CITY OUR STORY OUR YEAR AT A GLANCE 2016-17

MANCHESTER CITY FOOTBALL CLUB OUR CITY, OUR STORY, OUR YEAR AT A GLANCE OUR YEAR IN REVIEW 02 Chairman’s statement 04 CEO’s message Our story started over a century ago, with a deeply- 06 Our teams rooted local club, its heart in the community. 10 Men’s team 12 Women’s team 14 Spotlight: A stellar season What follows here is another chapter in our history, for the women’s team a record of our year, starring our teams, our fans, our 16 Academy partners and our people. The report documents our 18 Cityzens 22 Spotlight: Cityzens Weekend sporting successes and challenges, and the continued 24 Matchday commercial sustainability that underpins our growth. 28 Community 30 Spotlight: City in the Community City in the Community turns 30, the women’s team turns 30 34 Digital win a domestic treble, and completes 36 Our business his first season as manager of the men’s team. 40 Performance The story continues. 42 Our partners 44 People and places 46 Global vision We hope you find it useful and enjoyable. OUR YEAR AT A GLANCE 2016-17 CHAIRMAN’S STATEMENT Whilst we achieved 12 more points after six and seven years respectively of The 2016-17 season – in the League (78) than the previous significant service to Manchester City. the first under new season (66), silverware remains the And of course, in what was one of the most important on-field performance most emotional nights ever seen at the “This was also a season of promise and manager Pep Guardiola benchmark for His Highness Sheikh Etihad Stadium, Pablo Zabaleta bade – was something of a Mansour, myself and the Board, and in farewell to all of us after nine years of reality everyone involved with our Club. unwavering commitment to the team, of some very real highlights which will sit contradiction. It was In the last seven seasons, we have won to the fans and to the history of this club. more trophies than any other team in the A character such as his, both on and off in the memory for years to come.” a season in which no . In doing so, in the last the pitch, is something of a rarity and he silverware was won by five years we have scored more goals and will always be part of the City family. have won more league games than any of our first team and in our rivals. Having set such high standards For our women’s team, success came in first team debuts last season and nine Away from the pitch, we have always in , Uruguay. This investment Manchester experienced one of the The 2017-18 season will be the tenth which we finished third in for ourselves it is inevitable that finishing a abundance in 2016-17, including winning trophies were won by our academy been clear that on-field success and enables our organisation to build on darkest days in its recent history when the under His Highness Sheikh Mansour’s campaign empty-handed brought with it the domestic treble and making the teams throughout the year. The ongoing financial sustainability must exist existing connectivity in Uruguay and helps Manchester Arena was attacked. I know stewardship. In the context of more the Premier League, only a raw sense of disappointment. semi-final of the Champions League. development of and Brahim hand-in-hand. For the third consecutive us to expand our options in identifying that many of our staff and fans were than 120 years of Club history, this is a This was an outstanding achievement Diaz in particular, continues to be year, our business is profitable and and developing local and South American impacted either directly or indirectly by relatively short period of time, but it has securing our Champions To some extent that disappointment and coach Nick Cushing and the entire encouraging and our commitment revenues continue to grow to record talent. It also enables us to create an the incident. The emergency services in been one of significant growth, with much League position relatively was offset by the quality of football that team and support staff deserve much to nurture our own talent remains a levels for the ninth successive season, administrative hub for our pre-existing the city, with which we work so closely learned and much gained on a journey was played at times during the season. credit for their hard work, professionalism central pillar for the Club’s long-term pushing beyond £400 million and towards scouting operations in the region and throughout the year when running that still has a long way to go. We enter late. And yet, at the same The targeted investment in the summer and the extraordinary team spirit they sustainability. the £500 million mark. We also continue provides us with our first permanent matches, events and general operations, this season with a justifiable sense of of 2016 in some talented young players, have created. They have succeeded in to operate with zero financial debt. presence in . We are showed incredible bravery and resilience ambition and expectation. A feeling time, this was also a blended together with the existing firmly establishing our women’s team as This was also a season where we said pleased to welcome the Club into the through this most testing of times and shared by everyone who is passionate season of promise and capabilities in our squad, led to an a major force in the game. goodbye to some highly-regarded Beyond Manchester, our global footprint City Football family. we remain grateful for their courageous about Manchester City. For me that is the impressive start to the season and some representatives of the club. Willy continued to expand with our community service. The stories of incredible greatest indicator of the progress we have of some very real memorable performances, such as The high standards to which our senior Caballero, Jesus Navas, engagement programmes reaching It is important to acknowledge that generosity and personal sacrifice in the made since 2008. highlights which will live Monaco at home and Manchester United men’s and women’s teams are held and Gael Clichy all left with our thanks ever further afield, with expanded digital this was also a year in which we were most difficult circumstances showed the away, to pick just two. These displays applies across all age groups, not least and recognition for their very real outreach and new global partnerships. saddened by tragic events in the City world the deep community spirit and in the memory for years gave us a hint of the type of football – and the Elite Development Squad. Two contributions to our continuing story, as From ’s perspective, of Manchester. In May of this year, strength of this special city that we are results – that we want to consistently see members of that squad made their did and Aleksandar Kolarov we welcomed our fifth club, CA Torque proud to be a part of. to come. in the seasons ahead. 02 CHAIRMAN’S03 OUR YEAR AT A GLANCE 2016-17 CEO’S MESSAGE One year ago, on A new manager had been presented to The performance of our women’s team our fans at our first ‘Cityzens Weekend’, a deserves special praise. The team won these pages, we talked new badge had been unveiled and a new three domestic trophies and reached the website launched. ‘It begins’ was the semi-final of the Champions League, with about the opening of theme, meaning we were taking a new a squad which boasts 14 internationals, “We have committed to a certain style a new chapter for step in our journey to become, and including, for a period, Carli Lloyd, one of sustain ourselves as, one of the leading the world’s best players. This team is of play and are delivering upon that.” Manchester City. football clubs in the world. increasingly recognised as a driving force in women’s sport, something which we We finished the first season of this are equally proud of, as we break record chapter without any trophies and we will league attendances, and introduce never be satisfied with that, but at the exciting digital innovations and a growing same time, it was a season of promise 2014. We believe we have planned and ninth consecutive year and entered our suite of commercial partners. Australian , formerly a Sleeve partner. Nexen has been a and targeted recruitment, and with the and progress. We scored more goals, executed well, signing young, talented third consecutive year as a profit-making Melbourne City player, join Huddersfield trusted partner for several years and it hope and belief that the team can repay created more chances, had the highest players that can be the basis of our team business. We continue to operate with This year we announced a new member Town for the Club’s record transfer fee. is testament to the strength and value the incredible loyalty and commitment level of possession in the league and for the years to come. Ederson, Stones, zero financial debt, and our wage/revenue of our City Football Group family – FC of our relationship that they wanted of Manchester City fans from all over achieved 12 points more than the Mendy, Walker, Danilo, Gundogan, ratio sits at a healthy 56%. Torque in Uruguay – a club that will help These global developments also benefit to elevate the partnership in this way. the world. previous season. More importantly, , De Bruyne, Sterling, increase our presence and player our international community programmes several times during the season, our team Jesus and Sane have all joined the team It has been two years since we moved development activities in South America. building on our flourishing local ones. Last 2017 was a challenging year for showed exactly the type of quality football while very much-loved players including into the City Football Academy, built This growth comes as our earlier year, Cityzens Giving benefited projects in Manchester, following the tragic events at we want to be playing, with some very Zabaleta, Clichy, Sagna, Caballero, primarily as a youth development centre, acquisitions reach a level of maturity 12 cities around the world, including a Manchester Arena that directly affected impressive displays. We are committed to Navas, Kolarov and Nasri have left the as well as home for our senior teams. which has seen them win men’s and new project in Beijing which was launched many families and so many people at playing beautiful football and to win. Both Club. We will continue to strengthen the We are beginning to see the results of this women’s trophies (Melbourne), improve during the men’s team tour in July 2016. home and around the world. Mancunians elements are compatible and the second squad every year but we believe that we investment with players like Phil Foden, their final ranking by 13 places () showed their unwavering strength and is a consequence of the first. I am now have a group of players capable of Brahim Diaz and Tosin Adarabioyo and make encouraging progress, The 2016-17 season was another in solidarity and Manchester City FC was convinced we will see further progress playing the football we want and winning making their first team debuts, whilst the particularly in reaching the semi-finals in which we welcomed new commercial humbled in standing alongside them in a and silverware in the seasons to come. titles while doing so. Academy won nine trophies across all both domestic cups ( f partners and grew relationships with community united at a time of such sorrow. age groups. There is certainly much more Marinos). We are now seeing how our existing ones. Maybe the most significant Over the last three seasons, we have These investments are built upon a to do to help our players bridge the gap growing network of clubs can translate moment was the signing of a new We now look to the 2017-18 season tackled another important and strategic platform of sustained commercial and between youth and senior football and we both into commercial opportunities for the partnership with Nexen Tire, making with ambition and optimism, with challenge: to refresh and rejuvenate the financial success. This year we achieved will continue to work hard in this area. group and development opportunities for Manchester City the first in the Premier confidence in the manager and in the squad that were Champions in 2012 and record revenues (£473.4 million) for the players. As an example, we saw young League to announce a matchday Shirt squad, following a period of strategic CEO04 05 OUR YEAR AT A GLANCE 2016-17

OUR TEAMS

06 07 OUR YEAR AT A GLANCE 2016-17 28 18 PLAYERS representing OUR their country in PLAYERS U15-U18 age TEAMS groups, including Manchester City’s men’s Manchester City’s women’s City’s EDS finished second team finished the season team enjoyed their most in Premier League 2, while without a trophy but managed successful season to date, the U18s won the Northern COMMITTED a third-place finish in the winning a clean-sweep of Division and once again made Premier League to secure domestic honours and it to the showpiece FA Youth TO DEVELOPING qualification for the reaching the semi-final of the Cup final, and the Academy Champions League for the Champions League in their celebrated a total of nine TALENT seventh consecutive season. debut campaign. trophies across all age groups.

BEAUTIFUL FOOTBALL MEN’S TEAM WOMEN’S TEAM ELITE DEVELOPMENT ACADEMY 2016-17 was a mixed season for The women’s team continued their SQUAD Manchester City’s U18 boys were City’s men’s team. They failed to land remarkable rise. They now hold all three The EDS, made up primarily of U19 unbeaten for the first 21 games of the a major trophy but there was a clear major domestic trophies and continue players, finished second in the U23s season, and won the North Division with improvement in the style of football the to raise the standard of the game in Premier League 2 and were knocked out 55 points from 22 games. For the third team played. Pep Guardiola, in his first England whilst breaking attendance of the UEFA Youth League by eventual successive season they reached the Record audiences 12 months as manager, introduced a and viewing records. winners Salzburg in a playoff to the reach FA Youth Cup final, where they were high-intensity, quick passing game that the quarter-final stage. The young U23 beaten by Chelsea. for women’s team saw City produce some of the best team scored moreOUR goals than any other football in the Club’s history in finishing in PL2, and two of its members, Brahim The girls academy launched in July 2016 in an award- third in the Premier League. Diaz and Phil Foden, enjoyed their first and is now home to 120 players from winning year team debuts. U10s up to first team. 08 TEAMS09 OUR YEAR AT A GLANCE 2016-17 2016-17 RECORD PREMIER LEAGUE STATS PERFORMANCE OF MEN’S FIRST TEAM THIS SEASON KEY ACHIEVEMENTS IN THE 2016-17 SEASON RD GOALS 3 80SCORED PLACE ROUND OF Nine more than last season Premier League position 16 GOALS Champions League SCORED (vs Monaco) 43 Away from home, more than any % other team 65Average possession per game, SEMI-FINALISTS ROUND OF FA Cup (vs Arsenal) more than any other team KM 16 116Average distance covered per Capital One Cup match by all players, more than (vs Manchester United) any other team M E N’S Source: Manchester City Source: Manchester City TEAM FIVE YEARS OF CONSISTENCY MANCHESTER CITY WAS THE HIGHEST-RANKING PREMIER LEAGUE CLUB ACROSS A HOST OF PERFORMANCE METRICS BETWEEN 2012-13 AND 2016-17 GOALS MINUTES NO. TROPHIES SCORED PER The highest-ranked1 English 3In five years More402 than any other Premier League For109 Agüero, the most efficient striker in the club by UEFA (based on last team and 37 goals more than Liverpool Premier League (minimum 50 goals) five seasons) (in 2nd place) Source: UEFA, Opta

10 11 OUR YEAR AT A GLANCE 2016-17 2016-17 RECORD A RECORD YEAR DOMESTIC TREBLE FOR THE WOMEN’S FIRST TEAM SQUAD RECORD AUDIENCES FOR THE WOMEN’S TEAM IN AN AWARD- WINNING YEAR WINNERS Women’s Super League, unbeaten all season 4,096 New WSL record attendance, versus Chelsea Ladies WINNERS % Continental Tyres Cup 50 GROWTH In home attendance with an average of 2,249, the highest in the league for the third year running WINNERS W O M E N’S FA Women’s Cup WINNERS TEAM FA WSL 1 Club of the Year, along with two other awards at the FA Women’s Football Awards 2016

SEMI-FINALISTS UEFA Champions League, narrowly WINNER missing the final in their first time playing Professional Footballers’ in the competition Association Women’s Player of the Year (Lucy Bronze)

Source: Manchester City Source: Manchester City

12 13 OUR YEAR AT A GLANCE 2016-17 SPOTLIGHT: A STELLAR SEASON FOR THE WOMEN’S TEAM Manchester City had a stellar 2016-17 season, completing the domestic treble of the FA Women’s Super League trophy (2016), the FA WSL Continental Tyres Cup (2016) and the FA Women’s Cup (2017), a remarkable achievement for a team in These trophies led to a further wave of As a result of their unbeaten WSL season, The club was the first in the UK to prestigious awards given for both team City became the first women’s football broadcast a competitive fixture on its third season. In addition, and individual performances, including: club to appear on the front page of a Facebook Live when City took on British national newspaper, , Doncaster Belles, which reached more the squad reached the • Nick Cushing won FA WSL and North and later graced the than 3.5 million people. In the UWCL, semi-final in their inaugural West Football Awards (NWFA) cover of FourFourTwo magazine, three home fixtures were also streamed Manager of the Year alongside her male colleagues, and live, reaching a cumulative audience of UEFA Women’s Champions • Isobel Christiansen won Women’s Metro’s MatchZone magazine. 12.1 million people. Player of the Year at the NWFA League (UWCL) season. • The Club won WSL 1 Club of the Year City’s fanbase has continued to grow The shortened FA WSL Spring Series saw at the FA Women’s Football Awards apace, including a league-record number the signing of two-time Olympic gold • The team was nominated for Team of of seasoncard holders. Attendance at City medallist, Women’s World Cup winner the Year at the BBC Sports CITYhome games increased by 50% from and twice winner of FIFA World Footballer Personality Awards the previous season and is the highest of the Year, Carli Lloyd. When she took to • Five players were named in the PFA in the WSL for the third consecutive year, the field at the FA Cup Final at Wembley WSL Team of the Year reaching a peak at 4,096 against Chelsea Stadium, more than 35,000 people saw • Lucy Bronze won PFA Player of the Ladies in their final match of the season her play in person, and 1.2 million more Year and WSL Player of the Year and breaking the previous league on national television (BBC Two). attendance record.

14 WOMEN15 OUR YEAR AT A GLANCE 2016-17 ACADEMY SUCCESS GEOGRAPHICAL SPLIT OF WINNING PERFORMANCES FROM THE YOUTH TEAMS ACADEMY PLAYERS 59% OF PLAYERS IN THE ACADEMY ARE LOCAL

Winners – Premier League Powerplay Winners – Neuenheim Cup, Germany 4% Winners – Rosta Cup, Italy INTERNATIONAL 27% U9 Winners – Mini Euro, MANCHESTER 37% OTHER 32% U10 U14 GREATER Winners – IberCup, USA Winners – Premier League International Tournament MANCHESTER U15 U18 Winners – Premier League Northern Champions – Floodlit Cup, Northern Division Premier League 160 Winners – Premier League Academy players in total International Tournament across all years in 2016-17 ACADEMY Source: Manchester City Source: Manchester City SCHOOL REPORT EDUCATIONAL ACHIEVEMENTS OF THE ACADEMY PLAYERS 73% 30 GCSE pass rate for players at Players working towards St Bede’s College, 7 points completing their Duke of 26 above the national average 100% Edinburgh Bronze Award Number of U18s registered Pass rate on BTEC Level 3 courses at the local sixth form college in 2016-17 for all the players who 71 were studying at the Club Players at St Bede’s College Source: Manchester City

16 17 OUR YEAR AT A GLANCE 2016-17

CITYZENS

18 19 OUR YEAR AT A GLANCE 2016-17 CITYZENS

Fans from a total of 80 different countries The Etihad was one attended a game at the Etihad Stadium, of England’s busiest and average attendance at Premier “Innovating the beautiful game: League games was 54,000. Before each stadium venues in game, junior fans were given exclusive how Man City is taking football 2016-17, with 19 league pre-match access at new Family Days at the City Football Academy. from the terraces to the web” games, six cup games WIRED MAGAZINE, JAN 2017 Fans everywhere were brought closer and eight concerts. to the club with the launch of a VR app, Snapchat Specs and a Facebook Messenger chat bot, as City was ranked fourth in Sports Techie’s most tech savvy CITYZENSsports team in the world. Average of MATCHDAY DIGITAL COMMUNITY MEMBERSHIP AND 54,000 The Etihad Stadium, now City’s home 2016-17 was another season of City in the Community (CITC) proudly SUPPORTERS CLUBS supporters at Premier League for 15 seasons, enjoyed a second year significant digital innovation, with a new celebrated its 30th year with fans, players At the end of the 2016-17 season, the home games of record attendances, and underwent Facebook messenger bot, new CityVR and staff. The charity kicked off new men’s first team surprised local fans in a part-refurbishment with the app, two hackathons and a redesigned programmes and celebrated longstanding homes, workplaces and schools across redevelopment of the West Stand and mobile-first website, plus the signing of initiatives, held the first ever ‘Blue Run’ the city to thank them for their support. construction of the Tunnel Club. player Kez Brown. The Club was fundraiser and launched a new Fans from ranked fourth in Sports Techie’s most tech apprenticeship programme with the Supporters Clubs were presented The £299 seasoncard remains one of savvy sports team in the world. Royal Foundation. with commemorative plaques by former the cheapest in the league, with the most players, awarded according to their age 80 expensive, at £900, cheaper than five of City’s YouTube channel is the most Now employing 87 full-and-part-time staff, – the oldest being Brooks Bar, founded different countries attended the top six Premier League teams. subscribed-to channel in the Premier CITC worked with 30,000 young people in 1949. In Indonesia, Brazil, Vietnam League, and third highest in world across Manchester on football-based and China, Supporters Clubs held new a match at the Etihad Stadium football. Fans were introduced to the programmes to bring positive health, matchday viewing parties for thousands during 2016-17 new manager with ‘Pep’s Taxi’, which education and inclusion outcomes. of fans. reached 50 million people and clocked up more than 21 million views on Facebook and YouTube. 20 CITYZENS21 OUR YEAR AT A GLANCE 2016-17 SPOTLIGHT: CITYZENS WEEKEND Cityzens Weekend coincided with the In July 2016, the Club launch of the new website, mancity.com, opened the doors of the on which fans were able to stream a live broadcast of the Cityzens Weekend City Football Academy events, including Pep’s official to thousands of fans for introduction to the fans. the inaugural Cityzens The new badge was first revealed on the Thursday evening before Cityzens Weekend, a free two-day Weekend when it was projected on event bringing together to Manchester Town Hall. The underwent an incredible This new badge marked a return to its supporters from transformation for the event, as the historical round shape and features a new badge was installed across the site. CITYZENS series of iconic Manchester symbols Manchester and around More than 100 people contributed to the – the ship, the three rivers and the red rose process as the Etihad Stadium, Market the world to celebrate the of Lancashire. For the first time the Club Street City Store, City Football Academy has included the year of its foundation, launch of the new Club and the community bridge were updated 1894, as a nod to its rich history within with the new designs. The new badge badge, introduce new the Manchester community. Its final was also installed in City’s global offices, design followed a consultation in which manager, Pep Guardiola, in the UK and around the world. supporters were given an opportunity to and reveal the new kit for have their say on whether and how they the upcoming season. would like the badge to evolve. Cityzens Weekend was later recognised at both the Sports Business and Stadium Business Awards – for best non-matchday use of venue, and sales and marketing respectively.

22 23 OUR YEAR AT A GLANCE 2016-17 CITY’S COMMITMENT TO ETIHAD VISITOR STATS AFFORDABLE PRICING FOR 2016-17 FOURTH CHEAPEST ADULT SEASON TICKET IN THE CONTINUED RECORD ATTENDANCES AT THE ETIHAD STADIUM PREMIER LEAGUE IN 2016-17 FOLLOWING THE STADIUM EXPANSION 54,019 CHEAPEST PREMIER LEAGUE SEASON TICKET IN 2016-17 Average Premier League home attendance, with an occupancy CHEAPEST CLUB £252 rate of 99%

MANCHESTER CITY £299 YEARS Average time a Manchester City fan has been attending the Club’s MOST EXPENSIVE CLUB MATCHDAY £1,014 21 football matches MOST EXPENSIVE PREMIER LEAGUE SEASON TICKET IN 2016-17 110,000+ CHEAPEST CLUB £489 Unique home supporters attending a match at the Etihad stadium MANCHESTER CITY £900 COUNTRIES From which fans came to MOST EXPENSIVE CLUB £2,013 80 games at the Etihad Stadium Source: BBC Sport (Price of Football Survey 2016) Source: Manchester City, Premier League Match Attender Survey 2016-17

24 25 OUR YEAR AT A GLANCE 2016-17 A TOP-CLASS A WELCOMING ATMOSPHERE FAN SENTIMENT MANCHESTER CITY OFFERS A WELCOMING ENVIRONMENT MATCH ATTENDERS’ POSITIVITY TOWARDS MANCHESTER CITY MATCHDAY EXPERIENCE FOR ALL FANS AT THE ETIHAD STADIUM

MY CLUB MAKES AN EFFORT TO MAKE THE PROPORTION OF FANS WHO SAID THEY FEEL POSITIVE TOP 3 GROUND A CHILD-FRIENDLY ENVIRONMENT TOWARDS THEIR CLUB FOR 6/20 100 100 94% MATCHDAY EXPERIENCE STATEMENTS 0 89% 0 81% 60 74% 60 0 0 #1 CLEANLINESS #1 WI-FI CONNECTIVITY ANCETER CTY ANCETER CTY 20 AERAGE OR AN 20 AERAGE OR AN O ALL REER O ALL REER 0 LEAGUE CLU 0 LEAGUE CLU

MOBILE PHONE I GO TO A FAN ENTERTAINMENT AREA/FAN ZONE TOILET FACILITIES #2 SIGNAL #2 BEFORE ENTERING THE STADIUM 0 95% 0 Match attenders agree that 38% Manchester City play beautiful SIGHT LINES IN FACILITIES FOR CHILDREN 0 #3 THE STADIUM #3 (ACCORDING TO FANS football and are entertaining to watch ATTENDING WITH CHILDREN) 20 ANCETER CTY 10 AERAGE OR AN 11% O ALL REER 0 LEAGUE CLU % 95% Female match attenders agree that Manchester 82 Match attenders agree that Manchester City City provides a safe and welcoming matchday Match attenders agree that performs well in its investment in facilities environment for female fans Manchester City is a club that 91% cares about its fans Source: Premier League Match Attender Survey 2016-17 Source: Premier League Match Attender Survey 2016-17 Source: Premier League Match Attender Survey 2016-17

26 27 OUR YEAR AT A GLANCE 2016-17 CITC ENGAGEMENT STATS CITC HIGHLIGHTS RECORD NUMBERS FOR CITY IN THE COMMUNITY IN 2016-17 KEY OUTCOMES IN 2016-17 330,000+ 1,650 Face-to-face contacts recorded across all activities, 52% up HOURS year-on-year Free football and other sports opportunities during school holidays and peak times of anti-social behaviour ALMOST 40,000+ Number of people CITC worked with in Manchester 2,000 HOURS ALMOST COMMUNITY Work experience and voluntary £2.3 work placements MILLION Record amount raised, including 16,000 private funding, sponsorship and Community sessions delivered donations from staff and supporters 97% Participants surveyed who 242 enjoyed taking part in the Local people helped by CITC CITC programme to gain qualifications

Source: Manchester City Source: Manchester City

28 29 OUR YEAR AT A GLANCE 2016-17 SPOTLIGHT: CITY IN THE COMMUNITY TURNS 30 The foundation of CITC in 1986 The 2016-17 season formalised a century of commitment to marked City in the social responsibility. 30 years on, with the support of passionate fans, CITC uses Community’s (CITC) the power of football to promote health, 30th year. confidence, safe spaces and pathways into training and jobs, working with 30,000 individuals in Greater Manchester each year. As part of the celebrations, BBC One Etihad Airways supported the 30-year documentary ‘Sister Rita to the Rescue’ celebrations with the launch of a new To mark the 30-year milestone, City in featured a CITC nutrition programme in six-week literacy project in April 2017. the Community welcomed UK Sports Manchester. The five-part series followed City Stars is designed to build children’s Minister Tracey Crouch to a showcase of a drop-in centre in an underserved area confidence in reading, writing and spoken key projects at the City Football Academy. of the city, and showed how CITC’s language, using examples from the world programme is helping the community of football. This is particularly important The visit focused on two flagship enhance their cooking skills, prepare in Manchester where, according to the programmes, ‘One City’ and ‘Kicks’, healthy meals on a budget, and make National Literacy Trust, children and both of which have played a pivotal the most out of ingredients from the young people spend less time reading role in helping to bring greater access food bank. a book than the national average. to sport for young and disabled people A successful pilot earlier in the season in the local community. CITC also teamed up with Make a showed 73% of children felt City Stars Wish Foundation for their own 30-year made them more confident in their celebrations, granting a number of wishes literacy skills, and 69% said the project throughout the year, including that of an increased the likelihood of them reading 11-year-old amputee footballer who had outside of school. a kickabout with the men’s team, before leading the team out as mascot for the City also created a brand new fundraising game against Crystal Palace. event for the anniversary year. In March 2017, the first ever ‘Blue Run’ took place at the City Football Academy, with 1,200 City fans turning themselves blue for the 5-kilometre dash, raising £40,000 for City in the Community. COMMUNITY30 COMMUNITY31 OUR YEAR AT A GLANCE 2016-17 FAN APPRECIATION OF CITYZENS MEMBERSHIP CITY FOOTBALL SCHOOLS COMMUNITY INITIATIVES PROGRAMME EXPANDING THEIR PRESENCE ALL OVER THE WORLD MANCHESTER CITY FANS HAVE A HIGH AWARENESS AND GIVING MANCHESTER CITY FANS A VOICE IN THE APPRECIATION OF THE CLUB’S COMMUNITY WORK CLUB’S DECISIONS OVER 4,000+ Young people who participated in City Football MY CLUB ALREADY MAKES A SIGNIFICANT Schools in four countries in 2016-17 CONTRIBUTION TO THE LOCAL COMMUNITY 60,000 100 94% 0 MEMBERS Joined by May 2017 6,300 60 73% Players in Manchester City Cup presented by Nexen Tire, 0 in San Diego in May 2017, drawn from 422 participating ANCETER CTY boys and girls teams (up 34% on 2016). The games 20 AERAGE OR AN attracted more than 40,000 visitors O ALL REER 0 LEAGUE CLU 27,000 I AM AWARE OF COMMUNITY INITIATIVES Number of participants working across RUN BY MY CLUB 125 City Voice projects 350,000+ ALMOST 100 Pupils aged 6-19 who have taken part in the Ministry of Education schools coaching sessions in eight provinces in China delivered by 0 89% City Football Schools since the programme launched in November 2015 60 67% 400,000 0 Votes cast by fans in this season’s campaign deciding ANCETER CTY how the Cityzens Giving fund was allocated 20 AERAGE OR AN 50+ O ALL REER 0 LEAGUE CLU COUNTRIES From which more than 1,300 young players aged 9-17 came to My club makes a greater contribution Manchester to train at the City Football Academy as part of the in its community than five years ago MILLION City Football Language School, City Football Performance £1.5Total funding commitment to Cityzens Giving Program and City Football Training Experience 75% projects over last three seasons Source: Premier League Match Attender Survey 2016-17 Source: Manchester City Source: Manchester City

32 33 OUR YEAR AT A GLANCE 2016-17 DIGITAL AND SOCIAL MEDIA ONLINE VIDEO VIEWS KEY AREAS OF GROWTH FOR MANCHESTER CITY IN 2016-17 MANCHESTER CITY VIDEO CONTENT ACROSS DIGITAL PLATFORMS AND FACEBOOK IN 2016-17 M 5Instagram followers M 60% 441Video views across all platforms, including Year-on-year Facebook, YouTube, , the Club website and apps, and syndication 119% Year-on-year M 8.1Twitter followers 33% Year-on-year M 5.5Video views on mancity.com DIGITAL 25% % Year-on-year 79Mobile devices as proportion of total sessions across Manchester City web and app properties 18% 9 percentage Year-on-year points Year-on-year M 323Video views on Facebook 195% M Year-on-year 25Facebook followers Source: Social Bakers, Google Analytics Source: YouTube analytics, Facebook analytics, Brightcove analytics, Twitter analytics

34 35 OUR YEAR AT A GLANCE 2016-17

OUR BUSINESS

36 37 OUR YEAR AT A GLANCE 2016-17 OUR BUSINESS The Club continues to operate Manchester City with zero financial debt, and a healthy achieved record wage/revenue ratio of 56%. “Manchester City was the only revenues in 2016-17 City rose one place to take 5th position sports company recognised in of £473 million, and in the Deloitte Football Money League 2017, and according to Brand Finance, the ‘Best Workplaces’ category” reported a third the Club’s brand value passed the consecutive annual $1 billion mark. GREAT PLACES TO WORK INSTITUTE, 2017 REPORT profit of £1.1 million over an adjusted 13-month period.

PERFORMANCE PEOPLE PLACES Manchester City’s revenue figure was a Manchester City was the only sports Almost three years on from its opening, Club record-breaking £473 million for the company recognised in the ‘Best the City Football Academy won three 2016-17 season, an increase of 21% Workplaces (Large)’ category by the Great prestigious RIBA 2017 awards, including 2016-17 Revenue from the previous period. The two major Place to Work Institute in its 2017 report, an award for sustainability. contributory factors to this growth were a placing 25th, four places up from the 23% increase in commercial revenue and previous year. The 0% target for waste to landfill £473m a 26% increase in broadcasting revenue. was achieved once again, and use of The Club introduced a new wellness mains-sourced water was reduced by Change since 2015-16 Total profit was £1.1 million, over an scheme, ‘Be City’, including a number of 83%. Across the Etihad Campus, energy adjusted 13-month period, resulting from new initiatives and access to wellness- consumption was reduced by 20% a year-end change from 31 May to related services, as well as social activities following a series of operational +21% 30 June. and a staff recognition programme. enhancements and new initiatives. 38 BUSINESS39 OUR YEAR AT A GLANCE 2016-17 FAN PERCEPTIONS OF THE CLUB MANCHESTER CITY CLUB PROFITABILITY SUPPORT FROM MANCHESTER CITY FANS FOR THE CLUB’S A THIRD CONSECUTIVE YEAR OF PROFITS IN 2016-17 PERFORMANCE OVERALL REVENUE GROWTH (BASED ON 13 MONTHS AS THE FINANCIAL YEAR-END CHANGES 21% INCREASE IN REVENUES IN 2016-17 FROM MAY TO JUNE)

PROPORTION OF MATCH ATTENDERS SURVEYED WHO AGREE WITH THE FOLLOWING STATEMENT £473.4 MANCHESTER CITY NET PROFIT/(LOSS) MILLION 00m 0m 210 0m £20M 20m £391.8M % 00m £11M 98Heading in the right direction 177 10m £346.5M £351.8M 0m 170 £1M 16 0 BRAND VALUE 00m £271.0M 10m MANCHESTER CITY’S BRAND VALUE PASSES THE $1BN MARK, 10 20m MAKING IT THE SIXTH MOST VALUABLE FOOTBALL BRAND GLOBALLY 20 IN 2017 20m 200m 161 2 12 TOP 6 MOST VALUABLE FOOTBALL BRANDS GLOBALLY % 1 0m 97Has a long-term vision 10m Rank Club Brand Value ($bn) 0m 100m

1 Manchester United FC 1.7 0m 0m 2 1 6 7 2 Real Madrid CF 1.4 2 0 60m 3 FC 1.4 2012-1 201-1 201-1 201-16 2016-17 2012-1 201-1 201-1 201-16 2016-17 4 Chelsea FC 1.2 % COERCAL ROACAT ATCAY 5 FC Bayern München 1.2 85Maintains the ethos and traditions of the club 6 Manchester City 1.0 Source: Brand Finance Football 50, June 2017 Source: Premier League Match Attender Survey 2016-17 Source: Manchester City Source: Manchester City

40 41 OUR YEAR AT A GLANCE 2016-17

SAP WOLF BLASS New for the 2016-17 season, SAP In May 2016, leading Australian wine OUR designed and created the Premier brand Wolf Blass signed a multi-year League’s first fan-friendly interactive partnership with Manchester City as digital wall, the #CityPulse Wall, featuring Official Wine Partner for , Middle East PARTNERS touchscreen interface and video display, and Africa, and Mexico. located in City Square – the social hub of the Etihad Stadium in Manchester. A co-branded campaign saw Wolf Blass’ In March 2017, City Facebook following grow 60%, over became the first Premier The #CityPulse Wall has become an 6 million impressions, and growth in integral part of the fans’ matchday consumer sales of nearly 200% across League team to take experience, creating an estimated South East Asia. Wolf Blass also released number of 472,500 impressions across a special edition Blue Label Manchester advantage of the the 2016-17 season. City-branded wine. newly released sleeve asset when Korean tire giant Nexen Tire was announced as Official Sleeve Partner.

The Club enjoyed WIX HAYS The partnership between Wix and Hays’ theme for the 2016-17 season significant commercial City went from strength to strength in was ‘Match Your Ambition’, a successful success in the Asia 2016-17, with the launch of a competition multi-channel campaign that included for Latin American users, giving them sponsorship of the men’s team line-up Pacific region, and the opportunity to win a commercial announcement, the creation of ‘player held the first ever Asia- starring City players for their Wix- CVs’ and a look at the professional designed website. ambitions of City players and staff. Pacific-specific partner A winner was chosen from 15,000 OURCity and Hays were the focus of CNBC’s forum in Shanghai in designs submitted during the ten-day Marketing Media Money programme March 2017, attended campaign. The commercial for the on Sponsorship in Sport, which was winning site featured Brazilian trio broadcast more than 350 times globally. by six of City’s new , Fernandinho and Chinese partners. Fernando, and Aleix Garcia. 42 PARTNERS43 OUR YEAR AT A GLANCE 2016-17 EQUALITY AND DIVERSITY CITY PEOPLE ENVIRONMENTAL COMMITMENTS RECOGNITION FOR CITY AS A GREAT PLACE TO WORK MANCHESTER CITY’S FOCUS ON RECYCLING AND PARTNERS ENERGY EFFICIENCY MANCHESTER CITY IS COMMITTED TO TACKLING DISCRIMINATION IN ANY FORM, WORKING WITH A RANGE OF DIVERSITY PARTNERS TOP 30 The only sports company recognised in the ‘Best Workplaces (Large)’ category by the Great Place % to Work Institute in its 2017 report 0 Proportion of waste that goes to landfill 82% 83% CFG staff say that taking everything Reduction in mains-sourced water at into account this is a great place CFA, due to increased recycling and to work drawing of waters from bore hole 94% Staff say they are proud to tell others 60% that they work at CFG Reduction in energy consumption following further expansion of LED lights to replace conventional lighting in City@Home and City Store buildings 91% UK employees are members of the corporate cash plan, offering health, fitness, wellbeing 20% and insurance benefits Reduction in energy consumption following optimisation of time the floodlights at the Etihad Stadium and CFA are turned on Source: Great Place to Work Institute , Manchester City Source: Manchester City

44 45 OUR YEAR AT A GLANCE 2016-17 MANCHESTER CITY’S GLOBAL FOOTPRINT IN 2016-17

GLOBAL VISION OFFICES The Club’s global presence continues MANCHESTER MELBOURNE to grow, with local offices in eight cities in seven countries, and NEW YORK SHANGHAI SINGAPORE TOKYO Cityzens Giving community projects in twelve major cities on six continents. In April 2017, City also gained a sister-club in Uruguay in April 2017 with the acquisition of TOURS FC Torque. BEIJING SHENZHEN

Following a mid-season training camp in Abu Dhabi, the men’s pre-season tour took the team to GLOBAL China where the new away kit was revealed for the first time on the Great Wall.

Manchester City player Aaron Mooy was sold to Huddersfield Town for a record-breaking fee in June 2017, having signed from sister-club Melbourne City the previous year. CLUBS MANCHESTER MELBOURNE Across the Atlantic from Manchester, completed a successful VISION COMMUNITY NEW YORK TORQUE first season as Head Coach of New York City FC − following two years in YOKOHAMA charge of Man City’s EDS − with PROJECTS NYCFC finishing 13 positions higher BANDUNG BARRANQUILLA BEIJING CAPE COAST than in the previous season. CAPE TOWN KOLKATA KUALA LUMPUR MANCHESTER MELBOURNE MEXICO CITY NEW YORK SÃO PAOLO

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