On WOR-Tv, Channel 9

Home , CJOB, Headliners (charity), KNXT, WJBK, WKTV, WRUA

JUNE 2, 1952 35c PER COPY

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IN THIS ISSUE: "TONIGHT'S NEWSREELL'

Radio Affiliates To Meet With CBS Page 23 on WOR-tv, channel 9

Radio Relief Seen delivers an average of 442,900 In Miller Tax Bill Page 23 commercial impressions per week...

Victorious Transit for only 85' for 1,000 viewers Radio to Expand Page 25 per minute of commercial.*

Based on May, 1952 Telepulse Ratings

louse Unveils Pla or Program Probe Page 28 Channel 9- New York's lowest cost tv station - offers advertisers a unique buy, "Tonight's Newsreel." TELECASTING The only continuous newsreel on New York television, this egins on Page 59 show delivers ... New York's late- evening news audience Newsreel goes on at approximately 11:00 P.M. following Main Event on Sports. Audience turnover

It runs over and over, exactly like a newsreel theatre . delivering a new audience with each run. Commercial impact "Tonight's Newsreel" delivers 442,900 commercial impressions per week. Low cost Single sponsorship costs only 85¢ per 1,000 viewers per minute of commercial ... or 12 viewers per penny!

WOR-tv channel 9 1440 Broadway, N.Y. , /A ,\ 1_ LoVAM,i

Bulova DOES A COMPLETE JOB .

WMBG WCOD WTVR

For more than 20 years, the Bulova Time Signal (on radio and now TV too) regulate America's daily activity. Behind this

vital service is the genius of a man who coupled American skill and technology to build, in a handful of years, the world's foremost watch firm. Bulova knows his business well.

Havens & Martin, Inc. Stations (serving the rich Virginia markets centering around Richmond) know broadcast advertising. Together they comprise Richmond's one and only complete broadcast institution. Advertisers know the value of telling their story via the First Stations of Virginia

WMBG AM WC OD FM WTYR TV

Havens & Martin, Inc. Stations are the only complete broadcasting institution in Richmond. Pioneer NBC outlets for Virginia's first market. FIRST STATIONS OF VIRGINIA Represented nationally by John Blair & Company Salesmaker for the Nation's Smokers

For twelve years Prince Albert's Grand Ole Opry via NBC has played a dominant role in keeping the tidy red pocket tin out in front as the favorite tobacco for smokers of pipes and "makin's" cigarettes. Prince Albert's Grand Ole Opry originates at WSM, employs WSM talent exclusively, is an integral part of that 26 year old, four hour long Grand Ole Opry which has, virtually single handedly shifted the musical center of

gravity to Nashville . .. Music City, USA!

e M Nashville 650 CLEAR CHANNEL - 50,000 WATTS IRVING WAUGH, Commercial Manager EDWARD PETRY, National Representative

STANLEY

Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by BROADCASTING PUBLICATIONS. INC., 870 National Press Building, Washington 4, D. C. Entered as second class matter March 14, 19M, at Post Office at Washington, D. C., under act of March 3, 1879. TV V A L AM FM KNOT- HOLE GAN

On the evening of May 7, more than 1250 youngsters -some of whom are pictured above -were in the stands at Lancaster's Stumpf Field for the- first "Knot Hole Gang" night. As guests of WGAL and WGAL -TV, they were watching the Lancaster Red Roses, of the Inter -State League, play ball. These youthful baseball fans are entitled to attend fifteen admission -free games during the 1952 season.

The "Knot Hole Club" had its inception . on WGAL and. WGAL -TV a few weeks ago. Youngsters under fourteen were invited to join the club. After only two programs, over 1,000 had enrolled -and the membership list is now in excess of 10,000.

The "Knot Hole Club" meets at WGAL and WGAL -TV every Saturday morning. Members

A Steinman Station of the club participate in all programs. The stations'

Clair R. McCollough, Pres. Sports Editors preside, and guests from the Inter -State League and elsewhere are on hand to answer the boys' baseball questions.

Represented by

ROBERT MEEKER Associates New York Chicago San Francisco Los Angeles

Page 4 June 2, 1952 BROADCASTING Telecasting ç,' Qc*#/hc

ADVERTISING COUNCIL APPOINTMENTS MADE BUSINESS BRIEFLY I CLOSED CIRCUIT I NILES TRAMMELL, NBC board chairman, named chairman of Radio and Television Com- PET MILK CO. BUYS EDWARDS Pet mittee of Advertising Council for 1952-53, Milk Co., St. Louis, to sponsor Truth or Con- FCC's ex- PETITIONS for reconsideration of Howard J. Morgens, Procter & Gamble adver- sequences, featuring Ralph Edwards, as sum- plosive rule on rebroadcasts which would force tising vice president and council chairman, is mer replacement for Fibber McGee and Molly stations denying rebroadcast rights to so announcing today (Monday). Wesley I. Nunn, on NBC Radio, starting June 17 (Tues., 9:30- notify FCC within 10 days, with their licenses advertising manager of Standard Oil Co. 10 p.m. EDT). Agency, Gardner Adv. Co., St. on line, will be filed forthwith, it's learned. (Indiana), appointed vice chairman of com- Louis. Among those to petition understood to be mittee. NARTB and two or possibly more networks. BIDS FOR KUKLA Four or five adver- Other appointments: Philip L. Graham, pub- tisers are understood to be bidding for spon- Expected result: rescinding or sharp modifica- lisher, Washington Post (WTOP - AM - TV tion of mischievous order [BT, May 19]. sorship of Kukla, Fran & 011ie in its new time Washington), and Lee H. Bristol, president slot next fall, half -hour weekly (Sunday, 6:30- IN WORKS is deal which may see NBC's 27- Bristol -Myers Co., to be chairman and vice 7 p.m.) on NBC -TV. Network also about to year -old KOA Denver go to Bob Hope and chairman, respectively, of council's executive sign new sponsor for its Dragnet (Thursday, Denver Mayor Quigg Newton for approxi- committee; Fairfax M. Cone, president, Foote, 9 -9:30 p.m.). also Cone & Belding, and Samuel C. Gale, vice presi- mately $2.25 million, with Hope- Newton SUMMER REPLACEMENT Block Drug hopeful of early entry into TV. (TV -less dent and director of advertising and public sta- services of General Mills, to be chairman and Co. (Amm -i -dent) will sponsor Blind Date as Denver heads FCC's priority list for new summer replacement for first half -hour of tions.) NBC officials say only that they've had vice chairman of planning committee; Edgar Your Show of Shows, effective June 7 (NBC - many offers to buy KOA, including Hope -New- Kobak, owner of WTWA Thomson, Ga., and Harold B. Thomas, to be chairman and vice TV, Sat., 9 -9:30 p.m.). Agency, Cecil & ton's in past, have never considered it for sale, Presbrey. still haven't made up minds to dispose of it. chairman of promotion committee. If mind -change now ensues, network's long- William R. Baker Jr., president, Benton & AMANA ON MUTUAL Amana Refrigera- standing desire for KMPC Los Angeles may Bowles,and Howard M. Chapin, marketing man- tion Co. (food freezers and refrigerators), be factor. ager Birds Eye Div. of General Foods, chair- Amana, Iowa, through Maury, Lee & Marshall, man and vice chairman of campaigns review N. Y., to sponsor Mon.-Wed.-Fri. Paula Stone NOW THAT Supreme Court has ruled transit committee; Charles G. Mortimer Jr., General Show on Mutual network, effective June 9. radio is constitutional, way is clear for FCC Foods Executive vice president, and Henry G. Program to be heard 2:30 -2:45 p.m. EDT in action on issues stemming from specialized Little, Campbell -Ewald Co. executive vice eastern areas, other times in other zones. uses of FM, such as Functional Music, Muzak, president, chairman and vice chairman of Storecasting and other "beep" services. Corn- nominating committee; Leo Burnett, president FURNACE FIRM ON RADIO Holland mission sentiment apparently favors special- Leo Burnett Co., and Theodore L. Bates, part- Furnace Co., Holland, Mich., enters network ized uses but indications are formal hearing ner in Ted Bates & Co., chairman and vice radio July 13 with King Arthur's Roundtable will be held to establish record, particularly chairman of sponsorship committee; James with Arthur Godfrey on 148 CBS stations for because of divergent viewpoint. Another fac- W. Young, senior consultant, J. Walter Thomp- (Continued on page 94) tor, not originally in FM proceedings, is that son Co. and radio -TV consultant to Ford of subscription television (Phonevision, Skia- Foundation, and Chester J. LaRoche, president McLENDON GIVES NAME tron, Telemeter). Arguing for hearing on C. J. LaRoche & Co., chairman and vice chair- TO NEW NETWORK FM services is question of whether station and man of round -table committee; Stuart Pea- GORDON McLENDON, body, vice president, president of sus- sponsor identification rules are complied with assistant Borden Co., and pended LBS, late Thursday announced forma- Albert E. Winger, - and whether special rules would have to be board chairman, Crowell tion of McLendon Broadcasting System. New written to accommodate such services. Collier Pub. Co., chairman and vice chairman of government relations committee. network, composed of 26 stations, will begin AS MEANS of stabilizing radio network in- operation June '7, Mr. McLendon said. Al- dustry, top executives of at least one network ZINK, SOLOMAN PROMOTED though none of stations have signed contract, Mr. McLendon said he had verbal agreements believe new rate structures should not only ALBERT G. ZINK and Henry M. Soloman bring base rates down substantially but also with all. Los Angeles feeder station expected have been appointed to new managerial posi- to be announced early this week. Network in- include discount patterns so attractive as tions in General Electric broadcasting sta- almost to compel sponsors to stay on air 52 corporated in Los Angeles. tions Dept., R. W. Welpott, manager of stations At first, programming will limited weeks a year. Summer hiatus tradition which operations, announced Thursday. be to now creates operational problems for networks three hours of re- created baseball and half - Mr. Zink, supervisor of programs for WRGB hour of news and commentary, reported Mr. and adds to overhead would thus be avoided. 1947, named (TV) Schenectady since has been McLendon, adding that he to expand manager of programs for all stations: WGY planned WILL HIGH television costs prevent develop- programming to 12 hours by Oct. 1. and WGFM (FM) Schenectady, well as ment of television networking on pattern simi- as Mr. McLendon is president of new network; lar to radio networking? At least one impor- WRGB. Mr. Soloman, administrative assistant Ben Paschall, former to WGY -WRGB 1947, LBS West Coast vice tant TV network thinks so and is making stations manager since president, is vice has been promoted to manager of finance. president of new firm. serious plans for network operation wholly Plans are afoot, Mr. McLendon revealed, to different from that which has obtained in join with another new network now forming radio. What may evolve is structure not unin Southwest. LBS suspended operations May like that of magazines, with network provid- RADIO PULLS BEST 15 [BT, May 19]. Formation of several ing full programming service and selling spon- WROL KNOXVILLE, Tenn., claimed regional networks was being considered [BT, sorship on participating basis throughout. Thursday to have proved radio's pulling May 26]. Most sponsors would not buy fall full pro- power all over again. Newspaper ads, grams but only commercial announcements circulars inserted in grocery bags, movie RUSSELL NAMES JOHNSON to be fitted into program schedule, as magazine trailers and WROL announcements were SEN. EDWIN C. JOHNSON (D- Col.), chair- advertisers buy run -of- the -book pages or used by refrigerator manufacturer and smaller space. man of Interstate & Foreign Commerce Com- a grocery chain to publicize their three- mittee, named by Sen. Richard B. Russell (D- RUTH JONES, print supervisor at Benton day cooking school. Results were that Ga.) to manage his campaign for Democratic & Bowles, N. Y. and Jean Lawlor, timebuyer, 6,000 women attended overflow classes, Presidential nomination. have resigned. Fred Apt will take over Miss with 69.2% reporting they had heard Jones' duties while Don Quinn is resigning about school by radio -WROL. for more AT DEADLINE turn page (Continued on page 6) BROADCASTING Telecasting June 2, 1952 Page 5 Closed Circuit (Continued from page 5) a7` ceasoOhe from Pedlar & Ryan to join Benton & Bowles' timebuying staff.

EFFECT of decision of U. S. District Judge EVANSVILLE COULD HAVE Herbert Christenberry last week in New Or- MORE TV, SAYS JONES leans, holding Times -Picayune Publishing Co. was in violation of anti -trust act by requiring EVANSVILLE (Ind.) could have VHF In this Issue three CBS Radio affiliates will meet with top advertisers to buy space in combination in TV channels instead of one as allocated by CBS executives July 1 -2 in New York morning and afternoon papers, expected to FCC if channels were spaced 155 miles apart to figure out what is to be done about bring mild business windfall to radio. Corn - rather than 250, FCC Comr. Robert F. Jones network radio. The meeting is called bination rates are used by more than 170 week. Comr. spoke Evansville said last Jones at by nine prominent affiliates, but CBS morning and afternoon newspapers under joint Sales Executive Club dinner meeting. management agrees to attend. The ownership. If decision is sustained, this would Reiterating his lone dissent on alloca- the conference urge release money heretofore spent in forced tie -in tions 26], Jones argued nine sponsors of plan [BT, May Comr. all affiliates to be there, for the situa- advertising to other media, and with radio and. again for closer spacing. He charged FCC "offers TV in position to reap most of harvest, both "has approached television with its experience tion in radio network business cause for great concern." Page 2S. national and local. in radio and is, therefore, driving with a rear- Bureau's execu- view mirror." Broadcast Advertising tive committee approves $600,000 CBS BOARD Chairman William S. Paley will the next 10 wind up his government assignment as chair- budget for the bureau for man of TRIBUNE STAFFERS HELP Included is a $15,000 ap- President's Materials Policy Commis- months. sion on or about June 23 and will return full ABC COVER CONVENTIONS propriation to help pay for the Advér- important time to his CBS duties. He's now in final NEWS EXPERTS from New York Herald tising Research Foundation's draft of report to President Truman and is Tribune to participate in ABC Radio -TV re- study into radio measurement services. devoting about one day per week to his Wash- portorial and analytical coverage of both na- Page 27. ington task which began January, 1951. He's tional political conventions, Thomas Velotta, Transit Radio Inc., whose operations are already booked to participate in radio network ABC vice president, announced Thursday. declared constitutional by the U. S. problems at CBS affiliates conference called ex- Leading editorial personnel of New York pub- Supreme Court, plans ambitious for July 1 -2 (see story page 23). lication assigned to ABC radio and television pansion. Officers and directors will meet tomorrow to figure out how to ex- work -to be sponsored by Admiral Corp. - PETRO Assoc. of Wyoming considering five - include Frank Kelley, national editor; Bert pand nationally. Page 25. minute radio news programs in numerous mar- Andrews, head of Washington bureau and House investigators will begin to look kets for one -week test, to promote investments his assistant Jack Steele; David McConnell into radio -television morals tomorrow. in 48 -acre oil leases in Wyoming. If success- and Don Irwin, both of the paper's Washing- Chairman Harris of the investigating ful, radio will be used indefinitely. Listeners ton office; John O'Reilly, humorist and feature committee wants to keep the probe will be asked to invest money in lease; if in- writer; Robert J. Donovan, White House cor- "within bounds," though he doesn't vested land strikes oil, investor profits. H. A. respondent; Judith Crist, feature writer; Mur- make clear what those bounds are. Lifton Assoc., N. Y., is agency. ray Snyder, legislative correspondent, and Rich- Lead -off witness will be Rep. Gathings ard L. Tobin, radio and television director. who introduced the resolution calling FRANK K. WHITE, former MBS president ABC also to assign its own top newsmen and for the investigation. Page 28. who joins NBC June 10 in executive capacity, commentators, to be headed by John Daly. Soap companies are in a lather buying slated for election to NBC vice presidency at broadcasting time. Here's a roundup next upcoming meeting of NBC board. His EFFECT OF COURT RULING of new radio and television purchases assignment not indicated but could be overall by such big spenders as Procter & trouble- shooting, with first mission, as an- IN AGENCY CASE EXPLAINED Gamble, Lever Bros. and Colgate -Palm- nounced, coordination of TV film syndication NEIL P. CULLOM, counsel for defendants in olive -Peet. Page 25. operations. case of Duane Jones Co. against nine of its Senate Appropriations Committee okays former officers and Frank J. Burke and Man- bigger budget for FCC to finance pro- CHEERFUL hopes expressed by some two - hattan Soap Co. (early story, page 24), said cessing of TV applications and hasten score mid -Atlantic stations interested in new Thursday: development of television. If the ap- Washington -keyed program wire proposed by "The appellate division yesterday sustained propriation goes through, the Commis- Peoples Broadcasting Co. stations (WOL Wash- the sufficiency of the complaint in the above sion can gain 15 examiner teams. ington, WRFD Worthington, Ohio). Stations case. The court wrote no opinion. The effect Page 61. meet in Washington Thursday- Friday to dis- of this decision is simply as a matter of form New tax bill introduced in the House cuss regional project growing out of Liberty's the complaint's sufficiency has been upheld. The promises radio broadcasters who also suspension. court expressed no opinions as to any principle operate other businesses a chance for of law or issues of fact, as asserted by the some relief in excess profits taxes. R. MORRIS PIERCE, on leave as president of attorney for Mr. Jones, and there is a vast dif- Page 23. WDOK Cleveland, is completing round -the- ference between what a plaintiff may allege FCC's Sixth Report (the TV thaw) is world trip of all Voice of America construc- in a pleading and proof in a trial." challenged by KVOL -AM -FM Lafay- tion projects embodied in so- called "Ring- Plan ". ette, La., which petitions FCC for re- He returns within fortnight to prepare his RCA VICTOR ON WIND hearing or reconsideration of final as- final report, after which he will resume assignments to Lafayette. Page 62. sociation with WDOK. RCA Victor Distributing Corp., Chicago, one Radio and television paid $23 million to of 50 distributors to use factory co-op funds American Federation of Musicians for local radio this summer, has purchased members in 1950, according to a new TIME REQUESTS half -hour Sunday night show on WIND Chi- AFM report. Page 30. OFFICIALS of three radio -TV networks were cago for 13 weeks from June 8. Spots will meeting independently Thursday afternoon to be used also in campaign to plug leading pop- Upcoming consider requests from Presidential campaign- ular records. Al Paul Lefton Co. Inc., New June 3 -5: Public hearing, House Commerce ers Estes Kefauver and Robert Taft for net- York is agency. subcommittee investigation of "immoral" work time comparable to that scheduled for radio and TV programs, 10 a.m., Room Gen. Dwight D. Eisenhower's Abilene, Kan., TV TUBE SALES DROP 1334, New House Office Bldg., Wash- speech Wednesday. Answers were not expected ington. until this week, but it was generally assumed SALES of TV picture tubes to set makers June 5 -6: Kentucky Broadcasters negative replies would be given, probably on in April totaled Assn., 270,781 tubes valued at $6,074,- Seelbach Hotel, Louisville. basis that General's welcome is of national 540 compared to 370,206 units valued $8,582,- at June 5 -6: NARTB TV Code Review Board, interest and his speech of military importance. 53 in March and 278,955 units valued at Washington. Only network unruffled was DuMont which, $6, 69,181 in April year ago, according to June 8 -11: Adv. Federation of America, late Thursday, had not scheduled Abilene event. Ra io- Television Mfrs. Assn. Sales of receiving Waldorf- Astoria, New York. 26,247,258 to es in April totaled units com- (Other Upcomings page 38) for more AT DEADLINE see page 94 pa ed to 35,883,627 tubes in same 1951 month. Page 6 June 2, 1952 BROADCASTING Telecasting All ItTook was a Snowball...

. . . Thrown by a colonial urchin, to spark a chain reaction that terminated with Largest total audience of any the "shot heard 'round the world" on Boston Commons. Omaha station, 8 A. M. to History records, too, another eventful snowballing - the growth of radio KOWH 6 P. M., Monday through Sat- to a position of dominance in the Omaha, Council Bluffs area. Hooper tells the urday! ( Hooper, Oct., 1951, story ... evident in the chart below of the KOWH share -of- audience averaged thru March, 1952.) for 8 A.M. - 6 P.M., Monday through Saturday, October, 1951, through March, 1952. Largest share of audience, in 36.7% any individual time period, of any independent station in all America! (Oct., 1951, thru Represented Nationally By Febr., 1952.)

25- ?%ie f'd/ú St r' A" OTHER n B 20 Sta STATION RATINGS

15 Sta. "C" lo Sta. "D"

Sta. "E" OM A H A II7,vet iateKPd -70 -/Kd- - eat Swede"

BROADCASTING Telecasting June 2, 1952 Page 7 BROADCASTING TELECASTING

THE NEWSWEEKLY OF RADIO AND TELEVISION Published Weekly by Broadcasting Publications, Inc. Executive, Editorial, Advertising and Circulation Of c.s: 870 National Press Bldg. Washington 4, D. C. Telephone ME 1022

IN THIS BROADCASTING

Agency Beat 12 Aircasters 54 Allied Arts 57 Editorial 50 FCC Actions 86 "Go North, young man, FCC Roundup 91 Feature of Week 20 Film Report 78 Front Office 52 New Business 16 On All Accounts 12 go North!" On the Dotted Line 40 Open Mike 18 Our Respects to 50 Programs, Promotion, Premiums 85 Strictly Business 20 Wise men are heading North today-to the land of Telestatus 73 the aurora borealis, to prosperity, to Canada. Upcoming 38 For Canada is the United States' best customer abroad. TELECASTING Starts on page 59 Yes, Canada buys 20% of everything made in the United States that's sold abroad -and pays CASH, WASHING ION HEADQUARTERS

! As a is too new market for you, Canada unsurpassed. SOL TAISHOFF, Editor and Publisher Geographically, Canada is your next door neighbour. EDITORIAL: ART KING, Managing Editor; EDWIN H. JAMES, Senior Editor; J. Frank Beatty, Earl B. Abrams, Associate Editors; Fred Fitzgerald, Assistant Industrially, she leads the world in numerous things. Managing Editor; Dave Berlyn, Assignment Editor; For instance, Canada is the world's largest producer Lawrence Christopher, Technical Editor. STAFF: Harold Hopkins, John H. Kearney, Patricia Kielty, of- John Osbon, Keith Trantow. EDITORIAL ASSIST- Nickel ANTS: Pat Nickens, Don Mortimer, Jean S. Henry, Radium Hilda Toler; Gladys L. Hall, Secretary to the Pub- Platinum Usher. BUSINESS: MAURY LONG, Business Manager; Win- Asbestos field R. Levi, Assistant Advertising Manager; George and L. Dant, Adv. Production Manager; Harry Stevens, Classified Advertising. Manager; Eleanor Schadi, Newsprint . . Ernest Ostro, Joan Sheehan; B. T. Taishoff, Treas- 56% of the world's newsprint was produced by Canada urer; Irving C. Miller, Auditor and Office Manager; in 1949. Eunice Weston, Assistant Auditor. CIRCULATION AND READERS' SERVICE: JOHN P. It's these natural resources that have helped to COSGROVE, Manager; Doris J. Buschling, Ruth D. Ebert, Ernest Kanelopoulos, Elwood M. Slee, Edward make the Canadian dollar worth 1% more than the McDonald. U. S. dollar -a hard fact in support of the statement NEW YORK BUREAU that Canada is a profitable market for you. 488 Madison Ave., Zone 22, Plaza 5 -8355; EDITORIAL: Rufus Crater, New But -how to reach it? York Editor; Florence Small, Agency Editor; Dor- othy Munster, William Ruchti, Liz Thackaton. Radio is the answer. It's easy enough to reach the Bruce Robertson, Senior Associate Editor. densely populated centers. But that leaves 41.5% ADVERTISING: S. J. PAUL, Advertising Director; Eleanor R. Manning, Assistant to Advertising Di- of Canada's total retail sales market untouched: rector; Kenneth Cowan, Advertising Representative. an area that accounted for $3,622,465,000 in retail sales in 1949. In this rural market Radio can give CHICAGO BUREAU 360 N. Michigan Ave., Zone 1, you a better sales performance than any other medium CEntral 6 -4115; William H. Shaw, Midwest Advertis- - ing Representative; Jane Pinkerton, News Editor. plus high performance in the "High Density" areas. HOLLYWOOD BUREAU For ALL Canadian homes have a Taft Building, Hollywood 94% of radio! and Vine, Zone 28, HEmpstead 8181; David Glick- man, West Coast Manager; Marjorie Ann Thomas. And TORONTO: 417 Harbour Commission, EMpire 4-0775 James Montagnes. "In Canada you sell 'em when you tell 'em!" Annual subscription for 52 weekly issues $7.00. Annual subscription including BROADCASTING Year- book (53rd issue) $9.00, or TELECASTING Yearbook A message from the 103 member stations of the (54th issue) $9.00. Canadian Association of Broadcasters Annual subscription fo BROADCASTING TELECAST- ING including 54 issues $11.00. whose voices are invited into over 3 million homes every day. Add $1.00 per year for Canadian and foreign post- age. Regular issue 351r per copy; 53rd and 54th i $5.00 per copy. Address Change: Please advise promptly, giving both CANADIAN ASSOCIATION OF BROADCASTERS old and new addresses, to maintain uninterrupted delivery. BROADCASTING Magazine was founded in 1931 by 108 Sparks St., 37 Bloor St., West, Broadcasting Publications Inc., using the title: BROADCASTING *-The News Magazine of the Fifth Ottawa. Toronto. Estate. Broadcast Advertising was acquired in 1932 and Broadcast Reporter in 1933. Reg. U. S. Patent Office Copyright 1952 by Broadcasting Publications, Inc. Page 8 June 2, 1952 BROADCASTING Telecasting ASSOCIATION OF AMERICAN RAILROADS TRANSPORTATION BUILDING WASHINGTON 6, D. C.

WILLIAM T. FARICY PRESIDENT

May 31, 1952

To the PRESS and RADIO:

Subject: ONE WAY TO HAVE BETTER ROADS

Everybody wants good roads -- and having them means protecting the roads we have, as well as improving them.

That's why everybody has an interest in the results of a series of road tests conducted for eleven state highway departments on a paved highway in Maryland which is typical of many thousands of miles in the United States.

These tests demonstrated scientifically that there is a basic and inescapable relationship between the strength of a roadway and the weight of the vehicles which it can carry without costly damage and deterioration.

In fact, as the weight of the heavier vehicles increases, the amount of damage done increases in far greater than direct proportion. In the Maryland tests, an increase in single axle weights from 18,000 pounds to 22,400 pounds caused more than six times as much cracking in pavement laid, in both cases, on subsoil of the same character. And raising tandem axle weights from 32,000 pounds to 44,800 pounds on the two axles caused more than twelve times as much cracking in pavement laid on soil of the same kind in both cases.

This is one reason why highway engineers are so concerned that highways and bridges be protected from abuse and overloading, which means heavy damage and added costs. These costs must be borne by general taxpayers and by all motorists who use the highways.

Fortunately, the steel highways of the railroads are built to take the heavy loads of the nation's commerce, and their maintenance and repair do not cost the taxpayer a single penny.

Sincerely yours,

BROADCASTING Telecasting Jude 2, 1952 Page 9 $ELLTHE HEART OF THE NORTH OVER KFYR BISMARCK, THE

"lJnique" is merely a statement of fact in any description of KFYR Bismarck. It has a greater coverage area than any other station in the country, regardless of power - encompassing 1,000,000 people in North and South Dakota and sections of Montana, Wyoming and Nebraska, and 850,000 in Canada. It serves many cities exclusively and completely dominates a large group of others. In fact, there is no other outlet of such power and advantageous wave length within its entire coverage area.

KFYR is the favorite station among the majority of listeners in this huge segment of the Northwest -a top rank borne out by every independent survey. KFYR features splendid network, spot and local programming, but it is actually far more than just a medium of entertainment. Since there are relatively few daily newspapers in the area, KFYR is in a unique service p sition as the immediate source of news, weather reports, farm news and o her vital information.

As a radio buy, KFYR becomes still more important in light of the purchasing power of its audience. Since the war, North Dakota has reached an KFYR's Master Control Room which, like all of this sta- all-time high in agricultural production, with industry and mining keeping tion's facilities, represents the newest in scientific planning. pace. Just one example of this market's prosperity is the $53,000,000 spent each year on groceries alone.

John Blair & Company, exclusive representatives of KFYR for 13 years, has filed one example after another of how KFYR has translated the loyalty and spending power of its listeners into success stories for advertisers. For actual case histories on products in your field -all produced at low cost over KFYR -call your John Blair man today!

Commercial Manager BOB MacLEOD consults with Program Director CAL CULVER. The intricate program KFYR's unique Studio A is considered one of the finest small auditorium studios board in background, which shows details of four weeks' in the nation. Expandable stage can accnn.rnoda:e a cast of over a hundred. programs, slides electrically between their offices.

e 10 June 2, 1952 BROADCASTING Telecasting WEST THE LOHN BLAIR WAY

HOME RADIO STATION OF TWO STATES

rri :; ,;,, ;;; .11.1 11.11 ;;;; 1i; :: 1111 :,;i; :;; > 1.11, .r ,;_ _

KFYR transmitting plant 15 miles east of Bismarck. Higher tower is the highest narrow -base, self- supporting tower in the world. North Dakota's skyscraper capitol building at Bismarck, photographed to the same scale, shows the tremendous size of the main tower.

JOHNw BLAIRS E COMPANY REPRESENTING LEADING RADIO STATIONS

JOHN BLAIR & COMPANY specializes in radio repro +,station exclusively. Since we are entirely removed from any other operation or function, we are able to give the stations we represent our full time and our full efforts ... as specialists in selling via spot radio. F. E. FITZSIMONDS, Station Manager of KFYR.

BROADCASTING Telecasting Jane 2, 1952 Page 11 agency

JOHN L. McQUIGG, vice president- manager, Geyer, Newell & Ganger, Detroit, to Lennen & Newell [BT, May 26] as vice president in charge of Detroit office and member of board of directors. JOHN T. McHUGH, CHARLES M. HARRISON and HARRY KULLEN elected vice presidents of Joseph Katz Co., Baltimore. EDGAR HAS - SAN, ROLAND BRAVE, STANLEY BLUMBERG and GRAYDON WAL- KER named to plans board. ROBERT G. SWAN, radio -TV head, promoted to vice president and director of radio -TV. EDWARD MaèDONALD, Hearst Adv. Service, N. Y., to research department, Young & Rubicam, that city, as head of media research. FLORENCE KATZ, Leland K. Howe Assoc., to Emil Mogul Co., N. Y., as assistant radio -TV timebuyer. MORT WYNER, Television Magazine, to agency's executive staff and HAROLD MALK appointed junior account executive.

A. J. CASON, Sears, Roebuck & Co., Chicago, to Kenneth B. Butler & Assoc., Mendota, Ill., as copy writer and account executive.

DONALD H. JILSON, technical copy writer, Leeds & Northup Co., Phila., to Richard A. Foley Adv., that city.

on all accounts

TWO TOP "THERE are no generalizations uct until we do a lot of testing. in the advertising business," says Even when a particular campaign CBS RADIO STATIONS Maurice Belmont Ver Standig, worked well for a similar product, president of Washington's M. Bel- we still don't assume that it will mont Ver Standig agency. sell best for our client's product. "Any advertising man who tries "Starting from scratch, we try TWO BIG to statements pass along broad to find out as to how to handle a new client what would be best for SOUTHWEST MARKETS is just talking," Mr. Ver Standig our client before deciding on any declared. approach -and that's why we have "You just don't know how best that 5% rule." to handle a new client's advertising While Mr. Ver Standig does not ONE LOW until after you've made a lot of feel that the past is necessarily the tests. We assume prologue of the COMBINATION RATE nothing," he stated. future, he does not "A rule we adhere ignore methods to, something we try which have proved to insist on is that successful. Far from 5% of the total ad- it. vertising budget of Within arm's a client be spent on reach of his desk research - continu- he has a 10,000-card ing research," Mr. file containing "ab- Sales- winning radio schedules for Ver Standig added. stracts" of success "I can say that all stories. These are the Great Southwest just naturally of the 30 accounts studied as guide- that we have now posts. include this pair of top -producing abide by that rule." But, he empha- Mr. Ver Standig s i z e d, successful CBS Radio Stations. Results prove said that annual campaigns of the advertising budgets past are only guide- this! Write, wire or phone our of his agency's posts, and "we still clients total $1,140,- don't know until representatives now for availabilities 000 of which an Mr. VER STANDIG we've tested the and estimated $320,000 is market what the best rates! spent in broadcast media. Several approach would be." direct mail accounts are numbered Mr. Van Standig said also that among his clients. his agency follows through with marketing and salesmanship clinics. National Representatives I mean I "What when say that We want to make sure that a cus- we do not assume anything," ex- tomer is treated right once he is plained Mr. Ver Standig, "is that attracted by our advertising, he JOHN BLAIR CO. we simply don't know which medium explained. His agency is now corn- & would be best for our client's prod- (Continued on page 56) Page 12 June 2, 1952 BROADCASTING Telecasting beat

ROBERT E. MATTHES, radio -TV director, Bozell & Jacobs, Minneapolis, to Wright & Assoc., Chicago, as radio -TV writer and producer.

ROBERT LONG, TV -film staff, Schwimmer & Scott, Chicago, to Buchen _ Co., that city, as radio -TV director. MARY BREWSTER BRADY, Dancer -Fitzgerald -Sample, N. Y., to copy staff, Doherty, Clifford & Shenfield, same city.

HAROLD BREITNER, copy writer, Hicks & Greist Inc., N. Y., promoted to account executive. MAJ. JIM PATTERSON, USAF, TV copy writer, J. Walter Thompson Co., L. A., named executive producer, Video Production Squadron, Bur- bank, Calif.

BERGLIETTE BOE, formerly manager of radio department, Roy S. "^ It?s .. y, I, Durstine Inc. and assistant radio director, MacFarland, Aveyard & Co., 1 l2í1 t+ Chicago, to radio department of Needham, Louis & Brorby, that city. ROBERT L. GARRISON, DONALD P. DAVIS, VIC CANEVER and JACK F. WORTH to creative and copy staff, D. P. Brother & Co., Detroit. ? JAMES S. LITTLE, former office manager, Charles Dallas Reach Co., N. Y., to Al Paul Lefton, Phila., in executive capacity. it t1, EMMETT C. McGAUGHEY, executive vice president, Erwin, Wasey & Co., L. A., named a city police commissioner. KENNETH C. RING named executive vice president at William Hart Adler Inc., Chicago. Into their homes WES ECOFF, Ecoff & James Inc., Phila., elected chairman of city's chapter of American Assn. of Adv. Agencies. Other officers are EARLE A. BUCKLEY, The Buckley Organization, vice chairman; SIDNEY THAYER, Aitkin-Kynett Co., third secretary-treasurer, and GEORGE BARNARD, Aitkin-Kynett, and,J. M. KORN, J. M. Korn & Co., gover- (and into their hearts) nors. I

DAVID W. ARCHIBALD, research and sales analysis staff, Gray & Rogers, Phila., promoted to assistant research director. VINCENT BENEDICT promoted from associate art director to head of art depart- for over 20 years ment. RICHARD SCHOCK, Richard A. Foley Adv., Phila., to copy staff, Geare- Sally Work has been broadcasting for WBEN Buffalo Marston, that city. ever since the station opened. And her phenomenal success can be summed up in one word: confidence. Sally goes SCHRAM Co., Chicago, has moved to larger offices in State -Madison into Buffalo homes and into the hearts of housewives with Bldg., 22 W. Madison St. her friendly, informal afternoon show. And sales -wise , IRVING GOULD rejoins Levenson Bureau, Phila., as art director. Sally has what we call "cushioned drive". She's honest, down -to- earth, convincing but never overbearing. It's PAUL MATHISON, H. M. Gross Adv., Chicago, to Phil Gordon agency, 1 the kind of personal selling that appeals to women. And that city, as art director. J the list of Sally's success stories prove it. Red Heart Dog '' Food, Nescafe, Borden's Starlac, Gerber's Baby Foods CHARLES L. DUBISSON, Congoleum-Nairn, to Hicks & Greist, N. Y., , . these and scores of other products were first introduced as account executive. . to Buffalo women by Sally Work. So if you want a sincere DAVID S. NORTH to press department, Ted Bates & Co., N. Y. ` selling job done on your product, Says your gal. 150 word participations are available Monday thru Friday. Check JOHN FALKNER ARNDT & Co., Phila., moves to own building at 160 1 with Petry for details. N. 15th St., that city. ROBERT W. MAERCKLEIN Adv., Milwaukee, and CARL NELSON Inc., have merged under name Maercklein- Nelson Adv., Milwaukee. Sally Work 1:30 -2 P.M. Mon. thru Fri.

DONALD F. SIMCOX, director of Contemporary Art Assn., to J. Robert Mendte Inc., Phila., as creative head of art department. wBEN H. I. ORWIG, vice president, Buchen Co., Chicago, will discuss export advertising at National Industrial Adv. Asan. meeting in Chicago, June 30-July 2. NBC BASIC BUFFALO CORNWELL JACKSON, vice- president, J. Walter Thompson Co., L. A., - and MRS. JACKSON (GAIL PATRICK), associate producter, Perry Mason TV film series for Bing Crosby Enterprises, vacationing in .1 Honolulu. IL..a..r -a+k. rwr . cw .rw.... -++r+.^ BROADCASTING Telecasting June 2, 1952 Page 13 have all the charms 1ouive got to hand it to Joan Edwards. any other New York network station participa- She's been a charmer ever since she first trod tion program. In fact, every morning housewives the boards as a young protégée of her famous in more than 150,000 homes accept her warm Uncle Gus. Nowadays, she's getting new bouquets invitation to "Come on over to my house." for showmanship -and salesmanship -on her She charms advertisers. Variety says: "She delivers new song-and -story show on WCBS, Monday her plugs with a cozy touch." But just bear those through Friday mornings at 9:30. "plugs "and you'll realize they're socked across She charms critics. Billboard says, "It's as tho' with all the skill of a star born and bred in big- the chanter, having fed her family, sent her time show business. (Participations were 50% hubby off to work and the kids to school, has sold out before her first program!) called in the gals to chat and play records. And Mint to charm customers? Call us and sign she does it all very pleasantly and capably." up now for a low -cost participation on WCBS' She charms listeners. According to her first Joan Edwards Show. Pulse,* Joan's bright-as- sunlight personality and CBS Owned New York'\i C Bs friendly program attracted more listeners than Represented by CBS Radio Spot Saks 11

*March 1952 Ar Tf/éZj new business T 0 P sp. GENERAL FOODS, N. Y. (Instant Maxwell House coffee), placing saturation spot radio campaign in limited number of markets using as many as 50 spots weekly June 16 -27. Agency: Benton & Bowles, N. Y. GILLETTE Co.. N. Y., to sponsor radio -TV coverage of Belmont stakes races next Saturday over NBC networks, 4:30 -5 p.m. EDT. Agency: Maxon Inc., N. Y. PLANTERS NUT AND CHOCOLATE Co., Wilkes- Barre, Pa., renews C OG UMBUS, G Lucky U Ranch on 25 ABC Pacific radio stations, 12:30 -1 p.m. PDT Mon. through Fri. from May 19 for 13 weeks. Agency: Raymond R. Morgan Co., Hollywood. SIGNAL OIL Co., L. A., (petroleum products), renewed The Whistler on 21 CBS Pacific and Mountain radio stations, for 10th year, Sun., 7:30- 8 p.m. PDT for 52 weeks from June 1. Agency: Barton A. Stebbins Adv., that city. ARMOUR & Co., Chicago, renews Gene Autry Show for 26 weeks on KSD -TV St. Louis and WBAP-TV Ft. Worth, Tex. Company also signs for 26 weeks of same CBS-TV film sales package. Agency: Foote, Cone & Belding, Chicago. #etwsti Top Hooper, top coverage, top merchandising sup- ALUMINUM Co. of America, Pittsburgh, to sponsor It's News to Me with John Daly on CBS -TV for nine weeks effective July 6 as summer port means WRBL leads ALL media in delivering replacement for Edward R. Murrow's See It Now. Agency: Fuller & Smith & Ross, Cleveland. UNION OIL Co., L. A. (Royal Triton motor oil), began Royal Triton the booming Columbus market. In 1951 Columbus Baseball Roundup on May 26 on 319 ABC radio stations including outlets in Alaska and Hawaii. Program is aired 5:55 -6 p.m. EDT Mon. through Fri. for 18 weeks. Agency: Foote, Cone & Belding, L. A. showed a 10% POPULATION INCREASE; 10.5% REXALL DRUG Co., L. A., started sponsorship of Doris Day Show, 7:30 -8 p.m. EDT Sun., CBS Radio, effective yesterday (Sunday) as RETAIL SALES INCREASE: 16.5% INCREASE in summer replacement for Amos 'n' Andy. Agency: BBDO, L. A. GENERAL MILLS Inc., Minneapolis (Wheaties, Gold Medal flour), renews Trouble With Father on ABC -TV, Fri., 7:30 -8 p.m. EDT for 52 Effective Buying Income. WRBL delivers 18.7% weeks from June 6. Agency: Dancer -Fitzgerald- Sample, Hollywood. CAT'S PAW RUBBER Co., Baltimore (heels and soles), to sponsor alter- MORE COVERAGE than all other media in the nate Sunday telecasts of Quiz Kids, 4 -4 :30 p.m. EDT, CBS -TV Network, effective Sept. 14. Agency: S. A. Levyne & Co., Baltimore. Columbus 26 county trading area. For complete 199ancy i

the lowest per WISSAHICHON YARN Co., Jenkintown, Pa., appoints Lee Ramsdell coverage at cost thousand contact & Co., Phila., for Wyco wool and nylon hand knitting yarn. GERALD F. SELINGER is account executive. WRBL or Hollingbery. LURR PRODUCTS Corp. (Lurr insecticide), names Rand Adv., N. Y. Radio and television will be used. CLARK -HOPKINS EQUIPMENT Corp., EDMAR COMMUNICATIONS Co. and L. GOLDSTEIN'S SONS Inc., appoint Advertising Assoc., Phila. FREEZERATOR Inc. appoints Fien & Schwerin, Phila., for radio, TV and newspaper campaign in that city and Washington, D. C. Alp aopif HOWARD GORMAN, associate advertising manager, Gaines (dog food) Div., General Foods Corp., N. Y., promoted to sales and advertising manager succeeding DONALD S. HARRIS now on special assignment. C. D. EWART, Gaines advertising assistant, named assistant to Mr. Gorman with V. B. WARD Jr. replacing Mr. Ewart. REX BUDD, advertising manager, Campbell Soup Co., to receive Dr. Herbert W. Hess -Dr. J. Russell Doubman award of Merchandising Assn. at annual dinner at Houston Hall, Phila. JAMES J. NICHOLS, currently with U. S. Navy, returns to Certified Grocers of Calif., L. A., as advertising manager, after discharge. Page 16 June 2, 1952 BROADCASTING Telecasting THE JOURNAL COMPANY

annouvtceJ the appointment o/

THE HENRY I. CHRISTAL CO., New York, Chicago,

am national saies repre ievttative

Ior radio dation WTMJ THE MILWAUKEE JOURNAL STATION * ¿7/ective une , 1952

BROADCASTING Telecasting June 2, 1952 Page 17 dustry. It is as standard a piece of 'Remarkable Statement' equipment in a station as a remote

EDITOR : amplifier, a master program sched- Usually, when perusing your in- ule, or continuity paper. Twice a tereéting magazine, at expense of open mike month now for eight months I management, I presume that your begin to think, "I must look at information is documented. Can BROADCASTING and see what's hap- this be true of the remarkable pening in the industry," but, alas! statement in recent CLOSED CIRCUIT No BROADCASTING. Your prompt that "cameramen and other union- "There's hardly an independent in pay us at most about 30 cents . . . attention to this order will be go And should I ized for the country that wouldn't major mention rates? greatly appreciated from the for- personnel" are responsible could." Gentlemen, been "bosom shots" and "off-color gags" network if it Ours have raised three times mer manager of WTAW, KTLW, here is one independent where all in three years and there is not a KHIT, KIOX, and former staff man of us would just as soon take single under -the -table deal in the of WOAI -WOAI -TV. V. J. Hultman strychnine as go major network ... house.... Engineering NBC W. R. Pierre . . . our listeners L. O. Fitzgibbons Hollywood, First would Hdq. Trust Calif. desert us by the thousands if we Owner-Manager [EDITOR'S NOTE: Point was made dur- APO 209 ing Code writing session. Pointers swapped our friendly, informal, WBEL Beloit, Wis. c/o PM, New York identity trade secret. Sorry.] living local programs for the highly * * * emotional soap operas, whodunits Standard Equipment and other trash that makes up such Salik's Rebuttal 'Just Unique' a large percentage of network EDITOR: EDITOR: EDITOR: fare... I have been in Europe for ap- I guess we're just unique. Economically it would be sheer proximately eight months now and In the always stimulating OPEN At any rate your editorial, "Le- lunacy to swap time for which we did not realize in six years of sta- MIKE section of your issue for May galized Larceny," [BAIT, May 19] are being paid 100 cents on the tion management just how import- 12, I read with particular interest makes the startling statement that dollar to a network which would ant your publication is to the in- the letter from Howard W. Davis, General Manager of KMAC-KISS (FM) in San Antonio, Tex. My friend, Howard, took exception to our double- spread in the April 21 BROADCASTING TELECASTING in which we claimed KCBQ is "first in audience in the nation's fastest - NEWS growing major market." Specif- WLOF ically Howard stated that the San Antonio "metropolitan area" had grown faster in the past ten years than the San Diego "metropolitan INCREASES AUDIENCE area." I hate to do this-particularly to my former home -town of San An- tonio-but, facts are facts even in Texas. 250°/0 The preliminary for 1950 lists the following figures for When the Hooper Study of the Standard Metropolitan Areas January- February, 1951 re- (as defined by the Bureau of the vealed that a network wo- Budget) for our two cities: % of man commentator on WLOF FOR SPOT AVAILABILITIES CONTACT: 1940 1950 Increase at 12:00 til 12:15 Noon, Mon- San Antonio 338,176 496,090 46.7 San Diego 289,348 545,967 85.2 day thru Friday, had a Hoop- The J. Walter Thompson Adver- er Rating of 2.0; and a Share - tising Agency used identical figures of- Audience of 10.9, it was in their excellent booklet, The yanked from the air. The re- PAUL H. RAYMER COMPANY, INC. Cream of Your Market, again deriv- placement was WLOF's own ing their information from the U. S. Production of "Front Page Census of 1950. They divide the News" as reported by Paul nation's top 162 markets as follows: These concise, hard - A-8 markets over 2,000,000 Marlowe. B-35 markets from 450,000 to 2,000 000 hitting, news broadcasts C -72 markets from 150,000 to 450,000 D-47 markets from 150,000 keyed to the interests of Or- lando and all of Central Flor- Again, in their booklet, the percentage ida built an amazing follow- of increase is 85.2% for San Diego as compared to 46.7% ing in a few short months. for San Antonio. Incidentally, their The October -November, 1951 breakdown also shows that San Hooper Report discloses that Diego has grown faster in the past Paul Marlowe's FRONT PAGE ten years than has any market in NEWS has a Hooper Rating of the A group, any market in the B 7.0. This is a 250% INCREASE group (which includes both San IN AUDIENCE. This WLOF Diego and San Antonio), any mar- News program has a 23.5 ket in the C group, and amazingly "FLORIDA'S SWEET MUSIC STATION" any market in the D group except Share -of- Audience, represent- one. ing a 115% Increase in Share - I think the figures Howard AND IT'S STILL used of- Audience. were correct for "City Markets" BUILDING! 5000 WATTS 950 KC MBS NETWORK rather than for the Standard Met- Radio Sets -in -Use jumped ropolitan as defined by the Bureau from a 15.7 in January- Febru- of the Budget. (San Diego County ary up to a 29.8 in October - in our case, Bexas County for San November, 1951. RADIO'S IM- ORLANDO, FLORIDA Antonio). I'm sure that Howard PACT IS GROWING in OR- would agree with me that one of LANDO, FLORIDA. radio's many advantages is that our medium, unlike others, does not (Continued on page 58) Pa. 18 June 2, 1952 BROADCASTING Telecasting AMARILLO HISTORY ... with a mild commercial in the last paragraph

^, 1

11 j l; 1..:: 11 . : : // ,\ - - :-:..-

/ ^ I PPE

AMARILLO has a short past. It was born with grow. Highways and railroads crossed at Amarillo. a cocklebur under its civic tail back in 1887, Oil, natural gas and helium were discovered. Air- during the days when a branding iron was a sacred lines came zooming in. instrument and the first railroad was coming Wholesale and shopping center for an 83- through. The way one story goes, a man name county, z- million -person area, Amarillo is close to of Sanbom offered the cowboys of the LX Ranch the stuff an advertiser looks for when he wants a town lot apiece if they'd vote for his town (then business. KGNC, which completed its 3oth year of known as Oneida) in a contest which developed over broadcasting last month, is almost half as old as the location of the county seat. Since the LX Amarillo. The only NBC station in a diamond hands constituted a legal, or shooting, majority, pointed by Denver, Albuquerque, Dallas, and Ok- justice triumphed. "Amarillo" derived from the lahoma City, KGNC offers its listeners regional yellow flowers that, along with cattle, decorated the and national programming on its io,000 watt surrounding prairie. signal ... and its advertisers the chance to meet Highly productive Texas soil caused agriculture Panhandle hospitality and loyalty. to flourish. Early farmers raised giant -size vegetables. Wheat liked the Panhandle. Cotton was planted after the accidental discovery that cottonseeds, in which an early shipment of eggs was packed, would

NBC AFFILIATE

710 KC 10,000 WATTS REPRESENTED NATIONALLY BY THE O. L. TAYLOR COMPANY

BROADCASTING Telecasting June 2, 1952 Page 19 "Operation CLEVELAND Heat Wave" feature of the week WsRs "The Family Station" CLEVELAND'S ONLY NEWS STATION ON THE AIR The hottest thing in town these days, outside of Wash- 24 Hours daily ington's famous summer weather, is WRC's "OPER- around the clock ATION HEAT WAVE." For the first time, WRC is affording its advertisers a chance to make the heat pay off.... L to r: Mr. Dixon; W. L. Snyder, Drug Products Div., Procter & Gamble, WSRS and L. S. Lavezzi, Mgr., Kress store. If you're selling a seasonal "The Family Station" uses product that moves best AN looks more ?" the latest "on the spot" voice when the sun is hottest, IN unusual feat, Prell Sham- radiant poo last week filmed a television Each girl's hair was parted down reporting equipment to cover here's your chance to buy commercial featuring the Prell the middle -one half shampooed radio spots in Washington comparison test as it was conducted with the new Prell and the other all kinds of events and on those "fair and warmer" in a busy store -Kress on Fifth half with another leading brand. local news. WSRS has more days only -and save and Avenue in New York -before the A camera was focused on the group active field reporters on their save in the bargain. public. to catch shoppers' answers. The NEWS staff than any other The commercial is the first in a film is that actually used in the WHEN : From May 25 series of TV films to be staged at TV commercial. Of the 12 women station in Ohio. The WSRS through Septem- well -known locations throughout solicited, recorded and filmed, 11 NEWS staff is on the job ber 25. the country. liked the Prell side and the 12th around the clock. That's Announcer Bob Dixon, with the was indifferent. WHAT : 20- second station aid of four models, conducted the Don Weill, account executive of why you hear it first on breaks. questioning by stopping customers Benton & Bowles, agency for Prell, "The Family Station." WSRS at random and asking: was the guiding idea -man behind WHO : Seasonal hot wea- makes it their business to "Which side of this girl's hair the TV venture. ther products report the NEWS when it is only, such as really NEWS. fans, bathing suits and sun tan lotion. (Products subject to WRC acceptance). strictly business VIS RS C ST: It's lower t h a n you think! LOCAL NEWS For complete details on how of the TV freeze will mean gristly increased use of EVERY to stretch your radio dollars film programs, according to SIXTY in the Washington market Aaron Beckwith, sales director of during the summer months, United Television Programs, dis- MINUTES ON contact the New York office tributor of TV films, who has al- of NBC Spot Sales or the ready watched his sales volume THE HALF HOUR WRC Sales Department. quadruple itself in the past year. THE Some of his reasons: More sta- AROUND tions will mean greater competition IN THE NATION'S CAPITAL and local managers will seek im- CLOCK proved programming; stations un- IS YOUR BEST BUY able to receive network service will On the air turn from costly local five shows to less expensive film; national adver- 24 hours daily FIRST in WASHINGTON tisers are even now turning from network to national spot advertising on film to stretch their already "The Family Station" taut TV budgets. An amiable man with a friendly voice, Mr. Beckwith contends that WRC his responsible best salesman, for Mr. BECKWITH '75% of each sale, is the product it- competing 5,000 Watts 980 KC self. His company handles such advertisers in other cit- WSRS programs as Big Town, now pro- ies; all Bing Crosby Enterprises' TV output; Represented by NBC Spot Sales duced on film for simultaneous dis- Durocher and Day CLEVELAND tribution by Lever Bros. and non- (Continued on page 55) NAT'L REP. FORJOE & CO. Page 20 June 2, 1952 BROA DCASTING Telecasting "High Man On the ARB Poll"

THE AL ROSS SHOW 6:00 to 9:30 A.M. Monday Thru Saturday

The chart at the left tells ARB* COMPARATIVE the story. Survey after sur- FIGURES ON TOTAL vey shows Al Ross way out FAMILY LISTENERS front in all morning pro- ...... grams. American Research ::::: Bureau proves the Al Ross ...:::' '.... ;:.: . . . :..; , show gives you at least 22,751 Families 35% more Families.

STATION And there's a good reason A 15,378 Families why Al is so popular. He has a way with him ... a different STATION style of announc-

ing songs . . . a different B 6,317 Families way of giving with the commercials.

STATION C 6,216 Families And here's another reason why the "big pay off" is on 35% More Family WBAL BLILTIMORE .. . Listeners On WBAL the station with the big Than 2nd Closest Station 50,000 watt power - Total Area AV?, 7.911144Jf, Ott.-Nov. 17-1 WBAL, the NBC affiliate.

Let Us Tell You Why The "AL ROSS SHOW" Has the Lowest -Cost- Per -Thousand in Baltimore in the Morning! WBAL 50,000 WATTS NBC IN MARYLAND

Nationally Represented by EDWARD PETRY & CO.

BROADCASTING Telecasting June 2, 1952 Page 21 NORTH CAROLINA is

the South's No. 1 STATE

North Carolina's NumbeO#ESALESIION

North Carolina rates more firsts in recognized market surveys than any other Southern state. More North Carolinians, according to BMB also study, listen to WPTF than to any WPTF other station. FM F

50,000 WATTS 680 KC.

NBC AFFILIATE FOR RALEIGH -DURHAM AND EASTERN NORTH CAROLINA

FREE & PETERS, NATIONAL REPRESENTATIVE

R. H. MASON, GENERAL MANAGER GUS YOUNGSTEADT, SALES MANAGER

Page 22 June 2, 1952 BROADCASTING Telecasting Vol. 42, No. 22 JUNE 2, 1952

Call With Network CAS RADIO RATE TALKS ^,,;11f1P5 Mee1 By EDWIN H. JAMES learned last week that CBS man- was a logical outgrowth of an were said to be favorably disposed A GROUP of prominent CBS Radio agement had made up its mind it Affiliates Committee meeting a toward the July 1 -2 meeting. affiliates last week arranged for could not go into the fall season fortnight ago [BT, May 26]. It is known some high CBS offi- and invited other stations of the without a rate cut deep enough to At that meeting, the Affiliates cials feel the time has come to pre- network to a two -day conference set prices below the depressed levels Committee expressed "grave consent CBS Radio affiliates with a on the current radio network at which network business lately cern" over the general radio net- comprehensive situation report de- crisis. Top CBS executives have had been conducted in under -the- work situation, but refrained from tailing the radio network's difficult agreed to participate. table deals. any joint action. There is little position in the face of what by Only by falling back to a fixed activity the Affiliates Committee amounts to a buyers' strike against Copies of a telegram signed can undertake as a group because network radio at present prices. the group were sent out Wednes- price level of this order can radio network business be stabilized, of the danger of running afoul of This position may not be easy day night to all CBS Radio affili- anti -trust laws. to explain, since many if not most set 1 -2 these CBS executives believe. And ates and the meeting July CBS Radio affiliates -including in New York's Ambassador Hotel. their opinion coincides with that Decided To Confer held by the management of NBC, those in television markets-are William S. Paley, chairman of The Affiliates Committee did it is known. say, however, that its members had said to be doing well in both local the board of CBS; Frank Stanton, and national spot sales. president; Adrian Murphy, presi- Having twice been thwarted by decided individually to confer with affiliate opposition when it tried to their respective networks on the These affiliates find it hard to dent of CBS Radio, and other high believe national advertisers are CBS executives will be present. take the lead in imposing rate ad- difficult questions facing radio net- justments, NBC has adopted the work business. willing to buy spot radio but not Mr. Stanton is cutting short a network radio. They find it es- European vacation to attend the strategy of awaiting a CBS Radio Of the signatories to last week's cut before, as it cannot fail to do, telegram to CBS Radio affiliates, pecially hard to understand when meeting. the advertisers are buying heavily Those the telegram were following with its own. three are members of the All -Radio signing Affiliates Committee, Messrs. in radio spot in television markets Kenyon Brown, KWFT Wichita It was in recognition of this anticipated sequence that the idea Brown, Storer and Patt. One other, and, on some stations, at spot rates Falls, Tex.; Victor Sholis, WHAS which prevailed before the network Louisville; William Quarton, WMT for a meeting of CBS Radio affili- Mr. Sholis, was present as a guest ates first arose. Although wholly at the Affiliates Committee meeting radio rate cuts of a year ago and Cedar Rapids; John E. Fetzer, which have not dipped a cent since. Kalamazoo; Saul Haas, independent of the All -Radio Affili- a fortnight ago, however. WKZO ates Although was not called at In the opinion of some CBS Radio KIRO Seattle; John F. Patt, WGAR Committee, the action last it week of the CBS their suggestion, CBS executives (Continued on page 38) Cleveland and WJR Detroit; Ray affiliates group Herndon, KTRH Houston; Hulbert Taft, WKRC Cincinnati, and George B. Storer, WGBS Miami, in Bill WAGA Atlanta, WMMN Fairmont, Offered Miller W. Va., and WWVA Wheeling, W. RADIO TAX RELIEF Va. A SIMPLE dollar- and-cents objec- rate of return to his other business the legislation was spurred by Realistic Discussion tive to benefit a number of radio income to obtain his average base "some seven newspapers who own Sponsors of the conference said station operators, weary -eyed from period income. radio properties." they wanted made clear that it was puzzling over high rates in the A section of the bill would pro- This source disclosed that the intended as a realistic discussion Excess Profits Tax Act, underlies a vide that relief would be retroactive newspaper owners were ones who of the deteriorating situation in rather complex bill introduced in to the period starting with July 1, had purchased their way into radio network operations. It was the House last week. 1950. radio early in the post -war era by not called in a spirit of antagonism, The bill was authored by Rep. As is the unwritten effect of the acquiring FM stations only. It they emphasized. William E. Miller (R -N.Y.) and Excess Profits Tax, the business was claimed that these owners lost In the telegram, however, they was referred to the tax- writing which can show a higher base pe- money in operating these stations said the state of radio network House Ways and Means Commit- riod can later show a less lop -sided until they later "acquired AM business "offers cause of great tee. earnings sheet in the subsequent properties." concern." Its significance is clear -cut for years. However, it must be noted that Although the telegram was no it would: Exemptions Granted the relief would be afforded to not more specific than that in regard Give the radio licensee, who also The bill specifically excludes only the newspaper owner of a to the cause of the meeting, it was operated some other type of busi- from its provisions those AM radio property but also any other plain to all that the sponsors of the ness or businesses in the years broadcasters who also operated TV licensee who has other business in- conference were worried by the 1947 -1949, an opportunity to sepa- prior to Jan. 1, 1951. trests. prospects of another round of net- from his A tricky law for the layman, the rate his radio earnings The Excess Profits Tax Act al- work radio rate reductions. a break- Excess Profits Tax provisions can other business ventures for a relief section for By last week it had become an ready contains penalize such business owners be- down for tax purposes. who were in busi- that CBS Radio was be TV broadcasters, cause losses generally written off open secret Where this could profitable who lost money. seriously considering a substantial for the broadcaster in the category ness early, but on a losing proposition to a profit- reduction in nighttime rates. All described can be readily seen. For The TV formula generally per- able enterprise makes the latter that remained to be settled was the if the broadcaster lost money in mits radio owners who operated base period much lower. In turn, question of how much to cut them. getting his radio property on an television to apply their earnings when the losing operation becomes The question of when to invoke the even keel, revenue -wise, his so- to an individual rate of return or profitable, the overall jump in reductions had been pretty well de- called base period-1947 -1949- an industry rate, whichever is the profits becomes gravy percentage - cided: As soon as the CBS top exec- would be adjusted accordingly. more favorable. wise for the government. utives agreed upon the amount of Thus, the broadcaster could ap- It was learned that Rep. Miller A similar situation formerly ex- the cut. ply his losses at a rate to be de- introduced his bill upon request. isted in the TV broadcaster's situa- BROADCASTING TELECASTING termined by an (radio) industry According to sources in the House, (Continued on page 38) BROADCASTING Telecasting lane 2, 1952 Page 23 ZUZULO NAMED JONES SUIT As MBS Press Chief Appellate Affirms Sufficiency FRANCIS X. ZUZULO, press in- THE APPELLATE division of the formation manager for Mutual, last New York State Supreme Court has week was pro- unanimously affirmed the decision moted to director of the Supreme Court upholding the of press informa- sufficiency of the complaint filed by tion, with respon- Duane Jones Co. against nine of its sibilities includ- former officers and directors, and ing supervision of Frank J. Burke and Manhattan t h e network's Soap Co. publicity offices in The complaint alleged a conspir- Chicago, Wash- acy on the part of the defendants ington and Holly- to force Duane Jones, chairman of wood as well as the company, to sacrifice his stock York, and Mr. Zuzulo New in the company, under threat that operation of the the nine officers and directors would department's regular services to take the clients and personnel, turn affiliates and editors throughout the key in the door and shut up the the nation. business. When Mr. Jones refused The appointment was announced to sell his stock, the defendants, Tuesday by Vice President Robert it is alleged, proceeded to carry out A. Schmid. It followed the resigna- their threats. tion of Dick Dorrance, who is estab- The Duane Jones complaint, lishing the promotion firm of Dor- whose sufficiency was sustained rance & Co., New York [BT, May twice by the Supreme Court before 26]. being taken to the appellate divi- Mr. Zuzulo has served the Mu- sion, seeks recovery of $3,500,000 from the defendants; an accounting tual press department in a number Drawn for BROADCASTING TELECASTING by Sid of profits of of since joining the net- Mx and the impressment capacities "They voted seven -to -one in favor of transit radio." a trust in of Duane work in August 1944. He was favor Jones business news editor before being Co. upon the stock of Scheideler, ABC ADDS SEVEN Beck & Werner Inc., which was named manager of the press divi- DON LEE SIGNS Total 330 formed by some of the defendants sion. Affiliates General Mills to Show SIGNING of seven new affiliates to take over the Duane Jones busi- Before joining Mutual, he served by ABC bringing the total to 330, GENERAL Mills Inc., Minneapolis ness. with the United Press in Kansas was announced last week by Wil- (Sperry Div.), will start Breakfast The defendants have been given City and New York, and with Mac - liam Wylie, ABC radio stations di- News with Sam Hayes on 45 Don ten days to answer and the trial Fadden Publications. During the rector. Lee Pacific Coast radio stations, is expected to be held early in fall. war he served overseas as an army The group includes three Cali- 7:45 -55 a.m. (PDT) Monday captain for three years prior to fornia stations owned by the through Saturday, for 52 weeks medical discharge for wounds in Broadcasting Corp. of America: beginning today (Monday). O'NEIL ELECTED June 1944. He is a graduate of KYOR Blythe (1450 kc, 250 w), The firm formerly broadcast a To Ad Council Board the U. of Missouri School of Jour- managed by Lyle Schuman; KROP nalism. program on NBC radio for 13 years. ELECTION of Thomas F. O'Neil, Brawley (1300 kc, 1 kw day and The agency is Dancer- Fitzgerald- president and board chairman of 500 w night), managed by John McDougal, San Francisco. Mutual, to succeed former MBS Chandler, and KREO Indio (1400 MBS Signs Motorola Each of the stations will follow president Frank White oil the kc, 250 w), managed by James the program with five -minute local board of directors of the Adver- MOTOROLA Inc., Chicago (radio Tracewell. news broadcasts. First contract to tising Council was announced Fri- and TV sets), will sponsor True KOWB Laramie, Wyo. (1340 kc, be signed is with Norris- Therma- day by chairman Howard J. Mor- Detective Mysteries on alternate 250 w), owned by Snowy Range dor Corp., Los Angeles (bathtubs, gens, Procter & Gamble vice presi- Sundays over MBS, 5:30 -6 p.m. Broadcasting Co. and under the sinks, electric ranges), starting dent in charge of advertising. EDT, beginning July 13. The com- managership of Lynn Smith, also 7:55 Local on KHJ Hollywood for Mr. O'Neil, whose MES presi- is joining the ABC network, while pany will alternate . sponsorship 13 weeks beginning today (Mon- dency became effective June 1, is with Williamson Candy Co. (Oh the following commenced affiliation day). The agency is West -Marquis a vice president and director of Henry candy), which has signed yesterday (Sunday): Inc., that city. General Tire & Rubber Co. He a recent renewal contract. Agency KANE New Iberia, La. (1240 entered the radio industry in De- for both sponsors: Aubrey, Finlay, kc, 250 w), owned by New Iberia cember 194'7 as vice president and Marley & Hodgson Inc., Chicago. Broadcasting Co. and managed by director of the Yankee Network. Dierrell Hamm; WGYV Greenville, KLAUS MOVED UP In the following February, he be- Ala. (1400 kc, 250 w), owned by To WERE Cleveland Head came a member of the Mutual Net- Johnny -on- the -Spots Greenville Broadcasting Corp. with CLEVELAND Broadcasting Inc. work's board of directors, to be W. J. Miller Jr. as manager; and three later. Manager Law- board of directors last Tuesday an- elected chairman years GENERAL WKSR Pulaski, Tenn. (730 kc, 150 He is also president of Thomas S. rence A. Reilly of WTXL nounced the ap- w day), owned by Richland Broad- pointment of Lee Enterprises, owned 90% by West Springfield, Mass., is casting Co. and managed by Virgil by Macy's which Richard M. Klaus General Tire and 10% guffawing over an item Trimm. of Don Lee Net- appeared in the Springfield as general man- and consisting the Sunday Republican about the ager of. WERE work, the Yankee Network and Memorial Super Cleveland. WOR-AM -FM -TV New York. Lee Market's ROBERTS TO ABC also owns 59% two -hour special side which Mr. Klaus Enterprises of Head ' moved nearly 20,000 items of As Central Radio joined the WERE Mutual. canned goods and packages DON ROBERTS, vice president in sales staff in of new business for Sul- February 1950 as at a flat 10% reduction in charge Fineshriber Named price, and which the news- livan, Stauffer, Colwell & Bayles, assistant sales paper reported "had no ad- New York, has been appointed di- Mr. Klaus manager. He also APPOINTMENT of William H. vance advertising." Joker is, rector of ABC radio's Central Div., was with WHBC Fineshriber Jr. as MBS member according to Mr. Reilly, that effective yesterday (Sunday), suc- Canton, Ohio, and WJW Cleveland, of the NARTB Radio Board was the grocery market bought ceeding Edward G. Smith, resigned before coming to WERE. A grad- announced last week by NARTB [BT, May 26]. uate of the U. of Michigan, he President Harold E. Fellows. Mr. spot announcements starting served in mid -afternoon telling of Prior to association with SSC &B, five years in Navy Com- Fineshriber is executive vice pres- the sale, with the result that Mr. Roberts was western sales munications during World War II ident and a director of MBS. He manager for CBS' Chicago office, and was discharged as lieutenant replaces Frank White as MBS more than 500 housewives commander. flocked to the sale, pulled by and before that served five years member of the association board, radio alone. as radio account executive with Mr. Klaus recently became the Mr. White having resigned as MBS NBC in New York. father of a son, Robert Alan. president to join NBC. Pa e 24 June 2, 1952 BROADCASTING Telecasting SCO T US Victory Paves Way TR PLANS EXPANSION TRANSIT RADIO Inc., FM -sired be unconstitutional. This does not 10]. Appearing on behalf of Wash- Appeals for the District of Colum- and newest of the national media, mean that transit radio will be ington Transit Radio Inc., Public bia had held that transit broad- is working on plans to spring out permitted to go forward. The con- Utilities Commission (District of casts deprived objecting riders of of its litigation limbo into full stitutionality attack was just one Columbia) and Capital Transit Co. their liberty without due process stature with other major advertis- attempt." was Attorney W. Theodore Pier- of law [BT, June 18, 11, 1951]. industries. The case was ing argued in Supreme son, of Pierson & Ball. The highest court did not accept Armed with '7-1 Court last March 3 March a U. S. Supreme [BT, Originally the U. S. Court of this ruling, holding Court decision, officers and direc- that the D. C. tors of Transit Radio have sched- Public Utilities Commission was uled a Tuesday morning meeting within its rights in permitting in Cincinnati to lay plans for the radio programming for buses delayed expansion into a nation- operated in the nation's capital. wide operation, according to Hul- If TR goes ahead with a rapid bert Taft Jr., board chairman. Mr. expansion program it will en- Taft is president of WKRC Cin- counter some delay in providing cinnati. equipment for buses and trolleys. Key figures with Mr. Taft are TR has a R. C. Crisler, TR president; Ben supply of antennas in Strouse, of WWDC Washington, stock but no receivers. It is be- vice president; Tom O'Neil of Gen- lieved receivers could be obtained eral Tire radio properties, and W. without difficulty, once an actual M. O'Neil, WJW Cleveland; Chet demand appears. Thomas, KXOK St. Louis. E. K. The status of transit radio at Hartenbower, KCMO Kansas City, the FCC, along with other types was expected to attend along with of special FM services, several others interested in transit. is somewhat cloudy. The Commission had Plans In The Offing raised the question of legality of While nothing will be decided the "beep" signal used for switch- prior to the meeting, Transit ing talk programming. Four func- Radio's backers envision sales of- tional music outlets were cited fices in New York and Chicago. [BT, May 31, 1951]. They have Present headquarters are in Union asked FCC to hold a general rule - Trust Bldg., Cincinnati. At one making hearing so the issues time Transit Radio was might repre- be clarified on an industrywide sented nationally by H -R Repre- MOST interesting thing they've read in years, Ben Strouse (r), WWDC Wash- sentatives Inc. ington, and W. Theodore Pierson, radio attorney, agree as they peruse the basis. Fate of storecasting also Once enjoying a take of $20,000 transit radio decision. (Continued on page 92) a month from national advertisers using the service supplied bus companies via FM stations, Transit has operated for well over a year with Expand Fall Shows a total of about 3,600 radio - SOAP ACCOUNTS ßod10 -T" equipped vehicles compared to a By FLORENCE SMALL Colgate -Palmolive -Peet, which Lever Brothers, New York, peak of 4,600. At present about will be spending about $26 million whose overall radio 18 national THE SOAP companies, whose -TV budget is advertisers are buying in time and talent in radio and estimated slightly higher transit, the litigation having caused ranks include the largest single than that television, last week bought, in ad- of C -P -P, has added 7:45 -8 p.m. many others to drop out. advertiser in radio and television, dition to its already impressive list Tuesdays Shortly will be more active this fall in tele- and Thursdays (on CBS - after the Supreme of radio and TV shows, a TV film TV) for its Chlorodent toothpaste Court's decision was announced last vision and radio than ever before version of Mr. and Mrs. North. but in their history. That was the find- will drop the radio version of Monday, sporadic inquiries started Company is planning to place the Big Town on CBS ing Of a BROADCASTING TELE- Radio (Wednes- coming from national sponsors half -hour program, once a week, days, 8-8:30 p.m.), CASTING spot check made last week. although the showing renewed interest. on a spot basis across the country TV budget for Big Town of the jobs As prime mover in this expan- expanded One main facing instead of using a network. Sher- by switching from live to film. Transit Radio Tuesday will be sion, Procter & Gamble, Cincinnati, man & Marquette, New York, is the The newest buy formation of a sales organization. which last year spent nearly $25.75 agency. for Chlorodent Up to a few months ago H -R Re- million for network radio -TV time will start with a program produced presentatives Inc. had serviced alone, has added a television ver- 'Biggest In History' by J. Walter Thompson Co., New York, Transit Radio. sion of Welcome Travelers daytime The present radio -TV lineup is featuring a top vocalist Then there will such problems strip on NBC -TV, augmenting its "the biggest in the company's his- weekly, with the most effective per- as new capital and new station - recent early morning radio pur- tory and the most effective," Les sonality to be picked out of the transit tieups to expand the chase (9:30 -10 a.m. on NBC), plus Harris, director of radio -TV for summer group for a permanent medium from a dozen cities to a a new half -hour on NBC -TV (Sun- Colgate - Palmolive - Peet, told fall show. nationwide operation. day, 7 -7:30 p.m.), into which the BROADCASTING TELECASTING. Lever Brothers, instead of tak- Threats of continued organized Red Skelton Show will be moved The firm is expected to renew ing a 13 -week hiatus for its Lux effort to block transit programming from its present 10 -10:30 p.m. Sun- its sponsorship of Colgate Comedy Radio Theatre, will remain off for were heard last week. Among those day time [BT, May 26]. Hour Sundays on NBC -TV and will only eight weeks, meanwhile sub- taking this position were Paul M. Latter time period will be re- definitely continue with its The stituting two CBS Radio house Segal, attorney, of Segal, Smith & tained by P &G and a new film show Big Payoff (NBC -TV), Strike It shows, Broadway Is My Beat and Hennessey, who argued the anti - called The Doctor will be starting Rich (five times weekly strip on Romance (Mondays, 8 -9 p.m.) dur- transit radio case in the Supreme in August for the firm's Camay CBS -TV), plus a nighttime half - ing the five summer weeks. In the Court, and the National Citizens soap. In addition, P &G will place hour (also CBS -TV). fall, the Lever radio lineup will in- Committee Against Forced Lis- a TV version of its Guiding Light In radio, Colgate- Palmolive -Peet clude, aside from Lux Radio The- tening. (CBS Radio daytime strip) in its last week renewed the five -minute atre (CBS Radio), Aunt Jenny Mr. Segal said, "Murder, arson 2:30 -45 p.m. period on CBS -TV Louella Parsons strip for another (CBS Radio), House Party (CBS and the torture of little white succeeding First One Hundred quarter on CBS Radio. In addition, Radio) and a simulcast of part of mice are all wicked. But none of Years. The firm's 16 other radio the firm will continue with its the Arthur Godfrey morning show them violates the Constitution of programs as well as its TV shows. radio schedule of Mr. and Mrs. (CBS Radio and TV). In televi- the United States. The Supreme such as Those Two (NBC -TV North on CBS Radio, Our Miss sion, Lever will continue to spon- Court has now held that regardless strip) and Beulah (ABC-TV, week- Brooks on CBS Radio, Bob and sor Lux Video Theatre (CBS -TV),. of whether transit radio is good ly hour -hour), are slated to con- Ray on NBC and Strike It Rich on Big Town (CBS -TV) and Haw-. or bad, it just doesn't happen to tinue for next fall. NBC. kins Falls (strip on NBC -TV). BROADCASTING Telecasting Jane 2, 1952 Page 25: operation during its formative years. FRITCHEY NAMED 1898 (to alter C. (b atto 1952 Mr. Evans was named chairman As Truman Assistant of the International Broadcasting Committee of the Defense Com- CLAYTON B. FRITCHEY, Dept. of Defense public information chief, WALTER C. EVANS, 53, for three munications Board in 1941. In the previous decade, he had taken was appointed last Tuesday as ad- decades one of the leading figures ministrative assistant to the Presi- in the electronics industry, died leaves from Westinghouse at government request to serve as indus- dent with an annual salary of $15,- shortly after 4 a.m. Wednesday in 000 [BST, May 26]. He will as- Johns Hopkins Hospital, Balti- try technical adviser to the State Dept. at the and in- sume his new responsibilities some- more. Madrid Cairo time this week. Distinguished persons from all ternational telecommunication con- ferences. The White House announcement branches of electronics and manu- did not specify the nature of Mr. facturing were to join Westing- He was a Fellow of the Institute of Radio Engineers; director of Fritchey's duties, but it was pre- house Electric Corp. and Westing- sumed he would devote himself to house Radio Stations Inc. execu- Broadcast Music Inc.; director of Radio- Television Mfrs. Assn., and responsibilities of a political na- tives and high government officials ture. Nor did Joseph Short, White at funeral services to be held at 11 member of Army Ordnance Assn., House radio -press American Society of Naval En- secretary, elab- a.m. today (Monday) in Tickner's orate on the announcement. funeral home, North and Pennsyl- gineers, Chi Psi, and Tau Beta Pi honorary engineering Mr. Fritchey thus joins a White vania, Baltimore. fraternity. House contingent of administrative Burial was to be at 1:30 p.m. Surviving are Mrs. Evans, the former Lee a assistants comprising David Bell, today at Arlington National Cerne- Huddleson; son, Dawson, David Lloyd and Chuck; a daughter, Mrs. Barbara Donald tery, with full military honors. David Stowe. Table of operations Since last April, when Mr. Evans' Jean Bixbee, and a grandchild, son six such posts, although of Mrs. Bixbee. His two children calls for health limited his business activity, they rarely have all been filled at he had remained at his home in the are by his first marriage to the any time. former Jean Burtis, who survives. one Eastport section of Annapolis, Md. tions. At one point the young radio Mr. Fritchey has been OPI di- He had relinquished active duties man interrupted his electrical en- rector for the Defense Dept. since in three Westinghouse Electric gineering studies to ship out as November 1950 and previously was Corp. industrial divisions but con- operater on an oil tanker. editor of the New Orleans Item of the MOFFET QUITS FOSS tinued as vice president After his studies at U. of Illinois (no radio -TV affiliation). He also of the Joins Russell P. May Firm parent concern and president he served as operator for Marconi was with the Baltimore Post and radio -TV station organization. '30s. Co., RCA and United Fruit Co., JOHN A. MOFFET, 37, has left the Cleveland Press during the Last Monday his illness became He succeeded Osgood Roberts in the to Johns supervising the first radio tele- the post of vice president with Wil- critical. He was taken phone installation on an American defense information post. His suc- Hospital, Baltimore, but Ham L. Foss Inc., Hopkins merchant ship for the last -named Washington, to cessor in the Pentagon was not an- began to sink rapidly. line. nounced. Evans lived become an asso- For many years Mr. He was operator on the ill -fated ciate in the firm, During Mr. Fritchey's tenure in in the Annapolis area, having never steamer Eastland but was trans- the Defense Dept., military OPI and his Russell P. May, lost his love for the water ferred to another ship just a week Radio Consulting activities were a target of scathing interest in boats. Until this spring before it sank with loss of hundreds Engineers, Wash- Congressional criticism. This was he lived in a home built on a barge of lives. ington. manifested in the form of charges anchored at the shore line, mov- the new KYW Chicago Mr. by Edward F. Hebert (D -La.), a Joining Moffet had ing into a house ashore just in 1921, he helped engineer one of been with the probing "waste" in the Pentagon, month ago. the earliest midwestern stations Foss firm since and House action slashing OPI funds from $1,250,000 to $312,000. Industry Pays Homage carrying regular broadcast service. Mr. Moffet November 1945 he was he dis- Mr. Fritchey received an annual of his critical illness In 1922 appointed chief en- .. when was As word gineer and four years later was charged from active duty with the salary of $14,800 while OPI direc- an then his death spread last tor. of named KYW general manager. Air Force. During War II, he we k tributes and messages served all over the In Charge of WRS first with the Army Signal s pathy came from Corps, finally as an Air Force cap- na ion. By 1932 Mr. Evans had been tain in the European theatre. Mr. SARNOFF LAUDED the Westinghouse organiza- placed in complete charge of all Moffet was graduated from Swarth- As 'Father of Year' tio he was known as an active, Westinghouse radio stations. The more College in 1937, receiving executive. an bri liant and exacting following year, his duties were ex- engineering degree with honors. BRIG. GEN. DAVID SARNOFF, M y electronic developments bear panded to include all Westinghouse With Mrs. Moffet and their two has and ad- chairman of the board of RCA, sig s of his engineering radio manufacturing activities as children, be lives in Arlington, Va. been selected as the "Father of the mi istrative genius. He remained well as broadcasting, with respon- Year" by the National Fathers "fiercely loyal to people with whom sibility for development, manufac- Day Committee, composed of promi- he worked," according to fellow ture and sales of radio broadcast- nent citizens of every state, it was ' executives. ing and communications equipment. announced last Tuesday. Walter Evans, like many in the He was elected a director of Also included in the 1952 list- Westinghouse organization, rose Westinghouse Radio Stations in ing of prominent parents were H. to high executive stature from the 1936, rising to a vice presidency in V. Kaltenborn, selected as radio engineering ranks. As a boy of 16 1939 and assuming the presidency father and Sam Levenson, named he attracted wide attention in the in 1947. television father for 1952. Laraine Chicago area by making a sending With election to vice presidency Day and Leo Durocher were chosen and receiving radio unit that in- of the parent corporation in 1942, as husband -and -wife team of the duced a newspaper to publish an he was in charge of the X -Ray and year. entire radio supplement. Not in- Electronics Divs. in Baltimore. One Father of three sons, Gen. terested in his father's railroad of his feats was to increase pro- Sarnoff was commended for hav- supply business, he kept puttering duction 120 times to produce over ing "boldly, unselfishly, and patri- with radio gear and became a Great $400 million worth of radar and otically toiled as champion of Lakes ship radio operator at 16. allied electronic gear for the mili- 'freedom to listen' and 'freedom During World War I he served tary. to look' in radio and television as in the Navy, becoming an instruc- The wartime achievements a human right everywhere in the tor at the Naval Radio School at brought him Certificates of Appre- CHARLES H. CRUTCHFIELD (1), vice world." Harvard. Later he served as radio ciation from both the Army and president and general manager, WBT- The Father's Day Committee operator aboard a sub chaser. Navy for "his contributions in AM-FM and of WBTV (TV) Charlotte, was organized in 1936 with head- After the war he resumed col- connection with the development joined B. H. Peace Jr., president, quarters in New York to encourage lege education at U. of Illinois and production of radio and radar WFBC -AM -FM Greenville, S. C., in observance of the day throughout where he was a roommate and fra- equipment during World War II." sampling WFBC's 19th anniversary the United States, according to ternity brother (Chi Psi) of E. R. He organized the Westinghouse cake, May 20. Mr. Crutchfield was Alvin Austin, director, who said Borroff, now general sales man- Television & Radio Division in 1945, program director when the station the group is financed only by con- ager of Westinghouse Radio Sta- directing this radio -TV receiver first went on the air. tributions. Page 26 'June 2, 1952 BROADCASTING Telecasting BAB BUDGETS For Radio Promotion, ARF Study Asks LBS Figures REP. PATRICK HILLINGS (R- Calif.) MEETING in the shadow of seem- was any rate -move significance in expected that BAB will have 750 last week con- ingly imminent network radio rate the selection of Mr. Hausman of member stations and at least a firmed that he has asked cuts, BAB officials approved last CBS Radio, which has run foremost $700,000 budget "to sell radio as Gordon McLendon, Liberty week a $600,000 budget for the in speculation about future rate re- the greatest mass medium in Broadcasting System's presi- radio promotion bureau during the ductions, to head BAB's pro -radio America." dent, for his present figures next ten months. Budget provides advertising committee. Mr. Haus- to support his charges that Mr. Caley paid tribute to Mr. the Justice Dept. has been for (1) a pro -radio advertising man, he pointed out, has been an Kobak, first board chairman, for campaign, and (2) puts up radio's active member of the BAB promo- delinquent in prosecuting "helping us get off the ground" as "baseball conspiracy" [BT, part toward an Advertising Re- tion committee for more than a an effective operating bureau. search Foundation study of the au- year. May 26]. Rep. Hillings is dience measurement muddle [BT, No agency has been selected to Details of Expansion active in a House subcom- May 26]. mittee that will probe the handle BAB's advertising. Nor is He also pointed out that the BAB A total of $15,000 it a certainty one Justice Dept. He also has was liuthorized that will be. But staff will be expanded 21 toward Mr. Caley from per- expressed interest in getting the $25,000 which ARF has thought it likely that one to estimated the long- wanted evalua- would be designated. sons approximately 30 by July major league baseball for the tion of radio -television rating serv- On the subject of rates, and 1, with opening of a Chicago office West Coast. ices will cost. The appropriation is efforts to prevent cuts, Mr. Caley and increases in the New York subject to BAB approval of ARF's said he felt BAB is taking "positive sales staff. Appointment of a head final plans for the study. ARF is action" through its plans to ad- of the Chicago office is expected b> expected to seek the rest of the vance acceptance of radio's stature around June 15, he reported. as $25,000 - TV's share - from the a sales medium. Committemen and other participants BAB SERVICES television division of NARTB. Radio's Value in the Monday sessions included New Retail Aids Listed Edgar Kobak, president of Messrs. Caley and Kobak; BAB Presi- ARF dent and chairman of the BAB executive He said it was not now contem- William B. Ryan, Vice President FIVE -POINT expansion of the re- plated Kevin B. Sweeney and Local Promo- tail committee, estimated that ARF - that radio's cost- per -thou- tion Director Jack Hardesty; William services of BAB, designed to which is composed of advertiser, sand advantage over other media Quarton, WMT Cedar Rapids; H. Pres- "equip the radio station salesman agency and media members-can would be exploited, in the forth- ton Peters, of Free & Peters; President to sell and service retailers as well coming Adrian Murphy and Vice President as any media get the study under way within advertising campaign, over Hausman, CBS Radio; William H. Fine - salesman," was an- about 30 days after the money is other advantages of using radio as shriber Jr., executive vice president of nounced last Wednesday by BAB available. How long it will take to a sales tool. Indeed, he said, it is Mutual; Joseph E. Baudino, Westing- President William B. Ryan. house Radio Stations complete the study is an unan- BAB's hope that radio's values (participating as The new services were listed as: and ultimately its - an alternate for the late Wits President swered question. Mr. Kobak thought cost per thousand Walter Evans); Allen M. Woodall, (1) A monthly Sales Opportuni- it might take as much as six -may eventually be raised. WDAK Columbus, Ga.; Kenyon Brown, ties Calendar KWFT Wichita Falls; offering a retail sales months. Mr. Caley pointed out that when Gordon Gray, idea for each day of the it commenced operation Goodwill Stations (alternate for Presi- month. in the dent John F. Patt, chairman First calendar already has been Rating Service Study spring of 1951, BAB of the had a budget BAB finance committee). distributed; they will go out 60 The study of rating services- of $157,000. After steady increases days in advance of the period for which ranks high in the desires of last year and this -with stations which sales ideas are suggested. advertisers still being added at the of and agencies as well as rate one U. S. Steel Renews (2) Data on seasonal broadcasters -would be calculated a day -he said the membership fluctuations UNITED STATES Steel Corp., in retail sales and advertising, to to measure the various radio and fund as of June 1 would be $601,- be 000, Pittsburgh, through BBDO, has distributed to BAB members TV research techniques against with 622 member stations, under a four networks, renewed sponsorship of Theatre contract signed last week each other, determine their respec- and several repre- with the George tive strong points and sentation organizations and asso- Guild on the Air on NBC Radio Neustadt Statis- limitations, tical Organization, whose data will and, insofar as possible, correct the ciate members. Network for 39 weeks starting in be used. This will provide month - current misuse of is By next Jan. 1, he said, it is September. ratings. It a by -month sales curves on some 91 problem pointed up repeatedly over products handled by department the past two years. stores, specialty shops, appliance For a national advertising cam- dealers, and hardware stores. paign, designed to impress radio's `MORE THAN MEETS THE EYE' (3) Compilation of product sales values upon the public and both by present and prospective CBS Radio to Unveil Promotion Film months and by geographical advertisers, sections, developed the BAB executive and financial from Federal committees Reserve figures to show trends for set aside $50,000. This A NEW film, designed to convey news departments in paid campaign is to be commentator. Purpose of the specialty shops and coupled with the meaning of its title, "More film is to department as on- the -air and other promotion demonstrate the meaning stores a supplement Than Meets the Eye," by present- of sounds and to indicate their to the Neustadt service. efforts by stations individually and ing its message primarily tied in with BAB's other via the translation into network broad- (4) A budget planning sheet for activities sound track rather than by - at both the local and the national picture casting. retailers, slated to appear this levels. matter, has been produced for Mr. Murphy was scheduled to summer and designed to help re- CBS Radio as part of the network's Louis Hausman, CBS Radio ad- unveil the production at a special tailers and stations plan monthly ministrative promotion of AM broadcasting. West Coast showing in Hollywood's promotion programs systematically vice president, was according named to pick a committee. This Scheduled to be shown to an in- Ciro's restaurant today for some to anticipated sales. group, in collaboration with BAB vited audience in Hollywood today 400 radio and movie artists, adver- (5) A how- to -do -it book on radio authorities, will prepare and place (Monday) and in New York next tisers, agency executives, and news- advertising, intended for the local the radio - promotion advertise- week, the film "is part of a long- men. Executive groups in the ad- advertiser and scheduled for release ments, starting around July 15. term program to present radio's vertising industry are to see the by late fall. Major newspapers and trade pub- values graphically in a changing film at the Museum of Modern Art Mr. Ryan said local business cur- lications in various fields will be world of entertainment-to give in New York, June 9 -11, and other rently represents 42% of radio's used. sponsors, showmen, and audiences special showings will be arranged total billings and "is becoming Charles C. Caley of WMBD a fresh appreciation of its power in key markets throughout the more and more important each Peoria, BAB's new board chairman, and effectiveness," according to country. month." He said "BAB will attempt reiterated that he had no knowl- Adrian Murphy, CBS Radio presi- The film was produced for CBS this year to equip radio salesmen edge of any network's intentions dent, who was to announce the film Radio Network by United Produc- to plan retail advertising better with respect to radio rates. But he project today. tions of America, producers of the and to widen the knowledge of re- conceded that another round of The business documentary, a 15- Academy -Award winning "Gerald tailers about radio through a network cuts -which have seemed minute color film, uses animated McBoing Boing" short subject, in greatly expanded program of re- increasingly in prospect in recent semi -abstract art of the screen, Burbank, Calif. Gordon Auchin- tail sales helps." weeks -would make it "doubly with its meaning conveyed through doss directed the sound track, He said that "lack of familiar- hard" for BAB to succeed in its sound effects, music composed by which was prepared by CBS Radio ity with radio prevents the local all -radio promotion campaign. Wladimir Selinsky, and the narra- in New York before the animations advertiser from achieving all the He denied, however, that there tion of Robert Trout, CBS Radio were started on the West Coast. benefits of radio advertising." BROADCASTING Telec sating Jane 2, 1952 Page 27 HOUSE PROGRAM PROBE Unveils Plans; Hearings Begin By DAVE BERLYN the investigation are "represent- . . Determine the extent to which grams are established," what is atives of civic groups and organi- the radio and television programs the "conduct" of the broadcasting THE WIDELY publicized House other federal currently available to the people of media's programming and "what investigation of so- called "immoral zations," FCC and agencies who may wish to testify, the U. S. contain immoral or other- code of ethics or standards" the or offensive" radio and television wise place im- time, individual offensive matter, or industry follows. programs got off to a quick start and "at the proper proper emphasis upon crime, violence week with hope expressed by broadcasters and representatives and corruption. The subcommittee at the present last industry." time not plan to hold hearings its chairman that the reins will be of the broadcasting does According to the formal an- FCC will be asked to make avail- in cities other than Washington, kept tight. to the nouncement, "the subcommittee will able group "any complaints D. C., Rep. Harris said. No con- Otherwise, House Interstate and to study programming which the Commission may have has been given to Holly- undertake in sideration Foreign Commerce Subcommittee techniques, including the question in its possession regard to radio wood, New York or Chicago, as it Chairman Oren Harris (D -Ark.) of responsibility for and control and television programs," the sub- had been reported in some publica- warned that the probe could easily over the content of the radio and committee said. tions. get out of bounds. television programs on the part of A call for "witnesses who desire Rep. Harris' views coincided with Chairman Harris expressed this broadcasting licensees." to appear" was issued, urging such those he gave in an informal interview in a BROADCASTING TELE- The announcement came after a persons "to make their wishes view two weeks ago on ABC's News CASTING interview following a for- closed door meeting of the seven - known promptly to the clerk of the of Tomorrow when he asserted that mal announcement of hearing plans man committee. (For names and House Interstate and Foreign Corn - if Congress had not decided to in- of the subcommittee last Wednes- sketches of the full subcommittee merce Committee, Elton J. Lay- vestigate, FCC would have been day. see articles below.) ton...." forced to do it [B T, May 26]. As Public hearings begin tomorrow Rep. Harris outlined his views Rep. Harris, asked whether the he did again last Wednesday, Rep. (Tuesday) at 10 a.m. in Room 1334 in even more concrete terms when subcommittee will consider beer Harris had expressed concern that in the New House Office Bldg. in questioned on the subcommittee's and /or wine advertising on radio the probe stay within the confines Washington. blueprint. or television in its study, answered of the Gathings Resolution. He had Lead -off witness will be Rep. He said the subcommittee had that it would "if the advertising is pointed to the danger of govern- E. C. Gathings (D- Ark.), author decided to arrive at a certain part of the program." He also said ment censorship. of House Resolution 278 that set "standard" in its investigation and so- called "drinking scenes" possibly As the House swung into its up the organization and objectives that it was determined to "stay would be considered if they are plans to apply the investigator's of the subcommittee probe. Other within bounds." The group, he said, part of a program's content. He magnifying glass to the radio -TV C gressmen "who desire to pre - wanted to concentrate on "specific did not elaborate. industry, renewed sparks of in- se t their views" will be heard next. instances and complaints" on pro- He said the subcommittee planned dignation flew in New York where Max Gilford, special counsel, Na- Order of appearance of addi- gramming. later to go into "canned programs" tional parties who have interest in The resolution, . itself, is quite or "filmed programs." The group, tional Society of TV Producers, general. In its formal announce- he said, would question those "re- urged that East Coast TV film pro- ment, the subcommittee said the sponsible" for the production of ducers adopt and enforce their own probe would be conducted within films. production codes. He also pleaded BENTON COMMENT the terms of the resolution and Rep. Harris disclosed that radio - for the producers to make their Attacks House Probe cited that part which states the TV industry representatives would case known in Washington (see subcommittee shall: be asked in what manner "pro- story, page 66). SEN. WILLIAM BENTON (D- Conn.), the lawmaker who would set up a review board to study SEVEN MEN WHO MAKE UP PROGRAM STUDY UNIT radio and TV programming, gave out a special release last week on the House probe of programming. CHAIRMAN OREN HARRIS REP. ARTHUR G. KLEIN the U. of North Carolina, served in (D -ARK.) (D -N. Y.) the U. S. Navy The House investigation, he as- in World War I, serted, "is the wrong way to go LEGAL -trained Chairman Harris AUTHOR of legislation in the House to permit radio and TV to and started his about improving radio and TV hurtled into communications prom- in inence on Capitol Hill in the past cover House proceedings as well as law practice programs." He continued: 1921. He is for- It will be easy for the committee few months. He assumed this role committee hearings, Rep. Klein when the McFar- now finds himself mer chairman of to show that TV is overloaded with the Robeson Coun- crime programs. That's already been land bill (S 658), second ranking documented in various studies. But only major com- Democrat investi- ty Democratic what's the next step? Should Con- munications leg- gating the me- Executive Com- gress pass a law forcing a censorship islation in Con- dia's "morality" mittee, and has code on all programming? I hope and in programming. held posts in the members gress, -cleared believe we won't find many through the Cros- Born in Gotham, Rep. Carlyle American Legion. of Congress in favor of that -or many Aug. Congressional Di- members of the Supreme Court. ser Committee. 8, 1904, Rep. Rep. Harris was Klein received his rectory lists him as a Baptist. The real problem is to encourage w s good programming in every legitimate given the task of bachelor of laws way. That is an immensely complicat- filing a report on from New York REP. HOMER THORNBERRY ed problem. It involves, among other Rep. Harris the bill and ap- Rep. Klein U. Law School in things, the economics of broadcasting. pearing before 1926 and passed (D -TEX.) The operation of educational stations the House Rules Committee. Deci- the state bar a year later. Govern- A CITY government product, Rep. could be one forward step. Closer co- sion of Rep. Lindley Beckworth ment experience was gained from Thornberry has been a member of sta- operation between commercial (D -Tex.) to campaign for the Sen- 1935 to 1941 as a staff attorney of the House since November 1948. tions and educational institutions ate assured Mr. Harris the post of the Securities and Exchange Com- He was would be a great forward step. born in Austin, Tex., on chairman of the radio -TV investi- mission. He is a senior member of Jan. 9, 1909. Re- A system of subscription broadcast- Klein, Wikler & Gottlieb, New ing which opens the opportunity to gating subcommittee. Rep. Harris ceiving his B.B.A. won his court spurs as a prosecut- York; has been in the House since and LL.B. degrees provide programs for countless mi- 1941. norities who today do not enjoy the ing attorney in Union County, Ark. s from the U. of advantages of broadcasting, would in Texas, he was ad- He has been a lawyer since 1930. REP. F. ERTEL CARLYLE , my opinion be still another forward Ten years later, he was elected to _ mitted to the bar step and in my judgment the greatest (D -N. C.) in 1936. He was where he has had unin- of all. the House a member of the terrupted service. He was born Dec. A MEMBER of the House since iThese opportunities deserve con - 1948, Rep. Carlyle is from the law Texas House, ti uous study by the best brains in 20, 1903, in Hempstead County, Feld. He was elected solicitor of 1937 -1941, district tIte country. That is why I have pro- Ark. A fellow Arkansas Democrat, attorney of the p sed the establishment of a the Ninth Judicial District of North National Rep. E. C. Gathings, sponsored 53d judicial dis- Citizens Advisory Board on Radio and Carolina in 1938, a post he filled Rep. "Thornberry T Ievision. These opportunities war- the resolution which set up the sub- until his election to Congress. He trict of Texas, y nt the attention of the Congress committee. He is listed as a Bap- was born in Lumberton, N. C., on 1941 -42, and volunteered for serv- and the FCC. tist in the Congressional Directory. April 7, 1897, was graduated from (Continued on page 82) Page 28 June 2, 1952 BROADCASTING Telecasting 300 Attend Opening WCAU CENTER Of $3 Million Plant GRAND OPENING of WCAU- AM -FM -TV Philadelphia's new radio and television center, built at an estimated cost of $3,000,000, took place last Tuesday with 300 leaders of the broadcasting industry and civic and allied fields attending ceremonies highlighted by addresses from major figures of the radio -TV trade. to be very proud of this structure. Present for the opening of the And so has everyone in broadcast- ultra -modern WCAU center were ing, for-more than anything it outstanding members of the trade represents past accomplishments press, advertising agency execu- which deserve the highest praise tives, sponsors and civic, business, and a faith in the future which educational and religious leaders. gives encouragement and incentive Featured speakers were Vice Chair- to us all." man Rosel H. Hyde of the FCC; Mr. Paley called the WCAU cen- Maj. Robert McLean, president of ter "the finest thing of its kind in Congratulations go to WCAU President Thornburgh (1) from (1 to r) man of WCAU and president of the the country." CBS Board Chairman Paley, President Robert McLean and General man of WCAU and president of the "We at CBS are very proud of Manager Slocum of the Philadelphia Bulletin. Associated Press; Justin Miller, we the happy association have had * e chairman of NARTB; William S. with WCAU for the past 25 years," $1,000 for best large station public serv- Paley, chairman of the board of he said. He praised past and ice programs -in radio and television. 'What Radio Needs ...' CBS, and Donald W. Thornburgh, present figures d o m in ant in Ohio State's American Exhibition for Educational Radio and Television Pro- CBS BOARD Chairman president and general manager of WCAU's history, including Leon grams -radio certificate for Freedom Wil- the WCAU stations. Levy and his brother, I. D. Levy, Revisited, historical series of radio. liam S. Paley told the audi- Ohio State's American Exhibition for WCAU, licensed in 1921, is a "who managed WCAU's destinies television for best children's entertain- ence at dedication of WCAU's subsidiary of the Philadelphia Bul- for many years "; Robert and Wil- ment program, Big Top, circus program new radio and TV center originated at Camden convention hall. letin, and operates with 50 kw on liam McLean of the Evening Bul- Variety award for station originating last Tuesday that before en- 1210 kc. Its FM outlet was licensed letin, and Richard Slocum, Bulletin best television programs for network. tering radio he was in the in 1941 and its TV outlet in 1948. Freedom Foundation award for radio general manager, together with program, Freedom Revisited, for the third cigar business in Phila- It is an original CBS affiliate. WCAU President Thornburgh. successive year. National Federation of Woman's clubs delphia in 1927 when a Miller Address Mr. Thornburgh, in his speech of for best children's entertainment in TV, WCAU salesman sold him a Judge Miller told the dedication welcome, summed up the popularity Big Top. "bill of goods," including "a and TV Mr. Thornburgh also had audience the opening was signifi- of WCAU radio programs praise 24 -piece orchestra, a choral cant in "many and enumerated seven awards re- for John C. Leitch, vice president ways." and group, a male singer, girl "It is significant not only as ceived by WCAU for 1951, adding, director of engineering, for "We are proud of the fact that no performing "herculean" engineer- singer, emcee, guest artist, showing the history of broadcast- plus the time period -one ing through the history of this other station in the United States ing tasks. has ever succeeded in winning all "The culmination of our efforts hour per week-all for $50," station . . . from the time when of these important awards in any came in the transfer to the new for sponsorship. Mr. Paley WCAU was a 250 -watter back in said he knew so little about in 1932, a one year." center last week when television 1922, a 50,000 -watter radio it took him a long time in 1948, He said 1950 and 1951 repre- was moved on Sunday night be- television station and now to why dedicating this last word in tele- sented WCAU's two best years in tween midnight and 8 a.m., and understand La Palina vision facilities. But it is also radio sales volume, and that radio the following Friday night cigar distributors in such significant in showing the potential WCAU -TV led all other TV sta- instantaneously, both without loss places as Denver, Salt Lake in Rorabaugh a and without a of television, and the happy relations the "last four of program facil- City and Seattle weren't able tionship of television, newspapers quarterly reports" in total adver- ity failure of any sort. to hear the program from and radio. tising accounts. He praised Charles "Our new motto, 'Speaking for WCAU. "About a year and "I hope," said Judge Miller, "that Vanda, vice president in charge of Freedom,' expresses our hope that a half later the world lost a TV, for programs "well accepted we can disseminate this service pretty good cigar maker and the representatives of the Federal orig- Communications Commission who locally" and for the station's from the birthplace of freedom in gained a very frightened ination of as many as six programs the American way," he said. are here will feel happy in the de- truly broadcasting man," he said. a week on CBS -TV. "Only Holly- FCC Comr. George Sterling and cision that Commission made sev- York originate eral years ago in permitting the wood and New Benedict P. Cottone, FCC general he were among those cooperation of newspapers more," said. counsel, present joint 1951 to WCAU radio and broadcasting." He described as The awards at the WCAU dedication. RWG STRIKE WCAU's new and television programs for 1951 "well expressed" were: Network Move Planned motto, "Speaking for Freedom." George Foster Peabody award for RADIO Writers Guild National CBS Chairman Paley, himself a Whot in the World, TV program broad- KING HEADS KWBW native of Philadelphia, told listen- cast in conjunction with the U. of Executive Committee was to meet Pennsylvania. New Building Planned over the weekend in Los Angeles ers that "Philadelphians have cause Alfred I. DuPont award and The to coordinate plans for a strike * * * NEW general manager of KWBW Hutchinson, Kan., is Harold E. against the NBC, CBS and ABC King, Mrs. Bess radio networks and to consider re- Wyse, president, organization, scheduled for discussion by the Authors League of announced l a s t week. Mr. King America in New York, June 13 -15. will have com- Strike discussions will center on plete direction of coordinating the New York, Chi- station personnel cago and Hollywood locals, accord- and policies, she ing to Eastern Regional Vice Presi- said. dent Ira Marion who left Thursday Formerly man- to confer with Milton Merlin, RWG ager of WTTH president ; Larry Marks, West Coast vice president, and Tom Port Huron, Mr. King Mich., Mr. King Koch, midwest vice president. Re- has managed stations over several organization of RWG pivots on years in Kentucky, Oklahoma and television jurisdiction, subject of Michigan. Beginning in radio in dispute between the union and its his home state, Florida, he received parent ALA last December, at early experience at such stations which time the ALA announced Greetings from the FCC are extended to WCAU President Thornburgh as WMBR Jacksonville and WORZ that it would convene with radio and (second from left) at WCAU center dedication. Left to right, FCC Orlando. An NBC affiliate, KWBW screen writers units and other in- Comr. Sterling, Mr. Thornburgh, FCC Vice Chairman Hyde and FCC plans to erect a large new radio terested parties to iron the prob- General Counsel Cottone. center building in Hutchinson. lem out. BROADCASTING Telecasting June 2, 1952 Page 29 limited by the concert season, with complete operating costs- includ- AFM Lists '50 AM-TV Employment ing non -musical expenses-for 31 major orchestras estimated at $11 MUSICIANS million. EMPLOYMENT survey of radio -85 sponsored programs, broadcast powerful unions and one which of- Report also announced that tra- 4,664 timed, cost $2,625,458; Chicago fullest protection to its mem- veling orchestras, playing for and television, made by the Ameri- - fers transcontinental can Federation of Musicians, in- 16 sponsored programs broadcast 484 bers, President Petrillo still has a commercial radio programs, would receive 15% dicated that $23,058,317 was paid times cost $36,728; San Francisco - major problem in finding employ- a in- one sponsored program broadcast 18 ment members who do not live crease effective Sept. 1, with a AM -TV musicians during 1950, of times cost $45,593; Nashville for -three in major cities. Of the 585 locals $43.70 minimum for a 30- minute which less than $3 million was programs broadcast 156 times cost program. spent by television. $35,464. Traveling bands, playing on which reported on staff radio employment, 351 said there was none, Mr. Petrillo also proposed amend- Survey is part of the report from seven programs broadcast 292 times, ments earned in salaries. and television employment, as pre- to include television in the James C. Petrillo, AFM president, $319,800 union by -laws, most notably to be presented union members "A more exact picture" of com- viously stated, was practically limited to three production centers. articles 7 and 23 where "and /or when they hold their 55th annual mercial broadcasting, the report television" is to be inserted with convention in Santa Barbara, said, is indicated by the figures that But in spite of the centralization most references to "radio." Calif., starting June 9. It indicates 2,519 musicians, conducted by at of broadcasting employment, it was The four -day AFM convention that many stations used their staff least 124 leaders, sponsored by 194 evident from the survey that this is expected course to attract some 1,100 musicians for both AM and TV per- agencies or companies, played for is the major income for delegates from about 700 locals in formances, so that "it was impos- a total of 12,700 commercial broad- musicians. Theatre work in vaude- the United States and Canada, with sible to determine just how much casts. ville, Broadway shows, operas and sessions to be highlighted by the of this money was allocated to tele- Commercial fees in Canada burlesque totalled $6.5 million; president's report, a talk by Cali- vision." totalled $722,268; in Hawaii, $1,250, phonograph recordings paid about fornia's Gov. Earl Warren, and Television report, based on the and in Puerto Rico, $7,050. $2.6 million; electrical transcrip- entertainment by the Bob Hope ra- figures of 60 AFM locals which had Although AFM is generally tions gave another $2 million; and dio troupe and the Les Brown jurisdiction over the 107 TV sta- acknowledged as one of the most symphony employment proved orchestra. tions in operation during 1950, in dicated that many TV stations had little or no employment for local musicians; the major portion of Media Report Issued the work was focused in three mar- HILL COVERAGE kets. New York musicians were paid $1,598,217; Los Angeles, $493,- A SEMI -AUTHORITATIVE in- some exceptions, to this rule. tee -Universal military training 119; Chicago, $290,270, and all dicator as to the extent of radio House Interstate and Foreign hearings March 30 to April 2, 1952 other 57 locals, $395,553, to make and TV coverage of congressional Commerce Committee - Televised telecast. Twelve hearing days on the total $2,777,159. An additional committee proceedings is available hearings of investigation of air sending ground forces to Europe $94,989 was reported as paid to on Capitol Hill. crashes at Newark Airport during telecast in early 1951. musicians making films exclusively Media coverage has been assum- February 1952. Senate Banking and Currency for TV. ing greater importance, following Committee -Three hearing days in The total of $20,186,168 reported House Judiciary Committee -Use a ban clamped on House committee of TV restricted. summer of 1960 devoted to Defense for radio employment covered both sessions last February by Speaker Production Act telecast as were staff and commercial work in the House Un-American Activities Sam Rayburn (D- Tex.). A fort- Committee-Hiss- Chambers hear- two hearing days on same act in United States, Canada, Hawaii and night ago, Sen. Pat McCarran (D- March 1952. Though no records Puerto Rico, with staff employment ings were telecast on 21 hearing Nev.) proposed that the Senate days (1948). Motion -picture in- were kept, there have been other in the United States accounting for do likewise [BT, May 26]. instances of television and news- almost $13 million. dustry investigations in Los An- Rep. Rayburn's decision barred geles telecast five hearing days in reel cameras used. Breakdown Listed newsreels as well as broadcast 1951. "Restrictions have been Senate District of Columbia media. Sen. McCarran's resolu- placed on the use of television and Committee -Crime investigations Breakdown of staff employment tion would in the United States was as fol- prohibit still photo- newsreel cameras. The present on TV telecast on 11 hearing days graphs in addition to these media. lows: 1,929 men worked for 50 -52 policy is that television and news- in 1952. [There were broadcasts weeks on 305 stations to gross $10,- Now, the Senate committees reel cameras are restricted during and recordings]. Witness could 073,272; 31 men worked from 40-49 themselves determine whether their committee hearings. This decision request TV restriction. weeks on six stations to gross $79,- hearings will be open to newsreels, was made in order to insure proper Senate Expenditures Commit- 825; 36 men worked from 30 -39 radio and TV. Resolutions pend decorum." tee's Subcommittee on Investiga- weeks on nine in the House to amend the rules tions-On loyalty program in gov- stations to gross Studying GI Bill $54,799; 216 men worked less than and thus set up similar procedure vernment, newsreel cameras cover- 30 weeks on 60 stations to receive as exists in the Senate. An author House Select Committee, study- ed at least seven hearing days in $2,672,916; miscellaneous employ- of one of these measures is George ing GI bill of rights program -Two 1948. Subcommittee must author- ment -such as extra conductors, Meader (R- Mich.). hearings (December 1950) in Dal- ize radio, TV and newsreels of musicians, copyists, overtime wages, When the Congressman made his las, three in Harrisburg, Pa., witness testifying. etc. -amounted to $2,572,916. It proposal in the wake of Mr. Ray- (1961), two in Philadelphia (1951), Senate Foreign Relations Com- was noted that 57 of the 437 sta- burn's ban, Rep. Meader promised one in Memphis (1951) and one in mittee- Thirty -one hearing days of tions which employ AFM musicians to have prepared a report on con- Nashville (1951), covered by news- State Dept. employe loyalty probe do so on a single engagement basis gressional committee coverage. reels. A Murfreesboro, Tenn., telecast and covered by newsreel only. That report has been received by hearing August 1951 broadcast. cameras in 1960. Twelve hearings Staff employment in Canada the Congressman from the Library Two hearings held in December telecast and filmed in 1951 on send- totalled $897,652 and in Hawaii, of Congress. Compilation was 1951 covered by newsreels and ing troops to Europe. On Mutual $4,390. headed by W. C. Gilbert, acting di- recorded. Some newsreel films Security Act, 11 days of hearings Commercial employment - paid rector of the Legislative Reference shown on TV. on TV and filmed in 1951. Same for by sponsors or advertising Service. House Select Committee, probing coverage on three days of hearings agencies and separate from station Summary of those findings fol- Katyn Forest Massacre -Plans to on St. Lawrence seaway. No re- staff work- totalled $4,733,574 for lows: telecast Chicago hearings March strictions on TV in this committee. the four major radio networks dur- House Armed Services Commit - 13 and 14, 1952, rescinded after Mr. Senate Interstate and Foreign ing 1950. This total was for the tee-TV and newsreels permitted Rayburn's announcement. Four Commerce Committee- Portions of employment of 124 leaders and on 12 days of hearings on the probe hearing days, the month before, hearings on gambling information 2,519 men who worked on 194 spon- of the B -36 bomber program (81st covered by newsreels. legislation filmed (April 17 through sored programs for an aggregate Congress). Senate Appropriations Com- May 4, 1950). of 12,700 broadcasts. House Banking and Currency mittee- Respective subcommittees Senate Judiciary Committee -On Breakdown of commercial broad- Committee -Use of television and have discretion on use of TV and control of subversive activities four casting employment by city was as newsreels restricted. newsreel cameras. Some filming hearing days of May 1948 were on follows : House Foreign Affairs Commit- made on armed services appropria- newsreels but restrictions placed New York -82 sponsored programs, tee-Policy not to permit radio, tion bill when government agency on TV or newsreels during 1952 broadcast 7,086 times, cost $1,670,531 newsreel or television cameras dur- heads appeared in February 1952. probe of Institute of Pacific Rela- for musicians' salaries; Los Angeles ing hearings. There may have been Senate Armed Services Commit- (Continued on page 93) Page 30 June 2, 1952 BROADCASTING Telecasting Yankee Ingenuity and Radio...

... Combine for McWhirr's Broadcast Success

RADIO has produced "real son pointed out: results" for R. A. McWhirr . For a while in the beginning Co., Fall River, Mass., de- the results of radio advertising were RADIO has helped make the 75- year -old R. A. McWhirr Co. not positive but we were satisfied that partment store, says Richard M. it had definite institutional value. Thompson, president and treasurer. e Fall River, Mass., institution. Not only is this department However, as time went on it soon Mr. Thompson's statement is became apparent that the daily repeti- store one of the most successful in New England, it has set tion of our program was producing real backed by a record of radio use that results and today we believe there is no doubt but that our noon hour pro- probably is unprecedented in broad- somewhat of a record for longevity. It has used the same gram casting annals. with its familiar theme song is program a "Fall River institution." For McWhirr has used the on the same station, WSAR Fall River, for 25 years For most of the 25 years we have had a member of our own organiza- same program on the same sta- and the same m. c. for 2I years. Success stories are numerous. tion prepare the program and do the tion, WSAR Fall River, for 25 broadcasting, not that WSAR could not For example, have done it expertly and well, but years. The same m.c. has presided station management recalls a Christmas shipment to give it a personal touch. over the program for 21 of those We are thoroughly convinced that of electric trains. Announcement went on the show which closed radio broadcasting to be most effective years. should be continuous and that the sta- The department store, one of the at I p. m., and the last train was sold less than an hour later. tion doing the broadcasting must largest and most successful in its pursue a policy that creates the con- Through its half -hour program, "Musical fidence in its listeners that the man- area, this year celebrated its 75th Parade and Shopping agers of the station are responsible and accurate. anniversary. News," the store uses radio to popularize its personal shopping At the eventful moment in the his- Twenty -five years ago, the store tory of our company we wish to thank service -now one of its most successful departments. WSAR for its cooperation and the fine decided to try radio advertising service it has given to one of its oldest for two reasons: First, the man- patrons. agement felt that as a progressive Mr. Burke, as Mr. Thompson city Fall River should have a radio points out in his letter, is still an station and it wanted to lend sup- proved effective and Mr. Burke was and easy, seldom using prepared employe of the McWhirr Co. He port. Second, the store knew ad- called on several times in the next copy. long since has been relieved of his vertising on radio would supple- few months. Mike fright soon Merchandise sold by the store responsibilities as head of the auto- ment its printed ads and lend a vanished and he began enjoying the is not the only thing popularized motive department and his prin- progressive touch to the entire ad- chore. Four months after his first by the program. Many hit tunes cipal duties are preparation and vertising program. appearance Eddie Burke took over that have swept the country re- management of the program. At It decided to use 12:30 to 1 p.m., the program. ceived their first "airing" -at least other times, he serves as a floor- Monday through Saturday, on In 1931, WSAR was a single for the New England area -over man at the department store, where WSAR, with format including room. Mr. Burke had no helper and Musical Parade. he keeps a close personal contact popular music on records and in- the choice of records for the daily with The "Beer Barrel Polka" was one friends made for the store formal comment. The commercials show was limited. To complete the such tune. and himself during 21 years on were popular music show and avoid daily Eddie heard it for the included, just as informally, first time in a New the air. in the comment. Title repetition he dipped into semi - York record- was, and ing house as played by a foreign still is, Musical Parade and Shop - classics and ballads. But variety orchestra ping News. was the format then, just as it is and was so impressed he persuaded the firm Availabilities Sought At first, WSAR personnel han- today. to let him made have a copy. The record started RADIO and television were dled the program but the store used McWhirr always has good a clamor use of the and certain for polkas in the city so successful in a one -month its department heads to tell about program that is still going merchandise in their items are featured on it exclusive- on and he in- media test for Rayco Mfg. departments cludes one in each day's Co., that they felt would interest lis- ly from time to time. Success program. manufacturers of auto teners. stories are numerous. Station man- Eddie Burke's "coming of age" seat covers, in New York and In this capacity, Eddie Burke agement recalls one was a Christ- over WSAR was celebrated by both five other markets, that the first mas shipment of electric trains. the station and department store. firm is currently seeking time appeared. As manager of the availabilities store's automotive department he Announcement went on the show The 21st anniversary broadcast for a radio and TV campaign in was asked that closed at 1 p.m. and the last brought floods of mail, some from 34 top major by the management to markets. deliver a one -minute commercial. train was sold before 2 p.m. the adults who remembered hearing Company has used He was, he says now, "scared to same afternoon. his program as children. Front Page Detective on the death." He approached the micro- The store used the radio to This daily repetition of the pro- DuMont TV Network (Fri., phone with and popularize its personal shopping gram at the same time year after 9:30 -10 p.m.) and a radio spot fear trembling and schedule blurted out something about a service -now one of its most suc- year is credited by the McWhirr on WHDH Boston. hand -jack. cessful departments. Mr. Burke Co. with much of its success. Emil Mogul Co., New York, is the agency. But that first announcement keeps his commercials informal In a letter to WSAR, Mr. Thomp-

BROADCASTING Telecasting June 2, 1952 Page 31 WDAY CEREMONIES Seven Who Make Up Program Study Group Mark Start of 31st Year (Continued from page 28) WDAY N. D., entered its Fargo, ice in in World. county attorney at McLeod County week following a the armed forces 31st year last War II. He returned to law prac- in Minnesota before elected to Con- weeklong 30th anniversary cele- its gress. climaxed by a WDAY man- tice in Austin, was a member of bration from 1946 to 1948 and * . * aged and sponsored band festival City Council as mayor pro tern in 1947 -48. in which 45 high school bands from served REP. J. EDGAR CHENOWETH three states participated. . * * (R -COL.) An estimated 20,000 persons watched a two -mile two -hour REP. JOSEPH P. O'HARA REP. CHENOWETH has served eight years in House, terms parade, ending with a massed band (R- MINN.) the concert under floodlights at the concurrent except for two years of football stadium. Lt. Col. William TOP GOP member on the subcom- the 81st Congress when he had been F. Santelmann, director of the mittee, Rep. O'Hara is a veteran defeated for re- Marine Corps Band, directed the Congressman having served in the election. A former DOUBLE congratulations go to Earl 45 -band concert, which is to become House more than 10 years. Of late, county judge for C. Reineke (r), founder -president and an annual event he has been in the the Third Judicial general manager of WDAY Fargo, Walter O'Keefe, comedy quizmas- news for his spon- District of Colo- N. D., from Niles Trammell, NBC ter of NBC's Double or Nothing, sorship of a bill rado, Rep. Cheno- board chairman, for WDAY's 30th played to a packed house during to give the broad- weth was chair- year on the air and for its record of the anniversary. The comedian di- caster the right man of the state's top Hooperatings on NBC for 1950, rected the grand finale of the Phil- to censor political Republican Cen- 1951 and 1952. lips 66 Talent Parade broadcast. candidates' talks tral Committee Founder, president and general on the airwaves. until nominated manager of WDAY is Earl C. He has also ex- for Congress. He Rep. Chenoweth Reineke. Other officers include Jack pressed interest began his I a w MEDIA FREEDOM Dunn, station manager; Tom in the McFarland practice in 1926 in Trinidad, Col., where Admen Must Fight -Fellows Barnes, sales manager; Ken Ken- bill (S 658). As Rep. O'Hara he was born on Aug. 17, nedy, program director, and Roy are the other six 1897. He was graduated from the ADVERTISERS must join with the members of the subcommittee, Rep. U. of Colorado, worked for a rail- nation's free media to block at- C. Pedersen, sales promotion manager. O'Hara is of the legal profession. road, an oil company and a supply tempts to set up government con- He was born in Tipton, Iowa, on house, while studying law in his trols over freedom of speech, conviction that any whose steward- Jan. 23, 1895, and received his legal spare time. He was an assistant Harold E. Fellows, NARTB presi- education at Inns of Court in Lon- district attorney before becoming a dent, told the Massena, N. Y., ships over broadcast frequencies reflect continuing mediocrity and don and at Notre Dame U. where judge. He is listed as a Baptist in Chamber of Commerce last Mon- he was given his LL.B. degree. He the Congressional Directory. day. downright shabbiness are wantonly wasting their greatest economic reserved in World War I for 27 * * "Are you, as advertisers, to be months. As a lawyer, Rep. O'Hara told what programs you can or can- sources -the support and confidence of the public." specialized in trial work and was REP. HARMAR D. DENNY JR. not buy to promote the sale of (R -PA.) your goods and services ?" he asked. "Or are you to be told what you BORN in Allegheny, Pa., on July can or cannot say? Opposition to NBC Plans Programs; 2, 1886, the great- grandson of a such proposals is not a selfish fight member of the House, Rep. Denny, for the interest of our industry CBS Names Directors after obtaining his law degree from alone. It goes to the very basic CONVENTIONS the U. of Pitts- freedoms of every citizen in Amer- THIRTY -SIX hours of special pre -convention programming are planned burgh Law ica." by the NBC networks, William R. McAndrew, director of NBC convention School, and serv- Mr. Fellows told the business coverage, announced last week. ing in both World men they "belong with us in this The public service programs, in- War I and II, is fight," through associations and tended as a climax to NBC reports equipped with radio and TV moni- a so- called "fresh- through influence brought to bear on primary elections and as a pre- tors to allow for checks on what man" member of personally on their Congressmen lude to the actual conventions, will other networks are broadcasting at the House. He is and Senators. He told advertisers include profile reports of leading a given moment: serving his first they would be "investing not only candidates, explanations of conven- CBS -TV network meanwhile an- term. A bomber in your own economic improvement, tion mechanics, and reviews of the nounced that a total of five direc- pilot in the First but in your freedom to seek such party meetings in Philadelphia four tors have been assigned, probably Rep. Denny World War, Rep. improvement." years ago. The network plans a for the first time ever, to a single Denny was in the In an address Tuesday to the total of 60 hours of radio and tele- television job: convention coverage, Air Corps in the Second World War, Watertown, N. Y., Kiwanis Club, vision broadcasts during the con- to be sponsored on CBS -TV by and is a commissioned lieutenant Mr. Fellows said "judgment, pro- ventions themselves, to be spon- Westinghouse Electric Corp. colonel in the Air Force (retired). tastes, and eco- He is a member of Session, First gram -preferences sored by the Philco Corp. "It'll take teamwork unprece- nomic decisions affecting broad- million Presbyterian Church of Pittsburgh. NBC installation of $1.5 dented in the history of television, Early in his career, he was an at- casting, under our American sys- worth of equipment in the Interna- smoother coordination than any tem, belong to the people -all of torney -at -law and investment coun- tional Amphitheatre, site of both show ever put on the air," Sig sellor. He was chairman of the the people, and not to the govern- Republican and Democratic con- news ment." Mickelson, director of and Advisory Committee of Denny claves, is to be completed by July public affairs, said. Properties. He issued a warning against 3, four days before Republican dele- those who would "place govern- Instead of the usual four or five gates begin their meetings, Mr. Mc- cameras assigned to a major TV mental halters on the inestimable Andrew said. Democrats will con- power of radio and television." program, the CBS -TV convention ternating director of Studio One, vene July 21. crew will work with a total of 17- will be assigned to cover eight of Mr} Fellows said there are con - has obtained Pola- favor of The network often operating simultaneously. the cameras, those which will be vinci g arguments in roid which deliver "boa to decide land cameras, Four of the five directors will su- operated as a pool by the various íjds of experts for pictures within one min- Mrs. Q. what developed pervise groups of cameras, select- alternately. direc- Mr. nd John Public a to live and networks News see and ute, as supplement ing the best scenes for transmission they hould and should not film TV coverage and has hired a tors Ted Marvel and Vince Walters hear. In stating this, let me quickly to the master control room where had been designated as directors complete photo laboratory to final selection of the one scene to add t at I do not accept the counter the thousands of feet of for six other cameras to be located be a haven process be transmitted to the audience will theor that there should motion picture films expected to be in special CBS -TV studios, three of s urity from justifiable criti- be made by Don Hewitt, CBS -TV us who have shot daily. A teletype communica- news veteran. Mr. Hewitt's current each in the amphitheatre building cism ward those of in pro mming responsibilities that tions system will link all NBC sta- assignments include See it Now, and the CBS -TV headquarters real into the very hearthsides of tions directly with the network's Douglas Edwards and the News the Conrad Hilton Hotel. Byron the c untry. convention headquarters, where the and Presidential Timber. Paul will direct the remaining "Quite the contrary, it is my firm director's office is also being Franklin Schaffner, currently al- three cameras. Page 32 June 2, 1952 BROADCASTING Telecasting Like bees take to honey

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BROADCASTING Telecasting June 2, 1952 Page 33 KPUG Bellingham WASHINGTON

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u a native of Maine, noted that broadcasters of that state have not Discussed With N.Y. Radiomen yet enlisted in Conelrad and expressed hope that as many as CONELRAD PLAN possible would be on hand to dis- air emergency. proval of the Secretary of Defense cuss the importance of the plan TO EXTEND the effectiveness of and its mechanics. the Conelrad air raid alert plan "There is devolved on FCDA and the National Security Re- the responsibility of programming sources Board "within a few days." FCC personnel accompanying for radio, the U. S. is working Ralph of Canada during Conelrad operations," Mr. It already has been approved by him at the meetings included with representatives is national and Cuba and also expects to come Butcher declared. "Now that most the Air Defense Command and the Renton, who serving as the technical problems been Dept. of the Air Force. supervisor for Conelrad's develop- to an agreement with Mexico in the of have su- near future, FCC Comr. George E. determined by the various govern- The New York meeting, attended ment, and Prose Walker, zone Sterling told New York area broad- ment agencies involved, very short- by some 75 radio and civil defense pervisor. casters Wednesday. ly we shall consult with the broad- representatives, was preceded by a Comr. Sterling reported that a casting industry, NARTB, net- similar one in Philadelphia and was FCC has a Conelrad coordination At the same meeting, one of in each air division sessions being works, local stations, and others followed by a session in Boston engineer -a series of regional total of 11-and a zone supervisor held to discuss the Conelrad plan identified with the medium" in Friday. A meeting for Maine order to get "their counsel and sug- broadcasters is slated today (Mon- in each of the three air defense with broadcasters, Audio -Visual force areas. Director Jesse Butcher of the Fed- gestions along with our people on day) at Portland. Comr. Sterling, eral Civil Defense Administration just what this programming should reported that meetings will be set be." up within a few weeks with all Comr. Sterling reported that the KOWL Files Reply more than 1,200 radio stations cur- segments of the industry to dis- To ACLU cuss the handling of programming rently enlisted in the plan have 'BLACKLISTING spent approximately $1.5 million during Conelrad operations in an KOWL Santa Monica, Calif., told FCC last week it stood on solid ground on it. Both he and Mr. Butcher 1950 lauded cooperation of in cancelling the program contract of Rev. Clayton Russell in October the broad- The made CBS Radio Talks casters, Comr. Sterling asserting because of his alleged associations with Communists. station its contention in a reply to the "blacklisting" complaint of the American (Continued from page 23) that without it "the plan would have been a dismal failure." Mr. Civil Liberties Union which also * of New York KOWL contracts, the reply noted. affiliates, including some those Butcher re - emphasized that in had cited WPIX(TV) who signed last week's telegram, event of air attack upon the U. S., and NBC, ABC, DuMont and CBS The reply explained that in a another radio network rate cut "radio will be the major medium of [BST, April 14]. newspaper story concerning the cannot be expected to solve any- communication in instantaneously Arthur H. Croghan, KOWL pres- termination of the contract, a sta- thing and may succeed only in and continually bringing informa- ident and manager, informed FCC: tion employe was quoted to the leading eventually to yet another tion and instruction to the people or to been We will not permit Communists effect that Rev. Russell's program cut, as would seem have of the nation." persons who are sympathetically iden- was the case with the reductions of tified with Communists or Communis- was stopped because his name tic organizations to use the facilities lists of persons last year. Prevents 'Homing' of Station KOWL and we shall do ev- found "in several any with Com- "Where do you stop ?" one prom- erything in our power to prevent supposed to be friendly The Conelrad plan (technically, Communistic utterances over the sta- munism" "we have watched his inent affiliate asked last week. "I the control of electro-magnetic tion. but don't think anybody has the an- radiations) is designed to provide We believe this to be good Ameri- speeches closely and he has never canism and we do not believe that the a word could be ob- swer." a means of emergency communica- Commission or any other agency of our uttered that This broadcaster also said the tion while at the same time keep- government will rule otherwise. jected to and we do not think he If we be wrong it will, of course, be is a Communist." under- the -table business practice ing enemy planes from "homing" up to us to determine whether we want was present on the station level. to targets on stations' signals. It to subvert our ideals or discontinue the KOWL explained that because of He said he had refused to make provides that, upon signal from the broadcasting business. this quotation, it was sued for libel concessions or deals below card air division commander, stations ACLU's petition requested the by Rev. Russell in May 1951 but the rates, although competing stations will switch frequency to either 640 Commission to conduct a general case was dismissed and never re- in his community had done so. or 1240 kc. They will operate in investigation into blacklisting in filed. The suit for $100,000 damages, He admitted that by sticking to local "clusters," with the stations radio and television, as charged in KOWL said, was "predicted upon his card he had "undoubtedly lost within each cluster alternating a newly published book by ACLU the erroneous supposition that some business" but that overall he operations systematically, so that board member Merle Miller titled KOWL is a common carrier." had kept far more than he lost. only one is broadcasting at a given The Judges and the Judged: The In his conclusion, however, Mr. He saw no reason why this same time. organization requested the Commis- Croghan told the Commission: practice could not be followed on a Comr. Sterling described the last sion to consider adopting rules to If we had had any knowledge of basis. -wide ban the practice. Rev. Russell's Communistic associations network nation Conelrad test, con- when he approached us for time on Text of the telegram sent to all ducted April 26, as "successful," ACLU specifically asked FCC not KOWL we would certainly have re- CBS Radio affiliates by the nine providing good navigation decep- fused to sell to him. Not until the late to renew the licenses of the defend- summer of 1950 did we become suspi- broadcasters follows: tion and ground coverage but still ants until they take an oth against cious. Paul R. Snider, our Program feel that the cur- leaving room for improvement Director, reported that he listened to The undersigned discrimination because of actual or several of Rev. Russell's Sunday pro- rent network radio situation offers [BT, April 28]. alleged associations or beliefs, past grams when he was in the control room; cause for grave concern. As affiliates Referring to negotiations with or present, and agree to insert a that Rev. Russell made no attempt to radio network we be- preach but endeavored primarily to of the leading adjacent nations, he pointed out similar no- blacklist clause in con- arouse Negroes to action; that, shortly lieve that a meeting to acquaint all be after Paul Robeson had been cited by situa- that "no plan of operation could tracts dealing with programs pre- un- CBS affiliates with the current [in time a Congressional Committee for tion is desirable. Accordingly we have successful of attack] with- pared by advertisers or agencies. American activities Rev. Russell de- out the participation of our neigh- voted his program time to extolling the scheduled a meeting at the Ambas- ACLU contended the blacklisting virtues of Robeson, stating that he rep- sador Hotel, July first and second. boring countries," and added: "An practice stemmed from listing of resented the colored people and that if Please be prepared to devote at exchange of notes has been made names in the anti- communist publi- he were persecuted all Negroes would two days of your time to this with Canada and Cuba and our be persecuted. least cations Red Channels and Counter- When a rally was held in Los An- problem. We have invited CBS offi- staff is working in collaboration attack. geles for Paul Robeson Rev. Russell ap- cials to be present during the second with their government representa- peared on the platform and it is com- meeting and have been Filed by the Washington law of- mon knowledge that he was active in day of the tives concerned. We expect to work making Robeson's appearance possible. informed by Herbert Akerberg [vice fice of Eliot C. Lovett, KOWL's Of course, Paul Robeson is out an agreement with Mexico reply an acknowl- president in charge of station rela- shortly." explained that Rev. Russell's edged Communist. tions, CBS Radio] that a representa- contract, made in May 1949, con- Then I found Rev. Russell's name in tive group, including Chairman of the To those concerned about enemy tained a provision which reserved "Red Channels." Thereupon I checked use non of three different sources, one of which CBS, William S. Paley, Frank Stanton of -broadcast sources to KOWL the right to reject or can- was the Sheriff's office of Los Angeles and Adrian Murphy will attend. electro - magnetic radiation for cel "any and all contracts with County, which had a large file on Rev. In order to secure room reserva- finding, gave Russell that clearly showed that he was target- Comr. Sterling Advertiser, or refuse to broadcast closely identified with Communistic or- tions for you at the Ambassador or assurances that "counter- measures ganizations.. Another source, namely. elsewhere if desired, must have your are being provided against all any part of or all of any programs Senator Jack B. Tenney, of the Cali- acceptance immediately. We urge your which do not, in opinion fornia Legislature, had a file that also methods of electronic navigation." the of the showed that Rev. Russell consistently attendance in your own best interests Broadcaster, maintain a ouality and followed the Communist Party Line. and we request you wire acceptance He also said it was expected that character creditable alike to the (See the Senate Committee's report fin in care of George B. Storer, Storer the Conelrad plan - developed 1948, pp. 183, 215, 252, and 375.) Similar Broadcaster and Advertiser...." information was disclosed in the files of Broadcasting Co., 488 Madison Ave., under FCC guidance at Air Force "Alert," which is a weekly report pub New York City. request -will be given final ap- This provision is contained in all fished in Los Angeles on Communism. Page 36 June 2, 1952 BROADCASTING Telecasting maybe you can't BUY but you can HIRE experience

FRANK HEADLEY, President DWIGHT REED, Vice President FRANK PELLEGRIN, Vice President CARLIN FRENCH, Vice President PAUL WEEKS, Vice President There is an old copy -book proverb that you can't buy experience. But with H -R Representatives, you can HIRE it.

H -R Representatives was founded by mature men who collectively have one of the most exceptional combinations of years of sales and advertising experiences to be found in the radio and RADIO 40 TELEVISION television industry. And of utmost importance, these sales- seasoned veterans are not desk -bound because they spend their normal REPRESENTATIVES, INC. working hours pounding pavements, carrying the sales stories of the stations they represent to advertising agencies and advertisers.

405 Lexington Ave., New York 17, N.Y. Because H -R has a policy on sending a MAN to do a MAN'S Murray Hill 9 -2606 work, whether it be owner or employee, the AM and TV stations 35 E. Wacker Drive, Chicago 1, Ill. on the H -R list receive the finest RA ndolph 6 -0113 - yes, the very finest And on the West Coast: representation available. 6253 Hollywood Blvd., Hollywood 28, Calif. Granite 1480 Even though you can't BUY experience, you can HIRE it and Harold Lindley, Vice President it pays dividends. 110 Sutter Street, San Francisco, Calif. Exbrook 2 -3407 James Alspaugh, Manager

BROADCASTING Telecasting June 2, 1952 Page 37 Radio Tax Relief (Continued from page 23) WSB LIMITS tion. If he lost money in days of Opined by NARTB's Doherty pioneering in the new field, he was more than likely the money -maker WAGE Stabilization Board should in 1950. The differences devote its functions only to em- starting ploye bear between 1950 and 1951 to the base relations "which upon period of 1947 -1949 in earnings the inflationary picture, and its were enough to make a com- regulations and decisions should great require prior approval of the na- difference in the amount , parative tion's Economic Stabilizer. of money he would have had to pay Uncle Sam. These opinions were offered to Subsequently, a relief provision the House Education and Labor into the Excess Profits Committee in Washington last was written Richard P. Doherty, the 82d Congress. It was Wednesday by Law in member of the WSB and hailed as a victory for the industry industry 1951]. By the same NARTB Employe -Employer Rela- [BT, Oct. 15, director. held the Miller bill could prove NEWLY- ELECTED officers of the Indiana Radio Newsmen at their meeting tions The committee token, on a resolution Res windfall for the licensee May 23 coincident with Indiana Broadcasters Assn. sessions, at WIRE In- hearings (H a variable 532) authorizing a probe of WSB who owns radio along with other dianapolis are (I to r) Phil Haines, WTRC Elkhart, 1st vice president; Ruth Dunagin, WFIU Bloomington, treasurer and editor of the IRN Bulletin; Howard policies as an outgrowth of the businesses. steel wage dispute. The bill was introduced with Stevens, WBOW Terre Haute, president, and Spencer Danes, WKBV Richmond, last Monday. Just secretory. "A further pressure of rising la- nary a murmur bor costs has the grave potential how much chance the bill would of Congress was adjusted, under regulations prescribed danger of generating a very real have this session recession in business activity," Mr. doubtful. Lawmakers are not will- by the Secretary, so as to exclude law this therefrom items attributable to the Doherty warned, in reviewing ing to change the tax business. any event, Rep. Miller radio broadcasting board practices. He charged that year. In "(B) If any part of the total assets WSB had been evaluated without could be expected to re- introduce referred to in paragraph (1) (B) were upcoming early next year. regard to the "real and far- reach- the measure acquired, d i r e c t l y or indirectly, ing impact ... upon collective bar- It adds a subsection (e) to Sec. through the use of assets attributable nation," at any time during the base period to gaining procedures of the 459 (which contains the TV relief June 2: BAB Sales Clinic, Portland, Me. of which, he said, the board is the of the Internal Revenue a business of the taxpayer other than June 3-5: Public hearings on House section) radio broadcasting, the amount deter- Commerce subcommittee investiga- "architect." Code. It reads as follows: tion of immoral" radio and tele- mined under paragraph 2 (A) shall be vision programs, 10 a.m., Room 1334. Mr. Doherty personally felt that "(e) RADIO BROADCASTING COM- properly adjusted by eliminating from New House Office Bldg., Washington. wage stabilization should be con- PANIES.- the excess profits net income (com- June 4: BAB Sales Clinic, Boston. signed to "the deep freezer" or, "(1) In the case of a taxpayer, en- puted for the purpose of paragraph June 5: BAB Sales Clinic, Providence. failing that, be subject to scrutiny of radio broad- 2 (A)) for month such gaged in the business each prior to June 5 -6: Kentucky Broadcasters Assn. of a congressional "watchdog" com- a beginning acquisition, such portion as semi -annual casting throughout period thereof meeting, Seelbach Hotel, be during, but not prior to, the 36 -month is attributable to the assets used, di- Louisville. mittee. In any event, it should period ending on the last day of its rectly or indirectly, for such acquisi- June 5 -6: NARTB TV Code Review deprived of "autonomous rights to Board, NARTB hdqrs., Washington. act in the area of national stabi- base period, and ending with the close tion. For the purpose of this sub- BAB and not engaged paragraph, the excess profits net in- June 6: Sales Clinic, Hartford. lization designed for the good of of the taxable year, June 8 -11: Adv. Federation of America in the business of television broad- come for any month shall be attrib- 48th Annual Convention and Exhibit, all the people. . . ." casting prior to January 1, 1951, the uted to such assets on the basis of Waldorf- Astoria Hotel, New York. As an example, Mr. Doherty taxpayer's average base period net in- the ratio, as of the beginning of the June 9 -10: NARTB TV Board, The subsection day Homestead, Hot Springs, Va. noted that WSB rules and regula- come computed under this of the acquisition, of such assets by shall be computed as follows: to total assets (as defined in section June 12 -13: NARTB Radio Board, tions are universally accepted "(A) If the taxpayer was engaged 442 (f)) determined without regard to NARTB hdqrs., Washington. unions and workers as "indicating during its base period in any business assets attributable to the radio broad- June 16: BAB Sales Clinic. Philadelphia. minimum available floors." Union June 16 -17: American Marketing Ana., fall within the or businesses other than radio broadcasting business. conference, Netherland Plaza Hotel, security does not casting, by computing the average "(C) The Secretary shall by regula- Cincinnati. board's bailiwick, he added. tions base period net income under section prescribe rules for the applica- June 16 -17: National Assn. Radio Farm Wages of radio -TV and other 435 (d) for such other business or tion of this subsection, including rules Directors, spring meeting, Raleigh to board businesses (determined without re- for the computation of the taxpayer's Hotel, Washington. industries are subject gard to income deductions, losses, or net capital addition or reduction. June 16 -19: National Advertising jurisdiction under current economic Agency Network, annual management controls legislation. other items attributable to the radio "(3) APPLICATION OF PART IL- conference, Skytop Lodge, Skytop, broadcasting business). "The Secretary shall prescribe regu- Pa. "(B) By multiplying such part of lations for the application of part II June 18: BAB Sales Clinic, Baltimore. July 23: BAB Sales Clinic, Milwaukee. its total assets (as defined in section June 18-20: FTC hearing on proposed for the purpose of this subsection in radio -TV trade practice rules, Federal July 25: BAB Sales Clinic, Minneapolis. 442 (f)), for the last day of its base the case of an was acquiring corporation rules. Federal Trade Commission July 28: BAB Sales Clinic. Denver. period as attributable to the radio or a component corporation in a Bldg., 6th & Pennsylvania Ave., broadcasting business by the base pe- trans- N. W., Washington. July 30: BAB Sales Clinic. Salt Lake action described in section 461 (a) City. riod rate of return determined under which occurred prior to the close of June 19: BAB Sales Clinic, Washington. section 447 (c) for the industry clas- June 19 -20: North Carolina Assn. of Aug. 15: BAB Sales Clinic, Dallas. the base period of the acquiring cor- Broadcasters convention, Nag's Head, sification which includes radio broad- poration and the respective component Aug. 18: BAB Sales Clinic. San Antonio. casting. The amount so computed shall N. C. corporations." June 20: BAB Sales Clinic. Richmond, Aug. 20: BAB Sales Clinic, Houston. be reduced by an amount equal to Va. SEC. 2. TECHNICAL A MEND - Aug. 22: BAB Sales Clinic, New Orleans. such portion of the total interest paid June 20 -21: Communications Institute, or incurred by the taxpayer for the MENT. -Subsection (e) of section 459 Bowling Green State U., Bowling Aug. 24 -25: Arkansas Broadcasters is hereby designated as subsection (f). Green, Ohio. Assn. meeting and sales clinic, Marion period of 12 months following the Hotel, Little Rock. close of its base period, as is attrib- SEC. 3. EFFECTIVE DATE.-The June 22 -26: Advertising Assn. of the amendments made by this West, annual convention, Olympic Aug. 25: BAB Sales Clinic, Miami. atable to its radio broadcasting busi- Act shall be Hotel, applicable with respect to taxable Seattle. Aug. 27: BAB Sales Clinic, Winston - ness. June 29 -July 2: National Industrial Ad- Salem. "(C) By adding the amount com- years ending after June 30, 1950. vertisers Assn., annual conference, puted under subparagraph (B) to the Palmer House, Chicago. Sept. 8: BAB Sales Clinic, Cincinnati. amount, if any, computed under sub- June 30: BAB Sales Clinic, Syracuse. Sept. 10: BAB Sales Clinic, Louisville. paragraph (A). WIVI Starts July 1: BAB Sales Clinic, Buffalo. Sept, 12: BAB Sales Clinic, Nashville. July 1: FCC to commence TV applica- "(2) RULES FOR APPLICATION OF WIVI Christiansted, St. Croix, tion processing. Sept. 15: BAB Sales Clinic. Little Rock. SUBSECTION. - Virgin Islands, July 3: Sept. 17: BAB Sales Clinic, Birming- began operations BAB Sales Clinic, Pittsburgh. ham. "(A) For the purpose of section at 6:30 a.m. May 15. WIVI has ap- July 7: Republican National Conven- 435 (a) (1) (B), an average base pe- pointed Pan American tion, International Amphitheatre, Sept. 19: BAB Sales Clinic, Atlanta. riod net income determined Broadcast- Chicago. under this ing Co. as its exclusive Sept. 20: IRE conference, Iowa section. subsection shall be considered an av- internation- July 14: BAB Sales Clinic, Detroit. Roosevelt Hotel, Cedar Rapids. al representative. Operating with July 16: BAB erage base period net income deter- Sales Clinic, Cleveland. Sept. 28 -Oct. 1: Assn. of National Ad- mined under section 435 (d); but in 250 w on 1310 kc, station is under July 18: BAB Sales Clinic, Indianapolis. vertisers fall meeting, Hotel Plaza, computing the base period capital ad- supervision of General Manager July 21: BAB Sales Clinic, Chicago. New York. dition under section 435 (f), the com- Edward M. Vickers, who also July 21: Democratic National Conven- Sept. 29 -Oct. 1: National Electronics putations under tion, International Amphitheatre. Conference, eighth annual confer- such section shall be serves as technical supervisor. Chicago. ence, Sherman Hotel, Chicago. Page 38 June 2, 1952 BROADCASTING Telecasting NOW. . . Filament-to-Grid Shorts fkm»steehl Ña'erafli F -892 FIRST with the new, proved design Double Helical Filament Does away with BOWING! Greatly increases tube LIFE!

ANOTHER important Federal "First" is the new Double Helical Filament -for Federal's rede- signed F -892! The design has been completely checked and subjected to numerous filament cycling tests equivalent to two years' operation in normal broadcast equipment. One tube filament was cycled 1500 times -1000 times with the starting current twice rated, and 500 times with the starting current four times rated -without movement or distortion! Wound through 360° for mechanical stability and carrying opposing electrical fields which F -8 Cut -away View of Federal's provide improved electrical stability, the F -892's FOR 5 and`:'f Double Helical Filament Double Helical Filament definitely eliminates BRQADCAS, ,, bowing -one of the primary causes of filament- TRANSMITTERS to -grid shorts. For proof, all F -892's now in the and field are still in service! ELECTRONIC HEATING For full information on Federal's sturdier, EQUIPMENT longer -life, more dependable F -892, write to Vacuum Tube Division, Dept. K -568. "Federal always has made better tubes"

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BROADCASTING Telecasting June 2, 1952 Page 39 f McCarran Moves to `SEIZURE POWER Test Truman Claim A CONGRESSIONAL move to test President Truman's contention that he has "inherent power" to seize private property -both disclaimed and reiterated since mid -April by the Chief Executive -was gathering steam on Capitol Hill last week. It was plain that, while the Su- preme Court had not yet announced in labor disputes only if Congress its decision in the steel seizure case, gave power by law. some members of both the Senate and House were disturbed over the Sen. McCarran felt his resolution far- reaching implications of Mr. would not bind the President's ex- Truman's statements. ercise of powers in a given emergency but would prohibit him from The basic underlying issue since seizing industry per se-"at any the seizure threat was first raised time " -without statutory authority. his 17 by Mr. Truman at April The of seizure is per- BARTON A. STEBBINS (seated) of Los Angeles agency bearing his name, news conference is whether the question renews Signal Oil Co. sponsorship of The Whistler on 21 CBS Pacific and President may, under certain cir- haps less academic for newspaper Mountain stations. Standing (I to r): H. K. Carpenter, network acct. exec.; publishers as quasi- public institu- cumstances, seize radio -TV, press William Shaw, CPN mgr.: Edwin W. Buckalew. CPN asst. gen. mgr. for sls. than for radio -TV station and other private property under tions the owners licensed within the struc- SMILING after sponsorship renewal MORRY AXELROD, mdse. dir., Thrifty Constitution. ture of the Communications Act. are (I to r) Ralph M. Barker, star Drug Stores, signs for $75,000 spot To crystalize the controversy, But again, fear has been raised that of WCOP Boston's The Old Salt; Ed campaign on KLAC Hollywood. Stand- James Thomas v. p., Sen. Pat McCarran (D- Nev.), chair- the President could seize stations Shea, media dir., ing (I to r): Don Breyer, exec. man the powerful Judi- Chirurg Co., Rudy Bruce, adv. mgr., Factor -Breyer, L. A., and Larry Bus - of Senate short of a war -type emergency- New England Coke Co. kett, KLAC sls. mgr. ciary Committee, last Monday in- viz., in a labor dispute or under troduced a resolution (S J Res 158) other conditions. which would specifically prohibit The question with respect to ra- such seizure by Constitutional initially was amendment. dio -press seizure raised last April by Col. J. Hale Extent of Proposal Steinman, co- publisher of the Stein- The McCarran proposal, which man newspapers (which own radio - was referred to his own committee, TV properties). Mr. Truman said that under certain circumstances would amend the Constitution to the President must act in the best provide that "the executive power interest of the country. On April of the United States shall not be 24, he denounced as so much hooey construed to extend at any time to any taking of private property any idea as to whether he could other than in a manner prescribed seize stations and newspapers. But by law." again, at his May 22 news conference, he said he felt he had in- Committee authorities acknowl- herent power of seizure over in- edged that this would embrace all dustry. "private property" including radio, W. A. AVERY (seated) of W. T. LLOYD FRIEND, exec. dir., Mid -South Milk Producers Assn., arranges for television and press industries of Provisions for Seizure Cited Grant Co., signs for KXYZ Houston's communications Bill Roberts' Town Crier of the Air. Dugout Dope and baseball scorecast not falling within Radio and TV stations under Sec. the realm of public Standing (I to r): Bill Roberts, prog. over WHBQ Memphis. Frank Willis, utilities. 606 (c) of the Act are subject to star; Ted Hills, KXYZ mgr., Fred WHBQ acct. exec., witnesses signing. Sen. McCarran, in stating his seizure upon Presidential proclama- Presley, Grant adv. mgr. proposal, explained: tion "that there exists war or threat of war, or a state of public peril or The purpose . . . Is to eliminate not only all doubt, if oubt there be, but disaster or other national emer- also all argument over the question of gency, or in order to preserve the whether the President has any right, inherent or otherwise, to seize an in- neutrality of the United States." dustry, or any other private property, The Communications Act was re- when he has not been authorized to do so by a law passed by the Congress. vised last October and implemented with an Executive Order in Decem- Sen. McCarran said no question ber. Seizure is spelled in the pro- could arise as inherent to powers if vision to authorize "use or control" his amendment were adopted by two- thirds of the Senate and House and of any station by a government ratified by the legislatures of three - agency. fourths of the states. He said he What is not generally known is is hopeful for committee action in that a disclaimer of inherent pow- "the near future" and that he would ers was attached the Emergency strive for Senate consideration "at to COMPLETING Cleveland transfer of Ohio Story to WGAR are (seated, I to r) War Powers Act as first extended Nelson Olmstead, prog. narrator, and L. L. Evert, asst. to v. p., Ohio Bell the earliest possible date." last April to June 1 and again last Telephone Co., sponsor; standing (I to r): Mannie Eisner, WGAR sls. rep.; Bob Dailey, McCann -Erickson acct. exec., and John B. Garfield, WGAR sis. mgr. The Nevada Democrat explained week to June 15. Sense of the orig- there is need beyond the present inal rider is that nothing in the act steel case for a "desirable safe- shall be construed as providing au- guard at any time, for it can never thorization for seizure of private be foretold whether some future property -strictly aside from the President might not be or become Constitutional question. despotically inclined, power mad, careless of individual liberties, Both the Senate and House Judi- contemptuous of the Constitution, ciary Committees rejected more excessively military minded or definitive initial proposals along otherwise inclined to the usurpa- that line and sent the legislation tion of power." (S J Res 156) to the White House In the immediate instance, it to meet the June 1 expiration dead- would be "clearly necessary" if the line. Intent to consider this pro- Supreme Court rules in favor of the viso in a Constitutional light is steel industry seizure, he added. promised before the Act is extended Government could seize industries again beyond June 15. "300" BROADCAST

Photo by loolen Studio for The Holoid Company. Taken of Fairport Hatcheries, N. Y.

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BROADCASTING Telecasting June 2, 1952 Page 41 And now the H PL is in

June 2: CBS Radio's big 50,000 -watt affiliate in Charlotte, WBT, becomes

the twelfth station to broadcast locally the most sales -effective participating

program in all broadcasting -The Housewives' Protective League.

Starting today, WBT (which has a greater audience in Charlotte than all other stations combined and virtually no competition from other Charlotte stations throughout the rest of its 62- county -unit area) carries the daily HPL programs throughout a sales territory where 562,860 well -to -do radio families live and listen... and where last

year retail sales added up to a walloping $1,712,165,000!

Now, with the addition of WBT, you can buy The Housewives' Protective League

on twelve big stations (each of which has the largest average audience in its area), or on any one or any combination of these stations. All together, they cover 16,351,650 radio homes (38.8% of the nation's total), and $60,480,583,000 worth of retail sales (40% of the nation's total).

Ironclad proof of the HPL's ability to sell your product lies in the partial list of advertisers (right) who have used the HPL in recent months. Their success is the reason the HPL is known far and wide as "the program that sponsors the product - the most sales -effective participating program in all broadcasting."

For information about the HPL, call the stations, their national representatives or...

THE HOUSEWIVES' PROTECTIVE LEAGUE

485 Madison Ave., N.Y. (Plaza 5- 20001- Columbia Square, Los Angeles (Hollywood 9 -12121

Soirees: Sales Management, May 1952; BMB, 50100 %a daytime audience area; Pulse of Charlotte AMONG THE ADVERTISERS WHO HAVE USED THE HPL IN RECENT MONTHS:

Admiracion Shampoo Krey Packing Co. Allstate Insurance Co. La Choy Allied Molasses Co., Inc. La France All Sweet Margarine Ladies' Home Journal American Chicle Co. Lava Soap American Safety Razor Corp. Libby, McNeill & Libby American Security & Trust Co. Lion Brand Paints Asbeston Ironing Board Covers Lite Soap Avco Manufacturing Corp. Look Magazine

B in B Mushrooms Lyon Van & Storage Co.

B & M Baked Beans Marcel Paper Mills, Inc. Bamby Bread Frank Mann Potato Chips the Carolinas Birds Eye McCrory's Stores, Inc. Blue Coal Metropolitan Federal Savings Bon Ami Metropolitan Poultry Co. Bondgards Creamery Milani Foods Salad Dressings The Borden Company Milnot Bosco National Biscuit Co. Boston Globe Nestea Brick's Social Club Mince Meat Nucoa Briggs & Co. Frankfurters 0 -Ce1.0 Sponges ...on WBT! Brisk Olson Rug Co. Capitol Frito Co. Corn Chips Ottenberg's Bakers Centennial Flour Pal Orangeade Cheer Pepsi -Cola College Inn Food Products Co. Pequot Mills Country Squire Turkeys Peter Paul, Inc. Dennison's Chili and Catsup Pevely Dairy Products Diet Delight Philadelphia Dairy Products Dining Car Coffee Pioneer Laundry The HPL Markets: Dodge Division, Chrysler Corp. Plymouth Rock Gelatine Doehia Greeting Cards, Inc. Rayex Doeskin Tissues Rea lemon Downyflake Waffles Red Devil Soot Remover PHILADELPHIA Drano Reddi -Wip Dromedary Mixes Rockingham Poultry Co. Early California Olives Sandwich's Candies Economy Cup Coffee Sanitary Rug Co. Embassy Dairy Scribbans -Kemp Biscuits Empire Crafts Silver Plan Sears Roebuck & Co. Fels & Company Seaside Lima Beans Loan 50,000-watt WRVA First Federal Savings & Seven -Up Fleischmann's Yeast F. H. Snow Canning Co., Inc. Florida Citrus So Good Potato Chip Co. Ford Motor Co. Sofskin Creme Franille Ice Cream Spandy G. Washington Coffee Stokely -Van Camp, Inc. Galbraith's Lumber Sunkist Lemons Gaymont Lab. Yogurt Sure-Jet General Electric Co., Lamps Swans Down Flour Gibbs & Company Sweetheart Soap Gill's Hotel Special Coffee Swift & Company I. J. Grass Noodle Co., Inc. Teddy's Sea Food Griffin Shoe Polish Tide H -0 Oats Tip -Top Bread Habitant Soup Co. Tip Top Orange Juice Nandi Food Products Co. Toucans Juices Hellmann's Mayonnaise Trend Detergent Henacres Poultry Farm U.S. School of Music Hillman Minx Universal Trading Hills Bros. Coffee Children's Records Hires Root Beer Vess Beverages Holiday Brands Soluble Coffee Washington Flour Holiday Magazine Washington State Apple Home -Style Frozen Waffles WASHINGTON Advertising Commission Hood Rubber Company Washington State Hood's Milk Co. Fruit Commission Hot Shoppes Western Beet Hoyt Brothers Pie Mixes Sugar Producers All stations are represented by CBS Radio Spot Sales except el RO, which Is represented by Free & Paters Inc. *The Paul Gibson Show International Harvester Co. Whirlpool Washers Iodent Tooth Paste White Star Tuna Interwoven Stocking Co. Whiting's Milk Jelke's Good Luck Margarine Wilbert's Wax Jerman Brothers, Inc. Wilkins Coffee Herb Jones Scouring Cloth Wilson's Evaporated Milk Joy Hosiery Mills Windex Juice Industries Woodward & Lothrop Ken -L- Products Dog Food Youngstown Kitchens Kenu Yuban Coffee Kiplinger Letter Zenith Hearing Aids DEFENSE ORDERS CBC APPROVALS Rep. Brown Hits Policy Board of Governors Issues FOURTEEN Canadian stations CURRENT military procurement stock policy channeling defense con- were recommended for trans- of be licensed tracts to key industries on the fers and two to for basis of local employment needs emergency transmitters. Actions rather than lowest bids drew Con- were taken at the May meeting of gressional censure May 22. the Canadian Broadcasting Corp. board of governors held at Quebec Rep. Paul Brown (D -Ga.) served City, May 16. Emergency trans- notice that members of the south- mitters were recommended for bloc in ern Congress would wreck CHLP Montreal, 250 w, and CJON economic controls legislation if St. John's, Newfoundland, 100 w. necessary to forestall the practice of the license of in the apparel industry. Other in- Transfer CHUB dustries were not mentioned, but Nanaimo, was necessitated with control changing from George the practice has been followed in WCCO Minneapolis -St. Paul aired its 100th remote broadcast from Lewis- electronics and elsewhere by mili- Randall to Standard Broadcasting Minn., 115 miles from its Show, Own Bob, tary authorities since former De- ville, studios. Our originated in Co. Ltd., in which the Vancouver fense Mobilizer Charles E. Wilson Our Own Hardware store. Happy to have overcome engineering headaches Sun has some interest. first announced it last year. CJNT Quebec, changed hands of the long remote are (I to r) Steve P. Duffy, president -general manager, from Goodwill Broadcasters of Congressman Brown and others Our Own Hardware Co.; Phil Lewis, WCCO assistant sales manager; Bob Quebec Inc., to H. Bouffard, J. M. protested on grounds southern in- DeHaven, star of show, and Art Lund, radio -TV vice president, Campbell - Dessureault and Jean -Paul St. dustries would suffer because of Laurent, all of Quebec, holding the procurement policy. Mithun Adv. equal shares. CKXL Calgary, Advertisement changed hands, with Fred Shaw, FTC RULES TALK formerly of CFAC Calgary, and C. E. Chesher, Calgary, obtaining Appliance Groups to Meet majority control. Printers' Ink Puts REPRESENTATIVES of major Other stations whose applications for share transfers were recommended In- radio -TV appliance trade groups cluded CHOIR Saskatoon, CHNC New are expected to attend a three -day Carlisle, CHLN Nelson, CKOK Pentic- ton, CJOB Winnipeg, CFAR Flin Flon, "Spotlight" on Spots conference June 18 -20 tentatively CJBR Rimouski, CHNB Campbellton, set by the Federal Trade Commis- CHRS Jonquiere, CHBW Bridgewater, sion for discussion of trade prac- and CJLS Yarmouth. Our June 27th issue will carry a major tice rules proposed by the special editorial report, telling why "Spots" are All- Industry Committee [BT, May 12]. Inaugural Plans Begin so productive -- and how to use them. Among organizations expected to FIRST marks of organization for send representatives are the arrangements committee on Capitol Now, Na- because Spot Radio is ers of advertis- tional Electronics Distributors Hill for inauguration of the U. S. commanding increased atten- ing -Sales man- Assn., National Television Dealers President-elect next January are tion by advertisers and agen- agers, regional Assn., National Assn. of Cathode under way. House Speaker Sam cies, AND is being used by managers, ad- Ray Tube Mfrs., and National Rayburn (D -Tex.) has appointed thousands of local advertisers, vertising mana- Appliance & Radio Dealers Assn. himself, Majority Leader John our editors traveled far and gers, and top Officials of Radio -Television Mfrs. McCormack (D- Mass.) and Joseph wide interviewing advertisers management Assn. and individual firms also will Martin (R- Mass.), the minority attend. leader, as the House members to throughout the country to ob- who give the fi- Bob material Kenyon The commission has set aside serve jointly with three Senators tain the used. nal O.K. to agen- three days, rather than one, with already appointed by Vice Presi- Actual case histories that cy executives who buy literally the hope industry segments can dent Alben Barkley. The Senators show how Spot Radio is now thousands of Spot Radio Pro- agree on radio -TV trade practice are Carl Hayden (D-Ariz.), prob- rules drafted by the committee. able chairman, Majority Leader helping to sell coffee, tractor grams in all parts of the country. Paul Butz, FTC Trade Practice Ernest W. McFarland (D- Ariz.) brakes, shirts, beer, varnish, Bureau chairman, will preside. and Styles Bridges (R -N. H.), the sewing lessons, fly killers, beans Closing date for this issue is FTC then will prepare a final minority leader. Work on stands and temporary seating and a host of other products June 17, so please draft and set a hearing at which' arrange- wire, write or ments should be under way by fall. and services, are included in any group may appeal the final phone us your reservation rules. FTC authorities held out the this up to the minute report. today. possibility rules may be adopted by BACK PAT Some of the "Spot" features Rates Width Depth this fall or early 1953. The rules WSNY of give you Two -page spread $1,040 15" 10" would extend radio practices to Given for Safety Work this article the facts television, with certain modifies on -The Growth of National Pull page 520 7 10 Two- thirds page 365 Lions. CONGRATULATIONS have gone Spot Radio Volume, Why Na- 4% 10 One -half page 275 4% 7; to WSNY Schenectady, N. Y., from the tional Advertisers are using Spot One -third page 185 city's mayor, city manager and 21/4 10 Brightman Named President Bob Hanna of Radio, Different Types of Na- One -sixth page the 95 21/4 4% Schenectady Chamber of Com- tional Spot Radio, How Spot (Standard SAMUEL C. BRIGHTMAN, for- Colors: $125 per color extra) mer newspaper correspondent and merce, upon the station's receipt Radio Fits Into the Complete Contract advertisers receive radio newsman, has been named of a public interest award from Advertising Program, National and Sales the benefit of frequency dis- publicity director for the Demo- the Safety Council for and Advertising Programs That cratic National Committee. Ap- "exceptional service to safety" counts, of course. Spot Solves Best. pointment of Mr. Brightman, who [BT, April 28]. The dates again: Closing has been serving as acting publicity According to Winslow Leighton, This is an issue that should director since the resignation of WSNY president and general mandate-June 17; publication carry the story of your market date Charles Van Devander last month, ager, its Van de Car & the News and your station, because of our -June 27. was announced last Tuesday by program was largely responsible National Chairman Frank E. Mc- for the award. The station ran ROBERT E. KENYON, an total audience of 23,309 readers. JR. Kinney. Mr. Brightman formerly appreciation ad in the local city more than two -thirds are buy- Advertising, Director was Washington correspondent for newspaper May 5, noting also its t h e Louisville Courier - Journal awards in Billboard magazine's (WHAS- AM -TV) and also was on competition. Mr. Hanna is broad- 205 East 42nd Street, New York 17, N. Y. the news staff of KSD St. Louis, casting manager for GE's WGY Printers' Ink Chicago Pasadena Atlanta Boston London the St. Louis Star -Times and the WGFM (FM) and WRGB (TV) Cincinnati Post. Schenectady. Page 44 June 2, 1952 BROADCASTING Telecasting FOR ALL FREQUENCIES Mycalex, the ideal insulation, offers low loss and high dielectric strength. It is impervious to oil or water, free from carbonization, withstands high temperature and humidity. Mycalex remains dimen- sionally stable permanently and possesses excellent mechanical characteristics. In its present high state of development, Mycalex combines every important insulating advantage - including economy. Mycalex is available in sheets and rods, can be injection or compression molded to close tolerance, is readily machineable, can be tapped, drilled, threaded and ground. INJECTION MOLDED GRADES MYC ALEX 410 MYCALEX 410X

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Executive Of !ices: 30 ROCKEFELLER PLAZA, NEW YORK 20 Plant I General 01 fires: CLIFTON, N.J.

BROADCASTING Telecasting June 2, 1952 Page 45 BBB REPORT ADV. WRITEOFFS Notes Set Inquiries HST Hits Media Campaigns ADVERTISING, merchandising PRESIDENT Truman last Tuesday and servicing of television sets con- opened a new breach in the contro- tinued to be the largest problem versy over alleged practices where- for the Better Business Bureaus by private companies use institu- during 1951, an annual report has tional advertising and write it off indicated. as deductible business expenses. Of 80,548 communications to the While the Chief Executive leveled bureaus about television, 53% were his guns at electric power concerns, complaints, with the greatest num- the attack recalls the move by Sen. ber occúrring early in the year, Hubert Humphrey (D -Minn. ), President Victor H. Nyborg re- avowed administration supporter, ported. Nearly half the inquiries to curb through government so- and complaints received by the col- called "political" advertising as a lective bureaus during the year deductible tax expense. This pur- pertained to merchandising, he pose also would be accomplished by KPOJ Portland, Ore., greets said and 12% of these referred to NEWSCASTER Henry Blanc (I) of Today's News on raising newspaper ad rates to dis- First Federal Savings 8 Loan Assn., TV sets, a percentage matched only Gerrit Vander Ende, president of Pacific courage "extravagant" advertising association in the country, which has by construction inquiries. Radio Tacoma, Wash., eighth largest such [BT, April 21, 14, 7]. where and music were the subject of 2% purchased Mr. Blanc's noontime program for a special network in cities Mr. Truman, addressing the of the merchandise communications. the association has branches, including KPOJ, KPUG Bellingham, Wash., KJR Electric Consumers Conference in Seattle, KTAC Tacoma and KORE Eugene, Ore. Ed Henry (r), KPOJ account of rendered by Washington, D. C. last Tuesday, In terms services executive, made arrangements through The Condon Co. Inc., Tacoma, the the bureaus, television rose from charged that private concerns were association's advertising agency. a "vicious campaign" seventh place in 1950 to third place embarked on to discredit public power projects in 1951 with some 80,548 consumers action. Of those, 207 were referred the bureaus with ques- as socialism- through radio and contacting to law enforcement bodies for fur- he might In this category, television printed media. He said tions. ther action, with the ultimate result seek a probe to see whether the was superseded -by numbers of that questionable ads decreased by milestones... of campaign violates the Federal Cor- calls but not necessarily number about 8 %. Mr. Nyborg said that rupt Practices Act. complaints -by home construction legitimate advertisers did a better WBOW Terre Haute, Ind., is special programs to cele- They "are spending millions and and solicitations. j o b of maintaining accuracy planning millions of dollars on this cam- Most common TV complaint was throughout the year, that consum- brate its 25th anniversary June 15. are sponsoring nation- Many KBOW personalities paign. They that long delays were suffered by ers became more critical, and that former wide programs which cost to be through taped radio consumers in waiting for their sets media continued to cooperate in are featured many of every messages. WBOW also is conduct- thousands dollars to be serviced, which servicemen building higher advertising stand- week. They are running full -page attributed to unavailability of re- ards. ing a "memory" contest, asking magazines, month on the ads in the big placement parts and tubes. The Publicity and education cam- listeners to write a letter after month," the President said. I remember best Better Business Bureaus appointed paigns of the bureaus used a total theme, "What Target of Mr. Truman's fire was about WBOW." a service committee which, meeting of 2,492 radio spot announcements, the Kansas City Power & Light Co. with a counterpart from the Radio - radio programs and 111 televi- * s s Mr. Truman also noted that a Television Mfrs. Assn., evolved sion shows last year, it was noted. EIGHTIETH anniversary is be- large advertising agency "actually procedures for handling consumer ing celebrated by Albert Frank - boasted" that its technique was so complaints on a national level. Guenther Law Inc., New York, ad- successful that its "propaganda" Both groups also agreed to spon- with dis- FOUR JOIN AYER vertising agency, trade was posted by church ministers. sor an educational booklet, explain- tribution of brochure, "Eighty ing factors in purchasing and serv- Three in N. Y.; One Phila. Years of Advertising." Firm re- icing a TV set, which will be dis- personnel changes in three calls its start as two -man financial KOMO Binaural tributed by RTMA and the Better FOUR departments of N. W. Ayer & Son, and transportation agency and ex- HAILED as "sensationally success- Business Bureaus upon publication New York and Philadelphia, were pansion to all fields with annual this year. ful" was KOMO -AM -FM Seattle's announced by the agency last week. billings of about $10 million. Over May 18 broadcast to the public of Progress was also reported for J. J. Clarke, sales manager, 160 people now staff headquarters binaural transmission over its AM the, bureaus' "Truth in Advertising" Home Laundry Equipment Div. of office in New York and branches and FM facilities on Voices of the campaigns, under which almost General Electric Co., joins the in Boston, Chicago, Philadelphia, Northwest, sponsored by the Seattle 8,000 advertisements of the mil- plans - merchandising department Washington and San Francisco. First National Bank and featur- lions scanned required corrective in Philadelphia today (Monday) ; s * * ing the 41- member Adelphian con- William F. Roseboom, former vice RONALD DAWSON, radio -TV cert choir of the College of Puget president of public relations firm actor -writer, on June 3 observes his Sound, Tacoma. The airing was Advertiser Tie -in of Davies, Emery & Roseboom, 25th anniversary in radio. under direction of Stanton Bennett, joins the public relations depart- s « s chief development engineer for A WASHINGTON, D. C., ap- ment in New York; Monica Geran, pliance dealer is using a radio GUSTAV A. BOSLER, NBC KOMO. Binaural broadcast also promotion editor of Glamour maga- took place over WGN and WGNB station to promote the sale zine, also moves into the New York New York veteran employe who re- sets programs tires at the end of June and who (FM) Chicago May 22 at the an- of TV. -and public relations department to- and the on a television station in the was head of the network's model nual Radio Parts Show day (Monday), and Robert Pavloff, Audio Fair [BT, May 26]. same city. The arrange- director of Temple U. alumni fund shop most of his 25 years with ment involved a tieup among and editor of Alumni Review, joins NBC, was honored at a surprise along with other public figures. Phillips radio -television store, the copy department in Phila- party May 23 by 200 fellow em- s s s WTOP -TV and WWDC Wash- delphia, also Monday. ployes and friends and was pre- KATL Houston marked its fifth ington, as well as the agency, sented with a 25 -year NBC plaque. birthday on May 21. King H. Rob- Cohen & Miller. Phillips, He has spent more than 40 years in inson, vice president -general man- which sponsors half of Wash- New WICH Building communications. ager, in an interview in the Houston ington Senator baseball s s s Press, traced the station's increase broadcasts on WWDC, uses WICH Norwich, Conn., is now operating from a new two-story PROGRAM, Meet the Press from 1 kw to 5 kw and expansion commercials mentioning of staff personnel from 19 to 31. WTOP -TV shows to push its concrete block structure near its (NBC radio, Sunday, 10 -10:30 p.m.; NBC -TV, Sunday, 7:30 -8 p.m.) , * * s TV sets. TV stars and day transmitter on the outskirts of the will ánd time of program are cited city. John Deme, WICH general celebrate its seventh anniversary WBEN - TV Buffalo was four manager, announced the new sign - June 2. Martha Rountree and Law- old May 14. No special ob- twice per game. Unusual tie - years on time of 5:30 a.m. and that Wil- rence E. Spivak, owners of the pack- servance was planned. During its in is natural for Arch Mc- age, Donald, WWDC baseballcast- liam E. Kelly, city's newly -ap- will mark the occasion by a first few weeks of operation the sta- of "political supper" in er, who also is WTOP sports pointed superintendent recrea- Washington tion was on the air 14 hours weekly director. tion, has been signed to handle the on that date to which various Presi- and now is on more than 14 hours 6 -7:45 a.m. duties. dential candidates have been invited daily. Page 46 June 2, 1952 BROADCASTING Telecasting more help for busy media buyers

Publishers and station operators show increasing awareness of media buyers' problems

You who use Standard Rate and CONSUMER representatives' contacts.Thus they keep wanted MARKETS os tools of your trade are thoroughly information instantly available -on the spot -to familiar with the standard listings of media sta- help the busy media buyer buy. tistics and market data.

But do you realize the extent to which publishers and station operators supplement the standardized data with additional media information-in the form of Service -Ads? They are realistically aware of your need for information about things that make each station or publication different from its contemporaries -information that you cannot expect to find in the standard listings. They know, too, that you don't always have the time you need to call in all of the media under consideration to get answers to all the questions that arise in the course of selection. So, last year, approximately 1,050 publica- In the course of your tions, radio and TV stations in used space SRDS daily use of SRDS publications. They supplemented the information monthly publications in their listings in Standard Rate (or their markets' and CONSUMER MARKETS don't forget listings in CONSUMER MARKETS) with Service -Ads -in Service -Ads like - that reminded buyers of the important differ these there is more ertces about their media values that they've been good help for busy registering through their promotion and their media buyers. sr d s

STANDARD RATE & DATA SERVICE, INC. Walter E. Bonhof, Publisher the national authority serving the media -buying junction 1740 RIDGE AVENUE EVANSTON, ILLINOIS SALES OFFICES: NEW YORK CHICAGO LOS ANGELES Publishers of consumer meaziee rates and dote business publication rotes and data national network radio and television service radio rotes and data television rotes and dota news ratas and dato Fr*ssporfallen advertising rota and data A. R.C. weekly se rota and dote consunor markets, serving the model-media selection function

NOTE: To Station Managers

Service-Ads have become such a valuable part of SRDS has interviewed research and media men, ac- SRDS publications that we want all advertising execu- count executives, time buyers, advertising managers. tives to know more about them. That's the story be- An analysis of their viewpoints, practices and needs hind the advertisement reproduced here; appearing is available in the "Spot Radio Promotion Handbook" currently in Advertising Agency and Printers' Ink. (at cost: $1.00). Then, to help you convert these view- The information found in the SRDS monthly books points into Service -Ads that will really "sell by help- and CONSUMER MARKETS is often the LAST WORD ing buyers buy," we have condensed this information about your station and your market ... the last word into another handy booklet, "Copy Organizer for Serv- seen by agency men when they're under pressure; ice-Adsin Radio Rates & Data."Available at cost, $1.00. building a list or defending a list. To help you make it the last word in effectiveness, WALTER E. BOTTROP, Pub.( WERE TONO

WAYNE JOHNSON Newscaster ... "voice of the news" in Cleveland ... 6 years (radio news)

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All news re- written & processed Associated NS Service Police -Fire Dept. Radio Beeper' system for on- the -air interviews. ern Ohio Localized by the WERE News Staff.

Representatives

ID ... 5000 WATTS 1300 KC VITAL TO NORTHEASTERN OHIO Dollars When They Count Q editorial WHEN a Senate committee petitions another our respects to: 4 Senate committee for funds for a government f.',. agency in an election year when the accent is on excruciating economy in government - that's news. It happened a fortnight ago. Sen. Edwin C. rJ(iJE Johnson's Interstate & Foreign Commerce alter ebano Committee unanimously petitioned Sen. Burnet WHEN WALTER EVANS passed on last R. Maybank's subcommittee on Independent Wednesday, radio lost an unsung hero. In the Offices Appropriations to give the FCC another trade he was known and respected as the di- $800,000 to hire people to expedite the licens- recting head of the Westinghouse stations - ing of new television stations. Last Wednes- a blue ribbon list of well -operated outlets. But , day, the Senate Appropriations Committee ap- he left management -and the limelight -to his proved $600,000 more, specifically for TV. This managers. He was content to remain in the is probably without precedent. It underscores background. again the high interest in Congress to get a Among his friends and co- workers, Walter nationwide television show on the road. Evans was regarded as a modest, efficient, but Even with 18 or 20 additional examiner very human boss. The prestige and the stature teams, the outlook isn't too bright for prompt of the stations and the electronic plants he authorization of any substantial number of TV f - operated placed him in the top policy echelon stations in desirable markets. That's because of Westinghouse. contests are indicated, notably for the VHF EDWARD HOLLAND BRONSON Like many others in radio, Walter Evans assignments, in virtually all major cities. Con- take came up through the engineering ranks -first tests months, sometime years. THOUGH all's relatively quiet around as a ship wireless operator, and then into sta- There are those who feel the additional funds NARTB's TV department, where they're tion engineering. For two decades he directed sought won't really expedite FCC action. They grooming the three -month -old Television Westinghouse radio operations. But what point to the past, when the FCC has been sur- Code for a career of activity, if not controversy, wasn't generally known is that he also oper- feited with appropriations. And that record nobody's being fooled by the peaceful way most ated the vast X -Ray and Electronic divisions, discloses that the FCC procedures have slowed of the nation's civic, cultural and religious organized the radio and television manufactur- down inexorably, year after year. More staff groups have reacted to the industry's manual ing divisions, and, just two years ago estab- lawyers meant more intermural discord, more of program and advertising behavior. lished the Air -Arm division. He also found paper -work and more delays. time to serve his government on special as- They know what's coming, and they'll be That does not have to be. The revised Mc- ready with what at the moment might be de- signments and missions in telecommunications, Farland Bill now pending in the House has, here and abroad. scribed as a semi -secret weapon -Ed Bronson, as its primary purpose, tightening up of FCC newly named NARTB director of television The whole of contribu- story Walter Evans' procedures. The Commission would be required code affairs and a practical telecaster. tions to telecommunications may never be told. to report to Congress on the status of cases In a decade -and -a -half of radio, TV and As to radio, the record shows he left it better not in hearing but pending after three months, than he found it. government activity, Ed Bronson has been and cases in hearing pending after six months. in some rough spots. One of the rougher in- This measure already has passed the Senate. cidents occurred during the war when he was In revised form, it has been reported favorably at the Office of Censorship with responsibility by the House Interstate Commerce Committee for foreign -language programs originating Transit Green Light and House passage is likely, despite continued domestically. sabotaging efforts by members of the FCC staff. Everybody wanted to be a censor in those THE FAVORABLE Supreme Court ruling on days, including the FCC and the Office of War transit radio ought to assure a profitable There's more involved in the resumption of Information. The competition got into pro- future for this specialized broadcasting service. TV licensing than service to communities which ceedings of the special congressional commit- Considering the extraordinary handicap of demand it, although that's reason enough. tee investigating the FCC. With a clear Ex- having the very constitutionality of their oper- There's talk of an impending downward spiral ecutive Order to back him up, Ed Bronson ation questioned, the transit broadcasters have, in business. Some lines, notably consumer carefully observed testimony of the two com- from all reports, done extremely well. It would goods, are soft. Farm commodities are in a peting agencies. He patiently listened and he seem clear that transit has established itself, gradual decline. There are portents of a reces- patiently waited. against most discomforting opposition, as an sion. Television's emergence could provide an When the colloquy reached the usual double- effective advertising medium. anchor to windward against an impending eco- talk and gobbledigook stage, Mr. Bronson It remains now only for the transit broad- nomic storm. Sen. Johnson talks in terms of couldn't stand it any longer and summed it up with classic: "I'm getting weary of casters to straighten out the public relations $3 billion as an "ultra- conservative" estimate this these excursions into the dialectics of the problems confronting them. Though the Su- of the business that would be stimulated in two affirms the of periphery." That stumped even the double - preme Court's decision legality years, if the FCC has the manpower to transit- casting, it does not dispel the condi- proceed talkers, and Office of Censorship went about tion that brought the case about. full -tilt. Applicants, he states, will invest $250 its job with powers intact. Transit -casting was victimized by such catch - million. Ten million people will invest more This was a typical Bronson approach to a phrases as "captive audience." Such surveys than $2 billion in sets. Thousands will be em- tricky situation. Often when the going gets as have been made indicate that objectors are ployed by manufacturers, wholesalers and tough he turns on a wry sense of humor. a small minority of transit passengers. retailers, totally aside from the vast expendi- When trouble engulfs him, he takes a philo- All credit to those who carried the transit tures for advertising. sophical approach and sets out to see what can case to the highest tribunal after the stiff Here another agency of government could be done about the mess. rebuff of the lower court. They can now move pitch in. The Department of Commerce has Mr. Bronson's main job at NARTB will be ahead on plans which were shelved because of to serve as liaison executive on code matters the litigation and the hard fight against the the main function of stimulating and helping medium by many powerful newspapers. business. Could not some of its manpower and with general public and interested organiza- The sweeping 7 -1 decision opens a new radio resources be geared toward expediting tele- tions. That's his formal directive, a little vista. It sanctions the birth of a new adver- vision's economic development ? In the depres- double -talky in itself. Put into active terms, tising medium. It affords the opportunity to sion of the early '30's, radio proved just about it means the finger is pointing at him as a substantial number of FM broadcasters to the only depression -proof industry. trouble -shooter to see that the code clicks. ear a return on their investments. The first test is to see the FCC get additional He brings to the job a substantial reservoir B t the court opinion merely affirms the con - funds for examiner teams. It then can have no of qualifications, having, among other things, sti tional right to broadcast music, news and directed a television station right from the com ercials on public vehicles. The job of valid excuse founded on shortage of manpower the ransit-caster now is one of prudent man- or funds. While all signs point to favorable cement-pouring stage; served, as noted, in a age ent and operation. That means prudent action it still behooves applicants to let their censorship capacity; managed a radio station, pro ramming. As always, the public is the delegations -in Senate and House alike -know and finally, created a successful town- meeting fina arbiter. of their avid interest. (Continued on page 53) Page 50 June 2, 1952 BROADCASTING Telecasting NBC's MEN IN THE NEWS: Hicks

"Something burning is falling through the sky ..."

That something was a hit German plane. The time was D -Day, 1944. Speaking from a warship in the heat of the battle, George Hicks was making his masterful recordings of the greatest military action in history.

First to broadcast from a dirigible and from a submarine, Hicks is uniquely a broadcast reporter. He joined NBC in 1928, a year after network radio began.

From an eclipse of the sun seen in the Pacific to the funeral of George VI, George Hicks's dispassionate reporting has brought America to the scene of many of the historic events of our time.

Now in this vital election year Hicks and 100 other NBC men of news are assigned to cover the conventions and the elections as they've never been covered before.

The NBC News Center is pre -eminent in the field because of men like Hicks, Dreier, Warner, Godwin ... because of its thousand -man news -gathering force ... because regularly on radio and television, NBC broadcasts more hours of news than any other network.

Virtually everyone in America hears the news first on radio and television. They hear it while it is news. And the fact that the highest rated news shows on radio and television are NBC's means most people hear the news first and hear more of it from NBC.

NBC radio and television a service of Radio Corporation of America

Photograph by RALPII STEINER

BROADCASTING Telecasting June 2, 1952 0 . Page 51 WORLD RELEASE NEW WJBK UNIT Firm Notes New Material Peter Storer Is Director WORLD BROADCASTING SYS- ESTABLISHMENT of a sales pro- TEM Inc., New York, transcription motion and merchandising depart- library firm, last week announced front office ment at WJBK -AM -TV Detroit, that "one of the largest releases with Peter Storer as its head, was of new material in the history of announced 1 a s t World sales and program services" DIX WCBS New York, week by Gayle V. had been sent to 900 WBS sub- ILLIAM P. Jr., assistant sales manager, to WTAM Cleveland, as sales manager. Grubb, vice presi- scribers as a special service to W dent and man- augment the firm's commercial ALFRED A. BROWN, former sales manager of WWSC Glens Falls, aging director of program series. N. Y., to sales staff, William G. Rambeau Co., N. Y., station represent- the stations. Robert W. Friedheim, WBS gen- ative firm. Mr. Grubb said eral manager, explained that the that "although releases include special program- FRANK CONWELL, general manager, KCIL Houma- Thibodaux, La., WJBK has al- ming material for company's new to WKRG Mobile, Ala., as administrative assistant to KENNETH R. ways cooperated package, County Fair, starring GIDDENS, president. with its adver- Judy Canova, which will be released HAL HUDSON, TV manager, and BEN FEINER Jr., executive TV pro- tisers in mer- Mr. Storer for broadcasting June 15, as well chandising a n d as Material for established features ducer, both CBS Hollywood, named to handle TV department management and production activities, respectively, while HARRY ACKER- promotion, the station feels the such as A Chapel by the Side of time has arrived to institute a more the Road with Raymond Massey, MAN, vice president in charge of network programs, CBS -TV that city, vacations in Europe. aggressive plan of dealer and dis- Freedom Is Our Business featuring tributor tie -ins." He said Mr. Robert Dick Montgomery, the WILLIAM L. SNYDER, Forjoe & Co., Chicago, station representative, Storer was named manager of the Haymes show, the Three and Suns to Gill, Keefe & Perna, same city, as member of sales staff succeed- new department because of "the Lyn Murray shows. Sixteen differ- ing HOWARD M. KEEFE, who has resigned. outstanding success he achieved in ent artist groups are represented the field of public service." including orchestras, singer s, GEORGE W. CLARK Inc., Chicago, named by KOWL Santa Monica, as choral groups and instrumentalists. Mr. Storer will handle all of the station representative in mid-western and eastern areas. WJBK -AM -TV merchandising As an additional aid to local ac- BYRON K. HARRIS, former traffic manager, WCPO -TV Cincinnati, tivities, including tie -ins with vol- radio sales, World Sales & Program untary Service has also released "World to sales staff, WLWT (TV) that city. and regional chains, point - of -sale displays, special promo- Sell Sounds," a sound effects fea- JOSE E. CHAPA appointed general manager of KLVL Pasadena, Tex. ture designed to boost sales by tions, and other devices to acquaint consumers with merchandise adver- "increasing the impact of com- WALKER REPRESENTATION Co., N. Y., appointed station represent- tised on the mercials now on the air." Package ative by WEAT Lake Worth, Fla. WJBK stations. presents material for time and A son of President George B. weather lead -ins as well as spe- SANFORD I. WOLFF, Chicago radio attorney and partner in Riskind & Storer of Storer Broadcasting Co., cial lead -ins for patriotic appeals, Wolff, moves June 1 to Suite 606, 134 N. LaSalle St. Telephone is which owns the stations, the new election and sports programs. FInancial 6- 0787. WJBK merchandising and promotion manager became affiliated with SEARS & AYER, N. Y., appointed. Wational representative by WRAC the Storer organization in 1946, Racine, Wis. following graduation from the U. of Miami. He started with the MARVIN ELLIN, producer, Marvin Ellin's. Block Party, to permanent company's WGBS Miami as control staff of WMAR -TV Baltimore in .sales capacity. engineer, moving last September to WJBK as public service director. Under his direction, a number of IbatleRaG educational broadcasts were arranged with Detroit and Wayne DANIEL W. KOPS, vice president -general manager, WAVZ New Haven, universities, and a broadcast series Conn., honored as "outstanding young man of Connecticut" at annual on the Detroit schools is currently Junior Chamber of Commerce dinner May 24.1 .. W. J. WILLIS, sales- in preparation in conjunction with man, WKY -TV Oklahoma City, presented with distinguished service Life magazine. award by Oklahoma City Advertising Club. Wdes judging the St. Louis Market, HAROLD SODERLUND, commercial manager, KFAB Omaha, elected ECKO PRODUCTS Co., Chicago, last keep the evidence in mind! president of Omaha Advertising Club.... THELMA KIRCHNER, general manager, KGFJ Hollywood, vacationing in Honolulu. week reported net sales for first quarter of 1952 of $9,680,337 con- You'll lind KWK's LOW -low cost JOSEPH L. TINNEY, vice president, WCAU-AM-TV Philadelphia, trasted with $10,492,769 for the same elected president of city's Poor Richard Club of Advertising Men... . period last year. Net profit this year per thousand radio homes GERALD VERNON, ABC -TV Chicago sales manager, vacationing in was $690,424 or 79P per share on corn - New England. mon stock. delivered makes ... 'Dr. Gallup' Bought e4444 el4e# SIX additional markets have signed e4e St. .c'euta! for George F. Foley's Dr. Gallup, NOW WATTS syndicated pre -election radio series, 5,000 Your Katz man has the entire it has been announced. They are: WWJ Detroit, WHK Cleveland, PRIMARY ONLY St. Louis case in brief with - WGAN Portland, Me., WGUY 813,896 Population Bangor, Me., KNX Los Angeles evidence based on Pulse reports. and KMOX St. Louis. A total of,. 218,870 Homes G obe- Democrat Tower Bldg. 122 stations now carry the political 210,538 Radio Homes Saint Louis interview series. Station pur- chasers who announced sponsors $763,631,000 Total Sales last week were WEEI Boston, to Transducer Co., division of Ameri- LANSING, can Machine and Foundry Corp.; KPRC Houston, to Simpson-Gill- MICHIGAN man Pontiac Co.; WSBA York, Pa., Ford Co. and to Carl Beasley SEE RAMBEAU - New York, Chicago, Los Angeles **, Co. WGAN to N. T. Fox Lumber IMPACT RADIO SALES, Detroit "EMMA and Utilities Distributor Co. Page 52 June 2, 1952 BROADCASTING Telecasting Our Respects To principles of the TV code are right, and believes it will work if good- (Continued from page 50) will and common sense are applied program that has an outstanding to its enforcement. 14 -year record. Ed Bronson was born in Colum- When he arrived in Washington bus May 27, 1910, son of Hiram last week, Mr. Bronson was giving Bronson, long active in Ohio poli- up the direction of WBNS -TV in tics. The elder Bronson wrote the his native Columbus, Ohio, a posi- Ohio primary law back in 1906, a tion he had held since 1949. His monument in political history. The departure for NARTB's code opera- family's political bent was main- tion moved the Ohio State Journal tained in a journalistic way when to call him "one of the best the son covered Ohio politics for equipped men in the nation for the Columbus papers. job." The Journal should know, At Ohio State U., the younger because like WBNS -TV it is one Bronson interrupted his career for of the Preston Wolfe radio-TV- newspaper a year to work as a blacksmith on properties. a construction gang in West Vir- Possibly the Journal was recall- ginia Back in ing and California. some of the early journalistic school, he became cub reporter on feats of Ed Bronson, reporter. Around a local journal and finally news Columbus they still talk of editor of the Ohio State Lantern, a famous escapade at Ohio State campus daily. U., before the vogue of bra and panty purloining. Reporter Bron- After college, he continued his re- son, long holder of an Ohio State porting, moving into radio at degree, was assigned to cover a WCOL Columbus in 1936. At ALTEC campus incident that involved such WCOL, he served as continuity di- sporty tactics as egg- throwing and rector and subsequently assistant miniature cab dumping. general manager. With the out- A cop-one cop -arrived on the break of war, he became assistant scene and alertly grabbed the first to J. Harold Ryan of Storer Broad- youth he saw. That, of course, was casting Co., and then to John E. Reporter Bronson. Foiled, the offi- Fetzer, who succeeded Mr. Ryan as cer called for help. A second cop assistant director of censorship. speech amplifiers arrived, but the duo couldn't With end of the war, Mr. Bron- swerve the persistent newsman son joined WJEF Grand Rapids, from the path of duty. A third, a Mich., as station manager for Mr. The new plug -in preamplifiers, fourth, a fifth and finally a sixth Fetzer, the station's owner and now line amplifiers, monitor ampli- officer joined the fray. The six - chairman of the NARTB Television fiers and power supplies used man army subdued their prey and Code Review Board. Anxious to in the Altec 250A Console are hauled him off to jail as a rioter. enter TV, Mr. Bronson left WJEF now available for general The law won the battle, but not in 1949 to aid in planning WBNS- speech input requirements in the war. A few minutes later the TV, becoming station director when broadcast, recording and intrepid reporter was back at the the station went on the air. quality public address sys- campus on a business -as-usual WBNS -TV, along with WBNS tems. These amazing new units basis. and WELD -FM, still carries the are the smallest ever built for Ed Bronson obviously doesn't Columbus Town Meeting series this purpose and will exceed stop easily when he is on a mission. started by Mr. Bronson 14 years all broadcast requirements. The new TV code assignment, how- ago at WCOL. It has been called Each unit is of open chassis de- ever, is likely to put him in the one of the industry's leading public sign for easy servicing and is middle of some of the fanciest service programs at the local level supplied with a cover tray that crises he has ever met. At this and is incorporated under Ohio can be permanently mounted point, according to an old crony, laws. in a rack or cabinet. Part of he is likely to halt all oratory with Mr. Bronson married Ann Ful- this tray is the receptacle to an observation of this sort, "Hold ton, a former Ohio newspaper- which all connections are everything. Let's get down to the woman and pianist. Son Ted, 15, made. The unit itself slides into core of this thing and see if we plays a trumpet and Mary Ann, 6, the tray and automatically can't work out a way of living to- is following her mother's pianistic centers its plug with the re- gether." bent. Daddy Bronson likes golf ceptacle, making all connec- He has a deep conviction that the and chess, and now loses frequent tions. On the handle end of the chess matches to Ted, an apt pupil. amplifier chassis are push buttons for checking the space current of individual tubes even while the unit is in opera- «#4 tion. The frequency response of `SELL' CHICAGO the A -428A preamplifier and New Group's Purpose the A -929A line and monitor amplifier is within one decibel C JLll N S CHICAGO UNLIMITED, a non- from 20- 20,000 cycles. profit corporation, has been organ- The Shortest Route ized by a group of industry people DIMENSIONS: 9" X 41/a" x for "sale" of Chicago as a produc- A-428A; lirs" To Results in 234" %4A" x 9" tion center to agencies, clients and P-523A; A-429A, P-522A, This Area Is Via networks, and for local and national promotion. HALIFAX NOVA SCOTIA The group, which expects to sell Marltlrnu Busiest Station at least $25,000 in stock its first Contact year, includes John Weigel, announcer; Norman Lindquist, Atlas IOS, WEED 1 CO. Films; James Jewell, Alan Fish - 350 Madison Avo., Now York burn and Stu Dawson, producers; Ray Jones, AFRA -TVA; Dan Col- 9356 Santa Monica Blvd., Beverly Hills, Calif. 5000 WATTS lins, Chicago Federated Adv. Club; 161 Sixth Avenue, New York 13, New York Geoffrey Bennett, RCA Victor; NOW! James Kellock, Wilding Pictures; Archie Levington, music publisher. ALL connections PLUG-IN! BROADCASTING Telecasting June 2, 1952 Page 53 Press Radio Assn., replacing LES news director, KHJ STU I ENTS HONORED MAWHINNEY, Los Angeles. DICK JOY, KFAC Los By American U. Guild Angeles news chief, is vice chairman. TRO rHIES were awarded to three JACK GRIFFIN, news editor, KWK radi -TV students last week at the St. Louis, elected to membership in fou h annual dinner of the Ameri- air - casters Sigma Delta Chi, national journalistic can U. Radio- Teevision Guild at society. the ational Press Club Auditor - AUSTIN SCHNEIDER to WNAX ium, Washington. It was the first Yankton -Sioux City, S. D., as news- ETER O. MOON, vice president- EDWARD F. DEVENNEY, ARNOLD caster. time the guild has made awards. business manager, Functional H. KATINSKY and LORIN ZISSMAN Ree wing citations were Harry Music Inc., Chicago, to WJJD that to WIP Philadelphia on publicity, ANTHONY MARANO, sports director, Cull' s, outstanding director of the city, as program director. writing and special events staffs, re- WCTC New Brunswick, N. J., named year Alice Peterson, outstanding announcer, WLIL spectively. director of news and sports to succeed GENE EDWARDS, JOSEPH DEMBO, now on news staff, acto -actress; Lionel Monagos, out - Eliza - Lenoir City, Tenn., to WIEL KATE SMITH, NBC radio -TV star, NBC New York. ROLAND KELLY, stan ing in leadership. bethtown,'Ky., in same capacity. awarded "personality of the year" P ncipal at the dinner sales representative WCTC, assigned speaker HOWARD KEEGAN, former manager plaque at 22d annual Jamboree of to station's news staff. was aroline Burke, NBC producer. of WCFL Chicago, to NBC that city, Advertising Club of Washington D. C., Am g persons attending were fortnight ago. JIM SCHLOSSER, news writer, as producer. WTMJ -AM Sen. Edwin C. Johnson (D- Col.), -TV Milwaukee, father of STAN BURN, announcer, WPAT BILL TAYLOR, m. c. of Bill Taylor's boy, Daniel Scott, May 17. chai an, Senate Interstate & Paterson, N. J., to announcing staff Sunrise Serenade, WOR New York, BRUCE MacFARLANE, WGN Chicago For. gn Commerce Committee; WINS New York. "commendable of presented award for news commentator, father of boy, Tha' Brown, NARTB director of public service" by Veterans of For- executive CHARLES ROBINSON, playwright, to David Bruce, May 16. TV; Evelyn Freyman, CBS Television Network June 9 as eign Wars. seer tary of AFRA; Dr. Franklin DICK WRIGHT, KHQ Spokane news - producer- director -writer. HARRY BABBITT, star of CBS Radio Dun am, U. S. Office of Education; writer, father of girl, Patricia Ann, BILL GUY, formerly with WBAP -TV Pacific Network Second Cup of Coffee May 6. FCC Chairman Paul Walker; Frank Ft. Worth, to WFMY -TV Greensboro, Club, recuperating from surgery fol- Fols m, RCA president. N. C. lowing recent back injury. DAVID WAITE, announcer, KOIN BEULAH DONOHUE, Woman's World NBC SIGNS HOPE Portland, to WFOR Hattiesburg, commentator, WTMJ-TV Milwaukee, Communications Jobs Miss., as program director. EARLE received "professional woman of the For Conventions Patter GARRETT, WJRB Brookhaven, Miss., CALL has been sounded by the year" award from city's Quoto Club, BOB HOPE will do a daily five to WFOR as announcer. for contributions to community. - Arm Signal Corps for civilian minute light and humorous com- inst ctors with various communi- STU WAYNE, WPEN Philadelphia, to FRANK CARTER, WPEN Philadel- mentary on NBC radio -TV during cate s skills to man jobs at the WDAS that city, as disc jockey. phia announcer, father of girl, Andrea, the national political conventions at Sign 1 Corps Training Center at CARL TIBBETTS to announcing staff, May 17. Chicago, according to the terms of WSB -TV Atlanta. Ca Gordon. Salaries range from PATRICK McGUIRK, writer -producer, an agreement worked out with $3,7 5 to $5,060. Applications for DON BADGER to promotion staff of KCBS San Francisco, father of girl, NBC President Joseph McConnell civil service positions are obtain - KMTV (TV) Omaha. Michele. by James Saphier, radio -TV agent able at local post offices. Interested for Mr. Hope. BETTY BASKETTE, receptionist, JIMMY WIDENERS, Neither party re- ns are asked to contact U. S. KLRA Little Rock, Ark., to member NBC pers transfers radio Round -Up Time, of boy, vealed financial arrangements, but Board promotion by BETSY father Cive Service Commission, staff replaced James Paul, May 9. the programs are to be offered for of Eycaminers, Camp Gordon, Ga. LASTER. sponsorship. HANS CONRIED, who portrays Pro- FRANK ROWLAND, WHIO Dayton announcer, father of girl, Katherine. Roger Price, New York night fessor Kropotkin on CBS Radio My club and TV humorist, has been Friend Irma, assigned role in feature ROBERT E. LEE, co- writer, NBC ra- signed through Frank Cooper, Hol- film, Big Jim. McLain. dio Railroad Hour and Ziv TV Pro- lywood talent agent, for a similar BEN OMAN, news and special events grams' The Unexpected film series, father of boy, Jonathan Barlow, May series of broadcasts from Chicago director, WJOY Burlington, Vt., to on NBC radio -TV. Admiral Corp. WORD Spartanburg, S. C., as an- 12. Mother is JANET WALDO, star nouncer. of ABC radio Meet Corliss Archer. will sponsor the series. DON WINTHER, disc jockey, WTTM Trenton, N. J., appointed staff an- /f/.WA In WHLI's rich, nouncer. Don Lee Coverage DICK LANE, actor-m.c.-announcer, RALPH RENICK, WTVJ (TV) Miami news director, chairman NOW available for sponsorship by booming Nassau County KTLA (TV) Hollywood, awarded Stat- appointed of western regional advertisers are uette of Achievement by Los Angeles TV news committee of National Assn. of Radio News Directors. Democratic and Republican na- County Board of Supervisors for his tional conventions broadcast over civic contributions. TED BENDER, formerly with WOR Food Sales $246,215,000 Don Lee Network, it was announced JERRY RAKER, page boy, WPIX New York, to WMAY Springfield, Ill., (TV) New York, named associate di- on news and special events staff. last week. Western regional outlet Automotive Sales- S134,850,000 MBS will rector. WILLIAM D. NIETFELD, KCBS San for coverage, Don Lee set ED WILSON, disc jockey, KWK St. Francisco director of news, elected up a five-days -a -week plan to be Louis, presented with award for "out- chairman of California Associated offered. More people listen to WHLI in standing service to the Psychiatric Aid Society" in that city. the major Long Island market JIM TODD, staff announcer, KHJ -TV Hollywood, to KFI Los Angeles, in than to any other station similar capacity. FRANK FLAGLER, WHDL Olean, N. Y., to WJJL Niagara Falls, as disc Data: Sales Management 1952 Survey of m.c. GEORGE WALTON, continuity Twenty -five years of faithful service Buying Power; Conlan, February, 1952, director, KVOR Colorado Springs, Col., to WJJL as program director. to American agriculture makes WIBW Hempstead, L. I. COLEY COWAN, announcer, WSAZ the most -listened -to- station in Kansas Huntington, W. Va., named production manager. C. BOSWORTH JOHNSON, and adjoining states. Va., WSAZ A M 1100 WAJR Morgantown, W. to as announcer. FM 98.3 DICK WOOLLEN, ABC Chicago pro- HEMPSTEAD th wig of gram manager, to KTTV (TV) Los LONG ISLAND, N.Y. Angeles, to work on development of .ci(QftG PAUL GOOORSKY. jay new program ideas. PRES. MARK SCOTT, sportscaster, KFWB REPRESENTED BY RAMBEAU Hollywood, assigned role in Univer- sal- International feature film, Willie and Joe Back at the Front. Page 54 June 2, 1952 BROADCASTING Telecasting Business devices used in the pioneer days Strictly `FAA BIRTHDAY of radio, following the growth of (Continued from page 20) Open House Scheduled WFAA from a tent -enclosed studio whom he met in college, and they LISTENERS will be invited to in- area in- the former Dallas News sports feature; Old American Barn ABC are the of a son, Kent, 12, spect the facilities of WFAA Dal- building to the 50 kw NBC, Dance; reruns of Fireside Theatre parents Network af- now called Royal Playhouse; Movie and a daughter, Ellen, 7. The las June 23 -29 when the station and Texas Quality Quick scores of his favorite sport, golf, observes its 30th anniversary, ac- filite it is today. Quiz, and Hollywood Off Beat will be open to with Melvyn Douglas. go up or down, he reports, de- cording to Alex Keese, manager. All broadcasts pending on FCC decisions. Mr. Keese said WFAA, owned the public with special stage per- Mr. Beckwith, who gives no mid- formances scheduled each half -hour dle name, was born March 29, 1914 by the Dallas Morning News, expects to spend several thousand day and night. Favors will be dis- in Rochester, N. Y., but considers tributed by WFAA stars. his home town Buffalo, where WSVS Elects Officers dollars on exhibit spaces and remodeling and refurnishing for its his family moved shortly there- OFFICERS and directors were WACE Airs Korea Tape after. He attended public grade elected for 1952 -53 during the sixth week -long open house in a direct and high schools there and worked annual stockholders meeting of audience promotion slant, instead WACE Springfield, Mass., claims as assistant advertising manager Southern Virginia Broadcasting of holding special ceremonies. a "first" for a broadcast to have of the Rudolph Bros. jewelry chain Corp. (WSVS -AM -FM Crewe, Va.) The audience will be invited to been made May 25 of a 45- minute in Syracuse for a year before start- in Richmond, Va. The board of participate in prize- drawings of tape- recording of an Air Force jet ing at Syracuse U. in 1931. directors elected the following offi- sponsor's products and in a candid pilot's plane being shót down in Like many students in the de- cers: C. S. Willis, president; J. P. camera contest open to amateur Korea 100 miles behind enemy lines. pression era, Mr. Beckwith found Quisenberry, first vice president; photographers. The station's stars The tape includes sound of the he had to work his way through W. L. Willis Jr., second vice presi- will be on hand to meet the public. explosion when the plane was hit, college. He spent his mornings in dent; C. E. Wilson, secretary, and Mr. Keese said visitors will enter two -way communications with the class and his afternoons working E. M. Schaubach, treasurer, New the station over the covered and pilot, who attempted to land his in advertising with the jewelry board includes these officers as well decorated walk - way 10 stories burning plane before finally bail- firm, and then went home to put on as O. B. Schaubach and C. E. above Jackson street and will see ing out and studio tie -in show with his tux and play with a dance band Miller. displays of the various technical the rescued pilot. until 2 -3 a.m. "I kept my textbooks on the band stand," he recalls. In his extra time, he was a professor assistant, checking papers for $17 W,qBB per month. RADA) By the time he got his B.S. in KrNs _Mobile, business administration four years KFmB RI later, Mr. Beckwith had also won THE R a top prize in a national intercol- KFWB legiate advertising contest as well Son Die ngs' Ark. as membership in Alpha Delta yWGB" Ân9eje Ccult. Sigma, honorary advertising fra- BRANHAM Los ÌV " Ggtalif. ternity. His evaluation today of zaC Macohbus. working through college is that it irwrif isn't as valuable in some cases as Ne Ga. people think. "It's just too rough," COMPANY WiBO he explains. Chrv La. WIiBC port LQ 4013 umberlan Syracuse Radio Graduate Jackson Mr. Beckwith's college minor was WCpO °' Mil. radio is ßl6uquerM18s. and he pointed out today WDEF as one of the first students of the Syracuse U. School of Radio where, W ils °innotigoeil M. he reports, he decided that broad- W/vOx ha nooga' casting was the field for him. He Jackson, ten n introduced the jewelry firm to radio WMC ran. spot advertising and, in 1937, went ODA Knoxville into radio himself by joining the KIaC sales staff of WSYR Syracuse. After learning the full story behind the mike, he transferred to RAND WAGE Syracuse in 1942 as assist- OLD ant sales manager, commercial i manager and program director, orsican rexas and owllce KMO established so notable a business K1r a ias reputation for himself that in CHICAGO 1951 he was invited to join UTP, Yacomaknna WQSh. sister company of Standard Radio L$WBHs Transcription Services. NEW YORK Charleston, osh. He describes his station sales WSRZ record today as the result of "idea DETROIT lirpAR unhsbg'yyVVa. stuff ... I didn't try just to sell, I tried to create." He found that DALLAS even a small station could have a pkebtg w big list of national advertisers if ATLANTA VQ. they were offered, for example, personalities, promotion and know- CHARLOTTE how. scril As sales director, he has organ- ST. LOUIS Cali ized a national sales force, working ßlbuquego, out of UTP's three offices in New MEMPHIS c cinn que' York, Chicago and Los Angeles, and Cleve ati, Ohio expects to be busy the next few SAN FRANCISCO months visiting d Ohio TV stations and McThn applicants to get new program LOS ANGELES Dallas TeXcre ideas for his company to distribute. He is married to the former Mildred Brown of Scranton, Pa., BROADCASTING Telecasting June 2, 1952 Page 55 FlorshSalesManagerTo Be On All Accounts fellow of the American Institute of Management, and belongs to the ZIV CHANGES (Continued from page 12) Advertising Club of Washington. In 1940, he married the former PR MOTION of Stan ey C. Florsheim piling a salesmanship manual for to sales manager of the Frederic Helen Van who worked W. iv Co., radio transcription organization, - a client. Stondeg, and the addition of four dis in the classified ad tric account executives are being announced today (Monday) by Alvin Then each year, new tests are department of E. nger, Ziv vice president in * made so that planning may be kept the Washington Daily News. They havé two children, John David, 5, char _e of sales. in Los for 10 years current, Mr. Ver Standig said. Angeles, and and Joan Hope, 4. The Ver Standigs M . Unger said the company is was in the transcription business In addition to his advertising share their home with 14 animals, und = rgoing a steady expansion in Chicago in addition to spending agency, this 37- year-old executive whi reflects local including dogs, ducks, a parrot and a brightened seven years as a salesman for the operates a researching organiza- even a monkey! radi sales pic- W. A. Sheaffer Pen Co. tion. Letters in his files show that tare throughout Mr. Appel was manager of the many top agencies use his research He finds most of his relaxation the ountry. General Office Supply Co. in Lan- unit to come up with "fresh" ideas in reading -his library numbers N w Ziv ac- caster, Pa., before joining the Ziv for their own clients. some 3000 volumes. cou t executives firm. He is former commercial As proof of the value of this Most of the larger advertising are i ames R. Ap- manager of WGAL Lancaster, constant testing, Mr. Ver Standig agencies he considers just mass pel, in Delaware and also has served as manager of will point out that in the eight production centers. "We will never an eastern an office equipment and typewriter years his agency has been be a production line," he declared. that we Pe nsylvania; supply house, and before 1940 was in existance, there has been only "Testing built this agency. And Sid ey H. Price, department collector for the U. S. a 1% loss of clients. shall continue to operate that way in '.yracuse and Internal Revenue Dept. -we prefer to know where we're Mr. Ver Ith: a; Earl R. Mr. Price has been with Cramer- Standig explained that going." Wo. en, Arkan- Mr. Florsheim Tobias- Meyer, syndicated adver- he came to realize the value of testing and research when, begin- sas : nd markets in northern Louisi- more than five tising services, for ning ana and Edward L. Schultz in years, and formerly operated his in the early 1930's, he bought Nor hem Wisconsin and the north- own photographic business in New and resold several small newspa- SEC ELECTIONS ern eninsula of Michigan. York. pers. "I would buy small papers Lipscomb Named President Florsheim, who joined Ziv Mr. Wooten joins Ziv from the with the idea of building them up, T. LIPSCOMB JR., in 948 as an account executive National Republic Lettergram pro- then reselling them," he explained. CHARLES and became eastern sales manager gram service, Washington, and for- "I had to be careful where I in- president of Pepsodent Div., Lever vested money, so I did a lot of re- a y sr later, will make his head - merly was with Chance -Vought Bros., has been re- elected president qua ers in the company's Cin- Aircraft Co., Dallas. He also has search beforehand." of the Sales Executives Club of cinn- ti office. Before joining Ziv operated his own retail and furni- Born in Massachusetts New York for 1952 -1953. he as director of advertising and ture and appliance store in Wich- Most of the newspapers with Other officers elected at club's sale: promotion for the Adam Hat ita, and is a former sales repre- which Mr. Ver Standig dealt were annual meeting last week were: Sto es, and also had served as sentative of KFBI Wichita. He will in his native Massachusetts. Born Joseph L. Wood, assistant treasurer dire tor of cooperative programs report to division manager Elmer of Johns -Manville Corp., first vice and in Boston, March 17, 1915, he at- president, Borden Co., second vice then merchandising director Bieser. tended Boston Latin high school, president; Peter F. Fullam, district BC has operated his own Cot- for for four years. He pre - Mr. Schultz then was a sales manager, Carolina Absorbent vio sly had been an account execu- distributorships for Beltone and special student at Har- ton Co., secretary, and James Werblow, vard U. and Boston U. Polygraphic Co. of America Inc., tive with the Dan B. Miner agency Telex hearing aids and formerly treasurer. He remained in newspaper work was with the Prudential Insurance New members of the board of di- Co. of Kankakee, Ill.. and with the until 1942 when he began selling time for WWDC Washington. Then, rectors are as follows: Chicago Herald & American. He Fen K. Doscher, vice president of will report to division manager in 1944, he founded his agency. At Lily -Tulip Cup Corp.; M. D. Finehout, They know at home that time, his only employe was special representative for Whitaker William Nevin. Paper Co.; Dr. Paul H. Nystrom, pres- a parttime secretary, and he had ident, Limited Price Variety Stores only desk space in another organi- Assn.; Charles R. Speers, vice president of American Airlines Inc.; Kenn COLUMBIA FESTIVAL zation's offices. Kaufman, merchandising director, MORE s$ Today, the agency employs 10 Philip Morris & Co. Ltd.; Leo Nejelski, KHQ Plans Wide Coverage president of Nejelski at Co.; James C. persons in two floors. Mr. Ver Olson, partner, Booz, Allen & Hamil- Standig can draw much satisfac- ton; Philip Salisbury, general man- VOLUME KHQ Spokane has planned exten- ager and editor of Sale, Management sive coverage of the Columbia tion from reviewing the past eight magazine, and Al N. Scares, vice president of Remington Rand Inc. IN LOCAL BUSINESS Basin Water Festival, May 22 years. In 1950, he won the Silver Anvil Award of the American Pub- THAN ANY OTHER STATION through June 1. Special programs include those lic Relations Assn. and in 1951, GREEN GIANT Co., Le Sueur, Minn., IN TOPEKA! by Glenn Lorang, farm director, one of the top awards of the Direct reports a net profit of $1,724,928 for who will air a show from a dif- Mail Advertising Asan. the year ending March 31. This ferent Columbia River basin town He is a member of the board of equals 3.9% of the gross sales, an all - WIREIl .45 y"I during each of the 11 days. A spe- governors of both the Atlantic and time high of $44,730,059. Dividend cial 10- minute documentary on the Chesapeake Councils, American payments, at 80 cents per share, top ratings development of the Columbia Basin Assn. of Advertising Agencies, a totaled $437,741. wide coverage is being prepared by Mr. Lorang for the National Farm & Home . lowest cost Flour, May 31. per KHQ news department, head by GA listener Tal Tripp, news director, will write °LINOS and a special feature en- 1'IS produce titled, The New Pioneers. Mr. Tripp estimated that KHQ news- SOURCE u NEEDS men have traveled more than 2,000 Your ONE pig t miles, taping interviews with early Equipment homesteaders, new settlers and ALL Broadcasting other pioneers. The New Pioneers will cover THESE OFFICES early days of the settling of the Columbia Basin, the construction TO SERVE YOU 5000 A B C of the Grand Coulee Dam, build- QUINCY, ILL TEL. 8202 WATTS TOPEKA ing of the network of irrigation canals and finally, the arrival of HOUSTON, TEXAS TEL ATWOOD 8536

the water on the land this spring. WASHINGTON, D. C. . . . TEL. METROPOLITAN 0522 Represented Nationally MONTREAL, QUE. TEL. ATLANTIC 9441 by Weed G Co. WEST central regional offices of RCA Victor have been consolidated in one NEW YORK CITY TEL. MURRAY HILL 9 -0200 building. New address is 340 Dierks Bldg., Kansas City, Mo. Page 56 June 2, 1952 BROADCASTING Telecasting HITS PRICE PROPOSAL FTC STAFF FULL Arnall Cites Dangers Truman Names Carretta PROTEST against a Congressional PROSPECT that the Federal proposal to require the Office of Trade Commission would be "at allied arts Price Stabilization to raise ceiling full strength" for the first time prices to levels prescribed by laws since January to tackle a heavy in various states has been voiced workload of cases during the sum- by Price Chief Ellis Arnall. DONALD G. FINK, editor of Elec- signed for economical, high efficiency mer appeared bright last week with a television tuner Unit Mr. Arnall advised the Senate action tronics magazine, appointed service. permits at the White House level. director of research operation at Phil - use of one set of tubes and circuits Banking & Currency Committee President Truman nominated Al- co Corp., effective June 1. for all TV services. and Chairman Burnet Maybank bert A. Carretta, a Washington, BARNARD M. DOVER, CBS- Colum- TELEVISION UTILITIES Corp., New (D -S. C.) that its proposed amend- D. C., lawyer and university in- bia's project engineering department, Hyde Park, L. I., announces produc- ment to the Defense Production structor, to be a member of the named project engineer. tion of two "Private Eye" picture Act "would raise ceiling prices commission for an unexpired term VIRGIL B. DAY appointed manager of monitors designed for utility monitor- substantially and unnecessarily." ending Sept. 26, 1954. The nomina- employe and plant community rela- ing in studio and field operations. He added that the action would tion is subject to Senate confirma- tions at Receiver Dept., General Elec- Monitor sizes range from 8 to 16 result in "very serious conse- tion after expected approval by the tric Co., headquartered in Syracuse. inches. quences" to the nation's economy, Senate Interstate & Foreign Com- T. M. DOUGLAS and S. J. POWERS RCA VICTOR's tube dept., Harrison, and that OPS does not generally merce Committee. appointed vice president and director N. J., announces availability of override state statutes at present. double-tier, four-section rack Mr. Carretta, a native of New vice president, respectively, Federal designed Legislation to restore "fair York, is an instructor at the Telephone & Radio Corp., Clifton -Pas- to consolidate major TV test instru- saic, N. J. ments in single test location. Rack trade" retail price -fixing laws in Georgetown U. School of Foreign 45 states, invalidated by the Service. A lawyer HAROLD SUGARMAN, formerly of is available to radio service dealers by profession, and servicemen through RCA test Supreme Court last year, has been he formerly was with the Securities Universal, United Artists and Para- mount international departments, an- equipment distributors. passed by the House and now pends & Exchange Commission, Office of in the Senate. It would revive state Price Administration and nounces opening of Duex Film Studios WORKSHOP Assoc., Needham the Navy Inc., N. Y., Heights, Mass., announces laws intended to bar price -cutting Dept. He is a to produce dubbed ver- completion member of the Wash- sions of foreign language feature of new antenna pattern measuring on name -brand goods. Under those ington and Virginia bar associa- films in English. range on site of Natick laboratory. laws, a price agreement between tions. WARD L. QUAAL, director of Clear Range will be used for measuring one manufacturer and retailer was Mr. Truman ended speculation Channel Broadcasting Service, will antenna radiation patterns over dis- binding on all retailers in the on the FTC vacancy after urgent address National Conference of Farm tance of 1,200 ft. and consists of trans- state even if they had not signed requests from the commission it- Bureau Editors at annual meeting mitting tower and receiver where the agreement. self, which has been concerned over June 2 In Atlantic City, on "Getting measuring is done. the prospect Your of the summer backlog Story to the Public by Radio NEW broadcast schedule has been an- and lack of funds. and Television." Technical nounced for WMBI -AM -FM Chicago, FTC Chairman James Mead, PETER F. GALLAGHER, WFIL-TV Moody Bible Institute stations. AM former U. S. Senator from New 4gaipment Philadelphia, to engineering staff, outlet will broadcast 6 a.m. to 8 p.m.; York and WCAU -TV that city. FM from 6 a.m. to p.m. attorney, and Comr. GENERAL ELECTRIC Co., Syracuse, 9:30 Stephen Spingarn made the re- N. Y., announces production of new quest in a personal call on the three -station UHF television trans- Chief Executive early last month. lator for company's VHF receivers. Mr. Truman also was asked Unit is designed for mounting inside quest additional funds for FTC on TV cabinet without disturbing ability behalf of its anti -merger work. of receiver to tune in present 12 VHF The commission has been func- channels. PERFECT Tif ACKIG tioning with four members since SYLVANIA ELECTRIC PRODUCTS, the death of Comr. William A. Inc., Emporium, Pa., announces manu- Ayres last January. facture of new tube type 6AN4 de- Part of the workload involves, indirectly, the commission's anti - deceptive WEATHER WARNINGS practices activities touch- Bureau Asks Follow -Up ing on misleading radio, and other advertising representations. Moni- radio ..without tone arm resonance toring of television continuities has WHILE paying tribute to been virtually non -existent, FTC and TV as savers of life and prop- has conceded. erty, I. R. Tannehill, U. S. Weather That's what you get with the ver- President Bureau, has asked that broadcast- satile Cray Transcription Arms. Truman thus ap- weather warn- pointed a Democrat to succeed ers "please present Take your pick: There's the new Comr. Ayres, a former ings verbatim without embellish- specially designed-viscous damped Kansas ment." Congressman who was serving his -Gray 108 -B Arm for all speed, all Mr. chief, Div. of third term at FTC when he died. Tannehill, size records. There's the Gray 106 -B Synoptic Reports and Forecasts, Arm assuring fidelity of tone for commented that "It would be dif- every speed record. Both use GE or ficult to estimate the savings in Pickering Cartridges. life and property that broadcast of /Coy .. hontmon warnings makes possible." For quality and new At same time, Mr. Tanne- highest tonal the record reproduction from old rec. WITH 28 years . . . hill urged broadcasters to follow through when storm danger has orda, use Gray Equalizers- preferred passed particular communities. by leading broadcast stations. RADIO experience "Each release to radio and press and ... from Weather Bureau offices strives Remember - for professional to present the warning in broadcast equipment, Gray shows TRADE know weather how, operas definite terms as is possible the way. Write for bulletins describe ates ... considering the weather conditions ins the above equipment. the ALTOONA's most com- prevailing at time. "More and more attention is munity- conscious being given by local Weather Bu- station . . . reau offices to the second point, that . . . and from community of follow -up with 'all clear' notices service corn.. community when danger has passed. In this interest in your product. way the Bureau, with the help of Represented by Robert Meeker Associates the many radio and television out- AND DEVELOPMENT CO.. INC., SOS HILLIARD ST., MANCHESTER. CONN. -rs- Division of The GRAY MANUFACTURING COMPANY - ABC lets, hopes to improve its services Originators of Ne Gray rtlphone Pay Station and the Gray AadagrnpS to the public." BROADCASTING Telecasting June 2, 1952 Page 57 of the cases, the aided -recall tech- McHALE QUITS Open Mike nique produced results identical from page 18) PULSE METHOD with those reported earlier by the Democrats Name Rawlings (Continued !aimed 90.5% Accurate observational method." The com- RESIGNATION of Frank McHale lose its effectiveness at the city limits, but covers and sells the en- Inc. reported last week parisons involved 370 homes in as chairman of the Credentials PULE which time tire marketable area. that he first of a series of tests of a radio was on at the Subcommittee of the Democratic of the noon -1 p.m. visit. National Committee and appoint- Howard mentioned that the 1950 its sided- recall roster method of Antonio did Pulse said that for two reasons ment of Calvin Rawlings of Utah figures for thriving San mea uring radio audiences showed not include the military. Likewise, it w s 90.5% correct and that it "it is very likely that the propor- national committeeman, to the post, tion of correct aided -recall re- have been announced by Chairman our 1950 figures did not include our "ver likely" was even better than Naval personnel in this, the largest that. sponses was even higher than Frank E. McKinney. is a minority stock- Naval port of the United States P Ise it conducted the ex- 90.6 %. Mr. McHale said holder in Universal Broadcasting (Norfolk stations please copy). pert ent in the metropolitan New For example, it was explained, Just to top it all off -the United the accuracy of dial observations is Co. (WISH Indianapolis, Ind.), Yor area in February, comparing to States has just made a special took place in limited by several factors, par- holding 3% interest, according "(1) what actually FCC records last October. He re- census in San Diego and found our the orne with (2) results obtained ticularly the `bunching" of many city population has increased 28% New York independent stations in cently was replaced as national whe listening in the same home committeeman by the Indiana since the 1950 census! was checked later via the aided- the same general area on the dial I have fond memories of San that, especially in Democratic State Central Commit- reca 1 technique." The findings, and the fact Antonio, but the fact is -only older sets, "dial settings may bear tee, and resigned the subcommittee Puls- said, show its technique to ex- KCBQ can truthfully say "the most - ighly reliable." no relationship to the frequency chairmanship because his term be " pires at the end of the Democratic listened-to station in the nation's In rviewers visited homes be- as commonly known." In homes fastest growing major market." where the radios were tuned to National Convention. Mr. Mc- tw-s noon and 1 p.m., asking no Kinney also is a minority stock- Charles E. Salik que ions about radio listening but, network stations the number of cor- President rect responses increased to 93.9 %, holder and officer of Universal, of inst ad, asserting that they were which he formerly was president. KCBQ, San Diego, Calif. con cting a survey to learn the Pulse said. mak and model of various home Additionally, the report asserted, appl ances. Dial settings of radios the aided-recall technique reports PROMOTION STUNT the in se thus were checked without "listening" whereas observa- U. OF DENVER Brings Revolver in Ribs the nowledge of the persons in the tional method shows "tuning"- Sets National BMI Clinic "there is no guarantee that, be- hom . Then, following regular BMI program cause the set was turned on be- FIRST national HAZARDS of radio promotion were procedure, other interviewers clinic will highlight the sixth an- demonstrated when Larry Miller, Puls tween 12 noon and 1 p.m., the in- on the U. of Den- revisited the sets -in -use homes be- dividual at home was actively nual radio clinic control operator, WCSC -AM -FM series of radio - twe =n 4 and 5 p.m. to check on listening." ver campus in a Charleston, S. C., found himself noo -to -1 p.m. listening. television events scheduled to last facing a .38 calibre revolver. Pulse said this test was the from June 23 to Aug. 22 as part Mr. Miller a dark cloak en the memory responses ob- donned first of a number of experiments of the university radio depart- and a slouch hat and slinked tain d between 4 -5 p.m. were that "are planned and will be per- ment's summer session program. chec ed against the dial settings iodically reported to deal with the Attendance of 100 is expected ac- obs ed during the noon -1 p.m. several other factors involved in cording to R. Russell Porter, UD visi <, Pulse said that "in 90.5% audience measurement." radio department director. Events include a television workshop, June 23 -July 23 to be conducted by Noel Jordan and the an- TOP RATINGS AGAIN ... nual radio clinic, July 24 -Aug. 22, sponsored by Colorado Broadcast- ers Assn. which embraces: Broad- hi Latest Pulse Surveys! cast Advertising Bureau clinic, July 29; television commercials workshop, July 24 -26, conducted by Mr. Jordan; a three -day seminar on radio sales, July 30-Aug. 1, con- ír r^3Jt'i1>( ducted by Maurice Mitchell, vice KMA Dominates Vast president and general manager of KMTV Continues to Associated Program Service. Lead In Omaha Area Rural Midwest Area Mr. Miller in promotion costume. released in Jan- KMTV is again top TV station Pulse figures through Charleston streets to pro- uary, 1952 for 23 rural Iowa, Ne- GREENWICH in the rich 130,000 set Omaha counties show mote WCSC's presentation of I Was braska and Missouri Asks FCC AM Action area. Latest Pulse figures (week KMA is the Most- Listened- To -Sta- a Communist for the FBI, a Fred- tion 234 quarter-hour pe- eric W. Ziv Co. production. of April 13, 1952) show that during APPEAL for separate FCC action riods through the week. This is Mr. Miller entered a market, ap- KMTV leads in 68 out of 100 on its AM application at Green- more than all other radio stations wich, Conn., has been filed by proached the cashier and asked to nighttime (6 -11 pm) quarter -hours heard in this area combined. Greenwich Broadcasting Corp., see the manager. Mr. Miller didn't -Monday thru Friday. This is KMA's t/z millivolt area con- know the store had been robbed tains immense buying power. To- operating WGCH (FM) since Dec. BETTER than 2 to 1. three times in the past year. The tal estimated retail sales for 1950 6, 1948. The company applied for cashier .38 The survey shows that 4 of the were $2,819,660,000 (Consumer AM and FM jointly but the AM drew out a calibre re- held volver and looked too serious for top 5 multi -weekly programs tele- Markets). 1950 census reports application was up because of a conflict with a Norwalk ap- Mr. Miller's comfort. He quickly cast in the Omaha area are viewed that total population in this area, which includes parts of Iowa, Ne- plicant who soon withdrew. identified himself and decided that also over KMTV. Pulse reveals that braska, Missouri and Kansas, is The petitioner says its AM case from now on he will stick to the of the 5 leading once -a -week pro- 2,779,531. Farm population to- has been lying around the FCC all intricacies of the control room. grams, 4 are carried by KMTV. tale 732,500. this time, having been consolidated To get more For the best in TV coverage of concentrated cov- with World Wide Broadcasting NEW show on KFRC San Francisco, erage of this prosperous rural mar- Corp. cases (WRUL WRUS Faces and Places, gives detailed ac- the rich Omaha area, contact Katz ket, contact Avery Knodel or KMA count of personalities and places in Agency today. today. WRUW WRUX WRUA Scituate, or KMTV Mass.), apparently because Walter the news. CBS S. Lemmon is an officer and prin- 5000 WATTS DUMONT cipal stockholder in World Wide KI11TV ABC KMA 960KC and Greenwich. Having lost $50,- OMAHA 2, NEBRASKA SHENANDOAH, IOWA 000 on FM while waiting for an AM CHANNEL 3 Represented by grant, Greenwich asks that its AM °on be separated Represented by KATZ AGENCY AVERYKNODIL, INC petit from the World Wide cases. Eliot C. Lovett, REPRESENTED er Washington counsel, filed the peti- EVERETT McKINNEY, INC. MAY BROADCASTING COMPANY tion for Greenwich. Page 58 June 2, 1952 BROADCASTING Telecasting IN THIS ISSUE:

Extra FCC Monies To Help TV Page 61

Applicants Still Are Hesitating Page 63

Equipment Needs Told to NPA Page 64

Latest Set Count By Markets Page 73

Why beam your message in a multiple station market where set count is high and actual coverage is low when here in the Billion Dollar, 174,000 set, Market of Toledo and Northwestern Ohio you get saturation plus on WSPD -TV. A recent survey by the University of Toledo Research Department conclusively proved that 90% of the TV viewers in our area preferred WSPD- TV -98% of the sets are in operation in the evening, 3.7 average viewers per set, -and over 85% stayed tuned to WSPD -TV. Here's your captive audience at an amazingly low cost -phone Tom Harker or Katz for the rate on tation that guarantees audience delivery to your commercial.

Represented Nationally Storer Broadcasting Company by KATZ HE C AßE IS COMING:

THE COAXIAL CABLE ARRIVES IN HOUSTON JULY 1st! KPRC -TV will carry the political conventions and campaigns during this YEAR OF DECISION! The promise of complete coverage of these vital events has already SKYROCKETED the Great Southwest TV market. A GIANT promotion and merchandising campaign backed by KPRC -TV, the Houston Post and TV dealers and distributors is underway! TV sets are SELLING LIKE HOTCAKES! By July 1, Houston's TV audience will be GREATER than ever before! Arrival of the Coaxial Cable Coupled with KPRC -TV Cover- age of This Year's Political Events Promises a Dynamic Medium for All Wide -Awake Advertisers! Plan Your Summer Campaign to Coincide with Houston's Vast New Audience!

Channel 2 a Houston

JACK HARRIS General Manager

Nationally Represented by EDWARD PETRY & CO.

Page 60 June 2, 1952 BROADCASTING Telecasting JUNE 2, 1952

TV MO NEY FOR FCC $600,000 More Recommended FCC's FUNDS future brightened appointed" that the group did not 1,200 more locations, whereas at for 20 teams to be $1,020,740. To considerably last week on Capitol okay the full amount. But, he as- the present time there are 108 tele- arrive at this figure, the FCC, while Hill as the Senate Appropriations serted, his committee's job is "to vision stations located in 66 com- accepting Sen. Johnson's estimates, Committee approved additional go to work now to see that we get munities." added money needed for expenses money for the expressed purpose the full amount approved on the A few days earlier, the Maybank such as travel, materials, supplies floor of the of processing TV applications Senate." Subcommittee released FCC's testi- and office equipment. The Appropriations Committee mony of last April. [BT, May 26]. Comr. Hyde said: approved the recommendations of In data submitted to the sub- Even If we receive everything re- The action came with these side- its subcommittee, which is under quested for us in the President's budget committee during the hearings, we would still, in television, wind up lights: the chairmanship of Sen. Burnet FCC Vice Chairman Rosel H. Hyde very substantially behind at the end of Sen. Ed C. Johnson (D -Col.) R. Maybank (D-S. C.). the 1953 year. For example, we would warned that even if the proposal still have filed with the Commission said he thought the additional Its mention of license fee charg- of 20 more examiner teams be ap- approximately 635 applications that we $600,000 for fiscal 1953 would be a ing would apply to TV licenses proved, "we would still not would not even have reviewed in order be cur- to determine whether they could be "great help in overcoming the log- only. The committee in its report rent in the handling of television granted. We would still have before us jam caused by the impossible freeze pointed to the 1952 Independent applications at the end of 1953." approximately 200 additional applications which had been reviewed but be- and its lifting." Offices Appropriations Act which He also estimated that there would cause of problems such as the existence authorized such assessment on a of conflicting applications were in a The Senate committee in- be a delay of about three months hearing status. serted in the Independent Office trial basis. The section which con- in filling the new positions. Appropriations Bill an tained this reference was Title V. FCC had predicted it would have Speaking of FCC's workload, amendment Chairman Paul A. that would request FCC to investi- FCC up to this time has not seen 159 TV station CPs by June 30, Walker told the the of fit to go into the possibility of 1952, 459 the same date in 1953. subcommittee that the Commission gate possibility initiating now reached "fair and equitable" fees and assessing charges or fees for serv- "has a point where in icing applicants. However, the Sen- Won't Go Far? order to get out the large volume charges "in connection with the of work many things are licensing of television stations, in ate group's recommendation re- Another assertion by the Com- done the to mission, raising doubts as to how which store up trouble for us in the order that such work of the Com- months and years ahead." mission may be made self- sustain- the question and to report back to far the $600,000 could go in im- ing to the fullest extent possi- the "respective legislative com- proving the processing line, was Paring Other Activities ble...." mittees." made in its data supporting its Chairman Walker also asserted The House recommendation of The committee said it approved request for restoration of funds cut that if given the employes as sug- $6,108,460 for the operation of additional funds when informed of by the House. gested by Sen. Johnson, "I think we FCC in fiscal year 1953 (begins the TV freeze lift that "will make In its analysis, the Commission can handle the television matter." possible 1,900 more stations in estimated that the correct figure July 1, 1952 and ends June 30, FCC's data indicated that the 1953) otherwise was left intact. Commission was paring other With the addition of $600,000 for activities to a bone in order to TV, total budget suggested by the Sarnoff Foresees handle television. committee to Senate amounts Speaking of July 1, when $6,708,460, a figure is pro- that $1,366,- 50 MILLION TV SETS In Five Years cessing is slated to begin, FCC 540 less than President Truman's told FIFTY million TV sets and 1,500 stations within the next five years the subcommittee that "three recommendation and only $122,910 months hence, when we must above the prior year's appropria- were predicted last week by Brig. Gen. David Sarnoff, RCA board chair- begin man, when he spoke Wednesday at a Life Insurance Assn. of America to process applications, the Com- tion. mission will be in the position 15 Team Gain meeting in Hot Springs, Va. of Noting that there are some 17 * a man trying to empty Lake Sen. Johnson said that his quick million TV sets and 108 outlets, germ -killing intensity. Michigan by dipping furiously with estimate would be that the FCC Gen. Sarnoff said, "within the next "It is now feasible to combine a teacup. The job will be tre- stands to gain 15 examiner teams, five years, there will probably be the automatic devices which have mendous." which include hearing examiners, 50 million television receiving been developed for radio- television The Commission noted that in attorneys, engineers, accountants sets and avout 1,500 television to form a complete electronic ac- addition to its TV problem, "the and clerk -stenographers. broadcasting stations with a po- counting system for even the larg- number of radio stations is increas- Sen. Johnson and 11 other mem- tential viewing audience of 150 est business organization," Gen. ing and will continue to increase." bers of his 13 -man Senate Inter- million persons." Every home Sarnoff said. "Such a system would Therefore, FCC said, it expected state & Foreign Commerce Com- equipped with a TV receiver will be provide for the the translation, rapidly mounting interference mittee a fortnight ago formally within range of video transmission, storage, computation, processing problems. These are becoming petitioned the Senate Appropria- he added. and printing of pertinent facts and "more and more serious and the tions Subcommittee on Independent Declaring that electronic contri- information." Commission is being given less and Offices to approve $800,000 for the butions to health and life expect- Explaining that these electronic less staff to handle" them, it said. purpose of relieving the TV appli- ancy are tangible even now, he systems can graduate from high- Estimated number of AM sta- cation workload. pointed out that both radio and speed arithmetic to high-speed tions in 1952 was 2,485, and in 1953 The Johnson Committee had esti- television donate to well being by reading and writing too, he ob- the figure would be 100 more as of mated that each examiner team providing information, entertain- served, "the information that we June 30 of that year. would require about $40,000. Thus, ment and relaxation. Television and compress today on punch cards "The situation in our field -en- the Senator said, if the appropria- its Vidicon tube have also been will be further compressed by gineering and monitoring program tions unit's recommendation is ap- incorporated in the electron micro- storing the necessary figures and is already acute," FCC asserted, proved by Congress, FCC would scope, he explained, helping scien- words on magnetic tapes which can and would become more so if the benefit by 15 additional teams. tists to study live microbes without be scanned at the speed of many House cut was allowed to remain Sen. Johnson said he was "dis- using identifying dyes or lights of thousands of words a minute." (which was the case). BROADCASTING Telecasting June 2, 1952 Page 61 KVOL Petition table of assignments of channels." KVOL also contends the change BIDS R Ï PONT LEGALITY Challenges of Channel 5 to Alexandria on pop- UHF -VHF ulation basis alone is "arbitrary" Ten Applications Filed CON AINING premises which challenge the basic legality of FCC's and violates Sec. 307 (b) of the Sixt Report and Order lifting the TV freeze, a petition for recon- Communications Act. No evidence LAST WEEK saw more applica- Bider tion or rehearing was filed with the Commission last week by on the communities, their needs tions filed for new television sta- Eva geline Broadcasting Co., licensee of KVOL -AM -FM Lafayette, and natures were in the record, tions with the FCC than during La. BT, May 26]. Evangeline * KVOL notes. any other week since the one fol- Broa casting is a TV applicant. that this would result in the chan- Another violation of the Act, Sec. lowing the release of FCC's Sixth Fil d by the Washington law nel changes involved. 309 (a), is charged on grounds that Report and Order [BST, April 14]. firm f Arthur W. Scharfeld, the "As a matter of fact," the peti- KVOL is denied a hearing on its There were three applications KVO petition requests FCC to tion continues, "it would have been pending application for a TV sta- filed by TV stations which are re- reco ider its Sixth Report and unreasonable for petitioner to have tion since requested Channel 5 quired to change their frequencies, retu VHF Channel 5 to Lafayette anticipated the result reached by has been removed. as provided in one part of the Sixth or " open the record for further Report. And there were a total of the Commission in view of the The petition concludes: heart g with respect to the alloca- Commission's rejection of ten new and amended applications express Commission has done in tion f television channels" there. a 220 -mile co- channel separation in What the filed, seven requesting VHF out- K OL charges the Commission this rule -making proceeding, there- and three seeking UHF sta- the said Third Notice." FCC pro- fore, is to prejudge the petitioner's lets , changing Channel 5 to actio posed 180 mile separation for VHF application without giving it the op- tions. Alex ndria, La., instead of assign- in that notice. portunity of presenting, by means of Stations requesting a change in ing t to Lafayette as proposed "Thus, the Commission not only its rightful hearing, all of the facts their channel assignments are earli r, violates provisions of both failed to give notice of the possi- relevant to determining that the fa- WBRC -TV Birmingham, Ala., to the dminiatrative Procedure Act bility of the result it reached," the cilities requested by the petitioner move from Channel 4 to Channel and he Communications Act. petition would provide a fair, efficient, and 6; WKRC -TV Cincinnati, Ohio, to concludes, "but actually distribution of television K OL contends the channel misled the petitioner to believe that equitable move from Channel 11 to Channel chan e "is illegal because the Corn- facilities, and has decided on the basis 12 and WHIO -TV Dayton, Ohio, to the possible use of a 220 -mile sep- inadequate and information miss n did not give notice of such of partial move from Channel 13 to Channel 7. aration had been carefully con - that Channel 5 should be used in Alex- actio as required by the Adminis- sidered and rejected." andria rather than in Lafayette. Thus, Three new TV applications were trati e Procedure Act." the Commission has violated the pro- filed. They came from the Baptist KVOL further charges it was Texas, Th petition notes that the Third "denied adequate legal notice of visions of Section 307(b) and 309(a) General Convention of ask- Notice of Further Proposed Rule the Commission's purposed alloca- by allocating television channels inde- ing for Channel 6 in Corpus Maki g of March 24, 1951, proposed pendent of specific applications and Christi; KFEQ St. Joseph, Mo., tion" to Lafayette "because of the the Commission's Sixth Report and and KTRE to al ocate Channel 6 to Lafayette failure of the Commission to adopt seeking Channel 2, VHF Order herein is, therefore, invalid, Lufkin, Tex. requesting Channel 9 alon with UHF Channel 38. technical standards for television contrary to law, and unlawfully denies Channels 11 and 13 were proposed stations before requiring interested [BT, May 26]. the rights accorded petitioner by Sec- -Among the amended applica- for Alexandria. persons to plead to the Commis- tions 309(a) and 307(b) of the Com- file any communications Act. tions received was one from Eugene "Petitioner did not sion's proposed specific allocation of KFEL mentÉ; against the proposed alloca- P. O'Fallon, president tion of channels to Lafayette or Denver, for Channel 2. Two news- Alexandria because it was satisfied paper- owned radio stations amend- with the proposed allocations," the ed their TV applications, too. petit on states, continuing, "it did These were WENY Elmira, N. Y., not le any comments in favor of television applications owned by the Gannett Co.'s Elmira the oposal for Lafayette because Star-Gazette, for UHF Channel 24, and WDHN (FM) New Bruns- no rson opposed the proposed Digest of Those Filed With FCC May 23 through May 28 alloc tion of channels to Lafay- wick, N. J., owned by the New Brunswick Home News. ette.' (j- Indicates pre -thaw application re- filed.) In Florida, four well - known FC 's "purportedly Sixth Report, Boxscore VHF UHF Total* Tampa businessmen announced base upon the record made in that they plan to file for Channel rap nse to the said Third Notice," Applications filed since April 14 26 13 40 13 in that city. Organized under assi ed UHF Channels 38 and the name Orange Television Broad- applicant did not specify channel number. 67 Lafayette, "deleting VHF One casting Co., the company is headed Cha el 5 and assigning it to by President Dave Falk, president Alex ndria . . . instead." of the Tampa Chamber of Com- Quotes Reasons Listed by States ERP 18.6 kw visual; antenna height merce and of O'Falk's Store. Others DENVER, Col.- Eugene P. O'Fal- above average terrain 600 ft., above are Vice President James W. The petition quotes reasons given f ground 450 ft. Estimated construction in th Sixth Report for this action: ion Inc., Ch. 2 (54 -60 mc), ERP 56.5 Warren, vice president and general kw visual; antenna height above aver- cost $88,000 (this does not include In s bstance, VHF Channels 11 several major items of equipment al- manager of the Tampa Coca-Cola age terrain '778 ft., above ground 200 Bottling Co.; Treasurer Jack and 3 were removed from Alex - Estimated construction cost $364,- ready purchased and on hand; when ft. was in Peters, vice president and general an. : in favor of larger Galveston, 500, first year operating cost $520,000, first application prepared April Tex., and Biloxi, Miss., under Zone revenue $600,000. Studio location 546 1950, applicant estimated construction manager of the Bentley Gray III's ' 20 -mile co- channel separation Lincoln St., Denver. Transmitter lo- cost at $103,000), first year operating Wholesale Dry Goods Co. and im- rule. Alexandria, left without cation Lookout Mtn., East of Highway cost $200,000, revenue $250,000. Studio mediate past president of the next to Cody Monument Prop- and transmitter location 1305 Georgia Rotary Club, and Secretary Cody VHF is entitled to Channel 5 #68 Ave., North Augusta, 33° 30' 27" N. rather than Lafayette since former erty, 39° 43' 501/4" N. Lat., 105° 14' 11" Fowler, attorney and former presi- W. Transmitter RCA, antenna Lat., 81° 57' 42" W. Long. Transmit- has somewhat larger population" Long. DuMont, dent of the American Bar Assn. RCA. Legal counsel Loucks, Zias, ter antenna RCA. Consulting (35,010) than the latter (34,000 engineer A. D. Ring & Co. Applicant None of the four is financially in- Young & Jansky, Washington. Con- terested in any other radio or news- pop.) sulting engineer Commercial Radio is licensee of WJBF Augusta. Prin- Th petition argues that "the cipals include President, Treasurer paper properties in the Tampa area, Equipment Co., Washington. Appli- presi- Com ission's notice in this rule - cant is licensee of KFEL Denver. and General Manager J. B. Fuqua although Mitchell Wolfson, maki g proceeding did not, directly Principals include President Eugene (94 %); Vice President D. M. Kelly dent of WTVJ (TV) Miami, is a P. O'Fallon (98 %), general manager (4 %), station manager, and Secretary cousin of Mr. Falk. or i irectly, give notice to inter - (2 KFEL -AM -FM Denver and major Steve Henderson %), commercial este . persons (including petitioner) Network manager. Address: Radio Station of t e possibility that Channel 5 stockholder of Electronic RCA. Legal counsel Guilford Jame- franchiser, Denver; Vice WJBF, P. 0. Box 490, Augusta, Ga. woul not be assigned to Lafayette Inc., Muzak son, Washington. Engineer Harry C. President Joseph A. Myers, Denver t LAFAYETTE, Ind. -WFAM Inc., Garba, WASK and WFAM (FM) La- for he reasons invoked by the attorney, a n d Secretary- Treasurer Com ission. Nor could petitioner UHF Ch. 59 (740 -746 mc), ERP 20.54 fayette. Applicant is licensee of Frank L. Bishop, assistant general kw visual; (or y other person) have antenna height above aver- WASK and WFAM (FM) Lafayette. antici- manager of KFEL -AM -FM and vice age terrain 372 ft., above ground 369 Sole owner is O. E. Richardson, who pate . reasonably that, without president and treasurer of Electronic ft. Estimated construction cost $158,- has no other business interests. Ad- coun r- proposals by any person Network. Address: Albany Hotel, 700, first year operating cost $75,000, dress: McCarty Lane, Lafayette, Ind. or th Commission, the Commission Denver 2, Col. revenue $75,000. Studio and trans- mig adopt a co- channel mileage mitter location on McCarty Lane, La- t DULUTH, Minn.-Red River Bcstg. seps ation for VHF channels in the t AUGUSTA, Ga. - The Georgia - fayette, 40° 23' 40" N. Lat., 86° 50' 15" Co., Ch. 3 (60 -66 mc), ERP 25 kw Laf a ette areas of 220 miles" and Carolina Bcstg. Co., Ch. 6 (82 -88 mc), W. Long. Transmitter RCA, antenna (Continued on page 66) Page 62 June 2, 1952 BROADCASTING Telecasting N APPLICANTS HESITATE New Filings Still Slow WHERE is the avalanche of TV ority or "push" by FCC (ghosts chief reasons for refusals, he ex- interpretation of the new rules." applications predicted following the of FM days) and tenor of talks by plained. He mentioned Sec. 3.613 concern- lifting of the TV freeze? Comr. Robert F. Jones, who dis- Spokesman for one large firm ing location of main studio: "The "It's still getting underway." sented from Sixth Report [ET, which devotes only part of its main studio . shall be located "There's plenty of interest . . . up May 26, 6]. Greatest reluctance efforts to broadcasting reported a in the principal community to be to expectations ... we'll hit 1,000 bids continues in intermixed VHF -UHF "healthy amount of new money served." by July 1 all right." markets. coming into "It's coming, but it won't be quite television," through "Common sense tells'¡' you that as big as we guessed." A very few attorneys felt bids by newcomers. This firm had means within the metropolitan newcomers are hesitant to put in- advised all clients to wait until the area," he said, but "certain of the The question was put to a number vestment capital into TV because of end of the freeze to file applications Commission staff have said it of Washington radio -TV law firms long delays seen for major mar- and now has many in preparation. means within the city limits." Site last week and drew those typical kets. Since companies initially are "It will hardships and added expenses answers. The exchange was take a couple of months set up on basis of stock subscrip- to do the job," he said. would ensue in many cases, he prompted because only some 40 tions and loan commitments rather noted. new and amended had Fear because FCC is "pushing applications than pigeon -holing money itself, UHF" was reported expressed by Partner in another firm reported been received by FCC six weeks capital will be working elsewhere a few clients. FM history was one newcomer to the industry plans after issuance of the Sixth Report, until needed, they noted. recalled. to file applications, in which he which finalized the revised alloca- Most- often -heard reasons for "There is some feeling that if would have minority interest, for tion plan and set July 1 as the date slowness of newcomers to enter some 11 cities. Same firm also may on which they wait they can buy in later the Commission will com- TV, where reluctance speared, are as cheaply possibly file a similar group of mence processing as now," he observed, of applications fears of government regulation explaining, "some stations will need applications for as many as nine [BT, April 14]. (FCC) and future of UHF and lack more financing." cities. Representing a fair range of of know -how in field. He said his "strong Slow Filers applicants" opinion, the responses from the at- One law firm -not one of the have been urged to file early so as torneys indicate: biggest -reported 30 to 40 applica- Another law firm's partner ob- to let "others in their markets line Most lawyers have large tions in preparation with none filed served applicants are "slow getting up for the remaining channels." numbers of applications in prep- by that firm to date. data in,' hence delay in filing. His A number of his firm's applicants aration and so far have filed none "There's plenty of interest . firm feels it is more important now in AM radio, he said, have or only a few. up to expectations," a principal to file an application that "really large outside business interests * Delay for the most part is partner said. The industry "will means something" than to be on and hence will bring in considerable because of sheer detail and me- meet the 1,000 quota" expected by file early. Some of those who (Continued on page 74) chanics of preparation. July 1, he predicted. rushed "had their applications Some are' holding up filing Within the past three weeks his bounce back,' he noted. until the last minute for "tactical firm received "10 to 12 new appli- Although his firm's applicants purposes." cations we hadn't planned before to in the majority are established file," he said. Most of these repre- broadcasters, it does have some ABC -UPT HEARING July 1 No Deadline sented money new to broadcasting. newcomers. A few broadcasters Four Testify on Coercion Others noted July 1 "is no The same attorney has experi- are expanding to bring in outsiders, deadline" and since big stakes are enced no reluctance about UHF too, he noted. LAST WEEK's chapter in the involved, careful preparation is except in intermixed cities. In fact, Principal in another law firm lengthy ABC -United Paramount more important than early filing. he recalled, he has two UHF bids which devotes a majority of its time Theatres merger hearing before Still others observed that in preparation for cities of 10,000 to radio -TV also reported "proper FCC continued detailed probing some of their applicants are far population. The market areas to preparation" of into past film distribution and the- down the applications is of processing lines on city be served, however, include over greater concern than filing quickly. atre- ownership policies of Para- priority listings, "so what's the 100,000 persons, he mount and other major film pro- rush said. "Without exception," he said, "all ?" The partner noted FCC's use of ducers [BT, May 26]. Majority of applications in are broadcasters in this thing for city rather than market popula- keeps. " Four more theatre owners testi- preparation represent existing in fied. They alleged that the major broadcasters, tions the city priority listings "July 1 is no deadline," the at- part of whom have tends to make an area seem less motion picture companies would included persons new to radio in torney noted, commenting that be- desirable than it actually is. cause of careful preparation any- not rent them first run pictures, or order to swing financing. would not rent any pictures, or There is Indication of the backlog of ap- one who "crosses swords" with any a substantial "new tried to coerce them into a profit - money" minority among TV applications in preparation was given of his clients "will have a rough by the attorney when he observed time, right on through the Court sharing deal in return for good plications in preparation, although films. certain attorneys indicated greater in certain cases he has had to do of Appeals." considerable shopping to find con -' He noted some difficulty in trying The theatre operators claimed interest than expected from new- the comers to the industry while others suiting engineers able to take on to keep up with the "shifting of the situation changed for the better reported less. his work. Same -city conflicts were tide from one thing to another in about the same time that the major motion picture firms entered Majority of attorneys con- into tacted no their consent decree with the reported big problem so Justice Dept. far in obtaining informal clearance after the Anti -Trust of tower sites with Civil Division's probe into the practices Aeronau- of the film companies. tics Administration sources. One firm is filing final CAA approvals On the stand were Donald B. with its bid. Leverett, Overton, Tex.; Carl B. Some broadcasters, who here- Knudson, Seward, Neb.; Mrs. Eve- tofore talked the big money of TV lyn E. Anderson, Boone, Iowa, and with ease, are "burning midnight Arthur Goldberg, Omaha, Neb. oil" to make up their mind whether The hearing being held before or not to take the plunge. "Now it's FCC Hearing Examiner Leo Res- fish or cut bait," as one attorney nick, seeks to determine, among put it. other things, if ABC and United Reason for forced showdown Paramount Pictures should be is FCC's Sixth Report and process- allowed to merge, if Paramount ing procedure, several sources ex- STATION ENGINEERS at TV camera demonstration at RCA Labs., Camden, Pictures Corp. is qualified as a plained. Otherwise, they noted, N. J., [BT, May 261 are (I to r): Samuel Geise, WNAR Norristown, Pa.; TV broadcast station licensee (it many broadcasters would take Thomas Linzwiler, KWKH Shreveport, La.; Richard Ashenfelter, WCVS Spring- owns KTLA (TV) Los Angeles), their time to "see how things go" field, III.; R. W. Caughey, WHP Harrisburg, Pa.; James Schultz, KQV Pitts- whether Allen B. DuMont Labs. before deciding. burgh; N. L. Hobson, RCA; Robert W. Oliver, Pogue & Neal, Washington, (WABD (TV) New York, WTTG Fear of UHF in couple of D. C.; George Wetmore, WXKW Albany, N. Y.; H. C. Weber, RCA; Lt. Bert (TV) Washington and WDTV quarters was evidenced on part of Fagan, U. S Navy, Washington, D. C.; Jack Jones, KWKH; Charles Brady, (TV) Pittsburgh) is controlled by both newcomers and experienced McIntosh & Inglis, Washington, D. C.; E. T. Griffith, RCA; Harold Dewing, Paramount Pictures through its broadcasters in view of UHF pri- WCVS; William Birchfield, WHAN Charleston, S. C. Class B stock holdings. BROADCASTING Telecasting June 2, 1952 Page 63 EQUIPMENT NEEDS FCC Holds Key, NPA Told Henry H. Fowler said last Wednes- FUTURE materials needs of the percentage use of the pre- Korean day: com ercial broadcast equipment war base. We must remember that the mobiliza- the tion program is only half complete, and industry will depend upon NPA pointed out that higher direct defense requirements for ma- spee with which FCC licenses new level of allotments starting July terials are still growing.... Authoriza- TV the government was 1 radio -TV manufact- tion to many civilian industries will tations, will enable still be below their pre-Korean rate of advi d last week. urers and others to meet seasonal use of the controlled materials, despite At the saine time, the National demands, and that the third and these welcome increases in allotments. Prod ction Authority announced fourth quarters are "the months of that uotas of controlled metals for heaviest production" for them. radio TV sets will be pegged higher Bracketed with receivers for the ANTENNA TREND in t last half of 1952 to enable same boost are TV and auto anten- Reported to NPA man facturers to meet seasonal nas (for replacement purposes), DR. ALLEN B. DuMONT (1), presi- cons mer demands. coin -operated phonographs, com- TREND in TV antenna sales is to dent of Allen B. DuMont Labs. Inc., M mbers of a Broadcast Trans - mercial recording discs and phono- from metropolitan "fringe" areas, with a resultant increase in is decorated with the rank of Chev- mitti g Equipment industry group graph needles. alier in the National pred ted that the first "heavy" ratio of metal -to- antenna because Order of the Increased allotments will be re- Legion of Honor by French Consul - bate of orders for station equip - of more bays or receiving units. flected in Christmas buying in General Jean de Lagarde for Dr. Du- men is still more than a year This "recent development" was established TV markets of new Mont's service to the Allied cause awa . reported to the National Produc- video receivers-either as initial during World War II and his con- M nufacturers reported tion Authority by an Antenna that purchases or as set replacements. tributions to French and American even if some UHF licenses are Manufacturers Industry Advisory Whatever additional demand may commercial relations. ed by Committee last week. One pro- gran the Commission by be for sets in a potential end, created ducer reported a distributors poll year their biggest problem handful of new markets by year's woul be technical difficulties in showed sales of 39% in single -bay, end also will be met with ease, 504 in two -bay and 11% in four - cons ructing station equipment. authorities feel. Man manufacturers already have industry bay antennas. CONTROLS STAY plat d orders for parts to build Last week's action is no more About 15% of all antenna sales Senate Group Ducks Action significant than that, although it for television is for replacements, tran mitters and related equip - TO the new 83d Congress should men might be a harbinger for materials the industry group estimated. in 1953 (see story page 89) when Members predicted this figure will fall the task of deciding whether Bottlenecks Prevail new VHF -UHF take the rise with licensing of new UHF wage, price, and other economic stations controls K components are still in short air in more prolific quantity. Of TV stations that will provide an should be continued after supp y, with bottlenecks in both that outlook NPA Administrator additional market for antennas March 1, 1953, the Senate Bank- milit ry and civilian production. tuned to the new frequencies. ing and Currency Committee rec- Aside from components, rapid Manufacturers of TV antenna ommended last week. The committee majority changes in military design and Assists on Atlass Bids towers; commercial, industrial, filed and technical personnel shortages have military and home -type antennas minority recommendations on the posed a steady problem. Scarce CHARLES GUGGENHEIM, chief (indoor, outdoor and built -in), and Senate floor last Wednesday for ex- comlonents a r e transformers producer of the Ford Founda- automobile radio antennas were tension of the Defense Production (espi:cially audio), crystals, relays, tion's fund for an adult education represented at the meeting. Act, which expires June 30. Senate sma fractional horsepower project experiment in educational Majority Leader Ernest W. Mc- mot.rs, capacitors, cathode ray television at WOI -TV Ames, Iowa, Farland (D- Ariz.) called for an tube-. is working with Ralph Atlass in Disney TV Trailer early show -down vote. seven weeks as a con- Chairman Burnet Maybank (D- th respect to engineering, Chicago for AS PROMOTION for its new fea- som manufacturers reported they sultant for three television appli- S. C.) and his Banking Committee ture film, The Story of Robin Hood, had voted earlier on various provi- hav enlisted foreign technicians cants. These will involve the sta- plans tions in which Mr. Atlass, general Walt Disney Productions sions of the Act. Last week the (so e DPs) from Europe. NPA telecasts of a quarter -hour trailer, pro ised to take action designed manager of WIND Chicago, has group issued its report while the The Riddle of Robin Hood, in 63 House counterpart committee to s eed personnel imports. an interest. In addition to WIND, 16 through TV cities from June wound up hearings on similar leg- W ersion of technical industry stations are KIOA Des Moines and July. The TV trailer features be- help to military contracts has been WLOL Minneapolis. Mr. Guggen- islation. It hopes to draft a bill hind- the -scenes production and re- week. a m: jor factor in NPA's decision heim, who worked for the Louis G. this search for completion of the full - Except for one instance to r tain most restrictions on mass Cowan package firm and CBS, will length feature, and already has -con- pro ction of colorcasting equip - sumer credit controls were to be assist in plans for TV operations. been released to schools. 30, 1953, men . An amended order [BT, extended until June in- May 12] was still under NPA study stead of March 1, cutoff date on afte being routinely circulated wages and prices - the Senate amo g government agencies last group adopted its tentative votes wee [BT, May 26] and gave reasons the receiving end, household for its actions. radi -TV sets generally will fare The cost allowance formula (for muc better during the third and advertising, selling, etc.) authored fou h quarters than in April -June last year by Sen. Homer E. Cape- as ell as other durable goods, hart (R -Ind.) was not touched on wit one exception -in copper brass greatly and appeared likely to sur- mill and foundry products. Manu- vive any administration thrusts in fact rers may file supplemental Senate or House floor debate. bids for additional carbon steel or alu inum, however, to compensate. R dio and TV receivers and other Ralph Rockafellow goods will receive varying allot - RALPH ROCKAFELLOW, 54, dimen s "depending on the possibili- rector of advertising, publicity and ties of substituting less critical promotion for Paramount Televi- mat rials," NPA said. NEWLY -ELECTED officers of the Television Assn. of Philadelphia for 1952- sion Productions Inc., New York, T ird quarter quotas are up for 1953 are (seated, I to r): Martha Gable, WFIL -TV, board member; Arthur died suddenly last Monday night. all aterials used by set makers - Borowsky, publisher, TV Digest, president; Ethyl Foster, secretary, and Gordon Before joining Paramount in 1948, 5% or carbon and alloy steel and Walls, WCAU -TV, treasurer; standing (I to r) are Franklin Roberts, of W. S. he had been associated with sev- for opper wire mill, and 15% for Roberts Adv., vice president; Charles Vanda, WCAU -TV, chairman of the eral advertising agencies, includ- alu inum. Set manufacturers are board of governors; Mort Farr, president, National Appliance Dealers of ing Young & Rubicam and Bu- ear arked for a minimum of 20% America, board member; Paul Phillips, of Aitken -Kynett Adv., board mem- chanan & Co. Surviving are his on rass mill and foundry prod- ber; Andrew Keay, WFIL -TV, board member; Joe Cox, of J. Cunningham Cox wife, Desiree; a son, Ralph Jr., and ucts These increases are based on Adv., board member, and Walter Erickson, Gray & Rogers Adv., board member. a daughter, Mrs. Richard Wayne. Pag 64 June 2, 1952 BROADCASTING Telecasting Established

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United Press

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BROADCASTING Telecasting June 2, 102 Page 65 192 Ai; et Sessio n Television Applications At Beverly Hills (Continued from page 62) MI TV CLINIC visual; antenna height above aver- ITEAD of classifying television an advertising medium and com- age terrain 814 ft., above ground 558 pnarding its costs to those of other media, look upon it as a selling force ft. Estimated construction cost $291; a compare cost with other ways of selling. 501, first year operating cost $288,000, his was the advice George L. Moskovic, manager, TV development, revenue $332,000. Studio and trans- K T (TV) Hollywood, gave 166 ,+ mitter location Observation Road and 47' 08" N. Lat., b adcasters from 11 Western Mr. Tatum, discussing "Partici- 11th St., Duluth, 46° and W. Long. Transmitter s 92° 07' 16" tes and Hawaii in attendance at pating & Film Programming." RCA, antenna RCA. Legal counsel th Broadcast Music Inc. TV clinic Don Fedderson, vice- president Segal, Smith & Hennessey, Washing- he d in Beverly Wilshire Hotel, and general manager, KLAC and ton. Consulting engineer Millard M. B-verly Hills, May 26 -27. Attend- KLAC -TV and president, Television Garrison, Washington. Applicant is s e jumped to 192 on the second Broadcasters of Southern Cali- licensee of KDAL Duluth. Principals d :k fornia Assn., reported on that include: President and Treasurer Dal- a Monday ton Le Masurier (70 %), general man- r. Moskovic told organization's formation, purpose ager of KDAL, 79% owner of WQUA a moon session that "Television, and progress. Moline, Ill., and until 1948 licensee of perly used, is not an expensive 19119 ;' 1!l1!l991 p Richard Moore, general man- 19997., 11u pp91 KILO Grand Forks, N. D.; Vice Presi- t e of advertising; it's the cheap - ager, KTTV, was chairman of the ItlYI!" tlx i dent Robert A. Dettman (10 %), chief es form of mass selling ever final afternoon session, with Philip 1N99 t+ tl! engineer of KDAL, 8% owner of k wn" G. Lasky, vice -president and gen- IN Ill l: III WQUA and 10% owner of WIRL u onn Tatum, TV director, ABC eral manager, KPIX San Francisco Peoria, Ill.; Vice President Odin Ramsland (10 %), commercial man- "TV & stern Div., presided over the discussing Plant Planning ager of KDAL, 8% owner of WQUA Monday morning session, at which Remodeling for Economy and Ef- and 10% owner of WIRL, and Charles R ger Clipp, manager WFIL -TV ficiency." Joe Coffin, research di- SCALE model of proposed TV tower Le Masurier (10 %), retired. Address: P iladelphia discussed TV's News - rector, KLAC -TV, spoke on "TV and antenna installation of WSAV- 218 Bradley Bldg., 10 East Superior r: l Operation. Robert D. Swezey, Program Research Techniques." TV Savannah, atop bank building. At St., Duluth, Minn. (Note: Original 14 utive vice- president, WDSU- Messrs. Clipp, Swezey, Lund, right is a 300 -millimeter Aviation application was filed after April T New Orleans, spoke on "Every Holden and Lasky had spoken on Obstruction Electric Code Beacon, but returned because it was submitted on old forms. Since it already has T wn a Show Town, U.S.A. Yeah ?" the same previous which would be installed atop the subjects at BMI been counted in total of applications Klaus Landsberg, vice- president TV Clinics in New York and Chi- tower. WSAV's TV application is now tendered since the FCC Sixth Report a d general manager KTLA Holly - cago [BT, May 26]. pending before the FCC. & Order [BT, April 14], it will not w,od, told broadcasters at the be counted again.) M,nday morning session that TV Il augment rather than hinder Self -Censorship Urged ST. JOSEPH, Mo.-KFEQ Inc., Ch. dio. 2 (54 -60 mc), ERP 51. kw visual; an- 'IMMORALITY' To Eastern Film Makers tenna height above average terrain Commending TV for establish - 809 ft., above ground 750 ft. Estimat- i its own code of ethics, Gov. "SELF control, not government control" is the answer to the House ed construction cost $428,389.98, first E rl Warren of California, prin- probe of allegedly "immoral" radio -TV program material, Max Gilford, year operating cost $176,376, first year ci,al speaker at Monday luncheon special counsel to the National Society of TV Producers, Hollywood, said depreciation $57,877 (total cost $234,- p edicted the industry will "make last week. He urged that East Coast TV film makers adopt and enforce 253), revenue $204,000. Studio and 1';e much richer for all." their own production codes (see * transmitter location 2/5 mi. east of story, page 28). on the East Coast. West Coast city limits on Faraon St. at 40th St., Making no direct mention of the 39° 46' 12" N. Lat., 94° 47' 63" W. u coming House "morals" probe But to combat the investigation, producers formed their code three television producers years ago, he noted. Long. Transmitter RCA, antenna o radio -TV programs, he voiced -all of them- RCA. Legal counsel Pierson & Ball, s ,ng disapproval of censorship should make certain they and their "You should have a code," he Washington. Consulting engineer a d emphasized there must con - opinions are represented in Wash- urged. "We encourage the com- George C. Davis, Washington. Appli- ue to be a free press, radio and ington, he advised, speaking petitive existence of such a code as cant is licensee of KFEQ St. Joseph. evision. Wednesday at a luncheon meeting building the health of the indus- Principals include: President Barton of the National Television Film try." Any regulation could be en- Pitta (51 %), president of The Journal Mayor Agrees Council in New York. forced, he suggested, by granting Pub. Co., publisher of Stock Yard Voicing opinions from the floor, to each production, a seal of ap- Journal; Vice President Henry D. In agreement with the governor Bradley (3 %), president and director o TV potentialities was Los An- Film Council members indicated provai, to be required by stations they were not fully in before any program is shown. of News -Press & Gazette Co., pub- gles Mayor Fletcher Bowron, shar- agreement lisher of St. Joseph News -Press and i g honors at head table. He con- with the speaker, wondering if self- Some Film Council members Gazette; Secretary J. Ted Branson si ers television "the greatest censorship is not an admission of urged that outright lobbying be (1 %), promotion manager of KFEQ; dium in the world." guilt and questioning whether "the extended, and one suggested TV Treasurer Glenn Griswold (1 %), di- Carl Haverlin, BMI president, canons of good taste" can be put producers "instead of being molly - rector- treasurer and commercial man- on paper. Mr. Gilford also was coddled Hollywood has shown ager of KFEQ, and Arthur V. - s chairman at the luncheon ses - -as Bar asked if he thought self -regulation itself for 25 years," should face rowes (1 managing editor of with TV talent guest speak - %), s,n, had not been effected by the legislators and others in Washing - News -Press and Gazette. News -Press e s McCoy (KNXT) and Tim NARTB code, which, he answered, ton with tremendous courage, "un- & Gazette Co. owns 43% of KFEQ Inc. - die Albert (KLAC -TV Holly is "inadequate" in its handling. afraid to explain film content or Address: KFEQ Bldg., St. Joseph, Mo. d) participating briefly. "A lot of this [government in- the conduct of their business." Afternoon schedule featured Mr. vestigation] comes from what Others, taking a more dubious I-NEW BRUNSWICK, N. J.Home News Publishing oskovic on "Making TV Pro - they've seen in the past four stand, wondered what effect a pro - Co., UHF Ch. 47 giams Pay for Advertisers" and months," he observed. ducers' code would have since ulti- (668 -674 mc), ERP 75 kw visual; antenna height above average terrain - When the house voted to probe mate approval depends upon sta- bert Purcell, director of opera 452 ft., above ground 436 ft. Esti- t',ns KTTV (TV) Hollywood, dis- TV -radio program content [BT, tion- acceptance of the end prod - May 5, et seq.], "heartache and uct. While opposing the idea of mated construction cost $212,200, first c ssing "Hidden Costs in TV Pro - sleepless nights" were caused for censorship, Dr. Alfred N. Gold- year operating cost $180,000, revenue amming." Don Norman, gen- just about everybody connected smith, RCA consultant and honor $200,000. Studio location 137 Church e al manager KNBH Hollywood, with the industry, Mr. Gilford said. guest at the luncheon, advised that St., New Brunswick. Transmitter lo- s chairman. This "government harassment of the product relies upon the pro- cation W. side State Highway #25, Wilbur Edwards, general man- the entertainment medium" corn- ducer's own good taste, a matter mi. North of Raritan River, 40° 29' 42" N. Lat., 74° 24' a _ er, KNXT Hollywood, was chair - pletely side -steps the FCC as the that "can't be put on paper." 50" W. Long. an of Tuesday's opening session proper authority for such matters, One producer questioned that Transmitter DuMont, antenna RCA. and focuses on television as "a there is even a market for good Legal counsel Welch, Mott & Morgan, th speakers including Harold Washington. nd, general manager WDTV bad, bad boy -a new political tar- taste. Noting that film makers can Consulting engineer Mc- get," he asserted. produce profitably only so long as Intosh & Inglis, Washington. Applicant ( V) Pittsburgh on "Low Cost The prime goal vogues, he said is licensee of WDHN (FM) New Bruns- al Programming "; Charles for producers they respect public F. should be to organize and assert stations now are seeking "cops and wick. Principals include President Iden, assistant national director themselves, something that Mr. Gil- robbers" productions, perhaps the Elmer B. Boyd (58 %), president and o television for ABC, New York, ford said has been accomplished very fare that has prompted a sur- 89% owner of Colonial Homesites, " : rass Tacks of TV Production" more fully on the West Coast than vey of program content. (Continued on page 68) P ge 66 June 2, 1952 BROA DCASTING Telecasting spend money -lots of it -for In the not -so-good old days, well top men, the best equipment, plenty pitched tonsils and a personality of film. who could rip and read were all you needed. -and above all, give local news a real play! In the last four months Now the News has to be good! here on Channel 4 we have used Money, men, material and com- 60,000 feet of film on local news: pleteness make and hold news listen- and also 2000 still pictures! ers on WTCN -TV. Add to this, footage and wire pic- If you want to pick up a news pro- tures of National and International gram with an established Pulse - news and personalities. Supplement one of McCuen's News Shows is this with stories from the principal temporarily open and is offered subject to prior sale. See our Na- wire services . . . tional Representatives or wire us Then edit! Good news men doing it! for details and the price tag.

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BROADCASTING Telecasting June 2, 1952 Page 67 eral manager of Shreveport Times, Television Applications May 23 -28 and eight other minority stockholders. (Continued from page 66) Address: P. 0. Box 701, Lufkin, Tex. 1- SAN JUAN, P. R.-Jose Ramon New (real CHRISTI, Tex. Baptist Brunswick estate develop- CORPUS - Quinones, Ch. 4 (66 -72 mc), ERP 54.5 vice of of Texas, Ch. 6 ment), and president Flake General Convention kw visual; antenna height above aver- Products Corp., New Brunswick (food (82 -88 mc), ERP 100 kw visual; an- age terrain 345 ft., above ground 382 products manufacturing); Treasurer tenna height above average terrain ft. construction cost Hugh N. Boyd (18 Kathleen Boyd 505 ft., above ground 496 ft. Estimat- Estimated $244; %c); 009.78, operating coat $125,- Martin (15 and Ruth Boyd Talbot ed construction cost $368,345, first first year %), 000, revenue $200,000. Studio and (9 %i New year operating cost $180,000, revenue ). Applicant publishes Bruns- 357 Ponce de wick Home News, Metuchen (N. $220,000. Studio and loca- transmitter location J.) transmitter Leon Ave., San Juan, 18° 28' 04" N. Recorder and Linden (N. J.) Observer. tion on Highway 3¢ mi. West #44, Lat., 66° 05' 40" W. Long. Transmit- Address: 127 Church St., New Bruns- of Violet, Tex., in Nueces County, ter RCA, antenna RCA. Legal counsel wick, N. J. 27° 47' 07" N. Lat., 97° 36' 05" W. Washing- Long. Transmitter GE, antenna GE. Dow, Lohnes & Albertson, ton. Consulting engineer Commercial 1- ELMIRA, N. Y.- Elmira Star -Ga- Legal counsel Fly, Shuebruk & Blume, Radio Equipment Co., Washington. zette Inc., UHF Ch. 24 (530 -536 mc), New York. Consulting engineer A. ERP 19 kw visual; antenna height Applicant is licensee of WAPA San £4N DIEGO'S Earl Cullum Jr., Dallas. Applicant is WPAA above average terrain 923 ft., above licensee of KWBU Corpus Christi. Juan and permittee of Maya- ground 442 ft. Estimated construction guez, P. R. Sole owner is Jose Ramon Principals (of Baptist General Con- Puerto )'st and Only cost $215,100, first year operating cost vention of Texas) include: President Quinones, owner of three Rica $300,000, revenue $350,000. Studio lo- Forrest Freezor, First Baptist Church, sugar cane farms and president of Puerto Rico Farm Bureau. Address: cation Mark Twain Hotel, Elmira. Waco; First Vice E. H. President WAPA, P. 0. Box 4563, TELEVISION STATION Transmitter location Green Hill Road, Westmoreland, South Main Radio Station Baptist San P. R. Original Southport Town, 42° 00' 26" N. Lat., Church, Houston; Second Vice Pres- Juan, (Note: ap- April 14 76° 49' 18" W. Long. Transmitter ident Arthur De Loach, First Baptist plication was filed after but because it was submitted on RCA, antenna RCA. Legal counsel Church, Odessa; Secretary D. B. returned old forms. Since it already has been Dow, Lohnes & Albertson, Washing- Smith, San Antonio; Secretary Roy ton. Consulting engineer Bernard C. L. Johnson, Kingsville, and Secretary counted in total of applications tendered since the FCC Sixth Report & CALIFORNIA'S O'Brien, Rochester, N. Y. Applicant of Corporation J. Earl Mead, Cliff is licensee of WHEC Rochester, Temple Baptist Order [BT, April 14], it will not be Church, Dallas. Ad- counted again.) WDAN Danville, Ill., WTHT Hartford dress: Baptist Bldg., Dallas, Tex. THIRD MARKET and WENY Elmira. All stock in applicant is held by Gannett Co. Inc., LUFKIN, Tex. -Forest Capital Bcstg. Existing Stations Rochester, N. Y., publisher of Roches- Co., Ch. 9 (186 -192 mc), ERP 11.3 kw Change in Channels visual; ter Times -Union and Democrat & antenna height above aver- WBRC -TV BIRMINGHAM, Ala. San Diego's Chronicle, Albany Knickerbocker News, age terrain 666 ft., above ground 522 - ft. Estimated Birmingham Bcstg. Co., Ch. 6 (82 -88 Utica Observer -Dispatch and Press, construction cost $223,- me), ERP 100 kw visual; antenna 1951 Increase 160.13. first year Newburgh News, Beacon News, Ithaca operating cost $125,- height above average 908 000. revenue terrain ft., in Journal, Ogdensburg Journal, Malone. $100,000. Studio location above ground 562 ft. Estimated cost Telegram, 1141 North First St., Lufkin. Trans- Saratoga Springs Saretegan, of change $269,589, first year operat- FRE ?GW s CArt Massena Observer, Elmira Star -Gazette mitter location 1.4 mi. Northwest of Clawson, East ing cost $240,000, revenue $365,000. and Advertiser, Binghamton Press, all of Highway #69, Ange- Studio 1727 LOAMft «S .. . lina County, 31° 25' location Second Ave. in New York; Hartford (Conn.) Times, 09" N. Lat., 94° North. location Red 48' 02" W. Long. Transmitter Transmitter Mtn. reflected the Plainfield (N. J.) Courier -News and RCA, Transmitter RCA, antenna RCA. Legal antenna RCA. Legal counsel Cohn & Danville (Ill.) Commercial News. counsel George O. Sutton, Washing- Marks, Washington. Consulting en- accelerated Principals include: President Frank ton. Consulting engineer George C. gineer A. Earl Cullum Dallas. E. Gannett, who owns 33% of Gan- Jr., Ap- Davis, Washington. Application is westward plicant is licensee of KTRE for nett Co. Inc. stock; Vice President Lufkin. change from Ch. 4, as required under Principals include: President R. W. Frank E. Tripp; Treasurer Herbert provisions of FCC Sixth & movement of Wortham Jr. (32 %p), executive Report W. Crickshank; Secretary Lynn N. vice Order [$T, April 14]. rail traffic Bitner; Director Paul Miller; Assist- president and director of Southland ant Secretary Clayton Gallagher, and Paper Mills Inc., Lufkin; Vice Presi- WKRC -TV CINCINNATI, Ohio dent E. L. -Ra- which has Assistant Secretary Thomas V. Taft. Kurth Sr. (16 %), presi- dio Cincinnati Inc., Ch. 12 (204 -210 Frank E. Gannett Newspaper Founda- dent and general manager of Angelina mc), ERP 316 kw visual; been evident County Lumber antenna tion Inc. owns 66% of Gannett Co. Co., Keltys, Tex., height above average terrain 612 ft., Inc. stock. Address: 201 Baldwin president of Southland Paper Mills above since the St., Inc., ground 540 ft. Estimated cost Elmira, N. Y. Lufkin, president of Wills Point of change Studio Lumber Co., Wills $178,500. location start of Point, Tex., Farm- Times -Star Bldg. Transmitter loca- ers- Merchants Lumber Co., Brenham, tion Highland the Korean Tex., and Lufkin Amusement and Dorchester. Trans- Co., Luf- mitter GE. antenna GE. Legal counsel UPT kin; Henry B. Clay (9.5 %), general war. DIVIDENDS manager of KWKH Bernard Koteen, Washington. Engi- Shreveport. La.; neer George A. Wilson, WKRC Extra Payments William E. Antony (9.3 chief en- -TV. Indicated %), Application is for change from Ch. 11, gineer KWKH, and partner and 25% as required under provisions EXTRA year -end dividends in addi- owner of Best. Engineering Service, of FCC Sixth Report & tion to quarterly payments on Shreveport (consulting engineers); Order [BT, April 14]. stock of United Paramount Thea- Mrs. Ola Thompson (10%), stock- WHIO -TV DAYTON, Ohio -Miami holder in Angelina tres were indicated as a company County Lumber Valley Bcstg. Corp., Ch. 7 (174 -180 policy by president Leonard H. Co., Keltys, Kurth Lumber Co., Jas- mc), ERP 200 kw visual; antenna per, Tex., and Lufkin Amusement Co., height above average terrain 1,144 Goldenson last week. The new Lufkin; L. A. Mailhes (4.6 %), gen- ft., policy will enable UPT to meet above ground 1,086 ft. Estimated cost the "substantial demands" for of change $561,000. Studio location cash expected when it merges with 1414 Wilmington Ave., Dayton. New HAMILTON BUYS transmitter location 3228 Germantown ABC, it was stated. St., 39° TV Series for 22 Cities 44' 03" N. Lat., 84° 14' 50" W. Mr. Goldenson's statement was Long. Transmitter RCA, antenna RCA. made as he announced a 25 -cent HAMILTON WATCH CO., Lan- Legal counsel Dow, Lohnes & Albert- dividend on all outstanding shares caster, Pa., has purchased a 13 son, Washington. Consulting engineer of common stock, payable July 18 half -hour untitled TV film series, McIntosh & Inglis, Washington. Ap- to holders of record on June 27. produced by Gil Ralston, head of plication is for change from Ch. 13, Indicating that year -end divi- Screen Televideo Productions, Bev- as required under provisions of FCC erly Hills, for alternate week Sixth Report & Order April dends would be paid as justified [BT, 14]. KFMB -TV showing in 22 cities starting in Channel-8 by earnings of the corporation, mid -September. Stuart Reynolds Mr. observed that, since Goldenson Productions concluded negotiations. FIRST UPT business is conducted largely coast -to -coast TV marathon KFMB -AM Markets Include: New York, Los An- will be staged by Milton Berle for on a cash basis -with no substan- geles, Chicago, Philadelphia, Pittsburgh, 5 5 0 - K. C. benefit of Damon Runyon Memorial tial investments in inventories Detroit, Boston, Cincinnati, Cleveland, John A. Kennedy, owner - Baltimore, St. Louis, New Haven. Day- Fund on NBC -TV beginning at noon dividends can be paid in greater ton, Providence, Washington, San June 7 and continuing Npward 1. Chernoff, Gen. Mgr. Francisco, Milwaukee, Minneapolis, through 10:30 proportion to earnings than under a.m. June 8. Show will originate from P pre,enfed by The Branham Co. Buffalo, Schenectady, Binghamton and the usual business procedure. Lancaster. New York's Radio City. Page 68 Lim 2, 1 ')5_' BROA DCASTING ' Telecasting what are YOU going to do about the SUMMER BOOM ?/

Possibly you're tired of hearing about the extra money the consumer could spend but doesn't.

Maybe all you want is some ideas on how you can tap this summer's record potential -while at the same time meeting management's insistence on increasing profit margins by keeping sales costs low.

If so, we recommend that you read our new study,

"what are YOU going to do about the SUMMER BOOM .? It includes an exclusive analysis of this summer's sales outlook combined with a plan for making effective and economical use of television in 8 major markets which account for over 50% of all U. S. television homes.

If you don't have a copy, call your NBC Spot Sales representative or write NBC Spot Sales, 30 Rockefeller Plaza, New York 20, and ask for "what are YOU going to do about the SUMMER BOOM V' NBC Spot Sales 30 Rockefeller Plaza, New York 20, N. Y. WNBT New York CHICAGO CLEVELAND WASHINGTON WNBQ SAN FRANCISCO HOLLYWOOD Chicago DENVER CHARLOTTE ATLANTA K N BH Los Angeles W PTZ Philadelphia WBZ -Tv Boston representing TELEVISION STATIONS : WWII( Cleveland' a WNBW Washington

S. ALE WRGB Schenectady -

. . Albany -Troy

BROADCASTING Telecasting June 2, 1952 Page 69 SUNDAY MONDAY TUESDAY WEDN ABC CBS DuMONT NBC ABC CBS DuMONT NBC ABC CBS DoMONT NBC ABC CBS

General Man of Foods Film the Week Roy Rogers

Kellogg America's Space Space Town Alcoa Once Upon Cadet L Cadet L See It Noss The Week MeetingLdF L in Religion A Fence Skippÿ Kukla. Peanut Wrigley Kukla General Gene U. S. Rubbe- General Fran d die Fran d Pj Butter Georgetown Royal Foods Foods Those En- You Asked Autry Capt. Show U. Forum Showcase Capt. Vit. Corp. d dearing For It L Video Am., The Video Young L F Goldberg. L Charm, GM- P &G Columbia revro et em lx American Ironrite Oldsmobile Tobacco Revere Hollywood Those Twt Records Dinah Sher Swanson Oldsmoobbile Horizons News L L P &G News L L (alt. wks.) News This Is Show Meet the Screen L aês &F Business Press Cheaterfieltr Camel Beulah tame Caammel The Name i L Test Perry News F Stork The Same Chesterfield L L News Perry Coma Como L Caravan L Club L Caravan L L Film Lever Crosley Life is Pillsbury (alt. sp.) Lu: Speidel Worth Livim Youth Toni (alt..) Pilen Wards to Lincoln - Bristol- Video Pentagon (alt. wks.) Bishop Godfrey & Myers Washington Know His Mercury Theatre P. Winchel( Fulton J. The Friends Dealers Colgate Mr. D. A. L L J. Mahoney (Co-op) Sheen L L King's Comedy Feature Paul Dixon Tonet Show Crossroads of the Hour Film Liggett F C -P -P TLipton Johns Firestone Curtis Juvenile L & Town Voice of Publishing Myers L Godfrey's Hopkins Film Jury Godfrey & Talent Science Firestone Co. L His Friends Scouts Review L Keep Posted L L Washday Schick General Theatre United Bank Electric Clorets F Philip Pearson - Crime Cigars Colgate Foursquare Morris Or Nol? Syndicated Serutan P &G Strike Court Fred Chlorophyll Goodyear Pharm. Battle of Ellery Gum I Love Luc? Lights Out (alt.) L Fireside Queen It Rich L Waring Corp. L the Ages L L King Detect (alt. with) Carter Prod Theatre L Philco City Hosea Corp. Gen. Foods Electric Sterling P. Bristol Larva & Instant Quick on Armstrong Myers TV On Trial Auto- Circle Drug Lorillard Bro. Co. Playhouse Maxwell Johnson the Draw Mystery The Break Coffee Wax L Lite Theatre the Bank Plainclothes Suspense with Theatre Web Film Man Swansdown alt. with Bob Dunn L L L Claudia L F Film Co-op American B.F. Boxing Tobacco Co P &G from Robert Block Pabst Goodrich Red P. Skeltot Westing- Eastern Drug (TBA) Sales Co. Celebrity Show house Parkway MPresents Danger Lorillard Time L Original Blue L Crawford Studio Ribbon Clothes One Amateur Celanese Hour L Cinema- They Stand t-MNIr=t L Corp. Scope Jules Accused (No Net Summer (No Net Lebe. Celanese F Montenier Service Theatre Who Said Service What's Theatre What's Bohn Alum After SL 6/23 That After the Story Cons no (alt. wks.) L American 10 p.m.) 10 p.m) Walter Mutual Co-op Cigar MyLine Forum Kiernan of Omaha Wrestling Sports Spot .oT artrit-71 t Norwich nglo L IAnglnes Drew Sunday Chrono- Chrono- Pearson L News Spec. acope

JUNUAT MUNUAY - I-RIUAY SATURDAY ABC CBS DuMONT NBC ABC CBS DuMONT NBC ABC CBS DuMONT NBC ABC

9:00 AN 1:30PM

9:15 1:45

9:30 2:00

9:45 2:15

10-10:15 2:30 10:00 CBS News' Prologue to the Future F 10:15 2:45 ver- Ipso (M.thruTh) 3:00 10:30 Godfrey Breakfast Your Party 10:45 Surprise 3:15 Store M -Th 10:45- 1`uU0- 11:15 am, F The 3:30 10:30 -11 am Mrs. U.S.A (No) Whistling Network Gen. Mills F Wizard Hudson Service) 3:45 1T:ï5- Bride & Gr'm alston-a C -P -P Purina Brown 11:30 (MWF) Shoe 4:00 Ifs A (Alt. wks. Strike Problem sponsorship) SmiSn' Ed It Rich Patrol McConnell I1':45- L Spat. F 4:15 7,71"="r P &G Woman: Prtepting. IZ:OO N Newsreel (Tu .& Th.) 4:30 In The Egg &1 L Club Sponsors F Lyons' Park Amer. Home Noontime Ruth TV Sweets Co. L 50 Club National Tot, 12:15Pn1 Tootsie Hip- All Products News with L Dairy 4:45 Time (except L Love of Life Walter fancy WJZ -TV) F podrome The Big P &G Top 12.31) Voice of M &M Ltd. Search for Take the 5:00 Prophecy Candy Tomorrow Break with Faith For Carnival Don Rasselt Canada Dry 1 [.wJ L L 5:15 Today Super Circus (alt. sp.) Premier (5-5:30) 100 Product,' Mr. / 5 :30 Helene Magination The Nature Curtis Inc of Things Rumpus Room ESDAY THURSDAY FRIDAY SATURDAY DuMONT NBC ABC CBS DoMONT NBC ABC CBS DuMONT NBC ABC CBS DuMONT NBC Amend Co. Hail the 6:00PM Champ Last 6/14 6:15

Space Cadet 1. 6:30

Kukla, 6:45 Kukla, Fran d Lambert General General 011ie General Fran d Foods Fran d OPie Foods Foods 011ie Saddle Pal Pharmacal 1' Those En- The Sammy Mr. Capt. t. Csppt. Club -The Ca clearing F Kaye Show Wizard Video Goldberg s Video Video Young Goldberge L Charms 1. 1 :15 P &G ol sor ria General Chevrolet GM- P &G Sylvania Manhattan Those Two Recorde Dinah Shore General Oldsmobile Those Two Soap L Milla News New. Beat 1:30 Lone L Mills Pet Miles Labs. suma Stu The Camel Ranger Camel Erwin Chesterfield l Clock Shop (alt. wks.) News F Stork News F Perry News L One Man's Caravan L Club Caravan L Como Caravan L Family L 7:45 e -FT7§6= Carnation Foods Burne Allen Desoto- The Hol Mennen Kelvinator Anheuser Midway Plymouth Maxwell Co. Curtain 8 :00 with The Ruggles (alt.) L This Is Seal Whiteman Busch Don Groucho House Call Budweiser Russell Ronson -Star Music L Twenty L TV Teen Snow Crop of Family Marx Coffee Questions Club Ken Pet Milk F Mama L 8:15 (TBA) Murray Kellogg Biala; Headline Borden R. J. Gulf Oil Lorillard Brewing Last 6/14 All Star :hence of a Clues T-Men in Reynolds Life Begins We, The Revue 8:30 Lifetime Amo. 'n' Broadway Action (TBA) My Friend al Eighty People Andy wo Straw - L to L Irma L Film Shpow Hatters with Hollywood 8:45 Bob Heymes Schfitz R. J. Fatima Packard American e -Cór1 Reynolds Dragnet F Rebound Old Gold Cig. & Cig. All Around Mr. Arsenic Gruen (alt. wks.) Schatz Down the Town 9:00 L Man Against Playhouse Gangbusters (5 owned Playhouse You Big Kraft. Crime (alt. wks.) stations) Story Last 6/14 Chesterfield of Stars Go (Co-op) Blind Date Foods L F L L L 9 :15 Television F ',serum Fflm General 'Theatre American Lever L Ford Kreisler. Foods Tobacco Rinse Maitland Senke Campbell 9:30 Meet the Big Ford (alt. sp.) It's News Playhouse Champ Town Festival Pales of To Me F F Tomorrow L Girls' 9:45 Baseball So s Co-op For Sale Philip Wine Corp. L saner Party Moran U.S. Pearson L Wrestling Where the of America Tobacco Pharmacal Gillette from L 10:00 r'eopte Stand Racket Charlie Wild Martin police Story Cavalcade Chicago Squad Private Kane F Detective Drug Store of TV Prod. Sports Jack 10:15 Z Author Cavalcade L Bnckhouse (No Net Toni Meet, the Standard (No Net of Stars American (alt.) Oil Presidential 10:30 Service Critics Service Timber Tobacco After Crime Wayne After L lese ,rang Your Hit 10 p.m.) Photog- King 10 p.m.) Greatest Parade rapher L Fights F 10:45

noZ giña Chrono- Boyle - 11:00 scope Midway Sports Showcase 11:15 PM

SUNDAY MONDAY - FRIDAY SATURDAY CBS DoMONT NBC ABC CBS DuMONT NBC ABC CBS DuMONT NBC Religious Hour Explanation: Programs in italics. sustaining; Frontiers Time, EDT. L, Live; F, Alta; K. kinescopie re- of Faith Garry cording: E. Eastern network: M, Midwestern; NI. L Moore Show non -Interconnected stations.

(See CBS- 1:30 -22:30 p.m.. Best Fonds. General Elec- Hate In footnote) The Ring tric. Okr. Oats. Reynolds. Stokley -Van Camp, L O'Cedar. Garry Moore Show. 10 -10:30 a.m.. Frl.. CBS News te half hour in- P &G stead of 15 min. First 100 Years L Gen. Mills sponsors The Brim & Groom MT AV ('TBA) at 11:15 -30 a.m. and Fri. 11 -11:30 a.m. Hud- son Paper on Thun. at 11:15 -11:30 a.m. 11:30 -12 n. Tu. & Tb., Strike It Rich. sus- Alike if taining. Buff Shorn The Big L 12 -12:15 p.m.. Mon.. Wed.. Frl.. The Egg & I. PCPP sustaining. (M -W -F) Midwestern 3:30 -4 p.m. Tues., Mel Torme. sustaining. Hayride G. Foods 3:30 -4 p.m.. Mon. Bert Parks Show S. (W & F) Johnny Bert Parke* Dugan Cannon (Th) Show NBC -Sion. thru Fri. "Today" 7-9 a.m.. EDT & Give & Take CDT. 7:15 -20 Wed. -Fla. Citrus. 7:20 -25 Wed. - off 6/12 Kenwlli, 7:45 -50 Man. -Fla. Cline Tu. -Wed.- Thurs.- Rigglo, 8:13 -20 Wed- Mystic. Tu.- Goodyear Mon. Greatest Thurs.-Fla. Clime, Fri. -Doeskin. 8:20-25 Fearless -Pure -Pak, Thurs. -"Time," Fri. Citrus Story Fosdick Fla. Ever Told Participat- 8:45 -50 Wed -Jackson- Perkins. 8:45 -53 kloa- L ing Sponsor Knox. 6/22 only Kate Smith Summer *quaker Oat,-Mon. & Fri. Hallmark Show L 5:30 -0 p.m.. M -F. Firms listed sponsor Howdy Sarah Doody la 15 min. segments. Churchill L

ver Quaker HwkL. Falle Oats BROAD,ITING Lamp Urdo Zoo (TBA) bly Feel Parade Gabby Tb. N k Al Radio and Televidrn HAI.ee* TE/ECASTING erÚ 37'oods Mars. C-P-P Sky King Welch. Klog. (TBA) Thtr., F Int. Shoe June 2, 1952 Copyright 1952 11"hot in the (alt. with) Bauer & 111k. Co-op World Recital Standard Hall Brands L Kazootie L Howdy Ddy. L Let this Buckaroo 14' Buckforyou

Thar's gold in them that Dayton tills when Uncle Bob Campbell hits the sales trail with a product. 'Cause a- pounding along in his tracks comes the biggest posse of junior grade cow waddies you'd ever want to round up. Do those kids follow Uncle Bob? Listen! He's ramrod of the Lucky 13 Ranch -and that's the oldest, continuous daily TV show in these here parts. He started off 3 years ago with 15 minutes once a week, and in no time at all, requests for studio guest reservations blew it up to a daily one -hour show. Ever since, he's averaged about 28 kid guests per day by reservation -has over 2000 booked right now through the next 9 months. A while back when he was naming his pony, he got 1800 written suggestions the first week, 5400 in 6 weeks -with no give -away at all in the deal! Campbell's an all- 'round entertainer, musician and outdoorsman, making public appearances as well. His added on- the -spot live shows can put real muscle in merchandising. And as he ends his participating show with comments on good man- ners, proper living, safety and the like, he picks up plenty of parent support. Like majority of WHIO- TV studio shows, Lucky 13 Ranch commands great audience lóyalty with mixture of entertainment and public service. Example: this will be fourth year show is used as vehicle for presenting School- boy Patrol Awards.

Better slap your brand on Lucky 13 Ranch pronto, podner. National Representative George P. Hollingbery Co. can give you all data.

Page 72 lane 2, 1952 BROADCASTING Telecasting Station Comedy Leads Pulse L felestafus Program Type Survey (Report 218) K R\LiD TOP ten TV program types, accord- losing the full benefit of television Teachers expressed the opinion ing to Multi- Market TelePulse, for through this lack of local- interest that children nurtured on TV will week of April 1 -7 were released by programming," Mr. Meck said. The lose the desire to read and to create The Pulse Inc., N. Y., last week as survey reported that most local their own fun. The teachers, ob- Dallas follows : programs by the stations were viously alarmed at television's Pgm. Avg. Rtg. broadcasting during the smaller - prospects, said the medium's power Comedy Variety 24.8 audience daytime hours. and influence will grow, not de- %xaa " o4 Pacoe .pe Boxing 21.9 crease. Whether that influence is Westerns 20.5 e * %eeadetue State's Talent 18.8 for good or evil depends largely on Comedy Situation 17.9 'I Love Lucy' Tops the part played by intelligent, in- Drama 8 Mysteries 17.3 formed parents and educators, they Kid Shows 11.1 1 Wrestling 9.9 Trendex For May -7 concluded. Quiz -Audience Participation 9.3 TRENDEX INC. top ten Musical network SERVES THE LARGEST Variety 8.6 TV program ratings week of Evening programming (after 6 p.m.) took for up 519/o of all network time during the week May 1 -7 were released last week surveyed in April, as compared to 47.8% as follows: New Film Camera in March. The total number of telecast 1/4 hours dropped 3.5% from the March figure, 1. 1 Love Lucy (CBS) 48.7 Focuses Varying Depths TELEVISION but all of the leading program types except 2. Talent Scouts (CBS) 42.6 boxing increased in program average ratings. 3. Godfrey's Friends (CBS) 37.0 PROMISING to revolutionize TV 4. Fight of the Week (CBS) 36.4 film commercials is new Hoge uni- MARKET... 5. Red Skelton (NBC) 33.1 6. Star Theatre (Berle) (NBC) 32.4 versal focus camera, exclusive use Local TV Shows Slim 7. Fireside Theatre (NBC) 31.6 of which belongs to VIP Produc- S. Your Show of Shows (NBC) 30.5 tions Inc., Hollywood, holder of eve4. 9. My Friend Irma (CBS) 29.3 patent. £4a In Small Cities Study 10. What's My Line (CBS) 29.0 SCARCITY of local shows on tele- Fourteen years in development, vision stations in smaller cities camera keeps foreground, middle - DALLAS and was indicated by a Scott Radio Toronto Teachers Study ground, background and even ob- Labs Inc. survey which reported Children's TV Habits jects touching lens in simultaneous that less than an eighth of station focus. First to order test TV film FORT WORTH time was devoted to local programs FIRST survey of TV's effect on commercial is Young & Rubicam, in 12 cities studied. Toronto schoolchildren in Toronto that city, for Goodyear Tire & More than a Million John S. Meek, president of Scott, public schools, taken by the Toronto Rubber Co., whose recently com- said that of the 12 cities, two origi- Women Teachers' Assn., shows that pleted two - minute experimental urban population in tFe nated no local programs during the children spend between 25 and 30 film utilizes of 15. week studied and two others aired hours each week watching TV and cast Partners 50 -mile area fewer than ten local shows. Only spend about 25 hours in school. comprising VIP Productions are material of (Toronto is in a fringe Lee Garnies, cameraman, Ralph one station presented TV area, than TWO MILLIC'N its own production, he said. receiving WBEN -TV Buffalo, 60 Hoge, director and Robert Smith, Mora cities airmiles distant.) "People in the smaller are writer. in rho 100 -mile area ,

Weekly Television Summary -'JUNE 2, 1952- TELECASTING SURVEY NOW

City Outlets On Air Sets in Area City Outlets On Air Set n Area Albuquerque KOB-TV 14,400 Louisville WAVE -TV, WHAS-TV 150,148 Ames W OI-TV 91,207 Matamoros (Mexico) - 166,000 Atlanta WAGA-TV, WSB-TV WITV 185,000 Brownsville, Tex. XELD -TV 20,300 Baltimore WAAM, WBAL-TV, WMAR-TV 385,867 Memphis WMCT 130,255 Binghamton WNBF-TV 62,400 Miami WTVJ 116,000 Birmingham WAFM-TV, WBRC-TV 90,000 Milwaukee WTMJ -TV 332,460 Bloomington WTTV 144,000 Minn.-St. Paul KSTP -TV, WTCN -TV 322,900 TELEVISION HOMES Boston WBZ-TV, WNAC-TV 895,141 Nashville WSM-TV 68,418 Buffalo WBEN-TV 268,127 New Haven WNHC -TV 274,000 Charlotte WBTV 152,096 New Orleans WDSU -TV 92,977 Chicago WBKB, WENR-TV, WGN-TV, WNBQ 1,133,992 New York- WARD, WCBS -TV, WIZ -TV, WNBT IN KRLD-TV'S Cincinnati WCPO-TV, WKRC-TV, WLWT 348,000 Newark WOR-TV, WPIX, WAN 3,059,400 Cleveland WEWS, WNBK, WXEL 613,548 Norfolk WTAR -TV 115,100 EFFECTIVE COVERAr'E Columbus WBNS-TV, WLWC, WTVN 277,000 Oklahoma City WKY -TV 129,437 Dallas - Omaha KMTV, WOW -TV 127,913 AREA Ft. Worth KRLD -TV, WFAA -TV , WBAP -TV 166,000 Philadelphia WCAU -TV, WFIL -TV, WPTZ 1,042,000 Davenport WOC -TV 110,700 Phoenix KPHO -TV 55,100 Quad Cities Include Davenport, Moline, Rock Ise E. Moline Pittsburgh WDTV 393,000 Dayton WHIO -TV, WLWD 235,000 Providence WJAR -TV 212,000 Detroit WJBK -TV, WWJ -TV, WXYZ -TV 750,000 Richmond WTVR 124,342 EXCLUSIVE CBS Erie WICU 162,384 Rochester WHAM -TV 144,000 Ft. Worth - Rock Island WHBF -TV 99,952 TELEVISION OUTLET FOR Dallas WBAP-TV, KRLD-TV, WFAA-TV 166,000 Quad Cities Include Davenport, Moline, Rock Ise., E. Moline Grand Rapids WOOD-TV 217,081 Salt take City KDYL -TV, KSL -TV Greensboro WFMY-TV 113,034 San Antonio KEYL- WOAI -TV 79,431 DALLAS -FORT WORTH Houston KPRC-TV 141,000 San Diego KFMB -TV 133,250 Huntington - San Francisco KGO -TV, KPIX, KRON -TV 376,500 Charleston WSAZ-TV 84,750 Schenectady- AREAS Indianapolis WFBM-TV 235,000 Albany-Troy WRGB 209,800 Jacksonville WMBR-TV 56,000 Seattle KING -TV 144,200 Johnstown WJAC -TV 151,775 St. Louis K5D -TV 398,000 Kalamazoo WKZO-TV 200,040 Syracuse WHEN. WSYR -TV 177,581 This is why Kansas City WDAF -TV 206,598 Toledo WS ?D -TV 174,000 Lancaster WGAL -TV 146,631 Tulsa KOTV 101,754 Lansing WJIM -TV 93,000 U'ica-Rome WKTV 363,543 Los Angeles KECA -TV. KFI -T /. KLAC -TV, KNBH Washington WMAL-TV, WNBW, WTOP-TV, WTTG 70,000 KNXT, KTLA, KTTV 1,252,184 Wilmington W DE L-TV 114,870 (J(RLD -TV Total Markets on Air 64' Stations on Air 109' Estimated Sets in use 17,156,576 is your best buy- Includes XELD -TV Matamoros, Mexico Totals each market represent estimated sets within television area. Where coverage areas overlap set counts may be Editor's Note: for 4 by partially duplicated. Sources of set estimates are based on data from dealers, distributors, TV circulation committees, electric companies Channel ..Represented and manufacturers. Since many are compiled monthly, some may remain unchanged in successive summaries. Total sets in all areas are necessarily approximate. The BRANHAM Company

BROADCASTING Telecasting June 2, 1952 Page 73 being readied by his firm are from a few plan to wait and see if they TV Applicants Still Hesitate present broadcasters, he said. can "buy in later when the industry (Continued frrom page 63) A Washington attorney of an- becomes stabilized." money to the field. has been hard because sites chosen other major law firm estimates His firm, representing mostly all nother firm which devotes sub - under the old allocation plan are, "the same rush as predicted." active broadcasters, plans to get as sta tially all of its time to radio - in many cases, no good under the As a rule, his firm does not plan many as possible of its applications TV reported its applicants are di- new plan, he said. CAA approval to hold any applications once pre- on file by July 1. vid-d "about half and half" between hasn't been too much of a problem, pared, he said. Some of the exist- However, another practitioner ne corners and established broad - however, the attorney commented. ing broadcasters represented are heading his own office, reported he cas ers. Some of the newcomers Four -fifths of his firm's appli- bringing in new capital to meet plans generally to hold off applica- ha e theatre interests, a partner cants are existing broadcasters, he TV's costs, he noted. tions until the last minute as a sta ed. estimated. competitive tactic. A third of his irm plans to file "15 or 18 ap- One attorney representing a Another attorney who heads his bids represent newcomers to broad- pli.ations by July 1," he said, good -sized firm in the radio -TV own office commented that the FCC casting, he estimated, "a little not ng about a "5% drop off in practice observed many broad- plan is "pushing stations" into more than he had expected." pot ntial applicants in the past casters have been having a difficult TV. "They have plenty of money and six weeks." time reaching decisions on height "Broadcasters want to wait and there is no worry about letters of easons for the withdrawals he and power combinations while sev- file when ready," he said. "There credit and the such," he observed. ohs rued are lack of money, no eral can't make up their minds is a lot of money to spend in tele- One Ohio UHF applicant, how- ca. e to provide network service about "that $400,000 -500,000 star- vision and all of them don't have ever, has withdrawn as a result of an., in one case where two UHF ing them in the face." it." Comr. Jones' talk in Columbus, ch nels are available, the mutual No Waiting Policy His firm does not represent any Ohio, which cited UHF problems. consent "to wait and watch" by newcomers to TV alone, although Certain others, the attorney said, the only two potential applicants The spokesman said his firm's some existing broadcasters "are plan to wait and "buy a TV station the e. policy is not to wait on filing once bringing in some new people" in off the auction block" because some ommenting that because of bids are ready. order to meet capital requirements. grantees won't have enough money for seeable processing delays there "We prefer to mike our channel Partner in another firm also sees to carry through. is o need to rush applications, the preferences known," he said. the FCC plan "forcing some to de- att rney said it is taking longer to Three -fourths of the applications cide now about entry into TV" pre. are bids for newcomers than while it already has caused "others FACTOR -BREYER Inc., L. A., has re- because the signed advertising account of Thrifty exiting broadcasters to pull out now as costs are too Drug Stores Inc., that city. Dan B. fo er are less familiar with the TALL TOWERS high." Miner Co., that city, co- servicer of ac- pr. edures and requirements. Study Groups Continue Generally, applicants "are most count, will handle entire account with Washington partner of another enthusiastic," he reported, although exception of vitamin products. lar e law firm sees the flood of ap- NEW SUPPORT was given last pli , tions coming, but "fewer than week for the "status quo" in pro- 1,0 t 0 and not all by July 1." Rea- cedures for clearance of antenna sons for delays he cited include towers and processing of applica- "sh er physical work," holding of tions on a case -to -case basis before our coverage so. e bids "so as to not tip our regional airspace subcommittees as map ha .. to competitors" and hesitation now provided in Part 17 of FCC's by those who now must decide rules. wh-ther to spend large sums in TV A working group of the industry - has two dimensions .. . plu ges. government "ad hoc" committee e also noted "the Commission studying the height and site prob- wo 't get down the processing lem of tall TV towers reported that lin to some of our cities for a it felt present procedure is satis- yea and a half, so why rush ?" factory, indicating it would be im- he Commission now has six practical to adopt arbitrary criteria, fre zes instead of one," he com- limiting airspace subcommittee me ted regarding the temporary action to mechanical grants or de- pro easing procedure and city nials without consideration of local pri. rity listing. factors. [BT, May 6]. In an earlier other attorney, heading his meeting of the ad hoc group, it had also been pointed out no fixed cri- o . private office, commented, "I sho Id file now and let people take teria are needed other than Part 17 pot shots at my people ?" The because cooperation between avia- s egy is to wait until the last tion interests and broadcasters has possible minute, he said, noting been effective in resolving innumer- tha in the meantime "we could get able cases and each case is unique, mo money maybe" for some ap- hence requiring individual expert consideration under present proce- pli : nts to strengthen their com- pet' ive position. dures. Next meeting of ad hoc group s practitioner sees "lots of the Call them geographic and economic, if you like. Or, TV has not been set. Reports of the ne money" coming into "be- working subcommittees are to more aptly, country -wide and industry -wide. eau -e the existing boys can't do four be codified for submission to the it." Everywhere radio -television people live, you're likely to find committee of FCC Comr. E. M. BROADCASTING . . ou will have to go to New Webster and CAA Deputy Admin- TELECASTING. And . anywhere Yár and Boston," he predicted, to istrator Fred B. Lee. Ultimately, men and women get together, weighing the best possible get the amounts of money TV will another meeting of the large in- schedules for broadcast advertising -you'll find the red de and. dustry- government committee con- and white cover of BROADCASTING TELECASTING. ked what has happened to the sidering the problem will be closed pro ised TV land rush, spokesman to consider the reports of the ad There's the dimension of time, too -the 21 productive for another major radio -TV law hoc groups. Earlier major session years in which BROADCASTING TELECASTING has built fi . responded: was in April [BT, April 28]. its reputation as the only voice of the radio- television industry. " is still underway.... There is One of the ad hoc subcommittees no i dication of any withdrawal of seeks to determine the potential As an inte est." advertising medium magnitude of the tall towers prob- BROADCASTING TELECASTING predicted the applications will lem, that is, how many cases exist sta flowing in this month. and may develop which involve speaks well for you. F.r his firm, details of prepara- tower proposals that might consti- tion have slowed up filing, he said. tute air navigation hazards. Chan- For instance, long- standing AM nel assignments to the various 21 productive years of . . broadcasters are being asked to file cities and tower height specifica- cert fled copies of their articles of tions given in FCC's Sixth Report hico poration. Securing of sites provide a guide for the study. P 74 June 2, 1952 BROADCASTING Telecasting Five Kilowatt KLYSTRON For UHF -TV

High power over the entire

Ultra High Frequency television

range is nòw practical through another

Eimac contribution to electronic progress.

EITEL -McCULLOUGH, INC. SAN BRUNO, CALIFORNIA

Export agents: F i Hansen, 301 Clay St., San Francisco, California

BROADCASTING Telecasting June 2, 1952 Page 75 will your sales go lip

this summer?

People go on doing in summer largely what was called for. they were doing in winter - eating, working NBC therefore resolved last summer to and buying. Yet a tradition has grown up of conduct a survey - as accurate as science and suspending or curtailing advertising activity logic could make it - of the summer market- during the hot -weather months. With the ad- ing potential. Alongside are outlined the high- vent of television, it was clear that a complete lights. As applied to this summer, the picture re- appraisal of summer advertising practice is even brighter for viewers and advertisers

A copy of "Summer Television Advertising" -NBC's comprehensive research survey- awaits you for the asking.

Pag4 76 June 3,1952 BROADCASTING Telecasting alike - for the number of sets in use will have vision for the first time last summer, and 92 increased from 13,093,600 last July to an esti- continued into summer from their winter TV mated 17,800,000 in July 1952. And the politi- campaign. The "new" brands garnered an cal conventions will stimulate more viewing average of 38,200 new customers in the New than ever before. York area alone every month - but the "stay - Averaging the findings on 52 different on" brands did even better, with an average brands, the TV summer advertisers reaped of 51,000 extra customers per month. As 28.1 % more sales among viewers than among stated above, the over-all average for both non -viewers ... won just under 46,000 extra kinds was 45,900 extra customers each sum- customers per month in New York alone. mer month. 94.8% of TV families are available during You're in business twelve months a year: the average summer week. Watching televi- now, with television's aid, your summer sales sion is, by far, the favorite summer activity can be as high - or higher - than your

in TV homes. winter's ! More NBC advertisers are staying The average TV family is away for only with us this summer than ever before. More Ph days each summer. In August, the TV than 70% of NBC evening network sponsors owner spent an average of nearly two hours plan to continue their TV advertising a day in front of his set - or more time with throughout the hot -weather months. For both TV than with all other media combined. large and small advertisers, however, there And - 91.2% of both owners and non -own- are still a limited number of availabilities and ers alike recalled most clearly advertising on proven show properties ... and a special low- television. cost plan for the coming summer. Whereas in January 1951 it cost the aver- Your NBC salesman will be glad to give age TV advertiser 5 cents to bring in a new you full information about them. Phone NBC - customer, in August it cost only 4 cents. TV Sales in New York, Chicago, Detroit or Of the 52 brands studied, 21 came on tele- Hollywood today.

ABC summer television

POP. 70,000,000

A S_rvice of Radio Corporation of America

BROADCASTING Telecasting lune 2, 1952 Page 77 the Anderson -Ritchie Press, Los three films in NBC -TV Gang- Angeles, has designed costumes busters series. and will create pirate designs for s s s a merchandising tie -in campaign. Billy Gray, young film actor, signed Wesley Barry is producing with by Gene Autry's Flying A Pro- Mr. Broidy, who is the executive ductions, Hollywood, to portray film report producer. Annie's kid brother, Tagg, in s s s Annie Oakley TV film series. Breakston - Stahl Productions, Hollywood, will produce 26 half - IGHTS to the title, Calling with Hal Yates directing from hour TV color film series, Safari WTVN (TV) CENTER All Cara, acquired by Gene scripts by Frank Fox and George Bill, on location in British East Opened Last Week Autry's Flying A Pictures, Carleton Brown. Africa and the Belgian Congo. The H llywood, for a projected radio Messrs. Roach and Reed receive films, produced simultaneously with WTVN (TV) Columbus' new tele- an TV film series, will take the $10,500 per film and retain all re- a feature picture, will get under vision center, which opened last fi out of a strictly western classi- sale rights unless Philip Morris way around June 18 and be ready week, is the largest and most fic tion. decides to continue the series. I for fall release by United- Artists. complete TV facility in Ohio, ac- he title headed a CBS Radio Love Lucy was budgeted at $25,- George Breakston and C. Ray Stahl cording to Edward Lamb, president. P cific Coast program from 1937- 000 per film. The TV station's new window- s s will co-produce- direct from scripts 45 for Richfield Oil Corp. whose by Mr. Stahl. Featured in the cast less building contains three studios a ncy, Hixson & Jorgensen Inc., Because of a similarity in names are Richard Denning and Martha for live production and a live co eluded the deal with Flying A. with another company, Pennant Hyer (Mrs. Stahl). Associate pro- film studio, the main studio he TV series will start upon Productions, Holly w o o d, has ducer is Irene Breakston with John 50 x 50 ft. and the smaller co pletion of the scripts. Pre- changed to Pennant Television Pro- R. Carter named technical execu- studios, 20 x 30 ft. each, with a p ed audition discs for the radio ductions Inc. tive. central control bridge looking se ies, starring Lamont Jackson Capitalization from original down into all studios and the film a Jack Moyles, are being given $200,000 to $1,000,000 has also been With the signing of Charles Win - room. Mr. Lamb's properties in- agencies and networks. William increased, according to Edward ninger, stage- screen actor as star, clude WICU (TV) Erie, Pa., and Burch, producer -director of CBS Woodworth, president. He ex- Bing Crosby Enterprises, Culver the Erie Dispatch; WTVN (TV) R dio's Gene Autry Show, has per - plained additional funds were nec- City, starts a new half -hour light WTOD WTRT (FM) Toledo and fo med similar duties from scripts essary in cooperation setup to pro- comedy TV film series, Those Were WHOO -AM -FM Orlando, Fla. co written with Richard Carr. vide money for the initial TV film the Days. Story -line was created Mr. Lamb said five air condition- he firm has completed 52 half - series Date with Destiny, sched- by Richard Dorso and Bernard ers serve the building with the hrur westerns for television star - uled to start next month, and a new Girard, serving as co- writers -pro- first floor containing offices and ri g Mr. Autry, 52 half -hours in group of films titled Fiction Thea- ducers with the latter directing. studios, dressing rooms and work Range Rider series and is cur- tre. Featured in cast are radio-film act- areas; the second housing spon- tly filming 52 half -hour Annie ors including Arthur Q. Bryan, Ted sors' rooms, the president's office O kley westerns. Production . . . Thorpe, Howard Erskine and Doris and a small suite of rooms, and the s « * General Foods Corp., New York Singleton. Lucien ftndriot, the basement area containing a staff A ready completed by Hal Roach (Swans Down products), will start firm's cameraman on Rebound se- recreation room, heating facilties J Culver City, is the pilot film of Our Miss Brooks on CBS-TV this ries, assigned to similar duties on and additional dressing rooms. a half -hour CBS -TV film series, fall in addition to CBS Radio. Film- Those Were the Days. Basic plans for the building were P, esport to Adventure, with Caesar ing will begin July 1 at Desilu * s drawn up by Mr. Lamb after a R mero portraying an American Productions, Hollywood, with Eve personal tour of other stations. Kellino, Serra Inc., Chicago, has completed d'i.lomatic courier. Roy Arden, star of the radio version, two safety films for the New studio and control equipment now industrial he said, with B itish feature film director recreating Connie Brooks for TV. National Safety Council, -same city. have been installed, i Hollywood, directed from a Robert Rockwell will portray Mr. the staff increased in all depart- In Films are being telecast. They s.ript by Robert Dennis. pro- Boynton, replacing Jeff Chandler concern freight handling and safety ments and more plans in the making d ction is the pilot to The Drama - of radio series, whose motion pic- IQs,> for a further staff increase. ti Hour, an hour -long TV film ture contract precludes TV appear- s e:ries. ances. Young & Rubicam Inc., Negotiations are underway between Hollywood, is General Foods Forrest Judd, independent film pro- 516 FORMULA HALT I a deal similar to their ABC -TV agency. ducer, and Ernest Haller, cinema- series, Hal s s To Be Asked by AFM Local oubles With Father production of - Produc- tographer, for half ach Jr. and Roland Reed Procter & Gamble Co., Cincinnati TV film as yet AMERICAN Federation of Musi- 12 hour color series, t' ns, Culver City, are filming (Ivory soap, Crisco, Duz, Lilt), untitled, to be filmed in India. cians executive board, which meets h If -hours in My Little Margie se- starts Boss Lady, a TV film series, today (Monday) in Hollywood as of r es as the summer replacement on NBC -TV, Tues., 9 -9:30 p.m. Film People . . a preliminary to the union's na- fa for S -TV I Love Lucy series (EDT), for 13 weeks from July 1 Ruby Rosenberg, production man- tional convention this Friday at ilip Morris & Co. and its agency, as summer replacement for Fire- ager for Don Sharpe Enterprises, Santa Barbara, will be asked by iow Co. The series, a light sophis- side Theatre. Lynn Bari is fea- Beverly Hills, has been named first Los Angeles Local 47 executives t ated comedy, features Charles tured [BT, May 12]. Jack Wra- to repeal or modify the 5% wel- star, vice -president of Unit Production arrell, early motion picture titer Television Productions, Holly- Managers Guild. fare fund formula imposed on TV young film actress, a d Gale Storm, wood, has completed six of sched- s s film producers. uled 13 films. The Los Angeles musicians con- SRT SRT SRT SRT SRT s Michael Luciano, film editor for tend the fund setup, to which TV goes Screen Gems Inc., Hollywood, com- Revue Productions, Hollywood, film producers must contribute, RADIO and TV STATIONS to Adrian Weiss Productions, Los Profits Depend on pleting half -hour TV film, Samuel prevents musicians from getting Morse, for duPont. Film actors Angeles, as film editor for Craig work because it discourages film- Efficient Personnel Kennedy, Criminologist TV film se- are Eduard Franz, Don Gibson and ing of video shows with live music. Our Graduates on three more Checked for .. Tom Brown Henry, are featured ries. Production An appeal with petitions from Ability and Enthusiasm half-hour films started last week. Appearance and Personality with Jules Bricken, producer- direc- Local 47 was made to James C. Integrity and Showmanship tor. s s Petrillo, AFM president, in early Trained by . s s time he promised Network Professionals Jay Novello, Hollywood radio actor, May at which Trained to . William F. Broidy Productions, has been signed by Phillips Lord to take the appeal under advise- Do more than one job well a new half - with the national Understand your operational Hollywood, has started Productions, North Hollywood, ment and consult problems hour color TV film adventure se- to play the part of Willie Sutton in board [BT, May 12]. Trained with . ries, The Phantom Pirate, shoot- Complete TV and Radio Commercial Equipment ing exteriors on and from a 100 ervi Trained under . . foot boat, The Avenger, in the vi- Actual Broadcast Conditions r For Prompt Free Service cinity of Catalina Island. Starred Call, Write, or Wire in the title role is Robert Stack, RANGERTONE Wasser, Key, Philips, Inc. SYNC -SOUND DEPT. H actor. McDonald is di- film Frank BEST FOR TV FILMS i 610 Clark Building, 1 RANGERTONE P Division with writers Bob recting script Pittsburgh, Pennsylvania SCHOOL of RADIO TECHNIQUE Bailey and Hugh King acting as USED BY 73 WINTHROP ST 316 West 57 St.. N. Y. PLaza 7.3212 associate directors. Cass Duchow, NEWARK 4, N. J. SRT SRT SRT SRT SRT illustrator and book designer for

Page 78 June 2, 1952 BROADCASTING Telecastinj SENATE STUDIO 26 MILLION SEE `ASIA' FILM Sought in Ferguson Bill 35 Stations Show TV Documentary SEN. HOMER FERGUSON (R- M i c h .) has introduced a bill RESISTANCE to Communist ag- chinery in a drive against Com- (S 3216) in the Senate that would gression in Asia is the subject of munist aggression in Asia. permit the building of a television Truth Shall Make Men Free, a 13- Alan Valentine, former president studio on the east gallery floor of minute documentary film which has of the U. of Rochester and now the Senate wing. It would be main- been shown to an estimated 26 mil- president of the Committee for tained by the Senate Radio -TV lion television viewers in 25 U. S. Free Asia, said the film has been metropolitan areas. distributed to 75 stations, with Correspondent's Gallery. The Committee for Free Asia three requests still not filled be- The bill would authorize the Inc., San Francisco, which is dis- cause of the unexpected demand. spending of such funds as neces- tributing the film, made by Palmer He commended TV stations for sary for the studio's construction. Pictures Co., San Francisco, said helping to "bring to Americans Sen. Burnet R. Maybank (D -S.C.) 53 . GEORGE B. STORER Jr. (I), managing showings already have been a deeper appreciation of the co- sponsored the measure. Harold director of KEYL (TV) San Antonio, made by 35 stations since mid - problems of Asia and of its people." D. McGrath, superintendent of the and Miller N. Babcock, commercial February this year and that a total He said some'stations have shown Senate Radio -TV Gallery, said five of 78 72 %) manager, WGBS Miami, managed a (or of the nation's 108 repeat performances. film units currently operate in the TV little fishing at Key Largo during a stations have requested the gallery. An average two forum, meeting of the Storer Broadcasting film. 10 TV film and 18 radio shows The film depicts by NATIONAL Bank of Washington Co. [BT, May 19]. work Asian (D. C.) began sponsorship of Your originate there. Increased activity, and American newsmen, radio Commissioners' Report last week. Pro- he noted, had necessitated the re- veterans, labor leaders, students, gram on WMAL -TV is presented to quest for more space. The bill was teachers and others to organize acquaint people of nation's capital referred to the Senate Rules and KNXT RATES their own privately operated ma- with operation of city's government. Administration Committee. Offers Daytime 45% Discount NEW RATE CARD which allows a 45% discount to all sponsors buying nine or more daytime spots per week was announced last week by KNXT (TV) Los Angeles station of the CBS -TV network, effective yesterday (Sunday). Object of the plan, according to General Manager Wilbur Edwards, is to get more spot advertisers into daytime TV, although nighttime spot clients will be permitted to combine their spots or participation figures in order to qualify for the deduction. "Local daytime video programming is considerably ahead of sponsor interest," he said, "and the new rate structure is designed to lure other current and new advertisers on the basis of larger audience and favorable cumulative repetition." The new discount is also expected to be called into play by sponsors I DREAMED I WAS A MILLIONAIRE of saturation campaigns. WCBS -TV Discount The network's New York station, IN MY ALEXANDER FILM SHORTS WCBS -TV, announced a similar discount on daytime announcements, with 12 set as the weekly "As a matter of fact, the way those dynamic short TV film minimum [BT, May 19]. KNXT commercials by Alexander have sent our sales soaring, was described as the only TV outlet in Los Angeles to openly pub- that first million may not be so hard to get after all!" licize the percentage discount- applicable after other deductions - There's so that all advertisers could partici- good reason why Alexander film shorts are used by more than 27,000 pate on an equal basis. clients. It's a matter of quality and impact ... sales winning factors that Mr. Edwards also announced Alexander has perfected through more than three decades of experience as the that, without changing basic rates, KNXT has reclassified its time seg- world's largest producer of film advertising. For the best in TV film comments, also effective June 1. A new mercials, rely on Alexander the pacemaker in quality and service! classification -Class D -has been ... designated from sign -on until noon, at a $300 hourly base rate, The new time classifications are as follows: tE-Y(AtiDÉR Class A, Sunday through Saturday, ftAtt 0. 7 -10:30 p.m.; Class B, Monday through Saturday, 6 -7 p.m., Sun- day, 5 -7 p.m., and daily, 10:30 -11 COLORADO SPRINGS p.m.; Class C, Monday through Sat- urday, noon to 6 p.m., Sunday, noon New York Dallas Hollywood Detroit San Francisco Chicago to 5 p.m., daily, 11 p.m. to midnight; Class D, daily, all other times.

BROADCASTING Telecasting June 2, 1952 Page 79 GLOBAL LINK AP TV NEWS Seen for New York, London Suspension Laid to Markets P OPOSAL for a global TV link INDICATIONS that the new TV a ng nations of the North At- station market will not increase la is Treaty Organization, with as rapidly as had been initially te final points in New York and expected were cited by the As- Lo don, was brought to public at- sociated Press last week as its tio in two stories appearing in reason for suspending its just - th New York Herald - Tribune begun TV news service. fo night ago. Suspension of the film service he project is one phase of a was scheduled to occur Friday. The master global communications blue - film news was started April 14 p ' t for radio relay systems, tele- and produced by Spotnews Produc- vi networks, AM and FM tions Inc. for the AP which dis- on gathered at a farewell luncheon for Clarence G. Alex- DuMONT executives to b adcast stations and facsimile. 2d from I), network's director of operations who resigned tributed it television stations. study and im- ander (seated, the TV two It has been under Azul, L to r are (seated) Lynn A joint statement from the the year to take the some post with RHC- Cadcna Cuba. pl mentation for past Cleary, manager of sales service; Mr. Alexander; Chris J. Witting, DuMont's organdizations said: Sept. 3; July 30, of [B T, April 7; director and general manager, and Alice Guego, secretary to Mr. Witting; "Uncertainties the future 23 1951]. (standing) Norman W. Drescher, administrative assistant; Irwin Rosten, assist- make it advisable to suspend picked up mo- there be a he TV project ant to the director of operations; Gerald Lyons, director of publicity and operations until can m turn two months ago as a po- Donald A. Stewart, film department manager; Joseph Hess, clearer picture of the rapidity with of public relations; te tial "Vision America" with Jack Bucher'', assistant director of sales; Melvin A. Gold- which new television stations will that foreign na_ budgets director; Indications th revelation berg, director of sales planning and research; Leslie G. Arries Jr., assistant come into existence. s urged to adopt may be no appreci- do are being director of programming and production; Edward Kletter, director of mer- are that there video and finance U. S. standards chandising and business development; Donald H. McGannon, administrative able expansion in the new station in llation of equipment as in immediate future." assistant; Ted Bergmann, director of sales; Richard E. Jones, manager, WABD market in the an. -hour news- Ja ITV) New York, and Rodney D. Chipp, director of engineering. The daily quarter fter Sen. Karl Mundt (R- S.D.), reel had been suscribed to, at the a rime mover behind worldwide start, by seven AP member TV tel vision, apprised the Senate of land, where network would con- State Dept. stand to benefit from stations- KSD -TV St. Louis (Post - current developments last April vert to VHF transmission and it. Dispatch), WDAF - TV Kansas with a series of articles, the plan extend along the Labrador coast. Relay stations would cost about City (Star), WBAP - TV Fort was discussed by representatives From there, the signal would jump $60 million, covering some 68 out- Worth (Star -Telegram), WTAR- of the State Dept., Defense Dept., to Greenland, Iceland and other lets, on the basis of AT&T figures, TV Norfolk (Virginia -Pilot and the FCC and the National Bureau points, reverting to microwave for according to Maj. Henry F. Holthu- Ledger - Dispatch), WCAU - TV of Standards. extension through the British Is- sen, lawyer, financier and consult- Philadelphia (Bulletin), WHAS- The immediate program, labeled lands. Land water relay systems ant to the State Dept. and one of TV Louisville (Courier-Journal and NARCOM, envisions microwave re- would have to be established be-. the planners. Cost of installing Times) and WBNS -TV Columbus, lax stations from New York fore NARCOM could begin opera- some 180 relay stations in the Ohio (Dispatch). though Montreal to Newfound- tion. Both the military and the U. S. reportedly was about $85 Domestic coverage was provided million. by cameramen and correspondents Plans for similar systems also in 42 states, with added representa- are underway in Egypt, Turkey, tives signed in other states and Australia and the Philippines, it Alaska, Hawaii and Puerto Rico. was reported. The NARCOM sys- Correspondents in 44 countries Originating Station tem embraces use of wide band, were slated to contribute foreign VHF and microwave relay equip- REVIEW coverage. JOHNS HOPKINS SCIENCE ment (using FM) at strategically - Service was designed to be ex- elevated points. clusive to AP members, with TV The Herald- Tribune quoted Maj. stations, like radio outlets, eligible Holthusen as saying that if gov- for associate memberships in the ernment financing is not forth- press organization. ask any coming, private industry might show interest in sponsoring the inter -continental TV link. Some STATION %NET (TV), KLAC-TV manufacturers a n d financing and KHJ -TV Hollywood, KECA -TV Baltimore "sources" have made overtures in Los Angeles and KFMB (TV) San this direction, it was said. Diego awarded certificates of achievement by Armed Forces Radio Service, time buyer Hollywood, for telecasting The Big GE TV BOOKLET Picture, TV film series depicting role Helps Station Planners and mission of U. S. Army. Col. Wil- TO HELP prospective TV station liam Mason Wright Jr., USA, Com- about operators prepare FCC applications manding Officer AFRS, made presenta- and formulate basic construction tions on respective programs last week. details, General Electric is distributing a comprehensive teach - nical booklet, Television Station Planning. Already delivered to TOP QOAL/TY Washington consulting engineers /CTURES WAAM and attorneys, the booklet discusses P MOTION TELEVISION station requirements, basic equip- Since 1932 ment combinations and integrated U p -to -date. CHANNEL 13 systems. completely' The material helps in choice of Represented Nationally by equipped:'' equipment for each installation New York HARRINGTON, RIGHTER á PARSONS, INC. "and is designed to give an over- Chicago NEW YORK San Francisco all awareness of the technical prob- studios of,! lems involved." GE will send the DUMONT -ABC AFFILIATE volume on request. Address GE at VIDEO VARIETIES Onondaga County Savings Bank, CORPORATION Syracuse, or 777 14th St., N. W. Me: Al E. 50th St., N.Y. 22 MU 8.1162 Washington, D. C.

Page 80 June 2, 1952 BROADCASTING Telecasting Maclver and featuring a five -piece WLTV (TV) HEP blues band and a night club lineup CONVENTIONS TV of entertainers. Circuits To Be Ready To All -Negro Variety TV Mr. Lane said the program's ALL UNDERGROUND TV cir- commercial concep t is' t o g ive na- cuits for the national conventions TV'S FIRST and only all -Negro tional advertisers a direct vehicle in Chicago will be installed by variety program, claimed by of approach to the large Negro June 15, Illinois Bell Telephone Co. WLTV (TV) Atlanta for its buying market of the Atlanta area. announced last week. Final micro- Saturday night features, Golden wave test was completed May 21 as Bells and TV Cabaret, has paid engineers checked pickup facilities off in commercial success and audi- between the Amphitheatre at 43rd ence popularity, according to NEW FILM FIRM and Halsted Sts. and Merchandise WLTV General Manager William Lesser and Poe Open Mart, feeder link between the con- T. Lane. OPENING of a new TV film dis- vention site and NBC's WNBQ The program on May 17 gained TV SERIES on "Let's Be Good Driv- (TV). national sponsorship after quietly tribution firm to be called Major Television Productions Inc., New ers" was telecast on Woman's World Earlier tests at WGN -TV debutting in February and being on WTMJ -TV Milwaukee, Shown re- WENR-TV WBKB (TV) and the nurtured along by WLTV's produc- York, was announced last week by Irving Lesser and Seymour Poe, ceiving award for its presentation is Conrad Hilton Hotel, convention tion staff until it became a stand- headquarters for both parties, out among live shows, he said. co- directors of Producers Repre- Beulah Donohue, hostess on the pro- sentatives of New York. gram. R. G. Winnie (r), station man- proved satisfactory, according to Colgate - Palmolive - Peet, f o r telephone company spokesmen. Octagon soap, took over a quarter- General sales manager of the ager, and R. C. Salisbury, director of hour of the 10 -11:15 p.m. produc- new corporation is Mamie Gres- safety division of Wisconsin Motor tion. A second quarter -hour was ham, who resigned as head of Vehicle Dept., inspect inscription. TV Relay Grant taken cooperatively by Borden Co., KLAC Los Angeles' TV distribu- FCC granted authority May 20 tion company. He will be head- Raleigh cigarettes, Luzianne coffee Religious Program Hints to the Pacific Telephone and and Ballard & Ballard (flour), with quartered in New York's RKO Telegraph Co. to convert a tele- the co-op group plugging a coupon - Bldg. Branch offices will be opened MINISTERS have been advised to phone "protection" channel be- premium plan. Mr. Lane said a in Chicago, Atlanta, and Culver watch such television performers tween Sacramento, Calif., and Port- third national sponsor has con- City, Calif. as Arthur Godfrey and Dave Gar - land, Ore., to enable KING -TV tracted for another quarter -hour Television and movie film prop- roway in order to inject "spon- Seattle to receive live network and an Atlanta appliance store has erties to be distributed by the new taneity, friendliness, humor, and a telecasts of the political conven- taken a fourth quarter -hour. corporation-with original cost warm open approachableness" into tions in Chicago [BT, May 19]. The program opens with the estimated at $7 million, according religious telecasts. This advice was Temporary microwave relay facili- half -hour Golden Bells, featuring to a Major spokesman -include contained in a 46 -page booklet, pub -' ties, already authorized, will be the "Five Trumpets," a gospel four full -length motion picture lished by -and available from -the used to relay the signal from Port- singing group, and guest singing films and nine musical films star- Broadcasting & Film Commission, land to Seattle, FCC was informed. groups from Negro churches in ring singer Bobby Breen. Firm is National Council of the Churches The petition also indicated the pro- Atlanta and north Georgia. At also offering 26 30- minute films of Christ in the U. S. A., 220 Fifth gram service would be fed to "tele- 10:30, WLTV shifts to a second titled "It's a Small World," and Ave., New York 1, N. Y. Booklet vision viewer locations" in Port- studio for the 45 - minute TV series of 26 "Thrilling Bible was written by Rudy Bretz, TV land, which has no TV outlet. Cable Cabaret, conducted by m.c. Ray Dramas." consultant. cost was estimated at $70,000.

. Wr M, ) oSgryNN ¡ . . ,. i OCt1MlUS To[ën t _r' r+ °F'' ' J ;RCIGr tiTJ `4rnw ÿ el r a ' ftFKGAN ... ------r , n ' IKAI'ERF . i ' MI 1` 4NIO1-r --- ' WAWIINOTOit: ' __ ri r \\ , gtcc.Tae' , fr --i--- f-'J .m 1 , g055 1 --Y JI , HanNG °e°> ¡ "^ne ; VgttON' Mft'ayyd \ ;TUCKER`" r Take a good look at area ' Qull.,ab AT this HIGNIANaA, _..n..-+. ./Ma. ` _-_- VAR t_--- I 'A I --`% , L_ ) ltdR% jUaLlUai pAHpoLT N % This is the coverage area of WSAZ -T V ,_- It is in an area of `. /)i-`.` - i >. ! .wCNJLRlIESTON H-NeLAi ` 2,000,000 Persons yJ,l)INQTO_N `K.HUNG/ . ` ¡ MtH -f'` ; ^`Y 0.1 IN OPI r,SYYY/ . LIN[,XNi 1 - I. AA. C.-::,'-' ../ is a \ . . :j\ .Q larger than Here market CAmrC -- `,-. yaAtFlr,t, r MILWAUKEE 41).... . eor:roua i . sT7( S i i : sK,B K

s 'trowcn'IwA.4'cÑá{MtLe f FRANKLIN ``' IA ,_. , Kmsn . ..- - .` RMYr i 'loro , , ' ; \\ \ WYTNETí' /MICA J ---f wILEY ``\ I. `v- \ SITYTN .3---' , 1 eCOIT `` 'GaAxSON % r` M V ``URROLL Ir WPM' WSA Z-T . .r i.1. -_. ALLEGN Hx , 1:Fcc`aturCOQ : RV ii1.-..1--d,.iw.m.. ASN: STOKES HI. , tMWKINS/ nfOCLL --i WEST VIRGINIA r- C. HUNTINGTON, Jr ' 1 N. -- Counties credited te WSAZ -TV lv EN:'`V, ^'Gypúd = ¡ (. W IKFs NBC R h Depertrneat. IMION ' GRFENF "` ')`./..C.0-. ÁAaaG.,,'x. CAnER/;WATAUGÁ`. f: Additional counties tran which ( , _' s--- r-1-,ureue l'â WSAZ -TV regularly recei.e. Ina. C H A N N E L 5 SON ' tt `" I /wca ¡Rlaau .,AVERx _--_(- xrfe. ( i `L. /` /-l- i UIDWFIì t. .------Mw Alar- copyright Nagler. Camp..,.

For more information call . . . THE KATZ AGENCY, INC.

BROADCASTING Telecasting June 2, 1952 Page 81 LRB REPORT Raises Issues in Radio -TV Cases OV R a year ago, an official of a complaints filed by various labor confusion and uncertainty." Then, lar manufacturing plant ques- groups. the board orders an election be- tion d employes about their union With the expansion of television, fore certification period ends. but ns and lightly termed them a even the unions themselves-Amer- In the case of William Penn "pa s to heaven." The National ican Federation of Radio Artists, Broadcasting Co. (WPEN Phila- La r Relations Board declined to Television Authority, Screen delphia), a board majority decided ace pt the explanation that his Actors Guild, among others -have that an employer may continue sta ments were only "kidding re- found their procedures and activ- bargaining with a union already ma " and held them to be un- ities clouded with jurisdictional established as majority representa- la ul. doubt. tive "if a petition (from a rival I Washington last week, the The board's decisions in a num- union) raises no valid question of boa d issued its voluminous 16th ber of radio -TV labor cases -and representation." The board made given - plain, however, they do so at their ann al report for fiscal 1951, cover - the underlying reasons there WXYZ Detroit's Jack the Bellboy to-may dispel some of the fog, own risk and subject to unfair labor ing some broadcast cases through sales have been steadily mounting, as though this interpretation of its re- practices if the board later finds ear 1952, in which vital technical indicated by the above sales chart. port is not intended to serve as a valid question has been raised. poi is emerged. Obviously pleased are WXYZ sales- ith of a catch -all guide or indicative of The board overrode its trial ex- the advent and growth I bargaining unit trends in intra- aminer here and reopened the case. men (kneeling, to r) Doug Campbell tele ision and increasing demands and John Lyon. Standing are Joe for repeal or at least amendment union fights, such as between What about the status of super- IBEW and NABET. visory employes in television? The Henry (I), ABC Spot Sales Dept. and of the Labor -Management Rela- Joe Molin, WXYZ, tio s Act -the so- called Taft -Hart- It is generally acknowledged board made only one reference to ley -TV broadcasters among industry authorities that if this confusing problem. Law -radio these cou d profitably take more than a the present administration prevails Director Functions employes should be bracketed pas ing look at the board's deci- on Capitol Hill next year, a bid will with parttime help -those who In a case involving ABC, the work for other employers or who sio s as a harbinger of things to be made to ease the Taft-Hartley board rejected the network's claim co e. law to the benefit of labor. at times remain idle. that a director does not "respon- Where an employe's status is in I the wake of NLRB's decisions To what extent may NLRB ex- sibly direct" actors' performances doubt, he may vote subject to chal- ove the last fiscal year, what are tend its jurisdiction over radio sta- but that his directions are "sug- lenge- according to the decision in lice sees' rights under current law tions? gestions, requests, cues." It held: the WWOL Buffalo dispute. an what course is the board likely Some time ago, the board made What would be a direction in an- Perhaps the most controversial to : ke in present and future cases clear that network affiliation is not other industry may be termed a "sug- and sensitive provision in the inv lying station -union disputes? necessary to bring it within scope gestion" in the field of television, but Labor- Management Relations Act ' I deed, the labor agency has of interstate commerce. It im- nevertheless it is the director's con- is that governing interference with act differently in comparable in- plemented this conviction in cases cept of the desired result that gov- d erns the response of the performer, employes' rights-or so- called un- sta ces, when variable factors involving WLEX Lexington, Ky., fair labor practices. WWOL Buffalo, Y. regardless of the manner of com- em rged, but some broadcasters and N. The munication. The board has cited employers ha e indicated more than minor criterion: Evidence of listeners and for interrogation of employes or co usion when confronted with advertisers in other states. In another instance -that covering WCAU Inc. (WCAU -TV Phila- applicants for employment, claims KPAC Case Jurisdiction delphia) -the board credited TV that union activity would result in The board may even extend its broadcast directors with authority economic detriment, "threats" of jurisdiction over a station operated effectively to recommend the trans- loss of employment, attempts to WSYR's Local by a college on an allegedly non- fer or discharge of employes under "influence" votes against the profit basis -such as KPAC Port their direction, though such an union and inducements to assist Arthur, Tex. The board found occasion has never arisen. Where employes to withdraw from unions, Radio Sales here that the station actually alleged authority of employes with NLRB stated: operated "on a commercial basis disputed status does not exist, they "Consistent with past rulings, for profit, although the profit went may be included in the bargaining the board has continued to hold to a non -profit educational institu- unit. that the questioning of employes by UP 39% tion." The fact that the profits What of parttime radio -TV em- their employer per se violates Sec. or the period ending April were channeled back to "cultural ployes -those who work in different 8 (a) (1) [of the act] when it 0, WSYR's local radio sales objectives" did not "alter the busi- departments? concerns the following subjects: ere 39% ahead of 1951. ness character of the station's Previously, in four such cases - Employes union membership or local advertisers re- activities," NLRB ruled, adding KPAC, WCAU, WWEZ New activities; their attitude toward he union, this increase that KPAC devoted nearly half Orleans and WMBR Jacksonville, the or their desire for union ponsible for its time to network shows. representation; their voting inten- are the ones in the best Fla. -NLRB required employes to Does the board have authority work 50% of tions in a scheduled board election, position to test the effective- their time within the to "investigate the truth or falsity unit to be eligible for voting. It or their views concerning a sched- ness of all media. They of non -communist affidavits ?" later modified this ruling and held (Continued on page 84) now which advertising NLRB claims this responsibility keeps the cash registers rests with the Justice Dept. by ringing. statute and affirmed a prior ruling to that effect. It alluded to a labor National Spot case involving ABC. What of cases wherein prior Advertisers agreements are negotiated among licensees and unions and a rival SAKE NOTE union files a petition? In the KMYR Denver case, the Write, Wire, Phone or Ask board ruled that if an employer Headley -Reed and a certified union enter or renew a contract during the period between filing of a rival petition and the end of a certified pact with NBC Affiliate the existing union, the petition 570 KC should be dismissed. Retail dollar volume in Is there an exception? Yes, where Jackson in 1951 was WSYR- AM -FM -TV there is substantial evidence of a Complete Broad- $200,000,000.00. W J DX The Only schism of employes from the cer- REPRESENTED NATIONALLY cast Institution in Central tified union of such proportions can help you get your a. New York that the bargaining relationship share of this big total. "has become a matter of extreme GEORGE P. HOLLINGBERY CO. Pate 82 June 2, 1952 BROADCASTING Telecasting '51 SET SALES New Membership High RTMA Reports Dealer Data FAB MEET Reported by Floridans NEW statistical service started LARGEST meeting in the history of the Florida Assn. of Broadcasters by the Radio -Television Mfrs. Assn. was held May 22 -23 at Miami Beach with 169 broadcasters in attendance. shows sales of radio sets to deal- Membership reportedly reached a new high with 73 of the state's 76 ers by manufacturers during the stations signed and 100% of the stations represented. calendar year 1951. RTMA will Main address was delivered by publish data quarterly, but reports Maurice B. Mitchell, president of will not include auto sets. KBA SESSIONS Associated Program Service, on 1951 shows domestic Reports for Two -Day Agenda Set "Radio Salesmanship." S. O. Ward, sales of 7,588,810 home, portable outgoing FAB president and presi- and clock radios. New York State PROGRAM, sales and business ses- dent, general and promotion man- heads the list with 857,927 radios ARTHUR H. CROGHAN (I), owner - sions will highlight the semi -an- ager, WLAK Lakeland, taped the of sold to dealers. Following are radio general manager of KOWL Santa nual meeting the Kentucky talk to be distributed to station set sales to dealers for 1951: Monica, Calif., accepts station's gift Broadcasters Assn. in Louisville, staff members not present. State Total from Jim Coyle, sales manager, on Ky. Thursday and Friday, J. W. Betts, WFTM Maysville, will pre- Florida's Gov. Fuller Warren Alabama 126,287 the occasion of his 25th anniversary Arizona 38,741 side as KBA president. made a special trip to address the Ark 74,575 in radio. Package contained a travel- broadcasters, telling them radio California 520,948 Meeting opens Thursday morning Colorado 84,692 ing clock. with registration at 9:30, followed had played an important part in Connecticut 88,632 his administration. He said radio Delaware 20,848 by a business session and luncheon. Dist. of Columbia 72,556 Ken Sparnon, BMI, and Jean had been of greater service to him Florida 170,923 than any other medium for dis- Georgia 169,096 DISC CONTEST Thomas, originator of the Ameri- Idaho 31,056 can Folk Song Festival, will speak. semination of news and publicity. Illinois 448,572 WAVE Reports Record Vote The adopted Indiana 203,711 Afternoon agenda calls for pro- Florida broadcasters Iowa 127,425 gram -sales clinic, social hour and a new constitution and by-laws and Kansas 116,761 TO SUPPORT its contention that DEADLINE, 106,616 banquet, with Dr. R. Haynes Barr, elected officers (AT May Kentucky - Louisiana 127,013 radio is alive and kicking in a two president of the Kentucky Medical 26) to be installed July 1. Newly Maine 62,379 TV station market, WAVE Louis- Assn., as guest. named to the board of directors Maryland 100,193 a evening Massachusetts 218,793 ville reports that late Second business meeting and were Eugene D. Hill, general and Michigan 299,940 amateur disc jockey contest just commercial manager, WORZ Or- Minnesota 131,868 luncheon will comprise the Friday Mississippi 72,265 completed broke its own record for schedule, with Jack Younts, WEEB lando, and Tom S. Gilchrist Jr., Missouri 197,512 number of mailed -in votes. general manager, WTMC Ocala. Montana 39,367 Southern Pines, N. C., as guest. Mr. Nebraska 77,254 The program, Oertels' 92 Disc Younts is secretary of the North Members of the board of direc- Nevada 9,221 Contest, aired Monday through New Hampshire 19,965 Carolina Broadcasters Assn. Con- tors and the membership were New Jersey 223,146 Saturday from 10:15 -11:30 p.m., ference will be held at the Seelbach honored for services during the New Mexico 33,699 wound up a 27 -week series with a New York 857,927 Hotel. year by plaques presented to North Carolina 181,338 mail pull of 111,583 votes, com- FAB President Ward and Secre- North Dakota 44,608 pared to 93,095 letters for a 30- Ohio 408,449 tary- Treasurer John B. Browning, Oklahoma 108,574 week contest last year. FM SET SURVEYS Oregon 104,999 general manager, WSPB Sarasota, Pennsylvania 566,780 Four grand prizes included all - Report High Percentage by Mai. Garland Powell, director, Rhode Island 37,493 expenses -paid weekend in Holly- South Carolina 74,612 in Wisconsin and WRUF Gainesville, at a banquet wood, week's vacation at the Hotel TWO SURVEYS South Dakota 41,400 Illinois indicate a heavy concen- Thursday. Tennessee 141,865 Biloxi on the Mississippi Gulf in homes Texas 404,190 Coast, week's vacation at Fontana tration of FM receivers Utah 39,015 a A telephone survey of 500 fami- Vermont 15,403 Village, Fontana Dam, N. C., and Virginia 119,724 lies by the State Radio Council in Washington 141,779 $400 merchandise prize consisting Madison, Wis., indicates 42 %r% of NEWS West Virginia 97,499 of household furniture, radio and on Wisconsin 171,583 the area families have FM sets, appliances. Expense - paid Wyoming 17,518 other only 36% a year ago, 24.8% for two in with trips were good people in 1950 and 18.4% in 1949. On the KMBC -KFRM each instance. IRE Iowa Meet basis of the survey it is estimated Contest was conducted by Bob there are 11,000 FM sets in Madi- is TOPS . COMMUNICATIONS will be ex- Kay, who interviewed amateur disc son. The council operates a state- plored by top speakers during a jockeys. Latter spun platters of wide network of six non- commer- . e . because KMBC -KFRM Dne -day conference sponsored by their choice and wrote and read cial FM stations, with two more stays on `top' of the NEWS! the local section of the Institute of their own copy and commercials. under construction. Radio Engineers in Cedar Rapids, Winner was chosen each night from FM sets survey of homes repre- Iowa, Sept. 20. Talks, exhibits, three participants by telephone and sented by students from 297 fami- plant inspections and a banquet will weekly winners were determined by lies attending Carmi Township highlight the session, to be held at mail. Grand championships were High School, Carmi, Ill., indicated the Roosevelt Hotel. held every six or eight weeks. 71.68% of homes contained FM receivers, according to Thomas S. Land, secretary and general manager, WROY -AM -FM Carmi. He And there is no greater value today said FM reception in the area is than radio news! THAT KMBC KFRM news programs are the excellent, while claiming no AM moat -listened -to newscasts in the heart station can be heard in the area of America. They enjoy their high ratings because of the reputation for accu- HEAR at night. racy and immediacy built by the KMBC- IN YOUNGSTOWN ARE EARS THAT BUY! KFRM News Department. Here is atremendous sales potential in WBBW'S concentrated one of the nation's richest markets...the coverage is not New FM Speaker great Kansas City Primary trade wasted on cornfields. Here's pin point selling area. A NEW type loudspeaker for FM Call KMBC -KFRM or ask your nearest that falls on receptive ears, "buying" Free & Peters' colonel for complete de ears -right in a market that really counts. reception was demonstrated for tails on the mighty voice of the KMBC New York's Radio Club of America KFRM Team and for newscast avails bilities. WBBW - the new ABC May 22. The loudspeaker is ex- affiliate in Youngstown pected to retail for about $25 but brings you .. . reportedly is capable of matching Concentrated Coverage KM BC performance of high -cost sound re- of Kansas City and producing apparatus. Inventors No Waste Circulation Dr. Jordan J. Baruch and Henry C. Lang, of Massachusetts Institute KFRM of Technology Accoustics Lab., for Rural Kansas REP. FOLIOS t. CO. INC. commented that the unit may be on the market by fall. 6th oldest CBS Affiliate

BROADCASTING Telecasting June 2, 1952 Page 83 NLRB Report Raises Radio -TV Issues 6,842 -to -1 Return ANPA 'ATTACKS' (Continued front page 82) Refuted Over WMSC JUST ONE WGY Schenec- uled board election; whether they shop employe was discharged - tady announcement brought REBUTTAL to newspaper ads pre- had received solicitation letters lawfully, the board decided-for an avalanche of 6,842 letters pared by the Bureau of Advertising from a union." referring to the employer's man- and post card replies. Howard of the American Newspaper Pub- Among the stations that have agement and policies in profane Tupper, WGY senior staff lishers Assn. was aired in a news found themselves involved on em- and abusive language, in private announcer, made the an- analysis by Gren Seibels, news di- ployes' rights are WATL Atlanta, and public places on the employer's nouncement on an unspon- rector at WMSC Columbia, S. C., Ga.; KVEC San Luis Obispo, premises. sored 7:05 a.m. Weather according to C. Wallace Martin, Calif.; KWIN Ashland, Ore. Again in the Charlotte dispute, Show. Mr. Tupper asked lis- general manager. May a station licensee assist one the board stressed that an em- teners to tell him what value In his talk Mr. Seibels accused union against another where the ployer is not required to negotiate they placed on his weather newspapers of going "out of their issue of communist domination with a union to settle unfair labor program. Answers came from way to criticize radio and televi- arises? charges if he prefers to test the 611 towns and cities in 69 sion." He said many of the nation's The answer is no. In the Stewart - legality of his conduct at NLRB counties of seven northeast- newspapers are running a series of arner case, NLRB ruled "the fact level. ern states. Many respond- full -page "attacks" which amount to t at the employer undertook In the WTAL and KDRO Sedalia, ents said they place great to a "rough and tumble, knock: one another value the program in a sist union against Mo. cases, the board ruled: on con- your -competition promotion cam. f r patriotic reasons" does not ducting their daily business. paign." " xcuse a violation." "Outright refusals to meet with the representative of a majority of Refuting "implication" in the ads What is the extent of employes that radio programs reach only ri hts ? employes for negotiations continue rights, the board said. to occur, but alleged violations Specifically, the first amend- fractions of the total public suck NLRB cited the case of WBT as sports show fans and women's Charlotte, N. C. (Jefferson Stand - ... more often take the form of ment was held not to protect state- a refusal to discuss or negotiate ments made by Valley Broadcasting show listeners, he said smart ad. atd Broadcasting Co.) in which it vertisers already know this an ruled that "employes were not a particular matter." Some mat- Co. (identified as licensee of ters fall in the bargaining area, WSTV Steubenville, Ohio) which spend their money to reach th( p otected in circulating a handbill audience they want at rates cheaper a tacking the quality of the em- others don't. But it added: allegedly sought to induce employes to accept benefits in individual than that of newspapers, insteai p oyer's product." The handbill ac- "The filing of unfair labor prac- of circulating their advertisements cused Jefferson Standard of pro - tice charges does not relieve an agreements as a condition to their "abandonment of the union." "to an audience that will not of tng "inferior and technically employer of the continuing duty to cannot respond." i dequate programs" through bargain. Neither does a union's Despite their involvement in iBTV (TV). These tactics "were resort to a lawful strike.... The labor disputes no broadcasters Speaking of news interpretation hardly less indefensible than acts fulfilment of the obligation to bar- were involved in petitions for in- he said a reader in South Carotins of physical sabotage," and their gain becomes doubly important junctions during the year. who limited himself to the editoria d',charges were lawful, the board during a strike." NLRB was confronted with its columns would assume the state was "truly a Garden of Eden; tha sated. With respect to bargaining in greatest workload in the 16 years At KFRM Kansas City, Mo., a of existence during fiscal 1951, its politicians and office holders ari "good faith," the board noted that above and beyond reproach;. tha stations have been cited for "de- which ended last June 30, with over 16,500 unfair labor practice the state needs nothing more com manding radical changes at the plicated or serious than a few mon 11th hour in negotiations." This and representation cases filed. Total of over 15,000 cases were closed traffic lights and more highly en the board took to be evidence of riched hominy grits and bigger an an insincere desire to reach agree- and another 5,000 were still pending, the board reported. better flower arrangements to be ment with the union. Other sam- come a complete paradise on earth. ples: "A sudden and unexplained In the wake of a law that upset shift in its bargaining position" the traditional labor advantage of "In Columbia," he said, "th and demand for a "much shorter the original Wagner Act but still citizen who wants an outapokes WJPG retains appreciable benefits for discussion of public affairs must THE RADIO SERVICE OF THE contract." GREEN BAY PRESS (0.71'. FTE unions, it will be noted that 79.1% perforce, turn on his radio." Suppose a broadcaster invokes (or 4,164) of all unfair labor prac- the free speech guarantees of the tice charges were filed against GIVING Constitution and promises employes employers, with formal complaints Sterling Speaks at WBi greater benefits than they would issued in 630 cases. MORE PEOPLE otherwise obtain from a union? FCC Comr. George Sterling me Other facts: Some 6,000 repre- with members of the broadcast in MORE REASONS Such speech is not "protected" sentation elections were held, with and interferes with employes' dustry last Thursday at WBZ Bos TO LISTEN bargaining agents chosen in 73% ton's Radio -TV Center and ad of those instances. These agents MORE OFTEN represented 76% of those employes dressed the group on "The Radi BASEBALL PLUGS eligible to vote. Over $2 million was Broadcasters Part in Civil De Boost WEMP Audience paid out to 7,000 -plus employes in fense." Talk explained the funs EMPHASIS ON LOCAL NEWS, back pay during fiscal 1961 be- tion of Conelrad to the eastern Nei cause of "illegal discrimination." England broadcasters. SPORTS, EVENTS, AND NEW ANGLE in promoting listen - ership for the Milwaukee Brewers ENTERTAINMENT FAVORITES baseball team has been inaugurated PLUS by Mathisson & Assoc. there, agency for the }Killer Brewing Co., exclusive sponsor of broadcasts of MUTUAL'S the team's games over WEMP -AM- HEADLINERS FM Milwaukee. Under the direction of Edward de t_ E.enyeae a G. Ball, the agency recorded the fgua Bay rhea 414 e voices of the team's 15 best known caIefreatwy stana. Ce players. Spots invite listeners to the ball park for home games. Cites t WJPG nave &Axe Each spot is introduced by sports- &'e * do* caster Earl Gillespie. IN

CREEN BAY IS A FAVORITE TEST MARKET After the player's voice, an an- PORTLAND, OREGON nouncer tells listeners to tune in 1,246,540 active, young -minded West- WJPG Green Bay, Wisconsin to the Miller High Life baseball erners KGW's market in 12 broadcast if they can't attend the comprise game. Different tapes of players big, prosperous metropolitan Oregon slice McGILLVRA, Rep. are used to ask listeners to tune in counties, plus a generous of South- western Washington. New leek - Chicago on games when the team is on the road. REPRESENTED NATIONALLY BY EDWARD PETRY & CO., INC. e 84 June 2, 1952 BROADCASTING Telecastin AIRING of WJZ New York pro- WEAU COLOR MOVIE gram, Kitchen Capers, has NOVEL "Down to Earth" luncheon begun from the 'Circle Lounge of sponsored by WEAU Eau Claire, New York's Hotel Governor Clin- programs promotion Wis., in Minneapolis, featured a ton. Show features Glenn Riggs, in color motion picture of the WEAU question- and -answer giveaway pro- premiums 1951 Wisconsin Plowing Contest gram. In attendance the first day and Soil Conservation Day, pro- were Ted Oberfelder, vice president, duced by Bob Nelson, program - ABC, and Lansing P. Shield, presi- VACATION CONTEST 'OPERATION HEAT WAVE' promotion director, with the sound dent of Grand Union Stores. track made in WEAU studios. PROMOTION feature has been de- FOR the first time, WRC Washing- About '70 time buyers, advertising vised by Stewart MacPherson, star ton is offering a special discount 'SPACE CADET' KITS and promotion managers from of WCCO Minneapolis-St. Paul's plan for advertisers whose products Twin City agencies attended. ALADDIN INDUSTRIES, makers Sportingly Yours, to sell Rock move best when the sun is hottest. of metal lunch kits and vacuum Spring Beverages and publicize his From May 25 through Sept. 25, ROUNDTABLE SERIES bottles, has received a franchise program. Listeners are asked to advertisers are offered 20- second SERIES of roundtable send interesting, programs from Toni Mendez Inc., exclusive in the "most orig- stationbreak announcement. Sta- on civic affairs with a panel of licensor for Space Cadet merchand- inal . and thought -provoking question will accept "hot weather" ad- members of the London Junior `.aing. The kits bear a picture of tion," accompanied by a beverage vertisers only under "Operation Chamber of Commerce was re- several Space Cadet characters. label. Two winners will receive Heat Wave" plan. Each advertiser cently broadcast week's vacation by CFPL London, Complete with fresh coffee and at beach resort. must agree to minimum of $500 for Ont. The program won the "award make, the kits were sent to the Beach resort itself is mailing spots to be used at the advertiser's of achievement" of the national press last week to promote intro - scenic postcards calling attention discretion anytime during the four- association of Junior Chamber of iuction of the item. to contest on Mr. MacPherson's month period. Commerce. CFPL not only show. Other winners will receive aired -- the program each week, on a pub- sporting equipment, mailed by the -- WEATHER PROMOTION POOL TELECASTS lic service basis, but also helped beverage company and Erwin, produce the programs with train- WEATHER reports are being pro- Wasey & Co. Inc. HOUR long Sunday show is being ing and technical advice. moted by KPQ Wenatchee, Wash., telecast by KNBH (TV) Holly- with such tricks as a recent letter - FASHION -- TV MEETS GRADUATES wood from the pool of the Town SHOW writing contest awarding a weather BROCHURE to acquaint those in. House in Los Angeles featuring FASHION show featuring 80 nap as prize for a letter on the the TV industry fashions, news and interviews. models showing the latest in spring subject, "Should weather with Syracuse our man U.'s coming TV graduates has been Anita Louise, film star, acts as and summer finery was sponsored sing the weather report ?" General mailed out by university. Book- hostess of the program designed short time ago by WARA Attle- W. Wallace the !tanager James re- let, titled "Ready One! Take One!" to show Hollywood as the fashion boro, Mass. Nine shops which ad- ported winner signed himself center of the West. vertise on the station were repre- 'Chief Big Smoke" and suggested is done in year book fashion with portraits of each graduate and in- sented at the show proceeds of to Indian war dance instead to which went to charitable organiza- 'change" weather when needed. formation concerning his back- WMIL NEWSPAPER AD ground and capabilities. tions in the city. Affair, which was READERS of the Milwaukee Sen- coordinated tinel were asked this question by by Jo Sherman, sta- COT LISTENERS SURVEY tion women's director, is scheduled MBS 'FLASH FEATURES' WMIL Milwaukee: "Do You Know for annual production. iTUDY of tot listening reaction to "FLASH FEATURES," twice- That You're Worth Just 1 /20th ;aptain Glenn's Play Club, a half - monthly clip sheet distributed to of a Cent ?" Ad then explains, tour morning children's show on newspapers by MBS, devoted one "That's right. When an advertiser JVLWT (TV) Cincinnati, will be issue exclusively to MBS radio figures what it's going to cost him nade by Dr. Ruth I. Smith, assist - coverage of the national political to tell you his story, you're worth tnt professor of kindergarten and conventions this summer, with just exactly one -twentieth of a srimary education at the U. of each story bylined by a top MBS cent!" The advertisement said Meet ;incinnati, according to John T. commentator. that advertising reduces costs and Murphy, TV vice president for that this was especially true of he Crosley stations. radio, because it is so economical. WCAU'S TV TOUR Special plug is given for WMIL's your TELEVISION tour of WCAU Family Party featuring "Fritz the VTAM'S CHAIN LIGHTNING Philadelphia's new Radio -TV Cen- Plumber ". DRAIN LIGHTNING merchandis- ter was held a fortnight ago tak- ng plan of WTAM Cleveland got ing viewers behind the scenes at WLW FARM PAMPHLETS BEST t 41 the new and showing the boost when super stores were building will Acme, which inner workings of a radio -TV CROSLEY Broadcasting Corp. tdded to the plan by sta- distribute pamphlets to more t reports oldest food in tion. Program was telecast daily than the chain 6,000 expected to >ummit for 15 minutes through May 26. persons take part county. Additions bring to- in the annual CUSTOMER to Official dedication of the center was visit to Everybody's al 389 stores and food markets Farm, operated near Mason, Ohio, saturating 21 held May 27. Charles Vanda, vice Who is he? He's the Ameri- counties, according by WLW Cincinnati. The 137 -acre o Eugene R. Myers, new WTAM president in charge of TV, handled can Amer- farm, site of WLW's 710 -ft. tower, Farmer, the current nerchandising manager. the shows. features the most modern agri- ican capitalist. He's the real cultural methods. Three WLW owner of his own business - programs originate from the farm. and farming is big business today. WARD in Johnstown is TOPS He makes a lot, he saves a WRVA SCHOLARSHIP lot, he spends a lot. He's your -for the Listener COMPLETION of a 13 -week cycle best prospective customer. of quiz programs which gave $4,200 One -tenth of all these pros- -for the Advertiser in college scholarships to winning perous prospects for your prod- high school contestants has been uct live in WLW-Land -One- in Central Pennsylvania Market. announced by WRVA Richmond, tenth of America. The best way Va. Scholarship Quiz was con- to reach them is by Radio . . . ceived by Sam Carey, WRVA pro- and the most effective and eco- gram service manager. Program nomical radio in this area is was sponsored by WRVA and the WLW. U. of Richmond. Nearly 1,500 man hours went into the planning and The full story of "Your Best Customer" the facts and production of the 13 half -hour -all . ... figures -is on film. Ask to see it. st broadcasts which were produced by ... W AR nd Ray Kennedy, of the WRVA pro- RATINGS CBS RADIO NETWORK MARKET IN drew RESULTS WESTERN duction staff. Series praise RENEWALS WEED d CO., Representative PENNSYLVANIA from Virginia educators and news- WLW The Nation's Station papers. IROADCASTING Telecasting June 2, 1952 Page 85 KBRZ Freeport, Tex. -Mod. CP for FOR FINEST TAPE RECORDING approval of ant., trans. location. WSWF Ft. Myers, Fla. -Mod. CP du change trans. and studio locations. WKEI Kewanee, Ill. -Mod. CP for ap- ;l proval of ant., trans. and studio loca- KSWI tions, and change type of trans. Council Bluffs, Iowa! fCC actions Extension of Completion Date WFSI Lakeland, Fla.-Mod. CP to change type of trans., ant. system, and extension of commencement and com- USES pletion dates from 2 months and 8 MAY 23 THROUGH MAY 28 months, respectively from date of i grant; Freq. 88.1 mcs Channel 201; l0 CP- construction permit ant.-antenna cond.- conditional w. . WGAR -FM Cleveland -Mod. CP tc DA- directional antenna D -day LS -local sunset change ERP from 20 to 31 kw, ant. ERP-effective radiated power N -night mod.-modification height from 500 ft. to 410 ft.; specify trans. location and ant. system and ex- STL- studio-transmitter link aur: aural trans.- transmitter tend commencement and completior synch. amp.-synchronous amplifier vis: visual unl.-unlimited hours dates from 2 months and 8 months, re- STA- special temporary authorization CG- conditional grant spectively from date of grant. WVOW -FM Logan, W. Va.-Mod. o: SSA- special service authorization CP for extension of completion date tc 7 -1 -52. Grants authorizing new stations and transfers, accompanied by a WSBA York, Pa. -Mod. CP for ex. tension of completion date to 8- 11 -52. -FIRST CHOIC roundup of new station and transfer applications, begin on page 91. Following were granted mod. of CP': for extension of completion dates as in- OF ENGINEERS` dicated: the flex- WIMS Michigan City, Ind., to 8 -15 -52 Only Magnecorder offers oll from 1540 kc 250 w D to 1340 kc 250 high fidelity and features you May 23 Applications . . . WSAY Rochester, N. Y., to 12 -1 -52 ibility, w unl. KWOC Popular Bluff, Mo., to 12-17 -52 require -at a price you wont to pay! ACCEPTED FOR FILING AM -770 kc WRSW Warsaw, Ind., to 7- 31 -52. KOB Albuquerque, N. M.- Extension FITS EVERY PURPOSE -EVERY PURSE AM -1380 kc of SSA to operate on 770 kc 25 w -N. ACTIONS ON MOTIONS David M. Segal, Kansas City, Mo.- 50 kw -D unl., using trans. authorized By Com. E. M. Webster CP for new AM on 1280 kc 500 w d under CP beginning 3 a.m. EST 9/1/52. PORTABLE - LIGHTWEIGHT AMENDED to change frequency to 1380 Dick Bcstg. Co., Knoxville, Tenn. Recorder in one cose kc, increase power to 1 kw. Denied motion to strike appearance o - Knoxville Ra -Tel Inc. in re application Amplifier in the other. Easy Application Amended May 26 Decisions .... handling - compact! In Dockets 10184 and 10185. Garden State Bcstg. Co., Atlantic BY BROADCAST BUREAU Easton PUb. Co., Easton and WHO] N. for new AM on 1490 kc City, J.-CP FM -91.7 kc (Ch. 217) Allentown, Pa.-Granted petitions o QUICKLY RACK MOUNTED 250 w uni. AMENDED to change trans. Easton Pub. Co. and WHOL for least. Units can be combined for and studio location. KSDS (FM) San Diego, Calif.-Mod. to in proceeding in re ap studio of portable intervene csa operation kc of license to change frees. from 91.7 me plication of Sussex County Bcstrs equipment. AM-550 (Ch. 217) to 88.3 me (Ch. 202). Newton, N. WHLM Bloomsburg, Pa.-CP change J. CONSOLE OR CONSOLETTE from 690 kc 1 kw D to 550 ke 500 w unl. Granted License KLMR Lamar, Col.-G.ranted exten Operation ovailoble by com- DA -DN and change trans. site. sion of time to June 16 to file excep WALK Patchogue, N. Y.- License for lions to initial decision and reques bining units in rich Magne - new AM station: 1370 kc 500 w D. corder cabinets. License Renewal oral argument in re consolidated pro Following stations request renewal KVOZ Laredo, Tex. -License for new ceeding involving application and thus of license: AM station: 1490 kc 250 w unl. of KGAR Garden City, Kan. and KEN) For new 'catalog - write: KVRC Arkadelphia, Ark.; KDMS El WARL Arlington, Va.-License cover- Lincoln, Neb. Dorado. Ark.; KVMA Magnolia, Ark. ing changes in trans. and studio loca- William C. Grove, Wheatland, Wyo.- tions, ant. system to include FM an- Granted petition to accept late appear FM-101.9 (Ch. 270) tenna. mace in re reinstatement of applicatio: WKRC-FM Cincinnati - CP change WRBL Columbus, for CP. ERP from 12.6 kw to 15.624 kw, ant. -FM, Ga. License for FM station; 93.3 me (Ch. 227); 46 By Hearing Examiner Fanney N. Lltvi height from 600 to 531 ft. kw: ant. 408 ft. Extend Completion Date Azalea Bcstg. Co., Mobile, Ala. -Se WRMZ Allentown, Pa.- License cov- aside order of 5- 16 -52, purporting t WMVO (FM) Mt. Vernon, Ohio -Mod. ering FM station; 100.7 me (Ch. 264); grant petition of Azalea Bcstg. Co. fc CP for extension of completion date. 20 kw; 290 ft. ant. leave to amend application to specif FINAL TENDERED FOR FILING WHOS -FM Decatur, Ala. -License for site and show new coverage data, FM station: 92.5 me (Ch. 223); 7 kw; said order was issued under mistake TV AM -1340 kc 30 ft. ant. fact that tendered document was signe KSID Sidney, Neb.-Mod CP change WHAM (FM) Madison, Wis.-License by applicant whereas it was not signe covering changes in non -commercial by any of applicant partners but b ALLOCA educational FM station; 91.9 me 114 kw applicant's engineer who is not membe TIONS 790 ft. ant. of partnership. TV Interference Sign Off at 6:30 p.m. By Hearing Examiner J. D. Bond REPORT of KJAN Atlantic, Iowa-Granted au- B & C Radio Co., Rockford, ID: COMPILATION magazine arti- thority to have regular sign -off period Pending motion to reconvene hearinf cles on TV interference (TVI), with at 6:30 CST, for period 5 -1 -52 and end- further hearing thereon before Es ing in no event later than 9- 31 -52. aminer Bond in Washington on May 2: 196 -page recommendations for overcoming Extra copies of this Extension of Authority printed report available at $3.00 various types, is contained in the WIPR Santurce, P. R.- Extension of May 27 Applications . . . each. second edition of Television Inter- authority to broadcast from 8 a.m. to -to -read vol- 6 p.m. from studio located at Munoz ACCEPTED FOR FILING This complete, easy ference, edited by Philip S. Rand Rivera the city -by- Park, pending completion of Extension of Completion Date ume shows entire and published by the Remington permanent studios for period 5 -25 -52 city breakdowns for all 2,053 and ending no later than 6- 23 -52. WEEK Peoria, ID. -Mod. CP whit proposed stations in 1291 com- Rand Lab. of Advanced Research, r, authorized change in DA for extensio South Norwalk, Conn. More than Approved Location of completion date. munities. WRAP Norfolk, Va.-Mod. CP for ap- WBUD Trenton, N. J.-Mod. C For extra work copies, tear 20 articles are contained in the proval of ant. and trans. location. which authorized change ih frequenc; copies, library copies send the volume, reprinted from such tech- coupon below. Supply is limited nical and lay magazines as QST, your copies now. so order CQ, Electrical World, Electrical Manufacturing, Radio & Television SERVICE DIRECTORY BROADCASTING . TELEC ASTING News, Business Week, Radio -Elec- 870 National Press Bldg. tronics. In its first edition, over Washington 4, D. C 20,000 copies were distributed free COMMERCIAL RADIO of charge. Of interest is an article Custom -Built Equipment Please send copies of MONITORING COMPANY on "TVI From 21 Mc," published PRECISION FREQUENCY the Final Television Allocations U. S. RECORDING CO. MEASUREMENTS in the December 1948 QST. Ama- Engineer on duty all night every night Report at $3.00 each. 1121 Vermont Ave., Wash. 5, D. C. teurs began using the 21 me band JACKSON 5302 M /O, check please bill early this month and potential in- STerling 3626 P. O. Box 7037 Kansas City, Mo. terference to TV receivers using the same band for IF circuits has Name caused concern [BT, May 5]. TOWERS DAV EAU Company AM FM TV LATEST LIST of independent stations Complete Installations TELEVISIO SULTAN TS now being serviced by Press News Ltd.. Street radio subsidiary of Canadian Press, TOWER SALES & ERECTING CO. STATION P GUIDANCE now totals 89 stations. In addition, 6100 N. E. Columbia Blvd. Canadian Press supplies Canadian P o SOI CRC DY, NEW YORK City Zone State Broadcasting Corp. with full service, Portland 11, Oregon from which CBC writes own newscasts Page 86 June 2, 1952 BROADCASTING Telecastin C®NSL ILTING ADIO & TELEVISION ENGINEERS

& BAILEY -Established 1926 JANSKY JAMES C. McNARY - GEORGE C. DAVIS Executive Offices Consulting Engineer PAUL GODLEY CO. National Press Building 501 -514 Munsey Bldg.-STerling 0111 Offices and Laboratories National Press Bldg., Wash. 4, D. C. Upper Montclair, N. J. MO. 3 -3000 Washington 4, D. C. 1339 Wisconsin Ave., N. W. Telephone District 1205 Laboratories Great Notch, N. J. Washington, D. C. ADams 2414 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Radio Equip. Co. A. D. RING & CO. There is no substitute for experience GEORGE E. GAUTNEY Everett L. Dillard, Gen. Mgr. 26 Years' Experience in Radio GILLETT & BERGQUIST CONSULTING RADIO ENGINEER INTERNATIONAL BLDG. DI. 1319 Engineering 982 NATL. PRESS BLDG. NA. 3373 1052 Warner Bldg. WASHINGTON, D. C. MUNSEY BLDG. REPUBLIC 2347 P. O. BOX 7037 JACKSON 5302 WASHINGTON 4, D. C. WASHINGTON, D. C. Washington 4, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE National 7757

WELDON & CARR Craven, Lohnes & Culver McINTOSH & INGLIS RUSSELL P. MAY WASHINGTON, D. C. 1216 WYATT BLDG. John A. Mollet, Associate MUNSEY BUILDING DISTRICT 8215 1605 Connecticut Ave. WASHINGTON, D. C. 1422 F St., N. W. Kellogg Bldg. Dallas, Texas Seattle, Wash. WASHINGTON 4, D. C Metropolitan 4477 Washington, D. C. REpublic 3984 4212 S. Buckner Blvd. 4742 W. Ruffner Member AFCCE Member AFCCE Member AFCCE Member AFCCE

E. C. PAGE MILLARD M. GARRISON A. EARL CULLUM, JR. KEAR & KENNEDY CONSULTING RADIO 1519 Connecticut Avenue CONSULTING RADIO ENGINEERS ENGINEERS 1302 18TH ST., N. W. HUDSON 9000 WASHINGTON 6, D. C. HIGHLAND PARK VILLAGE BOND BLDG. EXECUTIVE 5670 WASHINGTON 6, D. C. MICHIGAN 2261 DALLAS 5, TEXAS WASHINGTON 5, D. C. Member AFCCE Member AFCCE Member AFCCE JUSTIN 6108

WILLIAM L. FOSS, Inc. JOHN CREUTZ GUY C. HUTCHESON ROBERT M. SILLIMAN Formerly Colton 8 Foss Inc. 319 BOND BLDG. REPUBLIC 2151 P. O. Box 32 AR 4-8721 1011 New Hampshire Ave.. N. W.

927 15th St., N. W. REpublic 3883 WASHINGTON, D. C. 1100 W. Abram Republic 6646 WASHINGTON, D. C. Member AFCCE ARLINGTON, TEXAS Washington 7, D. C.

GEORGE P. ADAIR WALTER F. KEAN WILLIAM E. BENNS, JR. LYNNE C. SMEBY Consulting Radio Engineers AM -TV BROADCAST ALLOCATION, Quarter Century Professional Experience Consulting Radio "Registered Professional Engineer" Radio-Television- FCC 8 FIELD ENGINEERING Engineer Electronics-Communications 3738 Kanawha St., N.W., Wash., D. C. 1 Riverside Road-Riverside 7 -2153 1311 G St., N. W. EX. 8073 1833 M St., N. W., Wash. 6, D. C. Phone ORdway 8071 Riverside, Ill. Executive 1230-Executive 5851 Box 2468 Birmingham, Ala. Washington 5, D. C. (Nights -holidays, Lockwood 5 -1819) Member AFCCE' (A Chicago suburb) Phone 6-2924

ROBERT L. HAMMETT GRANT R. WRATHALL Aptos, California RAYMOND M. WILMOTTE CONSULTING RADIO ENGINEER JOHN B. HEFFELFINGER Appointments arranged for 1469 Church Street, N.W. DEcatur 1231 230 BANKERS INVESTMENT BLDG. San Francisco Seattle Salt Lake City 815 E. 83rd St. Hiland 7010 Los Angeles Portland Phoenix Washington 5, D. C. SAN FRANCISCO 2, CALIFORNIA Box 260 APTOS -3352 Member AFCCE KANSAS CITY, MISSOURI Member AFCCE SUTTER 1 -7545

BERNARD ASSOCIATES Vandivere, HARRY R. LUBCKE WALTER J. STILES Cohen & Wearn CONSULTING TELEVISION ENGINEER Continuous Operational Engineering CONSULTING RADIO ENGINEERS and Management since 1985 Electronic Engineers Consulting Television Engineering Since 1929 14230 Aztec, San Femando, California 5010 Sunset Blvd. 612 Evans Bldg. NA. 2698 EMpire 1-4906 2443 CRESTON WAY HO 9-3266 1003 Loyalty Building, Portland, Oregon 1420 New York Ave., N. W. Hollywood, Calif. NOrmandy 2 -6715 HOLLYWOOD 28, CALIFORNIA ATwater 4282 Washington 5, D. C.

14.4 kw aur. to 100 aur. to 80.5 kw vis. 40.5 kw aur.; trans. from 28.8 kw vis. power, DA, trans. and studio location kw vis. 50 kw aur. for extension of completion date. location from 43z miles N. W. of Rich- land near Kalamazoo to corner AB DISMISSED License for CP APPLICATION Ave. & 24th St., near Plainwell, Mich. WGNR -FM New Rochelle, N. Y.-Li- WFMZ (FM) Allentown, Pa. -DIS- cense for CP authorizing new FM sta- TENDERED FOR FILING MISSED license for CP which au- tion. thorized new FM station (application Modification of CP Change ERP unnecessary). -TV Kalamazoo, Mich. -Mod, WBRC - TV Birmingham, Ala. WKZO - (Continued on page 91) CP to change ERP from 8 kw vis. 8 kw AMENDED to request change of ERP BROADCASTING Telecasting lune 2, 1952 Page 87 Situations Wanted (Cont'd) ADVERTISEMENTS Sales manager with fine personal sales CLASSIFIED record local and national accounts. De., Payable in advance. Checks and money orders only. pendable with ability to build sales and salesmen. Unhealthful climate neces- Situations Wanted 20¢ per word -$2.00 minimum Help Wanted 25¢ per word-$2.00 minimum sitates change immediate future. Box All other classifications 30¢ per word minimum Display ads. $15.00 per inch 286P, BROADCASTING TELECAST- -$4.00 ING. No charge for blind box number. Send box replies to Eastern seaboard, 5 years experience 4, C. newspaper, agency, radio 500, 50,000 BROADCASTING TELECASTING, 870 National Press Bldg., Washington D. watts, N. Y. C., New England. Married, on.tcSNre: If transcriptions or bulk packages submitted, $1.00 charge for mailing. All transcriptions, photos, etc. sent car. Have served as commercial man- to box numbers are sent at owner's risk. BaosocnanNc TELECASTING expressly repudiates any liability or respon- ager. Box 320P, BROADCASTING sibility for their custody or return. TELECASTING. Announcers Staff announcer -Can punch or purr, Help Wanted Help Wanted (Cont'd) Help Wanted (Cont'd) know jazz, pops, classic. Handle board and write copy. Experienced. Disc. Managerial Announcer, staff, control board. Strong Wanted -First class license experienced Box 263P, BROADCASTING TELE- on news and commercials. Salary $60. or inexperienced for AM -FM operation. CASTING. Experienced manager for net af- Opportunity for advancement. Write Sober, conscientious man. Reply WBUY, Thoroughly experienced announcer filiate in excellent Iowa market. Box KFAL, Fulton, Mo. Lexington, N. C. seeks permanent position anyplace 301P, BROADCASTING TELECAST northeast. Mature, reliable. Box 275P, ING. Wanted: Staff announcer who can also First class licensed engineers write BROADCASTING TELECASTING. do good newscast. Please send all in- fully in strictest confidence. Interested Announcer-4 years, strong on DJ- Salesmen formation, -including salary require- especially if you know 5000 watt Collins Commercials, news, operate console. to Falls, Montana. transmitter, operation and repair of ments PUBS, Great Magnecord tape and Presto recorders. Available immediately. Top references, F rst class salesman wanted by AM -FM Howard Stanley, Arlington, resume and tape on request. Box 280P, siktion in south Atlantic state. Must Wanted -June 1st -one combination ra- WEAM, Va. BROADCASTING TELECASTING. bereliable, industrious, sober. Don't dio announcer -engineer -give full par- immediate opening for first class ticket Now airing successful morning show. expect ticulars in first letter. Write KWCJ, holder. Will accept beginner. Will Fourteen years experience, radio and 1 accounts including department Natchitoches, Louisiana. television. Desire opportunity for stbres.te Box 235P, BROADCASTING pay higher wage for combo man. Ex- TELECASTING. panding southern New England mar- combo TV and air or sales and air. Immediate opening for experienced, ket. 250 watt, daytime. Independent. Brochure and tape upon request. Box Must run 293P, BROADCASTING TELECAST- CBS station in highly competitive deep voiced, announcer. WLAD, Danbury, Connecticut. shttheastern city will add one salesman board and ad -lib. No trainees; no ING. present staff. Remuneration on com- prima donnas need apply. If you're Engineer with first class license. Will- Announcer - Experience all phases, good-rush full info as preliminary to ing learn WREL, news, sports, dance band remotes, for- sion basis with adequate draw. Art Ross, P.D., to announcing. Lex- ate in full giving references and ex- interview ington, Virginia. merly ran popular night disc show in rience. Box 252P, BROADCASTING WCUE Akon 8, Ohio. New York. Night -turn preferred. CASTING. Engineer needed immediately, $1.25 per Available immediately. Prefer east or Announcer, first phone, clean, moral hour, 40 hour, guarantee time and half midwest. Box 294P, BROADCASTING E rn big money! Well established top - not smoke, or drink, for independent for overtime. Remotes. WMFC, Mon- TELECASTING. r- e transcription company has good regional, send disc, photo, resume to roeville, Alabama. Sports announcer- veteran play -by- territories open for high -class salesmen H. E. Smith, WAVL, Apollo, Penna. who contact radio and TV stations, ad play all sports both AM -TV. Sports agencies and sponsors. Liberal com- Immediate opportunity - Experienced show has top rating. Winning two missions. Send references and photo. Announcer -engineer. Use us as step- transmitter engineer with supervisory popularity awards this spring. Unusual Box 298P, BROADCASTING TELE- stone! If you lack experience but qualifications. WSTC, 270 Atlantic situation makes termination present hpingave announcing possibilities, develop Street, Stamford, Conn. long association desirable. Box 304P, CASTING. while working at reasonable salary in BROADCASTING TELECASTING. pleasant Florida citrus and lake area, First phone transmitter operator. Hillbilly DI specialist. General an- Announcers 250 watt network affiliate. If you're WSYB, Rutland, Vermont. larger year nouncing, musician. Board. Desire Experienced ready for station at end of change. Nine years experience. Tape, announcer -engineer. Sev- we'll help you get the job. WSIR, Win- Immediate opening details request. Box 307P, BROAD- enty -five start. Upper midwest. Box ter Haven, Florida. for first phone li- 261', BROADCASTING TELECAST- cense. No experience needed. Car re- CASTING TELECASTING. ING. quired. Contact Chief Engineer, Ra- Staff, sports, publicity or all three. Announcer, some experience, or an- . dio Station WTNS, Coshocton, Ohio. Some experience. Summer replace- Combination announcer - engineer nouncer-engineer. WVOS, Liberty. New ment or permanent. Particularly strong wanted by Florida major network York. Engineer, first class. Immediate open- sports background. Box 312P, BROAD- regional fulltime station. Special em- ing. Previous experience not essential. CASTING TELECASTING. phasis on announcing but must hold Contact James Trewin, Station Super- first class license. All applications Technical visor, WVCV, Cherry Valley, New York. Announcer seeks step up ladder from confidential. Box 76P, BROADCAST- 250 wetter. BA Degree. Good news- ING TELECASTING. First class engineer, key position. Production -Programming, caster. Year of board, writing. Box $75.00, forty-four hour week. State Others 314P, BROADCASTING TELECAST- Announcer -engineer with first phone. availability. Box 192P, BROADCAST- ING. Must have top announcing ability. CBS ING TELECASTING. Experienced production - continuity Announcer-4 years experience. All station in highly competitive south- writer for midwest radio -TV. AFRA staff duties. Friendly, informal DJ. eastern city. Send all pertinent infor- Southern regional needs 1st class en- minimum: $3800 first year; $4400 second Intelligent news. Draft exempt. Box mation, salary requirement, telephone gineer. AM and FM operation. Ap- year. Three weeks vacation. Box 318P, BROADCASTING TELECAST- number, etc. Do not send audition un- plication for television. Excellent en- 278P, BROADCASTING TELECAST- ING. til' requested. Box 253P, BROADCAST - gineering facilities. Convenient to bus ING. Announcer -strong on news and sports. ING TELECASTING. lines. Write, giving full details of ex- Tape available. Married veteran. Box Announcer- engineer (two), emphasis perience with references. Box 203P, CBS affiliate in leading southeastern 319P, BROADCASTING TELECAST- TELECASTING. market needs promotion man, prefer- ING. on announcing, at once for Virginia BROADCASTING ably with radio and TV experience. Mutual station. $300.00 month to start. Excellent opportunity. Please send Announcer - Thorough knowledge all T ll all first letter. Box 277P, BROAD - First class engineer. No experience re- full details to Box 315P, BROADCAST- phases radio. Good voice, good sell, C STING TELECASTING. quired. Virginia network station. Box ING TELECASTING. strong news. Midwest preferred. Mar- 238K, BROADCASTING TELECAST- ried, draft exempt. Tell your story, Ainouncer- engineer, announcer, first Dave Jones, 1626 phone must be top quality announcer, ING. Program director -Opening June 15 for sell your story with CBS midwest station. Box 281P, capable man. Good opportunity for W. Summerdale Ave., Chicago 40, Il- BROADCASTING TELECASTING. Engineer, 1st phone for 500 watt mid - man with ideas, Applicants from linois. news and corn - Good announcer who has experience at west station. Box 295P, BROADCAST- Illinois and adjoining states only can Announcer, strong copywriting, Pennsylvania independent. ING TELECASTING. be considered. Personal interview mercials, good disc work. 32 years old, Send full resume experience, plus necessary. Apply Bill Holm, WLPO, married, draft exempt veteran. SRT audi- Chief engineer for both AM and cur- LaSalle, Illinois. graduate. Prefer southwest or Florida. tion, photo and sample copy. Box 289P, Kenneth E. Johnson, '727 N. 21st St., BROADCASTING TELECASTING. rently operating TV properties in middle -sized midwestern city. Good im- Situations Wanted Milwaukee, Wis. DIvision 2 -4061. Young combo man, first phone seek- mediate opportunity for top quality en- Announcer-all phases -operate board - ing varied experience in live Wisconsin gineering executive. TV experience married draft exempt experience city. Emphasis on announcing and desired but not absolutely necessary. Managerial New York- City- available -immediately. co rmercial copy. Opportunity for pro- Send all information to Box 298P, H. R. Miller. 1141 Elder Ave. N. Y. C. motion. Write Box 297P, BROADCAST- BROADCASTING TELECASTING. Manager. Promotion. Manager profit- Tivoli 2-4780. ING TELECASTING. able small independent wants larger Announcer -engineer -lst phone. Up to We are a 1000 watt network affiliate First class engineer- operator needed market. Married, Phi Beta Kappa col- 10 kw. Experience. Strong news, offering above average pay for an above immediately for fulltime station. No lege grad, 27, 4 years experience all sports. Will travel. Draft exempt. average staff. Modern plant, excellent announcing. WFAH, Alliance, Ohio. phases radio. Promotion -minded. Can William Rogel, 1275 Grant Avenue, New working conditions in Rocky Mountain build and hold listeners, clients. Must York City, N. Y. state. Will soon have an opening for engineer. Evening earn $7500 to consider change. Excel- a good combo Want first class lent references. Box 288P, BROAD- Technical -man. Announcing ability shift. Contact WIEL, Elizabethtown, CASTING TELECASTING. is pf prime importance. 1st phone and Kentucky. 4 years broadcasting, 10 radio, to and car necessary. Interested only in a 3 For 18 including 50 kw, construction sta- man who wants to settle in a fine corn- sale reasonable ... years of ra- tions, age 31. Desire permanent posi- mity offering healthy climate, un- Immediately; experienced combination dio experience. Covering all phases tion employed. su assed hunting, man. Air work important. Salary ex- including ownership, management and midwest. Presently fishing and scenery. cellent. Send recording. Contact Man- Available June 7. Box 219P, BROAD- In ude picture, full details, references salesmanagement giving individual ex- CASTING TELECASTING. fir t letter. We're particular. We want ager, WITZ, Jasper, Indiana. cellent background to cope with opera- yob to be. Box 303P, BROADCAST- tional and profit problems. Sober First phone. Four years experience TELECASTING. Immediate opening for three first class family man, age 42 with references. AM -FM transmitter, studio, remotes. transmitter operators. Car essential. Will phone or call personally on any Car. Box 276P, BROADCASTING A ouncer- engineer for independent Will negotiate salary according to ex- prospective employer. Box 291P, TELECASTING. station. Engineering experience un- BROADCASTING TELECASTING. ne essary, must have first phone. Must perience. Write or call J. Soler, North Transmitter engineer, six years experi- e Broadcasting ence, no announcing, prefer Michigan ha good voice and be able to do top North Dakota, phone 51161. or Ohio, married. Box 284P, BROAD- d -c show. Good pay, excellent work - Salesmen in' conditions, immediate opening. If CASTING TELECASTING. in rested call Jim Bradner, collect. Engineer-announcer. Immediate open- Commercial manager, prefer Old Do- Chief engineer, 12 years experience Ks BC, Galveston, Texas. ing for experienced, hard working in- minion area, thorough bottom -to -top construction, development operational dividual. Small town independent with radio background including sales, pro- functional proof of performance test- A ouncer, announcer -salesman. Top wide outside coverage. Good salary. gramming, production, administration. ing. All types of remotes and record- sal ry. Audition, photo, particulars to Permanent. Wire, write or phone Box 279P, BROACASTING TELE- ing, 250, 1000 and 5000 w. Box 285P, La ry Filkins, KSCB, Liberal, Kansas. WASL, Annapolis, Maryland. CASTING. BROADCASTING TELECASTING. Situations Wanted (Cont'd) For Sale (Cont'd) Parris of NPA Chief engineer-years of experience Equipment, etc. ELECTRONICS VIEW Optimistic rnaintainance new construction. Family excellent references. Box 309P, BROAD- Complete 1 kw Collins package. Brand "BARRING a change in the international situation, it should be possible CASTING TELECASTING. new 20V1 transmitter and all associated to meet defense and civilian demands for electronic by a con- widely experi- gear including two turntables with con- products Chief engineer. Mature, sole. Two -200 foot towers. All equip- of splendid conservation efforts of the -Korea period." enced technician. Available mid -July. ment still in original carton purchased tinuation the post Consider technician large station. In- during the past ten months. Write for That outlook was held out by a top government electronics official for terested Florida, south, east-central Available immediately. Box 83P, states. Box 302P, BROADCASTING listing. production of new and replacement * TELECASTING. BROADCASTING TELECASTING. parts for millions of radio -TV re- clad iron without reduction in qual- Presently employed chief engineer de- 150,000 feet #10 Copperweld ground ceivers during 1952. ity. Speaker manufacturers cut sires better working conditions in pro- radial wire. Immediate delivery. Box gressive station. Experienced combo 234P, BROADCASTING TELECAST- At the same time, the official- weight of alnico magnets 45 %, sav- with good voice. Prefer Colorado or ING. Donald S. Parris, deputy director ing vital quantities of nickel and

middlewest but will consider . others. Permanent family man. Reply Box RCA BFO, 68 -B $275.00. RCA Dist. & of the National Production Author- cobalt. TV set- markets substi- 306P, BROADCASTING TELECAST- noise meter, $325.00. Presto model ity's Electronics Div. -paid high tuted electro- static deflection -type ING. "Y disc recorder, mounted in cabinet, $400. All excellent condition. WPAG, tribute to manufacturers and dis- tubes for electro-magnetic, saving Engineer -thoroughly experienced, very Michigan. good technical man, some combo work. Ann Arbor, tributors for ingenious conserva- 40% of the same scarce materials. Box 310P, BROADCASTING TELE- Slightly used but in good condition, tion and substitution techniques. "The tonnage saved will be CASTING. three RCA TA5C stabilizing amplifiers. Mr. Parris addressed a manage- greater as more television receiv- Engineer-Five years experience, all One DuMont type 5105 -A monitor re- ment session of the 1952 Electronic these -hases. Want position with future. ceiver. Nice discount on any or all of ers designed for tubes are put No announcing. Married veteran, two above. Contact Chief Engineer, WSM- Parts Show, held at the Conrad in production," Mr. Parris noted. children. Now employed. Contact TV, Nashville, Tennessee. Hilton Hotel in Chicago the past Wayne Jackson, 412 Sloan, Pampa Other savings were accomplished Texas. Wanted to Buy fortnight. He spoke on availability in TV receivers, with reduction of of materials and use of distrib- 50% in steel usage through im- Production -Programming, others Equipment, etc. utors' priorities to obtain them. proved designs; in selenium recti- PD news, publicity or continuity chief Meanwhile, NPA held another fiers designed for those sets, and in n 'Pacific Northwest or Rocky Moun- Wanted -Quarter and one kw FM tain area. Eleven years experience. broadcast transmitters, fixed -frequency round of discussions with members general use of copper wiring, with Presently PD. Excellent references, 29. FM monitor receivers, used or new. of an Antenna Manufacturers In- 85% saved in latter. 3ox 249P, BROADCASTING TELE- Box 17P, BROADCASTING TELE- ZASTING. CASTING. dustry Advisory Committee. Con- Gives Outlook ference touched on inventories, PDlynegqualified.publicity Equipment wanted: Complete for 1 kw Latest glance at the prospects 250PnnBROAD- station including 185' guyed tower. materials for different types of an- for availability of critical metals in - TELECASTING. ASTING Box 215P, BROADCASTING TELE- tennas and a growing replacement Continuity writer, draft exempt, excel - CASTING. consumer radio -TV appliances - ent references. Progressive station market. since the outlook was weighed last tnywhere. Box 262P, BROADCAST - Wanted-Complete equipment for 250 NG TELECASTING. watt operation including tower, studio Mr. Parris reported that the re- month [BT, May 121 -was sup- and transmitting equipment. Write ceiving tube industry reduced use plied by Mr. Parris. Hangers dream . for PD and air complete description of what you have , ersonality with my talent and 14 years and lowest price to Box 300P, BROAD- of nickel 50% by substituting (1) Aluminum supply will rise in 1952, adio experience. Know how to build CASTING TELECASTING. nickel- plated steel and aluminum- but so will demand because of new -hows for sales and community. Write uses and substitutions for copper, with. 3ox 28W, BROADCASTING TELE- no large- measure improvement before CASTING. Wanted -5 kw transmitter. Must meet early 1953; (2) copper may remain all FCC engineering conditions. Please Schools tight in the next year-its outlook is Writer- producer -director. Two years give age, condition and price. Also the "most discouraging "; (3) nickel ndependent station experience: non- interested in 300 foot self -supporting and cobalt will remain scarce for "the iramatic, dramatic programs. Young tower. Box 311P, BROADCASTING duration" -the electronics industry con- nan, two college degrees in broadcast - TELECASTING. sumes 6% of the supply at present; ng. Also NBC training in TV news - (4) tungsten, like the last two, is criti- vriting, directing. Consider radio -TV Wanted: Used equipment: Limiting NBS GRADUATIS cal but should ease up. vriting- directing posts. Box 316P, amplifier, console, Universal pickups 3ROADCASTING TELECASTING. with preamplifiers, jack panel, Cabinet "The demand for selenium recti- Jews editor -DJ. Chicago experienced. rack, 1% coaxial cable 51 ohm, Presto r'"é iñ D fiers is increasing greatly due to 'vailable immediately. Phone, Avers, turntables. Box 313P, BROADCAST- DEMÂN WJEH, Gallipolis, Ohio. ING TELECASTING. NBS has core requests for trained military and civilian use in TV and radio help than it can fill) Jobs are radio industry. The increase of Miscellaneous waiting right now for NBS -trained rectifiers in the television field re- Television graduates. Get your first class license FCC first -phone in 6 weeks. Both in a few months; complete combina- sulted in conservation measures residence and correspondence courses dos training in a year or less. Courss saving silicon steel and in Technical includes announcing, writing, salsas, copper available. Grantham Radio License addition to rectifying tubes," Mr. `elevision cameraman -film technician. School, 706 North Wilcox, Hollywood, drama, news editing, production, pro- tecent veteran. Graduate of Tele- California. gramming, disc jockey technique. Parris explained. ision Workshop. Two years photo - 100% Placement of Combination Mee The supply has "greatly im- :raphy. Experience schooling, de- Help Wanted Housing Arranged ires employment- television- station proved" and the outlook is "hope- Villing to relocate. Box 282P, BROAD - Production -Programming, Others Write Today for Details ful" for 1952 as a result of corn- :ASTING TELECASTING. plete allocation of selenium, the `elevision technician trained in all ,hases RCA -DuMont studio equipment. NPA official said. 'oung veteran, will travel. Box 305P, HELP WANTED 3ROADCASTING TELECASTING. Normal Inventories Experienced girl or man copy- Antenna -makers reported inven- For Sale writer for continuity department. Air mail full details of tories normal for all types and and references "One of the Nation's Orear growth of the replacements market. Stations experience along Rodio -TV Scheele" with photo to Radio Station This has been true among home- 531 S. W. 12th Ave., Portland S, Ore. 'or sale: Established successful Ohio W O N E, Dayton, Ohio. owners using home -set or house top tation. Full or half interest available. lox 156P, BROADCASTING TELE- antennas and TV stations using :ASTING. Situations Wanted tower antennas. Number of elec- gestern 250 watt fulltime independent. Announcers trical storms and rampaging winds ingle station market. Wonderful town LELAND POWERS lr family living. Very profitable under throughout the country have bsentee ownership. Gross near $70,000 DISC JOCKEY SCHOOL OF RADIO jumped broadcasters' demand for -can be increased. Will assign license first TELEVISION AND THEATRE r sell 100% corporation stock for $80,- (with class license) equipment, it was revealed. D0 -less for cash. See this quick! Experience -net, indie AM and TV. Comprehensive 2 -year course Along with these factors, growth lox 283P, BROADCASTING TELE- Available immediately :ASTING. for personal provides the complete and prac- of community TV antenna systems interview as Di personality. 'or sale -Established fulltime local sta- tical training essential for great- and resultant boost in applications ion in southwest Idaho. Gross $42,- BOX 247P, est success. for materials were cited. Such 00. Will make good deal for cash. BROADCASTING TELECASTING lox 290P, BROADCASTING TELE- ACTING ANNOUNCING projects are now classified as in- :ASTING. Employment Service DIRECTING PRODUCTION dßstrial and eligible for self -au- 50 watt fulltime, single station, non- thorized orders. elevision market. Located in healthful MAKE -UP WRITING alley in Rockies. No agents. Box EXECUTIVE PLACEMENT SERVICE VOICE 92P, BROADCASTING TELECAST - BOARD of directora of Philco Corp. NG. We have selected General, Com- Faculty of Professionals have declared regular quarterly di- mercial and Program Managers; Chief locky Mountain station. 250 watts. No Engineers, Dise Jockeys and other Limited classes assure individual vidend of 40 cents per share on com- ompetition. Independent. $90,000. specialists. Delays are costly; tell attention pany's common stock payable June 12 erns possible. Box 299P, BROAD - us your needs today. !ASTING TELECASTING. Fully equipped Little Theatre and to holders of record June 2. Also Radio Studios acific northwest. 250 w fulltime. HOWARD S. FRALiaa declared was regular quarterly di- : ingle station market, operating profit - TV & Radio Management Consultants Write for catalog vidend of 93% cents per share on $10,000 balance $15,000 in bly. cash; 728 Bldg., Washington 5, D. C. preferred stock, 3% Series A payable ve years. Box 308P, BROADCAST - Bond 25 Evans Way, Boston 15, Mass. NG TELECASTING. July 1 to holders of record June 16. familiar with the TV broadcasting phase of industry-his wife, Eliza - PA SHAKEUP beth, is assistant director of educa- NEWS RIGHTS Set for Electronics Div. cational activities for WATV (TV) Mundt Differs With Gillette Newark, N. J. I TERNAL reorganization of the SEN. KARL MUNDT (R -S.D.) lectronics Div. at the National The realignment calls for an differs with Sen. Guy Gillette (D- roduction Authority was being Office of Director, and three Iowa) as to whether newsmen have ueprinted last week, with per - branches -End Equipment, Corn - the right to refuse to disclose their s nnel changes bearing directly on ponents, and Programs & Require- confidential sources of information ndling of applications for scarce ments. Plan and personnel changes [BT, May 26]. Sen. Gillette had Materials by radio -TV manufac- still must be approved by H. B. placed in the Congressional Record turers. McCoy, NPA assistant adminis- a study by his Senate Elections Changes involve Components, trator. Each branch is divided into subcommittee staff pointing out "in End Equipment and Electron Tube sections, such as Radio-TV under the absence of a statute creating b anches of the division headed by Lee Golder, Broadcast- Communica- such a privilege, there is none." J A. Milling, with appointments tions Equipment under J. Bernard Joseph, and others. Sen. Mundt said that although f om both government and industry WILBUR SHAW (I), Indianapolis a newsman has no special immun- r nks. Mr. Milling, on leave from RCA Motor Speedway president, signs an ity for information received about Robert R. Burton, former State Service Co., has been division di- agreement permitting broadcast of future crimes, or cases involving ept. telecommunications specialist rector since the resignation of E. T. this year's race by WIBC Indianapolis, loyalty, or the security and safety a d communications officer for the Morris Jr., who returned to West- through which WIBC will feed 20 of the country, "in the normal run - ederal Civil Defense Administra- inghouse earlier this year. Mr. midwestern stations. Gil Berry (c), of- the -mill cases, wherein a news. t on, becomes chief of end equip - Morris presently is active as gov- WIBC general sales manager, and man is trying to discuss and report ent. He transfers from NPA's ernment liaison representative for Fred Ritter, Capitol Paper Co. of the public business, he certainly oreign Section, which will remain the company, among other duties. Indianapolis, local sponsor, look on. has the right-and the duty-t( der his jurisdiction. J. A. Pfau Donald S. Parris continues as protect his sources." Forcing a re ill head the latter group. deputy director of the Electronics porter to disclose news source: Div. under Mr. Milling in the re- RADIO -TV STORES would hamper newsmen's efforts Mr. Burton succeeds J. R. (Ted) organization. pher, who had served as acting NLRB Cites Jurisdiction "to unearth and disclose bumbling d rector of end equipment since Mr. and corruption in government," he filling vacated the post for the QUESTION of whether the govern- said. ment has jurisdiction over business d vision directorship earlier this KWC REORGANIZES year. Mr. Sypher becomes special and labor operation of local radio - aissistant to Mr. Milling in the Humbert New V.P., Mgr. TV appliance dealers was resolved affirmatively by the National Labor B -47 BROADCAST office of the Director. He will serve C. A. HUMBERT, manager of as special NPA representative on Relations Board in a recommended Carried by KFH From Plane KPAS Banning, Calif., was named decision May 24. the Electronics Production Board vice president and manager of a d continue in charge of the Mili- A board examiner found that J. IN- FLIGHT broadcast from thi KVVC Ventura, following its re- C. Justice, trading as National Tele- t> ry Equipment Section. organization by W. H. Haupt, interior of a B -47 Stratojet ha. vision Service, Memphis, Tenn., been claimed by KFH Wichita radio - TV executives - KVVC owner. Other changes also falls 9eorge within interstate commerce, Kan., with commentary handled b: Henyan of General Electric were announced. and that he committed unfair labor and Nelson Stewart of Westing- New sales manager is Karl Brandon Chase, station newscaster practices as charged by Local 1275 Mr. Chase accompanied a photog house Electric Corp.-return to Rembe, formerly account executive. of IBEW private industry. (AFL). Respondent rapher, Gary Millsap, and the pilot A third -Harold Andrew Grant, program -farm di- operates two stores Memphis G. Butterfield of National Union rector, KCID Caldwell, Ida., joins -in on a and West Memphis, Ark.-and is tion training flight from the Wich Radio Corp.- becomes chief of the station as merchandising-pro- servicing Tube agency for Hallicrafter, ita air base last Monday. Contac NPA's Electron Section. motion director. Alan Snowden, Sentinel, Philco, Emerson, Motorola staff announcer, was promoted to was maintained with the air bas Mr. Henyan, who supervised corn - and DuMont sets. where p nents program director. Representing KFH Chief Engineer Virgi applications, returns to An examiner said NLRB exercises Hinshaw was 's Tube Div., of which he was station as sales manager in Oxnard limited Jurisdiction over an enterprise on duty. is Lyle Kearney, formerly adver- which: (1) annually sells goods or serv- The actual broadcast covered pre a sistant to the general manager, ices valued at $25,000 or more, out of a ter eight months' service. He is tising manager, Oxnard Press - state; (2) furnishes goods or services flight briefing, the takeoff and Courier, KVVC has joined the necessary to operation of other em- two -hour flight, with portions re s cceeded by Elmer Crane, of TV ployers in commerce; (3) secures equip- Distributors Inc., Cleveland, form- Southern Calif. Broadcasters Assn. ment from out -of -state sources valued broadcast on the station's Silve at 1500,000 or more annually; (4) pur- Star News at 10 p.m. erly with the War Production chases from local distributors in -state Board, handling radio and radar. NBC radio in cooperation with Health material received out -of- state: (5) Is Mr. Chase explained that KFI Information Bureau, N. Y., non -profit multi -state (like NTS) even though it Mr. Butterfield is on leave organization, to present new series, distributes only wanted to bring the public th from Your Key To Health, slated to begin locally. Union Radio, manufacturers of June 7, 5:45 -6 p. m. EDT. Series will entire story of how it felt to ti electron tubes, of which he is di- feature singer Jane Froman, and NBC WKBS Oyster Bay, L. I., N. Y., is now in a B -47. Station claimed it wa commentator Ben Grauer reporting operating from its new combo Studio rector of purchases. He also is health news. at transmitter in Oyster Bay. Move the first time in aviation annals was made in anticipation of extensive radio newsman compiled shows from its new Stamford. Conn., such studios, five stories above street. broadcast from a B -47 during High' Nes England California Employment Agency Employment Agency 3165, 000.00 530, 000.00 ENGINEERS FirsPhoneond Profitable regional network Fulltime network station that facility located in one of the offers one or two active owners Applications important markets accepted for Immediate of America. an attractive opportunity. Ideal Placement in Thirty -Three States Excellent TV position. Liberal living conditions in a growing financing arranged. market. Financing arranged. NEWSCASTER- PROGRAM DI RECTOR-ANNOUNCERS MANY COMBINATION Appraisals Negotiations Financing One Week's salary when placed, the only fee. WRITE: BLACKBURN - HAMILTON COMPANY RADIO STATION AND NEWSPAPER BROKERS Reath4 , yeekeda WASHINGTON, D. C. CHICAGO SAN FRANCISCO / James W. Blackburn Ray V. Hamilton Lester M. Smith Washington Bldg. Tribune Tower 235 Montgomery St. 17 East 48th Street, New York 17, New York Sterling 4341 -2 Delaware 7- 2755 -6 Exbrook 2 -5672 PL 5 -1127 E. C. Lobdell, Licensee

Page 90 June 2, 1952 BROADCASTING Telecastini FCC Actions NEWSPRINT BLOCK (Ccntinued from page 87) Counter -Actions Started CONGRESSIONAL forces last May 28 Decisions . . . fCC roundup week joined with government agen- BY COMMISSION EN BANC cies to lead a three -pronged as- New Grants, Transfers, Changes, Applications Granted License Renewals sault on the newsprint roadblock Following stations granted renewal set up by Canadian manufacturers of licenses for regular period: Ark.; against U. S. newspaper publishers. Orleans;Hs; WGCM- FM Gufpport, Miss.;Mi SUMMARY THROUGH MAY 28 The situation took on a more KDMS El Dorado, Ark.; KVMA Mag- box score critical note with a warning by nolia, Ark.; WLCS -FM Baton Rouge, La.; WDSU -FM New Orleans; WBEN Apple. In Price Stabilizer Ellis Arnall that Buffalo; KMUW Wichita, Kan.; KTBB On Air Licensed CPS Pending Hearing the price boost would mean an in- Tyler, Tex. AM Stations 2,350 2,328 87 328 217 Granted renewal of licenses for FM Stations 633 581 69 10 8 crease in newspaper advertising regular period of WHAM -TV Rochester, TV Stations 108 97 11 552 19 rates and cost of products adver- N. Y. and WSYR -TV Syracuse, N. Y., subject to orders issued in final TV (Also see Actions of the FCC, page 86.) tised. decision requiring WHAM -TV to move The protests of a fortnight ago from Ch. 6 to Ch. 5. and WSYR -TV to 26] into move from Ch. S to Ch. 3. [BST, May crystallized New . . . C. Frederic Robell and Dorothy John- Temporary License Renewal Applications son, d/b as KSON Bcstrs. Change from concrete action on Capitol Hill, with Following stations granted temporary TRANSFER REQUESTS corporation to partnership; no actual these developments: change of ownership or control. No extension of licenses to Sept. 1, 1952: KPAS Banning, Calif. -Assignment of A House Interstate & For- KHBL Plainview, Tex.; WGCH (FM) license from Byron -Wood Motors, d/b monetary consideration. Greenwich. Conn.; WKSU -FM Kent, as Pass Bcstg. Co., to Kenneth L. Col - KXOB Stockton, Calif.-Transfer of eign Commerce subcommittee last Ohio; KXA Seattle. born for $10,400 cash. Mr. Colborn is control from Valley Bcstg. Co. to Hotel Monday took closed -door testimony Temporary License Extension owner of The Center Inc., which con- Stockton for $200,000. Lincoln Deller Is trols business property in Palm Springs, sole owner of Valley Bcstg. Co., trans- on the proposed $10- per -ton Cana- KHIT Lampasas, Tex.- Designated Calif. feror. Transferee is composed of Presi- dian newsprint increase from the for hearing application for renewal of dent Clem J. Randau (54%), director license and ordered temp. extension KSON San Diego, Calif.- Transfer of and minority stockholder of WNEW American Newspaper Publishers of license until conclusion of this pro- control from Studebaker Bcstg. Co. to New York; Assn., the Office of Price Stabiliza- 1, 1953, which- Secretary- Treasurer Sher- ceeding or until Aug. rill C. Corwin (15 %), Corwin Theatre tion ever is earlier. Corp., Los Angeles; Ralph E. Stolkin and the National Production Changes Studio Location (15%), president of Empire Industries, Authority. ANPA opposed a sug- RIOT COVERAGE Chicago, and vice president and 25% U. S. place WCAU -AM -FM Philadelphia - Mod. owner of National Video Corp., Chicago gestion that the import AM FM licenses to change location of ceiling on Canadian newsprint. studio to site outside city limits KIDO Crew On- the -Scene (television tube mfr.); Edward G. main Burke Jr., partner in Ryan, Hayes & A House Judiciary Subcom- of Philadelphia which is not trans. site. Burke, oil operators, and Beatrice M. FCC Correction COMPLETE coverage of the coun- Randau (1 %). mittee on Monopoly called in offi- Correction in May 22 Decisions [B.T, try's sixth major prison riot in two WCNH Quincy, Fla.- Transfer of con- cials of the Justice and Interior May 26] follows: months was given by KIDO Boise, trol from Quincy Bcstg. Corp. to An- Depts. and Defense Production Ad- Commission proposed to Amend Re- drew B. Letson for $18,400 through vised Tentative Allocation Plan for Ida., on May 24 when 300 rioting transfer of control of 320 shares out of ministration, as well as NPA and Class B FM Broadcast Stations by ad- in Idaho 500 shares of stock. Mr. Letson is gen- OPS. Chairman Emanuel Celler ding Ch. 279 to Berlin, N. H., and trans- convicts State Penitentiary eral manager of WCNH. ferring Ch. 273 from Birmingham to staged a five -hour uprising. KIDO (D -N. Y.) said American publish- Jasper, Ala. Interested parties may file special events men Wiff WTCN -AM -FM Minneapolis, Minn. - ers are "helpless" in the face of comments on Or before July 1, 1952. Janssen, Assignment of license from Mid Conti- Wayne Davis, Harold Toedtmeier nent Radio -Television Inc. to Minnesota the price hike, but his group would Television Public Service Corp. for issue a report on its recommenda- and Jack Link were on the scene $275,000 (contingent on grant of assign- with portable recorder, jeep and ment of license of WCCO to Midwest tions. MERGER Radio -TV Inc. (B.T, May 26, 12; April Sen. Francis Case (R -S. D.) UNIONS shortwave transmitter immediately 21, March 10)). Principals in transferee Not Meet TvA Deadline after the alarm sounded. include President Robert Butler sponsored legislation to set up a May (68.63 %), former U. S. Ambassador to The station broadcast the negoti- joint Senate -House committee to AFTER two weeks of excitement Australia and Cuba, president of Wal- a policy" to ations between Warden L. E. Clapp ter Butler Co., Walter Butler Building "formulate national -resulting from the first draft of Co. Walter Butler Construction Co. meet newsprint needs. a plan to merge all major unions and the prisoners' grievance com- and Walter Butler Shipbuilding Co.; mittee in the prison yard, includ- Vice President Alvin Gluek (7.84 %), belonging to the Associated Actors president of Gluek Brewing Co., Secre- and Artistes of America -relative ing the break -down of talks, the tary- Treasurer Quentin David (1.96%), Method Doubles Load command to open fire with tear general manager David Inc. Adv. Agen- quiet prevailed on the East Coast cy, St. Paul; Bror Dahlberg (4.9 %), last week. gas, the firing and "crying" re- general advisor to board of Celotex METHOD of doubling message - ports on the effects of the gas. Corn.. Minneapolis; Lester Mample carrying capacity of long distance Plan had been explained in Chi- (1.96 %), district manager for St. Paul radio circuits without requiring cago the previous week, and West Tape recordings were shuttled district, GE Supply Corp.; Samuel Lip- back to the studios and supple- schultz (3.92%), St. Paul attorney, and additional radio channels has been Coast entertainment unions heard seven others with less than 1% each. developed by the Signal Corps, the details last Monday. It was ex- mentary reports were made direct KPUY Puyallup, Wash. -Assignment by telephone. After the riot, Army Dept. has announced. Cir- pected that labor -management spe- of license from Clarence E. Wilson to cuits can be modified to carry 12 cialists from the U. of California KIDO's recorder broadcast damage partnership composed of Mr. Wilson P. D. Jackson, d/b as Radio Station printed messages on radio- teletype- at Los Angeles and Cornell U., results and assembled and edited and an hour -long program rebroadcast KPUY. Messrs. Wilson and Jackson are writer. Importance of conserving architects of the "blueprint," would equal partners owning KWCO Chicka- scarce channels in the radio spec- revise their proposals in accordance the same evening. sha, Okla., KTMC McAlester, Okla., and applicants for new TV station in trum for long -range communica- with the suggestions various unions Oklahoma City, Oklahoma. Mr. Jack - tions was cited as an advantage of have made. son will pay about $15,130 for his interest. the new method. Labor officials in New York were BAB BROCHURE estimating last week that the final not be returned to them Cites Radio Quantity plan would \\ \ before mid -June, perhaps later, SHOWING how radio in 1952 \ which meant that the deadline of stacks up in quantity against some July 1, set by Television Authority, of the simplest necessities of life would probably not be met. Al- in the U. S., a king -size, circus - by Weiss & Barry though memberships of a few style brochure has been issued by Another 13111 "Pin I"p" nit-Published unions have heard explanations of BAB to its members. the plan, detailed discussions have Titled "Take Your Choice," the in all remained on the officer -level book presents words like "huge," unions affected: Actors Equity and "enormous," "immense," "vast," Chorus Equity Assns.; Americ -n "widespread," as synonyms for ra- of Variety Artists; American Guild dio. In a comparison with the Tommy Guild of Musical Artists; American appliances, On Records: Don Cherry -Decca; and number of household Federation of Radio Artists, beds, bathtubs, telephones and Dick Thomas -Mercury; Larry TVA. Furtado -MGM; other criteria, the presentation Georgie Auld- Coral. shows that radios are more nu- Fotine -King; PROFILE article on Hazel Markel, merous than any of them. Intended women's commentator on MBS and not now us- appeared in May to interest advertisers WWDC Washington, medium, the final compari- 28 issue of Redbook magazine. Feature ing the son points up radio's leadership BROADCAST MUSIC INC. is titled "She Makes Washington Head- usw roc. CHICAGO HOLLYWOOD lines." over other advertising media. BROADCASTING Telecasting June 2, 1952 Page 91 was aroused by the decision. The and 5% commercial advertising, TR Plans Expansion Washington Daily News, a Scripps - concluding there is no basis to set (Continued from page 25) Howard paper, denounced the deci- aside the PUC decision. sion reminded may be involved. and then hopefully The majority opinion found no that it is in the business of selling One staff report recommending violation of the First Amendment, services was advertising space in competition again citing the PUC decision and a ban on all functional with transit. rejected by the FCC some time ago, the fact that no substantial inter- to informed sources. The Washington Star took two ference with passenger conversa- according No Asked what action the Commis- opposite positions. On its editorial tion or rights could be found. page, the said, "The court of claim of propaganda was involved, sion might take on transit radio, Star the Supreme Court has appeals, inventing the doctrine of the court noted. now that 'freedom of attention,' had out- issued its decision, one FCC staff As to the appellate court's find- observed that lawed the programs on constiu- ing that passenger right of privacy member last week it did Court approval the tional grounds. And this by is invaded, the majority held: with Supreme a process of reason which, could hardly be ex- strained This claim is that no matter how Commission if allowed to stand, might well have pected to act unfavorably. NEW HOME of KFMB- !MA -TV San much Capital Transit may wish to in- opened the door to many more ills in its vehicles as of its The existing transit radio Diego, 5th & Ash Sts., boasts five use radio part than it would ever cure." service to its passengers and as a dustry is centered around opera- stories and new TV studios. TV has In the Su- But in its radio -TV column, "On source of income, no matter how much tions in a dozen cities. first and second floors, radio will be decision last Monday, the Air," the Star called Monday the great majority of its passengers preme Court's on the fifth floor and the third and may desire radio in those vehicles, a list of cities having transit pro- "a dark day ... for us unwilling fourth floors will be leased out for listeners" and raised the and however positively the Commis- grams was included. It showed, as radio sion, on substantial evidence, may office space, said John A. Kennedy, Book. of October 1949: St. Louis, 1,000 spectre of the old FCC Blue conclude that such use of radio does vehicles equipped; Cincinnati, 475; board chairman, Kennedy Broadcast- "Its blue is faded and its pages not interfere with the convenience, Houston, 270; Washington, 220 ing Co. yellowed, but the words are still comfort and safety of the service but (now 422); Worcester, 220; Tako- clear," the column said. tends to improve it, yet if one pas- ma, Wash., 135; Evansville, Ind., senger objects to the programs as an (Washington Transit Radio) was Issue Involved 110; Wilkes -Barre, Pa., 100; subur- "overjoyed" and said the transit One invasion of his constitutional right of Pa., privacy, the use of radio on the ban Pittsburgh, 75; Allentown, radio interests had felt the issue The case boils down to one issue, Va., 55; Des vehicles must be discontinued. This 75; Huntington, W. was never in doubt. "Transit radio, said Justice Burton in delivering position wrongly assumes 50; that the Moines, 50; Topeka, Kan., the newest medium of mass commu- the court's opinion- whether the Fifth Amendment secures to each suburban Washington, 30. nication, can now move forward Constitution precludes a transit passenger on a public vehicle regu- Transit Radio Inc. lists the fol- and assume its rightful place in firm from carrying radio programs lated by the Federal Government a lowing stations in its present list: the broadcasting industry," he in its vehicle. He stressed the fact right of privacy substantially equal WWDC -FM Washington; WKRC- added. "Our only desire now is to that the District of Columbia Pub- to the privacy to which he is entitled FM Cincinnati; KXOK -FM St. make Radio in Washing- had in his own home. However complete Transit lic Utilities Commission held his right of privacy Louis; WGTR - FM Worcester, ton a still better medium for dis- an investigation, with public hear- may be at home, WKJF (FM) Pittsburgh; it is substantially limited by the Mass.; semination of news and enjoyment ings, and had found the service not rights of others when its possessor WBUZ (FM) Suburban Washing- of the best in accepted music." inconsistent with public conveni- Wash.; travels on a public thoroughfare or ton; KTNT (FM) Tacoma, Franklin S. Pollak, Washington ence, comfort and safety and actu- rides in a public conveyance. WTOA (FM) Trenton, N. J.; ally attorney who carried the fight into tends to improve conditions The court KCMO -FM Kansas City; KCBC- under which the public ride. rejected the conten- the courts, praised Justice Douglas' tion of transit radio opponents FM Des Moines. and said he believed it "will that dissent Rider polls showing well over an objector has the right not to be Selections in time be the law." 90% of passengers favoring con- forced to listen to programs, hold- the Capital Bernard Tassler, managing edi- tinuance of the programs were ing that such an objector then In Washington, tor American Federationist, cited, along with experience in Transit Co. programs are limited of the could override the preference of an- official AFL monthly magazine, is- other cities. The court found that the majority of passengers but also to six minutes of commercial neither the operation of transit nouncements an hour, or 12 30- sued a statement on behalf of the federally authorized PUC. "The gen- the National Citizens' Committee radio service nor the PUC decision protection afforded second announcements. As permitting its operation is pre- to the liberty of is the practice, musical pro- Against Forced Listening. As na- the individual by the erally tional of committee, cluded by the Constitution, revers- Fifth Amend- grams are confined to instrumetal chairman the ment does not go he "will to ing the U. S. Court of Appeals rul- that far," the selections. said it continue press court held. for effective legislation to put a ing which had held passengers were "The liberty of each E. Cleveland Giddings, vice presi- deprived of liberty without due individual in a public vehicle or of Capital Transit Co., said stop to this unfair assault upon the dent captive audience riding in public process of law. public place is subject to reasonable the firm "is naturally pleased" and limitations of transit vehicles. It should be The income -producing side of in relation to the rights is considering installation radio of 1,500 ve- noted once again that the device transit radio "bears some relation others." in all of the company's practice of At present 422 vehicles are of forced listening-inflicted upon to the long- established Programming hicles. captive audiences-is used by Sta- renting space for visual advertis- Not Considered equipped. outside of The court voiced Capital Transit gets lin and was formerly used by the ing on the inside and no opinion on He said late Hitler and the late streetcars and buses," Justice Bur- the desirability of radio about $2,530 monthly revenue on a Adolf programs of $6 per Benito Mussolini." ton wrote. He cited program con- in public vehicles, calling it a mat- minimum guarantee newspaper tent of 90% music, 5% news, etc., month per vehicle equipped. The Widespread comment ter for PUC, the transit company contract provides the company gets and the public. The majority opin- either 10% of gross or $6 per ion concluded, "While the court vehicle, which is greater, on radio Highlights of Supreme Court's Transit Decision below expressly refrained from income up to $100,000; $100,000- stating its view of the constitution- $200,000, the company gets $10,000 ality of the receipt and amplifica- plus 20% of income over $100,000; .. neither the operation of the service nor the action of the Commission tion in public the vehicles of musical $200,000- $400,000, $30,000 p 1 u s (Public Utilities Commission) permitting its operation is precluded by Con- programs containing ranges up to stitution." no commer- 33 %; sliding scale cial advertising and other an- "This (profit) aspect . bears some relation to the long -established prac- 50% of gross above $600,000. .. nouncements, litigation tice of renting space for visual advertising on the inside and outside of street- it is clear that if While the prolonged programs hurt transit radio, national more cars and buses." containing commercial than local advertising suffered. "There is no substantial claim that the programs have been used for ob- advertising and other announce- In some cities, transit program- jectionable propaganda." ments are permissible, then pro- ming is linked with other functional "However complete his right of privacy may be at home, it is substantially grams limited to the type of music services such as storecasting and limited by the rights of others ... in a public conveyance." here contracted for would not be industrial music. WWDC-FM, for "The liberty of each individual in a public vehicle or public place is subject less so." to to reasonable limitations in relation to the rights of others." example, supplies music Wash- A separate opinion Inc., which in "This court expresses no opinion as to the desirability of radio programs by Justice ington Transit Radio Black agreed -owner of Tempo Ine., in public vehicles." there was no viola- turn is half tion the supplying music to some 200 res- ... it is clear that if programs containing commercial adve g and of due process clause and tarants and other places. other moots are permissible, then programs limited to the type also that musical programs did not Mr. Strouse said W W DC - FM of music here contracted for would not be less so." violate the First Amendment. Ile Page 92 June 2, 1952 BROADCASTING Telecasting contended, though, that news, applied to prevent the showing of speeches, views or propaganda obscene films. That is a very dif- would violate the First Amend- ferent question from the one now ment. before us. We hold only that under Justice Douglas dissented, tak- the First and Fourteenth Amend- ing the view that the street car ments a state may not ban a film audience is captive. He pointed to on the basis of a censor's conclu- the ability of a home tuner to turn sion that it is 'sacrilegious'." He off a program. A person in a added that guarantees for freedom public place can get up and leave, of speech and free press do not he added, but the man on the mean that the Constitution "re- street car "has no choice but to quires absolute freedom to exhibit sit and listen, or perhaps to sit every motion picture of every kind and to try not to listen." He re- at all times and all places." ferred to the danger of putting such a weapon in the hands of a propagandist such as a dominant Hill Coverage Report political or religious group. "Today (Continued from page 30) SIX officers of the Florida Assn. of Broadcasters pictured at May 22 meeting the purpose is benign; there is no at Miami Basch (see story page 83) are (seated, I to r): Jo'sn B. Browning, cast to the programs," tions "because the subcommittee's invidious WSPB Sarasota, FAB s _ cretarv- treasurer; George Thorpz, is inherent primary interest was to make a WCCG Coral Gables, he wrote. "But the vice president; Jerry Stone, WNDB Daytona Beach, second vice president. Stand- Once privacy is in- factual record." in the system. ing (I to r): Tor,, Gilchrist. WTMC Ocala, FAB board member; S. O. Once a man Senate Labor and Public Wel- Word, vaded privacy is gone. WLAK Lakeland, outgoing president, and Eugene Hill, WORZ Orlando, FAB to submit to one type of fare Committee -Newsreel camera is forced to the board member. radio program, he can be forced coverage extensive, according report. Covered a host of subjects. to submit to another. It may be but a short step from a cultural Senate Rules and Administration FCC Grants Approval, program to a political program... . Committee - Newsreels covered KOB SALE Denies ABC Protest The right of privacy, today vio- study of congressional committee lated, is a powerful deterrent to reform procedure. CONSENT was granted by FCC last Friday to the sale of KOB -AM -TV anyone who would control men's Senate Select Small Business Albuquerque by T. M. Pepperday for $600,000 to Time Inc. and ex -FCC minds." Committee -Radio -TV recordings Chairman Wayne Coy. Justice Frankfurter stayed out for rebroadcast on testimony de- The Commission denied a petition by ABC to withhold action on the of the decision, saying in a separate livered on material shortages sale until FCC clears up the status opinion, "My feelings are so (Charles E. Wilson and William of KOB on 770 kc, channel on which mains as radio -TV consultant to strongly engaged as a victim of the Harrison) in January 1951. Same the network's WJZ New York Time Inc. at $24,000 annually. practice in controversy that I had type coverage March 1951 when operates as a Class I -A outlet Mr. Coy is to be president and better not participate in judicial Gen. Hershey testified on man- [BST, May 26, 19; April 28]. treasurer of Albuquerque Broad- judgment upon it." power problems. Again when hear- Comrs. Robert F. Jones and George casting with his wife as secretary. ings held October 1951 on steel E. Sterling did not participate in Arthur R. Murphy Jr., manager of Miracle Decision gray market (at Pittsburgh) and the ruling. Time Inc.'s March of Time divi- In a decision based on banning of TV on same subject in November Under the transfer approved by sion, will be vice president. The motion picture, "The Miracle," 1951 Detroit hearings (radio re- the Commission, the stations will new board will include Charles L. a De- the Supreme Court unanimously cording broadcast on WJBK be sold to Time Inc. KOB's li- Stillman, Time vice president. ruled that motion pictures are en- troit). censee, Albuquerque Broadcasting In its memorandum opinion and titled to Constitutional guarantees Senate Special Committee on Co., will then be partially liquidated order granting the transfer, FCC Df free speech and free press. This Organized Crime (Kefauver unit) to place all fixed assets (including conditioned the approval to what- decision reversed the New York -Television, twice in Missouri; land but not the TV building) in ever action the Commission may state Court of Appeals which had eight times in New York and New the name of Michigan Square Bldg. take to carry out the mandate of panned the movie on the ground it Jersey; twice in Louisiana; three Corp., a Time Inc. subsidiary, which the U. S. Court of Appeals to re- was "sacrilegious." times in Michigan; four times in will then lease the fixed assets and consider KOB's status on 770 kc, Justice Clark wrote, "Since the Nevada and California; seven land to the licensee for eight years opposed by WJZ. ;emu 'sacrilegious' is the sole hearing days in Washington and at appraised value of $450,000. The ABC petition, denied by the standard under attack here it is twice in Florida, all 1951. Com- Worth of Albuquerque Broadcast- Commission, also sought dismissal lot necessary for us to decide, for mittee exercised judgment as to ing thereby becomes $150,000, the of KOB's pending applications for xample, whether a state may whether witness should be tele- application explained. modification of permit and license sensor motion pictures under a cast or filmed, recorded, etc. Time Inc. will sell a half interest to operate on 770 kc and asked that dearly drawn statute designed and Joint Atomic Energy Commit - in the licensee to Mr. Coy for $75,- FCC rescind KOB's special service tee-TV and newsreels permitted 000. The ex -FCC chairman has authorization for 770 kc. during probe of U. S. atomic been retained as manager of KOB - KOB authorized 1030 kc was ENGLISH UNION energy project May 26 through AM-TV for eight years at $26,000 shifted to 770 kc to prevent inter- July 11, 1949. annually. In addition, Mr. Coy reference to WBZ Boston on 1030 Ice. Broadcasters Get Awards Joint Defense Production Com- )WIGHT NEWTON of KYA San mittee-Mr. DiSalle testified before Francisco, George Cushing of WJR TV two days in June 1961 and Detroit, Hubert W. Kregeloh of newsreel camera coverage common. BROKERS FINANCIAL CONSULTANTS NSPR Springfield, Mass. and Mrs. Joint Economic Report Commit - ilvadna Hammeraley of KOA Den - tee-No live TV but portions of to rer received English - Speaking January 1952 hearings (three Jnion awards last week for con - days) on President's economic re- RADIO STATIONS -TELEVISION STATIONS ributions to greater international port used for TV. Newsreels inderstanding. covered other hearings. Newsreel AND NEWSPAPERS Messrs. Cushing and Kregeloh camera use restricted upon request eceived their awards at a recep- of the witness. tion at the English- Speaking While this report is quite corn- Jnion's headquarters in New York plete and certainly accurate from Confidential Inquiries Invited in Monday, while Mr. Newton re- the viewpoint of a spot check, it :eived his later in the week in has been noted that the report does an Francisco through that city's not give adequate presentation of MU branch in Denver. Katherine various recordings made for broad- Fox of W L W Cincinnati, who was cast. It also is open to error be- HOWARD E. STARK 'oted a special award, received it cause most congressional commit- Slay 19 in London. tees had to rely on memory. 50 E. 58 St. Phone However, is first In addition to the broadcasting this the report New York 22, N. Y. Eldorado 5 -0405 ionors, awards were presented to in print which attempts to round six journalists. up media coverage on Capitol Hill. IROADCASTING Telecasting June 2, 1952 Page 93 PEOPLE... Q ` cp74 AUSTIN JOHNSON, head of Benton & Bowles' C%he store research department and member of its merchandising committee, appointed co- ordinator of merchandising for agency, re- DOHERTY TO DETAIL PLAN porting to Charles Pooler, vice president in FOR STRIKE PREVENTION ABC GETS BOUT charge of marketing. RICHARD P. DOHERTY, NARTB employe - HEAVYWEIGHT championship bout be- LESLIE A. HARRIS, radio program presenta- employer relations director and industry mem- tween Joe Walcott and Ezzard Charles, tion writer, promoted to radio account execu- ber of Wage Stabilization Board, asked by scheduled for Thursday in Philadelphia, tive for ABC Radio Network by Charles T. House Committee on Education & Labor to will be broadcast by ABC Radio net- Ayres, network vice president. submit detailed plan for settlement of major work as part of Cavalcade of Sports, national labor disputes. sponsored by Gillette Safety Razor Co., GEORGE OLESON, formerly of WEAM Ar- Request made after Mr. Doherty had outlined Friday announcement indicated. Bout is lington, Va., and Ohio -West Virginia stations, strike -prevention formula removing settle- in addition to regular ABC Radio Friday joins sales staff of WOL Washington under ments from political hands. In nutshell, Do- night fights, and is scheduled for 10 p.m. Sid Slappey, WOL sales manager. herty formula provides for director of Federal EDT to completion with Don Dunphy LARRY SURLES, former WOR and Bill Tele- -TV New York Mediation Service to certify imminent strike Corum as sportscasters. salesman, join sales staff of NBC -TV's eastern to Attorney General, who in turn would ask casts of match to be carried by NBC network, as previously announced. division spot sales office today (Monday). He U. S. District Court to act. previously was manager of ABC co -op de- District judge would invoke Taft-Hartley partment and also has served with WATV Act procedure, issuing 80-day injunction for (TV) Newark. factual study. Workers would have chance to Business Briefly vote on best management offer. If no agree- (Continued from page 5) ROBERT J. WADE, NBC -TV executive co- ment, court would either order arbitration by 13 weeks. Sunday show is aired 4 to 4:30 p.m. ordinator of production development, named panel whose decision would be binding or CTS. Agency, Roche, Williams & Cleary, Chi- consultant to broadcasting division of Emer order government seizure while negotiations cago. son College, Boston, for 1952 -63 college year. continue. He will visit college twice each semester foi RANGER RENEWED General Mills re- lectures and consultations. Companies would be precluded during seizure newed Lone Ranger over full ABC Radio Net- period from earning profits higher than cur- work (Mon., Wed., Fri., 7:30 -8 p.m. EDT) for TWO NEW APPLICANTS rent rate and no wage increases would be 52 weeks effective last Friday. Program now permitted nor would unions collect dues or in 20th year. Agency, Dancer- Fitzgerald- FOR TV STATIONS levies from members employed in seized com- Sample. TWO NEW television station applications wen panies. LEVER ADDS MARKETS Lever Brothers filed at FCC Thursday along with new amende( (Lipton's tea) adding six more radio markets bids and several requests for changes in chan FCC CHIDES CBS to its list for spot announcement campaign nels and power boost (see early story, page 62) CBS was taken to task by FCC Thursday for starting June 16 for six weeks. Agency, Young Filing for first time: WBOC Salisbury, Md., fo: UHF Channel 16, ERP 112 kw visual, antenna heigh failing to accord William R. Schneider, GOP & Rubicam, N. Y. above average terrain 414 ft., cost $296,400; WDAP equal opportunities Danville, Ill., for UHF Channel 24, ERP 19 kv Presidential candidate, OLD GOLD CANCELS P. Lorillard Co., given candidates, noting visual, antenna height 416 ft., cost $251,000. WDA1' other Presidential N. Y. (Old Gold cigarettes), through Lennen is owned by Gannet newspapers and is second T\ of Sec. 315 of Communications Act. application filed by Gannet -owned station in week mandate & Mitchell, N. Y., cancels Down You Go on Mr. Schneider, granted time on network's Filing amended applications: WIOD - AM - FT DuMont TV network effective June 13. Miami, Fla., for Channel 7, ERP 316 kw visual, an KMOX St. Louis, entered preferential pri- tenna 437 ft., cost $1,259,957 (WIOD -AM -FM owner maries in New Hampshire and Oregon. In RADIO -TV SET OUTPUT by Miami Daily News, James M. Cox newspaper) WHK -AM -FM Cleveland Ohio, for UHF Channel 15 letter to network, FCC said in view of nature SHOWS DECLINE FOR APRIL ERP 223 kw visual, antenna 682 ft., cost $593,43 scope (WHK -AM -FM owned by Cleveland Plain Dealer¡ of Presidential and nationwide of broad- PRODUCTION of radio and TV sets in April Filing for change in channel assignments, unde casts, fact that CBS owns no stations in two fell below March and same month year ago, Sixth Report (B.T, April 14], were: WHIO -TV Day states where Mr. Schneider has entered pri- ton, Ohio, from Channel 13 to Channel 7; WTAR -Tt according to Radio -Television Mfrs. Assn. esti- Norfolk, Va., from Channel 4 to Channel 3, an maries "is not relevant." mate for entire industry. April output con- WTMJ -TV Milwaukee, from Channel 3 to Channel 4 KSTP -TV St. Paul, requested ERP increase fror sisted of 847,946 radios and 322,878 TV sets 24.7 kw to 100 kw. MOVE REMOTE PICKUP BAND compared to 1,337,042 radios and 500,000 TV REMOTE PICKUP operations will be removed sets in April 1951. INFORMATION DATA SOUGH1 from 2000 -3600 kc band effective May 1, 1953, Of April radios 96% of home models were FEDERAL agencies asked by Senate subcom to comply with 1947 Atlantic City Treaty, ac- table sets. TV table models over 17 inches in mittee probing government censorship t. cording to proposed rule making notice issued size represented 19% of total compared to furnish regulations issued under Presiden by FCC Thursday. FCC would permit use 8% in last quarter of 1951 and only 1% in Truman's information security order. Chair of channels in 25.85 -26.1 me band as alterna- last quarter of 1950. April output included man Blair Moody (D- Mich.) made public lette tive in addition to other bands now used. Ma- 286,164 home sets, 110,529 portables, 275,250 to all agencies asking details of each publi jor networks, many stations affected by order, auto and 176,003 clock sets. Production of information office as well as policies governin] but treaty provision has been long known, clock radios has more than doubled since Janu- classification of information. Subcommitte. FCC said. Comments are due July 15. ary. to start open hearings next month. Output for first four months of year follows: FCC GETS CORNELL REPORT Television Home Sets Total Radio SEEK NEW STATION January 404,933 288,723 632,455 TELEPHONE report of Cornell U. incident, in February 409,337 312,705 759,453 PRINCIPALS in WFTM Maysville, Ky., file March (5 weeks) 510,561 357,689 975,892 bid Thursday with FCC seeking new statio: which campus station (WVBR) carried prank- April 322,878 286,164 847,946 sters' fake newscasts about bombing of London at Richmond, Ky., on 1340 kc, 250 w fulltimt and Marseilles, given to FCC Thursday by TOTAL: 1,647,709 1,245,281 3,215,746 assigned to be dropped by WLEX Lexingto: Ithaca, N. Y., city police. Ten masked youths when it is given Commission approval to bu: "seized" WVBR for eight minutes. University WKLX Lexington for $70,000 [BT, May 5] officials branded incident as "practical joke." THEATRE TV HEARING Application tendered by J. W. Betts, WFT11 OFTEN -DELAYED theatre television manager, and C. P. Clarke and J. M. Find WLAN ATTACKS REPORT hearing was scheduled Thursday by FCC Jr., WFTM owners. FURTHER attack on FCC's Sixth Report lift- for Jan. 12, 1953, before Commission ing TV freeze made Thursday as WLAN Lan - en bane. Proceeding will consider alloca- SIGMA DELTA CHI HITS BAN caster, Pa., petitioned Commission to set aside tion of frequencies and prcmulgation of SUBCOMMITTEE of Sigma Delta Chi's Free show cause order transferring WGAL -TV rules for theatre TV service. FCC indi- dom of Information Committee and NBC Chi there from Channel 4 to Channel 8. WLAN cated those who have not previously filed cago News Chief Bill Ray last week blaster same time re -filed application for Channel 8. appearances may do so by Nov. 14 with Chicago City Council for banning live an WLAN contended show cause action illegally list of witnesses and testimony subjects recorded radio and television coverage o denies it hearing on application required by due Dec. 1. Emergency Crime Committee hearings whicl Communications Act. began May 26. Page 94 June 2, 1952 BROADCASTING Telecaitini `KDKA far outpulled the other stations on our schedule on a cost per inquiry basis' James L. Tabor Simonds, Payson Company, Inc. Portland, Maine

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