JUNE 2, 1952 35c PER COPY aaN £saBw BROAD iii essg ao.xoä atd iieTfxBPi 00I Cl uoTzoas eiriaes IS-£N TELEC cistisnTu a' r IN THIS ISSUE: "TONIGHT'S NEWSREELL' Radio Affiliates To Meet With CBS Page 23 on WOR-tv, channel 9 Radio Relief Seen delivers an average of 442,900 In Miller Tax Bill Page 23 commercial impressions per week... Victorious Transit for only 85' for 1,000 viewers Radio to Expand Page 25 per minute of commercial.* Based on May, 1952 Telepulse Ratings louse Unveils Pla or Program Probe Page 28 Channel 9- New York's lowest cost tv station - offers advertisers a unique buy, "Tonight's Newsreel." TELECASTING The only continuous newsreel on New York television, this egins on Page 59 show delivers ... New York's late- evening news audience Newsreel goes on at approximately 11:00 P.M. following Main Event on Sports. Audience turnover It runs over and over, exactly like a newsreel theatre . delivering a new audience with each run. Commercial impact "Tonight's Newsreel" delivers 442,900 commercial impressions per week. Low cost Single sponsorship costs only 85¢ per 1,000 viewers per minute of commercial ... or 12 viewers per penny! WOR-tv channel 9 1440 Broadway, N.Y. , /A ,\ 1_ LoVAM,i Bulova DOES A COMPLETE JOB . WMBG WCOD WTVR For more than 20 years, the Bulova Time Signal (on radio and now TV too) regulate America's daily activity. Behind this vital service is the genius of a man who coupled American skill and technology to build, in a handful of years, the world's foremost watch firm. Bulova knows his business well. Havens & Martin, Inc. Stations (serving the rich Virginia markets centering around Richmond) know broadcast advertising. Together they comprise Richmond's one and only complete broadcast institution. Advertisers know the value of telling their story via the First Stations of Virginia WMBG AM WC OD FM WTYR TV Havens & Martin, Inc. Stations are the only complete broadcasting institution in Richmond. Pioneer NBC outlets for Virginia's first market. FIRST STATIONS OF VIRGINIA Represented nationally by John Blair & Company Salesmaker for the Nation's Smokers For twelve years Prince Albert's Grand Ole Opry via NBC has played a domi- nant role in keeping the tidy red pocket tin out in front as the favorite tobacco for smokers of pipes and "makin's" cigarettes. Prince Albert's Grand Ole Opry originates at WSM, employs WSM talent exclusively, is an integral part of that 26 year old, four hour long Grand Ole Opry which has, virtually single handedly shifted the musical center of gravity to Nashville . .. Music City, USA! e M Nashville 650 CLEAR CHANNEL - 50,000 WATTS IRVING WAUGH, Commercial Manager EDWARD PETRY, National Representative STANLEY Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by BROADCASTING PUBLICATIONS. INC., 870 National Press Building, Washington 4, D. C. Entered as second class matter March 14, 19M, at Post Office at Washington, D. C., under act of March 3, 1879. TV V A L AM FM KNOT- HOLE GAN On the evening of May 7, more than 1250 youngsters -some of whom are pictured above -were in the stands at Lancaster's Stumpf Field for the- first "Knot Hole Gang" night. As guests of WGAL and WGAL -TV, they were watching the Lancaster Red Roses, of the Inter -State League, play ball. These youthful baseball fans are entitled to attend fifteen admission -free games during the 1952 season. The "Knot Hole Club" had its inception . on WGAL and. WGAL -TV a few weeks ago. Youngsters under fourteen were invited to join the club. After only two programs, over 1,000 had enrolled -and the membership list is now in excess of 10,000. The "Knot Hole Club" meets at WGAL and WGAL -TV every Saturday morning. Members A Steinman Station of the club participate in all programs. The stations' Clair R. McCollough, Pres. Sports Editors preside, and guests from the Inter -State League and elsewhere are on hand to answer the boys' baseball questions. Represented by ROBERT MEEKER Associates New York Chicago San Francisco Los Angeles Page 4 June 2, 1952 BROADCASTING Telecasting ç,' Qc*#/hc ADVERTISING COUNCIL APPOINTMENTS MADE BUSINESS BRIEFLY I CLOSED CIRCUIT I NILES TRAMMELL, NBC board chairman, named chairman of Radio and Television Com- PET MILK CO. BUYS EDWARDS Pet mittee of Advertising Council for 1952-53, Milk Co., St. Louis, to sponsor Truth or Con- FCC's ex- PETITIONS for reconsideration of Howard J. Morgens, Procter & Gamble adver- sequences, featuring Ralph Edwards, as sum- plosive rule on rebroadcasts which would force tising vice president and council chairman, is mer replacement for Fibber McGee and Molly stations denying rebroadcast rights to so announcing today (Monday). Wesley I. Nunn, on NBC Radio, starting June 17 (Tues., 9:30- notify FCC within 10 days, with their licenses advertising manager of Standard Oil Co. 10 p.m. EDT). Agency, Gardner Adv. Co., St. on line, will be filed forthwith, it's learned. (Indiana), appointed vice chairman of com- Louis. Among those to petition understood to be mittee. NARTB and two or possibly more networks. BIDS FOR KUKLA Four or five adver- Other appointments: Philip L. Graham, pub- tisers are understood to be bidding for spon- Expected result: rescinding or sharp modifica- lisher, Washington Post (WTOP - AM - TV tion of mischievous order [BT, May 19]. sorship of Kukla, Fran & 011ie in its new time Washington), and Lee H. Bristol, president slot next fall, half -hour weekly (Sunday, 6:30- IN WORKS is deal which may see NBC's 27- Bristol -Myers Co., to be chairman and vice 7 p.m.) on NBC -TV. Network also about to year -old KOA Denver go to Bob Hope and chairman, respectively, of council's executive sign new sponsor for its Dragnet (Thursday, Denver Mayor Quigg Newton for approxi- committee; Fairfax M. Cone, president, Foote, 9 -9:30 p.m.). also Cone & Belding, and Samuel C. Gale, vice presi- mately $2.25 million, with Hope- Newton SUMMER REPLACEMENT Block Drug hopeful of early entry into TV. (TV -less dent and director of advertising and public sta- services of General Mills, to be chairman and Co. (Amm -i -dent) will sponsor Blind Date as Denver heads FCC's priority list for new summer replacement for first half -hour of tions.) NBC officials say only that they've had vice chairman of planning committee; Edgar Your Show of Shows, effective June 7 (NBC - many offers to buy KOA, including Hope -New- Kobak, owner of WTWA Thomson, Ga., and Harold B. Thomas, to be chairman and vice TV, Sat., 9 -9:30 p.m.). Agency, Cecil & ton's in past, have never considered it for sale, Presbrey. still haven't made up minds to dispose of it. chairman of promotion committee. If mind -change now ensues, network's long- William R. Baker Jr., president, Benton & AMANA ON MUTUAL Amana Refrigera- standing desire for KMPC Los Angeles may Bowles,and Howard M. Chapin, marketing man- tion Co. (food freezers and refrigerators), be factor. ager Birds Eye Div. of General Foods, chair- Amana, Iowa, through Maury, Lee & Marshall, man and vice chairman of campaigns review N. Y., to sponsor Mon.-Wed.-Fri. Paula Stone NOW THAT Supreme Court has ruled transit committee; Charles G. Mortimer Jr., General Show on Mutual network, effective June 9. radio is constitutional, way is clear for FCC Foods Executive vice president, and Henry G. Program to be heard 2:30 -2:45 p.m. EDT in action on issues stemming from specialized Little, Campbell -Ewald Co. executive vice eastern areas, other times in other zones. uses of FM, such as Functional Music, Muzak, president, chairman and vice chairman of Storecasting and other "beep" services. Corn- nominating committee; Leo Burnett, president FURNACE FIRM ON RADIO Holland mission sentiment apparently favors special- Leo Burnett Co., and Theodore L. Bates, part- Furnace Co., Holland, Mich., enters network ized uses but indications are formal hearing ner in Ted Bates & Co., chairman and vice radio July 13 with King Arthur's Roundtable will be held to establish record, particularly chairman of sponsorship committee; James with Arthur Godfrey on 148 CBS stations for because of divergent viewpoint. Another fac- W. Young, senior consultant, J. Walter Thomp- (Continued on page 94) tor, not originally in FM proceedings, is that son Co. and radio -TV consultant to Ford of subscription television (Phonevision, Skia- Foundation, and Chester J. LaRoche, president McLENDON GIVES NAME tron, Telemeter). Arguing for hearing on C. J. LaRoche & Co., chairman and vice chair- TO NEW NETWORK FM services is question of whether station and man of round -table committee; Stuart Pea- GORDON McLENDON, body, vice president, president of sus- sponsor identification rules are complied with assistant Borden Co., and pended LBS, late Thursday announced forma- Albert E. Winger, - and whether special rules would have to be board chairman, Crowell tion of McLendon Broadcasting System. New written to accommodate such services. Collier Pub. Co., chairman and vice chairman of government relations committee. network, composed of 26 stations, will begin AS MEANS of stabilizing radio network in- operation June '7, Mr. McLendon said. Al- dustry, top executives of at least one network ZINK, SOLOMAN PROMOTED though none of stations have signed contract, Mr. McLendon said he had verbal agreements believe new rate structures should not only ALBERT G. ZINK and Henry M. Soloman bring base rates down substantially but also with all. Los Angeles feeder station expected have been appointed to new managerial posi- to be announced early this week. Network in- include discount patterns so attractive as tions in General Electric broadcasting sta- almost to compel sponsors to stay on air 52 corporated in Los Angeles.