<<

WELCOMEWELCOME TOTO THETHE CLUBCLUB CITY FC

MLS SOCCER FACTS NYCFC FACTS

Home Stadium , Bronx WELCOME Training Ground City Football Academy, New York opening 2018 32m Front Office Midtown Manhattan President Jon Patricof 32 MILLION – A RECORD TO THE CLUB TOTAL GROSS VIEWERSHIP Sporting Director IN 2016 (MLS) Head Coach Majority owner , owner of City and Melbourne City VISION 70% Minority owner

70% GROWTH IN TOTAL OF ADULT SOCCER FC is what happens when the FANS (Nielsen Sport) beautiful game meets the world’s greatest city. % Players step up. The crowd roars with passion. 80 80% AVERAGE MLS TEAM Fans unite. People connect. VALUE INCREASE SINCE 2013 (Forbes) Together, we create something unique. We’re New Yorkers to the core: 7.3 m

absorbing cultures and transcending borders. TOTAL ATTENDANCE GREW FROM 2.9 TO 7.3 MILLION Giving something back to the city we love. IN 10 YEARS (MLS) We are the five boroughs. We are New York City. 170

MLS IS NOW BROADCAST Welcome to the Club. IN 140 COUNTRIES (MLS) 7th

MLS ATTENDANCE IS 7th IN WORLD SOCCER (MLS)

1 NEW YORK CITY FC OUR STORY SO FAR…

TIMELINE 2010 2013 2014 2015 2016 2017

JULY 22 MAY 21 MARCH 20 MARCH 8 JANUARY 1 FEBRUARY 27 Manchester City and the Manchester City FC announce, The official New York City New York City FC’s first ever Patrick Vieira is appointed as The NYCFC Girls Soccer UAE embassy open a rooftop in partnership with the New FC badge is revealed after league game against fellow Head Coach for New York Academy is announced for soccer field at P.S. 72, York Yankees, the acquisition a fan-vote. , Orlando City. City FC. U14 – U19 girls, based in East Harlem. of ’s Orangeburg. 20th club, to be known as JUNE 2 MARCH 13 JULY 12 New York City FC. becomes the first ever New York City Football Club In partnership with the Mayor’s Claudio Reyna is announced signing for New York City FC. play their inaugural home Fund to Advance NYC, US as Sporting Director, the game against New Soccer Foundation, and , Club’s first employee. NOVEMBER 13 Revolution at Yankee Stadium, New York City FC announce defeating the visitors 2-0 in New York City Soccer Initiative, is later appointed New York City FC reveal their front of 43,507 fans. bringing 50 new soccer fields to as the first Head Coach. first ever home jersey. the five boroughs. announced FEBRUARY 28 as a Principal Partner, OCTOBER 5 New York City FC Designated which includes their logo 43,50743,507 New York City FC announce Player, Maxi Moralez, surprises on all Club uniforms. NYCFC FANS AT INAUGURAL HOME GAME AGAINST NEW a permanent training facility in the ‘millionth fan’ with a ENGLAND REVOLUTION Orangeburg, the City Football customized jersey, celebrating Academy, New York. the milestone of a total of 1 million fans attending a home game.

APRIL 16 NYCFC U16s win the adidas Cup Premier Division, the Club’s first major silverware, without conceding a single .

DECEMBER 2 City in the Community, the charity proudly supported by New York City FC, is officially launched. 2 3 NEW YORK CITY FC MEET NYCFC BEAUTIFUL FOOTBALL PATRICK VIEIRA

——Became Head Coach for NYCFC Jan 1 2016 ——World Cup Winner 1998 FIRST TEAM THE ACADEMY ——107 caps for ——Former Manchester City EDS Coach NYCFC has 26 senior players from 15 The NYCFC Academy offers the highest level different countries in the squad, including of technical standards and competition for DAVID VILLA three designated players - David Villa, New York’s brightest young talent. The Boys and Maxi Moralez. Academy currently has two teams – U14 ——World Cup 2010 Winner and U16 - with more to be added, and the ——NYCFC’s first signing The team trains at SUNY Purchase, and from recently announced Girls Soccer Academy ——NYCFC Captain 2018 will train at City Football Academy, New has teams at U14, U15, U16/17 and U18/19. ——2016 MLS MVP York, in Orangeburg. ——23 goals in 2016 season 22ndnd BOYS GIRLS POSITION IN THE EASTERN 22 20172017 CONFERENCE 2016 TEAMS LAUNCHED 1717 44 JACK HARRISON PLAYERS FROM AGE GROUPS ——First round MLS 62 pick 2016 62 U14–17 IN USA NATIONAL TEAM MOST GOALS SCORED ——Former player for Manhattan IN MLS IN 2016 Soccer Club, an NYCFC Orangeburg Youth Affiliate U16U16 HOME TO THE GIRLS ACADEMY CUP MVP PREMIER DIVISION MVP CHAMPIONS 2017 DAVID VILLA 2016

JAMES SANDS

——Age 16 ——From Rye, New York ——Trained and played with NYCFC first team in pre- season 2017

4 5 NO-ONE CONNECTS FANS LIKE WE DO OUR BADGE

THOUSANDS SUBMITTED THEIR OWN DESIGNS AND MORE THAN 100,000 FANS VOTED ON THE FINAL BADGE

Inspired by the Modern and OUR FANS old New York City confident badge Subway Token that clearly speaks to New York City’s status as , white a leading city and orange are drawn from the New York City flag Born out of an in- depth study of Pentagon building lettering in represents the New York City, the NYCFC fans don’t sit on CITY IN THE BOROUGHS STAFF AND FAN five boroughs the bench – they actively VOLUNTEERING monogram reflects Throughout the year, a the rich graphic participate in Club decisions, selection of the Head Coach, Together, NYCFC staff and language that is have regular opportunities to first team players and front fans have given thousands Typeface Gotham, so much a signature of the meet, greet and communicate office staff visit City Members of volunteering hours for inspired by the City’s signage five boroughs with players and front office in the five boroughs for an community organizations staff, and care passionately informal Q&A. including Habitat for Humanity, about giving back with City in Grow NYC and the Bowery the Community. FAN APPRECIATION DAY Mission, proudly giving back Every season we formally to their city. FAN FACTS FOLLOWERS recognize the incredible support of NYCFC fans on the last day CITYZENS GIVING of the season. Every year, fans decide how funds are split between Fans are also recognized in m # community projects in New 2.3 1 a special 'shirts off our back' 10.6m 6.6m FOLLOWERS FOLLOWED York, Manchester, Melbourne, ceremony where they exchange SOCCER FANS IN NEW YORK HAVE AN INTEREST IN NYCFC MLS CLUB and all over the world. shirts with players post-game. 9.5m LIKES/COMMENTS/SHARES SINCE PAGE LAUNCHED (MOST IN MLS) 2.3m 20k YOUTUBE NYCFC FOLLOWERS MEMBERS IN THE FIRST YEAR 29.1k 4m SUBSCRIBERS LIFETIME VIDEO VIEWS #1 1.9m INSTAGRAM MLS RETAIL SALES SAY NYCFC IS THEIR FAVORITE TEAM 488k #1 FOLLOWERS FOLLOWED MLS CLUB 16m LIKES

6 7 AT EVERY LEVEL. IN EVERY COMMUNITY CITY IN THE COMMUNITY

City in the Community uses the power of soccer to promote health, education and inclusion for underserved local communities COMMUNITY and young people across New York City. In 2010, Manchester City FC and the UAE Embassy partnered to build NYC’s first rooftop mini-soccer pitch at East Harlem’s Lexington Academy. This pitch alone has provided hundreds of young people with a safe place to play soccer. Lexington Academy NEW YORK CITY SOCCER INITIATIVE is the only elementary public school in NYC to be awarded platinum status for health and A first-of-its-kind public-private wellness three years running by the NYC partnership with the Mayor’s Fund, Department of Education. adidas, U.S. Soccer Foundation, CITC and NYCFC to build, maintain and The success of this program and others led program 50 acrylic mini-soccer pitches to the establishment of City in the Community in underserved neighborhoods. in 2014, as a standalone charity, to carry on this important work. CITC serves 5,000 young people each year, and works in four key areas:

PROMOTING INCLUSION 1. Health and Education Initiatives NYCFC are proud supporters of MLS’ ‘Don’t ——Age 5 –11 Cross The Line’ campaign, designed to ——Healthy Hat-Trick emphasize the League’s commitment to end discrimination of any kind, and promote an atmosphere of diversity, equality and inclusion. 2. Safer Communities NYCFC have sponsored The Ramblers, New ——Age 12 – 18 York’s first LGBT soccer club, since 2014. ——Saturday Night Lights, funded by Manhattan DA The Club are one of only five MLS teams with a Girls’ Soccer Academy, and hold a number of activities each year to celebrate women and 3. Youth Leadership girls in the game. Development Together with MLS Works, NYCFC’s Special ——Age 16+ Olympics United soccer team takes part in ——Young Leader Training Program Community matters in sports. From day one, The joint community initiatives of NYCFC and Project Unified, a Special Olympics program. New York City FC, has been committed to CITC have received the following awards: using the power of soccer to benefit the most ——MLS Marisa Colaiano Community Relations 4. All Ages Safe in-need communities in the five boroughs. Department of the Year NYCFC YOUTH LEADERSHIP COUNCIL ——Mayoral Service Recognition Award for Recreational Spaces With the work of City in the Community, the Employee Volunteer Engagement ——Including community soccer fields The Youth Leadership Council is part of hours given by staff and fans, and the Club’s ——2017 finalist for ESPN Humanitarian Team of at P.S. 49, South Bronx, and Sunset citywide initiative led by NYC Service, a commitment to social responsibility, there is the Year Award Park, division of the Office of the Mayor, bringing endless potential for good for our city. together young leaders from affiliates NYCFC are also a charter member of the City’s and community programs to work out ‘Good for me, Good for my City’ campaign to issues through policy, practice, and increase volunteering across New York. advocacy service.

8 9 NEW YORK CITY FC NEW YORK-PRESBYTERIAN HOSPITAL PARTNERSHIPS

New York City FC is proudly supported by 26 partners, from independent local businesses to global brands.

LEAD PARTNER

New York-Presbyterian Hospital, New players have visited and spent time with York’s number one hospital for the last patients at the children’s hospital, taking gifts 16 years, became a New York City FC for kids and staff. The hospital also provides Founding Partner in 2015. Every year team physician services and general medical since the partnership began, NYCFC support for the team. PARTNERS

HEINEKEN TO RISE SUPPLIES

Heineken are an international brewing To Rise LLC became a partner of New GRAND HYATT Don’t have vector artwork company, with US headquarters in White York City FC in 2017. The New York area Plains, New York. As a founding partner market leader in supplies distribution of NYCFC, Heineken have created unique wanted to increase their brand awareness experiences for New York soccer fans and bring clients to NYCFC matches. For through the Official Pub Partners across Earth Day 2017, To Rise Supplies provided the tri-state area, celebrated fan culture eco-friendly, compostable products to via the ‘Soccer in ’ digital film Stadium Suites. and implemented a ‘Designated Driver’ program on match-days.

10 11 MAKING FUTURE HISTORY COMINGCOMING SOONSOON

CITY FOOTBALL ACADEMY, NEW YORK CITY FOOTBALL ACADEMY, MANCHESTER

——Elite training facility for men’s, women’s and youth teams in the heart of East Manchester ——Created 253 full time permanent jobs ——7,500 jobs created during construction ——£206m in public value over a decade

NEWNEW 20182018 1717 VIÑOLYVIÑOLY NEW ELITE TRAINING FACILITY, UNDER CONSTRUCTION 17-ACRE SITE CITY FOOTBALL ACADEMY NEW AND DUE FOR COMPLETION DESIGN OVERSEEN BY YORK, IN ORANGEBURG, NY IN EARLY 2018 RAFAEL VIÑOLY, ARCHITECT OF CFA MANCHESTER AND MELBOURNE

12 New York City FC 600 Third Avenue 30th Floor New York, NY 10016 Tel: 212.738.5900 [email protected]