SAP & City Football Group From the Boardroom to the Pitch Scott Munn Melbourne City FC CEO 1 City Football Group A Unique Model in Sport 2 City Football Group A Unique Model in Sport Abu Dhabi United Group China Media Capital Consortium City Football Services City Football Marketing CFG Office Locations: Abu Dhabi • London • Manchester • Melbourne • New York • Shanghai • Singapore • Tokyo 3 SAP & City Football Group Background & Partnership Launch CFG identified the need for a strong technology partner, to help: • centralise operations • maximise efficiencies as part of a digital business transformation. Global partner of all four Clubs. Partnership managed globally, however each regional SAP offices have built early relationships with the respective Club in their market. 4 SAP & City Football Group Technology Integration & Roadmap True integration of SAP into CFG as a business. • SAP JAM • Success Factors. • ERP - Finance products as CFG continues to “Run Simple” with SAP • Show and Sell • Fan engagement 5 SAP & City Football Group Technology Integration – SAP JAM SAP JAM and Success Factors Official intranet for CFG globally, including: • 700+ users • 8 offices • 7 countries Improving CFG business: • Consistent information sharing experience for all staff • Improving communication • document sharing processes internally 6 SAP & City Football Group Fan Engagement - #CityPulse Wall Manchester City #CityPulse SAP Hana Cloud Platform, interactive touch screens: • Dive deeper into the performance of their favourite players • Test their knowledge of their Club they love • Create digital memories from matches that they attend 7 Fan Engagement: #CITYPULSE Digital Insights Wall SAP & City Football Group Fan Engagement – Pre-Match Infographics Melbourne City Infographics • Posted on Melbourne City and SAPANZ channels 24 hours prior to home matches • Fan engagement tool 9 SAP & City Football Group Fan Engagement – Pre-Match Infographics 10 SAP & City Football Group Point-of-Sale Technology Melbourne City Show and Sell • Point-of-sale technology • Multiple retail outlets at AAMI Park • Manages stock count • Professional customer experience 11 SAP & City Football Group Point-of-Sale Technology 12 SAP & City Football Group On the Pitch Current technology incorporated in the football department includes: • Wellness • GPS • Match • Training SAP Sports One • Incorporate SAP Sports and Entertainment sport specific products into the performance management of our clubs. • Rising need for real-time information, digitalisation of delivery and greater analytical capacity for marginal gains. 13 Thank you . Thank you. 14.