MANCHESTER CITY OUR STORY ANNUAL REPORT 2016-17
MANCHESTER CITY FOOTBALL CLUB ANNUAL REPORT 2016-17
OUR CITY, OUR STORY, OUR YEAR IN REVIEW Our story started over a century ago, with a deeply-rooted OUR YEAR IN REVIEW local club, its heart in the community. 02 Chairman’s statement 03 CEO’s message 04 Our teams What follows here is another chapter in our history, a record 06 Men of our year, starring our teams, our fans, our partners and 08 Women 10 Spotlight: Manchester City’s stellar season our people. The report documents our sporting successes 11 Elite Development Squad and challenges, and the continued commercial sustainability 12 Academy 14 Cityzens that underpins our growth. 16 Matchday 19 Digital 21 Community City in the Community turns 30, the women’s team win 24 Spotlight: City in the Community turns 30 a domestic treble and Pep Guardiola completes his first 25 Membership and supporter clubs 26 Spotlight: Cityzens Weekend season as manager of the men’s team. The story continues. 27 Our business 29 Performance 31 Global vision We hope you find it useful and enjoyable. 35 Partners 40 People and places
01 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 ANNUAL REPORT 2016-17 CHAIRMAN’S STATEMENT
The 2016-17 season – the to pick just two. These displays gave us a hint of Away from the pitch, we have always been clear first under new manager Pep the type of football – and results – that we want that on-field success and financial sustainability to consistently see in the seasons ahead. must exist hand-in-hand. For the third consecutive Guardiola – was something of a year, our business is profitable and revenues contradiction. It was a season For our women’s team, success came in continue to grow to record levels for the ninth in which no silverware was abundance in 2016-17, including winning the successive season, pushing beyond £400 million domestic treble and making the semi-final of the and towards the £500 million mark. We also won by our first team and in Champions League. This was an outstanding continue to operate with zero financial debt. CHAIRMANwhich we finished third in the achievement and coach Nick Cushing and the Premier League, only securing entire team and support staff deserve much credit Beyond Manchester, our global footprint continued our Champions League position for their hard work, professionalism and the to expand with our community engagement extraordinary team spirit they have created. They programmes reaching ever further afield, with relatively late. And yet, at the same have succeeded in firmly establishing our women’s expanded digital outreach and new global time, this was also a season of team as a major force in the game. partnerships. From City Football Group’s promise and of some very real perspective, we welcomed our fifth club, CA Torque highlights which will live in the The high standards to which our senior men’s and in Montevideo, Uruguay. This investment enables women’s teams are held applies across all age memory for years to come. our organisation to build on existing connectivity in groups, not least the Elite Development Squad. Two Uruguay and helps us to expand our options in members of that squad made their first team debuts identifying and developing local and South American Whilst we achieved 12 more points in the League last season and nine trophies were won by our talent. It also enables us to create an administrative (78) than the previous season (66), silverware academy teams throughout the year. The ongoing hub for our pre-existing scouting operations in the showed the world the deep community spirit and remains the most important on-field performance development of Phil Foden and Brahim Diaz in region and provides us with our first permanent strength of this special city that we are proud to be benchmark for His Highness Sheikh Mansour, particular, continues to be encouraging and our presence in South America. We are pleased to a part of. myself and the Board, and in reality everyone commitment to nurture our own talent remains a welcome the Club into the City Football family. involved with our Club. In the last seven seasons, central pillar for the Club’s long-term sustainability. The 2017-18 season will be the tenth under His we have won more trophies than any other team in It is important to acknowledge that this was also a Highness Sheikh Mansour’s stewardship. In the the Premier League. In doing so, in the last five This was also a season where we said goodbye to year in which we were saddened by tragic events context of more than more than 120 years of years we have scored more goals and have won some highly-regarded representatives of the club. in the City of Manchester. In May of this year, Club history, this is a relatively short period of time, more league games than any of our rivals. Having Willy Caballero, Jesus Navas, Bacary Sagna and Manchester experienced one of the darkest days but it has been one of significant growth, with much set such high standards for ourselves it is inevitable Gael Clichy all left with our thanks and recognition in its recent history when the Manchester Arena learned and much gained on a journey that still that finishing a campaign empty-handed brought for their very real contributions to our continuing was attacked. I know that many of our staff and has a long way to go. We enter this season with with it a raw sense of disappointment. story, as did Samir Nasri and Aleksandar Kolarov fans were impacted either directly or indirectly by a justifiable sense of ambition and expectation. after six and seven years respectively of significant the incident. The emergency services in the city, A feeling shared by everyone who is passionate To some extent that disappointment was offset by service to Manchester City. And of course, in what with which we work so closely throughout the year about Manchester City. For me that is the greatest the quality of football that was played at times was one of the most emotional nights ever seen at indicator of the progress we have made since 2008. during the season. The targeted investment in the the Etihad Stadium, Pablo Zabaleta bade farewell to when running matches, events and general summer of 2016 in some talented young players, all of us after nine years of unwavering commitment operations, showed incredible bravery and resilience through this most testing of times and we blended together with the existing capabilities in to the team, to the fans and to the history of this Khaldoon Al Mubarak our squad, led to an impressive start to the season club. A character such as his, both on and off the remain grateful for their courageous service. The stories of incredible generosity and personal Manchester City Football Club and some memorable performances, such as pitch, is something of a rarity and he will always be Chairman Monaco at home and Manchester United away, part of the City family. sacrifice in the most difficult circumstances
02 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 ANNUAL REPORT 2016-17 CEO’S MESSAGE
One year ago, on these players including Zabaleta, Clichy, Sagna, This year we announced a new member of pages, we talked about the Caballero, Navas, Kolarov and Nasri have left the our City Football Group family – FC Torque in Club. We will continue to strengthen the squad Uruguay – a club that will help increase our opening of a new chapter every year but we believe that we now have a presence and player development activities for Manchester City. group of players capable of playing the football in South America. This growth comes as our we want and winning titles while doing so. earlier acquisitions reach a level of maturity A new manager had been presented to our which has seen them win men’s and women’s fans at our first ‘Cityzens Weekend’, a new These investments are built upon a platform of trophies (Melbourne), improve their final ranking badge had been unveiled and a new website CEOsustained commercial and financial success. by 13 places (New York) and make encouraging launched. ‘It begins’ was the theme, meaning This year we achieved record revenues progress, particularly in reaching the semi-finals we were taking a new step in our journey (£473.4 million) for the ninth consecutive in both domestic cups (Yokohama f Marinos). to become, and sustain ourselves as, one year and entered our third consecutive year We are now seeing how our growing network of the leading football clubs in the world. as a profit-making business. We continue of clubs can translate both into commercial to operate with zero financial debt, and our opportunities for the group and development We finished the first season of this chapter wage/revenue ratio sits at a healthy 56%. opportunities for players. As an example, we without any trophies and we will never be saw young Australian Aaron Mooy, formerly satisfied with that, but at the same time, it It has been two years since we moved into the a Melbourne City player, join Huddersfield was a season of promise and progress. We City Football Academy, built primarily as a youth Town for the Club’s record transfer fee. scored more goals, created more chances, development centre, as well as home for our had the highest level of possession in the senior teams. We are beginning to see the results These global developments also benefit league and achieved 12 points more than the of this investment with players like Phil Foden, our international community programmes, 2017 was a challenging year for Manchester, previous season. More importantly, several Brahim Diaz and Tosin Adarabioyo making their building on our flourishing local ones. Last following the tragic events at Manchester times during the season, our team showed first team debuts, whilst the Academy won nine year, Cityzens Giving benefited projects Arena that directly affected many families exactly the type of quality football we want to trophies across all age groups. There is certainly in 12 cities around the world, including a and so many people at home and around the be playing, with some very impressive displays. much more to do to help our players bridge new project in Beijing which was launched world. Mancunians showed their unwavering We are committed to playing beautiful football the gap between youth and senior football and during the men’s team tour in July 2016. strength and solidarity and Manchester City FC and to win. Both elements are compatible we will continue to work hard in this area. was humbled in standing alongside them in a and the second is a consequence of the first. The 2016-17 season was another in which community united at a time of such sorrow. I am convinced we will see further progress The performance of our women’s team we welcomed new commercial partners and and silverware in the seasons to come. deserves special praise. The team won three grew relationships with existing ones. Maybe We now look to the 2017-18 season domestic trophies and reached the semi- the most significant moment was the signing with ambition and optimism, with confidence Over the last three seasons, we have tackled final of the Champions League, with a squad of a new partnership with Nexen Tire, making in the manager and in the squad, following a another important and strategic challenge: to which boasts 14 internationals, including, Manchester City the first in the Premier League period of strategic and targeted recruitment, refresh and rejuvenate the squad that were for a period, Carli Lloyd, one of the world’s to announce a matchday Shirt Sleeve partner. and with the hope and belief that the team can Champions in 2012 and 2014. We believe we best players. This team is increasingly Nexen has been a trusted partner for several repay the incredible loyalty and commitment have planned and executed well, signing young, recognised as a driving force in women’s years and it is testament to the strength and of Manchester City fans from all over the world. talented players that can be the basis of our sport, something which we are equally proud value of our relationship that they wanted team for the years to come. Ederson, Stones, of, as we break record league attendances, to elevate the partnership in this way. Ferran Soriano Mendy, Walker, Danilo, Gundogan, Bernardo and introduce exciting digital innovations and Manchester City Football Club Silva, De Bruyne, Sterling, Jesus and Sane a growing suite of commercial partners. Chief Executive have all joined the team while very much-loved
03 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 OUR TEAMS
OUR TEAMS
04 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 OUR TEAMS OVERVIEW
Manchester City’s men’s team The foundations ultimately failed to add a major piece of silverware to the for long-term Club’s trophy cabinet – but the success have introduction of a new playing style been laid and younger players means the foundations for long-term success have been laid, as borne out by performances in the latter part of the season.
City finished third in the Premier League, City and England captain Steph Houghton securing qualification for the Champions collected her MBE, awarded in the New Year’s League for the seventh consecutive season, Honours list, further underlining the growing and reached the FA Cup semi-final, where they importance of the women’s game in this country, were unlucky to lose to Arsenal in extra time. and the team signed two-time World Player of the Year Carli Lloyd on a temporary deal. Lucy In the Champions League, wins over Barcelona Bronze was also named PFA Player of the Year, and Monaco underlined the benefits of Pep and 11 players were selected to play at the 2017 Guardiola’s attacking philosophy, with City European Championships. producing two superb displays, including eight goals before succumbing to Monaco on away The Elite Development Squad (EDS), made up goals and exiting the competition at the primarily of scholars, finished second in the U23s last-16 phase. Premier League 2 and were knocked out of the UEFA Youth League by eventual winners 28 PLAYERS The women’s team enjoyed unprecedented Salzburg in a playoff to the reach the quarter- representing their country success. They won their first league title in final stage. in U15-U18 age groups, September and finished the campaign unbeaten. including They then collected their second Continental The U18s went unbeaten for the first 25 games Tyres Cup a week later, beating Birmingham 1-0 of the season, and won the North Division with in the final, before completing a domestic treble 55 points from 22 games. For the third 18 by winning the Club’s first ever Women’s FA Cup successive season they reached the FA Youth with victory over Birmingham in the final at Cup final, where they were beaten by Chelsea. ENGLAND Wembley in front of 35,271 fans. PLAYERS TEAMS05 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 OUR TEAMS MEN Ilkay Gundogan celebrates scoring against Barcelona
New signing Gabriel Jesus nets a goal By Pep Guardiola’s own admission, against Swansea at the 2016-17 season proved the Etihad Stadium somewhat disappointing. City failed to land a major trophy and the team exited the Champions League at the last-16 stage.
However, there was clear progression in the In the Champions League, City once again made quality of the team’s football, with Guardiola it out of a difficult group before succumbing to introducing a new, more expansive style in line Monaco on goal difference in the last 16. with the vision for the Club. Impressive wins in the Champions League against Barcelona (3-1) City now have the nucleus of a quality young and Monaco (5-3) saw City produce arguably squad equipped to deliver long-term success. their best-ever football – a clear indication of the Kevin De Bruyne registered a remarkable 18 approach being developed under Guardiola’s assists in the league, Sergio Agüero became leadership. only the fifth player to score 20 or more goals in three consecutive Premier League seasons and City finished third in the Premier League table Vincent Kompany, the team’s influential leader, and registered 12 away wins, equalling the Club returned from injury to play a major role in the record set in 2001-02 when Kevin Keegan’s side final weeks of the campaign. Agüero ended the won promotion back to the top flight. They also season in sight of ousting Eric Brook as City’s reached the semi-final of the FA Cup, beaten by all-time leading goalscorer. Arsenal at Wembley after dominating the match for long periods. City have now finished inside the top four in the Premier League for the last seven seasons, the only Premier League club to do so.
CITY06 Visit annualreport2017.mancity.com MEN MANCHESTER CITY ANNUAL REPORT 2016-17 OUR TEAMS MEN
2016-17 RECORD PREMIER LEAGUE STATS FIVE YEARS OF CONSISTENCY PERFORMANCE OF MEN’S FIRST TEAM THIS SEASON KEY ACHIEVEMENTS IN THE 2016-17 SEASON MANCHESTER CITY WAS THE HIGHEST-RANKING PREMIER LEAGUE CLUB ACROSS A HOST OF PERFORMANCE METRICS BETWEEN 2012-13 AND 2016-17 RD GOALS 3 80SCORED Nine more than last season NO. The highest-ranked1 English PLACE club by UEFA (based on last Premier League position five seasons) ROUND OF GOALS SCORED TROPHIES 43 3In five years 16 Away from home, more than any Champions League other team (vs Monaco) % GOALS 65Average possession per game, SCORED SEMI-FINALISTS More402 than any other Premier League more than any other team FA Cup (vs Arsenal) team and 37 goals more than Liverpool (in 2nd place)
ROUND OF KM MINUTES 116Average distance covered per 16 match by all players, more than PER GOAL Capital One Cup any other team For109 Agüero, the most efficient striker in the (vs Manchester United) Premier League (minimum 50 goals)
Source: Manchester City Source: Manchester City Source: UEFA, Opta
07 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 OUR TEAMS WOMEN Izzy Christiansen celebrates winning the FA Cup
Steph Houghton and the team lift the The 2016-17 season was an FA Women’s Super unforgettable one for Manchester League trophy City, who not only captured all three domestic trophies, but also achieved historic success on the European stage, competing in their first UWCL competition.
In September 2016 City became FA WSL City faced French league champions and UWCL champions for the first time in their history after title holders Olympique Lyonnais in the semi- an undefeated campaign which earned them the final, enduring their first loss of the season in accolade ‘The Invincibles’. The team celebrated the home leg, but netting one away goal in the their second trophy of the season a month later, second leg for an away win, although it was beating Birmingham 1-0 in an extra time thriller not sufficient to keep them in the competition. to win the Continental Cup. Back on domestic soil, City made it to the final Carli Lloyd, two-time FIFA Women’s Player of of the SSE Women’s FA Cup for the first time, the Year, Olympic gold medallist and World Cup beating Birmingham City 4-1 in front of a record winner, signed for Manchester City on a audience, and capping off the domestic treble. short-term contract for the FA WSL Spring Series, a shortened season as the WSL The season was wrapped up with a second- changed from summer to winter. place finish in the FA WSL Spring Series, in which they were beaten only on goal difference. Lloyd was a participant in City’s UWCL campaign, scoring her first goal as a City 11 Manchester City players were selected for player against Denmark’s Fortuna Hjorring, as the European Women’s Championships in July the team earned qualification for the semi-final. 2017, of which eight were English, two Scottish and one Swedish, although Jen Beattie was ruled out through injury.
CITY08 Visit annualreport2017.mancity.com WOMEN MANCHESTER CITY ANNUAL REPORT 2016-17 OUR TEAMS WOMEN
2016-17 RECORD A RECORD YEAR DOMESTIC TREBLE FOR THE WOMEN’S FIRST TEAM SQUAD RECORD AUDIENCES FOR THE WOMEN’S TEAM IN AN AWARD-WINNING YEAR
WINNERS Women’s Super League, unbeaten all season 4,096 New WSL record attendance, versus Chelsea Ladies % WINNERS GROWTH Continental Tyres Cup 50 In home attendance with an average of 2,249, the highest in the league for the third year running WINNERS WINNERS FA Women’s Cup FA WSL 1 Club of the Year, along with two other awards at the FA Women’s Football Awards 2016
SEMI-FINALIST WINNER UEFA Champions League, narrowly Professional Footballers’ missing the final in their first time playing Association Women’s Player in the competition of the Year (Lucy Bronze)
Source: Manchester City Source: Manchester City
09 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 OUR TEAMS SPOTLIGHT: MANCHESTER CITY’S STELLAR SEASON
Manchester City had a stellar As a result of their unbeaten WSL season, 2016-17 season, completing the City became the first women’s football club to appear on the front page of a British national domestic treble of the FA Women’s newspaper, the Guardian, and Steph Houghton Super League trophy (2016), the later graced the cover of FourFourTwo FA WSL Continental Tyres Cup magazine, alongside her male colleagues, (2016) and the FA Women’s Cup and Metro’s MatchZone magazine. (2017), a remarkable achievement City’s fanbase has continued to grow apace, for a team in its third season. In including a league-record number of seasoncard addition, the squad reached the holders. Attendance at City home games semi-final in their inaugural UEFA increased by 50% from the previous season and is the highest in the WSL for the third Women’s Champions League consecutive year, reaching a peak at 4,096 (UWCL) season. against Chelsea Ladies in their final match of the season and breaking the previous league attendance record. These trophies led to a further wave of The club was the first in the UK to broadcast a prestigious awards given for both team and competitive fixture on Facebook Live when City individual performances, including: took on Doncaster Belles, which reached more than 3.5 million people. In the UWCL, three • Nick Cushing won FA WSL and North West home fixtures were also streamed live, reaching Football Awards (NWFA) Manager of the Year a cumulative audience of 12.1 million people. • Isobel Christiansen won Women’s Player of the Year at the NWFA The shortened FA WSL Spring Series saw • The Club won WSL 1 Club of the Year at the the signing of two-time Olympic gold medallist, FA Women’s Football Awards Women’s World Cup winner and twice winner • The team was nominated for Team of the of FIFA World Footballer of the Year, Carli Lloyd. Year at the BBC Sports Personality Awards When she took to the field at the FA Cup Final • Five players were named in the PFA WSL at Wembley Stadium, more than 35,000 people Team of the Year saw her play in person, and 1.2 million more • Lucy Bronze won PFA Player of the Year and on national television (BBC Two). WSL Player of the Year
WOMEN10 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 OUR TEAMS ELITE DEVELOPMENT
The young U23 team SQUAD scored more goals than any other in the competition The Elite Development Squad (EDS), made up primarily of U19 players, finished second in the U23 Premier League 2 and were knocked out of the UEFA Youth League by eventual winners Salzburg in a playoff to reach the quarter-final stage.
The young U23 team scored more goals than EDS members Thomas Agyepong, James any other in PL2, and two of its members, Horsfield, Manu Garcia, Ash Smith-Brown and Brahim Diaz and Phil Foden, enjoyed their Pablo Maffeo were loaned to NAC Breda and first team debuts in the Capital One Cup Girona for the 2016-17 season, at the end of and Champions League respectively. which both teams had achieved promotions to Eredivisie and La Liga respectively. Four EDS players made European finals with England. Lukas Nmecha and Isaac Buckley- Ricketts were part of the tournament-winning U19 team, and Phil Foden and Joel Latibeaudiere made it to the final with the U17s.
ELITE11 Visit annualreport2017.mancity.com DEVE MANCHESTER CITY ANNUAL REPORT 2016-17 OUR TEAMS ACADEMY
The U18 team, the youngest in the competition, lift the U18 Northern Premier City Football Academy (CFA) League trophy Manchester was created with youth development at the forefront of its design. In its third year of operation, it is now home to 160 boys and 120 women and girls, and its boys youth teams brought home nine trophies across all age groups.
The U18 boys, with the youngest team in the Boys and girls players at all age groups have competition, went unbeaten for the first 21 enjoyed international success. There are games of the season and won the North Division currently 25 players in the boys academy who with 55 points from 22 games. For the third represent their country at U15-U18 levels, successive season they reached the FA Youth including 20 England internationals. Five players Cup Final, where they were beaten by Chelsea. in the girls RTC are youth internationals, following in the footsteps of the women’s team, Their on-field success was given the royal seal of which boasts a total of 13 senior international approval when five of the boys were invited to players, seven of them from the England team. meet HRH the Duke and Duchess of Cambridge, together with the City captain Steph Houghton and midfielder Jill Scott, at the National Football Museum as part of a series of royal visits in Manchester.
For the second consecutive period the boys academy was awarded Category One Status by the Premier League, the highest available ranking in the Premier League’s Elite Player Performance Plan (EPPP) youth development scheme. The FA awarded the girls Tier 1 status, the highest level, and the CFA opened its doors as an official FA Regional Talent Centre (RTC) in July 2016. ACADEMY12 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 OUR TEAMS ACADEMY
ACADEMY SUCCESS GEOGRAPHICAL SPLIT OF SCHOOL REPORT WINNING PERFORMANCES FROM THE YOUTH TEAMS ACADEMY PLAYERS EDUCATIONAL ACHIEVEMENTS OF THE ACADEMY PLAYERS 59% OF PLAYERS IN THE ACADEMY ARE LOCAL
Winners – Premier League Powerplay Winners – Neuenheim Cup, Germany 4% Winners – Rosta Cup, Italy INTERNATIONAL U9 Winners – Mini Euro, France 27% 71 Players at St Bede’s College 37% MANCHESTER OTHER 32% GREATER 26 MANCHESTER Number of U18s registered U10 U14 at the local sixth form college Winners – IberCup, USA Winners – Premier League 100% International Tournament Pass rate on BTEC Level 3 courses in 2016-17 for all the players who were studying at the Club 160 Academy players in U15 U18 total across all years 73% Winners – Premier League Floodlit Northern Champions – in 2016-17 GCSE pass rate for players at Cup, Northern Division Premier League St Bede’s College, 7 points Winners – Premier League above the national average International Tournament 30 Players working towards completing their Duke of Edinburgh Bronze Award
Source: Manchester City Source: Manchester City Source: Manchester City
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CITYZENS
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Average of OVERVIEW 54,000 supporters at Premier League home games
Fans from The Etihad was one of 80 England’s busiest stadium different countries attended venues in 2016-17, with 19 league a match at the Etihad games, six cup games and eight Stadium during 2016-17 concerts, all scheduled around a redevelopment of the Stadium’s West Stand.
In the Premier League, an average of 54,000 through an Oculus headset, Snapchat Specs supporters attended each home game, and the which allow followers to share the vision of the Club created new customised experiences for wearer, and a Facebook Messenger chat bot, junior fans with the introduction of Family Days, a world first for a football club, providing live an exclusive two-hour pre-game experience at updates direct to the user’s Facebook inbox. the CFA. Responding to the global growth in eSports, City The women’s team’s incredible season was became only the second Premier League club to watched by a league-record number of fans at sign a player, when Kez Brown joined the Club in the Academy Stadium, with an increase in July 2016. In April 2017 Chris Holly joined New attendance of 50% from the previous year. York City FC as City Football Group’s second eSports signing, and an MLS first. City continued to focus on digital innovation, and were named the fourth most tech-savvy sports team in the world by Sports Techie. The Club harnessed new technology to give fans unmatched access, including the City Virtual Reality app, offering a real-life match experience
CITYZENS15 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 CITYZENS MATCHDAY
Junior fans enjoy ‘Family Day’, a new experience before Premier League The Etihad Stadium, now City’s City worked with fan groups on a series of home games home for 15 seasons, underwent initiatives to enhance the in-game experience, including the creation of a new fan-designed and a part-refurbishment with the fan-voted crowd banner and the relocation of redevelopment of the stadium’s fans into singing sections. West Stand that began in early August. The project was designed For two hours before every Premier League game, 1,000 junior fans were given exclusive to bring player facilities up to date access to the City Football Academy (CFA) for a with new dressing rooms and two-hour fun-filled family experience culminating referee spaces. Work also began in a ‘march to the match’ across the connecting on new hospitality concept ‘Tunnel bridge between the CFA and Etihad Stadium. Club’, which is centred around a The Etihad Stadium was awarded first place for glass players’ tunnel that allows hospitality in the annual VisitFootball survey, for fans to see in – the first of its kind the fourth consecutive year, and the Etihad was in the Premier League. in second place in the survey overall across all categories. Manchester City also won Best Football Club Hospitality at the Football Business Awards 2016, Best Corporate The regular stadium improvements saw the Club Hospitality Venue at the Eat Sleep and Drink top-rated by fans in the annual Premier League Awards 2017, Best Matchday Hospitality (Silver) match attender survey. City supporters scored at the Stadium Experience Awards and Best the Club’s matchday experience in the top three Sports Club Event Hospitality (Bronze) at the in six of 20 statements, including facilities for Sports Business Awards. children, Wi-Fi connectivity and cleanliness. In addition to Manchester City’s home games, Attendance at Premier League home games the stadium hosted a total of ten nights of averaged 54,000, a club record for the second concerts from the Stone Roses, Coldplay, Bruce consecutive year, following the expansion of the Springsteen and AC/DC, along with an England Etihad Stadium in 2015-16. In the Women’s vs Turkey friendly, making it one of the busiest Super League, City saw a 50% increase in stadium venues in the country during the attendance, reaching a peak at 4,096 against 13-month period from June 2016-June 2017. Chelsea Ladies, a number which broke the previous league record and put City at the top of the attendance table for the third consecutive season. MATCHDAY16 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 CITYZENS MATCHDAY
CITY’S COMMITMENT TO ETIHAD VISITOR STATS AFFORDABLE PRICING FOR 2016-17 FOURTH CHEAPEST ADULT SEASON TICKET IN THE CONTINUED RECORD ATTENDANCES AT THE ETIHAD STADIUM PREMIER LEAGUE IN 2016-17 FOLLOWING THE STADIUM EXPANSION 54,019 CHEAPEST PREMIER LEAGUE SEASON TICKET IN 2016-17 Average Premier League home attendance, with an occupancy rate of 99% CHEAPEST CLUB £252
MANCHESTER CITY YEARS £299 Average time a Manchester City fan has been attending the Club’s football matches MOST EXPENSIVE CLUB £1,014 21
MOST EXPENSIVE PREMIER LEAGUE SEASON TICKET IN 2016-17 110,000+ Unique home supporters attending CHEAPEST CLUB £489 a match at the Etihad stadium
MANCHESTER CITY £900 COUNTRIES From which fans came to MOST EXPENSIVE CLUB £2,013 80 games at the Etihad Stadium Source: BBC Sport (Price of Football Survey 2016) Source: Manchester City, Premier League Match Attender Survey 2016-17
17 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 CITYZENS MATCHDAY
A TOP-CLASS A WELCOMING ATMOSPHERE FAN SENTIMENT MANCHESTER CITY OFFERS A WELCOMING ENVIRONMENT MATCH ATTENDERS’ POSITIVITY TOWARDS MANCHESTER CITY MATCHDAY EXPERIENCE FOR ALL FANS AT THE ETIHAD STADIUM
MY CLUB MAKES AN EFFORT TO MAKE THE PROPORTION OF FANS WHO SAID THEY FEEL POSITIVE TOP 3 GROUND A CHILD-FRIENDLY ENVIRONMENT TOWARDS THEIR CLUB 94% FOR 6/20 89% MATCHDAY EXPERIENCE STATEMENTS 81% 74% #1 CLEANLINESS #1 WI-FI CONNECTIVITY AN E TER T AN E TER T A ERA E OR AN A ERA E OR AN O ALL PRE ER O ALL PRE ER LEA UE LU LEA UE LU
I GO TO A FAN ENTERTAINMENT AREA/FAN ZONE MOBILE PHONE BEFORE ENTERING THE STADIUM #2 SIGNAL #2 TOILET FACILITIES 95% Match attenders agree that 38% Manchester City play beautiful SIGHT LINES IN FACILITIES FOR CHILDREN football and are entertaing to watch #3 THE STADIUM #3 (ACCORDING TO FANS ATTENDING WITH CHILDREN) AN E TER T A ERA E OR AN 11% O ALL PRE ER LEA UE LU % % Female match attenders agree that Manchester 82 95 City provides a safe and welcoming matchday Match attenders agree that Match attenders agree that Manchester City environment for female fans Manchester City is a club that performs well in its investment in facilities 91% cares about its fans Source: Premier League Match Attender Survey 2016-17 Source: Premier League Match Attender Survey 2016-17 Source: Premier League Match Attender Survey 2016-17
18 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 CITYZENS DIGITAL
The Club held two Man City Hackathons at the City Football Academy 2016-17 was another season New virtual reality technology transported fans of significant digital innovation, to a virtual VIP suite through the ‘CityVR’ Oculus app, allowing fans to watch City games from the starting with the announcement previous season, switching to different corners of the new manager in July of the pitch throughout the match and showing 2016. During his first weekend player information and match statistics. in Manchester, Pep was initiated The Club went live on Facebook 145 times in into the city as he travelled around 2016-17, offering fans around the world live the city centre in a black cab Manchester City women’s home games, picking up unsuspecting fans – Guardiola’s first Q&A at the Cityzens Weekend the resulting ‘Pep’s Taxi’ video and a fan receiving a tattoo of the new City clocked up more than 21 million badge. views on Facebook and YouTube More than 400 people applied to take part in and a total reach of 50 million. the first ever Man City Hackathon, of which 60 finalists were invited to the City Football Academy to take part in a two-day hack with the objective to ‘develop new ideas to improve The new mobile-first website launched at the player movement, passing, running and overall same time as the new badge was revealed, performance’. The second hack, in February and fans met the new manager for the first 2017, was focused on discovering ‘how digital time. The site, co-created over the previous technology can help grow and further reinforce 12 months with ongoing fan consultation a sense of community and belonging’. including a beta phase, saw a 33% uplift in mobile usage, and a 25% increase in video In China, City remained the second most views over the reporting period. followed football club on Chinese social media, and was ranked the fifth most influential City were the first Premier League club to make European Club in China, according to Mailman’s use of Snapchat Specs, giving the platform’s Red Card 2017 China Digital Football Index. users behind-the-scenes access when they were worn by men’s team players and by the In July 2016 Manchester City entered the “Innovating the beautiful game: Club’s Snapchat Host on matchdays. Yaya Touré fast-developing world of eSports with the signing was the first player to wear the glasses in the of Kez Brown, followed in April 2017 by New how Man City is taking football build-up to December 2016’s home game York City FC’s Chris Holly and Melbourne City’s from the terraces to the web” against Chelsea. Marcus Gomes in August 2017. WIRED MAGAZINE, JAN 2017 DIGITAL19 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 CITYZENS DIGITAL
DIGITAL AND SOCIAL MEDIA ONLINE VIDEO VIEWS KEY AREAS OF GROWTH FOR MANCHESTER CITY IN 2016-17 MANCHESTER CITY VIDEO CONTENT ACROSS DIGITAL PLATFORMS AND FACEBOOK IN 2016-17
60% M Year-on-year 5Instagram followers M 441Video views across all platforms, including Facebook, YouTube, Twitter, the Club website and apps, and syndication 119% M Year-on-year 8.1Twitter followers 33% Year-on-year M 5.5Video views on mancity.com % 25% 79Mobile devices as proportion of total Year-on-year sessions across Manchester City web and app properties
9 18% percentage Year-on-year points Year-on-year M 323Video views on Facebook 195% M Year-on-year 25Facebook followers Source: Social Bakers, Google Analytics Source: YouTube analytics, Facebook analytics, Brightcove analytics, Twitter analytics
20 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 CITYZENS COMMUNITY
The new 5k Blue Run raised £40,000 for CITC City in the Community (CITC) the full City Football Academy site and raising celebrated its 30th year in the £40,000 for the charity. CITC also delivered 700 hours of community activity at the CFA during the 2016-17 season, recognising the year, including pan-disability football, girls’ football contribution of the thousands of and holiday-time soccer schools. people who have helped to make the charity what it is today. For the third consecutive year, the CFA played host to the Young Leaders Summit, where young The support of City fans has been a vital part people from Cityzens Giving projects around the of the charity’s development, and 94% of City world receive training to deliver innovative fans believe that the Club makes a significant community football programmes tackling pressing contribution to the local community, social issues. The Young Leaders all work on 21 percentage points more than the Premier projects within the ‘Cityzens Giving’ campaign, League average. City Football Group’s global community initiative.
The charity’s revenue grew to £2.3 million, a CITC staff also travelled to Cityzens Giving record amount that enabled the delivery of 1,650 projects around the world to provide Young hours of free football during school holidays and at Leaders training on the ground, visiting nine peak times of anti-social behaviour, almost 16,000 major cities including Melbourne, New York and community sessions and 242 local people to gain Cape Coast. Coaches visiting the Cityzens qualifications. CITC now employs 62 full-time and Giving project in Mumbai were joined by City 22-part time staff, plus 80 volunteers, and five new midfielder Jill Scott, who spent two days apprentices for the 2016-17 season. delivering leadership workshops and community football coaching clinics. These five apprentices joined CITC as part of the ‘Coach Core’ initiative, a joint programme City Football Schools (CFS) continues to expand created by the Duke and Duchess of Cambridge its international presence, with more than 2,700 and Prince Harry’s Royal Foundation, which will players taking part in programmes in Abu Dhabi, offer a total of 20 apprenticeships within Greater and Club partner activities in Jamaica and China. Manchester over the next 12 months. Over 1,300 children also travelled to CFA Manchester from 50 different countries for CFS CITC began a new programme for 2-to-5-year-old football education initiatives. children, teaching physical literacy and basic movement in 120 Manchester nurseries. Its Primary In China, CFS coaches have delivered football Stars programme grew, and is now in 64 primary sessions with the Ministry of Education to more schools for 38 days a year, helping to deliver health than 350,000 pupils in eight different provinces, and education outcomes through football. and in the US, City returned to San Diego for the Manchester City Cup presented by Nexen Tire. In March 2017 CITC held the first ever ‘Blue Run’, The annual tournament welcomed 422 boys and a 5-kilometre run with a colourful twist, taking in girls teams, a 34% increase from the previous year. COMMUNITY21 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 CITYZENS COMMUNITY
CITC ENGAGEMENT STATS CITC HIGHLIGHTS RECORD NUMBERS FOR CITY IN THE COMMUNITY IN 2016-17 KEY OUTCOMES IN 2016-17 330,000+ 1,650 Face-to-face contacts recorded across all activities, 52% up HOURS year-on-year Free football and other sports opportunities during school holidays and peak times of anti-social behaviour ALMOST 40,000+ Number of people CITC worked with in Manchester 2,000 HOURS ALMOST Work experience and voluntary £2.3 work placements MILLION Record amount raised, including 16,000 private funding, sponsorship and Community sessions delivered donations from staff and supporters 97% Participants surveyed who 242 enjoyed taking part in the Local people helped by CITC CITC programme to gain qualifications Source: Manchester City Source: Manchester City
22 Visit annualreport2017.mancity.com MANCHESTER CITY ANNUAL REPORT 2016-17 CITYZENS COMMUNITY
FAN APPRECIATION OF CITYZENS MEMBERSHIP CITY FOOTBALL SCHOOLS COMMUNITY INITIATIVES PROGRAMME EXPANDING THEIR PRESENCE ALL OVER THE WORLD MANCHESTER CITY FANS HAVE A HIGH AWARENESS AND GIVING MANCHESTER CITY FANS A VOICE IN THE CLUB’S DECISIONS APPRECIATION OF THE CLUB’S COMMUNITY WORK
OVER MY CLUB ALREADY MAKES A SIGNIFICANT 4,000+ CONTRIBUTION TO THE LOCAL COMMUNITY Young people who participated in City Football Schools in four countries in 2016-17 94% 60,000 73% MEMBERS Joined by May 2017 6,300 Players in Manchester City Cup presented by Nexen Tire, in San Diego in