DAB+ versus Analogue

Why Incumbents Nick Piggott Can Be The Winners Project Director, RadioDNS & Independent Consultant Digital = Risk? Digital = Opportunity 2009 London 2009 – Analogue Services • Major commercial radio companies are privately owned -less susceptible to share market pressures • Lightest possible regulatory environment for digital radio • Sustained and committed industry promotion of digital radio to listeners - including the benefit of "more choice" 2018

Credit: Matt Payton, RadioCentre 2018

Credit: Matt Payton, RadioCentre London 2009 – Analogue Services London 2018 – Analogue and Digital Services – Current Station Names Shown London 2018 – Analogue and Digital Services – Ordered by Time Spent Listening 30000 20% of stations 70% of listening 25000

20000

15000

10000

5000

0

LBC

Kiss

Jazz

Gold

Heart

Magic

Capital

Sunrise

Radio X Radio

Smooth

Kisstory

The Hits The

Fun Kids Fun

Kerrang!

Kiss Fresh Kiss

Classic fm Classic

Talk Sport Talk

Heart 80's Heart

Talk Radio Talk

Heart Xtra Heart

The Arrow The

Lyca Radio Lyca

Magic Soul Magic

Heat Radio Heat

Capital Xtra Capital

Planet Rock Planet

Talk Sport 2 Sport Talk

BBC Radio 4 Radio BBC 2 Radio BBC 1 Radio BBC 3 Radio BBC

Virgin Radio Virgin

Dil sie Radio sie Dil

BBC 6 Music 6 BBC

Panjab Radio Panjab

Magic Chilled Magic

Absolute 80's Absolute

Smooth Extra Smooth

Mi-Soul Radio Mi-Soul

Thames Radio Thames

Mellow Magic Mellow

Absolute Radio Absolute

BBC Radio 5 Live 5 Radio BBC

BBC Radio 4 Extra 4 Radio BBC

LBC London News London LBC

BBC Radio London Radio BBC

BBC World Service World BBC

BBC Asian Network Asian BBC

1Xtra from the BBC the from 1Xtra

Absolute Radio 70's Radio Absolute 90's Radio Absolute

Chris Country Radio Country Chris

Absolute Classic Rock Classic Absolute

Premier Christian Radio Christian Premier BBC Radio 5 Live Sports Extra Sports Live 5 Radio BBC 30000 20% of stations 70% of listening 25000

20000

15000

10000

5000

0

LBC

Kiss

Jazz

Gold

Heart

Magic

Capital

Sunrise

Radio X Radio

Smooth

Kisstory

The Hits The

Fun Kids Fun

Kerrang!

Kiss Fresh Kiss

Classic fm Classic

Talk Sport Talk

Heart 80's Heart

Talk Radio Talk

Heart Xtra Heart

The Arrow The

Lyca Radio Lyca

Magic Soul Magic

Heat Radio Heat

Capital Xtra Capital

Planet Rock Planet

Talk Sport 2 Sport Talk

BBC Radio 4 Radio BBC 2 Radio BBC 1 Radio BBC 3 Radio BBC

Virgin Radio Virgin

Dil sie Radio sie Dil

BBC 6 Music 6 BBC

Panjab Radio Panjab

Magic Chilled Magic

Absolute 80's Absolute

Smooth Extra Smooth

Mi-Soul Radio Mi-Soul

Thames Radio Thames

Mellow Magic Mellow

Absolute Radio Absolute

BBC Radio 5 Live 5 Radio BBC

BBC Radio 4 Extra 4 Radio BBC

LBC London News London LBC

BBC Radio London Radio BBC

BBC World Service World BBC

BBC Asian Network Asian BBC

1Xtra from the BBC the from 1Xtra

Absolute Radio 70's Radio Absolute 90's Radio Absolute

Chris Country Radio Country Chris

Absolute Classic Rock Classic Absolute

Premier Christian Radio Christian Premier BBC Radio 5 Live Sports Extra Sports Live 5 Radio BBC Digital listening figures are averaged across all stations (52%) 2.3m 9.9m 0.6m

0.5m 1.1m 0.1m

0.9m 4.7m 0.8m

London 2018 – Analogue and Digital Services – Grouped By Ownership The Digital Boost

Company Digital + Analogue Digital Boost Analogue BBC 44.2% 38.0% 16.3% Global 27.5% 22.8% 20.6% Bauer 15.7% 11.4% 37.7% Wireless 2.6% 2.0% 30.0%

Digital = Opportunity DAB+ versus Analogue

Why Incumbents Nick Piggott Can Be The Winners Project Director, RadioDNS & Independent Consultant