JOB DESCRIPTION

JOB TITLE: Partnership Sales Director (Americas)

DEPARTMENT: City Football Marketing

REPORTS TO: Head of Partnership Sales (Americas)

LOCATION: New York

DATE: July 2017 ______Job purpose This role will join the Partnership Sales team in New York to work primarily on development commercial opportunities for the CFM properties across the Americas Markets. This position requires a proactive approach and openness to collaborate with other team members across the CFM offices as well as Club officials and Partnership Sales Team members. This role will also require a focus on key projects, the scope includes (but is not limited to): • City Football Group - clubs include Manchester City FC of the English Premier League (United Kingdom), New York City FC of Major League Soccer (United States), Yokohama F. Marinos of the J. League (Japan), and Melbourne City FC of the A-League (Australia) • City Football Academy & NYCFC Training Facility • Club Partnerships across Americas or with Americas based organisations • Tour-related sponsorship opportunities • Future potential NYCFC Stadium • Other Ad-hoc based projects Reporting to the Head of Partnership Sales, this role will focus on: 1. Sales Delivery (Primary Focus)

a. Develop a thorough understanding of the categories assigned and markets under its remit to understand CFM’s commercial opportunities b. Identify potential commercial partners for MCFC, NYCFC, Yokohama F. Marinos, and Melbourne City FC and as part of the role c. Work and plan to deliver targeted sales objectives (individual and team) d. Prepare sales propositions, generate business cases and sales planning e. Deliver on set commercial targets and strategic projects f. Develop strong relationships with prospective new clients and industry network to maximise revenue streams and explore other initiatives that offer CFM clubs brand and media presence across key markets g. Explore creative new initiatives that will enhance partners’ engagement with their customers as part of the partnership sales process

2. Networking

a. Developing and maintaining good relationships across the sports markets in the Americas, including but not limited to: brands, football clubs, football federations, sports marketing agencies, advertising agencies, Media and PR companies b. Develop direct relationship with brands and key organisations that are existing or potential partners of the City Football Group

3. Brand Development Initiatives (Secondary Focus) a. Contribute to the development of new initiatives that increase our engagement with existing and new MCFC and NYCFC fans through creative partnerships b. Support the Business Development team with in market knowledge, insight and sales activity to secure revenue for strategic projects ______

Key responsibilities: • To own, drive and deliver results for key categories assigned

• To provide weekly and regular updates on team sales meeting showcasing activity and pipeline development, business closed and share any insight to other potential collaboration with Sales Team members

• To proactively search and find new revenue streams (Partnership focused for all CFM properties)

• To be competent with Sales Force and other club specific sales management systems (CRM) as well as design / sales presentation tools

• To work together with Business Intelligence Department to provide support with key market, competitor information and specific partnership valuation in order to identify local market trends, brand relevance and opportunities across all categories

• To manage and develop the Partnerships proposals in line with the club’s international strategy plan and prioritise projects

• To consistently achieve the commercial revenue targets set by line manager and the group’s CEO

General responsibilities • Compliance with Club and CFM policies • Compliance with the Club’s health and safety procedures • To undertake such other duties as may be reasonably expected • To maintain professional conduct at all times ______Key relationships Main Internal relationships: Across All Partnership Sales Team, Partnerships Marketing Team, Business Intelligence Team, Legal Team, Hospitality Team, Digital Marketing Team and other CFM clubs Sales Teams. • Other key departments: Marketing, PR/Communication, City Football Foundation, Operations, City Football Services and City In The Community • Nature of the contact: co-ordination, development of sales packages proposals, sharing of market research intelligence, development of contracts Main External relationships: International and National companies based in region which align to category approach and relevant sectors, football clubs, football federations and regional associations, sports marketing agencies, advertising agencies, government funds, charity organizations, Media and PR companies. • Nature of contact: relationship building, negotiations, networking and influencing ______Scope of job Main projects to be managed in designated territories (Americas): o Develop strategic partnerships with commercial partners o Identify partners for: ▪ Global, Regional & Pan Regional Partnerships ▪ City Football Academy & NYCFC Training Facility Partnerships ▪ Tour-related sponsorship opportunities ▪ CSR projects o Promote PR/Communication initiatives in key markets to maximise brand exposure

Organisation chart

VP Partnerships

Head of Partnership Sales (Americas)

Partnership Sales Partnership Sales Partnership Sales This role Director Director Executive (Americas) (Americas)

Person Specification

Job Title: Partnership Sales Director (Americas) Department/Location: City Football Marketing/ New York

Knowledge: the level and breadth of knowledge to do the job e.g. understanding of a defined system, method or procedure, legal or regulatory frameworks, etc. Essential • Good understanding and experience of sports marketing, sales, in-depth knowledge of the media industry, major players, market trends and online content sponsorship • Ability to successfully qualify sales leads and build relationships with executive level decision-makers

Desirable • Experience in negotiating complex, customized partnerships with international brands

Technical/work-based skills: skills specific to the job e.g. language competence, typing skills, etc.

Essential • Languages: English • Proficiency in Microsoft Office (PowerPoint Word & Excel)

Desirable • Other languages • Knowledge of Sales Force CRM System

General skills and attributes: more general characteristics e.g. flexibility, communication skills, team work, etc.

Essential • Excellent communicator • Result-driven • Self-starter (proactive, entrepreneurial approach) • Strong interpersonal skills

Experience: proven record of experience in a particular field, profession or specialism. Any period of work required must be appropriate and not excessive. Essential • Proven professional experience in the sponsorship / partnership sales

Desirable • Sales experience in other sectors such as entertainment, digital and media • Experience in international projects

Qualifications: the level of educational, professional and/or occupational training required

Essential • Business/Marketing/Economics Bachelor’s degree • The right to work in the USA

Desirable • MBA or similar