!"#$%&'("#)"*+',$+-%$(').$+/$0,(")&1&+23+4$&)*"+5,)"6)"*7+ 8"+9.2:;')2"(%<+8==%2(0,+ Katja Thoring Roland M. Müller Department of Design Faculty of Business and Economics Anhalt University of Applied Sciences Berlin School of Economics and Law Seminarplatz 2a, 06846 Dessau/Germany Badensche Str. 50/51, 10825 Berlin/Germany +49 (0) 340 5197-1747 +49 (0) 30 85789-387
[email protected] [email protected] 8>?5@8-5+ Since generating creative concepts is one of the core aims In this article, we analyse the concept of design thinking of design thinking, we try to analyse how this is actually with its process, the team structure, the work environment, achieved. The first part of this article presents a short the specific culture, and certain brainstorming rules and overview of the design thinking process, as well as the techniques. The goal of this work is to understand how the involved artefacts and team members, and the underlying creative mechanisms of design thinking work and how they principles and guidelines for the process. In the second might be improved. For this purpose, we refer to the idea of section, we present an overview of the evolutionary theory creativity as an evolutionary process, which is determined of creativity. Both sections also cover the analysis of by generation (i.e., recombination and mutation), selection, existing literature in each area. The third section describes and retention of ideas. We evaluate the design thinking the used methodology, while in the fourth section, the main process in terms of its capabilities to activate these part of this article, we draw a comparison between the two mechanisms, and we propose possible improvements.