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The Sword, March 2014
Mar. 2014 National Signing Day Vol. 50 Issue 6 New Student-Athletes Choose to sign with Golden Bears By Greg Kaszubowski Football your depth that gets tested. You could have superstars 27 New Recruits Bring Depth to the Golden Bears like Zach Morris or Charles Gilbert, but if they get tired Wednesday, February 5 was signing day for or hurt, someone needs to step up and replace them. fall sports. This has all the excitement of the NFL yVe'll be a better football team. How much better? draft day for college programs. On this day there is "That's in the details for the next six or seven months." always a campus-wide optimism about the future of Soccer the collegiate athletic programs. I had a chance to New Recruits Look to Spark the Golden Bears Offense catch up with a few of the coaches and ask about For the 2014 - 2015 soccer season. Coach Bel the high school talent they were bringing to Concordia. lis IS losing five seniors: keeper Kayla Kuczaboski, for Head football coach Ryan Williams was asked if ward Bnttany Kapala, and defenders Chloe Moore, Kaylyn he was excited about a particular player coming Isacc Tultle Smith, and Kate Fox. Three of these seniors were replied, "Can you be more specific? I hj|v&"'^^)layers starters this season. Bellis of the team, incom coming in and I am really excited J^ut all/<rf them." ing freshmen, players that \»ere injured last season, and Williams is excited because he is geOWg^ a Ic/ gf quantity players that are now eligibte after ti^ansferring to Con and quality. -
Breakthrough Levers to Embark on Digital Marketing
Breakthrough levers to embark on digital marketing How companies should transform themselves to attract and engage customers with real, omnichannel journeys January, 2018 Content Executive summary 3 1. The evolution from paid to earned media 4 2. A new customer engagement model 7 3. The digitally transformed marketing organization 11 4. Open-data platforms – the next digital breakthrough? 13 Authors: Francesco Marsella Palmo Antonio Cavallo Partner, Strategy & Organization, Manager, Strategy & Organization, Rome Milan [email protected] [email protected] Andrea Visentin Clemens Schwaiger Principal, Strategy & Organization, Principal, Telecom, Information, Media & Rome Electronics, Vienna [email protected] [email protected] Acknowledgement for their support and valuable input: Aurelia Bettati, Johan Treutiger Executive summary At the dawn of internet, content publishers started generating revenues by advertising products and services of the real world on their websites. Today the advertising industry is a blend of digital and physical media, and companies need to stay on top of its fast evolution. Following the original path, but years later, marketing and sales practices are relying more and more on digital channels. However, companies do not take most of the potential opportunities, because they are still tied to conventional customer engagement models and operate through traditional organizational structures. Digital advertising investments are growing at a fast pace, with over 17 percent CAGR since 2011 and reaching 42 percent of total global ad spending. The forecasts see this shift continuing up to 50 percent in 2020, and in some markets, the share will be even larger. Here the key issue seems to be how to optimize ad spending, balancing the media mix between online and offline and earned and paid media, in order to maximize advertising effectiveness. -
27Th April 2018
27th April 2018 The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain. EVR Holdings plc (‘EVR’ or the ‘Company’) EVR Holdings Signs Agreements with Record Labels and Music Publishers EVR Holdings plc (AIM: EVRH), the leading creator of virtual reality music content and its subsidiary MelodyVR Ltd (‘MelodyVR’) are pleased to announce that on 26 April 2018 MelodyVR entered into the following multi-year agreements: 1. Publishing Agreement with Kobalt (Kobalt Music Publishing America, Inc.) and AMRA (American Music Rights Association). Kobalt Music publishing represents the rights of songwriters and artists such as Alt-J, Beck, Fleetwood Mac, Gwen Stefani, Jack Garratt, Lionel Richie, Moby, Nick Cave and The Bad Seeds, Nine Inch Nails, Placebo, Queens Of The Stone Age, Rudimental and many more. 2. Record Label Agreement with Cooking Vinyl (Cooking Vinyl Limited). Cooking Vinyl represents musicians such as Alison Moyet, Goldie, Groove Armada, James, Madness, Marilyn Manson, The Fratellis, The Prodigy, Underworld and many more. 3. Record Label Agreement with Red Bull Records (Red Bull Records Inc.) Red Bull Records represents artists such as AWOLNATION, The Aces, Black & Gold, Beartooth, Five Knives and Itch. 4. Publishing Agreement with AKM (AKM Autoren, Komponisten und Musikverleger) and Austro Mechana. AKM/Austro mechana administers the performance, reproduction and distribution rights in musical works from composers and music publishers in Austria. 5. Record Label agreement with Hospital Records (Hospital Records Limited) and Publishing agreement with Hospital Records (Songs In The Key Of Knife T/A Hospital Records Limited). -
Volume 7 Bachelor of Commerce Best Business Research Papers
JUNE 2014 | VOLUME 7 BACHELOR OF COMMERCE BEST BUSINESS RESEARCH PAPERS Bachelor of Commerce | Best Business Research Papers Vol. 7 Table of Contents Note from the Editor 3 Carmen Galang Selling Energy: 4 An Analysis of Red Bull’s Marketing Strategies Kevin Brown Smartwatches: 15 How They Could Impact the Largest Swiss Watch Company, Swatch Group Jeremy Desrochers The Business of Bicycles: 34 The Adoption of the Bicycle in Madrid, Spain Erin Hallahan A Study on Airline Strategy: 49 Comparing Ryanair and Lufthansa to Determine the Best Strategy in the Industry Rachel Mack The Swiss Banking Industry: 62 The Changing Banking Secrecy Laws and the Future of Swiss Banking Taylor Norman German Success in a Flawed European System 71 John Cody Patchell The Time for Change is Now: 83 An Analysis of the Current State of Sustainable Initiatives in the EU and a Case Study of the Henkel Corporation’s Sustainable Success Jennifer Sallows Swarovski: 98 Analysis and Recommendations Jill Witschen Analysis of the Growth and Success of H&M 108 Michelle Youell |2 Bachelor of Commerce | Best Business Research Papers Vol. 7 Note from the Editor At the University of Victoria, one of the goals of the Peter B. Gustavson School of Business is to provide our Bachelor of Commerce (BCom) students with the essential skills and knowledge they need to be successful business leaders in the global economy. This includes being able to formulate appropriate questions to address different problems, search and gather relevant information, critically analyze the information for insights, and to generate useful results from the analyses. -
Delirante, Seductora, Apasionada, Y Una De Las Marcas Más Audaces E Intrigantes Del Mercado
MARKETING LA INDESTRUCT IBLE DELIRANTE, SEDUCTORA, APASIONADA, Y UNA DE LAS MARCAS MÁS AUDACES E INTRIGANTES DEL MERCADO. RED BULL INVENTÓ LAS BEBIDAS ENERGIZANTES. PERO SU ÉXITO SE BASA EN REALIDAD EN El “bRANDED CONTEnt” O CONTENIDO GENERADO POR LA MARCA. LO PIDE LA GENTE, DICE SU CEO. “CUANDO LA INFORMACIÓN ES BUENA, A NADIE LE IMPORTA QUIÉN ESTÁ DETRÁS.” POR FLORENCIA LAFUENTE, CON LA COLABORACIÓN DE LEANDRO ZANONI. 50. agosto-septiembre 2013 INDESTRUCT IBLE /wobi 51. MARKETING SU RELIGIÓN n SER CREATIVO para romper moldes. n ASUMIR RIESGOS. n CREAR UNA HISTORIA atractiva para la marca. n ENTRETENER. ENTRETENER. Entretener. n PRODUCIR CONTENIDOS de alta calidad periodística. n INNOVAR Y SORPRENDER. Ninguna acción deber ser igual a otra. n INVERTIR PRESUPUESTO para contratar a los mejores talentos. n GENERAR MEDIOS PROPIOS para la transmisión de contenidos que eviten la necesidad de pautar en medios tradicionales. n USAR LA WEB, los medios sociales y las aplicaciones móviles para tabletas y smartphones de modo de diseminar el mensaje. n TENER UN PLAN antes, durante y después de la acción. n OfrECER GRATIS EL CONTENIDO a los medios tradicionales en múltiples formatos y enfoques. Si resulta interesante, los periodistas lo publicarán y la marca obtendrá publicidad gratuita. 52. agosto-septiembre 2013 Sus empleados le dicen “El Yeti”. No por lo abominable, sino por su vida reservada y solitaria, secretista, casi misteriosa. No da entrevistas, no habla sino a través del equipo de contenidos de su empresa, de sus deportistas asociados. Para acceder a su oficina privada —a la que llama “Lucky 7-Private Heaven”— es necesario trasponer una serie de sistemas de seguridad, incluido un lector de huellas digitales. -
European Sport Industry May 11 – 26, 2014 University of Cincinnati
European Sport Industry May 11 – 26, 2014 University of Cincinnati Program Proudly Provided by Sports Travel Academy www.facebook.com/SportsTravelAcademy CONTENTS Introduction 3 Program Details & Cost 9 Program Package Includes 10 Program Itinerary 11 Who is the Sports Travel Academy? 19 2 Introduction From an academic perspective Europe offers fantastic opportunities for students interested in the Global Sport Industry to visit and study the European model of sport. The origins of many of the world's most popular sports today lay in the codification of many traditional European games. This program will take students inside the European Model of Club Sports where they will receive firsthand experience at some of the world’s most successful sporting clubs and organizations including the IOC, FIFA, Red Bull, The Hague University, the German Sports University as well as a number of Sporting Clubs, Facilities & Sport Businesses. This program visits the Netherlands, Germany, Austria & Switzerland and along the way will cross several diverse sporting and cultural borders. Students will be exposed to a number of different sports and will no doubt increase their knowledge of sport in the global community. Unlike major team sports in the USA where franchises are awarded to nominated cities, most European teams have grown from small clubs formed by groups of individuals before growing rapidly. Churches, community facilities and work places have often been the most fertile birthplace of many of Europe's major sports clubs. The most popular sport in Europe is undoubtedly Association football (soccer). European club teams are the strongest (and highest paid) in the world led by the Union of European Football Association (UEFA). -
Danmarksaktuelle Awolnation Er Klar Med Storhittende Single
2013-01-16 10:17 CET Danmarksaktuelle Awolnation er klar med storhittende single Red Bull Records første udgivelse i Danmark er det storhittende L.A.-band Awolnation. Forud for bandets første besøg i landet udkommer deres storhittende single ’Sail’. En single der har sammenlagt har langt over 16 millioner views på Youtube, er gået ind som nr. 5 på Billboards Alternative Chart og som har været soundtrack til en lang række tv-serier. Awolnation - Sail (Red Bull Records) Faktisk skriver Awolnation, med frontmand Aaron Bruno i spidsen, sig ind i en opsigtsvækkende hitlistehistorik. Med de tre singler (‘Sail’, ‘Not Your Fault’ og ‘Kill Your Heroes’) fra udgivelsen 'Megalithic Symphony' i top ti på den amerikanske ‘Alternative Top 10’, er gruppen trådt ind i en eksklusiv klub af bands, der kun tæller medlemmerne fra The Killers, Mumford and Sons, Cage The Elephant og Foster The People på denne side af årtusindeskiftet. Awolnation er grundlagt af frontmand Aaron Bruno (32), der tidligere har arbejdet som studietekniker i Red Bull Records studier i Los Angeles. Men rollerne blev byttet om, teknikeren sprang ud som sangskriver og musiker. Aaron Bruno begyndte selv at indspille i selvsamme studier, og han skrev kort efter kontrakt med Red Bull Records. Det blev starten på Awolnation. Aaron Bruno har sidenhen føjet musikerne Drew Stewart, Hayden Scott, David Amezcua og Kenny Carkeet til projektet, og i 2010 udsendte de ep’en 'Back from Earth’. Omkring halvandet år senere var bandet klar til at udsende deres første album i 2012. Aaron Brunos musikalske greb er en særlig hybrid, hvor rock, hardcore, rap, og andre stilarter mikses ind i den musik, han skaber. -
Análisis De Casos De Content Marketing: Coca-Cola Journey, Red Bulletin Y 1912 Pike
Análisis de casos de content marketing: Coca-Cola Journey, Red Bulletin y 1912 Pike Autor: Alejandro Moñino Vidales Dirección: Adriana María Vega Velásquez, Magíster Universidad Pontificia Bolivariana Escuela de Ciencias Sociales Facultad de Comunicación Social - Periodismo Maestría en Comunicación Digital Abril, 2018 ANÁLISIS DE CASOS DE CONTENT MARKETING - ii Medellín, mayo 8 de 2018 "Declaro que este trabajo de grado no ha sido presentado para optar a un título, ya sea en igual forma o con variaciones, en esta o cualquier otra universidad". Art. 82 Régimen Discente de Formación Avanzada, Universidad Pontificia Bolivariana. Firma: _______________________________ ALEJANDRO MOÑINO VIDALES ANÁLISIS DE CASOS DE CONTENT MARKETING - 1 Copyright © 2017 por Alejandro Moñino Vidales. Todos los derechos reservados. ANÁLISIS DE CASOS DE CONTENT MARKETING - 2 Resumen Las dinámicas propias de Internet, en donde autores como Castells (2009) y Rheingold (2004) hablan de una sociedad en red, han generado un cambio en la publicidad tradicional basada en la interrupción y en la repetición, con lo que se configura un nuevo escenario para la comunicación de marketing. Es así como surgen enfoques de mercadeo relacional, o también de inbound marketing, en los que estrategias de comunicación como el content marketing, aunque no son fruto exclusivamente de los medios digitales, adquieren una relevancia inusitada. Marcas que tradicionalmente se han caracterizado por sus esfuerzos publicitarios e innovación en estrategias de comunicación como Coca-Cola, Red Bull y Starbucks, también han llevado a cabo iniciativas de content marketing en sus sitios web propios Coca-Cola Journey, Red Bulletin y 1912 Pike. Son estos sitios el objeto de estudio en esta investigación que, a través del análisis de contenido, busca hacer un estudio de casos de aplicación del content marketing por parte de estas marcas en particular. -
Britney Spears' Conservators Spar Over Security Costs As Threats Escalate
Bulletin YOUR DAILY ENTERTAINMENT NEWS UPDATE JULY 8, 2021 Page 1 of 25 INSIDE Britney Spears’ Conservators • Chris Isaak Joins Primary Wave for Spar Over Security Catalog Deal, JV With Sun Records Costs as Threats Escalate • Jenn Decilveo’s BY ASHLEY CULLINS Manzanita Lane Partners With Kobalt to Boost Emerging Pretty much everyone in the orbit of Britney retain her position as conservator, Petitioner has no Talent Spears is getting death threats. That’s why her fa- intention of abandoning her by resigning because • Atlantic Records ther, Jamie Spears, thinks spending $50,000 a month of these threats,” states the filing, which includes UK & ADA Partner on 24-7 security for Jodi Montgomery is excessive. a screenshot of a text from Spears that apparently With Latin-Based Montgomery, who has served as the conservator of confirms her desire for Montgomery to remain in her Label Candela Spears’ person for nearly two years, on Wednesday position. “However, in order for Petitioner to effec- Records asked L.A. County Superior Court Judge Brenda tively perform her duties as conservator, her security • Universal Music Penny to approve that the protection be paid for by and safety must be ensured.” Publishing Group the conservatorship. Spears’ court-appointed lawyer Opens Office In Samuel D. Ing- Israel Threats against those in her circle have escalated ham; Bessemer Trust, the financial firm that had been since the bombshell June 23 hearing in which Spears tapped as co-conservator of Spears’ estate along with • The Deals: SEB Signs With made a passionate plea to the court expressing her Jamie; and Spears’ longtime manager, Larry Ru- Mom+Pop, desire that the legal arrangement come to an end. -
Der Erfolg Der Red Bull Gmbh Durch Die Nutzung Von Viralem Marketing
BACHELORARBEIT Frau Nadja Elser Der Erfolg der Red Bull GmbH durch die Nutzung von viralem Marketing 2013 Fakultät: Medien BACHELORARBEIT Der Erfolg der Red Bull GmbH durch die Nutzung von viralem Marketing Autor/in: Frau Nadja Elser Studiengang: Angewandte Medienwirtschaft Seminargruppe: AM09wK1-B Erstprüfer: Prof. Dr. Tamara Huhle Zweitprüfer: Dipl.-Wirt.-Ing. (FH) Katharina Heinzelmann Einreichung: Stuttgart, 24.06.2013 Faculty of Media BACHELOR THESIS The success of the Red Bull GmbH by the use of viral marketing author: Ms. Nadja Elser course of studies: Applied Media Economics seminar group: AM09wK1-B first examiner: Prof. Dr. Tamara Huhle second examiner: Dipl.-Wirt.-Ing. (FH) Katharina Heinzelmann submission: Stuttgart, 24.06.2013 Inhaltsverzeichnis VI Bibliografische Angaben Elser, Nadja: Der Erfolg der Red Bull GmbH durch die Nutzung von viralem Marketing The success of the Red Bull GmbH by the use of viral marketing 83 Seiten, Hochschule Mittweida, University of Applied Sciences, Fakultät Medien, Bachelorarbeit, 2013 Abstract The present paper investigates „viral marketing“ as an innovative marketing form using the example of the „Red Bull GmbH“ and their success with it. The research focuses on preconditions, characteristics and success factors of viral marketing-campaigns as well as on the advantages and disadvantages in comparison to classic advertisement. Con- sidering the target group, company’s competitors, marketing strategy in general and the historical development, the paper shows how Red Bull effectively uses viral market- ing and how similar strategies can contribute to other companies success. Die vorliegende Arbeit beschäftigt sich mit „Viral Marketing“ als innovative Marketing- form am Beispiel der Red Bull GmbH und zeigt den Erfolg, den das Unternehmen da- mit hat. -
Contagious Is Ten
Social Change / xxx Contagious is ten. Welcome... 14 28 31 47 THE CONTAGIOUS DECADE SMALL BUT PERFECTLY FORMED 06 A Primer 40 Little brands, big thinkers Log off, lean in and pore over Katrina Dodd’s attempt In each of our past 20 issues, Contagious has at imposing neatly alphabetised order on the chaos of celebrated seven small companies hoping to change the Contagious zeitgeist. the world. We take a look at some of our favourites – and add a few more to the ranks. WELCOME TO CONTAGIOUS X 14 Brands for the next decade STRENGTH STUDY / Publishing Application instructions for this special dose of the 47 By Chloe Markowicz magazine. Side effects may include broad inspiration, Landscape Brands evolve from being publicists brand bravery and a healthy dose of disdain for the to publishers status quo. Brand Spotlight Red Bull Opinion Tyler Brûlé, editor in chief, Monocle STRENGTH STUDY / Disruption 19 By Emily Hare STRENGTH STUDY / Data Landscape How can brands make disruption work 57 By Chris Barth while protecting themselves against challengers? Landscape The fine art of surfacing signal from noise Brand Spotlight Tesla Brand Spotlight IBM Opinion Jonathan Mildenhall, CMO, Airbnb Opinion Vikram Somaya, general manager of WeatherFX, The Weather Company 28 CUT OUT AND KEEP A brief history of (Contagious) time / FEATURE / The technology boneyard The ten commandments 66 Explosive digital development has its casualties. Will A crunched-down illustration of the major tech, social Sansom considers those that became cautionary tales. and business developments on one side and Contagious’ non-denominational lessons to live by on the other. -
Oskars Polmanis: “Šobrīd Esmu Biznesā Līdz Matu Galiņiem Un Esmu Laimīgs.”
septembris-oktobris, 2013 septembris-oktobris, Nr. 37 Oskars Polmanis: “Šobrīd esmu biznesā līdz matu galiņiem un esmu laimīgs.” Ls 4,58 EUR 6,52 4. lpp. Uzņēmējs uztur šo sabiedrību 12. lpp. Mediācija uzņēmumos un organizācijās 32. lpp. Kaķis garāžā motivācija 40. lpp. Vai veidot tēlu nozīmē tēlot? 52. lpp. Cilvēks, kurš pacēla spārnos Red Bull. 68. lpp. Multimākslinieks mūžīgā vēlmē iet jaunus Dītrihs Matešics ceļus Saturs Redaktores sleja. 2 Vadība. Bizness Latvijas karoga krāsā 4 Vadība. Mediācija uzņēmumos un organizācijās 12 Konfliktoloģija. Mediācija. Kā atrisināt strīdu, nevēršoties tiesā 16 Pieredze. Konflikti jārisina laikus. Latvijas Balzama pieredze 22 Personālvadība. Konflikta attīstības dinamika darbavietā 28 Organizāciju psiholoģija. Kaķis garāžā motivācija 32 Darba metode. MBTI – populārākais instruments sevis iepazīšanai un sadarbībai 36 Sabiedriskās attiecības. Vai veidot tēlu nozīmē tēlot? 40 Atbalsta organizācija. Latvijas Organizāciju psihologu biedrība 44 Grāmatu apskats. Kas nosaka jūsu darba attiecības un emocijas? 48 Biznesa dižgari. Cilvēks, kurš pacēla spārnos Red Bull. Dītrihs Matešics 52 Veselība. Galvassāpes ziņo par problēmu 58 Stils. Visu var pasniegt gaumīgi 62 Māksla. Multimākslinieks mūžīgā vēlmē iet jaunus ceļus 68 Vaļasprieks. Petanks – spēle visai ģimenei 78 Pavisam nopietni 82 Žurnālu Biznesa Psiholoģija var abonēt Latvijas Pastā un mūsu mājaslapā www.biznesapsihologija.lv Biznesa Psiholoģija Redakcijas juridiskā adrese: Ja vēlaties žurnālā ievietot reklāmu, Žurnāla reģ.nr. 000703029 Graudu iela 13D, Rīga, LV1058 zvaniet: +371 29119520 ISSN 1691-3183 Ja vēlaties žurnālam piedāvāt rakstus, Žurnālā publicētajos rakstos paustie zvaniet: +371 26474743 Izdevējs: SIA “Business Psychology” uzskati ne vienmēr atspoguļo redakcijas Drukāts: tipogrāfijā Reģ. Nr. 40103579279 viedokli. “Dardedze hologrāfija” 2013 Biznesa Psiholoģija Valdes loceklis: Jānis Tauriņš Redakcija neuzņemas atbildību [email protected] par reklāmas materiālu saturu un Vāka fotogrāfijā: 2013 septembris-oktobris, Nr.