Design for an Unknown Future: Amplified Roles for Collaboration, New Design Knowledge, and Creativity Stephanie Wilson, Lisa Zamberlan
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Design for an Unknown Future: Amplified Roles for Collaboration, New Design Knowledge, and Creativity Stephanie Wilson, Lisa Zamberlan Introduction The field of design has expanded significantly in recent years. In Downloaded from http://direct.mit.edu/desi/article-pdf/31/2/3/1715404/desi_a_00318.pdf by guest on 27 September 2021 addition to engaging in the design of artifacts, designers are apply- ing their skills in a wide range of areas that include organizational design, service design, strategic design, interaction design, and design for social innovation. The rapid development of these areas is, in part, propelled by a broad recognition of design thinking and practice as a significant driver of innovation. This recognition is reflected in the establishment of government-funded design labs, such as MindLab in Denmark and Helsinki Design Lab in Finland. The potential of design to transform the public sector has also recently been recognized in Australia through the development of the Centre for Excellence in Public Service Design. Although recent research has identified new and emerging roles for design and the designer in the twenty-first century, a num- ber of areas remain underexplored in the literature. This article examines several of these areas, including the designer’s role as co- creator in collaborative and interdisciplinary teams, as well as the designer’s role in generating new design knowledge and in devel- oping and contributing to cultures of creativity. Examples from practice are used to illuminate the growing importance of these roles in design and for designers as they navigate the complexity of today’s design challenges. Design for an Unknown Future Educational theorist Ronald Barnett explores the notion of what it means to learn for an unknown future.1 He describes the con- text through the notion of supercomplexity. His ideas provide a constructive lens through which to examine the future of design. Barnett notes that of course the future has always been unknown, but that the sense of the unknown has never been as vivid as it is 1 Ronald Barnett, “Learning for an now. A supercomplex world is characterized by uncertainty, unpre- Unknown Future,” Higher Education Research and Development 31, no. 1 dictability, contestability, and changeability, and its complexity 2 (2012): 65–77. arises from a multiplicity of frameworks. In the case of education, 2 Ronald Barnett, “University Knowledge this situation challenges the notion of well-defined discipline in an Age of Supercomplexity,” Higher Education 40 (2000): 409–422. © 2015 Massachusetts Institute of Technology doi:10.1162/DESI_a_00318 DesignIssues: Volume 31, Number 2 Spring 2015 3 structures. What does the supercomplex world, with its multi- plicity of frameworks, mean for design? How are the platforms, approaches, and processes of design shifting to meet the needs of this changing world? The Global Agenda Council for Design Innovation recog- nizes that the complex environment in which we live requires that we “constantly readjust our mindsets to tackle its dynamic forces” and describes design and innovation as drivers for a creative and sustainable future.3 To address future global challenges, the Coun- cil asserts, design and innovation need to “act as systems of collab- oration that encourage inclusive, accessible, multifunctional, and sustainable ways of thinking.”4 Similarly, in their RED Paper 02, Colin Burns et al. make clear that new problems require new prac- Downloaded from http://direct.mit.edu/desi/article-pdf/31/2/3/1715404/desi_a_00318.pdf by guest on 27 September 2021 tice, and they highlight the need for greater interaction with the community and users and new ways of tapping into the creativity of these groups.5 Design and innovation have been described as naturally democratic mediums. That is, they are able to preserve their cul- 6 3 “Global Agenda Council on Design tural principles while embracing new ideas and systems. In this & Innovation 2013,” World Economic sense, design seems well positioned to make significant contribu- Forum, www.weforum.org/content/ tions in a world where discipline boundaries are blurred and new global-agenda-council-design-innova- frameworks are called for. tion-2012-2013 (accessed May 28, 2013). 4 Ibid. Design Thinking to Transformational Design: 5 Colin Burns et al., “Red Paper 02: Toward a Renegotiation of Boundaries Transformation Design,” British Design Tim Brown, CEO and President of the leading design firm IDEO, Council (2006): 8. See www.designcoun- 7 cil.info/mt/RED/transformationdesign/ has contributed to the popularization of design thinking. The early TransformationDesignFinalDraft.pdf application of design thinking by Brown and his contemporaries (accessed May 20, 2013). was largely focused on the business sector. It has been used to give 6 See Leon Cruikshank, “The Innovation businesses a competitive edge and to provide managers with alter- Dimension: Designing in a Broader native tools for undertaking significant organizational change. In Context,” Design Issues 26, no. 2 (2010): 17–26; and Global Agenda Council. Brown’s words, design thinking “uses the designer’s sensibility 7 See Tim Brown, “Design Thinking,” and methods to match people’s needs with what is technologi- Harvard Business Review (June 2008): cally feasible and what a viable business strategy can convert into 84–92; Tim Brown, Change By Design: customer value and market opportunity.”8 Brown has described the How Design Thinking Transforms process as a system of three overlapping spaces: inspiration, ide- Organizations and Inspires Innovation ation, and implementation, and he defines the key features of (New York: HarperCollins, 2009); and Tim Brown and Jocelyn Wyatt, “Design design thinking as empathy, integrative thinking, optimism, exper- Thinking for Social Innovation,” Stanford imentalism, and collaboration.9 Brown notes that the more linear Social Innovation Review, Stanford nature of business approaches and activities is what distinguishes Graduate School of Business (Winter them from design thinking. 2010), www.ssireview.org/articles/entry/ In critical discussions about design thinking, Lucy Kimbell design_thinking_for_social_innovation/ (accessed May 28, 2013). calls for an acknowledgement of “the situated, embodied work of 8 Brown, “Design Thinking,” 86. design thinking practice,” as well as for recognition of “the diver- 9 Ibid., 87–88. sity of designers’ practices and the institutions in which they 10 Lucy Kimbell, “Rethinking Design work.”10 In addition, she raises concerns about the fact that despite Thinking: Part I,” Design and Culture 3, claims about design thinking being “user-centered,” the designer is no. 3 (2011): 289. still heralded as the main agent in and of design.11 11 Ibid. 4 DesignIssues: Volume 31, Number 2 Spring 2015 Kimbell’s efforts to reinstate “practice” in conversations about design thinking are supported by Tony Fry, who highlights the inseparable connection between design practice and what designers do. He describes practice as that which “forms and ani- mates [designers’] ontology as designers.”12 The distinction between process and practice as a way of understanding the contri- bution of design is further explored by Robert Young, who empha- sizes design as a way of being and doing, rather than as an object of enquiry. Young highlights the ability of design to embrace opportu- nity through creativity, to observe patterns and to connect problems with solutions.13 The release of RED Paper 02 in 2006, by the RED group of the British Design Council,14 signifies an important shift in ideas Downloaded from http://direct.mit.edu/desi/article-pdf/31/2/3/1715404/desi_a_00318.pdf by guest on 27 September 2021 about design thinking. The paper articulates a broader conception of design thinking and captures new directions in design under the banner of transformation design. (The paper has been credited as one of the first to link design and social innovation.) The paper recognizes the potential of harnessing “the creativity of users and front line workers to co-create new public services that better address… complex problems.”15 The RED group has applied trans- formation design to a broad range of contexts, including the pre- vention of ill health, the management of chronic illness, reducing energy use, strengthening citizenship, reducing recidivism among prisoners, and improving learning.16 The practice is described as interdisciplinary, and the term “design innovation” is used to describe RED’s approach to challenging the accepted thinking in business and the public sector. Transformation design is described as “building on traditional design skills,” and using “the design process as a means to enable a wide range of disciplines and stake- holders to collaborate.”17 The paper acknowledges that the desire is growing among designers to tackle society’s challenging problems, and those challenges are described as complex, non-linear problems 12 Tony Fry, Design Futuring: Sustainability, that are connected to other problems and produce unintended con- Ethics and New Practice (Oxford, UK: sequences.18 Once again, we are reminded of the features of super- Berg, 2008): 22. complexity identified by Barnett: unpredictability, changeability, 13 Robert Young, interview, Design 19 Transitions (February 2012), http:// uncertainty, and contestability. These conditions challenge the design-transitions.com/expert-view/ effectiveness of hierarchical structures, which are less suited to han- bob-young/ (accessed