COURSE DESCRIPTIONS

Our curriculum is intense, concentrated, and rewarding. Courses are designed to immerse students in the industry, and incorporate a mix of lectures, studio work, and relevant field trips. Classes are developed, evaluated, and continually updated to meet our standards, and to ensure they reflect the needs of each industry served by our majors. 110 COURSE DESCRIPTIONS

BDSN BDSN 3780 — 6 UNITS PROTOTYPING 3-D FORMS BDSN 3100A — 3 UNITS This course integrates both 3-D software and manual ADVANCED PRACTICES IN COLOR, DESIGN, & 3-D FORM skills acquired in previous courses to explore and This course is an exploration of the relationship interpret a range of design inventions and their between color, light, and three-dimensional form. proliferation through rapid prototyping. Students Students distinguish, experiment, and construct explore special topics in virtual design, new modes of concepts of meaning through the design elements manufacture, and prototyping. of color, surface, pattern, three-dimensional form and space. BDSN 3800 — 3 UNITS BDSN 3100B — 3 UNITS DIGITAL ASSET MANAGEMENT ADVANCED THEORY IN COLOR, DESIGN, & 3-D FORM In this course, students practice the sophisticated In this course, students research the use and digital asset management skills required for careers application of color, light, and three-dimensional in the design industry. Topics include file formats, form as used by artists and designers. Students technologies and workflow, computer applications, effectively communicate concept and meaning and organizational systems that seek to define, iden- through the design elements of color, surface, tify, control, manage, and store digital images. pattern, three-dimensional form and space. BDSN 3850 — 3 UNITS BDSN 3200 — 3 UNITS THEORY & CONTEXT OF DESIGN STRUCTURAL DRAWING In this course, students formulate a personal Students refine their abilities to create convincing creative research project relevant to their area of volumetric images through perspective, matrix specialization, culminating in a written thesis pro- analysis, cross-contour, light, and shadow. They ex- posal that they approach through various contexts plore the application of structural drawing to their in their senior year studio courses. Emphasis is on respective design disciplines and individual styles. careful documentation of content, reference and Includes a three (3) hour lab. source materials, and design research.

BDSN 3400 — 6 UNITS BDSN 4100 — 3 UNITS DRAWING THE FIGURE IN CONTEXT VISUAL IDENTITY & IMAGE This course addresses the structure and anatomy This multimedia course builds on prior drawing of the human figure as essential to developing a courses while focusing on the elements of image- naturalistic approach to rendering the human form. making as communication. Students continue the The use of live models reinforces students’ under- development of drawing styles in both black and white standing of the anatomical structure of the human and color, by hand and with the use of digital media. body. Formal elements such as line, gesture, vol- Techniques are applied to a variety of subjects as ume, proportion, and perspective are emphasized. students explore the relationship between form and Prerequisite: BDSN 3200 content. Prerequisites: BDSN 3200, BDSN 3400

BDSN 3500 — 3 UNITS BDSN 4250D — 6 UNITS HUMAN DYNAMICS THE STUDIO I — DIGITAL COMMUNICATION Students consider the physical and physiological link This is the first of a three quarter sequence in which between design and the human body, individually the students focus on conceptualizing a collection and in shared environments. They analyze possible of work and synthesizing the research compiled design alternatives to a variety of products in terms in BDSN 3850 Theory & Context of Design. In this of function, comfort, movement, and social impact. phase students use an existing business model as a base to explore, identifying market and customer BDSN 3700 — 3 UNITS profiles to develop product parameters. DIGITAL PHOTOGRAPHIC IMAGE This course focuses on students’ ability to express BDSN 4250E — 6 UNITS their point of view creatively through photography. THE STUDIO I — ENVIRONMENT & PRODUCT Students learn to “see” photographically by explor- This is the first of a three quarter sequence in which ing the basic tools, techniques, and aesthetics of the students focus on conceptualizing a collection digital photography, with special attention to lighting, of work and synthesizing the research compiled focus, color, contrast, formal effects, and intent. in BDSN 3850 Theory & Context of Design. In this phase students use an existing business model as BDSN 3750 — 6 UNITS a base to explore, identifying market and customer ADVANCED GARMENT CONSTRUCTION profiles to develop product parameters. Building on the construction skills introduced in the Fashion Design Program, students integrate their BDSN 4250F — 6 UNITS skills at pattern drafting with garment construction THE STUDIO I — FASHION APPAREL processes. This studio course includes detailed con- This is the first of a three quarter sequence in which struction processes of classic fashion silhouettes. the students focus on conceptualizing a collection of work and synthesizing the research compiled COURSE DESCRIPTIONS 111

in BDSN 3850 Theory & Context of Design. In this students synthesize design knowledge and skills to phase students use an existing business model as create a collection of work with a sharp design focus. a base to explore, identifying market and customer Students are expected to demonstrate sophisticated profiles to develop product parameters. design decisions and thoughtful design solutions that exemplify a high level of expertise and achievement. BDSN 4500D — 6 UNITS THE STUDIO II — DIGITAL COMMUNICATION BDSN 4950 — 3 UNITS Course two in the Studio series considers the de- DESIGN THESIS PRESENTATION signer’s influence in society. The students redefine This capstone course is the culmination of personal and conceptualize the research they compiled in and industry-centered creative work, beginning BDSN 3850 Theory & Context of Design into a new in the prior studio courses and resulting, in this collection of work from the perspectives of contem- course, in the creation of an e-portfolio. A written porary societal issues, social needs, and civic and thesis statement defines this body of work with an social responsibility. emphasis on problem solving, critical thinking, and clear communication skills applied to the student’s BDSN 4500E — 6 UNITS chosen field of exploration. An emphasis is placed THE STUDIO II — ENVIRONMENT & PRODUCT on professionalism in presentation and documenta- Course two in the Studio series considers the de- tion. Prerequisites: BDSN 3850, BDSN 4100 signer’s influence in society. The students redefine and conceptualize the research they compiled in BDSN 3850 Theory & Context of Design into a new BUAD collection of work from the perspectives of contem- BUAD 2850 — 3 UNITS porary societal issues, social needs, and civic and ENTREPRENEURSHIP social responsibility. This course explores what it takes to launch a new venture, both as an entrepreneur and an employee. BDSN 4500F — 6 UNITS Students develop a business plan, including identify- THE STUDIO II — FASHION APPAREL ing opportunities and establishing objectives, match- Course two in the Studio series considers the de- ing customer profile to site locations, analyzing signer’s influence in society. The students redefine competitors’ practices, and developing a competitive and conceptualize the research they compiled in marketing mix. Students also learn the necessary BDSN 3850 Theory & Context of Design into a new business establishment requirements and financial collection of work from the perspectives of contem- projections to secure capital or financing to initiate porary societal issues, social needs, and civic and their business venture. Prerequisites: COSM 2350, social responsibility. COSM 2380, COSM 2450

BDSN 4750D — 6 UNITS THE STUDIO III — DIGITAL COMMUNICATION BUMT The final studio course in this sequence is dedicated BUMT 2800 — 3 UNITS to the pursuit of individual expression of the design ACCOUNTING thesis. Expanding on previous studio courses, This course covers the role accounting statistics students synthesize design knowledge and skills plays in business forecasting and decision making. to create a collection of work with a sharp design The role of accounting in business is to provide focus. Students are expected to demonstrate so- information for managers to use in operating the phisticated design decisions and thoughtful design business. It provides information to allow the as- solutions that exemplify a high level of expertise sessment of the business’s economic performance. and achievement. Accounting can be considered to be the “language of business." In this course, students demonstrate BDSN 4750E — 6 UNITS the ability to prepare and read financial state- THE STUDIO III — ENVIRONMENT & PRODUCT ments, and use this information to analyze business The final studio course in this sequence is dedicated financial transactions applying the basic accounting to the pursuit of individual expression of the design equations. The students gain an understanding thesis. Expanding on previous studio courses, of assets and liabilities, revenue and expenses, students synthesize design knowledge and skills debits and credits, accruals, depreciation, and the to create a collection of work with a sharp design construction of a financial statement. The course focus. Students are expected to demonstrate so- demonstrates and explains the value of hypothesis phisticated design decisions and thoughtful design testing. solutions that exemplify a high level of expertise and achievement. BUMT 3100 — 3 UNITS BDSN 4750F — 6 UNITS ETHICS IN BUSINESS THE STUDIO III — FASHION APPAREL This course addresses the importance of ethical The final studio course in this sequence is dedicated issues and the financial impact on business perfor- to the pursuit of individual expression of the design mance and ownership. The costs and consequences thesis. Expanding on previous studio courses, of failing to act ethically are explored. Students learn 112 COURSE DESCRIPTIONS

strategies to solve real life dilemmas. Students plans that support a product or service in today’s explore the importance of ethics as a dimension of competitive marketplace. Students participate in a social responsibility and business ethics in the global learning forum environment whereby original ideas economy. Prerequisite: BUMT 4840 and assignments are presented, discussed, and cri- tiqued by the class. This course provides students BUMT 3200 — 3 UNITS with a framework of how to enter foreign markets. MANAGEMENT INFORMATION SYSTEMS Prerequisite: BUMT 4600 This course explores the use of information technology, information resources, management BUMT 3720 — 3 UNITS information literacy in today’s business world. MANAGEMENT STRATEGY Students learn how to identify, acquire, analyze, This course is a study and analysis of success and evaluate timely and accurate information from and failure in today’s business environment with electronic sources. emphasis on creating value through innovative management techniques. The students practice the BUMT 3300A — 3 UNITS strategic management process, building a compet- FINANCIAL ACCOUNTING I itive strategy, and implementing strategic plans. Students study the accounting cycle through finan- Prerequisite: BUMT 3950 cial statements, understanding inventory controls, tangible and intangible assets, and budgets. This BUMT 3820 — 3 UNITS course covers the role accounting plays in business BUSINESS LAW forecasting and decision making. The student Students develop an understanding of corporate for- gains an understanding of assets and liabilities, mation and procedures, limited liability companies revenue and expenses, debits and credits, accruals, and special business forms. This course examines depreciation, constructing a financial statement, and social, ethical, and political implications of law and accounting cycles. its application to business transactions as well as intellectual property law. BUMT 3300B — 3 UNITS FINANCIAL ACCOUNTING II BUMT 3950 — 3 UNITS A continuation of accounting analysis and under- MANAGERIAL ACCOUNTING standing, as applied in the corporate world, this Managerial Accounting is concerned with the course gives students experience with the account- provisions and use of accounting information by ing cycle, the sales journal, the accounts receiv- managers within organizations to provide the basis able ledger, the accounts payable ledger, the cash to make informed business decisions for stra- receipts journal, the cash payment journal, and the tegic planning in their management and control income statement and balance sheet statements. functions. In contrast to financial accounting Prerequisite: BUMT 3300A information, managerial accounting information is primarily forward-looking and predictive instead BUMT 3600 — 3 UNITS of historical. It is designed to support decision MANAGEMENT THEORY & PRINCIPLES making and intended for use by managers within This course presents an introduction to manage- the organization, instead of being intended for use ment concepts and strategies used by modern by shareholders, creditors, and public regulators. businesses, and is designed to familiarize students Prerequisite: BUMT 3300B with the accepted standards, procedures, and tech- niques employed by senior, middle, and operational BUMT 4100 — 3 UNITS managers. It provides students with an under- SMALL BUSINESS MANAGEMENT standing of the financial impact of management and A study of how small businesses can manage the how to plan to optimize performance and achieve unique challenges they face and how they can organizational goals. achieve and maintain a competitive advantage, this course involves feasibility analysis and addresses BUMT 3650 — 3 UNITS issues of small business ownership and man- HUMAN RESOURCE MANAGEMENT agement, strategic planning, financial planning, This course explores organizational structure and marketing for competitive advantage, the econom- how it impacts behavior. Students develop an under- ics of pricing, and break-even analysis. Prerequisite: standing of what it means to be a “leader of change,” BUMT 4200 and the critical importance to financial performance in doing so. Students review job design, managing BUMT 4110 — 3 UNITS career development, the value of performance ap- MICRO & MACRO ECONOMICS praisal, compensation and reward, safety and health Microeconomics introduces economic analysis of in- laws, and the economics of good organizational dividual, business, and industry choices in the mar- management. Prerequisite: BUMT 4840 ket economy. Topics include price mechanism, sup- ply and demand, optimizing economic behavior, costs BUMT 3680 — 3 UNITS and revenue, market structures, factor markets, GLOBAL MARKETING COMMUNICATIONS income distribution, market failure, and government This course provides a foundation of knowledge intervention. Macroeconomics introduces economic necessary to create strategic communications analysis of aggregate employment, income, and COURSE DESCRIPTIONS 113

prices. Topics include major schools of economic monetary policy, capital flows and foreign invest- thought; aggregate supply and demand; economic ment, banking policy, wage and price controls, measures, fluctuations, and growth; money and property rights, and regulatory attitudes. Ethics and banking; stabilization techniques; and international social responsibilities in international management trade. Upon completion, students should be able to are also studied. Prerequisite: BUMT 3720 evaluate national economic components, conditions, and alternatives for achieving socioeconomic goals. BUMT 4450 — 3 UNITS STRATEGIC MANAGEMENT POLICIES BUMT 4130 — 6 UNITS This course helps students to understand the is- FINANCIAL LITERACY sues and problems faced by management in larger Students develop an understanding of the role of corporations, preparing students for successful financial management in the strategic planning employment. It analyzes various operational man- process, and demonstrate an understanding of fi- agement tools and styles, studies in leadership, nancial statements through financial ratio analysis. management’s changing landscape in today’s global They examine cash flow management techniques economy, making decisions and solving problems, and their application to financial planning, analyze case studies, designing effective organizations, financial risk and return fundamentals, and develop and fundamentals of organizational control. an understanding of capital budgeting techniques Prerequisite: BUMT 4200 and valuation. BUMT 4500— 3 UNITS BUMT 4180 — 3 UNITS INTERNATIONAL FINANCE GLOBAL STRATEGIC MANAGEMENT Within the context of the multinational firm, this Students develop an understanding of the concept course examines the development of policy options of strategic planning and its significance to a firm’s for financing international business, with focus on competitiveness. They learn to analyze a firm’s management decisions that maximize the firm’s core competencies and organizational capabilities value. Prerequisite: BUMT 4200 and explore how elements of international business finance can impact managerial decisions. Students BUMT 4520 — 3 UNITS analyze the challenges of managing in a global APPLIED MANAGEMENT STRATEGY environment. This course examines the offensive and defensive strategies that successful managers take to gain BUMT 4200 — 3 UNITS market share and improve profitability. Emphasis is FINANCIAL MANAGEMENT on strategy and tactics including innovations that This course is an introduction to the concepts of fi- could drive a profitable business model for the nancial analysis, and the understanding and prepa- firm. The students consider such areas as market ration of balance sheets and income statements, analysis, competition, competitive advantage, and with a focus on the needs of the financial manager marketing strategy. This course examines the or the entrepreneur. The students are exposed critical tasks, pitfalls, and hurdles which must be to financial reporting and analysis, reading and understood to be successful, and tools for risk min- understanding an annual report, accounting infor- imization. Prerequisites: BUMT 3720, BUMT 4200 mation systems, the corporate income statement, understanding the use of accounting information BUMT 4600 — 3 UNITS and the financial statements in assessing financial MARKETING MANAGEMENT performance. Prerequisite: BUMT 3950 This course focuses on the management of the marketing function to achieve a competitive advan- BUMT 4250 — 3 UNITS tage and establish brand equity. Students explore SUPPLY CHAIN MANAGEMENT creative strategies for entrepreneurs to develop In this course, students acquire a basic overview consumer awareness. Prerequisite: BUMT 3600 of the legal import and export strategies, struc- tures and responsibilities of being in business, with BUMT 4840 — 3 UNITS emphasis on principles and practical applications of STUDIES IN LEADERSHIP contract negotiations, business activity, and Students explore leadership theories, the charac- commercial liability. Prerequisite: BUMT 3950 teristics that define effective leaders, and develop the ability to navigate corporate culture as a fol- BUMT 4300 — 3 UNITS lower and as a leader. They explore the processes GLOBAL MANAGEMENT STRATEGIES whereby an individual empowers or influences A study of techniques of analyzing and responding to a group of people for the purpose of achieving a the social, ethical, and political challenges that face (common) goal. They analyze the characteristics of managers, this course promotes an understanding leadership vs. management, and develop an aware- of global trends in international political policies, ness of how diversity impacts leadership. risk management, conflict resolution, tariffs, and issues of nationalism. Students analyze legal issues BUMT 4910 — 3 UNITS and risks in international business, including trade CREATIVITY IN BUSINESS policy, taxation policy, government intervention, This course explores all of the elements that are necessary to succeed in a business venture. An 114 COURSE DESCRIPTIONS

advanced overview focusing on the business model, BUMT 5280 — 3 UNITS the organization and support team, the marketing HUMAN RESOURCE MANAGEMENT: PEOPLE, PRACTICES, & plan, process management, cash planning and PROFITABILITY working capital management, quality, service and This course explores the governance structure nec- ethics, and growth strategies. Prerequisite: essary to develop, manage, and lead a sustainable BUMT 4100 global business enterprise. It analyzes how the human resource management function can help BUMT 5010 — 3 UNITS organizations gain a competitive advantage and THE GLOBAL ECONOMY explore the impact employment law can have on This course analyzes the components and dynam- profitability. ics of today’s global economic geography, and the political and social complexities of today’s global BUMT 5300 — 3 UNITS business environment. Students explore strategies LOGISTICS MANAGEMENT for creating value within global production networks, This course focuses on international trade logis- considering strategies for production and distribu- tics. It explores and analyzes the relationship of tion, and analyze global consumption patterns. supply chain structure and logistics management on gross margin achievement, maintenance, BUMT 5080 — 1 UNIT and return on investment. It analyzes various TOOLS FOR ANALYTICS approaches to create and control demand manage- This initial prerequisite course gives the students ment and logistics and explores the benefits and the necessary structural tools to create and ana- potential strategic issues in vertical vs. horizontal lyze the various forms of data necessary to exert integration when developing and evaluating supply managerial influence on financial performance. chain strategies.

BUMT 5150 — 3 UNITS BUMT 5350 — 3 UNITS WEB ANALYTICS DIGITAL MARKETING This course explores the value of web analytics and Students explore the commercial value and the design of comprehensive web analytics strate- creative structure of digital marketing strategies gies. It focuses on how to correctly apply web based from ideation to implementation. They analyze analytical techniques; how to assess the effective- potential financial enhancement opportunities by ness on social media and multichannel campaigns; incorporating digital media into various marketing how to optimize success by leveraging experimen- strategies. Students identify, analyze and evaluate tation; and how to employ the proper tools and the key digital marketing channels by exploring tactics for evaluating consumer responses. current structures being employed. They under- stand how to construct and execute a comprehen- BUMT 5180 — 3 UNITS sive digital marketing strategy and evaluate how to PREDICTIVE ANALYTICS FOR BUSINESS STRATEGY measure the success of digital marketing efforts. This course is designed to expand information They examine and evaluate the latest develop- literacy and predictive analytics. It broadens ments in digital ad technology. the student research awareness in identifying competitive market intelligence resources and BUMT 5400 — 3 UNITS the application of competitive analysis in strategic ADVANCED STRATEGIC PLANNING & IMPLEMENTATION management decision selection and support. This is a seminar exploring global business strate- gic modeling. It focuses on managing risk mitigation BUMT 5250 — 3 UNITS to enhance financial performance. Case studies FINANCIAL ANALYSIS & CONTROL focus on strategic issue diagnosis and managerial This course provides an understanding and founda- implementation outcomes. Students analyze the tion for using financial statement data in a variety differences in emergent, growth, maturity, and of business analyses and valuation contexts. This declining phases of product life cycle strategic course focuses on financial strategic planning and planning. control. Students explore financial management communication as a means to enhance and achieve BUMT 5500 — 3 UNITS support of established strategic business goals. STRATEGIC MARKETING MANAGEMENT This course explores and analyzes the market- BUMT 5260 — 3 UNITS ing management process building a foundation GLOBAL FINANCIAL STRATEGY for marketing program decisions with a focus on This course develops an integration of strategic product, pricing, distribution channel selection, marketing, financial modeling, and supply chain and integrated promotion. It explores strategies structure and management focusing on optimization for organizing and planning for effective marketing of profitability. It explores strategic financial issues implementation. The primary focus is on measur- that confront managers in multinational firms and ing financial performance as a result of innovative how to establish cost of capital calculations and marketing strategies. valuation in different financial environments. COURSE DESCRIPTIONS 115

BUMT 5600 — 3 UNITS competitive marketplace. Students explore alterna- LEGAL ISSUES THAT IMPACT PROFITABILITY & INNOVATION tive wellness modalities, product and distribution This course analyzes the impact of business legal strategies and product positioning as well as the structure, intellectual property protection, licens- impact of innovative formulas and current trends ing strategy, and tax management on the financial that enable students to grasp the complexity of the structure of the organization. It explores the law categories. Prerequisite: MMKT 1650 relative to the cyber business environment; and the COSM 2250 — 3 UNITS potential financial issues to be considered relative BEAUTY: BRAND IMAGING to product liability and consumer law is explored. Students analyze the strategies and tactics of BUMT 5650 — 3 UNITS in-depth brand development necessary to building CREATIVITY, INNOVATION & DESIGN IN BUSINESS successful beauty product lines. They examine the power of image, concept, positioning, and trends as This course explores various approaches in devel- the means of establishing brand loyalty and brand oping an innovation strategy from a creative begin- equity, as well as the importance of consumer mo- ning to an innovative implementation resulting in a tivation, perceived quality, association, and delivery competitive business structural design. Approach- to their target market. Case studies and projects es to applying design concepts in business model are used to analyze existing brands. Prerequisites: development is explored and analyzed. MMKT 1550, MMKT 1650 BUMT 5750 — 3 UNITS LUXURY BRAND MANAGEMENT COSM 2350 — 3 UNITS This course is designed to provide students with an BEAUTY: FUNDAMENTALS OF FRAGRANCE understanding of the fundamentals of luxury brand This introductory class explores the ever-evolving management. Students are introduced to principles technology of essential oil extraction, the artistry of luxury branding, design thinking and how these are of blending multiple scents, and the growing use used as tools to define luxury business strategies. of synthetic essences. Students learn to evaluate Students develop an understanding of the luxury seg- fragrances as they develop their individual scents, ment of the market as it applies to a variety of and discover the fascinating history of perfume and industries. They learn to identify potential new luxury its synergy with the world of fashion and beauty. products and how they relate to a variety of markets, including emerging markets. COSM 2380 — 3 UNITS BEAUTY: BUSINESS OPERATIONS BUMT 5800 — 3 UNITS This course educates students in the business ENTREPRENEURIAL ERGONOMICS operation skills that are imperative for managerial Ergonomics is the discipline concerned with the advancement. Topics include inventory manage- understanding of interactions among individuals ment, forecasting, production planning, project and other components of a function or system, management, and quality control. Students gain and the process that develops strategies to apply an understanding of the relationship of these com- theory, principles, data, and methods of design to ponents to a successful organization. Prerequisite: optimize performance. In this course, students are COSM 2450 mentored in their development plans to transform innovative ideas into profitable business structures, COSM 2450 — 3 UNITS and present formal product or service concepts for BEAUTY: FUNDAMENTALS OF COSMETICS analysis and critique. This course offers a unique In this course, students follow the process of creat- opportunity for the students to experience design ing color cosmetics from identifying target markets thinking in a business context. and distribution channels to establishing concept, product positioning, packaging and promotion. The BUMT 5950 — 6 UNITS course also explores the influences of trends, sus- CAPSTONE SEMINAR tainability and competition on cosmetics innovation Students are mentored by selected faculty members and commercialization. Hands-on projects demon- and develop and present an in-depth analytical strate the processes involved in quality assurance research thesis based upon a business case study and reinforce the use of industry terminology in selected by the department. This seminar focuses research and development. Prerequisite: MRCH 1450 on current business dynamics and their impact on strategic planning and financial considerations COSM 2500 — 3 UNITS resulting in a proposed plan for expansion and BEAUTY: PROMOTION & PRESENTATION strategic control for the business under analysis. Students examine the ways in which the varied tech- niques of promotion—advertising, public relations, COSM visual merchandising, and special events—contribute to success in the beauty industry. They also gain COSM 2150 — 3 UNITS practical knowledge of these techniques by develop- BEAUTY: FUNDAMENTALS OF SKIN CARE & WELLNESS ing and presenting individual promotional campaigns An in-depth overview of skin care, spa, body care, in class. Prerequisites: COSM 2250, SMED 1100 hair care, and nail care and their roles in the 116 COURSE DESCRIPTIONS

COSM 2580 — 3 UNITS COSM 3050 — 3 UNITS BEAUTY: CURRENT INDUSTRY TOPICS INFLUENCING BEAUTY CONSUMER BEHAVIOR This course examines the new and highly profitable Students examine the sociological and psycho- categories of men’s grooming and ethnic beauty. logical factors affecting consumer behavior. They Students analyze the different strategies used to look at the process of creating consumer demand market to men and to a diverse audience of ethnic for beauty products and the decision-making pro- consumers in the grooming industry. Students cesses of buyers, both individually and in groups. investigate alternative classes of trade, new They study how marketers and product developers marketing vehicles, and current direct market- can influence decision-making and endeavors to ing techniques. They are tasked with creating a understand the dynamics of emerging technologies marketing/sales campaign to target their specific and neuromarketing on consumer preferences and consumer base. An oral defense of the final project perceived needs. requires expertise on topic and objectives, and the articulation of complex marketing concepts and COSM 3180 — 3 UNITS ideas. Prerequisite: COSM 2250 FUNDAMENTALS OF BEAUTY BUSINESS LAW This course examines the social, ethical, and COSM 2620 — 3 UNITS fundamentals of business law as it applies to the PRINCIPLES OF BEAUTY SCIENCE business of beauty. Students develop an under- Students gain an understanding of the principles standing of the legal process and the environment of chemistry and their vital importance to beauty in which the industry operates. Emphasis is on technology. They examine the complex process development of those skills necessary to recognize of product development from raw materials and and negotiate common legal problems confronted ingredients to formulations, applications, and in the corporate environment. finished products. Students then apply what they have learned to actual on-site product devel- COSM 3250 — 3 UNITS opment. They also study the legal, regulatory, and BEAUTY: PURCHASING & PLANNING technological standards governing beauty products. This class provides a thorough explanation of domestic and international sourcing, contract COSM 2830 — 3 UNITS packaging, production, and distribution manage- PACKAGE DEVELOPMENT & PRODUCTION ment strategies for new and existing products In this course, students explore concept develop- in the beauty industry. Students gain practical ment, product positioning, creative adaptation, and understanding of the interrelationships between technological challenges. Practical applications of purchasing, vendor selection, sources of supply, these concepts are applied towards a course project. and technology. Focus is on profit maximization Prerequisite: COSM 2380 techniques, vendor negotiations, lead time management, and forecasting. COSM 2870 — 3 UNITS SUSTAINABILITY IN THE BEAUTY INDUSTRY COSM 3360 — 3 UNITS This course is designed to familiarize students with BEAUTY: LUXURY BRAND DEVELOPMENT sustainability as it relates to environmental, social Students explore the history, consumer psychology, and economic systems within the beauty industry. and strategic management issues of the luxury By studying a variety of business models from market. They learn the nuances of the affluent con- within and outside of the beauty industry, students sumer and how to develop and successfully manage develop an understanding of both the business marketing, distribution, and development of a challenges and opportunities inherent in sustain- luxury brand or product in a way that aligns with the ability and learn to recognize, analyze and tackle high expectations of a luxury brand’s unique vision sustainability problems. and strategy.

COSM 2920 — 3 UNITS COSM 3420 — 3 UNITS BEAUTY: GLOBAL BUSINESS BEAUTY: BUSINESS MANAGEMENT & FINANCE This course explores the complexities associated This course is an introduction to the concepts of with international trade and investment including financial analysis, including understanding and the global monetary system, business strategies, preparing balance sheets and income statements, structure and operations as well as differences in with a focus on the needs of the financial manager political, economic, and social systems. Students or entrepreneur. Students are exposed to financial learn to appreciate different countries and cultures reporting, analysis of annual reports, accounting as well as ethical issues and dilemmas. Through information systems, corporate income statements, case studies and international business models, and using accounting information and financial students understand the strategic development statements to assess financial performance. Stu- and management of a global brand. Prerequisite: dents obtain knowledge in budgeting and variance COSM 2380 analysis. COURSE DESCRIPTIONS 117

COSM 3450 — 3 UNITS COSM 4100 — 3 UNITS MERCHANDISING IN THE BEAUTY ENVIRONMENT BEAUTY MARKET INFLUENCES This course teaches students to conceptualize and In this course, students learn how to use market develop retail merchandising fixtures for the beauty trend analyses, industry data, and economic industry. Students evaluate product assortment and reports to recognize consistent trends or results. planograms using strategy, branding, profitability These results are used to map business strategy analysis and cost structures of fixtures in multiple and determine moves that could have a direct retail channels from mass to prestige environments. impact on overall business performance. Class structure includes in-store studies as well as creative implementation of merchandising concepts, theories, store and brand image, and DENM target market analysis. DENM 3000 — 3 UNITS THE HISTORY OF DENIM & TRENDS COSM 3600 — 3 UNITS This course includes the history of denim from the PRODUCT INNOVATION inception of workwear through the evolution of Students learn the product development process the blue jean as the fashion statement of the 21st from idea generation to consumer adoption through century. A look into the most influential innovative the use of case studies. textiles and processes. This course analyzes past, present, and future trends across all marketplac- COSM 3660 — 3 UNITS es, and their impact and application in the current BEAUTY: REGULATORY AFFAIRS & IMPORT/EXPORT STRATEGIES marketplace. Students create forecasting reports This course presents an introduction to the field of including visuals, sketches, wash standards, and regulatory affairs and to the laws and regulations written documentation. Prerequisite: A.A. in Apparel governing the development, sales, and marketing Industry Management, Fashion Design, Merchandise of beauty products. Students learn how to maintain Product Development, or Merchandising & Marketing compliance with US and international regulations and to formulate a global regulatory strategy for DENM 3150 — 6 UNITS product development. In addition, students acquire DENIM PROCESS I an understanding of the legal import and export Color and fade aesthetics of denim wet and dry fin- strategies, structures, and responsibilities involved ishing methods are evaluated. Denim performance, in being a global business. durability, quality, and everyday use are assessed. Students work in a lab setting to complete hands-on COSM 3820 — 3 UNITS industry testing and finishing processes. Industry BEAUTY INDUSTRY MARKET RESEARCH ASTM and AATCC methods are used and applied. This capstone course is the culmination of the Prerequisite: A.A. in Apparel Industry Management, skills developed in the Beauty Industry program. Fashion Design, Merchandise Product Development, or The special project nature of the course requires Merchandising & Marketing students to apply their understanding of trends, market research, consumer behavior, branding, DENM 3300 — 3 UNITS marketing, social media, product development and SUSTAINABLE PRACTICES IN THE PRODUCT LIFECYCLE management to produce real industry projects Sustainability of denim is researched and assigned by major beauty brands. It incorporates assessed. Students study the impact of denim on a travel component so students gain exposure the global environment from fiber to consumer. to senior executives and hone their professional Eco-friendly textiles, product development presentation skills. processes, production strategies and compliance are researched and discussed. Color management COSM 3850 — 3 UNITS and finishing processes using natural dyes are BEAUTY: SALES, NEGOTIATION & CONFLICT MANAGEMENT explored. FTC labeling requirements, Going Green This course provides an overview of the role of the organizations, and certifications are considered. sales function within the beauty industry. It covers Post-consumer care and consumption are the complexities of management of sales and dis- reviewed. Prerequisite: A.A. in Apparel Industry tribution channels, issues in account management, Management, Fashion Design, Merchandise Product and personal selling techniques. Students learn ne- Development, or Merchandising & Marketing gotiation strategies and styles, and the importance of conflict resolution. In addition to class exercises, DENM 3400 — 3 UNITS students practice negotiating in a range of business FABRIC DEVELOPMENT & INNOVATION environments, including difficult situations. This lab gives students hands-on experience with processes relating to the aesthetic and functional COSM 3950 — 3 UNITS characteristics of denim. Students learn to identify INTERNSHIP denim fabric construction and correlate the varieties Through on-the-job training, students gain valuable of denim with application to the appropriate market insight as they apply theory and skills learned in segments. Research includes cotton from field to the classroom to actual work situations and explore fabric, yarn developments, and weaving innovations in career options in the beauty industry. 118 COURSE DESCRIPTIONS

the textile development process. Finishing methods denim textile. Prerequisites: DENM 3150, DENM 3400, and their feasibility with respect to appearance, DENM 3950 performance expectations, and quality are examined. Prerequisite: A.A. in Apparel Industry Management, DENM 3750 — 3 UNITS Fashion Design, Merchandise Product Development, or DENIM FIT ANALYSIS Merchandising & Marketing This is an advanced course based on the principles of fit as it applies to denim products. The learning DENM 3500 — 3 UNITS process includes the creation of a basic block based SOURCING, PRODUCTION & COMPLIANCE off of the evaluation of a fit session. Students design, An advanced class in domestic and global production pattern, and complete a prototype sample. Students and sourcing strategies to analyze the processes of identify fit corrections and then apply them to the yarn purchase through finished products and global patterns and samples. Prerequisites: DENM 3550A, distribution. This course explores the federal regu- DENM 3550B lations of denim textiles and finished goods entering the U.S. marketplace with an emphasis on consum- DENM 3800 — 3 UNITS er law, compliance, and required care. Costing is NEGOTIATION & COMMUNICATION calculated and assessed. Prerequisites: DENM 3150, A course in effective organizational communication, DENM 3400, DENM 3550A, DENM 3550B, DENM 3600, with emphasis on advanced oral articulation skills. DENM 3950 Students examine the dynamics of individual and group communication in preparation for full-scaled, DENM 3550A — 3 UNITS business-specific, informative deliberations. Students DENIM CONSTRUCTION: FIT & COST I use computer technology, visual aids, and statisti- Students research past and present jeans to analyze cal data to enhance the impact and clarity of their how the construction and patternmaking methods presentations. Prerequisite: A.A. in Apparel Industry affect the fit of a five pocket jean and the aesthetic Management, Merchandise Product Development, look of various wash processes. A five-pocket jean is Fashion Design, Merchandising & Marketing designed, patterned, and sampled along with a com- plete technical package. Prerequisite: A.A. in Apparel DENM 3850 — 3 UNITS Industry Management, Fashion Design, Merchandise BRAND ENTREPRENEURSHIP Product Development, or Merchandising & Marketing Students combine systematic research to consider the impact of social media platforms on the brand identity. DENM 3550B — 3 UNITS Students research and analyze how the denim industry DENIM CONSTRUCTION: FIT & COST II uses labels, hang tags, and hardware to brand products. Students learn construction methods and the order Students analyze the principles of entrepreneurship of assembly used to make denim garments. Students based upon leading brands and their competitive identify and evaluate construction techniques, fabric advantage in the global marketplace. Strategies of selection strategies, style details, machinery capabili- management and branding styles are explored. ties, production processes, cost, and compare innova- Prerequisites: DENM 3000, DENM 3600, DENM 3950 tive practices and products to analyze the differences in construction between various market segments DENM 3950 — 3 UNITS and the effects on costing. Prerequisite: DENM 3550A DENIM LINE COLLECTION This capstone class challenges students to develop DENM 3600 — 9 UNITS an exclusive denim product collection geared toward DENIM INDUSTRY SEMINAR the lifestyle of the target market. Students research An in-depth study tour in which students visit the denim fabric options, wash standards, retail, branding, entire product development cycle of denim processing style trends, and fit to create consumer branded facilities. Students journal the process from design merchandise. This course requires technical research through production and the purpose of each step in to understand Product Lifecycle Management and the product lifecycle. Course includes a directed glob- techniques to illustrate denim standards using Adobe al study tour to complete this research. Prerequisites: Suite. Prerequisites: DENM 3000, DENM 3150, DENM DENM 3000, DENM 3150, DENM 3300, DENM 3400, 3300, DENM 3400, DENM 3550A DENM 3550A

DENM 3700 — 3 UNITS DESN DENIM PROCESS II DESN 1150 — 3 UNITS This advanced process course takes students into an FASHION SKETCHING FOR DESIGN I industry wash house. Students are required to analyze Students learn the proportions and techniques for denim choices for finishing and application to their sketching the nine-head figure. specific consumer. They are required to complete industry standard technical packages detailing wash DESN 1250 — 3 UNITS development. Samples are reviewed and students INDUSTRY SEWING will be responsible for the process, application, and This course introduces students to industry sewing corrections to complete the aesthetic process on the techniques with an emphasis on operating the power COURSE DESCRIPTIONS 119

sewing machine. Students produce a completed students reinforce skills developed in previ- garment by applying all of the techniques taught in ous manual pattern drafting classes and apply the course. their knowledge to producing patterns using the computer. Additional pattern drafting techniques DESN 1420 — 3 UNITS are explored. Students also produce markers. APPLIED DRAPING TECHNIQUES Prerequisites: DESN 2160, MFTG 2330 Students apply draping techniques and industry procedures which include the understanding of DESN 2560 — 3 UNITS proportion, balance, construction and fit. They PATTERN DRAFTING III explore the use of muslin and various fabrics to An advanced pattern drafting class emphasizing create original designs. Includes a three (3) hour comprehensive use of acquired patternmaking lab. Prerequisite: DESN 1250 skills as well as advanced techniques. Includes a three (3) hour lab. Prerequisite: DESN 2160 DESN 1550 — 3 UNITS FASHION SKETCHING FOR DESIGN II DESN 2680 — 3 UNITS This course emphasizes the perfection of fashion CREATIVE DESIGN ANALYSIS & COLLECTION DEVELOPMENT figure poses, the accurate illustration of garments, After analyzing and researching the components and the development of the students’ own sketching necessary to create a fashion collection, students style. Students learn to render, using colored pen- in this course engage in the challenge of designing cil, markers, and pen. Prerequisite: DESN 1150 and developing collections for specific customers, including major manufacturers. Prerequisites: DESN DESN 1760 — 3 UNITS 1850, DESN 2280 PATTERN DRAFTING I Students develop an understanding of how to use DESN 2700 — 3 UNITS the basic block in constructing muslin samples. In- COLLECTION DEVELOPMENT cludes a three (3) hour lab. Prerequisite: DESN 1420 This class emphasizes the comprehensive use of acquired patternmaking and design skills. A DESN 1850 — 3 UNITS complete design look is selected from each student THE BUSINESS OF FASHION collection. Patterns and garments are developed In surveying the major business components of the according to industry requirements. Cohesive textile and fashion apparel industries, this course design development includes; pattern drafting, defines the role of materials, designers, producers, garment construction, pattern cards, cost sheets, and retailers in the creative and business cycles. and style books. Includes a three (3) hour lab. Pre- Prerequisite: TSCI 1800 requisite: DESN 2560

DESN 2160 — 3 UNITS DESN 2840 — 3 UNITS PATTERN DRAFTING II COMPUTER PATTERN DRAFTING II Students create flat patterns from sketches and In this advanced course in developing patterns produce completed garments with an emphasis using Gerber Technology, students further develop on fit. Includes a three (3) hour lab. Prerequisite: their skills in creating patterns from sketches as DESN 1760 well as from finished garments. Students also produce markers on the computer. Prerequisite: DESN 2280 — 3 UNITS DESN 2540 CREATIVE DESIGN APPLICATIONS Students apply basic elements of design and expand DESN 2960 — 3 UNITS their creativity by examining social, artistic, and CHAIRING STYLES historical influences as they relate to the develop- Students explore the relationship between fashion ment of a group and/or collection. Prerequisites: design and furniture design by designing and DESN 1550, MPDV 2200, TSCI 1800 producing a garment that complements an original furniture piece constructed by an Interior Design DESN 2530 — 3 UNITS student. Prerequisites: DESN 2280, DESN 2540, DESN COMPUTER-AIDED FASHION DESIGN I 2560, Department Chairperson approval required Introduction to Adobe Illustrator and its use as a tool for drawing technical flat sketches with accu- DESN 2980 — 3 UNITS rate proportions and garment details. Instruction PORTFOLIO PREPARATION & PRESENTATION in the use of Adobe Illustrator tools and workspace Students prepare, develop, and expand a profes- to create effectively organized and editable digital sional portfolio of work while exploring creative and files. Prerequisite: MPDV 1800 practical techniques to enhance the marketability and appeal of their portfolio. They also analyze and DESN 2540 — 3 UNITS practice interviewing skills to communicate with COMPUTER PATTERN DRAFTING I prospective employers. Prerequisite: DESN 2680 In this introduction to the fundamentals of pattern drafting techniques using Gerber Technology, 120 COURSE DESCRIPTIONS

DESN 3000 — 6 UNITS DESN 3300 — 6 UNITS STUDIO I STUDIO II In this advanced course, the focus is the creation of In continuing to develop a collection for the DEBUT a collection for the DEBUT Runway Show. Students Runway Show, students perfect muslin samples of make an initial selection of color and fabric, their designs, begin construction of garments, and develop design ideas, and determine the direction fit finished garments on a professional model. of their collections. DESN 3430 — 3 UNITS DESN 3040 — 3 UNITS HISTORY OF COSTUME & DÉCOR II IDEATION & CONSTRUCTION FOR COSTUME I A continuation of History of Costume & Decor I, A class in the development of historical silhou- this course examines the history of fashion, ettes, emphasizing patterning and construction architecture, furnishings, and textiles studied in of garments, undergarments and foundations relation to the social and cultural background of essential to period construction. “Character” each era from the Italian Renaissance through body modification is considered. the 18th century. Prerequisite: DESN 3130

DESN 3120 — 3 UNITS DESN 3440 — 3 UNITS MARKETING DIRECTIONS & THE SUPPLY CHAIN IDEATION & CONSTRUCTION FOR COSTUME II A course that examines the basic marketing A continuation of Ideation & Construction for principles that provide the framework of Costume I, this course focuses on the draping and successful businesses. Students explore the cutting of historical costumes, with an emphasis impact of marketing on supply chain decisions. on the draped costume, the semi-fitted Gothic costume, and the artificial silhouette of the 16th, DESN 3130 — 3 UNITS 17th, and 19th centuries. Drafting patterns from HISTORY OF COSTUME & DÉCOR I period sources and current garments are demon- The first course in a series which examines the strated. Prerequisite: DESN 3040 history of fashion, architecture, furnishings, and textiles in relation to the social and cultural back- DESN 3450 — 3 UNITS ground of each era from the ancient world to the COSTUME CRAFTS I 21st century. A practical survey of the various fabric modification techniques employed by the theatrical costume de- DESN 3180 — 6 UNITS signer, including dyeing, painting, aging, distress- APPLIED PATTERN DRAFTING STUDIO ing, and creating unusual costume materials. Students construct professional blocks to create patterns for specific design problems. In the DESN 3470 — 3 UNITS process, they integrate their knowledge of pattern DRAWING & RENDERING FOR THE THEATRE II drafting and draping methods and refine their A continuation of Drawing and Rendering for the pattern development skills. Theatre I. A practical course in which realistic figures are drawn in period costumes and rendered DESN 3250 — 3 UNITS in various medium. Rendering of period fabric, THEATRE ANALYSIS accessories, and styles is demonstrated and Theatrical history is examined through selected applied. Prerequisite: DESN 3270 scripts with an emphasis on analysis for costume design. Focus is placed on those historical DESN 3600 — 6 UNITS periods in which dramatic literature and theatre STUDIO III performance were most prolific and influential. Students complete and present their collections at the professionally produced DEBUT Runway Show. DESN 3270 — 3 UNITS DRAWING & RENDERING FOR THE THEATRE I DESN 3680 — 3 UNITS A practical course in which realistic figures are COSTUME CRAFTS II drawn in period costumes and rendered in various Students survey and learn the craft of successful medium. Rendering of period fabrics, accessories, costume accessories and costume prop design. and styles is demonstrated and applied. Theatrical millinery techniques, armor, footwear, jewelry, and form construction are studied. DESN 3280 — 3 UNITS Prerequisite: DESN 3450 COSTUME DESIGN FOR THEATRE A specialized class in the process of costume design DESN 3700 — 6 UNITS and its rendering. Students design costumes for a STUDIO WORKSHOP variety of historical plays and production styles. This course supports Studio II. Students employ problem-solving techniques and apply industry methods of construction in the development of their fashion designs. COURSE DESCRIPTIONS 121

DESN 3730 — 3 UNITS DESN 4180 — 3 UNITS HISTORY OF COSTUME & DÉCOR III COSTUME ILLUSTRATION FOR FILM & TV I A continuation of History of Costume & Decor I and II, A practical class in illustrating costume designs this course examines the history of fashion, from written or verbal descriptions of characters. architecture, furnishings, and textiles studied in Students explore a variety of media for illustrating relation to the social and cultural background of characters and developing drawing techniques. each era from the 19th century through the present. Emphasis is on visual communication and storytell- Prerequisites: DESN 3130, DESN 3430 ing. Illustrations for students’ exhibit designs are produced. DESN 3750 — 6 UNITS STUDIO LAB DESN 4350 — 3 UNITS In this course, students enhance and refine their HISTORY OF ART, COSTUME & CULTURE I ability to fit garments properly to a live model. A survey of the portrayal of clothing and adornment in pre-20th century art. Students examine the DESN 3840 — 6 UNITS components of historical statuary and portraits THEATRE PRACTICE (INTERNSHIP) (postures, fabrics, furnishings, etc.) and develop in- Students apply coursework and demonstrate their sights into the social practices and garments of dif- skills through supervised apprenticeships, intern- ferent periods. Students review films and TV shows ships, and field study within professional theatre designed in the periods being studied with special and/or film and television production opportunities. attention to problems solved by the designer.

DESN 3870 — 3 UNITS DESN 4380 — 3 UNITS COSTUME CRAFTS III COSTUME DESIGN FOR FILM & TV II A comprehensive course that culminates in the cre- Students analyze the relationship of the costume to ation of fully realized, historically accurate, elaborate the character, the story, the ensemble, the locale, costume accessories and props. Prerequisites: DESN the economic and social status, and the time period, 3450, DESN 3680 and continue to work with scripts, budgets, and character. Class projects build design knowledge DESN 3930 — 3 UNITS and problem-solving skills. Prerequisite: DESN 4050 PORTFOLIO DEVELOPMENT Students prepare and present a professional DESN 4450 — 3 UNITS portfolio. COSTUME ILLUSTRATION FOR FILM & TV II Students develop their own style of rendering DESN 3940 — 3 UNITS contemporary and period costumes and fabrics IDEATION & CONSTRUCTION FOR COSTUME III using computer-rendering skills. Techniques A comprehensive course that culminates in the for customizing the illustration to the actor and creation of a fully realized, historically accurate, incorporating accessories, props, and background elaborate costume, including patterning and elements are included. Prerequisite: DESN 4180 construction of undergarments, entire garments, and selected specialty work. Prerequisites: DESN DESN 4480 — 3 UNITS 3040, DESN 3440 COSTUME SUPERVISION FOR FILM & TV A specialized course that explores the job duties of DESN 4050 — 3 UNITS the costume supervisor and what happens to the COSTUME DESIGN FOR FILM & TV I costume after it has been approved by the costume This course introduces the various techniques used designer, the actor, and the director. Developing a by costume designers and costume supervisors budget, understanding and managing the roles of to analyze and break down a script for successful the crew, maintaining the costumes, and keeping costume design, including character analysis, the continuity book are covered. “Sync on Set” and location, action, continuity, and timelines. Students “Costume Plot Pro” software programs are taught explore the process of designing for film, TV, and and utilized. other media. Students design an exhibit costume for a Spring Quarter Show. DESN 4620 — 3 UNITS HISTORY OF ART, COSTUME & CULTURE II DESN 4120 — 3 UNITS This class is a broad survey of 20th and 21st century TELEVISION THEN & NOW art, fashion, architecture, and photography, and the Students learn about the history of television and the relevance of these art forms to contemporary styles new Golden Age of TV, the genres, trends, directors, and practices. Films and TV shows are reviewed for designers, and stars. Costume innovations and each period. Prerequisite: DESN 4350 impacts on fashion are included. Class discussions cover the relationship between film and TV. DESN 4680 — 3 UNITS STUDIO DESIGN PROJECT I This course investigates fabrics, tools, and the techniques necessary for costume construction, 122 COURSE DESCRIPTIONS

including patterning, sewing, and fitting. Projects DIGI include aging, dyeing, and allied crafts. In this quarter, students begin work on a costume of their DIGI 1300 — 3 UNITS own design which is completed for exhibition in EDITING I second quarter. This course covers the art and science of non-linear editing. Students learn the importance of editing DESN 4760 — 3 UNITS choices and the impact those choices have on how HISTORY OF FILM — AN EYE ON COSTUME DESIGN a project is perceived and its ultimate success. Students develop a visual vocabulary of film by Students are introduced to fundamental editing exploring the history of American movies, including techniques, as well as to the production model of the great Hollywood costume designers and the stars editing video in the industry. Students also participate who became icons of style. Emphasis is placed on in group discussions about editing choices, effective important films, directors, and genres from the late storytelling through narrative editing, and audience 19th century to the present. demographics. Prerequisite: DIGI 1350

DESN 4820 — 3 UNITS DIGI 1350 — 3 UNITS SOURCING THE COSTUME STORYTELLING Students gain hands-on experience exploring Students are introduced to storytelling from both a L.A.’s costuming resources. Students learn how to technical and creative perspective. Students study successfully source costumes and fulfill their jobs all aspects of storytelling, with a focus on story as costume designers. structure. The concepts introduced in this class are reinforced throughout the curriculum, particularly DESN 4850 — 3 UNITS within the context of editing. STUDIO DESIGN PROJECT II This course is a continuation of Studio Design DIGI 1550A — 3 UNITS Project I. Students install an exhibit of their own MOTION GRAPHICS I design and creation with an illustration of the This course trains students in basic techniques of costume. Students complete exercises in millinery, storyboard animatics and motion graphics creation shoe maintenance, tailoring, alterations, jewelry repair, through the use of software programs utilized by and color matching dyes. Prerequisite: DESN 4680 design and animation companies worldwide. The emphasis is on design from a problem-solving point DESN 4860 — 3 UNITS of view. The course also examines the production ADVANCED STYLING FOR COSTUME DESIGNERS timeline and graphical requirements of a multi- This is a course that teaches the types of styling for media project by demonstrating the manipulation celebrities. Students learn the PR houses, business of digital images in a studio environment. Upon paperwork and etiquette of borrowing, organization, completion of this course, students gain a thorough and preparation for a styling job, and how to match a understanding of input/output techniques, special celebrity with appropriate and flattering design styles effects, image compositing, and motion graphics. and fashion houses. The course culminates in a photo Prerequisites: DIGI 1650, GRPH 1050 shoot of student-styled current fashion interpreting a period photograph of a film couple. DIGI 1550B — 3 UNITS MOTION GRAPHICS II DESN 4930 — 3 UNITS This advanced motion graphics course builds on PROFESSIONAL PRESENTATION FOR COSTUME DESIGNERS concepts learned in the foundational course and This class guides students in the preparation of a employs those concepts in conjunction with advanced professional portfolio in both print and digital forms. techniques. In this course, students gain a thorough Labels are designed and made. Students explore how understanding of advanced techniques as they are to navigate a successful career via networking, trade applied in the continuing exploration of special publications, and joining unions and professional effects, image compositing, and motion graphics. organizations. Portfolios are presented for industry Prerequisites: DIGI 1550A, DIGI 1650, GRPH 1050 review. DIGI 1550C — 3 UNITS DESN 4960 — 3 UNITS MOTION GRAPHICS III PRODUCTION PRACTICUM & SPECIAL TOPICS This course introduces students to visual effects and Students demonstrate their costume design skills furthers their knowledge of compositing for film and through supervised field study of thesis produc- television. Students rely on their understanding of tion with an approved producing entity such as the storytelling, design, and editing, and learn how to American Film Institute, USC School of Cinematic develop and choose effects that enhance their proj- Arts, or Chapman University, etc. Students produce ects. Students also learn how to integrate rendered an internship portfolio chronicling their experience imagery into the post-production process. At the as a final project. Special topics are addressed with end of this course, students better understand the film professionals speaking on topics vital to the core principles of compositing and visual effects and designers’ careers. how to incorporate them into projects for maximum COURSE DESCRIPTIONS 123

impact. Prerequisites: DIGI 1550A, DIGI 1550B, DIGI via various social media platforms. Topics covered 1650, GRPH 1050 include conceptualizing content, shot lists, coor- dinating production, directing, camera operation, DIGI 1650 — 3 UNITS composition, and lighting. COMPUTER GRAPHICS This class introduces the students to digital illustra- DIGI 2580 — 3 UNITS tion. Students learn the Adobe Illustrator software INTERACTIVE DESIGN: APP DEVELOPMENT with its many tools, palettes, and menu bar. Illustra- Students learn about developing applications for tor is used to assist the students in rendering original mobile platforms from both a creative and technical sketches into high-resolution vector images. perspective. Students gain an understanding of both the design and coding aspects of the development DIGI 1700 — 3 UNITS process. Emphasis is on functionality, accessibility/ EDITING II ease of use, and design. The fundamentals gained This course provides a more in-depth exploration of in this course prepare students for more advanced the imaginative and technical side of editing. Students courses later in the program. Prerequisites: DIGI 1650, examine and apply intermediate editing concepts and GRPH 1050 techniques. Students edit industry-standard promo- tional trailers, and become familiar with the entire DIGI 2680 — 3 UNITS pipeline from concept to delivery. Prerequisites: DIGI INTERACTIVE DESIGN: WEB DEVELOPMENT 1300, DIGI 1350 Students learn about developing websites from both a creative and technical perspective. Students gain DIGI 1770 — 3 UNITS an understanding of both the design and coding DIGITAL PHOTOGRAPHY FOR DIGITAL MEDIA aspects of the development process. Emphasis is on This course introduces students to the fundamentals functionality, accessibility/ease of use, design, and of digital photography, including camera mechanics, cross-platform utility. This course builds upon knowl- particularly pertaining to digital media. Students learn edge gained in Integrative Design: App Development. framing and composition techniques and display mas- Prerequisites: DIGI 1650, DIGI 2580, GRPH 1050 tery of those techniques through hands-on application in multiple projects. Students shoot and present their DIGI 2720 — 3 UNITS work in various delivery platforms. The course rein- MARKETING FOR DIGITAL MEDIA forces design concepts applicable to all media. This course introduces students to content cre- ation in line with today’s predominant marketing DIGI 2100 — 3 UNITS platform—social media and the Internet. Students EDITING III learn about the various platforms used to promote This course builds on students’ experience with edit- products and/or services and the specifications ing in a non-linear editing platform. Students become for creating content appropriate to that platform’s familiar with advanced editing techniques and focus digital delivery system and demographic. on the technical aspects of editing in addition to the aesthetic understanding they have developed to date. DIGI 2730 ­— 3 UNITS Topics include but not limited to delivery require- CONTENT CREATION II ments, formats, codecs, frame rates, aspect ratios, This advanced course furthers students’ knowledge and frame flexing. Prerequisites: DIGI 1300, DIGI 1350, of the production pipeline, including the incorpora- DIGI 1700 tion of more advanced techniques and equipment. Students complete production on multiple short DIGI 2430 — 3 UNITS videos and explore delivery requirements associat- FINISHING TECHNIQUES ed with various distribution platforms. This course explores color correction and other ad- vanced finishing techniques that students can apply DIGI 2820 — 3 UNITS to a wide variety of projects. Students work with INTELLECTUAL PROPERTY & LAW color tools inside of DaVinci Resolve, the industry In this course, students examine general business standard tool for color correction, to learn to prop- practices vital to the success of a digital media erly color correct/color grade shots. Topics include artist. Students explore the principles of finance, how to work with various scopes, how to build cus- accounting, insurance, taxes, management, mar- tom primary and secondary color correction setups, keting, and negotiation. Additionally, students are and how to share projects with Adobe Premiere. introduced to the concept of intellectual property, including copyright, trademark, and basic business/ DIGI 2530 — 3 UNITS contract law. CONTENT CREATION I This course draws upon foundational knowledge DIGI 2950 — 3 UNITS introduced in prior courses, and acquaints students DIGITAL MEDIA PORTFOLIO with the various techniques and equipment neces- This is an advanced class in portfolio development. sary to successfully take a project from concept to Students design, produce, and gain experience distribution, with an emphasis on online distribution presenting their work in a professional working 124 COURSE DESCRIPTIONS

environment. They also write a comprehensive re- DIGI 3500 — 3 UNITS sume and present their portfolios before the class. VISUAL STORYTELLING: TECHNIQUES & TECHNOLOGY Prerequisites: DIGI 2100, DIGI 2580 In this course, students explore the technology and techniques used in visual storytelling. Students ap- DIGI 3010 — 3 UNITS ply this knowledge while editing their own projects, DIRECTING FOR FILM & TV and by participating in peer review and in-class This course focuses on the importance of the critiques. director in modern media. Students explore the differences between directing for film and for DIGI 3700A — 3 UNITS television. Students learn various directing tech- DOCUMENTARY FILMMAKING I niques, as well as important tips and tricks used in This course introduces students to documentary the professional arena, and then apply these skills filmmaking. Students view and discuss various in the directing of their own projects. documentaries as they learn about the entire filmmaking process, including producing, directing, DIGI 3110 — 3 UNITS pre-production, production, writing, lighting, cine- FILMMAKING: CONTEXT OF EXPRESSION matography, and interviewing for documentaries. This course explores the intersection of story, metaphor, and production design in filmmaking. DIGI 3700B — 3 UNITS Viewings of selected films and readings in fiction DOCUMENTARY FILMMAKING II and creative non-fiction and film theory, genre In this course, students work in groups on the and technique encourage students to analyze the production of a short documentary project. Each stu- work of noted writers and directors while gaining dent is assigned a specific job, including producer, insight into their own creative and decision-making director, director of photography, camera operator, processes. In-class discussions, presentations, and more. The students work as a team to research, and workshops culminate with the creation of a write, shoot, and edit their original project, taking it short-film treatment detailing specifications for from the pre-production stages through post-pro- characters, story arc, and production design. duction and delivery. Prerequisite: DIGI 3700A

DIGI 3120 — 3 UNITS DIGI 3750 — 3 UNITS INTRODUCTION TO SCRIPT ANALYSIS EDITING FOR DOCUMENTARIES This course introduces students to the tools and This course covers the editing process for documenta- techniques used in impactful film scripts, with a ry films, from footage to final edit. Practical consider- particular focus on developing engaging stories. ations, techniques, and processes used by documenta- Students explore the various components of effec- ry editors are explored. Skills acquired in prior editing tive storytelling, including character development, courses are built upon to enhance understanding of theme, conflict and resolution. Students work on editing in the context of the documentary genre. Upon their own scripts throughout the course. completion of this course, students prepare to tackle a variety of real issues that may arise while editing DIGI 3150 — 3 UNITS their own documentary films in the final quarter of the CINEMATOGRAPHY program. This course introduces students to the fundamen- tals of cinematography, including the operation of DIGI 3800 — 3 UNITS digital video cameras and factors that impact image LIGHTING TECHNIQUES acquisition and manipulation. Students explore This course emphasizes lighting for different sce- exposure control, composition, movement, lighting, narios. Students learn to light green screen, people, color theory, and lensing. Topics covered include and different environments with industry-standard RGB changes, scene profiling, gamma adjustment, grip and lighting equipment. Students also learn black pedestal control, and camera filtration using about color correction, camera filtration, and the tungsten and fluorescent sources. use of scrims, lighting gels, and barn doors. Finally, students learn how to employ various lighting DIGI 3400 — 3 UNITS techniques to create a mood and atmosphere that CREATIVE WRITING support their project. This course educates students about writing across multiple genres. Students learn to express their DIGI 4100 — 3 UNITS thoughts and feelings in an imaginative and unique AUDIO TECHNIQUES way. Students take an original project from concep- This course explores audio mixing and other tion to completion. During that process, students advanced audio techniques. Students walk through engage in peer review, instructor critique, and the process of mixing audio in preparation for the multiple phases of rewrites. Upon completion post-production phase of their documentary films. of this course, students have at least one fully Students work with commonly used audio effects original work. such as EQ and reverb, learn how to change the length and speed of audio tracks, and explore recording scratch tracks. Topics include: adjusting COURSE DESCRIPTIONS 125

gain and audio levels, keyframes, using the Limiter The ultimate documentary short resulting from this and EQ effects, working with audio transitions, heal- course is submitted to festivals and showcased for ing noise, trimming, recording, and exporting audio. family, friends, and industry guests. Prerequisites: Prerequisites: DIGI 3700A, DIGI 3700B, DIGI 3750 DIGI 3500, DIGI 3700A, DIGI 3700B, DIGI 4200

DIGI 4200 — 3 UNITS DIGI 4800 — 3 UNITS PRE-PRODUCTION POST-PRODUCTION: EDITORIAL OF FINAL PROJECT In this course, students are introduced to the During this course, students edit their original various components of pre-production, including documentary and prepare it for submission to the budget creation and analysis, production planning, Sundance Film Festival. Students become familiar and factual and logistical research. Students break with all submission standards for the festival, and down scripts, storyboard scripts, scout potential must meet all delivery requirements in order to shooting locations, and identify potential crew successfully complete this course. Prerequisites: members. This course emphasizes the role of the DIGI 3500, DIGI 3700A, DIGI 3700B, DIGI 4200, DIGI 4450 producer and the techniques involved in producing short films. Prerequisites: DIGI 3500, DIGI 3700A, DIGI DIGI 4810 — 3 UNITS 3700B ADVANCED POST-PRODUCTION: VISUAL EFFECTS This course builds upon the visual effects techniques DIGI 4310 — 3 UNITS learned earlier in the curriculum, exploring various INTRODUCTION TO PRODUCING plug-ins offered in the editing platforms in greater In this course, students study various aspects of con- detail. Students learn advanced techniques used by temporary production and post-production practices industry professionals to manipulate footage, color for the film and entertainment industries. Students correct content to create a mood or enhance the are introduced to the role of a producer on a project, story, and even to create powerful visual illusions including what a producer does and various pitfalls that contribute to a project’s overall impact. Prereq- to avoid. Students also learn how to work effectively uisites: DIGI 3500, DIGI 3700A, DIGI 3700B, DIGI 4200, with a producer, as well as what is involved in pro- DIGI 4450 ducing their own original work. DIGI 4820 — 3 UNITS DIGI 4350A — 3 UNITS ADVANCED POST-PRODUCTION: AUDIO MIX & DIGITAL OUTPUT MASTER CLASS I This course explores advanced techniques in sound This course provides an in-depth look at the practical design and audio mixing. All areas of post-production side of the entertainment industry, including an sound design are applied during the editing phase introduction to advanced techniques and technology. of the project. Students learn to evaluate music Periodic guest speakers hold sessions on multiple choices, edit music, create sound effects to improve advanced level topics, including working with Pro the story, edit dialogue, and effectively use sound Tools, working with Avid Media Composer, pro- design to enhance their storytelling capabilities. duction sound, and other advanced production equip- Prerequisites: DIGI 3500, DIGI 3700A, DIGI 3700B, DIGI ment and techniques. 4200, DIGI 4450

DIGI 4350B — 3 UNITS DIGI 4830 — 3 UNITS MASTER CLASS II WORLD CINEMA This course explores color-grading techniques that This course introduces students to cinema outside students utilize when they move into the post-pro- the U.S. through an examination of representative duction phase of their documentary films. Students works, genres, and movements. The course provides explore professional grading methodologies in a critical context and mapping strategies for the depth, including setting primaries, shot matching, study of contemporary world cinema and introduces look creation, and asset management in DaVinci students to the categorization and global circulation Resolve. Emphasis is placed on creatively and effi- of films. It explores the aesthetics, audiences, au- ciently unifying content with a consistent look, and thorship, and concepts of the transnational. Students creating contextual “flow” from shot to shot. learn the history of internationalism in cinema, the role of film festivals, shifts in global popular cinema, DIGI 4450 — 6 UNITS and its relevance today. PRODUCTION STUDIO This course builds upon the prior curriculum and GNST immerses students in the world of documentary pro- duction. Throughout the course, students shoot and GNST 0360 — 0 UNIT produce their own documentary, having completed DEVELOPMENTAL WRITING pre-production in prior quarters. Students spend time An intensive grammar and writing course empha- shooting, reviewing dailies, and addressing individual- sizing mechanics, sentence development, format, ized production issues as they arise. Upon completion and basic paragraph and essay construction. This of this course, students prepare finished material course is graded Pass/Fail. to be used in the post-production phase of the film. 126 COURSE DESCRIPTIONS

GNST 0400 — 0 UNIT GNST 1450 — 3 UNITS WRITING SKILLS COLLEGE MATHEMATICS A review of basic written communication techniques This course explores financial and consumer math, in preparation for English Composition (GNST the geometry of flat and 3-dimensional spaces, 1040), with emphasis upon grammar, word use, and the basics of statistical analysis. Integrating punctuation, capitalization, and the composition of mathematical equations and concepts in the context clear, well-organized, well-developed paragraphs of problem solving and discovery, students complete and essays. This course is graded Pass/Fail. projects and assignments demonstrating the effective use of quantitative tools to support their GNST 1040 — 3 UNITS conclusions. ENGLISH COMPOSITION In this process-oriented course, students combine GNST 1600 — 3 UNITS deep, disciplined research with careful writing EFFECTIVE SPEAKING and revision to produce a thoughtful, creative, and A course in oral communication designed to give personally meaningful research essay. They learn students poise, speaking confidence, and the ability to formulate focused research questions, identify to develop and produce a focused, well-organized and investigate credible sources, and synthesize speech that holds the audience’s attention through expert opinion with their own insight in support of a effective delivery methods. Presentational skills and clearly defined, complex thesis. The emphasis is on audience-centered communication are emphasized. curiosity, exploration, and discovery. As part of the Prerequisite: GNST 1040 process, students also gain confidence and compe- tency in two primary areas of written expression: GNST 1620 — 3 UNITS organization and mechanics. THE CREATIVE PROCESS This course explores concepts of creativity with GNST 1080 — 3 UNITS emphasis on a methodological, practical, and socio- DRAWING FUNDAMENTALS cultural approach. Students analyze creativity in a A course in which students learn to communicate variety of art forms and develop an understanding quickly and effectively through the medium of the of the creative process through research and quar- sketch, a graphic means for recording and transmit- ter-long design projects. ting a visual experience or mental image. In master- ing the fundamentals of line, form,composition, and GNST 1650 — 3 UNITS perspective, students acquire the techniques of a CRITICAL THINKING visual language which are useful in many endeavors. Designed to foster independent thinking, this course strengthens students’ capacity to reason GNST 1170 — 3 UNITS clearly, critically, and creatively, including the HISTORY OF COSTUME ability (1) to analyze the arguments of others, (2) to This course provides an overview of costume his- synthesize effective arguments of their own, and tory in Western culture from ancient civilizations to (3) to solve problems skillfully. Students also gain the present. Students examine cultural, social, and experience in reading closely and conducting historical events and analyze their effect on the purposeful, imaginative research—skills essential history of costume and apparel, including the to the examination of demanding social, moral, influence of historical costume on fashion today. political, and personal issues. Students develop a broad fashion vocabulary and become familiar with period costume terminology. GNST 1900 — 0 UNIT PROFESSIONAL SKILLS GNST 1200 — 3 UNITS This course facilitates a comprehensive under- 20TH CENTURY DESIGNERS standing of the tools and techniques necessary An exploration of major designers who have had a to effectively navigate the complexities of the job sustained impact, in both couture and market. Students explore critical components ready-to-wear, on today’s fashion. Students of employment in order to prepare for their job analyze how key figures in fashion design have in- search; the ultimate result is placement in their fluenced the styles and trends in line development desired career. Students learn how to build a of each decade since 1850, with emphasis on the meaningful resume, navigate career sites including last 30 years. FIDM Career Network and LinkedIn, effectively research desired industry and organizations, and GNST 1230 — 3 UNITS perfect interviewing techniques and skills. This is a COLOR & DESIGN THEORY Pass/Fail class necessary for FIDM graduation. In An introductory study of the principles and elements addition to nine (9) hours of class work—comprised of color and design theory. Students critique aspects of three consecutive classes, three (3) hours each— of a visual representation by analyzing the compo- students should be prepared for an additional three nents of design and the use of color by the artist. (3) hours of homework for each of the three weeks. COURSE DESCRIPTIONS 127

GNST 2020 — 3 UNITS GNST 2430 — 3 UNITS SURVEY OF WESTERN ART I PERSPECTIVES IN DIVERSITY A survey of art, architecture, and design from the This course examines the subtle and overt ways Prehistoric Period through the Middle Ages. In- in which society marginalizes and discriminates cluded are the social, economic, cultural, political, against groups of people including, but not limited and religious influences which have prompted or to, racial, cultural and ethnic groups, religious affected the art of each period. Students examine groups, women, the elderly, persons with disabil- works of art and their iconography, stylistic tech- ities (including physical and mental challenges), niques, and different media, with the goal of being gender fluidity and LGBTQIA+. Students study not able to recognize, understand, and discuss various only the historical realities, institutions, and a art forms in their broader contexts. legal system that have enabled discrimination to continue, they delve into the roots of hatred, fear GNST 2120 — 3 UNITS and bias, the very foundations of prejudice and ETHICS discrimination, in order to become conscious of and A course in moral reasoning. By systematically active in their own contributions to a more just and weighing the claims of personal and social respon- inclusive society. sibility, ethical principles and ideals, and moral ob- ligations and rights, students develop a structured GNST 2530 — 3 UNITS approach to the analysis and resolution of complex PRINCIPLES OF KINESIOLOGY moral issues. Emphasis is on examining issues from The emphasis of this course is to scientifically diverse points of view. Written and oral presenta- examine the musculoskeletal and physiological tions and classroom discussion focus on major systems of the body in motion and at rest. contemporary social, legal, and environmental The principles of biochemical, pulmonary, and cir- issues, as well as on the role of ethics in business. culatory systems related to movement and exercise and the contemporary issues of neuromuscular GNST 2220 — 3 UNITS health are investigated. HISTORY OF DESIGN An exploration of important developments from the GNST 2530L — 1 UNIT Industrial Revolution to the digital age in the history PRINCIPLES OF KINESIOLOGY LAB of decorative arts, architecture and ornaments, This lab includes field excursions, observation jour- interiors and furniture, textiles, and graphic design. nals, interviews, and research to answer a scientific inquiry assigned to each student. One component of GNST 2370 — 3 UNITS the research is to interview a practitioner in the field APPLIED STATISTICS of kinesiology/anatomical sciences, including physi- This course emphasizes the understanding and appli- cal therapists, professional strength trainers, or oth- cation of statistical methodology. Major topics include er professionals in the exercise/lifestyle sciences. descriptive statistics, probability, sampling, inferences of sampling, means and proportions, measures of GNST 2570 — 3 UNITS central tendency, correlation, regression, hypothesis MICROECONOMICS testing, and methods for displaying, describing, and Through the study of classical economic princi- producing data. Technology applications facilitate ples, students develop a framework for analyzing in-class activities. economic variables and their effects on individuals, business organizations, and economics. Using GNST 2380 — 3 UNITS graphs and models, students also explore and apply WORLD ART fundamental economic concepts such as supply An introductory survey course in the art and art and demand, competition and monopoly, and profit forms of selected African, Asian, and Meso-Ameri- maximization. can cultures. Students are able to view art through its cultural, religious, and historical context by GNST 2630 — 3 UNITS evaluating the different styles that developed in PRINCIPLES OF CHEMISTRY different time periods and geographical areas of Students study the fundamental principles of chem- the world. istry and their applications. The relationships be- tween atomic particles and their effect on bonding, GNST 2420 — 3 UNITS chemical reactions, and matter are explored. SURVEY OF WESTERN ART II A survey of art, architecture, and design from the GNST 2670 — 3 UNITS Renaissance through the 20th century. Art move- ITALY STUDY TOUR ments such as Realism, Impressionism, Post- This course is available to students who sign up for Impressionism, Fauvism, Cubism, Abstraction, and the Italy Study Tour. The tour travels for two weeks Surrealism are studied. Particular emphasis is between the winter and spring quarters and visits placed on the artist’s role in society and the effect major Italian cities such as: Rome, Florence, and of society on art. Venice. This tour is an immersion into western art history, which requires thorough critical analysis of 128 COURSE DESCRIPTIONS

works of art. Students benefit from learning about to achieve an understanding of past and current western art history by viewing works of art and world events in light of the many economic vari- architecture in person while creating a visual journal ables that exist. Prerequisite: GNST 2570 of their experiences and compiling research for two formal analysis papers. Prerequisites: Must be an GNST 2900 — 3 UNITS enrolled participant in the Italy Study Tour and have one INDEPENDENT STUDY of the following courses remaining to be taken: GNST Independent research in an area of required study. 2420, GNST 2750, or GNST 2780 Students work under the supervision of an instruc- tor, with mutually agreeable goals and assign- GNST 2690 — 3 UNITS ments. Prerequisite: Second-year standing, 3.0 grade PARIS STUDY TOUR point average, and permission of the Department This course is available to students who sign up for the Chairperson and supervising instructor. Paris Summer Study Tour. Students travel to Paris for 17 days between the spring and summer quarters and GNST 2960 — 3 UNITS explore the history, art, and culture of this great city. AMERICAN POLITICAL & ECONOMIC HISTORY This course is an immersion into western art history, A survey of American history from 1930-2000. which requires thorough critical analysis of works of Emphasis is on the political and economic features, art. Students benefit from learning about western art both domestic and foreign, that contributed to the history by viewing works of art and architecture in emergence of the welfare state and the nation’s rise person while creating a visual journal of their experi- to global leadership after World War II. The course ences and compiling research for two formal analysis provides an understanding of the Great Depression, papers. Prerequisites: Must be an enrolled participant the Second World War, the Cold War, America’s in the Paris Summer Study Tour and have one of the fol- eventual emergence as the world’s only superpow- lowing courses remaining to be taken: GNST 2420, GNST er, and the interrelation of all these factors. 2750, or GNST 2780 GNST 2980 — 3 UNITS GNST 2750 — 3 UNITS PROFESSIONAL PRACTICES SEMINAR IN THE ARTS To become more self-reliant and enterprising in the A survey of the arts from a variety of origins, both job search, students investigate career opportunities classical and contemporary, with a particular em- and the career paths, personal traits, job responsibil- phasis on a diversity of fine, performing, and applied ities, and qualifications necessary to be competitive art forms. Students attend events that explore and promotable. Students build research tools that the following: pictures, sculpture, music, theatre, enable them to develop a plan of action, conduct cinema, dance, architecture, and literature. Students informational interviews, practice interviewing gain an understanding of the different roles associat- skills, and produce a digitized professional resume, ed with these various art forms and critique these biographical statement, and cover letter for imme- art forms through discussion, oral presentations, diate submission to prospective employers. and essays, integrating their perceptions into their final projects. GNST 3000 — 3 UNITS WORLD POLITICAL HISTORY GNST 2780 — 3 UNITS This global survey traces the quest for indepen- MAJOR ART MOVEMENTS dence and prosperity on the part of emerging This course is an introductory survey of the art and economies around the world after World War II. The artists influencing and informing the international course examines the varying fortunes of coun- visual arts of the late modern and contemporary tries as they encountered the crucial questions of periods. Beginning with Post-War Expressionism political organization, state control, and personal and Pop Art, the course covers the diverse move- freedom from 1945 to the present. It also examines ments of the late 20th century, including Feminist the issue of environmental sustainability in the face art, Minimalism, and Conceptual art. Students of pressures posed by population, industrialization, examine the art and architecture of the postmodern, and consumerism. post-pop environment of today, paying special atten- tion to new media and modes of expression such as GNST 3050 — 3 UNITS video, installation, and performance art. Students WRITING FOR BUSINESS PROFESSIONALS investigate the intersections of fine art and popular This course explores the principles and strategies culture as well as explore unique voices from the of effective written professional communication in margins that inform visual culture today. the context of the global workplace, current and emerging technologies, and contemporary issues. GNST 2870 — 3 UNITS Students apply sound communication, analysis, MACROECONOMICS and research techniques to the composition of a Students study the global economy and the ways in professional bio, memos, formal reports, and other which changing economic conditions shape local, forms of business communication. The connection national, and international policy decisions. They between skillful communication, critical thinking, apply classical and contemporary economic theory and decision making is also stressed. COURSE DESCRIPTIONS 129

GNST 3150 — 3 UNITS in issues such as healthcare reform, environmental RESEARCH ON TOPICS OF DESIGN HISTORY regulation, the criminal justice system, and other An in-depth exploration into the major design critical issues in society. Research centers upon movements of the 20th and 21st centuries, focusing quantitative analysis employing mathematical and on the importance of research and writing on topics statistical methodology. of art and design. Emphasis is on contextualizing design movements and designers within their his- GNST 3500 — 3 UNITS torical framework and the changes in society they PROFESSIONAL PRESENTATION have inspired. Conversations consider the effects of A course in effective organizational communication, form and function, technology, identity, corporate with emphasis on advanced oral communication branding, globalization, and visual communication skills, including interviewing. Students examine the on the development of design and our environment. dynamics of individual and group communication as preparation for full-scaled, business-specific GNST 3200 — 3 UNITS informative and persuasive speeches, in which they CONSUMER SOCIAL BEHAVIOR use computer technology, visual aids, and statisti- Students examine the process of creating consumer cal data to enhance the impact and clarity of their demand through case studies and focus groups, presentations. with emphasis on sociological and psychological factors affecting consumer behavior. The course GNST 3600 — 3 UNITS incorporates analyses of emerging technologies, FUTURE TRENDS IN SOCIETY including social media and neuromarketing, and Students explore the demographic trends, shifts in their use in advertising. technology, and varied communication avenues of the current socioeconomic landscape as a means of GNST 3350 — 3 UNITS anticipating the cultural expectations, values, and BOTANY practices that give rise to new products, methods Students explore the importance of plants in the of marketing/communication, and business trends. ecosystem, the origins of plants and plant prod- Prerequisite: GNST 3400 ucts and their role in everyday life. By studying plant structure, function, reproduction, and life GNST 3700 — 3 UNITS cycles, students gain an understanding for how MULTICULTURAL PERSPECTIVES THROUGH THE SHORT STORY plants contribute to the ecological community and Through the literary vehicle of the short story, stu- the social, economic, and environmental impor- dents examine issues of coexistence, integration, tance of plants in our lives. and assimilation in the international arena. In con- sidering diversities such as race, ethnicity, class, GNST 3350L — 1 UNIT family, gender, and language, they gain the tools for BOTANY LAB evaluating, with new awareness, their own identity Hands-on lab observations and experiments illus- and value system within a multicultural context. trating basic principles of plant biology. GNST 3750 — 3 UNITS GNST 3400 — 3 UNITS MAPPING YOUR WORLD: INTRODUCTION TO GLOBAL SOCIAL PSYCHOLOGY PRODUCTION A course that examines social psychology and how An introduction to cultural geography, this course the behaviors, thoughts, and emotions of individuals examines the global impact of physical environ- are created and modified by the social and cultural ment, natural resources, and population distribu- conditions in which they live. Issues of social tion upon economic systems, manufacturing, and influence, cooperation and conflict, conformity, trade, with a focus on current geopolitical issues. perception, change, and leadership are explored. GNST 3800 — 3 UNITS GNST 3410 — 3 UNITS ICONS OF CULTURE: THE CONTEXT OF MEANING HISTORY & DEVELOPMENT FOR FILM & TV Students explore universal design concepts under- A survey course that examines television and film in lying the applied arts, the decorative arts, and ar- America as an art form and charts its historical and chitecture/architectural form. Using the language technical development. Students study classic and of aesthetic analysis, they relate formal elements of contemporary mediums and filmmakers, explore the color and structure, pattern and motif, and icon and social implications of film and television, analyze film symbol to the origins, development, and diffusion technique, as well as set decoration. of a wide range of designed objects from many cultures and historical periods. In the process, they GNST 3450 — 3 UNITS gain insight into the durability, adaptability, and res- APPLIED MATHEMATICS onance of concepts and images that have achieved Students gather, interpret, and evaluate data that iconic status in the world of design. has been used as the basis of factual claims sup- porting legislation, business, and policy decisions 130 COURSE DESCRIPTIONS

GNST 3900 — 3 UNITS solver. Students identify a design problem, develop ISSUES IN CONTEMPORARY SOCIETY a visual solution, and present ideas through thumb- A General Studies capstone course addressing nail sketches for group critique. Brainstorming current issues in social diversity, globalization, sessions and teamwork are integrated as part of business ethics, and civic responsibility. Students class participation. Prerequisite: GNST 1080 combine critical analysis, scientific inquiry, and technological skill to research and prepare a clear GRPH 1720 — 3 UNITS written and oral presentation on a challenging, TYPOGRAPHY advanced question of their own choosing. Prerequi- This course explores the fundamental traditions of site: GNST 3050 typography combined with computer technology. It provides the foundation from which students can GRPH develop both an understanding of typography and a personal aesthetic. GRPH 1000 — 3 UNITS BEGINNING ADOBE GRPH 2050 — 3 UNITS This course inspires and pushes beginning designers BRAND X to learn the fundamentals of Adobe Illustrator and Students investigate the visual and physical person- Photoshop. Through hands-on projects students ality of a current brand and develop an effective vi- learn the digital tools to bring their visions to life. sual identity for it, utilizing all applicable marketing In practical application, students understand the materials. Prerequisite: GRPH 1720 difference between a vector and raster image as well as the proper workflows and digital hygiene GRPH 2080 — 3 UNITS within the Adobe Creative Suite. PHOTO RENDERING Using Photoshop, students employ a wide range GRPH 1050 — 3 UNITS of skills to produce smooth, detailed, and eventful DIGITAL IMAGING computer-rendered environments and characters. Students dive deep into the use of Adobe Photo- They also learn how to avoid problems commonly shop to create high-quality image enhancements inherent in signature poses of a character, creative and photo composites. Students learn additional movement, and rough planes. toolsets and explore more advanced features and improve their imaging skills. Prerequisite: TECH 1100 GRPH 2120 — 3 UNITS GRPH 1150 — 3 UNITS PUBLICATION DESIGN TYPE & LAYOUT This course helps students craft a variety of image This course introduces students to page layout us- and text-based content into harmonious and legible ing Adobe InDesign. Students learn the tools, menu designs in catalog and magazine formats for both bar, and palettes as they begin designing single print and digital delivery. Prerequisites: GRPH 1720, and multi-page layouts. Through design exercises, GRPH 2780 students examine how grids serve as a structure for combining type and image. GRPH 2130 — 3 UNITS CONCEPTUAL DESIGN GRPH 1300 — 3 UNITS This course explores the role that concept, a dom- COMPUTER ILLUSTRATION inant creative idea, plays in entertainment design In this course students continue to build on their from thumbnail sketch to final product. Students illustration skills with vector drawing techniques. learn industry-specific techniques (or entertain- From tracing artwork to creating entertaining info- ment isms) for achieving the WOW factor for full graphics, more advanced uses of Adobe Illustrator marketing campaigns. are explored including the use of Libraries and custom palettes. Prerequisite: TECH 1100 GRPH 2230 — 3 UNITS UX DESIGN GRPH 1420 — 3 UNITS This course offers a practical introduction to UX 2-D DESIGN (user experience) design emphasizing the impor- This course introduces the formal elements of line, tance of research in the design process. Inspired shape, color, texture, and composition as well as by this research, students develop solutions for a the graphic principles of balance, scale, emphasis, variety of applications centered around a specific repetition, and unity. Students also explore all set of users. Wire-framing is used to illustrate aspects of two-dimensional design and imagery, design concepts and students learn how to create a which is essential to achieve a solid design. clickable prototype. Prerequisites: GNST 1230, GRPH 1150

GRPH 1500 — 3 UNITS GRPH 2300 — 3 UNITS CRITICAL CONCEPTS PREPRESS PRODUCTION Students are introduced to conceptual thinking and A fundamental class in preparing art files for print the role of a graphic designer as a visual problem reproduction, this course covers desktop publishing, COURSE DESCRIPTIONS 131

printing techniques (conventional and digital), paper, GRPH 2540 — 3 UNITS color, inks, imposition folding, and finishing. Students APPLIED BRANDING prepare a design from concept to final reproduction. This course takes students through the entire Prerequisites: GRPH 1720, GRPH 2780 graphic design process of creating a professional retail brand. Students define a target audience, GRPH 2380 — 3 UNITS invent a fictitious store name, and write a mission PACKAGING DESIGN statement. For their final presentation, they create Students develop creative packaging solutions that a conceptual store brand delivered through a visual attract attention while communicating visually marketing plan. Prerequisites: GRPH 2050, GRPH through the use of three-dimensional form, pack- 2120 aging materials, typography, color, and graphics. Prerequisites: GRPH 2300, GRPH 2500 GRPH 2630 — 3 UNITS WEBSITE DESIGN GRPH 2400 — 3 UNITS Students build on their experience with UX design GRAPHICS/LICENSING as they develop web and mobile applications. This course introduces students to product licens- Students begin using HTML and CSS to design their ing through the development of original characters sites while continuing to emphasize research, de- and their related products. The students create sign, and functionality. Prerequisite: GRPH 2230 their own intellectual property and present it as a Style Guide. Includes a three (3) hour lab. Prerequi- GRPH 2680 — 3 UNITS sites: GRPH 2050, GRPH 2120 GRAPHIC DESIGN PORTFOLIO This is an advanced class in portfolio development. GRPH 2420 — 3 UNITS Students design, produce, and gain experience DEVELOPING ASSETS presenting their work in a professional working This class equips students to convert thumbnail environment. They also write a comprehensive sketches into original, finished art. By developing resume and present their portfolios before the class. strong Adobe Photoshop skills, students learn how Prerequisites: GRPH 2400, GRPH 2500, GRPH 2540, to rebuild figures, add extensions, and build comps. GRPH 2630 Students gain experience in preparing these elements whether computer-generated, illustrated, or photo- GRPH 2780 — 3 UNITS graphed so that they can be loaded onto the server for INTRODUCTION TO DIGITAL PHOTOGRAPHY designers developing a theatrical campaign. This course enhances students’ appreciation of the skill and creativity of photography by chal- GRPH 2470 — 3 UNITS lenging them to produce their own photographic MOTION GRAPHIC DESIGN art. Course discussions include terminology, Students solve graphic design problems using innovations in digital photography, and various creative brainstorming, storyboarding, and the experimental processes. The course illustrates integration of media including images, illustrations, the practice of buying commercial photography text, audio, and video. A hands-on course focused on for fashion, graphic design, and general market- the design of motion graphics, students learn basic ing purposes, including negotiating with art reps, motion graphics principles using Adobe After Effects. buyout of stock photography, and coordinating The final project demonstrates an understanding photo shoots. Prerequisite: GRPH 1050 of 3-D design, timing, and composition to create an impactful motion graphic. Prerequisite: GRPH 2230 GRPH 2810 — 3 UNITS DATA VISUALIZATION GRPH 2480 — 3 UNITS In this course, students learn to find the story SPECIALTY DESIGN in data and represent it in a clear, compelling This course is designed to teach students how to and — most of all — visual way. Data is complex, adapt key art creative to a variety of media outside of overwhelming and doesn’t tell a story without the the traditional one-sheet format. Thinking creatively work of a designer. They look at the history of data about composition, color, and design consistently is visualization while also practicing their own ability stressed through all campaign-advertising formats. to visualize increasingly complex information. Prerequisite: GRPH 2840 Special emphasis is paid to using the principles of design to craft a unified, exciting, persuasive data GRPH 2500 — 3 UNITS visualization. Prerequisite: GNST 2370 LOGO/SYMBOL DESIGN Students create a logo for a company or product GRPH 2840 — 3 UNITS using the elements of design and the psychology of TITLE DESIGN color. They demonstrate understanding through ap- This course explores the potential of iconic imagery plication and usage of identity to create a brand and and demonstrates the power of a title-with-a-con- public awareness. Thumbnails, participation, class cept in ad campaigns where space is at a premium. critiques. Prerequisites: GRPH 1420, GRPH 1720 Prerequisite: GRPH 3550 132 COURSE DESCRIPTIONS

GRPH 2930 — 3 UNITS services, and games. Using contemporary modes of ADVANCED WEBSITE DESIGN communication, students create art and campaign This course focuses on responsive web design in concepts for a wide variety of use cases. Prerequisite: order to create sites that work on a variety of devices. GRPH 3380 Students create a complete interactive site from con- cept to final development. Prerequisite: GRPH 2630 GRPH 4150 — 3 UNITS ACTIVATED MARKETING GRPH 2940 — 3 UNITS In this course, students develop or adapt advertis- PACKAGING & PREPRESS PRODUCTION ing materials for nontraditional media formats, Creative packaging solutions include product market including guerrilla marketing, social media content, fit and elegant details. Students learn to incorpo- and online viral advertising. Emphasis is on rate 3-D form, materials, typography, color, and consistency of concept and design throughout the graphics to generate packages for a variety of design advertising campaign. challenges. Emphasis is placed on preparing art files for print reproduction including printing techniques GRPH 4420 — 3 UNITS (conventional and digital), paper, color, inks, imposi- GRAPHIC DESIGN INTERNSHIP tion folding, and finishing. Prerequisite: GRPH 2500 Through on-the-job training, students gain valuable insight as they apply theory and skills learned GRPH 3150 — 3 UNITS in the classroom to actual work situations and PHOTO DIRECTION explore career options in graphic design. This course enhances the leadership and collabo- Prerequisite: GRPH 4080 ration skills essential to students in art directing a product shot, developing concept photography, GRPH 4480 — 3 UNITS creating assets, and preparing a double-body shoot. Each student assumes the role of art director for MOTION GRAPHICS I one entire photo session. Students also explore the In this introduction to digital composition through Adobe Photoshop techniques employed for glamour Adobe After Effects software, students extend their retouching in fashion media, both film and print. knowledge of design by creating motion graphics and visual effects—including a 30-second promo, on-air GRPH 3380 — 3 UNITS station identification, and storyboards—for a wide KEY ART DESIGN: THEATRICAL range of media. Students explore the creation of key art and its appli- cation to theatrical marketing. They analyze the ele- GRPH 4780 — 3 UNITS ments essential to developing a central image for the ENTERTAINMENT LICENSING major film genres—Comedy, Drama, Thriller, Horror, In this close examination of the techniques of Action, and Epic—as they progress from rough tissue licensing and branded studio properties, students concepts to full-color comps. Prerequisite: GRPH 2420 use the results of marketing research, creative brainstorming, and collaboration with fellow GRPH 3550 — 3 UNITS students to develop a style guide specifying the ADVANCED TYPOGRAPHY fonts, colors, and visual features that establish a Students engage in advanced study of typographic distinctive brand identity. The guide features key principles, usage, and expression, with an emphasis products in multiple categories inspired by addi- on headlines, content, and title design. They explore tional segment research and trends. Prerequisite: the potential of classic styles, such as 3-D typogra- GRPH 4080 phy, animated type, informative type, and advertising typography for resolving complex design challenges. GRPH 4880 — 3 UNITS At the end of the course, they demonstrate their new MOTION GRAPHICS II insights and skills by type-setting a credit block. A continuation of Motion Graphics I, this intermediate course focuses on communication that is intended GRPH 3800 — 3 UNITS for the end user. Students use advanced levels of LIFESTYLE BRAND STRATEGIES Adobe After Effects to story-board a title animation Working in teams, students conduct in-depth con- into a creative title sequence. Prerequisite: GRPH 4480 sumer, market, and trend research on two brands. The teams identify opportunities and develop a unique GRPH 4980 — 3 UNITS brand positioning plan for a partnership between INDUSTRY PORTFOLIO the two companies. A final presentation of brand In this capstone course, students compile a compre- strategies, marketing plan, consumer activation, and hensive portfolio of their work in the Graphic Design creative execution is presented to a panel of experts for program, which they present to a professional feedback. agency creative team for critique. They also create a GRPH 4080 — 3 UNITS resume and a DVD that captures their work digitally as a statement of their personal brand identity. KEY ART DESIGN: HOME ENTERTAINMENT Prerequisite: GRPH 4080 This course explores key art techniques as they apply to home entertainment including television, streaming COURSE DESCRIPTIONS 133

IMPD using Adobe Creative Cloud applications to create industry presentations and digital communications IMPD 3100 — 3 UNITS for the international marketplace. STRATEGIES FOR IMPORT/EXPORT An in-depth overview of marketing strategies for IMPD 3480 — 3 UNITS both foreign and domestic environments. This GARMENT CONSTRUCTION & COST course covers aspects including cultural, political, This course evaluates the correlation between and economic differences, as well as government garment construction and garment cost. Students and trade regulations affecting the international construct and deconstruct a garment. Through marketer. Prerequisites: IMPD 3150, IMPD 3580 a hands-on simulation students determine the appropriate product price. Prerequisites: IMPD 3120, IMPD 3120 — 3 UNITS IMPD 3300 CONSTRUCTION & TECHNICAL PRODUCT APPLICATIONS An advanced studio course that synthesizes the IMPD 3580 — 3 UNITS students’ sketching skills with construction and SOURCING TEXTILES FOR IMPORT/EXPORT technical knowledge to develop and present product The course examines the process of sourcing ideations. Students analyze current market trends textiles in the global marketplace. Emphasis is for construction methods by product category and placed on methods used to research new fabric price and use advanced sketching techniques to trends and their development. Prerequisites: A.A. in accurately communicate product silhouette, fit, Apparel Industry Management, Merchandise Product details, and construction. Prerequisites: A.A. in Development, or Fashion Design Apparel Industry Management, Merchandise Product Development, or Fashion Design IMPD 3650 — 6 UNITS PRODUCT DEVELOPMENT MARKETING RESEARCH IMPD 3150 — 3 UNITS STRATEGIES GLOBAL RELATIONS & NEGOTIATIONS International merchandising strategies are used This comprehensive course focuses on negotiation to develop an exclusive product line geared toward tactics in the context of global business trans- the lifestyles of the target market. Students meet actions. Students use skill building exercises to with the industry partner for initial product line negotiate and communicate with an emphasis on presentation, critique, and approval. This course cross-cultural conflicts. This course is designed requires technical research to understand Product to enhance students’ ability to identify problems, Life Cycle Management & Product Data Manage- create solutions, innovate, and improve current ment. Advanced training on browser based PDM practices and resolutions in a constantly changing where technical specification packages are creat- global environment. Prerequisites: A.A. in Apparel ed and applied. Prerequisites: IMPD 3120, IMPD 3300 Industry Management, Merchandise Product Develop- ment, or Fashion Design IMPD 3820 — 2 UNITS CONSUMER FIT & SAMPLE ANALYSIS IMPD 3300 — 9 UNITS An in-depth study of preproduction samples with INTERNATIONAL MERCHANDISING STRATEGIES an emphasis placed on fit for individual body types. Students research current fabric, color, retail, and Samples assessed to identify appropriate modifica- style trends to forecast timely commercial conclu- tions for global manufacturing. Prerequisites: IMPD sions for specific consumer markets. The students 3480, IMPD 3650 analyze potentials of global markets, and under- stand and identify consumer competition and brand IMPD 3850 — 9 UNITS positioning. Course includes a directed study tour MERCHANDISE SOURCING & PRODUCTION to Europe to complete this research. Prerequisite: This thesis course examines global sourcing A.A. in Apparel Industry Management, Merchandise strategies with emphasis on full value cost, labor Product Development, or Fashion Design issues, assembly procedures, fit evaluations, quality control, customs clearance, and warehous- IMPD 3350 — 3 UNITS ing and shipping of finished products. This program MANAGEMENT CONCEPTS & GLOBAL ENTREPRENEURSHIP includes field research in Asia to gain understand- An advanced class in global management concepts ing of the global production cycle from the raw and entrepreneurship that focuses on business material stage to the finished product. Emphasis is management techniques, financing, long range placed on the sourcing and manufacturing of goods strategic planning, budgeting, organizational for a specific market. Final project is comprised structure, legal, and labor issues. This course also of a global sourcing and manufacturing strategy provides exposure to global management strategies. with completed samples and an industry thesis Prerequisites: IMPD 3150, IMPD 3580 presentation. Prerequisites: IMPD 3100, IMPD 3120, IMPD 3150, IMPD 3300, IMPD 3350, IMPD 3480, IMPD IMPD 3420 — 3 UNITS 3580, IMPD 3650 ADVANCED TECHNOLOGY APPLICATIONS Students learn efficient, effective techniques for developing digital concepts and gain proficiency in 134 COURSE DESCRIPTIONS

IMPD 3880 — 1 UNIT GLOBAL FINANCE & BUSINESS PLANNING INTD 1130 — 3 UNITS International business and finance strategies are DIGITAL ILLUSTRATION evaluated through an investigation of financial doc- This course is an introduction to Adobe Photoshop umentation and contractual agreements. Students and Illustration software design techniques, nam- identify business planning techniques and determine ing conventions, and digital asset management. appropriate international practices for the apparel in- Students gain a basic knowledge of digital design dustry. Prerequisites: IMPD 3100, IMPD 3150, IMPD 3300 components, vector, raster, tools, and menu items. Concepts serve as a digital foundation for industry- IMPD 3980 — 0 UNIT standard computer aided design communication. INTERNSHIP (RECOMMENDED) Students gain practical experience with applica- INTD 1220 — 3 UNITS tions of classroom skills to actual work situations DESIGN PROCESS in the area of International Manufacturing & An introductory course in the basic principles of Product Development. design. Study of the progression from inspiration to execution in the design process. Analysis of the INTD techniques used to resolve aesthetic relationships with two- and three-dimensional objects. INTD 1000A — 3 UNITS SKETCHING TECHNIQUES I INTD 1350 — 3 UNITS An introduction to the basic techniques of repre- SURVEY OF ARCHITECTURE & INTERIOR DESIGN I sentative drawing using pencil and value markers. This is a survey of the historical styles of architec- Students sketch and critique still-life settings, ture, furniture, and interiors from Egypt through interior, and exterior elements. Emphasis is placed the early 19th century. The course is designed to on students’ ability to produce representational introduce the concepts and terminology incorporat- drawings within a short time frame. ing major social, economic, political, and cultural factors. INTD 1000B — 3 UNITS SKETCHING TECHNIQUES II INTD 1450 — 3 UNITS Further development of representational drawing RESIDENTIAL DESIGN CONCEPTS techniques are emphasized. Fundamental concepts Study of residential space planning and utilization of of one and two point perspective are introduced. interior space as applied to functional and aesthetic Use of markers, both gray scale and the introduc- requirements. Emphasis is on schematic and quick tion of color marker applications are added. presentation work for both plans and elevations. Exercises reinforcing conceptual drawing and Students apply anthropometric and ergonomic prin- design visualization are produced. Prerequisite: ciples in space planning. Prerequisite: INTD 1090A INTD 1000A INTD 1520 — 3 UNITS INTD 1090A — 3 UNITS DIGITAL MODELING TECHNICAL DRAWING I An introduction to the basic 2-D and 3-D commands An introduction to the principles and techniques utilizing SketchUp to construct 3-D objects and of architectural drafting. Students learn to create interior design applications. Emphasis is placed plans, elevations, sections, and detailed views of upon developing skills necessary for visualization, objects and spaces to produce construction docu- representation, and creation in the conceptional ments to meet standard conventions. stages of design. INTD 1090B — 3 UNITS INTD 1650 — 3 UNITS TECHNICAL DRAWING II SURVEY OF ARCHITECTURE & INTERIOR DESIGN II This course focuses on understanding the concepts This course continues the survey of the historical of computer-aided design and drafting, and learn- styles of architecture, furniture, and interiors from ing the various applications of AutoCAD. Develop- the 19th century to the 21st century incorporating ment of vocabulary and basic skills. Prerequisite: the major social, economic, political, and cultural INTD 1090A factors. Prerequisite: INTD 1350 INTD 1090C — 3 UNITS INTD 1750 — 3 UNITS TECHNICAL DRAWING III DIGITAL PRESENTATION Further development of the skills needed to pro- This course is an in-depth approach to the design duce computer-aided drawings are emphasized. and composition of presentation images, illustra- Demonstrating the use of these skills, students gain tions, layouts, and renderings for interior design a working knowledge of the application of the de- applications. Students demonstrate an understand- sign process by creating sets of contract documents ing of elements typical in 3-D production for interior appropriate for interior spaces including formatting design presentation utilizing content from other soft- and cross-referencing drawings. Prerequisite: ware environments (i.e., Adobe Photoshop, Adobe INTD 1090B Illustrator, Autodesk AutoCAD, Revit, SketchUp). COURSE DESCRIPTIONS 135

INTD 1850 — 3 UNITS specific styles. Production and presentation draw- COMMERCIAL DESIGN CONCEPTS ings are examined. Completed projects include a A study of commercial space planning, methods of set of orthogonal drawings showing all views of the planning, design analysis, and problem-solving, and design and a rendered perspective drawing. an introduction to regulatory issues, construction methods and techniques, materials, and furnish- INTD 2720 — 3 UNITS (ELECTIVE COURSE) ings. Students develop design and production skills, ENVIRONMENTALLY RESPONSIBLE DESIGN utilizing AutoCAD. Prerequisite: INTD 1090B The study of Environmental Responsible Design in- troduces a basic overview and understanding on the INTD 2000 — 3 UNITS impact of the built environment on the human user. LIGHTING DESIGN The course focuses on healthy environments and Students use and comprehend the technical and the responsible use of limited resources during the aesthetic principles of lighting design for commer- design of an interior space and the daily operation cial and residential applications. Basic properties during the lifespan of a building. of light as used in rendering, photography, and computer-generated visualizations are taught. INTD 2730 — 3 UNITS (ELECTIVE COURSE) Prerequisite: INTD 1090B INTERNSHIP Through on-the-job training, students gain valuable INTD 2050 — 3 UNITS insight as they apply skills learned in the classroom MATERIALS FOR INTERIOR DESIGN to actual work situations and explore career options Students are introduced to materials, finishes, and in set design and set decoration. Internship taken in furnishings, with methods for understanding appro- two of the three quarters (12 units total). priate application, estimating, and specifications as they apply to residential and non-residential interior INTD 2750 — 3 UNITS (ELECTIVE COURSE) environments. INTERIOR DESIGN WORKSHOP This course focuses upon practical application INTD 2180 — 3 UNITS (ELECTIVE COURSE) of previous course work to a community service RETAIL DESIGN CONCEPTS project. The student experience is in both the Focusing on the functional and aesthetic require- classroom and at project locations. ments of retail store design, this course emphasiz- es building codes and barrier-free design. Design INTD 2780 — 3 UNITS (ELECTIVE COURSE) concepts relating to merchandising and presenta- INTERIOR DESIGN SPECIAL PROJECTS tion are formulated. Prerequisite: INTD 1850 In an industry initiated project, students interface with the client through the design process. From INTD 2300 — 3 UNITS (ELECTIVE COURSE) the initial interview to the final presentation of ON-SITE DESIGN concept and documentation drawings, students On-site design trends develop the designer’s ability develop the necessary skills and experience needed to create environments that reflect structural, to complete an actual design project. figural, and conceptual design factors. The course includes investigative analysis of various environ- INTD 2830 — 6 UNITS ments and their impact on the end-users. INTERIOR DESIGN THESIS A comprehensive project demonstrating residential INTD 2460 — 3 UNITS and commercial themes in a mixed use format. HUMAN FACTORS IN DESIGN Focusing on functional space planning and design, Through analysis and research of a range of practi- code requirements, and material specifications, the cal environmental and industrial design problems, students prepare a proposal for a specific design students formulate design solutions, articulate project. Construction documentation and presen- the design process, and make presentations about tation drawings incorporating both hand and digital improved functional designs. applications culminate in a formal presentation suitable for portfolio. Prerequisites: INTD 1090C, INTD 2580 — 3 UNITS (ELECTIVE COURSE) INTD 2000, INTD 2050. Must take concurrently with MARKER SKETCHING TECHNIQUES INTD 2930 & INTD 2980 Basic and intermediate marker sketching tech- niques are explored. Techniques in shading, color INTD 2890 — 3 UNITS (ELECTIVE COURSE) awareness, pattern and texture, surfaces, and ART MATTERS: DEVELOPING A CRITICAL EYE composition are developed to create interior ren- Students develop an awareness of the art world as derings appropriate for presentation either as hand it applies to design projects. Resources appropriate drawings or in conjunction with digital applications. for residential and non-residential installations are explored through field trips and guest speakers. INTD 2670 — 3 UNITS (ELECTIVE COURSE) FURNITURE CONSTRUCTION INTD 2900 — 3 UNITS An introduction to furniture design and construc- INDEPENDENT STUDY tion. Design and material issues are explored within A course designed for specific research or execu- tion of a special project under the supervision of 136 COURSE DESCRIPTIONS

an instructor. Prerequisite: Approval of Department with emphasis on preservation planning and conser- Chairperson required and GPA requirement vation techniques applicable to the interior design profession. INTD 2930 — 3 UNITS BUSINESS PRACTICES FOR INTERIOR DESIGN INTD 3260 — 3 UNITS (ELECTIVE COURSE) An exploration of the business practices necessary KITCHEN DESIGN to develop and maintain an interior design firm. This course explores kitchen layouts, finish materi- Topics include professional ethics, contract docu- als, appliance specifications, mechanical require- ments, vendor relations, association membership, ments, and the client/contractor relationship. marketing, networking, and social media opportu- nities. Prerequisites: Must be taken concurrently with INTD 3380 — 3 UNITS INTD 2830 & INTD 2980 ADVANCED RESIDENTIAL DESIGN A residential project, encompassing multiple hous- INTD 2960A — 3 UNITS (ELECTIVE COURSE) ing types based on class parameters that identify CHAIRING STYLES the specific type of interior environment. The An exploration of the relationships between three culminating presentation emphasizes state-of-the- disciplines: textile, fashion, and interior design—a art kitchen and bath solutions, and explores spatial fabric, fashion, and furniture collaboration. This design strategies, technologies, and components course focuses on the development of the chair. that meet California building codes. Fundamental inspirations for the designs are in- vestigated through the creative process in aesthetic INTD 3380L — 3 UNITS guidelines, structural integrity, and materials, as ADVANCED RESIDENTIAL DESIGN LAB well as inventive and imaginative design solutions. Utilizing technical drawing and presentation Prerequisite: Selection through Application & Portfo- techniques, this course supports the design project lio. Must be taken concurrently with INTD 2960B. developed in INTD 3380.

INTD 2960B — 3 UNITS (ELECTIVE COURSE) INTD 3410 — 3 UNITS CHAIRING STYLES SPECIFICATIONS & MATERIALS Further development of concepts explored in An exploration of interior building resources, INTD 2960A. Students produce construction and including methods for identifying and applying presentation drawings, scale models, written materials, finishes, and furnishings used in interior proposals, and portfolios for consideration and environments. The course emphasizes precise selection by industry manufacturers. Prerequi- procedures for identifying and documenting site: Selection through Application and Portfolio. fabrication and installation processes. Must be taken concurrently with INTD 2960A INTD 3540A — 3 UNITS INTD 2980 — 3 UNITS BUILDING SYSTEMS & CODES I PRESENTATION & PORTFOLIO An analytical overview of residential building Students explore and develop a portfolio format systems applicable to single and multi-family suitable to incorporate a representative sampling dwellings. Students identify professional best of work into a finished portfolio. Design exercises in practices to ensure efficient use of materials specification, representation of materials, and ren- and finishes needed for the initial layout and derings are emphasized to enhance a professional reconfiguration of a space. Accessibility and code quality presentation. Prerequisites: Must be taken compliance, along with environmentally responsible concurrently with INTD 2830 & INTD 2930 methodologies and technologies, are stressed.

INTD 3180 — 3 UNITS INTD 3540B — 3 UNITS PSYCHOLOGY OF COLOR & APPLICATION BUILDING SYSTEMS & CODES II This course examines attitudes toward the aesthet- An analytical overview of commercial building ics of color throughout history, scientific findings systems applicable to multiple classifications about our perceptions of color, and the impact of (offices, retail, restaurant, institutional, and/or en- color on our emotions, senses, sensibilities, and tertainment spaces). Accessibility, egress, and code personal taste. Dominance and spatial experience compliance, along with environmentally responsi- through color, concordant and discordant schemes, ble building methodologies and technologies are and the visual sensations created from the context determined and applied. Prerequisite: INTD 3540A of color are explored. Through observation and experimentation, students analyze and evaluate INTD 3780 — 3 UNITS the ways in which the formal attributes of color and ADVANCED COMMERCIAL DESIGN color applications evoke human response. A commercial project in which students conduct in-depth investigations of multiple classifications INTD 3210 — 3 UNITS (office, retail, restaurant, institutional, and/or CONSERVATION & HISTORIC PRESERVATION entertainment spaces). The project’s parameters This course focuses on the identification and respon- specify the type of occupancy utilization. In a cul- sible protection of historic and cultural resources, minating presentation, students demonstrate the COURSE DESCRIPTIONS 137

relationship between parts, sequences, and finally includes historic research, the analysis and specifi- the whole space to meet California building codes. cation of materials, and necessary processes from concept to fabrication. INTD 3780L — 3 UNITS ADVANCED COMMERCIAL DESIGN LAB INTD 4550B — 3 UNITS Utilizing technical drawing and presentation FURNITURE DESIGN II techniques, this course supports the design project The development of conceptual designs for developed in INTD 3780. mass-produced seating, case goods, and tables into physical products is continued. Students engage INTD 4120 — 3 UNITS in material analysis for code adherence, research INTERIOR PRODUCT DESIGN sourcing for manufacturing and production, and This course explores the development of design apply the necessary processes to move the product ideas and processes, from preproduction to from concept to fabrication. Prerequisite: INTD 4550A fabrication, utilizing 3-D prototyping, and exploring manufacturing methods and materials. Conceptual INTD 4850 — 3 UNITS designs, individual products, and product collections PORTFOLIO for interiors are examined. Further discovery This course offers instructional support on the de- includes technical requirements, trend research, velopment and completion of an extensive portfolio product feasibility, and product marketing. demonstrating the breadth and depth of a student’s work, including its attainment of industry standards. INTD 4130 — 3 UNITS SURFACE PATTERN DESIGN INTD 4900 — 6 UNITS A studio course where creative vision is challenged to SENIOR DESIGN THESIS capitalize on the artistic expressions and principles of The thesis project is a culmination of all course textile design; expanding the elements and principles work completed in the program. This comprehen- of design to produce an end surface product for home sive design assignment is of a specialty hospital- furnishings, wall coverings, and any product related ity space, including but not limited to a retail or to interior design and decor. Emphasis is placed on restaurant environment. The final presentation technique, innovation, and globalism, along with the incorporates furnishings, fixtures, equipment, development and execution of strategies that take the surfaces, and a product design component. end product from concept to market. KNTD INTD 4510 — 3 UNITS SPECIAL TOPICS KNTD 3400 — 6 UNITS In this research-based course, students examine an FUNDAMENTALS OF MACHINE KNITTING industry specialty, with periodic findings presented Students gain competency with machine knitting throughout. The area(s) researched in this course including cast-on and off, basic stitches, stitch apply to the Senior Thesis, strengthening the over- gauge, and introductory shaping. Students build a all learning outcome of the specialization. foundation of knit structure by compiling a personal swatch library of knit fabrics. Includes a three (3) INTD 4520 — 3 UNITS hour studio. CONSTRUCTION DOCUMENTS & DETAILS Preparation of construction sets of working drawings KNTD 3700 — 6 UNITS for both residential and commercial applications. STITCH & COLOR DESIGN Students gain familiarity with conventions em- Continuing to build a swatch library and fabrica- ployed by architects, contractors, and building tion skills, the students focus on principles and trades, including architectural details, cabinet and elements of design as they relate to stitch structure millwork, and schedules. in knit fabrics. In this studio course, students utilize color predictive and trend research to interpret INTD 4530 — 3 UNITS seasonal palettes for a variety of markets. They PRACTICUM design a variety of patterns and unique stitches, This is a supervised, industry internship, thereby acquiring both an in-depth understanding Prerequisite: directly related to an identified area of study/ of knit structure and surface design. KNTD 3400 specialization. Students apply and develop industry related skills, and focus on career reflection and preparation. Placement approval required by the KNTD 3800 — 3 UNITS Department Chair. KNIT GARMENT CONSTRUCTION Students improve their patternmaking skills by INTD 4550A — 3 UNITS focusing on patterns for both cut and sew as well FURNITURE DESIGN I as full-fashioned knitwear. In addition, students This course follows the development of conceptual develop technical packet specifications and fit designs for custom residential seating, case goods, requirements for a variety of knit garments. and tables into a physical product. The course Initial costs analysis of materials in the production process are identified and estimated. Prerequisite: BDSN 3750 138 COURSE DESCRIPTIONS

KNTD 4100 — 6 UNITS MFTG 1400 — 3 UNITS FULL FASHION KNITTING APPAREL PROCESS I In this course, students study fashion silhouettes This class introduces students to the basics of and stylistic detailing as a basis for full-fashion draping and flat patternmaking, sewing, garment knitwear construction in a studio format. The focus construction, and apparel production terminology. of the course is on shaping, patternmaking, sizing, Includes a three (3) hour lab. trims, and stitch placement with an emphasis on size specifications for preproduction. Prerequisites: MFTG 1700 — 3 UNITS KNTD 3400, KNTD 3800 APPAREL PROCESS II This continuation of Apparel Process I covers con- KNTD 4200 — 6 UNITS temporary construction including a denim jacket, INDUSTRIAL STITCH PROGRAMMING knit hoodie and 5-pocket jean, finishing processes, In this course, students are introduced to Stoll and emerging trends in apparel production. In- M1 Plus software and STOLL industrial knitting cludes a three (3) hour lab. Prerequisite: MFTG 1400 equipment. Students continue building a swatch li- brary by programming and knitting a variety of knit MFTG 1880 — 3 UNITS structures and multicolor patterns using industrial COMPUTER SKETCHING I knitting machines. Prerequisites: KNTD 3400, KNTD This course focuses on computer sketching pro- 3700 fessional techniques using Abobe Illustrator. The emphasis is on market-standard fashion silhou- KNTD 4400 — 6 UNITS ettes based on chosen market groups. Additionally, INDUSTRIAL SILHOUETTE PROGRAMMING students are introduced to 3-D garment design with This course is a continuation of KNTD 4100 and the use of CLO 3-D. Prerequisites: MFTG 2050, TSCI 1440 KNTD 4200 with the emphasis on shaping, pattern- making utilizing Stoll knitwear M1 Plus software. MFTG 2050 — 3 UNITS Prerequisites: KNTD 4100, KNTD 4200 TECHNICAL SKETCHING I A flat sketching class for developing hand drawn KNTD 4800 — 6 UNITS technical garment flat sketches. This course KNITWEAR CONSTRUCTION STUDIO teaches students basic drawing skills, design detail This studio course utilizes the technical skills terminology, and standards of proportion used in and creativity accomplished through the previous the industry. courses in the making of a collection of knit gar- ments. This includes planning, construction, and MFTG 2080 — 3 UNITS yarn choices, as well as silhouette and preproduc- COMPUTER SKETCHING II tion specifications. Prerequisites: KNTD 3700, KNTD The second computer sketching course focuses on 4100, KNTD 4200, KNTD 4400 the application of Photoshop in the fashion industry, advanced techniques using Illustrator, development KNTD 4850 — 3 UNITS of ePortfolios, and the implementation of 3-D design KNITWEAR COLLECTION DESIGN ideas in production, industry standard apparel In this course, students plan and develop knitwear CADs. Prerequisite: MFTG 1880 collections. This includes planning and research for both the technical and creative processes of MFTG 2120 — 3 UNITS creating a cohesive collection. Students prepare MERCHANDISING, COSTING & SPECIFICATION portfolios for professional presentations and inter- In this introduction to the design and product viewing including fabrication swatches and creative development processes involved in creating fashion and technical illustrations to best exemplify their apparel, students examine the development of aesthetic, knowledge of trend, and market appli- collections and groups for specific target markets cation. Prerequisites: KNTD 3700, KNTD 4100, KNTD and study the technical processes of costing and 4200, KNTD 4400 specifications required to produce the merchan- dise. Students develop their own line of apparel for MFTG a specific target customer and provide the technical packs necessary for production of the line. Prereq- MFTG 1150 — 3 UNITS uisites: MFTG 1150, MFTG 1400, MFTG 2050 MARKETING DYNAMICS FOR FASHION An examination of the four parts of the marketing MFTG 2330 — 3 UNITS mix (product, price, promotion, and distribution). COMPUTER GRADING, MARKING & CUTTING Students learn how micro- and macro- This course introduces students to the principles environments influence lifestyles and buying of pattern grading, including manual techniques of behavior. Students, using teamwork, apply their chart and stack grading. The course uses Gerber knowledge in analyzing case studies relevant to Technology’s computerized digitizing, grading, and the fashion industry. marker-making system. Industry spreading and cutting techniques are demonstrated. Prerequisites: MFTG 1700, DESN 1760 (For Fashion Design Majors) COURSE DESCRIPTIONS 139

MFTG 2350 — 3 UNITS sustainability frameworks are also explored as GLOBAL HUMAN RESOURCE MANAGEMENT well as global economy logistics. Prerequisites: This course explores the essentials of human re- MFTG 2500, MFTG 2580 source management in today’s global organizations. Best practices in recruitment, motivation, team- MFTG 2560 — 3 UNITS work, training, and development, labor compliance, COMPUTER PATTERN DRAFTING, GRADING & MARKING performance appraisal, and compensation are This course introduces students to computer examined. Current issues in worker’s rights, safety, pattern drafting, grading and marker making. Stu- and ergonomics are discussed. Students apply their dents learn to digitize patterns, make computer knowledge through the use of case studies. markers and develop patterns using the Gerber system. Prerequisite: DESN 2560 or MFTG 1400 MFTG 2420A — 3 UNITS APPAREL MANAGEMENT TECHNOLOGY I MFTG 2580 — 3 UNITS Students in this course explore the various tech- SOURCING & INVENTORY MANAGEMENT nologies used in the management and control of This course analyzes the procedures for budget- the product development and supply chain process. ing, purchasing, and controlling the materials Wearable technology, direct-to-consumer technol- necessary for apparel sourcing both domestically ogies and analytics are examined as well as other and on a global scale. Prerequisites: MFTG 2120, new systems that provide information necessary TSCI 1440 for critical decision making in the fashion industry. Prerequisite: MFTG 1400 MFTG 2640 — 3 UNITS QUALITY CONTROL MANAGEMENT MFTG 2420B — 3 UNITS Students examine methods of establishing stan- APPAREL MANAGEMENT TECHNOLOGY II dards of quality for design, fabrics, and manufac- In this advanced course, students examine the use turing. They develop control systems to assure of technology in managing operations and making apparel production standards. The course is based critical decisions, from the design of the product to on the underlying management philosophy of Six its delivery to retail. Students use NGC to develop Sigma. Prerequisites: MFTG 1400, TSCI 1440 technical packs in cyberspace for global usage. They also use NGC product lifecycle management MFTG 2680 — 3 UNITS (PLM) systems in the management and administra- WHOLESALE SELLING tive calendar tasks in orchestrating global activities In this in-depth course in sales management, and logistic tactics, and control of the supply chain. students learn how to plan and develop their terri- AIMS 360, an enterprise resource planning (ERP) tories, hire and train a sales force, forecast sales, system is used for inventory management. and supervise the sales organization. Prerequisite: Prerequisite: MFTG 2120 MFTG 1150

MFTG 2500 — 3 UNITS MFTG 2720 — 3 UNITS COST CONTROL & COSTING MARKET ANALYSIS & PRESENTATION A study of cost control systems and cost-effective This capstone course is devoted to the commer- processes, this course focuses on analyzing and cial development of an apparel line based upon understanding the cost efficiencies of apparel an understanding of modern marketing and companies by department. Prerequisites: GNST 1450, manufacturing concepts. Prerequisites: MFTG MFTG 2120 1150, MFTG 2500. Must be taken the last quarter of program MFTG 2520 — 3 UNITS GLOBAL TRADE DYNAMICS MFTG 2780 — 3 UNITS In this in-depth exploration of industry trends OWNERSHIP & FINANCE associated with globalization, students examine the After examining the strategies, procedures, and strategic alliances and the sourcing and distribu- financial implications involved in developing, oper- tion channels required for production, as well as ating, and running a business, students complete the opportunities for exporting finished products. a start-up business plan that focuses on company Prerequisites: MFTG 1150, MFTG 2350 goals, marketing strategies, production needs, and financial analysis of the projected balance MFTG 2550 — 3 UNITS sheet and income statement. Prerequisites: MFTG PRODUCTION CONTROL & PLANNING 2350, MFTG 2500 This course examines principles of pre-season and in-season production planning and logistics based MFTG 4100 — 1 UNIT (ELECTIVE COURSE) on analyzing, forecasting, developing, deputizing, DESIGN DEVELOPMENT FOR THE DENIM MARKET and supervising within an apparel manufacturing An overview of the denim market to introduce organization. Students devise a suitable pro- students to the adaptive design process; students duction plan based on efficient control methods. use a basic jean block and adapt new styles from Circular apparel manufacturing theories including that block. Prerequisite: MFTG 1700 140 COURSE DESCRIPTIONS

MFTG 4120 — 1 UNIT (ELECTIVE COURSE) effect of light on color, and the color management FASHION & FACTORING process are discussed. Prerequisites: MFTG 1880, The course examines the use of factoring to finance MFTG 2120 apparel lines and the types of factoring available. The course reviews the history of factoring and MFTG 4450 — 1 UNIT (ELECTIVE COURSE) today’s current practices. Prerequisite: MFTG 2500 PROMOTIONAL STRATEGIES FOR APPAREL COMPANIES This course examines a variety of promotional tools MFTG 4130 — 1 UNIT (ELECTIVE COURSE) used by apparel companies. Students examine ERP CONCEPTS FOR THE FASHION INDUSTRY the different promotional strategies used by large This course provides a full understanding of the firms and those used by small firms. Prerequisite: Enterprise Resource Planning software solution MFTG 1150 (ERP). Students learn principles and procedures involved in the business applications of ERP using MFTG 4560 — 1 UNIT (ELECTIVE COURSE) a completely integrated order production and COMPLIANCE: DOMESTIC & GLOBAL inventory control processing system. Prerequisite: A focused course on a key topic of the apparel MFTG 2420B industry. Course explains federal, state, and global issues in compliance and the responsibility of man- MFTG 4200 — 1 UNIT (ELECTIVE COURSE) ufacturers in the process. FABRICS & FINISHES This course focuses on identifying weaves and MFTG 4580 — 1 UNIT (ELECTIVE COURSE) finishes on fabrics. Students examine the com- PREDICTIVES, TRENDS, SHOPPING REPORTS: KEYS TO SUCCESS patibility of fabric choice to garment construction. An advanced course in the importance of consumer Prerequisite: TSCI 1440 trends in developing fashion apparel. The use of predictives in line development is discussed. The MFTG 4210 — 1 UNIT (ELECTIVE COURSE) use of shopping reports is also emphasized. ELEMENTS OF FIT Principles of fit analysis and fit terminology are MFTG 4760 — 1 UNIT (ELECTIVE COURSE) examined. Students learn to make fit corrections on PRODUCT LICENSING: APPAREL/ENTERTAINMENT patterns and experience doing fit corrections to This course explores the growth of product actual garments. Students are exposed to technical licensing in both the domestic and global arenas. design principles. Prerequisite: MFTG 1700 Topics include branding through product licensing, components of product licensing, and legal issues. MFTG 4220 — 1 UNIT (ELECTIVE COURSE) Prerequisite: MFTG 1150 SUSTAINABILITY & THE FASHION INDUSTRY This course examines how the fashion industry is MFTG 4810 — 1 UNIT (ELECTIVE COURSE) responding to the greening of America. The sustain- IMPORT/EXPORT GUIDELINES ability issues facing the fashion industry include This course examines the organizational procedures, fabrications, other environmental conditions, documentation, and considerations in importing and economics, and social responsibility. Discussion exporting apparel. Prerequisite: MFTG 2520 focuses on sourcing green materials, green product development/production processes and how the fashion industry can use these concepts to improve MMKT brand image and increase brand equity. MMKT 1550 — 3 UNITS MARKETING & BRAND DEVELOPMENT MFTG 4230 — 1 UNIT (ELECTIVE COURSE) This course introduces and highlights the basic DRAPING CONCEPTS marketing principles which provide the framework for This beginning draping class introduces students to understanding the importance, value, and impact of the draping process, enabling them to produce a marketing and brand management. draped and pinned garment from a sketch. Prereq- uisite: MFTG 1700 MMKT 1650 — 3 UNITS CONSUMER BEHAVIOR & RESEARCH MFTG 4380 — 1 UNIT (ELECTIVE COURSE) A course that examines the sociological and TRADE AGREEMENTS & THE APPAREL INDUSTRY psychological variables that shape the consumer This course explores the impact of trade agree- decision-making process. Students explore a vari- ments (NAFTA, CAFTA, CBI, AGOA, etc.) on the ety of methodology and research techniques for un- apparel industry. The course reexamines the derstanding consumers’ wants and needs, attitude importance of infrastructure, culture, and language formation, purchase motivation, and consideration, in manufacturing off-shore. as well as maximizing satisfaction and consumer loyalty. Prerequisites: MMKT 1550, MMKT 2880 MFTG 4410 — 1 UNIT (ELECTIVE COURSE) FASHION & COLOR MANAGEMENT This course examines the role of color management in the fashion industry. Choosing color palettes, the COURSE DESCRIPTIONS 141

MMKT 2080 — 3 UNITS MNWR 3080 — 3 UNITS BRAND MANAGEMENT STRATEGIES TEXTILES FOR MENSWEAR Students gain an understanding of basic brand This course explores fabrics and finishes for principles through exposure to classic and con- appropriate use in menswear including suiting, temporary branding strategies, applications, and denim, knits, and performance fabrics. Importance case studies. Students explore key brand identity of weight in fabric choice is discussed in relation elements, positioning and leveraging brand equity. to the requirements of the season and the styling Prerequisite: MMKT 1650 features. Students also explore innovative textiles from a sustainability point of view. MMKT 2420 — 3 UNITS MARKETING COMMUNICATIONS MNWR 3120 — 3 UNITS Through the written word marketers evoke images DIGITAL DESIGN FOR MENSWEAR that resonate with the target market. This course This course focuses on computer sketching explores traditional and new media communication techniques using Adobe Illustrator and Adobe methodology. Students acquire a wide variety of Photoshop to create professional quality garments writing skills to effectively communicate across and graphics specifically geared towards mens- traditional and new media platforms. Prerequisite: wear. The emphasis is on well-rendered menswear MMKT 2080 garments and graphics. Proficiency is demonstrated by designing, merchandising and presenting muse MMKT 2460 — 3 UNITS looks for an upcoming full collection. Looks need to GLOBAL MARKETING be rendered effectively and shown in an industry- Students gain insights on how different social acceptable presentation. cultures impact consumer behavior, product preference, the retail environment, and marketing MNWR 3160 — 3 UNITS communication. The course draws on case studies MEN’S APPAREL PROCESS and competitive analysis to develop an understand- This advanced course in manual patternmaking ing of best practices for success within the global focuses on menswear patterns and blocks based marketplace. Emphasis is placed on the impact on sizing specifications for the different menswear of digital marketing and sales platforms. markets (men’s, young men’s, big and tall). Empha- Prerequisites: MMKT 2080, MMKT 2420 sis is on industry standard details and construction. Includes a three (3) hour lab. MMKT 2780 — 3 UNITS INTEGRATED MARKETING COMMUNICATIONS MNWR 3250 — 3 UNITS In this advanced marketing course, students HISTORY OF MENSWEAR explore creative message strategies including: This course tracks the shifts in men’s fashion by traditional and new media, public relations, and examining the evolution of menswear through the other innovative means of communication. Apply- chronicle transformation of the silhouette from ing these techniques, they create an effective the 18th century to current modern day tailoring integrated marketing communications campaign and streetwear fashion. Topics of interest are also that meets the challenges posed by promoting in addressed. a sophisticated, rapidly evolving marketplace. Prerequisites: MMKT 2420, MMKT 2460, COSM 2250 MNWR 3350 — 3 UNITS MEN’S TAILORING MMKT 2880 — 3 UNITS Students apply detailed construction techniques in MARKETING ESSENTIALS the development of suits and sport-tailored apparel. An examination of micro- and macro- marketing Additional emphasis is placed on development of strategies involving the four parts of the marketing pockets and the waists of trousers. mix (product, price, promotion, and distribution). Students learn how environment, lifestyles, and buy- MNWR 3450 — 3 UNITS ing behavior influence the marketing/merchandising MEN’S FIT ANALYSIS approach and they work in teams to create, develop, This is an advanced course based on the principles and present a marketing plan for a new product. of fit as applied to menswear. Students apply their knowledge by completing fit corrections to patterns MNWR and actual garments.

MNWR 3050 — 3 UNITS MNWR 3500 — 3 UNITS MERCHANDISING MENSWEAR CAD FOR MENSWEAR This course examines the merchandising of mens- An advanced course in designing menswear using wear from dual perspectives: the development of computer pattern drafting technology. Emphasis is a product line for different tiered brands and the placed on techniques synthesizing the use of Gerber retailer’s need for proper product presentation of 2-D and 3-D pattern drafting software. menswear in their store. 142 COURSE DESCRIPTIONS

MNWR 3550 — 6 UNITS MPDV 1750 — 3 UNITS COLLECTION DESIGN FOR MENSWEAR TRENDS & FASHION FORECASTING Students engage in researching and designing In this course, students combine systematic re- collections for specific menswear markets. The im- search with personal insight to produce individual portance of costing and achieving a proper balance trend reports that support and shape their own of design categories is examined. Students travel to design objectives. As components of their research, Central America to experience the development and they assess the influence of visual arts, music, and production of menswear apparel. popular culture on runway, retail, and street fashion, with particular attention to the decisive impact of MNWR 3650 — 3 UNITS social media communities and fashion blogs on DESIGNING MEN’S ACCESSORIES the art and science of current trend forecasting. Students research the different menswear acces- Prerequisite: MMKT 1550 sory categories and then apply design principles in creating a group of casual men’s accessories which MPDV 1800 — 3 UNITS reflects the concept of their apparel line. FUNDAMENTALS OF SKETCHING A flat sketching course for line development, line MNWR 3680A — 3 UNITS sheets, and specification sheets. Students learn MARKETING & COLLECTION ANALYSIS: PREPARATION basic drawing skills for garment illustration and This capstone course focuses on the development of a the correct terminology used for identifying design menswear collection. The course synthesizes design details on garments. and construction skills in creating a cohesive line. MPDV 1850 — 3 UNITS MNWR 3680B — 3 UNITS DIGITAL SKETCHING & RENDERING MARKETING & COLLECTION ANALYSIS: PRESENTATION Introduction to Adobe Illustrator and its use as a This capstone course focuses on the development tool for drawing technical flat sketches with accu- of a menswear collection. The course synthesizes rate proportions and garment details. Instruction design, marketing, and operational functions in in the use of Adobe Illustrator tools and workspace creating a cohesive line. Students present their to create effectively organized and editable digital collection to industry experts. files. Prerequisite: TECH 1100

MNWR 3780 — 3 UNITS MPDV 2100 — 3 UNITS MARKETING COMMUNICATION FOR MENSWEAR FASHION MERCHANDISING & ASSORTMENT PLANNING This course provides a framework for the student An in-depth study of the financial planning process to apply marketing communication and social media for the apparel industry. Students are introduced methodology in developing a strategy that supports to pricing principles, the purchasing process, the promotion of a menswear line in today’s methods of analysis, and calculating profitability. competitive marketplace. Utilizing Excel, a six month financial plan and unit plan are created by each student in a series of MNWR 3820 — 3 UNITS classroom exercises. Prerequisite: GNST 1450 DISTRIBUTION STRATEGIES FOR MENSWEAR The course explores the new organizational MPDV 2150 — 3 UNITS models and channels of distribution used in the DIGITAL PRESENTATION APPLICATIONS menswear industry to reach target customers and An advanced course, where students integrate the reflect their cyber lifestyles. Physical distribution/ use of Adobe Illustrator, Photoshop, and InDesign logistics are analyzed for their appropriateness in to develop industry-standard digital presentations. the current marketplace. Emphasis is placed on both technical and aesthetic mastery of computer applications that are specific to the evolving needs of the fashion industry. MPDV Prerequisite: MPDV 1850 MPDV 1500 — 3 UNITS PRODUCT DEVELOPMENT FUNDAMENTALS MPDV 2200 — 3 UNITS An introductory course that highlights the processes DIGITAL DESIGN involved in the preproduction phase of apparel prod- Students apply skills previously learned in Comput- uct development: planning, forecasting, fabrication, er Aided Fashion Design I to digital file development developing silhouettes and specifications, pricing using Adobe Photoshop software. Course projects and sourcing. Students examine the best practices of focus on the digital manipulation of photo imagery the most successful brands in the fashion business and the development of fabric prints and graphics to understand how companies must position them- with emphasis on the elements and principles of selves to be successful in this field. Career paths and design. Prerequisites: DESN 2530, MPDV 1800 job opportunities are defined and explored. COURSE DESCRIPTIONS 143

MPDV 2300 — 3 UNITS MPDV 2820 — 3 UNITS TREND & DESIGN APPLICATION FASHION START-UP STRATEGIES An introduction to the creative process involved This course challenges students to evaluate and in developing fashion apparel for both retail and apply emerging technologies, social media, crowd manufacturing companies. Students learn how to funding, and supply chain logistics to create their conduct trend research and translate their ideas own fashion start-up. Emphasis is placed on into products for a specific market and category of understanding consumer behavior in the digital era merchandise. Prerequisite: MPDV 1800 and meeting customer expectations while building a brand and new brand experience. Prerequisites: MPDV 2400 — 3 UNITS MPDV 2100, MPDV 2700 PREPRODUCTION FOR APPAREL A study of the process of garment prototype devel- MPDV 2850 — 3 UNITS opment and approval prior to production. Students BRAND PORTFOLIO DEVELOPMENT learn how to create a technical packet of specifica- Students research and illustrate original designs tions and fit requirements for a variety of clothing for one brand and distinct market segments of their styles utilizing the Gerber Technology web-based choice to expand the content of their portfolio. PDM system. Initial costs of all materials incurred in Consideration is given to the use of technology as the production process are identified and estimated. a means to expose and promote the students’ skill Prerequisites: MFTG 1400, MPDV 1800, MPDV 1850 level to the global job market. Personal branding of the students’ portfolio is encouraged along with MPDV 2700 — 3 UNITS effective presentation techniques and formatting. CLASSIFICATION & LINE DEVELOPMENT Prerequisites: MPDV 2150, MPDV 2700 A continuation of the MPDV 2300 Trend and Design Application course. Students create their own line MPDV 2950 — 3 UNITS of exclusive products for an existing business. Em- INTERNSHIP phasis is placed upon analyzing past selling results Through on-the-job training, students gain valuable and incorporating those findings into a portion of insight as they apply theory and skills learned in the new line. Students learn how to make effective the classroom to actual work situations and explore presentations of their seasonal lines while defend- career options. An internship blends theory and ing their design decisions. Prerequisites: MPDV 1850, practice, combining academic training with employ- MPDV 2300 ment in fields related to their course of study.

MPDV 2750 — 3 UNITS MPDV 3100 — 3 UNITS PRODUCTION & SOURCING STRATEGIES GARMENT CONSTRUCTION & ANALYSIS Students apply previously learned skills in garment In this course, students gain valuable experience in specifications and costing to complete the produc- identifying and evaluating the apparel construction tion cycle. Emphasis is placed on how to source all techniques, fabric selection strategies, and mass components of a garment, locate a maker for the production processes and pricing used in developing garment, negotiate price for a garment, and develop garment prototypes. In visits to local production sites, a merchandising and production calendar. Students they match construction, stitch, and style details to visit and evaluate a production facility. Prerequisite: appropriate manufacturing facilities and machinery MPDV 2400 capabilities. By comparing innovative practices and garments from like brands, they acquire the ability to MPDV 2780 — 3 UNITS establish construction standards for a wide variety TECHNICAL DESIGN of product categories and price points. Prerequisite: In this course, students produce a sample of one MPDV 3200 of their original designs. Emphasis is on creating a prototype by developing garment specifications, MPDV 3200 — 6 UNITS applying advanced draping and pattern drafting PATTERN & FIT ANALYSIS techniques, and assessing the fit. Prerequisites: This course focuses on the development of first pat- MFTG 1400, MFTG 1700, MPDV 1850, MPDV 2400 terns for both woven and knit fabrics from technical specification sketches. Students analyze the effect of MPDV 2800 — 3 UNITS draping, body measurements, pattern shapes, and ADVANCED PREPRODUCTION production construction techniques on garment fit, A continuation of the Preproduction for Apparel quality, and performance. course, students expand their understanding of garment specifications and construction. Empha- MPDV 3250 — 3 UNITS sis is placed upon analyzing the choices made for QUALITY ASSURANCE IN TECHNICAL DESIGN materials and garment construction, and how these An examination of the processes required to control choices affect the price of a garment. Students use apparel quality, with emphasis on current quality the NGC cloud-based PLM system to create technical standards in the global fashion supply chain across packs and cost sheets. Prerequisite: MPDV 2400 various retail price ranges. Students conduct quali- ty testing during the various stages of product 144 COURSE DESCRIPTIONS

development, carefully considering compliance MPDV 4100 — 6 UNITS issues in fabric and trim choices, textile color PRODUCTION PATTERN DRAFTING application, factory sewing processes, and garment In this advanced course in developing patterns using fit. The course also surveys current government Gerber Technology, students focus on the regulations and individual company standards for creation of production-ready patterns from tech- testing at all stages of product development. nical specification sketches as well as finished Prerequisite: MPDV 3100 garments. They learn to ensure fit by modifying pro- duction patterns while maintaining performance and MPDV 3300 — 3 UNITS design integrity. The course examines principles of FABRIC MANAGEMENT grading (including manual techniques of chart grad- A comprehensive analysis of textile materials in ing) and industry spreading and cutting techniques, which students deepen their understanding of fiber as well as the use of computerized markers, which and fabric choices suitable for specific garment the students themselves create. Prerequisite: types and end-use applications. Students in this MPDV 3450 culminating course synthesize all they have learned about contemporary textiles, garment performance MPDV 4200 — 3 UNITS and construction, industry-standard technology, TRIM DEVELOPMENT & APPLICATION and price-point structures appropriate to specific Students research and analyze how trims are used markets. The course also examines legal issues for function, decoration, and support in the develop- currently impacting the textiles industry. ment of garments for a variety of product categories and target markets. Field trips to local suppliers MPDV 3450 — 3 UNITS enable students to observe and evaluate trim selec- COMPUTERIZED PATTERNMAKING APPLICATIONS tion and construction methods appropriate for trim In this course, students reinforce skills developed application and surface embellishments. Students in previous manual pattern drafting classes and also learn to document specifications for trims and apply their knowledge to create patterns using are challenged to provide innovative solutions for Gerber Accumark software. They explore additional the use of trim when developing garment proto- techniques for drafting prototype patterns from types. Prerequisite: MPDV 3300 specifications, inspiration garments, and sketches. Students also plot completed patterns and create MPDV 4250 — 3 UNITS sample markers to determine fabric yields for cost- SUSTAINABLE PRACTICES IN DESIGN ing estimates. Prerequisite: MPDV 3200 In this course, students investigate sustainability from a global perspective, examining the impact of the MPDV 3600A — 3 UNITS fashion industry on people and the planet. Research ADVANCED TECHNICAL ILLUSTRATION I includes an analysis of transparent and responsible Students advance their illustration skills focusing production practices, current industry standards and on the speed and accuracy required for the devel- governmental compliance, innovative best practices in opment of industry standard technical flat sketches design, and maintenance of healthy economies within of garments and trims. Emphasis is on the creation, the framework of sustainability. Prerequisite: storage, and reuse of digital assets and on formatting MPDV 3450 and organizing digital files. Prerequisite: MPDV 3200 MPDV 4400 — 3 UNITS MPDV 3600B — 3 UNITS SUPPLY CHAIN & LIFECYCLE PLANNING ADVANCED TECHNICAL ILLUSTRATION II This course examines how to manage the global In this continuation of MPDV 3600A, students master supply chain by utilizing the lifecycle planning process their skills in technical flat illustration and file necessary to ensure on-time delivery of products to management. They learn to integrate the use of pho- the consumer. As a product manager for a newly de- tography in communicating fit corrections and style veloped product category for a major retailer, students revisions. Students are further challenged to apply use PLM (Product Lifecycle Management) software or their skills across a variety of industry requirements. Excel spreadsheets to plan, schedule, and coordinate Prerequisite: MPDV 3600A all phases of supply chain research and decision-mak- ing, line planning and creation, technical design, MPDV 3700 — 3 UNITS sourcing, production, and distribution. Students 3-D PATTERN MAKING demonstrate proficiency in communication skills Students explore applications of 3-D fashion design through a variety of written and oral projects. software to create virtual, true-to-life garment vi- Prerequisite: MPDV 4250 sualization. They work to create new efficiencies in the design process, prototype development, pattern MPDV 4500 — 3 UNITS drafting, fit analysis and supply chain management. INTERNSHIP Prerequisite: MPDV 4100 Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore COURSE DESCRIPTIONS 145

career options in technical design. Prerequisite: MRCH 1420 — 3 UNITS MPDV 4100 TEXTILES & PRODUCT ANALYSIS Students in this course identify and select fabrics MPDV 4600 — 3 UNITS and fabric finishes to fulfill specific customer needs DESIGN THINKING: RESEARCH & IDEATION relating to garment structure, design aesthetic, In this first of two consecutive project-based performance, and care across divergent target courses designed to prepare students for the rigor market groups. Students also master the precise and creative vitality sought by the industry, students textile terminology essential to effective communi- use design thinking to research a technical design cation with designers, manufacturers, and market- issue that calls for process or product innovation or ers. Prerequisite: MRCH 1100 improvement. Their project may address oppor- tunities found in underserved markets, emerging MRCH 1450 — 3 UNITS technologies, or in global supply chain manage- CONCEPTS IN TREND FORECASTING ment. Through a process of human centered An introduction to the concepts behind professional discovery, students define and interpret a problem, trend forecasting. Students learn to understand ideate their concept for resolving it, and identify the fundamentals of the trend forecasting research potential risks to implementation before presenting process through the analysis of current events, social their solution for review and evaluation to peers and industry representatives. Prerequisite: MPDV 4250 and cultural influences, and industry observation. Emphasis is placed on interpreting research into MPDV 4700 — 3 UNITS viable macro trends. Prerequisites: MRCH 1420, PROTOTYPE DEVELOPMENT & ANALYSIS MRCH 1750 In this capstone course, students design a garment of their choice to be executed to their specifica- MRCH 1550 — 3 UNITS tions by a local sample maker. In the process, they THE RETAIL ENVIRONMENT exhibit their understanding of fabric selection and This course explores store and non-store retailing proper garment fit; they validate their ability to give formats, structure, purpose, as well as the chal- detailed, precise and complete instructions (de- lenges and integration of retail channels. Students veloped in previous pattern drafting and technical gain an understanding of the retail industry and design classes) to produce a completed prototype; are exposed to today’s global environment. They and they demonstrate their time management skills are introduced to franchising, licensing, branding, by adhering to schedules and meeting deadlines. and pertinent retail terminology. Career paths and Includes a three (3) hour lab. Prerequisites: MPDV opportunities in the fashion industry are further 3450, MPDV 4100 defined and explored. Prerequisite: MRCH 1100

MPDV 4850 — 3 UNITS MRCH 1750 — 3 UNITS DESIGN THINKING: IMPLEMENTATION MERCHANDISING STRATEGIES In this second component of the MPDV Design Think- This course gives students insight into the com- ing sequence, students develop a complete business plexity of decision making for buying and planning strategy for the product or process innovation begun merchandise assortments and product develop- in MPDV 4600 and now linked to a specific brand ment. Emphasis is also placed on the application of and target market. The business strategy details technology to solve business problems. Students specifications, prototypes, experimentation methods, develop problem-solving skills through the analy- enumerates a budget and costs, describes sourcing sis of current business practices in merchandising, strategies including a production timeline, and iden- including buying, assortment planning, pricing, tifies potential business partners to support and help inventory control, and purchase timing. The launch the new product or process. Students then importance of customer service and developing culminate their accomplishment by presenting their strategic partnerships with vendors and suppliers new concepts to an industry panel for critique and is examined. Prerequisite: MRCH 1550 evaluation. Prerequisite: MPDV 4600 MRCH 1820 — 3 UNITS TREND ANALYSIS & STYLING CONCEPTS MRCH This course is an introduction to the methodology MRCH 1100 — 3 UNITS of tracking and forecasting trends in the fashion industry. Students examine how world economy, THE BUSINESS OF FASHION MERCHANDISING popular culture, visual arts, runway collections, A survey of the fashion apparel industry, with and retail and street fashion combine in varying de- emphasis on the roles played by design, textile and grees to shape current styles and determine future product development, merchandising, and distribu- trends. A culminating styling project challenges tion in the creative and business cycles. This course them to synthesize what they have learned in an introduces students to apparel terminology, textile informed prediction about future trends for and manufacturing resources, and industry partic- a specific brand and target market. Prerequisite: ipants, as well as to the many career paths and job MRCH 1420 opportunities open to them. 146 COURSE DESCRIPTIONS

MRCH 1920 — 3 UNITS MRCH 2690 — 3 UNITS APPLIED DIGITAL COMMUNICATION PRODUCT DEVELOPMENT Students integrate their knowledge of Adobe In a highly competitive retail environment where Photoshop, Illustrator, and InDesign to create product differentiation is key, students propose a effective digital campaigns for the marketing and new private label initiative for an existing brand merchandising of apparel, footwear and accesso- in a pop-up location after analyzing consumer ries. Emphasis is on innovation and concept design demand, studying the history of private label, and explorations enhanced by computer-aided applica- examining the process of product development. tions. Prerequisite: TECH 1100 Prerequisites: MRCH 2640, MRCH 2760

MRCH 1950 — 3 UNITS MRCH 2760 — 3 UNITS EXCEL FOR BUSINESS APPLICATIONS ADVANCED BUSINESS APPLICATIONS This course is designed to assist the student in This course is an advanced study of Excel, an im- developing a facility with electronic spreadsheets portant and necessary skill in today’s business in support of effective business management. sector. Students become proficient in functions Students develop a working knowledge of comput- such as managing data using tables, enhancing erized spreadsheet and chart functions as applied to charts, using what-if analysis and PivotTables. business management concepts with related math- Prerequisite: MRCH 1950 ematical formulas and operational requirements. Prerequisite: GNST 1450 MRCH 2770 — 3 UNITS CASE STUDIES IN RETAIL STRATEGIES MRCH 2210 — 3 UNITS In this capstone course, students analyze the MERCHANDISE PRESENTATION STRATEGIES current business practices of a prominent retailer In this course, students learn how to develop effective with special attention to the organization’s present product placement concepts across a variety of shop- strengths and weaknesses, the challenges it faces ping platforms from in-store to electronic devices in today’s global economic climate, and the impact to increase customer satisfaction, drive sales, and of current trends in consumer purchasing behaviors increase profitability. Emphasis is also placed on how on its financial health. Through research, the stu- data is being used to enhance visual merchandising dent assesses the organization’s current value and execution. Prerequisites: MRCH 1550, MRCH 1820 makes informed recommendations for maximizing future growth. Prerequisites: MMKT 2460, MRCH MRCH 2420 — 3 UNITS 2640, SMED 2750 GLOBAL SUPPLY CHAIN & LOGISTICS A thorough exploration of international sourcing, MRCH 2810 — 3 UNITS production, and distribution strategies current in SUSTAINABILITY & SOCIAL RESPONSIBILITY the textile and apparel industries. Students gain Introduces students to the concept, history, and practical understanding of global supply chain science of sustainability and its relationship to the management and import/export regulations and business of ethical fashion. Coursework topics a heightened awareness of the legal, ethical, focus on the development of eco-friendly materials, economic, and social implications of sourcing deci- responsible manufacturing and distribution, and sions. Prerequisite: MRCH 1420 how companies are integrating social responsibility for the environment into their corporate philosophy MRCH 2640 — 3 UNITS and business practices. Prerequisites: MMKT 2460, BUYING MPDV 2400, MRCH 2420 In this course, students combine quantitative anal- yses and financial planning with creative merchan- MRCH 2860 — 3 UNITS dising strategies to curate a dynamic assortment MERCHANDISE PLANNING & ALLOCATION for their target consumer. Through market and Students apply previously learned merchandising trend research, the integration of business acumen concepts with new analytics to measure common with aesthetic principles is covered in order to cre- retail metrics. Using analysis of past and current ate the optimal customer experience. Prerequisites: performance, students identify trends, develop MPDV 2100, MRCH 2760 financial plans, and learn various allocations meth- ods used in the retail buying industry. Prerequisites: MRCH 2660 — 3 UNITS MRCH 2640, MRCH 2760 DATA INSIGHTS & FASHION ANALYTICS In this course, students explore the current con- cepts of customer analytics and their application SMED to business practices in the retail industry. They analyze data collection methods and implement SMED 1100 — 3 UNITS best strategies for their chosen case study compa- INTRODUCTION TO SOCIAL MEDIA ny. Guidelines for practices in the field of Artificial This course introduces students to the history, Intelligence and the use of large datasets are theory, and technology of social media. Students reviewed. Prerequisites: MRCH 2640, MRCH 2760 explore the different social media outlets and have COURSE DESCRIPTIONS 147

hands-on experience with social media technology. SMED 2850 — 3 UNITS Students learn how to use this new media produc- MARKETING ANALYTICS tively, and have a framework for understanding and This practical class looks at the application of data evaluating social media platforms. science to solve marketing problems. Students learn to parse both big data and internal analytics SMED 1700 — 3 UNITS to understand how to use both to improve KPI WRITING FOR NEW MEDIA reporting, demonstrate return on investment and This course examines practices of writing in digital create effective marketing campaigns. The objec- environments such as social media, blogging, ad- tive of this course is to understand the relationship vertising, journalism, and public relations. Students of analytics to decision making and how to tell the learn to write in persuasive and impactful language story — the who, what, how, and why — of the data. while honing in on organization, grammar, and syntax. Prerequisite: MRCH 1950 Prerequisites: MMKT 1550, SMED 1100 SMED 2880 — 3 UNITS SMED 2100 — 3 UNITS NEW MEDIA PUBLIC RELATIONS NEW MEDIA STRATEGY Students use practical and hands on experience to Students learn how to identify a target new media develop an understanding of the role new media audience using profiling techniques, technographics, plays in current public relations. Students gain and social computing. Through case studies and practical knowledge of these techniques by devel- lectures students understand how to develop a oping and presenting individual online campaigns in strategy to effectively implement best new media class. Prerequisite: SMED 1700 practices into a business or brand. Prerequisites: MMKT 1550, MMKT 2080 SMED 2920 — 3 UNITS SOCIAL MEDIA & CULTURE SMED 2300 — 3 UNITS In this course students analyze different social me- NEW MEDIA TRENDS dia platforms and how this technology affects our Students take an in-depth look at the biggest culture. Students examine how these platforms di- new media forces. Students evaluate current rectly affect family, community, history and privacy. online marketing trends for these outlets and use Prerequisites: SMED 2100, SMED 2300 research of global trends to forecast what is in store for the next generation of online marketing. SMED 2950 — 3 UNITS Prerequisite: SMED 1700 INTERNSHIP Through on-the-job training, students gain valuable SMED 2500 — 3 UNITS insight as they apply theory and skills learned in the ONLINE VIDEO PRODUCTION classroom to actual work situations and explore This course introduces the art and science of video career options in the new media industry. production for marketing purposes. Students study Prerequisite: SMED 2300 and practice techniques for filming and editing in the digital environment. Hands-on learning is SMED 3100 — 3 UNITS reinforced through instructor evaluation and peer MOBILE APPLICATION MARKETING critiques. In this course students explore the global trend of mobile marketing and applications. Students re- SMED 2550 — 3 UNITS search current mobile programs using case studies INTELLECTUAL PROPERTY & MEDIA LAW and trend analysis to understand how to create and In this course, students examine the law around implement a successful mobile marketing applica- the creation and distribution of media. This survey tion that create customer engagement and revenue. introduces students to patent, copyright, trade- mark, and privacy law with a goal to provide enough SMED 3300 — 3 UNITS information that students can spot issues and know SEARCH ENGINE OPTIMIZATION & ANALYSIS where to turn for help. Through case study, mock Students learn the importance of using search court, and mock negotiation, students see the engine optimization and ROI to build a successful practical application of the law as it relates to their online business. Through lecture and case studies area of study. students learn optimization techniques and how to convert clicks into monetary sales. SMED 2750 — 3 UNITS E-COMMERCE MARKETING SMED 3400 — 3 UNITS Students learn how to create a successful online NEW MEDIA NARRATIVE WRITING business. Through class lecture and industry Students learn narrative storytelling techniques to speakers students learn how to navigate create a successful online marketing campaign that e-commerce applications including document impacts brand and business value. Through class automation, domestic and international payment lectures and case studies students understand systems, online banking, and shopping cart soft- the importance of engaging a customer through ware. Prerequisites: MRCH 2210, SMED 1100, persuasive and relative marketing content. Prereq- SMED 2920 uisite: SMED 4100 148 COURSE DESCRIPTIONS

SMED 3700 — 3 UNITS SMED 4500 — 3 UNITS INTERNATIONAL STRATEGIES FOR NEW MEDIA LAW & ETHICS IN MEDIA This course focuses on global communication plat- In this class, students gain an understanding forms as tactical communication tools. Students of key legal issues affecting modern media and understand the development and use of new media, their obligations related to those issues. Students learn how to utilize content specifically for these learn the increasingly important field of intellec- new technological applications, and translate new tual property, especially as it relates to media and media into international communication strategies. marketing. The course also gives students the As technology enables the global community, it is legal knowledge necessary to publish informa- increasingly important to understand the people tion without violating defamation and invasion of using the technology. privacy, while focusing on Fair Use, other laws and best practices. In the rapidly evolving digital world, SMED 3750 — 3 UNITS this class is designed to equip creative thinkers and PR WRITING FOR SOCIAL MEDIA entrepreneurs with foundational legal and ethical Writing is a core competency for successful social knowledge to know how to do what’s right and when media and public relations professionals. In this is the appropriate time to call for legal advice. class, students learn advanced public relations writing techniques and application. Throughout the SMED 4600 — 3 UNITS course students develop a real-world portfolio of NEW MEDIA COMMUNITY MANAGEMENT a press kit and social media calendar. Prerequisite: In this course students learn how to address social SMED 3300 media management issues including working with limited resources, understanding how to drive SMED 3950 — 3 UNITS meaningful content and how to handle an online INTERNSHIP crisis. Through case studies students develop Through on-the-job training, students gain valuable an understanding of how to manage an editorial insight as they apply theory and skills learned in the calendar and adjust content to meet the needs of a classroom to actual work situations and explore ca- specific brand. Prerequisite: SMED 4200 reer options in the new media industry. Prerequisite: SMED 4100 SMED 4750 — 3 UNITS STRATEGIES IN BUSINESS MANAGEMENT SMED 4100 — 3 UNITS Students develop an understanding of the current VIDEO ONLINE MARKETING management skills used to make business strategy Students learn how video marketing can impact decisions. Through lectures and course work the overall online business of a brand. Through students learn how to make decisions using data research and analytics students compare and con- which can help them identify common business trast the effectiveness of video marketing and use efficiencies and effectiveness, and how this infor- these findings to create a successful video market- mation can be used to improve an organization’s ing campaign to be presented in class. Prerequisite: economic value. Prerequisite: SMED 4600 SMED 3100 SMED 4800 — 3 UNITS SMED 4100L — 1 UNIT DIGITAL MEDIA CAMPAIGN STRATEGY VIDEO ONLINE MARKETING LAB This course gives students insight into ways in which This advanced exploration of video marketing online new media platforms can be used to build a better is a one-unit course that helps students hone their business and monetize brand websites. Students video production skills. Students develop their video learn to interpret principles of marketing through shooting and editing skills to produce high-quality the lens of the new media, develop a global media marketing content of varying lengths. campaign, and make strategic decisions about return on investment and campaign effectiveness. SMED 4200 — 3 UNITS Prerequisites: SMED 4100, SMED 4200 START-UPS & ENTREPRENEURSHIP This course examines the fundamental tools and SMED 4850 — 3 UNITS vocabulary of new ventures, as well as what it takes CREATIVE BUSINESS MANAGEMENT to start, fund, and manage a new business venture. Students learn how economic, technologic and so- Students learn through in-class discussions, investor cial changes can influence management practices. pitches, case studies, and visits from entrepreneurs Through case studies and competitive analysis, stu- on challenges faced by CEOs and CMOs. dents learn what kinds of management approaches should be taken to become successful in creative SMED 4400 — 3 UNITS environment companies. Prerequisite: SMED 4800 SOCIAL MEDIA SALES & CONSULTING This course examines what students need to sell or SMED 4950 — 3 UNITS consult on their own in the growing business of new INTERNSHIP media. Students use management techniques spe- Through on-the-job training, students gain valu- cifically designed to build a successful consulting able insight as they apply theory and skills learned business. Prerequisite: SMED 3700 COURSE DESCRIPTIONS 149

in the classroom to actual work situations and their knowledge of tools, menus, and functions of explore career options in the new media industry. Adobe Photoshop in the development and manipu- Prerequisite: SMED 4600 lation of printed textiles in repeating patterns and layouts. Prerequisite: TECH 1100 TECH TEXT 2350 — 6 UNITS TECH 1100 — 3 UNITS PRINT & DYE INTRODUCTION TO ADOBE This studio course introduces students to the fun- This course is an introduction to design techniques, damentals of the screen printing process as used in naming conventions, and digital asset management textiles. Students use techniques demonstrated in within Adobe Photoshop and Illustrator. Students the classroom by designing and printing repeat pat- gain basic knowledge of digital design components terns, including establishing correct registration such as vector and raster graphics, tools, and key for printing yardage. Prerequisite: TECH 1100 menu items, which they use to complete work in their major areas of study. These concepts support TEXT 2420 — 6 UNITS use of industry-standard computer aided design DESIGN STUDIO – NATURAL FORMS tools and facilitate communication between design- This course develops students’ drawing and paint- ers, clients, and manufacturers. ing skills through the observation of nature. Students apply the principles and elements of TEXT design by stylizing representational motifs inspired from nature into original print design and patterns. TEXT 1520 — 6 UNITS DESIGN STUDIO – GEOMETRICS TEXT 2440 — 6 UNITS In this studio class, students paint with gouache in DIGITAL COLOR FOR PRODUCTION a flat opaque technique, color mixing and matching. Students utilize the computer as a design tool to Students are introduced to concepts of designing develop print designs, drawing attention specifically for printed fabrics and woven structures including to formulation of color application and colorways stripes and plaids, and simple geometric patterns specifically to prepare designs for print production. with a particular focus on developing color combi- Prerequisite: TECH 1100 nations for textile production. TEXT 2980 — 3 UNITS TEXT 1750 — 3 UNITS TEXTILE DESIGN CAPSTONE CREATING FABRIC STRUCTURES Students learn to market their skills and pursue In this introduction to the fundamentals of woven careers in the textile industry. Through compre- fabric structures, students learn the mechanics hensive portfolio analysis, students’ designs are of the multi harness loom and programming for critically evaluated and prepared for presentation basic and dobby structures. Students applying to prospective employers and clients. Additional their knowledge by weaving basic structures and attention to contracts, copyright, trademark, and designed patterns. Includes a three (3) hour lab. licensing are introduced. Prerequisite: 30 Units of TEXT Courses TEXT 1920 — 6 UNITS DESIGN STUDIO – GEOGRAPHICS TSCI This studio course is both research and design development with the focus of global cultural influ- TSCI 1420 — 3 UNITS ences of designs, patterns, and painting techniques. HISTORIC TEXTILES Students experiment with simple traditional print A survey of textiles from pre-Columbian, Coptic, processes. Sassanian, Persian, Egyptian, and Peruvian through 20th century Art Deco. Emphasis is placed on the TEXT 2120 — 6 UNITS ability to analyze pattern development, materials, DIGITAL KNIT STRUCTURES and constructions from historic periods. Students In this introduction to the fundamentals of knit fabric research how political, social, and environmental structures, students are introduced to the basics of factors influence textile patterns. Stoll M1 Plus software and STOLL industrial knitting TSCI 1440 — 3 UNITS equipment. Students design, program, and knit a TEXTILE SCIENCE variety of knit structures and multicolor patterns A practical analysis of the basic components of using industrial knitting machines. Includes a three textiles and their relationship to performance. (3) hour lab. Students examine the characteristics of fibers, yarns, methods of fabric construction, such as TEXT 2330 — 6 UNITS weaving and knitting, and survey dyes, prints, and DIGITAL PATTERN DESIGN finishes. Emphasis is placed on performance and This CAD studio course builds on the foundation the determination of fabric suitability in the apparel from Introduction to Adobe course. Students expand design industry. 150 COURSE DESCRIPTIONS

TSCI 1700 — 3 UNITS an analysis of domestic and international production TEXTILE TESTING FOR QUALITY ASSURANCE strategies. Prerequisite: TSCI 3250 Students demonstrate basic knowledge of textiles by applying textile science principles to a simulated product in its development stages. By researching VCOM and testing basic components of a chosen product, VCOM 1250 — 3 UNITS students predict and then prove performance via SURVEY OF VISUAL COMMUNICATIONS research, testing, calculation, and analysis of test A survey of the visual communications industry and results to determine end use suitability. Prerequi- how image and corporate identity run through all site: TSCI 1440 visual media. Students examine and analyze visual marketing, graphic identity, e-commerce, fashion TSCI 1750 — 3 UNITS styling, event planning, exhibit design, trade show TEXTILE SCIENCE FOR INTERIOR DESIGN promotion, vendor manufacturing, retail store This course examines the textile processes—fiber planning, retail theme environments, and visual through finishing. Emphasis is placed on fiber, yarn, merchandising. basic weaves, finishing, and dyeing. Students gain knowledge and experience in selecting appropriate VCOM 1350 — 3 UNITS fabrics for specific end uses in interiors. Students IDEATION SKETCHING test fabrics to determine suitable performance An introductory course in which students learn how levels related to those end uses. to execute loose, quick, freehand sketches begin- ning with observed, existing spaces, simple ele- TSCI 1800 — 3 UNITS vations and plan views without perspective and to FABRIC IDENTIFICATION advanced invented visuals, illustrating solutions to This course demonstrates knowledge of textiles various design and visual merchandising problems. and the application of these skills in the product Emphasis is placed on speed, confidence, clear development process. Emphasis is placed on communication, use of notation, credible scale, the compatibility of fabrics to meet performance and research. In-class and homework assign- criteria and market acceptance. Students identify ments consist of many small sketches as students fabrics, weights, and finish. Prerequisite: TSCI 1440 communicate and use appropriate methodology to develop and express ideas. Prerequisite: GNST 1230 TSCI 2100 — 3 UNITS TEXTILE APPLICATION & COLOR MANAGEMENT VCOM 1480 — 3 UNITS Students conclude their studies in textile science PERSPECTIVE SKETCHING with a course concentrating on the practical appli- Students learn skills and techniques which enable cation of textiles. Emphasis is placed on a product them to use perspective to create dramatic and development simulation, which includes sourc- effective sketches, drawings, and computer images. ing, inspection, research, and testing of textiles. Prerequisite: VCOM 1350 Students evaluate suppliers and their role in the marketplace. Quality control and color manage- VCOM 2020 — 3 UNITS ment are assessed so that the best processes for LAYOUT & DESIGN an individual product may be selected. Dye labs in- This course introduces the formal elements of line, clude evaluation of yarn-dips, lab-dips, strike-offs, shape, color, texture, and composition as well as and fabric defects. Knits and the high performance the principles of design—balance, scale, emphasis, market are also further examined. Prerequisites: repetition, and unity. This course integrates image TSCI 1440, TSCI 1800 and type use to communicate meaningful concepts for visual presentation. Prerequisites: VCOM 2180, TSCI 3250 — 3 UNITS VCOM 2350 TECHNICAL & PERFORMANCE TEXTILES Students research and examine the structure, VCOM 2080 — 3 UNITS performance and manufacturing of hi-tech fabrics. ENVIRONMENT STYLING: COMMERCIALS TO LIFESTYLE Product applications, suppliers, trends, industry An introduction to a variety of styling techniques requirements, and government standards are con- needed for advertising, commercials, publishing sidered. Prerequisite: MPDV 3300 or social media posting for lifestyle branding. Students learn the tools and “tips” needed with TSCI 3500 — 3 UNITS emphasis placed on product styling techniques and DENIM DEVELOPMENT & FINISHING concepts. Students produce, art direct, and style This course examines the importance of denim photo shoots. Prerequisite: VCOM 2350 design and production in the fashion industry. Students learn to identify denim fabric construction VCOM 2130 — 3 UNITS and finishes (including wet and dry processes), MOBILE PHOTOGRAPHY describe denim production from fiber to finished This course enhances appreciation of the skill and garment, and correlate varieties of denim with creativity of photography by challenging students appropriate market segments. The course includes to produce their own photographic art using mobile COURSE DESCRIPTIONS 151

cameras. Emphasis is placed on making the most Standards of excellent craftsmanship are stressed out of the limitations and opportunities available as students design and install portfolio-quality with these cameras including lighting, locations, visual presentations. Includes a three (3) hour lab. framing, and post production using Adobe software. Prerequisite: VCOM 2220 Prerequisite: VCOM 2350 VCOM 2710 — 3 UNITS VCOM 2180 — 3 UNITS 3-D STUDIO COMPUTER RENDERING An in-depth approach to 3-D design. Students learn This course offers an in-depth exploration of intermediate to advanced features using computer- Adobe Illustrator as a design and rendering tool. generated 3-D imagery. Students demonstrate an Students gain hands-on experience using the understanding of elements typical in 3-D production computer to create graphic collateral, fixture including line, shape, color, texturing, composition, designs, elevations, and architectural renderings. rendering, and digital enhancing techniques. Prerequisite: TECH 1100 Prerequisites: VCOM 2020, VCOM 2370

VCOM 2220 — 3 UNITS VCOM 2780 — 3 UNITS MATERIALS & PROPS PORTFOLIO PREPARATION & PRESENTATION This class exposes students to a variety of materi- This class assists students in preparing and als, including plastic, wood, metals, and tile, and developing a professional portfolio of their work. their application to the industry. Students explore Students learn to deliver presentations with prac- methods, materials, and techniques for producing tical techniques on how to structure the material visuals for the industry. Includes a three (3) hour to be presented, create visual aids, and speak with lab. Prerequisites: VCOM 1480, VCOM 1250 confidence. Prerequisite: VCOM 2460

VCOM 2350 — 3 UNITS VCOM 2810 — 3 UNITS COMPUTER GRAPHICS EXPERIENTIAL TECHNIQUES IN THE VISUAL WORLD In this intermediate digital graphics course using This class emphasizes the importance of creating Adobe Photoshop, students learn how to use the exciting experiences to engage customers in the program’s tools, layers, and palettes to enhance way they interact with products, places, and envi- and manipulate photo composites and original art ronments. An emphasis is placed on the analysis into conceptual designs. Prerequisites: TECH 1100, of the use and effectiveness of existing as well VCOM 2180 as researching the direction of technologies to create customer experiences of the future. “Blue VCOM 2370 — 3 UNITS Sky” ideation allows students to think creatively in DESIGN STRATEGIES FOR E-COMMERCE & VISUAL developing a future vision. Students visit technology ENVIRONMENTS companies, forward thinking retailers, and non- Students explore the future of merchandising traditional retail spaces to explore the possibilities and key innovations in the visual environment. of new ways to engage the consumer. Prerequisite: Interpreting marketing promotions visually through VCOM 2370 window displays, in-store installations at various levels, store outposts, graphics and other collateral VCOM 2820 — 3 UNITS elements. Students research costs of elements, FASHION STYLING & COORDINATION prepare budgets, ensure ease of installation and A course which explores job options and the pro- create different roll-out packages for various types cess for both finding work and preparing for a shoot of businesses based on store yearly volumes, sizes, or event. Students survey the work of important locations, and staffing capabilities. Prerequisite: contemporary designers, photographers, and VCOM 2020 stylists. The class culminates in a fashion shoot. Prerequisite: VCOM 2130 VCOM 2420 — 3 UNITS DESIGN FOR SOCIAL MEDIA BRANDING VCOM 2840 — 3 UNITS Using design principles and technology, students ENTREPRENEURSHIP FOR VISUAL PRESENTATION develop brand campaigns for online and social media Students understand the marketing and finan- formats. Existing brands are evaluated to determine cial data essential to making informed business effectiveness of brand messages; research provides decisions. Basic financial statements and their critical analysis for creating new brand campaigns in interpretation, cost analysis, and relationship to specific markets. Prerequisites: GRPH 1050, GRPH 1300 the visual communications industry are included. Prerequisite: VCOM 2820 VCOM 2460 — 3 UNITS DESIGN INSTALLATION VCOM 2950 — 3 UNITS An introduction to the crafts of visual presentation. INTERNSHIP Students receive hands-on experience in work- Through on-the-job training, students gain valuable ing with the tools and materials used to produce insight as they apply theory and skills learned in merchandise presentations and window displays. the classroom to actual work situations and explore 152 COURSE DESCRIPTIONS

career options. An internship blends theory and well as hands-on, practical experience designing practice, combining academic training with employ- and presenting their own course projects designs. ment in fields related to their course of study. Students learn about working within an art depart- ment and developing communication skills and VCOM 3050 — 3 UNITS practical guidelines to navigate a career in the enter- ARTS & ENTERTAINMENT INTERIOR STYLES tainment business. A survey of the historical styles of furniture and room settings in western culture from Egypt VCOM 3710 — 3 UNITS through the 20th century. The course includes ENTERTAINMENT BUSINESS PRACTICES research and analysis designed to educate the Students learn how to properly plan for the pro- student in the relevant concepts and terminology duction of a film or television series during the related to the history of interior furnishing styles. pre-production stage. Theory, discussion, and prac- Movie references are included so that students can tical application provide students with basic working see the application of interior design knowledge to knowledge of the skills of the business of managing creating authenticity in set designs. the set design element of productions. Students also learn about detailed budget analysis and planning. VCOM 3110 — 3 UNITS ART DIRECTION VCOM 3760 — 6 UNITS Students learn to design for mainstream entertain- SET DECORATING ment in film, television, commercial, and video. The This course focuses on the mechanical aspects of emphasis focuses on basic tools and principles for the set-decorating craft while exposing students scenic drafting and visualization, beginning with soft to the traditions and artistic dialogues developed drafting, finished drafting, and culminating with the throughout film/television history. Students com- latest information on computer illustration and digital pare the various creative and integral processes 3-D modeling in set design. used in the development of current and past televi- sion and film productions, including the breakdown VCOM 3300 — 6 UNITS of the script, layout of furniture plots, shopping ESSENTIALS OF FILM PRODUCTION for furnishings and accessories, and creation of In this course, students gain the valuable expe- budgets and schedules. rience of preparing projects for the camera lens. Students learn the basics of art direction and set VCOM 3800* — 6 UNITS decoration techniques by preparing a set for filming INTERNSHIP using: lighting, foreground, background, balance, Through on-the-job training, students gain valuable and perspective. In addition, students experience, insight as they apply theory and skills learned in survey, and identify the jobs and careers in movie, the classroom to actual work situations and explore television, commercial, and music video production. career options in set design and set decoration. Students learn all areas of pre- and post-produc- *Internship taken in 2 of the 3 quarters (12 units total). tion, from how to budget a script to understanding how each film production department functions and interacts. This course is highlighted by guest lecturers from the industry and field trips.

VCOM 3310 — 3 UNITS DESIGN THEATRE From Sophocles to Shepherd, from the lobby to the loading dock, focusing on the collaboration of a scenic designer and the team of artists that creates a live theatrical performance. Students analyze and breakdown text to explore specialized production elements of live theatre, including lighting, costumes, sound, and scenery. The course underscores the unique requirements of a live theatre production as well as other types of live entertainment.

VCOM 3460 — 6 UNITS PRODUCTION & SET DESIGN This course explores the conceptual and practical aspects of production design and art direction in different entertainment media. Students learn the components and skills necessary to translate script- ed narrative into designed elements and environ- ments that visually support the storytelling; analyze aesthetics of production design within film genre, as COURSE DESCRIPTIONS 153