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Alfa Romeo Puchar Polski Ekspress: Czerwony Alfa Romeo Puchar Polski Ekspress: Czerwony

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Alfa Romeo Puchar Polski Ekspress: Czerwony Alfa Romeo Puchar Polski Ekspress: Czerwony CZERWONY EKSPRESS: POLSKI PUCHAR ALFA ROMEO ALFAALFA 147147 SAMOCHÓDSAMOCHÓD ROKUROKU 20012001 umer 1 • Rok 1 • Luty 2001 • Dwumiesięcznik 1 • Luty 2001 umer 1 • Rok N 1 ww numerzenumerze CZERWONY EKSPRESS: POLSKI PUCHAR ALFA ROMEO ALFA 147 SAMOCHÓD ROKU 2001 mer 1 • Rok 1 • Luty 2001 • Dwumiesięcznik 1 • Lutymer 1 • Rok 2001 Nu 1 Na ok∏adce wykorzystano zdj´cie z kalendarza Alfa Romeo 2001. Autor: Gary Salter il Quadrifoglio nr 1 ZE ÂWIATA luty 2001 4 WYDAWCA Satiz Poland SMAK ˚YCIA ul. 11 Listopada 60/62 Rozmowa z Dario Fabbro 6 43-300 Bielsko-Bia∏a Tel. 033 813 27 61 Fax 033 813 41 76 WIECZÓR LAUREATÓW 9 PREZES Jas Gawroƒski ALFA 147 PE¸NOMOCNIK samochodem roku 2001 10 Filippo Gallino REDAKCJA ALFA ROMEO-NORDAUTO Warszawa mistrz Europy ul. Pu∏ku Baszta 1/16 18 Tel 022 844 41 42 REDAKTOR NACZELNY CZERWONY EKSPRESS Jerzy Kisielewski Puchar Alfy Romeo w Polsce 26 ZAST¢PCA REDAKTORA NACZELNEGO NATCHNIONA PI¢KNOÂå Francesco Novo 29 REDAKTOR PROWADZÑCY Jerzy Kozierkiewicz SPORTOWE ZACI¢CIE i telematyczny mózg ZESPÓ¸ 36 Anna Borsukiewicz Dariusz Balcerzyk CZERWONY ROK ALFY 40 OPRACOWANIE GRAFICZNE Dejan Gospodarek ETRUSKOWIE PRENUMERATA Tel. 033 813 27 61 PODBIJAJÑ WENECJ¢ 44 Fax 033 813 41 76 REKLAMA ALFA ROMEO MA 90 LAT 46 0-33 813 52 55 DRUK KLUBY ALFY ROMEO Dimograf 60 ul. Legionów 83 43-300 Bielsko-Bia∏a DEALERZY ALFY W POLSCE 62 Ze Êwiata Menedżerowie Dwa lata daleko Chichester w West wolą Alfę 166 na parkingu Sussex, w ramach inwestycji jakie BMW realizuje w firmie Z badaƒ przeprowadzonych Do interesujàcego odkrycia Rolls Royce. Prawa do tej przez mi´dzynarodowà firm´ doszli uczestnicy Êwiatowego marki BMW przej´∏a w 1998 konsultingowà Hewitt Asso- kongresu na temat systemów roku, a pe∏nà kontrol´ handlo- ciates, zaprezentowanych transportu, który odby∏ si´ wà obejmie od 2003 roku. w Lingotto w Turynie. Okazuje w miesi´czniku Quattroruote si´, ˝e ka˝dy mieszkaniec wynika, ˝e Alfa 166 cieszy si´ W∏och sp´dza w samocho- Alfa sponsorem du˝ym uznaniem wÊród w∏o- dzie ponad dziewi´ç lat swo- „Wielkiego żagla” skich mened˝erów wysokiego jego ˝ycia, z czego dwa na szczebla. W gronie samocho- samo poszukiwanie parkingu. Alfa Romeo Australia jest dów s∏u˝bowych wykorzysty- sponsorem maxi jachtu Shoc- wanych przez w∏oskà kadr´ kwave, który wzià∏ udzia∏ w re- kierowniczà tak˝e do celów Nowy zakład gatach Sydney-Hobart. prywatnych zdecydowanie Rolls Royce’a Zawody, które rozpocz´∏y si´ dominuje flagowiec marki Alfa Grupa BMW przeznaczy∏a 60 26 grudnia ubieg∏ego roku za- Romeo. Urok modeli Alfy wabi milionów funtów szterlingów koƒczy∏y si´ na poczàtku stycz- tak˝e Êrednià i ni˝szà kadr´ na nowà siedzib´ i zak∏ad nia po przep∏yni´ciu Bass Stra- kierowniczà, która podró˝uje produkcji Rolls Royce’a. Po- it, jednego z najtrudniejszych Alfà 156. wstajà one w Goodwood nie- na Êwiecie odcinków morskich. 4 il Quadrifoglio Jacht mierzàcy 24 metry W tym czasie zmieni∏y si´ za- Wkrótce salon wspó∏zawodniczyç b´dzie tak- równo wzory ∏aƒcuchów – sta- w Genewie ˝e w Europie, gdzie weêmie re systemy, tzw. „drabinkowe” udzia∏ w Fastnet i w regatach i „Y” wypierane sà przez sku- W marcu, na 90 tys. metrów organizowanych z okazji 150 teczniejszy wzór „diamento- kwadratowych genewskiego lat Pucharu Ameryki. wy” – jak i materia∏y, z których centrum wystawienniczego sà wyrabiane. Zmniejsza si´ Palexpo b´dzie mo˝na podzi- Dziesięciomilimetrowy te˝ wielkoÊç ogniw. wiaç najnowsze samochody łańcuch śniegowy ¸aƒcuchy o ogniwach 10-mili- Êwiata. Zostanà one zapre- metrowych wykonane zosta∏y zentowane podczas 71 Wy- W ∏aƒcuchach Êniegowych z lepszych stopów, dzi´ki cze- stawy Motoryzacyjnej w Ge- wcià˝ pojawiajà si´ nowe roz- mu sà l˝ejsze od dotychczas newie – jednej z najbardziej wiàzania, ulepszajàce te urzà- stosowanych, zapewniajà te˝ presti˝owych imprez w bran- lepszy komfort jazdy, co jest ˝y automobilowej. bardzo wa˝ne w trudnych, zi- Na neutralnym, szwajcarskim mowych warunkach. Do nie- gruncie co roku spotykajà si´ których modeli samochodów, wszyscy liczàcy si´ produ- w których przeÊwit mi´dzy cenci samochodów. Pierwszy oponà a karoserià jest ma∏y, genewski salon XXI wieku od- produkowane sà ∏aƒcuchy b´dzie si´ w dniach od 1 do o ogniwach 9-milimetrowych. 11 marca. Tablica ku czci dzenia i u∏atwiajàce jazd´. Reymonta Przebojem tego roku sà mniej- sze, dziesi´ciomilimetrowe We Florencji ods∏oni´to tabli- ogniwa. c´ upami´tniajàcà pobyt ¸aƒcuchy Êniegowe u nas do- w tym mieÊcie Stanis∏awa piero zdobywajà popularnoÊç, Reymonta. Umieszczono jà ale w krajach górskich i Skan- na Êcianie budynku, w którym dynawii u˝ywane sà po- kilkakrotnie mieszka∏ pisarz. wszechnie. Stosuje si´ je od W tym domu powsta∏a w 1909 dawna. Np. firma König, pro- r. du˝a cz´Êç „Ch∏opów”, naj- dukujàca ∏aƒcuchy sprzedawa- s∏ynniejszej powieÊci Rey- ne przez Inter Pack na polskim monta, za którà otrzyma∏ lite- rynku, istnieje ju˝ od 33 lat. rackà nagrod´ Nobla. il Quadrifoglio 5 ROZMOWAz... DARIO FABBRO Smak życia Ruszy∏ program specjalnego Dla wizerunku Alfa Romeo w Polsce 2001 oznakowania miejsc, w któ- rok będzie przełomowy. Wdrożony zostanie rych mo˝na kupiç bàdê serwi- specjalny program, dzięki któremu Alfa sowaç Alf´. Dzi´ki temu pra- gniemy zwi´kszyç znajomoÊç uzyska swą bardzo wyraźną tożsamość. naszej marki wÊród Polaków. Alfa Romeo jest markà by Alfa by∏a odbierana jako Do kogo jest adresowana o dziewi´çdziesi´cioletniej marka presti˝owa, niezawod- oferta sprzeda˝y Alfa Romeo tradycji. Przez te lata zmie- na oraz obecna na rynku. Pra- wPolsce? nia∏ si´ jej wizerunek. gniemy, aby klient decydujà- Struktura klientów Alfy w Pol- Jak marka Alfa Romeo cy si´ na zakup Alfy mia∏ pew- sce jest nieco inna, ni˝ w Eu- postrzegana jest obecnie noÊç, ˝e zawsze do jego dys- ropie zachodniej. Tam kupujà wEuropie? pozycji jest rozwini´ta sieç jà ludzie m∏odzi, cz´sto dopie- Gdybym mia∏ w skrócie okre- serwisowa, oferujàca pe∏ny za- ro zaczynajàcy swà karier´ za- Êliç najbardziej charakterystycz- kres us∏ug. W 2001 roku wdra- wodowà. Posiadanie samo- ne cechy marki Alfa Romeo, to ˝aç b´dziemy specjalny pro- chodu, b´dàcego symbolem sà nimi: osiàgi, technologia gram dla dealerów Alfy, by dynamizmu ˝yciowego jest tworzyli firmowe salony i ser- i design. Cechy te znalaz∏y swój dla nich widocznym elemen- wisy. Chcemy aby Alfa Ro- pe∏ny wyraz od momentu wpro- tem kreowania w∏asnego, po- meo, która dotychczas korzy- wadzenia do sprzeda˝y mode- zytywnego wizerunku. Dlatego sta∏a z rozwini´tej sieci Fiata, lu 156. Da∏ on impuls umo˝li- np. w Holandii wielu m∏odych uzyska∏a swà bardzo wyraênà wiajàcy odzyskanie przez Alfa nabywców Alfy kupuje auta to˝samoÊç. z silnikiem JTD, bàdê z instala- Romeo statusu samochodu dy- Czy to oznacza rozbudow´ cjà gazowà. Nadal jest to Alfa, namicznego, ekskluzywnego, w∏asnej sieci i zmian´ wyma- jednak koszty zwiàzane z pali- o zaci´ciu sportowym, czyli wi- gaƒ wobec dealerów Alfy? wem sà znacznie mniejsze. zerunku jaki towarzyszy∏ marce Na koniec ubieg∏ego roku WPolsce nabywcami naszych od chwili narodzin. mieliÊmy 40 koncesjonariuszy Alfa Romeo dopiero od kilku i 61 stacji obs∏ugi. W tym roku samochodów sà ludzie lat jest obecna na polskim planujemy powi´kszenie licz- o ustabilizowanej sytuacji fi- rynku. Jaki jest wizerunek by salonów sprzeda˝y do 45, nansowej i spo∏ecznej. Dla marki w naszym kraju? a serwisów do 70-75. Zgodnie nich koszty paliwa majà O ile w Europie zachodniej z naszà filozofià nie liczba mniejsze znaczenie, wi´c cz´- pozycja Alfy Romeo jest od lat punktów obs∏ugi jest najwa˝- Êciej decydujà si´ na dyna- ugruntowana, w Polsce wize- niejsza, lecz ich jakoÊç. miczne silniki benzynowe. runek marki dopiero tworzy- Dlatego szkolimy sprzedaw- WÊród posiadaczy Alfy prze- my. Szczególnie zale˝y nam, ców i pracowników serwisów. wa˝ajà przedstawiciele wol- 6 il Quadrifoglio nych zawodów, Êrednia kadra sportowego charakteru ocze- fià dwa wyjàtkowe modele, mened˝erska. Coraz cz´Êciej kujà od samochodu wysokiej dotychczas dost´pne wy∏àcz- model 166 przeciera szlak do technologii i bogatego wypo- nie na indywidualne zamówie- gara˝y dyplomatów i dyrekto- sa˝enia. Najpierw b´dziemy nie: Alfa Spider oraz GTV. Je- rów du˝ych firm, wypierajàc lansowaç wersj´ trzydrzwiowà sienià zaoferujemy odnowionà stamtàd tradycyjne limuzyny. z silnikami benzynowymi, „156”. W dalszym ciàgu Generalnie nabywcami Alfa póêniej, wiosnà – wersje pi´- sprzedawaç b´dziemy te˝ Romeo, bez wzgl´du na za- ciodrzwiowe oraz silniki JTD. model 156 Sportwagon wód, sà osoby ceniàce sobie Bioràc pod uwag´ poziom w wersji z fabrycznà homolo- „smak ˝ycia”. wyposa˝enia i wykoƒczenia gacjà ci´˝arowà. Jakich nowoÊci mogà ocze- Alfy 147, nale˝y ona do seg- Alfa Romeo jest markà od kiwaç ze strony Alfy Romeo mentu rynku dzisiaj jeszcze dawna zwiàzanà ze sportem. polscy klienci? ograniczonego. Jednak˝e je- WPolsce rozgrywany jest Przede wszystkim oczywiÊcie steÊmy przekonani, ˝e b´dzie Puchar Alfa Romeo. Czy te- najnowszego modelu 147. si´ on szybko rozwija∏, goroczna edycja wyÊcigów Przeznaczony jest dla m∏o- zw∏aszcza w du˝ych mia- b´dzie si´ ró˝niç od ubie- dych ludzi, którzy, oprócz stach. Wiosnà do salonów tra- g∏orocznej? Poprzedni, pierwszy, sezon by∏ okresem docierania si´ za- równo zawodników jak i orga- nizatorów. OczywiÊcie w tego- rocznej edycji nastàpià zmia- ny. Przedostatni wyÊcig zosta- nie rozegrany na lotnisku w Modlinie ko∏o Warszawy. Liczymy, ˝e przyciàgnie on wielu mieszkaƒców stolicy. Obiekty, w których wyÊcigi b´- dà rozgrywane, majà byç mo- dernizowane tak, by mog∏y pomieÊciç jak najwi´kszà licz- b´ widzów. Trwajà rozmowy z telewizjà, by Puchar by∏ rela- cjonowany w wymiarze wi´k- szym, ni˝ dotychczas. Jakà rol´ w popularyzacji marki odgrywajà kluby Alfa Dario Fabbro – urodzi∏ si´ w 1949 roku w Turynie.
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