MEDIA RELEASE
Onefootball and Manchester City launch exciting content cooperation Editorial content from official club website now also available on Onefootball
BERLIN, 9th of April 2020 – Manchester City Football Club is the first club worldwide to distribute its editorial content on the world's largest football media platform, Onefootball. What started as a soft launch with the club in 2019, now marks the global kick-off of the Onefootball Club Network.
The content cooperation between Onefootball and Manchester City sees the club’s editorial content, which is published on mancity.com, natively integrated into the news stream of Onefootball users, which makes the content easily accessible in the Onefootball app and website. This is made possible through a bespoke technical setup, which connects the Onefootball platform to City's Content Management System and ensures that all club news appear automatically and simultaneously on both the club website and Onefootball. The content integration applies to six languages made available by the club (English, French, Spanish, Portuguese, Korean, Indonesian) and every article is clearly earmarked as official club content through the incorporation of the Manchester City logo.
Through a close cooperation between the editorial teams of Manchester City and Onefootball, significant articles such as breaking news or new signings may instantly be sent by push notification to all Onefootball app users or segmented user groups (e.g. exclusively to Manchester City fans).
Thanks to this creative partnership, Onefootball is, for the first time, adding original club content to its comprehensive content offering and enables Manchester City to reach the generation of “mobile-first” City fans wherever they are.
Lucas von Cranach, CEO and founder of Onefootball, commented:
"We are extremely pleased that we were able to launch this project with a partner like Manchester City, a leader in the field of digital innovation. The integration of official club content in our app is a milestone in the evolution of our product. We will keep on innovating and look forward to welcoming more clubs to our network in the near future.”
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About the Onefootball Network The integration of external content partners is part of Onefootball's vision to create a holistic user experience. The Onefootball Network offers various rights holders (e.g. clubs, broadcasters) through a technical connection, the opportunity to automatically and natively embed their editorial or audio-visual content into the Onefootball app and website. Over the past six months, more than 200 independent content creators have successfully been added to the platform. Since then, more than 13,000 news articles in six different languages are published on a weekly basis by Onefootball Network partners.
About Onefootball Onefootball reaches more than 60 million football fans worldwide every month, making it the most popular media platform for young football fans. With a 24-hour Newsroom operating in six languages and its own video studio, Onefootball provides the young generation of football fans with football news, breaking news, live scores, live streaming, features and videos on its own Onefootball platform and on social media channels such as YouTube, Facebook and Instagram. Founded eleven years ago and one of the world's first 1,000 applications in the Apple App Store in 2009, the company now has 220 employees at its headquarters in Berlin and regional offices in London, New York, Mexico City and São Paulo.
The Onefootball app has been awarded several times, most recently in 2017, as the best app product by Apple and Google.
For more information, please visit: https://company.onefootball.com/ https://twitter.com/Onefootball https://www.linkedin.com/company/onefootball/
About Manchester City Football Club Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, six League Championship titles, including four Premier League titles (2012, 2014, 2018, 2019), and six FA Cups. Manchester City FC is one of eight clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs.
Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.
For more information, please visit www.mancity.com