DOCSLIB.ORG

Sportevents Als Maßnahme Der Integrierten Kommunikation Eine Analyse Am Bespiel Der Marke Red Bull

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Sportevents Als Maßnahme Der Integrierten Kommunikation Eine Analyse Am Bespiel Der Marke Red Bull BACHELORARBEIT Frau Maria Oehlmann Sportevents als Maßnahme der integrierten Kommunikation Eine Analyse am Bespiel der Marke Red Bull 2012 Fakultät: Medien BACHELORARBEIT Sportevents als Maßnahme der integrierten Kommunikation Eine Analyse am Beispiel der Marke Red Bull Autorin: Frau Maria Oehlmann Studiengang: Angewandte Medienwirtschaft Seminargruppe: AM09wS1-B Erstprüfer: Prof. Dr. phil. Otto Altendorfer M.A. Zweitprüfer: Prof. Dr. phil. Jan Rommerskirchen Einreichung: Troisdorf, 23.07.2012 Faculty of Media BACHELOR THESIS Sports events as a measure of the integrated communication An analysis on the example of the brand Red Bull author: Ms. Maria Oehlmann course of studies: Angewandte Medienwirtschaft seminar group: AM09wS1-B first examiner: Prof. Dr. phil. Otto Altendorfer M.A. second examiner: Prof. Dr. phil. Jan Rommerskirchen submission: Troisdorf, 23.07.2012 Bibliografische Angaben Oehlmann, Maria: Sportevents als Maßnahme der integrierten Kommunikation. Eine Analyse am Beispiel der Marke Red Bull. Sports events as a measure of the integrated communication. An analysis on the example of the brand Red Bull. 54 Seiten, Hochschule Mittweida, University of Applied Sciences, Fakultät Medien, Bachelorarbeit, 2012 Abstract In dieser Bachelorarbeit beschäftigt sich die Verfasserin mit der Forschungsfrage in welchem Ausmaß Unternehmen Kunden durch Sportevents an das Unternehmen bin- den, welche am Beispiel von Red Bull untersucht werden soll. Die Arbeit soll metho- disch untersuchen, inwieweit Events im Sportbereich den Kunden an das Produkt, dem Energydrink und an das Unternehmen Red Bull nachhaltig binden. Inhaltsverzeichnis V Inhaltsverzeichnis Inhaltsverzeichnis ...................................................................................................... V Abkürzungsverzeichnis ........................................................................................... VII Glossar ..................................................................................................................... VIII Abbildungsverzeichnis ............................................................................................. IX Tabellenverzeichnis ................................................................................................... X 1 Einleitung ............................................................................................................. 1 2 Kommunikation ................................................................................................... 3 2.1 Unternehmenskommunikation .................................................................... 3 2.2 Markenkommunikation ............................................................................... 4 2.3 Integrierte Kommunikation ......................................................................... 5 2.4 Integrierte identitätsorientierte Markenkommunikation ............................... 8 2.5 Involvement ...............................................................................................10 3 Die Marke ............................................................................................................14 3.1 Markenidentität und Markenimage ............................................................15 3.2 Nachfrager und Anbietersicht ....................................................................18 4 Events und Markenevents .................................................................................22 4.1 Markenevents im Sport .............................................................................24 4.2 Kontrolle und Nachhaltigkeit von Markenevents im Sport ..........................25 5 Sponsoring .........................................................................................................29 6 Red Bull – das Unternehmen .............................................................................32 6.1 Das Produkt ..............................................................................................33 6.2 Die Zielgruppe ...........................................................................................34 7 Red Bull – die Marke ..........................................................................................36 7.1 Integrierte identitätsorientierte Markenkommunikation ..............................38 7.1.1 Klassische Werbung ................................................................ 39 7.1.2 Web 2.0 ................................................................................... 41 7.1.3 Sponsoring ............................................................................... 42 8 Red Bull – der Veranstalter ................................................................................44 9 Umsetzung der integrierten identitätsorientierten Kommunikation im Sport 49 Inhaltsverzeichnis VI 10 Fazit..........................................................................................................52 Literaturverzeichnis .................................................................................................. XI Eigenständigkeitserklärung ................................................................................... XIV Abkürzungsverzeichnis VII Abkürzungsverzeichnis z.B.: zum Beispiel GmbH.: Gesellschaft mit beschränkter Haftung o.J.: ohne Jahreszahl o.V.: ohne Verfasser Vgl.: Vergleich Etc.: et cetera (lateinisch: und so weiter) u.a.: unter anderem; unter anderen bzw.: beziehungsweise Glossar VIII Glossar American Marketing Association (AMA): Weltweit führende wissenschaftliche Vereini- gung im Marketingbereich. Corporate Design: beschreibt das einheitliche Erscheinungsbild eines Unternehmens bzw. eines Produktes. Facebook: Soziales Netzwerk, welches als Online-Gemeinschaft dient. Franchise Partner: Gegen entrichten eines Entgeltes, stellt der Franchisegeber, dem Franchisenehmer, also dem Partner, ein Geschäftskonzept zum weiteren Vertrieb zur Verfügung. Ein Beispiel hierfür wäre McDonalds. Give aways: Werbegeschenke, welche für den Konsumenten im Zusammenhang mit dem Produkt oder dem Markenevents stehen sollen. (Englisch für verschenken) Testimonials: Eine bei der Zielgruppe bekannte Person, die zur Steigerung der Glaub- würdigkeit der Werbebotschaft für ein Produkt oder eine Dienstleistung dienen soll. Trademark: Englisch für Warenzeichen oder Schutzmarke. Twitter: Soziales Netzwerk zur Verbreitung von Kurznachrichten in Echtzeit. Virales Marketing: Marketingform, die soziale Netzwerke und Medien nutzt, um mit einer meist ungewöhnlichen oder hintergründigen Nachricht auf eine Marke, ein Pro- dukt oder eine Kampagne aufmerksam zu machen Abbildungsverzeichnis IX Abbildungsverzeichnis Abbildung 1: Abstimmungsbedarf & Bereiche der Entstehung von Defiziten in der Kommunikation ............................................................................................................ 7 Abbildung 2: Einflussgrößensystem des Kommunikationsmittel-Involvements ............10 Abbildung 3: Beziehung zwischen Marke, Markenidentität und Markenimage .............18 Abbildung 4: Nutzen der Marke aus Nachfragerperspektive ........................................19 Abbildung 5: Nutzen der Marke aus Anbieterperspektive ............................................21 Abbildung 6: Events und Sponsoring im Kontext des identitätsorientierten Markenmanagements ..................................................................................................23 Abbildung 7: Zusammenhang von Effenktivität, Effizienz und Erfolg ...........................27 Abbildung 8: Typen von Sponsoring ............................................................................30 Abbildung 9: Red Bull Werbespot - die heiligen vier Könige bringen Geschenke für das Jesuskind ....................................................................................................................40 Abbildung 10: Logo des Red Bull Air Races ................................................................45 Abbildung 11: Logo der Red Bull X-Fighters von 2009 ................................................46 Abbildung 12: Logo des Markenevents Red Bull Dolomitenmann, welches in Osttirol stattfindet ....................................................................................................................47 Abbildung 13: Logo der Red Bull Flugtage ..................................................................48 Tabellenverzeichnis X Tabellenverzeichnis Tabelle 1: Marketing bei geringem und hohem Involvement ........................................13 Einleitung 1 1 Einleitung Alle sogenannten Corporate Projects wie die Formel 1, der Fußball und das Red Bull Air Race dienen dem Kerngeschäft, also dem Verkauf des Energydrinks. Umgekehrt soll das Kerngeschäft die Corporate Project ankurbeln – das Ganze ist Ausdruck einer gleichermaßen komplexen wie erfolgreichen Marketing- und Unternehmensphiloso- phie.1 So begründete der Red Bull Urvater und Gründer der Red Bull GmbH Dietrich Mate- schitz das Marketing seines Unternehmens. Red Bull ist kein Produktionsunternehmen, sondern ist die meiste Zeit in Sachen Marketing beschäftigt. Ein Drittel des Gesamtum- satzes wird für das Marketing verwendet, wobei davon rund die Hälfte in den Bereich Sport investiert wird.2 Es werden Sportler aus Extremsportarten, sowie aus dem Brei- tensport gesponsert und auch eigen inszenierte Markenevents werden von dem Ener- gydrink Hersteller veranstaltet. Dies geht von Seifenkistenrennen, über Skateboard Wettbewerbe, bis hin zum Red Bull Air Race. Trotz steigender Konkurrenzaufkommen im Wettbewerb
Load more

Recommended publications
  • Internet Killed the B-Boy Star: a Study of B-Boying Through the Lens Of
    Internet Killed the B-boy Star: A Study of B-boying Through the Lens of Contemporary Media Dehui Kong Senior Seminar in Dance Fall 2010 Thesis director: Professor L. Garafola © Dehui Kong 1 B-Boy Infinitives To suck until our lips turned blue the last drops of cool juice from a crumpled cup sopped with spit the first Italian Ice of summer To chase popsicle stick skiffs along the curb skimming stormwater from Woodbridge Ave to Old Post Road To be To B-boy To be boys who snuck into a garden to pluck a baseball from mud and shit To hop that old man's fence before he bust through his front door with a lame-bull limp charge and a fist the size of half a spade To be To B-boy To lace shell-toe Adidas To say Word to Kurtis Blow To laugh the afternoons someone's mama was so black when she stepped out the car B-boy… that’s what it is, that’s why when the public the oil light went on changed it to ‘break-dancing’ they were just giving a To count hairs sprouting professional name to it, but b-boy was the original name for it and whoever wants to keep it real would around our cocks To touch 1 ourselves To pick the half-smoked keep calling it b-boy. True Blues from my father's ash tray and cough the gray grit - JoJo, from Rock Steady Crew into my hands To run my tongue along the lips of a girl with crooked teeth To be To B-boy To be boys for the ten days an 8-foot gash of cardboard lasts after we dragged that cardboard seven blocks then slapped it on the cracked blacktop To spin on our hands and backs To bruise elbows wrists and hips To Bronx-Twist Jersey version beside the mid-day traffic To swipe To pop To lock freeze and drop dimes on the hot pavement – even if the girls stopped watching and the street lamps lit buzzed all night we danced like that and no one called us home - Patrick Rosal 1 The Freshest Kids , prod.
    [Show full text]
  • The B-Boy Summit Internationally Acclaimed B-Boy/B-Girl Event
    THE B-BOY SUMMIT INTERNATIONALLY ACCLAIMED B-BOY/B-GIRL EVENT Produced by No Easy Props OVERVIEW The B-boy Summit continues to be a major trendsetter in Hip-Hop street dance, art and music culture. Established in 1994, The Summit presented innovative ideas in Hip-Hop culture, offering a conference forum complete with competitions, performances, panels, workshops, and a marketplace for consumer friendly products marketed toward the Hip-Hop community. Never content with success, The B-boy Summit continues its mission to bring the hottest street dance, art, and music above ground to the masses. The B-boy Summit has grown into an internationally acclaimed 3 day festival incorporating all aspects of Hip-Hop in different plateaus, including the most intense battles, rawest circles, theatre performances, a DJ/MC Talent Showcase and live aerosol art painting. The B-boy Summit was created in 1994 out of the need for a community orientated Hip-Hop event that encompassed knowledge of the history of Hip-Hop culture and the skills of B-boying and B-girling. At that point in time B-boys and B-girls didn’t have a platform in which to come together, dance and pay homage to the traditional dance of Hip-Hop. Each year the event has expanded to encompass B-boys, B-girls, MCs, Aerosol Artists, and DJs from across the globe, steadily building into what is now the foremost Hip-Hop cultural event in the world. More recently, The Summit has become one of the most important events for Lockers, Poppers, Freestyle and House Dancers to take part in during The Summit’s Funk Fest.
    [Show full text]
  • João Pedro Brito Cício De Carvalho
    Universidade do Minho Escola de Economia e Gestão João Pedro Brito Cício de Carvalho eams Business Models in Professional Electronic ts T Sports Teams Business Models in Professional Electronic Spor tins Coelho abio José Mar F 5 1 UMinho|20 April, 2015 Universidade do Minho Escola de Economia e Gestão João Pedro Brito Cício de Carvalho Business Models in Professional Electronic Sports Teams Dissertation in Marketing and Strategy Supervisor: Professor Doutor Vasco Eiriz April, 2015 DECLARATION Name: João Pedro Brito Cício de Carvalho Electronic mail: [email protected] Identity Card Number: 13011205 Dissertation Title: Business Models in Professional Electronic Sports Teams Supervisor: Professor Doutor Vasco Eiriz Year of completion: 2015 Title of Master Degree: Marketing and Strategy IT IS AUTHORIZED THE FULL REPRODUCTION OF THIS THESIS/WORK FOR RESEARCH PURPOSES ONLY BY WRITTEN DECLARATION OF THE INTERESTED, WHO COMMITS TO SUCH; University of Minho, ___/___/______ Signature: ________________________________________________ Thank You Notes First of all, I’d like to thank my family and my friends for their support through this endeavor. Secondly, a big thank you to my co-workers and collaborators at Inygon and all its partners, for giving in the extra help while I was busy doing this research. Thirdly, my deepest appreciation towards my interviewees, who were extremely kind, helpful and patient. Fourthly, a special thank you to the people at Red Bull and Zowie Gear, who opened up their networking for my research. And finally, my complete gratitude to my research supervisor, Professor Dr. Vasco Eiriz, for his guidance, patience and faith in this research, all the way from the theme proposed to all difficulties encountered and surpassed.
    [Show full text]
  • Breakthrough Levers to Embark on Digital Marketing
    Breakthrough levers to embark on digital marketing How companies should transform themselves to attract and engage customers with real, omnichannel journeys January, 2018 Content Executive summary 3 1. The evolution from paid to earned media 4 2. A new customer engagement model 7 3. The digitally transformed marketing organization 11 4. Open-data platforms – the next digital breakthrough? 13 Authors: Francesco Marsella Palmo Antonio Cavallo Partner, Strategy & Organization, Manager, Strategy & Organization, Rome Milan [email protected] [email protected] Andrea Visentin Clemens Schwaiger Principal, Strategy & Organization, Principal, Telecom, Information, Media & Rome Electronics, Vienna [email protected] [email protected] Acknowledgement for their support and valuable input: Aurelia Bettati, Johan Treutiger Executive summary At the dawn of internet, content publishers started generating revenues by advertising products and services of the real world on their websites. Today the advertising industry is a blend of digital and physical media, and companies need to stay on top of its fast evolution. Following the original path, but years later, marketing and sales practices are relying more and more on digital channels. However, companies do not take most of the potential opportunities, because they are still tied to conventional customer engagement models and operate through traditional organizational structures. Digital advertising investments are growing at a fast pace, with over 17 percent CAGR since 2011 and reaching 42 percent of total global ad spending. The forecasts see this shift continuing up to 50 percent in 2020, and in some markets, the share will be even larger. Here the key issue seems to be how to optimize ad spending, balancing the media mix between online and offline and earned and paid media, in order to maximize advertising effectiveness.
    [Show full text]
  • UNITED STATES DISTRICT COURT DISTRICT of COLUMBIA RED BULL GMBH, an Austrian Company, and RED BULL NORTH AMERICA, INC., a Califo
    Case 1:18-cv-01003 Document 1 Filed 04/27/18 Page 1 of 14 UNITED STATES DISTRICT COURT DISTRICT OF COLUMBIA RED BULL GMBH, an Austrian ) company, and RED BULL NORTH ) AMERICA, INC., a California ) corporation, ) Am Brunnen 1 ) 5330 Fuschl am See, Austria ) Plaintiffs, ) ) Civil Action No. __________________ ) vs. ) ) ) CAPITOL CASH & CARRY, a District ) of Columbia limited liability company, ) 1110 Okie Street Washington, D.C. 20002 Defendant. COMPLAINT This is an action for trademark infringement, unfair competition, and dilution in violation of federal and District of Columbia law. PARTIES 1. Plaintiff Red Bull GmbH is an Austrian company with its principal place of business at Am Brunnen 1, 5330 Fuschl am See, Austria. Plaintiff Red Bull North America, Inc. is a California corporation with its principal place of business at 1740 Stewart Street, Santa Monica, CA 90404 and the wholly owned subsidiary of Red Bull GmbH. Red Bull GmbH and Red Bull North America, Inc. are collectively referred to herein as “Red Bull.” 2. On information and belief, defendant Capitol Cash & Carry (“Capitol”) is a District of Columbia limited liability company with a principal place of business located at 1110 Okie Street, Washington, D.C. 20002. Case 1:18-cv-01003 Document 1 Filed 04/27/18 Page 2 of 14 JURISDICTION AND VENUE 3. This Court has jurisdiction because (1) this is an action arising under the Trademark Act of 1946, as amended, 15 U.S.C. §§ 1051, et seq. (the Lanham Act), jurisdiction being conferred in accordance with 15 U.S.C. § 1121 and 28 U.S.C.
    [Show full text]
  • Volume 7 Bachelor of Commerce Best Business Research Papers
    JUNE 2014 | VOLUME 7 BACHELOR OF COMMERCE BEST BUSINESS RESEARCH PAPERS Bachelor of Commerce | Best Business Research Papers Vol. 7 Table of Contents Note from the Editor 3 Carmen Galang Selling Energy: 4 An Analysis of Red Bull’s Marketing Strategies Kevin Brown Smartwatches: 15 How They Could Impact the Largest Swiss Watch Company, Swatch Group Jeremy Desrochers The Business of Bicycles: 34 The Adoption of the Bicycle in Madrid, Spain Erin Hallahan A Study on Airline Strategy: 49 Comparing Ryanair and Lufthansa to Determine the Best Strategy in the Industry Rachel Mack The Swiss Banking Industry: 62 The Changing Banking Secrecy Laws and the Future of Swiss Banking Taylor Norman German Success in a Flawed European System 71 John Cody Patchell The Time for Change is Now: 83 An Analysis of the Current State of Sustainable Initiatives in the EU and a Case Study of the Henkel Corporation’s Sustainable Success Jennifer Sallows Swarovski: 98 Analysis and Recommendations Jill Witschen Analysis of the Growth and Success of H&M 108 Michelle Youell |2 Bachelor of Commerce | Best Business Research Papers Vol. 7 Note from the Editor At the University of Victoria, one of the goals of the Peter B. Gustavson School of Business is to provide our Bachelor of Commerce (BCom) students with the essential skills and knowledge they need to be successful business leaders in the global economy. This includes being able to formulate appropriate questions to address different problems, search and gather relevant information, critically analyze the information for insights, and to generate useful results from the analyses.
    [Show full text]
  • Delirante, Seductora, Apasionada, Y Una De Las Marcas Más Audaces E Intrigantes Del Mercado
    MARKETING LA INDESTRUCT IBLE DELIRANTE, SEDUCTORA, APASIONADA, Y UNA DE LAS MARCAS MÁS AUDACES E INTRIGANTES DEL MERCADO. RED BULL INVENTÓ LAS BEBIDAS ENERGIZANTES. PERO SU ÉXITO SE BASA EN REALIDAD EN El “bRANDED CONTEnt” O CONTENIDO GENERADO POR LA MARCA. LO PIDE LA GENTE, DICE SU CEO. “CUANDO LA INFORMACIÓN ES BUENA, A NADIE LE IMPORTA QUIÉN ESTÁ DETRÁS.” POR FLORENCIA LAFUENTE, CON LA COLABORACIÓN DE LEANDRO ZANONI. 50. agosto-septiembre 2013 INDESTRUCT IBLE /wobi 51. MARKETING SU RELIGIÓN n SER CREATIVO para romper moldes. n ASUMIR RIESGOS. n CREAR UNA HISTORIA atractiva para la marca. n ENTRETENER. ENTRETENER. Entretener. n PRODUCIR CONTENIDOS de alta calidad periodística. n INNOVAR Y SORPRENDER. Ninguna acción deber ser igual a otra. n INVERTIR PRESUPUESTO para contratar a los mejores talentos. n GENERAR MEDIOS PROPIOS para la transmisión de contenidos que eviten la necesidad de pautar en medios tradicionales. n USAR LA WEB, los medios sociales y las aplicaciones móviles para tabletas y smartphones de modo de diseminar el mensaje. n TENER UN PLAN antes, durante y después de la acción. n OfrECER GRATIS EL CONTENIDO a los medios tradicionales en múltiples formatos y enfoques. Si resulta interesante, los periodistas lo publicarán y la marca obtendrá publicidad gratuita. 52. agosto-septiembre 2013 Sus empleados le dicen “El Yeti”. No por lo abominable, sino por su vida reservada y solitaria, secretista, casi misteriosa. No da entrevistas, no habla sino a través del equipo de contenidos de su empresa, de sus deportistas asociados. Para acceder a su oficina privada —a la que llama “Lucky 7-Private Heaven”— es necesario trasponer una serie de sistemas de seguridad, incluido un lector de huellas digitales.
    [Show full text]
  • European Sport Industry May 11 – 26, 2014 University of Cincinnati
    European Sport Industry May 11 – 26, 2014 University of Cincinnati Program Proudly Provided by Sports Travel Academy www.facebook.com/SportsTravelAcademy CONTENTS Introduction 3 Program Details & Cost 9 Program Package Includes 10 Program Itinerary 11 Who is the Sports Travel Academy? 19 2 Introduction From an academic perspective Europe offers fantastic opportunities for students interested in the Global Sport Industry to visit and study the European model of sport. The origins of many of the world's most popular sports today lay in the codification of many traditional European games. This program will take students inside the European Model of Club Sports where they will receive firsthand experience at some of the world’s most successful sporting clubs and organizations including the IOC, FIFA, Red Bull, The Hague University, the German Sports University as well as a number of Sporting Clubs, Facilities & Sport Businesses. This program visits the Netherlands, Germany, Austria & Switzerland and along the way will cross several diverse sporting and cultural borders. Students will be exposed to a number of different sports and will no doubt increase their knowledge of sport in the global community. Unlike major team sports in the USA where franchises are awarded to nominated cities, most European teams have grown from small clubs formed by groups of individuals before growing rapidly. Churches, community facilities and work places have often been the most fertile birthplace of many of Europe's major sports clubs. The most popular sport in Europe is undoubtedly Association football (soccer). European club teams are the strongest (and highest paid) in the world led by the Union of European Football Association (UEFA).
    [Show full text]
  • Red Bull Red Bull
    24.10.2019 Red Bull HES-SO Valais-Wallis Page 1 Page 1 1 Red Bull Chiffres-clés: • 30 ans d’histoire de la société • 11’865 employés • 171 pays • + 6 mia de canettes vendues en 2016 • 62 mia de canettes vendues depuis la création • Canettes 100% recyclables Page 2 2 24.10.2019 Red Bull 1987 Page 3 3 Red Bull Evolution Lancement du soutien aux manifestations sportives et athlètes: 1988 Dolomitenmann (course de relais) 1989 Gerhard Berger (automobile) 1992 1er Flugtag et 1er dessin animé promotionnel 1994 1re publicité hors Autriche et sponsor d’athlète internationaux (en windsurf) 1995 Sponsor de l’écurie Sauber de F1 et 1er snowboarder 1997 1er Cliff Diving 1998 1re Music Academy (à Berlin) 1999 Base Jumper Baumgartner (Tour Petronas à Kuala Lumpur) Page 4 4 24.10.2019 Red Bull Evolution 1999 Naissance des Flying Bulls 1999 King of the Air (Kitesurf) 2000 Caisse à Savon (Belgique) et Downhill Extreme (Longboard et Skate, Cap) 2001 Crashed Ice (Ice Skating Downhill) et X-Fighters (Motocross) 2003 Air Race et X-Alps (Paragliding) 2004 BC One (Break Dance à Biel/Bienne) 2005 Racing Team (F1) et Elevation (BMX) 2006 Tourbus (Music) et Paper Wings (Avion en papier) 2007 Records (Music production) Page 5 5 Red Bull Evolution 2010 Arena à New York (football) 2011 Flying Bach (Break Dance et Musique Classique) 2012 Stratos (Baumgartner) 2015 Wings for Life World Run (Course caritative pour la recherche médicale) 2016 Mind Gamers (Jeux de logique) 2017 Team Redbull KTM Factory en MotoGP 2017 30e anniversaire du plus vieil événement: Dolomitenmann
    [Show full text]
  • Red Bull Gmbh
    Red Bull GmbH Company Profile Reference Code: 13316 Publication Date: Oct 2004 www.datamonitor.com Datamonitor USA Datamonitor Europe Datamonitor Germany Datamonitor Hong Kong 245 5th Avenue Charles House Kastor & Pollux 2802-2803 Admiralty Centre 4th Floor 108-110 Finchley Road Platz der Einheit 1 Tower 1 New York, NY 10016 London NW3 5JJ 60327 Frankfurt 18 Harcourt Road USA United Kingdom Deutschland Hong Kong t: +1 212 686 7400 t: +44 20 7675 7000 t: +49 69 9754 4517 t: +852 2520 1177 f: +1 212 686 2626 f: +44 20 7675 7500 f: +49 69 9754 4900 f: +852 2520 1165 e: [email protected] e: [email protected] e: [email protected] e: [email protected] ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas. Our series of company, industry and country profiles complements our premium products, providing top-level information on 10,000 companies, 2,500 industries and 50 countries.
    [Show full text]
  • Cabinet Approves Raft of Financial Reforms
    SUBSCRIPTION TUESDAY, MARCH 15, 2016 JAMADA ALTHANI 6, 1437 AH www.kuwaittimes.net No ban on Top cop Egypt devalues New Jersey hiring Filipino Ali sent to currency to fencer to wear helpers by retirement, record low hijab at Rio expatriates4 promoted4 against21 dollar Olympics16 Cabinet approves raft Min 18º Max 25º of financial reforms High Tide 04:42 & 15:53 Low Tide Profits to be taxed 10% • Some services re-priced • Some oil facilities to be privatized 10:20 & 23:16 40 PAGES NO: 16814 150 FILS Putin withdraws Amir fetes police graduates By Meshaal Al-Enezi KUWAIT: Finance Minister Anas Al-Saleh yesterday forces from Syria announced that the Cabinet has approved a six-point financial and economic reform plan prepared by the MOSCOW: Russian President Vladimir Putin yesterday Cabinet’s economic affairs committee. Speaking at a ordered the defense ministry to begin the withdrawal of press conference alongside Minister of Social Affairs and Russian forces from Syria from today. “The task that was Labor and Planning Hind Al-Subaih and the Minister of set before our defense ministry and armed forces has as Commerce and Industry Yousef Al-Ali, Saleh said the a whole been completed and so I order the defense plan includes a 10 percent tax on profits of companies. ministry to from tomorrow start the withdrawal of the The Cabinet also approved re-pricing some commodi- main part of our military contingents from the Syrian ties and public services, he Arab Republic,” Putin told said without elaborating. Defense Minister Sergei Saleh added the govern- Shoigu in televised com- ment would seek to privatize ments.
    [Show full text]
  • Gegen RZ Pellets
    Heimspiel #204 DAS STADIONMAGAZIN STADIONMAGAZIN DAS SALZBURG BULL RED FC DES Gegen RZ Pellets WAC Tipico Bundesliga | 20. Runde Samstag, 17. Dezember | 18:30 Uhr | Red Bull Arena, Salzburg www.redbullsalzburg.at #RBSWAC 001-RBS_Heimspiel_204_WAC_Cover 1 15.12.16 12:24 Audi Vorsprung durch Technik | 17. Dezember 2016 ANPFIFF 3 Auf Knopf Druck. Der Audi SQ7 TDI mit elektrisch angetriebenem Verdichter und 900 Nm Drehmoment. ÓSCAR GARCÍA blickt im Inter- view (ab Seite 18) auf das Fußballjahr 2016 zurück und erzählt auch, wie er Weih- nachten feiern wird. HERZLICH WILLKOMMEN zum letzten Spiel des Jahres in der Red Bull Arena. Unsere Roten Bullen konnten sich in der letzten Runde gegen Herbstmeister Sturm Graz auswärts 1:0 durchsetzen und rückten damit wieder auf den zweiten Tabellenrang vor. Heute wollen die Salzburger natürlich noch einmal nachlegen und mit einem Sieg gegen den Wolfsberger AC in die wohlverdiente Winterpause gehen. Aber Achtung, die Kärntner sind heuer brandgefährlich! Die bisherigen zwei Saisonduelle endeten unentschieden (2:2 und 1:1). Dennoch ist der FC Red Bull Salzburg heute Favorit, und wir hoffen, mit euch ein spannendes und erfolgreiches Match zu erleben. Wir wünschen euch wie immer viel Spaß mit diesem Magazin und natür- lich eine frohe Weihnachtszeit und einen guten Start in das Jahr 2017. Auf ein Wiedersehen in neuer Frische am 11. Februar beim Heimspiel gegen St. Pölten! Name: FC Red Bull Salzburg IMPRESSUM Herausgeber FC Red Bull Salzburg GmbH, Gegründet: 13. September 1933 Stadionstraße 2/3, A-5071 Wals bei Salzburg Kraftstoffverbrauch gesamt: 7,2-7,6 l/100 km . Stadion: Red Bull Arena, Wals-Siezenheim Redaktion & Produktion Red Bull Media House GmbH, Erfolge: UEFA-Cup-Finale gegen Inter Mailand Heinrich-Collin-Straße 1, A-1140 Wien, +43 (0)1 90221-0 CO2-Emission: 189-199 g/km.
    [Show full text]