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Análisis De Casos De Content Marketing: Coca-Cola Journey, Red Bulletin Y 1912 Pike
Análisis de casos de content marketing: Coca-Cola Journey, Red Bulletin y 1912 Pike Autor: Alejandro Moñino Vidales Dirección: Adriana María Vega Velásquez, Magíster Universidad Pontificia Bolivariana Escuela de Ciencias Sociales Facultad de Comunicación Social - Periodismo Maestría en Comunicación Digital Abril, 2018 ANÁLISIS DE CASOS DE CONTENT MARKETING - ii Medellín, mayo 8 de 2018 "Declaro que este trabajo de grado no ha sido presentado para optar a un título, ya sea en igual forma o con variaciones, en esta o cualquier otra universidad". Art. 82 Régimen Discente de Formación Avanzada, Universidad Pontificia Bolivariana. Firma: _______________________________ ALEJANDRO MOÑINO VIDALES ANÁLISIS DE CASOS DE CONTENT MARKETING - 1 Copyright © 2017 por Alejandro Moñino Vidales. Todos los derechos reservados. ANÁLISIS DE CASOS DE CONTENT MARKETING - 2 Resumen Las dinámicas propias de Internet, en donde autores como Castells (2009) y Rheingold (2004) hablan de una sociedad en red, han generado un cambio en la publicidad tradicional basada en la interrupción y en la repetición, con lo que se configura un nuevo escenario para la comunicación de marketing. Es así como surgen enfoques de mercadeo relacional, o también de inbound marketing, en los que estrategias de comunicación como el content marketing, aunque no son fruto exclusivamente de los medios digitales, adquieren una relevancia inusitada. Marcas que tradicionalmente se han caracterizado por sus esfuerzos publicitarios e innovación en estrategias de comunicación como Coca-Cola, Red Bull y Starbucks, también han llevado a cabo iniciativas de content marketing en sus sitios web propios Coca-Cola Journey, Red Bulletin y 1912 Pike. Son estos sitios el objeto de estudio en esta investigación que, a través del análisis de contenido, busca hacer un estudio de casos de aplicación del content marketing por parte de estas marcas en particular. -
Danke Für Die Erfolgreichen Jahre Hier in Salzburg!« FRANKY SCHIEMER BEENDET SEINE KARRIERE UND FREUT SICH AUF DIE ZEIT MIT SEINER FAMILIE
DAS STADIONMAGAZIN DES FC RED BULL SALZBURG NR. 156 | 14. DEZEMBER 2014 GEGEN SK RAPID WIEN »Danke für die erfolgreichen Jahre hier in Salzburg!« FRANKY SCHIEMER BEENDET SEINE KARRIERE UND FREUT SICH AUF DIE ZEIT MIT SEINER FAMILIE. WWW.REDBULLS.COM 001-RBS_HS156_001_Cover 1 12.12.14 09:42 HEIMSPIEL | 14. Dezmeber 2014 ANPFIFF 3 Franky goes to …? Das letzte Spiel des Jahres ist eigentlich immer etwas Franz Schiemer wurde Besonderes. In unserem Fall ist man Herbstmeister, mit den Roten Bullen dreimal Meister und überwintert als Gruppensieger in der Europa League zweimal Cupsieger, und freut sich auf die Aufgaben nach der Winter- spielte in der Europa League mehrfach groß pause. Heuer überkommt uns aber doch etwas Weh- auf. Das letzte Inter- mut, denn eine Legende der Roten Bullen hängt view seiner Karriere lest ihr ab Seite 18. seine Fußballschuhe leider an den Nagel. Franky Schiemer steht heute zum letzten Mal im Kader der Roten Bullen und wird danach seine aktive Karriere beenden. Wir danken unserem Verteidiger für seinen Einsatz in den letzten Jahren und wünschen ihm und seiner Familie viel Glück für die Zukunft. Jonny Soriano ist als Unseren Fans und den Anhängern von Rapid Kapitän der perfekte Weihnachtsmann. Dar- wünschen wir ein spannendes Spiel und viel Spaß um vergisst er natür- mit dieser Heimspiel-Ausgabe. Und natürlich frohe lich nicht auf seine Spieler und beschenkt Weihnachten und einen guten Start ins neue Jahr. sie heuer reichlich. Die ganze Bescherung gibt es auf Seite 22. Name: FC Red Bull Salzburg Impressum Herausgeber -
Facebook Marketing for Book Authors - Get More Fans and Book Sales by John Kremer
Facebook Marketing for Book Authors - Get More Fans and Book Sales by John Kremer 108 Great Websites for Book Authors Copyright 2013 by John Kremer All rights reserved. Open Horizons P. O. Box 2887 Taos, NM 87571 575-751-3398 Web: http://www.bookmarketingbestsellers.com Note: The original version of this report was written over three years ago. While Facebook’s look and feel (and some of its features) have changed since that time, the essence of this report and it’s 9-point action list is still valid. Table of Contents 05 . 9-Point Facebook Marketing Action List 07 . Introduction 08 . Reasons You Should Use Facebook for Marketing 11 . 7 Ways to Use Facebook to Create and Promote Books 13 . Create a Facebook Profile (Join Facebook) 14 . Create a Facebook Fan Page 14 . Choosing a Category 15 . Choosing a Subcategory 19 . Using and Promoting Your Fan Page 20 . Editing Your Fan Page: The Secret Promotional Tools 24 . Facebook Raves and Rules 26 . Great Business Page Examples You Can Model 28 . Facebook Fan Page Design 29 . Facebook Promotions 30 . 21 Ways to Get and Retain Fans 34 . Facebook Engagement Tips 35 . Facebook's News Feed 37 . Facebook Tools 38 . Invite Your Friends 40 . Tell Your Friends 42 . Facebook Social Plugins 48 . Facebook Events 52 . Facebook Groups 54 . Facebook Questions 56 . Facebook Photos 57 . Facebook Emails 59 . Facebook Apps 60 . Popular and Useful Apps 62 . Facebook App Promotions 64 . Facebook Ads 69 . Sample Facebook Ad Results 69 . Additional Facebook Ad Resources 71 . Facebook Sponsored Stories 73 . Facebook Contests 74 . Facebook Deals 75 . -
Kuwaittimes 19-7-2018.Qxp Layout 1
THULQADA 6, 1439 AH THURSDAY, JULY 19, 2018 Max 47º 28 Pages Min 35º 150 Fils Established 1961 ISSUE NO: 17586 The First Daily in the Arabian Gulf www.kuwaittimes.net Kuwaiti youngsters to set sail First Ethiopia-Eritrea flight in In China, little yellow robots ‘I want to cement my legacy’: 5 for 30th pearl diving journey 11 20 yrs met with flags, flowers 15 deliver snacks to your home 25 Joshua planning history bid Kuwaiti, Saudi FMs sign deal to establish coordination council Body to be a launch pad for shared endeavors KUWAIT: The foreign ministers of Kuwait and Saudi Arabia have signed a deal to establish a “coordination council” as a launch pad for shared endeavors between the two Gulf neighbors. The initiative, undertaken by Kuwait’s acting prime minister and Foreign Minister Sheikh Sabah Al-Khaled Al-Hamad Al-Sabah and his Saudi counterpart Adel Al-Jubeir, reflects the Kuwaiti and Saudi leaders’ collective desire to deepen the intense camaraderie both nations enjoy, read a state- ment by the Kuwaiti foreign ministry yesterday. Prior to putting their signatures on the dotted line, the Kuwaiti and Saudi foreign ministers held talks focus- ing on the latest happenings in the region as well as global events. Earlier yesterday, Jubeir met HH the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah at Bayan Palace. Deputy Foreign Minister Khaled Al-Jarallah said on Tuesday the coordination council aims at further boosting bilateral relations between Saudi Arabia and KUWAIT: (Left) HH the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah receives Saudi Foreign Minister Adel Al-Jubeir yesterday. -
Sugary Drink Marketing to Youth: Some Progress but Much Room to Improve Methods
Sugary drink marketing to youth: Some progress but much room to improve Methods Sugary Drink FACTS 2014 Some progress but much room for improvement in marketing to youth Authors: Jennifer L. Harris, PhD, MBA Marlene B. Schwartz, PhD Megan LoDolce, MA Christina Munsell, MS, RD Frances Fleming-Milici, PhD James Elsey, MS Sai Liu, MPH Maia Hyary, MPA Renee Gross, JD Carol Hazen, MS Cathryn Dembek, MBA Rudd Center for Food Policy and Obesity November, 2014 Acknowledgements We would like to thank the following people for their valuable assistance in collecting data and preparing the report: Colleen Flynn Amy Heard Sarah Maver Kelsey O'Brien Natalia Perelman Katherine Rich Magdalena Wilson, MPH Solomon Gazara Thank you to our colleagues at the Rudd Center, especially Megan Orciari, Patrick Mustain, and Tricia Wynne. We thank Cavich Creative, LLC and Chris Lenz for their assistance in preparing the report and the website. Finally, we thank the leadership and staff at the Robert Wood Johnson Foundation, with special thanks to Tina Kauh, Susan Promislo and the entire Childhood Obesity Team. Support for this project was provided by a grant from the Robert Wood Johnson Foundation. Table of Contents List of Tables...................................................................................iv Ranking Tables .................................................................................v Appendix Tables ................................................................................v List of Figures . v Executive Summary .............................................................................7 -
The Prodigy He’S Blond
NNN%I<;9LCC<K@E%:FD AN ALMOST INDEPENDENT MONTHLY MAGAZINE/APRIL 2009 Exclusively with The Independent on the first Tuesday of every month MOUNTAIN BIKE SUPER- SIBLINGS THE ATHERTONS TAKE US DOWNHILL – FAST! WHY WORLD CHAMPION AIR RACER HANNES ARCH IS THE MAN TO BEAT PLUS STEPHEN BAYLEY ON MADNESS V GENIUS AND BACKSTAGE WITH LADYHAWKE THE PRODIGY HE’S BLOND. HE’S BRITISH. HE’S A 20-YEAR-OLD FIVE-TIME WORLD CHAMP. MEET AARON HADLOW THE COLA 100% PURE COLA. The cola from Red Bull has a the original Kola nut and the Coca leaf. What’s more, the cola from unique blend of ingredients, all from Its naturally refreshing cola Red Bull contains no phosphoric acid, FROM RED BULL. 100% natural sources. In addition, taste comes from using the right blend no preservatives and no artificial it’s the only cola that contains both of plant extracts. colours or flavourings. Coca Leaf Kola Nut Lemon/Lime Clove Cinnamon Cardamom Pine Corn Mint Galangal Vanilla Ginger Mace Cocoa Liquorice Orange Mustard Seeds STRONG NATURAL. Natural flavours from plant extracts and natural caffeine from coffee beans. BULLHORN MEET THE BEST OF THE BEST “Youth is wasted on the young”, GB Shaw once felt moved to NNN%I<;9LCC<K@E%:FD observe, in a moment of withering misanthropy. Shame that Mr Shaw AN ALMOST INDEPENDENT MONTHLY MAGAZINE/APRIL 2009 &YDMVTJWFMZXJUI 5IF*OEFQFOEFOU never had the opportunity to meet this month’s Red Bulletin cover POUIFGJSTU5VFTEBZ PGFWFSZNPOUI star, kitesurfer Aaron Hadlow, who, at the age of just 20 is already a five-time world champion, pioneer, rule-breaker and role model. -
CASE 0:18-Cv-00296-MJD-KMM Doc. 369 Filed 06/16/21 Page 1 of 89
CASE 0:18-cv-00296-MJD-KMM Doc. 369 Filed 06/16/21 Page 1 of 89 UNITED STATES DISTRICT COURT DISTRICT OF MINNESOTA IN RE: CENTURYLINK SALES PRACTICES AND SECURITIES LITIGATION MDL No. 17-2795 (MJD/KMM) This Document Relates to: Civil Action No. 18-296 (MJD/KMM) JOINT DECLARATION OF MICHAEL D. BLATCHLEY AND KEIL M. MUELLER IN SUPPORT OF (I) PLAINTIFFS’ MOTION FOR FINAL APPROVAL OF CLASS ACTION SETTLEMENT AND PLAN OF ALLOCATION AND (II) LEAD COUNSEL’S MOTION FOR AN AWARD OF ATTORNEYS’ FEES AND LITIGATION EXPENSES CASE 0:18-cv-00296-MJD-KMM Doc. 369 Filed 06/16/21 Page 2 of 89 TABLE OF CONTENTS Page I. INTRODUCTION .................................................................................................... 1 II. PROSECUTION OF THE ACTION ....................................................................... 8 A. Background ................................................................................................... 8 B. Appointment of Lead Plaintiff and Lead Counsel, Lead Counsel’s Extensive Investigation and Filing of the Operative Complaint, and the Denial of Defendants’ Motion to Dismiss ............................................... 9 1. Initial Proceedings .............................................................................. 9 2. Oregon Seeks to Organize the Related Cases .................................... 9 3. Drafting the Complaint..................................................................... 12 4. Defendants’ Motion To Dismiss ...................................................... 13 C. Discovery -
A Life Less Ordinary
INTERNATIONAL JOURNAL OF THE FIA: Q1 2015 ISSUE #10 TECH WARS SINGLE MINDED Connectivity is the auto How former Ferrari F1 boss industry’s major growth area Stefano Domenicali is helping but will established brands be the FIA redefine junior racing’s outgunned by tech firms?P22 pathway to the top level P60 TEST OF ENDURANCE FIRST PRINCIPALS With new drivers, teams and As motor sport’s major manufacturers the 2015 World championships begin, three top Endurance Championship is team bosses reveal the secrets set to be a thriller P38 of their success P66 P46 A LIFE LESS Q1 2015 Q1 ORDINARY FRANK WILLIAMS ON 40 YEARS AT THE TOP #10 ISSUE IN FORMULA ONE CHOOSE PIRELLI AND TAKE CONTROL. DIFFERENT TYRES, SAME TECHNOLOGY. CHOSEN BY FORMULA 1® AND THE BEST CAR MAKERS. P ZERO™ SOFT FOLLOW THEIR LEAD. P ZERO™ MO The F1 FORMULA 1 logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V., a Formula One group company. All rights reserved. 460x300mm_Mercedes_EN.indd 1 13/03/15 17:21 CHOOSE PIRELLI AND TAKE CONTROL. DIFFERENT TYRES, SAME TECHNOLOGY. CHOSEN BY FORMULA 1® AND THE BEST CAR MAKERS. P ZERO™ SOFT FOLLOW THEIR LEAD. P ZERO™ MO The F1 FORMULA 1 logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V., a Formula One group company. All rights reserved. 460x300mm_Mercedes_EN.indd 1 13/03/15 17:21 ISSUE #10 INTERNATIONAL JOURNAL OF THE FIA Editorial Board: JEAN TODT, PIERRE REGENT, GERARD SAILLANT, TIM -
University of Thessaly Institutional Repository
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by University of Thessaly Institutional Repository University of Thessaly Department of Physical Education and Sport Sciences Mental Skills and Techniques and their Development in Extreme Sport Athletes – The Case of Wingsuit Flying by Cedric Arijs The present thesis is submitted as Partial Fulfillment of the Requirements for the Degree of European Master of Sport and Exercise Psychology at The University of Thessaly Approved by supervising committee: Main Supervisor: Marios Goudas, Professor, University of Thessaly, Greece Supervisor 1: Stiliani “Ani” Chroni, Professor, Hedmark University College, Norway Supervisor 2: Eric Brymer, Senior Lecturer, Queensland University of Technology, Australia Trikala, Greece 2014 Institutional Repository - Library & Information Centre - University of Thessaly 09/12/2017 10:17:09 EET - 137.108.70.7 Declaration by Author This thesis is composed of my original work, and contains no material previously published or written by another person except where due reference has been made in the text. I have clearly stated the contribution by others to jointly-authored works that I have included in my thesis. I have clearly stated the contribution of others to my thesis as a whole, including statistical assistance, survey design, data analysis, significant technical procedures, professional editorial advice, and any other original research work used or reported in my thesis. The content of my thesis is the result of work I have carried out since the commencement of my research higher degree candidature and does not include a substantial part of work that has been submitted to qualify for the award of any other degree or diploma in any university or other tertiary institution. -
Gegen Celtic Ist Ein Kindheitstraum in Erfüllung Gegangen!« STEFAN ILSANKER ÜBER DEN GENIALEN ABEND in GLASGOW UND SEINE NEUE ROLLE IM TEAM
DAS STADIONMAGAZIN DES FC RED BULL SALZBURG NR. 154 | 30. NOVEMBER 2014 GEGEN DEN WOLFSBERGER AC »Gegen Celtic ist ein Kindheitstraum in Erfüllung gegangen!« STEFAN ILSANKER ÜBER DEN GENIALEN ABEND IN GLASGOW UND SEINE NEUE ROLLE IM TEAM WWW.REDBULLS.COM 001-RBS_HS154_001_Cover 1 28.11.14 10:40 HEIMSPIEL | 30. November 2014 ANPFIFF 3 Wir sind Gruppensieger! Was war das doch wieder für ein genialer Europa- Stefan Ilsanker sorgt League-Abend am Donnerstag in Schottland. Die im neuen System von Adi Hütter für Stabi- Roten Bullen besiegten Celtic Glasgow mit einer lität in der Defensive. starken Leistung 3:1 und schrieben damit österrei- Im Interview ab Seite 18 sprachen wir mit chische Fußballgeschichte. Denn zum ersten Mal dem Salzburger über gelang einem heimischen Team in Schottland ein seine Rolle und große Europa-League-Spiele. Europacup-Sieg. Und das im 14. Anlauf. Wir sind klarerweise mächtig stolz auf unsere Jungs und hoen, dass sie den Schwung aus der Europa League auch in die letzten Spiele dieses erfolgreichen Jahres mitnehmen können. Heute geht es gegen den Wolfs- berger AC immerhin gegen den ersten Herausforderer in der Bundesliga, und mit einem Sieg könnten sich Knapp 500 begeisterte die Salzburger einen kräftigen Respektabstand auf Besucher unternahmen eine spannende Reise die Kärntner erarbeiten. ins Licht – und zwar in der Red Bull Arena. Die besten Fotos der Wir wünschen euch ein erfolgreiches Spiel und HighLIGHTS-Stadion- viel Spaß mit dieser Heimspiel-Ausgabe. führung gibt es auf den Seiten 22 & 23. Name: FC Red Bull -
Mémoire De MASTER 2
École Nationale Supérieure Louis-Lumière Spécialité Photographie Promotion 2016 Mémoire de MASTER 2 Le mouvement figé en photographie de sport: Étude des dispositifs à la frontière entre image fixe et image animée Luka Leroy Dirigé par: Pascal Martin Maître de conférences HDR Professeur d’optique appliquée Aurélie Monod Formatrice vidéo en prise de vue vidéo et montage Cadreuse, monteuse, coordinatrice technique d’événements sportifs Membres du Jury: Pascal Martin, maître de conférence HDR Véronique Figini, enseignante-chercheure à l’ENS Louis-Lumière Véronique Dürr, enseignante à l’ENS Louis-Lumière Aurélie Monod, formatrice en prise de vue vidéo et montage François Gille, responsable du service photo de l’Équipe École Nationale Supérieure Louis-Lumière Spécialité Photographie Promotion 2016 Mémoire de MASTER 2 Le mouvement figé en photographie de sport: Étude des dispositifs à la frontière entre image fixe et image animée Luka Leroy Dirigé par: Pascal Martin Maître de conférences HDR Professeur d’optique appliquée Aurélie Monod Formatrice vidéo en prise de vue vidéo et montage Cadreuse, monteuse, coordinatrice technique d’événements sportifs Membres du Jury: Pascal Martin, maître de conférence HDR Véronique Figini, enseignante-chercheure à l’ENS Louis-Lumière Véronique Dürr, enseignante à l’ENS Louis-Lumière Aurélie Monod, formatrice en prise de vue vidéo et montage François Gille, responsable du service photo de l’Équipe «La photographie de sport, qu’elle fige le geste dans son mouvement ou qu’elle le suive dans son déroulement, excelle à être celle d’actions indiscernables à l’œil nu, trop rapides pour être disséquées, pour être suivies dans leur tracé.» Albert Londes1, Photographe scientifique et pionnier du cinéma. -
Descargar En
PROYECTO DE GRADUACION Trabajo Final de Grado Advertainment Una nueva forma de generar vínculos Federico Javier Silveira d’Avila Cuerpo B del PG 24 de julio de 2014 Licenciatura en Diseño Ensayo Medios y Estrategias de Comunicación 1 Agradecimientos Quiero agradecer a mi madre que siempre obró por mi bienestar. A mis amigos y familiares que me apoyaron a lo largo de mi carrera a sobrellevar los momentos más difíciles de mi vida. A Pablo Becaria, que fue un gran profesional en mi vida y que gracias a él hoy puedo seguir adelante, como mejor persona y perfilarme a ser un gran profesional. A Alessandra Lizama, además de ser una gran docente, es una gran persona, le estaré siempre agradecido por el tiempo y la dedicación que me ha brindado para con este Proyecto, la Universidad de Palermo posee a una gran decente de vocación e invalorable para el alumnado. A Andres R. por su perseverancia y ayuda. 2 Índice Introducción p.4 Capítulo 1. Advertainment en contexto p.10 1.1. La comunicación y los medios p.10 1.2. La publicidad p.16 1.3. Un breve recorrido por la historia de la publicidad p.17 1.4. El entretenimiento p.23 1.5. No Lugares: el aporte de un concepto controversial p.25 1.6. Los públicos globalizados p.26 1.7. La comunicación globalizada p.28 Capítulo 2. Descubriendo el nacimiento del advertainment p.30 2.1. Product placement: el punto de partida p.36 2.2. El camino hacia el advertainment p.38 Capítulo 3.