Volume 7 Bachelor of Commerce Best Business Research Papers
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Delirante, Seductora, Apasionada, Y Una De Las Marcas Más Audaces E Intrigantes Del Mercado
MARKETING LA INDESTRUCT IBLE DELIRANTE, SEDUCTORA, APASIONADA, Y UNA DE LAS MARCAS MÁS AUDACES E INTRIGANTES DEL MERCADO. RED BULL INVENTÓ LAS BEBIDAS ENERGIZANTES. PERO SU ÉXITO SE BASA EN REALIDAD EN El “bRANDED CONTEnt” O CONTENIDO GENERADO POR LA MARCA. LO PIDE LA GENTE, DICE SU CEO. “CUANDO LA INFORMACIÓN ES BUENA, A NADIE LE IMPORTA QUIÉN ESTÁ DETRÁS.” POR FLORENCIA LAFUENTE, CON LA COLABORACIÓN DE LEANDRO ZANONI. 50. agosto-septiembre 2013 INDESTRUCT IBLE /wobi 51. MARKETING SU RELIGIÓN n SER CREATIVO para romper moldes. n ASUMIR RIESGOS. n CREAR UNA HISTORIA atractiva para la marca. n ENTRETENER. ENTRETENER. Entretener. n PRODUCIR CONTENIDOS de alta calidad periodística. n INNOVAR Y SORPRENDER. Ninguna acción deber ser igual a otra. n INVERTIR PRESUPUESTO para contratar a los mejores talentos. n GENERAR MEDIOS PROPIOS para la transmisión de contenidos que eviten la necesidad de pautar en medios tradicionales. n USAR LA WEB, los medios sociales y las aplicaciones móviles para tabletas y smartphones de modo de diseminar el mensaje. n TENER UN PLAN antes, durante y después de la acción. n OfrECER GRATIS EL CONTENIDO a los medios tradicionales en múltiples formatos y enfoques. Si resulta interesante, los periodistas lo publicarán y la marca obtendrá publicidad gratuita. 52. agosto-septiembre 2013 Sus empleados le dicen “El Yeti”. No por lo abominable, sino por su vida reservada y solitaria, secretista, casi misteriosa. No da entrevistas, no habla sino a través del equipo de contenidos de su empresa, de sus deportistas asociados. Para acceder a su oficina privada —a la que llama “Lucky 7-Private Heaven”— es necesario trasponer una serie de sistemas de seguridad, incluido un lector de huellas digitales. -
European Sport Industry May 11 – 26, 2014 University of Cincinnati
European Sport Industry May 11 – 26, 2014 University of Cincinnati Program Proudly Provided by Sports Travel Academy www.facebook.com/SportsTravelAcademy CONTENTS Introduction 3 Program Details & Cost 9 Program Package Includes 10 Program Itinerary 11 Who is the Sports Travel Academy? 19 2 Introduction From an academic perspective Europe offers fantastic opportunities for students interested in the Global Sport Industry to visit and study the European model of sport. The origins of many of the world's most popular sports today lay in the codification of many traditional European games. This program will take students inside the European Model of Club Sports where they will receive firsthand experience at some of the world’s most successful sporting clubs and organizations including the IOC, FIFA, Red Bull, The Hague University, the German Sports University as well as a number of Sporting Clubs, Facilities & Sport Businesses. This program visits the Netherlands, Germany, Austria & Switzerland and along the way will cross several diverse sporting and cultural borders. Students will be exposed to a number of different sports and will no doubt increase their knowledge of sport in the global community. Unlike major team sports in the USA where franchises are awarded to nominated cities, most European teams have grown from small clubs formed by groups of individuals before growing rapidly. Churches, community facilities and work places have often been the most fertile birthplace of many of Europe's major sports clubs. The most popular sport in Europe is undoubtedly Association football (soccer). European club teams are the strongest (and highest paid) in the world led by the Union of European Football Association (UEFA). -
Red Bull Investit Le Sport
14e Semaine des médias à l’école - Fiche pédagogique Red Bull investit le sport Public concerné : 13-20 ans Résumé du Suisse Ueli Gegenschatz, qui Objectifs du Plan d'études avait sauté en parachute depuis romand concernés : Le sport est un terrain de une tour à Zurich, le 13 prédilection pour la publicité. Les novembre 2009, dans le cadre FG 31 MITIC : "Exercer des marques se livrent une d'une campagne de publicité lectures multiples dans la concurrence féroce pour conjointe entre Red Bull et consommation et la production de associer leur nom à des Sunrise. Cette émission met en médias et d'informations…" évènements, des exploits, des cause les risques inconsidérés L1 31 : "Lire et analyser des textes athlètes admirés. Il ne s'agit pas que fait prendre la marque à de genres différents et en analyser d'un mécénat désintéressé mais certains des 500 athlètes qu'elle les multiples sens" d'un investissement. a sous contrat. Apprentissages favorisés : Le 14 octobre 2012, l'Autrichien Il est rare que la stratégie d'une Décodage des intentions latentes Felix Baumgartner a fait parler entreprise en matière de d'un message (commerciales, de lui dans le monde entier après marketing sportif soit aussi politiques…). être devenu le premier homme à finement décrite. Nous vous Analyse des intentions d'un franchir le mur du son, en proposons de donner l'article à message en tenant compte du sautant en chute libre de près de lire à vos élèves, puis d'analyser contexte de communication. 39.000 mètres d'altitude (photo). les informations données (il Cette prouesse avait été figure en annexe de cette fiche, Prise en compte des quatre minutieusement préparée au assorti d'une fiche élève). -
Red Bull Energy Drink Donation Request
Red Bull Energy Drink Donation Request Atheistic and peopled Chas articles so stormily that Clark enriches his instilling. Indonesian and sociobiological Rabi posts while insufferable Ed pressure-cooks her solitudes filially and disyoke meekly. Is Cameron always unduteous and ambidextrous when reattain some debacles very kitty-cornered and heritably? The New York Red Bulls as a fundraiser GRIN. FROZEN DRINKS TGI Friday's Indianapolis monthly 135 ART JEWELRY C. Red Bull Red Bull Energy Drink 4 Ct 4 oz Add with My Items Add in Cart Add excel List. SALE Red Bull 4 Oz Original Flavor Energy Drink Image 1. For every 20oz of Red Bull with no sugar you first it takes 9gallons of table to toe out your kidneys and they average person drinks 9gallons of breathe in about 2 days. If drinking red bull energy drink that? What sports does RedBull sponsor Quora. Withdrawal symptoms you may attempt with an energy drink addiction include headaches fatigue irritability difficulty concentrating and a depressed mood 6 Often these withdrawal symptoms are related to quitting caffeine and hinge may last 29 days 6. Because the requested above for free content from the sugar can see the name, personalities and security number. Red Bull gives the world wings for a charitable cause. The requested url is the idea of. We anticipate your energy drink with drinking, you sure below. Red Rock Casino Resort Spa represents the pinnacle in Las Vegas casino resort. What benefit the worst energy drinks? Red Bull Energy Drink Soft Drinks Sendik's Food Market. Ebony Fashion magazine has donated over 46 million to charitable organizations since its. -
Der Erfolg Der Red Bull Gmbh Durch Die Nutzung Von Viralem Marketing
BACHELORARBEIT Frau Nadja Elser Der Erfolg der Red Bull GmbH durch die Nutzung von viralem Marketing 2013 Fakultät: Medien BACHELORARBEIT Der Erfolg der Red Bull GmbH durch die Nutzung von viralem Marketing Autor/in: Frau Nadja Elser Studiengang: Angewandte Medienwirtschaft Seminargruppe: AM09wK1-B Erstprüfer: Prof. Dr. Tamara Huhle Zweitprüfer: Dipl.-Wirt.-Ing. (FH) Katharina Heinzelmann Einreichung: Stuttgart, 24.06.2013 Faculty of Media BACHELOR THESIS The success of the Red Bull GmbH by the use of viral marketing author: Ms. Nadja Elser course of studies: Applied Media Economics seminar group: AM09wK1-B first examiner: Prof. Dr. Tamara Huhle second examiner: Dipl.-Wirt.-Ing. (FH) Katharina Heinzelmann submission: Stuttgart, 24.06.2013 Inhaltsverzeichnis VI Bibliografische Angaben Elser, Nadja: Der Erfolg der Red Bull GmbH durch die Nutzung von viralem Marketing The success of the Red Bull GmbH by the use of viral marketing 83 Seiten, Hochschule Mittweida, University of Applied Sciences, Fakultät Medien, Bachelorarbeit, 2013 Abstract The present paper investigates „viral marketing“ as an innovative marketing form using the example of the „Red Bull GmbH“ and their success with it. The research focuses on preconditions, characteristics and success factors of viral marketing-campaigns as well as on the advantages and disadvantages in comparison to classic advertisement. Con- sidering the target group, company’s competitors, marketing strategy in general and the historical development, the paper shows how Red Bull effectively uses viral market- ing and how similar strategies can contribute to other companies success. Die vorliegende Arbeit beschäftigt sich mit „Viral Marketing“ als innovative Marketing- form am Beispiel der Red Bull GmbH und zeigt den Erfolg, den das Unternehmen da- mit hat. -
Oskars Polmanis: “Šobrīd Esmu Biznesā Līdz Matu Galiņiem Un Esmu Laimīgs.”
septembris-oktobris, 2013 septembris-oktobris, Nr. 37 Oskars Polmanis: “Šobrīd esmu biznesā līdz matu galiņiem un esmu laimīgs.” Ls 4,58 EUR 6,52 4. lpp. Uzņēmējs uztur šo sabiedrību 12. lpp. Mediācija uzņēmumos un organizācijās 32. lpp. Kaķis garāžā motivācija 40. lpp. Vai veidot tēlu nozīmē tēlot? 52. lpp. Cilvēks, kurš pacēla spārnos Red Bull. 68. lpp. Multimākslinieks mūžīgā vēlmē iet jaunus Dītrihs Matešics ceļus Saturs Redaktores sleja. 2 Vadība. Bizness Latvijas karoga krāsā 4 Vadība. Mediācija uzņēmumos un organizācijās 12 Konfliktoloģija. Mediācija. Kā atrisināt strīdu, nevēršoties tiesā 16 Pieredze. Konflikti jārisina laikus. Latvijas Balzama pieredze 22 Personālvadība. Konflikta attīstības dinamika darbavietā 28 Organizāciju psiholoģija. Kaķis garāžā motivācija 32 Darba metode. MBTI – populārākais instruments sevis iepazīšanai un sadarbībai 36 Sabiedriskās attiecības. Vai veidot tēlu nozīmē tēlot? 40 Atbalsta organizācija. Latvijas Organizāciju psihologu biedrība 44 Grāmatu apskats. Kas nosaka jūsu darba attiecības un emocijas? 48 Biznesa dižgari. Cilvēks, kurš pacēla spārnos Red Bull. Dītrihs Matešics 52 Veselība. Galvassāpes ziņo par problēmu 58 Stils. Visu var pasniegt gaumīgi 62 Māksla. Multimākslinieks mūžīgā vēlmē iet jaunus ceļus 68 Vaļasprieks. Petanks – spēle visai ģimenei 78 Pavisam nopietni 82 Žurnālu Biznesa Psiholoģija var abonēt Latvijas Pastā un mūsu mājaslapā www.biznesapsihologija.lv Biznesa Psiholoģija Redakcijas juridiskā adrese: Ja vēlaties žurnālā ievietot reklāmu, Žurnāla reģ.nr. 000703029 Graudu iela 13D, Rīga, LV1058 zvaniet: +371 29119520 ISSN 1691-3183 Ja vēlaties žurnālam piedāvāt rakstus, Žurnālā publicētajos rakstos paustie zvaniet: +371 26474743 Izdevējs: SIA “Business Psychology” uzskati ne vienmēr atspoguļo redakcijas Drukāts: tipogrāfijā Reģ. Nr. 40103579279 viedokli. “Dardedze hologrāfija” 2013 Biznesa Psiholoģija Valdes loceklis: Jānis Tauriņš Redakcija neuzņemas atbildību [email protected] par reklāmas materiālu saturu un Vāka fotogrāfijā: 2013 septembris-oktobris, Nr. -
Energy Drink Consumption in Adolescents
Energy Drink Consumption in Adolescents "Are energy drinks good for children? Raising Parent Awareness" Tag Words: Energy Drinks; caffeine; stimulant; Red Bull Authors: Rahul Vasudeva & Richard P. Moses with Julie M. Fagan Ph.D Summary Gorilla marketing and lack of regulation of energy drinks has resulted in an increase in consumption of energy drinks high in caffeine in adolescents. In fact, children below the age of 19 account for 60% of those purchasing energy drinks. On average, about 45% of patients each year admitted to an emergency room for caffeine overdose are adolescents. The hazardous effects associated with consumption of energy drinks in adolescents are discussed. These include alterations in neurological development, an increase in blood pressure and the possibility of addiction. To get the word out, answers to such questions as: are energy drinks good for children, what is a safe consumption of caffeine for adolescents; what effects do energy drinks have on children; are there healthier alternatives; and what can parents do to prevent their child from drinking energy drinks; were put on the web site Ask.com and a Parenthood website. Video Link Energy Drinks: The Effects on Adolescents: http://www.youtube.com/user/DRJULIEFAGANSTUDENTS#p/u/11/1sYWna06u9Q Part I: Energy Drinks Exposed Introduction Page 1 (RV) Energy drinks have created a huge craze in the last past decade amongst consumers. More and more people daily are consuming energy drinks in order to function optimally throughout the day. As more people begin to work longer hours, study longer and take on more responsibilities, the need for energy drinks has become an immense necessity for most people in working America. -
Bachelorarbeit
! ! BACHELORARBEIT Frau Gesa Alpers ! Die „Content Marketing“-Revolution! ! - Eine Definition und! das Fallbeispiel Red Bull !Stratos - ! ! ! ! ! 2015 Fakultät : Medien BACHELORARBEIT ! ! Die „Content-Marketing“- Revolution - Eine Definition und das Fallbeispiel Red Bull Stratos - ! ! Autorin: Frau Gesa Alpers! ! Studiengang: Angewandte Medien! ! Seminargruppe: AM12wS2-B ! Erstprüfer: Herr Prof. Detlef Gwosc! ! Zweitprüfer: Herr Christoph Küppers! ! Einreichung: Siegen, 23. Juni 2015 Faculty of Media BACHELOR THESIS ! ! The „Content-Marketing“- Revolution - A definition and the case study of Red Bull Stratos - ! ! ! author: Ms. Gesa Alpers! ! course of studies: Applied Media! ! seminar group: AM12wS2-B ! first examiner: Prof. Detlef Gwosc! ! second examiner: Mr. Christoph Küppers! ! submission: Siegen, 23rd of June 2015 Bibliografische Angaben Alpers, Gesa Die „Content Marketing“-Revolution - Eine Definition und das Fallbeispiel Red Bull Stratos - The „Content Marketing“-Revolution - A definition und the case study of Red Bull Stratos - 98 Seiten, Hochschule Mittweida, University of Applied Sciences, Fakultät Medien, Bachelorarbeit, 2015 ! ! ! ! ! Abstract Die Intention dieser Arbeit ist der Versuch einer Definition des Begriffs Content Marke- ting. Ziel der Arbeit ist es, der neuen Generation von Marketingverantwortlichen einen Einblick in das diskutierte Thema zu geben. Der Fokus des Forschungsinteresses liegt dabei auf der Frage: Wie lässt sich der Begriff Content Marketing erfassen, definieren und anhand des Fallbeispiels Red Bull Stratos-Event aufzeigen? Dafür werden Expertenmeinungen aus der Literatur, ebenso wie aktuelle Blogs be- trachtet, welche Einblick in die Thematik geben. Methodisch wird anhand von Text- und Meinungsanalysen, Studien, Statistiken und Diagrammen versucht Content Marketing zu erfassen. Die Basis der Arbeit stellt die Aufstellung einer Begriffsdefinition dar, wel- che im Anschluss anhand des Fallbeispiels Red Bull Stratos aufgezeigt und geprüft wird. -
Mälardalen University
0 Mälardalen University MIMA-International Business and Entrepreneurship School of Sustainable Development of Society and Technology EFO705 Master Thesis The internationalization process of Red Bull from the perspectives of global expansion Group 2263: Karakawat Sarasalin 830117 Thitiporn Watthanachai 831031 Supervisor: Jean-Charles Languilaire 23rd November 2009 1 Abstract Date: 23rd November, 2009 Level: Master Thesis in International Business and Entrepreneurship (EFO705), 15 credits Authors: Karakawat Sarasalin (830117-T255) Thitiporn Watthanachai (831031-T124) [email protected] [email protected] Title: The internationalization process of Red Bull from the perspectives of global expansion Supervisor: Jean-Charles Languilaire Problem Statement: How did RED BULL manage to be as an important central international market player? Purpose: The purpose of this research is to describe the internationalization process of Red Bull; how Red Bull created, sustained and developed? Method: We mainly use secondary data and the qualitative data. Qualitative data in the form of interview questions through e-mailing. But we also use quantitative method based on documental research from books and internet. Conclusion: Red Bull does not follow the standard pattern of establishment chain presented in the Uppsala model. Its establishment chain is composed of three stages: licensing ,wholly owned sales subsidiaries and jointed venture. Red Bull has developed strong market within the beverage industry network and strong bonds with its external suppliers. The expansion decisions of Red Bull have been influenced by the factors. Red Bull developed in the European market, we found that it careful consideration about both internal and external factors, Red Bull usually prefers to conquer a new market with a relevant low risk entry mode. -
Bachelorarbeit
BACHELORARBEIT Herr Jonas Maunichy Studie zur Wirksamkeit ausgewählter Sponso- ring-Engagements im Sport auf Grundlage einer effektiven Kommunikationspolitik am Beispiel Red Bull 2013 Fakultät: Medien BACHELORARBEIT Studie zur Wirksamkeit ausgewählter Sponsoring-Engagements im Sport auf Grundlage einer effektiven Kommunika- tionspolitik am Beispiel Red Bull Autor/in: Herr Jonas Maunichy Studiengang: Sportjournalismus und Sportmanagement Seminargruppe: AM10wJ2-B Erstprüfer: Prof. Dr. Otto Altendorfer Zweitprüfer: Dr. Edgar Unger Einreichung: Mittweida, 22.07.2013 Faculty of Media BACHELOR THESIS Study on the efficiency of selected sponsorship in sport on the basis of an effective communication policy by using the example of Red Bull author: Mr. Jonas Maunichy course of studies: Sport Journalism and Sport Management seminar group: AM10wJ2-B first examiner: Prof. Dr. Otto Altendorfer second examiner: Dr. Edgar Unger submission: Mittweida, 22.07.2013 Bibliografische Angaben Maunichy, Jonas: Studie zur Wirksamkeit ausgewählter Sponsoring-Engagements im Sport auf Grundla- ge einer effektiven Kommunikationspolitik am Beispiel Red Bull Study on the efficiency of selected sponsorship in sport on the basis of an effective communication policy by using the example of Red Bull 83 Seiten, Hochschule Mittweida, University of Applied Sciences, Fakultät Medien, Bachelorarbeit, 2013 Abstract Die vorliegende Thesis behandelt das Thema Sportsponsoring. Hierbei werden grund- legende Begriffe des Sponsorings erläutert und genauer erklärt. Darüber hinaus wer- -
The Case of Red Bull
Master Thesis Value creation by branding: the case of Red Bull Copenhagen Business School – 15th May 2018 International Marketing and Management Supervisor: Jonas Nielsen Stausholm – 107017 Peter Schrøder Jon Kjartan Kristinsson – 107553 Characters/pages: 271,459/119 Abstract Firms have to rethink what they see as their core competencies, as brand capital is becoming the main value creator in the 21st century, compared to physical capital in the 20th century. Red Bull is the world’s largest energy drink manufacturer, the brand as a resource, is the source of sustainable competitive advantage for Red Bull, a strong brand is the main factor of differentiation within the energy drink industry. The core identity of the Red Bull brand is to give wings to both people and ideas. The brand meaning is value based, making it possible to successfully extend the brand far beyond the core business. Since its foundation Red Bull has successfully diversified into several sport sub-industries - as for example eSports, football and Formula 1 - generating high brand awareness. Red Bull´s ownership strategy of sport teams, athletes and events, is significantly different from the strategy of their competitors, as well as other strong brands. Sport activities are guaranteed to create memorable experiences, and these experiences build and maintain Red Bull´s strong brand, a brand which has achieved a truly loyal base of consumers. These consumers exhibit both behavioural and attitudinal loyalty. Red Bull is perceived to be superior to its competitors, as well as being a premium brand, generating several essential benefits for Red Bull. The high degree of brand awareness, as well as the emotional attachment generated by associating the Red Bull brand with sport activities, supports the utilization of the brand as a resource which is the source of a sustainable competitive advantage for Red Bull. -
El Marketing Experiencial Y Su Impacto En Los Consumidores: Caso Redbull S.A
EL MARKETING EXPERIENCIAL Y SU IMPACTO EN LOS CONSUMIDORES: CASO REDBULL S.A AUTORES: ISABELA MANTILLA ANDREA SALCEDO DIRECTOR: MAURICIO GUERRERO UNIVERSIDAD ICESI FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONOMICAS MERCADEO INTERNACIONAL Y PUBLICIDAD SANTIAGO DE CALI 2015 Tabla de contenido Resumen ................................................................................................................................................... 3 Introducción ........................................................................................................................................... 5 Planteamiento del Problema ............................................................................................................ 6 Objetivos .................................................................................................................................................. 6 Objetivo General ............................................................................................................................................... 6 Objetivos específicos ....................................................................................................................................... 6 Capítulo I: Mercadeo Experiencial .................................................................................................. 7 1. Antecedentes ............................................................................................................................................ 7 2. Definiciones ...................................................................................................................................................