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Facebook Marketing for Book Authors - Get More Fans and Book Sales by John Kremer

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Facebook Marketing for Book Authors - Get More Fans and Book Sales by John Kremer Facebook Marketing for Book Authors - Get More Fans and Book Sales by John Kremer 108 Great Websites for Book Authors Copyright 2013 by John Kremer All rights reserved. Open Horizons P. O. Box 2887 Taos, NM 87571 575-751-3398 Web: http://www.bookmarketingbestsellers.com Note: The original version of this report was written over three years ago. While Facebook’s look and feel (and some of its features) have changed since that time, the essence of this report and it’s 9-point action list is still valid. Table of Contents 05 . 9-Point Facebook Marketing Action List 07 . Introduction 08 . Reasons You Should Use Facebook for Marketing 11 . 7 Ways to Use Facebook to Create and Promote Books 13 . Create a Facebook Profile (Join Facebook) 14 . Create a Facebook Fan Page 14 . Choosing a Category 15 . Choosing a Subcategory 19 . Using and Promoting Your Fan Page 20 . Editing Your Fan Page: The Secret Promotional Tools 24 . Facebook Raves and Rules 26 . Great Business Page Examples You Can Model 28 . Facebook Fan Page Design 29 . Facebook Promotions 30 . 21 Ways to Get and Retain Fans 34 . Facebook Engagement Tips 35 . Facebook's News Feed 37 . Facebook Tools 38 . Invite Your Friends 40 . Tell Your Friends 42 . Facebook Social Plugins 48 . Facebook Events 52 . Facebook Groups 54 . Facebook Questions 56 . Facebook Photos 57 . Facebook Emails 59 . Facebook Apps 60 . Popular and Useful Apps 62 . Facebook App Promotions 64 . Facebook Ads 69 . Sample Facebook Ad Results 69 . Additional Facebook Ad Resources 71 . Facebook Sponsored Stories 73 . Facebook Contests 74 . Facebook Deals 75 . Facebook Insights 77 . Facebook Marketing Insights 79 . One Key Final Note 80 . Success Story from a Book Author 81 . More Resources for Using Facebook 9-Point Facebook Marketing Action List I am assuming that you already have a Personal Profile page on Facebook – one that you use for yourself as a person. If you don't have that, go do it now. It takes about five minutes to set up a Personal Profile Page at http://www.facebook.com . Now, if you have a Personal Profile page already, here are the 9 actions steps you should take to begin marketing you, your book, your ideas, and your company on Facebook. It will take you one to two hours to set the Fan Pages and accessories for your Facebook Marketing Campaign. It will then take you anywhere from 10 to 20 minutes a day to maintain and grow your campaign. How much time it takes will depend on the level of activity you choose to engage in – and how many Fan Pages you decide to set up for you, your book, your keywords, and your company. I am currently spending about 10 minutes a day on Facebook. 1. Create a Fan Page (see page 8 for details) - It takes about one minute to set up a page. Then another half hour or so to write a post or two, add your profile image, fill in your background (address, phone, etc. plus any history you want to share), add any photos or images you want to add (book covers, photos of you speaking, etc.), etc. The final action you should take here is very crucial: Like your page by clicking on the Like button at the top of the page. 2. Collect Likes or friends (see page 23). Promote your new page on your Personal Profile page as well as via your blog, website, newsletter, Twitter, LinkedIn, etc. 3. Join Groups (see page 43). Join a few groups and begin to socialize a little. After being in a Group for a few days, you can ask people to Like your page via your signature. Spend five minutes a day scanning the activity in the Groups you join. Comment where appropriate. Later, you can also create your own Group, but wait a few weeks or months before doing that so you know what kind of Group you want to create and how you want to set it up and operate it. 4. Create Events (see page 40). Add Events for any activity you are doing on the Internet or in the outside world. Let people know about your speaking appearances, blog tours, teleseminars, publication dates, upcoming TV spots, seminars, etc. Events are an incredible way to promote you and your book to a much wider audience on Facebook (via your friends, and their friends, and their friends). Try to add one or two Events each week. 5. Add a Facebook Activity Feed or Recommendation Feed to your website and/or blog (see page 36). These Feeds add visibility for your Fan Page outside of Facebook and can be a great way to get people involved with your website or blog as well (since a number of your Facebook updates will focus on what's happening on your blog or website). This takes about 10 minutes to set up via cutting and pasting a little code into your website or blog. And then it's automatic from then on. 6. Add Facebook Comments to your blog and/or website (see page 35). You can generate the interactivity of Facebook on your website or blog. I now use Facebook Comments on several pages of BookMarket.com, including the home page. This adds great web 2.0 features to your website – and gets Facebook people interacting with your website or blog. This takes about 10 minutes to set up on a few pages, plus a few minutes a day monitoring a conversations happening on the pages you've set up with Facebook Comments. 7. Add Like buttons or Share buttons on your blog (see page 34). This allows Facebook users to share your website or a specific blog post with their friends on Facebook. This takes about 10 minutes to set up on a blog. And requires no additional activity on your part. 8. Test Facebook ads (see page 56). Test a Facebook ad. It takes five minutes to set up and allows you to reach a wider audience on Facebook. You can target by user likes or user demographics. And you limit how much you spend testing ads. The best use of such ads is to drive people to one of your Facebook Fan Pages. 9. Ask Questions (see page 48). At least once a week ask a question or set up a small poll. Questions or polls are easy to do on Facebook and should require only a few minutes to set up once a week and a few minutes a day interacting with any responders to your question or poll. I do cover other topics in the following pages, but these 10 steps are the most important. These steps can be set up in an hour or two and, from them on, require 10 to 20 minutes of follow-up each day. Introduction Note: There is a Table of Contents at the very end of this report (page 71). As you know (if you haven't been hiding in a cave or attic during the past few years), Facebook is the hottest Internet phenomenon right now, especially now that it's added Fan Pages, which Facebook now simply calls Pages. More than 750 million people belong to Facebook worldwide. That's a huge audience of potential buyers for your book, ebook, information product, real-world product, service, idea, or cause. More facts: Facebook is the #2 most visited website in the world (after the Google collection of sites). Facebook adds more than 500,000 new users every day. 55% of their active users log on to Facebook every day. About 70% of Facebook users are outside the United States (incredible global reach). Facebook gets 100 billion hits a day. Users spend 700 billion minutes per month on Facebook. People click the Like button on Facebook more than 3 billion times every day. More than 30 billion pieces of content (links, news stories, blog posts, photo albums, notes, videos, etc.) are share every month. The average Facebook user has 130 friends. The average user created 90 pieces of content on Facebook every month. The average user is connected to 80 community pages, groups, or events. Over 2.5 million websites have already integrated with Facebook. 250 million Facebook users currently access Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. A Facebook fan can be worth up to $136.38 per year in extra sales: Reasons You Should Use Facebook for Marketing Here are just a few reasons why Facebook is the hot new way to market books, products, services, ideas, and causes: Creating a Fan Page takes minutes. You don't need to know HTML. You don't need to buy a domain name. You don't need a web host. You don't need to know how to use FTP. There is no delay waiting for your website to propagate through the Internet. You are live within minutes. Facebook Pages create branding that Personal Profile Pages don't. You should own your brand on as many social networks as possible and, at the very least, on the most popular social network worldwide. Facebook is great for SEO. Google is now fully indexing Fan Pages (it's still not doing that for Personal Profile Pages or Groups). Your Facebook Fan Page content will now be available not only on Facebook but also on Google and other search engines. You can create huge lists within days or even hours. Now, most Fan Pages don't have large follow lists, but it is possible to create huge lists fast.
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