SAP & City Football Group From the Boardroom to the Pitch

Scott Munn Melbourne City FC CEO

1 City Football Group A Unique Model in Sport

2 City Football Group A Unique Model in Sport

Abu Dhabi United Group China Media Capital Consortium

City Football Services

City Football Marketing

CFG Office Locations: Abu Dhabi • London • Manchester • Melbourne • New York • Shanghai • Singapore • Tokyo

3 SAP & City Football Group Background & Partnership Launch

CFG identified the need for a strong technology partner, to help: • centralise operations • maximise efficiencies as part of a digital business transformation.

Global partner of all four Clubs.

Partnership managed globally, however each regional SAP offices have built early relationships with the respective Club in their market.

4 SAP & City Football Group Technology Integration & Roadmap

True integration of SAP into CFG as a business.

• SAP JAM • Success Factors. • ERP - Finance products as CFG continues to “Run Simple” with SAP • Show and Sell • Fan engagement

5 SAP & City Football Group Technology Integration – SAP JAM

SAP JAM and Success Factors

Official intranet for CFG globally, including: • 700+ users • 8 offices • 7 countries

Improving CFG business: • Consistent information sharing experience for all staff • Improving communication • document sharing processes internally

6 SAP & City Football Group Fan Engagement - #CityPulse Wall

Manchester City #CityPulse

SAP Hana Cloud Platform, interactive touch screens:

• Dive deeper into the performance of their favourite players • Test their knowledge of their Club they love • Create digital memories from matches that they attend

7 Fan Engagement: #CITYPULSE Digital Insights Wall SAP & City Football Group Fan Engagement – Pre-Match Infographics

Melbourne City Infographics

• Posted on Melbourne City and SAPANZ channels 24 hours prior to home matches

• Fan engagement tool

9 SAP & City Football Group Fan Engagement – Pre-Match Infographics

10 SAP & City Football Group Point-of-Sale Technology

Melbourne City Show and Sell

• Point-of-sale technology • Multiple retail outlets at AAMI Park • Manages stock count • Professional customer experience

11 SAP & City Football Group Point-of-Sale Technology

12 SAP & City Football Group On the Pitch

Current technology incorporated in the football department includes: • Wellness • GPS • Match • Training

SAP Sports One

• Incorporate SAP Sports and Entertainment sport specific products into the performance management of our clubs.

• Rising need for real-time information, digitalisation of delivery and greater analytical capacity for marginal gains.

13 Thank you

. Thank you. 14