many "To meet demands for these serv- cy's bid for $6,540,000 budget expected expenditures, observers for 1948 -49 was $300,000 more than felt FCC had achieved a minor tri- United States stations will be ices," he asserted, "revision will be changed to implement agreements required of present frequency as- its previous record peacetime grant umph. For the figure proposed in of $6,240,000 under which it oper- the budget message was somewhat reached at the 1947 Atlantic City signments for the several services. Telecommunications Conference es- "Common carrier regulations," ated in 1947 -48. higher than the one reportedly set Adjacent is a table which fur -. by the Budget Bureau in its original tablishing international master fre- he continued, "present extraordi- nishes the breakdown of current recommendation [BROADCASTING, quency allocation tables. nary tasks for the Comission. and proposed allocations for activi- "These were posed, according to Nov. 29, 1948]. "Considerable effort will be re- ties within the FCC. quired, too, for the determination the message, "by technological de- The Commission was understood Allowance for Vehicles to have asked for $7,900,000 orig- of definitive locations for specific velopments on rates, routes, service A sum of $15,750 was allowed inally, and Chairman Wayne Coy services within the broad channel and other elements of the Commis- for in 15 FCC vehicles on new and other FCC officials are known categories established at Atlantic sion's regulatory functions." trading The agency will to have been active in seeking to City, through hearings, and con- FCC's new proposed budget models. continue persuade the Budget Bureau tinuous participation in interna- would provide for a maximum of to use 132 older vehicles. One auto- that mobile is use of its initial recommendation would be tional, regional, and industry con- 1,382 permanent employes with for the the com- insufficient for FCC's workload. ferences." salaries totaling $5,614,582. A total missioners, the remainder for in- The spectors, engineers and similar field State Dept.'s "Voice of OBLIGATIONS BY ACTIVITIES personnel concerned with investi- America" appeared destined 1948 1949 1950 for an Actual Estimate Estimate gating appropriation comparable to unlawful radio activities, this I. Frequency allocation and technical monitoring, conducting examina- year's. research $ 301,208 8 318,125 $ 367,359 2. 2,350,339 2,334,106 2,246,982 tions and performing other duties. Estimates for the Dept. Field engineering and monitoring State are 3. Safety and Special services 629,205 661,235 703,213 An increase of $54,368,000 for placed at $281,700,000, which 4. Broadcast Activities 1,082,058 1,122,926 1,118,474 is 797,671 $66,200,000 less than the ap- 5. Common carrier activities 839,705 834,999 the coming fiscal year was asked last 6. General administration 992,548 964,943 914,370 for the Bureau of the Census. The propriation. 7. Printing and binding 39,065 40,000 40,000 8. Pay increase, Pub. Law 900 438,436 442,431 new appropriation was $76,725,000 It was recommended that $36,- 000,000 be granted for the interna- Total Obligations 56,234,128 $6,714.770 $6,630,500 (Continued on page 51) tional information and educational exchange program. Incorporated in this would be $15,500,000 for overseas activities. Approximately N. Y. Bill Grants Rights $14,900,000 would be allocated for NEWS PROTECTION domestic media facilities and serv- York to sup- ices. Of the $14,900,000, the In- LEGISLATION to grant newsmen in New are expected News Committee. ternational Broadcasting Division's the right to withhold sources of port the bill jointly. The legisla- Eleven states thus far have tion was introduced by Sen. Thomas passed laws enabling share for operation of the "Voice of information was introduced last newspaper America," week in the New York Legislature, C. Desmond, widely known as a reporters to refuse to divulge news would be only $8,603; legislative authority, and by Rep. sources, thus protecting news 104, as compared to its current with radio for the first time granted equal protection with the press. Lee B. Nailler, House Majority sources from reprisals. First such $11,600,349 expenditures. Leader. law was enacted in 1896 by Mary- Actually, this is Identical bills were introduced not the drastic in Senate and House, carrying en- Introduction of the bills followed land, prior to the broadcasting era. slash it would appear to be, accord- dorsement of the Law Revision hearings held last Jun 29 by the Since that time 10 other states ing to State Dept. officials. Committee as to inclusion of radio Law Revision Committee. Appear- have passed such laws, according The "Voice's" budget actually re- newsmen. The committee serves as ing on behalf of broadcasters were to NAB, all following the Mary- mains at a comparable level when an advisory body to the Legisla- Michael R. Hanna, NAB District land statute. The other states are roughly $3,000,000 allowed for ra- ture. 1 director, and E. R. Vadeboncoeur, Alabama, Arkansas, Arizona, Cali- dio relay construction costs in the The New York measure is simi- vice president of WSYR Syracuse fornia, Indiana, Kentucky, Mon - current year are considered. These lar to a model law proposed by the and chairman of the NAB Radio (Continued on page 77) are non -recurring items, present NAB and submitted to all state only in the current budget. broadcast associations with sug- Another $1,600,000 would be al- gestion that it be presented to their lowed for broadcasting facilities legislatures. and the operation of overseas relay Radio and newspaper interests

OFFICIALS of P. Lorillard Co. (Old Gold cigarettes), Lennen 8. Mitchell, its agency, and WJZ New York gather around Frank Hopewell (seated center), Lorillard vice president, as arrangements are completed in New York for firm's 52 -week sponsorship of five -weekly Old Gold Party Time over WJZ, effective today (Jan. 17). Seated -Lewis Gruber (I), Lorillard sales manager; Mr. Hopewell, and Robert E. Kintner, ABC executive vice president; standing (I to r) -Ralph Dennis, WJZ sales manager; George Perkins, WJZ sales staff; Nick Keeseley, L 8 M vice president; Tom Doughten, L 8 M vice president; Morgan Ryan, ABC eastern program manager, and Alden James, Lorillard advertising director. BROADCASTING Telecasting REPRESENTATION PROBE Video Contracts Mulled THE HEARING that may determine whether networks remain in the station representation business, or whether they must get out, was closed by FCC last Tuesday after a two -day session in which television came more than ever to the fore. The principal adversaries -the National Assn. of Radio Station Representatives on one hand and the networks on the other-were given until March 1 to file summary briefs and argument, with March 11 ON HAND for the final sessions of FCC's hearing on treasurer of NARSR; Emerson Markham, stations man- national spot representation activities were, among oth- set as deadline for replies. Oral ager of General Electric's WGY, WRGB (TV) and WGFM argument may then be called. ers: (I to r) Thomas F. Flanagan, managing director of the National Assn. of (FM) Schenectady; C. T. Lucy, general manager of WRVA on the outcome in- Radio Station Representatives, and Speculation Lewis H. Avery, president cluded a possibility that the Com- of Avery -Knodel Inc. and Richmond, and President R. O. Dunning of KHQ Spokane. mission, if it accepts jurisdiction, ster, Robert F. Jones and Frieda B. mitted statistics to show an in- ment of the network company, that may decline to set up hard -and -fast Hennock. crease in local live programming it is independent of the network rules to keep networks out of the Participating attorneys included: on stations represented by Radio sales division, that affiliates have representation field but may, in- General Counsel Benedict P. Cot- Sales. In 10 major markets the profited by national spot repre- stead, elect to consider and pass ton and Thomas H. Donahue for CBS stations during a given period sentation by Spot Sales, and that upon cases individually. the Commission; Joseph A. McDon- had more local live talent programs the network does not have control Network Domination ald for ABC; William R. Perdue of and devoted more time to them, over station rates or station time by Cahill, Gordon, Zachry & Reindel, It is NARSR's contention that than did the stations of all three reason of its representation of af- NBC counsel, and Thomas E. Ervin, other networks combined, he re- filiates. networks which represent affiliates NBC assistant adver- general attorney; ported. in the sale of national spot Thad H. Brown Jr., for DuMont NBC Represents in a to dominate G. Bennett Larson, vice presi- tising are position Television Network; Paul D. P. the affiliates, their rate structures, dent and director of television of NBC Spot Sales, he said, repre- Spearman, for Edward Petry & Co.; WCAU Philadelphia, which is rep- sents one affiliate in the U. S. and their program time. W. Theodore Pierson, for WCAU The networks deny the charges, resented by Radio Sales, said he had (WGY Schenectady) and three in Philadelphia; Percy H. Russell Jr., never experienced coercion from the Philippines "as a matter of ac- contending they are well qualified for Mutual. to serve affiliates as national spot the network "in any respect" and commodation" (KZRH and KZMB representatives and that this serv- Highlight of the session included: that the representation contract Manila and ICZRC Cebu), aside ice is in the public interest. would be dropped if Radio Sales from the six NBC -owned stations. Monday didn't produce the results WCAU In television, Spot Sales represents A carry -over from the five -day thought it should. opening session more than a month five NBC -owned stations and four Prefacing the NBC presentation, affiliates. The department repre- ago [BROADCASTING, Dec. 6], last Carl J. Burkland, general sales Mr. Perdue told the Commission week's hearings put even more em- sented five Westinghouse stations manager of CBS Radio Sales, sub- that NBC Spot Sales is a depart- Dec. phasis on television, with NARSR until last 31, when representa- spokesmen charging that the net- tion was moved to Free & Peters. works' television affiliation con- James V. McConnell, general tracts in some instances are actu- 1883 ftïaJor Cbnep Ríbge 1949 manager of NBC Spot Sales, really representation contracts. ported that in 1946 the national NARSR attorney James Law- spot sales revenue of the one af- rence Fly, former FCC chairman, MAJOR EDNEY RIDGE, 65, gall bladder operation. filiate now represented by NBC was "about 7 /10ths of 1% of the total won his fight to have the networks president and general manager of A native of Greensboro, he en- submit copies of their television the North Carolina Broadcasting 1946 national spot revenue of $82,- listed in the Army at the age of 22 917,000." This station, the five affiliation forms -but in so doing Co., owner of WBIG Greensboro, and worked his way up to the rank he agreed not to press the questions and U. S. marshal since 1944, other affiliates then represented, of major. In 1916 he participated and NBC's owned ac- he had raised about their propriety. died early Thursday morning. He in the Mexican expedition. stations He wanted FCC to see them, he entered Wesley Long Hospital, counted for about 7.8% of the total Greensboro, Following his military service, spot revenue. said, because he thought they a fortnight ago for a Maj. Ridge entered newspaper and would help convince the Commis- advertising work on the Greens- Mr. McConnell undertook to an- sion that. "a simple rule" is needed boro Daily News. In 1924 he be- swer, point by point, the major to keep the networks out of the came publisher of the Greensboro charges which had been leveled by representation field. Record, selling his interest in the NARSR. He concluded: Submit Forms paper in 1927. We are In the station representation He then helped organize business by virtue of the sale of na- Counsel for CBS, NBC, ABC and the tional spot time for the NBC -owned DuMont agreed to prepare and sub- North Carolina Broadcasting Co. stations, which represents an important mit copies of affiliation forms as and became operating head of source of revenue to NBC. We have WBIG, a position he held until his and intend to maintain an adequate requested, on the basis of Mr. Fly's and well -trained staff for that purpose. commitment. Judge Samuel I. death. Under his direction WBIG We are fully equipped and qualified Rosenman, attorney for CBS, won developed into one of the leading to represent more than the NBC -owned the assurance of Acting Chairman stations in the South and a lead- stations and we are convinced that we er in civic affairs and program can render a valuable service to inde- Paul A. Walker that FCC would pendent stations of similar character. not take adverse action in connec- ethics. We therefore desire to be free to action with the affiliation agreements When the Southeastern Broad- cept representation for some of these without giving all parties a chance casting Co. bought WBT Char- stations who may also desire us as their representative. I say some because we to be heard. "You won't be taken lotte from CBS in 1945, Maj. Ridge do not want to dissipate our efforts and advantage of," Mr. Walker pledged. made the arrangements and was lower the quality of service by taking on stations of all types or large Meanwhile, representation con- named secretary- treasurer of the number.... too a tract forms employed by various firm, He subsequently relin- NARSR members were put into quished that post. In answer to Comr. Walker, Mr. the record by CBS as secured from In a region where the radio - McConnell declined to put a ceiling NARSR by subpelia. press war raged, Maj. Ridge con- on NBC's potential station repre- The hearing was before Comrs. tinually held that "radio is com- sentation. He said he preferred Walker, Rosei H. Hyde, E. M. Web - Mai. RIDGE (Continued on page 57) (Continued on page 58) Page 28 January 17, 1949 BROADCASTING Telecasting ington Railway Co., serving North- ern Kentucky. The remaining ve- More Plan Service hicles of the latter firm will be equipped later. The latter firm's TRANSITCASTING vehicles carry passengers on more an esti- in the suburban commu- than 3,570,000 rides monthly. Rec- THE NATION'S CAPITAL this home listeners. There are listeners passengers of the mated 70,000 FM receivers in the nities. ords show that week will become the eighth met- than 17,- its bus Washington area. A substantial WSJN San Juan, for which an Cincinnati line take more ropolitan area to radioize 930,000 rides each month. and trolley system, according to number of advertisers reportedly FM construction permit has been authoritative sources. have already requested time for the issued to the Radio Americas Corp. Huntington Serviced other developments bus broadcasts. of Mayaguez, has entered into a WPLH (FM) Huntington, W. This and ad- to furnish American strap - Advertisers and prospective contract with a San Juan trans- Va., on Channel 273 (102.5 mc), promise Wash- to install FM holders, in the near future, with vertisers of the southeastern portation company recently began installation of tran- ington and adjacent suburban area receivers in 400 busses. almost 9'7 million musically -soothed siteasting equipment in 65 of the month in approximately became acquainted with transit In St. Louis installation of re- approximately 100 city busses, rides each a dem- 4,300 public vehicles equipped with FM last Wednesday during ceivers in 1,300 of the transit com- which carry passengers on approxi- special transit FM receivers. onstration by the Washington, pany's 1,800 vehicles is under way. mately 2,400,000 rides monthly. Maryland & Annapolis bus lines. This line records about 45,300,000 Additional bus service with music Broadcasts will be beamed by Arrangements were under the rides monthly. Participating sta- WGTR (FM) Worcester, Mass., is also in store for Washington direction of Leslie L. Altmann, -FM operating on in southeast D.C. tion is KROK to passengers of the Worcester workers residing president and general manager of 229 mc). and adjacent Maryland suburbs, as Channel (93.7 Street Railway. Installation of FM WM &A and vice president and A total of 7,500,000 rides are receivers on 250 of the system's the result of permanent installa- of Chesapeake Broad- of treasurer taken monthly on the 150 vehicles vehicles is expected to be com- tions being made in busses a casting Co., licensee of WBUZ -FM suburban bus line. of the Wilkes-Barre Transit Corp., pleted in about 60 days. The Bradbury Heights. which last April began equipping Yankee Network station operates The of transitcasting progress WBUZ -FM Service 100 of its vehicles for reception of on Channel 256 (99.1 mc). is no longer limited to the conti- program fare from WIZZ (FM) were nental United States, it was Regular broadcast service from Regular transit broadcasts WBUZ -FM on Channel 244 (96.7 Wilkes- Barre, operating on Chan- started by WEBC -FM Duluth, learned last week. Plans are cur- nel 277 (103.3 mc). on Channel 222 rently under way for inauguration mc) will begin today to the one Minn., last year bus line equipped bus, according to W. B. Sales messages and radio fare of (92.3 mc). of the radio service on a KPRC -FM Houston will be fur- in San Juan, Puerto Rico. Kegel, assistant to the general To supply FM stations with suit- manager. nished customers of the Houston able background music for Transit Cities in which contracts have Transit Co. who take more than Radio, Muzak Wired Music Divi- stations, Mr. Kegel disclosed that an been signed between order for General Electric FM re- 11,926,000 rides a month on the sion, New York, announced last transportation companies and ceivers has been placed and the firm's 600 vehicles. Installation of week formation of a new library Transit Radio Inc. of Cincinnati first are expected within sets on 200 vehicles has been com- for the purpose. Louis, Cov- shipments include St. Cincinnati, the next week. pleted and 400 more were scheduled Selections have been taken from ington, Ky.; Houston, Wilkes - Permanent installations will be to be equipped early this year. master Muzak library, accord- Barre, Huntington, W. Va.; the made a rate of five busses KPRC -FM is assigned Channel 275 to C. Cowley, executive Worcester, Mass., and Washington, at about ing Charles a week until the fleet of 62 is fully (102.9 mc). vice president of Muzak Corp., to D. C. Independent operations have equipped. WCTS (FM) Cincinnati, on provide non noise -free been -irritating, launched in Duluth, Minn., The line, which operates to a Channel 270 (101.9 mc), originates music for FM stations broadcast- Md. and Bradbury Heights, point about 40 miles from Wash- broadcasts to 300 of the 940 vehi- ing to public vehicles. The special Announcements are expected ington, daily carries about 25,000 cles of the Cincinnati Street Rail- library encompasses some 2,700 soon that other major cities have of the 260,000 residents in its serv- way Co., and 120 of the 150 vehicles selections, sufficient for 15 hours joined the rapidly growing ranks ice area. The station claims 25,000 of the Cincinnati, Newport & Coy- of planned programming. of those providing radio entertainment on a regular basis for their transit customers. Announces Plans Back in San Antonio Papers Ben Strouse, general manager of ROGRAM LISTS WWDC and WWDC -FM Washing- SAN ANTONIO newspapers once rate for publishing of logs. Sta- The stations rejected the offer. ton, has called a news conference more are carrying detailed pro- tions contended this would have In November the newspapers of- for today (Jan. 17), at which a gram listings of local stations fol- cost each station over $17,000 a fered to logs free contract between WWDC -FM, Cap- print if each Radio lowing a seven -month ban in which year for readable listings. station would buy a one-inch, two - ital Transit Co., and Transit the publishers tried to force paid Antonio stations decid- column ad in each paper, inserted Inc, reportedly will be announced. The San listings [CLOSED CIRCUIT, Jan. 10]. ed to resist. Logs were discontin- in a strip in the log, at a cost of As in other cities, WWDC -FM, re- ued May 1, the papers explaining about $6,100 a year each. This too operating on Channel 266 (101.1 Lifting of the ban followed fusal of San Antonio broadcasters they had been giving radio a free was turned down by all stations. mc) with a power of 20 kw, is ride and now wanted them to pay Finally in mid -December the expected to offer daily programs of to submit to the newspapers' con- certed effort to exact over $17,000 for log listings. newspapers offered to print the music, newscasts, weather reports, readers was quick logs free if the stations would con- time signals and short commer- from each station for publication Reaction of of the program listings, widely and extensive. The stations advised tract in all three papers for about cials, tailored especially to the de- to complaints to the $6,100 of display space. It was of the bus and trolley riders. recognized as having high reader- them refer sires newspapers, which were still re- reported that all but one of the Plans of the Capital station, ac- ship. First word of the joint news- ceiving the logs from stations. stations initially turned down the cording to reliable sources, call WOAI Announcements idea. Three more entered into simi- installations, at paper action was received by San for the start of for example, ran an- lar contracts but three others held the rate of 3 or 4 a day, Feb. 1. Antonio stations last April 9 when WOAI, they received letters from the nouncements that the vast major- out. Twenty sets will be used initially carry Less than a fortnight ago one and shortly thereafter 200 will be Express and Evening News, locally ity of large city newspapers pa- logs as a service to readers. WOAI station operator visited the Light in operation. Later sets will be owned morning and afternoon for display the Light, Hearst - ran thrice -daily program resumes. and offered to contract placed on all .of Capital Transit's pers, and from advertising if the paper printed the 1,023 and 729 trolleys, it owned afternoon paper. The letters A local weekly, Tel -Type, sprang busses complete station logs and provided that as of May 1 publi- up with program logs and quickly was reported. explained the advertising appeared on the cation of radio logs would be dis- developed a circulation of about Records indicate that 780,000 same or adjacent page. This deal daily and 40 mil- continued. 18,000. rides are taken September a San An- would not include the Express or monthly on the Washington In early lion They Meant It tonio advertising agency invited Evening News. system. to a meeting No decision was reached at the Surveys taken last March in A luncheon was held by the radio and newspapers sta- for discussion of the problem. The conference but a few days later all Washington indicate that as high papers a little later to which broad- were invited. At newspapers offered their original three newspapers advised as 96% of the transit riders taking tion executives the logs would be re- "home -to- the newspapers an- proposition, but at the lower retail casters that test rides favored the that time They instated without cost and without store" entertainment. nounced they meant what they rate instead of the general. stations buy listings strings, and they would welcome will offer advertisers said, and proposed that the sta- insisted that The station in three papers. any advertising from stations. an additional bonus in the form of tions pay the general advertising all January 17, 1949 Page 29 BROADCASTING Telecasting WSID TO TRIAL PROGRAM IDEAS In Baltimore Gag Suit FCC DECEMBER REPORT Win Awards for 23 FCC MONTHLY report for December shows that as of Dec. 31 WSID Essex, Md., Baltimore sub- TWENTY -THREE stations re- the status of broadcast station authorizations and applications was ceived checks last week from the urb, must stand trial before the as follows: Criminal Court of Baltimore for National Research Bureau, Burling- its broadcasts covering a murder AM FM TV ton, Iowa, for winning entries in the defendant. The trial is scheduled Total authorized 2,127 966 124 firm's second bi- monthly radio ideas Total on air 700* 50 Jan. 26, with four other stations 1,912 contest. - Licensed (All on air) 1,865 222 7 WFBR WEAL WCBM WITH - Construction permits 262 699 116 Winners in the November- Decem- cited for contempt of court in con- Conditional grants 45 ber contest, with the amount of nection with the newscasts covering Total applications pending 1,300 481 378 their awards, are: Harry B. Shaw, the case [BROADCASTING, July 26, Requests for new stations 472 134 311 WSJS Winston -Salem, $50, "Your 1948, et seq]. Requests to change existing facilities 304 9 23 Laundry Programs "; Robert B. Judge John B. Gray, Jr., who Deletion of licensed stations in November 1 Deletion of construction permits Morgan, WMBO Auburn, N. Y., will hear the Jan. 26 contempt 5 18 $40, "Beat "; Deletion of conditional grants ... 1 the Wife Carl Schind- citations, rules that WSID came $30, Includes 14 conditional grants and 464 construction permits. ler, KOOS Koos Bay, Ore., within jurisdiction of the Baltimore "Maritime News "; Richard C. Mos- city, despite its location outside Following television stations during December were authorized to ena, KBUR Burlington, Iowa, $20, city limits, because its radio waves commence operations on dates named: Dec. 18, KPIX San Fran- "Infantile Show "; Mrs. Lucille passed over the city line and were cisco and WDSU -TV New Orleans; Jan. 1, 1949, KTTV Los An- Meyer, WJPA Washington, Pa., available for reception within Bal- geles and KLEE -TV Houston, Tex. $10, "Breakfast With You." Roy E. timore City. Morgan, WILK Wilkes- Barre, Pa., WSID was given five days to was awarded three of the $6 honor- answer the citations against it. able mentions. The original contempt citations Conference Plans Other honorable mentions-Joseph S. were handed down by the Balti- Simon, KICM Mason City, Iowa; Carl Fox, KGBX Springfield, Mo.; Owens F. more court when the stations NAB ENGINEERING Discussed Alexander, WOOF Dothan, Ala.; James broadcast confessions of a defend- A. Hartley WGGA Gainesville, Ga.; PLANS for the third annual NAB Engineering Conference, to be held Connie Dorland, WTIK Durham, N. C.; ant prior to his actual trial. The Bob Cummings, WIRK West Palm courts in Maryland follow the anti- April 6-9 during NAB convention week in Chicago, were tentatively ap- Beach; Mrs. Jackie T. Cies, WHOW quated English common con- proved last week by the NAB engineering executive committee. Results Clinton, BI.; Clifford S. Campbell Jr., law WAML Laurel, Miss.; Wally Engelhardt, tempt rule rather than that recog- of FCC research in use of FM for video instead of the present AM Lucille nized by the U. S. Supreme Court. picture were discussed (see story * areBeBecrrCartrr,WMM Miam ah J.M 21), Harman Sr., WTRR Sanford, Fla.; This rule forbids most types of page the afternoon, probably a television David Kent, KTBS Shreveport, La.; statements that might influence in Attendance of 800 is expected, operation. A. T. Shields, KRUL Corvallis, Ore.; to Robert Wasdon, WLOW Norfolk, Va.; any way the outcome of a trial. compared some 450 at Los Ange- Meeting Monday and Tuesday of Edward P. Tibbits, WGAC Augusta, les last May. The midwestern lo- last week, the committee voiced Ga.; Joseph Lentini, WESB Bradford, Pa., and R. W. Stach, KIEM Eureka, cation is expected to bring the in- alarm at recent NARBA develop- Calif. creased attendance. ments. Developments along this FOUR DIRECTORS Already plans are well under line, as well as progress of the Louisville; Oscar C. Hirsch, KFVS Join Journalism Council way for the annual equipment ex- Mexico City high -frequency con- Cape Girardeau, Mo.; Jack R. Pop - hibit. Space in the Stevens Hotel ference and other engineering pele, WOR New York; K. W. Pyle, FOUR directors were named last has been tentatively allocated by topics, were reviewed by Royal V. week by the KFBI Wichita; Everett L. Dillard, Council on Radio Jour- Arthur C. Stringer, NAB staff di- Howard, NAB Engineering Dept. WASH Washington, board liaison. nalism, Washington, to serve - three rector in charge of the project. All director; Neal McNaughten, assist- Attending for networks were Wil- year terms. The ten -man board available space has been reserved. ant director, and Forney Rankin, liam B. consists Lodge, CBS; Frank Marx, of five members named by Light equipment including tran- special assistant to the president. ABC; Raymond Guy, NBC, alter- NAB and five by the Assn. of Ac- scription and program services and Attending the sessions were A. nate for O. B. Hanson. Consultant credited Schools and Depts. of James Ebel, WMBD Peoria, chair- Journalism. similar exhibits will be shown on advisers were George Adair, Dixie the fourth and fifth floors of the man; Orrin W. Towner, WHAS McKey and T. A. M. Craven. New directors are Baskett Mosse, hotel, chairman, radio division, North - western Some of the speakers for the Wartime Broadcasters U. School of Journalism; Engineering Conference Eugene Carr, Brush -Moore already News- have been scheduled. The commit- To Be Prosecuted papers; Kenneth G. Bartlett, direc- TREASON TRIALS tee reviewed results of an indus- PROSECUTION of American citizens for broadcasting activities tor, Radio Workshop, Syracuse U.; try-wide questionnaire showing over William Brooks, NBC vice president Nazi shortwave radio during the war is moving ahead, with two treason preferences in types of papers de- trials and one grand jury proceeding scheduled to begin this in charge of news, special events sired month, the and international relations. by delegates. Justice Dept. announced last week. to is Prof. Bartlett and Mr. Brooks Magnetic Recording Latest face prosecution Most was Herbert J. Burgman, former State The trial of Mildred E. Sisk, alias are serving second terms. Other interest shown in mag- Gillars, identified board netic recording, followed by such Dept. employe, whose arrest the as "Axis Sally" members are Prof. Mitchell of Radio Berlin, is scheduled to be- V. Charn ley, topics as TV coverage, 16mm film, Justice Dept. announced last council chairman, U. gin in U. S. District Court D. C. of Minnesota; microwave and coaxial relays, an- Wednesday. Mr. Burgman, who for E. R. Vadeboncoeur, has been attached to the American next Monday (Jan. 24). Martin J. council vice chairman, WSYR tenna icing and lighting, as well Syra- embassy in Germany for 20 years, Monti, also charged with having cuse; Arthur C. as related subjects. Stringer, secretary- was arrested on charges of treason, broadcast over the German radio, treasurer. NAB staff director; Again featuring the conference specifically with making shortwave will be brought to trial in Brooklyn Floyd K. Baskette, Emory U.; Karl will be an FCC -industry round- propaganda broadcasts for the today. A two week delay in pro- Koerper, KMBC Kansas City; Paul table, with high FCC officials and Nazis between 1941 and 1945. Now ceedings is expected.., pending ar- H. Wagner, Ohio State U. broadcast executives giving their in Army custody in Frankfurt, he rival of witnesses from Germany. views on engineering, allocation will be returned to the U. S. later Hans von Richter, a high official of and regulatory problems. this month. the German radio, who was brought New WCAE Studios The Engineering Conference will The Justice Dept. said that the to the U. S. to testify in the cases open Wednesday, April 6, with a of Douglas Chandler NEW cases of several other Americans, and Robert STUDIOS and control room tour of a large Chicago plant, fol- allegedly engaged in similar broad- H. Best, both convicted of treason of WCAE Pittsburgh in the Wil- lowed by an evening reception. casting activities, for Nazi broadcasts, will also liam Penn Hotel have been under tes- were put into oper- Papers and demonstrations will investigation, and that during the tify in the Gillars and Monti cases. ation Jan. 10. The studios pre- feature Thursday and Friday pro- coming year, it expected viously were "several First of the treason cases located on the 21st grams, with TV emphasized at indictment" will be sought. It against floor of hotel, broadcasters over the Jap- the but with the Thursday morning and Friday aft- mentioned no names. Mr. Burgman anese radio involved addition of FM two new studios and Iva Toguiri ernoon sessions. was the first American civilian gov- D'Aquino, who was indicted in San a control room were added on the The FCC -industry roundtable is ernment employe, however, to face Francisco last October. Her trial 22nd floor. WCAE is a 5 kw full - scheduled Saturday morning. An- treason charges resulting from is expected to commence in the time ABC affiliate on 1250 kc. other plant tour is scheduled in World War II activities. near future. Page 30 January 17, 1949 BROA DCASTING Telecasting WOR - and its hundreds of happy sponsors - offers a hearty handshake

WOIC-TYto Channel 9 Washington, D. C. on its opening broadcasts, January 16, 1949

WOIC -TV is a powerful key in the Mutual Broadcasting System's projected chain of TV stations .1sCe SwatkaatAtf e teee/4

JANUARY 17, 1949

On hand for the "golden spike" ceremonies Tuesday (l to r); NBC President Trammell, AT&T Presi- dent Wilson and CBS Presi- dent Stanton. ABC President Mark Woods be- ik fore the camera Tuesday night. television highway" to such earlier "waves of progress" as the over- land trails and roads, canals, the railroads, the telegraph, the telephone, the airplane, and the radio networks, Chairman Coy declared: "Tonight's linking of the East with the Midwest instantly opens up a vast new area of program re- sources for the television set - owners in each section -programs in the field of education, the arts and sciences, news and entertainment- programs that can deepen our understanding of democracy." Leroy A. Wilson, AT&T presi- tive team -work." a FORMAL dedication of AT &T's explaining the way in which pro- dent, congratulated "the people of Dr. Allen B. DuMont, president Atlantic -to- Mississippi telecasting gram produced on a stage in New the Bell System and those in the of the DuMont TV Network, after network facilities last Tuesday York is transmitted to viewers as television industry whose enter- congratulating AT &T for its marked a triumph for the engi- far away as Waukesha, Wis., and prising know -how has advanced achievement and the other TV net- neers who conceived, developed and points between. this new art to this significant works for their contributions to put into operation the coaxial Likening the new "electronic stage. It is a fine example of effec- (Continued on page 51) cables and radio relays circuits. By means of these cables and relays, DuMont Outlet Debuts burgh's window to the world." television programs can now be After the local presentation, the broadcast simultaneously in 15 WDTV STARTS In Pittsburgh station tied in with the joint net- northeastern part work coaxial cable opening pro- cities across the OVER 5,000 persons jammed Pittsburgh's Syria Mosque last Tuesday gram of the country. (see story this page). night for the inaugural of the DuMont station WDTV, Pittsburgh's first Lawrence 90- minute ceremonial TV station. Phillips, director of But the The station operates on Channel 3. the DuMont network, simul- It also marked the inaugural DuMont's announced pooled program, broadcast of new $75,000 mobile studio that the station opened with "more taneously by more than 30 TV sta- on wheels, TV's modem counter- * than of the Buck Rogers space enough business to cover op- tions from Boston to St. Louis, won part B. DuMont, president, who an- erating expenses." Approximately no laurels for television's program ship. nounced that the station would The six hours of local time have been planners and producers. inaugural, program featured operate from 6 a.m. to 10 in the sold. a variety show produced by James evening and would of forces to carry the Du- Instead combining L. Caddigan, DuMont's director of Mont network sponsored shows. The largest sponsor is Kauf- put on a single program that would network programming, with brief Dr. DuMont presented "Pa Pitt" man's department store, sponsor- live up to the midwestern TV set - introductory remarks by Dr. Allen with a cathode ray tube as "Pitts- ing the INS Telenews Newsreel a owner's dreams of the video fare * quarter -hour a day five days a that New York can offer him now week. The Joseph Home depart- that connections have been comment store is also sponsoring a pleted, each network individually quarter -hour newsreel three days a programmed its own time segment, week. Other local accounts in- apparently with no consideration clude Iron City Beer, Fort Pitt of what the others were doing. Brewery, Duquesne beer and the The result was a melange of Fulton Theatre. Bulova watch has placed time signals. ' good, bad and indifferent video entertainment which in total was less Mr. Phillips also revealed that pleasing and impressive than an the station will operate four hours average evening's viewing in New a day with daytime programming York. telecast off the Cable from WABD, originating at WABD New York. Early Part Best This will be continued for a ten - Best part of the dedicatory tele- day period on a trial run. cast, by far, was the opening half- The station is managed by Don- hour, which encompassed brief ald A. Stewart, formerly of the messages from FCC Chairman DuMont transmitter sales staff in Wayne Coy, the presidents of AT OPENING OF WDTV, DuMont TV Network's Pittsburgh outlet, were New York. Larry Israel has been AT &T and of the four networks, (I to r): Lawrence Phillips, director of network; Dr. Allen B. DuMont, DuMont added as publicity director and and the Mayor of Chicago and the president; Donald A. Stewart, WDTV's general manager; Col. William A. Ray Rogers as chief engineer. Both acting Mayor of New York, as well Roberts, network counsel, and James Caddigan, programming and production were formerly with WFIL Phila- as a ten -minute Bell System film director for DuMont. delphia. Page 32 January 17, 1949 BROADCASTING Telecasting (Ballantine's) sponsored the tel. Nat Deal casts and shared the tab on the NeO,ly $e1 aural with a cigar firm (General for L &M BASEBALL White Owls). By JOHN OSBON mulcasts or rotate their chores season, the wall will sport a coat Last year WTTG (TV), DuMont outlet, carried the video BASEBALL's Washington Sena- among TV and AM-constitute an- of green paint -and Gruen Watch version of other point of discussion among Co., which has a long -term con- home games under joint sponsor- tors may not be the greatest draw- ship of Chesterfield and ing card in the American League, talent, agency and stations. tract, will be the only exception to Ford Without precedent in Washing- the Chesterfield-Washington Sena- Motor Co. Aurally WWDC carried but it appeared certain last week Sunday, and all night contests, that vast sums of money would be ton circles, L & M went directly to tor rule of contract. Senator owner Clark Griffith, in- Talent -wise the cigarette firm while WPIK Alexandria, Va., cov- expended so that radio listeners ered all weekday (Monday and televiewers might hear and see stead of Washington stations, and early last year evolved a rotating through plan whereby would Saturday) daytime play -by- plays. their efforts in 1949. For owner bought overall AM and TV rights it use the same Mr. package as a package, eventually consisting sports announcers for both telecasts McDonald, assisted by Ray Clark Griffith the direct Morgan, handled the announcing of AM and TV by of talent as well. Last December and aural broadcasts of New York purchase rights it chores for both stations. Mr. Wolff Liggett & Myers (for Chesterfields) reached a verbal agreement, now Giants games (home) on WNBT (TV) and WMCA. did the aural chores for WTTG's looms as pie in the sky. on contract, for all broadcasting That prospec- video pickups. Negotiations on the estimated rights. tive format, to include one method $200,000 purchase, in progress for The telecast privileges give or the other, was scrapped how- L & M's continued penetration in- almost two months and stalemated Chesterfield exclusive "in- the -park" ever, and Chesterfield signed Frank to the AM -TV baseball broadcast- over the holidays, are again being advertising rights similar to those Frisch and Maury Farrell for AM ing fields -and particularly in New resumed. AM it enjoyed and Steve Ellis for TV commen- York -was assured last November Contracts for station on New York Giants when time, covering WWDC Washington games at the Polo Grounds last taries. it signed once again to sponsor the video and WPIK Alexandria, Va., over year [C[.osm]) CIRCurr, Dec. 6, On the other hand, New York presentations of 1949 Giants home games on which the games will be aired, have 1948]. To effect the deal, L & M Yankee games were covered in such WPIK already had to "buy out" all other adver- a fashion, with Mel (TV). At the beginning of last been signed. Signing of Allen and Russ season, NBC's talent contracts pends ironing out tisers, save one, whose wares Hodges doing both the audio and WNBT (TV) carried the games. Because of network of a few minor details, it was adorned the fence in Griffith Stadi- video broadcasts for WINS and um, it is understood. This coming WABD (TV). A brewery firm policy, however, WPIX agreed to learned. take over the night games along Newell- Emmett Co. (Chesterfield about midseason. agency) and the DuMont TV Net- Capital Figures Take Part work have submitted a contract to Chesterfield also has renewed the WTTG, DuMont Washington outlet WOIC OPENS In TV Ceremonies Giants schedule on WMCA, replac- which will carry the telecasts. ing Frankie Frisch, now returned NEW television station in the Nation's Capital, WOIC on Channel 9, to coaching, with Russ Hodges Again, talent details must be was inaugurated last (Sunday) night by Bamberger Broadcasting Serv- worked out. is [BROADCASTING, Nov. 29, 1948]. Probability that ice, also licensee of WOR New York and the upcoming WOR-TV. also sponsors overall deal will be consummated It other AM and Washington political and civic figures took part in the opening cere- TV major league baseball cover- with the next two weeks. monies. The sta- age throughout the country. Stadium Ad Rights tion's first pick- AM and TV rights to Senator up had been TV the initial program. Sen Edwin C. Johnson (D- Col.), chairman of the games reportedly cost the cigarette coverage of the WOIC FETED firm in the neighborhood of $60,000 Christmas Tree Interstate & Foreign Commerce or $70,000 -payable direct to Mr. lighting cere- Committee, will salute the forum Ad Club Holds Luncheon Griffith. In addition, exclusive ad- mony at the and WOIC. The forum will fea- (See Radiorama, page 38) vertising rights within the Stadium ture Rep. Cellar in a debate with White House Sen. Karl Mundt (R -S. D.) on the TELEVISION has no room for are estimated to have added an- Christmas Eve. "arty" photography, Ed Sullivan, other $30,000 to Chesterfield's out- program topics, "Should the Un- American First Activities Committee Be Abolished ?" m.c. of Toast of the Town, told lay. That combined figure, together feature was the the Washington Ad Club Tuesday with talent and other expenses, is coaxial cable cere- Eugene S. Thomas, former sales at a luncheon honoring WOIC, new manager of WOR New York, is expected to bring the overall total Mr. Thomas mony Tuesday capital TV station operated by to about $200,000, with half of that night. WOIC general manager, with Bamberger Broadcasting Service. from "in- the -park" expenses alone. WOIC is a Washington outlet of Theodore C. Streibert president of WOIC made its debut Tuesday As part of the package purchase CBS television network. When Bamberger. William D. Murdock night, carrying the coaxial net- Chesterfield is engaging the serv- WOR -TV takes the air in the is WOIC commercial manager. work program, with formal inau- ices of three D.C. sports announcers spring, WOIC will be an MBS TV WOIC's transmitter building is guration last night (Sunday). who will operate as a crew on both affiliate. located in the upper Wisconsin Ave. Eugene S. Thomas, WOIC gen- AM and TV presentations. They Television debut of Theodore business district on the highest eral manager, introduced Mr. Sul- . are: Arch McDonald, Bob Wolff, Granik's American Forum of the ridge in the city. The site was ap- livan, who devoted the major por- and Howard Williams. All are un- Air will take place Jan. 18 (10- proved by local officials after a long tion of his address to excerpts ' derstood to have agreed on terms 10:30 p.m.), the 21st anniversary series of hearings. from a television speech delivered but had signed no contracts at of the program heard regularly Mr. Thomas announced last week to the Chicago Radio Management week's end. over MBS. Appearing on the pro- that Bill Brundige, WOL Washing - Club a few weeks ago by Sol Tai- Technical aspects- whether the gram will be Rep. Emanuel Celler ton sports director, had been signed shoff, editor and publisher of crew will handle the games as si- (D -N. Y.), who was moderator on for a daily quarter -hour program. BROADCASTING.

TV Westward -Ho AN EDITORIAL TV MILESTONES continue to topple like ten- stories of all -time; certainly the most spec- procession down Pennsylvania Ave. via word pins. tacular of the postwar era. picture aural broadcasting. Most of them will Forging of the coaxial-UHF link from the This week another TV record goes by the hear the sound broadcasts four years and eight Atlantic to the Mississippi last Tuesday boards. The most colorful event in the Ameri- years hence. brought a quarter of the nation's population can repertoire -the Inauguration of a Presi- There were few people-even the most ardent TV zealots-who a scant four years ago would within the video network orbit. TV now ex- dent -will be telecast from Washington, and, . tends half way across the continent, with of about 40 million people within eye-shot have predicted that this inauguration would be coast -to -coast transmission in the offing. To certainly one -fourth will view it. This will telecast as far west as St. Louis. But there predict just when this will be achieved is to exceed the number of Americans who saw the are few who doubt that when the next Inaugu- tamper with a time -table that has been con- swearing in of the 31 presidents since the in- ration occurs four years hence it will be eye - witnessed -to- sistently wrong-on the conservative side. auguration of George Washington 160 years coast coast. Public demand instills in In the three postwar years TV ago. science and industty already repre- the inspiration to do the impossible. sents an investment of about two and There one-half There will be perhaps a hundred million can be no doubt that the public demands tele- billion in plant, equipment, receivers and turn- Americans -- school children in their class rooms vision, whatever the economic and social effectd over. It is one of the most amazing success as well as adult America -who will follow the may be. BROADCASTING Telecasting Jenaary 17, 2949 Pagé'33L though some PCC teams had their games telecast last season and al- NCAA Seeks Protective Policy ready have sold TV rights for the TV 1949 season. 'BOGEYMAN Only one important school represented at the ACPRA convention's By GEORGE VOIGHT known, three major restrictions on working agreement can and must TV discussion -West Point-has NATIONAL Collegiate Athletic telecasting of sports events: be reached with TV as soon as pos- completely accepted the new me- 1 be sible. Assn., in a convention which closed -TV contracts should made dium. on a one -year basis only. Representatives of two leading Jan. 9 at San Francisco's Hotel St. Lieut. Col. W. G. Proctor, the 2 and TV rights should universities Crisler of the Francis, took a cautious and ap- -Radio -Fritz Academy's delegate, said West be sold separately. U. of Michigan, and Father John Point has, from the first, been in- prehensive look at what some mem- Filming Notre Dame bers regard as its latest and most 3- of games for either Murphy of -said terested in getting all its sports newsreel or telecasting should be their home games were telecast telecast. fearful bogeyman: Telecasting. minutes with no loss of activities was described limited to three of action. last season attend- The "bogeyman" A minority opinion was perhaps ance at the games. "Our attitude in large part is in a report presented by Jamison Harmon, for- Mr. even if due to our special position," he U. summed up by Tom Further, Crisler said, Swarts, athletic director of the Michigan wanted to discontinue said. "We feel the people want of and most dele- mer All-American from Michigan Pennsylvania; now sports director of KFI the telecasts after the 1949 season, our games telecast and therefore found the description suffi- and gates KFI -TV Los Angeles. "I am afraid we would find it ex- we are obligated to do so. As a re- ciently frightening to agree that This opinion identical, inci- tremely difficult because of public sult, price always has been our unless some unified protective - dentally, to that voiced by Hal Deal protest." secondary interest in selling TV policy toward TV was adopted rights." disas- at the ACPRA convention - held they were "threatened with in brief: Public Pressure for TV He said he did not know what ter." Other delegates likewise con- effect TV has had on attendance at same time, only a TV would not prove a complete At the and for presence a game ceded public pressure might force games but did not believe the gate block away San substitute at at the Francisco itself even many fans might colleges to telecast their games de- had suffered seriously. Press Club, a convention of the though at first stay home because of the spite their own antipathy to the On the other hand, the U. of American Colleges Public Relations novelty of while idea. Assn. (ACPRA) was being told telecasting; that Utah's delegate to the convention some fans undoubtedly will develop With few exceptions, regional said, "In view of the high prices that, because of public demand and TV fans, many conferences around the country college sports into permanent for TV rights being quoted all over similar pressures, others, introduced by TV to sports have been awaiting the NCAA re- the country, we felt we should get are going to be telecast whether the events the first time, will be- port for direction. our colleges like it or not and they for every last dollar for games." come active, participating fans at This is true, for example, of the The school sold rights to the might as well face that fact. Pacific Coast Conference, even Authority for the statement was the games; and that a satisfactory local TV station for $600 per game Hal Deal, advertising executive for both football and basketball games during coming season of Tidewater-Associated Oil Co., Television stories on other pages in this issue: the - 23 games in all, he said. which for 23 years has sponsored Telestatus 18 radio broadcasts of virtually every 864,000 TV Sets in Use Dec. 1, NBC Survey Shows 18 He said when the contract was important football game in the GM to Sponsor New York Auto Show Telecast on CBS-TV 22 signed the station said there were West. East-Midwest Coaxial Opening 32 no more than 200 TV sets in the WDTV (TV), Pittsburgh DuMont Outlet, Starts 32 area. There now are about 1,000 'To Your Own Interest' WOIC (TV) Washington Opens 33 in the area, he said, but the station "It is to your own interest," Mr. L & M Buys Washington Senators' AM, TV Rights 33 still has found no sponsor for the Deal advised the college represen- AIEE Schedules Session on Television 42 games-which, he said, was no con- tatives, "to get everything you can Consent Decree Against 3 Firms Controlling TV Patents 52 cern of the University. on television, every minor sport as KLAC -TV Gets L. A. Angels TV Rights 52 well as major sport, every school TV Creates New Advertisers, Smith Tells Chicago Club 57 'Backward,' Says Deal activity TV stations will take Television Costs Analysed in NAB Study 58 to the 59 In his talk the delegates, Hal even if you have to turn the rights Installation Work Starts at New WBKB Site Deal called such an attitude "back- FCC Issues TV, FM Call Letter Edict 59 over free." WBEN -TV Becomes Affiliate of CBS -TV 59 ward," and said such prices were The report on TV presented to Farley, Eagan Say TV Doesn't Hurt Boxing 60 "ridiculous." NCAA delegates by Jamison TV inaugural Films Ready in 24 Hours 60 He said that advertisers would Swarts was based on a survey con- Government Handicaps in British Video Cited 60 not pay such large sums to contact ducted last season in the New TV Hooper, to Cover Ten Cities 60 such limited audiences. Television Center for Youth 70 York - Philadelphia - Boston area, Church Opens He said that the U. of Southern where the highest percentage of FREC School Guide Lists Radio-TV Courses 71 California and U. of California TV sets in the nation are located. at Mr. Los Angeles jointly sold TV rights Swarts said the survey to KLAC -TV in Los Angeles for proves that football attendance defi- New NBC Outlet Is Sixth nitely suffers as a result of televi- $75,000 for 13 home games. sion, particularly attendance at KNBH (TV) TV Station in L. A. KLAC, he said, admitted it paid smaller school games within TV the price for "prestige" reasons range of big school games. KNBH, Hollywood television outlet of NBC, made its debut last night and resold the rights to the Philco TV "might well prove fatal" to (January 16). This marks the city's sixth operating station with only Corp. at a "very sizeable" loss. these smaller schools, he said. KECA -TV to come. He said Tidewater -Associated, It was found, he said, that 80% Two of the programs were nationally sponsored, namely Disney Hats because of its long association with of all TV set owners were football underwriting the NBC Review of * western football teams, was given fans and that 50% of them pre- the News and the kinescoped Philco Charles R. Denny, network ex- first chance to buy TV rights from ferred to watch a game on their Television Playhouse. Four other ecutive vice president, and Mayor the two schools. TV sets rather than attend the ac- advertisers bought spots including Fletcher Bowron followed with "But we weren't even talking in tual game. BVD, Chevrolet Dealers, Bulova dedications. Following was an all - the same money bracket," he said. The findings of the survey dis- and Eastern- Columbia (depart- star lineup of performers with Bill "There were only 67,500 TV sets in prove two major contentions of TV ment store). Goodwin as m.c., plus Art Linklet- the LA area at that time and we network officials, he said, that TV KNBH went on the air with two ter, Hal Peary, Abe Burrows and wouldn't consider paying such a would increase, not decrease, foot- hours of test pattern and music Eddie Bracken among the per - price to reach that size audience." ball attendance and that current and launched its programming at formers. After this hour of stars In defending TV in relation to prices for TV rights are too high. 7 p.m. with a film called Review of came Philco Television Playhouse its box -office effect on college As a matter of fact, he said, 1948. This was followed by the version of "Ramshackle Inn." Sign - sports, Mr. Deal said that TV will present rates are not high enough Pickard Family in a quarter hour off came at 10:40 with Review of stimulate interest in sports, and to compensate for loss of attend- of folk songs. Program is expected the News. thereby increase attendance, "more ance at games and the resulting to be syndicated via kinescope in KNBH operates on Channel 4 than anything in past sports his- loss of cash at the box office. other cities. Next came a film ver- (66 -72 mc). Equipment tests were tory." The report concluded with a rec- sion of One Man's Family produced begun last September and program ommendation that schools adopt, as by Carlton Morse who also handles tests got under way in November. He said the objections now con- TV an interim protective measure un- production on the radio program of The station will operate on a Sun - fronting are exactly the same til more facts on the subject are the same name. day through Thursday schedule. (Continued on page 51) Page 34 January 17, 1949 BROADCASTING Telecasting HOT AFTER HOOPER...?

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BROADCASTING Telecasting January 17, 1949 Page 33 TV Sessions Start Friday u/acomin9 CBS CLINIC Jan. 24: Wander Co. Hearing before FTC continued, Washington. TELEVISION clinic to be held by lining new techniques in produc- TV Twat of the Town telecast. Jan. 25 -26: CBS Television Clinic for agencies and advertisers. Waldorf- CBS for agencies and advertisers tion, scenery and lighting, illus- Additional days have been held Astoria Hotel, New York. will be on Jan.'25 and 26 at New trated with actual effects. Dave open, following the clinic's close, Jan. 25: American Marketing Assn. panel on "Television Information. York's Waldorf- Astoria. It will Sutton, CBS -TV sales manager, for discussion between key CBS -TV Please," Hotel Commodore, New follow the network's second clinic and George Moskovics, manager of executives and station officials on York. Jan. 25: Academy of Television Arts for its station executives, Jan 21, television development, will follow their individual plans. They also and Sciences annual award banquet 22, 23. Tuesday's session devoted with talks on "Selling Television have been invited to observe opera- and seminar, Athletic Club, Holly- for CBS," wood. to agencies is to be repeated for ad- after which William C. tions at WCAU -TV Philadelphia, Jan. 27: ABC Southwestern, Middle vertisers on Wednesday. Gittinger, vice president in charge and WMAR -TV Baltimore, on Mon- and Central States Districts Affiliates of meeting, Ambassador East Hotel, The network's station clinic, to sales, will discuss "The AM day. Chicago. which some 250 radio and television Sales Outlook." Agency Adv. Agenda Jan. 31: ASCAP Field Force conven- luncheon, tion, New York. executives are expected, will also After the Saturday's The agency -advertisers clinic on Jan. 31 -Feb. 4: American Institute of held the Waldorf. FCC Chair- afternoon session will open with a Tuesday and Wednesday, respec- Electrical Engineers annual winter be at general meeting, Hotel Statler, New man Wayne Coy, industry leaders panel discussion in which Messrs. tively, will consist of the following York. and top CBS executives will par- Storer, Larson, Jett, Lodge, Van agenda, repeated in full for each ticipate in the Friday- Saturday- Volkenberg, Underhill, Sutton, session: on "Television Today." Sunday sessions, theme of which is Moskovics and Henry Grossman, Production Fair - CBS crafts- Those who will attend the clinic "Television Is a Going Business director of CBS broadcasting op- men revealing some new techniques include: erations, will participate. . Now." in scenery, lighting make -up and Harold E. Fellows, Wilbur Edwards, Examining minutely every facet A closed circuit television show- titling, to be illustrated with actual WEEI Boston; Earl Gammons, CBS ing of postwar developments in air, Washington; G. Richard Swift, WCBS of the planning, construction and effects. New York; Arthur Hull Hayes. CBS operation of a video station visit- auto and rail transportation as as- San Francisco; Merle Jones, WCCO sembled by General Motors' forth- J. L. Van Volkenburg speaking Minneapolis -St. Paul; Harry Witt, KNX ing executives will hear "the hard on "The Structure of Television." KTTV Los Angeles; Frank Falkner. facts of the future of television," coming "Transportation Unlimited" WBBM Chicago; Eugene Thomas, will close Saturday's afternoon William B. Lodge, discussing WOIC -TV Washington; James C. Han - according to J. L. Van Volkenburg, "AT &T Inter -City Circuits, Tele- rahan, WEWS -TV Cleveland; W. A. CBS vice president and director of session. Lee. KLEE -TV Houston; Palmer K. Sunday afternoon will be devoted vision Recording, TV Station Cov- Lebetman, KRSC -TV Seattle; James television operations. All talks, erage, Frequency Allocations, CBS T. Milne, WNHC New Haven; Vernon panels and demonstrations, he says, to a tour of the new CBS-TV Brooks. WGN -TV Chicago; T. A. Grand Central Station studios, Video Stations." Brooks, WTMJ -TV Milwaukee; Ed- will be frank and concrete. Oscar ward Lamb, WICU -TV Erie, Pa.; Hugh With Adrian Murphy, CBS vice where the visitors will study actual Katz, director of research, Terry, KLZ Denver. video operations. They also will see speaking on "Late Audience Re- G. Bennett Larson, WCAU -TV Phil- president and general executive adelphia; E. K. Jett, WMAR -TV Balti- presiding at all sessions, President in operation the WCBS -TV trans- search." more; Hulbert Taft, WKRC -TV Cincin- Frank Stanton will open the clinic mitter atop the Chrysler Bldg. Too, William C. Gittinger discussing nati; Harry Wismer, WJR Detroit; Rob- "The AM ert Moody, WHIO Dayton, Ohio; George Friday morning by outlining the WPIX New York, the Daily News Picture Today." B. Storer, Fort Industry Co.; William conclave's objectives. station, has invited the visitors to Charles Underhill on "Program- Quarton, WMT Cedar Rapids, Iowa; ming for film Gunnar Wag, WHEC Rochester; Phil A brief talk by Mr. Van Volken- check that station's operations on Television" with ex- Lalonde, CKAC Montreal; Lawrence berg will follow, on the structure Sunday afternoon. In the evening, cerpts from CBS -TV recordings. Leonard, WFMD Frederick, Md.; J. will attend CBS- George Moskovics in a discussion P. Wilkins, KFBB Great Falls, Mont.; of television and what makes it clinic members the C. T. Lucy. WRVA Richmond, Va.; J. C. Kellam, KTBC Austin, Tex.; practical, after which William B. C. E. Gatchell, WGAN Portland, Me.; Lodge, vice president in charge of William T. Knight, Savannah Broad- First Round of Court casting Co.; Samuel Woodworth. WFBL general engineering, will discuss Syracuse; Richard Wolfe WBNS Co- AT &T inter-city circuits, video re- 'SCREEN TEST Fight to TV Show lumbus. cordings, TV station coverage, fre- Edward Craney, K X L Y Spokane, 1944 Wash.; Thad Holt, WAPI Birming- quency allocatiòns and CBS TV FIRST ROUND in the $500,000 court fight between the radio pro- ham, Ala.; Cecil Martin, WNBF Bing- studios. gram, Screen Test, and the television show, Hollywood Screen Test, was hamton, N. Y.; George D. Coleman York Court WGBI Scranton, Pa.; Ben Ludy and won last Monday by the video program. New Supreme Jus- K. G. Marquardt, WIBW Topeka, Kan.; Storer to Speak tice Aron Steuer refused to prohibit Hollywood Screen Test from continu- Lee P. Loomis, KGLO Mason City. Speaking from his television ex- Iowa; F. E. Lackey, WHOP Hopkins- ing on the ABC network pending vilïe, Ky.; Louis Saiff Jr., WWNY periences in Toledo, a relatively trial of the action. The trial will program Screen Test was heard by Watertown; John Kennedy and Howard small market, George Storer, presi- millions, that the title became so L. Chernoff, WCHS Charleston, W. start today (Jan. 17). Va.; G. W. Covington Jr., Montgomery. dent of Fort Industry Co., Detroit, Significance of the action to well known as to amount to a Ala.; L. W. Milbourne, WCAO Bal- will follow with `Television "practical trademark," that the de- timore. Md.; Merrill Lindsay, WSOY - radio and television is in part due Decatur, Ill.; Allen L. Haid, WMMN Where Does the Operator Get Off ?" to the fact that the suit is believed fendant by its program, which is Fairmont, W. Va.; John Fetzer, WKZO Friday morning's schedule will con- similar in format and title, is de- Kalamazoo, Mich.; Joe Bryan and C. to be the first in which a television Crutchfield, WBT Charlotte, N. C.; elude with talks by G. Bennett Lar- show is accused of invading the ceiving and defrauding the public G. Pearson Ward, KITS Springfield, son, director of television, WCAU - and is damaging the plaintiffs. rights of a radio show. MJ. C. Burwell, WMBS Uniontown, TV Philadelphia, on the Quaker They said that their negotiations Pa.; Henry B. Clay, KWKH Shreve- City's video programming, and E. The suit was brought by Robert with MBS to revive their program port, La.; Earl W. Winger, WDOD Monroe and Latham Owens, own- Chattanooga, Tenn.; Harry M. Bitner, K. Jett, vice president and general on the network have been turned WFBM Indianapolis, Ind.; R. B. Wes - manager of WMAR -TV Baltimore, ers of Screen Test Inc., who in down because of the existence of tergaard, WNOX Knoxville, Tenn.; on 1944 broadcast the radio show, Harry Burke, KFAB Omaha, Neb.; "Facilities, Programs and Poli- the Hollywood Screen Test pro- W. P. Williamson Jr., WKBN Youngs- cies of WMAR-TV." Screen Test, 130 times over an gram -MBS stating it is its policy town, Ohio; Robert G. Magee, WHUM Mr. Coy MBS 87- station network, under Reading, Pa.; Ike Lounsberry, WGR will speak informally at to have the first television rights Buffalo, N. Y.; William E. Rine, WWVA Friday's luncheon. His subject will sponsorship of Metro - Goldwyn - on a program. These rights are Wheeling, W. Va.; A. R. Hebenstreit, be Mayer. KGGM Albuquerque, N. M. Joe Ber- "The Present State of Tele- now questionable, in the case of nard, KOMA Oklahoma City, Okla.; vision." They contend that Hollywood Screen Teat, in view of the exist- Wilton E. Hall, WAIM Anderson, Screen Test, an ABC sustainer, ence of Hollywood S. C.; Harry Buckendahl and Mar- Friday afternoon's program will Screen Test. shall Field Jr., KOIN Portland. Ore.; open with Charles Underhill, CBS - Sundays 8 -8:30 p.m., is a copy of Defendants countered that in L. S. Mitchell and David E. Smiley, TV director of programs, their show and is preventing them 1948, conceived W D A E Tampa, Fla.; Frank King, speaking January they the WMBR Jacksonville, Fla.; John M. on programming for the new medi- from selling their own program. idea of Hollywood Screen Teat and Rivers, WCSC Charleston, S. C.; Leo um. His talk will be illustrated They ask: (1) A permanent in- know of the existence of Fitzpatrick, WGR Buffalo, N. Y.; Ray with didn't P. Jordan WDBJ Roanoke, Va.; Ralph CBS -TV recordings. Herbert V. junction, (2) that profits derived Screen Test. It had reputedly been R. Brunton, KQW San Francisco; Akerberg, vice president in charge from the TV show be paid to them, off air since 1944. Howard Lane, WJJD Chicago. the Among CBS officials who will attend of station relations, will follow with and (3) for the half-million dollars Paul Mowrey, director of televi- are: Frank Stanton, president; Adrian a discussion on the development of in damages. affi- Murph vice president and general sion for ABC, submitted an executive; Lawrence Lowman. vice the CBS video network. The defendants are: Lester H. davit on behalf of the defendants president and general executive; J. Friday evening will be devoted to Lewis, the show producer, who ABC, first airing the L. Van Volkenburg, vice president and that before director of television operations; Wil- a dinner and talent show, headed trades as Lester Lewis Assoc.; Neil show April 15, 1948, had conducted liam C. Gittinger, vice president in by Morey Amsterdam, at the hotel's Hamilton, director and Hollywood a search on the title and format of charge of sales; William Lodge, vice president and director of general en- Sert Room. actor, and American Broadcasting' the Hollywood Screen Teat to make gineering; Victor Ratner, vice presi- Saturday morning's session will Co. ABC is a nominal defendant. sure there was "no prior or con- dent in charge of sales promotion and advertising, and Charles Underhill, open with Mr. Van Volkenberg out- Plaintiffs contended that their flicting use." director of television programs. I aj 36 0 Janaary 17, 1949 BROADCASTING Telecasting World's Largest Baby Beef Show at Omaha's Aksorben Stara

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BROADCASTING Telecasting January 17, 1949 Page 37 IN APPRECIATION of "pleasant hospitality" during the 1948 NAB Convention in Los Angeles, Justin Miller (I), NAB president, presents an honorary certificate to Bill Ryan, general manager of KFI Los Angeles, who accepts it in behalf of Earl C. Anthony, station owner. ATTENDING WOIC Day held by Washington Ad Club as TV station opened were (I to r) W. K. Trenor, research, Art Brown, m.c., and Jack Hardesty, publicity, all WOIC; Al Kelly, comedian; Ed Sullivan of Toast of the Town; Ben Strouse, WWDC Washington, club pres.; Gene Thomas, WOIC gen. mgr.

GUESTS at seminar on "TV and Its Progress" sponsored by Moser & Cotins, Utica agency, are (I to r) James Brown, Lyle Reigler and Laura Mang, Moser & Cotins; George Wal- lace, NBC; William Alford Jr. and Al Gillen, WSYR Syracuse, and Frank Chizzini, NBC.

DISCUSSING set production during radio and TV conference at Interna- tional Homefurnishings Market in Chicago are I. E. Showerman (I), NBC v.p., and Max Bolcom, RMA president.

WASHINGTON Music Guild president, Hirsh de La Viet (I), presents Cash Box Oscar for best band of year to Vaughn Monroe (center) with Eddie Gallaher, WTOP Washington disc m.c., representing "platter spinners."

JACK JACKSON (r) of KCMO Kansas City's Hi- Noon Review gets togeth- RCA field men inspecting model TV ALL CURLS when Beauty Factors Inc. er with the sponsor, studio at sales meet of Engineering initiated sponsorship of Meet the Lewis Selders (I), pres. Products Dept. in Camden are (I to r) Stars on ABC for Insta -Curl are (I to of Spear Mills, and (I r) Frank Samuels, ABC; George Gale, to C. M. Lewis, E. Frost, F. D. Meadows, r) Edgar Shooks, Ralph Dana Pratt, Merrill Trainer, J. H. producer; Edgar Smith, Beauty Fac- and Bill Lorimer, Walden and J. B. Pipes, Keachie, A. Josephsen and A. R. tors pres., ABC. Spear's repre- Hopkins. sentative.sentafive. Program notes (for TV prospectors!). With twenty -four regularly scheduled shows ...a wide range of remote pickups and studio productions that includes entertainment for children, sports events, practical help for the homemaker ... complete and comprehensive coverage of the news, on-spot reporting of special events ... movies, drama, comedy...

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BROADCASTING Telecasting January 17, 1949 Page 39 Bare Bones BMB our Xeipeets now - SOME SEMBLANCE of order may emerge fditv-t«l from the chaos surrounding Broadcast Meas- urement Bureau. Acting with heartening alacrity, the BMB executive committee, made up- of top men representing the Assn. of Na- Bows and Boos tional Advertisers, the American Assn. of Advertising Agencies, and the NAB, has de- TELEVISION engineers merit the highest vised plans for the 1949 coverage measure- praise for their achievements which last ment, and has placed the production authority Wednesday linked 14 cities from the Atlantic in the competent hands of Dr. Kenneth H. to the Mississippi into a unified video network. Baker, NAB research director. It is regrettable that television showmen can- The survey will proceed as scheduled in not be given equal praise for their pooled pro- March, and under the research methods agreed gram commemorating this spectacular event. to by the BMB technical committee. There will Working together, the program heads of the be no cutting of corners on the measurement four TV networks should have put on a video itself, despite the tight financial condition of show surpassing anything previously presented BMB. Results will be forthcoming in the fall. to home viewers. It could have been a full -scale They may not be produced on slick paper, buck- drama with an all -star cast, a variety bill with ram- bound, but the grist will be there. Hugh every act a headliner, a first -flight documen- hits the road to enroll net- Feltis, BMB president, tary. On many occasions the individual enough new subscribers to pay the freight -a works and stations have presented outstanding task he is well equipped to perform. job could programs of all types. What a they to BMB the 1949 study What happens after NEIL REAGAN have done in concert. is problematical. Reorganization plans are un- JOHN took its own quarter - Instead, each network consideration. The task at hand is to its own show, not even troubling to der hour for meet current commitments in good faith. By check with the other networks to produce a SOME people push their way into radio. One network did not even acting promptly and summarily, the BMB ex- pleasing ensemble. Now Others use pull. But J. Neil Reagan, give its viewers the courtesy of rehearsing its ecutive committee has kept BMB alive. that all concerned are aware of the unvarnished newly appointed manager in charge of all program in advance, but let them watch while operations for the McCann- Erickson Hollywood hunted for the chalk marks on the facts, we think BMB will survive. the actors office, was literally pushed into radio. floor which showed them where to stand to Broadcasters should remember that, in the come into camera range. publications field, the Audit Bureau of Circula- It happened back in 1933 when he was visit- The "Golden Spike" ceremonies were ex- tion almost died, because of intramural con- ing his brother Ronald, now a Warner Bros. pected to have the largest audience ever to troversy. After its false start, it enjoyed picture star, but then announcer- sportscaster watch a video program. In failing to deliver healthy growth. The same can, and probably of WHO Des Moines. a program worthy of the occasion, TV show- will, happen with BMB, or its measurement "Moon" Reagan, as he is known to friends in men missed a golden opportunity. successor. and out of the industry, was then a cost accountant with plans to be a lawyer. The sta- SINCE the days of the founding fathers, tion program manager, seeing the young chap America has been the land of standard- "I'll Huff and Puff ..." waiting around, assumed he was there for an ization. The narrow -gauge railroad went audition. So without consulting him and over the way of the dodo; screws, nails, nuts, STRAW indicating the direction of the radio his protest, he was handed a script and shoved bolts, were all Standardized. So were log wind appeared last week as the lead CLOSED into the audition booth. coins, pick- handles, bottle caps and left - CIRCUIT in this journal. Believing it a gag instigated by brother hand drive cars. We have a National Bu- Gist of the item was that all three San An- Ronald, he went through with the audition. reau of Standards, which determines tonio newspapers have capitulated to popular The legal profession lost a possible Clarence logs to standards on everything from time (by the demand and restored program their Darrow when "Moon" Reagan won the audi- clock) to 'tensile strength of steel. Then columns after stations had refused to pay for why, an upheaval in the phonograph the space. tion. And at $17.50 per week which to him record standards? We now have in addi- Although Editor and Publisher, newspaper was even more amazing. tion to the standard 78 rpm for home re- trade journal, carried the full story of all the But since those days Mr. Reagan has had a cordings, the 38314 long -playing develop- huffing and puffing of,San Antonio papers when varied career. Besides announcer -sportscaster, ment of CBS, and the newly announced 45 they were attempting to force stations to pay he has been radio, stage and screen actor. His rpm of RCA Victor. Well, after all, we for the logs, the fact of their final capitulation credits also include those of writer- producer, guess it's the free competition that counts. barely made the magazine last week. There's director and general trouble- shooter. If the midgets produce better fidelity than a one -paragraph account tucked away on With the administrative responsibilities that the biggies the public will buy them. Any- page 54. go with being Hollywood manager in charge of thing the public accepts becomes standard. The San Antonio story is significant when all operations for McCann-Erickson in that reviewed in detail (see story, page 29) as an city, Mr. Reagan has no time these days per- indication of the course which will eventually sonally to engage in histrionics. be followed in other cities where publishers But he does Professional Immunity have charged for logs in a search for easy ad- direct the weekly CBS Dr. Christian program (Chesebrough Mfg. vaseline REPORTERS are protected in only 11 states vertising revenue. Co.- hair tonic); against legal and other reprisals if they refuse In every city where the plan has been at- and supervises production of Pillsbury Flour to reveal confidential news sources. Not one tempted, as in San Antonio, there has been pub- quarter hour segment of the five weekly ABC of the 11 laws, however, recognizes radio news- lic demand that the logs be restored. In some Kay Kyser's Kollege of Fun & Knowledge when men, because the original law was enacted by cities, station management has been forced to that program originates from the West Coast. Maryland in 1896 and the other 10 states have capitulate to the newspapers. But the fact re- Neil Reagan has similar duties on the weekly copied it. mains that in the vast majority of metropoli- Straight Arrow show sponsored by National The need for inclusion of radio in these tan centers large enough to support a daily Biscuit Co. on Don Lee Pacific stations. When paper, statutes is obvious. Still more obvious is the station logs still appear without charge that series goes Mutual starting Feb. 7 it will need as a part of the news content which of privilege laws in the other 37 states - readers be increased to thrice weekly and so will his laws with have a right to expect. specific recognition that reporters supervising duties. He also writes West Coast are reporters, whether the means of publica- Newspaper management is be to congratu- originating commercials for the five tion is in print or on the air or on a TV or lated on this wise course. weekly Newspapers have CBS Godfrey for facsimile receiver. their responsibilities to their readers just as Show National Biscuit. A suggested model law has been sent by radio stations have to their listeners. Tampico, Ill., was his birthplace and the date Sept. 16, 1908. His given names NAB to all state broadcasters associations, and The siren song of possible easy revenue will are John Neil. to broadcasters in non -association states. This never compensate for public loss of confidence The Reagan family did some moving around being a state legislative year, broadcasters which inevitably results when a paper or a sta- in those days. As result he received his early should contact their legislators and submit the tion forgets its responsibility to its readers or schooling in such Illinois cities as Chicago, model law for prompt consideration. its listeners. (Continued on page 45) Page 40 January 17, 1949 BROADCASTING Telecasting MORE THAN EVER, WOAI STANDS OUT /14 Naar Pouie1liee ,lerveradiay

TEXAS ANTONIO, WOAI - SAN Teepagee ea eire County Area sed 65 FALL 1948 Returns are in from a brand new Hooper Survey of family listening habits in 65 Texas counties, where INC. E. HOOPEx.Mu0e+s o.ounC. nuaNa 50 -100% of the Radio Families listen regularly to

WOAI, both Day and Night (BMB Study No. 1).

of listening-prefer- comparison network These are the 65 counties surveyed by Hooper (Total Here is a against other WOAI within Radio Families, 320,940 BMB 1948 estimate). ence for located - non-network and k stations the 65 -county to 12:00 Noon) (6:00 AM 29% MORNING - WOAI 16% All ABC Stations Stations % CBS ó All 7% Station All MBS 11% Non -net. Stations M1 :00 Noon to 6.00 (12 30 AFTERNOON-(12:00 WOAI 17 % All ABC Stations 12% All CBS Stations 6% MBS 0% Stations Non-net.Non -net to 12:00 Mid.) (6:00 PM 35% EVENING The Hooper Listening Area Index is based on a record of 14% WOAI 16% habitual family listening data obtained from mail ballots re- All ABC Stations ceived from a cross -section of homes in the surveyed area. All CBS Stations All MBS Stations -2% This question was employed on the mail ballot: "To what sta- Non -net. Stations tions do you and your family listen MOST FREQUENTLY, OR MOST OF THE TIME ?"

WOAI NBC50,000 WCLEAR CHANNELTQN

Represented by EDWARD PETRY & CO., INC. -- New York, Chicago, Los Angeles, Detroit, St. Louis, San Francisco, Atlanta, Boston

BROADCASTING Telecasting January 17, 1949 Page 4 1 4 11911 4 :'ll'1III IP1ii 119!I:I'i;lial'1161h i l'i1'!IIII'lil!Illllli 11IILII'I IIIIIII' 16111191iIIJ l'll"i':I':LI 111111:VI'f11, 111h111a'I!l'!11. In Market for Radio ti t CHEVROLET Public Events Time CHEVROLET will be on the lookout in 1949 for big public events radio time buys such as its purchase of NBC election newscasts last year, Management according to Thomas H. Keating, general sales manager. Chevrolet, he I said, will spend more for advertising in the coming year than any other auto company in all history. + "We'll be in the market for any said that Chevrolet spent more broadcast that will draw listeners money for advertising in the past by the millions," he told BROAD- 12 months than any other auto MRS. MARSHALL B. HANKS, wife mer acting manager of CJBC, now CASTING at the press showing Tues- company. of late MARSHALL BERNARD freelancing in Toronto. BUD WALKER day of the 1949 Chevrolet in the "In 1949," he said, "the expendi- HANKS, president of KRBC is manager of Dominion Network for Waldorf- Astoria Hotel, New York. ture will be greater by far -and Abilene, Tex., succeeds her husband Canadian Broadcasting Corp. Mr. Mc- you can underscore 'by far' -more as station's president. ANDREW B. Gall has been with CBC for two years. Earlier, he told radio, newspaper than any other auto company in SHELTON, national advertising man- WALTER ALBERT BUCK has been and advertising executives from all history. Reporter -News, has ager of Abilene elected operating Chevrolet's Atlantic Seaboard re- "We'll really open all the stops been appointed executive vice presi- vice president of gion that his company was happy dent. And GEORGE S. ANDERSON, this year. We do so because we RCA Victor Divi- about the 14 -hour election night are three years closer to the com- business associate of Mr. Hanks, was sion, Radio Corp. radio purchase. elected chairman of the board and of America, Cam- petitive market than we were when secretary of the publishing company He admitted that there was some we opened production after the den, N. J. He has "grousing" at the repetitive 1which operates KRBC. served as president nature war." 11 of the "Chevrolet is first" message 1 He also revealed that the more 1JOHN H. MITCHELL, WBKB (TV) of Radiomarine 1 Corp. of America, that evening but added that he conservative has been Chevrolet executives Chicago business manager, ascribed most complaints 111appointed general manager of station. a service of RCA, of the to believe that at least a 10% pro- 1 since March 1948. "Republicans and competitors." 1 will 1Mr. Mitchell was formerly with Bala- duction increase be achieved in He had previously The majority of critics, he said, 1ban & Katz (licensee of WBKB) thea- 1949. If goal . is reached, it 1 that been with S. Itre operations. the U. believed it a "clever use of radio will make the year the biggest in I Mr. Buck Navy, retiring as II time." II a admiral. Chevrolet history. In 1948, he said, ICLIFFORD FOX has been appointed rear !manager of KVSM San Francisco. He Outlining the success of Chevro- production reached 1,055,000 cars I JOSEPH H. McCONNELL has been Iwith Palo Alto, let in 1948, when, he claimed, it and trucks, third largest in its !was formerly station's 1II1 elected vice presi- IFRANK M. outsold all other automobiles, history. 1!ICalif., studio. CAMP- he 1I dent in charge of I!IIBELL has been appointed program finance of Radio In his talk, Mr. Keating praised IImanager. I Campbell -Ewald Co., II Corp. of America, Chevrolet's I New York. Mr. Mc- advertising agency, for its work in IG. of !FRED GODDARD, manager Wash., has been Connell joined CALIFORNIA LIBEL aiding the company achieve sales iKRRO Aberdeen, department I legal I supremacy. "It is Iof Cham- the only agency IIelected president Aberdeen I Group Seeks II of RCA Mfg. Co., Exemption Law I we Iber of Commerce. have ever had and we are proud II now RCA Victor I of that," he III said. I IN AN I attempt to INORMAN LUKER, head of British Division, in 1941. clarify radio's Broadcasting Corp.'s Talks Dept., He has been a vice libel responsibilities on the state London, has been appointed North president in charge level, a group of California radio of law and finance men on American representative of BBC, suc- Jan. 8 conferred with Gov. WCPO REALIGNS ceeding WILLIAM H. REID. Mr. Mr. McConnell of RCA Victor Earl Warren in Sacramento. Harry since April 1947. Reid is returning to England after Butcher, KIST Santa Barbara own- Executives in New Posts six and a half years in America. SEYMOUR N. SIEGEL, general man- er and president of California PAUL H. MARTIN, formerly commer- ager of WNYC New York, has been Broadcasters Assn., lead appointed radio chairman for New the group cial manager of WISE Butler, Pa., seeking support of a measure to has been appoint- York for the "Gratitude Train," ar- riving from France on Feb. 2, as exempt radio stations from libel ed general manag- responsibilities in er of WSKI Mont- that country's "thank you" for the political ad- pelier and Barre, "Friendship Train." dresses and other spontaneous com- Vt. DICK JOY, general manager, KCMJ ment beyond control of stations. Palm Springs, Calif., is currently on Others who conferred with Gov. J. LEONARD TAY- leave of absence troni station to take LOR,formerly gen- Warren were Calvin J. Smith, up freelance announcing in Holly- KFAC Los Angeles eral manager of wood. ROLAND VAlLE replaces him general man- WCMW Canton, as acting manager. ager and NAB district director; Ohio, has been ap- William Beaton, general manager Mr. Miller pointed manager of KWKW Pasadena and Southern Mr. Smith of WBUT Butler, Pa. Mr. Martin DAVID SARNOFF California Broadcasters Assn. president, and Donn Tatum, counsel for PERSONNEL realignment involv- STANLEY JASINSKI, general man- In England for Hearings CBA and SCBA. ing three executive positions at ager of WWOL Lackawanna, N. Y., is WCPO Cincinnati became effective the father of a girl, Marie Grace. BRIG. GEN. DAVID SARNOFF, this month, M. C. Watters, vice chairman of the board of RCA, president of Scripps- Howard Radio BOB McGALL, assistant manager of last Tuesday aboard the and general manager of CJBC Toronto, has been promoted to sailed WCPO, assistant to manager of Dominion Queen Mary to appear before the AIEE Includes TV announced. Network, British Arbitration Tribunal's John ' Patrick Smith, formerly in charge of CJBC. Mr. AMERICAN McGall replaces BOB KESTEN, for- hearings in the case of the Cable Institute of Electrical WCPO station director, has moved Engineers has included a session on & Wireless Co. up to assistant general manager, television in the program of its an- The hearings, to be held in Lon- and Glenn Clark Miller, who had nual winter general meeting, to be been is don, are to decide the price to be program director, now sta- held Jan. 31 -Feb. 4 at New York's tion director. Earl Corbett has Norfleet- Church paid for the C & W properties Hotel Statler. Set for 10:30 a.m., moved into the program director which are being taken over by the Jan. 31, the TV session will include post. WILLIAM JAMES NORFLEET, British Government under the Na- P. C. Goldmark, CBS, speaking on Mr. Smith has been with Scripps - chief accountant of FCC, and Mrs. tionalization Bill. Gen Sarnoff is "Brightness and Contrast in Tele- Howard for 21 years. Mr. Miller, Nerfleet have announced the en- to testify as an impartial expert. vision"; H. P. Steier, RCA, on "De- who joined the organization five velopment of Large Screen Metal gagement of their daughter, Caro- Neither he nor any RCA official or years ago, is president of Theatre Kinescope"; T. T. Goldsmith, Allen Productions Inc., Fort Thomas, Ky. line Mason, to John Church, Wash- RCA itself, it was said, has any financial interest in the British B. DuMont Labs, "Progress Report Head of Scripps- Howard Radio is ington. Mr. Church is the son of company. on Ultra High Frequency Televi- Jack R. Howard, who is also gen- Mr. and Mrs. Durant Church' sion"; S. C. Spielman, Philco Corp., eral editorial manager of the and Gen. Sarnoff will later visit other is a graduate of George Washing- "Input Power Requirements of Scripps- Howard newspapers. One countries in Europe on RCA busi- Television Receivers "; R. V. Little of these papers is The Cincinnati ton U., that city. Miss Norfleet is ness. He expects to return to Jr., RCA, "Large Screen Projection Post, with which WCPO is affili- a graduate of Cornell U. United States early in March, Television." ated. Page 42 January 17, 1949 BROADCASTING Telecasting Respects (Continued from page 40) CCNY RADIO MEET Galesburg and Monmouth. Set for March 29 -30 With football his extra- curricular in ra- activity, he graduated from high EXPANDED opportunities dio and television will be the theme school in Dixon, Ill., in the spring of the fifth annual City College of of 1926. At that time he earned New York Radio -Television and the nickname . of "Moon." He had Business Conference March 29 and his hair shaved off and the effect 30 in New York's Hotel Roosevelt. was "moon like," others decided. WTAG's transmitter building. On March 30, the annual CCNY Following high school, the next radio and television awards will couple of years were spent as cost be announced. Deadline for filing accountant for few a business WTAG -FM POWER award entries is Jan. 31. firms. With monies saved to sup- July 1935 and were married Aug. plement The advisory committee planning a scholarship, in fall of 31, that year. The Reagans but re- Boost to 20 kw Effected the conference includes: Dr. 1929 he enrolled Harry at Eureka (Ill.) cently moved into their new home N. Wright, president of the City College, majoring in economics and in suburban Bel Air district. WITH tests completed on its new sociology. College of New York; Elon G. Gardening Hobby transmitter at Paxton, Mass., Borton, president and general man- Hashing for board in the girl's WTAG-FM Worcester, Mass., is A philatelist, Mr. Reagan also ager, Advertising Federation of dormitory, Neil Reagan also man- operating with increased power of America; aged the college lists gardening as a hobby. Other Earl Bunting, president, print shop and 20 kw, the station announced last O'Sullivan Rubber Co. and manag- took in much "outside work." And spare time is spent in his workshop. Denying that he is a joiner, week. All WTAG programs are ing director, the National Assn. of he also lettered in football as an being duplicated, a.m. admitted is a membership in Holly- 7:45 -11:15 Manufacturers; Wayne Coy, FCC end. p.m. daily. chairman; Augustin Frigon, gen- Taking an active part in college wood Ad Club. WTAG -FM has been on the air eral manager, Canadian Broadcast- politics, he was president of the Five feet 11% inches with brown ing hair and hazel gray eyes, and 170 since 1940 with limited power, op- Corp.; Carl Haverlin, presi- Booster's Club which ran the an- dent, Broadcast Music Inc., and nual homecoming dance and other lbs., John Neil ( "Moon ") Reagan erating from a unit in WTAG's is always in a state of calm. "Take transmitter at Holden, Mass. With president, Radio Executives Club money- making campus events. Dur- of New York; William S. Hedges, ing his senior year he was also it easy, don't get excited and you its increased power the FM station can accomplish more," he says. And will continue to operate on Channel NBC vice president; Ira A. Hirsch- chapter president of Tau Kappa man, president, Metropolitan Tele- Epsilon.. Along with it he man- young Mr. Reagan maintains that 241 (96.1 mc). philosophy in his daily life. vision Inc.; Bernice Judis, vice aged to teach freshmen classes in The new transmitter and adjoin- president and general manager, economics. ing 200 -ft. tower include the latest WNEW New York; Al Paul Lef- He was graduated with an A.B. innovations in transmitter con- ton, president, Al Paul Lefton Co.; in 1933 and a few weeks later he struction, WTAG -FM reports. H. L. McClinton, vice president, visited brother Ronald. FIGHTING FUND Because of the exposed and iso- N. W. Ayer & Son; Howard S. KFWB Next Stop Radio Guild Gives Pledge lated location and 1,300 -ft. eleva- Meighan, CBS vice president; tion of the FM provi- Thomas L. Norton, dean, City Col- Remaining with WHO for bal- THE RADIO GUILD, United Office transmitter, lege sions are kept on hand to last a School of Business; Vergil D. ance of the year, "Moon" Reagan and Professional Workers of Amer- Reed, associate director of re- in early 1934 was transferred to ica, CIO, has pledged $2,000 to the stormbound operator for many search, J. days. Emergency power would be Walter Thompson Co.; WOC Davenport. He continued $100,000 Fighting Fund the union Robert Saudek, ABC vice provided a 50 kw gas president with that station seven years and decided upon at a UOPWA Na- by generator, in charge of public affairs; which would on automatical- Theo- was program director upon resig- tional Conference held Jan. 8 -9 in switch dore C. Streibert, member, MBS nation in favor of the West Coast New York City. The money will ly within five seconds should normal board of directors, and president of power be and the movies. be used for a new organizing drive. source cut off. WOR New York; Robert D. Swe- KFWB Hollywood was his next On the floor of the conference, zey, and A. D. Willard Jr., NAB stop as a sports announcer. Later the Radio Guild was commended executive vice president. he was made newscaster and editor for its new contract with CBS, cov- and production manager in fall of ering 650 white collar workers and Telespots Opens Office 1943. In the meanwhile he was also providing for average increases of putting his acting ability to use, $4 weekly [BROADCASTING, Nov. 22]. TELESPOTS Inc., New York, pro- MERGER The guild also pledged to repay ducers and distributors of open end freelancing in several Warner International, Universal Join Bros. and Columbia Pictures pro- $1,200 it owed the national office and package film television com- ductions. Nor was radio acting for aid in the CBS negotiations and mercials, last week announced the MERGING of International Re- overlooked. then immediately raised $900 of opening of a Washington, D. C. cording Studios with Universal He left KFWB in July 1944 to this amount. sales office at 420 Victor Bldg. Al Recorders has been announced join CBS Hollywood as a senior Sherman, president of the Sherman by Will H. Voeller, executive vice Plan Inc., Washington, distributors director. With advertising agencies KTLA (TV) Hollywood children's president of latter firm. Corpo- taking many of their key men from of industrial motion pictures, will ration will be known as Universal the networks, McCann-Erickson show, Judy Splinters, has been award- head of the Washington office. He Recorders Inc. ed the 1948 Television Award of the was some six months later invited him formerly director of short sub- All studio and recording activi- Tenth District of the California Con- jects publicity and advertising for to join its Hollywood production ties of both companies are now congress of Parents and Teachers. Columbia Pictures, New York. staff as a director. centrated at the studios of Univer- First assignment was on the sal Recorders, 6757 Hollywood NBC Westinghouse Show with Blvd. Those now occupied by In- John Charles Thomas. Since then ternational Recording Studios at his duties have multiplied FIRST FIFTEEN PACIFIC HOOPERATINGS and Mr. 6700 Sunset Blvd. are closed for all Reagan has dropped his acting December 1948 -Evening recording Dixon McCoy chores. activities. No. of Year Ago has joined Universal as vice presi- Heads Production Program Cities Sponsor & Agency Hooper Hooper +or- Pos. dent. Jock Benny 6 American Tobacco (BBDO) 34.9 37.1 -2.2 1 He of into handling all Charlie McCarthy 6 Standard Brands (JWT) 24.9 28.1 -3.2 5 sort slid Fibber McGee & Molly 6 S. C. Johnson & Son (NL &B) 24.8 28.2 -3.4 4 radio activity at the agency's Horace Heidt 6 Philip Morris (Biow) 23.1 14.1 +9.0 33 Hollywood office, assuming title Bob Hope 6 Lever Bros. (Y&R) 22.9 29.7 -.6.8 3 New FM Transmitter the Bing Crosby 6 Philco Corp. (Hutchins) 22.7 21.2 +1.5 10 of Hollywood radio production Phil Harris -Alice Faye 6 Renal, Drug Co. (BBDO) 21.1 22.2 -1.1 9 A NEW 10 w FM transmitter said manager. Along with those duties Dennis Day 6 Colgate -Palmolive -Peet Co. 12.7 +7.6 42 by its manufacturers to be the he was made the agency's Holly- Fred Allen 6 FordaDealers of America (JWT) 20.0 26.5 -6.5 6 smallest, lightest, and least expen- wood manager in mid -November People Are Funny 6 B. & W. Tobacco Corp. (Seeds) 19.6 14.4 +5.2 32 its kind and designed Truth or Consequences 6 Procter & Gamble (Compton) 18.8 22.9 -4.1 8 sive of for 1948, succeeding the late August J. Walter Winchell (2 mos) 6 Andrew Jergens Co. (Orr) 18.0 33.2 -15.2 2 use in educational radio, has been Bruhn. The Whistler 6 Signal Oil Co. (Stebbins) 17.8 12.0 +5.8 46 announced by Radio Engineering Radio Theatre 6 Lever Bros. (JWT) 17.6 18.3 -0.7 14 Whirlwind was his romance with Take It or Leave It 6 Evenharp (Blow) 17.0 16.2 +0.8 22 Labs, Long Island City, N. Y. The Elizabeth Hoffman of Des Moines. Includes first and second broadcasts transmitter sells for $1,595. Its On a blind date, they met in late maximum coverage is five miles. BROADCASTING Telecasting January 17, 1949 Page 45 JOHNSTON, URIDGE Nielsen Radio Index Top Programs Elected by SPAC (COAST -TO- COAST, INCL. SMALL-TOWN, FARM, AND URBAN HOMES AIMS MEET -and including TELEPHONE and NON -TELEPHONE HOMES) Craney Gathering Same Day ABC's Stations Planning and Ad- REPORT WEEK DEC. 5.11, 1948 visory Committee has elected Henry FIRST meeting of the Assn. of P. Johnston, exec- TOTAL AUDIENCE AVERAGE AUDIENCE Independent Metropolitan Stations will be held Jan. 28 -29 at the utive vice presi- Cur. Pres. Cur. Peints Cur. Prev. Cur. Points dent of WSGN Rank Rank Program Rating Change Rank Ronk Program Rating Change Stevens Hotel, Chicago, according to a joint announcement by Patt a s EVENING, ONCE -A -WEEK, 15.60 MIN. EVENING, ONCE -A -WEEK, 15-60 MIN. Birmingham, McDonald, WHHM Memphis; Steve representative for 1 1 Lux Radio Theater....32.2 -1.9 1 1 Lux Radia Th ....24.6 -1.4 2 2 Talent Scouts 27.2 -1.0 2 4 McGee 8 Molly 20.8 +03 Cisler, WKYW Louisville, and District 4, south - 3 4 McG. S. Molly 26.6 +2.2 3 3 Jergens Journal 20.4 -1.2 Dave Baylor, WJMO Cleveland. central states, 4 3 Bob Hope 4 6 My Friend Irma 19.6 +0.3 5 7 My Friend Irma 24.7 +1.5 5 2 Talent Scouts 19.5 -1.2 The AIMS meeting has no con- Mark Woods, 6 6 Jack Benny 24.3 +0.8 6 5 Bob Hope 19.5 -0.1 nection with a meeting Ed Craney, A B C president 7 14 Harris -Faye 23.4 +1.4 7 8 Jack Benny 18.9 8 5 Jergens Journal 23.0 -1.3 8 22 This Is Your FBI 18.3 + Northwest broadcaster, has called announced 7 Mr. D. A. 18.2 last 9 48 Suspense 22.5 +6.6 9 for Jan. 28 at the Palmer House, week. Harold 10 8 Dugys Tavern 21.9 -1.0 10 16 Harris -Faye . 17J +ió I1 24 This Is Your FBI 21.8 +2.1 11 9 Duffy's Tavern 17.6 -0.4 Chicago [BROADCASTING, Dec. 27]. Krelstein, general 10 D. 12 27 Mr. Keen Mr. Johnston I2 Mr. A. 21.6 -0.7 173 The Craney meeting was called to manager of 13 15 People Are Funny....21.3 +1.4 13 17 Dennis Day 17.3 +sé 14 18 Dennis Day 21.1 +2.9 14 11 People Are Funny 17.1 +0.1 set up an organization of stations WMPS Memphis, is his alternate. 15 39 Suspense 16.9 +4.2 15 37 Mr. Keen 20.7 +4.9 to fight against clear channels. In- ABC 16 31 FBI, Peace, War 20.5 +3.9 16 15 Stop the Music executives and officials from (4th qtr.) 16.2 -0.4 17 13 Big Town 20.4 -0.2 vitations were sent to some 2,000 the network's stations in the South- 17 12 Big Town 16.0 -0.3 west, Middle Atlantic and Central 18 33 Truth or Conseq 20.2 +2.5 18 29 Crime Photographer 16.0 +3.0 independent and non -clear channel 19 17 Charlie McCarthy ....20.2 -0.5 19 32 FBI, Peace, War 15.9 +3.4 broadcasters by Mr. Craney. states, will meet on Jan. 27, in Chi- 20 11 Inner Sandum 20.2 -2.3 20 25 Truth or Conesq 18J +1.3 cago's Ambassador East Hotel. AIMS group will consider station EVENING, 2 TO S-A -WEEK, 3.10 MIN. EVENING, 2 TO S -A -WEEK, 5-30 MIN. operating practices,. new applicants Owen Uridge, manager of 1 1 Lone Ranger 1 2 Lene Ranger 12.9 0.0 16.6 +0.1 for membership, possible group WQAM Miami, Fla., was elected to 2 2 Beulah 13.7 -0.1 2 1 Beulah 11.8 +0.2 3 3 Edward R. Morrow 12.9 -0.4 3 5 Jack Smith 10.1 +0.1 of program materials, represent District 8 of ABC's Sta- purchasing group selling and promotions Planning and Advisory Com- DAY, 2 TO 5 -A -WEEK, 15-30 MIN. DAY, 2 TO S-A -WEEK, 15-30 MIN. potential mittee. Mr. Uridge was named at 1 2 Backstage Wife 12.2 +0.8 1 1 Backstage Wife 11.0 +0.6 tion of independent metropolitan 2 3 When a Girl Marries-12.2 +0.5 2 2 When a Girl Marries. 10.9 +0.5 stations and plans for a national last week's meeting between south- 3 6 Right to Happiness 11.9 +1.8 3 6 Right to Happiness. 10.6 +1.6 4 5 Young Widder emwn 11.9 +1.1 4 5 Young Widder Brown 10.5 +1.2 meeting in conjunction with the eastern station representatives and 10.2 5 1 Godfrey (Ligg. 8 5 3 Stella Dallas +0.7 NAB convention in April. network officials in New Orleans. Myers) 11.7 +0.4 6 21 Romance of Helen Trent 9.7 +2.3 Elected as alternate representa- 6 4 Stella Dallas 11.3 +0.7 7 9 Pepper Young's Family 9.7 +1.4 AIMS is composed of 21 inde- 7 22 Helen Trent 11.0 +2.4 8 4 Godfrey (Ligg. 8 pendents in large metropolitan tive was Walter H. Goan, manager 8 17 Our Gal, Sunday 11.0 +2.0 Myers) 9.6 +0.7 of ABC affiliate WAYS Charlotte, 9 7 Portia Faces Life 10.7 +0.2 9 7 Portia Faces Life 9.6 +0.4 markets, and there are 24 new 10 8 Pepper Young 10.6 +0.9 10 13 Our Gal, Sunday 9.5 +1.5 membership applicants, according N. C. 11 12 Lorenzo Jones 10.6 +1.0 11 8 Ma Perkins (CBS) 9.5 +1.1 12 13 Wendy Warren 10.6 +1.9 12 17 Lorenzo Jones 9.2 +1.1 to the announcement, which added: 13 10 Ma Perkins (CBS) 10.2 +0.8 13 11 Big Sister 9.0 +0.9 "AIMS has been in existence 14 11 Big Sister 10.2 +1.0 14 18 Wendy Warren 8.7 +1.5 15 24 Aunt Jenny 9.5 +2.0 15 12 Guiding Light 8.5 +0.8 since August 1948. It operates in- Clear Breakdown formally without any officers, con- DAY, SAT. OR SUN., 5-60 MIN. DAY, SAT. OR SUN., 5-60 MIN.

1 12.1 stitution or dues, and serves as an (Continued from. page 23) 1 5 Detective Mysteries 15.0 +2.3 4 Detective Mysteries +1.6 2 6 Quick on a Flash 14.0 +1.4 2 1 Grand Central 10.4 +0.8 exchange of operating ideas, pro- 3 4 County Fair 13.7 +1.8 3 5 County Fair 10.3 +1.5 grams, sales tips and other prac- a 1938 resolution by Sen. Burton 4 I Armstrong Theater 13.3 +0.5 4 9 The Shadow 10.2 +1.1 K. Wheeler (D- Mont.). 5 3 Grand Central 13.1 +1.4 5 3 Harding Counterspy 10.0 +0.3 tical problems. It does not concern Copyright 1949, A. C. Nielson Co. itself with any legislative matters." Meanwhile, on the House side of Capitol Hill, Rep. William measure Minn.), Joseph R. McCarthy (R- Wis.), Lemke (R -N. D.), resurrected Another Johnson (S- ranking minority member; Irving M. GAB MEETING another 80th Congress proposal. 443) would give legislative ap- Ives (R -N. Y.), Karl E. Mundt (R- Two -Day Session at Rome proval of one of the proposals in S. D.), Margaret Chase Smith (R -Me.) Congressman Lemke proposed that Andrew F. Schoeppel (R- Kens.), anal President Truman's budget mes- Arthur H. Vandenberg (R- Mich.). PANEL DISCUSSION on selling the Communications Act be and talks on FM amended to make sage (see story page 27). It LABOR AND PUBLIC WELFARE and on radio's decisions of the prospects for 1949 will feature the FCC appealable to the courts if would authorize the construction Sens. Elbert D. Thomas (D- Utah), and outfitting of a radio labora- chairman; James E. Murray (D- Mont.), winter meeting of the Georgia it can be shown they were based on Claude Pepper (D -Fla.) Lister Hill Assn. of Broadcasters, scientific or technical error. tory building for the National (D- Ala.), Matthew M. Neely (D -W. Jan. 28 -29 of at a cost of Va.), Paul H. Douglas (D- III.), Hubert at Rome, Ga. The measure (H.R. 856) Bureau Standards H. Humphrey (D- Minn.) Robert A. was $4,475,000. This will receive the Taft (R- Ohio), ranking minority mem- Meeting will open with a lunch- almost identical . with one intro- attention of the Senate Commerce ber; George D. Aiken (R -Vt.), H. eon Jan. 28. Maury Long, business duced unsuccessfully in the pre- Alexander Smith (R-N. J.), Wayne Committee. Morse (R- Ore.), and Forrest C. Don- manager of BROADCASTING, then ceding Congress. nell (II-Mo.). will discuss "Radio's Outlook for Hopes The Senate last week approved of the FCC commissioners assignments to its committees Although both the Democratic 1949," and Thad Holt, general for earlier action on proposals manager of [BROADCASTING, Jan. 10]. and Republican Committee on Com- WAPI Birmingham to raise their pay to $17,500 were mittees have selected nominees for and its FM affiliate, WAFM, will dashed last Thursday when amend - Committee Members committee posts in the lower body, speak on "All Phases of FM ments were made to the Broadcasting." bill in the appointments had not been an- which the pay raises were con- Composition of Senate Com- The afternoon session will mittees which may deal with legis- nounced late last Thursday. close tained. with the discussion on selling. lation directly or indirectly af- To expedite passage of the meas- Panel members will be Mrs. C. C. fecting the radio industry, during Fuller, Tucker Wayne Agency, ure, which also included pay raises the 81st Congress are: At- for the President, Vice President Gates Booklet lanta, speaking_ from the time - buyer's viewpoint; James and Speaker of the House, the SENATE INTERSTATE GATES RADIO Co., Quincy, Ill., Ayers, portion AND FOREIGN COMMERCE Taylor -Borroff, Atlanta, speaking pertaining to agency heads has just released through its engi- was deleted. This was necessary Sens. Edwin C. Johnson (D- Colo.), for radio representatives; Frank chairman; Ernest W. McFarland (D- neering department a booklet en- Gaither, WSB in order to insure passage of the Ariz.), Warren G. Magnuson (D- Wash.), Atlanta, presenting bill, approved last Wednesday by Francis J. Myers (D -Pa.), Brien Mc- titled Standing Wave Ratios in the viewpoint of the large stations, Mahon (D- Conn.), Herbert R. O'Conor FM Broadcast Band. The booklet and the Senate Civil Service Commit- (D -Md.), Lyndon B. Johnson (D- Tex.), Robert Rounsaville, WQXI tee, by Jan. 20. President Truman Estes Kefauver (D- Tenn.), Charles has been prepared by B. E. Parker, Buckhead, Ga., small stations. W. Tobey (R -N. H.), ranking minority The would receive no benefits from the member; Clyde M. Reed (It- Hans.), head of the FM section of Gates, Saturday morning program, legislation during his new term un- Owen Brewster (R -Me.), Homer E and deals with the subject of according to an announcement Capehart (R- Ind.), and John W. Brick- less the measure were passed before er (R- Ohio). standing wave ratios and their mailed to GAB members by John that date. particular effect in the transmis- Fulton, WGST Atlanta general EXPENDITURES IN manager and GAB president, The Senate approved the sion of high frequencies, such will EXECUTIVE DEPARTMENTS as be devoted to a business meeting amended bill last Thursday. Sens. John L. McClellan (D- Ark.), FM and TV. The booklet is being at which the association - Sen. Johnson introduced chairman; James O. Eastland (D- "will dia two Miss.), Clyde R. Hoey (D -N. C.), Glen mailed to all station engineers. cuss the progress made on the other bills last Thursday concern- H. Taylor (D-Idaho), Herbert R. Gates will supply copies without ing radio. O'Conor (D -Md.), Russell B. Long libel law and your interest in Fifth (D -La.), Hubert H. Humphrey (D- charge to those interested. District directorship of NAB." Page 46 January 1 1949 BROADCASTING Telecasting aSil wU s tis o ts 1 ne te e m i n g . 90 balaed émtaste. Oote oWoostf tVem CNF RB to pleaset will Naryy gets us designed ,bat e to no wantteüpûntaCOI are mor listen adveradvertising, dama 1 marltetl WO,o e people jo o1 aie.apeat ting CIO cy in tom n air! sbow °ebestca n bdramatic anotó a ea oistemnQ buy ac e No. ocingsfege YOUr inGia d a's market No ,aon9 3t\nc. Adam \ed

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ZENITH RADIO CORPORATION 6001 DICKENS AVENUE CHICAGO 39, ILL. BROADCASTING Telecasting January 17, 1949 Page 47 28. Brown & Bowers 175,168 MBS Billings 29. 'C. Wendel Muench & Co._ 171,652 30. BBDO 150,769 (Continued from page 26) 31. Crook Adv. 117,956 32. Hutchins Adv. 106,747 Advertisers (Cont'd): 33. Foote, Cone & Belding 99,410 3. Bayuk Cigars 1,346,461 34. Warwick & Letter 98,765 4. Miles Labs 1,301,106 35. R. H. Alber Co 69,002 5. Carter Products 1,195,913 36. Buchanan Co. 67,005 6. Serutan 1,165,487 37. Platt- Forbes 64,217 7. General Motors 1,021,330 38. Arthur Meyerhoff & Co._ 60,802 8. R. B. Semler 921,173 39. Ewell & Thurber Assoc._ 59,089 9. Kaiser- Frazer 889,996 40. Moss & Arnold Co. 55,829 SPOKAN E 10. Pharmaco 755,466 41. Hirshon -Garfield 52,095 11. Mutual Benefit Health & 42. Alpha Adv. 44,787 MARKET Accident Assn. of Omaha 728,706 43. Geo. H. Hartman Co. 37,917 12. Quaker Oats 706,415 44. Huber, Hoge & Sons 36,022 13. General Foods 704,871 45. Fredrick Clinton Co. 32,767 14. Ronson Art Metal Works 648,448 46. Raymond Spector Inc._ 31,200 15. Cudahy Packing 626,880 47. Wm. & 29,686 526,246 Esty Co. 16. Williamson Candy 48. Bermingham, Castleman AFTER 1,095 consecutive full -hour 17. Wander 489,159 & Pierce - 24,710 18. Helbros Watch 477,938 broadcasts on KCKN Kansas City 425,780 49. Weston- Burnett 24,057 19. Johns- Manvnle Lillard (I), secretary -treasures A Market Well 20. Shotwell Mfg. 389,084 50. Henri, Hurst & McDonald 17,335 Guthrie 21. Lutheran Laymen's 51. Marks & Neese 12,944 of Pla -Mor Inc., initiates another 387,874 52. 11,397 League Furman, Feiner & Co. year's contract with Ben Ludy, gen- 22. Noxzema Chemical 327,674 53. Campbell -Ewald 10,252 23. Trimount Clothing 319,083 eral manager of the station. Pla -Mor, Adapted to Test 289,401 54. Grey Adv. 9,291 24. Radio Bible Class 55. Smith, Bull & McCreery_ 5,215 25. Gillette Safety Razor 287,671 a dancing, skating and recreation 26. Voice of Prophecy 278,917 56. Klinger Adv. 887 center, has been sponsoring the Mon- 27. U. S. Tobacco 258,532 57. Direct 656 Campaigns Because 28. Coca Cola 247,583 day through Sunday strip for three 29. Nat'l Council of Protestant Total _ $22,769,464 years. Episcopal Churches 231,278 _ 30. Christian Reformed lt Excels in Church 208,451 31. Piedmont Shirt 207,325 32. Appalachian Coals 203,349 33. Revere Camera 188,144 Asks FCC to Separate, All Points 34. Mail Pouch Tobacco 181,828 35. Musterole 136,422 DON LEE PLEA Grant Renewals 36. Barbasol 131,111 37. Young Peoples Church FCC last week was pondering Surveyed By of the Air 123,123 a petition filed by Don Lee Broadcasting. 38. International Milling 117,956 System asking for separation of its long-pending renewal and related 39. Philco 106,747 40. U. S. Army Recruiting 102,292 applications from what, in Don Lee's view, must be the forerunner of a 41. Armour 99,330 general investigation of network practices. Sales Management. 42. Democratic National Comm. 98,765 The petition pointed out that 43. Delaware, Lackawanna & Western Coal 86,246 Don Lee's renewal applications - pletes a general network investiga- 44. Fuller Foundations 69,002 five of them -have been tied up tion. 45. Teen Timers 67,005 since Feb. 15, 1946, when the Com- From Data Copyrighted 46. Peter Paul 64,217 "Petitioner recognizes that the 47. Continental Pharma- mission called a hearing to deter- 60,802 complexity of the problems of net- 1948 by Sales Man- ceutical mine whether the network had 48. Wilson Sporting Goods 59,089 vio- work regulation may preclude an agement. Further Re- 49. P. Ballantine 56,298 lated FCC's network option -time early report or decision with re- 50. United Electrical Radio rules. The hearing was held in production Not Auth- Machine Workers of spect to such matters, but submits America 55,829 January 1947. Meanwhile, the peti- that the Commission cannot, con- orized. 51. Hormel 53,905 tion noted, least 11 other Don 52. Volupte 52,095 at sistently with its present policies 53. First Church of Christ Lee applications have become tied and practices, longer defer action Scientist 52,008 up, either directly or indirectly, 54. Curtis Publishing 51,717 on [these] applications because of 55. H. C. Cole Milling 46,821 pending a decision on the hearing. the pendency of an inquiry into net- KGies50,000 56. Republican National Comm. 45,147 "The long delay,' the petition work practices." 57. E. J. Brach 37,917 said, apparently is "primarily the WATTS 58. Doubleday 36,022 Weiss Affidavit / 59. Progressive Party 32,767 result of the fact that the record, Don Lee 60. Universal Carloadmg & although it may raise broad ques- President Lewis Allen Distributing 31,200 tions of regulation [and of] appro- Weiss said in an accompanying 61. R. J. Reynolds Tobacco 29,686 affidavit he would 62. Conti Products 24,710 priateness of revision or modifica- that "personally 63. American Bird Products 24,057 tion of the Commission's network insure" that the company will com- 64. Perfect Circle 17,335 ply with all FCC fE%Ct1[ actkC1 65. Mississippi Tabernacle 12,944 regulations, does not present any rules, particularly 66. International Ladies simple issues of violation the network regulations. He said Garment Workers 11,397 of these compliance will Toweb 67. U. S. Rubber 10,252 regulations. be "not merely 68. Pilot Radio 9,291 with the letter, but with the spirit 69. Shipstad & Johnson 5,215 Extensive Information 70. Penn. Comm. for Stassen_ 2,295 of such regulations as they are now Extends and In- "These ' 71. CIO PAC 887 questions are of such written and as they may be inter- 72. Grand Lodge of Free & scope and character as to require preted by creases the Market Accepted Masons 656 the Commission in the 73. Pepsodent Div.-Lever extensive information concerning future." Bros. 80 not merely the operation of petitioner's network but other regional Applications involved are re- Any Petry Man Total $22,769,464 networks and national networks newal bids for KGB San Diego, KDB Santa Barbara, KFRC San Has the Facts MUTUAL 1948 AGENCY and, the EXPENDITURES particularly, competitive Francisco, and KHJ and KHJ -FM 1. Cecil & Presbrey $2,049,850 aspects of network operation." Los Angeles, and three CP applica- 2. Ruthrauff & Ryan 1,921,219 The petition also contends that tions: 3. SSC &B 1,523,587 KGB San Diego and KFRC - 4. Wade Adv. 1,518,538 FCC's present policy, in handling FM and KFRC -TV San Francisco. 5. Gardner Adv. 1,381,800 complaints or other information re- In addition, action on eight other 6. Wm. H. Weintraub & Co. 1,362,531 applications reportedly 7. Neal D. Ivey Co. 1,348,756 lating to possible violations, is to is being 8. Kudner Agency __- 1,279,862 institute formal or informal inves- held up till the renewals are acted 9. Erwin, Wasey & CO. 1,267,042 tigations to determine whether upon. Two transfer applications 10. Roy S. Durstine Inc 1,165,487 11. Benton & Bowles 704,871 there is any basis for renewal or also are pending: One filed last 12. Grant Adv. 626,880 revocation proceedings. If this June for approval of the transfer 13. Swaney, Drake & Bernent 531,811 14. Aubrey, Moore & Wallace 526,246 policy had been in effect in 1946, of stock from the estate of Donald 15. Hill Blackett Inc. 489,159 the petition asserted, Don Lee's re- M. Lee to Thomas S. Lee; and one 16. J. Walter Thompson Co._ 482,078 17. Gotham Advertising 387,874 newal applications would not be in- filed in November for consent to 18. Sherman & Marquette 355,614 volved in the pending proceeding. transfer of control from Thomas S. 19. Stanley G. Boynton Adv. 289,401 Lee 20. Maxon Inc. 287,671 The network asked FCC to sepa- to Mr. Weiss and Willet H. ABC AFFILIATE 21. H. B. Humphrey 283,286 rate the applications and grant Brown as guardians of the estate Owned and Operated by louis Wasmer 22. Western Adv. - 278,917 of Mr. Lee. 23. D'Arcy Adv. 247,583 them, the'grants to be made with- Radio Central Bldg. 24. Evans Assoc. 208,451 out prejudice to "any appropriate The petition was filed by Demp- 25. Haehnle Adv. 203,349 Spokane 8, Wash. action the Commission may . de- sey & Koplovitz, 26. Roche, Williams & Clary_ 188,144 .. Washington coun -, 27. Walker & Downing 181,828 sire to take" if and when it com- sel for Don Lee. Page 48 January 17, 1949 BROADCASTING Telecasting RAESE GRANT Made Final for Cumberland

BY A 4 -3 vote, FCC last week made final its proposed grant to Richard Why does Broadcasting Aubrey Raese for a new 250 w full - time station on 1230 kc at Cumber- land, Md. [BROADCASTING, July 26, 1948]. The application of Tri- reprint local market data State Broadcasting Co., seeking the same facilities, was denied. The Commission majority pre- from Sales Management's ferred the Raese application over that of Tri-State on grounds of oral ownership and integration of Power? , 3wnership and management. FCC Survey of Buying Chairman Wayne Coy and Comr. Robert F. Jones, who dissented from the proposed decision, were Broadcasting magazine secured.special permission to reproduce, in its Octo- joined by Comr. Frieda B. Hennock ber 1948 Marketbook, the copyrighted 1947 estimates on retail sales by in voting for Tri-State in the final counties from SALES MANAGEMENT'S May 10, 1948 SURVEY OF BUYING POWER. order. Miss Hennock had not participated in the proposed decision. Why ?? Because Broadcasting (along with the National Association of Broad- Mr. Raese, former basketball casters, the F.C.C., the leading networks and hundreds of local radio sta- coach at the U. of West Virginia tions) recognizes SM's annual SURVEY as the basic source of local market and now vice president of Greer data used by national advertisers and agencies throughout the nation. Steel Co. at Morgantown, W. Va., Now in the works is SALES MANAGEMENT'S 1949 SURVEY OF BUYING POWER is the son -in -law of Mrs. A. J. R. Greer, owner of WAJR and WAJR- -the product of 20 years' usage and refinement by national advertisers and FM Morgantown, WDNE Elkins, agencies plus the combined thinking of 17 leading marketing experts on a W. Va., and WKJF (FM) Pitts - special Board of Advisory* Editors. Below are reduced sample tables (with `lurgh, Pa. He has been active in dummy figures) showing what the 1949 SURVEY, to be published May 10th, the affairs of these stations, having will sales and advertising executives about your market. This 20th annual supervised construction of the tell Elkins and Pittsburgh outlets and SURVEY OF BUYING POWER will give the following new and exclusive data on ,articipated in WAJR operations. U. S. counties, on more than 1,000 cities and on the 138 metropolitan county ?e is to be manager of his Cumber - areas: and station and plans a Mutual af- iliation. George J. Kapel, WAJR program director, is to hold the same position with the Cumberland SAMPLE STATE sivqsUnnathSALSMANAGEMENT. y E*e ztation. POPULATION RETAIL SALES -1348 WHOLE. EFFECTIVE BUYING INCOME -1948 SALES SALE ADVE Tri-State Principals f1,711 TATES ESTIMATES ESTIMATES ® SALES ® Tri-State, the unsuccessful appli- ® COUNTIES FOUR STORE GROUPS FARM ant, is owned by 47 stockholders. CITIES (i thousand* quollen Net O al- A. Piper, Cumberland bank Tolal Families Dollars ® YY :harles (In % Ihn (In % Forn- 0(Ìn~ % Per Per U.S.A. Mar. Ap- thou- of (thou- (thou- of Genreh House- Thou- of CAP- Fero- Size Lahn Paten- ket president, heads the company. sands) U.S.A. sands) sonde) U.S.A. Food Mdp. Drug Radio Site undo) U.S.A. By % till Index proximately 42% of the stock is Be owned by 27 persons who have Adams 17' 29.5 ,0176 9.6 32.142 .0282 8,145 7,062 1,097 4,117 72,811 .0261 1,453 4,517 A 82 .0257 113 Ashland 92 25.0 .0163 0.5 29,618 .0184 7,925 5,919 457 3,632 47,001 .0201 1,111 4,911 B 70 .0200 119 73.4% of WBOC Salisbury, includ- Arthur 17 5,5980.63.8372 1,583.7 8.327,881 4.3323 1,507,219 1,117.002 381,450 798.717 9,541.700 4.8113 1,827 6,817 E 5 4.3121 136 ing WBOC President John W. Fort Blau 9,305.6 2.014 1.221.1 5.552.001 3.7142 1,386,400 1,000,048 279,111 602.516 A 7,853,412 3.8172 1,911 6,002 3.6192 151 Downing; 13 of these have 25% of Waynesboro ' 116.2 .0861 41.0 118,203 .0819 27,812 17,001 4,117 13,802 C 149,000 .0863 1,807 5,517 .0813 129 Bleeckr 19 38.3 .0222 12.2 47.016 .0241 10,004 8,086 2.889 5,999 81,004 .0237 1,200 3,917 D 41 .0217 91 Capital Broadcasting, new- station 7:oaa =tea-o 17.1 .0101 5.8 20,038 .0112 5.817 3,811 542 3,727 8 29,818 .0132 1.113 3,790 4109 89 grantee for Annapolis, while an- i other group has a minority inter- (Table, reduced from 7" width) est in WCAO Baltimore. The opportunity for Radio and TV Stations Paley SALES MANAGEMENT'S 1949 SURVEY presents your local station with an ex- tie -in advertising to the above data (Continued from page 25) ceptional opportunity for effective close on your market. Your SURVEY ad will not only keep your story before more all of the singer's terms. He was said to have even retreated on the than 17,000 advertiser and agency executives throughout the year, but it will transcription question. The croon- give you authority to quote the SURVEY'S copyrighted figures in all your own er owns a recording company in printed media promotion. Closing date for reservations in the city -county competition with CBS's Columbia section is February 18th and positions will be assigned on a first -come, first - Records. served basis. James Carmine, vice president in details about SALES MANAGEMENT'S OF charge of advertising for Philco, For complete 1949 SURVEY BUYING sponsor of the Crosby show, arrived POWER write for our "Brief on the 1949 Survey." late in the week. He and Mr. Paley to a exchanged notes relative shift THE MAGAZINE OF MARKETING from ABC to CBS. It was also considered significant that Edgar Bergen left Hollywood last Wednesday bound for New York where it has been indicated he will examine CBS video programming operations. He further 386 Fourth Avenue, New York 16, N. Y. 333 North Michigan Ave., Chicago 1,111. 15 East de la Guerra. Santa Barbara, Calif. intends to study the medium in all its facets while in the East. BROADCASTING Telecasting January 17, 1949 Page 49 Coaxial all pioneering, television is expen- TV; Philadelphia -WPTZ WFIL- sive." Mutual Admiration TV WCAU -TV; Baltimore - WBAL-TV WMAR -TV WAAM; (Continued from page 32) He continued: "In the true .IN AN EXCHANGE of con- American tradition, television, like Washington -WNBW WTTG television, stated: "I want to extend gratulatory telegrams, J. R. WOW WMAL-TV; Richmond radio, must be self supporting. The Poppele, president of the - my appreciation to the performers radio industry and American busi- WTVR; Pittsburgh-WDTV; Buf- on television programs who are Television Broadcasters ness must make it self supporting. AT &T's presi- falo- WBEN -TV; Cleveland - providing such fine entertainment; Assn., saluted WEWS WNBK; Toledo Ours is not the way of special taxa- Leroy A. Wilson, on be- -WSPD- to the research engineers who are dent, TV; Detroit-WWJ -TV WXYZ -TV to improve tion or government subsidy. I am half of the television industry continually endeavoring confident that television -the great- WJBK -TV; Chicago WNBQ the medium; to the men and women for AT &T achievements in -TV WENR- -TV; and est medium for the display of the East and Mid- WBKB WGN who actually run the stations products -will in a few short years linking Milwaukee -WTMJ -TV; St. Louis do such a magnificent job. To all west by the coaxial cable, -TV. be paying its own way. Already, was for use -KSD these I want to say: 'You are the many of our industries and busi- which opened Chicago hailed the joining of pioneers in this great field and you last Tuesday evening the East Midwest coaxial credit for its sensational nesses are sponsoring some of our and ca- deserve finest programs." bles Tuesday night as a "new era" progress.' " Dr. Frank Stanton, CBS presi- for Chicagoland televiewers. Dr. DuMont appeared by "Tele- dent, pointed out that the true im- frey's morning AM network pro- "It constantly amazes me that transcription" on the round -up, en- portance of the cable will lie in the grams with cameras added, the the image carried all those miles abling him to be in Pittsburgh kinds of programs it will carry program opened with a puff of on the cable could be so good," said where the new DuMont TV station "into the 14 great metropolitan cigarette smoke and during its Frank P. Schreiber, general man- WDTV was making its air debut areas which it serves and the 40 course, Mr. Godfrey got in plugs ager of WGN -TV, the Chicago concurrently with the opening of million people which they contain. not only for Chesterfields and for Tribune station, associated with the new coaxial cable link. his new TV program for them, but Program Need Emphasized both CBS and DuMont networks. Recalling that "a great flow of also for Nabiscos and Glass Wax, "I was thrilled to be a witness programming came out of the Mid- "I wish in no way to minimize advertised with Chesterfields on his to this great step forward in tele- west to set the pace for radio," the tremendous importance of the AM program. vision," declared John Balaban, NBC's president, Niles Trammell, technical marvel of communication Guest appearances were made by director of WBKB, operated by the said that "we here in the East look we are celebrating today. But I do the cast of the CBS puppet pro- Balaban & Katz theatre concern. for the same fine contributions to wish to say that this great cable gram, Lucky Pup, and by Douglas Jules Herbuveaux, television di- develop in television." can only be as good as the pictures Edwards, CBS video newscaster. rector for WNBQ and NBC's Cen- He hailed the opening of the it carries. There is no substitute Lacking sponsors, they kept plug- tral Division, praised the quality cable as "another tremendous for good programming. And it is ging their programs to potential of productions emanating from the stride towards better understand- to that end now that I can promise new viewers in the Midwest, Mr. East but observed, "There is plenty ing among Americans, better com- you we will direct our best talents Edwards managing to mention the of good talent in Chicago, Detroit, munication and a better way of and energies." time of his program three times St. Louis and Milwaukee, too." He life." The CBS quarter -hour which during the minute or so he had on noted that sports and news "obvi- Lauding the video progress sig- opened the TV network program the showcase program. ously aren't confined to one lo- nalized by the linking of the East showcase fell far short of Dr. Stan - The informality of a Godfrey cality." and Midwest, Mark Woods, ABC ton's promise. program is a fine thing in the right John H. Norton Jr., vice presi- president, pointed out that, "like In essence, one of Arthur God- place, but in the opinion of a num- dent in charge of ABC's Central ber of viewers, the dedicatory pro- Divison, whose WENR -TV fed the gram was distinctly not the right only West -to -East program on place. Tuesday's premiere, added: Ted Steele and his orchestra did "We will strive to provide pro- a quarter -hour vaudeville routine grams which demonstrate that Chi- which was pleasant if not preten- cago once again can stand with tious as the showcase number for New York and Hollywood as a the DuMont network, where Mr. great production center." Steele is a daytime star. The Chicago Daily News esti- Berle Appearance mated that 500,000 persons viewed the special program. A News sur- NBC offered Milton Berle who vey disclosed that pictures on home lived up to his introduction as sets were "clear and strong." The "America's No. 1 television enter- Chicago Tribune said the event tainer" both inhisbwn routine and marked a "new era for Chicago working with his guest, Harry area televiewers." Richman. This 15- minute segment Only Chicago contributions to was a thoroughly professional pro- the program were remarks by duction and to any Berle fan, which Mayor Kennelly, telecast from rating records indicate is almost WENR -TV's penthouse studios any member of the video audience, atop the Civic Opera Bldg., and thoroughly enjoyable. the same station's presentation of Final part of the pooled telecast Stand By for Crime which wound was Standby for Crime, quarter - up the evening. hour mystery program, presented This week, Chicago stations will by ABC from that network's Chi- send more than 15 shows eastward, cago TV station, WENR -TV, with WENR -TV contributing ten. demonstrating that the cable works Shortly, additional programs will equally well in either direction. originate at WGN -TV and WNBQ, Program was typical of its kind, increasing the Chicago output by distinguished by some unusually one half. WBKB, however, will effective camera work. continue to operate as an inde- Technically, the program recep- pendent station. tion was excellent, with no observ- able difference in picture quality for pickups from New York, Wash- Bell's Prediction ington or Chicago. Only reported FRANCIS J. CHESTER - trouble was a failure of the loop MAN, president of the Bell feeding CBS during the last quar- when Telephone Co. of Pennsylva- ter -hour, that network got nia, predicted that the 6,000 the audio signal only, without any miles of coaxial cables that video. made 950 Kilocycles - the TV linking of East HHi U S TO 5,000 Warrs Cities and stations carrying the and West possible "will have O I inaugural show were: New York National Re press ntatirea: Edward Petry 8 Company grown to more than 12,000 Affiliated with NBC and TON Jack Narri,, Manager - WABD WCBS -TV WJZ -TV miles by 1950." WNBT; Boston-WBZ -TV WNAC- Page 50 January 17, 1949 BROADCA.STING Telecasting the rapid technical developments in revenue from telephone, telegraph, radio." radio, leased wire and cable facili- WEWS Coax Report An additional $250,000, requiring ties, for which the radio industry A COINCIDENTAL telephone sur- legislative sanction, was included is a heavy contributor. Current vey showed that 86% of TV receiv- for the Bureau for preparation of income from this source is $295 ers in the WEWS (TV) Cleveland plans for a radio propagation build- million, anticipated 1950 revenue is viewing area were turned on for ing. $300 million. the East -Midwest coaxial cable inaugural and that 58% of them An increase of $92,965-or 3 %a- were tuned to WEWS, the station was asked for the Federal Trade Rorabaugh Reports reports. The survey was made by Commission in a budget recom- the Bureau of Business Research, mendation of $3,739,000. That N. C. RORABAUGH Co., New Cleveland College, Western Reserve agency's revenue during the last York, is now estimating dollar ex- U. Viewer response topped even fiscal year was $3,646,035. penditures for television time and the election night audience, whin, A drop in sales of radio receiving will make that material available according to WEWS, 78.7% of TV sets, phonographs, records and mu- on special order but will not publish sets (estimated at 26,000) in the sical instruments in the next fiscal them as part of the monthly Rora- Cleveland area were in use and year was forecast in the President's baugh Report on Television Adver- 63.8% of them were tuned to budget. In the current fiscal year, tising. Beginning with January WEWS. the government expects to receive 1949, the company will compute CONGRATULATING A. J. "Tony" $68 million in manufacturers' ex- from the one -week data provided by WFMJ Youngstown, Ohio, will hold La Frano (r), Don Lee network chief cise taxes from this source. But it TV stations the monthly gross ex- its third annual Sportsmen's Banquet anticipates receipts of only $68 penditures for TV time of local, on Feb. 3. Dinner is held in connec- production supervisor, on his promotion with Youngstown District's tion to director of operations for million in the fiscal year starting spot and network advertisers by a July 1, 1950. "Outstanding Sports Personality" con- network's AM, FM and TV, is Willett statistical formula which will be test. This event was originated by H. Brown, vice president and general The miscellaneous tax section of adjusted quarterly to provide for Lee Leonard, WFMJ director of sports manager of Don Lee. the budget portends increases in earned discounts, etc. in 1947. Budget (Continued from page 27) as compared with its expenditures of $22,357,000 last year. The 1950 estimate includes $70,- -7ke 000,000 for the 17th decennial census. President Truman proposed $15,000,000 be included for the Cen- sus Bureau to provide for a housing census, providing the necessary Argon: ot de wee.k legislation is enacted. If the census question on radio set ownership is to be asked in 1950, JACK W. PURVES it will be included in the housing half of the project. The Budget Bureau proposed $11,000,000 addi- Time Buyer, N. W. AYER & SON, INC. tional for the business census, now under way. An increase of $403,000 was re- As buyer of all time for the Atlantic quested for the Bureau of Stand- Refining account, Jack has the tough ards over its preceding year's ex- job of setting up baseball on 60 penditures of $8,763,000. A 7% stations, and 110 stations for foot- boost for the Bureau's Central ball. Fellow Patroons Radio Propagation Laboratory was -Jack received his membership provided for in the bureau's 1950 scroll in the Honor- estimate of $9,160,000. ary Order of Potroons and the deed "One of the most urgent pro- to a tract of land in the heart of grams of the Bureau," President the Patroon country from the Wil- Truman reported, "is its Central liam G. Rombeau rep today -can Radio Propagation Laboratory, really appreciate Jack's headaches. which serves as a central agency for research and standards in the radio field. The 1960 estimates provide for a 7% increase in funds for this laboratory in keeping with *PATROON - Aristocratic Landholder of the Hudson Valley

FM SESSION In the great Albany -Schenectady -Troy Asked at NAB Meet market, regional advertisers are selling SPECIAL time for FM at the more goods by using WPTR. Among NAB Management Conference in the regional advertisers aired exclu- Chicago April 11 -12 was asked by sively on the FM Subcommittee of the NAB WPTR are Sears Roebuck, Sales Managers Executive Com- Hershey Beverages, Empire Super mar- mittee. The subcommittee was kets, Original Super Markets. named during the sales group's recent meeting [BROADCASTING, Jan. 10]. The subcommittee asked recognition of FM as a segment of the broadcasting industry with special problems and urged that FM stations be given special programming service along with research 10,000 Watts of POWER Night and Day and sales. Board authority was asked for special services to FM PATROON BROADCASTING CO., ALBANY, N. Y. Represented by RAMBEAU by NAB departments. BROADCASTING Telecasting January 17, 1949 Page M Consent Decree Entered of judgment, it is understood, resulted in General Precision turning MEREDITH TV PATENTS Against Three Firms over to Mr. Levey 660 B shares of Scophony Corp. and Paramount Vies With CBS for WRTB A CONSENT JUDGMENT against three firms controlling television Television another 340 shares. patents -Paramount Television Productions Inc., General Precision Still to be decided is the disposi- MEREDITH ENGINEERING Co. Equipment Corp., and Scophony Corp. of America -was entered in New tion of shares of SCA held by the has offered to match CBS' $242,122 York Federal District Court last Wednesday, according to the Justice British corporation. It obtained bid for WRTB (TV) Waltham, in for the pat- Dept. ,t them consideration Mass., owned by Raytheon Mfg. Co. ents granted to SCA use. It is ex- Mere- The judgment was greeted by Dept. The broadcast subsidiary of Corp. of America, the Justice pected that the Anti -Trust Division filed its ap- Arthur Levey, Scophony president, was formed by the three other dith Pub. Co., Denver, said, of the Justice Department in New plication with FCC last Tuesday, as "a great victory for free enter- defendants to hold and license the He said will mean re- York soon will proceed to take AVCO deadline in the transfer. prise." it U. S. and other Western Hemis- com- lease industry of the Scophony judgment against the British The CBS application for purchase to phere rights under Scophony pat- pany, which has failed to file an advances including patents and of the Channel 2 (54 -60 me) outlet ents and processes. answer in U. S. action against it. processes on the "supersonic" and The complaint also charged that was filed in November [BROADCAST- "skiatron" systems of television General Precision Equipment and ING, Nov. 1 and 15, 1948]. transmission and reception. Paramount Television Productions Meredith Engineering is 100% The supersonic cell, he said, refused to exploit these patents and owner of Meredith Syracuse Tele- "will make available -both in processes themselves, and that they FCBA ELECTION vision Corp., owner of WHEN (TV) homes and in theatres-large- kept Scophony Corp. of America Jameson Named President Syracuse, which is now on the air screen video reception in varying from exploiting them. The consent under interim operation authority. sizes vastly superior in quality and judgment requires General Preci- GUILFORD JAMESON, Wash- Meredith Engineering also owns substantially lower in cost than sion and Paramount Television to ington radio attorney, was elected Meredith Champlain Television that now offered by the cathode- divest themselves of all stock in- president of the Federal Communi- Corp., TV applicant at Albany, and ray tube method." terests in Scophony Corp. of Amer- cations Bar Assn. at its annual has minor non- voting interest in Paramount Television Produc- ica, and terminates the exclusive election last Fri- Valley Broadcasting Co., tions is a wholly -owned subsidiary Champlain licenses involved. day. He succeeds licensee of. W%KW -AM -FM Albany. of Paramount Pictures, one of the Carl I. Wheat of has minor most active motion picture pro- Herbert A. Bergson, assistant Champlain Valley in turn attorney in charge of the t h e Washington interest in Meredith ducers in the TV ownership field. general law firm of non -voting Paramount owns KTLA Los An- Justice Dept.'s Anti -trust Division, Engineering. said "the system of television re- Wheat, May, Parent firm, Meredith Pub. Co., geles and WBKB Chicago and is Shannon & St. associated with several pending ap- ception embodied in the Scophony publisher of Better Homes and Gar- patents is said to permit the use of Clair. Farming plications. In addition, FCC has Other officers dens and Successful issued a proposed finding that large -size viewing screens suitable magazines, itself is television appli- for homes, schools and motion pic- elected were Ne- Meredith Paramount by virtue of a 29% in- ville Miller of cant at Rochester, N. Y. ture theatres. Successful exploita- Pub. Co. is 95.97% owner of Mere- terest controls Allen B. DuMont Mr. Jameson Miller & Schroe- Labs; which has three TV grants tion of these patents would there- dith Engineering and has guaran- fore open up new possibilities in der, former pres- [BROADCASTING, Dec. 20]. ident of NAB, first vice president; teed all obligations of the subsidi- the entertainment and educational ary firm. FCC Notation world." William A. Porter, of Bingham, The supersonic and skiatron tele- Collins, Porter & Kistler, second Reason for Purchase When it issued the grant for vice president; Corwin R. Lock- KTLA, FCC took notice of the ex- vision projection systems are meth- Meredith Engineering in its ap- ods differing from cathode ray pic- wood Jr., of Hogan & Hartson, sec- istence of the anti -trust suit but retary, and Joseph F. Zias, of plication stated it wished to pur- concluded that "the nature of the ture tube methods. It is claimed chase WRTB because, in view of that the supersonic TV system is Loucks, Zias, Young & Jansky, charge against applicant does not treasurer. New members of the the TV freeze, the only way to to be such as to require cheaper, easier to produce, has appear a executive committee: Vernon L. "expand television operations is by denial of a grant on that ground" longer life, can be operated at low voltages, does away with distor- Wilkinson of Haley, McKenna & the acquisition of outstanding li- [BROADCASTING, Dec. 23, 1946]. If Wilkinson, former FCC further proceedings in the suit tions found in curved cathode ray assistant censes and permits." Application should develop justifying grounds, tubes. SCA also holds basic pat- general counsel, and Omar L. continued that "Boston (with its ents to a video subscription device Crook, of Wheat, May, Shannon & access to network programs) af- FCC said at that time, then con- St. Clair. sideration could be given in pass- which operates over the air with- fords an ideal economic and 'geo- ing on license -renewal applications. out intervening telephone hook -ups. The election preceded the FCBA's annual banquet, which was to fea- graphical tie -in' with Meredith's In the complaint, filed in Decem- The consent judgment was de- present television operation in layed were ture an address by NAB President ber 1946, the three defendants were until the defendants and with applications charged with conspiring with Sco- able to work out cross -claims among Justin Miller on "Functions of the Syracuse" phony Ltd., a British firm, to mo- themselves. SCA President Levey FCBA." Members of the FCC, de- pending in Rochester and Albany. nopolize the manufacture and sale had asked treble damages aggre- partment heads and hearing ex- It was stated that the installa- of television equipment embodying gating $270,000 and SCA treble aminers were guests of the bar as- and construction of the station sociation, along with notables from tion patents and processes developed by damages amounting to $1,500,000. would be under the supervision of the British corporation. Scophony Conferences held after the order other local bar associations. Mr. Jameson, the new president, Television Assoc. Inc. was graduated from Georgetown "VIC" DIEHM SAYS: U. Law School in Washington, D. C., in 1920 and has practiced law since that time except for the KLAC -TV EXCLUSIVE period from 1930 to 1933 when he served as commissioner of the U. S. Angels, Stars Game Rights Don't Forget! Court of Claims. He was also clerk of the House Committee on the SPORTS is the apparent program Have a "Look" Judiciary from 1921 -30, during personality that KLAC -TV Holly- ... at WAZL's half -page '49 Year- which time he was also associated wood is seeking to establish. Last book ad when planning your '49 with special investigating commit- week Don Fedderson, vice presi- advertising budget. It will tell manager, an- you in ,facts and tees of the House. dent and general figures just why your WAZL of several legal nounced signing exclusive rights spent advertising dollars will re- He is the author sult' in direct sales gains! papers including "The Judiciary to the Los Angeles Angels profes- AFFILIATED Committee of the House of Repre- sional baseball games. WITH NEC - MSS Sincerely sentatives, Its Origin, Jurisdiction In addition Mr. Fedderson ex- Vic Diehm and Procedure." pressed hope of obtaining telecast- Members of the FCBA nominat- ing rights to the Hollywood Stars ing committee were Frank W. baseball team. Station has also THE VOICE OF Wozencraft, chairman, and Her- signed Kelvinator to sponsor 12 WAZL PENNSYLVANIA'S HIGHEST CITY bert M. Bingham, Eliot C. Lovett, basketball games of USC and Established 1932 . Haslaon, Pa. Duke M. Patrick, Paul A. Porter, UCLA. Reported price is under and Philip G. Loucks. $15,000. Page 52 January 17, 1949 BROADCASTING Telecasting AM or FM Video? hausted. In reply, several engineers scoffed at the problem, term- (Continued from page 21) ing it a mere "state -of -the -art" matter that can be worked out. portant if these results can be ob- They felt the value of the UHF tained within a 6 me channel, using band should not be judged by the 1 me FM swing. He added that an experience in using one type of FM picture signal may help solve tube. some of the problems of generating One aspect of the FM battle that enough power in the ultra -high furrowed brows was the chance of bands. adapting present TV receivers to FCC has not yet conducted ex- the UHF band should the UHF picture be FM. In the case of UHF periments on multipath transmis- tests in Washington, the results at sions, the committee was told, but the receiver were good in many used a 200 -foot cable to create de- cases. One engineering consultant PROFESSIONAL laying effects. said his UHF pictures were better The artificially delayed signals than those on VHF, using the con- produced a halo effect similar to verter supplied by RCA. TAPE RECORDER that encountered in optics, Mr. These converters merely shift the Cowperthwait is understood to have signals from VHF to UHF. Should YES-THE NEW FAIRCHILD PROFESSIONAL TAPE RECORDER is the only top quality told the committee. He added that the UHF picture standard be FM, equipment designed from the start to deliver the ultimate in performance at with co-channel signal ratios of the conversion problem would be a 10 -1, picture transmission was per- tough one. One high -placed indus- approximately half the tape speed of the German Magnetophone. It is not just fect in the tests, according to NAB. try executive said all that could be another copy of the German machine. New and advanced theory and design have This is equivalent to 300-1 ratios used in present TV receivers would resulted in performance which exceeds the requirements set by the latest proposed for AM. Closer location of ultra- be the picture tube and knobs: NAB specifications and formerly thought possible only at 30 inches per second. high stations might be possible, he Another said it might be possible No compromise has been made with the maximum requirements for signal -to-noise, said. to tune converters off to the side. frequency response or minimum distortion limits. This means double the con- Thus the set would become an FM NAB quoted Mr. Willoughby as tinuous recording time, half the cost of tape and nicer controls of starting, stopping, inviting the industry to proceed receiver because the signal would be detuned and the response would spotting, editing, etc. 71/2 or 30 inches per second operation may; of course, be with ultra -high field tests of . FM picture transmission, taking them be on a slope. In any case the so- included for special applications. out of the laboratory phase. lution would be makeshift. Fur- thermore, automatic volume control Opinions Divided would interfere, and many current While many engineers in the in- TV sets have this feature. One so- dustry indicated Thursday that FM lution might be to design a con- might ease the UHF power prob- verter changing the FM picture lem, many refused to accept FM as signal to AM before entering the a complete solution. They agreed present circuit, it was proposed. that the ability of tubes to generate adequate power is critical in high - band TV but disagreed as to the WGN -TV extent FM visual signals would help. They said FM would need CBS television network will feed from a fourth to a half as much Cross Question weekly dramatic power as AM. jury trial program on WGN -TV In VHF, it was pointed out, the Chicago to the East Coast starting tube problem is not so serious Tuesday in competition with the though it becomes a factor in the Milton Berle Show on NBC 7 -8 upper half of the VHF band. One p.m. CST. STUDIO QUALITY suggestion was that FM in the present TV visual signal might bring IN KEEPING with standards of the Fairchild line of sound equipment nothing has improvement in synchronizing TV Bogeyman been left undone to make this the finest professional tape recorder. Qualified pulses, besides taking advantage of listeners fail to detect a difference in instantaneous switching between the monitor- FM's ability to reject unwanted (Continued from page 84) and the from the Fairchild Tape Recorder. However, signals if the ratio is more than ing of a live program same 2 -1. as those raised against radio in the despite its performance which we believe exceeds that of any other equipment early days. Few engineers could recall spe- regardless of price, it is being sold at the lowest figure our anticipated production When Tidewater -Associated first cific use will permit. Currently, orders are being scheduled for delivery in approximately experiments on the of FM began broadcasting football games for the television picture. Some 30 days at its present low price of $2,750. Details are available for prospective in 1925 over a single station in Los reminded that FM experience has Angeles and one in San Francisco, users. shown adjacent interference can be the company was forced to pay big . as bad as co- channel cross talk. fees for the radio rights, he said, Some FCC engineers thought FM because schools feared attendance MICRO- GROOVE RECORDING might experience less adjacent would drop off. channel interference. They said A few years later, when NBC Are you aware that Fairchild Synchronous Disk Recorders and co- channel interference is the worst a six- Transcription Arms are handling the rigid requirements of recording VHF problem in this field. had organized station network on the Coast and began airing and reproducing Micro -Grooves for the most critical users? Write Among engineers there was con- the T -A sponsored games, rates siderable agreement that the FM had dropped in comparison to the for detailed information. picture tests will take at least a radio audience reached. College year, perhaps several years, of ex- officials had grown enthusiastic perimenting before they are ready about mounting gate receipts. for field tests. There was disagree- Today, he said, Tidewater -Asso- ment on suitability of the UHF ciated uses 143 stations to air its band for television, regardless of sponsored games. No one seriously whether the picture is AM or FM. questions the healthy effect radio The tube problem in UHF experi- has had on the boxolfice. ments conducted at WNBW Wash- Schools, if they were forward ington by NBC was serious, finally looking, would recognize that tele- 154th STREET AND 7th AVENUE, WHITESTONE, NEW YORK forcing a shutdown of the transmit- vision can prove an equally valu- ter when the tube supply was ex- able boost, Mr. Deal added. BROADCASTING Telecasting January 17, 1949 Page 53 'MADAME X' RCA Introduces 45 rpm Record

RCA last Monday revealed its preme: The RCA 45 rpm records, touching. It can play up to 5 min- "Madame X" 45 rpm 6%" record the Columbia 33% discs, or the utes and 15 seconds per side. The and changer in a high -powered present 78 rpm records used by 16 new changer, loaded. with eight showing in New York at which million owners of record -playing records, plays 42 minutes. Frank M. Folsom, RCA president, machines. Joseph B. Elliott, vice president denied that there "is any warfare The RCA development was de- in charge of the RCA Victor home or feud between CBS and our- scribed to newsmen who came in instrument department, said the selves" over the two companies' two shifts (white carnations first, new system would be ready for dis- new microgroove records. red carnations next-carnations tribution by April. He added that RCA Victor's new 45 rpm phono- He admitted, however, that what courtesy RCA) as an entirely new 12 other set manufacturers were graph and record. would ensue was "a normal, com- system for reproduction of recorded already in the same field-with mercial, competitive job that peo- music -not just as a new record. plans, specifications and models ple do every day in business." Mr. Folsom said it was the best made available by RCA on a free ready have installed equipment to basis. Wallerstein Statement system RCA knew about. He de- Prices of records and sets, play the microgroove record. in he said, have not yet been estab- to clared RCA had participated Almost as if take immediate meetings with Columbia before the lished but would be "competitive." "In other words," said Mr. Wal- issue with Mr. Folsom, was a state- In his statement criticizing the lerstein, "the Columbia Micro- ment released the same day by Ed- latter introduced its 33% records. RCA decided not go along, he 45 rpm development, Mr. Waller - groove ward Wallerstein, chairman of the to system, because of its uni- said, because in past years RCA stein stressed the fact that Colum- versal qualities, contains maximum board of Columbia Records Inc., bia was producing not only the 7" new RCA tried such a record and had de- flexibility for both classical who said of the develop- cided that the "Madame X" de- microgroove record but also the and ment: velopment was superior. long -playing disc which delivers up popular recordings. We do not see "We are unable to fathom the Stressed at the conference was to 22 minutes' playing time per what additional advantages a 45 purpose of the records revolving at side, both at 33% rpm. 45 revolutions per minute which we the "revolutionary" character of rpm record can offer to compen- the automatic changer mechanism. He also emphasized that 33% understand are to be released some rpm has been sate for the unfortunate conflict it It has a 1% -inch red plastic- capped standard in the pro- time in the spring." fessional recording industry, is appears to be creating in the minds With the differences between the center spindle which houses a of both "trigger- fast" drop mechanism. It used by broadcasting stations and the public and the indus- two record giants thus expressed, that scores of radio stations al- try." the issue was ready for the public. holds up to eight records. Both companies were now out Like the Columbia record, intro- with small -size, microgroove rec- duced a day earlier, the RCA disc ords and Columbia additionally is unbreakable. It also is light- Ord Haars b was marketing long -playing discs. weight and papol thin. Raised KXLW TROUBLE s St owsrs' Buyers would decide in the market areas on the non -playing surfaces place which record would be su- prevent the playing surfaces from KXLW Clayton (St. Louis), Mo., already involved in litigation with the village of Olivette, Mo., where its antenna is located, had troubles of a - different kind Sunday, Jan. 9. Station was knocked off the air for six and a half hours by "saboteurs" who short- circuited the antenna, according to Guy Runyon, KXLW general manager. The short circuiting was accom- pickets had been assigned to the plished, Mr. Runyon said, by a per- area of the Olivette tower but only son or persons who "apparently to the site of KXLW's proposed scaled a six- foot -high barbed wire new tower in Brentwood and to the span at the base of the tower" and studios in Clayton. then wound together two wires of a The short circuiting incident fol- lightning arrestor device. lowed by four days the .arrest of Buys the finest KXLW's transmitter was dam- Mr. Runyon and two of his station aged as a result of the short cir- engineers, William Grant and Roy Professional FM Receiver cuit, and the station was forced off Roberson, by the marshal of Oli- the air at 7:30 a.m., an hour after vette on charges that they violated in the World! it had signed on. It was back on a village zoning ordinance by erect- again at 12:34 p.m., Mr. Runyon ing the tower in a residential area. reported. After another off -the -air KXLW reportedly had agreed in interruption from 1:40 p.m. to 3:08 circuit court to remove the trans- p.m., KXLW completed the day's mitter and tower by Jan. 1, but schedule without interruption. was unable to comply because work Mr. Runyon said "someone thor- on a new transmitter in Brent- oughly familiar with radio broad- wood had been halted by pickets. cast equipment and most likely the Mr. Runyon appeared before Cir- KXLW installation in particular" cuit Judge Amandus Brackman was responsible for the short cir- Clayton last Monday to report on cuiting. KXLW's attempts to comply with In addition to its latest troubles a court injunction of June 28, 1947, and the legal scrap with the village to remove its installation from of Olivette, KXLW lost a day and Olivette. a half on the air when Interna- Mr. Runyon has charged officials REL MODEL 646 tional Brotherhood of Electrical of the village with an attempt "to Workers engineers struck -with- harass the station and interfere CM have at last per- notice, ARMSIRONG Increased demand and production out according to Mr. Run - unjustly with its operation." Clar- ,.._ __. yon-on Dec. 6. mitted us to announce this long- awaited price re- The IBEW engi- ence W. Miller, head of .the vil- duction. Universally used by broadcasters for FM neers were still on strike when the latest incident occurred. lage's ,board of trustees, countered network relaying and high quality aural monitoring. with a statement that the The St. Louis Globe -Democrat transmitter had been erected without a For details write Dept. 110 last Monday quoted the president of the St. Louis local of IBEW, building permit and that resulting Robert W. Stetson, as saying that litigation the past two years had "our men" had not been at the cost Olivette $3,000. The station RADIO ENGINEERING LABS INC KXLW transmitter- antenna site reportedly replied that the zoning ISLAND CITY 1, N. Y. 35- 54 -361h STREET, LONG since the strike began. He said no law lacked enforcement power. Page 54 Januar v I;, 1949 BROADCASTING Telecasting the others. The continued success of to the service should be assured that BMB Solution the operation depends, largely, upon BMB still has sufficient vitality to do these factors: the job in 1949, and do it according CONTINO (Continued from page 23) A sound scientific plan of measure- to specifications, despite some unfound- Denies Heidt Issues ment; ed reports to the contrary. Doing it de- Engineering Advisory Committee Sufficient subscriber funds to carry pends upon careful management without the job; in the bureau, intelligent selling, and ACCORDIONIST Dick Contino to aid the Research Committee in Full cooperation and understanding full understanding among the bureau last week contested the issues of evaluating nighttime listening. upon the part of the sponsoring groups. sponsors. Last Tuesday, the Executive Com- Every possible step is being taken by breach of contract raised by suit of These measures failed to satisfy mittee of BMB reviewed carefully the Executive Committee and BMB Horace Heidt, conductor of the BMB's present situation. It found that management to accomplish these goals. the broadcaster critics who pur- the broadcasters who already have paid The 1949 study will be even more sat- weekly youth talent program on sued their demands for more deci- two- thirds of their subscription fees isfactory and useful than the last, ac- NBC, Sunday 7 -7:30 p.m., for into BMB's treasury assure the prac- cording to present plans. Non -sub- sive changes. tical completion of that study, pro- scriber data will be available to sub- Philip Morris Co. Ltd. Mr. Churchill's "resignation" is vided that they continue their financial scribers. There will be full reports on Mr. Contino said, "Mr. Heidt support and presuming careful control average daily audience, as well as the tried to tie me up to seven BMB's latest answer. of bureau expenses, supplemented by total weekly audience. a year a concentrated selling campaign. The BMB Executive Committee is contract with him, under which he Whether that will quiet the com- BMB must have additional subscrib- so convinced of the importance to the would take 60% of my earnings ers if it is to grow and prosper. In entire industry of an accepted uni- plaint remains to be seen. The de- order to obtain those subscribers, the form measurement that it is exerting over and above the regular salary gree of success of BMB's drive for Committee has asked Hugh Feltis, the every effort toward successful com- which he was required to pay me. bureau president, to concentrate his pletion of a valid 1949 study. additional station subscribers will efforts, presently, on a selling cam- This salary is nothing like the probably provide paign among potential broadcaster sub- amount stated in Mr. Heidt's suit" the best test for scribers, in addition to executing his the present. Station reception of managerial functions. It was Mr. The youth also said that under Feltis who originally the the findings of the second study sold the service Miller at CRMC contract Mr. Heidt had turned to the broadcasters in 1945. down movie, radio and television next fall may provide a more posi- The Executive Committee accepted the resignation of John Churchill, who JUDGE JUSTIN MILLER, NAB offers without consulting him. tive long -term answer. had pioneered the BMB research plan. president, will speak at the regu- "Horace Heidt hasn't in any way As a step toward insuring completion Unknown Quantity of the 1949 Study, in this instance, Dr. lar bi- weekly luncheon meeting of kept the promises he made to me Kenneth Baker, NAB director of re- the Chicago Radio Management before I won the 1948 grand finals Meanwhile, the reactions of ad- search, will be loaned to BMB to com- vertisers and agencies to NAB's plete the current measurement. Club in the Tavern Club Wednes- on his radio program last Dec. 12," apparent seizure of the BMB Those who have already subscribed day, Jan. 26. the accordionist declared. reins is another unknown quantity. Neither Paul West, ANA president, nor Frederic Gamble, AAAA president, would comment on the current BMB situation beyond the statement released by the Execu- tive Committee, of which they are both members. At BMB, Dr. Baker will be in they do full charge of the 1949 study, from Know bow if ¡n the printing and mailing of the Monroe? ballots, through the checking, following up and analyzing the returns from each county and meas- ured city, to the publication of the reports. Mr. Churchill will remain at BMB as long as necessary to ac- quaint Dr. Baker with the details of the operation. He has not announced his future plans. It may be remembered that when BMB was first organized in 1945, Mr. Churchill joined the organization -which already had appointed a research director who subsequently resigned -only after a great deal of persuasion had over- come his reluctance to sever a long- time connection with CBS, where he was then research director. The feeling of the BMB board at that time was that as originator of JLLL classes are repre- the technique to be used by BMB, which he had already applied to sented in Monroe! KMLB serves a 223 CBS audience studies, Mr. Church- ill was the man best qualified to million dollar market encompass- direct BMB's research operations. ing 97,410 radio homes-all Essentially this same technique will be used for BMB's second within KMLB's one study this year. The BMB Executive Committee milevolt contour. comprises J. Harold Ryan, Fort This area includes 17 parishes in Industry Stations, chairman; Mr. Gamble; Mr. West; Mr. Miller; Northeastern Louisiana and 3 coun- Mr. Feltis; Joseph Allen, Bristol - ties Myers Co.; Leonard Bush, Comp- in Arkansas. -And when ton Adv.; Roger Clipp, WFIL Phil- it comes to radio listening, KMLB adelphia. All attended last week's MONROE, LOUISIANA meeting except Mr. Allen. the important thing to know is * TAYLORBORROFF & CO., Inc. Text of Judge Miller's statement that KMLB is the National Representatives follows: TUNED -IN station in these parts. AMERICAN BROADCASTING CO. Every enterprise as large in scope it and technical in nature as the BMB 5000 Wafts Day 1000 Wafts Night must survive occasional critical tests. Measurement devices employed by other media are replete with historical instances confirming this fact. HAS MORE LISTENERS IN NORTHEASTERN LOUISIANA THAN ALL OTHER STATIONS COMBINED BMB, now four years old and presently engaged in preparing its second nationwide study, is no different from BROADCASTING Telecasting January 17, 1949 Page 55 Representation Probe Richfield Reporter, very popular jeopardized by association with the NOW READY with KHQ listeners, was to be NBC network on the one hand and (Continued from page 28) moved from NBC to ABC. He said NBC station representation on the KHQ asked the Katz Agency to see other," he declared. to say only that NBC would never if the program could be continued Ben B. Baylor, assistant general expand beyond its ability to serve on a spot basis on KHQ, KOMO manager and director of sales of effectively. Seattle, and KGW Portland in addi- WMAL- AM-FM -TV Washington, Upon completion of Mr. McCon- tion to being on ABC. said his stations were "extremely nell's testimony a controversy de- Mr. Strotz' telegram, he said, pleased" with ABC representation. veloped over NARSR counsel's re- EXECUTIVES«! came the same day he was advised Mr. McConnell, under cross -ex- quest that the networks bring in that Richfield Oil Co., sponsor of amination, told Comr. Hennock RADIO SERVIDO "typical" TV affiliation contracts. the program, did not consider his that NBC had not "tried harder" to Mr. Fly contended that affiliation plan practicable. He said the sta- secure the representation of addi- contracts with unconnected stations tion "ignored" the Strotz wire. tional affiliates because "We don't -where "network" service must be believe in long lists," and because. provided by film -are actually con- Had ïteplacement in AM, he had recommended The only really c o m p l e t e tracts for national spot representa- He said NBC worked up a re- against expansion until after the POCKET SIZE reference book on tion. Mr. Fly argued the networks placement for the Reporter at spot hearing has been decided. Radio and Television kept up to thus control unconnected affiliates' KHQ's request. The network of- He was questioned at length by date for you by periodic loose - time via affiliation agreements. leaf inserts. fered a news show six days a week, Mr. Cottone on the decision to hold Mr. Spearman said unconnected sponsored three days by Mennen off expansion in AM but not in TV. PARTIAL CONTENTS: stations obviously must have films, and available the rest of the time He contended the AM and TV situ- Sponsored Network Programs but that networks should not be for cooperative sponsorship. Mr. ations are "very different," that Agencies &Their Network Programs allowed to become film brokers or to Television: Networks, Stations, Dunning said he accepted this offer television is in its formative period Sponsors, Agencies, etc. (Plus tie up the sources of film supply so four days before the Reporter was and that video stations have great special supplementary News that independent stations would to leave the network. On that need for help in securing all the Bulletin coverage). for Major, Regional, Secondary Net- have to "beg" the networks day, he said, the Katz Agency had revenues they can get. works films. If that is being done, he asked him to give first refusal to Mr. Grabhorn, under cross -exam- Principal Radio Stations said, it should be prohibited. Phillips Petroleum, but made no ination, said ABC had no thought of Population Figures Network counsel protested the firm offer. soliciting ádditional TV stations for Estimated Audience Figures request for TV affiliation forms, Transcription Services The Phillips account, Mr. Dun- representation. He conceded that And much mad Judge Rosenmai contending that ning said, would have meant President Mark Woods previously the request raised a wholly new is- * * $16,600. In comparison he said had indicated plans for expansion. sue which could be handled only in KHQ would receive $3,000 a year But, he said, television is moving a new hearing. Comr. Walker for the Mennen portion of the pro- so fast that policies can change ruled, however, that the networks gram, and that chainbreak án- overnight, with the result that the should bring in the contracts so nouncements were sold which would present plan is against expansion. FCC could have a look. meán $7,000 more. In addition he That too might change, he added. Mr. Brown, counsel for DuMont, said he had hoped to sell the co -op He denied the hearing had anything t presented' a statement by DuMont portions for $9,000, which would to do with the change of plans. The Executives' Radio Service TV Network Director Lawrence concise News Bulletin issued bi- run the station's total to $19,000. As the hearing wound up, Mr, Phillips declaring that DuMont (Ultimately, Mennen cancelled, Fly said he still thought it desirable weekly at no extra cost to a spot sales PACTuary neither has national KHQ refused another network of- for FCC to see the networks' TV purchasers. representation division nor plans to * * fer, and Phillips has occupied the affiliation contracts. But because establish one. The fact that we accept no d- time period since Jan. 3.) of TV stations' need fo any reve- vertising in the FACTuary enables Murray B. Grabhorn, ABC vice Under questioning by Mr. Perdue, nues they can get, he sa 1, NARSR us to give you all the pertinent president, the spot sales reve- material in regard to radio and said the KHQ executive said he had no will not now push the q: estions it television in handy POCKET - nues of WMAL Washington-only fear that the station would lose its had raised about these cor.`.racts. SIZE form. No irrelevant ma- affiliate represented by ABC Spot terial, but page after page of NBC affiliation for exercising the Judge Rosenman told F CC that information you really need. Sales- increased 170% from 1942, right of decision. In the some way that the FACT- when ABC Spot Sales representa- if it intended to take the contracts Lary aids the busy executive by Mr. Russell, counsel for Mutual, and perhaps rule that they condensing the important facts to 1948. are con- tion was started, offered a statement that MBS does and figures, so mdoes the bi- To show that ABC didn't "play trary to public interest, then CBS weekly News Bulletin act as an not engage in any of the practices would insist on adjournment of the important time saver. Its clear, favorites" with its own stations, he involved in NARSR's style will keep you up to noted that the network's three charges. Mr. hearing to permit the network to dasete on major developments in Fly, on behalf of NARSR, agreed. call form that enables you to absorb owned outlets in that same period "many" witnesses to show that glance. Emerson Markham, stations the at a quick experienced a somewhat less gain the contracts are neither improper Send `in the < ient order manager of General Electric's nor illegal. Comr. Walker assured blank today. And remember the n spot time sales: 108 %. Further, WGY, WGFM (FM), and WRGB three month's refund notice on the he WMAL's network revenues all participants they would be given order blank. said, (TV) Schenectady, appeared on be- increased 155 %. a chance to be heard if the Com- EXECUTIVES' RADIO SERVICE half of NBC. "We have not found mission should decide on any ad- Research and Publication Office that our interests were in any way verse action. 1889 Palmer Ave. Larchmont, New York Tuesday

9t cï R. O. Dunning, president of KHQ Spokane, testified at FCC request s: tr 'o as result of NARSR witnesses' MEMO to: Stç - charges, at the December session, ¡ 9 °É ED JOHNSTONE, Redfield- Johnstone: to a. 9t that KHQ accepted three quarter- C hours of sponsorship arranged by WCKY's 1948 mail on its famous JAMBOREE program <.gR ` i ö_: NBC in of place eight quarter -hours than 1947's. The national spot was 34% greater Jamboree audi- óeS'ú°ca° of which would have Ó d 9 meant substantially more money ence, a BUYING audience, is constantly growing. .a for the station. si m°" Can we give you more facts and figures? O e NARSR had cited this as an ex- V O j: Ñg- e ample of "pressure" that networks > i *".ga al'n c E ó = Y e_° E- may apply on affiliates and also had Ñ a a GaYc O called attention to a telegram sent O o ñ i3E * E m_ 'c by Sidney N. Strotz, NBC vice pres- 50,000 WATTS ó á vEimw°s° V`< ° ident, expressing surprise at the OF WCKY c ` 3 Y "horse trading" and suggesting & "a Éz a v that NBC would like to know about SELLIRG POWER CINCINNATI ci it if KHQ wasn't satisfied with its 5111sis: E " NBC affiliation. ' On THE AIR EUERYWHERE 24 HOURS R DRY W óf Z Mr. Dunning said the episode originated with disclosure that the Page 56 January 17, 1949 BROADCASTING Telecasting advertisers "naturally turning to_ town guests at the luncheon were Created by TV, Smith television as a new arm of distri- Charles R. Denny, NBC executive NEW SPONSORS Tells Chicago Club bution, but the not-so -big adver- vice president, and Walter Damm, tisers are finding that network TV general manager of the Milwaukee is paying off for them," added. MORE THAN 60% of the time sold on NBC's television network has he Journal stations. Heads of Chicago gone to advertisers who are not The New York portion of the TV stations, leading advertising currently using the network's sound agencies and station representative broadcasting facilities, Carleton D. Smith, NBC director television East -to -West show featured Tex of firms, as well as officials of the operations, told 500 Chicagoans Wednesday at a Radio Management and Jinx McCrary in sidewalk inter- Club luncheon. views outside Radio City with ice Illinois Bell Telephone Co. also were introduced. - Mr. Smith delivered an address skaters on nearby Plaza rink form- He predicted that the television ing the background. An airline preceding a half - manufacturing industry itself will pilot, a professional hour NBC televi- skater and a do much to create new demand and well known illustrator were among Hallicrafter TV Cut sion "salute" to give employment to "hundreds of those interviewed. the club fro m thousands." In Washington ANOTHER drastic cut in televi- New York and announcer Mor- set was reported "Even more important may be sion prices Washington v i a gan Beatty interviewed Illinois' J. television's contribution to econ- Wednesday when William Halli- the newly opened the new Senator Paul Douglas, and Co., omy of the nation by gan, president of Hallicrafters East -Midwest co- stimulating other Congressional leaders in the Chicago, announced that the com- axial cable. The the movement of billions of dollars shadow of the Capitol dome amidst pany's seven -inch receiver would be gathering, in Chi- worth of merchandise and services," construction work on President cut $50 to $139.50. Commenting on cago's Palmer he asserted. "Only by mass dis- Truman's Inaugural rostrum. Cli- a slowdown in demand for such tribution do we get mass produc- max of the half -hour show was the Mr. Smith House, was the sets, Mr. Halligan predicted all largest in the tion. The economic base of televi- first Chicago demonstration of the prices would be down from the 1948 history of the radio management sion is its already proven ability split -screen technique in television, level. group. to increase and speed up distribu- with Mr. Beatty in Washington tion." shown conversing with announcer ALLIED RADIO Corp., Chicago, has "Forty percent of our commercial Ben Grauer in New York. TV schedule Not only are the nation's largest announced release of low -priced wire has been purchased by In addition to Mr. Smith, out -of- recorder -phonograph combination. current NBC advertisers, but with new money -not from their NBC sound appropriations," Mr. Smith reported, observing that this points HOOVER up the fact television is a new ad- Approves State Streamlining vertising medium -not simply a re- placement of radio or any of the THE HOOVER Commission last older forms of advertising. week gave its approval to "task Creating New Ad Dollars force" suggestions which would streamline the State Dept. but "TV is creating new advertising simultaneously turned thumbs dollars, just as radio did. And in down on the proposal to divest it our country's entire economic his- of "Voice of America" operations. tory, no good advertising medium The task force previously had has ever been put out of business recommended that the State Dept. CHET LONG is more than a WBNS when another good advertising me- confine itself solely to policy mat- dium came along." news commentator. He is a public ters and relinquish actual "Voice" spirited citizen of a thriving com- Mr. Smith noted that for the operations, as well as other over- munity who is always an inde- first time since before the war, a seas information activities [BROAD- fatigable worker for all civic im- period of intense competition for CASTING, Dec. 6, 1948]. provements, charities and worth- the consumer's dollar is approach- A spokesman for the commission, while organizations. Recently he ing and the "backlog of consumer headed by Herbert Hoover, dis- was awarded the first and only demand is beginning to evaporate." it was male membership in the Columbus closed last Wednesday that Chapter, National Secretary's As- the feeling of the commission that sociation, because of outstanding the State Dept. should retain con- service to the profession. Maj. Ridge trol of "Voice" broadcasts short- waved to Europe, especially the that's what from page 28) "ONE OF THE NATION'S TOP TWENTY," (Continued U.S.S.R., as a matter of policy Ohio listeners have been hearing over WBNS rather than operation. Central plementary to the newspaper and for the past two months. Hooper Listening Index for there is no fight between the two." The commission was also said to August -September 1948 place WBNS 10th in the morn- However, after years of differences have frowned on the idea of a cor- ing, 7th in the afternoon and 5th in the evening. A top with the local papera over policy, poration, which would absorb twenty rating based on the city zone share of audience in 1947 Maj. Ridge and the North "Voice" operations, as out of line for all stations, network and non -network cities. Carolina Broadcasting Co. bought with its overall purpose to curtail 16% % interest in the Greensboro Government expense through more IT PAYS TO ADVERTISE (ON WBNS) has been prof- News Co., publisher of the Greens- efficiency and economy. itably proven by the Furniture boro Daily News and the afternoon The commission reportedly House, one of Columbus' bet- Greensboro Record. agreed on the following proposals ter furniture stores. They bet - Active in public and political which, if enacted, would herald their entire advertising budget life, Maj. Ridge served one four - wide administrative changes in the on WBNS and to their great ut l year term as U. S. marshal for the State Dept.: satisfaction business instantly FARflgjp middle North Carolina district and (1) Two deputy Undersecre- showed a phenomenal increase was confirmed by the 80th Congress taries, one each for administrative and has steadily gained for p for a second term. In 1938 he ran and policy, would aid the Secretary month after month. Yes, if you for Congress on a "100% New of State and Undersecretary. want results use 6 Deal" platform, but was defeated. (2) The Department's domestic WBNS. -- During the recent national elec- and foreign service personnel tions he was one of the few people should be unified at the top levels, who early in the campaigns picked thus providing safeguards for President Truman to win and stuck career personnel that should, ac- by his prediction until it came true. cording to commission feeling, be In 1916 Maj. Ridge married Lor- divorced from Civil Service. raine Procter of Durham, N. C., (3) The Department should con- who survives him. fine itself primarily with policy or Funeral services were held Fri- advisory matters, relinquishing ac- day afternoon. Burial was in tual foreign aid program opera- Greensboro. tions wherever feasible. BROADCASTING Telecasting January 17, 1949 Page 57 PRORATED SHARE OF OVERHEAD $15.000 Operations Analyzed in Study Total $140,000 TV COSTS 3y¢ Hours Per Week $80,000 REMOTE FLEXIBLE formula for calcula- 000 but this is a highly restricted with some twice that amount and 14 Hours Per Week operating costs of operation with a community class even higher. Depreciation $12,000 tion of annual Maintenance Supplies 10,000 television stations is provided in transmitter and no program source Future chapters of the study will Personnel 33,000 3 continuing network. Maximum op- Telecasting 36,000 Chapter of the NAB's other than cover building stations, operating Vehicle Operation, Maintenance study of TV. Titled "Basic Eco- erating costs are calculated in de- stations and programming, among & Storage 2,000 nomics, Operating Costs," the tail as high as the individual other topics. Program Total $93,000 is of a broadcaster may wish. PRORATED OF chapter part project titled This operation is a metropolitan $15,000 "Television: A. Report on the Vis- OVERHEAD One major formula and a sup- class station employing all four Total $108,000 ual Broadcasting Art" [BROAD- cost program sources as indicated by plemental labor chart are pro- 7 Hours Per Week $60,000 CASTING, Nov. 1, 1948]. vided by Mr. Batson for calcula- this table, the 50-hour schedule A. in t Assumes joistatnt operation with an ex- Charles Batson is charge tion of operating costs. The major comprising 31 hours programming isting aural ion. of the study, authorized by the formula, which can be extended by and the rest test patterns. NAB board. His first chapters adding the time factor not present Specimen operating costs are were completed last summer and in construction tables, provides a listed herewith for the transmit- were reviewed at the series of NAB detailed method of figuring in ad- ting plant and the programming district meetings [BROADCASTING, vance what any type of television plant: WARREN SALE July 26, 1948]. will cost without reference to in- Cost components for two types come. Approved by FCC of transmitters and four program OPERATING COSTS General, administrative and ACQUISITION of WRRN and sources are detailed by Mr. Batson sales costs are prorated among de- A Specimen of Annual Expenses in Chapter 3, which carries for- WRRN -FM Warren, Ohio, by the partments and program sources. TRANSMITTING PLANT Tribune Co., publisher of the War- ward the first two chapters on con- The specimen calculation of $366; COMMUNITY (S00 W) ren daily Tribune- Chronicle, at a struction costs. 000 items a year is based on these Depreciation $12,500 purchase price of $300,000, was ap- Minimum Cost (average annual minima) : Maintenance Supplies 3,500 proved by FCC Thursday. Personnel 6,500 last Average minimum operating Transmitter (50 hours per week) $55,000 Power and Water 1,500 The stations were established and costs are calculated for a mythical Studio- Transmitter Link 3,000 Miscellaneous 1,000 have been operated by Nied & Stev- Program Nucleus 13,000 Total $25,000 TV station. The costs total $366,- Network (14 hours per week) 80,000 ens Inc., owned in equal shares by 000 a year for metropolitan sta- Film (7 hours per week) 65,000 50 Hours Per Week Perry H. and Lucy S. Stevens, and Remote (7 hours per week) 60,000 METROPOLITAN (5 KW) tions using film, network, studio 80,000 Frank T. and Evelyn A. Nied. Studio (31¢ hours per week) Depreciation $29,000 and remote program sources 311/2 Maintenance Supplies 13,000 FCC was told that Mr. Nied, hours a week plus test pattern Personnel 8,000 Annual Total _1356,000 Power and Water 3,000 manager of the station, is ill and transmissions, a total of 50 hours. Miscellaneous 2,000 unable to continue the operation A "two -by- four" formula, simi- Chapter 3 of the study consists Total $55,000 and that the other stockholders are lar to formulas for construction of 22 pages of text. It points out 50 Hours Per Week not available to take over direct costs, can be used to show annual that TV operating costs as high as management. costs slightly over $100,- $1,000 a day are not uncommon, STUDIO-TRANSMITTER LINK operating Depreciation $2,200 WRRN, founded in 1941, is on Maintenance 800 1400 kc with 250 w but has a con- Total $3,000 struction permit for 1440 kc with PROGRAMMING PLANT 6 kw fulltime. It is affiliated with ))) Mutual. WRRN -FM is slated to And Prorated Expenses for take air General, Administrative and the in June. Sales Purposes The Commission had designated l. the transfer application for hear- he H a d NETWORK ing to determine whether control EEver 14 Hours Per Week Woven into 28 Hour Schedule had already been transferred with- / out FCC [BROADCASTING, We've Connection Charge $42,500 approval Sustaining Features 22,500 Jan. 10]. On its own motion last Program Total $65,000 Thursday, however, the Commission PRORATED OF OVERHEAD $15,000 reconsidered and approved the Total $80,000 transfer. WIOD led the FILM 14 Hours Per Week Woven into WHEN Paul Dixon, WCPO Cincinnati field in coverage of 28 Hour Schedule disc m.c., became ill just before a Depreciation $6,000 broadcast of his 1230 Club Sammy the fabulous war time Maintenance Supplies 1,500 Personnel 15,000 Kaye, who was to be Mr. Dixon's market...and, now it Film Rentals and Purchases 73.000 guest, volunteered to do the program. holds its leadership Rent and Power 2,500 Mr. Kaye went on the air and pro- Miscellaneous 2,000 ceeded in true disc jockey style. by literally saturating Program Total ___ __$100,000 this, the greatest of PRORATED OF all "normal" markets! Total $115,000 7 Hours Per Week ses,p00 NUCLEUS. recording? Depreciation $2,000 Maintenance 500 Personnel 10,000 Miscellaneous 500 Total $13,000 STUDIO 7 Hours Per Week Depreciation $14,000 Maintenance Supplies 10,000 Personnel 40,000 Production (other than staff) 55,000 Notional Representatives Rent, Power & Miscellaneous 6,000 GEORGE P. HOIIINGRERY CO. Program Total $125,000 Southeast Representative on which H A R R Y E . C I Under the NBC Contract, U M M N G S these network computations are based, JAMES M. LeGATE, General Manager this is not a cash expense. The network is given thirty free hours of com- 5,000 WATTS 610 KC NBC mercial time per month in lieu thereof. However, since this practice is not nec- In chicago l networks, a A l W I O D - A M p r o g r a m s a r e d u p l i c a t e d on essarily followed by all sample figure, based upon an hourly TRANSCRIPTION MASTCRS MIMICS RECORDING

I - is W O D F M w i t h o u t e x t r a c o s t to a d v e r t i s e r s rate of $300, shown here for illustra- tive purposes. Page 58 January 17,.1949 BRQADÇASTING Telecasting FMss NEW WBKB SITE CALL LETTERS ed by FCCfct Installation Work Starts WORK on the new transmitter site COMMONLY -owned AM, FM, and TV stations using common base call of WBKB (TV) Chicago atop the letters but located in different communities were given until July 1 to American National Bank Bldg., 33 change the FM or TV calls, under a policy statement issued by FCC last N. LaSalle St., was begun fortnight Thursday. ago. First step was the hoisting The Commission said common ,t of 20 tons of steel to reinforce the call letters may be used (with FM Johnston Broadcasting Co.- WJLD Bessemer and WJLD -FM top of the building for installation or TV suffixes) only if the stations of a 5 kw TV and FM transmitter. are in the same community and are Birmingham, Ala. Radio Anthracite Inc. -WHWL Estimated cost of the project, commonly owned or controlled. including remodeling of studio and They may not be used even if the Nanticoke, Pa., and WHWL -FM Scranton. office space, is $250,000. Transmis- stations are in different cities of sion equipment weighing 85 tons is the same metropolitan district. San Bernardino Valley Broad- casters -KCSB San Bernardino to be installed at the new location, FCC said "the vast majority" of four blocks from WBKB's present commonly owned AM, FM and TV and KCSB -FM Colton, Calif. studios and offices in the State - stations already comply with this May Broadcasting Co. -BMA Lake Bldg. A 68 -ft., five- section policy. A preliminary search of Shenandoah, Iowa, and KMA -TV antenna 135 - FCC records revealed only five in- Omaha, Neb. will be erected atop a tower. stances which do not, although FCC As an example of its policy, FCC ft. Work is to be authorities said there may be other said: expected completed cases. The five cases, with the A standard broadcast station using sometime in April, according to the call letter WXXX, located in City WBKB executives. The move to common owner in each case, were: X, will be permitted to use the call letters WXXX -FM or WXXX -TV for the new location also will involve Associated Broadcasters, Inc. - its FM or TV stations only if the FM WEST Easton and WEST -FM and TV stations are also located in WBIK (FM). New quarters for City X. Similarly, an FM station the stations, both owned by Bala- Bethlehem, Pa. (where the licensee does not also operate a standard station) located in ban & Katz, will be on the 39th City Z using the call letters WZZZ floor of the bank building. WBKB of WZZZ -FM will be permitted to use the call letters WZZZ -TV for its TV is on Channel 4 (66 -72 mc) and VISON TRANSFER station only if the TV station is Located WBIK is on Channel 242 (96.3 mc). in City Z. Hecht Lackey Would Control The policy, FCC said, should help avoid "some of the confusion which WTTG Morning TV APPLICATION was filed with has arisen in the past with regard WTTG (TV) Washington, DuMont FCC last week for consent to trans- to assignment and use of call let- outlet, starts morning telecasts fer of control of WSON-AM -FM ters." today (Jan. 17) with most of the Henderson, Ky., to Hecht S. additional programs originating Lackey, general manager and part from WABD New York, another owner of the station. Stock held by CLARENCE LEA Artist's conception of new sky- DuMont affiliate. The new sched- Pierce E. and Montana L. Lackey Joins Transportation Assn. ule, which calls for program tele- and WPAD Paducah, Ky., is re- scraper transmitter site for WBKB CLARENCE F. LEA, a former (TV) and WBIK (FM) now being casts from 10 a.m. through 3:30 tired by WSON for $57,800. p.m., is in effect Monday through chairman of the House Interstate erected atop the American National The 4% interests held each by and Foreign Commerce Committee, Friday, according to Walter Comp- Pierce E. Lackey and Montana L. will assume duties in Washington Bank Bldg. in Chicago. ton, WTTG general manager. Lackey are retired as treasury March 1 as director of govern- stock by Henderson Broadcasting mental for the Co., WSON Iicensee, relations Transpor- for $3,480 tation Assn. of America, the each. The 58% %a holding of WPAD is acquired for $51,040. WPAD is group's board of directors an- owned chiefly by Pierce E. Lackey. nounced last Wednesday. Hecht S. Lackey becomes sole own- Mr. Lea, a Congressman from er of WSON following transaction. California for 32 years, retired FIRST IN THE WSON is assigned 500 w daytime from the House of Representatives on 860 kc. at the close of the 80th Congress. Pierce E. and Montana L. Lackey He was author of the Lea Act, and WPAD recently withdrew which imposed certain curbs on the QUAD from WHOP Hopkinsville, Ky., AFM and other unions. Donald D. Conn, executive vice leaving F. E. Lackey as sole own -. er [BROADCASTING, Jan. 31. Pierce president of the association, an- Lackey also is president of WCIF nounced that in the new job, Mr. Madisonville, Ky. Lea will "seek to harmonize opin- DAVENPORT, ROCK ISLAND, MOLINE, EAST MOLINE ions among the many trade groups so that a common understanding 5,000 W 47 Kw, t',P, 22.9 Kw, rl,eal can be resolved regarding these A Ií20 Kc, F M l03.7 Mc TV and asst Choeel 5 fundamental transportation policies which are necessary for the nation's Basic Affiliate of NBC, economy and national defense." the No. 1 Network WIDE BLANKET COVERAGE, WOG advertisers reach the biggest CONCENTRATED AUDIENCE, WBEN -TV TO CBS and richest industrial center between Chicago and Omaha, Minneapolis BEST PROGRAM FACILITIES, Makes 29 for Network THE ACQUISITION last week of and St. Louis ... gee extra coverage AND NOW- WBEN-TV Buffalo as an affiliate of the prosperous Iowa -Illinois farming area on WOC-FM without Addi- of CBS -TV brings that network's 5000 WATT OUTPUT ! tional cost. With complete duplica- 29, video outlets to a total of Herb- tion both stations deliver the entire JOS. WEED 8 CO. ert V. Akerberg, vice president in NBC Network schedule and local charge of station relations an- 350 Madison Ave., New programs to this rich farming arca. York, nounced. Outlet is also affiliated Con Tell You More About with NBC -TV. Col. B. J. Palmer, President WBEN-TV, assigned Channel 4, Ernie Sanders, Manager is owned and operated by WBEN DAVENPORT, IOWA C H N S Inc. General manager is C. Robert Thompson. HALIFAX NOVA SCOTIA WGR Buffalo continues as the FREE i PETERS, INC., National Representatives CBS AM outlet in that city. BROADCASTING Telecasting January 17, 1949 Page 59 Farley, Eagan Declare TV HOOPERS BOXING TV Doesn't Hurt To Cover Ten Cities measure- detrimental to boxing according to both James HOOPER TV audience TELEVISION will not be ments will jump from one to ten A. ex- and former chairman of the New Farley, Postmaster General as of Feb. 10. On that date Commission, and Col. Edward F. P. Eagan, present cities York State Athletic information on evening TV view- commission chairman. * ing will be available for Balti- They spoke Wednesday evening more, Boston, Chicago, Cleveland, at the Boxing Writers Assn. annual Col. Eagan traced the constantly Detroit, Los Angeles, Philadelphia, dinner in New York. Their opinions increasing flow of revenue to the St. Louis and Washington, in addi- were diametrically opposed to that commission from radio and televi- tion to New York, on which Hooper of Abe J. Greene, national commission. Radio in 1947, through a 6% TV reports have been available Boxing sioner of the National tax on boxing and wrestling pro- since February 1948. who the week before stated Assn., the commis- Reports will be based on the television was a threat to the ring moters' grosses, gave 1948 regular random coincidental tele- industry [BROADCASTING, Jan. 10]. sion $9,685, whereas in the amount rose to $14,132.50. phone sample in each city. They Said Mr. Farley: in- increase was, consid- will provide station audience "Ultimately it will be found that Television's dexes and station Hooperatings by television is not detrimental." ering the newness of the medium, 30- minute and 60- minute periods Col. Eagan suggested that tele- even more spectacular. In 1944 it for all evenings of the week, and vision might actually be "the morn- gave the commission $1,275; in will be published as section 11 of ing star" that points the way to fu- 1945, $4,726; in 1946, $6,000; in the regular city Hooperatings re- ture prosperity for the ring sport. 1947, $8,492, and in 1948, $13,265. ports. He explained that the widespread advertising job television is capable of .performing might bring boxing to many who never saw a contest Government Handicaps and make them enthusiasts who would come to the arenas. BRITISH VIDEO Cited by Fisk TELEVISION growth in the United States is leaving British TV service far behind, according to Sir Ernest Fisk, deputy chairman and managing director, Electric & Musical Industries Ltd. He attributes this lag to new station TV INAUGURAL applkants. ; Films Ready in 24 Hours the handicaps imposed by Britain's government -operated system as against the U. S. system of free tot CHOICE of 30 stations station operators. competitive enterprise in radio. United States providing A FILM recording of the first in two years. 1st CHOICE of of a Presidential Inaugu- Addressing EMI's 17th annual Polke. Airlines: telecast BBC "Even more startling is a fore- ration will be available within 24 meeting, he reminded that cast recently made by the FCC Governimand n public tele- hours after the ceremonies Thurs- established the "first chairman [Wayne Coy] that there systems world London in day to stations in every television vision in the at will be 400 TV stations in the U. S. city, it was announced last Thurs- 1936," using EMI's system. "That war by 1950 (that is about the time we day by representatives of four service was closed during the shall have completed our second networks. and reopened in 1946," he said. in station in England) and that with- The networks will record two "We expect the second station in or there will in Birming- seven eight years, negatives of the telecast, one a England to be opened be 1,000 TV stations in operation master from which prints will be ham some time in 1949. in the United States. made, and the other a projection "In the United States there was "The same amazing difference The will be rapid - no public television service, in the I1 copy. master shows in the manufacture and sale processed, edited, printed and posi- proper sense of that term, before of TV receivers. After six years tives will be offered at cost to all 1946 but when this kind of thing operation in England, 100,000 TV affiliated network stations. starts in America under their sys- sets have been manufactured and Those who concluded the ar- tem of competitive enterprise, it installed in English homes." He rangements were: Larry Ruddell, goes ahead with such vigor that cor- compared this with the million sets ABC television director of record- responding developments in Eng- installed in the United States, and ing; Robert Wood, manager of CBS land are quickly left behind. the prediction of 17 million set in television network operations; Ed- "There are already more than 30 use by 1955. ward Carroll, manager of DuMont TV stations operating in the He contended the English TV Teletranscription department, and United States [as of early Decem- image of 406 lines is providing bet- N. Ray Kelly, assistant director of ber]. Ignoring the war period, ter pictures than the higher 525 - NBC television's film division. England will have provided two line U. S. standard because of su- stations in seven years against the perior use of facilities. There is a reason. VHF, FM, and standard AM broadcasters acclaim the structural ex- :\ \ cellence and all around low cost of Win - Toy Council Sponsors " charger's performance proven towers. The precision of Wincharger vertical radiator's NEW VIDEO program for chil- Tttóc BMI T ?ate patterns is testified by the fact that over one dren and parents, Hurray for Play, Wes hundred and twenty stations are now using 20 lay BMI will debut on March 6 over BMI "Pin Up" Hit -Published Wincharger towers in directional arrays` ABC -TV stations on the network's Another even six element arrays! Higher quality. eastern and midwestern networks, A BIG WIDE wider Versatility, lower cost have made as well as stations now beyond IT'S Wincharger antenna towers Americas first cable or relay range. The first WONDERFUL WORLD choice. program on ABC's video recording On Records: Buddy Clark -Col. 38370; WInCHARCER to stations not served by cable will 132; Ness Coulon - 4' eta-ton be televised on March 13. Featur- Nancy Noland -Int. ing songs, games and children's Sioux City 6, Iowa, U.S.A 6M946 parties, and stressing functional On Transcriptions: Evelyn Knight -Associated; toys, Hurray for Play is scheduled World; Cy Walter-NBC for Sundays, 6-6:30 p.m., EST and Monica Lewis- For Technical Data and Prices Phone, Write or Wire Wincharger Corporation's PST, and 6 -5:30 p.m., CST. It is Thesaurus Antenna Tower Division - Makers of Preferred Towers sponsored on a 52-week basis by the Toy Guidance Council, New 580 FIFTH AVENUE York, through Reiss Advertising, BROADCAST MUSIC INC. Hlw YORK CHICAGO HOLLYWOOD NEW YORK 19,N. Y. New York. Page 60 January 17, 1949 BROADCASTING Telecasting station in Cumberland, Md., 1230 kc 250 January 7 Decisions ... w uni. subject to cond. that applicant within 60 days from date of grant file BY COMMISSION EN BANC application for modification of CP FM Authorizations specifying trans. site and ant. system Authorized CPs for three Class A and meeting requirements of Commission's one Class B FM stations; CPs issued for standards. Application of Tri -State three Class B stations also to holders OF THE Bcstg. Co. for same facilities was de- of conditional grants and CPs in lieu ACTIONS FCC nied. of previously assigned facilities were issued for seven FM outlets (For details JANUARY 7 to JANUARY 13 BY COMMISSION EN BANC see story page 86, BROADCASTING, AM-900 kc Jan. 10). CP- conatructidn permit ant.- antenna cond.- conditional Rollins Bcstg. Inc., Georgetown, Del. Waiver Denied DA- directional antenna D -day LS -local sunset -Granted CP new AM station 900 kc WENY -FM Elmira, N. Y.; WHDL -FM ERP- effective radiated power N -night mod.-modification 1 kw D DA; estimated cost $43,127. Allegany, N. Y., and KWK -FM St. Louis STL- studio- transmitter link aur-aural trans.-transmitter -Denied requests for waiver of Sec. AM-1080 kc 3.261 governing minimum hours of op- synch. amp.-synchronous amplifier vis- visual unl: unlimited hours KSCO Santa Cruz, Calif. -Upon peti- eration of FM stations. In letter to SSA -special service authorization CG- conditional `rant tion Commission removed from hearing stations Commission stated: "The Com- docket and granted mod. of CP to mission is of the opinion that FM AM -1580 kc control of Indianapolis News Pub. Co. change power and hours of operation broadcasting has reached a stage where Crest Bcstg. Co., Pascagoula, Miss. - Inc. (parent firm) by Adelaide F. from 1 kw D to 500 w -N 1 kw -D uni. it is desirable that FM stations should Granted CP new AM station 1580 kc Causey, individually and as trustee for DA -N; engineering cond. maintain operations at least during 250 w D; estimated cost: $12,072, exclu- Robert Fairbanks, through retirement the hours specified in Sec. 3.261 wher- sive of land and buildings. of 664 sh common stock to treasury. AM-950 kc ever possible. In the past, where for AM -1410 kc Assignment of License WXGI Richmond Va.- Granted CP financial reasons FM stations have change frequency from 740 to 950 kc; found it difficult to operate during the Victoria Bcstg. Co., Victoria, Texas - KSCB Liberal, Kan.-Assignment of cond. upon applicant accepting any required hours, the Commission has Granted CP new AM station 1410 kc 500 license from Alf M. Landon, William interference which might occur from granted waivers of the rule in deserv- w D; engineering cond.; estimated cost: Lee Larrabee, Wilbur Vernon Griffith granting of applications of WGBG ing cases However, it is felt that in $20,800, excluding land. and Ralph Edward Colvin d/b as Greensboro, N. C. and WINC Win- cases where the expenses of operation BY THE COMMISSION Seward County Bcstg. Co. to The chester, Va. of an FM station are being kept at a License Seward County Bcstg. Co. Inc. minimum by duplicating the program Renewal of License for CP Hearing Designated KPFM Portland, -Granted re- of an affiliated AM station 100 %. and Ore. WCLT Newark, Ohio- License to cov- WELT New Haven Conn.-Designated where the operations of the AM affiliate newal of license for FM station for for period ending March 1, 1950. er CP new AM station. hearing application for increase in are not unprofitable, sufficient grounds D power from 1 kw to 5 kw and install do not exist to warrant a waiver of the License Extension AM -1480 kc new trans., and made WAAT Newark, requirements of the Commission's rules WMLN -FM Mt. Clemens, Mich. KBRC Mount Vernon, Wash. -CP N. J., and WBOC Salisbury, Md., par- regarding minimum hours of operation change from 1430 kc to 500 w D to ties to FM stations." Granted temp. extension of FM license proceeding. by broadcast to March 1 pending receipt and process- 1480 kc 500 w uni. DA -N. TV Construction ing of renewal application. License for CP AM -1320 kc In reply to request of WSAZ Inc., Hearing Changes WENR-FM Chicago -License to cover KOLT Scottsbluff Neb. Granted CP Huntington, W. Va., for declaratory Ordered that hearing on renewal ap- CP new FM station. increase D power from 1 kw to 5 kw ruling whether an application for addi- plication of Portorican American Bcstg. WXYZ -FM Detroit Same. employing DA -DN (DA -2) and install tional time to construct its TV station Co. Inc. (WPAB Ponce P. R.), be con- Modification of CP new trans.; engineering cond. will be granted in event that permittee tinued from Jan. 10 to Feb. 21 at Ponce; WNIQ Uniontown, Pa. -Mod. CP new Modification of CP undertakes no further construction dur- scheduled Feb. 24 as hearing date for FM station for extention of completion ing the course of present television hearing on order revoking license of date. KCOK Tulare, Calif.- Granted mod. freeze, Commission issued policy state- Jose E. del Valle (WIBS Santurce, CP to change type trans., change trans. ment that TV permittees must pursue P. R.), at Santurce; assigned Comr. Assignment of CP' location, make changes in DA and for construction with diligence (see story Paul A. Walker to preside at these hear- WBNT Columbus, Ohio -Assignment extension of commencement and com- page 88, BROADCASTING, Jan. 10). ings and to prepare and issue initial of CP new commercial TV station from pletion dates; engineering cond. Modification of CP decisions. TV Inc. to The Dispatch Printing Co. Waiver Granted ACTION ON MOTIONS May Bcstg. Co., Omaha, Neb.- January 10 Decisions . . . WMUL Mullins, S. C.- Granted waiv- Granted application in part for mod. (By Commissioner Jones) er of Sec. 3.30(a) of rules to allow per - CP new ant. site and height to 590 ft. Scenic City Bcstg. Co. Inc., Middle- DOCKET CASE ACTION mittee of WMUL to locate main studio and reduce power to 11.7 kw vis., 8 kw town, and WRIB Providence, R. at trans. site outside of city limits of aur. Commission on own motion continuedI. AM -1230 kc Mullins. KRON -TV San Francisco-Granted to Jan. 31 at Washington consolidated Announced decision granting applica- extension of time to July 18 in which hearing presently scheduled Jan. 26 on tion of Richard Aubrey Raese for new (Continued on pape 62) to complete construction. Also granted these applications. application for mod. CP to change The Easley- Fairfield Bcstg. Co., Ens- trans. location, decrease ERP to via. 16 ley, and Bessemer Bcstg. Co., Bessemer, kw, aur. 8 kw and make changes in Ala.-Granted petition of Ensley -Fair- ant. field Fiesta. Co. for dismissal without prejudice of its application, and Com- Assignment of License mission on own motion removed from When WBBZ Ponca City, Okla. -Granted hearing docket application of Bessemer you think of assignment of license and CP (for new Bcstg. Co. trans.) from Adelaide Lillian Carrell WIRE Indianapolis-Granted petition to The Ponca City Pub. Co., for $115,000. for withdrawal of appearance in pro- WKBC No. Wilkesboro, N. C.- ceeding re application of Glenn West, Granted voluntary assignment of li- Portland, Ind. cense from John T. Cashion and Doris WTMV East St. Louis, D1. -Granted REPLACEMENTS B. Brown d/b as Wilkes Bcstg. Co. to petition for extension of time to Feb. 2 Wilkes Bests. Co., new corporation, in which to file exceptions in proceed- composed of two present partners and ing in re Doc. '7844 81152 8704. new partner, Roland B. Potter. Continental Bcstg. Co., Toledo, Ohio -Granted petition to dismiss without Hearing Designated prejudice application. KPMO Pomona, Calif. -Designated James Madison Bcstg. Corp., Orange, for consolidated hearing application for Va.- Commission on own motion can- renewal of license and application for tinued hearing scheduled Jan. 10 at assignment of license to Dean H. Wick - Orange to Feb. 14 at that place. strom and Warner H. J. Sorenson d/b Harrisonburg Bcstg. Co., Harrison- as Valley Bcstg. Co. burg, and County Bcstg. Service, Mount WREN WARN-FM Warren, Ohio - Jackson, Va.- Commission on own mo- Designated for hearing application for tion continued indefinitely consolidated consent to transfer of control of license hearing scheduled Jan. 12 -13 at Har- by sale of 100% of outstanding stock risonburg and Mount Jackson in re ap- by Nied & Stevens to Tribune Co. plication. Fairfield County Bcstg. Co., Norwalk, and The Greenwich Bcstg. Corp., Greenwich, Conn. -Commission on own motion continued consolidated hearing NBC AFFILIATE presently scheduled Jan. 10 -11 at Greenwich and Norwalk, Conn., to Feb. 10 at Greenwich and Feb. 11 at Norwalk. WRC Washington, D. C.- Granted petition for continuance of consolidated hearing scheduled for Jan. 5 on applications of WHWL and WILK to Jan. 17 at Washington. RE -TUBE with... Troy Bcstg. Co. Inc., Troy, N. Y.- Granted petition for leave to intervene in consolidated hearing in re applications of WILK Wilkes -Barre and WHWL Nanticoke. Pa. Yankee Network Inc., and Radio En- AMPEREX terprises Inc. - Granted petition of Yankee Network Inc. and Radio Enter- ALL TYPES TRANSMITTING prises Inc. to amend their application - for assignment of licenses of WAAB Worcester, Mass. and WMTW Portland, AND RECTIFYING TUBES Me. to add additional information re- ORLANDO garding financial qualifications of Radio FLORIDA Enterprises. AMPEREX ELECTRONIC CORP. 1000 WATTS -740 K.C. January 7 Applications , .. 25 WASHINGTON STREET, BROOKLYN I, N. Y. FULL TIME -CLEAR ACCEPTED FOR FILING amoERE>t CHANNEL In Lanada and RewleundIend:. Rolen sajelic Limited Transfer of Control Nat. Rep., WEED & CO., New York 11.19 'middle Road, (anode WIBC Indianapolis -Acquistion of Leaide, Tomsk, Onn,io, BROADCASTING Telecasting January 17, 1949 Page 61 FCC Actions January 10 Applications , . . January 11 Decisions ... ACCEPTED FOR FILING BY THE SECRETARY In High Gear from page 61) (Continued AM -1270 kc WAAT -FM Newark, N. J.- Granted THE FIRST Walter Winchell WMBH Joplin Mo.-CP to change license for new FM station Channel 234, Applications Cont.: from 1450 kc 250 w unl, to 1270 kc 1 13.5 kw, 540 ft. broadcast under the banner kw -D 500 w -N unl. DA -N. Paramount Television Productions of his new sponsor, Kaiser-- Hearing Designated Inc. Area Los Angeles- Granted CP Palmetto Bcstg. Co., Kingstree, S. C. AM -1150 kc and license for new exp. TV relay Frazer, through William H. -Designated for hearing application WORA Mayaguez, P. R. - CP in- W6XLC. Weintraub & Co., netted the for new station 1220 kc 1 kw D and crease power from 1 kw to 5 kw, WKY-TV Oklahoma Granted made WOLS Florence, S. C., party to install. DA-DN. City- commentator a 29.7 Hooper proceeding. mod. CP for extension of completion CP to Reinstate date to 7 -1 -49. rating Sunday, Jan. 2, where- SSA Denied KYLE Intermountain Bcstg. Co., Ala- Following were granted mod. CPS for as his rating the week before KXRN Renton, Wash. -Denied re- mogordo, N. M.-CP to reinstate CP extension of completion dates as indi- under Jergen sponsorship quest for SSA to operate uni. with 250 new AM station 1230 kc 250 w uni. cated: WKNY. Kingston, N. Y., to 3 -29- W (or 100 w as alternate proposal), for 49; WJPF -FM Herrin, Ill., to 3- 31-49; was 23.6. Sponsor identifi- regular license period end- Transfer of Control WPRO -FM Providence, to 4- 12 -49; duration of -49; cation for the first Kaiser - ing May 1, 1951. because request vi- WABZ Albemarle, N. C.- Transfer of WGCM -FM Gulfport, Miss., to 3 -1 olates Sec. 3.22(b), 3.25(d) of rules and control from G. H. Hendrix. Ira Leigh, WLOX -FM Biloxi, Miss., to 3- 28-49; Frazer show rated a 64.3 terms of NARBA with respect to both Carl C. Aley and R. H. Whitlow to KBOA -FM Kennett, Mo., to 2- 18-49; while the last show for Jer- Canada and Mexico. W. E. Smith, T. E. Wolfe and M. M. WETS -FM Canton, Dl., to 3- 28 -49; Palmer. KGW -FM Portland, Ore., to 2 -1 -49; gens after 16 years rates a Petition Granted Acquisition of Control WJAX -FM Jacksonville, Fla., to 4 -25- 67.8. All Oklahoma Bcstg. Co., Tulsa, Okla 49; KISS San Antonio, to 8 -1 -49; WOAI- -Granted petition to reopen record in WMMT McMinnville, Tenn.- Acquisi- TV San Antonio, to 6- 25 -49; WSEE St. consolidated proceeding in re its appli- tion of control from Oliver M. Albrit- Petersburg, Fla., to 8-26-49; WOC -TV cation and that of KUOA Inc. and ac- ton and Claude W. Haston to Sam J. Davenport, Iowa. to 8 -2-49; W8XRF De- cepted stipulation submitted with peti- Albritton. troit, fo 7 -1 -49; W8XRG Detroit, to 7 -1- filed by following AM stations: WBHP tion and made it part of record and Modification of CP 49; KMA -TV Omaha, to 6 -1 -49. Huntsville, Ala.; WIRB Enterprise, Ala. closed record. KGIB Bremerton, Wash. -Mod. CP WCNX Middlestown, Conn. -Granted Argument Set new AM station for extension of com- license for new station, 1150 kc 500 w Assignment of CP Ordered that oral argument on ex- pletion date. D., and to specify studio location. WNAB -FM Bridgeport, Conn.-As- filed in proceeding involving License Renewal KFAM-FM St. Cloud, Minn.- Granted signment of CP from Harold Thomas ceptions new FM station, Channel Booth Radio Stations Inc., Federated License renewal applications were license for to WNAB Inc. Publications Inc. and Saginaw Bcstg. filed by following AM stations: WDEC 284, 50 kw, 425 ft. Co. (WSAM), be scheduled Feb. 4 be- Americus, Ga.; WIRB Enterprise, Ala. WGBG -FM Greensboro, N. C.- Transfer of Control fore Commission en banc; further that Granted license for new FM station, Modification of CP WCMW -FM Canton, Ohio -Transfer petitions filed in this proceeding by Channel 262, 37 kw, 395 ft. of control from E. A. Mahoney, James WSAM be scheduled for oral argument WJIZ Hammond, Ind. -Mod. CP new KUGN Eugene, Ore. -Granted CP to L. Amerman, Arnold Gebhart, Royal G. on same dates, together with excep- FM station for extension of completion reinstate CP which authorized making Lister and Merlin R. Schneider to S. L. tions filed in proceeding, and that par- date. changes in vertical ant. Huffman and K. B. Cope. ties be afforded opportunity to address KBUR -FM Burlington, Iowa-Same. New Rochelle Inc., New WIBC -FM Indianapolis- Acquisition themselves not only to proposed deci- WHIG -FM Dayton, Ohio -Same. WIFM Radio Sled, to issues Rochelle, N. Y.- Granted request to of control of Indianapolis News Pub. sion and exceptions but KTRH -FM Houston, Tex. -Same. cancel CP for new FM station. Co. Inc., parent firm, by Adelaide F. raised in foregoing petitions. CP Causey, individually and as trustee for Scheduled oral arguments for Feb. 4 License for WCYB -FM Appalachian Bests. Corp., Bristol, Granted request to cance Robert Fairbanks through retirement on following proposed decisions: Sioux WOC -FM Davenport, Iowa -License Va.- to treasury of 664 ph common stock. Falls Bcstg. Assn. Inc..(KSOO); Inter - to cover CP new station. CP for new FM station. Cityttgg Bcstg. Co., and Rhode Island Following were granted mod. CPs for Modification of CP Modification of CP extension of completion dates as Pittsburgh. Scheduled oral argument WRGB Schenectady, N. Y.-Mod. CP shown: KCRA -FM Sacramento, to 3 -30- KXEL -FM Waterloo, Iowa -Mod. CP for Jan. 28 in re proposed decisions in for extension of completion date. 49; WHKC -FM Columbus, Ohio. to new FM station for extension of com- following cases: KONO San Antonio 3- 28-49; KOMB Los Angeles, to 4 -1 -49: pletion date. and Texas Star Bcstg. Co.; Desert TENDERED FOR FILING WQDI -FM Quincy, Ill., to 4 -6 -49: WWOL -FM West Seneca, N. Y.- Bcstg. Co., KPHO and KRUX Phoenix; AM -1330 kc WRXW Louisville, to 5 -1-49; WMCF Same. Northeast Georgia Bcstg. Co., Gaines- Memphis, Tenn., to 2 -1-49; WAPO -FM WSLB -FM Ogdensburg, N. Y.-Same. ville, Ga.: and Batesville Bcstg. Co. Inc. WFBC Greenville, S. C.-CP change Chattanooga, to 7- 21 -49; KWGD St. WSAN -FM Allentown, Pa. -Same. --- and- White-- River -Valley -- Bcstrs Inc,T- -Srom- DA -N to DA-DN, install new Louis, to 6- 30-49; WSOU So. Orange, WSVA -FM Harrisonburg, Va. -Same. Batesville, Ark. trans. and change site. N. J., to 9 -1 -49; WBEZ Chiaago, to WGNB Chicago-Mod. CP changes in 2 -1-49; KWKH -FM Shreveport, La., to FM station for extension of completion 6- 15-49; WDLB -FM Marshfield, Wis., to date. 4 -1 -49; KWIC St. Louis,. to 1- 15 -49; License for CP WHDH Boston. to 3- 14 -49; WEAM -TV Birmingham, Ala., to 6- 30 -49. WOMI -FM Owensboro, Ky.-License to cover CP which reinstated CP for new FM station. January 11 Applications ... WCAE -FM Pittsburgh- License to cover CP new FM station. ACCEPTED FOR FILING AM-1490 kc License Renewal The Greenwich Bcstg. Corp., reen- License renewal applications were wich, Conn.--CP new AM stationion 1490 filed by following FM stations: WMLN kc 250 w uni. AMENDED re stock- Mt. Clemens, Mich.; WNDR-FM Syra- holders. cuse, N. Y. AM-1320 kc TENDERED FOR FILING Moseley Bros., Picayune, Miss. -CP AM-920 kc new AM station 1320 kc 250 w D WTNT Augusta, Ga.-CP to switch AMENDED 1 D. EYE APPEAL as well as LISTENER INTEREST to request kw from 1230 kc 250 w unl. to 920 kc 1 kw AM-1470 kc uni. DA -DN. RADIO PICTURE ALBUMS The Midwestern Bcstg. Co., Toledo, AM -790 kc Ohio - CF new AM station 1470 kc 1 kw KNEW Spokane Wash. -CP change uni. DA AMENDED re officers, direc- from 1430 kc to 790 kc, change DA -DN FOR YOUR STATION tors and stockholders. to DA -N. AM -1280 kc SSA-I540 kc Rodio Albums individually experience in the design, pro. XYZ Bcstg. Co., Charlottesville, Va.- WJMJ Philadelphia-SSA for 1540 kc CP new AM station 1280 kc 1 kw D 1 kw D for period not to exceed 6 too. planned for your station have duction, sales and distribution AMENDED to change name of appli- Assignment of tremendous listener appeal òf Radio Picture Albums uti. cant from Frank T. Parker Jr. and CP Marlon M. Parker d/b as XYZ Bcttg. KEYE Perryton, Tex. -Assignment of cement listener support. lized by nearly 200 stations Co. to Charlottesville Bcstg. Corp. CP from North Plains Bcstg. Co. to Great Plains Bcstg. Co. No Cost to you ... no cost to -from coast to coast. These AM -990 kc albums new WMFI Memphis, Tenn. -Assignment your listeners. The American attract station KFDX Wichita Falls, Tex. -CP In- of CP for FM station from Fanny, B. plan guarantees free, postpaid accounts, increase station reve- crease from 1 kw -N 5 kw -D to 1 kw -N Wilson to WMFI Bcstg. Co. 10 -kw D, make changes in DA -DN nue. - d' 'hution of thousands of AMENDED to change name of appli- (Continued on page 77) albums throughout your broad- Finest available American cant from Darrold Alexander Carman - tr /as Wichtex Bcstg. Co. to Wlchtex casting aria. albums are individually de- Radio and Television Co. Exclusive rights - American . Signed, and. beautifully Modification of CP albums are available to only ecuted.- the finest available. KXLA Pasadena, Calif. -Mod. license one station in each city. to remove limitations imposed by Com- Write, voire or phone - Full mission on license AMENDED to re- Proven effective Our per- information gladly sent without quest CP to change DA -D and make - changes in trans. and change trans. site. sonnel has had almost 10 years rest or obligation to you. KXOA Sacramento, Calif. -Mod. CP change frequency, increase power etc. for extension of completion date. KING Seattle, Wash.-Mod. CP increase power etc. for extension of completion date. Act today - write, luire License for CP KSUM Fairmont, Minn.-License to or phone for complete de. cover CP new AM station and specify studio site as 306 N. Park St. tails. No obligation. KFDM Beaumont, Tex. -License to Phone 4-3262 cover CP increase power etc. License Renewal License renewal applications were Page 62 January 17, 1949 BROADCASTING Telecasting FM DELETIONS AD CLUB CLINIC Five Withdrawals Approved In Grand Rapids Jan. 21 DELETION of five FM stations ADVERTISING Club of Grand was authorized last week by FCC Rapids (Mich.) will have as princi- on request of the respective appli- pal speaker at banquet session of cants. Three outlets indicated their Forum '49 were its for Edgar Kobak, withdrawals for economic president of MBS. The forum, a reasons and one cited television one -day new plans as basis for dropping FM. clinic on trends in ad- Deletion of nine FM stations has vertising and merchandising, will been authorized to date this year. be held Jan. 21 in the Pantlind Hotel, Grand Rapids. WJIM -FM Lansing, Mich., owned 40lf°¡WDSU X by WJIM Inc. which is licensee of Attending will be advertising and sales executives from Michigan, WDSU broadcasts soon warn AM outlet WJIM there, turned in (rom the. French Quarter to its construction permit because of Ohio, Indiana, Illinois and Wiscon- the Gulf and South Louisiana listener sin. TV. According to FCC, applicant Advance registrations ($15 From daily association with cime.honorcd said it has "concluded that it can fee includes breakfast, luncheon, Pima Orleans istiturione WDSU has best serve area by concentrat- ACCEPTING certificate of apprecia- banquet) are to be mailed to A. developed a high quality of integrity. this devotes program time regularly re- William Honecker, Ad- WDSU ing upon the installation of its tele- tion for NBC's cooperation during secretary, and exclusively to the St. Louis Cathedral, vision station in Lansing." WJIM- cent Forest Fire Prevention Campaign vertising Club of Grand Rapids, the International House, Moisant Inter. TV holds CP for Channel 6 (82 -88 is Sidney N. Strotz (r), vice president 145 Franklin St., S.W. General national Airport, Tulane University, Division. chairman of the forum is Wesley Union Station, the Municipal Auditorium, mc). in charge of NBC Western Symphonies and Operas. Fayette Broadcasting Co., li- I. of infor- Aves, vice president of the Wallace Hutchinson, chief club. WDSU's dominate Hoop. censee of WKLX and permittee of mation, U. S. Forest Service, San Mr. Kobak will speak on "A Year crating proves that hon- WKLX -FM Lexington, Ky., turned Francisco, makes award. Network of Challenge to Advertising." oring local institutions in the CP for WKLX -FM. Firm was lauded particularly for special creates high listener Other clinic session topics and loyalty, indicated it was not in a financial fire prevention programs, Forests speakers are: position at this time to complete Aflame, broadcast during campaign "The Big Job Ahead for Advertis- construction of an FM station, FCC as well as for "continued support" ing." William N. Connolly, board chairman of Assn. of National Advertisers; reported. of Forest Service. "New Trends in Advertising," G. E. o°coc WIFM (FM) New Rochelle, Simons, advertising manager, Major New Y., was Radio Appliances Div., General Electric Co.; Odeana.=- N. dropped by New "New Patterns in Sales Promotion," Rochelle Inc., permittee, for eco- H. Ford Perine, merchandising director, Life; "Advertising's New Responsi- nomic reasons. Commission report- TELEGRAPH MEET bilities," Thomas d'Arcy Brophy, board ed firm said its move was "due to a a U. S. Group chairman, American Assn. of Adver- re- evaluation of FM development Webster Heads tising Agencies; "New Problems in Marketing," Sherwood Dodge, vice with particular regard to the local EDWARD M. WEBSTER, FCC president in charge of media and re- NEW ABC search, Foote, Cone & Belding, and ORLEA NS Affiliate situation, which now indicates a commissioner, has been named "A Viewpoint," prolonged period Consumer's Dr. Colston WDSU 00 of unprofitable chairman of the U. S. Delegation E. Warne, president, Consumer's Union 1280 kc w operation, and also minimum over- of the U.S. Elton G. Gorton, Advertis- to a preparatory meeting to dis- ing Federation of America president, head would not be achieved." will be toastmaster. Riverside Broadcasters, River- cuss international telegraph regu- scheduled to open today side, Calif., turned in its CP for lations, KRCN (FM) there. Firm (Jan. 17) at Geneva, the State explained Monday. the "partnership has become inop- Dept. announced last T. H. E. Nesbitt, assistant chief, we've erative by reason of inaction" and therefore is "unable to secure need- Telecommunications Division, Dept. ed support to pursue these mat- of State, was appointed vice chair- ters," FCC said. man of the delegation. got Others appointed to serve as WRVA Richmond, Va., presented its members are: Marion H. Wood- first annual Sports Award to Tommy ward, assistant, chief engineer, Thompson, of William & Mary, voted FCC; Jack Werner, assistant chief, news by Virginia's. "Big Six" players as the Common Carrier Division, FCC Bu- outstanding lineman of 1948 in the reau of Law; and William J. Nor- Old Dominion. Cadet Bobby Tomason fleet, chief accountant, FCC. Ron- of VMI received the award as out- ald M. Ayer, Division of for standing back Interna- of the year. tional Conferences, Dept. of State, is secretary of the group. you

WGH UPS POWER Now 5 kw and on 1310 kc WGH Newport News, Va., was scheduled to increase power from 250 w to 5 kw fulltime and to move from 1340 to 1310 kc last Saturday at 7 p.m. On the same day the 1 times a day direct from our studio public was invited to inspect the WGH studios ih the Warwick Hotel in the City Room of The Newark News. and station's new transmitter WNJR is the only New Jersey station offering plant and three -tower antenna array on Route 258 in Elizabeth City complete national and local news coverage. County. Slated to give the opening re- Another exclusive availability on . . marks as WGH switched frequency and boosted its power were Gov. the radio station of the Evening WNO'S WEVD William M. Tuck of Virginia, Lieut. Newark News MEtRnd for n Commdr. Raymond B. Bottom, Among president of Hampton Roads 91 Halsey Street WEY0 Broadcasting Corp., the WGH li- Newark 1, N. J. 117419 W. 46 St. censee, and Edward E. Bishop, MArket 3 -2700 NINRY GRILNFIELD, Mgr. Director 14.9.'9 WGH vice president and general WNJR manager. MINIM

BROADCASTING Telecasting January 17, .1949 Page 63 NARTC, acting as advance repre- On All Accounts sentative for annual inspections of Hot Interview (Continued from page 16) . reserve activities. During last A HOT time was experienced "This seemed the best way to get years' tour; 70 live broadcasts were by the staff of WRNL Rich- the most out of two sides." produced, each featuring the ad- mond, Va., Jan. 6 when a two - To miral but pointed toward the local alarm fire threatened the sec- After transcribing a special NAR operation. On such trips, he NAR birthday show, using the ond floor studios. The blaze, instructs local PIOs in the use of which was brought under con- same talent but with the added radio. fillip of birthday greetings to re-. trol after a two-hour battle, Son of a Texas oil operator, forced operation from the serviste from Rear Admr. Edward Commdr. Kimmell is married to C. Ewen, then chief of the com- transmitter when smoke be- the former Ruth Brannon of Ama- came too thick for the sta- mand, Commdr. Kimmell went to rillo, whom he met while at KFDA. bat for a radio budget. .tion's announcing staff. When By November 1947 he had the studio operation was re- $22,000 grant, and work on the sumed, announcer Al Reyn- One first 26 -week series was started. olds interviewed Richmond's Progress was slow due to limited Fire Chief Finnegan who took studio availability preceding the COMEDY RATING time out from his fire fight- record ban, but early last year New High in Decency-RAP ing duties to appear on the (1948) activity picked up when air. AFM Czar Petrillo cleared the COLLEGE students of all creeds project. The 16- minute show pre- rated radio comedy as hitting a weeks, Ameche as m.c., the composite scores for the four sented Jim new high indecency in the Oct. 17- were: Honey Dreamers, the George Nov. 13 period. The students, com- Barnes instrumental octet-plus a prising the Radio Acceptance Poll, Benny, ; (3) Eddie Cantor, 68; (3) guest spot featuring name stars represented 63 colleges and univer- Fred Allen, 68; (5) Red Skelton, 65; who be in Chicago, 18 (6) Burns and Allen 63; (7) "Charlie lillian chanced to sities. McCarthy," 61; (8) Bob Hope, 80; (9) miles from the Glenview base. Scoring programs on the basis of Phil Harris, 59; (10) "Duffy's Tavern," "The show was built first for the "good taste and all-around family 56. broadcaster and listener and sec- acceptability," they rated the Life ond for the Navy," Commdr. Kim- of Riley and Jack Benny shows at mell says. "This paid dividends as the top of the list as "highly ac- RADIO AS MEDIA later reports indicated the show ceptable." Eddie Cantor and Fred Seattle Ad Club to Study not only captured but held atten- Allen programs tied for third with RADIO'S place among the major tion. Our one plug per show, with high "acceptable" ratings. advertising was boost from the guest media of Seattle an occasional Close behind the top four, ac- described Thursday in Seattle artist as to the importance of a cording to the college pollsters, last People reserve, was designed to Advertising and Sales Club's win- strong air were: Red Skelton, Burns and course, "Media of Advertising." be attractive to the listener." Allen, McCarthy, Bob ter Charlie The classes 10. The first 26 -week series was fol- Hope, Phil Harris and Duff y'6 started Jan. lowed by a spot announcement proj- Tavern. All were adjudged "ac- An outline of the media to be ect featuring movie actors who had ceptable." Duffy's Tavern, which studied was given by L. J. Johnson, served in the Navy and Marines placed tenth in the ten- program account executive with Ruthrauff (Robert Montgomery, Robert Tay- list, was rated well above the half- & Ryan and associate coordinater lor, Tyrone Power, Buddy Rogers, way maik between "barely accept- of the course. Tom Jones Parry of Gene Kelly, Wayne Morris). Also able" and "highly acceptable." Western Agency gave a discussion participating were actress Janis The Radio Acceptance Poll is of general magazines. Ray Baker, CBS Paige, who had been "Miss Naval conducted by the National Federa- commercial manager of KOMO Air Reserve" when the command tion of Catholic College Students Seattle, is conducting the radio ses- was activated in 1946, and baseball through its press commission, with sion this week. stars Johnny Mize, Walker Cooper, headquarters at St. Joseph's Col- The present course is part of a and Mel Ott. Five hundred sta- lege, Collegeville, Ind. series, with "The Production of Ad- tions now are using the spots. In 30 weeks of balloting last year vertising" scheduled for the spring Casting for Series Fibber McGee and Molly was the semester and "General Advertis- Basic casting for the new 1949 only comedy program to win a ing" planned for fall. Harry Pear- series is the same as last year but "highly acceptable" rating for the son, partner in Pearson and Mor- "certain weak spots have been entire season. The college pollsters gan Adv. Agency, is chairman of beefed up," the commander reveals. said that Fibber and Molly have the course planning committee, Means The Barnes octet has become a 16- been "graduated" from RAP this which is guided by the Ad Club's piece orchestra, and these guests year and will not be monitored. educational advisory board, with H. stars already have been signed: Ratings for the Oct 17 -Nov. 13 O. Stone, secretary of Pacific Na- Skitch Henderson, Skip Farrell, period, with figures indicating tional Adv. Agency, as chairman. Frankie Masters and Phyllis Myles, the King's Jesters, Georgie Goebel, Andy Roberts and Nancy s}:: Reed, Julie Wilson, Jerry Colonna, Jack Carson, and Marion Hutton. .`N.,.. _. Walt Kimmell, who is 36 years I old, entered radio following his graduation from Wichita Falls Junior- College in 1933. His first job was on KGKO, then located in .mow. his native city. By 1938, he had added flying to his talents, and this DURHAM landed him in the Navy in 1942 as North Carolina a primary flight instructor at Dallas and Memphis Naval Air Stations. After V-J Day he be- 5,000 WATTS came a Navy public information officer and has been attached to the NARTC staff at headquarters ever Tne KC since, with the exception of several PRAIRIE 620 months in the Hollywood area. FARMER 50,000 WATTS, 890 KC, ABC AFFILIATE In addition to his radio work, he STATION CHICAGO 7 travels extensively for and ' with Represented by JOHN BLAIR d CO.`' PAUL H. RAYMER, REP. his boss, Rear Admr. R. F. White- head, present commander of Page 64 January 17, 1949 BROADCASTING Telecasting Il Millard Filmore hospital J IIIIIIIIIIIIIIIIIII lf miles 911111!III!IIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 21 from the hotel and carried over shortwave radio link to WBEN -TV and via coaxial cable from station's control THE PICK room to the hotel. Seven operations OF were telecast during the seminar. What Do They Know? NEWEST program on KOMO Seattle, is Quizdown -a straight -out contest of knowledge. Two students from the T fourth; fifth and sixth grades, with one on special "DJ" platters* alternate from each grade, compete AT WDRC Hartford, Conn., dreams Start; The First Six Years; Questions against youngsters of same level from are becoming realities. Each Children Ask and Don't Ask; Those another local school. Questions have Saturday at 1:16 p.m. station Teen Age Years; Dating Do's and been prepared which "require thought personnel and invited guests will put Don'ts, and What is Love ?" by the student while at the microphone, on their "dream shows " minutes -15 not a simple of anything they want to put on the On the Feminine Side and recitation of isolated air. Guests will include newspaper DORIS LOCKERMAN, associate editor facts." Half -hour quiz is conducted columnists and prominent personages of the Atlanta (Ga.) Constitution, and each Saturday at 11 a.m., in the audi- who will be given a chance to put on author of a daily torium of the Seattle Poet- Intelli- Once in Love their idea of a "dream" radio show. column in that pa- gencer, sponsor of the show, and is With Amy transcribed for broadcast on KOMO at to per, is now column- and You Was Salute Citizens 4:30 p.m. the same day. Special fea- A SALUTE to prominent pioneer citi- ist of the air. She DJ-626 l is heard Mon.-Fri. ture of the half -way "intermission" on zens of Warren, Ohio, is object of each show is introduction of a special WRRN Warren's newest program, on WCON Atlanta on her own pro- studio guest. Prizes are awarded to * * * * * Warren's Appreciation Hour. The life schools and students submitting ques- and history of these prominent citi- gram, Leta II'ear Now. Show fea- tions, and program participants receive zens is told by someone who has known medals. them throughout their years of tures comments and achievement. news items from a 'Mid- America Sings' woman's viewpoint NEWEST program on KCMO Kansas 'Vocational Guidance' on news of interest City, Mo., is Mid- America Singe. Each Mrs. Lockerman WKBC North Wilkesboro, N. C., is co- to women. WCON Sunday half -hour program is broad- operating with local Kiwanis Club in is owned .and oper- cast direct from colleges and universi- presenting its new program, Vocational ated by the Constitution. ties in "Mid- America," and features Brush Those Tears Guidance. During 30- minute program From Your Eyes 'Bring Home the Bacon' choral groups from one of these a group of high school students and a schools. and local professional man meet for round- RESIDENTS of Newark, N. J. and The Man on table discussion on careers. The speak- surrounding communities are invited to Appeal for All Bring Home the Bacon. New quiz SLANTED toward youngsters, teen- the Carrousel er brings out the "how" and "why" DJ-627 of his chosen career, and the cost and show on WNJR Newark is aired direct agers, and news-loving adults is new time involved in preparing for it, plus from the Tantleff Beef Co., in Newark, show on WMTR Morristown, N. J. advantages which it offers. Following sponsor of program. Contestants vie Program is divided into three seg- this 10- minute presentation students for prizes with "meat in it"-hams, ments-a half -hour "Kiddiedisc" show, take over and a question period follows. steaks, a leg of lamb, bacon, chickens featuring records and chatter for mop - Program is aired in classrooms of local and sausages, plus ,eggs and butter. pets-a five minute newscast-and a high schools, so that those not partici- If they fail to answer a question cor- teen -age disc show. Program is spon- pating for the week may take ad- rectly they still win -each contestant sored by Morristown branch of Oppen- vantage of each career discussion. gets a pound of bacon. WNJR airs the heim- Collins, New York department show each Tuesday at 12:05 p.m. Disc Show on Tv store. During last portion of program, a junior miss disc jockey, selected NEW YEAR brought a new Synagogue Services disc show from a high school in the area by Bewildered to WSB -TV Atlanta. Reel Roundup, REGULAR Friday night broadcasts of votes of students who must ballot in and uses typical disc jockey format with Jewish Sabbath Eve services direct the Oppenheim- Collins store, presides. short musical film subjects, and WSB from Herzl Congregation in Seattle Corn Bread disc m.c., Bob Watson injects bits of have been launched by KING Seattle. DJ-628 information concerning the recording Services are aired by transcription at artists. Quarter-hour show is telecast 10 p.m. and include sermon of Rabbi Top Comedians * * * * * each Saturday night. Samuel Penner, who stated that "In MILTON BERLE, Sex Education Series these broadcasts, we seek to lift the star of NBC veil of secrecy which too frequently television and ABC radio pro- WGAR Cleveland, in conjunction with surrounds the Synagogue and to spread grams, and Martin and Cleveland Welfare Federation, Dean Jerry has knowledge about Judaism -its religion, Lewis, NBC's new comedy team, launched new six week series on sex literature, ethics and folklore." education. Titled Sex Guidance for have been honored by a readers' Youth, series has been prepared by Operation-TV poll conducted by Comedy World magazine. Poll results, health educators and social workers. DURING the seminar held in Buffalo announced Lavender Blue Programs present well known Cleve- for 6,200 urologists WBEN -TV Buffa- by National Laugh Foundation, and landers in discussions of following lo televised operations for their bene- rate Mr. Berle "Comedian of the topics: "Giving Your Baby a Good fit. Operations were performed at Year" and the Martin -Lewis team FREDDY MARTIN "New Comedy Stars of the Year." So Dear To My Heart Mr. Berle emcees the video Texaco (Both from Disney's-"5o Dear to My Heart ") Star Theatre, Tuesdays, 8 -9 p.m., DJ629 NBC -TV and the ABC radio show of the same name. Both shows are * * * * * sponsored by The Texas Co., New ."Dr' disks couple the cream of the York, through Kudney Agency, RCA Victor hits for your convenience) New York.

KWK Power Boost KWK St. Louis increased its nighttime operating power from 1 kw to 6 kw Jan. 6, making use of two HOWARD J. McCOLLISTER new directional antennae at trans- Regional Representatives mitter. To promote new signal 60 BELLAGIO, strength, station has adopted slo- LOS ANGELES BR 04705 gan "KWK, Your Signal for Good Listening," according to Robert T. Convey, president and general man- Shows with o Hollywood Heritage * Member NAB ager.

BROADCASTING Telecasting January 17, 1949 Page 65 SUBSCRIBE

NOW! Awl Fr&

BOB PROVENCE has been appointed public service director of WKNA Charleston, W. Va. He rejoins station after serving for a year as public relations director of Elk Refining Co. JOEL CHASEMAN, WAAM(TV) Bal- timore sports announcer, has been signed by Joseph Katz Co., Balti- Rase FREE more, to handle Loyola basketball games for Arrow Beer, same city, on WAAM(TV). WALTER CRONKITE, former United BOOKS contributed to United Hospital Fund by listeners to Phil Cook (r) BROADCASTING Press foreign correspondent, has WCBS York E. 50 - PAGE been signed by on New ore presented to the fund's president, Roy Lar- nine midwest and sen (I), president of Time, by G. Richard Swift (holding notebook), assistant southwest stations general manager of WCBS. Mr. Cook's Thanksgiving -to- Christmas "Send 949 YEARBOOK as permanent a Book to Cook" campaign had netted a total of 87,721 books by Jan. 19495 Washington corre- 4. Watching the presentation is Catherine Heinz, librarian for fund. 11' spondent. He will do a short daily news spot and two quarter -hour pro- N. Y. CAB BAN OU RADIO MEET FOR A LIMITED grams weekly for TIME ONLY WOW Omaha; Taxis Must Remove Radios National Committee Named KSO Des Moines; PLANS for the Annual Radio If you ore a BROADCAST- KSCJ Sioux City; ALL New York taxicabs were or- Conference of the U. of Oklahoma, February 28, Rap- ING subscriber on WMT Cedar Mr. Cronkite dered to remove radios from their to be held March 3 -5, moved ahead you will receive as part of your ids, Iowa; KMBC vehicles last week by the city Hack week subscription the new 550.page and KFRM Kansas City, Mo.; KTUL last as the new national com- in reduce acci- Yearbook free. It's your constant Tulsa; KOMA Oklahoma City, and Bureau an effort to mittee was partially named. Func- reference for all radio -AM, FM, KWK St. Louis. dents. tion of the committee is to advise TV -all year round. KEITH ROBERTS, formerly of the Harold de Wolfe, managing di- on policy and to assist in the selec- Wisconsin State Journal, has joined rector of the League of Mutual Taxi tions of topics and speakers, accord- the news staff of WKOW Madison, Owners, which represents the bulk ing to Sherman P. Lawton, O. U. Wis. of individual cab . owners, denied director of the meeting. JACK MORAN has joined WMON that radio playing by taxis was re- Members of the committee to Montgomery, W. Va., as sportscaster. sponsible for accidents. date include: George Biggars, WLS He was formerly with WNOP New- Chicago; Para Lee Brock, WNOX port, R. I. "If it were true that radio playing a or Knoxville; Rowland Broiles, Row- writer and distracts driver causes CARL UHLARIK, news accidents," he asserted, "then every land Broiles Advertising, Fort publicity man, has joined news staff Worth, Tex.; Robert Enoch, KTOK of KFAB Omaha, Neb. radio in every automobile throughout the nation should be removed." Oklahoma City; Ray K. Glenn, BILL NOONAN has joined news de- Glenn Advertising, Los Angeles; partment of K%OK St. Louis. Six months ago the Hack Bureau Leslie S. Hanger, Watts -Payne Ad- JULIAN PIERCEFIELD has joined reported fewer than 200 radios re- vertising, Tulsa; George Jennings, all S7 sports department of WCSI Colum- mained in New York's 11,500 cabs. Board of Education, Chicago; J. U bus, Ind. Before the war, 96 % of New York's Soulard Johnson, WBBM Chicago; ERNIE KOVACS, special events di- taxis had radios, said Mr. de Wolfe. 1949 YEARBOOK FEATURES Harold W. Kent, Kamehameha rector of WTTM Trenton, N. J., is New York's police have campaigned Schools, Honolulu; Ben Ludy, complete analysis of 1948 the father of a girl. in recent years to have all radios radio advertising; AM, FM, TV di- WIBW Topeka; Monty Mann, JOHN K. CHAPEL, news chief at removed from cabs, citing a 1934 Tracy -Locke Co., Dallas; Robert K. rectories, program trends; ratings KROW Oakland -San Francisco, has regulation requiring sets to be of year's most popular shows; new been presented by the Shriners with Richards, NAB, Washington; Rob- audience measurement methods, operated from the passenger seat ert Saudek, ABC, New York; P. A. a life membership certificate in only. plus 1000 radio references. Shrine Hospital for Crippled Chil- Sugg, WKY Oklahoma City; John MAIL COUPON TODAY! dren. Award was for his radio service The law also makes it illegal for W. Tinnea, KWK St. Louis, and to the hospital. a cab operator to go into the back Herbert True, Carter Advertising, DON DAHL, KDAL Duluth, Minn., of the cab to turn it off. Kansas City. sports director, is the father of a girl, Pamela.

á _ WNYC Vacancies TO FILL vacancies at WNYC, New York City's municipally owned station, the city's Civil Serv- ice Commission, at 299 Broadway, is accepting applications for two KGWandKGW-FMPORTLAND, OREGON continuity writers, one radio dra- matie assistant and one traffic assistant. Jobs pay á2,710 a year to COMPLETE SCHEDULE start. A bachelor's degree and six months actual experience, or a high school diploma and two years SIMULTANEOUS SERVICE actual experience, or the equiva- atn N REPRESENTED NATIONALLY w lent, is required. Applications may BY EDWARD PETRY & CO. < o o be made in person or by mail. z LL a ú Qualified applicants will be given YEARBOOK Special examinations in about a month. Page 66 January 17, 1949 BROADCASTING Telecasting Dept. of Commerce Total IIIIIIIIIIIIIIIIIIIIIIIIIIII! IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII1111111111111 )111!1 III11 U.S. PAYROLL $20 Billion IN MARCH of 1947, 34,494,168 people were employed in the United States. Their taxable income during the January -March 1947 period was $20,607,734,000. eamm et dal These figures have just been released by the Dept. of Commerce in a report headed "Business Establish- * ments, Employment and Taxable $7.00. Separate state bulletins are

J 11111111111111111111111111111111111111111111111111I I I I I I I I I I I I I I 11111111111111111111111 ! I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 1111111111111111111111111I I 11111111111111 I I I I I I I I I I I I I I I I I I I I I I 1111111111111111111111111111 Pay Rolls, Under Old -Age and Sur- available and range in price from I I I I I I I I I I I I I vivors Program. " Insurance 5c to 30e. They may be purchased The report, made up of four from the Superintendent of Docu- HERMAN M. PARIS has been ap- GEORGE E. INGHRAM, former vice - tables, presents statistics on re- pointed general sales manager president and general manager of ments, U. S. Government Printing of WWDC Washington, and WMAW Milwaukee, Wis., has 1947 ern - been porting units for March Office, Washington, or any Dept. of HELEN K. MOBBERLY becomes com- appointed sales manager of WISN, ployment and January-March 1947 Commerce field office. mercial manager of WWDC -FM. AM and FM Milwaukee. taxable wages covered under the The report points out that only WMGM New York has appointed PETER ROBECK, merchandising Old Age and Survivors Insurance the first quarter of 1947 is covered Radio Representatives Inc., New York, manager for KNX Hollywood and OProgram. and the figures listed include only . to handle national sales. Columbia Pacific Network for three vClassifications are broken down those covered by old -age and sur- JOSEPH GOODFELLOW, former res- years, has been appointed KTTV (TV) e ident manager and vice president of Los Angeles sales manager. vivors insurance. into 168 separate industries under KSJB Jamestown, rnine major On a state -by -state basis the fig- VERN PHILIPS has joined WCSI headings. Major N. D., appointed Columbus, Ind., as salesman. break downs are: Agriculture, ures for mid -March 1947 employ- account executive Foresty and Fishing; Mining; Con- ment and total payroll for the Jan- at WHLI and BUD FREIERT has been appointed uary -March 1947 period are as fol- WHLI -FM Hemp- sales representative at WAAM Balti- tract - Construction; Manufactur- more. He held same position at WFBR lows: stead, L. I. Mr. ing; Public Utilities; Wholesale Goodfellow has Baltimore for seven and a half years, Trade; Retail Trade; Finance, In- Taxable also been with before assuming his new post. Employment surance & Real Estate, and Serv- Pay Rolls KIOA Des Moines FRED L. VANCE and TOM FRAND- Mid -March Jan. -March as account execu- ice Industries. State 1947 1947 SEN have joined KMPC Hollywood ($000) tive. as account' executives. Mr. Vance Unit Breakdowns Alabama 484,261 225,902 GEORGE FOLTS, was commercial traffic manager with The number of reporting units Alaska 15,716 11,204 formerly of WSRS WEEK Peoria, Ill., for two years; are shown with breakdowns Arizona 112,380 63,556 Mr. Goodfellow Cleveland, Ohio, Mr. Frandsen until recently was with cover- Arkansas 199.420 83,461 has joined sales Tower Productions, Los Angeles radio ing seven different sized establish- California 2,340,333 1.623,396 staff of WRRN Ohio. and television packagers. Colorado 239,233 128,456 Warren, ments ranging from 0 -3 employes Connecticut 682,628 434,737 KSJO and KSJO -FM San Jose; Calif., WEXL and WEXL -FM Royal Oak, to 500 or more employes. Delaware 87,767 58,673 has appointed the Friedenberg Agen- Mich., has announced appointment of Data D. C. 214,463 127,200 Friedenberg Agency, New York, as its on the county level also is Florida 507,843 256,740 cy, New York, as its eastern repre- available with Table 3 covering 415 Georgia 590,397 269,709 sentative. representative. WIDE Biddeford, Me., has also appointed selected large counties and Table Hawaii 84,399 54,343 Friedenberg as its Idaho 80,324 42,841 national representative. 4 giving information on smaller Illinois 2,624,340 1,690,291 counties. Indiana 991,101 587,564 TED COOPER has joined KHAS Iowa 420,213 210,189 VS. HERB Hastings, Neb., advertising sales de- Price for Part 1 is 40e and it in- FTC partment as cludes Kansas 289,136 146,246 time salesman. He has state summaries. Part 2 Kentucky 420,287 214,156 been in radio since 1938. which consists of 50 separate bound Louisiana 407,889 204,411 Radio Advertiser Charged bulletins, one for each state and Maine 204,754 104,639 IRVING HACKMEYER and WALTER 1 Maryland 535,176 303,226 A COMPLAINT alleging false KINGSLEY, WCOP Boston sales staff, one for Alaska and Hawaii, is Massachusetts_ 1,425,192 848,537 and misleading advertising of Vim are the fathers of boys, Michael Alafi Michigan 1,769,739 1,186,302 Herb, medicinal and Samuel John, respectively. Minnesota 571,749 315,717 preparation, has Mississippi 220,909 86,720 been issued against Herb Products TRANSIT RATES Missouri 901,012 487,253 Co., Anderson, S. C., by the Fed- Montana 86,723 46,057 eral Trade Commission. Issued by KXOK -FM Nebraska 200,548 97,363 Nevada 36,805 23,624 The representations, according WOL Honored RATE CARDS for transitcasting N. Hampshire_ 141,401 72,971 to the complaint, are contained in New Jersey 1,362,348 891,319 MSS' have begun to make their appear- written and broadcast advertise- WOL Washington has been New Mexico 79,506 40,014 cited by the Commissioners' Traffic ance on the American advertising New York 4,590,015 3,109,156 ments disseminated by A. P. Dur- North Carolina 681,047 313,540 ham, under the above firm Advisory Board, District of Colum- scene. Card No. 1 issued Jan. 1 trading by KXOK North Dakota_ 55,066 24,818 name. Stations over which ad- bia, as a primary factor in helping -FM St. Louis offers Ohio 2,218,359 1,393,531 the Nation's Capital achieve the Class A time from $18 Oklahoma 318,780 168,687 vertisements were aired include for one WORD lowest traffic fatality toll in its his- time to $13 on a frequency discount Oregon 314,015 202,736 Spartanburg, WAIM An- Pennsylvania 2,903,465 1,732,974 tory. The board voted a special for 260 times. derson, WFBC Greenville (all Rhode Island 257,323 146,680 S. C.), and WRLC Toccoa, WRDW resolution, during its Jan, 3 session, Class A announcements, South Carolina 336,331 149,131 aired on Augusta, Ga. commending WOL. the radio- equipped vehicles, South Dakota_ 67,606 30,060 are Tennessee 561,633 274450 limited to 50 words or 25 seconds. Texas 1,347,276 685,228 Class A time is 6:30-8:30 a.m. and Utah __ 113,334 63,744 4 -6:30 p.m. Monday through Friday. Vermont 75,974 38,380 on Virginia 554,251 271,484 Class B rates begin $9.50 at for Washington 485,040 306,563 FIRST ON one time to $7 for 260 times. This West Virginia_ 416,620 251,787 time period is from 6 to 6:30 a.m. Wisconsin 791,486 - 456,013 WHBQso56 YOUR RADIO Wyoming 44,363 25,472 and 8:30 a.m. to 4 p.m. Monday through Friday and 6 a.m. to 6:30 p.m. Saturday and Sunday. Stockton Ad Club / Your The Class C time, from 6:30 p.m. .. Ming to 6 a.m. Sunday through Saturday, HERB FERGUSON, manager of More Mutual Station costs $7 one time and $5.50 for 260 KXOB Stockton, Calif., has been Million times. Other rates are: elected president of the Stockton in Memphis Two -minute news and sports summaries, with a maximum of 50 words Advertising Club. Other radio men listeners of commercial copy plus sponsor iden- Tenn. tification in introductions, in the Class named to offices were Jimmy Fox, A bracket cost $23.50 one time, $17.50, KWG Stockton salesman, treasurer, NOTICE: 280 times; in Class B, $12.50 and $9.50. and Class C, $6.75. Pinion, KXOB account $9 and and Keith w. H. Seecue Contracts made NOW at present rates A maximum of 50 words of commercial copy is also allowed with service executive, member of the board. receive full year's protection features such as time, temperature, The new officers be installed weather, scores and other features. will For one time the rates are: Class A, ran. 29 during a dinner dance meet- $19.75; Class B, $10.50, and Class C. Represented by The Walker Company $7.75. ing. BROADCASTING Telecasting January 17, 1949 Page 67 Agencies Feature of Week (Continued from page 16) (Continued from page 8) represented the Sunflower state in D. former account executive with Foote, Cone & Belding, DAVID BROWN, the Miss Pageant at At- Chicago, heads new Chicago office of Kastor, Farrell, Chesley & Clifford, America New York, at 333 N. Michigan Ave. RUTH ANDERSON, formerly of Dancer - lantic City last September and fin- Fitzgerald- Sample, Chicago, is his assistant. ished fifth in national competition. WHB sponsored her appearance RILEY JACKSON joins Mogge -Privett, Los Angeles, as radio and television which resulted in her selection as director. Mr. Jackson was at one time producer of Quiz Kids for Wade Adv., "Miss Bathing Suit of 1948." Chicago, and television director of WARD New York. Her first appearance on the famous WHB swing was made this JOHN H. BERLING will retire March 31, as media director of Russel M. Seeds agency, Chicago, after 32 years with the firm. Mr. Berling plans to month [BROADCASTING, Jan. 10] in open his own agency, Berling Adv., in Indianapolis, late in the spmmer. advertisements. Just in case anyone is interested MARCIA HACKERT of Young & Rubicam, Hollywood, radio commercial de- -and what red -blooded man isn't? partment announced her engagement to Byron Griffith. -the vital statistics are: 18 years old; weight, 117 pounds; 5' 5" tall; .and E. C. SCHMIDT joins Caples Co., Los Angeles, as advertising public rela- MR. new bust, 37W'; waist, 23162" hips, was formerly executive assistant with Union Pacific Rail- FETZER dedicates tions counsel. He WKZO Radio 3535 "; thigh, 19 "; ankle, 8 ". road, Omaha. City studios. * * * WALTER C. HUGHES Jr., formerly copy chief for Madison Adv., Beverly Hills, Calif., joins Jordan Co., Los Angeles, in same capacity. S. C. ASSN. WKZO STUDIOS Station Executives Meet STUART BART INC. New York advertising firm, is to be known as Stuart Bart & Getschall, according to an announcement made by Mr. Bart of the Dedicated by John Fetzer TALKS by two NAB executives and inclusion of the name of his associate, BUDD GETSCHALL, in the agency's two visiting station executives fea- title. Company celebrates its tenth anniversary this year. OPENING of WKZO Kalamazoo's tured the South Carolina Broad- new studios took place Jan. 1 when casters Assn.'s first annual mem- MILT ROSEN joins Dean Simmons Adv., Los Angeles, as account executive. John E. Fetzer, president and gen- bership meeting last Thursday and eral manager of Fetzer Broadcast- Friday at Hotel Wade Hampton, B. LIGHTER, formerly with G. M. Basford Co., New York, joins JEREMIAH ing Co., dedicated the newly com- Columbia. Federal Adv., New York. pleted Radio City on an hour broad- Speakers included: J. Leonard Officials and of CBS, FLOYD VANDWART, formerly with Newell- Emmett Co., New York, joins copy cast. stars Reinsch, managing director of the staff of Cecil & Presbrey, New York. with which the station is affiliated, Cox stations (WSB Atlanta, WIOD participated. Miami and WHIO Dayton); Irving GEORGE KIRBY CULVER, formerly with Geyer, Newell & Ganger, New Program traced the growth of Abeloff, manager of WLEE Rich- York, joins McCann -Erickson, New York, as assistant account executive on Kalamazoo and WKZO from the mond; A. D. Willard, NAB execu- the Puerto Rican Rum account. latter's start 18 years ago to the tive vice president, and Miss Lee present. CBS came from Hart, retail the formerly with Kudner agency, joins New York greetings coordinator of NAB DOROTHY KENNEDY, copy President Frank Donald Dept. of Broadcast Advertising. staff of Maxon Inc., to work on agency's food accounts. Stanton, W. Thornburgh, CBS vice presi- WIS WCOS WKIX and WNOK, and KNX Los Angeles IRA SHERMAN joins public relations department of William H. Weintraub dent general all in Columbia, were hosts at the Adv., New York. manager, and such personalities as meeting. Presiding at the sessions Edward R. Murrow, Lowell Thom- was G. Richard Shafto, WIS gen- ROLLO HORWITZ. Adv St. Louis, announces change in name to McMahan - as, Amos 'n' Andy, Marie Wilson eral manager. Election of officers Horwitz Co. Agency's address, staff and services remain the same. and Jack Benny. for 1949 was scheduled for the Fri- day session. LEE TURCHIM, timebuyer for Dean Simmons Adv., Los Angeles, is the mother of a boy. HIGH LEONARD M. SIVE & Assoc Cincinnati, announces change in name to Sive SALES ADVERTISING & Rosenfield. Change occurred in order to give public recognition to fact WTMJ -TV Sets New Record that Mr. Rosenfield is full partner in agency. Most Important PR Tool PERIOD between Christmas and was the biggest spot "ADVERTISING is the most im- New Year's portant tool in the public relations for WTMJ -TV Milwaukee week kit -bag," C. C. Carr, director of SERVICE DIRECTORY since station began commercial advertising and public relation for in December 1947. operations Aluminum Co. of America, said Co. signed a Plankinton Packing Jan. 4 in Seattle. Speaking to the contract for spots for 39 weeks TOWER SALES & ERECTING Advertising and Sales there, CO. -Krasselt Agency, Club Custom -Built Equipment Radio Towers through Cramer he urged the need for acceptance Milwaukee. Contracts for 26 weeks Erection, lighting, painting & of public relations thinking at the Co. U. S. RECORDING CO. Ground Systems were signed by Trubilt Trailer top levels of American business 6100 N. E. Columbia Blvd. and the Milwaukee Co., investment Vermont Ave., Wash. 5, D. C. Management. 1121 Portland 11, Oregon securities concern, through Mac- STrling 3626 Mr. Carr, who is currently tour- C. H. Fisher, Agent Phone TR 7303 Donald Cook agency, South Bend, ing and Cramer -Krasselt, respectively. the Pacific Northwest and demonstrating films on the value Thirteen -week contracts have Electrical Tower Service Corp of advertising to regional repre- REPRODUCER REPAIRING been started for: John P. Hanser sentatives of Alcoa, emphasized SERVICE AM -FM -7V Soap Co.; Waukesha Roxo, soft that ad men have a two -fold chal- Bases- Ground system, -transmission & ALL MAKES -SPECIALISTS 9A & 98 drinks; W. P. Hammond Son, lenge: To secure acceptance of tines, painting, erection, diimanrling pest Mrs. Drenk's NOW -48 HOUR SERVICE exterminators; their own professional services, 524 Hillcrces Terrace, Foods Inc.; Howard B. Stark BROADCAST SERVICE CO. Crave Coeur, Ill. and to sell free enterprise. Candy Co., Snirkle Bars, and Phone 3. 9846-Peoria, 334 ARCADE BLDG. ST. LOUIS 1, MO. III. Mammy's Foods Inc., restaurant *Member AFCCE (all Stone -O'Halloran agency) ; John Graf Co., soft drinks, and Philip Merryman & Associates * VACANCY Pate Oil Co. (Al Herr agency) ; YOUR FIRM'S NAME in this "vacancy" Independent Milwaukee Brewery Heatherden Road will be seen by 15,500 readen- ARDSLEY, N. Y. station owners and managers, chief (Allen Reiselbach agency) ; and engineers and technicians- opplicants United Coal & Dock Co., Wiscon- Dobbs Ferry 3 -2373 for AM, FM, Television and facsimile facilities. Write or . . . sin Telephone Co., and York -Wag- RADIO CONSULTANTS ner, ice cube makers (no agencies BROADCASTINGr involved). Page 68 January 17, 1949 BROADCASTING Telecasting CONSUL ING ADIO ENGINEERS

JANSKY & BAILEY 40 years of professional McNARY & WRATHALL background Executive Offices GEORGE C. DAVIS National Press Building PAUL GODLEY CO. RADIO ENGINEERS Offices and Laboratories Upper Montclair, N. J. 501 -514 Munsey Bldg.- ST.rling 0111 1339 Wisconsin Ave., N. W. MOntclair 3 -3000 906 Nat!. Press Bldg. 1,407 Pacific Ave. Washington 4, D. C. Washington, D. C. ADams 2414 Washington 4, D.C. Santa Crus, Cal. Little Falls 4 -1000 Member AFCCE° .11rnibcr AFCCE Lab.: Great Notch, N. J.

flore is no substitute for experience Commercial Radio Equ ip Co. A. D. RING & CO. RAYMOND M. WILMOTTE Everett L. Dillard, Gen. Mgr. 26 Years' Experience in Radie GLENN D. GILLETT PAUL A. deMARS INTERNATIONAL BLDG. Dl. 1319 Engineering AND ASSOCIATES ASSOCIATE WASHINGTON, D. C. 982 NATL. PRESS BLOC. NA. 3373 MUNSEY BLDG. REPUBLIC 2347 1469 CHURCH ST., N.W. DE. 1234 PORTER BLDG. LO. 8821 WASHINGTON, D. C. WASHINGTON 4, D. C. WASHINGTON 5, D. C. KANSAS CITY, MO. Member AFCCE

J. KEEL FRANK H. JOHN Craven, Lohnes & Culver McINTOSH RUSSELL P. MAY WARNER BLDG., WASHINGTON, D. C. MUNSEY BUILDING DISTRICT 8215 710 14th St., N. W.-Metropolitan 4477 1422 F St., N. W. Kellogg Bldg. 13th & E Sts., N. W. WASHINGTON 4, D. C. WASHINGTON, D.C. Washington, D. C. REpublic 3984 NA,ionel 6513 Member AFCCE

ROTHROCK & BAIREY Worthington C. Lent ANDREW CORPORATION HERBERT L. WILSON Consulting Engineers SUITE 604, 1757 K ST., N. W. CONSULTING RADIO ENGINEERS OFFICE & LABORATORIES 1025 CONNECTICUT AVE., N.W. National 0196 363 E. 75th St. TRiangle 4400 4813 Bethesda Ave., Bethesda 14, Md. WASHINGTON 6, D. C. NA. 7161 WASHINGTON 6, D .C. OLiver 8200 CHICAGO 19, ILLINOIS

E. C. PAGE Dixie B. McKey & Assoc. WELDON & CARR CHAMBERS & GARRISON CONSULTING RADIO WASHINGTON, D. C. 1820 Jefferson Place, N. W. ENGINEERS 1519 Connecticut Avenu 1605 Connecticut Ave. MI. 4151 Washington 6, D. C. BOND BLDG. EXECUTIVE 5670 WASHINGTON 6, D. C. DALLAS, TEXAS WASHINGTON 5, D. C. REpublic 7236 MICHIGAN 2261 1728 Wood St. Riverside 3611 lumber AFCCE

A. EARL CULLUM, JR. WILLIAM L. FOSS, Inc. KEAR & KENNEDY JOHN CREUTZ CONSULTING RADIO ENGINEERS Formerly Colton 8 Foss, Inc. HIGHLAND 319 BOND BLDG. REPUBLIC 2131 1703 K ST., N. W. STERLING 7932 PARK VILLAGE 927 15th St., N. W. REpublic 3883 DALLAS 5, TEXAS WASHINGTON, D. C. WASHINGTON, D. C. WASHINGTON, D. C. JUSTIN 8 -6108

William E. Benns, Jr. H. V. ANDERSON GILLE BROS. GUY C. HUTCHESON & ASSOCIATES AND ASSOCIATES 1108 Lillian Way GLadstor 6178 3738 Kanawha St., N. W. Consulting Radio Engineers 1100 W. ABRAM ST PHONE 1218 ORdway 8071 134 Clarence St., Phone 7 -277 HOLLYWOOD, CALIFORNIA ARLINGTON, TEXAS Washington, D. C. Lak Charles, La.

NATHAN WILLIAMS PREISMAN & BISER SAXON & WINSTON AM, FM, Television CONSULTING RADIO ENGINEERS Dallas Allocation B Field Engineering Allocation, Station Design 2222 N. Fitzhugh Tre 7 -2756 Management Training Associates 4125 Monroe Street 20 Algoma Blvd. Ph. Blackhawk 22 Longview 3308 1411, St., N. W. TOLEDO 6, OHIO P. O. Box 1866 4331 Oshkosh, Wisc. Washington 10, D. C. ADams 7299 Telephones -Kingwood 7631, 9541

LEE E. BAKER SILLIMAN & BARCLAY LYNNE C. SMEBY GEORGE P. ADAIR Consulting Radio Engineer SPECIALIZING IN ANTENNA PtOBLEMS FRITZ BAUER, Associa,. 820 13th St., N. W. EX. 8073 Radio Engineering Consultant 1011 New Hampshire Av.. RE. 6646 826-28 Landers Bldg. -Ph. 3621 EXecutive 5851 1833 M STREET, N. W. D. C. Washington 5, D. C. SPRINGFIELD, MISSOURI Washington, EXecutIv. 1230 WASHINGTON 6, D. C.

BROADCASTING Telecasting January 17, 1949 Page 69 ELLIOTT-HAYNES Announcers, Engineers Church TV Center 'Radio Theatre' Is First WATL STRIKE Of AFL Go Out A TELEVISION center is THERE is little change in the na- being opened by the First tional rating reports in Canada for THREE -YEAR battle between WATL Atlanta, Ga., and the American Presbyterian Church, New December, from those of the pre- Federation of Radio Artists (AFL) has flared into a strike of union York City, in the hope of vious month. The Elliott- Haynes announcers and engineers, with opposing camps buying newspaper dis- keeping youngsters out of national program ratings for De- play space to state their cases. Greenwich Village ,bars and cember listed in first place Radio A central figure in the prolonged grills. With approval of the Theatre with 35.2 rating, followed scrap is Lawrence J. Mellert, em- scale and terms of employment was church's pastor, Rev. Clar- by Fred Allen 35, Charlie Mc- ployed by the station as an an- arbitrarily rejected by union. The ence Boyer, the parents' class Carthy 33.5, Fibber McGee & Molly nouncer in January 1944 and dis- station has bargained in good faith of the church school bought 32.8, Bob Hope 25.8, Amos 'n' Andy charged April 26, 1946, to make with the union and the strike oc- the TV receiver. At the for- 25.6, Ozzie & Harriett 24.5, Album way for the return of the man who curred without notice. WATL is mal opening of the center of Familiar Music 24.1, My Friend had held Mr. Mellert's job before operating fulltime and will con- Jan. 19, door charges will be Irma 21.6, and N.H.L. Hockey 21.3 entering military service. tinue to do so in the public in- assessed to help pay for the (Canadian program). Upholding the earlier findings of terest." television set. A spokesman Leading daytime programs in one of its trial examiners, the for the church said: "We December were Ma Perkins 17.7, National Labor Relations Board NEW AM STATION hope it will inspire a pattern Big Sister 17, Pepper Young's last September [BROADCASTING, for many communities." Family 17, Happy Gang 16.9 (Ca- Sept. 27] ordered the Atlanta Improvements Granted 3 nadian program), and Right to Broadcasting Co., WATL licensee, Happiness 16.6.. to reinstate Mr. Mellert and pay NEW DAYTIME standard station wife, Katharine E. Rollins, treas- French language evening pro- him back wages. for Georgetown, Del.,.was granted urer 4 %; Orville Wayne Rollins, grams were led by Un Homme et last Monday by FCC to Rollins general manager of Rollins Bros. An AFRA advertisement on the Broadcasting Inc. and improved Son Peche 40.5, Radio Carabin 32.7, radio page of The Atlanta Journal Summer Resort, Tunnel Hill, Ga., Metropole 32.5, Ralliement du Rire facilities were awarded by the vice president 3334 %a; Jack. C. Jan. 7 declared all of WATL's Commission to three existing AM 32.4, Enchantment de la Vivoir 31.3. union announcers and engineers Gardner, Salisbury, Md., secretary French language daytime pro- outlets. ve %; Rollins Motors Inc., Princess were on strike and that "strike- Broadcasting, locally grams were led by Jeunesse Doree breakers keeping Rollins Anne, Md., 33% %. 28.7, Rue Principale 27.6, Les Joy- are the station on owned, was given a construction the air." It made an appeal to eux Troubadours 21.3, Tante Lucie permit for 1 kw daytime on 900 "help employes 21.1, and Grande Soeur 20.5. the WATL earn a kc, directional. Estimated cost of decent living . protest low pay $43,127 was cited. PHILCO PROMOTES WOV New York, has distributed the and worse working conditions." It KSCO Santa Cruz, Calif., li- Seven in Engineering English and Italian scripts of an in- declared: "We have filed charges censed to Radio Santa Cruz, re- in with FCC and terview granted Paris by H. E. the NLRB, health ceived to 1 kw day PALMER M. CRAIG has been ap- Pietro Quaroni, Italian Ambassador authorities." CP switch from on 1080 kc to 500 w night, 1 kw pointed director of engineering, to France, to M. Paolo Ulpia of the on electronics Italian Division WATL, in an ad the same day, fulltime on that frequency. division of the engineer- of the French Radio. page and same issue the ing WOV aired the interview on Jan. 1. of Jour- Directional antenna at night was department of Philco Corp., nal, said "requested wage increases specified. Philadelphia. With Philco for 15 have been, in effect for weeks" and W %GI Richmond, Va., licensed years, Mr. Craig was named chief "there is no dispute involving to Radio Virginia Inc., was grant- engineer of the company's radio di- wages." It added: "Written con- ed switch in frequency from 740 kc vision in 1943. tract setting out agreed -on wage to 950 kc on condition it accepted David B. Smith, vice president in Ior any interference which might occur charge of research and engineering, also 41911111111111111111111111111111111111111111111111111111111111111111111111NIIIIIIIIIIIIIIIIIIIIIIVIIVtlllllllllllll from granting facility changes to announced the appointment of WGBG Greensboro, N. C., and six chief engineers responsible for WINC Winchester, Va. W %GI is major product development in this NETWORK Technical authorized to operate daytime with divisibn. They are: 1 kw. Sterling C. Spielman, television KOLT Scottsbluff, Neb., operat- receiver development; Luke E. ,,,,,,,,,. i T iIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIINIIIIIIIIIIIIIIIIII ed by Hillard Co., was granted in- Closson, home radio development; AR... It A. AVERY has been pro- crease in daytime power from 1 Arthur V. Nichol, auto radio devel- CALIBRE moted to supervisor of broadcast kw to 5 kw, using directional array opment; Dr. James F. Koehler, de- technicians at WGN -TV Chicago. both day and night. KOLT would sign of specialized government and Other promotions: ELMER F. CAW - continue with 1 kw night on its industrial electronics equipment; THON, assistant supervisor in charge assigned frequency, 1320 kc. Bertram P. Haines, mechanical en- of master control; WOODROW R. gineering development for CRANE, assistant supervisor in Ownership of Rollins Broadcast- the PROGRAHS charge of the transmitter, and ing includes the followin,g: John electronics division; W. Linton CHARLES J. ROTHERS, assistant W. Rollins, Lewes,' Del., auto deal- Getz, development of television and supervisor in charge of mobile unit. er, president and 29% % owner; his radio cabinets. KENDRICK H. LIPPITT has resigned from firm of George C. Davis, Wash- ington consulting engineers, to join Technical Appliance Corp., Sherburne, N. Y., as chief engineer. R. W. WASSENBERG, formerly with at local sales staff of KSFO San Francisco, has been transferred to station's TV affiliate, KPIX, as operations man- station cost ager. EVERITT BEAVERS has been trans-

ferred to engineering staff of KYW, GROUND SYSTEMS See your station Philadelphia Westinghouse station, Over. 500 satisfactory installations from Coast - from WSBA- York, Pa. TOWER ERECTION representative or write COAXIAL TRANS. to- Coast. What we have done so well for others ROBERT LAY Jr. has joined WCSI MISSION LINES should suggest that you consult America's fore- Columbus, Ind., as technician. MAINTENANCE J. R. DUNCAN, chief engineer of and PAINTING most tower specialist on your next tower or . FM and TY LANG -WORTH WLWT (TV) Cincinnati, Ohio, has antenna job. resigned. He has announced no fu- ANTENNA id feature programs, SRC, ture plans. CAMERON PIERCE, ABC Hollywood 113 W. Mk ST, NEW YORE 1R N. Y. television operations supervisor, has TOWER CONSTRUCTION COMPANY SIOUX CITY, .IOWA been elected president of the Society 402 COMMERCE BLDG. PHONE 5 -6761 of Television Engineers of Los Ange- les. Page 70 January 17, 1949 BROADCASTING Telecasting SCHOOL GUIDE Lists Radio -TV Courses A DIRECTORY of College Courses in Radio and Television for 194849 Pt ac/action has been published by the Federal Radio Education Committee in cooperation with the Federal Secur-

ity Agency's Office of Education. It L.i 11:Id161I11111111 will soon be ready for distribution. The information is intended for AJ. (Tony) LA FRANO, chief KITTY LEWIS has joined continuity use as a guide to students in lo- production supervisor of Don department of WIS Columbia, S. C. cating institutions which are most Lee Network, in Hollywood, She was formerly with WGAC Au- has been appointed director of oper- gusta, Ga. likely to meet their needs. ations for the network's AM, FM and OWENS F. ALEXANDER, formerly While no attempt is made to ac- television stations. Mr. La Frano, general manager of WOOF Dothan, credit or approve the work of any who joined Don Lee in 1937 with Ala., has been appointed program di- institution, an effort is made to KDB Santa Barbara, Calif., had been rector of WSAV Savannah, Ga. production supervisor since 1939. give a fair picture of the extent of EDWARD WESTON, news editor of radio and television training in ED STUDNEY has been appointed WCCC Hartford, Conn., has been ap- each one, the introduction points chief announcer at WOL Washington, pointed program director. BARBARA out. Directory shows a range of succeeding STEVE HINES, formerly with WONS Hart- courses in proportion to the size of McCORMICK, who ford, has joined WCCC to handle each teaching staff and the amount has been appoint- traffic. I ed news editor of equipment available for labora- IBROADCASTING, JACK BRAY, formerly with WADC Akron, Ohio, tory purposes. Jan. 10]. He has has joined announcing The directory, prepared by Ger- been with station staff of WRRN Warren, Ohio. Other since 1943. RAY L. new WRRN announcers include: trude G. Broderick, the Office's ex- DICK LINGLE, formerly of WATG ecutive secretary and radio educa- HUTCHINSON, Ashland, Ohio, and BOB RAFFERTY, tion specialist, is based on data formerly of WARL formerly with WROK Rockford, Ill. submitted by college universi- Arlington, Va., has and joined WOL's an- ALLEN McCABE has joined traffic ties which appear on the list of nouncing staff. department of KXOK St. Louis. accredited institutions in the DAVE CROCKETT, JOHN GRAY, "RED" GOLD, MARTY annual Educational Directory - Mr. Studney WAYNE and BOB WHITE have Higher Education, issued by the former partner in joined WGAT Utica, N. Y., as disc WATTS IN KANS.4. Office of Education. the Seattle radio production agency, MacPherson & Crockett, has been ap- emcees. pointed program director of KING ED GILBERT, NBC Chicago musician, Am Seattle. and MARY BOLINGER, formerly with Fm ABC Chicago's music library, have R.p.vezent,d by SPORTS AWARDS ROY NEAL, video producer and m.c., announced their marriage. JOHN BLAIR L CO. has signed an exclusive contract as Network Directors Nome producer with WPTZ (TV) Philadel- JIM McCANN, KYW Philadelphia phia. staff announcer, is the father of a AWARDS to outstanding athletes boy. JOSEPH LOWE, radio writer- produc- and the naming of the "Athlete of JEAN HOLLOWAY, freelance writer, Year" will be the feature of a er, has been appointed production in it'S the coordinator at KLAC -TV Hollywood. has joined writing staff of ABC's 50 special MBS broadcast Jan. 19, Railroad Hour. '49 10 -10:30 p.m. Bill Slater, Mutual ARTHUR CHURVIS, former announc- G. THOMAS MARSHALL, continuity for Central California commentator, will be m.c. Sport er at WKMO Kalamazoo, Mich., has manager at WNJR Newark, N. J., magazine is making the awards. been appointed an assistant produc- has been appointed director of public tion director of NBC Central Division Board of selectors, making final relations for New Jersey Amputation television department. KENNETH Chapter of the Disabled American choices, is headed by Grantland GUGE and ROBERT HALEY have Veterans. An Army veteran of World Rice, Boston Herald columnist and been added to the department's engi- War II, Mr. Marshall was wounded in IMBS commentator. Others included neering staff. action in France. on the board are the network WES GRIFFIN and BOB MITCHELL DAVE SCHWARTZ, ARTIE STAND- sports directors, Harry Wismer join CBS G. E. House Party as pianist EER, JOE YOUNG have been signed (ABC), Walter (Red) Barber and organist respectively. as writers for new NBC Alan Young (CBS), Paul Jones (MBS), and JOSEF BONIME has been signed as Show. Bill Stern (NBC). orchestra director for ABC's Little CAROL REED, of WPTZ(TV) Phila- The "Athlete of the Year" award Herman show. delphia's Handy Man program, is now will go to Lou Boudreau, player - WED HOWARD, formerly of WFAA conducting her own participation show manager of the 1948 World Series Dallas, Tex., has joined announcing on the station. champion Cleveland Indians. staff of KMOX St. Louis. HENRY HICKMAN, m.c. of Club 1100 on WFBR Baltimore, has been appointed chairman of the March of Dimes Card Committee during 1949 campaign. HAL SHORE, formerly music director 0 of WLEA Hornell, N. Y., has joined IN - WMDN Midland, Mich., as announcer MEMPHIS salesman. DAVE BIGLEY, program director of WJOI Florence, Ala., is recuperating from an emergency appendectomy. WAYNE THORNTON Jr., program di- KFRE rector at KSUE Susanville, Calif., has FRESNO'S FIFTY been elected a member of board of directors of Susanville 20 -30 Club. More than a million people, over a billion 10,000 W DAY TIME dollars in retail soles. That's the big, lucrative OMAR WILLIAMS, WBOW Terre Central California market you'll cover on 5,000 W NIGHT TIME Haute, Ind., announcer, and Janice KFRF come February, 1949. DIFFERENCE Jones have anounced their marriage. More Than a million -over a billion. Ifs a Represented by JACK GROGAN, production manager sweet story. Ask Avery-Knadel, Inc., repre- and senior director of WNEW New fenlatieee. York, and Blythe Miller have an- RADIO REPRESENTATIVES, INC. nounced their marriage. 480 LEXINGTON AVE., NEW YORK, N. Y. WILLIAM DANCH, radio and tele- 940 nocus vision writer, is the father of a boy. 50.000 BROADCASTING Telecasting January 17, 1949 Page 71 Help Wanted (Cont'd) Situations Wanted (Cont'd) CLASSIFIED ADVERTISEMENTS Combination engineer- announcer, first Sports director, with nine years play- PAYABLE IN Checks and money orders only. Situation class license. Contact John M. Spotts- by-play in major sports, commercial ADVANCE- wood Radio Station WKWF, Key West. news, and wide program production Wanted 10c per word -$1 minimum. Help Wanted 20c per word -$2 Florida. Send photo, disc and refer- backgound desirous of combination minimum. All other classifications 25c per word -$4 minimum. No ences. program -sports managership. F number. One inch ads, acceptable, $12.00 per in- Available January 15. Box 676, BROAD- charge for blind box CASTING. sertion. Deadline two weeks preceding issue date. Send box replies to Wanted: Engineer for WFNC, Fayette- Broadcasting Magazine, 870 National Press Bldg., Washington 4, D. C. ville, North Carolina. AM-FM opera- Manager -Successful fifteen year net- tion. Wire if interested. work affiliate record. Thoroughly ex- BROADCASTING is not responsible for the return of application material perienced all departments. Best ref- (transcriptions, photographs, scripts, etc.) forwarded to box numbers. Sales engineers. Leading manufacturer erences. Can be available on short of mobile communications equipment notice. Box 577a, BROADCASTING. needs licensed men for sales and technical field work. Officer veterans pre- General manager available, sober. fam- ferred. Good appearance and technical ily man. Fifteen years experience con- Help Wanted Help Wanted (Cont'd) experience with communications equip- struction ands operation. Top record, ment is essential. Unlimited oppor- references. South only. Box 72, BROAD- tunity with salary, commission and ex- CASTING. Managerial Announcers penses. Send complete resume to Box change in 794. BROADCASTING. Successful manager desires ticket for January. Civic minded, local program- Assistant manager for local network Announcer with first class ming a speciality, announces, outstand- station, medium sized town in Cali- midwest metropolitan daytimer. Must ing sales and profit record. Radio since fornia coastal area. Prefer experienced be good versatile, experienced an- Production-Programming, others 28. $80.00 for 40 1935. College graduate. Sports and all-round radio man, accent on sales. nouncer. hours start. hillbilly station preferred. Box 346, Announcing and MC ability a help. Send disc and announcing background. Combination man with initiative. talent, BROADCASTING. Excellent opportunity to man who can Box 783, BROADCASTING. to settle in southern town. Local net- deliver. Reply Box 781, BROADCAST- work station with future. Apartment. Attention Rocky Mountain station own- ING. Announcer -engineers, good voices, first Good pay. Box 778, BROADCASTING. ers. General manager with thorough class license. Call or write WPOE, experience in programming, sales, en- Medium sized station in large metro- Elizabeth, N. J. gineering and administration is looking politan city in central states needs Girl with exceptional voice, also able for permanent place to settle with fam- general manager. minimum age 30. Box to handle office routine. Call or write ily. Prefer an established metropoli- 544, CASTING. Announcer wanted. ABC station in WPOE, Elizabeth, N. J. tan. However, will give equal consid- progressive desires an- eration to all others. All correspond- Regional network station ln large met- nouncer can adlib, read ence will be treated confidentially. Box ropolitan city in central states needs arkle. Write Need immediately experienced news- 812. BROADCASTING. combination station manager - sales 770, BROADCASTING. man capable editing for local slant and manager, minimum age 30. Box 543, hag personality. Send disc photograph. Attention: Owners, agencies, networks, BROADCASTING. To meet with its expansion program a Berney Burleson, WETS, 'Johnson City, metropolitan indie's. In eight years solid 5000 watt fulltime Mutual outlet Tennessee. I've climbed from announcer disc Wanted: Manager with proven sales needs two experienced men. One should jockey, program director, production and programming ability for 250 Lou- have announcing and news experience, News director: Take complete charge manager, assistant manager, also suc- isiana station. Box 829, BROADCAST- the other should have announcing and of livewire newsroom, placing heavy cessful free lance account executive of ING copywriting experience. Send audition emphasis on local news. Must be top- agency. In twelve months programmed disc. references, photograph and full flight newscaster with pleasing air a new station in competitive market to Sales manager- salesman, FM experi- letter of application with statement of personality, thoroughly experienced in 40% Hooper. Know thoroughly sales, ence preferred, large southern city. A experience, salary desired, marital and compiling and editing local wire news. program, production. promotion, man- challenge and an opportunity for the family status. We want two permanent 5,000 watt midwestern network affiliate. agerial problems. Highest references. right man. Box 820, BROADCASTING. men content to settle down in a mid - Give full particulars about yourself, Want move to future unlimited. Begin- west community of 12,500. No floaters, attach small photo, and include previ- ning salary 28000.00 or comparable. Box Wanted: Commercial manager for in- bottlechasers or boy wonders should ap- ous experience and salary expected. 798, BROADCASTING. dependent upstate NY station. Only one ply. Real opportunity for right man. We Confidential. Box 736, BROADCAST- in market. Family man preferred. A prefer men from this section of coun- ING. Salesmen real opportunity for the right man. try, but will consider any ambitious Address Box 810, BROADCASTING. young men. Pleasant working condi- Wanted-Livewire program Sales executive -Radio and television, tions with young congenial staff. Write director. last 15 years NBC national network Salesmen Grover Cobb, KVGB, Great Bend, Position now open on progressive NBC salesman with headquarters New York affiliate in the Intermountain region. please Kansas. Must have full knowledge of good pro - City. For further information Salesmen -Two young, alert salesmen gramming and be a source of new write Box 756, BROADCASTING. wanted by daytime independent in Announcer -salesman by southwestern shows. Send full particulars in first Available immediately skilled sales- Virginia. $70 weekly draw against 15% CBS affiliate with emphasis on selling. letter and include photograph. Box man, able to deliver thru commercial commission. One will be promoted to Salary 2200 month plus liberal commis- 821, BROADCASTING. sales manager of station. Write or wire sion and bonus. Car allowance. Don't announcing and newscasts. More than Box 789, BROADCASTING. wire. Tell all in letter and send disc. 2 years varied experience, from AFRS Harold Welsh, KSIL, Silver City, New Situations Wanted to 5 kw affiliate, programming, produc- Permanent sales position open for time Mexico. ing. acting, record shows. Audition salesman. Independent operation in disc can .show you sample of midwestern market of 25,000. Must be enough ççwnootrrrek 5,000 watt CBS regional station needs Managerial conditions 753 BROADCAASTING experienced. Commission with start- reliable. steady announcer. Emphasis ing draw guaranteed. Give all details on news, straight commercials, no disc Built two stations, got them licked. Ag- in first letter, references and photo. jockeys. Send complete information, Six years experience in all phases in- gressive, college educated chief engi- Box 793, BROADCASTING. including experience, salary expected, cluding managerial and sales. Inter- neer knows he can sell any quality references, photo and disc to Mort ested In position and salary commen- product related to broadcasting. What's Progressive radio station in good south- Cohn, WCHS, Charleston, W. Va. surate with experience. Married. Box yours? Box 823, BROADCASTING. ern market desires salesman. Salary 762, BROADCASTING. plus commission. Write Box 71, BROADCASTING. Immediate opening for combination an- Announcers nouncer- engineer. Salary open. Send Experienced successful manager avail- Need Muzak salesman for northwest disc and qualifications to WFLB, Fay- able. Came up through the ranks. Know Topnotch announcer -Eight years radio, virgin territory. City of half million. etteville, North Carolina. all phases. 32, married, good references, 4 years in Georgia wishes position with High remuneration for experienced present employer and others. New a small station. 28 years, married, ex- producer. Box 727, BROADCASTING. Experineced announcer with first class president of corporation taking over cellent adllb pop and hillbilly plus license. Write Fred Wamble, WTYS, here soon. Don Grantham, WCRA, news. Experienced on any console, all Experienced time salesman for rich Marianna, Florida. Full details first Effingham, Ill. libraries. Disc and photo available. Pacific Coast market. 15% commission letter. Box 777, BROADCASTING. on all sales. Single preferred. Box First class station manager, now em- young New Yorker, 2 years experience 603. BROADCASTING. ployed, with fourteen years experience w and staff announcer, seeks job with Technical in management, sales and program - seaboard Salesman -Opportunity to write two to ming desires connection with a good Trainedmat Produc- four thousand monthly at 15 %. $400 station. Sober and reliable. Box 759. areas NBC. m. draw guaranteed for 60 days to experi- first BROADCASTING. tion experience WOR, NY. Familiar reply. WLEX, I.e7dngtoiK nt ucky. program direction. Robert Murphy, 236 enced mature man minimum age 30, W. 56th St., New York 19, NY. preferably with automobile, in large Combination manager - sales manager Michigan market. Box 695, BROAD- Wanted, first phone engineer, expe- available February 15. Fourteen years Announcer, experienced play -by -play rienced or otherwise, coining to train experience, 5 as manager -sales man- baseball and football. Also news, com- for station breaks in afternoon and ager, 3 as program director, 6 as an- mercials, man-on-the-street and audi- Radio salesman who can be our sales supplementary announcing. Good ope- nouncer, straight play-by -play base- Reply Box 780, manager. Experienced radio salesman ration. good city, $42.50 base, plus ball and football and commentary . BROADCASTING. with good record to sell and service ac- overtime. and regular raises. WW Prefer small or medium station in counts. A good station in a good but Tifton. Georgia. south, Gulf Coast or California. Mini- Kelton & Waskow versatile Combination competitive market. Vacation, life in- mum $6000 on an combination men- announcing- writing team. Announcing: surance plan, harmonious working con- Wanted -radio engineer who is also a tioned abilities. Excellent trade refer- commercials, news, music, sports, dra- ditions. Population 50,000 to 100,000, ences. Box 721, BROADCASTING. matics, interviews. adlib, dies jockey. excellent market in progressive North business man and would like to install Writing: commercials, continuity dra- Carolina city. Good climate, schools and obtain management on percentage matic, comedy. Veterans: ambitious, colleges, churches. If you like to seli of profit basis of -FM CP in important Combination manager and PD for in- dependable with ideas. Need experi- radio and service accounts, answer to- market company dependent or network operation. Box ence. Contact Waskow, 930 Emerson day. Many men are looking for the ro chiise. Interested please 702, BROADCASTING. St., N.W., Washington 11. D. C. Georgia opportunity we offer. Tell all about write to Box 779, BROAD TIN 9146. yourself, education, experience, refer- Topnotch stations: 26 year old manager ences. Send photo if available. Salary Engineer with studio experience in op- and special events man in 250 watt Versatile announcer, 23. Sportscasting, commensurate with ability. Our em- eration and construction. WPIK, Alex- wants play-by-play sports post or be commercial message, act- ployees know about this opening so an- andria. Virginia. assistant to TV sports director. Avail- swer with complete confidence. Box able March 1. Box 757. BROAD- City. College graduate. 833, BROADCASTING. Mutual station in small but progressive CASTING. Disc on request. Box 784, BROAD- Georgia market desires engineer an CASTING. Exceptional sales opportunities for ex- nouncer with experience in handling Currently employed assistant station Sportscaster play -by -play all sports, 10 perienced radio time salesmen. 10,000 morning shows, also opportunity for manager, 250 scatter, desires change to years experience. Both live and wire watt station, soon to increase power to selling and enjoying good income. north, near city, emphasis announcing recreation baseball. Veteran, college, 30 kw, offers hard selling (not high - Write Box 772, BROADCASTING. writing, programming. Well grounded capable disc jockey, news, commercial, pressure) time salesmen fine future in all phases of station operations. Com- MC and adlib. Prefer specialize in with aggressive, progressive organiza- Combination man-Needed at once. mercial manager. Have held positions sports but will go anywhere, do any- tion. Salary and commission. For ap- Good announcer, qualified technician of chief announcer, director. thing if offer is right. With present em- pointment for interview write or wire with first class ticket. Progressive net- Transcription. samplepppprogra my ployer 2',4 years, desirous advancement. Joseph R. Fife. Commercial Manager. work affiliate. Send details, disc to Staten salarypfirst Salary plus talent. Kim Shelton, WPTR, Hotel Ten Eyck, Albany, N. Y. Manager, Box 1992, Butte, Montana. letter. Box 749, BROADCASTING. WMOX, Meridian, Miss. Page 72 January 17, 1949 BROADCASTING Telecasting Situations Wanted (Cont'd) Situations Wanted ( Cont'd) Situations Wanted ( Cont'd) Situations Wanted ( Cont'd) Veteran employed sportscaster desires Experienced announcer, married, wants Radio announcer, six months experi- Broadcast engineer, married, veteran. change. California, Oregon, Washing- position in progressive station. Box ence. 250 w SE indie. Graduate Co- Experienced all phases. Chief engineer ton. Poll winner. High Hooper. Proof 696, BROADCASTING. lumbia College of Radio, 24, single, major network stations. AM -FM di- of exceptional ability all sports de references. Don Devitte, 1911 E. 74, rectional experience. Desire position acription. Also announcing, news, spe- Èxperienced young announcer, pres- Chicago. Fairfax 4 -1628. in east. All offers considered and an- cial events. Credit, character refer- ently employed, wishes opportunity swered, Box 796, BROADCASTING. ences. Must be permanent. Not floater. with progressive station. References. Announcer, young, hard working. Nine Legitimate reasons for change. Avail- Will travel. Box 831, BROADCAST- months experience. Can make up for Constructing? Chief engineer with ten able for interview. Box 775, BROAD- ING. shortcomings in experience by willing- years background. Been through it CASTING. ness to attempt anything that comes twice, know all your problems. Refer- Announcer, 25, one year experience, my way. Have play-by-play experi- ences. Box 824, BROADCASTING. Mail pull and hillbilly group MC avail- 1000 watt station looking for perma- ence and can handle baseball and foot- able. Ten years experience. Best refer- nent position. Will travel. Box 830, ball broadcasting if necessary. Prefer Engineer position west, by first phone ences. Phone Indianapolis, Wabash 9113 BROADCASTING. sports, but will take staff job. Bill vet, or write Box 773, BROADCASTING. Gardner, 5506 Kenwood, Chicago. married. No experience broad- Announcer -Now employed, four years' casting, but graduate good technical Baseball announcer. Wire and live. experience, graduate University of Do I hear a bid for an all -round good school and willing to learn. Box 827, Veteran. 24, single, college. Some ex- North Carolina, married, pre -war man? Deep, resonant voice. Experi- BROADCASTING. perience. Consider all offers. Box 769, English instructor, permanent position enced small station, desires larger mar- BROADCASTING. with future. South only. Box 828. ket. Can write copy. Will travel. Joe Combination engineer -announcer would BROADCASTING. Greco, 2643 S. Trumbull, Chicago. like job with network affiliate. Experi- Top calibre hillbilly disc jockey and Bishop 7 -8247. enced. Married. Available immedi- all-round top announcer. Mail and Announcer- Young, ambitious. Musical ately. Good references. Cleon Le- audience puller can make money for and radio experience. Willing to travel Announcer-3 years experience college Mont, 3737 18th Ave. S., Minneapolis; you. Family man, 30, sober depend - anywhere for right position. Have and small stations. Married. Seeks Minnesota. Box 758. disc. Don Keating. 2419 St. Paul Blvd., position larger station. Play -by -play HÄÓADCy'INGperience. Rochester 5, New York. sports. control op. Box 841, BROAD- Engineer, 1st class, experienced, studio CASTING. and remote work preferred, midwest Two announcers anxious to prove abil- Staff experienced sports only. Skippy, 3326 Lincoln, Chicago, ity with small station. Professionally yannouncer east, midwest. Box I'm employed in the south, but would Illinois. trained. AFRS experience. Same sta- 835, BROADCASfIr prefer change to cold, cold north. Ex- tion desired, but not required, work perience in all typs of announcing. Thoroughly experienced engineer avail- well as writer -announcer team. Box Newscaster. Ability to double as pro- Young and versatile. Disc and particu- soon 704, BROADCASTING. gram director or assistant manager. lars on request. Box 840, BROAD- able for either chief's job or oper- Seven years experience. Midwest only. CASTING. ating i a large station. Box 809, Experienced announcer, single, good Box 825, BROADCASTING. BROADCASTING. worker, wants position southern sta- Experienced announcer 24, two years tion. Box 707, BROADCASTING. Announcer, news editor, fully experi- commercial radio, college graduate. Veteran with first phone desirous post enced. Versatile, solid, intelligent re- Presently employed as special events tion with future in broadcast station. Sportscaster - Wants station handling write. Seeking- permanency. Hank and news director. Experienced all Have xmtr. experience, can also do professional baseball play-by -play. Si- Williams, 3128 Eastwood Ave., Chidago. phases of staff work. Heavy on news, part-time announcing. Two years in- gle. College degree. Available on no- Irving 8 -1681. disc work and special events. Box 839, structing experience. Box 802, BROAD- tice or in Spring. Box 712, BROAD- BROADCASTING. CASTING. CASTING. Capable announcer, experienced all phases. John Dalton, 4953 Whipple St., Announcer- Experienced in all phases Engineer, age 22, single. Transmitter, etball Chicago, Illinois. Phone Irving 8 -7763. of radio. Specialty. sports. Desires New studio and remote experience with 250 pglayr by pla , baseball, foo bookeet- position i east or England, with watt station. Desire position with no ball, etc. Emmployed large metropolitan Announcer desires permanent position. opportunity. Disc and photo upon re- announcing in midwest station. Have center with top following. Produce. Two years experience. Bob Stanley, quest. Write or wire Stan Kotel. 416 car. Box 800, BROADCASTING. direct sports shows. Available for 1949 4838 Sacramento, Chicago 25, lllinois. Fort Washington Ave., New York, N. Y. baseball season. Base pay, talent dis- Phone Juniper 8 -5744. cussed. High personal, professional ref- Technical Production -Programming, others erences. Box 719, BROADCASTING. Newscaster -announcer. Single, 23, recent graduate state university, radio If a fella needs a gal who can write, First phone Engineer, veteran, 28, programs, Combination announcer -engineer, ac- degree. Announce, news, dee -jay, run Some- experience. Midwest conduct all types of an- First class phone, panel. Prefer Ohio or Western Penn- married. nounce and operate board, here she is. cent on announcing. sylvania opening. Short experience. preferred, available immediately. Earl Experienced, enthusiastic available. BEE Degree. Experience, three years' Davis, 1004 Mill St., Henderson, Ken- announcing, six months' operating. Spe- Will work first month free for experi- tucky. Box 767, BROADCASTING. cialties, sports, disc work. ence, f¡living wage guaranteed there- jockey after. ox 500, Strongsvilli, Ohio. Young man, 23. Former prop coordi- Young. single. Will travel, but prefer 1st phone transmitter and console ex- nator and stage manager for radio - midwest. Disc, photo on request. Box Sports announcer. Outstanding Hooper perience fourteen months, age 28, have television vaudeville audience partici- 743, BROADCASTING. sportscast, nine years. car. Sober, conscientious, will travel. pation show. Seeks production posi- Experienced announcer, news, disc Box BROADCASTING Box '765, BROADCASTING. tion in radio or television. Will travel. Box 755, BROADCASTING. Bockey. Sell, write. Plenty of ideas. Engineer -announcer, first phone, 12 ox 1011, Twin Falls, Idaho. Announcer -Want a staff announcer? Young, radio school graduate, good years experience construction opera- Radio personality that has attracted voice. Go anywhere. salary no object. tion, console, copy. Interested Texas midwest and Announcer: 2 years experience all or southwest. Box 786, BROADCAST- large followings in the phases of staff work.' Operate board.i Good news man, adlib, special events. east. This personality has been en- Photo, disc on request. Box 818, ING. dorsed by famous names ln network Veteran, married. East preferred. Box BROADCASTING. 788, BROADCASTING. BS Television Engineering. First class radio. Full data and disc will be sent ticket. Three years experience on high on experience. Box Experienced news - announcer wants Girl newscaster, vibrant clear voice, ex- power transmitters. Trained opera- 71p0, BROOuADCASTING position with progressive station near perienced dramatic shows wants staff i fion. Prefer Texas. Box 817, tion and maintenance of RCA image Six years experience in all phases, in- Chicago. Presently employed. Good BROADCASTING. orthicon, Dumont equipment and mi- knowledge, correlation and delivery of crowave technique. Age 28. Married. terested in position as program director music. Desires position in broadcast or tele- and news announcer in small market. scientious. Can ]operate own controCon-ls. All night disc jockey desires deejay- Married. $75.00 a week minimum. Box emcee-interview or programming posi- vision station or development work. 763, BROADCASTING. For disc or personal interview write tion. Four years experience including Paul M. Jenkins, 629 Ferry Street, Matt Alben, 236 N. Fifth Street. announcing, news and acting. Avail- London, Tennessee. Program director Experience, highly Steubenville, Ohio. able now. Box 816, BROADCASTING. - Chief engineer BS EE. Assume full re- successful record, reputedly pleasing Sportscaster -Build a large sports fol- personality, ability to handle personnel. Staff announcer currently employed one sponsibility for engineering depart- looking for a real opportunity for pro- lowing with a proven sportscaster. Ac- kw, central New York regional station, ment. Married. Require housing. Box curate, exciting, play -by-play the year - '782, BROADCASTING. fessional and financial advancement. round. Make your nightly sports re- desires change. Minimum fifty dollars. Can program for sales, build listening Box 815, BROADCASTING. audience. view an attractive radio must. Call Chief engineer, IRE man, extensive ex- Top quality anouncing voice, B. E. 2 -5994 NYC, or write Box 761. news, remotes, record shows, own BROADCASTING. Announcer, 25, capable all -round staff perience in supervision and operation singing show. Minimum salary require- man. experienced, middlewest pre- of all phases of broadcast and comments $400 per month. Details, refer- ferred. Box 814, BROADCASTING. munications engineering. Can organize ences, disc on request. Box 787, Announcer - Experienced. Presently and install new station, any size or BROADCASTING. employed NY network affiliate. Console, type. Prefer 5 to 50 kw operation or news, commercials, disc jockey. Single. Hillbilly disc jockey, knows business, chain of stations, but any class wel- Sports, news, farm or what have you. Northeastern stations only. Disc on musical background, selling style, 2 comed provided it is a progressive. request. Box 764, BROADCASTING. years experience. Desires job in large, 2 years experience. Ambitious, ener- well -equipped station. Best references. getic, hard work hasn't killed me. 16 progressive station. Presently em- I. Q. 153. Available now, but could ployed. Box 813, BROADCASTING. months on 1000 watt independent. Announcer, young, single veteran. Ex- wait for CP, etc., if necessary. Please. Desire net affiliate in 200 mile radius perienced. Prefer midwest, but will all details in first letter including rough of Chicago. Personal interview pre- travel. Photo and disc. Box 747, Whoa! Right here! I'm your man. estimate of present and /or contem- ferred. Available now. Box 776, BROADCASTING. Absolutely tops in sports, news, com- plated equipment valuation, also pro- BROADCASTING. mercials and special shows. Am pres- posed salary. All inquiries answered Newsman -announcer, fully experienced, ently employed with network affiliate. and held confidential. Box 760, BROAD- News editor commentator public re- mature, sober, versatile. Seven years Believe me sir, I got it. Box 811, CASTING. lations. Distinctive voice. High Hooper news background. Intelligent rewrite. BROADCASTING. rating. Newspaper background. 7 Seeking permanency and good working Engineer, first phone, married veteran, years radio, 250 to 50,000 watts. Will conditions. Ross Edwards, Hotel Cur- Newsman, University of Wisconsin 28. Four years radio and electronics prove asset to any station appreciating tis, Cincinnati, Ohio. journaglism graduate, 24, married. Re- experience, 20 months broadcasting. proper news coverage and resenta- porting Box 808, BROAD- Desires location in southwest. Box 748, tion. Box 714, BROADCASTING. Announcer, sports, all phases, 1 year BROADCASTING. experience play-by-play all sports. Experienced woman's program director, Personal interview New York, Chicago Eight year disc jockey seeking perma- Chief engineer, presently employed, de- copywriter, music director, announcer - vicinity. Disc all others. Ed Silver, 4342 nent show with station in big city sires change to progressive metropoli- o erator, disc jockey desires opportun- Drexel Blvd., Chicago 15, Dl. which wants a saleable rating. Box tan station. Twenty years engineering i in New York -Jersey area. Box 786. 804, BROADCASTING. experience includes all phases AM, FM B OADCASTING. Experienced woman announcer, ope- and directional antenna installation, rator, writer would like foreign radio Announcer, 23; would like to work with operation, and maintenance. Box 792, Women's activities director, commen- opportunity. Hawaii, Europe and points a young, up and coming station. Two BROADCASTING. tary and continuity. 5 kw radio, maga- east or west. Box 768, BROAD- years college, some announcing experi- zine, newspaper background. $80 mini- CASTING. ence. Prefer east or south. Box 803, Engineer, first phone, experienced com- mum. Box 828, BROADCASTING. BROADCASTING. bination announcer -operator. Will con- Good newscaster- Available on fort- sider' any reasonable offer. Box 751, Continuity writer. Single. reliable, BROADCASTING. hardworking. Modest requirements. night's notice. 32, single, sober, pre- Announcer single, vet, 23, college Have msBROADCASTING sentable, experienced newsman seeks background in Journalism. Some an- New England job. Disc, photograph nouncing experience, lively news de- Engineer desires transmitter operating anywhere.Have 1/2 yno 79'7, "and good unsolicited references gladly livery'. only. Box 799, BSOAD- habits. rell-reli- furnished. Box 599, BROADCASTING. able. . (Continued on next page) BROADCASTING Telec acting , January 17, 1949 Page 73 Situations Wanted ( Cont'd) For Sale (Cont'd) Help Wanted WROK's DIXON Woman's director -continuity editor. Managerial Contributes to Speech Book Experienced. Creator of shows and Equipment copy that have built following for lead - HOW TO SPEAK -Here, There, and On ing independent in area. Young. Ex- New latest model FM transmitter 10 the Air. By John Dixon. 256 pp. New cellgnt voice and air personality. Video - kw complete with frequency and mod- WANTED York: Abingdon-Cokesbury Press. $2.75. genic. Wants larger opportunity. Pre- ulation monitor plus 6 bay antenna. Manager a "A fer vicinity of Washington, D. C. Salary 500 3 1ii to operate radio station PRACTICAL manual for all ft. of coaxial line with fitting. and to invest 315.000.00. which will buy $65.00. Box 834, BROADCASTING. One Truscon 380 ft. tower. Write Chief 33 1/3% of issued eferred stock earn- public speakers" is the description Engineer, WMAW, 723 N. 3rd St Mil- ing 6% dividends cumulative. Manager Staffer and DJ presently employed at waukee, Wisconsin. will receive 90% of the profits. given by the publisher of Mr. top 50 kw located in major eastern Construction practically completed. Dixon's new book, released Jan. 101 market desires opportunity in televi- New Presto 6N recorder in 1B case Daytime assignment. 1000 watts in the sion. Young, single, college graduate with slightly used 87B amplifier. Both middle of the dial. No other station A veteran in the teaching of publi stage experience, dependable. Proven for $650. 713 Cascade Bldg., Portland, covering complete market. Absentee speaking and administration in the ability and results backed up with the Oregon. ownership of remainder of stock. This finest references. Box 801, BROAD affords excellent opportunity for your educational field, the author shows CASTING. own business. FM antenna, 6 -ring Collins type 37M. Write full particular an d r fences m step by step how vague and jnco- Factory assembled, complete with de- first letter. Matter will be kept con- Will invest $5,000 CP or progressive go- icing heaters and clamps to mount of fidential. herent ideas can be sharply defined ing operation. Active participation. Lingo pole. $1500, FOB, Peoria, Illinois. and fitted into their proper se- Program director- announcer, 6 years WIRL. experience. Well recommended. Box BOX 837, quence and discusses other factors 806, BROADCASTING. FM transmitter 250W RCA type BT- BROADCASTING that contribute to an effective pub- Musical director, 1st class ticket, good 250A. In excellent condition and per- lic address. announcer. Experience: network, re- fect in appearance. Used only seven cording, major symphony, dance, writ- months, WPIK, Alexandria, Virginia. Salesmen Chapter IX, "When You Speak ing. Accomplished violinist. Available on the Air," was written by Mr. May 1. Want position utilizing any or 1000 watt transmitter, RCA type 1K. all talents, minimum ;100.00 week. Age In excellent condition and perfect in Dixon's son, John J. Dixon, com- 32, W9HUN, 2505 Greenwood, Wilmette, appearance. Includes two sets of tubes, OPENING FOR Illinois. an assortment of spare parts and a mercial manager of WROK Rock- separate cabinet rack for monitors. RADIO TIME SALESMAN ford, Ill. This chapter is divided Two top commercial and news men Price reasonable. Will arrange for crat- IN MAJOR SOUTHERN MARKET into heading west. Interested in Denver or Ingand shipping. Write or phone Tal- Sales ability and initiative to pro- sections: "Modern Methods," /_.os Angeles and vicinity. State salary. bott, KROD, El Paso, Texas. duce radio times sales in competitive "Be Yourself," "Watch the De- Box 822, BROADCASTING. market. Must have at least three tails," "Voice Appeal" and "Writ- 250 watt Temco transmitter. model 250 years successful experience in radio Program director available February 1. GSC, modified by Kluge Radio Co. advertising. Excellent opportunity ing Your Script." In conclusion the 14 years in radio, seven as PD, net Two years old. in excellent operating and future for the person who can younger Mr. Dixon lists six and independent, capable directing and condition $1200. Write Radio Station qualify. Send personal history, pres- "Things doubling announcing, traffic, continu- K AMD, Camden, Arkansas. ent and past employment, records to Remember When Speaking on ity, promotion. 6 years play -by -play and other qualifications. Confi- and wire baseball, football, commen- dential. Prompt reply. -.Box 790, the Air" and four "Things to Re- tary. Speciality, creating saleable low Magnecorder wire recorder, model BROADCASTING. member When Writing Your Radio cost shows. Know how to work SD -1, frequency response within 2 DB with from 50 to 10,000 cycles. 32 minute Speech." and get results program staff. $100 playback time. Now being used to weekly.i M n u plus talent. Box record and playback network programs. we BROADCASTING. 600 ohms balanced input and output. Twelve full and several short spools of WANTED After twenty odd years in the radio - wire, spare belt and instruction book ROBERT J. McANDREWS, promotion motion picture producing and TV included. WTAG, 1, A Station Relations manager, Hollywood office, Young & business, wooed and won away from Worcester Mass. work by an eastern advertising agency. Representative Rubicam, has been appointed Holly- The pace is too slow, can't get into 2 latest design RMC arms,arms equalizers To travel extensively through- wood contact for Los Angeles Chamber agency routine. Want to get out and 3 lateral, 1 Universal heads. United for leading the Make offer. Box 774, BROADCASTING. out the States of Commerce "Business Outlook for of the plush lined office of a VP in New York transcription firm. - charge of television and radio and get This gentleman who owns his 1949 "conference at Ambassador Hotel, to work. Bull sessions, two hours for Western Electric, 443 -A -1, 1 kw trans- own car must be sales, radio and that city, Jan. 20. lunch, three afternoons of golf weekly mitter now available. Good condition. music conscious. are out. If your price is right, can Spare power transformer. Direct in- Your salary is regular and is and will deliver the top grade of know- quiries to Albert Johnson, KOY, Phoe- not based on commission and how and work to make your TV, AM nix, Arizona. while you are on the road your For Sale and FM operations pay off. Married expense account will be guaran- with family. College graduate, present Complete A3 tower lighting equipment teed. There is an immediate Station emphasis on TV. Doing two shows including Crouse Hinds flasher beacon opening for the right gentleman weekly, produced and directed four and flasher, 8375.00. WGCM, Gulfport, and we'd like him to submit a motion films in 1948. Details and in- Mississippi. complete letter of application terview at your convenience. Box 726 with salary desired. BROADCASTING. FOR SALE - Complete Presto Y3 disc recorder. Ex- BOX 838, LOCAL NETWORK STATION Newsman wants to locate southwest. cellent condition. Only slightly used Associated Press radio experience. with six sapphire stylus, $525 delivered. BROADCASTING Small north- mldwest town. No Box 807, BROADCASTING. competition. Complete area dom- Missouri University graduate. Box 730. inance. Excellent technical po- BROADCASTING. com- Sacrifice complete equipment of tran- sition. Well established in If you're play-by-playing beaucoup or- scription studio including recorders and School munity. Complete new large ganized baseball, here's an employed, vacuum systems, recording and monitor plant. Price for 100% of stock, experienced sports editor, copywriter, amplifiers, mixing console, transcrip- $175,000. Low ratio price to prof- announcer. Detailed writing, casting tion turntables, microphones, booms, its. Principals only. knowledge all sports. Box 754, BROAD- speakers, tape recorder, and all supplies I SCHOOL o' Write Box 853, CASTING. -sell separately or as a lot. Write for BROADCASTING list and full information. Box 832. News director, 28, newspaper journey- BROADCASTING. RADIO TECHNIQUE man, versatile writer, sound and am well informed. Leaving station for Practically new portable 540 type Fair- Equipment legitimate reasons. Prefer New York child recording amplifier complete with NEW YORK area. Box 750, Broadcasting. equalizer. 539 type recorder with improved PL up cartridges. One HOLLYWOOD CHICAGO ro d 542 dynamicynamic Fairchild cutter FOR School head, complete with two carrying cases America's Oldest School Devoted SALE -one for amplifier and one for re- Exclusively to Radio it Television corder, 30% off list price. Box 854, Comprehensive -Professional Construction Permit, low frequee. Hal Styles may solve your problem with - a young, ambitious, capable man, vet- BROADCASTING. Day and Evening Courses in all cy, 1000 watts, daytime, located in eran or non -veteran, who has been phases of Radio and Television All construction about 90% thoroughly grounded for eight or more Available for Immediate delivery 3 east. months by radio professionals in an- each Blaw -Knox towers, type SGN. Broadcasting taught by Network complete. All equipment on hand. nouncing, newscasting, control opera- Height 400 feet. Brand new. Gal- and TV Professionals. Moder- Ultra modern studios and transmit- tion and continuity writing. Write or vanized, complete with insulators and wire Hal Styles, Hal Styles School of lighting equipment. Properly ware- ate rates. Inquire! ter located in one building on country Radio. 8800 Wilshire Blvd., Beverly housed. Intended for AM series fed, Sand fer free Booklet B. estate, beautifully landscaped. Ultra Hills, California. but may be used to support FM or TV Approved for O.I. Training modern sales offices in city. Purchase antennae if proportionately shortened. price equity only. Excellent possi. Reasonably priced. Box 855. BROAD- Employment Service CASTING: bilities. NEW YORK 10, N.Y.: RADIO CITY, R. K. O. Bldg. Station managers - We can furnish Wanted to Buy CHICAGO 4, ILL.: 228 5. Wabash Avenue BOX 836, BROADCASTING trained personnel for all types of radio HOLLYWOOD 38, CALIF.: 6926 Melrose Avenue work. Prompt service from our con- venient central location. Tell us your Wanted to buy-FM receivers for auto- needs. Wilson Employment Service, mobile use. Ted Williams, WRSW, Miscellaneous Union Commerce Building, Cleveland, Warsaw. Indiana. Gates limiter. type 28 -CO- factory Ohio. WE Wanted to buy: Electronics engineer reconditioned. $176.00. Two managerial 109 -A reproducer groupa new experience interested in RADIO BROADCAST filters, one extra 109 -B head, For Sale buying controlling or complete interest STATIONS $326.00. Two Presto 10 -A turn- 1kw or smaller station. Box 752. BUYERS! tables One Presto turn- BROADCASTING. SELLERS! $226.00. Station List With U. table cabinet, new, 109 -A armrest Prompt $100.00. One uniform cross sec- Miscellaneous Confidential Service tion guyed tower 176 ft. with guys NATIONAL RADIO STATION BROKERS and guy insulators, but less lights Radio station regional daytime ex- and base insulator, best offer. clusively serving New England com- For personnel -for jobs. National Ra- 5051 Sunset Blvd., Normandy 7818 Radio Station WRHI, munity of 60,000 profitable, $35,000 dio Employment Agency, 6636 Holly- Loa Angeles 27, California Rock Hill, S. C. cash. Box 791. BROADCASTING. wood Blvd., Hollywood, California. l.,"1.:, ""1" I'!"l'Il'IIIIIII LATE LISTENING The Puke Reports on N. Y. A PAYING RADIO listening increases at mid- PROPOSITION night over the previous hour and 19llI¢d -Aa listening at home accounts for 89.5% of all post- midnight tuners- in, according to a special survey conducted for WNEW New York IIIIIIIIIIIIIIillllllhllilllldi by The Pulse Inc., in November 1948, in ten counties in Metropoli- GEORGE E. BLECHTA, Nielsen MURRAY FEIL, associated with Wil- tan New York. Radio Index, New York, account liam Morris Agency, Beverly Hills, Pulse studies showed that 39.3% executive, has been elected a Calif., for past 18 years, resigned Jan. vice president. He has been with 15 in to the radio after to open his offices personal man- 1of homes listen Nielsen Co. since 1986, and has been agement in same area. midnight once a week. The Milk- identified with the index operation in //yin's Matinee with Art Ford on New York for six years. WILLIAM NORTH AMERICAN PHILIPS Co., WNEW drew top preference. In a S. AHRBECK of the NM eastern New York, has distributed a booklet single week, 21.6% of all homes sales division has also been elected describing the history and activities a vice president. of its work in manufacturing elec- and 65% of once -a -week listeners tronic equipment. heard the show at least one time TERRY P. CUNNINGHAM has been weekly. appointed director of advertising and JOSEPH P. WIEGERS and WARREN GERZ, publicists, have opened public Sets -in -use at midnight were 16.3 sales promotion for Sylvania Electric relations office at 52 Vanderbilt Ave., for the period, The Pulse reported. New York. For the hour before, the average Products, New York. He will di- BROADWAY - EDISON TECHNICAL was 12.0, falling to 7.4 at 11:45 rect advertising back after SCHOOL, Seattle, a unit of Seattle p.m. and then bouncing and sales promo- public school system, has inaugurated fig - the midnight hour. Sets-in -use tion for Lighting classes in radio and television speak- ures for other post- midnight hours: Fixture, Lamp, Ra- ing in cooperation with local radio 12 a.m., 5.7; 2-3 a.m., 1 -9; 3-4 a.m., dio Tube and Elec- station a. 0.8; 4-5 a.m., 0.7, and 5-6 a.m., 0.5. tronics Division and Wabash Corp., WELK & POLZINE, personnel coun- The post -midnight audience, the Sylvania subsidi- selling service, has been formed by survey showed, averaged 176 listen- ary. Mr. Cunning - GENE WELK and POLLY POLZINE ers in 100 average listening homes. Mr. Cunningham ham joined Sylva- at 609 5th Ave., New York. Miss Most such listeners are young, nia in 1942. Polzine was formerly with Foote, 65.6% under 40. largest Cone & Belding, New York, and Mr. being The W. C. JOHNSON has been appointed age group is between 30 -39, com- Welk was assistant to publisher of to fill new post of vice president in Tide magazine. prising 36.5% of the listeners. The charge of sales at Admiral Corp., Chi- 20 -29 year group comprises 22.8% cago. He has served as general sales Equipment of the audience while the 40-49 manager, Midwest regional sales manager field RADIO Corp. of America, Tube Dept., category makes up 26 %. In con- and director of activities Harrison, N. J., has announced dis- since joining Admiral in 1944. °trast with the usual predominance tribution of a "miniature test -point of women in radio audiences, more JOHN FULTON, formerly of KTLA adapter," which permits radio service- than half -65.7 % -of the post - (TV) Hollywood programming depart- men to make tube base teats on the midnight listeners are ment. ment, joins radio -television section of tube side of radio chassis, without The survey was made by home William Morris Agency, Beverly Hills, removal of chassis. interviews of 2,000 radio families Calif. Television at the dinner hour. ROBERT E. MOE has been appointed HERBERT BAYARD SWOPE Jr., for- division engineer for electronic re- merly chief remote director of CBS ceiving tube product line of General television, has formed his own tele- I Electric Co.'s Tube Division, Syra- vision producing firm, with headquar- KBUR -FM Ups Power cuse, N. Y. ters at 745 5th Ave., New York. ...WILL. KBUR -FM Burlington, Iowa, on the WARREN C. WRIGHT, former U. S. DUDLEY D. EARLE has been elected MAKE air since last July on Channel 225 Navy publicist, has joined James J. vice president in charge of sales for (92.9 mc), was scheduled to begin McGuinn & Assoc., Chicago public Television Features Inc., New York. MONEY FOR YOU relations firm, as account executive. operating with increased power, 63 PAUL MARQUEZ has been appointed vice in . kw, last Saturday. The station and ROBERT BURTON, resident counsel president charge of produc- Sponsor or prospect . . tion for the company. its AM affiliate, KBUR, 260 w ABC and vice president in charge of pub- here is a dynamic show that outlet on 1490 kc, are owned and lisher relations of Broadcast Music ARNOLD MARQUIS, head of Arnold will work. It's proved its Inc., will be instructor of new course operated by the Burlington Broad- Marquis Productions, named dean of punch on a gamut of products in copyright practices in spring term Maren Elwood School of Radio & casting Co. Gerard B. McDermott of New York City College School of Television, Hollywood. from A to Z. A Terrific 's general manager. Business. Program minutes DAVID SIEVERS, radio producer, has Sports ...5 joined live television department of ... 5 times a week. Larry Finley Productions, Hollywood, Famed Jack McLean, "The as head of a production unit. Man About Sports" at his LEE GREEN, owner of Hollywood dynamic best. Controlling Interest commercial photography studio, and publicity photographer for ABC Hol- The "Greatest of the Great" lywood, has formed Caravan Produc- is a proved money maker for In Midwest Regional tions Inc., to make commercial films others, will pay out for you. S for television. Offices will be at his Fulltime regional facility located in an excellent and growing present studio at 1103 El Centro Send for Audition disc and midwest market. Will sell controlling interest to qualified individual Ave. Associated with him are DICK low rates for your station. or group capable of assuming management. CUNHA, JAMES TERRY and WIL- This is an outstanding opportunity to acquire a majority ownership LIAM TILLISCH. at an unusually low price. Down payment as low as $25,000 to right SEND FOR FREE TR/AL party. Quick action necessary. THE NATIONAL RESEARCH BUREAU. INC. CONTACT THE NEAREST OFFICE OF THE EXCLUSIVE REPRESENTATIVES Reed Chapman NATIONAL RESEARCH BUILDING, Dept. 117 CHICAGO 10. ILLINOIS. BLACKBURN -HAMILTON COMPANY, INC. REED CHAPMAN, 50, newscaster Please send me without obligation Free Audition platter and low rates. On the MEDIA BROKERS of CKWX Vancouver, died at Van -. "Greatest of the Great." WASHINGTON, D. C. DALLAS SAN FRANCISCO couver on Jan. 4, after suffering Name James W. Blackburn Philip D. Jackson Ray V. Hamilton for a long time from arthritis. He Washington Bldg. Tower Petroleum Bldg. Russ Bldg. Address had been in radio since 1933, prior City State...... Sterling 4341 -2 Central 1177 Exbrook 2 -5672 to which he had had a career in Station .r Hollywood.

BROADCASTING Telecasting January 17, 1949 Page 75 IIIIIIII!!IIIIIIIIIII!IIIIIIIIIIIIIIIII'IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIII!IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIVIIIIIIIIIIIIIIII IIIIIIII!IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII children, but to date WJW itself has no such special caretakers. HANLON'S PET Imaginary at That Duck Promotes WGN Shows THREE $1 investments pulled over 111,000 letters from five Pacific North- WHEN Jim Hanlon, public rela- amotian west states, three Canadian provinces tions director of WGN Chicago, Pt and Alaska-and they were mythical won a white duck at a church dollars, according to KIRO Seattle. picnic last summer, little did he Mail pull was result of three contests think that the pet might become I on station's Pass the Buck program. Jack Douglas, m.c., hid an imaginary a "personality" like Disney's WHCUHCU Ithaca, N. Y., has slated its The Berlin Story documentary Jan. 10. dollar bill, and then gave one clue each Donald. Yet that is what Chi- third annual "Operation Polio" The 8 -9 p.m. CST show stressed the role night as to where it could be found. cagoans were saying Dec. 29 after promotion for the March of Germany has played in Russian- Ameri- After ten clues listeners were asked to viewing "Sir Francis Drake" on the Dimes, to begin on Jan. 28. On that can relations, first as the common send in guesses. Result was 29,000 Little Bordy show on WGN -TV. day ambulant patients and a few enemy in World War II, and also as letters before first winner was found; alumni of the Ithaca Reconstruction Sir Francis was pressed into the subject of a "Cold War." Robert the second hiding place, U. of Glasgow, service when Mr. Hanlon got the Home take over WHCU and WHCU- Saudek, vice president, in sending the Scotland, evoked 49,000 and the third FM idea he might help promote the for a full day's broadcasting. maps, requested recipients to refer to about 33,000. All for an imaginary Some 30 patients at the home will them as they listened to the program. $1 bill. Harold Teen disc jockey program take over the station from 7:30 a.m. Swinging at the Sugar Bowl. In to 6:15 p.m., and serve as its staff. Television Courses the show, a take -off of the Harold These "staffers" will make no appeals Teen comic strip, a sound effects for money on the air; they will per- TWIN CITY Television Lab, Minne- form just like professional radio peo- apolis, has distributed an informative man does the quacking for Sir ple, demonstrating, by their efforts folder on the courses which it offers Francis. what those "marching dimes" can do in television training. Folder contains information courses offered in every Gloria Workmaster, WGN pub- toward reconstructing bodies twisted licity assistant, designed a com- by polio. phase of TV, list of teachers and staff, type of curriculum and requirements, plete outfit for Sir Francis, so Mr. Are You Hungry? and pictures illustrating the work Hanlon decided to send his duck RESTAURANT booklet is newest pro - which is done. around the , country publicizing motion piece of WCBS New York. Swinging at the Sugar Bowl. Compiled from local restaurants rec- PERSONNEL Within a few days he was on a ommended by Bill Leonard on his CHARLES SPENCE, promotion man- plane for Miami, where he was Restaurant of the Week feature on ager of Oakland, Calif. Post -Inquirer, feted for several days. While WCBS, the booklet classifies a selected has been appointed KTTV (TV) Holly- there he found time to visit tht list of 100 plates to eat according to wood sales and program promotion menu beach in a striped jersey bathin& type, such as: American, French, manager. suit. His on the Italian, Chinese, etc. Listings also in- appearance Little clude TOM STEWART, formerly of station Bordy show heralded his return to Iprice information. JUST for publicity, Don Bell of KRNT I production staff, has been appointed I Chicago. I'The Berlin I Story' publicity and pro- I Des Moines, had to lie on the floor, I motion director for IBRIGHTLY- COLORED I maps of Ger- covered and receive a I with mail I WSM' Nashville, Imany, with the Ifour sectors heavily I "gooey" kiss from a small puppy. I Tenn, to Ioutlined, were Prior Imailed nationally by LORAN ABC as a prelude to its broadcast of Mail was the 7,200 entries in Mr. joining WSM he Bell's "Name- the -Puppy" contest. was with advertis- Cross Conference Chairman ing agency a n d Winner got a $300 electric range, a PRESIDENT TRUMAN has ap- previously did copy of this photo -and the puppy. proved the appointment of John S. Mr. H. H. Kynett newspaper work, Cross, assistant chief, Telecom- Aitken Kynett Co. and served with munications Division, Dept. of Philadelphia, Pa. 'Uncle Bruce's Nursery' other radio sta- State, as chairman of the U. S. Dear H. H. tions. Mn Stewart HAPPY are Cleveland mothers who delegation to the Special Adminis- People round ,'ñ bout Charleston, West want to shop on Saturday morning, WALTER V. BENNETT Jr., former trative Conference on Long Range Virginia sure, wus sur- prised when they and don't have to have the children reporter for the White Plains, N. Y., Radio Navigation Aids (Loran). turned on th' Marvin A. Price, radio engineer, 580 CLUB tag along. Fifty -two youngsters, all Reporter Dispatch, has joined publicity Monday morn. staff of WOR New York. Federal Communications Commis- in'. same ole WJW Cleveland can handle, have their sion, is also a member of the dele- name-BUT a own private "picnic" at the studio's VIRGINIA NOWELL has been ap- ife nt a gation. "Uncle Bruce's Nursery." From 9 a.m. pointed to publicity post at WCOP new MISS 580 The conference, which opens in ew theme until 12 noon they play, get fed and WCOP -FM Boston. She replaces song, new and Geneva today (Jan. 17), will try to format, a new raise Cain with station procedure. Be- CAROLINE HARRISON, who resigned minimize interference from Loran everything . . 9 10 a.m. they become special assistant to Brad- TI,' new MISS tween and "scramble" to transmissions to other services 580 is Jane through a radio show. A registered ford Washburn, director of Boston Ruoss. Sam operating in same or adjacent fre- Poland is still nurse and Girl Scouts safeguard the Museum of Science. quency bands. International th"nouncer. Tele- You kin bet communications Union called the r an' more meeting at the request of countries them People interested in is a -goin' t' radio navigation suit- listen' to them able for the Northeast Atlantic 5000 watts at 580 once-t they area. git word th' new 580 CLUB. 'an with WCHS promotion be- Eric Aylen in' what it is don't see how ERIC AYLEN, 43, manager of they kin' help but oit word o' CJAT Trail, B. C., died on Dec. 27 it. from a heart attack. He started Yrs, with CJAT in 1932, as an engineer. He is survived by his wife and one Algy. It takes four - the four audiences guaranteed by son. WBNX -English, Yiddish, German, Italian -to cover ALL New York. W C H S iffiTC M Thus, WBNX, New York's s 4TC-f four -star station, fits the STMFOSD, COMM. Charleston, W. Va. needs of all listeners . reaches all the people you A,r,:m1 Prd'.p "The Gateway to New England" ra.q..r, d"._ want to sell in this multi - 4..4.. C Affiliate language area. I a.pr.wntatir.: I. P. MSKINNEY 4. SON

Page 76 January 17, 1949 BROADCASTING Telecasting FCC Actions duced in the New York Legislature follow: (Continued from page 62) FCC BOX SCORE The enactment of the following new January 12 Applications Summary of Authorizations, Applications, Section 354 -A of the Civil Practice Act: ... New 359 -A. Privilege of reporters of news Station Requests, Ownership organizations. 1. For the purposes of ACCEPTED FOR FILING this section -Reporter" shall mean the Transfer of Control individual proprietor of a news organi- SUMMARY zation, or any partner, officer or em- WMEX Boston -Transfer of control TO JANUARY 12 ploye of a news organization conducted from John E. Reilly, Charles A. Cough- Appll- by a partnership, a corporation or oth- lin, George Kaplan, Fred Randazzo to Cond'l cations in er association, or by an individual pro- Alfred J. Pote, William S. Pote and Class On Air Licensed CPs Grants Pending Hearing prietor, or any person regularly en- Antoinette Iovanna AMENDED re AM Stations 1,918 1,865 265 _ 520 280 gaged in the business of collecting or .: tockholders. FM Stations 704 225 694 41 90 31 writing news for publication through WLBO Laurens, S. C.- Relinquish- TV Stations _ __ 56 7 116 __ 313 181 a news organization. The teen re- ment of control from J. C. Todd to John 14 on the air. porter" shall include all such persons. Wells Todd. whether or not personally engaged in Assignment of License the collection, editing or dissemination vKIN Kittanning, Pa.- Assignment of news. of license from Sultan Louis Liebman to TV APPLICATION Cullman, Ala. -The Voice of Cullman, "News organization" shall include (A) WKIN Inc. Springfield, 910 kc, 500 w daytime; estimated cost any individual, partnership, corpora- Ill.- Sangamon Valley $12,220. Applicant Is Assignment of CP Television Corp., Channel 8 (180 -186 co- partnership of tion or other association regularly mc), ERP 25.1 kw vis., 12.55 kw aur., L. E. Duffey, owner Duffey Electric engaged in the business of (I) publish- KTXN Austin, Tex. -Assignment of Co. and one -third owner Pruett -Duffey ing any newspaper or other periodical CP from Thomas G. Harris, individually 296 ft. antenna; estimated cost $145,000, first year operating cost $50,000, reve- Electric Co., retail sales and service issued at regular intervals and having and as trustee for Coleman Gay, James nue Firm firms, and B. C. Eddins, former general a paid general circulation, or (n) pro- P. Alexander, E. G. Kingsbery, Rex D. $30,000. is owned 35% by manager of viding newsreels Kitchens, WTAX Inc., operator of WTAX -AM- WKUL Cullman. Filed or other motion -pic- Spencer J. Scott and Hardy FM Springfield, and 35% by Commo- Jan. 11. ture news for public showing, or (III) C. Harvey to Radio KTXN Inc. dore Broadcasting broadcasting news to the public by License Renewal Inc., operator of Delano, Calif. - Charles Herman wire, radio, television WSOY -AM -FM Decatur, Ill. Commo- Johnes, 1010 kc, 1 kw, daytime; esti- or facsimile; and WPTZ Philadelphia- License renewal (B) TV station. dore is owned by Decatur Newspapers mated cost $7,808. Applicant is CBS any press association, or other Inc., publisher of Decatur Herald and engineer at Delano, Calif., and 50% association of individuals, corporations, TENDERED FOR FILING Review. Ownership of WTAX is headed owner of Radio -Sound, Sales and Serv- or associations described in (I). (II), or by Oliver J. Keller, former president - ice, McFarland, Calif. He has part of (III) hereof, engaged in gathering news Assignment of License general manager of Pittsburgh Post - equipment on hand. Filed Jan. 11. and disseminating it to its members WSON -AM -FM Henderson, Ky. -As- Gazette Pub. Co. and vice president of Hamtramck, Mich. -Atlas Broadcast- for publication. signment of license from WWSW Pittsburgh, controlled by Post - 2. No reporter be Henderson Gazette. ing Co., 1540 kc, 1 kw, daytime; esti- shall compelled to Bestg. Co. Inc. to H. S. Lackey d/b as He now is president -general mated cost $40,000. Principals: Stephen disclose, in any action or proceeding, Henderson Bcstg. Co. manager of WTAX. S. Skrzycki, mayor of Hamtrammck civil or criminal in any court of this Officers, stockholders and others hay - since 1942 and physician, president; state, whether of record or not of record, or before any referee of- January 13 Decisions . inc indirect interest in Sangamon Val- Casimer Zbicrski, social work super- or other .. ley Television Include following: Mr. visor, Wayne County Dept. of Social ficial thereof; or before any grand or BY THE COMMISSION Keller, president; F. M. Lindsay Jr., Welfare, secretary- treasurer, and Stan- vice president -treasurer WSOY, vice ley A. Formaniak, analytical chemist ortbefury anyaother judicial ornquasi- Transfer of Control President; H. B. Bartholf, president, and pharmacist and owner of drug judicial tribunal or any officer thereof; WRRN MUM-FM Warren, Ohio Minois National Casualty Co., treas- store in Detroit, vice president. Each or before the state senate or assembly - urer 2.5%; Oliver J. Keller Jr., WTAX holds or any committee, member, officer or On Commission's own motion, rescind- one -third interest. Filed Jan. 13. employe thereof, or any commission ed and set aside its action of Jan. 7 commercial manager, secretary: Gladys designating for hearing application for McGrew, assistant secretary-treasurer; FM APPLICATION created thereby, or before any state, consent to transfer of control; granted C. H. Lanphier, vice president and county, municipal or other body or of- stockholder of Sangamon Electric Co., Pittsburgh- Dusquesne U., noncom- ficer, the source of any information without hearing said application for mercial educational FM on transfer of control of Nied & Stevens electrical instrument manufacturer, station procured or obtained by him, while he Inc., licensees 2.5%;2.5 %; his brother, R. C. Lanphier Jr., Channel 201 (88.1 mc) with power of 10 was a reporter, from another person. of WRRN and permit - w; estimated 7. tee of WBRN -FM, by sale of 100% of also president and stockholder of cost $12,550. Filed Jan. 3. The privilege conferred by subdi- outstanding stock by Nied & Stevens electrical firm, 2.5%; L. F. Gillespie, vision two of this section shall also to Tribune Co. for attorney and part owner WTAX, 1.25 %; apply to any person who was formerly $300,000. George W. Bunn Jr., banker, 2.5 %; a reporter as to information procured Stanley C. Myers, general manager News Protection or obtained by him while he was a re- January 13 Applications , , , Myers Bros. department store, 2.5 %; porter. T. (Continued from page 27) ACCEPTED FOR FILING J. Dirksen, general manager-partner 4. In any case where a reporter claims A. Dirkson & Sons, retail home fur- the privilege conferred by this section, AM -910 kc nishings. 2.8 %: A. C. Schlipf, attorney, tana, New Jersey, Ohio and Penn- the body, officer, person or party seek- 1.25 %; H. L. Robinson, general man- ing the information may apply to the Aiken-Augusta Bcstg. Co., Aiken, S. ager- partner Faultless Milling Co., sylvania. C.-CP new AM station 850 kc 1 kw D Supreme Court for an order divesting AMENDED frequency 2.5 %; Isabel W. Robinson, 1.25 %; C. W. An important part of NAB's the reporter of the privilege. Such ap- to change re- Campbell, insurance. 1.25 %; J. H. plication be made in the judicial quested to 910 kc, and make changes Davis, president Lincoln model as introduced in shall in officers, Abraham statute, district in which the reporter resides. directors and stockholders. Hotel. 2.8 %; Prank W. Yonne. attor- New York, is a provision by which In case the reporter does not reside Assignment of License ney. 1.25 %: Hush J. Dobbs, attorney, within the state, the application shall WEGO Concord, N.C. -Assignment 1.25 D. of a defendant may prove mitigating of license from Wayne M. Nelson to %: 9. Funk, president Sanga- be made in the judicial district where mon Electric, 2.5 %: Noah M. Dixon, circumstances, sources of he has an office or other place of em- the Concord Tribune Inc. part owner Frederick W. including WGTC Greenville, N.C. -Assignment WTAX: information and grounds for his ployment. If he has neither residence of license from J. J. White tr /as Schaub, president of WSOY. Filed Jan. nor place of employment in the state. Greenville Bcstg. Co. to 10. belief, where libel or slander suits the application shall be made in the Carolina AM APPLICATIONS judicial district where the hearing, ac- Bcstg. System Inc. are brought. tion or proceeding in which the infor- Modification of License Bowling Green, Ohio -Bowline Green mation is sought is pending. KLTI Longview, Tex. -Mod. license State U., noncommercial educational The newspaper protection bill to change main studio site from Mob - Application for such an order shall be AM station. 730 kc. 24 w. daytime: has been introduced several times made by verified setting forth berly Highway Extension on Highway estimated cost $15.874. Sidney Stone is petition, 149 to 2120 Mobberly St. in New York, but without the reasons why the disclosure is essential director of radio for university. Filed of public interest Modification of CP Jan. 10. radio to the protection the KNAK Salt Lake City -Mod. CP clause. It has never hurdled and on due notice to the reporter. In- change frequency, increase power etc. barriers imposed by special inter- cluding the service of all papers upon for extension of completion date. ests. which the application is made. The License Renewal License Renewal order shall be granted only when the License renewal application were License were Soon in One court, after hearing the parties. shall filed by AM stations KTRF Thief Riv- renewal applications State find that disclosure is essential to the er Falls, Minn., and WHTB Talladega, sled by following FM stations. WEDC- Ala. FM Superior, Wis.; WFBL -FM Syra- Legislation providing protection protection of the public Interest. Any cuse. N.Y.: WIP -FM Philadelphia; such order shall be appealable under Retired to Files WLET -FM Tacoma, Ga. of the type proposed by NAB is the provisions of article forty -one of License renewal applications of fol- Modification of CP being introduced shortly in at least the Civil Practice Act and shall be sub- to provided. lowing AM stations were retired by WDEL -TV Wilmington, Del. -Mod. one other state. Early action in ject stay as wherein FCC to files: KAKE Wichita, Kan.; have KFJZ Fort Worth, Tex.; KHBC Hialo, CP new commercial TV station to all parts of the nation is expected 5. When any reporter shall 3awail, and WIBX Utica, N.Y. make ant. changes AMENDED to make by associations. In states claimed the privilege conferred by this ant. changes and change ERP from 1 state section and the reporter shall not have Modification of CP kw vis., 0.5 kw aur. to 476 w vis 341 where there is no association the been divested of such privilege by WDUN -FM Gainesville, Ga. -Mod. w aur. NAB model bill has been submit- order of the Supreme Court, neither he CP new FM station for extension of WNBK Cleveland -Mod. CP new ted to NAB board members. nor the news organization by which he Completion date. commercial TV station to change ERP is employed, or of which he is an WMUR -FM Manchester, N.H. -Same. from 18.8 kw vis.. 9.6 kw aur. to 39.22 In taking up rights radio WCMW -FM Canton, Ohio -Same. kw vis., 20.26 kw aur., and changes in the of Officer, associate, partner or proprietor, WKAR -FM East Lansing, Mich. ant. reporters, the Law Revision Com- shall thereafter be permitted to plead Hod. CP new noncommercial educa- KDTV Dallas, Tex.-Mod. CP new mittee said "the same considera- or prove the sources of information so tonal FM station for extension of corn- commercial TV station to change site withheld, unless the informant con- detion date. pod decrease ERP from 35 kw vis., tions would justify a similar privi- sents in writing, as circumstances in KWGS Tulsa, Okla.-Same. 18.5 kw aur. to 19.5 kw vis.. 13.8 kw lege to other organizations and mitigation of damages in an action for "TOY Tacoma. Wash. -Same. sur. AMENDED to specify studio and libel or slander based on the publica- ., AML-FM Macon, Ga. -Mod. CP trans. site as M & W Tower Bldg. and individuals engaged in the dis- tion of the matter as to which the few FM station to change ERP from change ERP to 20.5 kw vis., 14.7 kw of news. a privilege .0 kw to 15.3 kw, ant. height from 260 aur. semination If sources of information were so with- a. to 350 ft. be granted, it should extend to held. WWJ -FM Detroit -Mod. CP new FM TENDERED FOR FILING newspapers, periodicals, newsreels, The following amendment of Civil tition to change ERP from 8.7 kw to Competitive Bid Practice Act, Section 338: 49.1 kw, ant. height from 685 ft. to broadcasters by wire, radio, tele- .65 ft. WRTB Waltham, Mass. -Competitive 338. Proof in action for libel or slan- Assignment of CP bid filed for purchase of commercial vision or facsimile, and to press der. Subject to the provisions of KHCO Houston, Tex.-Assignment of TV station WRTB by Meredith Engi- associations, and to newsmen regu- Section 354 -A. (in) an action for libel P for FM station from Earl C. neering Co. Permittee is Raytheon defendant may íankamer to The Houston Baptist Mfg. Co. Original bid filed by CBS. larly engaged in the business of or slander, the prove dissionary Union. AM-1450 kc mitigating circumstances, including the KIND Independence, Kan. -CP to collecting or writing news for pub- sources of his information and the License for CP change from 1010 kc 250 w D to 1450 lication through such agencies." grounds for his belief, notwithstanding WDWS -FM Champaign, Ill.- License kc 250 w unl. (Contingent on WMBH that he has pleaded or attempted to o cover CP new FM station. change in facilities). Text of the identical bills intro- prove a justification. 3ROADCASTING Telecasting January 17, 1949 Page T WE SEPARATION WOULD HURT SERVICE, SAYS AT &T TELEPHONE users would suffer rather than At Deadline... gain if government's demand that AT &T sell manufacturing subsidiary, Western Electric Co., is pushed through. This was reaction of Leroy A. Wilson, AT &T president, to anti- FREEZE EXEMPTS BOSTON 4 2 FM OUTLETS trust suit filed by Justice Dept. Friday in Fed- AM, eral Court at Newark, N. J. CBS TV APPLICATION AUTHORIZED BY FCC Government contends AT &T's control of a monopoly in freeze FOUR NEW AM stations, fulltime facilities Western Electric constitutes EXISTENCE of current TV licensing WE equipment for exempts CBS' Boston TV application and its for KRDU Dinuba, Calif., and two new Class this respect: manufactures AT &T. AT &T, in turn, controls all Bell tele- B stations authorized in FCC actions bid for WRTB (TV) Waltham from require- FM which buy WE equipment. ments of FCC rule banning multiple applica- Friday. phone companies, Therefore, Justice Dept. suit asserts, AT &T tions, FCC said Friday. Three new AM stations authorized in non -hearing Bell only source of Boston Metropolitan Television Co., another grants: PRESTONBURG, KY.- Kentucky Mountain also controls companies' Broadcasting Co. 960 kc, 1 kw, daytime. estimated of in manufac- NEW BRAUNSFELS, TEX.-Comal supply. Absence competition Boston TV seeker, had asked FCC to dismiss cost $17,500; equipment results network's Boston bid after application for Broadcasting Co. 1920 kc, I kw. daytime, estimated ture and sale of telephone cost $28,873; COLDWATER, MICH. -Twin Valley in higher telephone rates, government con- WRTB was filed. FCC conceded it had re- Broadcasters Inc., 1590 kc, 1 kw, daytime, directional, quired Scripps- Howard Radio to choose be- estimated cost $26,750. WAFB Baton Rouge, La., tends. granted switch from 1 kw day on 1460 kc to 1 kw Mr. Wilson countered with statement that its application and ,ulltime on frequency, directional night. tween WCPO Cincinnati that faster, people hear its bid for purchase of nearby WVLK Ver- FCC also made final its earlier proposals to (1) "telephone calls go t'-rough grant application of KRDU Dinuba for switch from other better and service is more depend- sailles, Ky. [BROADCASTING, Dec. 13]. But in daytime on 1130 kc with 250 w to fulltime on 1240 each current case, FCC said, Boston TV applications kc with 250 w (when KCOK Tulare moves from able" because of quality of Western Electric 1240 to 1270 kc), and deny rival application of San added: is, of course, in aren't available for consideration because of Joaquin Broadcasters, Fresno; (2) grant Jorama -Fer equipment. He "It current freeze. FCC denied Metropolitan Tele- Radio Corp.'s application for 1290 Ice with 250 w at the interest of everyone that telephone equip- Caguas, P. R. (when WKVM Arecibo moves from ment continue to be the best obtainable and vision's request, but said: "Should the Com- 1230 to 1070) and deny Caguas Radio Broadcasting's mission resume processing television applica- request for 1230 kc [BROADCASTING, Nov. 29]. that it be bought a+, the lowest possible prices. In another case FCC entered default denial of ap- relationship makes these tions prior to action on the [CBS -WRTB] application of F. L. Thornhill and D. R. Johnson, doing The Western Electric Columbia would be required to business as Western Washington Broadcasting Co.. objectives possible ...' plication, then for 630 kc with 250 w day at Puyallup. Wash. FCC Bell System elect which of these applications it would held they failed to prosecute application or to follow Suit asked the courts to compel up on indicated plan to amend. operating companies to buy equipment under prosecute." Construction permits for two new Class H FM firms which Comr. Jones dissented and Comr. Hyde said stations granted: GEORGETOWN, DEL -Rollins competitive bidding from three 268 Electric. he -didn't want to express view now on what Broadcasting Co. (New AM grantee.) Channel would be created out of Western (101.5 mc), ERP 19 kw, antenna 500 ft.; BLOOMS - equip- FCC's course should be when licensing resumes. BURG, PA-Bloom Radio Inc. (WLTR), Channel This would reduce prices for telephone 293 (106.5 20 230 B and provide Engineering Co. filed com- mc), ERP kw, antenna ft. Class ment. cut operating costs for Bell Meanwhile Meredith CPs in lieu of conditional grants awarded following: to Assistant ,jíetiÍig bid for acquisition of WRTB (see story WTBC -FM Tuscaloosa, Ala. -Channel 239 (95.7 mc), basis for lower prices, according ERP 14 kw, antenna 330 ft.; KNOE -FM Mofiroe. La.- Attorney General Herbert A. Bergson, Justice fSgg'52). Channel 277 (103.3 mc), ERP 1.8 kw, antenna 340 ft.; WNOE -FM New Orleans -Channel 222 (92.3 mc), Dept. Anti -Trust Division head. ERP 310 kw, antenna 420 ft.; WDEF -FM Chatta- Mr. Bergen's superior, Attorney General nooga, Tenn. -Channel 275 (102.9 mc). ERP 17 kw. to inter- FCC LISTS APPEARANCES antenna 970 ft.; WOAY -FM Oak Hill, Va.- Channel Tom C. Clark, said suit does not seek FOR OWNERSHIP HEARING 231 (94.1 mc), ERP 19 kw, antenna 340 ft. fere with AT &T except to divorce it from CPs in lieu previous conditions granted following Western Electric. Efficiency of telephone serv- OR-DEB. of appearances for today's (Jan. 17) FM station': WJLD -FM Birmingham, Ala.- Change ERP 40 to 23 kw, antenna from 750 to 590 ft.; WBIK ice would not he reduced. h a ^a'rted. FCC'hearing on proposed new rules governing Chicago -Change ERP from 17 to 19 kw, antenna from 665 to 650 ft.; KSCJ -FM Sioux City, Iowa - multiple ownership of broadcasting stations Change ERP from 280 to 360 kw, antenna from 515 [BROADCASTING, Aug. 23] was announced Fri- to 450 ft.; WAZL -FM Hazleton, Pa.- Change ERP day. Rules would common ownership limit from 8.7 to 7.6 kw. antenna from 680 ft. to 670 ft.; Circuit set WCAC Anderson, S. C.- Change ERP from 33 to 41 Closed in AM at 7 stations, in FM at 6, in TV at 5. kw, antenna 395 to 375 ft.: KECK -FM Odessa. Tex. - from page Change ERP from 1.7 to 8.6 kw; KTRN -FM Wichita (Continued 4) They would also impose ceilings on minority Falls, Tex.- Change ERP from 28 to 30 kw. Radio interests according to number of controlling Broadcasting Co. Inc., Memphis, Tenn., was denied holder, was at Sea Island, Georgia, for ten -day request for reconsideration of FCC Secretary's ac- And, it was nothing of that interests held. FCC said oral arguments will tion of Nov. 1, 1948, which dismissed application for outing. added, be presented in following order: extension of time to complete construction of new magnitude would be done without Mr. Noble's Balaban & Katz. Gulf Theatres, New England Class B FM station there. FCC said it is not intent presence. [It was learned authoritatively that 'Theatres, Paramount Pictures. Paramount Televi- of law to allow applicants "passively to hold their FM construction permits against future determina- Spyros Skouras was not member of Sea Island sion Productions and United Detroit Theatres (all tions in other branches of the radio field." Paramount interests), represented by Washington FCC also upheld motions commissioner's action party.] law firm of Hogan & Hartson: CBS: Fort Industry its Co.. by Dow, Lohnes & Albertson: WIND Chicago, application fore SanrDiego, afterohearingewas eld FORMAL papers for transfer of WINK Wash- by Pierson & Ball: KMMJ Grand Island, Neb., KALL to show revised construction and operation esti- Salt Lake City. Trans- American Television Corp.. mates. Television Broadcasting. competing appli- ington to ownership of Billy Banks, operator and WISH Indianapolis, by Haley, McKenna & cant. had asked motions commissioner's action be slated for filing with FCC Wilkinson; NBC. by Gustav B. Margraf; Pacific rescinded. of WHAT Phila., Northwest Broadcasters ( "XL" stations); and Arthur today (Jan. 17) after two months of prepara- W. Scharfeid, attorney. tion. AM independent transfers for $130,00( 'PUBLIC INTEREST' RADIO while FM adjunct is sold to newly- formed REVISED TELEVISION TARIFFS LAUDED BY WTOP Inc. for $160,000. WTOP Inc. is owned WILLARD 55% by Washington Post and 45% bV CBS ARE FILED BY AT &T RADIO commercials constitute a "great pub- Action paves way for final transfer of WTOP's AT &T on Friday filed with FCC new television lic service" and stations should feel "fiercely control from CBS to Post and for CBS acquisi tariffs, to become effective March 1. Chief proud" of part they have played in develop- tion of full ownership of KQW San Jose -Sar changes relate to provision for connection of ment of new products, A. D. Willard Jr., NAB Francisco in which it heretofore has owned Bell System intercity TV networks with inter- executive vice president, told South Carolina 45% [BROADCASTING, July 12]. of companies where tele- broadcasters at Columbia Friday. Radio's pub- city facilities other RCA LABS, Princeton, developing new ultra phone company does not have facilities; alloca- lic interest programs and campaigns, such as those for war bond sales and recruitment of high frequency video transmitter embracing tion of intercity channels on quarterly instead circuit which it hopes will be effective in re of monthly basis, where there are not enough student nurses, were also praised by Mr. Wil- lard. ducing tube failures occasioned during UH1 to go around; general expansion of local chan- with Washington TV transi.. nel rate areas by including channels where Disputing belief that advertising is merely experiments its a "money- maker," Mr. Willard added: "Ad- ter during past several months [BROADCASTING exchanges serving TV customers are not more Dec. 20]. than 25 miles apart. vertising has made millions of capitalists in America, and when a man is a capitalist, he DECISION on who gets Federal governmet isn't going to be a Communist " recording contract expected Wednesday fron REAM DENIES WGN -TV DEAL Bureau of Federal Supply, Treasury Dept ' EPORTS THAT CBS would acquire finan- Unofficial report is dozen bids are tight an al interest in WGN -TV Chicago unqualifiedly COSSE LEAVING McGILLVRA couple of firms still appear neck and necl 'fed last week by Joseph H. Ream, vice pres- CLAYTON J. COSSE, vice president of Bids opened Jan. 10 but with some 100 prie t and secretary of network. Reports were Joseph Hershey McGillvra Inc., station repre- categories, four recording cities and doze ense," said Mr. Ream. sentative, resigned effective Feb. 15. firms participating, choice is delayed.

1 January 17, 1949 BROADCASTING Telecastin OPERATION: KNOWLEDGE

No crystal ball can answer the covers the nation. WLW reaches millions of manufacturer's question, "Is people every day; but it reaches more of them in my product what the people want ?" No isolated, some cities than others -just as a network does. one -shot trial in an isolated city can really prove It gives vast coverage but not complete coverage the strength of a selling appeal. But there is a -no medium or combination of media can do way to learn the answers to these and many other that for the country. questions: The advertiser who uses WLW alone is in the It's a test in WLW -land .. . same position in WLW -land as the advertiser an "Operation: Knowledge" who embarks on a nation -wide program is in the country as a whole. What works on WLW is In WLW's merchandise -able area, you'll find a pretty sure to be sound throughout the land. mirror of America. Here is not just one city; but many cities of many sizes. Here live not just farming folks and not just workers in the mines or mills; but people from every walk of life - with every type of income.

Here are nearly fourteen million persons, in parts of seven states - states of the north, the south, the east and middle west. Here is a true cross section of our mighty land.

And in this vast area is a radio station unique -a station which covers the area as a network FREE SPEECH MIKE

ICHICA1 S GREATEST ADVCRTISIP G EDIU kA

DIAL *Attention Time Buyers and Advertising Managers: Talk about POWER AND RESULTS -one program pulled 17,129 letters at one o'clock in the morning. We would be glad to give you the particulars. Write to us.

Repr,,..qed THE GOODWILL STATIO . FISHER BLDG. by G. A. RICHARDS FRANK E. MULLEN HARRY WISMER PETRY Chairman of the Board President Asst. to the President